Matching system and matching method

Abstract

To provide a matching system and a matching method for presenting a trial place for obtaining a useful marketing result sufficiently matching a trial purpose of a trial object.SOLUTION: The server 1 includes a first information recognition part 100 for recognizing first information which is information on a staying facility, and a second information recognition part 101 for recognizing second information which is information on an object to be tested, a matching part 102 for performing matching processing for connecting the staying facility and the object to be tested based on the first information and the second information, and a presentation part 103 for presenting the staying facility as a result of the matching processing and the object to be tested scheduled to be tested in the staying facility to a user.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to a matching system and a matching method for connecting a stay facility with at least one trial target selected from products and services that users of the stay facility are desired to try. [Background technology]

[0002] It is known that when conducting market research or promotional activities for a product or service that a business is currently offering or plans to offer in the future, it is a marketing technique to offer the product or service (trial target) free of charge.

[0003] When adopting this marketing method, a marketing support device is known that, as a means of matching a trial subject with a trial subject to be provided, performs a process to determine whether there are any hotel guests who meet the distribution conditions, which are information that represents the conditions of the customers to whom the trial subject is to be provided, and, if there are any customers who meet the distribution conditions for the trial subject, notifies the customer terminal of the trial subject information that meets the customer's requirements and inquires whether the customer would like to receive a trial subject (Patent Document 1). [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Laid-Open No. 2004-157817 Summary of the Invention [Problem to be solved by the invention]

[0005] However, if the situation and / or environment of the trial subject when the trial subject uses the trial product or receives the service is inappropriate for the trial purpose of the trial subject, or is not uniquely determined and does not necessarily match the trial purpose of the trial subject, there is a risk that useful marketing results that fully match the trial purpose of the trial subject will not be obtained.

[0006] The present invention has been made in consideration of the above points, and aims to provide a matching system and a matching method that can present a trial opportunity to obtain useful marketing results that fully match the trial objectives of the trial subject. [Means for solving the problem]

[0007] The matching system of the present invention comprises: A matching system that connects a stay facility with at least one trial target selected from products and services that users of the stay facility wish to try, a first information recognition unit that recognizes first information that is information about the accommodation facility; a second information recognition unit that recognizes second information that is information about the trial target; a matching unit that performs a matching process to connect the accommodation facility with the trial subject based on the first information and the second information; a presentation unit that presents to the user the stay facility and the trial target to be tried at the stay facility as a result of the matching process, The first information includes information about the type of business of the accommodation facility, The second information includes information on the attributes of the trial target.

[0008] Here, "staying facility" refers to a facility where users stay for a certain period of time, such as accommodation facilities, stadiums, arenas, event halls, art galleries, museums, zoos, and aquariums.

[0009] The matching system of the present invention performs a matching process to link a stay facility with a trial target based on first information including information about the business type of the stay facility and second information including information about the trial target's attributes. Therefore, compared to simply matching information about users of the stay facility with information about the trial target, the matching system of the present invention makes it easier to match the situation and / or environment of the trial target user when using the trial target's product or receiving the service to the trial target's trial purpose, making it possible to collect information while standardizing the situation and / or environment of the trial target to a certain extent. Therefore, it is possible to present a trial location (stay facility) that will yield useful marketing results that fully match the trial target's trial purpose.

[0010] In the matching system having the above configuration, The first information includes information regarding the main purpose of use of the accommodation facility in its business format, The matching unit may perform the matching process by taking into consideration information regarding the main purpose of use in the business category of the accommodation facility.

[0011] Here, information regarding the primary purpose of use in the business type of the accommodation facility refers to information regarding the purpose for which users of the accommodation facility are expected to use the facility. For example, if the accommodation facility is an accommodation facility and the business type of the accommodation facility is a resort hotel, the information regarding the primary purpose of use would be leisure, and if the business type of the accommodation facility is a business hotel, the information regarding the primary purpose of use would be business. With this configuration, information regarding the primary purpose of use in the business type of the accommodation facility is taken into account during the matching process, making it possible to provide trial subjects to participants under conditions more suited to the trial purpose. Therefore, it is possible to present a trial opportunity that will yield useful marketing results that more closely match the trial purpose of the trial subject.

[0012] In the matching system having the above configuration, a delivery method recognition unit that recognizes the delivery method to be tried, The user is a provider of the accommodation facility, The presentation unit may present the providing method.

