System

Abstract

To provide a system.SOLUTION: A system includes: means for training AI with any advertisement operation data accumulated in the past using a messenger application and an Internet search tool; means for presenting most effective advertisement content and budget according to result data; and means for automating an advertisement operation and optimizing while controlling balance.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The technology of the present disclosure relates to a system. [Background technology]

[0002] Patent document 1 discloses a persona chatbot control method performed by at least one processor, the method including the steps of receiving a user utterance, adding the user utterance to a prompt including a description and related instruction sentence regarding the chatbot character, encoding the prompt, and inputting the encoded prompt into a language model to generate a chatbot utterance in response to the user utterance. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2022-180282 A Summary of the Invention [Problem to be solved by the invention]

[0004] Ad management requires specialized knowledge and experience, making it difficult for beginners to use their advertising budget with confidence. In addition, ad management optimization must be done manually, which increases operational costs. [Means for solving the problem]

[0005] This invention uses AI to learn all advertising operation data accumulated in the past from messenger apps and internet search tools, and suggests the most effective advertising content and budget based on the performance data. Furthermore, by automating advertising operations and optimizing while controlling the balance, it reduces operational costs and creates an environment where even beginners can place ads with confidence. [Brief description of the drawings]

[0006] [Figure 1] 1 is a conceptual diagram showing an example of the configuration of a data processing system according to a first embodiment. [Diagram 2] 1 is a conceptual diagram showing an example of main functions of a data processing device and a smart device according to a first embodiment. FIG. [Diagram 3] FIG. 11 is a conceptual diagram showing an example of the configuration of a data processing system according to a second embodiment. [Figure 4] FIG. 11 is a conceptual diagram showing an example of main functions of a data processing device and smart glasses according to a second embodiment. [Diagram 5] FIG. 13 is a conceptual diagram showing an example of the configuration of a data processing system according to a third embodiment. [Figure 6] FIG. 11 is a conceptual diagram showing an example of main functions of a data processing device and a headset-type terminal according to a third embodiment. [Figure 7] FIG. 13 is a conceptual diagram showing an example of the configuration of a data processing system according to a fourth embodiment. [Figure 8] FIG. 13 is a conceptual diagram showing an example of main functions of a data processing device and a robot according to a fourth embodiment. [Figure 9] 1 shows an emotion map onto which multiple emotions are mapped. [Figure 10] 1 shows an emotion map onto which multiple emotions are mapped. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0007] Hereinafter, an example of an embodiment of a system according to the technology of the present disclosure will be described with reference to the accompanying drawings.

[0008] First, the terms used in the following description will be explained.

[0009] In the following embodiments, a signed processor (hereinafter simply referred to as a "processor") may be one arithmetic device or a combination of multiple arithmetic devices. Furthermore, a processor may be one type of arithmetic device or a combination of multiple types of arithmetic devices. Examples of arithmetic devices include a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), a GPGPU (General-Purpose computing on Graphics Processing Units), an APU (Accelerated Processing Unit), or a TPU (Tensor Processing Unit).

[0010] In the following embodiments, a signed RAM (Random Access Memory) is a memory in which information is temporarily stored and is used as a working memory by the processor.

[0011] In the following embodiments, the coded storage is one or more non-volatile storage devices that store various programs, various parameters, etc. Examples of non-volatile storage devices include flash memory (SSD (Solid State Drive)), magnetic disks (e.g., hard disks), and magnetic tapes.

[0012] In the following embodiments, a communication I / F (Interface) with a code is an interface including a communication processor and an antenna. The communication I / F controls communication between multiple computers. An example of a communication standard applied to the communication I / F is a wireless communication standard including 5G (5th Generation Mobile Communication System), Wi-Fi (registered trademark), Bluetooth (registered trademark), etc.

[0013] In the following embodiments, "A and / or B" is synonymous with "at least one of A and B." In other words, "A and / or B" means that it may be only A, only B, or a combination of A and B. In addition, in this specification, the same idea as "A and / or B" is also applied when three or more things are expressed by connecting them with "and / or."

[0014] [First embodiment] FIG. 1 shows an example of the configuration of a data processing system 10 according to the first embodiment.

[0015] 1, a data processing system 10 includes a data processing device 12 and a smart device 14. An example of the data processing device 12 is a server.

[0016] The data processing device 12 includes a computer 22, a database 24, and a communication I / F 26. The computer 22 is an example of a "computer" according to the technology of the present disclosure. The computer 22 includes a processor 28, a RAM 30, and a storage 32. The processor 28, the RAM 30, and the storage 32 are connected to a bus 34. The database 24 and the communication I / F 26 are also connected to the bus 34. The communication I / F 26 is connected to a network 54. Examples of the network 54 include a wide area network (WAN) and / or a local area network (LAN).

[0017] The smart device 14 includes a computer 36, a reception device 38, an output device 40, a camera 42, and a communication I / F 44. The computer 36 includes a processor 46, a RAM 48, and a storage 50. The processor 46, the RAM 48, and the storage 50 are connected to a bus 52. The reception device 38, the output device 40, and the camera 42 are also connected to the bus 52.

[0018] The reception device 38 includes a touch panel 38A and a microphone 38B, and receives user input. The touch panel 38A detects contact with a pointer (e.g., a pen or a finger) to receive user input by the touch of the pointer. The microphone 38B detects the user's voice to receive user input by voice. The control unit 46A transmits data indicating the user input received by the touch panel 38A and the microphone 38B to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the data indicating the user input.

[0019] The output device 40 includes a display 40A and a speaker 40B, and presents data to the user 20 by outputting the data in a form of expression that the user 20 can perceive (e.g., voice and / or text). The display 40A displays visible information such as text and images according to instructions from the processor 46. The speaker 40B outputs voice according to instructions from the processor 46. The camera 42 is a compact digital camera equipped with an optical system including a lens, an aperture, and a shutter, and an imaging element such as a Complementary Metal-Oxide-Semiconductor (CMOS) image sensor or a Charge Coupled Device (CCD) image sensor.

[0020] The communication I / F 44 is connected to a network 54. The communication I / Fs 44 and 26 are responsible for transmitting and receiving various types of information between the processor 46 and the processor 28 via the network 54.

