Information processing apparatus, image generation method, and program

Abstract

To provide a technique for generating a commodity promotion image customized to a room of a customer.SOLUTION: An aspect of the present disclosure relates to an information processing apparatus including a product information acquisition unit that acquires product information regarding a product, a customer candidate selection unit that selects a customer candidate to whom the product is recommended on the basis of the product information, and a room spatial image generation unit that acquires room spatial information regarding a room of the customer candidate and generates a room spatial image indicating a state in which the product is arranged in the room of the customer candidate on the basis of the product information and the room spatial information.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present disclosure relates to an information processing device, an image generation method, and a program. [Background technology]

[0002] With the spread of information and communication technology, the provision of services using information processing devices such as personal computers, smartphones, and tablets is expanding to various industries and business areas. These services may be provided from cloud servers or by apps installed on the information processing devices.

[0003] For example, when purchasing furniture or interior items, it is desirable to be able to confirm in advance how the furniture or interior items to be purchased can be arranged in a room. A user can refer to a virtual layout view screen displayed on an information processing terminal before making a purchase. For example, techniques for three-dimensionally displaying a furnished room have been proposed. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Publication No. 2023-031310 Summary of the Invention [Problem to be solved by the invention]

[0005] In conventional marketing methods, when a new product is released, potential customers who are likely to be interested in the product are selected from customers registered in a customer database, and generic product images and product information for promotional purposes are sent to these potential customers. This makes it possible to focus promotions on potential customers who are likely to be interested (targeted advertising).

[0006] On the other hand, it is assumed that customers receive such promotional emails and messages from various companies, etc., and it is difficult for them to select and discard the necessary information from the large number of emails and messages they receive.

[0007] In view of the above problems, an object of the present disclosure is to provide a technology for generating product promotion images customized for a customer's room. [Means for solving the problem]

[0008] One aspect of the present disclosure relates to an information processing device having a product information acquisition unit that acquires product information related to a product, a customer candidate selection unit that selects customer candidates to whom the product will be recommended based on the product information, and a room space image generation unit that acquires room space information related to the room of the customer candidate and generates a room space image showing the product arranged in the room of the customer candidate based on the product information and the room space information. [Effects of the Invention]

[0009] According to the present disclosure, a technique can be provided for generating customized product promotion images for a customer's room. [Brief explanation of the drawings]

[0010] [Figure 1] FIG. 1 is a schematic diagram illustrating a process for generating a room space image according to an embodiment of the present disclosure. [Figure 2] FIG. 2 is a block diagram illustrating a hardware configuration of an information processing device according to an embodiment of the present disclosure. [Figure 3] FIG. 3 is a block diagram illustrating a functional configuration of an information processing device according to an embodiment of the present disclosure. [Figure 4] FIG. 4 is a schematic diagram illustrating a product information list according to one embodiment of the present disclosure. [Figure 5] FIG. 5 is a diagram illustrating a customer information list according to one embodiment of the present disclosure. [Figure 6]FIG. 6 is a flowchart illustrating an image generation process according to an embodiment of the present disclosure. DETAILED DESCRIPTION OF THE INVENTION

[0011] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings.

[0012] In the following embodiment, an information processing device is disclosed that generates a room space image for product promotion customized for a customer's room.

[0013] [overview] First, a process for generating a room space image according to an embodiment of the present disclosure will be described. In the process for generating a room space image according to an embodiment, when product information (e.g., product type, product size, product-related information, etc.) related to a product such as a promotional product is acquired, potential customers for the promotion of the product are selected from a customer database (DB) based on the acquired product information. For example, if the promotional product is a living room sofa, customers looking for living room furniture may be selected as potential customers.

[0014] Then, room space information (e.g., room layout information, etc.) regarding the room of the selected potential customer is acquired from the customer DB, and based on product information (e.g., product images, etc.) regarding the promotional product and the acquired room space information, a room space image is generated showing the product arranged in the potential customer's room, as shown in Fig. 1. The generated room space image is notified to the potential customer, for example, by a URL (Uniform Resource Locator) storing the room space image.

[0015] By accessing the notified URL, each potential customer can view a room space image that shows the promotional product arranged in the registered room layout. In this way, a promotional room space image customized for each customer can be delivered, allowing the customer to visually recognize the image of the promotional product arranged in the room. This can promote product sales to customers more effectively than providing uniform product information.

[0016] Here, the information processing device 100 may have, for example, a hardware configuration as shown in Fig. 2. That is, the information processing device 100 has a storage device 101, a memory device 102, a processor 103, and a communication device 104, which are interconnected via a bus B.

[0017] Programs and / or data that realize various functions and processes in the information processing device 100 are downloaded to the storage device 101 or memory device 102 via the communication device 104 from an external device and / or a network.

[0018] The storage device 101 is realized by a nonvolatile memory or the like, and stores installed or downloaded programs or data (for example, files, etc.).

[0019] The memory device 102 is realized by a random access memory, a static memory, or the like, and when a program or instruction is activated, reads and stores the program, instruction, data, or the like from the storage device 101. The storage device 101, the memory device 102, and the removable storage medium may be collectively referred to as a non-transitory storage medium.

