Sales information management device, control method for sales information management device, and control program for sales information management device

The sales information management device uses facial recognition to personalize and streamline sales promotion information, addressing low engagement by enhancing customer interaction and feedback, thus improving sales promotion effectiveness.

JP2025139011APending Publication Date: 2025-09-26TRANSACTION MEDIA NETWORKS INC
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Patent Information

Application Number
JP2024037708
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2024-03-12
Publication Date
2025-09-26

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Abstract

To provide a sales information management device, a control method for the sales information management device, and a control program for the sales information management device, for more effectively linking coupons to sales promotion.SOLUTION: A sales information management device 10 includes: an advertising information display unit for displaying advertising information to customers; a sales promotion information display unit for displaying sales promotion information to customers; an imaging unit 11; a face information storage unit 103; an attribute information generation unit 105 that generates customer attribute information; an advertising information selection unit 106 that displays selected advertising information tailored to preferences on the advertising information display unit based on purchase information and the attribute information; and a sales promotion information selection unit 107 that displays selected sales promotion information on the sales promotion information display unit based on the purchase information and the attribute information, and also displays a participation information input unit for inputting participation information on whether or not to participate on the sales promotion information display unit.SELECTED DRAWING: Figure 2
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Description

[Technical Field]

[0001] The present invention relates to a sales information management system that is installed in a store or the like and manages sales information such as sales, a control method for the sales information management system, and a control program for the sales information management system. [Background technology]

[0002] Conventionally, in order to obtain a large sales promotion effect, sales promotion information such as coupons that can be used at the time of payment has been issued using a POS (Point of Sale) device (for example, Patent Document 1, etc.). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2007-128257 Summary of the Invention [Problem to be solved by the invention]

[0004] However, such sales promotion information is only effective when used by customers, and conventional sales promotion information has the problem that even if customers receive it, it takes time and effort to use it, and as a result, in many cases customers end up not using it.

[0005] SUMMARY OF THE INVENTION It is therefore an object of the present invention to provide a sales information management device, a control method for a sales information management device, and a control program for a sales information management device, which are capable of linking sales promotion information to sales promotion more effectively.

[0006] According to the present invention, the above-mentioned object is achieved by a sales information management device comprising: a purchase information input unit for inputting purchase information for purchases made by a customer; a purchase information storage unit for storing the purchase information inputted by the purchase information input unit; an advertising information storage unit for storing a plurality of pieces of advertising information to be shown to the customer; a sales promotion information storage unit for storing a plurality of pieces of sales promotion information to be shown to the customer; an advertising information display unit for displaying the advertising information to the customer; a imaging unit for capturing facial information of the customer; a face information storage unit for storing the facial information, and an attribute information generation unit for generating attribute information of the customer based on the facial information; an advertising information selection unit for displaying selected advertising information selected from a plurality of pieces of advertising information tailored to the customer's preferences based on the purchase information and the attribute information on the advertising information display unit; and a sales promotion information selection unit for displaying selected sales promotion information selected from a plurality of pieces of sales promotion information tailored to the customer's preferences based on the purchase information and the attribute information on the sales promotion information display unit, and also displaying a participation information input unit for inputting participation information as to whether or not to participate in the displayed selected sales promotion information on the sales promotion information display unit.

[0007] According to the above configuration, the customer's purchase information inputted in the purchase information input section is stored in the purchase information storage section, and the customer's face information captured by the imaging section (camera, etc.) is stored in the face information storage section. Then, the attribute information generating unit generates attribute information (gender, age, etc.) of the customer based on the face information. In addition, the advertising information selection unit displays selected advertising information (such as advertising information analyzed based on purchased items, year, gender, etc.) selected from multiple pieces of advertising information in accordance with the customer's preferences based on the customer's purchase information and attribute information on the advertising information display unit.

[0008] At the same time, for example, the sales promotion information selection unit displays selected sales promotion information (e.g., collect alcohol discount coupons to receive alcohol as a gift) selected from multiple sales promotion information in accordance with the customer's preferences based on the customer's purchase information and attribute information on the sales promotion display unit, and also displays participation information (e.g., collect alcohol coupons) on whether or not to participate in the displayed selected sales promotion information on the sales promotion information display unit, and also displays a participation information input unit for inputting participation information on whether or not to participate in the displayed selected sales promotion information.

