Presentation determination apparatus, presentation determination method, and program

Abstract

To effectively distribute information in order to promote recognition of business provided by an information distributor, acquisition of interests of customers, and comparison, examination and use of the acquired information.SOLUTION: A presentation determination apparatus includes: a presentation situation information acquisition unit which acquires presentation situation information indicating a situation in which information is presented to a user; a purchase behavior information acquisition unit which acquires behavior information indicating behavior of the user related to a commodity or a service pertaining to the information after the information is presented; a user status information acquisition unit which acquires user status information indicating status of the user; a determination unit which determines presenting information on the commodity or the service to the user, on the basis of the presentation situation information, the behavior information, and the user status information; and a determination result output unit which outputs a result determined by the determination unit.SELECTED DRAWING: Figure 10

Description

Technical Field

[0001] The present invention relates to a presentation determination device, a presentation determination method, and a program.

Background Art

[0002] With the widespread popularity of Internet-connected terminal devices such as smartphones, tablet terminal devices, and wearable devices, information providers widely distribute information about the services they offer through the Internet line. Conventionally, in order to promote the use of services provided by information providers, technologies for effectively distributing information have been known (see, for example, Patent Document 1).

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] According to the technology as described above, the behavior of the user is captured, and information distribution is performed based on the captured behavior. However, simply distributing information based on the behavior of the user may not lead to the promotion of the use of the services actually provided by the information provider, and it has not been easy to effectively distribute information.

[0005] Therefore, an object of the present invention is to provide a presentation determination device, a presentation determination method, and a program capable of effectively distributing information in order to lead to the recognition of the business provided by the information provider, the acquisition of the degree of customer interest, the comparative study of the acquired information, and utilization.

Means for Solving the Problems

[0006] [1]To solve the above problems, one aspect of the present invention is a presentation determination device including: a presentation status information acquisition unit that acquires presentation status information indicating a situation where information is presented to a user; a purchase behavior information acquisition unit that acquires behavior information indicating the user's behavior regarding a product or service related to the information after the information is presented; a user status information acquisition unit that acquires user status information indicating the user's status; a determination unit that determines whether to present information regarding the product or service to the user based on the presentation status information, the behavior information, and the user status information; and a determination result output unit that outputs a determination result by the determination unit.

[0007] [2]Further, one aspect of the present invention is the presentation determination device according to [1] above, wherein the presentation status information includes off-store behavior information indicating the user's behavior outside the store where the product or service is provided.

[0008] [3]Further, one aspect of the present invention is the presentation determination device according to [1] or [2] above, wherein the presentation status information includes in-store behavior information indicating the user's behavior inside the store where the product or service is provided.

[0009] [4]Further, one aspect of the present invention is the presentation determination device according to any one of [1] to [3] above, wherein the situation where the information is presented includes at least one of the location where the information is presented to the user, the time, the user's behavior, and the user's reaction to the presented information.

[0010] [5]Further, one aspect of the present invention is the presentation determination device according to any one of [1] to [4] above, wherein the information includes at least an advertisement presented to the user, and the determination result output unit outputs the determination result to a device that manages information viewable by a person related to the publication of the advertisement.

[0011] [6] Further, one aspect of the present invention is a presentation determination method including a presentation status information acquisition step of acquiring presentation status information indicating a situation in which information is presented to a user, a purchase behavior information acquisition step of acquiring behavior information indicating an action of the user regarding a product or service related to the information after the information is presented, a user status information acquisition step of acquiring user status information indicating the status of the user, a determination step of determining whether to present information about the product or service to the user based on the presentation status information, the behavior information, and the user status information, and a determination result output step of outputting a determination result by the determination step.

[0012] [7] Further, one aspect of the present invention is a program for causing a computer to execute a presentation status information acquisition step of acquiring presentation status information indicating a situation in which information is presented to a user, a purchase behavior information acquisition step of acquiring behavior information indicating an action of the user regarding a product or service related to the information after the information is presented, a user status information acquisition step of acquiring user status information indicating the status of the user, a determination step of determining whether to present information about the product or service to the user based on the presentation status information, the behavior information, and the user status information, and a determination result output step of outputting a determination result by the determination step.

Effect of the Invention

[0013] According to the present invention, it is possible to provide a presentation determination device, a presentation determination method, and a program capable of effectively distributing information for the purpose of recognizing the business provided by an information distributor, obtaining the degree of customer interest, comparing and considering the obtained information, and leading to utilization and the like.

Brief Description of the Drawings

[0014]

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Mode for Carrying Out the Invention

[0015] [Embodiment] Hereinafter, preferred embodiments of a user behavior information acquisition device, a user behavior information acquisition method, a presentation determination device, a presentation determination method, and a program according to aspects of the present invention will be described in detail with reference to the accompanying drawings. Note that the aspects of the present invention are not limited to these embodiments, and also include those with various modifications or improvements. That is, the components described below include those that can be easily assumed by those skilled in the art and substantially identical ones, and the components described below can be combined as appropriate. Also, various omissions, substitutions, or changes of the components can be made without departing from the gist of the present invention. In the following drawings, in order to make each configuration easy to understand, the scale, number, etc. of each structure may be different from those in the actual structure.

[0016] FIG. 1 is a block diagram for explaining the outline of an information distribution system according to an embodiment. With reference to this figure, the outline of the information distribution system 1 will be described. The information distribution system 1 includes an information distribution device 10 and a plurality of user terminal devices 70. In this figure, as an example of the plurality of user terminal devices 70, a user terminal device 70-1, a user terminal device 70-2, …, a user terminal device 70-n (n is a natural number of 1 or more) are shown.

[0017] The plurality of user terminal devices 70 are each connected to the information distribution device 10 via a predetermined communication network NW. Examples of the predetermined communication network NW include the Internet, a communication line, a cellular network, a Wi-Fi network, etc. The predetermined communication network NW is an open network, and devices connected to the communication network NW can communicate with each other using a predetermined protocol. In the Internet layer of the communication network NW, communication using the Internet Protocol (IP), etc. is performed.

[0018] The user terminal device 70 is a terminal device operated by a user. The user terminal device 70 includes at least an operation reception unit (not shown) that receives the user's operation, a control unit (not shown) that performs predetermined control, an information communication unit (not shown) that transmits and receives information via a predetermined communication network NW, and a presentation unit (not shown) that presents information based on the control by the control unit. The user terminal device 70 may be, for example, a smartphone, a tablet terminal device, a wearable device, or a notebook computer.