[0021] FIG. 2 shows an example of main functions of the data processing device 12 and the smart device 14.

[0022] As shown in Fig. 2, in the data processing device 12, a specific process is performed by the processor 28. A specific process program 56 is stored in the storage 32. The specific process program 56 is an example of a "program" according to the technology of the present disclosure. The processor 28 reads the specific process program 56 from the storage 32, and executes the read specific process program 56 on the RAM 30. The specific process is realized by the processor 28 operating as a specific processing unit 290 in accordance with the specific process program 56 executed on the RAM 30.

[0023] The storage 32 stores a data generation model 58 and an emotion identification model 59. The data generation model 58 and the emotion identification model 59 are used by the identification processing unit 290.

[0024] In the smart device 14, the processor 46 performs the reception output processing. The storage 50 stores a reception output program 60. The reception output program 60 is used together with the specific processing program 56 by the data processing system 10. The processor 46 reads out the reception output program 60 from the storage 50, and executes the read reception output program 60 on the RAM 48. The reception output processing is realized by the processor 46 operating as the control unit 46A in accordance with the reception output program 60 executed on the RAM 48.

[0025] Next, the specific processing by the specific processing unit 290 of the data processing device 12 will be described.

[0026] "Example 1" In this embodiment, AI learns all advertising operation data accumulated in the past in messenger apps and internet search tools. Specifically, the AI ​​learns data such as the number of clicks on an ad, viewing time, and viewer attributes, and predicts the effectiveness of the ad from this data. "Example 2" Furthermore, this embodiment of the present invention presents the most effective advertising content and budget based on performance data. Specifically, the content of the advertisement, delivery time, and attributes of the target audience are optimized based on the data learned by the AI, and this information is presented to the user. For example, a specific suggestion is made that an advertisement for a certain product would be most effective if it was delivered to men in their 20s and 30s between 6:00 and 9:00 p.m. "Example 3" In addition, the present invention automates advertising operations and optimizes them while controlling the balance. Specifically, AI automatically distributes advertisements and optimizes the advertisements based on the distribution results. For example, if an advertisement is more effective than expected, the frequency of distribution of that advertisement is automatically increased. Conversely, if an advertisement is less effective than expected, the frequency of distribution is automatically decreased. This realizes efficient and optimized advertising operations.

[0027] The process flow of each embodiment will be described below.

[0028] "Example 1" Step 1: Collect all advertising operation data accumulated in the past using messenger apps and internet search tools. Step 2: Have the AI ​​learn from the collected data. Specifically, the AI ​​learns data such as the number of ad clicks, viewing time, and viewer attributes, and uses this data to predict the effectiveness of the ad. "Example 2" Step 1: Based on the data the AI ​​has learned, optimize the content of the ad, delivery time, and attributes of the target audience. Step 2: Present the optimized information to the user. For example, provide specific suggestions such as, for example, that an ad for a certain product would be most effective if it was delivered between 6:00 and 9:00 p.m. to men in their 20s and 30s. "Example 3" Step 1: AI automatically delivers ads. Step 2: Optimize the ads based on the results. For example, if an ad is more effective than expected, the frequency of that ad's delivery will be automatically increased. Conversely, if an ad is less effective than expected, the frequency of its delivery will be automatically decreased.

[0029] Furthermore, an emotion engine that estimates the emotion of the user may be combined. That is, the identification processing unit 290 may estimate the emotion of the user using the emotion identification model 59, and perform identification processing using the emotion of the user.

[0030] "Example 1" The embodiment of the invention that combines the emotion engine recognizes the user's emotion and presents advertisement content according to that emotion. Specifically, the emotion engine analyzes the user's emotion from behavioral data and text data when the user uses a messenger app or an internet search tool. For example, if the user searches for "how to have a fun weekend" using a search tool, the emotion engine determines that the user is in a happy mood and presents advertisements that match that emotion, such as advertisements for amusement parks. "Example 2" There is also a form in which the emotion engine recognizes the user's emotions and optimizes the delivery time of advertisements and the attributes of the recipients according to those emotions. For example, if the emotion engine recognizes that the user feels relaxed at night, it delivers advertisements for products that promote relaxation at night. Also, if the emotion engine recognizes that a certain age group or gender tends to show a certain emotion, it delivers advertisements that match that emotion to that age group or gender. "Example 3" There is also a form in which an emotion engine recognizes user emotions and automates and optimizes advertising operations according to those emotions. Specifically, the emotion engine recognizes user emotions in real time and automatically selects and delivers the advertisement that best suits those emotions. The emotion engine also learns from the delivery results and optimizes advertising operations. For example, if a certain advertisement elicits an emotion of joy from a user, resulting in an increase in the number of clicks on the advertisement, the emotion engine learns from that result and automatically increases the delivery frequency of advertisements that elicit a similar emotion.

[0031] The process flow of each embodiment will be described below.

[0032] "Example 1" Step 1: The user uses a messaging app or internet search tool. Step 2: The emotion engine analyzes the user's emotions based on the user's behavioral data and text data. Step 3: The emotion engine determines that the user is in a happy mood and presents ads that match that emotion, such as ads for amusement parks. "Example 2" Step 1: The emotion engine recognizes that the user is in a relaxed mood at night. Step 2: Deliver ads for products that promote relaxation at night. Step 3: If the emotion engine recognizes that a certain age group or gender tends to show a certain emotion, it will deliver ads that match that emotion to that age group or gender. "Example 3" Step 1: The emotion engine recognizes the user's emotions in real time. Step 2: Automatically select and deliver the ad that best matches that emotion. Step 3: The emotion engine learns from the delivery results and continues to optimize advertising operations. Step 4: If an ad elicits an emotion of delight in users, resulting in increased clicks on the ad, the emotion engine will learn from that result and automatically increase the frequency of serving ads that elicit similar emotions.

[0033] The specific processing unit 290 transmits the result of the specific processing to the smart device 14. In the smart device 14, the control unit 46A causes the output device 40 to output the result of the specific processing. The microphone 38B acquires a voice indicating a user input for the result of the specific processing. The control unit 46A transmits the voice data indicating the user input acquired by the microphone 38B to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the voice data.

