Information processing device, information processing method, and program

Abstract

To allow an advertisement presentation device to present a distinctive advertisement for each consumer, and to analyze effect of the presented advertisement for each consumer.SOLUTION: An information processing device according to the present embodiment includes: an advertisement processing unit which implements a process for making an advertisement presentation device to present an advertisement of an article to a client; an interest presence / absence determination unit which determines whether the client has indicated interest in the article according to a staying time period in which the client has stayed in a prescribed area; a purchase presence / absence determination unit which determines whether the client has purchased the article; and an advertisement effect determination unit which determines effect of the advertisement on the basis of the determination result of whether the client has indicated interest in the article, and the determination result of whether or not the client has purchased the article.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] An embodiment of the present invention relates to an information processing device, an information processing method, and a program. [Background technology]

[0002] BACKGROUND ART In recent years, advertisement presentation devices (display devices, speakers, etc.) that present advertisements using digital signage have increasingly been installed in public places such as retail stores and shopping malls.

[0003] Since advertisements using such advertisement presentation devices are generally targeted at an unspecified number of consumers, it is difficult to present different advertisements to each consumer on the advertisement presentation device, and furthermore, to analyze the effectiveness of the advertisements presented to each consumer individually. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Patent Publication No. 2021-128512 [Patent Document 2] Patent No. 5307306 Summary of the Invention [Problem to be solved by the invention]

[0005] The problem that the invention aims to solve is to provide an information processing device, an information processing method, and a program that enable an advertisement presentation device to present different advertisements to each consumer, and further enable the effectiveness of the advertisements presented to each consumer to be analyzed for each consumer. [Means for solving the problem]

[0006] The information processing device of the embodiment includes an advertising processing unit that performs processing to cause an advertising presentation device to present an advertisement for a product to a customer; an interest determination unit that determines whether the customer has shown interest in the product based on the amount of time the customer spends in a specified area; a purchase determination unit that determines whether the customer has purchased the product; and an advertising effectiveness determination unit that determines the effectiveness of the advertisement based on the determination result of whether the customer has shown interest in the product and the determination result of whether the customer has purchased the product. [Brief explanation of the drawings]

[0007] [Figure 1] FIG. 1 is a diagram showing the overall configuration of an information processing system according to an embodiment. [Figure 2] FIG. 2 is a diagram showing a specific example of the layout within the shopping mall 100 in FIG. [Figure 3] FIG. 3 is a diagram illustrating an example of customer information. [Figure 4] FIG. 4 is a diagram showing an example of an advertising effectiveness analysis result including the determination results of the interest determination unit 36, the purchase determination unit 37, and the advertising effectiveness determination unit 38 for each customer. [Figure 5] FIG. 5 is a diagram showing an example in which the information processing system is applied to one store. [Figure 6] FIG. 6 is a diagram showing an example of a cart compatible with a self-checkout system. [Figure 7] FIG. 7 is a diagram showing an example of a configuration in which a smartphone Q is attached to a fixture 44 installed on a handle 43 of a cart 40. As shown in FIG. [Figure 8] FIG. 8 is a flowchart showing an example of the operation of the customer management server 20 according to the embodiment. [Figure 9] FIG. 9 is a flowchart illustrating an example of the operation of the smartphone according to the embodiment. [Figure 10] FIG. 10 is a flowchart showing a specific example of the process of ACT3 in FIG. DETAILED DESCRIPTION OF THE INVENTION

[0008] Hereinafter, embodiments will be described with reference to the drawings.

[0009] (System Configuration) First, an information processing system according to an embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing the overall configuration of an information processing system according to an embodiment.

[0010] The information processing system shown in FIG. 1 includes a smartphone (portable information device) Q owned by a consumer customer P, one or more advertisement presentation devices 11, 12, one or more beacon terminals 50, a store server 105 provided in each retail store, and a customer management server (information processing device) 20. Here, a smartphone is used as an example of a portable information device, but a tablet terminal (tablet computer) may also be used instead. Each advertisement presentation device is a device (display device, speaker, etc.) that presents advertisements using digital signage. The store server 105 is a computer that communicates with individual POS (Point of Sales) register terminals (not shown) in the store and manages sales and inventory of each product purchased by each customer in real time.

[0011] The customer management server 20 includes a communication device 21, a control device 22, and a storage device 23. The communication device 21 communicates with a smartphone Q owned by a customer P, one or more advertisement presentation devices 11 and 12, and a store server 105 provided in each store. The control device 22 corresponds to a processor and executes a program that realizes a customer management function 30 (described later), transmits and receives various data to and from the communication device 21, and reads and writes various data from and to the storage device 23. Note that some of the various functions included in the customer management function 30 may be configured to be located in a server other than the customer management server 20. In other words, the above programs may be configured to be executed by one or more computers. The storage device 23 stores various data used and generated by the control device 22.