[0013] With this configuration, it is possible to present the provider of the accommodation facility with a method for providing the trial object, so that the provider of the accommodation facility can provide the trial object using a method that suits the trial purpose of the trial object. As a result, it is possible to present a trial opportunity for obtaining useful marketing results that more closely match the trial purpose of the trial object.

[0014] The matching method of the present invention comprises: A matching method for connecting a stay facility with at least one trial target selected from products and services that users of the stay facility are desired to try, comprising: Recognizing first information that is information about the accommodation facility including information about the type of business of the accommodation facility; Recognizing second information that is information about the trial object including information about an attribute of the trial object; performing a matching process to link the accommodation facility with the trial subject based on the first information and the second information; The staying facility as a result of the matching process and the trial subject to be tried at the staying facility are presented to the user.

[0015] In the matching method of the present invention, a matching process is performed to link a stay facility with a trial target based on first information including information about the business type of the stay facility and second information including information about the trial target's attributes. Therefore, compared to simply matching information about users of the stay facility with information about the trial target, this matching method makes it easier to match the situation and / or environment of the trial target's user when using the trial target's product or receiving the service, appropriate to the trial target's trial purpose, and makes it possible to collect information while standardizing the trial target's situation and / or environment to a certain extent. Therefore, it is possible to present a trial location (stay facility) that will yield useful marketing results that fully match the trial target's trial purpose. [Brief explanation of the drawings]

[0016] [Figure 1] FIG. 1 is an explanatory diagram showing a schematic configuration of a matching system according to an embodiment. [Figure 2] FIG. 2 is a block diagram showing the configuration of the matching system shown in FIG. [Figure 3] FIG. 10 is an image diagram showing an example of a stay facility output unit of the stay facility terminal when displaying the results of the matching process. [Figure 4] FIG. 10 is an image diagram showing an example of a business operator output unit of a business operator terminal when displaying the results of a matching process. [Figure 5] 4 is a flowchart showing the process executed by the matching system shown in FIG. 1 when performing matching processing to link a stay facility with a trial subject. DETAILED DESCRIPTION OF THE INVENTION

[0017] A matching system (hereinafter referred to as "system S") according to an embodiment will be described below with reference to the drawings.

[0018] System S is used as a matching method for linking a lodging facility with at least one trial target selected from the products and services that users of the lodging facility wish to try out, as a marketing method for conducting market research or promotional activities for products or services.

[0019] Specifically, as shown in FIGS. 1 and 2, the provider of the stay facility transmits first information, which is information about the stay facility, to the system S using the stay facility terminal 2 that the provider uses.

[0020] The business operator who provides the product or service that they wish to allow users of the accommodation facility to try out sends the second information, which is information about the product or service to be tried out, to the system S using their own business operator terminal 3.

[0021] Then, based on the first information and the second information, a matching process is performed to link the stay facility with the trial target, and the stay facility and the trial target to be tried at the stay facility as a result of the matching process are presented to the user. Here, the user refers to at least one of the administrator of the system S, the provider of the stay facility, and the business operator, and the result of the matching process is presented to the user by being displayed on at least one of the system output unit 11, the stay facility output unit 21, and the business operator output unit 31.

[0022] [System Overview] The schematic configuration of the system S will be described below with reference to FIGS.

[0023] As shown in FIG. 1, the system S is a computer system, and is configured by a server 1 owned by a provider of the service provided by the system S.

[0024] The server 1 is configured to be able to communicate information with stay facility terminals 2, such as personal computers (hereinafter referred to as "PCs") used by each of a plurality of stay facility providers, and business operator terminals 3, such as PCs used by each of a plurality of business operators, via the Internet network, public lines, etc. Note that in Figures 1 and 2, one of the plurality of stay facility terminals 2 and one of the plurality of business operator terminals 3 are shown as a representative.

[0025] The system S of the present invention is not limited to being composed of one server, but may be configured so that any of the terminals constituting the system is equipped with the processing unit described below.

[0026] Therefore, for example, the system may be configured with a plurality of servers. At least one of the processing units or at least part of the functions of that processing unit may be implemented in at least one of the stay facility terminal and the operator terminal, and the terminal that has the processing unit or function implemented may work in cooperation with the server to form a system.

[0027] Furthermore, for example, a processing unit (see FIG. 2) corresponding to the stay facility input unit 20 and the stay facility output unit 21 provided in the stay facility terminal 2 in this embodiment may be provided in a terminal having a processing unit in the present invention (for example, the server 1 in this embodiment) and configured as an independent matching device.

