Advertisement presentation system and program

Abstract

To improve convenience for a user while enabling presentation of advertisement information to various users involved in a call.MEANS FOR SOLVING THE PROBLEM: An advertisement presentation system includes: transmission-side advertisement control means that starts presentation of advertisement information on a transmission-side terminal in response to the transmission-side terminal receiving a call transmission operation from a transmission-side user; transmission control means that starts a transmission process for establishing the call in response to advertisement presentation being performed for a predetermined time without the transmission-side terminal receiving a skip operation for skipping presentation of the advertisement information from the transmission-side user or in response to the transmission-side terminal receiving the skip operation from the transmission-side user; and transmission-side reward control means that performs a process of giving a reward for the advertisement presentation to the transmission-side user in response to the advertisement presentation being performed for the predetermined time without receiving the skip operation.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to an advertisement presentation system and a program. [Background technology]

[0002] Conventionally, an advertisement presentation system has been proposed that outputs advertisement information as a ring tone output on the receiving side when a telephone call (call) is received (see Patent Documents 1 to 3). Furthermore, among such technologies, there is one that provides a reward to the user for presenting the advertisement information. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2002-300286 [Patent Document 2] Japanese Patent Application Laid-Open No. 2002-252727 [Patent Document 3] Japanese Patent Application Laid-Open No. 2016-102968 Summary of the Invention [Problem to be solved by the invention]

[0004] Previously proposed advertising presentation systems have primarily focused on the ringtones output on the receiving end, and have not mentioned in detail the technology for appropriately presenting advertising information on the calling end, leaving room for improvement in terms of being able to present advertising information to a variety of users involved in a call.

[0005] Furthermore, depending on the actual user situation, there may be cases where the user wants to prioritize starting a call early rather than receiving a reward by viewing advertising information, but the previously proposed advertising presentation systems have the problem that they are unable to adaptively control the presentation of advertising information according to the user's situation, resulting in low user convenience.

[0006] Therefore, an object of the present invention is to provide an advertisement presentation system and program that can present advertisement information to a variety of users involved in a call while improving user convenience. [Means for solving the problem]

[0007] The advertising presentation system according to the first aspect includes an originating advertising control means for starting the presentation of advertising information at the originating terminal in response to the originating terminal receiving a call originating operation from the originating user; an originating control means for starting a call originating process to establish the call in response to the originating terminal receiving a skip operation from the originating user to skip the presentation of the advertising information and the advertisement being presented for a predetermined period of time, or receiving the skip operation from the originating terminal; and an originating reward control means for performing a process to grant a reward to the originating user for the advertisement presentation in response to the advertisement being presented for a predetermined period of time without receiving the skip operation.

[0008] The program according to the second aspect causes an advertising presentation system to execute an originating advertising control step of starting the presentation of advertising information at the originating terminal in response to the originating terminal receiving a call originating operation from the originating user; an originating control step of starting an originating process to establish the call in response to the originating terminal receiving a skip operation from the originating user to skip the presentation of the advertising information and the advertisement being presented for a predetermined period of time, or receiving the skip operation from the originating terminal; and an originating reward control step of performing a process to grant a reward to the originating user for the advertisement presentation in response to the advertisement being presented for a predetermined period of time without receiving the skip operation. [Effects of the Invention]

[0009] According to one aspect of the present invention, it is possible to provide an advertisement presentation system and a program that can present advertisement information to a variety of users involved in a call while improving user convenience. [Brief explanation of the drawings]

[0010] [Figure 1] 1 is a diagram illustrating a configuration example of an advertisement presentation system according to an embodiment. [Figure 2] FIG. 2 is a diagram illustrating an example of the configuration of a server device according to an embodiment. [Figure 3] FIG. 4 is a diagram illustrating an example of information stored in a storage unit of the server device according to the embodiment. [Figure 4] FIG. 2 is a diagram illustrating an example of an operation flow of the advertisement presentation system according to the embodiment. [Figure 5] FIG. 10 is a diagram illustrating a configuration of a server device according to a modified example. [Figure 6] FIG. 10 is a front view of a terminal device according to a modified example. [Figure 7] FIG. 10 is a diagram illustrating an example of an operation flow of an advertisement presentation system according to a modified example. DETAILED DESCRIPTION OF THE INVENTION

[0011] An advertisement presentation system according to an embodiment will be described with reference to the drawings. In the description of the drawings, the same or similar parts are denoted by the same or similar reference numerals.

[0012] (1) System configuration example FIG. 1 is a diagram showing an example of the configuration of an advertisement presentation system 1 according to this embodiment.

[0013] The advertisement presentation system 1 according to this embodiment includes a server device 100 and a plurality of terminal devices 200 (200a, 200b). The server device 100 and each terminal device 200 are connected to a network 5 and can communicate with each other via the network 5. The network 5 includes the Internet. The network 5 may include a LAN (Local Area Network) and / or a WAN (Wide Area Network).

[0014] The server device 100 is an information processing device that executes information processing according to this embodiment. The server device 100 may be a general-purpose computer such as a workstation or a PC, or may be logically realized by cloud computing (distributed computing). In other words, the server device 100 may be configured with one computer or multiple computers. In this embodiment, the server device 100 has a call control function for establishing calls between users and an advertisement presentation function for presenting advertisement information to users. The server device 100 may be functionally divided into a server that provides the call control function and a server that provides the advertisement presentation function.