[0019] Note that the user terminal device 70 is preferably something that moves with the user (something carried by the user), such as a smartphone, a tablet terminal device, a wearable device, or a notebook computer, as the user moves. However, the present embodiment is not limited to this example, and the user terminal device 70 does not have to move with the user. For example, a digital signage may be used as the user terminal device 70. The digital signage is installed at the destination where the user moves, and may identify the user as the user moves and display information corresponding to the identified user. The digital signage only needs to present the distributed information and is not limited to something that displays visual information. The digital signage may be installed, for example, at the user's home, during the user's movement, or at the destination where the user has moved.

[0020] The information distribution device 10 distributes information to the user terminal device 70. The information distributed by the information distribution device 10 includes various types of information. For example, the information distributed by the information distribution device 10 may be information for which there is a request for distribution from an information distributor (e.g., an advertiser), or may be information for promoting the use of services provided by the advertiser. Note that advertisers include, firstly, manufacturers that plan, manufacture, sell, etc. products, and those who directly provide services, etc. Secondly, advertisers also include those who have been entrusted with the sale of products or the provision of services by the above-mentioned manufacturers or those who directly provide services (e.g., retailers, etc.). Furthermore, the information distributor is not limited to advertisers, and may include information distribution aspects such as apps provided by the above-mentioned manufacturers or those who directly provide services, digital signage within stores, and digital signage installed on the street. Such information distribution aspects may be provided by those who have been entrusted with the sale of products or the provision of services by the above-mentioned manufacturers or those who directly provide services (e.g., retailers, etc.).

[0021] Information for promoting the use of services provided by the information distributor widely includes advertisements, coupons, content, etc. Also, information for promoting the use of services provided by the information distributor may include information such as quizzes, videos of animals, and TV program promotions, which at first glance do not seem to be included in the information for promoting the use of services provided by the information distributor. By distributing such information, it becomes possible to obtain information regarding the user's interests (e.g., a person who likes dogs), and provide products or services corresponding to the interests of the user (e.g., sell dog goods to a person who likes dogs, sell products advertised by a certain entertainer to a person who likes that entertainer, etc.).

[0022] The presentation of information to the user is not limited to the physical space. That is, the information may be presented to the user in a virtual space. Specifically, the information distribution device 10 may present information to an avatar in the virtual space operated by the user. It can also be said that the information presented to the avatar is indirectly presented to the user via the avatar.

[0023] In addition, the information distribution device 10 acquires the actions of the user to whom the information is distributed. It is preferable that the actions of the user are linked to the distributed information. The actions of the user acquired by the information distribution device 10 widely include actions in the physical space and actions in the virtual space.

[0024] For example, actions in the physical space include the user viewing the distributed information (i.e., the user's line of sight moving to the position where the information is displayed), the user operating (e.g., clicking or tapping) the banner of the distributed advertisement, the user confirming the content of the distributed information, etc., and actions performed by the user using the user terminal device 70 are widely included. Such actions performed by the user using the user terminal device 70 may be acquired using sensors such as an imaging device (not shown), an acceleration sensor (not shown), a gyro sensor (not shown), and a distance sensor (not shown) provided in the user terminal device 70.

[0025] In addition, actions in the physical space may include information regarding the positional relationship between the user and the store, such as the user moving in front of the store that sells the goods related to the distributed information (hereinafter, may be simply referred to as the store), going straight from a predetermined position (e.g., home, workplace, or the ticket gate of the station, etc.) to the store, and stopping by the store at a predetermined timing (e.g., before commuting or after work, etc.).

[0026] Note that the actions in the real space are not limited to the information after the user views the distributed information, and may include the information before the user views the distributed information. The information before the user views the distributed information may include where the user was and what actions the user was taking before the information was distributed.

[0027] In addition to stopping by stores and the like, the actions in the real space may include the user's trajectory within the store, picking up the products sold in the store, purchasing after picking up, and not purchasing after picking up. For obtaining such information, image information captured by an imaging device installed in the store or the like, position information using an RFID (Radio Frequency Identification) tag or the like provided on the product may be used.

[0028] The user's trajectory may be obtained using a position sensor (not shown) such as a GPS (Global Positioning System) sensor provided in the user terminal device 70. Also, the user's trajectory may include which range within the store the user moved through (or passed through). In this case, the display shelves and the like within the store are equipped with identifiable beacons (for example, in a convenience store, different beacons are provided for each beverage sales area and magazine sales area), and it is possible to obtain which range within the store the user moved through (or passed through) using the beacon.

[0029] In addition, the actions in the real space may include receiving the services provided by the advertiser. The user can receive the services provided by the advertiser at a predetermined location such as a store or home. For obtaining such information, reservation information, position information, etc. performed using the user terminal device 70 may be used.

[0030] Information regarding the positional relationship between such a user and a store may be obtained, for example, by using a position sensor (not shown) such as a GPS (Global Positioning System) sensor provided in the user terminal device 70. Further, information regarding the positional relationship between the user and the store may be obtained by using a device such as a beacon installed in a store, a station, or the like.

[0031] Also, actions in the real space may simply include the user staying at a predetermined position (for example, home, workplace, etc.) for a predetermined period. The staying for the predetermined period may include information regarding the staying period, and for example, it may be the period since the information was distributed (or since the user obtained the information).

[0032] Also, actions in the real space may include answers to questionnaires, answers to voting forms, and the like. In this case, the information transmitted from the information distribution device 10 may be a questionnaire or a voting form. Note that the questionnaire may be conducted inside the store or outside the store.

[0033] Also, actions in the virtual space include an avatar in the virtual space operated by the user obtaining information. Further, actions in the virtual space may widely include the avatar performing actions in the real space as described above in the virtual space as a result of the avatar obtaining information.

[0034] In addition, actions in the virtual space may include, for example, a user clicking on a product on an EC (electronic commerce) site or actions taken before and after the click. Also, actions taken before and after the click may include what actions the user took using a video viewing site or a video viewing app. Actions taken by the user using a video viewing site or a video viewing app may include viewing an advertisement displayed and operations (such as clicking). Also, EC sites and the like are not limited to sites that conduct retail business through the Internet line, and may include various modes in which a user can purchase a product or receive a service.

[0035] The information distribution device 10 performs analysis according to the acquired user actions. Further, the information distribution device 10 may perform information distribution again according to the analysis result.