[0028] As shown in FIG. 2, the system S includes a system input unit 10 and a system output unit 11 as functions (processing units) realized by at least one of an installed hardware configuration and a program.

[0029] In this embodiment, the system input unit 10 of the system S is a keyboard (not shown), and the system output unit 11 is a display panel (not shown).

[0030] However, the system input unit 10 and the system output unit 11 of the system S are not limited to the above configuration, and may be any unit that can accept information input from the server 1 and output information to the server 1. Therefore, the system S may be configured using, for example, a smartphone or a tablet, and the system input unit 10 and the system output unit 11 may be configured using, for example, a mouse, a microphone, a speaker, etc.

[0031] As shown in FIG. 2, the stay facility terminal 2 includes a stay facility input unit 20 and a stay facility output unit 21 as functions (processing units) realized by at least one of a hardware configuration and a program implemented therein.

[0032] In this embodiment, the stay facility input unit 20 of the stay facility terminal 2 is a keyboard, and the stay facility output unit 21 is a display panel (see FIG. 3).

[0033] However, the stay facility input unit 20 and the stay facility output unit 21 of the stay facility terminal 2 are not limited to the above configuration, and may be configured to receive information input from the server 1 and to output information to the server 1. Therefore, the stay facility terminal 2 may be configured using, for example, a smartphone or a tablet, and the stay facility input unit 20 and the stay facility output unit 21 may be configured using, for example, a mouse, a microphone, a speaker, etc.

[0034] The business operator terminal 3 includes a business operator input unit 30 and a business operator output unit 31 as functions (processing units) realized by at least one of a hardware configuration and a program installed therein.

[0035] In this embodiment, the business operator input unit 30 of the business operator terminal 3 is a keyboard, and the business operator output unit 31 is a display panel (see FIG. 4).

[0036] However, the business operator terminal 3, the business operator input unit 30, and the business operator output unit 31 are not limited to the above configurations, and may be any device that can accept information input from the server 1 and output information to the server 1. Therefore, the business operator terminal 3 may be configured using, for example, a smartphone or a tablet, and the business operator input unit 30 and the business operator output unit 31 may be configured using, for example, a mouse, a microphone, a speaker, etc.

[0037] The stay facility terminal 2 and the business operator terminal 3 are not limited to being configured with items in real space, but may be configured with items in virtual space, or may be configured with a combination of items in real space and items in virtual space. When configured using items in virtual space in this way, at least one of input and output is performed in the virtual space or a space that combines virtual space and real space.

[0038] [Configuration of each processing section] Next, the processing units that make up the system S will be described with reference to FIGS.

[0039] The goods and services that the facility wishes to allow users to try out may be, for example, goods such as food, cosmetics, furniture, home appliances, stationery, clothing, pet food, etc., or services such as visual experiences, audio experiences, learning experiences, or experiences sharing food and drink with family, friends, pets, etc. In other words, the present invention does not limit the types of goods and services that can be tried out.

[0040] As shown in FIG. 2, the server 1 includes a first information recognition unit 100, a second information recognition unit 101, a matching unit 102, a presentation unit 103, a provision method recognition unit 104, and a third information recognition unit 105 as functions (processing units) realized by at least one of the implemented hardware configuration and the program.

[0041] The first information recognition unit 100 recognizes the first information, which is information about the stay facility inputted by the stay facility input unit 20 of the stay facility terminal 2 used by the provider of the stay facility. In the following, in this embodiment, a case where the stay facility is an accommodation facility will be described. Note that the stay facility may be an accommodation facility, a stadium, an arena, an event hall, an art gallery, a museum, a zoo, an aquarium, or any other facility where users of the stay facility stay for a certain period of time.

[0042] The information about the accommodation facility includes information about the type of business of the accommodation facility (business hotel, resort hotel, city hotel, etc.) In addition, other information included in the first information includes, for example, information about the main purpose of use of the type of business of the accommodation facility, the architectural style of the accommodation facility, the size of the accommodation facility, the location of the accommodation facility, the price range of the accommodation facility, the layout of rooms in the accommodation facility, available facilities inside and outside the accommodation facility, available services inside and outside the accommodation facility, and the details of events held inside and outside the accommodation facility.