[0012] FIG. 1 shows a customer P moving around in a shopping mall 100. FIG. 2 shows a specific example of the layout of the shopping mall 100 in FIG. 1. The shopping mall 100 includes advertisement presentation devices 11 and 12 and multiple stores 1, 2, ..., 7. A predetermined application program (hereinafter sometimes abbreviated as "application" or "app") provided by the customer management server 20 is pre-installed on the smartphone Q owned by the customer P. The application has a function to display information useful for shopping at the shopping mall 100 (such as product discount information and point bonus information) and a self-checkout function that enables the customer P to register the products they wish to purchase themselves.

[0013] A shopping mall 100 has a plurality of entrances 101 to 103. Near the entrance 101, a two-dimensional code display unit 104 is installed, which constantly displays a predetermined two-dimensional code on a display or paper medium. Although not shown in FIG. 1, the entrances 102 and 103 are also equipped with units similar to the two-dimensional code display unit 104. Furthermore, stores 1, 2, ..., 7 are each equipped with a corresponding store server 105.

[0014] The two-dimensional code display unit 104 displays guidance to encourage each customer entering the shopping mall 100 to read the two-dimensional code using a smartphone or the like and check in to the shopping mall 100. For example, the two-dimensional code is read by the camera of a smartphone Q carried by customer P, which launches an installed application and checks in customer P. Check-in and check-out are achieved by customer P performing a predetermined input operation on smartphone Q, for example. After check-in, check-out occurs when the application is closed or a predetermined time has passed.

[0015] A customer P carrying a smartphone Q, for example, enters through the entrance / exit 101, reads the instructions displayed on the two-dimensional code display unit 104, and then follows the instructions to read the two-dimensional code using the camera on the smartphone Q, launches the installed application, and checks in.

[0016] Each beacon terminal 50 transmits radio waves including information indicating its location or identification number. When the smartphone Q receives radio waves transmitted from the beacon terminal 50, it recognizes the location of the smartphone Q from the strength of the radio waves and the information contained in the radio waves, and transmits information indicating the location (location information) to the customer management server 20 via an application. Note that in this example, an example is given in which a beacon terminal is used to recognize the location of the smartphone Q, i.e., the location of the customer P, but instead, the function of a GPS (Global Positioning System) may be used, or the location of the customer P may be recognized by using a camera (imaging device).

[0017] The beacon terminal 50 is installed at least on each advertisement presentation device. In this example, a plurality of beacon terminals 50 are installed at key locations such as the advertisement presentation devices 11 and 12, near the entrances 101, 102, and 103, and at each store so that radio waves can reach the entire area within the site 10 of the shopping mall 100. In this way, the customer management server 20 can constantly track the location of the smartphone Q and grasp the behavior of the customer P (for example, the trajectory of which stores the customer P visited).

[0018] On the other hand, if the beacon terminal 50 is installed only on each advertisement presentation device, it is possible to grasp whether or not a smartphone Q is present in the area surrounding each advertisement presentation device while suppressing equipment costs. For example, when the smartphone Q is present in the area 111 where the customer P can view an advertisement presented by the advertisement presentation device 11, it can be assumed that the customer P is viewing the advertisement presented by the advertisement presentation device 11. Furthermore, when the smartphone Q is present in the area 121 where the customer P can view an advertisement presented by the advertisement presentation device 12, it can be assumed that the customer P is viewing the advertisement presented by the advertisement presentation device 12.

[0019] The sizes of the areas 111 and 121 and the radio wave intensity of the beacon terminal 50 may be set so as to be changeable as appropriate.

[0020] (Customer management function) The customer management function 30 includes various functions such as an application providing unit 31, a customer information registration unit 32, a customer information management unit 33, an advertising processing unit 34, an information acquisition unit 35, an interest determination unit 36, a purchase determination unit 37, an advertising effectiveness determination unit 38, and a determination result output unit 39.

[0021] The application providing unit 31 provides the above-mentioned application to the mobile information terminal owned by each customer. Specifically, it downloads and installs the application to the mobile information device owned by each customer. When customer P installs the application on his / her smartphone, a specific contract is concluded. In the contract, customer P gives permission to use his / her product purchase history for promotions.

[0022] The customer information registration unit 32 registers information about each customer (customer information). The customer information may be stored in the storage device 23 or in another storage device.

[0023] An example of customer information is shown in Fig. 3. However, the customer information shown in Fig. 3 is just an example, and is not limited to this example, and part of it may be changed as appropriate.