[0036] In this embodiment, it is conceivable that information is distributed by various information distributors. That is, the information distribution device 10 may be operated by various persons. Hereinafter, an example of an information distributor will be illustrated.

[0037] First, the information distributor may be a person who sells products such as a retailer or a person who provides services. Second, the information distributor may be a person who provides services through the Internet line, such as an app operator or a web content distributor. Third, the information distributor may be a person who has a media surface such as digital signage installed outdoors. Fourth, the information distributor may be a person who has a place for information distribution, such as a railway or inside a station.

[0038] Note that the above four examples are illustrative listings and do not deny that other parties can be information distributors. Also, there may be cases where multiple information distributors can collaborate to become information distributors. For example, it is conceivable to combine the same advertisement in an app and digital signage. In this case, it may be possible to obtain the combined information and information on how much the effect is enhanced as a result of the combination. Also, various other examples of collaboration among multiple information distributors can be considered. For example, cooperation may be carried out among app operators.

[0039] FIG. 2 is a diagram for explaining an example of the timing at which the information distribution system according to the present embodiment distributes information and the timing at which it collects information. With reference to this figure, an example of the timing at which information is distributed to a user in the information distribution system 1 and the timing at which the user's information is collected will be described. In the illustrated example, an example is described in the case where the user terminal device 70 is a smartphone. However, the present embodiment is not limited to this example, and devices in other modes may be used as the user terminal device 70.

[0040] First, in the situation where the user is at home, the information distribution device 10 distributes information to the user terminal device 70. The distribution may be, for example, distributed as a targeted advertisement for the purpose of brand awareness acquisition. The content to be distributed may be, for example, notable products at the travel destination. By distributing information to the user in the situation where the user is at home, effects such as making the user recall the purchase brand can be obtained. Thereafter, the user moves from home to a predetermined location. The movement from home to a predetermined location may be performed based on the distributed information or may be performed without being based on the distributed information.

[0041] Next, in a situation where the user is moving, the information distribution device 10 distributes information to the user terminal device 70. Such information distribution may be performed using a beacon installed at a predetermined location such as a station, a station building, or a bus during the user's movement. Specifically, the information distribution device 10 may use a beacon or the like to distribute information for promoting store visits (for example, advantageous information such as product coupons) at the ticket gate of the user's nearest station or inside a vehicle used for commuting or going to school. In this way, in a situation where the user is moving, by transmitting location-based information to the user terminal device 70, effects such as store visit guidance can be obtained. The user moves to a predetermined store while receiving information distribution even during movement. Note that depending on the movement route, information may not necessarily be distributed to the user. The user who has moved to a predetermined store moves inside the store.

[0042] Next, in a situation where the user is inside a predetermined store, the information distribution device 10 distributes information to the user terminal device 70. Such information distribution may be information distribution for promoting impulse purchases (which can also be called "impulse buying") for a user who has already decided what to purchase inside the store. For example, the information distribution device 10 can obtain the effect of promoting purchases by distributing a coupon for a new product that can be used in the store where the user is located. Such information distribution may be performed using a beacon installed in the store. The user who has completed a predetermined errand inside the store moves to the next destination. The next destination may be the user's home or a predetermined place to stay.

[0043] Next, in a situation where the user is moving, the information distribution device 10 distributes information to the user terminal device 70. Such information distribution may be performed, for example, using beacons installed at bus stops or cycle ports. Specifically, the information distribution device 10 may distribute product information of neighboring stores at transfer bus stops. In this way, by transmitting location-based information to the user terminal device 70 during movement and providing the user with product information of neighboring stores, effects such as store visit guidance can be obtained. A user who has moved to a predetermined destination (for example, home or a predetermined accommodation place, etc.) moves inside the building.

[0044] Furthermore, in a situation after the user has finished moving to home or an accommodation place, etc., the information distribution device 10 distributes information to the user terminal device 70. Such information distribution may be one in which information regarding products purchased by the user in the store is distributed. For example, the information distribution device 10 can obtain the effect of promoting revisits to the user by distributing coupon information of products purchased by the user in the store.

[0045] Note that the information distribution device 10 may have a predetermined point or range registered on a map in advance, and distribute information corresponding to the point where the user exists and the point or range registered in advance to the user terminal device 70. Examples of the point or range registered in advance can include, for example, sports fields or sports gyms, etc. For users existing in the point or range, it is conceivable to distribute, for example, advertising information or coupon information regarding soft drinks. Also, examples of the point or range registered in advance can include, for example, an area where many restaurants exist. For example, it is known that there are many Korean restaurants near Shin-Okubo Station. For users existing in the point or range, it is conceivable to distribute, for example, advertisements or coupon information regarding Korean restaurants.

[0046] FIG. 3 is a functional block diagram showing an example of the functional configuration of the information distribution device according to the present embodiment. With reference to this figure, an example of the functional configuration of the information distribution device 10 will be described. The information distribution device 10 includes a user behavior information acquisition device 30, a presentation determination device 50, and an information distribution unit 12. Each of these devices or functional units is realized, for example, using an electronic circuit. Further, each functional unit may include, inside, storage means such as a semiconductor memory or a magnetic hard disk device as necessary. Also, each function may be realized by a computer having a CPU (Central Processing Unit) and software. Further, all or part of each functional unit may be realized using hardware such as an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), or an FPGA (Field-Programmable Gate Array). Also, all or part of each functional unit may be realized by a combination of software and hardware.

[0047] Further, all or part of the functions of the information distribution device 10 may be realized using a CPU, a GPU, or hardware, etc., provided in an external device such as a cloud server. All or part of the functions of the information distribution device 10 may be configured to be realizable, for example, by operating the hardware on a cloud server. Also, the information distribution device 10 may be configured to include a plurality of devices (computers), and each functional block may be distributed among the plurality of devices.

[0048] The user behavior information acquisition device 30 acquires information regarding the user's behavior. The user behavior information acquisition device 30 acquires information regarding the user's behavior based on the user's behavior in which information has been presented to the user by the information distribution device 10. The user's behavior includes various behaviors as described with reference to FIGS. 1 and 2. The user behavior information acquisition device 30 provides the acquired user behavior information to the information distribution unit 12.

