Advertisement service support system and data optimization processing method for advertisement service support system

Abstract

To automatically adjust a plurality of set values of a set listing advertisement cost by monitoring, analyzing and evaluating parameters for evaluating the effect of a listing advertisement.SOLUTION: First data terminals 3-1 to 3-N and 4-1 to 4-N inputting a keyword for searching a commodity on a page screen displayed on an online mall developed by a first server device 1A through a prescribed communication medium, monitor page shift information for shifting from an advertisement list page generated by the input keyword to a specific commodity advertisement page; And a second server device 1B that supports a service in which the second server devices 5-1 to 5-N analyze relevant information relating to the number of clicks of the placement advertisement viewed by the user on the online mall and provide the information to the second terminals 2-1 to 2-N and 5-1 to 5-N.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an advertising service support system that comprehensively evaluates advertising metrics (CPC, CTR, etc.) used in listing advertisements posted on the web on a list screen, and a data optimization processing method for the advertising service support system. [Background technology]

[0002] Currently, listing ads (search-linked ads) are commonly used as an advertising method in the online environment.

[0003] For example, text ads that appear on the search results screens of search engines such as Google (registered trademark) and Yahoo! (registered trademark) can effectively approach potential customers who have a certain level of interest in products or services, so they tend to be more cost-effective than other types of web advertising.

[0004] However, there are many challenges to running a listing ad, such as which keywords to choose, how much budget is needed, and how to measure and improve effectiveness.

[0005] Meanwhile, advertising systems used in online shopping, such as the Rakuten RPP Advertising (Rakuten Promotion Platform) system, employ a search-linked system that utilizes Rakuten's advertising distribution platform to deliver advertisements in a timely manner to search result pages within the Rakuten Marketplace on e-commerce sites and apps. These advertisements are structured so that Rakuten Marketplace selects products that match the user's search keywords and automatically displays the search result page.

[0006] Products displayed as advertisements are marked with "PR" and are displayed not only on search result pages, but also on pages that lead to the product category and pages that are located below the top page, so the pages are designed to increase exposure on a wide range of pages.

[0007] In particular, the above RPP advertisement has the following characteristics: (1) Products can be displayed at the top of search results. Specifically, when users are searching for products, the ads are displayed on the search results page of Rakuten Ichiba, allowing for effective appeal. (2) Advertising can be done at low cost. Specifically, the minimum posting cost is 10 yen, making it easy to keep advertising costs down. (3) Even beginners can easily operate it. Specifically, RPP advertising is characterized by its ease of use, even for those using advertising for the first time. (4) Performance reports can be utilized. Specifically, it provides performance reports to evaluate the effectiveness of advertising, which is useful for improving operations.

[0008] Patent Document 1 listed below discloses that "the advertisement creation and operation support device 100 supports the creation and operation of listing advertisements so that targets for improvement in listing advertisements that are being created and operated can be easily narrowed down and the improvement details can be clearly and specifically presented. The advertisement creation and operation support device 100 includes a processing unit 103 that analyzes information about the operation status of the listing advertisements based on natural language processing and statistical processing and determines items for improvement in the operation information of the listing advertisements, and an output unit 105 that presents the items for improvement to the user."

[0009] Furthermore, the following Patent Document 2 discloses that "in order to provide an advertising effectiveness analysis system capable of analyzing advertising effectiveness from advertising distribution data and a method of analyzing advertising effectiveness using the system, an advertising effectiveness analysis system 1 distributes advertisements via a network 2 and analyzes the advertising effectiveness of the distributed advertisements, the system having an advertisement distribution means that distributes the advertisements based on advertisement distribution conditions set for each advertisement, a counting means that counts at least the number of times the distributed advertisements are used, an analysis means that analyzes the advertising effectiveness of the distributed advertisements based on the counted number of times the advertisements are used, and a calculation means that calculates an optimal advertising pattern based on the analyzed advertising effectiveness, the analysis means creating a structural equation model for the advertisements, extracting causal relationships or correlations between variables included in the structural equation model, and performing analysis using structural equation modeling that calculates the coefficients of the relationships."

[0010] Furthermore, Patent Document 3 below discloses that "in order to be able to deliver advertisements effectively taking into consideration the position where the advertisement is displayed, the Web server 20 is equipped with a click log storage unit 256 that stores a click log for calculating the number of clicks in association with the advertisement and the position, a listing processing unit 213 that determines the advertisement to be displayed according to the predicted click rate of the advertisement, a bias estimation unit 217 that calculates the click rate for each position and determines the bias of the position according to the click rate, and a Web page creation unit 215 that delivers advertisements so that advertisements with higher predicted click rates are displayed in advertising spaces indicated by positions with higher bias." [Prior art documents] [Patent documents]

[0011] [Patent Document 1] Japanese Patent Publication No. 2020-42597 [Patent Document 2] Japanese Patent Application Laid-Open No. 2012-88994 [Patent Document 3] Japanese Patent Application Laid-Open No. 2014-146346 Summary of the Invention [Problem to be solved by the invention]

[0012] Meanwhile, there are several types of billing methods for listing ads (search-based ads), and in order to maximize cost-effectiveness, it is essential to select the most suitable billing method and track the appropriate indicators. Among these, "CPC," which stands for cost per click, is the cost incurred when a user clicks once on a product information page, and functions as an important analytical index when evaluating listing ads.