[0020] The processor 103 may be realized by one or more CPUs (Central Processing Units), GPUs (Graphics Processing Units), processing circuitry, etc., which may be composed of one or more processor cores, and performs various functions and processes of the information processing device 100 in accordance with programs, instructions, data such as parameters required to execute the programs or instructions, etc. stored in the memory device 102.

[0021] The communication device 104 is realized by various communication circuits that execute wired and / or wireless communication processing with external devices, the Internet, a LAN (Local Area Network), a cellular network, or other communication networks.

[0022] However, the above-described hardware configuration is merely an example, and the information processing device 100 according to the present disclosure may be realized by any other appropriate hardware configuration.

[0023] [Information processing device] Next, an information processing device 100 according to an embodiment of the present disclosure will be described. Fig. 3 is a block diagram showing a functional configuration of the information processing device 100 according to an embodiment of the present disclosure. As shown in Fig. 3, the information processing device 100 includes a product information acquisition unit 110, a customer candidate selection unit 120, and a room space image generation unit 130. Each of the functional units of the product information acquisition unit 110, the customer candidate selection unit 120, and the room space image generation unit 130 can be realized by the processor 103 of the information processing device 100 executing a program stored in the memory device 102.

[0024] The product information acquisition unit 110 acquires product information related to a product. For example, the product according to this embodiment is not limited to the following and may be furniture (e.g., sofa, table, bed, etc.) installed in a room. In this case, the product information may indicate, for example, the product ID, product name, product type, size, image file, product-related information, etc. of the product, without being limited to the following.

[0025] Here, the product ID may be a product number for identifying each product. The product name is the name of each product. The product type may indicate the category of each product, such as sofa, table, or bed. Here, the category may indicate one or more granular categories. For example, a double bed may be classified into a subcategory called "double bed" that belongs to a larger category called "bed." The size may typically be specified by the WDH notation of width (W), depth (D), and height (H). The image file may be a two-dimensional or three-dimensional graphic image representing the appearance of each product. The product-related information indicates information related to each product other than the information items described above. For example, if the product is a sofa, the product-related information may be the color, material, etc. of the sofa.

[0026] The product information acquisition unit 110 may store the product information of each product acquired in this manner in the form of a product information list as shown in Fig. 4. For example, in the illustrated example, for a sofa with a product name of "X", the product information of product ID "#1011", product name "X", product type "sofa", size "w1 x d1 x h1", image file "#1011.jpg", and product related information "for two people, genuine leather" is registered in the product information list.

[0027] When the product information regarding the promotion target product is acquired in this manner, the product information acquisition unit 110 provides the acquired product information to the customer candidate selection unit 120 .

[0028] The customer candidate selection unit 120 selects customer candidates to whom products are to be recommended based on product information. For example, the customer candidate selection unit 120 may select customer candidates from a customer database, and specifically, may select as customer candidates customers who are expected to have an interest in the products that are the subject of sales promotion based on customer information registered in the customer database.

[0029] For example, the customer information may indicate, without being limited to, each customer's customer ID, customer name, room type, floor plan file, search information, etc. The customer ID may be an identifier for identifying each customer. The customer name is the name of each customer. The room type may indicate, for example, the type of room in which the customer will place furniture or other products, and may specifically indicate a bedroom, living / dining room, children's room, etc. The floor plan file may be a two-dimensional or three-dimensional graphic image representing the floor plan of the room in which the customer will place furniture or other products. The search information may indicate the products, etc. that each customer is looking for or desires.

[0030] The customer database may store customer information in the form of a customer information list as shown in Figure 5. For example, in the illustrated example, for a customer named "A," the customer information list contains the following customer ID "#1369," room type "living / dining room," floor plan file "#1369.jpeg," and search information "dining table for four." In other words, the customer database may store room space information about each customer's room in association with each customer.

[0031] The customer candidate selection unit 120 may, for example, identify customers who are searching for the promotion target product by referring to the search information, and select the identified customers as customer candidates. Specifically, if the promotion target product has product ID "#3145" in the product information list of Fig. 4, the customer candidate selection unit 120 may search for records in the customer information list that correspond to or are similar to the product name "Z", product type "study desk", size "w3 x d3 x h3", image file "#3145.jpeg", and product related information "with bookshelf and with light" that are related to the product ID "#3145" in the product information list, and may detect a customer with customer ID "#2842" for the search information "elementary school student desk" from the customer information list shown in Fig. 5 as a customer candidate.

[0032] After selecting the customer candidates in this manner, the customer candidate selection unit 120 provides the room space image generation unit 130 with customer information on the selected customer candidates.

[0033] The room space image generation unit 130 acquires room space information about the room of the customer candidate, and generates a room space image showing the state in which the products are arranged in the room of the customer candidate based on the product information and the room space information. For example, the room space image generation unit 130 may acquire a floor plan file of the selected customer candidate and an image file of the promotional product, superimpose the product image in the image file on the room image in the floor plan file, and generate a two-dimensional or three-dimensional layout image showing the state in which the promotional product is arranged in the room of the customer candidate.

