User behavior information acquisition apparatus, user behavior information acquisition method, and program

Abstract

To effectively distribute information in order to promote the use of a service provided by an advertiser.SOLUTION: A user behavior information acquisition apparatus includes: a presentation situation information acquisition unit which acquires presentation situation information indicating a situation in which information is presented to a user; a purchase behavior information acquisition unit which acquires behavior information indicating behavior of the user related to a commodity or a service pertaining to the information after the information is presented; a user status information acquisition unit which acquires user status information indicating status of the user; a determination unit which determines presenting information on the commodity or the service to the user, on the basis of the presentation situation information, the behavior information, and the user status information; and a determination result output unit which outputs a result determined by the determination unit.SELECTED DRAWING: Figure 3

Description

Technical Field

[0001] The present invention relates to a user behavior information acquisition device, a user behavior information acquisition method, and a program.

Background Art

[0002] With the widespread popularity of Internet-connected terminal devices such as smartphones, tablet terminal devices, and wearable devices, information providers distribute information widely through the Internet regarding the services they offer. Conventionally, in order to promote the use of services provided by information providers, technologies for effectively distributing information have been known (see, for example, Patent Document 1).

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] According to the technology as described above, the behavior of the user is captured, and information distribution is performed based on the captured behavior. However, simply distributing information based on the behavior of the user may not lead to the promotion of the use of the services actually provided by the information provider, and it has not been easy to effectively distribute information.

[0005] Therefore, an object of the present invention is to provide a presentation determination device, a presentation determination method, and a program capable of effectively distributing information in order to lead to the recognition of the business provided by the information provider, the acquisition of the degree of customer interest, the comparative study of the acquired information, and utilization.

Means for Solving the Problems

[0006] [1] To solve the above problems, one aspect of the present invention is a user behavior information acquisition device including: an information presentation detection unit that detects that information has been presented to a user; a store exterior behavior acquisition unit that acquires the behavior of the user outside the store related to the presented information; a store interior behavior acquisition unit that acquires the behavior of the user inside the store; identification information that identifies the user detected by the information presentation detection unit; store exterior behavior information indicating the behavior of the user outside the store acquired by the store exterior behavior acquisition unit; and an information output unit that outputs user behavior information in which the store interior behavior information indicating the behavior of the user inside the store acquired by the store interior behavior acquisition unit is associated with the above-mentioned items in a corresponding manner.

[0007] [2] Further, one aspect of the present invention is the user behavior information acquisition device according to [1] above, wherein the information includes at least an advertisement presented to the user, the store is a place that provides the product or service targeted by the advertisement, and the store exterior behavior acquisition unit acquires the behavior of the user outside the store as the store exterior behavior information.

[0008] [3] Further, one aspect of the present invention is the user behavior information acquisition device according to [1] or [2] above, wherein the store is a place visited by the user as a result of providing the product or service targeted by the advertisement.

[0009] [4] Further, one aspect of the present invention is the user behavior information acquisition device according to any one of [1] to [3] above, wherein the information includes at least an advertisement presented to the user, the store is a place that provides the product or service targeted by the advertisement, and the store interior behavior acquisition unit acquires the behavior of the user inside the store as the store interior behavior information.

[0010] [5] Further, in one aspect of the present invention, in the user behavior information acquisition device according to any one of [1] to [4] above, the information presentation detection unit further detects the situation in which the information is presented to the user, and the information output unit further outputs information presentation status information indicating the situation in which the information detected by the information presentation detection unit is presented, in association with the user behavior information.

[0011] [6] Further, in one aspect of the present invention, in the user behavior information acquisition device according to any one of [1] to [5] above, the situation in which the information is presented includes at least any one of the place where the information is presented to the user, the time, the user's behavior, the user's physical information, and the user's reaction to the presented information.

[0012] [7] Further, in one aspect of the present invention, in the user behavior information acquisition device according to any one of [1] to [6] above, as information indicating the place where the information is presented, information indicating whether it is in front of the store and information indicating whether it is a position related to the information inside the store are included.

[0013] [8] Further, in one aspect of the present invention, in the user behavior information acquisition device according to any one of [1] to [7] above, the information includes at least an advertisement presented to the user, and the information output unit outputs the user behavior information to a device that manages information viewable by a person related to the publication of the advertisement.

[0014] [9] Further, in one aspect of the present invention, in the user behavior information acquisition device according to [1] above, the information includes at least information that does not include information about products sold or services provided in the store, and the in-store behavior acquisition unit acquires the user's reaction to the information presented inside the store as the in-store behavior information.

[0015]

[10] Another aspect of the present invention is a user behavior information acquisition method including an information presentation detection step of detecting that information has been presented to a user; an out-of-store behavior acquisition step of acquiring the user's behavior outside the store related to the presented information; an in-store behavior acquisition step of acquiring the user's behavior inside the store; and an information output step of outputting user behavior information that correlates identification information that identifies the user detected by the information presentation detection step, out-of-store behavior information indicating the user's behavior outside the store acquired by the out-of-store behavior acquisition step, and in-store behavior information indicating the user's behavior inside the store acquired by the in-store behavior acquisition step.

[0016]

[11] Another aspect of the present invention is a program that causes a computer to execute an information presentation detection step of detecting that information has been presented to a user, an out-of-store behavior acquisition step of acquiring the user's behavior outside the store related to the presented information, an in-store behavior acquisition step of acquiring the user's behavior inside the store, and an information output step of outputting user behavior information that correlates identification information that identifies the user detected by the information presentation detection step, out-of-store behavior information indicating the user's behavior outside the store acquired by the out-of-store behavior acquisition step, and in-store behavior information indicating the user's behavior inside the store acquired by the in-store behavior acquisition step. [Effects of the Invention]

[0017] According to the present invention, it is possible to provide a presentation determination device, a presentation determination method, and a program that can effectively distribute information in order to raise awareness of the business provided by the information provider, obtain the level of customer interest, compare and consider the acquired information, and use it, etc. [Brief explanation of the drawings]

[0018]

Figure 1

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Mode for Carrying Out the Invention

[0019] [Embodiment] Hereinafter, preferred embodiments of a user behavior information acquisition device, a user behavior information acquisition method, a presentation determination device, a presentation determination method, and a program according to aspects of the present invention will be described in detail with reference to the accompanying drawings. Note that the aspects of the present invention are not limited to these embodiments, and also include those with various modifications or improvements. That is, the components described below include those that can be easily assumed by those skilled in the art and substantially identical ones, and the components described below can be combined as appropriate. Also, various omissions, substitutions, or changes of the components can be made without departing from the gist of the present invention. In the following drawings, in order to make each configuration easy to understand, the scale, number, etc. in each structure may be different from those in the actual structure.