[0009] Therefore, it is possible to present appropriate advertising information that matches the customer's purchase information and attribute information to the customer, and at the same time, for example, it is possible to present appropriate sales promotion information to the customer at the time of purchasing a product, etc., and also to immediately obtain participation information on the spot. This allows sales promotion information such as coupons to be used more effectively to promote sales.

[0010] Preferably, at least one of the advertising information display unit and the sales promotion information display unit of the sales information management device displays time display information, which is information displayed in time divisions, at different times, and each piece of time display information can have different content, and the imaging unit captures the facial information of a customer who views the time display information displayed on at least one of the advertising information display unit and the sales promotion information display unit, stores the facial information in association with the time display information viewed by the customer, and has an evaluation information generation unit that generates customer evaluation information about the time display information viewed by the customer based on the facial information, and displays the evaluation information on the evaluation display unit.

[0011] According to the above configuration, customer evaluation information (such as satisfaction level information) regarding the time display information viewed by the customer is generated based on the face information, and the evaluation information is displayed in the evaluation display section (such as display area E). Therefore, by visually checking the evaluation display section (display area E, etc.), the operator of the sales information management device can quickly grasp customer evaluation information (satisfaction level information, etc.) about the displayed time display information in real time.

[0012] Preferably, after generating the evaluation information of the sales information management device, the customer's face information is deleted, and the evaluation information is processed into information that does not identify the customer's personal information.

[0013] According to the above configuration, the customer's face information is deleted, so that the customer's personal information can be protected.

[0014] Preferably, the evaluation information of the sales information management device is generated while the customer is present in front of the sales information management device or while the imaging unit is imaging the customer, and is displayed on the evaluation display unit.

[0015] According to the above configuration, the evaluation information is generated while the customer is in front of the sales information management device or while the imaging unit is imaging the customer, and is displayed on the evaluation display unit, so that the customer's reaction can be grasped instantly on the spot.

[0016] Preferably, the sales information management device has a survey information display unit that displays survey information targeted at customers, and if the customer's evaluation information is low, the survey information is displayed on the survey information display unit, different time display information is selected based on the customer's survey response information, and the different time display information is displayed for customers who have entered the survey response information.

[0017] According to the above configuration, if the customer's evaluation information is low, the survey information is displayed on the survey information display unit, different time display information is selected based on the response information of the survey information, and the different time display information is displayed to the customer who inputs the response information, so that the customer can be satisfied with the time display information on the spot.

[0018] Preferably, the imaging unit of the sales information management device is configured to be able to detect which of the time display information displayed simultaneously on multiple display units, including an advertising information display unit and a sales promotion information display unit, the customer is viewing.

[0019] According to the above configuration, the imaging unit is configured to be able to detect which of the time display information displayed on multiple display units simultaneously that the customer is looking at, and therefore it is possible to accurately determine which time display information the customer is looking at.

[0020] Preferably, the imaging unit of the sales information management device includes a plurality of individual imaging units, each configured to acquire the facial information of a customer viewing a different display unit for each of the display units.

[0021] According to the above configuration, the imaging unit includes multiple individual imaging units (multiple cameras, etc.), and each individual imaging unit is configured to acquire facial information of customers viewing different display units (display area B, etc.) for each individual screen.Therefore, even if customers view different display units at the same time, for example, the facial information of these customers can be acquired for each individual screen, and facial information of multiple customers can be acquired without omission.

[0022] According to the present invention, the above-mentioned object is achieved by a control method for a sales information management device, characterized in that a purchase information input unit inputs purchase information for purchases made by a customer, stores the purchase information inputted by the purchase information input unit in a purchase information storage unit, stores a plurality of pieces of advertising information to be shown to the customer in an advertising information storage unit, stores a plurality of pieces of sales promotion information to be shown to the customer in a sales promotion information storage unit, displays the advertising information in an advertising information display unit, displays the sales promotion information on the sales promotion information display unit, captures facial information of the customer with an imaging unit and stores the facial information in a facial information storage unit, an attribute information generation unit generates attribute information of the customer based on the facial information, an advertising information selection unit displays selected advertising information selected from the plurality of pieces of advertising information tailored to the customer's preferences based on the purchase information and the attribute information on the advertising information display unit, and the sales promotion information selection unit displays the selected sales promotion information selected from the plurality of pieces of sales promotion information tailored to the customer's preferences based on the purchase information and the attribute information on the sales promotion information display unit, and also displays a participation information input unit for inputting participation information indicating whether or not to participate in the displayed selected sales promotion information on the sales promotion information display unit.

