Information processing device, information processing method, and program

The information processing device uses AI to automate review responses and promotional content generation, addressing the challenge of high effort in review management and enhancing customer engagement.

JP2026037897APending Publication Date: 2026-03-06IRUC CO LTD

Patent Information

Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2024-08-22
Publication Date
2026-03-06

AI Technical Summary

Technical Problem

Companies and stores face significant effort in responding appropriately to online reviews, particularly those with negative evaluations or comments.

Method used

An information processing device that utilizes a generation AI to generate appropriate replies to reviews based on evaluation scores and content analysis, incorporating corporate philosophy and store characteristics, and automates the generation of promotional content.

Benefits of technology

Reduces the effort required to respond to reviews by generating tailored and effective responses, enhances customer trust through improvement plans, and simplifies promotional posting.

✦ Generated by Eureka AI based on patent content.

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Abstract

An information processing device, method, and program are provided that generate an appropriate reply to a review posting and reduce the effort required to reply appropriately. [Solution] An information processing device capable of exchanging information with a generation AI device that executes a generation AI that processes prompts and outputs information, wherein the processor of the information processing device executes the following steps: when a review post for a company or store contains a review comment, determine whether the evaluation score assigned to the post is lower than a predetermined standard or whether the post contains any negative elements; when the determination result shows that the review post for a company or store contains a review comment and the evaluation score is lower than the standard or there are any negative elements, output a reply prompt to the generation AI device requesting it to generate an appropriate reply to the review comment; and output information using the reply prompt output by the generation AI device in response to the reply prompt.
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Description

[Technical Field]

[0001] The present invention relates to an information processing device, an information processing method, and a program. [Background technology]

[0002] BACKGROUND ART Conventionally, systems have been developed for posting reviews (so-called word-of-mouth) about companies or stores on map web services or web review sites (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2007-280371 Summary of the Invention [Problem to be solved by the invention]

[0004] However, there is a problem in that it takes a lot of effort for a company or store to respond appropriately to such reviews.

[0005] The present invention has been made in consideration of the above-mentioned problems, and aims to provide an information processing device, an information processing method, and a program that enable reducing the effort required to reply to reviews posted to companies or stores. [Means for solving the problem]

[0006] An information processing device according to a first aspect of the present invention is an information processing device capable of exchanging information with a generation AI device that executes a generation AI that processes prompts and outputs information, at least one processor; The processor, when a review comment is included in a review posted about a company or store, determines whether an evaluation score attached to the post is lower than a predetermined standard or whether the post contains any negative elements; If the result of the determination is that the review post for the company or store includes a review comment and the evaluation score is lower than the standard or includes the negative element, outputting a reply prompt to the generation AI device requesting the device to generate an appropriate reply to the review comment; a step of outputting output information using a reply sentence output from the generation AI device in response to the reply sentence prompt; Execute.

[0007] According to this configuration, an appropriate reply to a review post can be generated using the generation AI device, thereby reducing the effort required to reply appropriately to a review post.

[0008] An information processing device according to a second aspect of the present invention is an information processing device according to the first aspect, and if the result of the determination is that a review post about a company or store has a review comment and the post contains negative elements, the reply prompt that requests the generation of an appropriate reply to the review comment is a prompt that requests the generation of a reply that conveys at least one of an apology to the customer in response to the review, a declaration of improvement, or gratitude for the customer's pointing out the review.

[0009] With this configuration, if a review post about a company or store includes a review comment and the post contains negative elements, a reply message can be generated that conveys at least one of an apology and / or a declaration of improvement to the customer, or gratitude for the customer's pointing out the negative review. This makes it possible to convey to customers or potential customers that the company takes the negative review rating seriously or sincerely.

[0010] An information processing device according to a third aspect of the present invention is an information processing device according to the first or second aspect, wherein, as a result of the determination, when there is a review comment in a review post for a company or store and the evaluation score is lower than the standard or there is a negative element, the processor outputs a prompt to the generation AI device requesting the generation AI device to generate an improvement proposal, and in response to the prompt, the processor outputs a prompt to the generation AI device as the reply proposal prompt requesting the generation AI device to generate a reply proposal based on the improvement proposal output from the generation AI device or a user improvement proposal based on the improvement proposal.

