Advertisement presentation system and program

Abstract

To improve convenience for a user while advertisement information to various users involved in a call can be presented.MEANS FOR SOLVING THE PROBLEM: An advertisement presentation system includes: transmission-side advertisement control means that starts presentation of advertisement information in a transmission-side terminal in response to the transmission-side terminal receiving a call transmission operation from a transmission-side user; transmission control means that starts a transmission process for establishing the call in response to advertisement presentation being performed for a predetermined time without the transmission-side terminal receiving a skip operation for skipping presentation of the advertisement information from the transmission-side user or in response to the transmission-side terminal receiving the skip operation from the transmission-side user; and transmission-side reward control means that performs a process of giving a reward for the advertisement presentation to the transmission-side user in response to the advertisement presentation being performed for the predetermined time without receiving the skip operation.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to an advertisement presentation system and a program. [Background technology]

[0002] Conventionally, advertising information is output as a ring tone output by the receiving party when a phone call (call) is received. Advertisement presentation systems have been proposed (see Patent Documents 1 to 3). Some of them offer rewards to users for presenting advertising information. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2002-300286 [Patent Document 2] Japanese Patent Application Laid-Open No. 2002-252727 [Patent Document 3] Japanese Patent Application Laid-Open No. 2016-102968 Summary of the Invention [Problem to be solved by the invention]

[0004] Conventionally proposed advertising presentation systems mainly target the ring tone output on the receiving side. However, the details of the technology used to properly present advertising information on the sending side are not mentioned. There is room for improvement in terms of being able to present advertising information to a variety of users involved in calls.

[0005] Also, depending on the actual user situation, it may be more cost-effective to make a call quickly than to receive a reward by viewing advertising information. There are cases where priority is given to the start of a period, but in the conventional advertising presentation system, The presentation control of the information cannot be adaptively performed according to the user's situation, resulting in low user convenience. There is a problem.

[0006] Therefore, the present invention is capable of presenting advertising information to various users involved in a call while The present invention aims to provide an advertisement presentation system and program that are more convenient for users. [Means for solving the problem]

[0007] The advertisement presentation system according to the first aspect is a system for receiving a call from a calling terminal when a calling user operates the calling terminal to make a call. In response to receiving the advertisement, the calling terminal starts presenting the advertisement information. a skip operation for skipping the presentation of the advertising information from a sending user; The advertisement presentation for a predetermined time was performed without the calling terminal accepting the skip operation, or In response to the caller terminal receiving the call from the caller user, A call control means for starting a call process and a call control means for providing an advertisement for a predetermined time without accepting the skip operation. In response to the advertisement presentation, a process of giving a reward for the advertisement presentation to the sender user is performed. and a sender-side reward control means for performing the above.

[0008] The program according to the second aspect includes a program for receiving a call from a calling user at a calling terminal in an advertisement presentation system. In response to receiving a call origination operation, the calling terminal starts presenting advertising information. A sending side advertising control step for starting the sending side advertising information and a skip operation for skipping the presentation of the advertising information are performed. The advertisement was presented for a predetermined period of time without being accepted by the calling terminal from the calling user, or In response to the call originating terminal receiving the skip operation from the call originating user, a call control step for starting a call process for establishing a call; In accordance with the advertisement presentation for a predetermined period of time without interruption, the sender will receive a reward for the advertisement presentation. and a sender-side reward control step for performing processing to grant the reward to the user. [Effects of the Invention]

[0009] According to one aspect of the present invention, it is possible to present advertising information to a variety of users involved in a call, It is possible to provide an advertisement presentation system and program that are more convenient for users. [Brief explanation of the drawings]

[0010] [Figure 1] 1 is a diagram illustrating a configuration example of an advertisement presentation system according to an embodiment. [Figure 2] FIG. 2 is a diagram illustrating an example of the configuration of a server device according to an embodiment. [Figure 3] FIG. 4 is a diagram illustrating an example of information stored in a storage unit of the server device according to the embodiment. [Figure 4] FIG. 2 is a diagram illustrating an example of an operation flow of the advertisement presentation system according to the embodiment. [Figure 5] FIG. 10 is a diagram illustrating a configuration of a server device according to a modified example. [Figure 6] FIG. 10 is a front view of a terminal device according to a modified example. [Figure 7] FIG. 10 is a diagram illustrating an example of an operation flow of an advertisement presentation system according to a modified example. DETAILED DESCRIPTION OF THE INVENTION

[0011] An advertisement presentation system according to an embodiment will be described with reference to the drawings. In the drawings, the same or similar parts are denoted by the same or similar reference numerals.

[0012] (1) System configuration example FIG. 1 is a diagram showing an example of the configuration of an advertisement presentation system 1 according to this embodiment.

[0013] The advertisement presentation system 1 according to this embodiment includes a server device 100 and a plurality of terminal devices 200. The server device 100 and each terminal device 200 are connected to a network. They are connected to the network 5 and can communicate with each other via the network 5. The network 5 includes the Internet. The network 5 is a LAN (Local Area Network). network and / or WAN (Wide Area Network). stomach.