[0015] In this embodiment, the call is mainly assumed to be an IP call, which is a voice call using the Internet Protocol (IP). The call may be a video call, which is a call accompanied by video, or a voice call, which is a call not accompanied by video.

[0016] Each terminal device 200 is, for example, a mobile terminal such as a smartphone, a tablet terminal, a wearable terminal, or a notebook PC. The terminal device 200 may also be a fixed terminal such as a desktop PC. Each terminal device 200 has an interface with a user and an interface with the network 5. The interface with the user includes a display means (display), an audio input means (microphone), an audio output means (speaker), and an operation input means. The operation input means may include, for example, at least one of a touchpad (which may be a touch panel display), a mouse, and a keyboard. The interface with the network 5 includes at least one of a wired communication interface and a wireless communication interface.

[0017] In this embodiment, an application (software) for a call service having an advertisement presentation function (also referred to as an "advertisement-supported call service") may be installed in each terminal device 200. It is also assumed that the user of each terminal device 200 has an account for the advertisement-supported call service, and that the account information (user information) is registered in the server device 100.

[0018] In the following description of the embodiment, a scenario is assumed in which a call is made by IP telephone, with the user of terminal device 200a as the calling user and the user of terminal device 200b as the called user. Terminal device 200a is also referred to as the calling terminal, and terminal device 200b is also referred to as the called terminal.

[0019] (2) Example of server configuration FIG. 2 is a diagram showing an example of the configuration of the server device 100 according to this embodiment.

[0020] The server device 100 includes a communication unit 110, a storage unit 120, and a processing unit 130. The communication unit 110, the storage unit 120, and the processing unit 130 are connected to one another by a bus or the like (not shown).

[0021] The communication unit 110 communicates with other devices (e.g., terminal device 200) via the network 5 under the control of the processing unit 130. The communication by the communication unit 110 may be wired communication or may include wireless communication. The storage unit 120 includes various memories such as a ROM (Read Only Memory), a RAM (Random Access Memory), and an auxiliary storage device. The programs executed by the processing unit 130 are stored in the ROM and / or the auxiliary storage device of the storage unit 120, for example. The processing unit 130 is composed of one or more processors.

[0022] In this embodiment, as shown in FIG. 3, the storage unit 120 has a user database (DB) that stores information about each user, and an advertisement DB that stores information about each advertisement.

[0023] As shown in Figure 3(a), information about each user (account information) stored in the user DB includes a user ID, a name, a phone number, attribute information, and reward information. The information about each user (account information) may also include a password.

[0024] The user ID is an ID that uniquely identifies each user in the advertisement-supported call service according to this embodiment.

[0025] The name is not essential information, but is the user name displayed on the ad-supported calling service. The name may be a nickname.

[0026] The telephone number is not required in the case of an IP telephone, but may be a mobile phone number (or a landline number).

[0027] The attribute information is information about the attributes of the user, such as age (generation), gender, etc. The attribute information may be referred to when determining the content of the advertisement to be presented to the user.

[0028] The reward information is information indicating a reward granted for viewing advertising information. The reward information may be accumulated in units of a predetermined period (for example, one month), granted to the user in units of the predetermined period, and reset in units of the predetermined period. The reward may be money or a substitute therefor, i.e., a reward having monetary value. For example, the reward may be money transferred to a bank account linked to the user's account, electronic money that can be used in a payment application (an app that can make payments using barcodes, stacked two-dimensional codes, matrix two-dimensional codes, etc.), or virtual currency using blockchain technology. The reward may also be a coupon, a gift certificate, etc.

[0029] 3(b), the information about each advertisement includes an advertisement ID, attribute information, an advertisement type, and advertisement information. The information about each advertisement may also include information about the advertiser.

[0030] The advertisement ID is an ID that uniquely identifies each advertisement.

[0031] The attribute information is information that indicates the attributes of the target user.

[0032] The advertisement type is not essential information, but is information indicating, for example, whether the advertisement is a video advertisement or an audio advertisement. A video advertisement is an advertisement that includes an advertisement video and an advertisement audio. An audio advertisement is an advertisement that does not include an advertisement video but includes an advertisement audio. In this embodiment, an example in which the advertisement is a video advertisement will be described. Note that how to use such advertisement types will be described in a modified example of the embodiment.

[0033] The advertisement information is content used as an advertisement. In this embodiment, it is mainly assumed that the content is video content including audio, but the content may also be audio content. The content has a playback time length of a predetermined time (for example, 5 seconds). The predetermined time may be variably set for each user. The longer the playback time of the content, the greater the reward may be.

[0034] 2, the processing unit 130 executes a program (software) stored in the storage unit 120 to realize the functions of a call control unit 131, a calling side advertising control unit 132, a calling control unit 133, a calling side reward control unit 134, a called side advertising control unit 135, a called side control unit 136, and a called side reward control unit 137. Each of these units performs information processing using information stored in the storage unit 120 while communicating with the terminal device 200 via the communication unit 110.

[0035] The call control unit 131 performs call control based on a predetermined protocol for realizing call control in an IP phone application. The predetermined protocol includes H.323, SIP (Session Initiation Protocol), and the like.