[0011] According to this configuration, when a review comment is posted about a company or store and the evaluation score is lower than the standard or there are negative elements, a reply message is obtained that takes into account an improvement plan or a user improvement plan based on the improvement plan. This makes it possible to restore the trust of customers or potential customers by presenting improvement plans in response to negative comments in the review post.

[0012] An information processing device according to a fourth aspect of the present invention is an information processing device according to any one of the first to third aspects, and if the result of the determination is that a review comment is included in a review posted about a company or store and the evaluation score is above a standard, the reply prompt that requests the generation of an appropriate reply to the review comment is a prompt that requests the generation of a reply based on at least one of the company's philosophy, concept, and store characteristics.

[0013] With this configuration, if a review post for a company or store includes a review comment and the evaluation score is equal to or exceeds a standard, a reply message based on at least one of the company's philosophy, concept, and store characteristics is obtained. This makes it possible to appeal to customers or potential customers by presenting at least one of the company's philosophy, concept, and store characteristics as a positive element along with a positive review evaluation.

[0014] An information processing device according to a fifth aspect of the present invention is the information processing device according to the fourth aspect, wherein the processor outputs a prompt to the generation AI device requesting that the generation AI device output at least one of predetermined items using at least one of information based on answers to an interview with the company or store, an article about the company or store, and a sentence provided by the company or store; storing at least one of the predetermined items of information output from the generation AI device in response to the prompt in a storage device in association with identification information identifying the company or store; When the reply prompt is output to the AI ​​generation device, at least one of the predetermined items of information is included in the reply prompt.

[0015] With this configuration, at least one of the pieces of information from predetermined items (e.g., corporate philosophy or concept, store characteristics, etc.) can be used when generating an appropriate reply to a review comment, thereby enabling the generation of a more appropriate reply.

[0016] An information processing device according to a sixth aspect of the present invention is an information processing device according to the fifth aspect, wherein the information based on the responses to an interview with the company or store is a summary of each item regarding the responses to the interview with the company or store.

[0017] According to this configuration, at least one of the predetermined items can be obtained using a summary of each item regarding the answers to the interview with the company or store.

[0018] An information processing device according to a seventh aspect of the present invention is an information processing device according to any one of the first to sixth aspects, wherein the processor, when the result of the determination is that there are no review comments in the review post for a company or store, generates a reply message using one of the standard phrases for at least one positive comment if the evaluation score is above a standard, and generates a reply message using one of the standard phrases for at least one negative comment if the evaluation score is below the standard.

[0019] With this configuration, when a review posted for a company or store does not include a review comment, it is possible to easily create an appropriate reply message according to the evaluation score.

[0020] An information processing device according to an eighth aspect of the present invention is the information processing device according to any one of the first to seventh aspects, wherein the processor: outputting a first prompt to the generation AI device requesting that at least one of the target company's corporate information, store information, and reviews be classified into a predetermined type of information and generated; outputting a second prompt to the AI ​​generation device requesting the AI ​​generation device to generate answers to multiple types of questions for the target company based on the predetermined types of information generated by the AI ​​generation device by processing the first prompt; outputting a third prompt to the AI ​​generation device requesting that the AI ​​generation device generate a summary by collecting answers related to at least one category from the answers generated by the AI ​​generation device by processing the second prompt; A fourth prompt is output to the AI ​​generation device, requesting the AI ​​generation device to generate daily posts for a predetermined period based on the summaries generated by the AI ​​generation device by processing the third prompt.

[0021] According to this configuration, the generation AI device generates daily posts for a specified period, making it easier to obtain daily posts for a specified period and reducing the effort required for promotional posts.

[0022] An information processing device according to a ninth aspect of the present invention is an information processing device according to the eighth aspect, wherein the corporate information of the target company is information summarized by processing text data obtained by transcribing audio data of an interview with the target company using the generation AI device.

[0023] According to this configuration, a daily posting is generated based on an interview with the target company.