[0014] The server device 100 is an information processing device that executes information processing according to this embodiment. The server device 100 may also be used as a general-purpose computer such as a workstation or PC. It is logically possible to do this through cloud computing (distributed computing). That is, the server device 100 may be configured as a single computer. In this embodiment, the server device 100 is a A call control function for establishing calls between the users and an advertisement display function for displaying advertisement information to the users. The server device 100 is a server that provides a call control function and a server that provides an advertisement presentation function. The functions may be divided into a server that provides the

[0015] In this embodiment, a call refers to a voice call using the Internet Protocol (IP). The main focus is on IP telephones, which are phone calls. The calls are video calls, which are calls that involve video. It may be a voice call that does not involve video.

[0016] Each terminal device 200 may be, for example, a smartphone, a tablet terminal, a wearable terminal, The terminal device 200 is a fixed terminal such as a desktop PC. Each terminal device 200 may be an interface with a user and a network 5 The interface with the user is a display means (display It includes a voice input means (a microphone), a voice output means (a speaker), and an operation input means. The operation input means may be, for example, a touch pad (or a touch panel display), The interface with the network 5 may include at least one of a mouse and a keyboard. The interface has at least one of a wired communication interface and a wireless communication interface. Includes one.

[0017] In this embodiment, each terminal device 200 is provided with a call service ( The application (software) for the "advertising-supported calling service" is In addition, the user of each terminal device 200 may use the advertisement-supported call service. The user has an account on the server device 100 and the account information (user information) is registered in the server device 100. It is assumed that there are

[0018] In the following description of the embodiment, the user of the terminal device 200a is referred to as a caller user, and the terminal device 20 Let us consider a scenario in which a call is made via IP phone with the user of 0b as the called user. The terminal device 200a is also referred to as a calling terminal, and the terminal device 200b is also referred to as a called terminal.

[0019] (2) Example of server configuration FIG. 2 is a diagram showing an example of the configuration of the server device 100 according to this embodiment.

[0020] The server device 100 includes a communication unit 110, a storage unit 120, and a processing unit 130. The receiving unit 110, the storage unit 120, and the processing unit 130 are interconnected by a bus or the like (not shown). is connected.

[0021] The communication unit 110 communicates with other devices (e.g., The communication unit 110 may communicate with the terminal device 200 via a wired connection. The storage unit 120 may include, for example, a ROM (Read Only Memory). Memory), RAM (Random Access Memory), and auxiliary storage The program executed by the processing unit 130 is For example, the processing unit 13 stores the information in the ROM and / or the auxiliary storage device of the storage unit 120. 0 consists of one or more processors.

[0022] In this embodiment, the storage unit 120 stores information about each user as shown in FIG. It has a user database (DB) that stores information about each advertisement, and an advertisement DB that stores information about each advertisement. do.

[0023] As shown in FIG. 3(a), information about each user (account) stored in the user DB is The user ID, name, phone number, attribute information, and reward information are included in each user ID. The information about the user (account information) may include a password.

[0024] The user ID uniquely identifies each user in the advertisement-supported call service according to this embodiment. This is the ID.

[0025] Name is not required information, but it is the username displayed on the ad-supported calling service. The name may be a nickname.

[0026] The phone number is not required for IP phones, but it must be a mobile phone number (or a landline number). It's okay to have it.

[0027] The attribute information is information about the attributes of the user, such as age (generation) and gender. may be referred to when determining the content of the advertisement to be presented to the user.

[0028] The reward information is information indicating a reward to be given in response to viewing of the advertisement information. Points are accumulated over a specified period (for example, one month), granted to users over a specified period, and are used for a specified period. Rewards may be in the form of money or its substitute, i.e., anything having monetary value. For example, the reward may be a payment to a bank account linked to the user's account. It can be money transferred to an account, or it can be a payment application (barcode, stamp, etc.). (Apps that allow payments using black-type 2D codes or matrix-type 2D codes, etc.) The reward may be a cryptocurrency or a virtual currency using blockchain technology. It may be a gift certificate or a cash gift certificate.

[0029] As shown in FIG. 3(b), the information about each advertisement includes an advertisement ID, attribute information, and advertisement tag. The information about each advertisement may include information about the advertiser.

[0030] The advertisement ID is an ID that uniquely identifies each advertisement.

[0031] The attribute information is information that indicates the attributes of the target user.

[0032] The ad type is not essential information, but it can be, for example, whether it is a video ad or an audio ad. A video advertisement is an advertisement that includes both an advertisement video and an advertisement audio. In this embodiment, the advertisement is a video advertisement. An example will be explained. Note that the use of such different types of advertisements will be explained in detail in the implementation form. This will be explained in a modified example of the embodiment.

[0033] The advertisement information is content used as an advertisement. In this embodiment, the content is This is mainly assumed to be video content that includes audio, but the content may also include audio content. The content may be a predetermined playback time (for example, 5 seconds). The predetermined time may be variably set for each user. The more points, the more rewards may be awarded.

[0034] As shown in FIG. 2, the processing unit 130 executes a program (software) stored in the storage unit 120. By executing the software, the call control unit 131, the call origination side advertisement control unit 132, and the call origination side advertisement control unit 133 are A control unit 133, a sending side reward control unit 134, a receiving side advertisement control unit 135, and a receiving control unit 1 36 and the receiving side reward control unit 137. While communicating with the terminal device 200 via the Perform information processing.

[0035] The call control unit 131 executes a predetermined process for realizing call control in an IP phone application. The call control is based on the protocol. The protocol is H.323 or SIP (Session Initiation Protocol). n Initiation Protocol), etc.