[0013] As such, applications for analyzing advertising effectiveness have not yet been developed that can be launched in an environment that covers many of the indicators mentioned above and that can also be integrated with highly compatible APIs. This makes it difficult to comprehensively analyze ROAS, CTR, number of clicks, and CPC of listing ads as parameters, and improvement in this area was urgently needed.

[0014] The present invention has been made to solve the above-mentioned problems, and aims to provide an advertising service support system and a data optimization processing method for the advertising service support system that can monitor, analyze, and evaluate parameters for evaluating the effectiveness of listing advertisements, and automatically adjust multiple setting values ​​for the listing advertisement fees that have been set. [Means for solving the problem]

[0015] The advertising service support system of the present invention for achieving the above object comprises the following configuration.

[0016] The advertising service support system of the present invention is characterized in that it is configured to communicate via a predetermined communication medium between a first data terminal that inputs keywords for searching for products on a page screen displayed in an online mall operated by a first server device, and a second server device that monitors page navigation information from a submitted advertisement list page generated by the keywords input by the first data terminal to a specific product advertisement page, and a second data terminal that analyzes related information related to the number of clicks on submitted advertisements viewed by users on the online mall and supports services provided to the second data terminal. [Effects of the Invention]

[0017] According to the present invention, it is possible to advise an advertiser who has placed advertising information to be listed on a website to automatically adjust the set value for click charges so that the set value for charge for the number of clicks set by the advertiser to the site operator is optimized to the number of clicks actually made by interested users.

[0018] In addition, by providing effective advice on the selection of keywords to be used in advertisements, it is possible to provide effective services to advertisers so that advertisement indices can be further optimized. [Brief explanation of the drawings]

[0019] The drawings illustrate particular embodiments of the present invention, including essential features of the invention as well as alternative and preferred embodiments. [Figure 1] 1 is a block diagram illustrating a configuration of an advertising service support system according to an embodiment of the present invention. [Figure 2] FIG. 2 is a block diagram illustrating the configuration of a first server device shown in FIG. [Figure 3] FIG. 2 is a block diagram illustrating the configuration of a second server device shown in FIG. [Figure 4] 2A is a block diagram illustrating the configuration of the first data terminal shown in FIG. 1, and FIG. 2B is a diagram illustrating a program loaded in the RAM shown in FIG. 2A. [Figure 5] 2A is a block diagram illustrating the configuration of the second data terminal shown in FIG. 1, and FIG. 2B is a diagram illustrating a program loaded in the RAM shown in FIG. 2A. [Figure 6] 1. FIG. 4 is a diagram showing an example of a user interface screen provided by the second server device shown in FIG. 1 to the second data terminal. [Figure 7] 1. FIG. 4 is a diagram showing an example of a user interface screen provided by the second server device shown in FIG. 1 to the second data terminal. [Figure 8] 1. FIG. 4 is a diagram showing an example of a user interface screen provided by the second server device shown in FIG. 1 to the second data terminal. [Figure 9] 1. FIG. 4 is a diagram showing an example of a user interface screen provided by the second server device shown in FIG. 1 to the second data terminal. [Figure 10] 1. FIG. 4 is a diagram showing an example of a user interface screen provided by the second server device shown in FIG. 1 to the second data terminal. [Figure 11] 1. FIG. 4 is a diagram showing an example of a user interface screen provided by the second server device shown in FIG. 1 to the second data terminal. [Figure 12] 1. FIG. 4 is a diagram showing an example of a user interface screen provided by the second server device shown in FIG. 1 to the second data terminal. [Figure 13] 1. FIG. 4 is a diagram showing an example of a user interface screen provided by the second server device shown in FIG. 1 to the second data terminal. [Figure 14] 10 is a flowchart showing a data processing procedure in a second server device in the advertisement service support system according to the present embodiment. [Figure 15] 10 is a flowchart showing a data processing procedure in a second server device in the advertisement service support system according to the present embodiment. [Figure 16] 10 is a flowchart showing a data processing procedure in a second server device in the advertisement service support system according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0020] Next, the best mode for carrying out the present invention will be described with reference to the drawings.

[0021] <System configuration description> [First embodiment] FIG. 1 is a block diagram illustrating the configuration of an advertising service support system according to a first embodiment of the present invention.

[0022] The advertising service support system shown in this embodiment is an example of an advertising service support system configured to communicate via a predetermined communication medium between first data terminals 3-1 to 3-N, 4-1 to 4-N, which input keywords for searching for products on a page screen displayed in an online mall (for example, Rakuten Ichiba (registered trademark)) operated by a first server device 1A, and a second server device 1B, which monitors page navigation information from a submitted advertisement list page generated by the keywords input by the first data terminals 3-1 to 3-N, 4-1 to 4-N to a specific product advertisement page, analyzes related information related to the number of clicks on submitted advertisements viewed by users on the online mall by second data terminals 2-1 to 2-N, 5-1 to 5-N, and supports services provided to second data terminals 2-1 to 2-N, 5-1 to 5-N.

