Vehicle emblem

Abstract

To provide a vehicle emblem capable of suppressing falling of a decorative part while suppressing a decrease in designability.SOLUTION: A light-emitting emblem 14 includes a base part 30, a cover part 40, a decorative part 50 including a base material formed of a resin material, and an adhesive layer 60. The decorative part 50 has a decorative part body 51 bonded to the cover part 40 via the adhesive layer 60, and an extension part 52. The extension part 52 has a through hole 53. The base part 30 is provided with an attachment part 36. The attachment part 36 has a facing part 37 facing the extension part 52, and a projection part 38 inserted to the through hole 53. The projection part 38 has a head part 81 of a screw 80 that contacts an opening edge 53a of the through hole 53 to prevent slipping out of the projection part 38 from the through hole 53, on a tip side of the through hole 53 in a back-and-forth direction X.SELECTED DRAWING: Figure 3

Description

[Technical Field]

[0001] The present invention relates to a vehicle emblem. [Background technology]

[0002] Patent Document 1 describes an illuminating emblem that is attached to a vehicle. This illuminating emblem includes a board on which a light source is mounted, a housing to which the board is fixed, and a cover that is attached to the housing so as to cover the light source.

[0003] An emblem formed by plating the surface of a resin base material is provided on the surface of the cover. The emblem extends outward from the cover and has a fixing portion formed with a hole for screwing.

[0004] In such a light-emitting emblem, the emblem is fixed to an object to which the light-emitting emblem is attached by fastening a screw through a hole in the fixing portion. Furthermore, Patent Document 1 describes fixing the emblem to the cover using double-sided tape, instead of fixing the emblem to the attachment object via a fixing portion. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Japanese Patent Publication No. 2023-117622 Summary of the Invention [Problem to be solved by the invention]

[0006] However, when such an illuminating emblem is fixed to the attachment object via a fixing part, the following problem can occur: If the base material of the emblem is deformed, such as by warping due to molding shrinkage, the emblem is likely to float on the surface of the cover, which can impair the design of the illuminating emblem.

[0007] Furthermore, since it is necessary to provide a boss for fastening the screw to the attachment object, there is also the problem that the structure of the attachment object becomes complicated. Therefore, it is conceivable to fix the emblem to the cover using double-sided tape instead of a fixing part, as described in Patent Document 1. However, while this method can prevent the emblem from lifting without compromising the design of the luminous emblem, it also creates another problem in that the adhesive strength of the double-sided tape weakens with age, making the emblem more likely to fall off the cover.

[0008] It should be noted that this problem is not limited to luminous emblems, but can occur in any vehicle emblem that has a decorative portion such as an emblem. [Means for solving the problem]

[0009] Various aspects of a vehicle emblem for solving the above problems will be described below. [Aspect 1] A vehicle emblem comprising a base portion, a cover portion covering the base portion from the outside of a vehicle, a decorative portion including a base material made of a resin material and decorating the cover portion, and an adhesive layer for adhering the decorative portion to the cover portion, wherein the decorative portion has a decorative portion main body adhered to the cover portion via the adhesive layer, and an extension portion extending from the decorative portion main body toward the outer periphery of the cover portion, and when the opposing direction of the base portion and the cover portion is simply defined as the opposing direction, the extension portion extends in the opposing direction. a through hole that passes through the vehicle emblem, and an attachment portion to which the extension portion is attached is provided on either the base portion or the cover portion, the attachment portion having an opposing portion that faces the extension portion in the opposing direction, and a protruding portion that protrudes from the opposing portion along the opposing direction and is inserted into the through hole, and the protruding portion has a retaining portion that is further tip-side than the through hole in the opposing direction and abuts against the opening edge of the through hole to prevent the protruding portion from coming out of the through hole.

[0010] According to the above configuration, the decorative portion main body is adhered to the cover portion via the adhesive layer. Therefore, even if the base material of the decorative portion is deformed, such as warped, due to molding shrinkage, the adhesive layer can prevent the decorative portion main body from lifting up. This prevents the design of the vehicle emblem from being degraded by the lifting up.