[0023] According to the present invention, the object is to provide a sales information management device having a function in which a purchase information input unit inputs purchase information for purchases made by a customer, a function in which the purchase information inputted by the purchase information input unit is stored in a purchase information storage unit, a function in which a plurality of pieces of advertising information to be shown to a customer is stored in an advertising information storage unit, a function in which a plurality of pieces of sales promotion information to be shown to a customer is stored in a sales promotion information storage unit, a function in which the advertising information is displayed in an advertising information display unit, a function in which the sales promotion information is displayed in the sales promotion information display unit, a function in which facial information of a customer is captured by an imaging unit and the facial information is stored in a facial information storage unit, and an attribute information generation unit generates attribute information of the customer based on the facial information. This is achieved by a control program for a sales information management device that realizes the following functions: an advertising information selection unit that displays selected advertising information selected from a plurality of pieces of advertising information in accordance with the customer's preferences based on the purchase information and the attribute information on the advertising information display unit; and a sales promotion information selection unit that displays selected sales promotion information selected from a plurality of pieces of sales promotion information in accordance with the customer's preferences based on the purchase information and the attribute information on the sales promotion information display unit, and also displays a participation information input unit for inputting participation information as to whether or not to participate in the displayed selected sales promotion information on the sales promotion information display unit. [Effects of the Invention]

[0024] As described above, the present invention has an advantage in that it can provide a sales information management device, a control method for a sales information management device, and a control program for a sales information management device, which can more effectively link coupons and the like to sales promotions. [Brief explanation of the drawings]

[0025] [Figure 1] 1 is a schematic diagram showing the main configuration of a POS (Point of Sale) system 1 having a POS device 10 which is an example of a sales information management device of the present invention. [Figure 2] 2 is a schematic diagram showing the POS device 10 of FIG. [Figure 3] FIG. 3 is a schematic block diagram showing the main configuration of the POS device 10 of FIGS. 1 and 2. [Figure 4]Fig. 4 is a schematic block diagram showing the contents of the various information storage unit 100 of Fig. 3. Fig. 5 is a schematic flowchart showing an example of the operation of the POS system 1 according to the present embodiment. [Figure 5] 1 is a schematic flowchart showing an example of the operation of the POS system 1 according to the present embodiment. [Figure 6] 10 is another schematic flowchart showing an example of the operation of the POS system 1 according to the present embodiment. [Figure 7] 10 is another schematic flowchart showing an example of the operation of the POS system 1 according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0026] Preferred embodiments of the present invention will now be described in detail with reference to the accompanying drawings. The embodiments described below are preferred specific examples of the present invention, and therefore various technically preferable limitations are applied. However, the scope of the present invention is not limited to these embodiments unless otherwise specified in the following description to the effect that the present invention is specifically limited.

[0027] (Main components of POS system 1) FIG. 1 is a schematic diagram showing the main configuration of a POS (Point of Sale) system 1 having a POS device 10, which is an example of a sales information management device of the present invention. 2 is a schematic diagram showing the POS device 10 of FIG. 1, and FIG. 3 is a schematic block diagram showing the main configuration of the POS device 10 of FIGS.

[0028] The POS system 1 shown in FIG. 1 includes a POS device 10 and a management server 200, which are connected to each other so as to be able to communicate with each other. As shown in FIG. 1, the POS device 10 is installed in store Z, and records and tallyes the actual sales figures of goods sold at store Z, such as when, which goods were sold, at what price, and how many were sold, on a per-item basis, at the time the goods were sold. As shown in FIG. 1, the POS device 10 is configured to communicate various information with a management server 200 that manages a plurality of stores including store Z.