[0023] In FIG. 1, 3-1 to 3-N and 4-1 to 4-N are first data terminals that comprehensively manage the service operations of providing an online mall to the first data terminals 3-1 to 3-N and 4-1 to 4-N operated by users who input keywords for searching for products on online store pages provided via the first platform 1A-1 via the network 21. A good example of an online mall is the so-called Rakuten Market (registered trademark).

[0024] Here, the header section of the first page of an online mall often has a text input section for inputting keywords to search for products on the online store page, and the user of the first data terminal 3-1 to 3-N, 4-1 to 4-N can input any text they like, click on the desired product page from the advertisement list screen for the desired product, go through the product viewing process, and purchase the product using a specified billing system.

[0025] In particular, the intended product page from the advertisement list screen for the intended product may display a numerical value (countdown display) to encourage the buyer's desire to purchase by showing the inventory of the exhibiting store decreasing in real time over time.

[0026] FIG. 2 is a block diagram for explaining the configuration of the first server device 1A shown in FIG. 1, and the same components as those in FIG. 1 are assigned the same reference numerals.

[0027] In FIG. 2, 11 denotes a communication unit that performs highly secure communication using a predetermined protocol (https) with a plurality of first data terminals 3-1 to 3-N and 4-1 to 4-N connected to a network 21 as a communication medium.

[0028] A CPU 13 starts an operating system (OS) stored in an external memory 18 connected to the internal bus 12, and starts various applications installed via the API. It also processes various programs deployed on the RAM 16.

[0029] A database 14 stores keywords contained in advertisements placed in the first server device 1A by advertisers operating the first data terminals 3-1 to 3-N and 4-1 to 4-N.

[0030] Reference numeral 15 denotes a keyboard that functions as an input device, and is used to input numerical values, text, icon instructions, etc. into a running application. Reference numeral 17 denotes a display that displays the status of data processing on the first platform 1A-1 in real time.

[0031] Reference numeral 16 denotes a RAM whose capacity is expandable, which expands and stores the basic program of the first platform 1A-1 installed in the external memory 18.

[0032] In this embodiment, the basic program is an advertisement provision unit 16-1 that provides advertisement pages on the first platform 1A-1 to introduce to users of the first data terminals 3-1 to 3-N, 4-1 to 4-N, which is deployed in RAM 16, and various functional processes are realized by the CPU 13 appropriately executing these programs at appropriate times.

[0033] Similarly, in RAM 16, when a keyword entered by a user operating first data terminal 3-1 to 3-N, 4-1 to 4-N is stored in database 14, a list screen generation unit 16-2 is deployed which generates an advertisement list screen showing the advertisement with the highest billing amount from among multiple advertisements that are hit on the web page screen provided on first data terminal 3-1 to 3-N, 4-1 to 4-N, and various functional processes are realized by CPU 13 appropriately executing these programs at appropriate times.

[0034] Similarly, RAM 16 is configured to have a determination unit 16-3 that determines a charge amount that varies based on the number of clicks a user makes on a specific advertisement on the advertisement list screen, and the CPU 13 executes these programs at appropriate times to realize various functional processes.

[0035] Similarly, RAM 16 is configured to have a charge setting registration unit 16-4 which acquires the payable charge limit set by the advertiser operating the second data terminal 2-1 to 2-N, 5-1 to 5-N in response to a user clicking on an advertisement displayed on the advertisement list screen provided to the first data terminal 3-1 to 3-N, 4-1 to 4-N, and registers the limit in the database 14, and the CPU 13 executes these programs at the appropriate timing to realize various functional processes.

[0036] Similarly, RAM 16 is loaded with an adjustment unit 16-5 which determines whether the charge amount that changes each time a user clicks on a published advertisement stored in database 14 exceeds the upper limit of the charge amount that the advertiser can pay, and adjusts the display order of any published advertisement displayed on the advertisement list screen to lower it; the CPU 13 executes these programs at the appropriate timing, thereby realizing various functional processes.

[0037] Furthermore, a management information providing unit 16-6 is deployed in RAM 16, which provides the latest management information for the advertisements registered in the database 14 in response to an acquisition request from the second server device 1B, and the CPU 13 executes these programs appropriately at the appropriate timing, thereby realizing various functional processes.

[0038] The AI ​​support unit 19 provides the system's advertising information manager with appropriate advice based on the timing for determining the charge amount, which varies based on the number of clicks for a specific advertisement determined by the determination unit 16-3, and the advertising management information accumulated for top-ranked listings.

[0039] It is optional whether the AI ​​support unit 19 is configured to include an AI engine itself or to use an AI engine available on the network 21.

[0040] Figure 3 is a block diagram for explaining the configuration of the second server device 1B shown in Figure 1, and the same reference numerals are used for the same components as in Figure 1. The same reference numerals are used for the same hardware resources as those shown in Figure 2, and their explanation will be omitted.