[0024] The customer information shown in Figure 3 is information that a customer registers when installing an application, and includes, for example, "customer number," "family composition," "gender," and "preferences" (hobbies and interests).

[0025] "Customer number" is information for identifying a customer.

[0026] "Family Composition" indicates the family composition of the customer, and is useful information for estimating the quantity and category of merchandise that the customer is expected to purchase in the future.

[0027] "Gender" indicates the gender of the customer, and is useful information for estimating the categories of products that the customer is expected to purchase in the future and the categories of products that the customer is unlikely to purchase in the future.

[0028] "Tastes" indicates the things that interest or hobbies of the customer, and is useful information for estimating the product categories that interest the customer and the products that are highly relevant to their tastes.

[0029] Information that is recorded after installation includes "purchase history" and "current location."

[0030] "Purchase history" indicates the customer's product purchase history (when, at which store, what product was purchased, etc.), and is useful information for estimating the specific product categories and hobby-oriented products that the customer is interested in.

[0031] "Current location" indicates the current location within the premises 10 of the smartphone Q carried by customer P who has checked in, and is useful information for estimating the optimal location and time to present advertisements to customers who are within the premises 10 after checking in. Note that the "current location" information becomes invalid (for example, hidden) after the customer checks out or closes the application.

[0032] 3 is registered in a form in which information from multiple stores is mixed for each customer, but it may be registered separately for each store so that information from multiple stores is not mixed. This makes it easier to manage customer information for each store and to provide information required for each store separately.

[0033] The customer information management unit 33 manages the above-mentioned customer information stored in the storage device 23 or the like. For example, the customer information management unit 33 can change the "family composition" and "preferences" information in the customer information in response to a request from the customer sent from the smartphone Q owned by the customer P via the communication device 21. The customer information management unit 33 can also change the "preferences" information based on the determination result by the advertising effectiveness determination unit 38, which will be described later. The customer information management unit 33 also adds information to the "purchase history" based on the record of the customer's product purchases sent from the store server of any of the stores (not limited to stores 1 to 7) via the communication device 21, and updates the "current location" information based on location information sent from the smartphone Q owned by the customer P via the communication device 21.

[0034] The advertisement processing unit 34 determines an advertisement for a product to be presented to a checked-in customer, and then performs processing to present the advertisement on an appropriate advertisement presentation device at the appropriate time.

[0035] The advertisement processing unit 34 identifies the customer number of the checked-in customer P based on the customer information managed by the customer information management unit 33, and selects and determines an advertisement to be presented to the customer P as one that matches the preferences of the customer P based on the purchase history and / or preference information corresponding to the identified customer number. For example, if the purchase history includes a product KKK, the advertisement for another product that belongs to the same category as the product KKK is selected and determined from a plurality of advertisement candidates prepared in advance. The determination of the advertisement to be presented to the customer P may be performed by an AI (Artificial Intelligence) that has learned the preferences of the customer P in advance.

[0036] Furthermore, by referring to the location information transmitted from the smartphone Q carried by the customer P via the communication device 21 (i.e., "current location" in the customer information managed by the customer information management unit 33), the advertisement processing unit 34 records the date and time (including hours, minutes, and seconds) when the customer P entered the area 111 or the area 121, and also records the date and time (including hours, minutes, and seconds) when the customer P left the area 111 or the area 121. This processing is performed for each area.

[0037] Furthermore, when the customer P enters the area 111 or the area 121, the advertisement processing unit 34 starts presenting an advertisement for the product selected or determined as matching the customer's preference by the corresponding advertisement presentation device 11 or the advertisement presentation device 12, and ends presenting the advertisement for the product when the customer P leaves the area 111 or the area 121. This processing is performed for each area.

[0038] For example, while no customers are within area 111 or area 121, each advertisement presentation device presents an advertisement for an unspecified number of customers, and when customer P enters area 111 or area 121, the currently presented advertisement for an unspecified number of customers is switched to an advertisement for customer P. Also, when customer P leaves area 111 or area 121, the currently presented advertisement for customer P is switched to an advertisement for an unspecified number of customers. Also, when multiple customers enter area 111 or area 121, the advertisement for the customer who entered first is presented preferentially.

[0039] The information acquisition unit 35 acquires information about "family composition," "gender," and "preferences" when each customer installs an application on their smartphone, and acquires information about "purchase history" and "current location" after the application is installed. The acquired information is reflected in the customer information managed by the customer information management unit 33.

[0040] The interest determination unit 36 ​​determines whether or not a checked-in customer has shown interest in the advertised product in question, based on the duration of time the customer stays in a predetermined area. When customer P stays in area 111 or area 121, the interest determination unit 36 ​​determines whether or not customer P has shown interest in the advertised product presented by advertisement presentation device 11 or advertisement presentation device 12, based on the duration of time the customer stays.