[0024] An information processing device according to a tenth aspect of the present invention is the information processing device according to the eighth or ninth aspect, wherein the store information includes special features and / or characteristics of the store.

[0025] According to this configuration, a daily posting message is generated that takes into account the store's preferences and / or characteristics.

[0026] An information processing method according to an eleventh aspect of the present invention comprises: a step in which the determination means, when a review comment is included in a review posted about a company or store, determines whether the evaluation score attached to the post is lower than a predetermined standard or whether the post contains any negative elements; a step in which the first output means outputs a reply prompt to the generation AI device requesting the device to generate an appropriate reply to the review comment when the result of the determination indicates that the review comment posted for the company or store has a review comment and the evaluation score is lower than the standard or has a negative element; a step in which a second output means outputs output information using the reply sentence output from the generation AI device in response to the reply sentence prompt; It has.

[0027] A program according to a twelfth aspect of the present invention is a program for executing a generation AI device that processes prompts and outputs information, the program including: When a review post for a company or store includes a review comment, a procedure for determining whether the evaluation score attached to the post is lower than a predetermined standard or whether the post contains any negative elements; If the result of the determination is that the review post for the company or store includes a review comment and the evaluation score is lower than the standard or includes the negative element, outputting a reply prompt to the generation AI device requesting the device to generate an appropriate reply to the review comment; a step of outputting output information using a reply sentence output from the generation AI device in response to the reply sentence prompt; This is a program for executing the above. [Effects of the Invention]

[0028] According to one aspect of the present invention, an appropriate reply to a review post can be generated using a generation AI device, thereby reducing the effort required to reply appropriately to a review post. [Brief explanation of the drawings]

[0029] [Figure 1] 1 is a schematic configuration diagram of an information processing system according to an embodiment of the present invention. [Figure 2] 1 is a diagram illustrating an example of a schematic configuration of an information processing apparatus according to an embodiment of the present invention. [Figure 3] FIG. 10 is a sequence diagram showing an example of a flow of generating master data according to the present embodiment. [Figure 4] FIG. 10 is a diagram showing an example of a company master T1 stored in a storage device of an information processing device. [Figure 5] FIG. 10 is a diagram showing an example of a store master T2 stored in a storage device of an information processing device. [Figure 6] FIG. 2 is a sequence diagram illustrating an example of a processing flow according to the first embodiment. [Figure 7] 7 is an example of a prompt sent in step S225 of FIG. 6. [Figure 8]7 is an example of a prompt sent in step S227 of FIG. [Figure 9] 7 is an example of a prompt sent in step S228 of FIG. 6. [Figure 10] 7 is an example of a prompt sent in step S229 of FIG. [Figure 11] FIG. 10 is a sequence diagram illustrating an example of a processing flow according to the second embodiment. [Figure 12] 12 is an example of a prompt sent in step S241 of FIG. [Figure 13] 12 is an example of a prompt sent in step S242 of FIG. [Figure 14] 12 is an example of a prompt sent in step S243 of FIG. [Figure 15] 12 is an example of a prompt sent in step S244 of FIG. DETAILED DESCRIPTION OF THE INVENTION

[0030] Hereinafter, each embodiment will be described with reference to the drawings. However, unnecessary detailed description may be omitted. For example, detailed description of well-known matters or redundant description of substantially the same configuration may be omitted. This is to avoid unnecessary redundancy in the following description and to facilitate understanding by those skilled in the art.

[0031] In addition to the above-mentioned problems, companies or stores often post advertisements on websites. However, posting advertisements requires a lot of effort. Therefore, the present embodiment aims to provide an information processing device, an information processing method, and a program that can reduce the effort required for posting advertisements.

[0032] FIG. 1 is a schematic configuration diagram of an information processing system according to this embodiment. As shown in FIG. 1, the information processing system S includes terminals 1-1, ..., 1-N (N is a natural number) used by users, an information processing device 2, a generation AI device 3, and an administrator terminal 4 used by an administrator of the information processing system S. Each of the terminals 1-1, ..., 1-N is communicatively connected to the information processing device 2 via a communication network CN. The terminals 1-1, ..., 1-N are, for example, computers such as smartphones, tablet terminals, laptops, or personal computers. Hereinafter, the terminals 1-1, ..., 1-N will also be collectively referred to as terminals 1.