[0020] FIG. 1 is a block diagram for explaining the outline of an information distribution system according to an embodiment. With reference to this figure, the outline of the information distribution system 1 will be described. The information distribution system 1 includes an information distribution device 10 and a plurality of user terminal devices 70. In this figure, as an example of the plurality of user terminal devices 70, a user terminal device 70-1, a user terminal device 70-2,..., and a user terminal device 70-n (n is a natural number of 1 or more) are shown.

[0021] The plurality of user terminal devices 70 are each connected to the information distribution device 10 via a predetermined communication network NW. Examples of the predetermined communication network NW include the Internet, a communication line, a cellular network, a Wi-Fi network, and the like. The predetermined communication network NW is an open network, and devices connected to the communication network NW can communicate with each other using a predetermined protocol. In the Internet layer of the communication network NW, communication using the Internet Protocol (IP) or the like is performed.

[0022] The user terminal device 70 is a terminal device operated by a user. The user terminal device 70 includes at least an operation reception unit (not shown) that receives the user's operation, a control unit (not shown) that performs predetermined control, an information communication unit (not shown) that transmits and receives information via a predetermined communication network NW, and a presentation unit (not shown) that presents information based on the control by the control unit. The user terminal device 70 may be, for example, a smartphone, a tablet terminal device, a wearable device, or a notebook computer.

[0023] Note that the user terminal device 70 is preferably something that moves with the user (is carried by the user), such as a smartphone, a tablet terminal device, a wearable device, or a notebook computer, as the user moves. However, this embodiment is not limited to this example, and the user terminal device 70 does not have to move with the user. For example, digital signage may be used as the user terminal device 70. The digital signage is installed at the destination where the user moves, and may identify the user as the user moves and display information corresponding to the identified user. The digital signage only needs to present the distributed information and is not limited to something that displays visual information. The digital signage may be installed, for example, at the user's home, on the way the user moves, or at the destination where the user has moved.

[0024] The information distribution device 10 distributes information to the user terminal device 70. The information distributed by the information distribution device 10 includes various types of information. For example, the information distributed by the information distribution device 10 may be information for which there is a request for distribution from an information distributor (e.g., an advertiser), or may be information for promoting the use of services provided by the advertiser. Note that advertisers include, firstly, manufacturers that plan, manufacture, sell, etc. products, and those who directly provide services, etc. Secondly, advertisers also include those who have been entrusted with the sale of products or the provision of services from the above-mentioned manufacturers or those who directly provide services (e.g., retailers, etc.). Furthermore, the information distributor is not limited to advertisers, and may include information distribution aspects such as apps provided by the above-mentioned manufacturers or those who directly provide services, digital signage within stores, and digital signage installed on the street. Such information distribution aspects may be provided by those who have been entrusted with the sale of products or the provision of services from the above-mentioned manufacturers or those who directly provide services (e.g., retailers, etc.).

[0025] Information for promoting the use of services provided by the information distributor widely includes advertisements, coupons, content, etc. Also, information for promoting the use of services provided by the information distributor may include information that, at first glance, does not seem to be included in the information for promoting the use of services provided by the information distributor, such as quizzes, videos of animals, and TV program promotions. By distributing such information, it becomes possible to obtain information regarding the user's interests (e.g., the user likes dogs, etc.), and provide products or services corresponding to the interests of the user (e.g., sell dog goods to those who like dogs, sell products promoted by a certain entertainer to those who like that entertainer, etc.).

[0026] Information presented to the user is not limited to being presented in real space. That is, information may be presented to the user in a virtual space. Specifically, the information distribution device 10 may present information to an avatar in a virtual space operated by the user. It can also be said that the information presented to the avatar is indirectly presented to the user via the avatar.

[0027] Furthermore, the information distribution device 10 acquires the behavior of the user to whom the information has been distributed. It is preferable that the user's behavior is linked to the distributed information. The user's behavior acquired by the information distribution device 10 broadly includes behavior in the real space and behavior in the virtual space.

[0028] For example, actions in the real space broadly include actions taken by the user using the user terminal device 70, such as the user looking at the distributed information (i.e., the user's line of sight moving to the position where the information is displayed), the user operating (e.g., clicking or tapping) the distributed advertising banner, the user checking the content of the distributed information, etc. Such actions taken by the user using the user terminal device 70 may be acquired using sensors such as an imaging device (not shown), an acceleration sensor (not shown), a gyro sensor (not shown), and a distance sensor (not shown) provided in the user terminal device 70.

[0029] In addition, behavior in the real world may include information regarding the locational relationship between the user and a store, such as the user viewing the distributed information and moving to a store (hereinafter sometimes simply referred to as a store) that sells the item related to the information, going directly to the store from a specified location (e.g., home, workplace, or station ticket gate, etc.), or stopping by the store at a specified time (e.g., before commuting or when leaving work, etc.).

[0030] Note that the behavior in the real space is not limited to information after the user has viewed the distributed information, but may also include information before the user viewed the distributed information. The information before the user viewed the distributed information may include the location of the user, the behavior of the user, etc. before the information was distributed.

[0031] Furthermore, in addition to stopping by a store, etc., actions in the real space may include the user's trajectory within the store, picking up a product sold in the store, picking up an item and then purchasing it, picking up an item but not purchasing it, etc. Such information may be acquired using image information captured by an imaging device installed in the store, etc., location information using an RFID (Radio Frequency Identification) tag or the like attached to the product, etc.

[0032] The user's trajectory may be acquired using, for example, a position sensor (not shown) such as a GPS (Global Positioning System) sensor provided in the user terminal device 70. The user's trajectory may also include the area within the store that the user has moved through (or passed through). In this case, display shelves and the like within the store are equipped with identifiable beacons (for example, in a convenience store, different beacons are provided for the beverage section and the magazine section), and the beacons can be used to acquire the area within the store that the user has moved through (or passed through).

[0033] Furthermore, the behavior in the real space may include receiving a service provided by an advertiser. The user can receive the service provided by the advertiser at a predetermined location such as a store or their home. Such information may be acquired using reservation information made using the user terminal device 70, location information, etc.

[0034] Information regarding the positional relationship between such a user and a store may be obtained, for example, by using a position sensor (not shown) such as a GPS (Global Positioning System) sensor provided in the user terminal device 70. Further, information regarding the positional relationship between the user and the store may be obtained by using a device such as a beacon installed at the store, station, or the like.

[0035] Moreover, actions in the real space may simply include the user staying at a predetermined position (for example, home, workplace, etc.) for a predetermined period. The information regarding the period of staying may be included in staying for the predetermined period, and for example, it may be the period since the information was distributed (or since the user obtained the information).

[0036] Moreover, actions in the real space may include answers to questionnaires, answers to voting forms, and the like. In this case, the information transmitted from the information distribution device 10 may be a questionnaire or a voting form. Note that the questionnaire may be conducted inside the store or outside the store.