[0041] In FIG. 3, as a basic program in this embodiment, RAM 16 is loaded with a reception unit 16-11 that discloses the second platform 1B-1 to advertisers operating the second data terminals 2-1 to 2-N, 5-1 to 5-N and receives a request for analysis of management information to be provided to any advertiser managed by the first server device 1A on the database 14, and the CPU 13 executes these programs at appropriate times to realize various functional processes.

[0042] Similarly, a receiving unit 16-12 is deployed in RAM 16 to receive management information provided by the first server device 1A based on an analysis request, and the CPU 13 executes these programs appropriately at the appropriate timing to realize various functional processes.

[0043] Similarly, RAM 16 is configured to include a judgment unit 16-13 that analyzes the management information received by the receiving unit 16-12 using multiple analysis parameters to determine the optimality of the billing limit set by the advertiser in the first server device 1A, and the CPU 13 executes these programs at appropriate times to realize various functional processes.

[0044] Similarly, RAM 16 is configured to have a response unit 16-14 that indexes the optimality of the limit amount of the charging amount determined by the determination unit 16-13 and responds to the second data terminals 2-1 to 2-N, 5-1 to 5-N that have accepted the analysis request, and the CPU 13 executes these programs at appropriate times to realize various functional processes.

[0045] The above multiple analysis parameters include discounted actual amount, number of clicks (total), actual amount (total) related to CTR (%), and CPC actual amount (total) related to CPC, number of clicks (new), actual amount (new), CPC actual amount (new), number of clicks (existing), actual amount (existing), CPC actual amount (existing).

[0046] Furthermore, the multiple analysis parameters may be configured to include sales amount (total 12 hours), number of sales (total 12 hours), CVR (total 12 hours) (%) related to CVR, ROAS (total 12 hours) (%) related to ROAS, and cost per order (total 12 hours).

[0047] Furthermore, the multiple analysis parameters may be configured to include sales amount (total 720 hours), number of sales (total 720 hours), CVR (total 720 hours) (%), ROAS (total 720 hours) (%), and cost per order (total 720 hours).

[0048] FIG. 4 is a block diagram illustrating the configuration of hardware resources of the plurality of first data terminals 3-1 to 3-N and 4-1 to 4-N shown in FIG.

[0049] 4(a), 301 denotes a CPU, which executes various applications by loading an OS and control programs stored in ROM 302 into RAM 303 and executing them. Various information is input and icons displayed on a user interface screen (UI screen) are clicked directly on a display 311. 304 denotes a communication unit, which controls communication for connecting to a first server device 1A or a second server device 1B connected to a network 21.

[0050] Reference numeral 310 denotes a keyboard and pointing device, which is used to input text, numbers, and symbols into various UI screens provided by applications displayed on a display 311, and to operate various buttons displayed on the UI screens.

[0051] In the RAM 303 shown in Fig. 4(b), 303-1 is a browser section that is compliant with the operating system (OS) and can connect to the network 21, connect to a specific URL, and freely browse the provided web pages. In addition, the user can register a web page that he or she has accessed once as a favorite, thereby speeding up access to the desired web page in accordance with the web page browsing history.

[0052] 303-2 is an electronic payment unit that executes electronic payment processing while ensuring security when a registered credit card is used to purchase goods at the online mall provided by the first server device 1A.

[0053] Figure 5 is a block diagram illustrating the configuration of hardware resources of the plurality of second data terminals 2-1 to 2-N and 5-1 to 5-N shown in Figure 1. Note that Figure 5(a) has the same hardware resources as Figure 4(a).

[0054] In FIG. 5(b), 303-3 is an acquisition section which is pressed when acquiring a service application from the second server device 1B.

[0055] 303-4 is an upload section which is instructed to be pressed when the advertising management information provided by the first server device 1A is downloaded to the second data terminals 2-1 to 2-N, 5-1 to 5-N, and then the advertising management information acquired by the second server device 1B for evaluation is uploaded to the second server device 1B.

[0056] A UI control unit 303-5 executes control to display on the display 311 a UI screen provided by the second server device 1B.

[0057] 6 to 13 are diagrams showing examples of user interface screens that the second server device 1B shown in FIG. 1 provides to the second data terminals 2-1 to 2-N and 5-1 to 5-N.

[0058] Figure 6 shows an information input screen for logging in to a service application (ECPRO (application name)) provided by the second server device 1B to the second data terminals 2-1 to 2-N, 5-1 to 5-N, and is displayed when the advertiser of the second data terminal 2-1 to 2-N, 5-1 to 5-N registers an email address and password, and then has the advertiser judge the optimality of the billing parameters set for the advertising information submitted to the first server device 1A, and when instructing automatic adjustment of the set billing parameters.

[0059] Figure 7 corresponds to the home screen provided by the service application (ECPRO) provided by the second server device 1B shown in Figure 6 to the second data terminals 2-1 to 2-N, 5-1 to 5-N, and shows a state in which items such as performance report, CPC setting, advertising content optimization, member invitation, settings, and RMS setting method are displayed.

[0060] Figure 8 shows an example in which an ROAS button, advertising sales, advertising consumption performance, CPC, CTR, and number of clicks are arranged as buttons for evaluating the campaign performance provided by the service application (ECPRO) provided by the second server device 1B shown in Figure 6 to the second data terminals 2-1 to 2-N, 5-1 to 5-N.