[0049] The presentation determination device 50 determines the presentation of information distributed to the user. This determination is made based on the situation in which information is presented to the user, the user's actions after the information is presented, and the like. The situation in which information is presented includes, for example, that the user is relaxed, at work, or moving. Also, the user's actions regarding information after the information is presented include that the user has purchased a product, received a service, gone to the store where the product is sold but did not make a purchase, picked up a product from the product shelf but did not make a purchase, and the like. The presentation determination device 50 provides the determination result to the information distribution unit 12.

[0050] Also, the user's actions regarding information after the information is presented include information regarding changes in the user's location information. The user's location information may be detected by a GPS sensor, a beacon installed in the store, or the like. If the user's location information does not change for a certain period, it is assumed that the user is standing still in the store. When the user is standing still in the store, there may be an event that the user has recognized something, or a product or information that the user is interested in, in the vicinity of the location (for example, a display shelf, digital signage, etc.). Therefore, the presentation determination device 50 acquires the user's information by acquiring such user actions.

[0051] The information distribution unit 12 acquires distribution candidate information from the information storage device 11. The information storage device 11 can also be said to be an advertisement database in which information regarding the advertisement to be distributed is stored, for example, when the distribution target by the information distribution device 10 is an advertisement. Note that the configuration of the information storage device 11 may be included in the information distribution device 10 or may not be included in the information distribution device 10. When the information storage device 11 is not included in the information distribution device 10, the information storage device 11 may exist on the cloud. Further, the information distribution unit 12 acquires user action information from the user action information acquisition device 30 and acquires the determination result from the presentation determination device 50. The information distribution unit 12 performs information distribution to the user based on these acquired information.

[0052] FIG. 4 is a diagram showing an example of the display of information distributed by the information distribution device according to the present embodiment. While referring to this figure, an example of the display screen of the information distributed by the information distribution device 10 to the user terminal device 70 and displayed will be described. FIG. 4(A) is a diagram showing an example of the first display, and FIG. 4(B) is a diagram showing an example of the second display. FIGS. 4(A) and 4(B) show an image diagram of the user terminal device 70 and the display unit 71 included in the user terminal device 70. In the illustrated example, the user terminal device 70 is a smartphone.

[0053] First, with reference to FIG. 4(A), an example of the first display will be described. In the illustrated example, the display unit 71 has symbol D1 and symbol D2 as components of the screen. Symbol D1 displays the information distributed from the information distribution device 10. Symbol D1 further includes symbol D11, symbol D12, and symbol D13 as components of the screen. Symbols D11 to D13 are advertisements suggesting that a 30 yen discount coupon for product A can be obtained. Symbol D2 displays a display screen corresponding to the application launched by the user terminal device 70. The display of symbol D1 may be displayed in conjunction with the execution of the application displayed in symbol D2, or may be displayed independently.

[0054] Next, with reference to FIG. 4(B), an example of the second display will be described. In the illustrated example, the display unit 71 has symbol D3 and symbol D4 as components of the screen. Symbol D3 indicates the current date and time. Specifically, symbol D3 shows that it is July 5th, Tuesday, 16:00. It can also be said that the screen image displayed on the display unit 71 is an example of the lock screen of a smartphone. Symbol D4 displays the information distributed from the information distribution device 10. Since the components of symbol D4 are the same as those of symbol D1 shown in FIG. 4(A), the description will be omitted by attaching the same symbols.

[0055] FIG. 5 is a functional configuration diagram showing an example of the functional configuration of the user behavior information acquisition device according to the present embodiment. With reference to this figure, an example of the functional configuration of the user behavior information acquisition device 30 will be described. The user behavior information acquisition device 30 includes an information presentation detection unit 31, an out-of-store behavior acquisition unit 32, an in-store behavior acquisition unit 33, and an information output unit 34.

[0056] The information presentation detection unit 31 detects that information has been presented to the user. The information presentation detection unit 31 detects that information has been presented to the user, for example, by acquiring information from the user terminal device 70. The information acquired from the user terminal device 70 includes at least information regarding whether the user terminal device 70 has presented information to the user. Further, the information acquired from the user terminal device 70 may include information regarding whether the line of sight of the user has been directed to the position where the information has been presented by analyzing the line of sight of the user by an in-camera (not shown) provided in the user terminal device 70. Further, the information acquired from the user terminal device 70 may include the image information itself used for the analysis. Furthermore, the information acquired from the user terminal device 70 may include information such as for how long the line of sight has been directed to the position where the information is being displayed. The information presentation detection unit 31 provides the detected information to the information output unit 34.

[0057] The out-of-store behavior acquisition unit 32 acquires the behavior of the user outside the store related to the presented information. The store related to the presented information is, for example, the place where the product or service targeted by the advertisement is provided when the information distributed by the information distribution device 10 is an advertisement. Also, the store related to the presented information is the place visited by the user as a result of providing the product or service targeted by the advertisement. The out-of-store behavior acquisition unit 32 acquires the behavior of the user outside the store. The out-of-store behavior acquisition unit 32 provides the acquired out-of-store behavior information to the information output unit 34.

[0058] Note that the actions of the user outside the store widely include not only the actions in front of the store but also the actions of the user outside the store before and after entering the store. For example, it widely includes each action such as spending the night and morning at home, going to work, working at the company, returning home, etc., as well as combinations thereof. As an example, the actions of the user outside the store may include actions such as the user's judgment of entering the store outside the store. The action of judging whether to enter the store may be the action of making the judgment of entering the store itself, or may be the action that triggers the judgment of entering the store. Also, it can be said that the actions of the user outside the store widely include the actions excluding the actions of the user inside the store.

[0059] The in-store action acquisition unit 33 acquires the actions of the user in the store as in-store action information. The in-store action information widely includes the actions of the user inside the store described above. The actions of the user inside the store include, for example, the actions of the user in front of the product shelves. Also, the actions of the user inside the store include actions such as visually recognizing advertisements such as digital signage installed inside the store (for example, under the cash register). More specifically, the actions of the user in the store may include standing still in front of the product shelves where products are displayed, not going in front of the product shelves where products are displayed, picking up a product from the product shelf but not purchasing it, etc. Also, the actions of the user in the store may include, after looking at a digital signage displaying an advertisement for a certain product for 1.5 seconds, walking towards the product shelf where the product is displayed and picking up the product, after looking at a digital signage displaying an advertisement for a certain product for 3 seconds, putting back the product currently in hand on the product shelf and picking up the product displayed on the digital signage, etc. It can also be said that the actions of the user in the store widely include the actions excluding the actions of the user outside the store. The in-store action acquisition unit 33 provides the acquired in-store action information to the information output unit 34.