[0037] Moreover, actions in the virtual space include an avatar in the virtual space operated by the user obtaining information. Further, actions in the virtual space may widely include the avatar performing actions in the real space as described above in the virtual space as a result of the avatar obtaining information.

[0038] In addition, actions in the virtual space may include, for example, a user clicking on a product on an EC (electronic commerce) site or actions taken before and after the click. Also, actions taken before and after the click may include what actions the user took using a video viewing site, a video viewing app, etc. Actions taken by the user using a video viewing site, a video viewing app, etc. may include viewing of displayed advertisements and operations (such as clicks). Also, EC sites, etc. are not limited to sites that conduct retail business through the Internet line, and may include various forms in which a user can purchase a product or receive a service.

[0039] The information distribution device 10 performs analysis according to the acquired actions of the user. Furthermore, the information distribution device 10 may perform information distribution again according to the analysis result.

[0040] Note that in this embodiment, it is conceivable that information is distributed by various information distributors. That is, the information distribution device 10 may be operated by various persons. Hereinafter, an example of an information distributor will be illustrated.

[0041] First, the information distributor may be a person who sells products, such as a retailer, or a person who provides services. Second, the information distributor may be a person who provides services through the Internet line, such as an app operator or a web content distributor. Third, the information distributor may be a person who has a media surface such as digital signage installed outdoors. Fourth, the information distributor may be a person who has a place for information distribution, such as a railway or within a station building.

[0042] Note that the above four examples are illustrative and do not deny that other parties can be information distributors. Also, there may be cases where multiple information distributors collaborate to become information distributors. For example, it is conceivable to combine the same advertisement in an app and digital signage. In this case, it may be possible to obtain the combined information and information on how much the effect is enhanced as a result of the combination. Also, various other examples of collaboration among multiple information distributors are conceivable. For example, cooperation may be carried out among app operators.

[0043] FIG. 2 is a diagram for explaining an example of the timing at which the information distribution system according to the present embodiment distributes information and the timing at which it collects information. With reference to this figure, an example of the timing at which information is distributed to the user in the information distribution system 1 and the timing at which the user's information is collected will be described. In the illustrated example, an example is described in the case where the user terminal device 70 is a smartphone. However, the present embodiment is not limited to this example, and devices in other forms may be used as the user terminal device 70.

[0044] First, in the situation where the user is at home, the information distribution device 10 distributes information to the user terminal device 70. The distribution may be, for example, distributed as a targeted advertisement for brand awareness acquisition. The content to be distributed may be, for example, notable products at the travel destination. By distributing information to the user in the situation where the user is at home, effects such as making the user recall the purchase brand can be obtained. After that, the user moves from home to a predetermined location. The movement from home to a predetermined location may be based on the distributed information or may be performed without being based on the distributed information.

[0045] Next, in a situation where the user is moving, the information distribution device 10 distributes information to the user terminal device 70. Such information distribution may be performed using beacons installed at predetermined locations such as stations, station buildings, and buses on the user's route of movement. Specifically, the information distribution device 10 may use beacons or the like to distribute information for promoting store visits (for example, advantageous information such as product coupons) at the ticket gate of the user's nearest station or inside a vehicle used for commuting or going to school. In this way, in a situation where the user is moving, by transmitting location-based information to the user terminal device 70, effects such as store visit guidance can be obtained. The user moves to a predetermined store while receiving information distribution even during movement. Note that depending on the route of movement, it is not always necessary to distribute information to the user. The user who has moved to a predetermined store moves inside the store.

[0046] Next, in a situation where the user is inside a predetermined store, the information distribution device 10 distributes information to the user terminal device 70. Such information distribution may be for promoting additional purchases (which can also be referred to as "impulse buying") for a user who has already determined what to purchase inside the store. For example, the information distribution device 10 can obtain the effect of promoting purchases by distributing coupons for new products that can be used in the store where the user is located. Such information distribution may be performed using beacons installed in the store. The user who has completed a predetermined task inside the store moves to the next destination. The next destination may be the user's home or a predetermined place to stay.

[0047] Next, while the user is moving, the information distribution device 10 distributes information to the user terminal device 70. This information distribution may be performed, for example, using beacons installed at bus stops or cycle ports. Specifically, the information distribution device 10 may distribute product information of nearby stores at transfer bus stops. In this way, by transmitting location-based information to the user terminal device 70 while the user is moving, product information of nearby stores can be provided to the user, thereby achieving effects such as encouraging the user to visit the store. After the user moves to a predetermined destination (for example, home or a predetermined place of stay), the user moves inside the building.

[0048] Furthermore, after the user has returned to their home or their destination, the information distribution device 10 distributes information to the user terminal device 70. The information distribution may be information about products purchased by the user in the store. For example, the information distribution device 10 can distribute coupon information for products purchased by the user in the store, thereby encouraging the user to revisit the store.

[0049] Note that the information distribution device 10 may pre-register predetermined locations or areas on a map, and distribute information corresponding to the location where the user is located and the pre-registered location or area to the user terminal device 70. Examples of locations or areas that are pre-registered include sports fields and gyms. It is conceivable that advertisement information or coupon information related to soft drinks is distributed to users who are located at the location or area. Another example of a location or area that is pre-registered is an area where there are many restaurants. For example, it is known that there are many Korean restaurants near Shin-Okubo Station. It is conceivable that advertisements or coupon information related to Korean restaurants is distributed to users who are located at the location or area.

[0050] FIG. 3 is a functional configuration diagram showing an example of the functional configuration of the information distribution device according to the present embodiment. With reference to this figure, an example of the functional configuration of the information distribution device 10 will be described. The information distribution device 10 includes a user behavior information acquisition device 30, a presentation determination device 50, and an information distribution unit 12. Each of these devices or functional units is realized, for example, using an electronic circuit. Further, each functional unit may internally include storage means such as a semiconductor memory or a magnetic hard disk device as necessary. Also, each function may be realized by a computer having a CPU (Central Processing Unit) and software. Further, all or part of each functional unit may be realized using hardware such as an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), or an FPGA (Field-Programmable Gate Array). Also, all or part of each functional unit may be realized by a combination of software and hardware.

[0051] Further, all or part of the functions of the information distribution device 10 may be realized using a CPU, a GPU, or hardware provided in an external device such as a cloud server. All or part of the functions of the information distribution device 10 may be configured to be realizable, for example, by operating the hardware on a cloud server. Also, the information distribution device 10 may be configured to include a plurality of devices (computers), and each functional block may be distributed among the plurality of devices.

[0052] The user behavior information acquisition device 30 acquires information regarding the user's behavior. The user behavior information acquisition device 30 acquires information regarding the user's behavior based on the user's behavior in which information is presented to the user by the information distribution device 10. The user's behavior includes various behaviors as described with reference to FIGS. 1 and 2. The user behavior information acquisition device 30 provides the acquired user behavior information to the information distribution unit 12.