[0061] ROAS indicates the return on advertising spend and is an advertising-related indicator (related information) calculated as ROAS = sales via advertising ÷ advertising costs × 100 (%).

[0062] CTR stands for Click Through Rate, and indicates the click rate. It is expressed as a percentage of how many times an ad is clicked compared to the number of times it is displayed. It is an indicator (related information) related to advertising, calculated as CTR (click through rate) = Clicks (number of clicks) ÷ Imps (number of impressions) × 100 (%).

[0063] CPC stands for Cost Per Click and indicates the average cost per click. Specifically, the advertisement is an index charged when a user operating the first data terminal 3-1 to 3-N, 4-1 to 4-N clicks on an advertisement displayed on a web page provided by the first server device 1A, whereas CPC is an index that is not charged simply for the advertisement being displayed.

[0064] More specifically, an advertiser (advertiser) determines an upper limit on the CPC for one advertisement in advance, and sets the advertisement in the first server device 1A.

[0065] On the other hand, the provider of the advertisement space, which operates the first server device 1A, wants to maximize profits as much as possible, and therefore performs display control so that the higher the CPC set for an advertisement, the more frequently it is displayed.

[0066] CVR stands for Conversion Rate, and corresponds to the conversion rate. On the advertising screen provided to the first server device 1A, "Conversion Rate" is displayed, and is calculated by dividing the number of CVs by the number of clicks x 100 (%). Here, CV stands for Conversion, and indicates the number of actions taken by users operating the first data terminals 3-1 to 3-N, 4-1 to 4-N = the number of conversions.

[0067] Specifically, conversion refers to the performance indicator aimed at by the page, such as a product purchase in the case of a web shop, completion rate in the case of reading material, or a request for information in the case of a campaign.

[0068] Fig. 9 shows an optimization support screen for a placed advertisement provided by a service application (ECPRO) provided to the second data terminals 2-1 to 2-N, 5-1 to 5-N by the second server device 1B shown in Fig. 1. In this example, a notice notifying the advertiser about the placed advertisement is displayed.

[0069] FIG. 10 corresponds to a setting screen for setting the aggregation period in a performance report provided by a service application (ECPRO) that the second server device 1B shown in FIG. 1 provides to the second data terminals 2-1 to 2-N and 5-1 to 5-N.

[0070] FIG. 11 corresponds to a keyword registration screen and a keyword collective deletion screen provided by a service application (ECPRO) that the second server device 1B shown in FIG. 1 provides to the second data terminals 2-1 to 2-N, 5-1 to 5-N.

[0071] FIG. 12 corresponds to a product / keyword CPC setting screen provided by the service application (ECPRO) that the second server device 1B shown in FIG. 1 provides to the second data terminals 2-1 to 2-N, 5-1 to 5-N.

[0072] Figure 13 corresponds to the overall reference value setting screen provided by the service application (ECPRO) that the second server device 1B shown in Figure 1 provides to the second data terminals 2-1 to 2-N, 5-1 to 5-N, and corresponds to the state in which the numerical values ​​of the advertising indicators calculated to optimize the advertising content are displayed.

[0073] 14 to 16 are flowcharts showing the data processing procedure in the second server device 1B in the advertising service support system according to this embodiment. Note that (1) to (17) indicate each step, which is realized by the CPU 13 executing a program stored in the external memory 18. An example of comprehensively evaluating, on a list screen, advertising indices (CPC, CTR, etc.) used in listing advertisements posted on the web will be described in detail below.

[0074] First, the CPU 13 of the second server device 1B determines whether the first server device 1A is requesting user registration for the RMS application provided to the second data terminals 2-1 to 2-N, 5-1 to 5-N operated by the advertisers (1), and if it determines that user registration is requested, it presents a user interface screen (a screen for user registration) (not shown).In response to this, the advertiser inputs an email address and password by operating the keyboard and pointing device 310 (2).

[0075] Next, when the CPU 13 of the second server device 1B detects that a registration button (not shown) has been pressed, it registers the entered email address and password as user information in the database 14 of the second server device 1B (3), and terminates the process.

[0076] On the other hand, if the CPU 13 of the second server device 1B determines in step (1) that user registration is not requested, and if it determines in steps (1) to (3) that the user-registered email address and password entered by the advertiser of the second data terminal 2-1 to 2-N, 5-1 to 5-N on the screen shown in Figure 6 match (OK) the user information registered in the database 14 (4), it presents the home screen shown in Figure 7 on the display 311 of the second data terminal 2-1 to 2-N, 5-1 to 5-N (5).

[0077] Next, the CPU 13 of the second server device 1B determines whether the setting item selected from the items operable by the advertisers of the second data terminals 2-1 to 2-N, 5-1 to 5-N on the home screen shown in Figure 14 is "ROAS" (6), and if it determines that the selected setting item is "ROAS", it proceeds to step (10), presents a "ROAS" screen (not shown), accepts the numerical setting for "ROAS" from the advertiser, and returns to step (5).