[0036] The caller advertisement control unit 132 receives a call from the caller user from the terminal device 200a (caller terminal). In response to the reception of the calling operation, the terminal device 200a (calling terminal) receives the advertising information. For example, the caller advertisement control unit 132 starts presenting information that matches the attributes of the caller user. Acquire advertising information and distribute the acquired advertising information to the terminal device 200a (transmitting terminal). The advertisement information is presented to the user on the sending side. In this embodiment, the advertisement information is output as a video content. Therefore, the terminal device 200a displays both video and audio. If the terminal device 200a is set to mute (for example, silent mode), The calling terminal may display video without outputting audio.

[0037] When presenting advertising information to a calling user, the calling-side advertising control unit 132 An operation object to accept the skip operation to skip the presentation (e.g., skip For example, a caller advertisement system may be used. The control unit 132 may execute a skip command at the start of presentation of the advertisement information or immediately after the start of presentation of the advertisement information. An operation object for accepting an operation is displayed on the terminal device 200a (calling terminal). When the operation object is selected by the originating user, the terminal device 20 notifies the user of the selection. 0a (calling terminal) notifies the server device 100, and the server device 100 skips the Detects the tap operation.

[0038] The outgoing call control unit 133 receives a skip operation from the outgoing call user through the terminal device 200a (outgoing call terminal ) was not accepted and the advertisement was presented for a specified time, or the skip operation was In response to the reception of the call from the terminal device 200a (calling terminal), For example, the outgoing call control unit 133 starts the outgoing call process without a skip operation. When it detects that the advertisement presentation has been completed after a set period of time, it starts the call processing. Alternatively, when the call control unit 133 detects that a skip operation has been performed, it stops the call processing. The call origination process starts by sending an incoming call notification to the terminal device 200a (call origination terminal). This may include:

[0039] The sender's reward control unit 134 receives the skip operation and presents the advertisement for a predetermined time. In response to the completion of the advertisement presentation to the sending user (i.e., the completion of the advertisement presentation to the sending user), The process of giving a reward for the presentation to the user on the sending side. For example, The fixed time is 5 seconds, and the sender reward control unit 134 sets a reward of 0.5 for 5 seconds of advertisement viewing. A reward of yen may be given to the sending user.

[0040] On the other hand, the sender's reward control unit 134 receives a skip operation and displays the advertisement for a predetermined time. In response to the fact that the call was not received (i.e., the calling user performed a skip operation), Control is performed so that a reward for the advertisement presentation is not given to the sending user.

[0041] In this way, according to this embodiment, it is possible to present advertising information on the calling side, and The advertisement information can be presented not only to the user on the receiving side but also to the user on the sending side. Completing the ad will provide rewards, increasing motivation to complete the ad and attracting sufficient advertising. This can have an advertising effect.

[0042] Also, depending on the circumstances of the calling user, it may be more convenient to make a call quickly than to receive a reward by viewing advertising information. For example, if you want to inform the called user of an urgent matter, In this case, it is assumed that the calling user wants to prioritize early start of the call. In this mode, although no rewards are received, the user can skip the advertisements. This can improve convenience for the calling user.

[0043] Therefore, according to this embodiment, it is possible to present advertising information to a variety of users while also being able to It is possible to realize an advertisement presentation system 1 with improved convenience.

[0044] In this embodiment, the caller advertisement control unit 132 receives the call from the time the call processing is started until the call is established. During this time, the terminal device 200a( The different advertising information may be presented at the calling terminal. If you skip the ad, it may not be displayed for a sufficient amount of time, so it may not be eligible for rewards. Alternatively, if the receiving user does not skip the advertisement presentation, the different advertisement information may be: Since it may be an advertisement presented in sufficient time, it may be eligible for a reward. If the receiving user does not skip the advertisement presentation, the reward control unit 134 The calling user is rewarded for watching the advertisement, and if the called user skips the advertisement presentation, In this case, the sending user is not given a reward for viewing the different advertising information. Good too.

[0045] The called party advertisement control unit 135 detects an incoming call when the terminal device 200b (called party terminal) detects an incoming call. In response to this, the terminal device 200b (the receiving terminal) starts presenting the advertising information. For example, the called party advertisement control unit 135 acquires advertisement information that matches the attributes of the called party user, and The advertisement information is delivered to the terminal device 200b (receiving side terminal) so that the advertisement information is received. In this embodiment, the advertisement information is a video content, and is therefore presented to the terminal device. 200b (the receiving terminal) performs both video display and audio output. If the terminal device 200b is set to mute (for example, silent mode), The terminal may display the video without outputting the audio (and may also vibrate) (You may be notified of an incoming call by pressing the

[0046] When presenting advertising information to a receiving user, the receiving side advertising control unit 135 An operation object to accept the skip operation to skip the presentation (e.g., skip For example, a receiving-side advertisement system may be used. The control unit 135 may execute a skip command at the start of presentation of the advertisement information or immediately after the start of presentation of the advertisement information. An operation object for accepting an operation is displayed on the terminal device 200b (the receiving terminal). When the operation object is selected by the receiving user, the terminal device 20 notifies the user of the selection. 0b (the receiving terminal) notifies the server device 100, and the server device 100 skips the Detects the tap operation.