[0034] The data generation model 58 is a so-called generative AI (Artificial Intelligence). An example of the data generation model 58 is ChatGPT (Internet search<URL: https: / / openai.com / blog / chatgpt> ) and other generation AIs. The data generation model 58 is obtained by making a neural network perform deep learning. A prompt including an instruction is input to the data generation model 58, and inference data such as voice data indicating a voice, text data indicating a text, and image data indicating an image is input. The data generation model 58 performs inference on the input inference data according to the instruction indicated by the prompt, and outputs the inference result in a data format such as voice data and text data. Here, inference refers to, for example, analysis, classification, prediction, and / or summarization.

[0035] In the above embodiment, an example was given in which the specific process was performed by the data processing device 12, but the technology of the present disclosure is not limited to this, and the specific process may be performed by the smart device 14.

[0036] [Second embodiment]

[0037] FIG. 3 shows an example of the configuration of a data processing system 210 according to the second embodiment.

[0038] 3, the data processing system 210 includes the data processing device 12 and smart glasses 214. An example of the data processing device 12 is a server.

[0039] The data processing device 12 includes a computer 22, a database 24, and a communication I / F 26. The computer 22 is an example of a "computer" according to the technology of the present disclosure. The computer 22 includes a processor 28, a RAM 30, and a storage 32. The processor 28, the RAM 30, and the storage 32 are connected to a bus 34. The database 24 and the communication I / F 26 are also connected to the bus 34. The communication I / F 26 is connected to a network 54. Examples of the network 54 include a wide area network (WAN) and / or a local area network (LAN).

[0040] The smart glasses 214 include a computer 36, a microphone 238, a speaker 240, a camera 42, and a communication I / F 44. The computer 36 includes a processor 46, a RAM 48, and a storage 50. The processor 46, the RAM 48, and the storage 50 are connected to a bus 52. The microphone 238, the speaker 240, and the camera 42 are also connected to the bus 52.

[0041] The microphone 238 receives instructions and the like from the user 20 by receiving voice uttered by the user 20. The microphone 238 captures the voice uttered by the user 20, converts the captured voice into audio data, and outputs it to the processor 46. The speaker 240 outputs the voice according to instructions from the processor 46.

[0042] Camera 42 is a small digital camera equipped with an optical system including a lens, an aperture, and a shutter, and an imaging element such as a CMOS (Complementary Metal-Oxide-Semiconductor) image sensor or a CCD (Charge Coupled Device) image sensor, and captures images of the surroundings of user 20 (e.g., an imaging range defined by an angle of view equivalent to the width of the field of vision of an average healthy person).

[0043] The communication I / F 44 is connected to a network 54. The communication I / Fs 44 and 26 are responsible for transmitting and receiving various types of information between the processor 46 and the processor 28 via the network 54. The transmission and reception of various types of information between the processor 46 and the processor 28 using the communication I / Fs 44 and 26 is performed in a secure state.

[0044] Fig. 4 shows an example of main functions of the data processing device 12 and the smart glasses 214. As shown in Fig. 4, in the data processing device 12, a specific process is performed by the processor 28. A specific process program 56 is stored in the storage 32.

[0045] The specific processing program 56 is an example of a "program" according to the technology of the present disclosure. The processor 28 reads the specific processing program 56 from the storage 32, and executes the read specific processing program 56 on the RAM 30. The specific processing is realized by the processor 28 operating as a specific processing unit 290 in accordance with the specific processing program 56 executed on the RAM 30.

[0046] The storage 32 stores a data generation model 58 and an emotion identification model 59. The data generation model 58 and the emotion identification model 59 are used by the identification processing unit 290.

[0047] In the smart glasses 214, the reception output process is performed by the processor 46. A reception output program 60 is stored in the storage 50. The processor 46 reads the reception output program 60 from the storage 50, and executes the read reception output program 60 on the RAM 48. The reception output process is realized by the processor 46 operating as the control unit 46A in accordance with the reception output program 60 executed on the RAM 48.

[0048] Next, the specific processing by the specific processing unit 290 of the data processing device 12 will be described.

[0049] "Example 1" In this embodiment, AI learns all advertising operation data accumulated in the past in messenger apps and internet search tools. Specifically, the AI ​​learns data such as the number of clicks on an ad, viewing time, and viewer attributes, and predicts the effectiveness of the ad from this data. "Example 2" Furthermore, this embodiment of the present invention presents the most effective advertising content and budget based on performance data. Specifically, the content of the advertisement, delivery time, and attributes of the target audience are optimized based on the data learned by the AI, and this information is presented to the user. For example, a specific suggestion is made that an advertisement for a certain product would be most effective if it was delivered to men in their 20s and 30s between 6:00 and 9:00 p.m. "Example 3" In addition, the present invention automates advertising operations and optimizes them while controlling the balance. Specifically, AI automatically distributes advertisements and optimizes the advertisements based on the distribution results. For example, if an advertisement is more effective than expected, the frequency of distribution of that advertisement is automatically increased. Conversely, if an advertisement is less effective than expected, the frequency of distribution is automatically decreased. This realizes efficient and optimized advertising operations.

[0050] The process flow of each embodiment will be described below.

[0051] "Example 1" Step 1: Collect all advertising operation data accumulated in the past using messenger apps and internet search tools. Step 2: Have the AI ​​learn from the collected data. Specifically, the AI ​​learns data such as the number of ad clicks, viewing time, and viewer attributes, and uses this data to predict the effectiveness of the ad. "Example 2" Step 1: Based on the data the AI ​​has learned, optimize the content of the ad, delivery time, and attributes of the target audience. Step 2: Present the optimized information to the user. For example, provide specific suggestions such as, for example, that an ad for a certain product would be most effective if it was delivered between 6:00 and 9:00 p.m. to men in their 20s and 30s. "Example 3" Step 1: AI automatically delivers ads. Step 2: Optimize the ads based on the results. For example, if an ad is more effective than expected, the frequency of that ad's delivery will be automatically increased. Conversely, if an ad is less effective than expected, the frequency of its delivery will be automatically decreased.