[0029] The POS device 10 is a "self-service" type POS device 10 that allows customers to process their own transactions, and its configuration will be described below with reference to FIGS. 2 and 3. First, the POS device 10 of this embodiment has display areas A to E which are a plurality of display sections. Each display area will be explained below. (Display Area A) The display area A is an operation screen of the POS device 10, and displays a sales registration screen, a payment screen, and the like. Moreover, since the POS device 10 of this embodiment is a "self-service" type POS device 10, the display area A is an operation screen operated by a customer who purchases products or the like at the store Z.

[0030] (Display Area B) Display area B is an example of a sales promotion information display section, and is a display section that displays various sales promotion information (privilege information, etc.) such as campaigns. (Display area C) The display area C is an example of a survey information display section, and is a screen that displays a survey for customers and collects their responses. (Display area D) Display area D is an example of an advertising information display section, which displays advertising information for customers and is also called a RetailMedia screen. (Display area E) Display area E is an example of an evaluation display unit, and is made up of color LEDs that notify the customer's reaction to store staff or the like at store Z by dotting or blinking, etc. Details will be described later.

[0031] 2, the POS device 10 has a first camera 11 and a second camera 12. This will be explained below. (First camera 11) The first camera 11 is an example of an imaging unit, and is a camera for capturing an image of the face information of a customer. (Second camera 12) The second camera 12 is a camera that captures an image of a customer or the like reading a barcode or the like with a scanner unit 15 (described later).

[0032] The main configuration of the POS device 10 will be described below with reference to FIG. As shown in Figure 3, the POS device 10 has a "control unit 13", which is configured to control a communication device 14 for communicating with the management server 200, etc., display area A, display area B, display area C, display area D, display area E, first camera 11, second camera 12, scanner unit 15, and various information storage units 100, etc. Here, the scanner unit 15 is an example of a purchase information input unit built into the POS device 10, and is a scanner for reading barcodes and the like of products that a customer plans to purchase (an example of purchase information). FIG. 4 is a schematic block diagram showing the contents of the various information storage unit 100 of FIG. Each component in FIG. 4 will be described later.

[0033] In addition, the management server 200, POS device 10, etc. in Figure 1 have a computer, which has a CPU (Central Processing Unit), RAM (Random Access Memory), ROM (Read Only Memory), hard disk, etc., and are connected via a bus.

[0034] 5 to 7 are schematic flow charts showing an example of the operation of the POS system 1 according to this embodiment. The operation of the POS system 1 will be described in detail below using an example in which a customer purchases goods or the like using a self-service POS device 10 installed in a store Z.

[0035] (Preliminary process) First, the preliminary steps will be described. First, the "advertising information" to be presented to the customer in the "display area D", for example, information about a new sake product, is acquired from the "management server 200" and stored in the "advertising information storage unit 101" of the POS device 10 shown in FIG.

[0036] In addition, "special offer information (an example of sales promotion information)" to be presented to the customer in "display area B", for example, a gift of a new sake product when a special offer such as a coupon is collected, is obtained from the management server 200 and stored in the "special offer information storage unit 102 (an example of sales promotion information storage unit)" in FIG. 4 of the POS device 10.

[0037] With the above, the preliminary process is completed, and the POS device 10 acquires the advertising information, special offer information, etc. to be displayed in the display area D, the display area B, etc. In this embodiment, an example has been described in which advertising information and bonus information are obtained in advance from the management server 200, but the present invention is not limited to this, and the advertising information and bonus information may be obtained from the management server 200 when they are displayed to customers.

[0038] (Example of operation of POS device 10) First, in step (hereinafter referred to as "ST") 1 of FIG. 5, a customer enters a store Z in which a POS device 10 is installed, places products to be purchased in a basket, and stands in front of the POS device 10.

[0039] Next, the process proceeds to ST2. In ST2, the customer touches "Display Area A" on the POS device 10 to display "Display Area A" and clicks "Start Checkout."

[0040] Next, the process proceeds to ST3. In ST3, the first camera 11 starts capturing an image, continues capturing an image of the customer's face, and continues to store the customer's face information in the "face information storage unit 103" in association with time information.