[0041] The dwell time indicates the elapsed time from when the customer P enters the area 111 or the area 121 to when the customer P leaves the area 111 or the area 121. For example, if the dwell time exceeds a predetermined threshold (e.g., 15 seconds), the interest determination unit 36 ​​determines that the customer P has shown interest in the advertised product. On the other hand, if the dwell time is below the predetermined threshold (e.g., 15 seconds), the interest determination unit 36 ​​determines that the customer P has not shown interest in the advertised product. Note that the determination result may include not only whether or not there is interest, but also the degree of interest (interest level). For example, the threshold may be divided into multiple stages, and the degree of interest (interest level) may be set to increase each time the threshold is exceeded, thereby determining not only whether or not there is interest, but also the degree of interest if there is interest.

[0042] The purchase determination unit 37 determines whether or not the checked-in customer has purchased the advertised product.

[0043] For example, the purchase determination unit 37 determines whether or not customer P has purchased the advertised product presented by the advertisement presentation device 11 or 12 within a predetermined time (for example, within 24 hours from the date and time when the presentation of the advertisement began) by referring to the "purchase history" in the customer information managed by the customer information management unit 33.

[0044] The advertising effectiveness determination unit 38 determines the effectiveness of the advertisement based on the determination result of whether or not the checked-in customer showed interest in the advertised product and whether or not the customer purchased the product.

[0045] For example, the advertising effectiveness determination unit 38 determines the effectiveness of the advertisement based on the determination result of whether or not the customer P showed interest in the advertised product presented by the advertising presentation device 11 or the advertising presentation device 12, and the determination result of whether or not the customer P purchased the advertised product presented by the advertising presentation device 11 or the advertising presentation device 12.

[0046] In addition, the aforementioned customer information management unit 33 has the function of managing information including the judgment results of the interest judgment unit 36, the purchase judgment unit 37, and the advertising effectiveness judgment unit 38 (hereinafter referred to as the ``advertising effectiveness analysis results'').

[0047] Fig. 4 shows an example of an advertising effectiveness analysis result including the respective determination results of the interest determination unit 36, the purchase determination unit 37, and the advertising effectiveness determination unit 38 for each customer. However, the advertising effectiveness analysis result shown in Fig. 4 is just an example and is not limited to this example, and some parts may be changed as appropriate.

[0048] The results of the advertising effectiveness analysis shown in Figure 4 include the following information for each customer: "Customer number," "Advertisement / product," "Advertisement location / dwell time," "Purchase history," "Interest," "Purchase," and "Effect."

[0049] "Customer number" indicates information for identifying a customer.

[0050] "Advertisement / product" indicates information for identifying an advertisement and information for identifying the product of the advertisement.

[0051] "Location and dwell time of advertisement" indicates the location where the advertisement presentation device presenting the advertisement is installed and the dwell time of the customer within the specified area where the advertisement presentation device is set up. If the customer did not dwell within the specified area where the advertisement presentation device is installed, information indicating that fact (such as "none") will be displayed.

[0052] "Purchase history" indicates the history of the customer's purchases of products. If the customer did not purchase any products, information indicating this (such as "none") is displayed.

[0053] "Interest" indicates the result ("Yes" or "No") of the advertisement effectiveness determination unit 38 determining whether or not the customer showed interest in the advertised product based on the dwell time.

[0054] "Purchase" indicates the result ("Yes" or "No") of the advertisement effectiveness determination unit 38 determining whether or not the customer purchased the advertised product based on the purchase history.

[0055] "Effectiveness" indicates the result of determining the effectiveness of the advertisement based on the determination result of "interest" and the determination result of "purchase" by the advertisement effectiveness determination unit 38. The content of the determination result may be changed as appropriate.

[0056] There are four possible combinations of the "interest" determination result ("yes" or "no") and the "purchase" determination result ("yes" or "no"). Figure 4 shows examples of these four combinations. Corresponding to these four combinations, there are also four possible "effectiveness" determination results.

[0057] For example, in the case of a customer with a "customer number" of "00031," the customer stayed for 50 seconds at the location where the product "KKK" in advertisement "001" was presented, which exceeds the threshold (e.g., 15 seconds), so the "interest" judgment result is "yes." After that, the customer purchases the product "KKK" within a predetermined time (e.g., within 24 hours from the date and time the advertisement began to be presented), so the "purchase" judgment result is "yes." In this case, the "effectiveness" judgment result is "the advertisement was effective."