[0011] According to the above configuration, the extension of the decorative part is attached to the mounting part provided on the base part or the cover part by inserting the protrusion into the through-hole. The protrusion has a retaining part, and the retaining part abuts against the opening edge of the through-hole to prevent the protrusion from coming off the through-hole. Therefore, even if the adhesive strength of the adhesive layer weakens due to aging, the extension remains attached to the mounting part, and the decorative part will not fall off.

[0012] Therefore, it is possible to prevent the decorative portion from falling off while suppressing a deterioration in the design of the vehicle emblem. Furthermore, according to the above configuration, the mounting portion to which the extension is attached is provided on the base portion or the cover portion. Therefore, it is not necessary to provide a separate mounting portion for attaching the decorative portion to the mounting object of the vehicle emblem. Therefore, it is possible to prevent the structure of the mounting object from becoming complicated.

[0013] [Embodiment 2] The adhesive layer is sandwiched between the decorative portion main body and the cover portion in the opposing direction, and a gap is formed between the extension portion and the opposing portion that allows the extension portion to move along the protrusion portion between the base end of the protrusion portion in the opposing direction and the anti-slip portion.A vehicle emblem as described in [Embodiment 1].

[0014] When adhering the decorative part main body to the cover part via the adhesive layer, the decorative part is pressed toward the cover part along the facing direction, thereby crimping the decorative part main body against the cover part, thereby firmly adhering the decorative part main body to the cover part.

[0015] Here, for example, if the extending portion and the opposing portion are attached without a gap, the opposing portion will restrict the decorative portion from being pushed toward the cover portion. As a result, there is a risk that the decorative portion main body will not be sufficiently adhered to the cover portion. In this regard, with the above configuration, a gap is formed between the extending portion and the opposing portion that allows the extending portion to move along the protruding portion between the base end of the protruding portion in the opposing direction and the retaining portion. Therefore, the decorative portion can be pushed toward the cover portion by the amount of the gap. In other words, the decorative portion main body can be crimped to the cover portion.

[0016] Therefore, the decorative portion can be more firmly adhered to the cover portion. [Effects of the Invention]

[0017] According to the present invention, it is possible to suppress the decorative portion from falling off while suppressing a deterioration in the design of the vehicle emblem. [Brief explanation of the drawings]

[0018] [Figure 1] FIG. 1 is a front view showing a light-emitting emblem according to one embodiment of the vehicle emblem. [Figure 2] FIG. 2 is a cross-sectional view taken along line 2-2 of FIG. [Figure 3] FIG. 3 is a cross-sectional view taken along line 3-3 in FIG. [Figure 4] FIG. 4 is a cross-sectional view showing a modification of the mounting portion, corresponding to FIG. [Figure 5] FIG. 5 is a cross-sectional view showing a modification of the mounting portion, corresponding to FIG. [Figure 6] FIG. 6 is a cross-sectional view showing a modification of the mounting portion, corresponding to FIG. DETAILED DESCRIPTION OF THE INVENTION

[0019] An embodiment of a vehicle emblem will be described below with reference to Figures 1 to 3. In this embodiment, the present invention is embodied as a light-emitting emblem 14 attached to a vehicle 10.

[0020] In the following description, the longitudinal direction of the vehicle 10 is referred to as the longitudinal direction X, and the front and rear in the longitudinal direction X are simply referred to as the front and rear. <Luminous Emblem 14> As shown in FIGS. 1 and 2, a front panel 12 that constitutes a part of the outer shell of the front part 11 of a vehicle 10 is provided at the front part 11.

[0021] A window 13 that opens forward is formed in the front panel 12. A light-emitting emblem 14 is fitted into the window 13. In this embodiment, the light-emitting emblem 14 is disposed so as to be perpendicular to the front-rear direction X (see FIG. 2).

[0022] As shown in FIG. 1, the shape of the design surface 14a of the luminous emblem 14 is a circle centered at point O (hereinafter referred to as center O) when viewed from the front. For this reason, hereinafter, the radial direction of the design surface 14a, that is, the direction away from center O, will be described as the outer periphery. Also, the direction extending along the outer edge of the design surface 14a will be described as the circumferential direction. Note that the luminous emblem 14 is symmetrical with respect to an imaginary plane extending along both the front-rear direction X and the up-down direction in FIG. 1. For this reason, FIG. 2 illustrates only the right side in the left-right direction in FIG. 1, and the left side is not illustrated.