[0033] As an example, the information processing device 2 is connected to the generation AI device 3 via a communication network CN, for example, a server. Note that here, as an example, an example will be described in which the information processing device 2 is connected to the generation AI device 3 via the communication network CN, but the generation AI device 3 may be built within the information processing device 2, or may be connected externally, as long as the information processing device 2 is able to exchange information with the generation AI device 3.

[0034] The generation AI device 3 executes a generation AI (Artificial Intelligence) that processes a prompt and outputs information (e.g., text). As a result, the generation AI device 3 processes the prompt and generates and outputs information (e.g., text) corresponding to the prompt. Specifically, for example, when the generation AI device 3 receives a prompt sent from the information processing device 2, it processes the prompt to output information and transmits the output information to the information processing device 2. The administrator terminal 4 is connected to the information processing device 2 via a communication network CN.

[0035] Fig. 2 is an example of a schematic configuration diagram of an information processing device in this embodiment. As shown in Fig. 2, the information processing device 2 includes, as an example, an input interface 21, a communication module 22, a storage device 23, a memory 24, an output interface 25, and a processor 26. Note that, in this embodiment, the information processing device 2 is described as including one processor 26, but is not limited to this, and may include multiple processors, as long as it includes at least one processor.

[0036] The input interface 21 receives an input from, for example, an administrator (for example, an employee of a management organization) of the information processing device 2, and outputs an input signal corresponding to the received input to the processor . The communication module 22 is connected to the communication network CN and communicates with the terminals 1-1 to 1-N, the generation AI device 3, and the administrator terminal 4. This communication may be wired or wireless, but the following description will assume that it is wired.

[0037] The storage device 23 stores programs and various data that the processor 26 reads and executes. The memory 24 temporarily stores data and programs and is a volatile memory, such as a random access memory (RAM). The output interface 25 can be connected to an external device and can output a signal to the external device.

[0038] The processor 26 loads a program from the storage device 23 into the memory 24 and executes a series of instructions contained in the program.

[0039] FIG. 3 is a sequence diagram showing an example of the flow of generating master data according to this embodiment.

[0040] (Step S411) First, the administrator terminal 4 transmits audio data of a recorded interview about a target company.

[0041] (Step S211) When the information processing device 2 receives the audio data of the interview, it transcribes the audio data of the interview to generate text data.

[0042] (Step S212) The information processing device 2 transmits the generated text data to the generation AI device 3 along with a prompt requesting that the interview content be formatted in accordance with the story.

[0043] (Step S311) When the generation AI device 3 receives the prompt sent in step S212, it processes the prompt and outputs the interview formatted data obtained as a result of the processing.

[0044] (Step S312) Next, the generation AI device 3 transmits the output interview shaped data to the information processing device 2. As a result, the information processing device 2 receives the interview shaped data.

[0045] (Step S412) Next, the administrator terminal 4 transmits target company identification information (for example, the company code or company name of the target company) which is information for identifying the target company acquired from the user, for example.

[0046] (Step S213) When the information processing device 2 receives the target company identification information transmitted in step S412, it acquires web articles about the target company, for example, by web crawling. Here, the web articles include, for example, the target company's philosophy, characteristics, etc.

[0047] (Step S413) Next, the administrator terminal 4 transmits the text data provided by the target company to the information processing device 2. This text data includes information about the target company (for example, the target company's philosophy, characteristics, etc.).

[0048] (Step S214) When the information processing device 2 receives the text data, it transmits a prompt to the generation AI device 3 requesting that information about the target company be output for each item (for example, corporate philosophy, store features, keywords).

[0049] (Step S313) The generation AI device 3 processes the prompt sent in step S214 and outputs information about the target company for each item (for example, company philosophy, store features, keywords).

[0050] (Step S314) The generating AI device 3 transmits the target company information for each output item (for example, company philosophy, store features, keywords) to the information processing device 2.