[0058] In the case of a customer with "customer number" "00032," the customer's stay time at the location where product "LLL" from advertisement "002" was presented was 1 minute 10 seconds, which exceeds the threshold (e.g., 15 seconds), so the "interest" judgment result is "yes." After that, the customer does not purchase product "LLL" within a specified time (e.g., within 24 hours from the date and time the advertisement began to be presented), and the "purchase" judgment result is "no." In this case, the "effectiveness" judgment result is "not effective enough to lead to a purchase."

[0059] In the case of a customer with "customer number" "00033," the customer's dwell time at the location where advertisement "003" product "MMM" was presented was 2 seconds, which is below the threshold (e.g., 15 seconds), so the "interest" judgment result is "no." After that, the customer did not purchase product "MMM" within a specified time (e.g., within 24 hours from the date and time the advertisement began to be presented), so the "purchase" judgment result is "no." In this case, the "effectiveness" judgment result is "the advertisement was ineffective (the customer may be interested in another advertisement)."

[0060] In the case of a customer with a "customer number" of "00034," the "interest" judgment result is "no" because the customer did not stay in the location where product "NNN" from advertisement "004" was presented. After that, the customer purchased product "NNN" within a specified time (for example, within 24 hours from the date and time the advertisement began to be presented), so the "purchase" judgment result is "yes." In this case, the "effectiveness" judgment result is "the advertisement was ineffective (a different advertisement may be needed)."

[0061] The determination result output unit 39 outputs information including the determination results of the interest determination unit 36, the purchase determination unit 37, and the advertising effectiveness determination unit 38 for each customer, i.e., the analysis result of the advertising effectiveness for each customer. Some or all of this analysis result (for example, the advertising effectiveness analysis result shown in FIG. 4) may be provided to companies or the like that wish to utilize the analysis result, provided that this does not violate the contract with the customer.

[0062] Although FIGS. 1 and 2 show an example in which the information processing system is applied to a shopping mall 100 having a plurality of stores, it may instead be applied to a single store, for example, a single store or supermarket.

[0063] (Example of application to one store) Figure 5 shows an example of applying the information processing system to one store. In Figure 5, elements common to Figures 1 and 2 are given the same reference numerals. Here, the store is assumed to be a supermarket.

[0064] A supermarket 200 shown in Fig. 5 has multiple entrances 201 and 202. Near the entrance 201, a two-dimensional code display unit 204 is installed, which constantly displays a predetermined two-dimensional code on a display or paper medium. Although not shown in Fig. 5, a similar two-dimensional code display unit 204 is also installed at the entrance 202. In addition, the store is equipped with multiple carts 205, multiple product display shelves 206, multiple cash registers 207, a store server 208, and the like.

[0065] The customer P who is a consumer and the smartphone (portable information device) Q owned by the customer P have been described above. The relationship between the smartphone Q and the customer management server 20 has also been described above. The advertisement presentation devices 11 and 12 and the areas 111 and 121 have also been described above.

[0066] The two-dimensional code display unit 204 is the same as the above-mentioned two-dimensional code display unit 104. A customer P carrying a smartphone Q enters, for example, through the entrance / exit 201, reads the instructions displayed on the two-dimensional code display unit 204, follows the instructions, reads the two-dimensional code using the camera of the smartphone Q, starts the installed application, and checks in.

[0067] 5, the beacon terminal 50 is not shown, but multiple beacon terminals similar to the above-described beacon terminal 50 are placed in the store. The beacon terminal 50 is installed on at least each advertisement presentation device. Multiple beacon terminals 50 may be installed so that radio waves reach the entire area within the site 20 of the supermarket 200, but as described above, they may be installed only on each advertisement presentation device.

[0068] After checking in, the customer P uses, for example, a cart 205 to do his / her shopping. Some carts 205 are compatible with self-checkouts. Fig. 6 shows an example of a cart compatible with self-checkouts.

[0069] The cart 40 shown in FIG. 6 is a self-checkout compatible cart (self-checkout compatible cart) and is equipped with a tablet terminal 41 and a scanner 42. For example, when customer P places any product displayed on product display shelf 206 in cart 40, he or she causes scanner 42 to read the barcode attached to the product, and information about the product is displayed on the screen of tablet terminal 41. When a predetermined input operation is performed on the product information displayed on the screen of tablet terminal 41, the product is registered. After customer P has registered all the necessary products, he or she takes cart 40 to cashier 207 and follows the instructions on cashier 207 to complete the payment.

[0070] The self-checkout can be realized using a smartphone Q carried by the customer P instead of the scanner 42 and tablet terminal 41. To achieve this, the smartphone Q can be attached to the handle 43 of the cart 40 shown in Fig. 6 using a fixture. Fig. 7 shows an example of a configuration in which the smartphone Q is attached to a fixture 44 installed on the handle 43 of the cart 40.