[0023] The design surface 14a of the luminous emblem 14 is provided with a display area 15 that displays a mark facing forward, and a background area 16 that is the portion other than the display area 15. Note that the "mark" here includes, for example, designed characters (logotype) indicating the vehicle manufacturer name, model name, grade name, etc., a figure (symbol mark) that symbolizes the vehicle manufacturer, or a logo mark formed by combining the above characters and figures. In this embodiment, the display area 15 simply displays an oval shape.

[0024] The luminous emblem 14 has a substrate 21 on which a light source 20 is mounted, a base portion 30, a cover portion 40, a decorative portion 50, an adhesive layer 60, and a reflector 70. Each component will be described in detail below.

[0025] <Light source 20> 1 and 2, a plurality of light sources 20 (six in this embodiment) are mounted on the substrate 21. The light sources 20 are fixed to the front surface 21a of the substrate 21 and irradiate visible light (hereinafter simply referred to as light) forward. The light sources 20 may be, for example, light-emitting diodes (LEDs).

[0026] <Base part 30> 2, the base portion 30 is made of a resin material. Examples of resin materials that can be used to form the base portion 30 include acrylonitrile-butadiene-styrene copolymer (ABS) resin, acrylonitrile-ethylene-styrene copolymer (AES) resin, acrylonitrile-styrene-acrylate copolymer (ASA) resin, and polymer alloys of polycarbonate (PC) and ABS resin. In this embodiment, the base portion 30 is made of AES resin.

[0027] The base portion 30 has a flat plate portion 31 , a frame portion 32 surrounding the flat plate portion 31 , and a base-side flange portion 33 protruding from the frame portion 32 . The substrate 21 is fixed to the front surface 31a of the flat plate portion 31.

[0028] The frame portion 32 is bent and extends forward from the outer peripheral edge of the flat plate portion 31. The frame portion 32 is provided over the entire flat plate portion 31 in the circumferential direction. The base-side flange portion 33 protrudes outward from the outer peripheral surface 32a of the frame portion 32. A welding rib 34 protruding forward is formed on the front surface 33a of the base-side flange portion 33. The welding rib 34 is provided over the entire circumferential direction of the base-side flange portion 33.

[0029] (Fixed part 35, mounting part 36) 1 and 3, the base portion 30 has a fixing portion 35 and an attachment portion 36 that extend further outward from the base-side flange portion 33. The fixing portion 35 and the attachment portion 36 are disposed behind the front panel 12 (see FIG. 3).

[0030] 1, the fixing portions 35 are used to attach the base portion 30 to the vehicle 10, and in this embodiment, four fixing portions 35 are arranged circumferentially at intervals from one another. Each fixing portion 35 is formed with a hole 35a through which a screw (not shown) is inserted. The base portion 30 is fixed to the mounting surface by inserting the screw (not shown) into each hole 35a and threading it into a fastening hole (neither of which is shown) formed in the mounting surface of the vehicle 10.

[0031] 1 and 3, the mounting portions 36 are used to mount the decorative portion 50 to the base portion 30, and in this embodiment, three mounting portions 36 are arranged at intervals from one another in the circumferential direction. Of the three mounting portions 36, two mounting portions 36 located on the upper side in FIG. 1 are each formed integrally with the fixing portion 35.

[0032] Each mounting portion 36 has a facing portion 37 that faces the decorative portion 50 in the front-rear direction X, and a protruding portion 38 that protrudes from the facing portion 37. As shown in FIG. 3, the facing portion 37 is connected to the base-side flange portion 33.

[0033] The protruding portion 38 is composed of a boss 39 that protrudes forward from the front surface 37a of the opposing portion 37, and a screw 80 that is threaded into a fastening hole 39a of the boss 39. A head 81 of the screw 80 abuts against the tip of the boss 39.

[0034] <Cover part 40> 1 and 2, the cover portion 40 is made of a resin material and covers the base portion 30 from the outside (the front in this embodiment) of the vehicle 10. That is, in this embodiment, the opposing direction of the base portion 30 and the cover portion 40 coincides with the front-rear direction X.

[0035] As shown in Figure 2, the cover portion 40 has a main wall portion 41 that covers the entire flat plate portion 31 from the front, a peripheral wall portion 42 that bends from the outer peripheral edge of the main wall portion 41 and extends rearward, and a cover side flange portion 43.