[0053] The presentation determination device 50 determines whether to present information distributed to a user. This determination is made based on the situation in which the information is presented to the user and the user's behavior after the information is presented, etc. The situation in which the information is presented includes the user being relaxed, at work, or on the move, etc. Furthermore, the user's behavior related to the information after the information is presented includes purchasing a product, receiving a service, visiting a store selling the product but not purchasing it, picking up a product from a shelf but not purchasing it, etc. The presentation determination device 50 provides the determination result to the information distribution unit 12.

[0054] Furthermore, the user's behavior regarding the information after the information is presented includes information regarding changes in the user's location information. The user's location information may be detected by a GPS sensor, a beacon installed in the store, or the like. If the user's location information does not change for a certain period of time, it is assumed that the user is standing still in the store. When the user is standing still in the store, there is a possibility that an event that the user has recognized, or a product or information that the user is interested in, may be present near the location (for example, a display shelf or digital signage). Therefore, the presentation determination device 50 obtains user information by acquiring such user behavior.

[0055] The information distribution unit 12 acquires distribution candidate information from the information storage device 11. For example, when the distribution target of the information distribution device 10 is an advertisement, the information storage device 11 can also be said to be an advertisement database that stores information about the advertisement to be distributed. The configuration of the information storage device 11 may or may not be included in the information distribution device 10. If the information storage device 11 is not included in the information distribution device 10, the information storage device 11 may exist on the cloud. Furthermore, the information distribution unit 12 acquires user behavior information from the user behavior information acquisition device 30 and acquires the determination result from the presentation determination device 50. The information distribution unit 12 distributes information to the user based on the acquired information.

[0056] FIG. 4 is a diagram showing an example of the display of information distributed by the information distribution device according to the present embodiment. While referring to this figure, an example of a display screen of the information distributed to and displayed on the user terminal device 70 by the information distribution device 10 will be described. FIG. 4(A) is a diagram showing an example of a first display, and FIG. 4(B) is a diagram showing an example of a second display. FIGS. 4(A) and 4(B) show an image diagram of the user terminal device 70 and the display unit 71 included in the user terminal device 70. In the example shown, the user terminal device 70 is a smartphone.

[0057] First, with reference to FIG. 4(A), an example of the first display will be described. In the example shown, the display unit 71 has a symbol D1 and a symbol D2 as components of the screen. The symbol D1 displays the information distributed from the information distribution device 10. The symbol D1 further includes symbols D11, D12, and D13 as components of the screen. The symbols D11 to D13 are advertisements suggesting that a 30-yen discount coupon for Product A can be obtained. The symbol D2 displays a display screen corresponding to the application launched by the user terminal device 70. The display of the symbol D1 may be displayed in conjunction with the execution of the application displayed on the symbol D2, or may be displayed independently.

[0058] Next, with reference to FIG. 4(B), an example of the second display will be described. In the example shown, the display unit 71 has a symbol D3 and a symbol D4 as components of the screen. The symbol D3 indicates the current date and time. Specifically, the symbol D3 shows that it is July 5th, Tuesday, 16:00. It can also be said that the screen image displayed on the display unit 71 is an example of the lock screen of a smartphone. The symbol D4 displays the information distributed from the information distribution device 10. Since the components of the symbol D4 are the same as those of the symbol D1 shown in FIG. 4(A), the description will be omitted by attaching the same symbols.

[0059] FIG. 5 is a functional configuration diagram showing an example of the functional configuration of the user behavior information acquisition device according to the present embodiment. With reference to this figure, an example of the functional configuration of the user behavior information acquisition device 30 will be described. The user behavior information acquisition device 30 includes an information presentation detection unit 31, an out-of-store behavior acquisition unit 32, an in-store behavior acquisition unit 33, and an information output unit 34.

[0060] The information presentation detection unit 31 detects that information has been presented to the user. The information presentation detection unit 31 detects that information has been presented to the user, for example, by acquiring information from the user terminal device 70. The information acquired from the user terminal device 70 includes at least information regarding whether the user terminal device 70 has presented information to the user. Further, the information acquired from the user terminal device 70 may include information on whether the line of sight of the user is directed to the position where the information is presented by an in-camera (not shown) provided in the user terminal device 70 by analyzing the line of sight of the user. Further, the information acquired from the user terminal device 70 may include the image information itself used for the analysis. Furthermore, the information acquired from the user terminal device 70 may include information such as for how long the line of sight has been directed to the position where the information is displayed. The information presentation detection unit 31 provides the detected information to the information output unit 34.

[0061] The out-of-store behavior acquisition unit 32 acquires the behavior of the user outside the store related to the presented information. The store related to the presented information is, for example, the place where the product or service targeted by the advertisement is provided when the information distributed by the information distribution device 10 is an advertisement. Also, the store related to the presented information is the place visited by the user as a result of providing the product or service targeted by the advertisement. The out-of-store behavior acquisition unit 32 acquires the behavior of the user outside the store. The out-of-store behavior acquisition unit 32 provides the acquired out-of-store behavior information to the information output unit 34.

[0062] Note that the user's actions outside the store widely include not only the actions in front of the store but also the user's actions outside the store before and after entering the store. For example, it widely includes each action such as spending the night and morning at home, going to work, working at the company, returning home, etc., and combinations thereof. As an example, the user's actions outside the store may include actions such as the user's decision-making actions to enter the store outside the store. The decision-making action to enter the store may be an action to make the decision to enter the store itself, or an action that triggers the decision to enter the store. Also, it can be said that the user's actions outside the store widely include actions excluding the user's actions inside the store.

[0063] The in-store action acquisition unit 33 acquires the user's actions in the store as in-store action information. The in-store action information widely includes the user's actions inside the store described above. The user's actions inside the store include, for example, the user's actions in front of the product shelves. Also, the user's actions inside the store include actions such as viewing advertisements such as digital signage installed inside the store (e.g., under the cash register). More specifically, the user's actions in the store may include stopping in front of the product shelf where the product is displayed, not going in front of the product shelf where the product is displayed, picking up the product from the product shelf but not purchasing it, etc. Also, the user's actions in the store may include, after viewing a digital signage displaying an advertisement for a certain product for 1.5 seconds, walking towards the product shelf where the product is displayed and picking up the product, after viewing a digital signage displaying an advertisement for a certain product for 3 seconds, returning the product currently in hand to the product shelf and picking up the product displayed on the digital signage, etc. It can also be said that the user's actions in the store widely include actions excluding the user's actions outside the store. The in-store action acquisition unit 33 provides the acquired in-store action information to the information output unit 34.