[0071] When using the smartphone Q as a self-checkout, the customer P uses the camera and scanner functions of the smartphone Q to have the smartphone Q read the barcode attached to the product. As a result, product information is displayed on the screen of the smartphone Q in the same way as on the tablet terminal 41. When the customer P performs a predetermined input operation on the product information displayed on the screen of the smartphone Q, the product is registered.

[0072] When customer P takes cart 40 to the cash register 207 and completes the payment, information about the products purchased by customer P, the date and time of purchase, etc., is transmitted to the customer management server 20 via the store server 208, and is reflected in the purchase history of customer P managed by the customer management server 20. Note that transmission to the customer management server 20 may also be performed when customer P registers the products.

[0073] (Example of operation of customer management server 20) An example of the operation of the customer management server 20 according to the embodiment will be described with reference to FIG.

[0074] In ACT1, the application providing unit 31 downloads and installs the application onto the smartphone owned by the customer in response to a request from the customer, and the customer information registration unit 32 registers information about the customer (customer information).

[0075] In ACT2, the customer information management unit 33 changes the "family composition" and "preferences" information in the customer information in response to a request from the customer, adds information to the "purchase history" based on the record of the customer's product purchases sent from the store server of one of the stores via the communication device 21, and updates the "current location" information based on location information sent from the smartphone carried by the customer.

[0076] In ACT3, the advertisement processing unit 34 determines the product advertisement for the checked-in customer and then processes the advertisement to be presented at the appropriate time on an appropriate advertisement presentation device, and the information acquisition unit 35 acquires information on the customer's "purchase history" and "current location." The acquired information is reflected in the customer information managed by the customer information management unit 33. The specific processing in ACT3 will be described later.

[0077] In ACT4, the interest determination unit 36 ​​determines whether or not the checked-in customer has shown interest in the advertised product, based on the duration of time the customer has stayed in the predetermined area.

[0078] In ACT5, the purchase determination unit 37 determines whether or not the checked-in customer has purchased the advertised product.

[0079] In ACT6, the advertising effectiveness determination unit 38 determines the effectiveness of the advertisement based on the determination result of whether or not the checked-in customer showed interest in the advertised product and the determination result of whether or not the customer purchased the product.

[0080] In ACT7, the determination result output unit 39 outputs information including the determination results of the interest determination unit 36, the purchase determination unit 37, and the advertising effectiveness determination unit 38, that is, the analysis result of the advertising effectiveness for each customer.

[0081] (Example of smartphone operation) An example of the operation of the smartphone according to the embodiment will be described with reference to FIG.

[0082] The operations of the smartphone described here are performed by an application that has been installed and provided by the customer management server 20.

[0083] In ACT11, after the application is launched in the smartphone, it determines whether the customer has checked in. If the customer has not checked in (NO in ACT11), it waits until the customer has checked in. On the other hand, if the customer has checked in (YES in ACT11), it proceeds to ACT12.

[0084] In ACT12, if the customer checks in (YES in ACT11), the application notifies the customer management server 20 of the customer check-in.

[0085] In ACT13, the application determines whether or not the customer has entered an area where an advertisement (for example, an advertisement on digital signage) presented by the advertisement presentation device 12 can be viewed. If the customer has not entered the area (NO in ACT13), the application proceeds to ACT17. On the other hand, if the customer has entered the area (YES in ACT13), the application proceeds to ACT14.

[0086] In ACT14, if the customer enters the area (if YES in ACT13), the application notifies the customer management server 20 of location information indicating the location of the customer's smartphone and time information indicating the time at that time.

[0087] In ACT15, the application determines whether the customer has left the area. If the customer has not left the area (NO in ACT15), the application waits until the customer leaves the area. On the other hand, if the customer has left the area (YES in ACT15), the application proceeds to ACT16.

[0088] In ACT16, when the customer leaves the area (if YES in ACT15), the application notifies the customer management server 20 of the location information indicating the location of the customer's smartphone and the time information indicating the time at that time.

[0089] In ACT17, the application determines whether the customer has registered or purchased a product. If the customer has not registered or purchased a product (NO in ACT16), the application proceeds to ACT19. On the other hand, if the customer has registered or purchased a product (YES in ACT16), the application proceeds to ACT18.

[0090] In ACT18, if the customer has registered or purchased a product (YES in ACT16), the application notifies the customer management server 20 of this fact.

[0091] In ACT19, the application determines whether the customer has checked out. If the customer has not checked out (NO in ACT19), the application repeats the process from ACT13. On the other hand, if the customer has checked out (YES in ACT19), the application proceeds to ACT20.