[0036] The originating advertisement control unit 132 starts presenting advertisement information on the terminal device 200a (originating terminal) in response to the terminal device 200a (originating terminal) receiving an operation to make a call from the originating user. For example, the originating advertisement control unit 132 acquires advertisement information that matches the attributes of the originating user and delivers the acquired advertisement information to the terminal device 200a (originating terminal), thereby presenting the advertisement information to the originating user. Note that "presenting" means at least one of displaying video and outputting audio, but in this embodiment, since the advertisement information is video content, the terminal device 200a both displays video and outputs audio. However, if the terminal device 200a is set to mute (e.g., silent mode), the terminal device 200a (originating terminal) may display video without outputting audio.

[0037] When presenting advertising information to a calling user, the calling advertisement control unit 132 may display, on the terminal device 200a (calling terminal), an operation object (e.g., a skip button) for accepting a skip operation to skip the presentation of the advertising information. For example, the calling advertisement control unit 132 displays, on the terminal device 200a (calling terminal), an operation object for accepting a skip operation at the start of presentation of the advertising information or immediately after the start of presentation of the advertising information. When the operation object is selected by the calling user, the terminal device 200a (calling terminal) notifies the server device 100 of this fact, and the server device 100 detects the skip operation.

[0038] The outgoing call control unit 133 starts outgoing call processing to establish a call in response to the fact that an advertisement has been presented for a predetermined time without the terminal device 200a (outgoing call terminal) receiving a skip operation from the calling user, or in response to the fact that the terminal device 200a (outgoing call terminal) receiving a skip operation from the calling user. For example, the outgoing call control unit 133 starts outgoing call processing when it detects that an advertisement has been presented for a predetermined time without a skip operation being performed and that the advertisement presentation has been completed. Alternatively, the outgoing call control unit 133 starts outgoing call processing when it detects that a skip operation has been performed. Note that the outgoing call processing may include sending an incoming call notification to the terminal device 200a (outgoing call terminal).

[0039] When the advertisement has been presented for a predetermined time without receiving a skip operation (i.e., when the advertisement has been presented to the originating user), the originating reward control unit 134 performs processing to grant a reward for the advertisement presentation to the originating user. For example, the predetermined time for the advertisement presentation may be 5 seconds, and the originating reward control unit 134 may grant the originating user a reward of 0.5 yen for viewing the advertisement for 5 seconds.

[0040] On the other hand, the originating side reward control unit 134 controls the originating side so that reward for the advertisement presentation is not given to the originating side user in response to the fact that a skip operation is accepted and an advertisement is not presented for a predetermined time (i.e., the originating side user performs a skip operation).

[0041] In this way, according to this embodiment, it is possible for the calling party to present advertising information, and the advertising information can be presented not only to the called party but also to the calling user. The calling user can receive a reward by completing advertisement viewing, which increases the motivation to complete advertisement viewing and allows the advertising effect to be fully achieved.

[0042] Depending on the circumstances of the calling user, the calling user may want to prioritize starting the call early rather than receiving a reward for viewing advertising information. For example, if the calling user wants to convey an urgent matter to the called user, the calling user may want to prioritize starting the call early. Therefore, in this embodiment, although no reward is received, convenience for the calling user can be improved by allowing the calling user to skip the advertisement presentation.

[0043] Therefore, according to this embodiment, it is possible to realize an advertisement presentation system 1 that can present advertisement information to a variety of users and improves user convenience.

[0044] In this embodiment, the calling-side advertising control unit 132 may present advertising information different from the advertising information that has been presented up until then on the terminal device 200a (calling-side terminal) during the period from the start of the call origination process to the establishment of the call. If the called-side user skips the advertisement presentation, the different advertising information may be presented in an insufficient amount of time, and therefore may not be eligible for a reward. Alternatively, if the called-side user does not skip the advertisement presentation, the different advertising information may be presented in a sufficient amount of time, and therefore may be eligible for a reward. Therefore, the calling-side reward control unit 134 may perform control such that a reward is given to the calling-side user for viewing the different advertising information if the called-side user does not skip the advertisement presentation, and that a reward is not given to the calling-side user for viewing the different advertising information if the called-side user skips the advertisement presentation.

[0045] The called party advertisement control unit 135 starts presenting advertisement information on the terminal device 200b (called party terminal) in response to the terminal device 200b (called party terminal) detecting an incoming call. For example, the called party advertisement control unit 135 acquires advertisement information that matches the attributes of the called party user, and delivers the acquired advertisement information to the terminal device 200b (called party terminal), thereby presenting the advertisement information to the called party user. In this embodiment, since the advertisement information is video content, the terminal device 200b (called party terminal) both displays video and outputs audio. However, if the terminal device 200b is set to mute (for example, silent mode), the terminal device 200b (called party terminal) may display video without outputting audio (and may also notify the incoming call by vibration).

[0046] When presenting advertising information to a receiving-side user, the receiving-side advertisement control unit 135 may cause the terminal device 200b (receiving-side terminal) to display an operation object (e.g., a skip button) for accepting a skip operation to skip the presentation of the advertising information. For example, the receiving-side advertisement control unit 135 causes the terminal device 200b (receiving-side terminal) to display an operation object for accepting a skip operation at the start of presentation of the advertising information or immediately after the start of presentation of the advertising information. When the operation object is selected by the receiving-side user, the terminal device 200b (receiving-side terminal) notifies the server device 100 of this fact, and the server device 100 detects the skip operation.