[0064] Note that the above-described off-store actions and in-store actions are not limited to whether they are inside or outside an actual store (a store as a physical structure). For example, when an action in a certain store is regarded as an in-store action, an action in another store (even though it is inside the store as a physical structure) can be an off-store action. Note that the stores in the present embodiment can share information among stores. That is, information acquired as in-store action information may become off-store action information, and vice versa. In other words, depending on when the information is used, it may be properly distinguished whether it is in-store action information or off-store action information.

[0065] Here, with reference to FIGS. 6 to 8, an example of a method for acquiring a user's action obtained by the information distribution system 1 according to the present embodiment will be described. In the following description, an example of a store that sells goods will be described, but in a store that provides services as well, the user's action can be acquired by the same method.

[0066] FIG. 6 is a first diagram for explaining an example of a mode in which the in-store action acquisition unit according to the present embodiment acquires a user's action. The figure shows an example of the inside of a store included in the information distribution system 1 according to the present embodiment. As shown in the figure, an imaging device C and a display device M are provided inside the store. Specifically, the imaging device C may be a camera capable of continuously capturing images (or capable of capturing videos). Also, specifically, the display device M may be a digital signage capable of visually presenting information.

[0067] In the figure, the imaging device C and the display device M are depicted as separate and independent devices. However, the present embodiment is not limited to this example, and the imaging device C and the display device M may be a single device housed in a single housing. Further, the imaging device C and the display device M are not limited to an example where one of each is provided. The imaging device C and the display device M may each be plural. Also, the imaging device C and the display device M are not limited to an example where they are the same number, and they may each be provided with different numbers. In the illustrated example, the imaging device C is installed on the display device M, but the installation position of the imaging device C is not limited to this example and may be installed at other positions.

[0068] More specifically, the display device M presents information to the user (in this case, a customer shopping inside the store). The information presented by the display device M includes advertisement information of products sold in the store where the display device M is installed. The display device M is preferably provided at a position where it is easily visible to the user. In the illustrated example, an example of a triple panel is described as the display device M, but the number of panels is not limited to three. Also, in the illustrated example, an example is described where the imaging device C is installed on the left panel of the triple panel, but the installation position of the imaging device C is not limited to this example and may be attached to any part of any panel of the triple panel. For example, the display device M is preferably provided at a position where it can be seen when the user is waiting in line for checkout.

[0069] The imaging device C images the users present in the store. Among one or more imaging devices C provided in the store, at least one is preferably provided at a position where it can recognize the trajectory of the movement of the users in the store. The trajectory of the movement of the users may be captured by a plurality of imaging devices C. More preferably, the imaging device C is provided at a position where it can image the user's hand. By providing the imaging device C at a position where it can image the user's hand, information on which product the user has picked up can be obtained.

[0070] The in-store behavior acquisition unit 33 acquires the behavior of the user by acquiring information from the imaging device C and the display device M. Note that the in-store behavior acquisition unit 33 may acquire the behavior of the user based on only the information of either one of the imaging device C and the display device M. In an example shown in the figure, the user U1 and the user U2 are present in the store. In this case, the in-store behavior acquisition unit 33 acquires the behaviors of the users U1 and U2 as independent ones based on the information acquired from one or more display devices M and one or more imaging devices C provided in the store.

[0071] FIG. 7 is a second diagram for explaining an example of a mode in which the in-store behavior acquisition unit according to the present embodiment acquires the behavior of the user. An example of an image captured by the imaging device C shown in FIG. 6 is shown in the figure. The bounding box BB shown in the figure indicates the position of the user. The bounding box BB may acquire the trajectory of the movement of the user by tracking the user moving inside the store. Note that the bounding box BB may identify who the user is from the characteristics of the user and accumulate and utilize the characteristics of the behavior for each user.

[0072] In the example shown in the figure, the bounding box BB surrounds the entire body of the person. By surrounding the entire body of the person and tracking the movement of the person, the position and behavior of the person can be recognized. However, the present embodiment is not limited to this example, and the face portion (the portion not including the body portion) of the person may be surrounded by the bounding box BB. By specifying the face portion of the person, the grasp of the gender and age and the visibility of the person can be visualized more accurately.

[0073] When looking at the image captured by the imaging device C, it can be seen that the user is holding a product in their hand. The information distribution system 1 according to the present embodiment may detect the product held by the user using known image recognition means and determine whether it matches the product displayed on the display device M. Further, the in-store behavior acquisition unit 33 may detect, together, whether the user purchased the product, returned it to the shelf, or how long the user held the product after picking it up, etc.

[0074] Furthermore, the information distribution system 1 according to the present embodiment may associate and store the behavior of the user acquired by the in-store behavior acquisition unit 33 with other information associated with the user. The stored information may be updated and accumulated each time the user visits the store. Also, the stored information may be integrated with information from other stores. Further, display on the display device M may be performed based on the stored information.

[0075] FIG. 8 is a diagram for explaining an example of tracking the behavior of a user acquired by the in-store behavior acquisition unit according to the present embodiment. In the figure, a "customer ID" that can identify the user, "feature information" that is information for identifying the user in the image, "in-store behavior" indicating the behavior of the user in the store, "entry date and time" indicating the date and time when the user entered the store, and "stay time" indicating the period during which the user stayed in the store are associated with each other.

[0076] More specifically, "CS0001" which is the "customer ID", "file001" which is the "feature information", "act001" which is the "in-store behavior", "2023 / 12 / 24 20:00" which is the "store entry date and time", and "5min" which is the "stay time" are associated with each other. Also, "CS0002" which is the "customer ID", "file002" which is the "feature information", "act002" which is the "in-store behavior", "2023 / 12 / 24 20:15" which is the "store entry date and time", and "15min" which is the "stay time" are associated with each other. Additionally, "CS0001" which is the "customer ID", "file003" which is the "feature information", "act003" which is the "in-store behavior", "2023 / 12 / 25 07:45" which is the "store entry date and time", and "5min" which is the "stay time" are associated with each other.

[0077] Note that the feature information may be information in which feature quantities indicating the user's gender, skin color, height, bone structure, facial features (such as the positions of eyes, nose, mouth, and contours) are described in a predetermined format. The in-store movement may be video information in which the user's movement within the store is recorded, or information indicating the user's movement extracted from the video information.

[0078] Returning to FIG. 5, the information output unit 34 associates with each other the identification information for identifying the user detected by the information presentation detection unit 31, the out-of-store behavior information indicating the user's out-of-store behavior acquired by the out-of-store behavior acquisition unit 32, and the in-store behavior information indicating the user's in-store behavior acquired by the in-store behavior acquisition unit 33, and outputs it as user behavior information. The information output unit 34 outputs the said information to, for example, the information distribution unit 12.