[0041] Next, proceed to ST4. In ST4, "Please scan the barcode of the product you wish to purchase" is displayed in "Display Area A." Next, the process proceeds to ST5. In ST5, the customer causes the scanner unit 15 to read the barcode (an example of purchase information) attached to the purchased item, for example, a sake product.

[0042] Next, the process proceeds to ST6. In ST6, the POS device 10 stores the input purchase information, for example, sake, etc., in the "purchase information storage unit 104" in FIG. Next, the process proceeds to ST7. In ST7, the "face authentication unit (program) (an example of an attribute information generation unit) 105" in FIG. 4 operates to identify the gender, age group, etc. from the "face information" in the "face information storage unit 103." For example, "male, 40s" is stored, and the "attribute information (gender, age group, etc.)" is associated with the "face information" stored in the "face information storage unit 103."

[0043] Here, the face authentication unit 105 detects a human face from a captured image, for example, and identifies the gender, age, etc. from the outline and the positions of facial features such as the eyes, nose, and mouth, the shades of color, the number of wrinkles, etc.

[0044] Next, the process proceeds to ST8. In ST8, the "advertising information selection unit 106" in Fig. 4 operates to select advertising information (for example, new product sake, etc.) from the "advertising information storage unit 101" in accordance with the customer's preferences based on the "purchase information (sake, etc.)" in the "purchase information storage unit 104" and the "attribute information (male, in his 40s, etc.)" in the "face information storage unit 103" (an example of selected advertising information), and display the advertising information (new product sake, etc.) in the "display area D".

[0045] This advertising information is information that is displayed in "display area D" at intervals of time, and is an example of "time display information."

[0046] Next, the process proceeds to ST9. In ST9, simultaneously with ST8, the "special offer information selection unit 107," which is an example of the sales promotion information selection unit in Fig. 4, operates and selects special offer information from the "special offer information storage unit 102" that matches the customer's preferences based on the "purchase information (sake, etc.)" in the "purchase information storage unit 104" and the "attribute information (male, in his 40s, etc.)" in the "face information storage unit 103," such as a gift of a new product, sake, etc., when coupons are collected (an example of selected sales promotion information).

[0047] The special benefit information is then displayed in "display area B," and a participation information input section for inputting participation information as to whether or not to participate in the displayed special benefit information, for example, collecting alcohol coupons, is also displayed in "display area B."

[0048] This special benefit information is information that is displayed in "display area D" at intervals of time, and is an example of "time display information."

[0049] Next, the process proceeds to ST10. In ST10, if the customer inputs "I will participate" via the "Participation Information Input Unit" displayed in "Display Area B," the relevant benefit information, such as the procedure for receiving a gift of sake, is immediately executed.

[0050] Therefore, unlike conventional methods, a store clerk does not have to distribute sheets or the like for collecting coupons at the POS device, and customers do not have to stick coupons or the like on sheets or the like, and they can apply for special offer information, so that special offer information such as coupons can be more effectively used for sales promotion.

[0051] Next, the process proceeds to ST11. In ST11, the "camera image capture target identification unit (program) 108" of the POS device 10 shown in FIG. 4 operates to analyze the facial information in the "facial information storage unit 103" and determine which display area the customer is looking at based on the facial orientation, etc.

[0052] This makes it possible to accurately determine which display area information the customer is viewing.

[0053] If it is determined in ST11 that the customer is looking at the "display area D," the process proceeds to ST12, and in ST13, the "satisfaction determination unit (program) (an example of an evaluation information generation unit) 109" of the POS device 10 acquires facial information of the customer looking at the advertising information displayed in the "display area D" from the "facial information storage unit 103," determines whether the customer is "satisfied," "confused," or "dissatisfied" based on the facial expression, and stores the resulting information, which is satisfaction information (an example of evaluation information), in the "satisfaction information storage unit 110."

[0054] Specifically, from the image of the customer's face stored in the "face information storage unit 103," changes in multiple facial muscles are measured in time series, and the data measured in time series is subjected to Fourier transform and second-order differentiation to determine the frequency distribution and inflection points in any time range, thereby extracting the customer's facial features. Facial feature extraction involves detecting facial parts and extracting feature amounts.