[0052] In addition, an emotion engine that estimates the user's emotion may be further combined. That is, the identification processing unit 290 may estimate the user's emotion using the emotion identification model 59, and perform identification processing using the user's emotion.

[0053] "Example 1" The embodiment of the invention that combines the emotion engine recognizes the user's emotion and presents advertisement content according to that emotion. Specifically, the emotion engine analyzes the user's emotion from behavioral data and text data when the user uses a messenger app or an internet search tool. For example, if the user searches for "how to have a fun weekend" using a search tool, the emotion engine determines that the user is in a happy mood and presents advertisements that match that emotion, such as advertisements for amusement parks. "Example 2" There is also a form in which the emotion engine recognizes the user's emotions and optimizes the delivery time of advertisements and the attributes of the recipients according to those emotions. For example, if the emotion engine recognizes that the user feels relaxed at night, it delivers advertisements for products that promote relaxation at night. Also, if the emotion engine recognizes that a certain age group or gender tends to show a certain emotion, it delivers advertisements that match that emotion to that age group or gender. "Example 3" There is also a form in which an emotion engine recognizes user emotions and automates and optimizes advertising operations according to those emotions. Specifically, the emotion engine recognizes user emotions in real time and automatically selects and delivers the advertisement that best suits those emotions. The emotion engine also learns from the delivery results and optimizes advertising operations. For example, if a certain advertisement elicits an emotion of joy from a user, resulting in an increase in the number of clicks on the advertisement, the emotion engine learns from that result and automatically increases the delivery frequency of advertisements that elicit a similar emotion.

[0054] The process flow of each embodiment will be described below.

[0055] "Example 1" Step 1: The user uses a messaging app or internet search tool. Step 2: The emotion engine analyzes the user's emotions based on the user's behavioral data and text data. Step 3: The emotion engine determines that the user is in a happy mood and presents ads that match that emotion, such as ads for amusement parks. "Example 2" Step 1: The emotion engine recognizes that the user is in a relaxed mood at night. Step 2: Deliver ads for products that promote relaxation at night. Step 3: If the emotion engine recognizes that a certain age group or gender tends to show a certain emotion, it will deliver ads that match that emotion to that age group or gender. "Example 3" Step 1: The emotion engine recognizes the user's emotions in real time. Step 2: Automatically select and deliver the ad that best matches that emotion. Step 3: The emotion engine learns from the delivery results and continues to optimize advertising operations. Step 4: If an ad elicits an emotion of delight in users, resulting in increased clicks on the ad, the emotion engine will learn from that result and automatically increase the frequency of serving ads that elicit similar emotions.

[0056] The specific processing unit 290 transmits the result of the specific processing to the smart glasses 214. In the smart glasses 214, the control unit 46A causes the speaker 240 to output the result of the specific processing. The microphone 238 acquires a voice indicating a user input for the result of the specific processing. The control unit 46A transmits the voice data indicating the user input acquired by the microphone 238 to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the voice data.

[0057] The data generation model 58 is a so-called generative AI (Artificial Intelligence). An example of the data generation model 58 is ChatGPT (Internet search<URL: https: / / openai.com / blog / chatgpt> ) and other generation AIs. The data generation model 58 is obtained by making a neural network perform deep learning. A prompt including an instruction is input to the data generation model 58, and inference data such as voice data indicating a voice, text data indicating a text, and image data indicating an image is input. The data generation model 58 performs inference on the input inference data according to the instruction indicated by the prompt, and outputs the inference result in a data format such as voice data and text data. Here, inference refers to, for example, analysis, classification, prediction, and / or summarization.

[0058] In the above embodiment, an example was given in which the specific processing is performed by the data processing device 12, but the technology of the present disclosure is not limited to this, and the specific processing may be performed by the smart glasses 214.

[0059] [Third embodiment]

[0060] FIG. 5 shows an example of the configuration of a data processing system 310 according to the third embodiment.

[0061] 5, the data processing system 310 includes the data processing device 12 and a headset type terminal 314. An example of the data processing device 12 is a server.

[0062] The data processing device 12 includes a computer 22, a database 24, and a communication I / F 26. The computer 22 is an example of a "computer" according to the technology of the present disclosure. The computer 22 includes a processor 28, a RAM 30, and a storage 32. The processor 28, the RAM 30, and the storage 32 are connected to a bus 34. The database 24 and the communication I / F 26 are also connected to the bus 34. The communication I / F 26 is connected to a network 54. Examples of the network 54 include a wide area network (WAN) and / or a local area network (LAN).

[0063] The headset type terminal 314 includes a computer 36, a microphone 238, a speaker 240, a camera 42, a communication I / F 44, and a display 343. The computer 36 includes a processor 46, a RAM 48, and a storage 50. The processor 46, the RAM 48, and the storage 50 are connected to a bus 52. The microphone 238, the speaker 240, the camera 42, and the display 343 are also connected to the bus 52.

[0064] The microphone 238 receives instructions and the like from the user 20 by receiving voice uttered by the user 20. The microphone 238 captures the voice uttered by the user 20, converts the captured voice into audio data, and outputs it to the processor 46. The speaker 240 outputs the voice according to instructions from the processor 46.

[0065] Camera 42 is a small digital camera equipped with an optical system including a lens, an aperture, and a shutter, and an imaging element such as a CMOS (Complementary Metal-Oxide-Semiconductor) image sensor or a CCD (Charge Coupled Device) image sensor, and captures images of the surroundings of user 20 (e.g., an imaging range defined by an angle of view equivalent to the width of the field of vision of an average healthy person).

[0066] The communication I / F 44 is connected to a network 54. The communication I / Fs 44 and 26 are responsible for transmitting and receiving various types of information between the processor 46 and the processor 28 via the network 54. The transmission and reception of various types of information between the processor 46 and the processor 28 using the communication I / Fs 44 and 26 is performed in a secure state.

[0067] Fig. 6 shows an example of main functions of the data processing device 12 and the headset type terminal 314. As shown in Fig. 6, in the data processing device 12, a specific process is performed by the processor 28. A specific process program 56 is stored in the storage 32.