[0036] The main wall 41 has a light-transmitting portion 45 that transmits light emitted from the light source 20. The light-transmitting portion 45 is made of a transparent resin that transmits visible light. Examples of the transparent resin that can be used include acrylic resin such as polymethyl methacrylate resin (PMMA) and PC.

[0037] In this embodiment, the light transmitting portion 45 has an annular shape extending in the circumferential direction (see FIG. 1). As shown in Fig. 2, the cover-side flange 43 is bent from the rear end of the peripheral wall 42 and extends toward the outer periphery. A welding rib 44 that protrudes toward the rear is formed on the rear surface 43a of the cover-side flange 43. The welding rib 44 is provided over the entire circumferential direction of the cover-side flange 43. The welding rib 44 is welded to the welding rib 34, thereby fixing the cover 40 to the base 30. Examples of welding methods that can be used include ultrasonic welding, laser welding, and hot plate welding.

[0038] The portion of the cover portion 40 other than the light-transmitting portion 45 constitutes a light-shielding portion 46 that blocks light emitted from the light source 20. The light-shielding portion 46 of the main wall portion 41 corresponds to the background region 16. In this embodiment, the light-shielding portion 46 is made of ASA resin.

[0039] <Decoration section 50> The decorative portion 50 decorates the cover portion 40, and has a base material made of a resin material and a plating layer formed by plating the surface of the base material (both not shown).

[0040] Examples of resin materials that can be used to form the base material include ABS resin, polypropylene (PP), polyphenylene oxide (PPO), polyamide (PA), polysulfone (PSF), polyester (PEs), etc. In this embodiment, the base material is formed from ABS resin.

[0041] As shown in FIGS. 1 to 3, the decorative portion 50 has a decorative portion main body 51 and an extending portion 52. 2 and 3, the decorative part main body 51 is adhered to the cover part 40 via an adhesive layer 60. In this embodiment, the adhesive layer 60 is an adhesive such as double-sided tape, and is sandwiched between the decorative part main body 51 and the cover part 40 in the front-rear direction X.

[0042] The decorative portion main body 51 partially overlaps the light-transmitting portion 45 in the front-rear direction X. Specifically, the decorative portion main body 51 covers the outer periphery of the light-transmitting portion 45 from the front. The inner periphery of the light-transmitting portion 45 is exposed toward the front. In this embodiment, the decorative portion main body 51 and the portion of the light-transmitting portion 45 that is exposed toward the front correspond to the display area 15 that is visible from the front.

[0043] 1, the extension portion 52 extends from the outer peripheral edge 51a of the decorative portion main body 51 radially outward beyond the cover portion 40. In this embodiment, the extension portion 52 is provided at a position facing the facing portion 37 of each of the three mounting portions 36 in the front-rear direction X.

[0044] 3, each extension portion 52 has a through-hole 53 penetrating therethrough in the front-rear direction X. The boss 39 of the protrusion 38 is inserted into the through-hole 53. An opening edge 53a of the through hole 53 abuts against a head 81 of the screw 80. The opening edge 53a abuts against the head 81 over the entire circumferential direction. Here, the head 81 of the screw 80 is located on the tip side (forward) of the protruding portion 38 relative to the through hole 53 in the front-rear direction X. That is, in this embodiment, the head 81 of the screw 80 corresponds to the retaining portion according to the present invention.

[0045] A gap S is formed between the extending portion 52 and the opposing portion 37. The gap S is configured to allow the extending portion 52 to move along the boss 39 between the base end 38a of the protruding portion 38 in the front-rear direction X (in this embodiment, the base end of the boss 39) and the head 81 of the screw 80.

[0046] <Reflector 70> As shown in FIGS. 2 and 3, a reflector 70 that reflects the light emitted from the light source 20 is disposed between the base portion 30 and the cover portion 40.

[0047] The reflector 70 is made of a mixed material in which a white pigment is mixed into a resin material, such as ABS resin, AES resin, ASA resin, acrylic resin such as PMMA, or PC.

[0048] The reflector 70 is fixed to the front surface 21a of the substrate 21 at a position that overlaps the light-transmitting portion 45 in the front-rear direction X. The reflector 70 has a bottom wall portion 71 (see FIG. 3) and a pair of side wall portions 72 that are bent from both ends of the bottom wall portion 71 in the width direction and extend forward.

