Survey system and survey method

Abstract

To provide a technique for analyzing purchase behavior of a user in detail in a shelf survey on the Web.SOLUTION: An investigation system includes a control unit, a display unit, and a user operation unit that enables a user to perform an operation on a display image, in which the control unit displays a virtual shelf and a plurality of displayed items on the display unit, acquires log information of an operation performed by the user on the virtual shelf and the plurality of items, and generates a simulated purchase record that is a record of a simulated purchase behavior for the plurality of items based on the log information.SELECTED DRAWING: Figure 4

Description

[Technical Field]

[0001] The present invention relates to a survey system and a survey method. [Background technology]

[0002] Conventionally, web surveys known as shelf surveys have been conducted. In shelf surveys, virtual shelves that mimic the shelves of a physical store are displayed on a web screen, and marketing is conducted based on user actions on multiple products displayed on the virtual shelves. In shelf surveys, users can visually select products in a manner similar to purchasing behavior in a physical store, allowing for detailed research on products preferred by users. It is also possible to conduct additional questionnaires on users to find out the reasons for their product selection.

[0003] Patent Document 1 discloses a technology that estimates the brands that users are interested in in a virtual store and connects this to marketing. In Patent Document 1, products are displayed on shelves in the virtual space in a manner similar to the way they are displayed in an actual store, and the purchasing behavior of the user in the virtual space is estimated based on the user's location information, operation information, etc.

[0004] There is also a research method called a central location test (CLT), which is not an online survey but rather investigates user purchasing behavior in front of shelves actually placed at a research venue or a brick-and-mortar store.In a central location test, the shelves in the sales area can be actually reproduced and user purchasing behavior can be recorded, making it possible to conduct detailed analysis that goes beyond simply recording purchases.

[0005] Patent Document 2 discloses a technology that captures images of customers using cameras placed in a physical store and measures their interest level based on their behavior and length of stay. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] Japanese Patent Application Publication No. 2022-187859 [Patent Document 2] Japanese Patent Application Laid-Open No. 2012-088878 Summary of the Invention [Problem to be solved by the invention]

[0007] However, in conventional shelf surveys, images of shelves were simply incorporated into the questions in an online survey. As a result, the survey results were limited to the user's selection from multiple items, and it was not possible to analyze purchasing behavior in detail. As a result, analysis was limited to the same level as conventional online surveys. Furthermore, while in-person surveys allow for highly accurate analysis through recording, video analysis, and gaze detection by researchers, they have the problem of being expensive.

[0008] The present invention has been made in view of the above-mentioned problems, and its purpose is to provide a technique for analyzing user purchasing behavior in detail in a shelf survey on the Web. [Means for solving the problem]

[0009] In order to achieve the above object, the present invention employs the following configuration: A control unit; A display unit; a user operation unit that enables a user to operate the image displayed on the display unit, The control unit displaying a virtual shelf and a plurality of items displayed on the virtual shelf on the display unit; acquiring log information of operations performed by the user on the virtual shelf and the plurality of items using the user operation unit; generating a simulated purchase record, which is a record of simulated purchase behavior by the user for the plurality of items displayed on the virtual shelf, based on the log information; This is a survey system characterized by the above.

[0010] The present invention also employs the following configuration: A survey method using a survey system including a control unit, a display unit, and a user operation unit that enables a user to operate an image displayed on the display unit, a step of the control unit displaying a virtual shelf and a plurality of items displayed on the virtual shelf on the display unit; a step in which the control unit acquires log information of operations performed by the user on the virtual shelf and the plurality of items using the user operation unit; a step of generating, by the control unit, a simulated purchasing record that is a record of simulated purchasing behavior by the user with respect to the plurality of items displayed on the virtual shelf, based on the log information; The survey method is characterized by having the following. [Effects of the Invention]

[0011] According to the present invention, it is possible to provide a technique for analyzing user purchasing behavior in detail in a web shelf survey. [Brief explanation of the drawings]