[0047] Here, the called party advertisement control unit 135, when presenting advertisement information to the called party user, The terminal device 200b displays information (for example, text or an icon) indicating that the call (or response) is on hold. Furthermore, the called party advertisement control unit 135 may display the caller's name on the called party terminal. Information (for example, the name of the caller) may be displayed on the terminal device 200b (the called terminal). For example, the called-side advertisement control unit 135 may send a message such as "An incoming call from Mr. / Ms. ____ is on hold." The text may be displayed on the terminal device 200b (the receiving terminal).

[0048] Furthermore, the called party advertisement control unit 135 may also be configured to, when presenting advertisement information to the called party user, An operation object (such as a reject button) to accept the reject response operation. ) may be displayed on the terminal device 200b (the receiving terminal). If this is the case (i.e., if the call response is rejected), the called party advertisement control unit 135 Alternatively, the information presentation may be terminated and the operation may be terminated without proceeding to any further processing.

[0049] The incoming call control unit 136 receives a skip operation from the called-side user and sends it to the terminal device 200b (the called-side terminal ) was not accepted and the advertisement was presented for a predetermined time (i.e., The advertisement presentation is completed), or a skip operation is performed by the receiving user on the terminal device 200b (the receiving side In response to the reception of the call, the receiving terminal (the terminal that receives the call) makes the call available for response to establish the call. For example, the incoming call control unit 136 may display an advertisement for a predetermined period of time without a skip operation being performed. When it is detected that the advertisement presentation has been completed, the device makes the call response possible. When the incoming call control unit 136 detects that a skip operation has been performed, the incoming call control unit 136 sets the device in a state where an incoming call can be answered. To enable answering a call means to set the phone to the answering state in order to accept the call answering operation. Alternatively, the terminal device 200b (the receiving terminal) may display an answer button. Alternatively, the answer button may be changed from an invalid state to an active state. In addition to the call answer button, a call reject button is also displayed on the terminal device 200b (the call receiving terminal). You may also have them show you.

[0050] The receiving side reward control unit 137 does not accept a skip operation from the receiving side user and waits for a predetermined time. In response to the advertisement presentation and the operation of answering the call from the receiving user, A process is performed to give a reward for the advertisement presentation to the receiving user. The predetermined time for viewing an advertisement is 5 seconds, and the receiving side reward control unit 137 A reward of 0.5 yen may be given to the sending user.

[0051] Alternatively, the receiving side reward control unit 137 may perform the predetermined operation without receiving a skip operation from the receiving side user. In response to a certain period of time of advertisement presentation and the operation of refusing to answer from the receiving user, If necessary, a process may be performed to give the recipient user a reward for the advertisement presentation.

[0052] On the other hand, the receiving side reward control unit 137 receives a skip operation (or a rejection operation) from the receiving side user. If the advertisement is not presented within the specified time after acceptance, a report regarding the advertisement presentation will be sent. The control is such that the reward is not given to the receiving user.

[0053] Furthermore, the receiving side reward control unit 137 does not accept a skip operation from the receiving side user and performs a predetermined When the caller does not respond to the call even after the time advertisement is presented In this case, the system controls so that the recipient user is not given a reward for the advertisement presentation. In this case, the receiving user may be in a situation where the receiving user cannot respond to the call, for example, the terminal device 200b (the receiving terminal ) is in the bag of the called user, or the called user is using the terminal device 200b (called terminal In such cases, the called user may be located far away from the If the user does not view the advertisement, the user is considered not to have viewed the advertisement, and no reward is given to the receiving user.

[0054] In this way, according to this embodiment, it is possible to present advertising information to the receiving side as well. The receiving user receives a reward for completing the ad viewing. This will increase the customer's motivation to do so and achieve sufficient advertising effectiveness.

[0055] Also, depending on the situation of the receiving user, it may be more convenient to receive a call quickly than to receive a reward by viewing advertising information. Therefore, in this embodiment, even though no reward is obtained, By making it possible to accept an operation to skip the notification presentation, convenience for the receiving user can be improved. can be done.

[0056] Therefore, according to this embodiment, it is possible to present advertising information to a variety of users while also being able to It is possible to realize an advertisement presentation system 1 with improved convenience.

[0057] In the above embodiment, an example in which the caller and the callee perform the skip operation separately is described. However, the skip operation may be linked between the calling side and the called side. When the calling user performs a skip operation, the notification control unit 135 The sending user automatically skips the presentation of advertising information on the calling terminal. This is done when the calling user wants to convey an urgent matter to the called user. Therefore, the called party advertisement control unit 135 detects whether the calling party has performed a skip operation. In this case, the presentation of the advertisement information on the terminal device 200b (the receiving terminal) is automatically skipped. Alternatively, the terminal device 200b (receiving side terminal) may perform a normal receiving operation.

[0058] In the above embodiment, an example in which advertisements are presented on both the calling side and the called side is described. However, it is possible to select whether to display advertisements or not. The user may be able to switch between these modes by presetting the application. The mode setting may be set separately for outgoing calls and for incoming calls.

[0059] (3) Example of operation flow FIG. 4 is a diagram showing an example of an operation flow of the advertisement presentation system 1 according to this embodiment. Of the signaling used in call control, explanation of conventional signaling will be omitted as appropriate.