[0079] FIG. 9 is a diagram showing an example of user behavior information output by the user behavior information acquisition device according to the present embodiment. With reference to this figure, an example of user behavior information output by the information output unit 34 included in the user behavior information acquisition device 30 will be described. In the user behavior information UAI, a user ID, off-store behavior information, and in-store behavior information are associated with each other. In this figure, as a specific example of the user behavior information UAI, user behavior information UAI-1 and user behavior information UAI-2 are shown.

[0080] For the user ID "U001", as off-store behavior information, "Clicked on Ad A at home" and "Moved to in front of Store B" are associated, and as in-store behavior information, "Purchased Product C" is associated. Also, for the user ID "U002", as off-store behavior information, "Went straight from the ticket gate of the station to Store D" is associated, and as in-store behavior information, "Picked up Product E but did not make a purchase" is associated. In this way, for one user ID, off-store behavior information and in-store behavior information may be associated with each other.

[0081] Returning to FIG. 5, when the information distributed by the information distribution device 10 is an advertisement, the information output unit 34 may output user behavior information to the advertiser. Specifically, the information output unit 34 may output user behavior information to a device that manages information viewable by persons related to the publication of the advertisement.

[0082] Note that the information presentation detection unit 31 may further detect the situation in which information is presented to the user. The situation in which information is presented to the user may include at least any one of the location where the information is presented, the time when it is presented, the user's actions at the time of presentation, the user's physical information at the time of presentation, and the user's reaction to the presented information. Examples of the information indicating the location where the information is presented include information indicating whether it is in front of a store and information indicating whether it is at a position related to the information within the store. Examples of the user's actions at the time of presentation include the user sitting, standing, moving, etc. Examples of the user's physical information at the time of presentation include the movement of the line of sight, pulse, blood pressure, body temperature, etc. Examples of the user's reaction to the presented information include changes in physical information before and after the information is presented, whether the user clicks on an advertisement, and how many seconds the user views a landing page or signage, etc.

[0083] Note that when the information presentation detection unit 31 further detects the situation in which information is presented to the user, the information output unit 34 may further output, in association with the user action information, information presentation status information indicating the situation in which the information detected by the information presentation detection unit 31 is presented.

[0084] FIG. 10 is a functional configuration diagram showing an example of the functional configuration of the presentation determination device according to the present embodiment. With reference to this figure, an example of the functional configuration of the presentation determination device 50 will be described. The presentation determination device 50 determines a presentation in conjunction with the user's actions. The presentation determination device 50 includes a presentation status information acquisition unit 51, a purchase action information acquisition unit 52, a user status information acquisition unit 53, a determination unit 54, and a determination result output unit 55.

[0085] The presentation status information acquisition unit 51 acquires presentation status information indicating the status in which information is presented to the user. The status in which information is presented to the user may include at least one of the statuses detected by the above-described information presentation detection unit 31, that is, the location where the information is presented, the time when it is presented, the user's actions at the time of presentation, the user's physical information at the time of presentation, and the user's reaction to the presented information. The status in which information is presented to the user may include information such as the user being relaxed, being at work, or being in motion. Further, it is preferable that the presentation status information includes outside-store action information indicating the user's actions outside the store where the product or service is provided. It is preferable that the presentation status information includes in-store action information indicating the user's actions inside the store where the product or service is provided.

[0086] The purchase behavior information acquisition unit 52 acquires behavior information after the information is presented by the information distribution device 10. The behavior information is information about the actions performed by the user. Also, the behavior information indicates the user's actions regarding the information presented to the user. It is preferable that the user's actions relate to the product or service. An example of the behavior information may be that the user purchases a product, receives the provision of a service, or the like. Also, as an example of the user purchasing a product, the method of purchase (for example, purchase from an EC site via the Internet line, or purchase by directly visiting a physical store), the date and time of purchase, the time from when the information is presented to the purchase behavior, the purchase amount, and the like can be exemplified. Also, as an example of the user receiving the provision of a service, the location where the service is received, the payment amount, the type of service received, and the like can be exemplified.

[0087] The user status information acquisition unit 53 acquires user status information indicating the status of the user. The user status information widely includes information regarding the status of the user. The user status information may include, for example, the status of the user from when the information is presented until the purchase is made. The status of the user from when the information is presented until the purchase is made may include at least any one of the place where the information is presented, the place where the purchase is made, the time when it is presented, the time when the purchase is made, the user's actions when it is presented, the user's actions when the purchase is made, the user's physical information when it is presented, the user's physical information when the purchase is made, the user's reaction to the presented information, etc.

[0088] The determination unit 54 makes a determination based on the presentation status information acquired by the presentation status information acquisition unit 51, the action information acquired by the purchase action information acquisition unit 52, and the user status information acquired by the user status information acquisition unit 53. The determination may be a determination regarding the presentation of information about a product or service. The determination of presentation may be a determination as to whether the presentation of the information is made appropriately.

[0089] The determination result output unit 55 outputs the determination result by the determination unit 54. The determination result output unit 55 may output the determination result to the advertiser, that is, to the device that manages information viewable by the person related to the advertisement publication.

[0090] FIG. 11 is a block diagram showing an example of the internal configuration of each device included in the information distribution system according to the present embodiment. At least some functions of each device (for example, the user behavior information acquisition device 30 or the presentation determination device 50) included in the information distribution system 1 can be realized using a computer. As shown in the figure, the computer includes a central processing unit 901, a RAM 902, an input / output port 903, input / output devices 904 and 905, etc., and a bus 906. The computer itself can be realized using existing technologies. The central processing unit 901 executes instructions included in a program read from the RAM 902 or the like. The central processing unit 901 writes data to the RAM 902, reads data from the RAM 902, and performs arithmetic operations and logical operations according to each instruction. The RAM 902 stores data and programs. Each element included in the RAM 902 has an address and can be accessed using the address. The input / output port 903 is a port for the central processing unit 901 to exchange data with external input / output devices and the like. The input / output devices 904 and 905 are input / output devices. The input / output devices 904 and 905 exchange data with the central processing unit 901 via the input / output port 903. The bus 906 is a common communication path used inside the computer. For example, the central processing unit 901 reads and writes data in the RAM 902 via the bus 906. For example, the central processing unit 901 accesses the input / output port via the bus 906. Also, all or part of each functional unit included in each device included in the information distribution system 1 may be realized using hardware such as an ASIC, a PLD, or an FPGA. Also, all or part of each functional unit included in each device included in the information distribution system 1 may be realized by a combination of software and hardware.