[0012] [Figure 1] Block diagram explaining the overall configuration of the investigation system [Figure 2] A diagram explaining a user terminal [Figure 3] Control block diagram explaining the functions of the user terminal [Figure 4] Control block diagram explaining the functions of the information processing device [Figure 5] Diagram explaining the questionnaire screen [Figure 6] Continuation of the diagram explaining the survey screen [Figure 7] Continuation of the diagram explaining the survey screen [Figure 8] Flowchart explaining the survey process [Figure 9] A diagram illustrating an example of question generation DETAILED DESCRIPTION OF THE INVENTION

[0013] Preferred embodiments of the present invention will be described below with reference to the drawings. However, the components and their relative arrangements described below may be modified as appropriate depending on the various conditions of the system to which the invention is applied, and the scope of the present invention is not limited to the following description.

[0014] The present invention relates to a technology for investigating user behavior through a shelf survey via the Web and sending a questionnaire to users to obtain their responses, and can be understood as a survey method, a survey system, or a survey device. The present invention can also be understood as a method for controlling a survey system or a survey device. The present invention can also be understood as a program that operates using the computing resources of the survey device and executes each step of the survey method, or a storage medium on which the program is stored. The storage medium may be a non-transitory storage medium that is readable by a computer.

[0015] In the following examples, the user is the subject of the action and the subject of the data collection by the survey. and are the subjects of the survey. In typical marketing, users are consumers who purchase products and services. Researchers are the entities that collect various information about users, and can be individuals, groups, or corporations. Researchers can be companies that conduct marketing, or organizations such as companies that specialize in surveys.

[0016] [Example] (System configuration) The overall configuration of a survey system 1 according to the present invention will be described with reference to Figure 1. The survey system 1 comprises an information processing device 10 used by a surveyor and user terminals 20 (20a to 20c). The information processing device 10, which functions as a server, and the user terminals 20, which function as answering terminals, are connected to each other via a communication network such as the Web or a dedicated line. Note that in the survey system 1, the information processing device 10 may also function as a user's answering terminal.

[0017] The researcher performs various information processing using an information processing device 10. The information processing device 10 is preferably an information processing device such as a PC or workstation, which is equipped with computing resources such as a control unit 1001 such as a CPU, a storage unit 1002 such as a ROM, RAM, or HDD, a communication unit 1003 such as a communication adapter, an input unit 1004 such as a mouse or keyboard, and a notification unit 1005 such as a display or speaker. Note that a cloud server that uses computing resources on the cloud may also be used as the information processing device 10. Furthermore, the information processing device 10 may be a combination of multiple PCs, etc., connected via an internet line or directly.

[0018] The user terminal 20 is a terminal used by the user when conducting a survey, and can be an electronic device such as a PC, smartphone, or tablet. The user terminal 20 may be an electronic device that the user uses on a daily basis, with a survey application installed. The survey may also be conducted via a browser installed on the user terminal 20. The user terminal 20 may also be a terminal dedicated to surveys.

[0019] The user terminal 20 will be described with reference to FIG. 2. FIG. 2(a) shows a user terminal 20a using a smartphone or a tablet. In this example, the touch panel of the user terminal 20a serves as both a display unit 22 that displays images of virtual shelves and items for investigation and a user operation unit 25 that enables the user to operate the displayed images. FIG. 2(b) shows a user terminal 20b using a PC. In this example, a PC monitor serves as the display unit 22, and a keyboard and trackpad serve as the user operation unit 25. FIG. 2(c) shows a user terminal 20c using VR goggles. In this example, the display portion serves as the display unit 22, and a gaze detection device housed in the housing of the main body serves as the user operation unit 25. The user terminal 20 is not limited to these, and may be any device having the display unit 22 and the user operation unit 25.

[0020] (Control block configuration) Next, we will explain the configuration of the control block of the survey system 1. Fig. 3 is a control block diagram explaining the user terminal 20. Hereinafter, we will explain the case where the user terminal 20 is a smartphone as an example.