[0060] In step S1, the terminal device 200a (calling terminal) executes a call application with advertisement. Specifically, the terminal device 200a (Calling terminal) is an operation for the calling user to select the other party (i.e., the called user) to call. The call button accepts the operation of selecting the call button (call button).

[0061] In step S2, the terminal device 200a (calling terminal) receives a call from the selected called user. and information indicating the calling user. Such a call notification may be, for example, a SIP INVITE message.

[0062] In step S3, the server device 100 notifies the caller in response to the call notification in step S2. The advertisement information that matches the attributes of the user is acquired, and the acquired advertisement information is sent to the terminal device 200a (transmitter Such distribution may be streaming distribution.

[0063] In step S4, the terminal device 200a (originating terminal) receives the In this embodiment, since the advertising information is video content, Therefore, the terminal device 200a displays video and outputs audio. If the terminal device 200a (the originating terminal) is set to mute (for example, silent mode), The terminal device 200a (originating terminal) may display video without outputting audio. The end of the advertisement is when the advertisement information starts to be presented or immediately after the advertisement information starts to be presented. Displays an operation object (for example, a skip button) to accept operations. When presenting the advertisement information, the device 200a (transmitting terminal) displays a message indicating that the transmission process is on hold. It may display information (eg, text or an icon).

[0064] In step S5, the terminal device 200a (the transmitting terminal) receives an operation to skip the advertisement. If an operation to skip the advertisement is received (step S5: YES), In step S6, the terminal device 200a (the calling terminal) receives the skip operation. The server device 100 sends a skip notification to the effect that the skip has been added. If a notification is received, the reward is not given to the sending user (skip S9). (Not applicable).

[0065] On the other hand, if the advertisement skip operation is not accepted (step S5: NO), step S7 At this point, the terminal device 200a (the transmitting terminal) completes the advertisement presentation for a predetermined period of time. In this case, in step S8, the terminal device 200a (the sending terminal) sends a In step S9, the server device 100 and a process of giving a reward to the sending user in response to completion of the advertisement presentation for a predetermined time. In addition, the terminal device 200a (calling terminal) transmits information indicating that the call processing is in progress. (e.g., text or an icon) may be displayed. The number is presented from step S4 onward during the period from when the outgoing call process is started until the call is established. It is also possible to present advertising information different from the advertising information previously displayed.

[0066] In step S10, the server device 100 receives an incoming call containing information indicating the calling user. Such an incoming call notification is transmitted to the terminal device 200b (the called terminal). The INVITE message may be:

[0067] In step S11, the terminal device 200b (the receiving terminal) detects an incoming call. If the terminal device 200b (the receiving terminal) is powered off or out of service area, the terminal device 200b does not detect the incoming call. Then, this flow ends.

[0068] In step S12, the terminal device 200b (the receiving terminal) detects the incoming call. A notification indicating this may be sent to the server device 100.

[0069] In step S13, the server device 100 receives advertising information that matches the attributes of the receiving user. and distributes the acquired advertising information to the terminal device 200b (the receiving terminal). The distribution may be a streaming distribution.

[0070] In step S14, the terminal device 200b (the receiving terminal) receives the In this embodiment, the advertisement information is a video content. Therefore, the terminal device 200b (the receiving terminal) displays the video and outputs the audio. If the terminal device 200b is set to mute (for example, silent mode), the terminal device 2 00b (the receiving terminal) may display the video without outputting the audio (furthermore, (You may also be notified of an incoming call by vibration.)

[0071] The terminal device 200b (receiving side terminal) starts presenting the advertisement information or Immediately after the start, an operation object (e.g., a skip button) is created to accept the skip operation. In addition, the terminal device 200b (the called-side terminal) displays the advertisement information to the called-side user. When presenting, information (e.g., text or icon) indicating that an incoming call (answer) is on hold ) may be displayed. Furthermore, the terminal device 200b (the receiving terminal) may display information indicating the caller ( For example, the name of the caller may be displayed. When presenting advertising information to a user, a call rejection operation is accepted. An operation object (for example, a reject button) may be displayed.

[0072] In step S15, the terminal device 200b (the receiving terminal) performs an operation to skip the advertisement. If an operation to skip the advertisement is accepted (step S15: YES), in step S16, the terminal device 200b (the receiving terminal) performs a skip operation The server device 100 then sends a skip notification to the server device 100. If a ticket notification is received, the receiving user is not given a reward (skip S20). (No processing is performed).

[0073] On the other hand, if the advertisement skip operation (and the response refusal operation) is not accepted (step S15 If NO, in step S17, the terminal device 200b (the receiving terminal) broadcasts the predetermined time. In this case, the terminal device 200b (the receiving terminal) indicates the completion of the advertisement presentation. In step S18, the terminal device 200b (the receiving terminal) checks whether the call response operation has been accepted. If the call times out without being accepted (step S18: NO), or if the caller If the user finishes the call processing, the reward is not given to the called user (skip S20). On the other hand, if an incoming call response operation is accepted (step In step S18, the terminal device 200b (the receiving terminal) receives the call. In step S20, the server device 100 performs a process of giving a reward to the called user in response to receiving the call response notification.

[0074] In step S21, the server device 100 connects the terminal device 200a (calling terminal) to the terminal device 200b. A call session is established between the terminal device 200b (the receiving terminal) and the The call will start.