[0055] Next, the process proceeds to ST14. In ST14, the satisfaction level information ("Satisfied," "Confused," "Dissatisfied") in the "Satisfaction Level Information Storage Unit 110" of the POS device 10 is referenced, and the customer's reaction corresponding to "Display Area D" is displayed in "Display Area E."

[0056] Specifically, color LEDs are displayed (lit or flashing) in blue, yellow, red, etc., with "satisfied" displayed as "blue," "confused" as "yellow," and "dissatisfied" as "red." Therefore, when a store staff member visually sees the display in "display area E," they can instantly grasp on the spot the reaction of the customer currently operating the POS device 10 to the advertising information displayed in display area D.

[0057] After this satisfaction level information is created, the "face information" that identifies the personal information of the customer is deleted from the "face information storage unit." This makes it possible to protect the personal information of customers.

[0058] Furthermore, the satisfaction level information is generated while the customer is in front of the POS device 10 or while the camera 11 is taking a picture of the customer, so that the store clerk or the like can instantly grasp the customer's reaction on the spot.

[0059] On the other hand, if it is determined in ST11 that the customer is looking at "display area B," the process proceeds to ST15, and in ST16 the "satisfaction level determination unit (program) 109" of the POS device 10 acquires facial information of the customer looking at the special offer information displayed in "display area B" from the "facial information storage unit 103," generates satisfaction level information from the facial expression, and stores it in the "satisfaction level information storage unit 110."

[0060] Next, the process proceeds to ST17. In ST17, the satisfaction level information ("Satisfied," "Confused," "Dissatisfied") in the "Satisfaction Level Information Storage Unit 110" of the POS device 10 is referenced, and the customer's reaction corresponding to "Display Area B" is displayed in "Display Area E."

[0061] Specifically, color LEDs are displayed (lit or flashing) in blue, yellow, red, etc., with satisfaction displayed as "blue," confusion displayed as "yellow," and dissatisfaction displayed as "red." Therefore, when a store staff member visually sees the display in "display area E," they can instantly grasp on the spot the reaction of the customer currently operating the POS device 10 to the bonus information displayed in display area B.

[0062] After this satisfaction level information is created, the "face information" that identifies the personal information of the customer is deleted from the "face information storage unit." This makes it possible to protect the personal information of customers.

[0063] Furthermore, the satisfaction level information is generated while the customer is in front of the POS device 10 or while the first camera 11 is photographing the customer, so store staff can instantly grasp the customer's reaction on the spot.

[0064] Next, the process proceeds to ST18. In ST18, if the satisfaction level of the advertising information in "display area D" and the satisfaction level of the bonus information in "display area B" are low (if both are "confused" or "dissatisfied"), the advertising information and bonus information, which are separate time display information, are immediately displayed, and a questionnaire asking the reasons for "confused" or "dissatisfied" is displayed in "display area C."

[0065] Therefore, in this embodiment, appropriate sales promotion information can be immediately provided in response to the customer's reaction, and if the information is not appropriate, the customer can be asked on the spot why.

[0066] Next, the process proceeds to ST19. In ST19, the "information change unit (program) 111" in Fig. 4 operates to "immediately" change the advertising information and special offer information currently displayed in "display area D" and "display area B" to more appropriate information based on the questionnaire result information and the customer attribute information (male, age, etc.) in the face information storage unit 103, and display the changed information.

[0067] Therefore, if the customer satisfaction information is low, survey information is displayed in "display area C", and different advertising information or special offer information is selected based on the response information to the survey information (one example of survey response information), and the different advertising information or special offer information is displayed to the customer who inputs the response information to the survey information, so that the customer can be provided with advertising information or special offer information that they can use satisfactorily on the spot.

[0068] Next, the process proceeds to ST20. In ST20, the customer's face information is acquired again, the satisfaction level determination unit 109 operates to determine the satisfaction level information, and the result is stored in the satisfaction level information storage unit 110. In this way, in this embodiment, if the customer's satisfaction level is low (dissatisfied, etc.), the above-mentioned steps ST11 to ST20 can be repeated, and "more appropriate information" can be displayed in "display area D" and "display area B" until the customer is satisfied.

[0069] Therefore, customers who are in front of the POS device 10 of the store Z can obtain "information" that will almost certainly satisfy them from display areas B and D, making this extremely effective sales promotion information.