[0043] Here, information regarding the primary purpose of use in the type of business of a lodging facility is information regarding the purpose for which users of the lodging facility are expected to use the facility. For example, if the lodging facility is an accommodation facility and the type of business of the lodging facility is a resort hotel, the information regarding the primary purpose of use would be leisure, and if the type of business of the lodging facility is a business hotel, the information regarding the primary purpose of use would be business.

[0044] In this embodiment, the first information includes information about the main purpose of use in the business category of the accommodation facility. This allows the matching process to take into account information about the main purpose of use in the business category of the accommodation facility, making it possible to allow the experiencer to experience the trial object under conditions that are appropriate for the trial purpose. This makes it possible to present a trial opportunity that will yield useful marketing results that more closely match the trial purpose of the trial object.

[0045] In this embodiment, we have described the case where the first information includes information other than information regarding the business type of the accommodation facility.However, it is sufficient for the first information to include at least information regarding the business type of the accommodation facility.However, by including information other than information regarding the business type of the accommodation facility in the first information, it is possible to present a trial space for obtaining useful marketing results that are more in line with the trial objectives of the trial subject.

[0046] In this embodiment, a configuration has been described in which the first information, which is information relating to the stay facility, is input into the stay facility input unit 20 of the stay facility terminal 2. However, as shown in FIG. 2, the first information may be input into the system input unit 10 of the system S, or the first information may be input as pre-stored in a storage medium (not shown) provided in the system S, or the first information may be acquired from an external independent database or the like and input.

[0047] The second information recognition unit 101 recognizes second information, which is information about the trial target input via the business operator input unit 30 of the business operator terminal 3 used by the business operator. The information about the trial target includes attributes of the trial target. Here, the attributes of the trial target include the type of product or service of the trial target, attributes of the target demographic of the trial target (e.g., age, gender, annual income, etc.), information about items used in trialing the trial target, the planned price of the trial target, competitive information about the trial target, and the revenue structure of the trial target. Other information included in the second information includes, for example, the trial purpose of the trial target.

[0048] By including the trial purpose of the trial object in the second information, the trial purpose of the trial object is taken into consideration during the matching process, so that the experiencer can experience the trial object in a situation and / or environment that is suitable for the trial purpose. As a result, it is possible to present a trial opportunity that will yield useful marketing results that better match the trial purpose of the trial object.

[0049] In this embodiment, we have described the case where the second information includes information other than the attributes of the trial subject. However, it is sufficient that the second information includes at least the attributes of the trial subject. However, by including information other than the attributes of the trial subject in the second information, it is possible to present a trial space for obtaining useful marketing results that are more in line with the trial purpose of the trial subject.

[0050] In this embodiment, a configuration has been described in which the second information, which is information relating to the trial target, is input into the operator input unit 30 of the operator terminal 3. However, as shown in FIG. 2, the second information may be input into the system input unit 10 of the system S, or the second information stored in advance in a storage medium (not shown) provided in the system S may be input, or the second information obtained from an external independent database or the like may be input.

[0051] When the first information recognition unit 100 recognizes the first information and the second information recognition unit 101 recognizes the second information, the matching unit 102 performs a matching process that links the stay facility with the trial subject based on the first information and the second information. In other words, as a result of the matching process, the stay facility and the trial subject that is scheduled to be tried at the stay facility are linked.

[0052] In this embodiment, a matching process was performed to link the accommodation facility with the trial subject based on the first information and the second information, but the matching process may also be performed based on the first information, the second information, and the third information described below.

[0053] In the matching process, the decision as to whether or not to link the accommodation facility with the trial subject is made, for example, by software processing using pattern matching or AI (artificial intelligence), based on whether or not there is a certain degree of correlation between the business type of the accommodation facility and the attributes of the trial subject.

[0054] Specifically, for example, when the trial object is a product and the attribute of the trial object is a refreshment drink, a matching process is performed to link the trial object with a lodging facility (accommodation facility) whose type of business is a business hotel. The main use of the trial object's refreshment drink is to relax after feeling tired from work or other reasons. Considering this purpose of use, by having guests experience the drink in the environment and situation of a business hotel, it is easy to make the experiencer's situation and environment suitable for the trial object's trial purpose, and information can be collected in the standardized situation and environment of the experiencer within a business hotel. This makes it possible to present a trial setting that will yield useful marketing results that are more consistent with the trial object's trial purpose.