[0060] Note that the above-described off-premises actions and on-premises actions are not limited to whether they are inside or outside an actual store (a store as a physical structure). For example, when the actions in a certain store are regarded as on-premises actions, the actions in other stores can be off-premises actions (even though they are inside the store as a physical structure). Note that the stores in the present embodiment can share information among stores. That is, the information obtained as on-premises action information may become off-premises actions, and vice versa. In other words, depending on when the information is used, it may be appropriately used whether it is on-premises action information or off-premises action information.

[0061] Here, with reference to FIGS. 6 to 8, an example of a method for acquiring the actions of a user obtained by the information distribution system 1 according to the present embodiment will be described. In the following description, an example of a store that sells goods will be described, but in a store that provides services, the actions of a user can also be acquired by the same method.

[0062] FIG. 6 is a first diagram for explaining an example of a mode in which the on-premises action acquisition unit according to the present embodiment acquires the actions of a user. The figure shows an example of the interior of a store included in the information distribution system 1 according to the present embodiment. As shown in the figure, an imaging device C and a display device M are installed inside the store. Specifically, the imaging device C may be a camera capable of continuously capturing images (or capable of capturing videos). Also, specifically, the display device M may be a digital signage capable of visually presenting information.

[0063] In the figure, the imaging device C and the display device M are depicted as separate and independent devices. However, this embodiment is not limited to this example, and the imaging device C and the display device M may be a single device housed in a single housing. Furthermore, the imaging device C and the display device M are not limited to the example in which one imaging device C and one display device M are provided. There may be multiple imaging devices C and multiple display devices M. Furthermore, the imaging device C and the display device M are not limited to the example in which they are the same in number, and different numbers of imaging devices C and display devices M may be provided. Note that in the example shown, the imaging device C is installed on the display device M, but the installation position of the imaging device C is not limited to this example, and the imaging device C may be installed in other positions.

[0064] More specifically, the display device M presents information to a user (in this case, a customer shopping in the store). The information presented by the display device M includes advertising information for products sold in the store where the display device M is installed. The display device M is preferably provided in a position that is easily visible to the user. In the illustrated example, an example of a triple-panel display device M is shown, but the number of panels is not limited to three. In the illustrated example, an example of a triple-panel display device is shown, but the installation position of the image capture device C is not limited to this example, and the image capture device C may be attached to any part of any panel of the triple-panel display device. For example, the display device M is preferably provided in a position that is easily visible to users while they are waiting in line to pay.

[0065] The imaging device C captures an image of a user present in a store. Of one or more imaging devices C provided in a store, at least one is preferably provided in a position where the trajectory of the user's movement within the store can be recognized. The trajectory of the user's movement may be captured by multiple imaging devices C. More preferably, the imaging device C is provided in a position where it can capture an image of the user's hands. By providing the imaging device C in a position where it can capture an image of the user's hands, it is possible to obtain information about which product the user has picked up.

[0066] The in-store behavior acquisition unit 33 acquires the behavior of the user by acquiring information from the imaging device C and the display device M. Note that the in-store behavior acquisition unit 33 may acquire the behavior of the user based on only the information of either one of the imaging device C and the display device M. In an example shown in the figure, the user U1 and the user U2 are present in the store. In this case, the in-store behavior acquisition unit 33 acquires the behaviors of the users U1 and U2 as independent ones based on the information acquired from one or more display devices M and one or more imaging devices C provided in the store.

[0067] FIG. 7 is a second diagram for explaining an example of a mode of acquiring the behavior of the user by the in-store behavior acquisition unit according to the present embodiment. An example of an image captured by the imaging device C shown in FIG. 6 is shown in the figure. The bounding box BB shown in the figure indicates the position of the user. The bounding box BB may acquire the trajectory of the movement of the user by tracking the user moving inside the store. Note that the bounding box BB may identify who the user is from the characteristics of the user, and accumulate and utilize the characteristics of the behavior for each user.

[0068] In the example shown in the figure, the bounding box BB surrounds the entire body of the person. By surrounding the entire body of the person and tracking the movement of the person, the position and behavior of the person can be recognized. However, the present embodiment is not limited to this example, and the face portion (the portion not including the body portion) of the person may be surrounded by the bounding box BB. By specifying the face portion of the person, the gender and age and the visual recognition of the person can be visualized more accurately.

[0069] When looking at the image captured by the imaging device C, it can be seen that the user is holding a product in their hand. The information distribution system 1 according to the present embodiment may detect the product held by the user using known image recognition means and determine whether it matches the product displayed on the display device M. Further, the in-store behavior acquisition unit 33 may detect, in combination, whether the user purchased the product, returned it to the shelf, or how long the user held the product after picking it up.

[0070] Furthermore, the information distribution system 1 according to the present embodiment may associate and store the behavior of the user acquired by the in-store behavior acquisition unit 33 with other information associated with the user. The stored information may be updated and accumulated each time the user visits the store. Also, the stored information may be integrated with information from other stores. Additionally, the display on the display device M may be performed based on the stored information.

[0071] FIG. 8 is a diagram for explaining an example of tracking the behavior of a user acquired by the in-store behavior acquisition unit according to the present embodiment. In the figure, a "customer ID" that can identify the user, "feature information" that is information for identifying the user in the image, "in-store behavior" that indicates the behavior of the user in the store, "store entry date and time" that indicates the date and time when the user entered the store, and "stay time" that indicates the period during which the user stayed in the store are associated with each other.

[0072] More specifically, "CS0001" which is the "customer ID" is associated with "file001" which is the "feature information", "act001" which is the "in-store behavior", "2023 / 12 / 24 20:00" which is the "store entry date and time", and "5min" which is the "stay time". Also, "CS0002" which is the "customer ID" is associated with "file002" which is the "feature information", "act002" which is the "in-store behavior", "2023 / 12 / 24 20:15" which is the "store entry date and time", and "15min" which is the "stay time". Additionally, "CS0001" which is the "customer ID" is associated with "file003" which is the "feature information", "act003" which is the "in-store behavior", "2023 / 12 / 25 07:45" which is the "store entry date and time", and "5min" which is the "stay time".