[0034] Here, the process of superimposing the product image on the room image may involve, for example, matching the scale of the room image and the product image and superimposing the product image at a position within the room on the room image. Specifically, a machine learning model may be prepared in advance that is trained to receive the room image and the product image with the matched scale as input and generate, as output, a room space image showing a state in which the product image is arranged at an appropriate position on the room image, and the room space image generation unit 130 may use the machine learning model to generate a room space image showing a state in which the promotional product is arranged in the room of each potential customer, from the product image of the promotional product and the room image of each potential customer.

[0035] However, the process of superimposing a product image onto a room image is not necessarily limited to the use of a machine learning model, and other image processing techniques may be used. For example, an area in the room image where a product can be placed may be identified, and the product may be placed along a wall.

[0036] When the room space image is generated in this manner, the room space image generation unit 130 may distribute the room space image to potential customers. For example, the room space image generation unit 130 may send the room space image generated for a certain potential customer to the email address of the potential customer. Alternatively, instead of transmitting the room space image to the potential customer, the room space image generation unit 130 may distribute link information for accessing the room space image to the potential customer.

[0037] In the above-described examples, furniture is described as a product, but the present disclosure is not limited to this and can be applied to any object (e.g., potted plants, paintings, furnishings, etc.) that can be placed not only in a room but also in a closed or open spatial area.

[0038] According to the above-described embodiment, the information processing device 100 can generate a room space image customized for each customer's room for the promotion of a promotional product and provide the generated room space image to each customer, thereby realizing promotional activities that are more appealing to each customer.

[0039] [Image generation processing] Next, an image generation process according to an embodiment of the present disclosure will be described. The image generation process can be realized by the information processing device 100, more specifically, by the processor 103 of the information processing device 100 executing a program stored in the memory device 102. Fig. 6 is a flowchart showing the image generation process according to an embodiment of the present disclosure.

[0040] 6, in step S101, the information processing device 100 acquires product information of a product. Specifically, the information processing device 100 acquires product information of a product that is a promotion target, and registers the acquired product information in a product information list.

[0041] In step S102, the information processing device 100 selects candidate customers to whom products are to be recommended based on the product information. Specifically, the information processing device 100 extracts customers who match the product type and product-related information of the product being promoted from the customer database, and selects the extracted customers as candidate customers.

[0042] In step S103, the information processing device 100 acquires room space information of the room of the customer candidate. Specifically, the information processing device 100 extracts a floor plan file of the selected customer candidate from the customer database.

[0043] In step S104, the information processing device 100 generates a room space image showing the state in which the products are arranged in the room of the customer candidate. Specifically, the information processing device 100 matches the scale of the floor plan file of each customer candidate with the image file of the products, superimposes the product images of the products on the room image of the floor plan file, and generates a two-dimensional or three-dimensional layout image showing the state in which the products are arranged in the room as the room space image.

[0044] In step S105, the information processing device 100 distributes the room space image to potential customers. Specifically, the information processing device 100 may transmit the room space image showing the state in which the products are arranged in the room to the email address of each potential customer, or may notify each potential customer of a URL for accessing the room space image.

[0045] According to the above-described embodiment, the image generation process can generate a room space image customized for each customer's room for the promotion of the promotion target product and provide the generated room space image to each customer, thereby realizing promotional activities that are more appealing to each customer.

[0046] Although the examples of the present disclosure have been described in detail above, the present disclosure is not limited to the specific embodiments described above, and various modifications and variations are possible within the scope of the gist of the present disclosure as set forth in the claims. [Explanation of symbols]

[0047] 100 Information processing device 110 Product information acquisition department 120 Customer candidate selection department 130 Room space image generation unit

Claims

1. a product information acquisition unit that acquires product information related to the product; a customer candidate selection unit that selects customer candidates to whom the product is to be recommended based on the product information; a room space image generation unit that acquires room space information about the room of the customer candidate, and generates a room space image showing a state in which the product is arranged in the room of the customer candidate based on the product information and the room space information; An information processing device having the above.

2. The information processing device according to claim 1 , wherein the room space image generation unit delivers the room space image to the potential customer.

3. The information processing device according to claim 2 , wherein the room space image generating unit distributes link information for accessing the room space image to the potential customer.

4. The information processing device according to claim 1 , wherein the customer candidate selection unit selects the customer candidates from a customer database.

5. The information processing apparatus according to claim 4 , wherein the customer database holds room space information relating to each customer's room in association with the customer.

6. Obtaining product information about the product; selecting customer candidates to whom the product is to be recommended based on the product information; obtaining room space information regarding a room of the potential customer; generating a room space image showing a state in which the products are arranged in the room of the potential customer based on the product information and the room space information; A computer-implemented image generation method.

7. Obtaining product information about the product; selecting customer candidates to whom the product is to be recommended based on the product information; obtaining room space information regarding a room of the potential customer; generating a room space image showing a state in which the products are arranged in the room of the potential customer based on the product information and the room space information; A program that causes a computer to execute the following.

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