[0051] (Step S215) When the information processing device 2 receives the target company information for each item, it stores this target company information for each item as master data in the storage device 23. Specifically, for example, the company philosophy is stored in a record of the company master T1 in the storage device 23. Also, for example, the store characteristics and keywords are stored in a record of the store master T2 in the storage device 23.

[0052] As shown in step S214, the processor 26 of the information processing device 2 outputs a prompt to the generation AI device requesting it to output at least one of predetermined items (e.g., corporate philosophy or concept, store features, etc.) using at least one of "information based on interview responses to a company or store," articles about the company or store, and text provided by the company or store. Here, this "information based on interview responses to a company or store" may be a summary of each item regarding the interview responses to the company or store.

[0053] Then, as shown in step S215, processor 26 of information processing device 2 associates at least one of the predetermined items (e.g., corporate philosophy or concept, store characteristics, etc.) output from generation AI device 3 in response to the prompt with identification information identifying the company or store and stores it in storage device 23. As a result, as will be described later, when processor 26 of information processing device 2 outputs at least one of the predetermined items (e.g., corporate philosophy or concept, store characteristics, etc.) to generation AI device 3 as a reply prompt requesting the generation AI device 3 to generate an appropriate reply to a review comment, processor 26 can include at least one of the corporate philosophy or concept and store characteristics in the reply prompt. In this way, at least one of the predetermined items (e.g., corporate philosophy or concept, store characteristics, etc.) can be used when generating an appropriate reply to a review comment, thereby generating a more appropriate reply.

[0054] 4 is a diagram showing an example of a company master T1 stored in a storage device of an information processing device. The company master T1 stores records of a company ID, which is information identifying a company, the company's corporate philosophy, standard phrases for positive comments, and standard phrases for negative comments. For each company, one or more standard phrases for positive comments and one or more standard phrases for negative comments are stored.

[0055] 5 is a diagram showing an example of a store master T2 stored in a storage device of an information processing device. The store master T2 stores records of a store ID that identifies the store, a company ID that identifies the company, characteristics of the store, a list of recommended products for the store, and a list of keywords for the store. In this way, the characteristics of one store are stored, as well as a list of recommended products (e.g., coffee, cafe latte), and keywords (e.g., overseas, terrace seating, etc.).

[0056] Each example will be described below.

[0057] Example 1 First, a first embodiment will be described. In the first embodiment, the effort required to reply to a review posted about a company or a store is reduced. In the first embodiment, it is assumed that each review posted about a company or a store always includes an evaluation score, and may or may not include a review comment, as an example.

[0058] Fig. 6 is a sequence diagram showing an example of a processing flow according to the first embodiment. Fig. 7 is an example of a prompt transmitted in step S225 of Fig. 6. Fig. 8 is an example of a prompt transmitted in step S227 of Fig. 6. Fig. 9 is an example of a prompt transmitted in step S228 of Fig. 6. Fig. 10 is an example of a prompt transmitted in step S229 of Fig. 6. Below, the processing of the processor of each device will be explained with reference to Fig. 6, but the processor will be omitted to avoid redundancy.

[0059] (Step S221) The information processing device 2 acquires, in a lump, differences in review posts (so-called word-of-mouth reviews) on a posting site (for example, word-of-mouth reviews of each store on a map site), and stores them in the storage device 23.

[0060] (Step S111) The terminal 1-i (i is a natural number) transmits a request to the information processing device 2 to confirm the posting of a new review about the target company, for example, in response to an operation by the user.

[0061] (Step S222) When the information processing device 2 receives the confirmation request sent in step S111, it acquires new reviews posted for the target company from the storage device 23.

[0062] (Step S223) The information processing device 2 determines whether or not there is a review comment among the acquired new review posts of the target company. If there is no review comment, the process proceeds to step S229.

[0063] (Step S224) If there is a review comment among the new reviews posted for the target company acquired in step S223, the information processing device 2 determines, for example, whether the content of the review comment includes a negative element (dissatisfaction with the price, as an example). If there is no negative element (dissatisfaction with the price, as an example), the process proceeds to step S226.