[0075] (4) Example of change A modification of the above embodiment will be described. FIG. 5 shows the server device 100 according to this modification. FIG.

[0076] The server device 100 according to this modification determines the usage status of the terminal device 200a (calling terminal). In this modification, the originating side advertisement control unit 132 further includes a state determination unit 138 for determining whether the terminal The advertisement information to be presented to the calling user is determined according to the usage status of the terminal device 200a (calling terminal). This allows the content to be determined appropriately according to the usage status of the terminal device 200a (originating terminal). Advertisements with appropriate content can be presented adaptively.

[0077] For example, the state determination unit 138 determines whether the voice output means of the terminal device 200a (calling terminal) is transmitting a It is determined whether the device is in a proximity state where it is being used close to the ear of the other user or the vicinity thereof. When it is determined that the communication device is in a proximity state, the calling side advertisement control unit 132 receives a voice (audio) as advertisement information. On the other hand, when the terminal device 200a is not in a close proximity state, the terminal device 200b outputs the voice content to the terminal device 200a (the transmitting terminal). If it is determined that the advertisement information is not ) is displayed on the terminal device 200a (the calling terminal).

[0078] In order to explain this modification, a smartphone as an example of the terminal device 200 will be described. 6 is a diagram showing a terminal device 200 according to a modified example as viewed from the front. The terminal device 200 has a display 204 (touch panel display) on which: The device has an upper speaker 201, a sensor 202, and a camera 203. The sensor 202 detects nearby objects. The sensor 202 may include an illumination sensor. The upper speaker 201 It is used to output sound during a call when the terminal device 200 is held up to the user's ear. The terminal device 200 has a lower speaker 206 and a microphone 205 below the display 204. The lower speaker 206 is used to output sound during hands-free calling. do.

[0079] Using the sensor 202 (proximity sensor) of the terminal device 200, the upper speaker of the terminal device 200 It can be determined whether the camera 201 is in a state of proximity to the user's body (proximity state). Alternatively, such a determination may be made by image recognition using an image captured by the camera 203. Or, such a determination may be made depending on whether the user has selected hands-free calling. (i.e., when hands-free calling is selected, it may be determined that the device is not in proximity.) .

[0080] In the close proximity state, the user cannot see the display 204 of the terminal device 200. It is appropriate to use audio advertising as advertising information. On the other hand, if the user is not in close proximity, Since the user can see the display 204 of the terminal device 200, the user can see the video advertisement as the advertisement information. By using this, advertisements with more information can be presented to the user.

[0081] FIG. 7 is a diagram showing an example of an operation flow of the advertisement presentation system 1 according to this modified example.

[0082] Step S1 is the same as in the above-described embodiment. However, the terminal device 200a (the calling terminal ) is the detection information of the sensor 202 (proximity sensor) and / or the selection / non-selection of the hands-free call. Get the selection information.

[0083] In step S101, the terminal device 200a (calling terminal) sends a call notification to the server device. The information is transmitted to the device 100, and the information is transmitted to the device 100 via the sensor 202 (proximity sensor) and / or the handover information. The status information based on the selection / non-selection information of the free call is transmitted to the server device 100. The information indicates the result of the determination made by the terminal device 200a (the transmitting terminal) as to whether or not the device is in a proximity state. It may be information, or audio / video selection information based on the results, or Detection information of the proximity sensor 202 and / or selection / non-selection information of hands-free calling It's okay to have one.

[0084] In step S102, if it is determined that the server device 100 is in a proximity state, It is decided to present audio (audio content) as advertising information. If it is determined that there is no advertisement, the server device 100 uses a video (video content) as advertisement information. The server device 100 then determines whether to present the advertisement information of the determined advertisement type. The advertisement information that matches the attributes of the calling user is acquired from the The subsequent operations are the same as those in the above embodiment.

[0085] (5) Other embodiments In the above embodiment, when the call is an IP telephone and the terminal device 200 is a mobile terminal, However, the terminal device 200 may be a fixed telephone terminal. The telephone terminal may be a terminal that supports IP telephone (packet switching) calls, or a conventional The fixed telephone terminal may be a terminal that can handle calls in a circuit-switched system. When making a call, the skip operation is performed by pressing a specific button (for example, the "#" button or the "0" button). When a fixed telephone terminal is used, the advertisement information may be transmitted by voice only. It may also be advertising information (audio content).

[0086] In the above embodiment, the call control unit 131, the call advertisement control unit 132, the call control unit 133, A caller-side reward control unit 134, a caller-side advertisement control unit 135, a call reception control unit 136, and a caller-side reward Although an example in which the control unit 137 is provided in the server device 100 has been described, these functions At least one of the units may be provided on the terminal device 200 side instead of the server device 100 side. For example, at least one of the call-out side advertisement control unit 132 and the call-out control unit 133 is The receiving side advertisement control unit 135 and the receiving side control unit 136 may be provided in the calling side terminal 00a. At least one of the terminals 136 may be provided in the terminal device 200b (the receiving terminal).

[0087] The operation flows and operation examples in the above-described embodiments do not necessarily follow the order described in the flow charts. For example, steps in an operation may not be executed in a chronological order as shown in a flow diagram. The operations may be performed in a different order than described, or may be performed in parallel. Some of the steps in the process may be removed and additional steps may be added to the process. .