[0021] User terminal 20 includes a display unit 22, a user operation unit 25, a log information generation unit 27, and a communication unit 29. In a smartphone, display unit 22 and user operation unit 25 are actually the same touch panel, but are functionally separate blocks and are therefore shown separately in this diagram.

[0022] The display unit 22 displays the contents of the questionnaire sent from the information processing device 10 and received by the communication unit 29. The touch panel itself may be considered as the display unit 22, or the user terminal 20 The display control function block of the CPU or the like and the touch panel may be considered to be the display unit 22 in combination.

[0023] The user operation unit 25 enables a user viewing an image displayed on the touch panel to perform an operation, and includes a position designation unit 251 and an operation input unit 252. The touch panel itself may be considered the user operation unit 25, or the touch panel may be considered to be a combination of an operation detection and control function block possessed by the CPU or the like of the user terminal 20 and the touch panel. The position designation unit 251 responds to a tap on the screen by the user, and identifies a shelf or item corresponding to the tap position. The operation input unit 252 receives an operation input by the user to the touch panel and acquires the operation content. In the case of a smartphone touch panel, the user performs a desired operation by tapping, swiping, flicking, dragging, or other operations defined by the OS or IME.

[0024] The log information generating unit 27 generates log information based on the information acquired by the user operation unit 25, and transmits the log information to the information processing device 10 via the communication unit 29. The contents of the questionnaire and the log information will be described later.

[0025] FIG. 4 is a configuration diagram of the control block of the information processing device 10 of the survey system 1. The control unit 1001 has, as functional blocks, a log information analysis unit 1010, a question generation unit 1020, and an output data generation unit 1030. The log information analysis unit 1010 includes a purchasing behavior generation unit 1011 that generates a simulated purchasing record, which is a record of simulated purchasing behavior of a user, based on log information transmitted from the user terminal 20 and received by the communication unit 1003. The question generation unit 1020 generates questions related to the purchasing behavior included in the user's simulated purchasing record and transmits them again to the user terminal 20 via the communication unit 1003. The question generation unit 1020 also receives the user's answers to the questions via the communication unit 1003. The output data generation unit 1030 collects the simulated purchasing record and the user's answers to the questions, and displays or outputs them to the notification unit 1005 in a format that can be confirmed by the researcher.

[0026] (Survey structure) Next, the structure and contents of the questionnaire will be explained. If necessary, refer to the flowchart in Figure X. Figure 5(a) shows the screen that is first displayed on the display unit 22 when the user starts answering the questionnaire (step S101 in the flowchart). An explanatory text 2201 is displayed on the display unit 22 at the start of the questionnaire. The explanatory text 2201 contains the following (1) to (5) as information to be conveyed to the user. (1) You will now be shown a recreated image of a supermarket or convenience store sales floor. Please answer the questions as if you were actually shopping there. (2) Click on the product you are interested in to enlarge it and view more details. (3) You can add the product you clicked to your shopping cart. (4) You can purchase items in your shopping cart or return them to the shelf. (5) After you have completed your purchase, you will be directed to a survey screen where you can answer the questions.

[0027] Furthermore, since the display unit 22 in this embodiment is a touch panel, it is possible to display a GUI such as that shown as a start button 2501 in Fig. 5(a). The start button 2501 can also be said to be part of the user operation unit 25. The position designation unit 251 and the operation input unit 252 detect that the user has touched the start button 2501 (step S102 = Y). Then, as shown in Fig. 5(b), the screen transitions to a screen displaying items on shelves, which is the initial screen of the questionnaire (step S103).

[0028] The display unit 22 in FIG. 5(b) displays the image of a product placed in the sales area of ​​a hypothetical store in the questionnaire. , a virtual shelf 2203 is displayed. In this embodiment, multiple virtual shelves 2203 can be switched based on the user's selection, so "shelf 1" is displayed as the virtual shelf number 2022. Multiple items 2205 are displayed on the virtual shelf 2203. Corresponding item numbers 2204 are displayed near each item. For example, "item numbers 1-3" correspond to the product "beer 3."