[0078] On the other hand, if it is determined in step (6) that the selected setting item is not "ROAS," the advertiser of the second data terminal 2-1 to 2-N, 5-1 to 5-N determines whether the selected setting item is "CPC" from the operable items (7). If it is determined that the selected setting item is "CPC," the process proceeds to step (12). With the user interface screen shown in FIG. 11 displayed on the second data terminal 2-1 to 2-N, 5-1 to 5-N, if the advertiser operates the keyboard and pointing device 310 to input a keyword, the input keyword is set in the RMS application (13). This sets a keyword for searching for products on the web page deployed by the first server device 1A.

[0079] Next, with the user interface screen shown in Figure 11 being presented on the second data terminals 2-1 to 2-N, 5-1 to 5-N, when the advertiser operates the keyboard and pointing device 310 to input a target CPC (14), the CPU 13 of the second server device 1B sets the target CPC for the RMS application (15).

[0080] Next, with the user interface screen shown in Figure 11 presented on the second data terminals 2-1 to 2-N, 5-1 to 5-N, when the advertiser operates the keyboard and pointing device 310 to select a CPC (16), the CPU 13 of the second server device 1B sets the CPC for the RMS application (17) and returns to step (5).

[0081] As a result, the CPC for the keyword used to search for the product on the web page developed by the first server device 1A is set.

[0082] On the other hand, if it is determined in step (7) that the selected setting item is not "CPC," the CPU 13 of the second server device 1B determines (8) whether the setting item selected from the items operable by the advertisers of the second data terminals 2-1 to 2-N, 5-1 to 5-N is "number of clicks," and if the CPU 13 of the second server device 1B determines that the selected setting item is "number of clicks," it proceeds to step (11), presents a "number of clicks" screen (not shown), accepts the advertiser's numerical setting for "number of clicks," and returns to step (5).

[0083] On the other hand, if the CPU 13 of the second server device 1B determines in step (8) that the setting item selected from the items operable by the advertiser of the second data terminal 2-1 to 2-N, 5-1 to 5-N is not "number of clicks," it proceeds to step (9), and if it determines that the advertiser of the second data terminal 2-1 to 2-N, 5-1 to 5-N has pressed the logout button displayed on the homepage, it terminates this process.

[0084] As a result, in a manner in which the advertisers of the second data terminals 2-1 to 2-N, 5-1 to 5-N are API-linked to the RMS application provided by the first server device 1A, the second server device 1B can perform a detailed analysis of the management information used to calculate various indices provided for the advertised advertisements that the second data terminals 2-1 to 2-N, 5-1 to 5-N obtain from the first server device 1A, and derive the optimal values ​​for the indices set in the RMS application by the advertisers, or apply the derived optimal values ​​to the RMS application.

[0085] [Effects of the first embodiment] According to this embodiment, the setting value for click charges can be automatically adjusted so that the charge setting value for the number of clicks set by the site operator via the RMS app for the advertising information posted by the advertiser who has posted the advertising information to be listed on the website is always optimized against the number of clicks actually made by interested users.

[0086] In addition, by providing effective advice on the selection of keywords to be used in advertisements, it is possible to provide effective services to advertisers so that advertisement indices can be further optimized.

[0087] Second Embodiment In the above embodiment, the advertiser who has placed an advertisement on the first server device 1A is configured to input the advertising indicators themselves into the second server device 1B, but the system may also be configured so that the first server device 1A obtains various management information (related to the submitted advertisement) on a data analysis page provided to the advertiser, and obtains basic data such as sales.

[0088] [Effects of the second embodiment] According to this embodiment, the burden of managing advertising indices on the advertiser can be reduced, and necessary management information can be acquired from the first server device 1A at an appropriate timing, analyzed, and advice on improvements can be provided to the advertiser.

[0089] Third Embodiment In the above embodiment, we have described a case where an advertiser derives the optimal value of the index value set in the RMS app, or applies the derived optimal value to the RMS app. However, there are cases where an advertiser wants to retroactively evaluate how much the index value set in the RMS app has fluctuated and how it has changed over a certain period of time.

[0090] Therefore, the second server device 1B may be configured so that a collection period can be set as shown in Fig. 10. In this case, the period can be set in units of days or months.

[0091] [Effects of the third embodiment] According to this embodiment, advertisers can freely set the aggregation period, thereby evaluating the optimality of the index applied to the RMS application for a unique period.

[0092] The disclosure of the present invention described above can be summarized at least as follows.

[0093] (1) A first data terminal is configured to input keywords for searching for products on a page screen displayed in an online mall operated by a first server device via a predetermined communication medium, and a second server device monitors page navigation information from an advertisement listing page generated by the keywords input by the first data terminal to a specific product advertisement page, and a second data terminal analyzes related information related to the number of clicks on advertisements viewed by users on the online mall and supports the service provided to the second data terminal.