[0088] A program for causing a computer to execute the operations according to the above-described embodiments may be provided. The program may be recorded on a computer-readable medium. The removable media allows you to install the program on your computer. Here, the computer-readable medium on which the program is recorded is a non-transitory storage medium. The non-transitory storage medium is not particularly limited, but may be, for example, a C The storage medium may be a D-ROM, a DVD-ROM, or the like.

[0089] As used in this disclosure, the terms "based on" and "depending on" are used unless otherwise specified. does not mean "based only on" or "in accordance with" unless the term "based on" is used in a "Based solely on" and "based at least in part on" are both used interchangeably. Similarly, the phrase "in response to" should be interpreted as "only in response to" and "at least partially in response to." " " Also, "include" and "comprise" ) and variations thereof do not mean to include only the listed items, but This means that the item may contain only the items listed, or may contain additional items in addition to the items listed. Additionally, the term "or" as used in this disclosure does not mean exclusive or. In this disclosure, for example, words such as a, an, and the in English are used interchangeably. If articles are added by translation, these articles should be used in a way that is not obvious from the context. Unless otherwise indicated, the plural is included.

[0090] The embodiment has been described in detail above with reference to the drawings, but the specific configuration has not been described above. The invention is not limited to the above, and various design changes can be made within the scope that does not deviate from the gist of the invention. It is possible.

[0091] (6) Supplementary notes The following additional notes will be given regarding the features of the above-described embodiment.

[0092] Appendix 1 In response to the call originating terminal receiving a call originating operation from the call originating user, A sending side advertisement control means (132) for starting the presentation of advertisement information at the terminal; A skip operation for skipping the presentation of the advertising information is performed by the calling user at the calling terminal. The advertisement was presented for a predetermined time without the user's acceptance of the skip operation, or In response to the reception of the call from the calling terminal, a call process for establishing the call is started. A transmission control means (133) for starting the transmission; In response to the advertisement being presented for a predetermined time without receiving the skip operation, A sender reward control means (134) for performing a process of giving a reward to the sender user for presenting the advertisement. and Advertisement presentation system.

[0093] Appendix 2 The sender reward control means receives the skip operation and stops the advertisement presentation for the predetermined time. In response to the failure to do so, the reward for the advertisement presentation will not be given to the sending user. Control it like this 2. An advertising presentation system as described in appendix 1.

[0094] Appendix 3 The caller side advertisement control means During this time, advertising information different from the advertising information is presented at the calling terminal. 3. An advertising presentation system according to claim 1 or 2.

[0095] Appendix 4 Further provided is a calling-side status determination means (138) for determining the use status of the calling-side terminal, The caller advertisement control means is configured to present to the caller user according to the use state of the caller terminal. Determine the content of advertising information to be displayed An advertisement presentation system according to any one of appendices 1 to 3.

[0096] Appendix 5 The calling side state determination means determines whether the audio output means of the calling side terminal is connected to the calling side user's ear or other parts. determining whether the device is in a proximity state where it is being used in the vicinity of the device, The sender advertisement control means When it is determined that the communication terminal is in the proximity state, a voice is output to the calling terminal as the advertising information. Let me help you. If it is determined that the proximity state is not established, the image is sent to the calling terminal as the advertising information. Display 5. An advertising presentation system according to claim 4.

[0097] Appendix 6 In response to the receiving terminal detecting the incoming call, advertising information is displayed at the receiving terminal. a receiving side advertisement control means (135) for starting to present the information; A skip operation for skipping the presentation of the advertisement information is performed by the receiving side user at the receiving side terminal. The advertisement is presented for a predetermined time without the user accepting the skip operation, or the user In response to the reception by the receiving terminal of the call from the and an incoming call control means (136) for enabling the An advertisement presentation system according to any one of appendices 1 to 5.

[0098] Appendix 7 The advertisement is presented for a predetermined time without receiving the skip operation from the receiving side user, and In response to receiving the operation of responding to the incoming call from the receiving user, The receiving side reward control means (137) further comprises a receiving side reward control means (137) for carrying out a process of giving a reward to the receiving side user. 7. An advertising presentation system according to claim 6.

[0099] Appendix 8 The receiving-side reward control means receives the skip operation from the receiving-side user and performs a predetermined time In response to the fact that the advertisement presentation was not performed, a reward for the advertisement presentation is paid to the receiving user. Control not to grant 8. An advertising presentation system according to claim 7.

[0100] Appendix 9 The receiving-side reward control means is configured to perform a predetermined time without accepting the skip operation from the receiving-side user. Even if an advertisement is presented between the two parties, if the user on the receiving side does not accept the operation to respond to the incoming call, In this case, the reward for the advertisement presentation is not given to the receiving user. 9. An advertisement presentation system according to claim 7 or 8.

[0101] Appendix 10 The receiving-side reward control means is configured to perform a predetermined time without accepting the skip operation from the receiving-side user. In response to the advertisement presentation during the call and the operation of refusing to answer being accepted from the called user, and performing a process of giving a reward for the advertisement presentation to the receiving user. An advertisement presentation system according to any one of appendices 7 to 9.

[0102] Appendix 11 The receiving side advertisement control means, when the calling side user performs the skip operation, Automatically skips the presentation of advertisement information on the side terminal An advertisement presentation system according to any one of appendices 6 to 10.