[0047] Here, when presenting advertising information to the called-side user, the called-side advertisement control unit 135 may cause the terminal device 200b (called-side terminal) to display information (for example, text or an icon) indicating that the incoming call (answer) is on hold. Furthermore, the called-side advertisement control unit 135 may cause the terminal device 200b (called-side terminal) to display information indicating the caller (for example, the caller's name). For example, the called-side advertisement control unit 135 may cause the terminal device 200b (called-side terminal) to display text such as "An incoming call from - is on hold."

[0048] Furthermore, when presenting the advertisement information to the called user, the called-side advertisement control unit 135 may display an operation object (for example, a response rejection button) for accepting a response rejection operation to reject an incoming call response on the terminal device 200b (called-side terminal). When the operation object is selected (i.e., when the incoming call response is rejected), the called-side advertisement control unit 135 may end the presentation of the advertisement information and terminate the operation without proceeding to the subsequent processing.

[0049] The incoming call control unit 136 enables an incoming call response to establish a call when an advertisement presentation has been performed for a predetermined time without the terminal device 200b (the receiving terminal) receiving a skip operation from the receiving user (i.e., when the advertisement presentation to the calling user has been completed), or when the terminal device 200b (the receiving terminal) receives a skip operation from the receiving user. For example, the incoming call control unit 136 enables an incoming call response when it detects that an advertisement presentation has been performed for a predetermined time without a skip operation and has been completed. Alternatively, the incoming call control unit 136 enables an incoming call response when it detects that a skip operation has been performed. Enabling an incoming call response may involve displaying an incoming call response button on the terminal device 200b (the receiving terminal) for accepting an incoming call response operation, or transitioning the incoming call response button from an invalid state to an valid state. The incoming call control unit 136 may display not only an incoming call response button but also a response rejection button on the terminal device 200b (the receiving terminal).

[0050] When an advertisement is presented for a predetermined time without receiving a skip operation from the receiving user and an operation to answer the call is received from the receiving user, the receiving-side reward control unit 137 performs processing to grant a reward for the advertisement presentation to the receiving-side user. For example, if the predetermined time for advertisement presentation is 5 seconds, the receiving-side reward control unit 137 may grant a reward of 0.5 yen to the calling-side user for viewing the advertisement for 5 seconds.

[0051] Alternatively, the receiving-side reward control unit 137 may perform processing to grant a reward to the receiving-side user for the advertisement presentation when an advertisement is presented for a predetermined period of time without receiving a skip operation from the receiving-side user and a response refusal operation is received from the receiving-side user.

[0052] On the other hand, the receiving side reward control unit 137 controls the receiving side user so that a reward for the advertisement presentation is not given to the receiving side user in response to a skip operation (or a rejection operation) being received from the receiving side user and no advertisement presentation is performed for a predetermined period of time.

[0053] Furthermore, if an advertisement is presented for a predetermined time without receiving a skip operation from the called user, but an operation to answer the call is not received from the called user, the called user reward control unit 137 performs control so as not to grant a reward for the advertisement presentation to the called user. In such cases, it is assumed that the called user is in a situation where he or she is unable to answer the call, for example, when the terminal device 200b (called user terminal) is in the called user's bag or when the called user is located far away from the terminal device 200b (called user terminal). In such cases, it is assumed that the called user did not watch the advertisement, and no reward is granted to the called user.

[0054] In this way, according to this embodiment, it is possible to present advertising information to the receiving side as well. Since the receiving side user receives a reward for completing advertisement viewing, the receiving side user is motivated to complete advertisement viewing and can obtain a sufficient advertising effect.

[0055] Depending on the circumstances of the receiving user, there may be cases where the receiving user prefers to start the call early rather than receiving a reward for viewing advertisement information. Therefore, in this embodiment, although no reward is received, convenience for the receiving user can be improved by allowing the user to skip advertisement presentation.

[0056] Therefore, according to this embodiment, it is possible to realize an advertisement presentation system 1 that can present advertisement information to a variety of users and improves user convenience.

[0057] In the above embodiment, an example has been described in which the skip operation is performed separately on the calling side and the called side, but the skip operation may be linked on the calling side and the called side. For example, when the calling user performs a skip operation, the called side advertisement control unit 135 automatically skips the presentation of advertisement information on the terminal device 200b (called side terminal). A case in which the calling user performs a skip operation is assumed in which the calling user wants to convey an urgent matter to the called side user. Therefore, when the calling user performs a skip operation, the called side advertisement control unit 135 may automatically skip the presentation of advertisement information on the terminal device 200b (called side terminal), and the terminal device 200b (called side terminal) may perform a normal call receiving operation.

[0058] In the above embodiment, an example in which advertisements are presented on both the calling and called sides has been described, but the user may be able to switch between a mode in which advertisements are presented and a mode in which advertisements are not presented by presetting the application. Such presetting of modes may be set separately for calling and receiving.

[0059] (3) Example of operation flow 4 is a diagram showing an example of an operation flow of the advertisement presentation system 1 according to this embodiment, where a description of conventional signaling used in call control will be omitted as appropriate.

[0060] In step S1, the terminal device 200a (calling terminal) accepts a call operation from a calling user on the advertisement-supported call application. Specifically, the terminal device 200a (calling terminal) accepts an operation by the calling user to select a call partner (i.e., a called user) and also accepts an operation to select a call button (call button).