[0094] (2) An advertising service support system in which a first data terminal inputs keywords for searching for products on a page screen displayed on an online mall operated by a first server device, and a second server device monitors page navigation information from a posted advertisement list page generated by the keywords input by the first data terminal to a specific product advertisement page, and the second data terminal analyzes related information related to the number of clicks on posted advertisements viewed by the user on the online mall and provides the information to the second data terminal, and communicates with the first data terminal via a predetermined communication medium, wherein the first server device includes an advertisement providing means for providing an advertising page on a first platform to be introduced to the user operating the first data terminal, a database for storing keywords included in posted advertisements posted on the first server device by an advertiser operating the second data terminal, and a W The system is characterized by comprising: a list screen generation means for generating an advertisement list screen showing the advertisement with the highest charge amount from among multiple advertisements that have been hit on the EB page screen; a determination means for determining a charge amount that varies based on the number of clicks the user makes on a specific advertisement on the advertisement list screen; a charge setting registration means for acquiring the maximum payable charge amount set by the advertiser who operates the second data terminal in response to the user clicking on an advertisement displayed on the advertisement list screen provided to the first data terminal, and registering the maximum payable charge amount set by the advertiser; an adjustment means for determining whether the charge amount that changes each time the user clicks on an advertisement stored in the database exceeds the maximum payable charge amount set by the advertiser, and adjusting the display order of any of the advertisements displayed on the advertisement list screen to lower it; and a management information provision means for providing the latest management information for the advertisements registered in the database in response to an acquisition request from the second server device.

[0095] (3) The second server device is characterized by having: an acceptance means for disclosing a second platform to an advertiser operating the second data terminal and accepting an analysis request for management information to be provided by the first server device to any advertiser managed on the database; a receiving means for receiving the management information provided by the first server device based on the analysis request; a determination means for determining the optimality of the charging value limit set by the advertiser in the first server device by analyzing the management information received by the receiving means using a plurality of analysis parameters; and a response means for indexing the optimality of the charging value limit determined by the determination means and responding to the second data terminal that accepted the analysis request.

[0096] (4) The multiple analysis parameters are characterized by including discounted actual amount, number of clicks (total), actual amount (total) related to CTR (%), and CPC actual amount (total) related to CPC, number of clicks (new), actual amount (new), CPC actual amount (new), number of clicks (existing), actual amount (existing), and CPC actual amount (existing).

[0097] (5) The multiple analysis parameters further include sales amount (total 12 hours), number of sales (total 12 hours), CVR (total 12 hours) (%) related to CVR, ROAS (total 12 hours) (%) related to ROAS, and cost per order (total 12 hours).

[0098] (6) The multiple analysis parameters are characterized by including sales amount (total 720 hours), number of sales (total 720 hours), CVR (total 720 hours) (%), ROAS (total 720 hours) (%), and cost per order (total 720 hours).

[0099] (7) A data optimization processing method for an advertising service support system in which a first data terminal inputs keywords for searching for products on a page screen displayed on an online mall operated by a first server device via a predetermined communication medium, and a second server device monitors page navigation information from a submitted advertisement list page generated by the keywords input by the first data terminal to a specific product advertisement page, and a second data terminal analyzes related information related to the number of clicks on submitted advertisements viewed by users on the online mall and supports a service to provide to the second data terminal, wherein the first server device has a database that stores keywords included in submitted advertisements submitted to the first server device by advertisers operating the second data terminal, and provides an advertising page to be introduced to users of the first data terminal on the first platform; and when the keywords input by the user operating the first data terminal are stored in the database, the first data terminal a determination step of determining a charge amount that varies based on the number of clicks the user makes on a specific advertisement on the advertisement list screen; a charge setting registration step of acquiring a payable charge limit set by the advertiser who operates the second data terminal in response to the user clicking on an advertisement displayed on the advertisement list screen provided to the first data terminal, and registering the acquired limit in the database; an adjustment step of determining whether the charge amount that changes each time the user clicks on an advertisement stored in the database exceeds the payable charge limit set by the advertiser, and adjusting the display order of any of the advertisements displayed on the advertisement list screen to lower the order; and a provision step of providing the latest management information for the advertisements registered in the database in response to an acquisition request from the second server device.

[0100] (8) The second server device is characterized by having the following features: an acceptance step of disclosing a second platform to the advertiser operating the second data terminal and accepting an analysis request for the management information to be provided by the first server device to any of the advertisers managed on the database; a reception step of receiving the management information provided by the first server device based on the analysis request; a determination step of analyzing the management information received in the reception step using a plurality of analysis parameters to determine the optimality of the charging value limit set by the advertiser in the first server device; and a response step of indexing the optimality of the charging value limit determined in the determination step and responding to the second data terminal that accepted the analysis request. [Explanation of symbols]

[0101] 1A First server device 1A-1 First Platform 1B Second server device 1B-1 Second Platform 3-1~3-N, 4-1~4-N First data terminal 2-1~2-N, 5-1~5-N Second data terminal 21 Network

Claims

1. An advertising service support system characterized by being configured to communicate via a predetermined communication medium between a first data terminal that inputs keywords for searching for products on a page screen displayed on an online mall operated by a first server device, and a second server device that monitors page navigation information from a submitted advertisement list page generated by the keywords input by the first data terminal to a specific product advertisement page, and supports a service in which a second data terminal analyzes related information related to the number of clicks on submitted advertisements viewed by users on the online mall and provides the analyzed information to the second data terminal.