[0073] Note that the feature information may be information in which feature quantities indicating the user's gender, skin color, height, skeleton, facial features (such as the positions of eyes, nose, mouth, and contours) are described in a predetermined format. The in-store behavior may be video information in which the user's in-store behavior is recorded, or information indicating the user's behavior extracted from the video information, etc.

[0074] Returning to FIG. 5, the information output unit 34 associates the identification information for identifying the user detected by the information presentation detection unit 31, the out-of-store behavior information indicating the user's out-of-store behavior acquired by the out-of-store behavior acquisition unit 32, and the in-store behavior information indicating the user's in-store behavior acquired by the in-store behavior acquisition unit 33 with each other, and outputs them as user behavior information. The information output unit 34 outputs the said information to, for example, the information distribution unit 12.

[0075] FIG. 9 is a diagram showing an example of user behavior information output by the user behavior information acquisition device according to the present embodiment. With reference to this figure, an example of user behavior information output by the information output unit 34 included in the user behavior information acquisition device 30 will be described. In the user behavior information UAI, a user ID, off-store behavior information, and in-store behavior information are associated with each other. In this figure, as specific examples of the user behavior information UAI, user behavior information UAI-1 and user behavior information UAI-2 are shown.

[0076] For the user ID "U001", as off-store behavior information, "Clicked on advertisement A at home" and "Moved to in front of store B" are associated, and as in-store behavior information, "Purchased product C" is associated. Also, for the user ID "U002", as off-store behavior information, "Went straight from the ticket gate of the station to store D" is associated, and as in-store behavior information, "Picked up product E but did not make a purchase" is associated. In this way, for one user ID, off-store behavior information and in-store behavior information may be associated with each other.

[0077] Returning to FIG. 5, when the information distributed by the information distribution device 10 is an advertisement, the information output unit 34 may output the user behavior information to the advertiser. Specifically, the information output unit 34 may output the user behavior information to a device that manages information viewable by persons related to the publication of the advertisement.

[0078] Note that the information presentation detection unit 31 may further detect the situation in which information is presented to the user. The situation in which information is presented to the user may include at least any one of the place where the information is presented, the time when it is presented, the user's actions at the time of presentation, the user's physical information at the time of presentation, and the user's reaction to the presented information. Examples of the information indicating the place where the information is presented include information indicating whether it is in front of a store and information indicating whether it is a position related to the information inside the store. Examples of the user's actions at the time of presentation include the user sitting, standing, moving, etc. Examples of the user's physical information at the time of presentation include the movement of the line of sight, pulse, blood pressure, body temperature, etc. Examples of the user's reaction to the presented information include changes in physical information before and after the information is presented, whether the user clicks on an advertisement, how many seconds the user views a landing page or signage, etc.

[0079] Note that when the information presentation detection unit 31 further detects the situation in which information is presented to the user, the information output unit 34 may further output, in association with the user action information, information presentation status information indicating the situation in which the information detected by the information presentation detection unit 31 is presented.

[0080] FIG. 10 is a functional configuration diagram showing an example of the functional configuration of the presentation determination device according to the present embodiment. With reference to this figure, an example of the functional configuration of the presentation determination device 50 will be described. The presentation determination device 50 determines a presentation in conjunction with the user's actions. The presentation determination device 50 includes a presentation status information acquisition unit 51, a purchase action information acquisition unit 52, a user status information acquisition unit 53, a determination unit 54, and a determination result output unit 55.

[0081] The presentation status information acquisition unit 51 acquires presentation status information indicating the status in which information is presented to the user. The status in which information is presented to the user may include at least one of the statuses detected by the above-described information presentation detection unit 31, that is, the location where the information is presented, the time when it is presented, the user's actions at the time of presentation, the user's physical information at the time of presentation, and the user's reaction to the presented information. The status in which information is presented to the user may include information such as the user being relaxed, being at work, or being in motion. Further, it is preferable that the presentation status information includes off-store action information indicating the user's actions outside the store where the product or service is provided. It is preferable that the presentation status information includes in-store action information indicating the user's actions inside the store where the product or service is provided.

[0082] The purchase behavior information acquisition unit 52 acquires behavior information after the information is presented by the information distribution device 10. The behavior information is information about the actions performed by the user. Further, the behavior information indicates the user's actions related to the information presented to the user. It is preferable that the user's actions are related to the product or service. An example of the behavior information may be that the user purchases a product, receives the provision of a service, or the like. Further, as an example of the user purchasing a product, examples thereof include the method of purchase (for example, purchase from an EC site via an Internet line, or purchase by directly visiting a physical store), the date and time of purchase, the time from when the information is presented until the purchase behavior, the purchase amount, and the like. Further, as an example of the user receiving the provision of a service, examples thereof include the location where the service is received, the payment amount, the type of service received, and the like.

[0083] The user status information acquisition unit 53 acquires user status information indicating the status of the user. The user status information widely includes information related to the status of the user. The user status information may include, for example, the status of the user from when the information is presented until purchase. The status of the user from when the information is presented until purchase may include at least any one of the place where the information was presented, the place where the purchase was made, the time when it was presented, the time when the purchase was made, the user's actions when it was presented, the user's actions when the purchase was made, the user's physical information when it was presented, the user's physical information when the purchase was made, the user's reaction to the presented information, etc.

[0084] The determination unit 54 makes a determination based on the presentation status information acquired by the presentation status information acquisition unit 51, the action information acquired by the purchase action information acquisition unit 52, and the user status information acquired by the user status information acquisition unit 53. The determination may be a determination of the presentation of information regarding the product or service. The determination of the presentation may be a determination of whether the information was presented suitably.

[0085] The determination result output unit 55 outputs the determination result by the determination unit 54. The determination result output unit 55 may output the determination result to the advertiser, that is, to the device that manages information viewable by the person related to the publication of the advertisement.