[0029] Display unit 22 displays shelf moving means 2504, a GUI that indicates the sliding direction of the screen. When a touch by the user to shelf moving means 2504 is detected (step S104=Y), the screen moves in the direction of the arrow (step S105). Figure 6(a) shows display unit 22 after the movement, and displays "shelf 2" as virtual shelf 2203, displaying items different from those on "shelf 1."

[0030] A shopping cart button 2502, which is a GUI for displaying a shopping cart, is displayed on the display unit 22. When a touch of the shopping cart button 2502 by the user is detected (step S106=Y), the shopping cart is displayed on the screen (step S111).

[0031] FIG. 6(b) shows how a shopping cart 2505 is displayed. In this figure, the shopping cart 2505 is displayed so as to overlap the virtual shelf 2203 and the items 2205, but it may also be switched to a dedicated shopping cart screen. The shopping cart 2505 displays the names and quantities of the products contained therein, as well as the total price. Buttons for increasing (+) and decreasing (-) the quantity of products may also be provided. The shopping cart 2505 is provided with a close button 2506 and an end shopping button 2507. When the user touches the close button 2506 (step S112=B), the shopping cart 2505 disappears and the screen returns to the shelf screen. When the user touches the end shopping button 2507 (step S112=A), the survey ends. Before the survey ends, it may be determined whether the user has viewed all of the virtual shelves 2203, and if there are any unviewed virtual shelves 2203, a message may be displayed prompting the user to view them.

[0032] Here, since the display unit 22 in this embodiment is a touch panel, the image of the item 2205 also serves as the product selection means 2503. For example, when the user touches the image of "Beer 3" corresponding to "Item Number 1-3" (step S107=Y), "Beer 3" is selected. Therefore, it can be said that the item image is part of the user operation unit 25. When the user operation unit 25 detects a touch on an item, the item is enlarged and detailed information about the item is displayed (step S108), as shown in FIG. 7(a).

[0033] In the example of Fig. 7(a), the enlarged display panel 2206 is displayed overlapping the virtual shelf 2203, but it may be switched to a dedicated screen. In addition to an enlarged image of the item 2205, the enlarged display panel 2206 also displays a detailed information field 2207, an add to cart button 2208, and a close button 2209. It is also preferable to enable three-dimensional rotation of the item, switching of the viewing direction, video display, etc. in the enlarged image. Detailed information about the item is displayed in the detailed information field 2207.

[0034] When it is detected that the user has touched the add to cart button 2208 (step S109=A), the item is added to the database deployed in the memory of the user terminal 20 (step S110). Thereafter, the display returns to the shelf screen. At this time, it is also preferable to display a GUI that allows the user to input the number of items to be added. On the other hand, when the close button 2209 is touched (step S109=B), the display returns to the shelf screen.

[0035] In step S112 described above, when (A) shopping completion is selected, the virtual shelf 220 The question using 3 is then completed, and the screen shown in Fig. 7(b) is displayed. Here, the following survey start explanation 2210 is displayed. Next, we will conduct a survey about your purchases. Once you have completed the survey, you will receive points. When the user touches the answer button 2508, the survey begins.

[0036] (log information, mock purchase records, question generation) (Example of the first log) The log information generating unit 27 generates log information in a predetermined format based on the user's operations in the above flow. The information for generating the log information typically includes the designation of a focus position and the result of detecting the operation content.

[0037] The type of log information that is generated when the item 2205 shown in FIG. 7(a) is enlarged or when an item is added to the shopping cart 2505 will be examined by taking a series of operations by a certain user as an example.

[0038] (1) First, suppose that the user taps on the item image of "Beer 3" of "Item Number 1-3" on the shelf screen of FIG. 5(b). At this time, the position designation unit 251, which serves as position detection means, acquires the coordinates of Beer 3 as the target position. Furthermore, the operation input unit 252, which serves as operation detection means, acquires that the user has performed a tap operation. Furthermore, the time measurement unit 271, which serves as time detection means, starts counting from the time of the tap operation. These detection results are used to acquire log information.