2. An advertising service support system in which a first data terminal inputs a keyword for searching for a product on a page screen displayed on an online mall operated by a first server device via a predetermined communication medium, and a second server device monitors page navigation information from a posted advertisement list page generated by the keyword input by the first data terminal to a specific product advertisement page, and the second data terminal analyzes related information related to the number of clicks on posted advertisements viewed by the user on the online mall and supports a service to provide the analyzed information to the second data terminal, The first server device an advertisement providing means for providing, on a first platform, an advertisement page to be introduced to the user operating the first data terminal; a database that stores keywords included in advertisements placed on the first server device by advertisers operating the second data terminal; a list screen generating means for generating an advertisement list screen showing the advertisement with the highest billing amount from among a plurality of advertisements found on a web page screen of the first data terminal when the keyword input by the user is stored in the database; a determining means for determining a charge amount that varies based on the number of clicks the user makes on a specific posted advertisement on the advertisement list screen; a charge setting registration means for acquiring a payable charge limit set by the advertiser who operates the second data terminal in response to the user clicking on an advertisement displayed on the advertisement list screen provided to the first data terminal, and registering the limit in the database; an adjustment means for determining whether or not a charge amount that changes each time a posted advertisement stored in the database is clicked by the user exceeds a payable charge limit set by the advertiser, and adjusting the display order of any of the posted advertisements displayed on the advertisement list screen to lower the order; management information providing means for providing the latest management information for the advertisements registered in the database in response to an acquisition request from the second server device; 2. The advertising service support system according to claim 1, further comprising:

3. The second server device a receiving means for disclosing a second platform to an advertiser operating the second data terminal and receiving a request for analysis of management information provided to any advertiser managed by the first server device on the database; a receiving means for receiving the management information provided by the first server device based on the analysis request; a determining means for determining the optimality of the limit amount of the charge amount set by the advertiser in the first server device by analyzing the management information received by the receiving means using a plurality of analytical parameters; a response means for indexing the optimality of the limit amount of the charge amount determined by the determination means and responding to the second data terminal that has accepted the analysis request; 2. The advertising service support system according to claim 1, further comprising:

4. The advertising service support system of claim 3, characterized in that the multiple analysis parameters include discounted actual amount, number of clicks (total), actual amount (total) related to CTR (%), and CPC actual amount (total), number of clicks (new), actual amount (new), CPC actual amount (new), number of clicks (existing), actual amount (existing), and CPC actual amount (existing) related to CPC.

5. The advertising service support system of claim 4, characterized in that the multiple analysis parameters further include sales amount (total 12 hours), number of sales (total 12 hours), CVR (total 12 hours) (%) related to CVR, ROAS (total 12 hours) (%) related to ROAS, and cost per order (total 12 hours).

6. The advertising service support system of claim 5, characterized in that the multiple analysis parameters include sales amount (total 720 hours), number of sales (total 720 hours), CVR (total 720 hours) (%), ROAS (total 720 hours) (%), and order acquisition cost (total 720 hours).

7. A data optimization processing method for an advertisement service support system in which a first data terminal inputs keywords for searching for products on a page screen displayed on an online mall operated by a first server device via a predetermined communication medium, and a second server device monitors page navigation information from a submitted advertisement list page generated by the keywords input by the first data terminal to a specific product advertisement page, and a second data terminal analyzes related information related to the number of clicks on submitted advertisements viewed by users on the online mall and supports a service to provide the second data terminal with the information, The first server device a database for storing keywords included in advertisements placed on the first server device by advertisers operating the second data terminal; an advertisement providing step of providing an advertisement page on a first platform to be introduced to the user of the first data terminal; a list screen generating step of generating an advertisement list screen showing the advertisement with the highest billing amount from among a plurality of advertisements found on a web page screen provided on the first data terminal when the keyword input by the user operating the first data terminal is stored in the database; a determination step of determining a charge amount that varies based on the number of clicks the user makes on a specific posted advertisement on the advertisement list screen; a charge setting registration step of acquiring a payable charge limit set by the advertiser operating the second data terminal in response to the user clicking on the advertised advertisement displayed on the advertisement list screen provided to the first data terminal, and registering the limit in the database; an adjustment step of determining whether or not a charge amount that changes each time a posted advertisement stored in the database is clicked by the user exceeds a payable charge amount limit set by the advertiser, and adjusting the display order of any of the posted advertisements displayed on the advertisement list screen to lower the order; a providing step of providing the latest management information for the advertisements registered in the database in response to an acquisition request from the second server device; A data optimization processing method for an advertising service support system, comprising:

8. The second server device a receiving step of disclosing a second platform to the advertiser operating the second data terminal and receiving a request for analysis of the management information to be provided to any advertiser managed by the first server device on the database; a receiving step of receiving the management information provided by the first server device based on the analysis request; a determining step of determining the optimality of the limit amount of the charge amount set by the advertiser in the first server device by analyzing the management information received in the receiving step using a plurality of analysis parameters; a replying step of indexing the optimality of the limit amount of the charge amount determined in the determining step and replying to the second data terminal that has accepted the analysis request; 8. The data optimization processing method for an advertisement service support system according to claim 7, further comprising:

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