[0068] The specific processing program 56 is an example of a "program" according to the technology of the present disclosure. The processor 28 reads the specific processing program 56 from the storage 32, and executes the read specific processing program 56 on the RAM 30. The specific processing is realized by the processor 28 operating as a specific processing unit 290 in accordance with the specific processing program 56 executed on the RAM 30.

[0069] The storage 32 stores a data generation model 58 and an emotion identification model 59. The data generation model 58 and the emotion identification model 59 are used by the identification processing unit 290.

[0070] In the headset type terminal 314, the reception output process is performed by the processor 46. A reception output program 60 is stored in the storage 50. The processor 46 reads the reception output program 60 from the storage 50, and executes the read reception output program 60 on the RAM 48. The reception output process is realized by the processor 46 operating as the control unit 46A in accordance with the reception output program 60 executed on the RAM 48.

[0071] Next, the specific processing by the specific processing unit 290 of the data processing device 12 will be described.

[0072] "Example 1" In this embodiment, AI learns all advertising operation data accumulated in the past in messenger apps and internet search tools. Specifically, the AI ​​learns data such as the number of clicks on an ad, viewing time, and viewer attributes, and predicts the effectiveness of the ad from this data. "Example 2" Furthermore, this embodiment of the present invention presents the most effective advertising content and budget based on performance data. Specifically, the content of the advertisement, delivery time, and attributes of the target audience are optimized based on the data learned by the AI, and this information is presented to the user. For example, a specific suggestion is made that an advertisement for a certain product would be most effective if it was delivered to men in their 20s and 30s between 6:00 and 9:00 p.m. "Example 3" In addition, the present invention automates advertising operations and optimizes them while controlling the balance. Specifically, AI automatically distributes advertisements and optimizes the advertisements based on the distribution results. For example, if an advertisement is more effective than expected, the frequency of distribution of that advertisement is automatically increased. Conversely, if an advertisement is less effective than expected, the frequency of distribution is automatically decreased. This realizes efficient and optimized advertising operations.

[0073] The process flow of each embodiment will be described below.

[0074] "Example 1" Step 1: Collect all advertising operation data accumulated in the past using messenger apps and internet search tools. Step 2: Have the AI ​​learn from the collected data. Specifically, the AI ​​learns data such as the number of ad clicks, viewing time, and viewer attributes, and uses this data to predict the effectiveness of the ad. "Example 2" Step 1: Based on the data the AI ​​has learned, optimize the content of the ad, delivery time, and attributes of the target audience. Step 2: Present the optimized information to the user. For example, provide specific suggestions such as, for example, that an ad for a certain product would be most effective if it was delivered between 6:00 and 9:00 p.m. to men in their 20s and 30s. "Example 3" Step 1: AI automatically delivers ads. Step 2: Optimize the ads based on the results. For example, if an ad is more effective than expected, the frequency of that ad's delivery will be automatically increased. Conversely, if an ad is less effective than expected, the frequency of its delivery will be automatically decreased.

[0075] In addition, an emotion engine that estimates the user's emotion may be further combined. That is, the identification processing unit 290 may estimate the user's emotion using the emotion identification model 59, and perform identification processing using the user's emotion.

[0076] "Example 1" The embodiment of the invention that combines the emotion engine recognizes the user's emotion and presents advertisement content according to that emotion. Specifically, the emotion engine analyzes the user's emotion from behavioral data and text data when the user uses a messenger app or an internet search tool. For example, if the user searches for "how to have a fun weekend" using a search tool, the emotion engine determines that the user is in a happy mood and presents advertisements that match that emotion, such as advertisements for amusement parks. "Example 2" There is also a form in which the emotion engine recognizes the user's emotions and optimizes the delivery time of advertisements and the attributes of the recipients according to those emotions. For example, if the emotion engine recognizes that the user feels relaxed at night, it delivers advertisements for products that promote relaxation at night. Also, if the emotion engine recognizes that a certain age group or gender tends to show a certain emotion, it delivers advertisements that match that emotion to that age group or gender. "Example 3" There is also a form in which an emotion engine recognizes user emotions and automates and optimizes advertising operations according to those emotions. Specifically, the emotion engine recognizes user emotions in real time and automatically selects and delivers the advertisement that best suits those emotions. The emotion engine also learns from the delivery results and optimizes advertising operations. For example, if a certain advertisement elicits an emotion of joy from a user, resulting in an increase in the number of clicks on the advertisement, the emotion engine learns from that result and automatically increases the delivery frequency of advertisements that elicit a similar emotion.

[0077] The process flow of each embodiment will be described below.

[0078] "Example 1" Step 1: The user uses a messaging app or internet search tool. Step 2: The emotion engine analyzes the user's emotions based on the user's behavioral data and text data. Step 3: The emotion engine determines that the user is in a happy mood and presents ads that match that emotion, such as ads for amusement parks. "Example 2" Step 1: The emotion engine recognizes that the user is in a relaxed mood at night. Step 2: Deliver ads for products that promote relaxation at night. Step 3: If the emotion engine recognizes that a certain age group or gender tends to show a certain emotion, it will deliver ads that match that emotion to that age group or gender. "Example 3" Step 1: The emotion engine recognizes the user's emotions in real time. Step 2: Automatically select and deliver the ad that best matches that emotion. Step 3: The emotion engine learns from the delivery results and continues to optimize advertising operations. Step 4: If an ad elicits an emotion of delight in users, resulting in increased clicks on the ad, the emotion engine will learn from that result and automatically increase the frequency of serving ads that elicit similar emotions.

[0079] The specific processing unit 290 transmits the result of the specific processing to the headset type terminal 314. In the headset type terminal 314, the control unit 46A causes the speaker 240 and the display 343 to output the result of the specific processing. The microphone 238 acquires voice indicating a user input for the result of the specific processing. The control unit 46A transmits voice data indicating the user input acquired by the microphone 238 to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the voice data.

[0080] The data generation model 58 is a so-called generative AI (Artificial Intelligence). An example of the data generation model 58 is ChatGPT (Internet search<URL: https: / / openai.com / blog / chatgpt> ) and other generation AIs. The data generation model 58 is obtained by making a neural network perform deep learning. A prompt including an instruction is input to the data generation model 58, and inference data such as voice data indicating a voice, text data indicating a text, and image data indicating an image is input. The data generation model 58 performs inference on the input inference data according to the instruction indicated by the prompt, and outputs the inference result in a data format such as voice data and text data. Here, inference refers to, for example, analysis, classification, prediction, and / or summarization.