[0061] In step S2, the terminal device 200a (calling terminal) transmits a call notification including information indicating the selected called user and information indicating the calling user to the server device 100. Such a call notification may be, for example, a SIP INVITE message.

[0062] In step S3, the server device 100 acquires advertising information that matches the attributes of the calling user in response to the call notification in step S2, and distributes the acquired advertising information to the terminal device 200a (calling terminal). Such distribution may be streaming distribution.

[0063] In step S4, the terminal device 200a (originating terminal) starts presenting the advertising information received from the server device 100. In this embodiment, since the advertising information is video content, the terminal device 200a both displays video and outputs audio. However, if the terminal device 200a is set to mute (e.g., silent mode), the terminal device 200a (originating terminal) may display video without outputting audio. At the start of presentation of the advertising information or immediately after the start of presentation of the advertising information, the terminal device 200a (originating terminal) displays an operation object (e.g., a skip button) for accepting an operation to skip the advertisement. When presenting the advertising information, the terminal device 200a (originating terminal) may display information (e.g., text or an icon) that the call origination process is on hold.

[0064] In step S5, the terminal device 200a (originating terminal) checks whether or not it has accepted an operation to skip the advertisement. If it has accepted an operation to skip the advertisement (step S5: YES), in step S6, the terminal device 200a (originating terminal) transmits a skip notification to the server device 100 indicating that it has accepted the skip operation. If the server device 100 receives the skip notification, it does not grant a reward to the originating user (does not perform the skip S9 process).

[0065] On the other hand, if the advertisement skip operation is not accepted (step S5: NO), in step S7, the terminal device 200a (originating terminal) completes advertisement presentation for a predetermined time. In this case, in step S8, the terminal device 200a (originating terminal) may transmit a notification indicating completion of advertisement presentation to the server device 100. In step S9, the server device 100 performs processing to grant a reward to the originating user in response to completion of advertisement presentation for a predetermined time. Furthermore, the terminal device 200a (originating terminal) may display information (for example, text or an icon) indicating that the call processing is in progress. The terminal device 200a (originating terminal) may present advertisement information different from the advertisement information that has been presented since step S4, from the start of the call processing until the call is established.

[0066] In step S10, the server device 100 transmits an incoming call notification including information indicating the calling user to the terminal device 200b (called terminal). Such an incoming call notification may be, for example, a SIP INVITE message.

[0067] In step S11, the terminal device 200b (receiving side terminal) detects an incoming call. If the terminal device 200b (receiving side terminal) is powered off or out of service area, the flow ends without detecting the incoming call.

[0068] In step S12, the terminal device 200b (the receiving terminal) may transmit to the server device 100 a notification indicating that an incoming call has been detected.

[0069] In step S13, the server device 100 acquires advertising information that matches the attributes of the receiving-side user, and distributes the acquired advertising information to the terminal device 200b (receiving-side terminal). Such distribution may be streaming distribution.

[0070] In step S14, the terminal device 200b (receiving terminal) starts presenting the advertising information received from the server device 100. In this embodiment, since the advertising information is video content, the terminal device 200b (receiving terminal) both displays video and outputs audio. However, if the terminal device 200b is set to mute (e.g., silent mode), the terminal device 200b (receiving terminal) may display video without outputting audio (and may also notify the user of an incoming call by vibration).

[0071] The terminal device 200b (receiving side terminal) displays an operation object (e.g., a skip button) for accepting a skip operation when starting to present the advertising information or immediately after starting to present the advertising information. Furthermore, the terminal device 200b (receiving side terminal) may display information (e.g., text or an icon) that indicates that the incoming call (answer) is on hold when presenting the advertising information to the receiving side user. Furthermore, the terminal device 200b (receiving side terminal) may display information indicating the caller (e.g., the caller's name). When presenting the advertising information to the receiving side user, the terminal device 200b (receiving side terminal) may display an operation object (e.g., a response rejection button) for accepting a response rejection operation to reject an incoming call response.

[0072] In step S15, the terminal device 200b (receiving side terminal) checks whether or not it has accepted an operation to skip the advertisement. If it has accepted an operation to skip the advertisement (step S15: YES), in step S16, the terminal device 200b (receiving side terminal) transmits a skip notification to the server device 100 indicating that it has accepted the skip operation. If the server device 100 receives the skip notification, it does not grant a reward to the receiving side user (does not perform the process of skip S20).

[0073] On the other hand, if the advertisement skip operation (and the response rejection operation) is not accepted (step S15: NO), in step S17, the terminal device 200b (receiving side terminal) completes advertisement presentation for a predetermined time. In this case, the terminal device 200b (receiving side terminal) may transmit a notification indicating the completion of advertisement presentation to the server device 100. Also, in step S18, the terminal device 200b (receiving side terminal) checks whether or not an incoming call response operation has been accepted. If a timeout occurs without accepting an incoming call response operation (step S18: NO), or if the calling side user has terminated the outgoing call process, no reward is given to the called side user (the process of skip S20 is not performed), and this flow ends. On the other hand, if the incoming call response operation is accepted (step S18: YES), in step S19, the terminal device 200b (receiving side terminal) transmits an incoming call response notification to the server device 100. In step S20, the server device 100 performs a process of giving a reward to the called side user in response to receiving the incoming call response notification.