[0049] As shown in FIG. 2, a bottom wall portion 71 of the reflector 70 is formed with a plurality of holes 73 that expose the light sources 20 forward. The reflector 70 is configured to guide the light emitted from the light source 20 and incident on the inner surface 70a toward the light-transmitting portion 45 by reflecting the light at the inner surface 70a once or multiple times.

[0050] <Operation of this embodiment> Next, the operation of this embodiment will be described. 3, when adhering the decorative portion main body 51 to the cover portion 40 via the adhesive layer 60, first, the boss 39 is inserted into the through-hole 53 of the extension portion 52. This positions the decorative portion 50 relative to the base portion 30 and the cover portion 40.

[0051] With the decorative part 50 positioned in this manner, the decorative part 50 is pushed toward the cover part 40 in the front-rear direction X. A gap S is formed between the extension part 52 and the opposing part 37 of the mounting part 36. Therefore, the decorative part 50 can be pushed toward the cover part 40 by the amount of the gap S. As a result, the decorative part main body 51 is pressed against the cover part 40.

[0052] Thereafter, the decorative part 50 is attached to the base part 30 via the extension part 52 by threading the screw 80 into the fastening hole 39 a of the boss 39 inserted into the through hole 53 . The decorative portion 50 is pushed back (forward) away from the cover portion 40 by the elasticity of the adhesive layer 60. Accordingly, the extending portion 52 moves forward along the boss 39. As a result, a gap S is formed again between the extending portion 52 and the facing portion 37.

[0053] <Effects of this embodiment> Next, the effects of this embodiment will be described. (1) The decorative portion 50 has a decorative portion main body 51 that is adhered to the cover portion 40 via an adhesive layer 60, and an extending portion 52 that extends from the decorative portion main body 51 toward the outer periphery of the cover portion 40. The extending portion 52 has a through hole 53 that penetrates in the front-rear direction X. The base portion 30 is provided with an attachment portion 36 to which the extending portion 52 is attached. The attachment portion 36 has a facing portion 37 that faces the extending portion 52 in the front-rear direction X, and a protruding portion 38 that protrudes from the facing portion 37 along the front-rear direction X and has a boss 39 that is inserted into the through hole 53. The protruding portion 38 has a head 81 of a screw 80 that serves as a retaining portion that abuts against an opening edge 53a of the through hole 53 and prevents the protruding portion 38 from coming out of the through hole 53, at a position closer to the tip (front) of the through hole 53 in the front-rear direction X.

[0054] According to this configuration, the decorative part main body 51 is adhered to the cover part 40 via the adhesive layer 60. Therefore, even if deformation such as warping occurs in the base material of the decorative part 50 due to molding shrinkage, the adhesive layer 60 can prevent the decorative part main body 51 from lifting up. This prevents the design of the luminous emblem 14 from being reduced due to the lifting up.

[0055] Furthermore, according to the above configuration, the extending portion 52 of the decorative portion 50 is attached to the mounting portion 36 provided on the base portion 30 by inserting the protruding portion 38 into the through hole 53. The protruding portion 38 has the head 81 of the screw 80 as a retaining portion, and the head 81 abuts against the opening edge 53a of the through hole 53, thereby preventing the protruding portion 38 from coming off the through hole 53. Therefore, even if the adhesive strength of the adhesive layer 60 weakens due to deterioration over time, the extending portion 52 remains attached to the mounting portion 36, and the decorative portion 50 will not fall off.

[0056] Therefore, it is possible to prevent the decorative portion 50 from falling off while preventing the design of the luminous emblem 14 from being deteriorated. Furthermore, according to the above configuration, the mounting portion 36 to which the extension portion 52 is attached is provided on the base portion 30. Therefore, it is not necessary to provide a separate mounting portion for attaching the decorative portion 50 to the mounting surface of the vehicle 10 to which the luminous emblem 14 is to be attached. Therefore, it is possible to prevent the structure of the mounting object from becoming complicated.