[0092] In ACT20, if the customer has checked out (YES in ACT19), the application notifies the customer management server 20 of the customer's check-out.

[0093] (Example of advertising processing and information acquisition) A specific example of the process in ACT3 in FIG. 8 will be described with reference to FIG.

[0094] The operations described here are performed by the advertisement processing unit 34 and the information acquisition unit 35 on the customer management server 20 side.

[0095] In ACT21, the information acquisition unit 35 determines whether or not there is a check-in notification from the customer's smartphone. If there is no check-in notification (NO in ACT21), the information acquisition unit 35 waits until there is a check-in notification. On the other hand, if there is a check-in notification (YES in ACT21), the information acquisition unit 35 proceeds to ACT22.

[0096] In ACT22, if a check-in notification is received (YES in ACT21), the information acquisition unit 35 records the check-in of the customer.

[0097] In ACT23, the information acquisition unit 35 determines whether there is a notification that a customer has entered an area where an advertisement (for example, an advertisement on digital signage) presented by the advertisement presentation device 12 can be viewed. If there is no notification that a customer has entered the area (NO in ACT23), the process proceeds to ACT27. On the other hand, if there is a notification that a customer has entered the area (YES in ACT23), the process proceeds to ACT24.

[0098] In ACT24, when the information acquisition unit 35 receives a notification that a customer has entered the area (if YES in ACT23), it records the location information indicating the location notified from the customer's smartphone and the time information indicating the time at that time.

[0099] In ACT25, the advertisement processing unit 34 causes the advertisement presentation device to present an advertisement that has been selected and determined as matching the customer's preferences based on the information indicating the customer's purchase history or preferences.

[0100] In ACT26, the information acquisition unit 35 determines whether the customer has left the area. If the customer has not left the area (NO in ACT26), the information acquisition unit 35 waits until the customer leaves the area. On the other hand, if the customer has left the area (YES in ACT26), the information acquisition unit 35 proceeds to ACT27.

[0101] In ACT27, when the customer leaves the area (if YES in ACT26), the information acquisition unit 35 records the location information indicating the location of the customer's smartphone and the time information indicating the time at that time.

[0102] In ACT28, the information acquisition unit 35 determines whether or not there is a notification that the customer has registered or purchased a product. If there is no notification that the customer has registered or purchased a product (NO in ACT28), the process proceeds to ACT 30. On the other hand, if there is a notification that the customer has registered or purchased a product (YES in ACT28), the process proceeds to ACT 29.

[0103] In ACT29, if the information acquisition unit 35 receives a notification that the customer has registered or purchased a product (YES in ACT28), it records the product registration or purchase.

[0104] In ACT 30, the information acquisition unit 35 determines whether or not there is a check-out notification from the customer's smartphone. If there is no check-out notification (NO in ACT 30), the process repeats from ACT 23. On the other hand, if there is a check-out notification (YES in ACT 30), the process proceeds to ACT 31.

[0105] In ACT31, when a check-out notification is received (YES in ACT30), the information acquisition unit 35 records the check-out of the customer.

[0106] (Summary of the embodiment) According to the embodiment, it is possible to present different advertisements to each consumer on the advertisement presentation device, and further to analyze the effectiveness of the advertisements presented to each consumer for each consumer.

[0107] Specifically, it is possible to grasp for each consumer whether they are interested in a given advertisement, whether they have purchased the product advertised, and the differences in the effectiveness of the advertisement, making it easier to analyze the effectiveness of advertisements for each consumer.The results of the analysis for each consumer can be used to estimate each consumer's preferences, which can be used to promote and increase sales for each consumer's products in the future.In addition, it is possible to present advertisements efficiently while keeping costs down by reducing the presentation of unnecessary advertisements and increasing the presentation of effective advertisements for each consumer.

[0108] In the above embodiment, an example of checking in a customer using the two-dimensional code display unit 104 has been described, but the method of checking in a customer is not limited to this. For example, a two-dimensional code may be displayed on the display unit of the smartphone Q carried by the customer P, and the two-dimensional code may be read by a two-dimensional code reader installed in the store to perform check-in. Check-out may also be performed in a similar manner to check-in. In short, any method can be adopted for check-in and check-out, as long as the customer P performs a predetermined input operation on the smartphone Q.

[0109] The information processing device according to the above embodiment may include a determination result providing unit that provides the determination results of the interest determination unit 36, the purchase determination unit 37, and the advertising effectiveness determination unit 38 for each customer to a predetermined device. In this case, the predetermined device may be any device owned by a company that wishes to utilize the determination results. However, the present invention is not limited to this. The predetermined device may be any device logically distinct from the control device 22, and may be a device within the customer management server 20, not just a device external to the customer management server 20. Furthermore, the determination result providing unit may generalize attributes of customer information and provide information including the generalized customer information and the determination results. Generalization here refers, for example, to a process of anonymizing names in customer information. Furthermore, generalization refers to a process of classifying ages in customer information into a certain age range (e.g., 30s) rather than a strict age (e.g., 35 years old).