[0064] (Step S225) The information processing device 2 sends a prompt to the generation AI device 3, requesting it to generate a reply to the review, for example, apologizing to the customer or declaring improvements, or expressing gratitude for the customer's feedback. Figure 7 shows an example prompt P1 for step S225.

[0065] As described in step S225 above, the reply prompt requesting the generation of an appropriate reply to the review comment may be, for example, a prompt requesting the generation of a reply to the review that apologizes to the customer and / or declares that improvements will be made, and expresses gratitude for the customer's pointing out. With this configuration, if a review comment is included in a review posted about a company or store and the post contains negative elements, a reply to the review that apologizes to the customer and / or declares that improvements will be made, and expresses gratitude for the customer's pointing out, can be obtained. This allows the company to convey to customers or potential customers that it takes negative review ratings seriously or sincerely.

[0066] (Step S321) When the generation AI device 3 receives the prompt sent in step S225, it processes this prompt and generates a reply message.

[0067] (Step S322) The generation AI device 3 transmits the generated reply message to the information processing device 2.

[0068] (Step S226) The information processing device 2 determines whether or not the evaluation score is lower than a predetermined standard, for example. If the evaluation score is not lower than the predetermined standard, the process proceeds to step S230.

[0069] (Step S227) If it is determined in step S226 that the evaluation score is lower than the predetermined standard, a prompt is sent to the generation AI device 3 requesting that problems, issues, and items that require fact-finding be extracted and that an improvement plan be generated based on the extraction results. Figure 8 shows an example prompt P2 for this step S227.

[0070] (Step S323) When the generation AI device 3 receives the prompt sent in step S227, it processes the prompt and generates an improvement plan.

[0071] (Step S324) Then, the generation AI device 3 transmits the improvement plan generated in step S323 to the information processing device 2.

[0072] (Step S227A) When the information processing device 2 receives the improvement plan transmitted in step S324, it transmits this improvement plan to the terminal 1-i.

[0073] (Step S112) When the terminal 1-i receives the improvement plan transmitted in step S227A, the terminal 1-i displays the improvement plan. This allows the user of the terminal 1-i to understand the improvement plan and to modify it into a user improvement plan that the user can implement based on the improvement plan.

[0074] (Step S113) The terminal 1-i accepts a user improvement plan from the user.

[0075] (Step S114) Then, the terminal 1-i transmits this user improvement plan to the information processing device 2.

[0076] (Step S228) When the information processing device 2 receives the user's improvement suggestion, it sends a prompt to the generation AI device 3, requesting that a reply message be generated that takes into account the user's improvement suggestion. Figure 9 shows an example prompt P3 for this step S228. Note that, as an example, the prompt here requests that a reply message be generated that takes into account the improvement suggestion modified by the user, but it may also request that a reply message be generated that takes into account the improvement suggestion output from the generation AI device 3 without any modification by the user.

[0077] As described in steps S227 and S228 above, if the determination result indicates that the review post for a company or store includes review comments and the evaluation score is lower than the standard, processor 26 may output a prompt to AI generation device 3 requesting the generation of an improvement plan. In response to the prompt, processor 26 may output a reply prompt to AI generation device 3 requesting the generation of a reply based on the improvement plan output from AI generation device 3 or a user improvement plan based on the improvement plan. This allows a reply based on the improvement plan or the user improvement plan based on the improvement plan to be generated when the review post for a company or store includes review comments and the evaluation score is lower than the standard. This allows for the presentation of improvement plans in response to negative comments in the review post, thereby restoring the trust of customers or potential customers. Note that similar processing may be performed not only when the review post for a company or store includes review comments and the evaluation score is lower than the standard, but also when the review post for a company or store includes review comments and the review post contains negative elements.

[0078] (Step S325) When the generation AI device 3 receives the prompt sent in step S228, it processes this prompt and generates a reply message.

[0079] (Step S326) Then, the generation AI device 3 transmits the reply message generated in step S325 to the information processing device 2.