[0086] FIG. 11 is a block diagram showing an example of the internal configuration of each device included in the information distribution system according to the present embodiment. At least some functions of each device (for example, the user behavior information acquisition device 30 or the presentation determination device 50) included in the information distribution system 1 can be realized using a computer. As shown in the figure, the computer includes a central processing unit 901, a RAM 902, an input / output port 903, input / output devices 904 and 905, etc., and a bus 906. The computer itself can be realized using existing technologies. The central processing unit 901 executes instructions included in a program read from the RAM 902 or the like. The central processing unit 901 writes data to the RAM 902, reads data from the RAM 902, and performs arithmetic operations and logical operations according to each instruction. The RAM 902 stores data and programs. Each element included in the RAM 902 has an address and can be accessed using the address. The input / output port 903 is a port for the central processing unit 901 to exchange data with external input / output devices and the like. The input / output devices 904 and 905 are input / output devices. The input / output devices 904 and 905 exchange data with the central processing unit 901 via the input / output port 903. The bus 906 is a common communication path used inside the computer. For example, the central processing unit 901 reads and writes data in the RAM 902 via the bus 906. For example, the central processing unit 901 accesses the input / output port via the bus 906. Also, all or part of each functional unit included in each device included in the information distribution system 1 may be realized using hardware such as an ASIC, a PLD, or an FPGA. Also, all or part of each functional unit included in each device included in the information distribution system 1 may be realized by a combination of software and hardware.

[0087] [Summary of the Present Embodiment] According to the embodiment described above, the user behavior information acquisition device 30 includes an information presentation detection unit 31 to detect that information has been presented to the user, a behavior outside the store acquisition unit 32 to acquire the user's behavior outside the store related to the presented information, a behavior inside the store acquisition unit 33 to acquire the user's behavior inside the store, and an information output unit 34 to output user behavior information in which the identification information for identifying the user detected by the information presentation detection unit 31, the behavior outside the store information indicating the user's behavior outside the store acquired by the behavior outside the store acquisition unit 32, and the behavior inside the store information indicating the user's behavior inside the store acquired by the behavior inside the store acquisition unit 33 are associated with each other. By adopting such a configuration, the user behavior information acquisition device 30 can acquire the user's behavior inside and outside the store when information is presented to the user. Therefore, the information distribution device 10 can effectively distribute information for the purpose of leading to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization, etc.

[0088] Also, according to the embodiment described above, the information includes at least an advertisement presented to the user, the store is a place that provides the product or service that is the target of the advertisement, and the behavior outside the store acquisition unit 32 acquires the user's behavior outside the store as behavior outside the store information. According to the user behavior information acquisition device 30 according to the present embodiment, by acquiring information related to the user's behavior outside the store that provides the product or service for which the advertisement has been distributed, it becomes possible to perform information distribution based on the user's behavior outside the store, leading to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization, etc., so that information can be effectively distributed.

[0089] Also, according to the above-described embodiment, a store is a place where a user visits as a result of providing a product or service that is the target of an advertisement. That is, after the user behavior information acquisition device 30 distributes information, it acquires the behavior of the user at the place where the user visits, and associates and outputs the behavior with the distributed information. Therefore, the information distribution device 10 can effectively distribute information in order to lead to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization thereof.

[0090] Also, according to the above-described embodiment, the information includes at least an advertisement presented to the user, a store is a place that provides a product or service that is the target of the advertisement, and the in-store behavior acquisition unit 33 acquires the behavior of the user inside the store as in-store behavior information. Therefore, according to the present embodiment, it is possible to acquire the behavior of the user inside the store targeted by the advertisement when the advertisement is presented to the user. Therefore, the information distribution device 10 can effectively distribute information in order to lead to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization thereof.

[0091] Also, according to the above-described embodiment, the information presentation detection unit 31 further detects a situation in which information is presented to the user, and the information output unit 34 further associates and outputs information presentation status information indicating the situation in which the information detected by the information presentation detection unit 31 is presented, with the user behavior information. Since the user behavior information acquisition device 30 can further associate and output the situation in which information is presented to the user, the information distribution device 10 can more effectively distribute information in order to lead to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and the utilization thereof, by performing information distribution based on the situation in which information is presented to the user.

[0092] Also, according to the above-described embodiment, the situation in which information is presented includes at least one of the location where the information is presented to the user, the time, the user's actions, the user's physical information, and the user's reaction to the presented information. Since the user action information acquisition device 30 can further output information such as the location, time, user actions, user's physical information, and the user's reaction to the presented information in association with each other, the information distribution device 10 can perform information distribution based on the situation in which the information is presented to the user, leading to the recognition of the business provided by the information provider (for example, the provision of goods and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and utilization, etc., so that information can be distributed more effectively.

[0093] Also, according to the above-described embodiment, the information indicating the location where the information is presented includes information indicating whether it is in front of the store and information indicating whether it is a position related to the information inside the store. According to this embodiment, by performing information distribution based on the location of the store, it becomes possible to lead to the recognition of the business provided by the information provider (for example, the provision of goods and services), the acquisition of the degree of customer interest, the comparative study of the acquired information, and utilization, etc., so that information can be distributed more effectively.

[0094] Also, according to the above-described embodiment, the information distributed by the information distribution device 10 includes at least an advertisement presented to the user, and the information output unit 34 outputs user action information to a device that manages information viewable by a person related to the publication of the advertisement such as an advertiser. That is, the user action information acquisition device 30 outputs user action information to a person related to the publication of the advertisement such as an advertiser. According to this embodiment, a person related to the publication of the advertisement such as an advertiser can distribute information more effectively based on the information obtained from the user action information acquisition device 30.

[0095] Also, according to the above-described embodiment, the information distributed by the information distribution device 10 may at least include information that does not include information about products sold or services provided in the store. In this case, the in-store behavior acquisition unit 33 acquires the user's reaction to the information presented inside the store as in-store behavior information. That is, the store according to the present embodiment may not be a place for selling products or providing services. As a specific embodiment, when presenting and distributing an advertisement for a non-shipped product (for example, a video distribution service) in the store, the reaction of the user to the advertisement in the store may be acquired. The reaction of the user to the advertisement may include whether the user has viewed the digital signage installed in the store, the user's reaction when viewing, and the like. The acquired reaction of the user to the advertisement is associated with the user's personal ID. By configuring in this way, it becomes possible to obtain a wide range of effects of the advertisement using the store as a medium.

[0096] In addition, as more specific embodiments, the following three examples can be exemplified. First, it is conceivable to measure the number of downloads of the advertisement distribution result app. Second, as a result of streaming an advertisement for an artist's festival, it is conceivable to measure the number of people who actually attended the artist's festival and measure the number of people who purchased the artist's goods on the EC. Third, as a result of advertising a movie, it is conceivable to measure the number of people who watched the movie. Note that the specific examples where the store is not a place for selling products or providing services are not limited to these examples.