[0110] Although an embodiment of the present invention has been described above, this embodiment is presented as an example and is not intended to limit the scope of the invention. This embodiment can be embodied in various other forms, and various omissions, substitutions, and modifications can be made without departing from the spirit of the invention. This embodiment and its modifications are included within the scope and spirit of the invention, and are also included in the inventions described in the claims and their equivalents. [Explanation of symbols]

[0111] 1 to 7...store, 10, 20...site, 11, 12...advertising presentation device (display, speaker, etc.), 111, 121...advertising presentation area, 20...customer management server (information processing device), 30...customer management function, 31...application providing unit, 32...customer information registration unit, 33...customer information management unit, 34...advertising processing unit, 35...information acquisition unit, 36...interest determination unit, 37...purchase determination unit, 38...advertising effectiveness determination unit, 40...cart (self-checkout compatible cart), 41...tablet terminal, 42...scanner, 43...handle, 44...fixing device, 50...beacon terminal, 100...shopping mall, 101, 102, 103...entrance / exit, 104...two-dimensional code display unit, 105...store server, 200...supermarket, 201, 202...entrance / exit, 204...two-dimensional code display unit, 205...cart, 206...product display shelf, 207...accounting machine, 208...store server, P...customer, Q...smartphone (mobile information device).

Claims

1. an advertisement processing unit that performs processing to cause an advertisement presentation device to present an advertisement for a product to a customer; an interest determination unit that determines whether the customer has shown interest in the product based on the duration of time the customer stays in a predetermined area; a purchase determination unit that determines whether the customer has purchased the product; an advertisement effectiveness determination unit that determines the effectiveness of the advertisement based on a determination result of whether the customer has shown interest in the product and a determination result of whether the customer has purchased the product; An information processing device comprising:

2. the advertisement processing unit starts presenting an advertisement for a product selected as matching the customer's preference when the customer enters the predetermined area, and ends presenting the advertisement for the product when the customer leaves the predetermined area. The information processing device according to claim 1 .

3. The advertisement processing unit uses location information indicating a location transmitted from a portable information device carried by the customer to record a date and time when the customer entered the predetermined area, and also records a date and time when the customer left the predetermined area. The information processing device according to claim 2 .

4. the advertisement processing unit determines the product advertisement to be presented by the advertisement presentation device based on the purchase history of the customer or information indicating the customer's preferences; The information processing device according to claim 1 .

5. a storage device that stores preference information indicating the preferences of the customer for each customer; a customer information management unit that changes the preference information based on the determination result by the advertising effectiveness determination unit; Furthermore, the advertisement processing unit determines an advertisement for a product to be presented by the advertisement presentation device based on the preference information; The information processing device according to claim 1 .

6. a storage device that stores customer information for each customer, the customer information including a purchase history and / or preference information indicating the customer's preferences; a determination result providing unit that generalizes attributes of the customer information and provides information including the generalized customer information and the determination results of the interest determination unit, the purchase determination unit, and the advertising effectiveness determination unit; Further provided with The information processing device according to claim 1 .

7. 1. An information processing method executed by one or more computers, comprising: performing a process of causing an advertisement presentation device to present an advertisement for a product to a customer; determining whether the customer has shown interest in the product according to the duration of time the customer stays in a predetermined area; determining whether the customer has purchased the product; determining the effectiveness of the advertisement based on a determination result as to whether the customer has shown interest in the product and a determination result as to whether the customer has purchased the product; An information processing method, including:

8. On one or more computers, a procedure for performing a process of causing an advertisement presentation device to present an advertisement for a product to a customer; a step of determining whether the customer has shown interest in the product according to the duration of time the customer stays in a predetermined area; determining whether the customer has purchased the product; a step of determining the effectiveness of the advertisement based on a determination result of whether the customer has shown interest in the product and a determination result of whether the customer has purchased the product; A program to execute.

9. The computer installed in the mobile information device owned by the customer a step of notifying a predetermined information processing device of the check-in of the customer in response to a predetermined input operation on the portable information device; a step of notifying the information processing device of location information indicating a location of the mobile information device at least when the mobile information device enters a predetermined area where an advertisement presentation device is present and when the mobile information device leaves the predetermined area; a step of notifying the information processing device of the registration or purchase of a product when the customer registers or purchases the product; a step of notifying the information processing device of the customer's checkout in response to a predetermined input operation on the portable information device; A program to execute.

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