[0070] Although the present embodiment has been described with the above configuration, the present invention is not limited to this, and the following configuration may also be used.

[0071] 1) In this embodiment, attribute information is generated based on the customer's facial information captured by the first camera 11 and the customer's purchase information, but it is also possible to generate comprehensive "attribute information" by adding attribute information already entered on the customer's "customer ID card" or the like.

[0072] 2) A questionnaire may be displayed in "display area C" and "points" or the like may be awarded to customers who respond.

[0073] 3) In this embodiment, the first camera 11 captures the face of the customer, but this is not limited to this. Alternatively, multiple cameras (examples of individual imaging units) may each capture images of customers viewing the "display area D" and the "display area B." This allows, for example, even if customers simultaneously view different display units, facial information of these customers can be acquired for each individual screen, making it possible to acquire facial information of multiple customers without omission.

[0074] 4) In this embodiment, the first camera 11 captures an image of the customer's face, and the second camera 12 captures an image of the customer's operation of reading barcodes on products, etc., but the present invention is not limited to this, and both the first camera 11 and the second camera 12 may be configured to capture an image of the customer's face and an image of the customer's operation of reading barcodes on products, etc.

[0075] In the above-described embodiment, an example has been given in which the invention is realized as a device, but the invention is not limited to this, and the invention may be distributed as a program that can be executed by a computer, stored on a storage medium such as a magnetic disk (e.g., a floppy (registered trademark) disk, a hard disk), an optical disk (e.g., a CD-ROM, a DVD), a magneto-optical disk (MO), or a semiconductor memory.

[0076] The storage medium may be any medium that can store the program and is readable by a computer, and the storage format of the storage medium is not particularly limited.

[0077] In addition, an OS (operating system), database management software, network software, or other MW (middleware) running on a computer may execute some of the processes required to realize this embodiment based on instructions from a program installed on the computer from a storage medium.

[0078] Furthermore, the storage medium in the present invention is not limited to a medium independent of a computer, but also includes a storage medium that stores or temporarily stores a program downloaded via a LAN, the Internet, or the like.

[0079] Furthermore, the computer in the present invention only needs to execute each process in this embodiment based on a program stored in a storage medium, and may be a device consisting of a single personal computer, or a system in which multiple devices are connected to a network.

[0080] Furthermore, the term "computer" in this invention is not limited to a personal computer, but also includes an arithmetic processing unit, a microcomputer, etc. included in information processing equipment, and is a general term for equipment or devices that can realize the functions of this invention by a program.

[0081] The above describes the embodiments of the present invention. However, the present invention is not limited to the above embodiments, and various modifications can be made without departing from the scope of the claims. The configurations of the above embodiments can be partially omitted or arbitrarily combined in a different manner from the above. [Explanation of symbols]

[0082] 1 POS system, 10 POS device, 200 management server, 11 first camera, 12 second camera, 13 control unit, 14 communication device, 15 scanner unit, 100 various information storage unit, 101 advertising information storage unit, 102 special offer information storage unit, 103 face information storage unit, 104 purchase information storage unit, 105 face authentication unit, 106 advertising information selection unit, 107 special offer information selection unit, 108 camera image capture target identification unit, 109 satisfaction determination unit, 110 satisfaction information storage unit, 111 information change unit

Claims

1. a purchase information input section for inputting purchase information for purchases made by customers; a purchase information storage unit that stores the purchase information input by the purchase information input unit; an advertisement information storage unit that stores a plurality of advertisement information items to be presented to customers; a sales promotion information storage unit that stores a plurality of sales promotion information items to be presented to customers; an advertising information display unit that displays the advertising information to customers; a sales promotion information display unit that displays the sales promotion information to customers; an imaging unit for capturing facial information of a customer; a face information storage unit that stores the face information, an attribute information generation unit that generates attribute information of a customer based on the face information; an advertising information selection unit that displays selected advertising information selected from the plurality of pieces of advertising information according to the customer's preferences based on the purchase information and the attribute information on the advertising information display unit; a sales promotion information selection unit that displays selected sales promotion information selected from a plurality of sales promotion information items according to the customer's preferences based on the purchase information and the attribute information on the sales promotion information display unit, and also displays a participation information input unit on the sales promotion information display unit for inputting participation information indicating whether or not the customer will participate in the displayed selected sales promotion information.