[0039] (2) The user looks at the screen with the enlarged image of Beer 3 displayed for 3 seconds without performing any operations. (3) Next, the user taps the close button 2209. In this case, the user operation unit 25 acquires that the shelf screen has been displayed. The time measurement unit 271 also stops counting and records 3 seconds as the duration.

[0040] The information synthesis unit 272 generates log information for the above series of operations, stating, "Item number 1-3 was tapped, the enlarged display state was maintained for three seconds, and then the shopping cart was closed without adding the item to the cart" (Log 1). The data format of the log information does not matter as long as it contains information indicating each of the above states and durations. It is sufficient to determine the log information generation logic so that the amount of data transmission is small and information processing is easy.

[0041] The log information analysis unit 1010 of the information processing device 10 acquires the log 1 and acquires the content of the original user operation based on the log information generation logic. Then, the purchasing behavior generation unit 1011 converts the user operation into a simulated purchasing behavior based on a predetermined purchasing behavior generation logic. For example, tapping on an item on a smartphone to enlarge the display may be considered to correspond to paying attention to the item in an actual store and converted into a purchasing behavior of "looking." Alternatively, only if the enlarged display is maintained for a predetermined duration (e.g., 0.5 seconds) or more after tapping may be converted into a purchasing behavior of "looking." Furthermore, maintaining a state of looking for a predetermined duration (e.g., 2 seconds) or more may be converted into a purchasing behavior of "interest." A more specific purchasing behavior than "interest," for example, "picking up," may also be converted into a purchasing behavior of "looking."

[0042] Based on this generation logic, a simulated purchase record can be generated from log 1, stating that "the user saw beer 3 and became interested in it, but did not add it to the shopping cart or purchase it."

[0043] Next, the question generation unit 1020 applies the simulated purchase record to a preset question generation logic to generate a question for the user. The display unit 22 of the user terminal 20 displays the question.

[0044] FIG. 9(a) is an example of a generated question. In the case of log 1, there is a request to know why the user did not purchase the product despite being interested in it. Therefore, as shown in question field 2211, the question is asked, "You looked at "Beer 3" for three seconds, but ultimately did not purchase it. Please tell us the reason." The user who sees this question enters an answer in answer entry field 2511. In the illustrated example, answer entry field 2511 is a combination of radio buttons and free responses, but is not limited to this. After entering the answer, the user taps send answer button 2509 to send the answer to the information processing device 10.

[0045] (Example of the second log) In the second example, which will be explained next, the following points are the same as in the first example: (1) the user taps the item image of "Beer 3," (2) the enlarged display state continues for more than three seconds, and (3) the shopping cart is closed without being added to the item.

[0046] (4) Next, the user taps “Beer 6” from “Item Number 1-6.” (5) Next, the user adds "Beer 6" to the shopping cart. (6) Next, the user purchases "Beer 6."

[0047] The information synthesis unit 272 generates log information for the above series of operations, stating, "Item number 1-3 was tapped, the enlarged display state was maintained for 3 seconds, and then the shopping cart was closed without adding the item. Then, item number 1-6 was tapped, and the item was added to the shopping cart, and then purchased" (Log 2).

[0048] The log information analysis unit 1010 acquires the above log 2 and acquires the content of the original user operation based on the log information generation logic. Then, the purchasing behavior generation unit 1011 converts the user operation into a simulated purchasing behavior based on a predetermined purchasing behavior generation logic. For example, from log 2, a simulated purchasing record can be generated that states, "The user saw Beer 3 and became interested in it, but did not add it to the shopping cart or purchase it. The user then saw Beer 6, put it in the shopping cart, proceeded to the checkout, and purchased it."

[0049] Next, the question generation unit 1020 applies the simulated purchase record to a preset question generation logic to generate a question for the user, and transmits the question to the user terminal 20 via the communication unit 1003. The display unit 22 of the user terminal 20 displays the question.