[0091] [Summary of the Present Embodiment] According to the embodiments described above, the user behavior information acquisition device 30 includes an information presentation detection unit 31 to detect that information has been presented to the user, a store exterior behavior acquisition unit 32 to acquire the user's behavior outside the store related to the presented information, a store interior behavior acquisition unit 33 to acquire the user's behavior inside the store, and an information output unit 34 to output user behavior information in which the identification information for identifying the user detected by the information presentation detection unit 31, the store exterior behavior information indicating the user's behavior outside the store acquired by the store exterior behavior acquisition unit 32, and the store interior behavior information indicating the user's behavior inside the store acquired by the store interior behavior acquisition unit 33 are associated with each other. By adopting such a configuration, the user behavior information acquisition device 30 can acquire the user's behavior inside and outside the store when information is presented to the user. Therefore, by performing information distribution based on such information, the information distribution device 10 can effectively distribute information for the purpose of promoting the business provided by the information distributor (for example, providing products or services), obtaining the degree of customer interest, comparing and considering the acquired information, and utilization.

[0092] Also, according to the embodiments described above, the information at least includes an advertisement presented to the user, the store is a place that provides the product or service targeted by the advertisement, and the store exterior behavior acquisition unit 32 acquires the user's behavior outside the store as store exterior behavior information. According to the user behavior information acquisition device 30 according to the present embodiment, by acquiring information related to the user's behavior outside the store that provides the product or service for which the advertisement has been distributed, it becomes possible to perform information distribution based on the user's behavior outside the store, and for the purpose of promoting the business provided by the information distributor (for example, providing products or services), obtaining the degree of customer interest, comparing and considering the acquired information, and utilization, it becomes possible to effectively distribute information.

[0093] Also, according to the above-described embodiment, a store is a place where a user visits as a result of providing a product or service that is the target of an advertisement. That is, after the user behavior information acquisition device 30 distributes information, it acquires the behavior of the user at the place where the user visits, and outputs by associating the behavior with the distributed information. Therefore, the information distribution device 10 can effectively distribute information in order to lead to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization and the like.

[0094] Note that the store is not limited to an example where it is a place where a user visits as a result of providing a product or service that is the target of an advertisement. That is, the store according to the present embodiment can also have a function of only presenting information and a function of only acquiring a reaction to the presented advertisement. In this case, the store presents information not related to the store to the user, and acquires the reaction of the user to the presentation (for example, whether the information is visually recognized or what actions the user has taken as a result of visually recognizing the information). The acquired user reaction may be used for consideration of information distribution to the user, or may be used for consideration of information distribution to other users.

[0095] Also, according to the above-described embodiment, the information includes at least an advertisement presented to the user, the store is a place where a product or service that is the target of the advertisement is provided, and the in-store behavior acquisition unit 33 acquires the behavior of the user inside the store as in-store behavior information. Therefore, according to the present embodiment, it is possible to acquire the behavior of the user inside the store targeted by the advertisement when the advertisement is presented to the user. Therefore, the information distribution device 10 can effectively distribute information in order to lead to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization and the like.

[0096] Also, according to the above-described embodiment, the information presentation detection unit 31 further detects the situation where information is presented to the user, and the information output unit 34 further associates and outputs information presentation status information indicating the situation where the information detected by the information presentation detection unit 31 is presented, with the user behavior information. Since the user behavior information acquisition device 30 can further associate and output the situation where information is presented to the user, the information distribution device 10 can perform information distribution based on the situation where information is presented to the user, so as to lead to the recognition of the business provided by the information distributor (for example, the provision of goods and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization, etc., and thus can distribute information more effectively.

[0097] Also, according to the above-described embodiment, the situation where information is presented includes at least any one of the location where the information is presented to the user, the time, the user's behavior, the user's physical information, and the user's reaction to the presented information. Since the user behavior information acquisition device 30 can further associate and output information such as the location where the information is presented to the user, the time, the user's behavior, the user's physical information, and the user's reaction to the presented information, the information distribution device 10 can perform information distribution based on the situation where information is presented to the user, so as to lead to the recognition of the business provided by the information distributor (for example, the provision of goods and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization, etc., and thus can distribute information more effectively.

[0098] Also, according to the above-described embodiment, the information indicating the location where the information is presented includes information indicating whether it is in front of the store and information indicating whether it is a position related to the information inside the store. According to this embodiment, by performing information distribution based on the location of the store, it is possible to lead to the recognition of the business provided by the information distributor (for example, the provision of goods and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization, etc., and thus can distribute information more effectively.

[0099] Also, according to the above-described embodiment, the information distributed by the information distribution device 10 includes at least advertisements presented to the user, and the information output unit 34 outputs user behavior information to a device that manages information viewable by a person related to the publication of an advertisement such as an advertiser. That is, the user behavior information acquisition device 30 outputs user behavior information to a person related to the publication of an advertisement such as an advertiser. According to this embodiment, a person related to the publication of an advertisement such as an advertiser can distribute information more effectively based on the information obtained from the user behavior information acquisition device 30.

[0100] Also, according to the above-described embodiment, the information distributed by the information distribution device 10 may at least include information that does not include information about products sold or services provided in the store. In this case, the in-store behavior acquisition unit 33 acquires the user's reaction to the information presented inside the store as in-store behavior information. That is, the store according to this embodiment may not be a place for selling products or providing services. As a specific embodiment, when presenting and distributing an advertisement for a non-shipped product (for example, a video distribution service) in a store, the user's reaction to the advertisement in the store may be acquired. The user's reaction to the advertisement may include whether the user has visually recognized the digital signage installed in the store, and the user's reaction if so. The acquired user reaction to the advertisement is associated with the user's personal ID. By configuring in this way, it becomes possible to obtain a wide range of effects of the advertisement using the store.

[0101] As more specific embodiments, the following three examples can be illustratively listed. First, it is conceivable to measure the number of downloads of the app for the advertising delivery result. Second, as a result of streaming the advertisement for the artist's festival, it is conceivable to measure the number of people who actually attended the artist's festival and measure the number of people who purchased the artist's goods on the EC. Third, as a result of advertising the movie, it is conceivable to measure the number of people who watched the movie. Note that the specific examples in the case where the store is not a place for selling goods or providing services are not limited to these examples.

[0102] According to the embodiment described above, the presentation determination device 50 includes a presentation status information acquisition unit 51 to acquire presentation status information indicating the situation where information is presented to the user, includes a purchase behavior information acquisition unit 52 to acquire behavior information indicating the behavior of the user regarding the product or service related to the information after the information is presented, includes a user status information acquisition unit 53 to acquire user status information indicating the status of the user, includes a determination unit 54 to determine whether to present information related to the product or service to the user based on the presentation status information, the behavior information, and the user status information, and includes a determination result output unit 55 to output the determination result by the determination unit 54. By adopting such a configuration, the presentation determination device 50 can determine whether to present information related to the product or service and output the determination result. Therefore, the information distribution device 10 can effectively distribute information so as to lead to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparison and consideration of the acquired information, and the utilization and the like.