[0057] (2) The adhesive layer 60 is sandwiched between the decorative portion main body 51 and the cover portion 40 in the front-rear direction X. A gap S is formed between the extending portion 52 and the opposing portion 37, allowing the extending portion 52 to move along the boss 39 of the protruding portion 38 between the base end 38a of the protruding portion 38 in the front-rear direction X and the head 81 of the screw 80.

[0058] When adhering the decorative part main body 51 to the cover part 40 via the adhesive layer 60, the decorative part 50 is pressed toward the cover part 40 along the front-rear direction X, thereby pressing the decorative part main body 51 against the cover part 40. This causes the decorative part main body 51 to be firmly adhered to the cover part 40.

[0059] Here, for example, if the extending portion 52 and the facing portion 37 are attached without any gap, the facing portion 37 will restrict the decorative portion 50 from being pressed toward the cover portion 40. As a result, there is a risk that the decorative portion main body 51 will not be sufficiently adhered to the cover portion 40. In this regard, with the above configuration, a gap S is formed between the extending portion 52 and the facing portion 37, which allows the extending portion 52 to move along the boss 39 between the base end 38a of the protruding portion 38 in the front-rear direction X and the head 81 of the screw 80. As a result, the decorative portion 50 can be pressed toward the cover portion 40 by the amount of the gap S. In other words, the decorative portion main body 51 can be pressure-bonded to the cover portion 40.

[0060] Therefore, the decorative portion 50 can be more firmly adhered to the cover portion 40. <Example of change> This embodiment can be modified as follows: This embodiment and the following modifications can be combined and implemented within the scope of technical compatibility.

[0061] The decorative portion 50 is not limited to being formed by plating the surface of a base material made of a resin material, as exemplified in this embodiment. The decorative portion 50 may be formed, for example, by applying paint in which a pigment or metal filler is dispersed to the surface of the base material. Furthermore, the decorative portion 50 may be formed solely from a base material in which a pigment is dispersed.

[0062] The light-shielding portion 46 may be formed from a mixed material, for example, a mixture of a resin material such as PC and a black pigment such as carbon black. Alternatively, the light-shielding portion 46 may be formed by applying a light-shielding coating or plating treatment to the portion of the cover portion 40 other than the light-transmitting portion 45.

[0063] The number of fixing portions 35 and mounting portions 36 is not limited to the number exemplified in this embodiment, and may be changed as appropriate as long as there is one or more. The mounting portion according to the present invention is not limited to the one having the protruding portion 38 formed by the boss 39 and the screw 80 as illustrated in this embodiment. For example, as shown in FIG. 4 , the mounting portion can also be embodied as a mounting portion 136 having a protruding portion 138 formed by a clip mounting portion 139 protruding from a facing portion 137 and a clip member 180 attached to the clip mounting portion 139. In this case, a tip end 181 of the clip member 180 corresponds to the retaining portion according to the present invention. In this case, a gap S may be formed between the extending portion 52 and the facing portion 137, allowing the extending portion 52 to move along the clip member 180 between a base end 138a of the protruding portion 138 in the front-rear direction X (in this modification, the base end of the clip member 180) and the tip end 181 of the clip member 180.

[0064] According to this configuration, there is no need to provide the boss 39 on the facing portion 137. Therefore, the size of the facing portion 137 can be made smaller than that of the facing portion 37. The mounting portion according to the present invention is not limited to a mounting portion in which the retaining portion is provided separately from the base portion, as exemplified by the mounting portions 36 and 136. For example, as shown in Fig. 5, the mounting portion may be embodied as a mounting portion 236 having a protruding portion 238 in which a retaining portion 281 is formed by crimping the tip of the protruding portion 238A indicated by the two-dot chain line. In this case, it is only necessary to form a gap S between the extending portion 52 and the opposing portion 237, which allows the extending portion 52 to move along the protruding portion 238 between the base end 238a of the protruding portion 238 in the front-rear direction X and the retaining portion 281.

[0065] According to this configuration, first, the decorative part 50 is crimped onto the cover part 40 with the protruding part 238A inserted into the through-hole 53 of the extending part 52. Then, the tip of the protruding part 238A is crimped, thereby attaching the decorative part 50 to the base part 30 via the extending part 52. Therefore, the number of parts can be reduced compared to when the retaining part is configured using the screw 80 or the clip member 180.