[0050] FIG. 9(b) is an example of a generated question. In the case of log 2, the user wants to know what made them decide to purchase beer 6 instead of beer 3. Therefore, as shown in question field 2212, the question is asked, "You compared 'Beer 3' and 'Beer 6' and purchased 'Beer 6'. Please tell us the reason." After seeing this question, the user enters an answer in answer entry field 2512. After entering the answer, the user taps send answer button 2509 to send the answer to the information processing device 10.

[0051] As described above, the survey method of this embodiment makes it possible to conduct online shelf surveys that go beyond a simple attitude questionnaire with a list of product images. In other words, this embodiment produces simulated purchase records in a format similar to the purchasing behavior of users in front of shelves in a fictitious physical store. As a result, survey results that allow for more detailed analysis than conventional shelf surveys can be obtained at a lower cost than in-store surveys.

[0052] Furthermore, according to one aspect of the research method of this embodiment, questions customized for the user can be generated based on the simulated purchase record. Therefore, the reasons for the user's purchasing behavior can be deeply explored. This allows users to learn about the product's features and challenges, as well as its advantages and disadvantages compared to other products.

[0053] Furthermore, according to one aspect of the survey method of this embodiment, multiple virtual shelves can be displayed in a selectable manner, which has the effect of allowing a large number of products to be included in the survey and providing a display that is highly reproducible to an actual store.

[0054] Furthermore, according to one aspect of the research method of this embodiment, it is possible to enlarge and display detailed information when viewing products displayed on the virtual shelf, which has the effect of increasing the distinctiveness of the package and making a strong impression on the user.

[0055] [Variation 1] A modified example in which the purchasing behavior generation unit 1011 of the information processing device 10 generates a simulated purchasing record will be described. The purchasing behavior generation unit 1011 may classify the degree of user interest in the item 2205 into multiple stages depending on the content of the user's operation. Such classification makes it easier to analyze purchasing behavior using the concept of a marketing funnel.

[0056] Although the number of stages is not particularly limited, in this modified example, a case where the number of stages is three will be described. That is, the stages are designated as the first stage, the second stage, and the third stage, in order of decreasing user interest. In the example of "Log 2" described above, a simulated purchase record was generated, which states, "(A) The user saw Beer 3 and became interested in it, but did not add it to the shopping cart or purchase it. (B) The user then saw Beer 6, put it in the shopping cart, proceeded to the checkout, and purchased it." In this record, part (A) means that the user's interest was limited to the second stage. On the other hand, part (B) means that the user's interest reached the third stage. Here, the second stage may be defined as when, after the user's interest in an item reaches the first stage, they do not perform an operation to select another item for a predetermined duration or longer, or when they tap the item again.

[0057] This modification makes it easier to classify simulated purchase records and improves the efficiency of statistical processing during data analysis. Furthermore, when setting the question generation logic, the type of question can be changed depending on the level of user interest, allowing questions that are more useful for marketing to be generated.

[0058] [Variation 2] Various modified examples of the operations of the user operation unit 25, the log information generation unit 27, the log information analysis unit 1010 (purchasing behavior generation unit 1011), and the question generation unit 1020 will be described.

[0059] [2-1] When multiple virtual shelves 2203 can be displayed on the display unit 22, the user operation unit 25 acquires, as a user operation, information on which virtual shelf 2203 is being displayed. The purchasing behavior generation unit 1011 converts the displayed virtual shelf 2203 into a simulated purchasing behavior of "a shelf where the user stopped." In addition, the duration for which the virtual shelf 2203 is displayed is converted into the time the user spent looking at the shelf.