[0074] In step S21, the server device 100 establishes a call session between the terminal device 200a (calling terminal) and the terminal device 200b (receiving terminal), and the call using this session is started.

[0075] (4) Example of change A modification of the above-described embodiment will now be described. Fig. 5 is a diagram showing the configuration of a server device 100 according to this modification.

[0076] The server device 100 according to this modified example further includes a state determination unit 138 that determines the usage state of the terminal device 200a (originating terminal). In this modified example, the originating advertisement control unit 132 determines the content of the advertisement information to be presented to the originating user according to the usage state of the terminal device 200a (originating terminal). This makes it possible to adaptively present advertisements with appropriate content according to the usage state of the terminal device 200a (originating terminal).

[0077] For example, the state determination unit 138 determines whether the terminal device 200a (originating terminal) is in a proximity state in which the audio output means of the terminal device 200a (originating terminal) is used in proximity to the ear or the vicinity thereof of the originating user. If it is determined that the terminal device is in a proximity state, the originating advertisement control unit 132 causes the terminal device 200a (originating terminal) to output audio (audio content) as advertisement information. On the other hand, if it is determined that the terminal device is not in a proximity state, the originating advertisement control unit 132 causes the terminal device 200a (originating terminal) to display video (video content) as advertisement information.

[0078] To explain this modification, a configuration example of a smartphone, which is an example of the terminal device 200, will be described below. FIG. 6 is a front view of the terminal device 200 according to the modification. The terminal device 200 has an upper speaker 201, a sensor 202, and a camera 203 above a display 204 (touch panel display). The sensor 202 includes a proximity sensor. The sensor 202 may include an illuminance sensor. The upper speaker 201 is used to output audio during a call with the terminal device 200 held to the user's ear. The terminal device 200 has a lower speaker 206 and a microphone 205 below the display 204. The lower speaker 206 is used to output audio during a hands-free call.

[0079] Using the sensor 202 (proximity sensor) of the terminal device 200, it can be determined whether the upper speaker 201 of the terminal device 200 is in a state of proximity to the user's body (proximity state). Alternatively, such determination may be made by image recognition using an image captured by the camera 203. Alternatively, such determination may be made depending on whether the user has selected hands-free calling (i.e., when hands-free calling is selected, it may be determined that the upper speaker 201 is not in a proximity state).

[0080] In the proximity state, it is appropriate to use audio advertisements as advertisement information because the user cannot see the display 204 of the terminal device 200. On the other hand, in the non-proximity state, the user can see the display 204 of the terminal device 200, so by using video advertisements as advertisement information, advertisements with a larger amount of information can be presented to the user.

[0081] FIG. 7 is a diagram showing an example of an operation flow of the advertisement presentation system 1 according to this modified example.

[0082] Step S1 is the same as in the above-described embodiment, except that the terminal device 200a (calling terminal) acquires detection information from the sensor 202 (proximity sensor) and / or information on whether hands-free calling is selected or not.

[0083] In step S101, the terminal device 200a (calling terminal) transmits a call notification to the server device 100, and also transmits state information based on detection information of the sensor 202 (proximity sensor) and / or selection / non-selection information of the hands-free call to the server device 100. The state information may be information indicating the result of determination by the terminal device 200a (calling terminal) as to whether or not it is in a proximity state, or may be audio / video selection information based on the result, or may be the detection information of the sensor 202 (proximity sensor) and / or selection / non-selection information of the hands-free call.

[0084] In step S102, if the server device 100 determines that it is in a proximity state, it decides to present audio (audio content) as advertising information. On the other hand, if it determines that it is not in a proximity state, it decides to present video (video content) as advertising information. Then, the server device 100 acquires advertising information that matches the attributes of the calling user from the advertising information of the determined advertising type, and delivers the acquired advertising information to the terminal device 200a (calling terminal). Subsequent operations are the same as those in the above-described embodiment.

[0085] (5) Other embodiments In the above embodiment, the case where the call is made by IP telephone and the terminal device 200 is a mobile terminal has been mainly described, but the terminal device 200 may also be a fixed telephone terminal. The fixed telephone terminal may be a terminal that supports IP telephone (packet switching) calls, or may be a terminal that supports conventional circuit switching calls. When making a circuit switching call using a fixed telephone terminal, the skip operation may be performed by pressing a predetermined button (for example, the "#" button or the "0" button). When using a fixed telephone terminal, the advertising information may be audio-only advertising information (audio content).

[0086] In the above embodiment, an example has been described in which the call control unit 131, the calling side advertising control unit 132, the outgoing call control unit 133, the calling side reward control unit 134, the called side advertising control unit 135, the incoming call control unit 136, and the called side reward control unit 137 are provided in the server device 100, but at least one of these functional units may be provided in the terminal device 200 rather than in the server device 100. For example, at least one of the calling side advertising control unit 132 and the outgoing call control unit 133 may be provided in the terminal device 200a (calling side terminal). At least one of the called side advertising control unit 135 and the incoming call control unit 136 may be provided in the terminal device 200b (called side terminal).

[0087] The operational flows and operational examples in the above-described embodiments do not necessarily have to be executed in chronological order according to the order shown in the flow diagrams. For example, steps in the operations may be executed in an order different from that shown in the flow diagrams, or may be executed in parallel. Furthermore, some steps in the operations may be deleted, or additional steps may be added to the process.