[0081] In the above embodiment, an example was given in which the specific processing is performed by the data processing device 12, but the technology of the present disclosure is not limited to this, and the specific processing may be performed by the headset type terminal 314. [Fourth embodiment]

[0082] FIG. 7 shows an example of the configuration of a data processing system 410 according to the fourth embodiment.

[0083] 7, a data processing system 410 includes a data processing device 12 and a robot 414. An example of the data processing device 12 is a server.

[0084] The data processing device 12 includes a computer 22, a database 24, and a communication I / F 26. The computer 22 is an example of a "computer" according to the technology of the present disclosure. The computer 22 includes a processor 28, a RAM 30, and a storage 32. The processor 28, the RAM 30, and the storage 32 are connected to a bus 34. The database 24 and the communication I / F 26 are also connected to the bus 34. The communication I / F 26 is connected to a network 54. Examples of the network 54 include a wide area network (WAN) and / or a local area network (LAN).

[0085] The robot 414 includes a computer 36, a microphone 238, a speaker 240, a camera 42, a communication I / F 44, and a control target 443. The computer 36 includes a processor 46, a RAM 48, and a storage 50. The processor 46, the RAM 48, and the storage 50 are connected to a bus 52. In addition, the microphone 238, the speaker 240, the camera 42, and the control target 443 are also connected to the bus 52.

[0086] The microphone 238 receives instructions and the like from the user 20 by receiving voice uttered by the user 20. The microphone 238 captures the voice uttered by the user 20, converts the captured voice into audio data, and outputs it to the processor 46. The speaker 240 outputs the voice according to instructions from the processor 46.

[0087] Camera 42 is a small digital camera equipped with an optical system including a lens, an aperture, and a shutter, and an imaging element such as a CMOS (Complementary Metal-Oxide-Semiconductor) image sensor or a CCD (Charge Coupled Device) image sensor, and captures images of the surroundings of user 20 (e.g., an imaging range defined by an angle of view equivalent to the width of the field of vision of an average healthy person).

[0088] The communication I / F 44 is connected to a network 54. The communication I / Fs 44 and 26 are responsible for transmitting and receiving various types of information between the processor 46 and the processor 28 via the network 54. The transmission and reception of various types of information between the processor 46 and the processor 28 using the communication I / Fs 44 and 26 is performed in a secure state.

[0089] The control target 443 includes a display device, LEDs in the eyes, and motors for driving the arms, hands, legs, etc. The posture and behavior of the robot 414 are controlled by controlling the motors of the arms, hands, legs, etc. Some of the emotions of the robot 414 can be expressed by controlling these motors. In addition, the facial expressions of the robot 414 can also be expressed by controlling the light emission state of the LEDs in the eyes of the robot 414.

[0090] Fig. 8 shows an example of main functions of the data processing device 12 and the robot 414. As shown in Fig. 8, in the data processing device 12, a specific process is performed by the processor 28. A specific process program 56 is stored in the storage 32.

[0091] The specific processing program 56 is an example of a "program" according to the technology of the present disclosure. The processor 28 reads the specific processing program 56 from the storage 32, and executes the read specific processing program 56 on the RAM 30. The specific processing is realized by the processor 28 operating as a specific processing unit 290 in accordance with the specific processing program 56 executed on the RAM 30.

[0092] The storage 32 stores a data generation model 58 and an emotion identification model 59. The data generation model 58 and the emotion identification model 59 are used by the identification processing unit 290.

[0093] In the robot 414, the reception output process is performed by the processor 46. A reception output program 60 is stored in the storage 50. The processor 46 reads the reception output program 60 from the storage 50, and executes the read reception output program 60 on the RAM 48. The reception output process is realized by the processor 46 operating as the control unit 46A in accordance with the reception output program 60 executed on the RAM 48.

[0094] Next, the specific processing by the specific processing unit 290 of the data processing device 12 will be described.

[0095] "Example 1" In this embodiment, AI learns all advertising operation data accumulated in the past in messenger apps and internet search tools. Specifically, the AI ​​learns data such as the number of clicks on an ad, viewing time, and viewer attributes, and predicts the effectiveness of the ad from this data. "Example 2" Furthermore, this embodiment of the present invention presents the most effective advertising content and budget based on performance data. Specifically, the content of the advertisement, delivery time, and attributes of the target audience are optimized based on the data learned by the AI, and this information is presented to the user. For example, a specific suggestion is made that an advertisement for a certain product would be most effective if it was delivered to men in their 20s and 30s between 6:00 and 9:00 p.m. "Example 3" In addition, the present invention automates advertising operations and optimizes them while controlling the balance. Specifically, AI automatically distributes advertisements and optimizes the advertisements based on the distribution results. For example, if an advertisement is more effective than expected, the frequency of distribution of that advertisement is automatically increased. Conversely, if an advertisement is less effective than expected, the frequency of distribution is automatically decreased. This realizes efficient and optimized advertising operations.

[0096] The process flow of each embodiment will be described below.

[0097] "Example 1" Step 1: Collect all advertising operation data accumulated in the past using messenger apps and internet search tools. Step 2: Have the AI ​​learn from the collected data. Specifically, the AI ​​learns data such as the number of ad clicks, viewing time, and viewer attributes, and uses this data to predict the effectiveness of the ad. "Example 2" Step 1: Based on the data the AI ​​has learned, optimize the content of the ad, delivery time, and attributes of the target audience. Step 2: Present the optimized information to the user. For example, provide specific suggestions such as, for example, that an ad for a certain product would be most effective if it was delivered between 6:00 and 9:00 p.m. to men in their 20s and 30s. "Example 3" Step 1: AI automatically delivers ads. Step 2: Optimize the ads based on the results. For example, if an ad is more effective than expected, the frequency of that ad's delivery will be automatically increased. Conversely, if an ad is less effective than expected, the frequency of its delivery will be automatically decreased.

[0098] In addition, an emotion engine that estimates the user's emotion may be further combined. That is, the identification processing unit 290 may estimate the user's emotion using the emotion identification model 59, and perform identification processing using the user's emotion.