[0055] Furthermore, for example, when the trial object is a service and the attribute of the trial object is the experience of sharing a meal between a pet and its owner, a matching process is performed to link the trial object with a lodging facility (accommodation facility) whose type of business is a resort hotel. The trial object's shared meal experience between a pet and its owner is primarily in demand as part of leisure, and in light of this demand, by having guests experience the experience in the environment and situation of a resort hotel, it is easy to make the experiencer's situation and environment suitable for the trial object's trial purpose, and information can be collected with the experiencer's situation and environment standardized within a resort hotel. Therefore, a trial space can be presented for obtaining useful marketing results that match the trial object's trial purpose.

[0056] In this embodiment, the matching process has been described, in which the trial target is linked with a business type of accommodation facility that is suitable for the attributes of the trial target. However, the matching process may also be performed to link the trial target with a business type of accommodation facility that is not suitable for the attributes of the trial target. For example, if the attribute of the trial target is party goods, the matching process may be performed to link the trial target with an accommodation facility (lodging facility) that is a business hotel. This makes it possible to present a trial opportunity for obtaining more useful marketing results as market research when developing a new business.

[0057] The presentation unit 103 presents to the user the facility of stay and the trial object to be tried at the facility as a result of the matching process by the matching unit 102. The presentation unit 103 also presents to the user information on the delivery method of the trial object recognized by the delivery method recognition unit 104, which will be described later.

[0058] Here, the user refers to at least one of the administrator of the system S, the provider of the accommodation facility, and the business operator, and the results of the matching process are presented to the user by being displayed on the system output unit 11, the accommodation facility output unit 21, and the business operator output unit 31.

[0059] FIG. 3 shows an example of the results of the matching process displayed on the stay facility output unit 21. The stay facility output unit 21 displays information about the trial object (sake trial experience) linked to the accommodation facility (ABC Hotel), which is the stay facility, and information about how to provide the trial object. This allows the provider of the stay facility to select the trial object to be provided at the stay facility. Note that, although the present embodiment displays information about one trial object linked to the accommodation facility, it is also possible to display information about multiple trial objects linked to the accommodation facility.

[0060] FIG. 4 shows an example of the results of the matching process displayed on the business output unit 31. The business output unit 31 displays information on accommodation facilities (ABC Hotel, DEF Hotel, etc.) linked to the trial object (trial experience of a health drink). This allows the business to select an accommodation facility that will provide the trial object. Note that in this embodiment, information on multiple accommodation facilities linked to the trial object is displayed, but it is also possible to select only one accommodation facility linked to the accommodation facility. Information on the target of the attempt may be displayed.

[0061] In this embodiment, a configuration has been described in which the presentation unit 103 presents the user with information regarding the method of providing the trial target, but the presentation unit 103 is only required to present the user with at least the staying facility as a result of the matching process and the trial target that is scheduled to be tried out at the staying facility.

[0062] The provision method recognition unit 104 recognizes information about the method of providing the trial object that is input via the business operator input unit 30 of the business operator terminal 3 used by the business operator. Here, the information about the method of providing the trial object includes, for example, one or more of the timing of providing the trial object, the time period during which the trial object is provided, and the location where the trial object is provided.

[0063] When the presentation unit 103 presents information about the method of providing the trial object to the provider of the accommodation facility, who is one of the users, the accommodation facility can provide the trial object using a method that suits the trial purpose of the trial object. As a result, it is possible to present a trial opportunity for obtaining useful marketing results that better match the trial purpose of the trial object.

[0064] Specifically, for example, when the attribute of the trial object is sake, the information regarding the serving method of the trial object is information that the sake will be served at the same time as sashimi is served at dinner. If the purpose of the trial by the business providing the trial object is to obtain impressions of the sake when paired with sashimi, useful marketing results that match the purpose of the trial can be obtained by presenting the information regarding the serving method of the trial object to the manager of the accommodation facility.

[0065] Furthermore, the information regarding the method of providing the trial object may include information regarding the items used in providing the trial object. If the information regarding the items used in providing the trial object is presented to the administrator of the accommodation facility, who is one of the users, the administrator of the accommodation facility can know in advance what items will be brought in when providing the trial object at the accommodation facility. Therefore, for example, if a short-lasting item or a dangerous item is brought in, the administrator can take measures in advance or refuse to provide the trial object at the accommodation facility. Therefore, the trial object can be provided safely at the accommodation facility.

[0066] In this embodiment, a configuration has been described in which information regarding the method of providing the trial target is input into the operator input unit 30 of the operator terminal 3, but as shown in Figure 2, information regarding the method of providing the trial target may also be input into the system input unit 10 of the system S.