[0088] A program may be provided that causes a computer to execute the operations according to the above-described embodiments. The program may be recorded on a computer-readable medium. The computer-readable medium can be used to install the program on a computer. Here, the computer-readable medium on which the program is recorded may be a non-transitory storage medium. The non-transitory storage medium is not particularly limited, and may be, for example, a storage medium such as a CD-ROM or a DVD-ROM.

[0089] As used in this disclosure, the terms "based on" and "depending on" do not mean "based only on" or "depending only on," unless expressly stated otherwise. The term "based on" means both "based only on" and "based at least in part on." Similarly, the term "depending on" means both "depending only on" and "depending at least in part on." Furthermore, the terms "include," "comprise," and variations thereof do not mean including only the listed items, but may include only the listed items, or may include additional items in addition to the listed items. Furthermore, the term "or" as used in this disclosure is not intended to mean an exclusive or. In this disclosure, when articles are added by translation, such as a, an, and the in English, these articles are intended to include the plural unless the context clearly indicates otherwise.

[0090] The above describes the embodiments in detail with reference to the drawings, but the specific configuration is not limited to that described above, and various design changes can be made within the scope that does not deviate from the gist of the invention.

[0091] (6) Supplementary notes The following additional notes will be given regarding the features of the above-described embodiment.

[0092] Appendix 1 a calling-side advertisement control means (132) for starting to present advertisement information at the calling-side terminal in response to the calling-side terminal receiving a call origination operation from the calling-side user; a call control means (133) for starting a call process to establish the call in response to the fact that the caller terminal has not received a skip operation from the caller user to skip the presentation of the advertising information and the advertisement has been presented for a predetermined time, or in response to the fact that the caller terminal has received the skip operation from the caller user; and a sender-side reward control means (134) for performing a process of granting a reward for the advertisement presentation to the sender-side user in response to the advertisement presentation being performed for a predetermined time without receiving the skip operation. Advertisement presentation system.

[0093] Appendix 2 The sending-side reward control means, in response to the fact that the advertisement presentation has not been performed for the predetermined time after receiving the skip operation, performs control so as not to grant a reward for the advertisement presentation to the sending-side user. 2. An advertising presentation system as described in appendix 1.

[0094] Appendix 3 The calling-side advertisement control means presents, at the calling-side terminal, advertisement information different from the advertisement information during the period from when the calling process is started until the call is established. 3. An advertising presentation system according to claim 1 or 2.

[0095] Appendix 4 Further provided is a calling-side status determination means (138) for determining the use status of the calling-side terminal, The sending-side advertisement control means determines the content of the advertisement information to be presented to the sending-side user according to the usage state of the sending-side terminal. An advertisement presentation system according to any one of appendices 1 to 3.

[0096] Appendix 5 the calling-side state determination means determines whether or not the audio output means of the calling-side terminal is in a proximity state where it is used in proximity to the calling-side user's ear or the vicinity thereof; The sender advertisement control means When it is determined that the proximity state exists, a voice is output to the calling terminal as the advertising information; If it is determined that the proximity state is not established, a video is displayed on the calling terminal as the advertising information. 5. An advertising presentation system according to claim 4.

[0097] Appendix 6 a receiving-side advertisement control means (135) for starting to present advertisement information at the receiving-side terminal in response to the receiving-side terminal detecting the incoming call; and an incoming call control means (136) for enabling an incoming call response for establishing the call in response to the fact that the incoming call terminal has not received a skip operation from the incoming call user to skip the presentation of the advertising information and the advertisement has been presented for a predetermined time, or in response to the fact that the incoming call terminal has received the skip operation from the incoming call user. An advertisement presentation system according to any one of appendices 1 to 5.

[0098] Appendix 7 The system further comprises a receiving-side reward control means (137) for performing processing to grant a reward for the advertisement presentation to the receiving-side user in response to the receiving-side user having presented the advertisement for a predetermined time without receiving the skip operation from the receiving-side user and having received the operation to respond to the incoming call from the receiving-side user. 7. An advertising presentation system according to claim 6.

[0099] Appendix 8 The receiving-side reward control means controls the receiving-side user so that a reward for the advertisement presentation is not given to the receiving-side user in response to the advertisement presentation not being performed for a predetermined time after receiving the skip operation from the receiving-side user. 8. An advertising presentation system according to claim 7.

[0100] Appendix 9 The receiving-side reward control means controls so as not to give the receiving-side user a reward for the advertisement presentation when the receiving-side user does not accept the skip operation from the receiving-side user and the advertisement presentation is performed for a predetermined time, and when the receiving-side user does not accept the operation of answering the call. 9. An advertisement presentation system according to claim 7 or 8.

[0101] Appendix 10 The receiving-side reward control means performs processing to grant a reward for the advertisement presentation to the receiving-side user in response to the advertisement presentation being performed for a predetermined time without receiving the skip operation from the receiving-side user and receiving an operation to reject a response from the receiving-side user. An advertisement presentation system according to any one of appendices 7 to 9.

[0102] Appendix 11 The receiving-side advertisement control means automatically skips presentation of advertisement information at the receiving-side terminal when the calling-side user performs the skip operation. An advertisement presentation system according to any one of appendices 6 to 10.