[0066] 6, the mounting portion according to the present invention may be embodied as a mounting portion 336 having a protruding portion 338 on which a claw portion 381 is formed as a retaining portion, instead of the above-described mounting portion 236. In this case, it is sufficient that a gap S is formed between the extending portion 52 and the opposing portion 337, which allows the extending portion 52 to move along the protruding portion 338 between a base end 338a of the protruding portion 338 in the front-rear direction X and the claw portion 381.

[0067] The attachment portion according to the present invention is not limited to being provided on the base portion 30 as illustrated in this embodiment. For example, the attachment portion may be provided on the cover portion 40. In this case, the opposing portion of the attachment portion may be connected to the outer periphery of the cover-side flange portion 43.

[0068] The shape of the mark displayed in the display area 15 of the luminous emblem 14 is not limited to the oval shape exemplified in this embodiment, and may be changed as appropriate to suit the specifications of the vehicle 10.

[0069] The vehicle emblem according to the present invention is not limited to the light-emitting emblem 14 exemplified in this embodiment, and may be one in which the light source 20 and the substrate 21 are omitted. With this configuration, the reflector 70 can be omitted, thereby reducing the size of the vehicle emblem. Furthermore, with the above configuration, the light-transmitting portion 45 and the light-blocking portion 46 can be omitted from the cover portion 40. In this case, the entire cover portion 40 can be molded integrally using the same resin material, for example, ASA resin. Therefore, the cover portion 40 can be easily molded.

[0070] The vehicle emblem according to the present invention is not limited to being attached to the front panel 12 that constitutes the outer shell at the front 11 of the vehicle 10. For example, the vehicle emblem may be attached to an exterior vehicle part such as a back door garnish that constitutes the outer shell at the rear of the vehicle 10, or a side door garnish or pillar garnish that constitutes the outer shell at the side of the vehicle 10. [Explanation of symbols]

[0071] O…point, center S...gap X…Anteroposterior direction 10...Vehicle 11...Front part 12...Front panel 13...Window section 14...Luminous emblem 14a...Design surface 15…Display area 16...Background area 20...Light source 21... Circuit board 21a...Front 30...Base 31...Flat plate part 31a...Front 32...Frame 32a...Outer surface 33...Base flange 33a...Front 34...Welded rib 35...Fixed part 35a...hole 36, 136, 236, 336...Mounting part 37, 137, 237, 337...opposing parts 37a...Front 38,138,238,338...Protrusion 38a,138a,238a,338a...base end 39...Boss 39a...fastening hole 40...Cover part 41…Main wall part 42...Peripheral wall part 43...Cover side flange 44...Welded rib 45...Transparent part 46...Light blocking part 50...Decorative part 51...Decorative part main body 51a...Outer edge 52...Extending part 53...Through hole 53a...Opening edge 60…adhesive layer 70...Reflector 70a...inside 71...Bottom wall 72...Side wall 73…hole 80...Screw 81...Head 139...Clip attachment part 180...Clip member 181...Tip 238A…Protrusion 281...Prevention part 381...Claw part

Claims

1. A vehicle emblem comprising: a base portion; a cover portion that covers the base portion from the outside of a vehicle; a base material made of a resin material and that decorates the cover portion; and an adhesive layer that adheres the decorative portion to the cover portion, the decorative portion has a decorative portion main body that is adhered to the cover portion via the adhesive layer, and an extension portion that extends from the decorative portion main body toward an outer periphery of the cover portion, When the opposing direction of the base portion and the cover portion is simply defined as the opposing direction, The extension portion has a through hole penetrating in the opposing direction, a mounting portion to which the extension portion is attached is provided on one of the base portion and the cover portion; the attachment portion has a facing portion facing the extending portion in the facing direction, and a protruding portion protruding from the facing portion along the facing direction and inserted into the through hole, The protruding portion has a retaining portion that is located on a tip side of the through hole in the opposing direction and that abuts against an opening edge of the through hole to prevent the protruding portion from coming out of the through hole. Vehicle emblem.

2. the adhesive layer is sandwiched between the decorative portion main body and the cover portion in the opposing direction, Between the extending portion and the opposing portion, a gap is formed that allows the extending portion to move along the protruding portion between a base end of the protruding portion in the opposing direction and the retaining portion.

2. The vehicle emblem according to claim 1.

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