[0097] According to the embodiment described above, the presentation determination device 50 includes a presentation status information acquisition unit 51 to acquire presentation status information indicating the status in which information is presented to the user, includes a purchase behavior information acquisition unit 52 to acquire behavior information indicating the behavior of the user regarding a product or service related to the information after the information is presented, includes a user status information acquisition unit 53 to acquire user status information indicating the status of the user, includes a determination unit 54 to determine whether to present information about a product or service to the user based on the presentation status information, the behavior information, and the user status information, and includes a determination result output unit 55 to output the determination result by the determination unit 54. By adopting such a configuration, the presentation determination device 50 can determine whether to present information about a product or service and output the determination result. Therefore, based on such information, the information distribution device 10 can effectively distribute information so as to lead to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparison and consideration of the acquired information, and the utilization and the like.

[0098] Further, according to the embodiment described above, the presentation status information includes off-store behavior information indicating the behavior of the user outside the store where the product or service is provided. Therefore, according to the present embodiment, by acquiring information regarding the behavior of the user outside the store that provides the product or service for which the advertisement has been distributed, it becomes possible to perform information distribution based on the behavior of the user outside the store, and to effectively distribute information so as to lead to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of customer interest, the comparison and consideration of the acquired information, and the utilization and the like.

[0099] Further, according to the above-described embodiment, the presentation situation information includes in-store behavior information indicating the behavior of the user inside the store where the product or service is provided. Therefore, according to the present embodiment, by acquiring information regarding the behavior of the user inside the store that provides the product or service for which the advertisement has been distributed, it becomes possible to perform information distribution based on the behavior of the user inside the store, leading to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of the customer's interest, the comparative study of the acquired information, and utilization, etc., and thus it becomes possible to effectively distribute information.

[0100] Further, according to the above-described embodiment, the situation in which the information distributed by the information distribution device 10 is presented may include at least any one of the location where the information is presented to the user, the time, the behavior of the user, and the reaction of the user to the presented information. Since the presentation determination device 50 can determine the presentation based on the location where the information is presented to the user, the time, the behavior of the user, the reaction of the user to the presented information, etc., the information distribution device 10 can perform information distribution based on the situation in which the information is presented to the user, leading to the recognition of the business provided by the information distributor (for example, the provision of products and services), the acquisition of the degree of the customer's interest, the comparative study of the acquired information, and utilization, etc., and thus it becomes possible to more effectively distribute information.

[0101] Further, according to the above-described embodiment, the information distributed by the information distribution device 10 includes at least the advertisement presented to the user, and the determination result output unit 55 outputs the determination result to the device that manages the information viewable by the person related to the advertisement publication. That is, the presentation determination device 50 outputs the determination result to the person related to the advertisement publication such as the advertiser. According to the present embodiment, the person related to the advertisement publication such as the advertiser can more effectively distribute information based on the information obtained from the presentation determination device 50.

[0102] Note that, for the entire functions or a part of the functions of each unit included in each device included in the information distribution system 1 according to the above-described embodiment, a program for realizing these functions may be recorded on a computer-readable recording medium, and the program recorded on this recording medium may be read into a computer system and executed. Here, the "computer system" is assumed to include hardware such as an OS and peripheral devices.

[0103] In addition, the "computer-readable recording medium" refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or the like, or a storage unit such as a hard disk incorporated in a computer system. Furthermore, the "computer-readable recording medium" refers to a medium that dynamically holds a program for a short time, such as a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line, and also includes a volatile memory inside a computer system that serves as a server or a client in that case and holds a program for a certain period of time. Also, the above program may be for realizing a part of the above-described functions, and may further be realized in combination with a program already recorded in the computer system for realizing the above-described functions.

[0104] As described above, the embodiments for carrying out the present invention have been described using the embodiments. However, the present invention is not limited to such embodiments, and various modifications and substitutions can be made without departing from the spirit of the present invention.

Explanation of Reference Numerals

[0105] 1... Information distribution system, 10... Information distribution device, 11... Information storage device, 12... Information distribution unit, 30... User behavior information acquisition device, 31... Information presentation detection unit, 32... Off-store behavior acquisition unit, 33... In-store behavior acquisition unit, 34... Information output unit, 50... Presentation determination device, 51... Presentation status information acquisition unit, 52... Purchase behavior information acquisition unit, 53... User status information acquisition unit, 54... Determination unit, 55... Determination result output unit, 70... User terminal device, UAI... User behavior information

Claims

1. a presentation status information acquisition unit that acquires presentation status information indicating a status in which information is presented to a user; a purchasing behavior information acquisition unit that acquires behavior information indicating the user's behavior regarding a product or service related to the information after the information is presented; a user situation information acquisition unit that acquires user situation information indicating the situation of the user; a determination unit that determines whether to present information about the product or service to the user based on the presentation status information, the behavior information, and the user status information; a determination result output unit that outputs a determination result by the determination unit; A presentation determination device comprising:

2. The presentation status information includes out-of-store behavior information indicating the user's behavior outside the store where the product or service is provided. The presentation determination device according to claim 1 .

3. The presentation status information includes in-store behavior information indicating the user's behavior within a store where the product or service is provided. The presentation determination device according to claim 1 .

4. The situation in which the information was presented includes at least one of the location and time at which the information was presented to the user, the user's behavior, and the user's reaction to the presented information. The presentation determination device according to claim 1 .

5. The information includes at least an advertisement to be presented to the user; the determination result output unit outputs the determination result to a device that manages information that can be viewed by a person related to the advertisement placement. The presentation determination device according to claim 1 .

6. a presentation status information acquisition step of acquiring presentation status information indicating a status in which information is presented to a user; a purchasing behavior information acquisition step of acquiring behavior information indicating the user's behavior regarding a product or service related to the information after the information is presented; a user situation information acquisition step of acquiring user situation information indicating the situation of the user; a determination step of determining whether to present information regarding the product or service to the user based on the presentation status information, the behavior information, and the user status information; a determination result output step of outputting a determination result obtained by the determination step; A presentation determination method having the following.

7. On the computer, a presentation status information acquisition step of acquiring presentation status information indicating a status in which information is presented to a user; a purchasing behavior information acquisition step of acquiring behavior information indicating the user's behavior regarding a product or service related to the information after the information is presented; a user situation information acquisition step of acquiring user situation information indicating the situation of the user; a determination step of determining whether to present information regarding the product or service to the user based on the presentation status information, the behavior information, and the user status information; a determination result output step for outputting a determination result obtained by the determination step; A program that executes the following.

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