[0103] Appendix 12 Advertisement presentation system a caller advertisement control step of starting presentation of advertisement information at the caller terminal in response to the caller terminal receiving a call origination operation from the caller user; an outgoing call control step of starting an outgoing call process to establish the call in response to the fact that the advertisement presentation has been performed for a predetermined time without the outgoing call terminal receiving a skip operation to skip the presentation of the advertisement information from the outgoing call user, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user; a sender-side reward control step of performing a process of granting a reward for the advertisement presentation to the sender-side user in response to the advertisement presentation being performed for a predetermined time without receiving the skip operation. program. [Explanation of symbols]

[0104] 1: Advertising presentation system 5: Network 100: Server device 110: Communications Department 120: Storage section 130: Processing section 131: Call control unit 132: Caller advertisement control unit 133: Call control section 134: Reward control unit on sending side 135: Call-side advertising control unit 136: Incoming call control section 137: Reward control unit on the receiving side 138: Status determination unit 200: Terminal device 200a: Terminal device (calling terminal) 200b: Terminal device (receiving terminal) 201: Upper speaker 202: Sensor 203: Camera 204: Display 205:Mike 206: Lower speaker

Claims

1. a calling-side advertisement control means for starting to present advertisement information at the calling-side terminal in response to the calling-side terminal receiving a call origination operation from the calling-side user; an outgoing call control means for starting an outgoing call process to establish the call in response to the fact that the advertisement presentation has been performed for a predetermined time without the outgoing call terminal receiving a skip operation from the outgoing call user to skip the presentation of the advertisement information, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user; and a sender-side reward control means for performing a process of granting a reward for the advertisement presentation to the sender-side user in response to the advertisement presentation being performed for a predetermined period of time without receiving the skip operation. Advertisement presentation system.

2. The sending-side reward control means, in response to the fact that the advertisement presentation has not been performed for the predetermined time after receiving the skip operation, performs control so as not to grant a reward for the advertisement presentation to the sending-side user. The advertisement presentation system according to claim 1 .

3. The calling-side advertisement control means presents, at the calling-side terminal, advertisement information different from the advertisement information during the period from when the calling process is started until the call is established. The advertisement presentation system according to claim 1 .

4. further comprising a calling-side status determination means for determining a usage status of the calling-side terminal; The sending-side advertisement control means determines the content of the advertisement information to be presented to the sending-side user according to the usage state of the sending-side terminal. The advertisement presentation system according to any one of claims 1 to 3.

5. the calling-side state determination means determines whether or not the audio output means of the calling-side terminal is in a proximity state where it is used in proximity to the calling-side user's ear or the vicinity thereof; The sender advertisement control means When it is determined that the proximity state exists, a voice is output to the calling terminal as the advertising information; If it is determined that the proximity state is not established, a video is displayed on the calling terminal as the advertising information. The advertisement presentation system according to claim 4 .

6. a receiving-side advertisement control means for starting to present advertisement information at the receiving-side terminal in response to the receiving-side terminal detecting the incoming call; and an incoming call control means for enabling an incoming call response to establish the call in response to the fact that the incoming call terminal has presented the advertisement for a predetermined time without receiving a skip operation to skip the presentation of the advertisement information from the incoming call user, or in response to the fact that the incoming call terminal has received the skip operation from the incoming call user. The advertisement presentation system according to any one of claims 1 to 3.

7. The telephone system further includes a receiving-side reward control means for performing processing to grant a reward to the receiving-side user for the advertisement presentation when the advertisement presentation is performed for a predetermined time without receiving the skip operation from the receiving-side user and when the operation to respond to the incoming call is received from the receiving-side user. The advertisement presentation system according to claim 6 .

8. The receiving-side reward control means controls the receiving-side user so that a reward for the advertisement presentation is not given to the receiving-side user in response to the advertisement presentation not being performed for a predetermined time after receiving the skip operation from the receiving-side user. The advertisement presentation system according to claim 7 .

9. The receiving-side reward control means controls so as not to give the receiving-side user a reward for the advertisement presentation when the receiving-side user does not accept the skip operation from the receiving-side user and the advertisement presentation is performed for a predetermined time, and when the receiving-side user does not accept the operation of answering the call. The advertisement presentation system according to claim 7 .

10. The receiving-side reward control means performs processing to grant a reward for the advertisement presentation to the receiving-side user in response to the advertisement presentation being performed for a predetermined time without receiving the skip operation from the receiving-side user and receiving an operation to reject a response from the receiving-side user. The advertisement presentation system according to claim 7 .

11. The receiving-side advertisement control means automatically skips presentation of advertisement information at the receiving-side terminal when the calling-side user performs the skip operation. The advertisement presentation system according to claim 6 .

12. Advertisement presentation system a caller advertisement control step of starting presentation of advertisement information at the caller terminal in response to the caller terminal receiving a call origination operation from the caller user; an outgoing call control step of starting an outgoing call process to establish the call in response to the fact that the advertisement presentation has been performed for a predetermined time without the outgoing call terminal receiving a skip operation to skip the presentation of the advertisement information from the outgoing call user, or in response to the fact that the outgoing call terminal receives the skip operation from the outgoing call user; a sender-side reward control step of performing a process of granting a reward for the advertisement presentation to the sender-side user in response to the advertisement presentation being performed for a predetermined time without receiving the skip operation. program.

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