[0067] The third information recognition unit 105 recognizes the third information, which is information about users who will be using the accommodation facility, inputted into the accommodation facility input unit 20 of the accommodation facility terminal 2 used by the provider of the accommodation facility. Here, the information about users includes, for example, one or more of the following information: the user's age group, gender, residential area, income, family structure, occupation, hobbies, interests, lifestyle, values, number of users using the accommodation facility, means of transportation to the accommodation facility, how to reserve the accommodation facility, and information about the experience desired by the user of the accommodation facility.

[0068] The third information recognized by the third information recognition unit 105 may be taken into consideration during a matching process that matches a stay facility with a trial subject to be tried at the stay facility. By taking the third information about the user into consideration during the matching process, it is possible to present a trial space that will yield useful marketing results that better match the trial purpose of the trial subject.

[0069] The information regarding the experiences desired by users of the accommodation facility will now be described in detail. The information regarding the experiences desired by users of the accommodation facility may be abstract information such as a relaxation experience or an activity experience, or may be concrete information such as a beverage tasting experience for health benefits or a horror game experience in an immersive environment.

[0070] Information regarding the experience desired by the user of the stay facility can be acquired, for example, by filling out a questionnaire when the user makes a reservation for the stay facility, and inputting the information from the user's user terminal (not shown) to the stay facility terminal 2. The information regarding the experience desired by the user of the stay facility is then transmitted to the system S by the stay facility input unit 20 of the stay facility terminal 2 as third information.

[0071] By adding information about experiences desired by users of the accommodation facility as information included in the third information during a matching process that matches the accommodation facility with a trial object being tried out at the accommodation facility, it is possible to present users with a place where they can experience the trial object if they are interested in the trial object, thereby presenting trial places that will yield more useful marketing results.

[0072] The following describes the matching process performed based on the first information, second information, and third information. First, the matching unit 102 selects a stay facility and candidate matches to be tried at the stay facility based on the first information and second information. Then, by adding the third information, information about the user who will use the stay facility is taken into consideration, and a combination that is considered to be more useful among the candidate matches is determined as the result of the matching process.

[0073] In the matching process, the order in which the first information, second information, and third information are taken into account may be any order. For example, the matching unit 102 acquires the first information and the third information to obtain combination information of a stay facility and a user of the stay facility. Then, by taking the second information into account, information about the trial target is taken into account, and the combination of a stay facility and a trial target to be tried at the stay facility that is considered to be more useful among the combination information of a stay facility and a user of the stay facility is determined as the result of the matching process.

[0074] Furthermore, for example, the matching unit 102 selects matching candidates between the trial object and a user of the facility where the trial object is to be experienced, based on the second information and the third information. After that, by taking into account the first information, information about the facility is taken into consideration, and the combination of the facility where the trial object is to be experienced and the trial object to be tried out at the facility where the most useful combination is taken as the result of the matching process.

[0075] [Matching process to connect accommodation facilities with trial subjects] Next, with reference to Figures 2 and 5, we will explain the processing (i.e., the matching method of the present invention) that the system S performs from recognizing the first information from the stay facility terminal 2 to presenting to the user the stay facility and the trial targets to be tried at the stay facility as a result of the matching processing.

[0076] In this process, first, the first information recognition unit 100 recognizes the first information input to the stay facility input unit 20 of the stay facility terminal 2 (FIG. 5 / STEP 1).

[0077] Next, the second information recognition unit 101 recognizes the second information input to the business operator input unit 30 of the business operator terminal 3 (FIG. 5 / STEP 2).

[0078] Next, the third information recognition unit 105 recognizes the third information input to the stay facility input unit 20 of the stay facility terminal 2 (FIG. 5 / STEP 3).

[0079] Next, the provision method recognition unit 104 recognizes information about the trial provision method input to the business operator input unit 30 of the business operator terminal 3 (FIG. 5 / STEP 4).

[0080] Next, the matching unit 102 performs matching processing. In detail, it determines whether the facility of stay and the trial target should be linked based on the first information, the second information, and the third information, and if it is determined that the facility of stay and the trial target should be linked (FIG. 5 / STEP 5 is Y), it links the facility of stay and the trial target, and sets the trial target as a trial target to be tried at the facility of stay (FIG. 5 / STEP 6).