2. At least one of the advertising information display unit and the sales promotion information display unit displays time display information, which is information displayed in a time division, at different times, and each piece of time table information can have different contents, the imaging unit images the facial information of a customer who views the time display information displayed on at least one of the advertising information display unit and the sales promotion information display unit; storing the face information in association with the time display information viewed by the customer; an evaluation information generating unit that generates customer evaluation information about the time display information viewed by the customer based on the face information; 2. The sales information management device according to claim 1, wherein the evaluation information is displayed on an evaluation display unit.

3. 3. The sales information management device according to claim 1, wherein after generating the evaluation information, the facial information of the customer is deleted, and the evaluation information is processed into information that does not identify the personal information of the customer.

4. The sales information management device according to claim 1 or claim 2, characterized in that the evaluation information is generated while the customer is present in front of the sales information management device or while the imaging unit is imaging the customer, and is displayed on the evaluation display unit.

5. a survey information display unit that displays survey information for customers; The sales information management device of claim 2, characterized in that if the customer's evaluation information is low, the survey information display unit displays the survey information, different time display information is selected based on the customer's survey response information, and the different time display information is displayed for the customer who inputs the survey response information.

6. The sales information management device according to claim 2, characterized in that the imaging unit is configured to be able to detect which of the time display information displayed simultaneously on a plurality of display units, including an advertising information display unit and a sales promotion information display unit, the customer is viewing.

7. 7. The sales information management device according to claim 6, wherein the imaging unit includes a plurality of individual imaging units, each configured to acquire the facial information of a customer viewing a different display unit for each of the display units.

8. A purchase information input unit inputs purchase information for a customer to purchase, storing the purchase information inputted by the purchase information input unit in a purchase information storage unit; storing a plurality of pieces of advertising information to be shown to customers in an advertising information storage unit; storing a plurality of sales promotion information items to be shown to customers in a sales promotion information storage unit; displaying the advertising information on an advertising information display unit; displaying the sales promotion information on a sales promotion information display unit; capturing an image of the customer's face information with an imaging unit, and storing the image of the customer's face information in a face information storage unit; an attribute information generation unit generates attribute information of the customer based on the face information; an advertising information selection unit displays selected advertising information selected from the plurality of pieces of advertising information according to the customer's preferences based on the purchase information and the attribute information on the advertising information display unit; A control method for a sales information management device, characterized in that a sales promotion information selection unit displays selected sales promotion information selected from a plurality of pieces of sales promotion information in accordance with the customer's preferences based on the purchase information and the attribute information on the sales promotion information display unit, and also displays a participation information input unit for inputting participation information indicating whether or not to participate in the displayed selected sales promotion information on the sales promotion information display unit.

9. In the sales information management device, A function in which a purchase information input unit inputs purchase information to be purchased by a customer; a function of storing the purchase information inputted by the purchase information input unit in a purchase information storage unit; a function of storing a plurality of pieces of advertising information to be shown to customers in an advertising information storage unit; a function of storing a plurality of sales promotion information items to be shown to customers in a sales promotion information storage unit; a function of displaying the advertising information on an advertising information display unit; a function of displaying the sales promotion information on a sales promotion information display unit; a function of capturing an image of a customer's face information with an imaging unit and storing the image of the customer's face information in a face information storage unit; an attribute information generation unit that generates attribute information of the customer based on the face information; a function of an advertising information selection unit selecting selected advertising information from a plurality of pieces of advertising information in accordance with the customer's preferences based on the purchase information and the attribute information and displaying the selected advertising information on the advertising information display unit; A control program for a sales information management device that realizes the function of a sales promotion information selection unit that displays selected sales promotion information selected from multiple pieces of sales promotion information in accordance with the customer's preferences based on the purchase information and the attribute information on the sales promotion information display unit, and also displays a participation information input unit for inputting participation information regarding whether or not to participate in the displayed selected sales promotion information on the sales promotion information display unit.

Citation Information

Patent Citations

  • JP128257A