[0060] [2-2] When a user taps multiple items 2205, the log information generation unit 27 generates log information including the order in which the items were tapped and the duration of viewing each item. Based on the log information, the purchasing behavior generation unit 1011 generates purchasing behavior including the types of products the user viewed, the order, the duration of the operation, the level of interest, and combinations. Similarly, for products that the user was "interested in" or "picked up," purchasing behavior including the quantity, order, duration of the operation, the level of interest, and combinations can be generated. Furthermore, for "purchased" products, the purchasing behavior can be generated including the quantity, order, duration of the operation, the level of interest, and combinations. It is possible to generate purchasing behavior including duration, interest level, and combinations. [Explanation of symbols]

[0061] 10: Information processing device, 20: User terminal, 22: Display unit, 25: User operation unit, 27: Log information generation unit, 1010: Log information analysis unit, 1020: Question generation unit

Claims

1. A control unit; A display unit; a user operation unit that enables a user to operate the image displayed on the display unit, The control unit displaying a virtual shelf and a plurality of items displayed on the virtual shelf on the display unit; acquiring log information of operations performed by the user on the virtual shelf and the plurality of items using the user operation unit; generating a simulated purchase record, which is a record of simulated purchase behavior by the user for the plurality of items displayed on the virtual shelf, based on the log information; A survey system characterized by:

2. The control unit generates the simulated purchasing record by converting the log information into purchasing behavior taken by the user in an imaginary store when the virtual shelf and the plurality of items displayed on the display unit are assumed to be shelves and a plurality of products arranged in the imaginary store. The survey system according to claim 1 .

3. The user operation unit a position detection means for detecting a position of attention of the user in the image displayed on the display unit; an operation detection means for detecting the content of an operation performed by the user; a time detection means for detecting the duration of said operation; The control unit acquires the log information based on detection results of the position detection means, the operation detection means, and the time detection means.

3. The survey system according to claim 1 or 2.

4. The operation by the user includes a selection of the item placed on the virtual shelf; The control unit sets the position of the selected item as the focus position.

4. The survey system according to claim 3.

5. When the user selects one of the plurality of items, the display unit enlarges and displays the selected item.

5. The survey system according to claim 4.

6. The control unit classifying the degree of interest of the user in the item arranged at the attention position into a first stage, a second stage, and a third stage in order of decreasing interest according to the content of the operation by the user; In generating the simulated purchase record, the first step is recorded as the user viewing the item, the second step is recorded as the user's interest in the item, and the third step is recorded as the user purchasing the item.

5. The survey system according to claim 4.

7. In the survey system, a touch panel serves as both the display unit and the user operation unit, The control unit When the user taps the item, the degree of interest of the user is set to the first level; After the degree of interest of the user reaches the first level, if an operation to select another item is not performed for a predetermined duration or more, or if the item is tapped again, the degree of interest of the user is set to the second level. The survey system according to claim 6 .

8. The user operation unit allows the user to purchase the item selected by the user, and the control unit sets the degree of interest of the user to the third level when the user purchases the item. The survey system according to claim 7 .

9. The control unit transmits a questionnaire including questions about purchasing behavior in the simulated purchasing record to the user for whom the simulated purchasing record has been created.

3. The survey system according to claim 1 or 2.

10. the control unit transmits a questionnaire to the user for whom the simulated purchasing record has been generated; The questionnaire includes questions corresponding to the level of interest of the user in the item. The survey system according to claim 6 .

11. The questionnaire includes at least one of a question regarding the user's purchase of the item and a question regarding the user's non-purchase of the item. The survey system of claim 10.

12. a plurality of the virtual shelves are displayed on the display unit, and a plurality of the items are displayed on each of the plurality of virtual shelves; The user operation unit allows a user to select one of the plurality of virtual shelves.

3. The survey system according to claim 1 or 2.

13. A survey method using a survey system including a control unit, a display unit, and a user operation unit that enables a user to operate an image displayed on the display unit, a step of the control unit displaying a virtual shelf and a plurality of items displayed on the virtual shelf on the display unit; a step in which the control unit acquires log information of operations performed by the user on the virtual shelf and the plurality of items using the user operation unit; a step of generating, by the control unit, a simulated purchasing record that is a record of simulated purchasing behavior by the user with respect to the plurality of items displayed on the virtual shelf, based on the log information; A research method characterized by comprising:

Images