[0081] On the other hand, if it is determined that the accommodation facility and the trial target should not be linked (FIG. 5 / STEP 5 is N), the processing executed by system S ends.

[0082] Next, the presentation unit 103 presents to the user the facility of stay as a result of the matching process, the trial subjects to be tried at the facility of stay, and information on how to provide the trial subjects (FIG. 5 / STEP 7).

[0083] Through the above processing, the processing executed by the system S is completed from the time the first information from the stay facility terminal 2 is recognized until the time the stay facility and the trial targets to be tried at the stay facility are presented to the user as a result of the matching processing.

[0084] Thereafter, based on the presented information, if consent is obtained from both the provider of the accommodation facility and the business operator to provide the trial target to be tested at the matching accommodation facility, the plan to provide the trial target at the accommodation facility is confirmed. Note that in this embodiment, the plan to provide the trial target at the accommodation facility is confirmed when consent is obtained from both the provider of the accommodation facility and the business operator, but the plan to provide the trial target at the accommodation facility may also be confirmed when consent is obtained from at least one of the provider of the accommodation facility, the business operator of the trial target, and the user of the accommodation facility.

[0085] As explained above, System S performs a matching process that links a stay facility with a trial target based on first information including information about the business type of the stay facility and second information including information about the trial target's attributes. Therefore, compared to simply matching information about users of the stay facility with information about the trial target, System S makes it easier to adapt the situation and / or environment of the trial target's user when using the trial target's product or receiving the service to suit the trial target's trial purpose, and can collect information while standardizing the trial target's situation and / or environment. Therefore, it is possible to present a trial location (stay facility) that will yield useful marketing results that fully match the trial target's trial purpose.

[0086] In addition, since the method of providing the trial subjects can be presented to the provider of the accommodation facility, the accommodation facility can provide the trial subjects using a method that suits the trial purpose of the trial subject, and therefore it is possible to present a trial venue for obtaining useful marketing results that better match the trial purpose of the trial subject.

[0087] In this embodiment, a configuration has been described in which the first information recognition unit 100 recognizes the first information, then the second information recognition unit 101 recognizes the second information, the third information recognition unit 105 recognizes the third information, and the provision method recognition unit 104 recognizes information related to the trial provision method, but the order in which each recognition unit recognizes each piece of information may be arbitrary.

[0088] [Other embodiments] Although the illustrated embodiment has been described above, the present invention is not limited to this embodiment.

[0089] For example, in the above embodiment, the system S is a single computer system. However, the present invention also includes a matching program to be executed by multiple computers, and a recording medium on which the program is recorded and which is readable by a computer used by a user or the like. [Explanation of symbols]

[0090] 1 Server 2 Stay facility terminal 3 Business operator terminal 10 System input unit 11 System output unit 20 Stay facility input unit 21 Stay facility output unit 30 Business operator input unit 31 Business operator output unit 100 First information recognition unit 101 Second information recognition unit 102 Matching unit 103 Presentation unit 104 Provision method recognition unit 105 Third information recognition unit S System (matching system)

Claims

1. A matching system that connects a stay facility with at least one trial target selected from products and services that users of the stay facility wish to try, a first information recognition unit that recognizes first information that is information about the stay facility; a second information recognition unit that recognizes second information that is information about the trial target; a matching unit that performs a matching process to connect the accommodation facility with the trial subject based on the first information and the second information; a presentation unit that presents to the user the stay facility and the trial target to be tried at the stay facility as a result of the matching process, The first information includes information regarding the type of business of the accommodation facility, A matching system in which the second information includes information regarding attributes of the target of the trial.

2. The matching system according to claim 1, The first information includes information regarding the main purpose of use of the accommodation facility in its business format, The matching unit is a matching system that performs the matching process by taking into account information regarding the main purpose of use in the business type of the accommodation facility.

3. The matching system according to claim 1, a delivery method recognition unit that recognizes the delivery method to be tried, The user is a provider of the accommodation facility, The presentation unit is a matching system that presents the provision method.

4. A matching method for connecting a stay facility with at least one trial target selected from products and services that users of the stay facility are desired to try, comprising: Recognizing first information that is information about the accommodation facility including information about the business type of the accommodation facility; Recognizing second information that is information about the trial object including information about an attribute of the trial object; performing a matching process to link the accommodation facility with the trial subject based on the first information and the second information; A matching method that presents to the user the stay facility as a result of the matching process and the trial target that is scheduled to be tried at the stay facility.

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