[0099] "Example 1" The embodiment of the invention that combines the emotion engine recognizes the user's emotion and presents advertisement content according to that emotion. Specifically, the emotion engine analyzes the user's emotion from behavioral data and text data when the user uses a messenger app or an internet search tool. For example, if the user searches for "how to have a fun weekend" using a search tool, the emotion engine determines that the user is in a happy mood and presents advertisements that match that emotion, such as advertisements for amusement parks. "Example 2" There is also a form in which the emotion engine recognizes the user's emotions and optimizes the delivery time of advertisements and the attributes of the recipients according to those emotions. For example, if the emotion engine recognizes that the user feels relaxed at night, it delivers advertisements for products that promote relaxation at night. Also, if the emotion engine recognizes that a certain age group or gender tends to show a certain emotion, it delivers advertisements that match that emotion to that age group or gender. "Example 3" There is also a form in which an emotion engine recognizes user emotions and automates and optimizes advertising operations according to those emotions. Specifically, the emotion engine recognizes user emotions in real time and automatically selects and delivers the advertisement that best suits those emotions. The emotion engine also learns from the delivery results and optimizes advertising operations. For example, if a certain advertisement elicits an emotion of joy from a user, resulting in an increase in the number of clicks on the advertisement, the emotion engine learns from that result and automatically increases the delivery frequency of advertisements that elicit a similar emotion.

[0100] The process flow of each embodiment will be described below.

[0101] "Example 1" Step 1: The user uses a messaging app or internet search tool. Step 2: The emotion engine analyzes the user's emotions based on the user's behavioral data and text data. Step 3: The emotion engine determines that the user is in a happy mood and presents ads that match that emotion, such as ads for amusement parks. "Example 2" Step 1: The emotion engine recognizes that the user is in a relaxed mood at night. Step 2: Deliver ads for products that promote relaxation at night. Step 3: If the emotion engine recognizes that a certain age group or gender tends to show a certain emotion, it will deliver ads that match that emotion to that age group or gender. "Example 3" Step 1: The emotion engine recognizes the user's emotions in real time. Step 2: Automatically select and deliver the ad that best matches that emotion. Step 3: The emotion engine learns from the delivery results and continues to optimize advertising operations. Step 4: If an ad elicits an emotion of delight in users, resulting in increased clicks on the ad, the emotion engine will learn from that result and automatically increase the frequency of serving ads that elicit similar emotions.

[0102] The specific processing unit 290 transmits the result of the specific processing to the robot 414. In the robot 414, the control unit 46A causes the speaker 240 and the control target 443 to output the result of the specific processing. The microphone 238 acquires a voice indicating a user input for the result of the specific processing. The control unit 46A transmits voice data indicating the user input acquired by the microphone 238 to the data processing device 12. In the data processing device 12, the specific processing unit 290 acquires the voice data.

[0103] The data generation model 58 is a so-called generative AI (Artificial Intelligence). An example of the data generation model 58 is ChatGPT (Internet search<URL: https: / / openai.com / blog / chatgpt> ) and other generation AIs. The data generation model 58 is obtained by making a neural network perform deep learning. A prompt including an instruction is input to the data generation model 58, and inference data such as voice data indicating a voice, text data indicating a text, and image data indicating an image is input. The data generation model 58 performs inference on the input inference data according to the instruction indicated by the prompt, and outputs the inference result in a data format such as voice data and text data. Here, inference refers to, for example, analysis, classification, prediction, and / or summarization.

[0104] In the above embodiment, an example was given in which the specific process was performed by the data processing device 12, but the technology of the present disclosure is not limited to this, and the specific process may be performed by the robot 414.

[0105] The emotion identification model 59 as an emotion engine may determine the emotion of the user according to a specific mapping. Specifically, the emotion identification model 59 may determine the emotion of the user according to an emotion map (see FIG. 9), which is a specific mapping. Similarly, the emotion identification model 59 may determine the emotion of the robot, and the identification processing unit 290 may perform identification processing using the emotion of the robot.

[0106] FIG. 9 is a diagram showing an emotion map 400 on which multiple emotions are mapped. In the emotion map 400, emotions are arranged in concentric circles radiating from the center. The closer to the center of the concentric circles, the more primitive emotions are arranged. The more outside the concentric circles, the more emotions that represent states and actions that arise from a state of mind are arranged. Emotions are a concept that includes emotions and mental states. On the left side of the concentric circles, emotions that are generally generated from reactions that occur in the brain are arranged. On the right side of the concentric circles, emotions that are generally induced by situational judgment are arranged. On the upper and lower sides of the concentric circles, emotions that are generally generated from reactions that occur in the brain and are induced by situational judgment are arranged. In addition, on the upper side of the concentric circles, emotions of "pleasure" are arranged, and on the lower side, emotions of "discomfort" are arranged. In this way, in the emotion map 400, multiple emotions are mapped based on the structure in which emotions are generated, and emotions that tend to occur simultaneously are mapped close to each other.

[0107] These emotions are distributed in the three o'clock direction of emotion map 400 and usually fluctuate between relief and anxiety. In the right half of emotion map 400, situational awareness dominates over internal sensations, resulting in a sense of calm.

[0108] The inside of emotion map 400 represents what is going on inside one's mind, and the outside of emotion map 400 represents behavior, so the further out you go on emotion map 400, the more visible the emotions become (the more they are expressed in behavior).

[0109] Here, human emotions are based on various balances such as posture and blood sugar level, and when these balances are far from the ideal, it indicates an unpleasant state, and when they are close to the ideal, it indicates a pleasant state. Emotions can also be created for robots, cars, motorcycles, etc., based on various balances such as posture and battery level, so that when these balances are far from the ideal, it indicates an unpleasant state, and when they are close to the ideal, it indicates a pleasant state. The emotion map may be generated, for example, based on the emotion map of Dr. Mitsuyoshi (Research on speech emotion recognition and emotion brain physiological signal analysis system, Tokushima University, doctoral dissertation: https: / / ci.nii.ac.jp / naid / 500000375379). On the left half of the emotion map, emotions belonging to an area called "reaction" where sensation is dominant are lined up. On the right half of the emotion map, emotions belonging to an area called "situation" where situation recognition is dominant are lined up.