[0103] Also, according to the above-described embodiment, the presentation situation information includes out-store behavior information indicating the behavior of the user outside the store where the product or service is provided. Therefore, according to this embodiment, by obtaining information regarding the behavior of the user outside the store that provides the product or service for which the advertisement has been distributed, it becomes possible to perform information distribution based on the behavior of the user outside the store, leading to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of the customer's interest, the comparative study of the obtained information, and utilization, etc., and thus it becomes possible to effectively distribute information.

[0104] Also, according to the above-described embodiment, the presentation situation information includes in-store behavior information indicating the behavior of the user inside the store where the product or service is provided. Therefore, according to this embodiment, by obtaining information regarding the behavior of the user inside the store that provides the product or service for which the advertisement has been distributed, it becomes possible to perform information distribution based on the behavior of the user inside the store, leading to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of the customer's interest, the comparative study of the obtained information, and utilization, etc., and thus it becomes possible to effectively distribute information.

[0105] Also, according to the above-described embodiment, the situation in which the information distributed by the information distribution device 10 is presented may include at least any one of the location where the information is presented to the user, the time, the behavior of the user, and the reaction of the user to the presented information. Since the presentation determination device 50 can determine the presentation based on the location where the information is presented to the user, the time, the behavior of the user, the reaction of the user to the presented information, etc., the information distribution device 10 performs information distribution based on the situation in which the information is presented to the user, leading to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of the customer's interest, the comparative study of the obtained information, and utilization, etc., and thus it becomes possible to more effectively distribute information.

[0106] Also, according to the above-described embodiment, the information distributed by the information distribution device 10 includes at least the advertisement presented to the user, and the determination result output unit 55 outputs the determination result to the device that manages the information viewable by the person related to the advertisement publication. That is, the presentation determination device 50 outputs the determination result to the person related to the advertisement publication such as the advertiser. According to this embodiment, the person related to the advertisement publication such as the advertiser can distribute information more effectively based on the information obtained from the presentation determination device 50.

[0107] Note that all or part of the functions of each part included in each device included in the information distribution system 1 according to the above-described embodiment may be realized by recording a program for realizing these functions on a computer-readable recording medium, reading the program recorded on this recording medium into a computer system, and executing it. Here, the "computer system" is assumed to include hardware such as an OS and peripheral devices.

[0108] Also, the "computer-readable recording medium" refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, etc., and a storage unit such as a hard disk built in a computer system. Further, the "computer-readable recording medium" refers to something that dynamically holds a program for a short time, like a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line, and also includes something that holds a program for a certain time, like a volatile memory inside a computer system that becomes a server or a client in that case. Also, the above program may be for realizing a part of the above-described functions, and may further be realizable in combination with a program already recorded in the computer system for realizing the above-described functions.

[0109] As described above, the embodiments for implementing the present invention have been described using the embodiments, but the present invention is not limited to such embodiments, and various modifications and substitutions can be made without departing from the spirit of the present invention.

Description of Signs

[0110] 1… Information distribution system, 10… Information distribution device, 11… Information storage device, 12… Information distribution unit, 30… User behavior information acquisition device, 31… Information presentation detection unit, 32… Off-store behavior acquisition unit, 33… In-store behavior acquisition unit, 34… Information output unit, 50… Presentation determination device, 51… Presentation status information acquisition unit, 52… Purchase behavior information acquisition unit, 53… User status information acquisition unit, 54… Determination unit, 55… Determination result output unit, 70… User terminal device, UAI… User behavior information

Claims

1. An information presentation detection unit that detects that information has been presented to a user; An off-store behavior acquisition unit that acquires the user's behavior outside the store related to the presented information; An in-store behavior acquisition unit that acquires the user's behavior inside the store; An information output unit that outputs user behavior information in which identification information for identifying the user detected by the information presentation detection unit, off-store behavior information indicating the user's off-store behavior acquired by the off-store behavior acquisition unit, and in-store behavior information indicating the user's in-store behavior acquired by the in-store behavior acquisition unit are associated with each other; A user behavior information acquisition device comprising the above.

2. The information includes at least an advertisement presented to the user; The store is a place that provides the product or service targeted by the advertisement; The off-store behavior acquisition unit acquires the user's behavior outside the store as the off-store behavior information; The user behavior information acquisition device according to Claim 1.

3. The store is a place visited by the user as a result of providing the product or service targeted by the advertisement; The user behavior information acquisition device according to Claim 2.

4. The information includes at least an advertisement presented to the user; The store is a place that provides the product or service targeted by the advertisement; The in-store behavior acquisition unit acquires the user's behavior inside the store as the in-store behavior information; The user behavior information acquisition device according to Claim 1.

5. The information presentation detection unit further detects the situation in which the information is presented to the user; The information output unit further outputs information presentation situation information indicating the situation in which the information detected by the information presentation detection unit is presented, in association with the user behavior information; The user behavior information acquisition device according to Claim 1.

6. The situation in which the information is presented includes at least one of the place where the information is presented to the user, the time, the user's behavior, the user's physical information, and the user's reaction to the presented information; The user behavior information acquisition device according to Claim 5.

7. As information indicating the place where the information is presented, information indicating whether it is in front of the store and information indicating whether it is a position related to the information inside the store are included; The user behavior information acquisition device according to Claim 5.

8. The information includes at least an advertisement presented to the user; The information output unit outputs the user behavior information to a device that manages information viewable by a person related to the publication of the advertisement. The user behavior information acquisition device according to claim 1.

9. The information includes at least information that does not include information about products sold or services provided in the store. The in-store behavior acquisition unit acquires, as the in-store behavior information, the user's reaction to the information presented inside the store. The user behavior information acquisition device according to claim 1.

10. An information presentation detection step of detecting that information has been presented to the user; An out-of-store behavior acquisition step of acquiring the user's behavior outside the store related to the presented information; An in-store behavior acquisition step of acquiring the user's behavior inside the store; An information output step of outputting user behavior information in which the identification information for identifying the user detected by the information presentation detection step, the out-of-store behavior information indicating the user's behavior outside the store acquired by the out-of-store behavior acquisition step, and the in-store behavior information indicating the user's behavior inside the store acquired by the in-store behavior acquisition step are associated with each other; A user behavior information acquisition method having the above.

11. On a computer, An information presentation detection step of detecting that information has been presented to the user; An out-of-store behavior acquisition step of acquiring the user's behavior outside the store related to the presented information; An in-store behavior acquisition step of acquiring the user's behavior inside the store; An information output step of outputting user behavior information in which the identification information for identifying the user detected by the information presentation detection step, the out-of-store behavior information indicating the user's behavior outside the store acquired by the out-of-store behavior acquisition step, and the in-store behavior information indicating the user's behavior inside the store acquired by the in-store behavior acquisition step are associated with each other; A program for causing the above to be executed.

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