[0103] Appendix 12 Advertisement presentation system In response to the call originating terminal receiving a call originating operation from the call originating user, a sender side advertisement control step of starting presentation of advertisement information at the terminal; A skip operation for skipping the presentation of the advertising information is performed by the calling user at the calling terminal. The advertisement was presented for a predetermined time without the user's acceptance of the skip operation, or In response to the reception of the call from the calling terminal, a call process for establishing the call is started. a call control step of starting the call; In response to the advertisement being presented for a predetermined time without receiving the skip operation, a sender reward control step for performing a process of granting a reward to the sender user for presenting the advertisement; Run program. [Explanation of symbols]

[0104] 1: Advertising presentation system 5: Network 100: Server device 110: Communications Department 120: Storage section 130: Processing section 131: Call control unit 132: Caller advertisement control unit 133: Call control section 134: Reward control unit on sending side 135: Call-side advertising control unit 136: Incoming call control section 137: Reward control unit on the receiving side 138: Status determination unit 200: Terminal device 200a: Terminal device (calling terminal) 200b: Terminal device (receiving terminal) 201: Upper speaker 202: Sensor 203: Camera 204: Display 205:Mike 206: Lower speaker

Claims

1. In response to the call originating terminal receiving a call originating operation from the call originating user, a sender-side advertisement control means for starting the presentation of advertisement information at the terminal; A skip operation for skipping the presentation of the advertising information is performed by the calling user at the calling terminal. The advertisement was presented for a predetermined time without the user's acceptance of the skip operation, or In response to the reception of the call from the calling terminal, a call process for establishing the call is started. a transmission control means for starting the transmission; In response to the advertisement being presented for a predetermined time without receiving the skip operation, and a sender reward control means for performing a process of granting a reward to the sender user for presenting the advertisement. R Advertisement presentation system.

2. The sender reward control means receives the skip operation and stops the advertisement presentation for the predetermined time. In response to the failure to do so, the reward for the advertisement presentation will not be given to the sending user. Control it like this The advertisement presentation system according to claim 1 .

3. The caller side advertisement control means During this time, advertising information different from the advertising information is presented at the calling terminal. The advertisement presentation system according to claim 1 .

4. further comprising a calling-side status determination means for determining a usage status of the calling-side terminal; The caller advertisement control means is configured to present to the caller user according to the use state of the caller terminal. Determine the content of advertising information to be displayed The advertisement presentation system according to any one of claims 1 to 3.

5. The calling side state determination means determines whether the audio output means of the calling side terminal is connected to the calling side user's ear or other parts. determining whether the device is in a proximity state where it is being used in the vicinity of the device, The sender advertisement control means When it is determined that the communication terminal is in the proximity state, a voice is output to the calling terminal as the advertising information. Let me empower you. If it is determined that the proximity state is not established, the image is sent to the calling terminal as the advertising information. Display The advertisement presentation system according to claim 4 .

6. In response to the receiving terminal detecting the incoming call, advertising information is displayed at the receiving terminal. a receiving side advertisement control means for starting to present the information; A skip operation for skipping the presentation of the advertisement information is performed by the receiving side user at the receiving side terminal. The advertisement is presented for a predetermined time without the user accepting the skip operation, or the user In response to the reception by the receiving terminal of the call from the and an incoming call control means for enabling the The advertisement presentation system according to any one of claims 1 to 3.

7. The advertisement is presented for a predetermined time without receiving the skip operation from the receiving side user, and In response to receiving the operation of responding to the incoming call from the receiving user, The receiving side reward control means further includes a process for granting a reward to the receiving side user. The advertisement presentation system according to claim 6 .

8. The receiving-side reward control means receives the skip operation from the receiving-side user and performs a predetermined time In response to the fact that the advertisement presentation was not performed, a reward for the advertisement presentation is paid to the receiving user. Control not to grant The advertisement presentation system according to claim 7 .

9. The receiving-side reward control means is configured to perform a predetermined time without accepting the skip operation from the receiving-side user. Even if an advertisement is presented between the two parties, if the user on the receiving side does not accept the operation to respond to the incoming call, In this case, the reward for the advertisement presentation is not given to the receiving user. The advertisement presentation system according to claim 7 .

10. The receiving-side reward control means is configured to perform a predetermined time without accepting the skip operation from the receiving-side user. In response to the advertisement presentation during the call and the operation of refusing to answer being accepted from the called user, and performing a process of giving a reward for the advertisement presentation to the receiving user. The advertisement presentation system according to claim 7 .

11. The receiving side advertisement control means, when the calling side user performs the skip operation, Automatically skips the presentation of advertisement information on the side terminal The advertisement presentation system according to claim 6 .

12. Advertisement presentation system In response to the call originating terminal receiving a call originating operation from the call originating user, a sender side advertisement control step of starting presentation of advertisement information at the terminal; A skip operation for skipping the presentation of the advertising information is performed by the calling user at the calling terminal. The advertisement was presented for a predetermined time without the user's acceptance of the skip operation, or In response to the reception of the call from the calling terminal, a call process for establishing the call is started. a call control step of starting the call; In response to the advertisement being presented for a predetermined time without receiving the skip operation, a sender reward control step for performing a process of granting a reward to the sender user for presenting the advertisement; Run program.

Images