[0110] The emotion map defines two emotions that promote learning. The first is the negative emotion around the middle of "repentance" or "remorse" on the situation side. In other words, this is when the robot experiences negative emotions such as "I never want to feel this way again" or "I don't want to be scolded again." The other is the positive emotion around "desire" on the response side. In other words, this is when the robot has positive feelings such as "I want more" or "I want to know more."

[0111] The emotion identification model 59 inputs the user input to a pre-trained neural network, obtains emotion values ​​indicating each emotion shown in the emotion map 400, and determines the emotion of the user. This neural network is pre-trained based on multiple learning data that are combinations of the user input and emotion values ​​indicating each emotion shown in the emotion map 400. Furthermore, this neural network is trained so that emotions that are located close to each other have similar values, as in the emotion map 900 shown in Fig. 10. Fig. 10 shows an example in which multiple emotions, "relief," "calm," and "encouraging," have similar emotion values.

[0112] In the above embodiment, an example was given in which a specific process is performed by one computer 22, but the technology disclosed herein is not limited to this, and distributed processing of the specific process may be performed by multiple computers, including computer 22.

[0113] In the above embodiment, an example in which the specific processing program 56 is stored in the storage 32 has been described, but the technology of the present disclosure is not limited to this. For example, the specific processing program 56 may be stored in a portable computer-readable non-transitory storage medium such as a Universal Serial Bus (USB) memory. The specific processing program 56 stored in the non-transitory storage medium is installed in the computer 22 of the data processing device 12. The processor 28 executes the specific processing in accordance with the specific processing program 56.

[0114] In addition, the specific processing program 56 may be stored in a storage device such as a server connected to the data processing device 12 via the network 54, and the specific processing program 56 may be downloaded and installed on the computer 22 upon request from the data processing device 12.

[0115] It is not necessary to store all of the specific processing program 56 in a storage device such as a server connected to the data processing device 12 via the network 54, or to store all of the specific processing program 56 in the storage 32; only a portion of the specific processing program 56 may be stored.

[0116] As the hardware resource for executing the specific process, various processors as shown below can be used. An example of the processor is a CPU, which is a general-purpose processor that functions as a hardware resource for executing the specific process by executing software, i.e., a program. Another example of the processor is a dedicated electric circuit, which is a processor having a circuit configuration designed exclusively for executing the specific process, such as a Field-Programmable Gate Array (FPGA), a Programmable Logic Device (PLD), or an Application Specific Integrated Circuit (ASIC). Each processor has a built-in or connected memory, and each processor executes the specific process by using the memory.

[0117] The hardware resource that executes the specific process may be one of these various processors, or may be a combination of two or more processors of the same or different types (for example, a combination of multiple FPGAs, or a combination of a CPU and an FPGA). Also, the hardware resource that executes the specific process may be a single processor.

[0118] As an example of a configuration using one processor, first, one processor is configured by combining one or more CPUs and software, and this processor functions as a hardware resource that executes a specific process. Second, there is a configuration using a processor that realizes the functions of the entire system including multiple hardware resources that execute a specific process on a single IC chip, as typified by SoC (System-on-a-chip). In this way, a specific process is realized using one or more of the above-mentioned various processors as hardware resources.

[0119] Furthermore, more specifically, the hardware structure of these various processors can be an electric circuit that combines circuit elements such as semiconductor elements. The specific processes described above are merely examples. It goes without saying that unnecessary steps may be deleted, new steps may be added, or the order of processes may be changed without departing from the spirit of the invention.

[0120] The above description and illustrations are detailed descriptions of the parts related to the technology of the present disclosure, and are merely an example of the technology of the present disclosure. For example, the above description of the configuration, function, action, and effect is an example of the configuration, function, action, and effect of the parts related to the technology of the present disclosure. Therefore, it goes without saying that unnecessary parts may be deleted, new elements may be added, or replacements may be made to the above description and illustrations, within the scope of the gist of the technology of the present disclosure. In addition, in order to avoid confusion and to facilitate understanding of the parts related to the technology of the present disclosure, the above description and illustrations omit explanations of technical common sense that do not require explanation in order to enable the implementation of the technology of the present disclosure.

[0121] All publications, patent applications, and standards mentioned in this specification are herein incorporated by reference to the same extent as if each individual publication, patent application, or standard was specifically and individually indicated to be incorporated by reference.

[0122] The following is further disclosed regarding the above embodiment.

[0123] (Claim 1) The system includes a means for AI to learn from all advertising operation data accumulated in the past from messenger apps and internet search tools, a means for presenting the most effective advertising content and budget based on performance data, and a means for automating advertising operations and optimizing them while controlling the balance. (Claim 2) The system according to claim 1, wherein the advertising budget can be used with peace of mind since the results are guaranteed based on performance data. (Claim 3) The system of claim 1, which automates operations, thereby reducing operational costs and creating an environment in which even beginners can place advertisements with confidence.

[0124] (Claim 4) 2. The system according to claim 1, further comprising an emotion engine for recognizing a user's emotion and presenting advertising content according to the emotion. (Claim 5) 2. The system according to claim 1, further comprising an emotion engine that recognizes user emotions and optimizes advertisement delivery times and target attributes according to the emotions. (Claim 6) The system of claim 1, further comprising an emotion engine for recognizing user emotions and automating and optimizing advertising operations according to the emotions. [Explanation of symbols]

[0125] 10, 210, 310, 410 Data Processing Systems 12 Data Processing Device 14 Smart Devices 214 Smart Glasses 314 Headset-type terminal 414 Robot

Claims

1. The system includes a means for AI to learn from all advertising operation data accumulated in the past using messenger apps and internet search tools, a means for presenting the most effective advertising content and budget based on performance data, and a means for automating advertising operations and optimizing them while controlling the balance.

2. 2. The system according to claim 1, wherein the advertising budget can be used with peace of mind since the effect is guaranteed based on performance data.

3. The system according to claim 1, which automates operations, thereby reducing operational costs and creating an environment in which even beginners can place advertisements with confidence.

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