[0080] (Step S229) The information processing device 2 transmits a prompt to the generation AI device 3, requesting that a reply message be generated based on, for example, the company's philosophy or concept, or the characteristics of the store. Figure 10 shows an example prompt P3 of this step S229.

[0081] As explained in step S229 above, the reply prompt requesting the creation of an appropriate reply to the review comment may be, for example, a prompt requesting the creation of a reply that takes into account the company's philosophy or concept, or the characteristics of the store. With this configuration, if a review comment is included in a review posted about a company or store and the rating score is equal to or exceeds a certain standard, a reply that takes into account the company's philosophy or concept, or the characteristics of the store is obtained. This allows a positive review rating and at least one of the company's philosophy, concept, or the characteristics of the store to be presented as a positive element to customers or potential customers.

[0082] (Step S327) When the generation AI device 3 receives the prompt sent in step S229, it processes this prompt and generates an improvement method.

[0083] (Step S328) Then, the generation AI device 3 transmits the reply message generated in step S325 to the information processing device 2.

[0084] (Step S230) The information processing device 2 determines whether the evaluation score is equal to or greater than a predetermined standard.

[0085] (Step S231) If the evaluation score is above a predetermined standard, the information processing device 2 refers to the "standard phrase for positive evaluation" corresponding to the company ID of the target company in the company master T1 in the storage device 23, and generates a reply message using this standard phrase for positive evaluation.

[0086] (Step S232) If the evaluation score is not above a predetermined standard, the information processing device 2 refers to the "standard phrase for negative evaluations" corresponding to the company ID of the target company in the company master T1 in the storage device 23, and generates a reply message using this standard phrase for negative evaluations.

[0087] As described in steps S231 and S232 above, as one example, when the result of the determination is that there are no review comments in the review posted for a company or store, if the evaluation score is equal to or higher than a standard, processor 26 may generate a reply message using one of the standard phrases for at least one positive comment, and if the evaluation score is lower than the standard, processor 26 may generate a reply message using one of the standard phrases for at least one negative comment. This makes it possible to easily create an appropriate reply message according to the evaluation score when there are no review comments in the review posted for a company or store.

[0088] (Step S232) The information processing device 2 generates output information including a reply message and, in some cases, an improvement method, and transmits this output information to the terminal 1-i.

[0089] (Step S115) When the terminal 1-i receives the output information, it displays the output information.

[0090] In this way, when a review post for a company or store includes a review comment, processor 26 determines whether the evaluation score attached to the post is lower than a predetermined standard or whether the post contains any negative elements. If, as a result of the determination, processor 26 determines that the evaluation score is lower than the standard or that there are any negative elements in the review post for a company or store, processor 26 outputs a reply prompt to generation AI device 3 requesting that an appropriate reply to the review comment be generated. Processor 26 then outputs output information using the reply prompt output from generation AI device 3 in response to the reply prompt. With this configuration, an appropriate reply to a review post can be generated using generation AI device 3, thereby reducing the effort required to reply appropriately to a review post.

[0091] <Example 2> Next, a second embodiment will be described. In the second embodiment, the effort required for posting for promotional purposes is reduced. In the second embodiment, as an example, a case where a company or a store spontaneously posts a different message each day will be described.

[0092] Fig. 11 is a sequence diagram showing an example of a processing flow according to the second embodiment. Fig. 12 is an example of a prompt transmitted in step S241 in Fig. 11. Fig. 13 is an example of a prompt transmitted in step S242 in Fig. 11. Fig. 14 is an example of a prompt transmitted in step S243 in Fig. 11. Fig. 15 is an example of a prompt transmitted in step S244 in Fig. 11. Below, the processing of the processor of each device will be described with reference to Fig. 11, but the processor will be omitted to avoid redundancy.

[0093] (Step S141) The terminal 1-i receives information about the target company from the user. This information about the target company includes, for example, company information and store information. Note that the information about the target company may also include word-of-mouth data.

[0094] (Step S142) The terminal 1-i transmits the information on the target company received in step S141 to the information processing device 2.

[0095] (Step S241) When the information processing device 2 receives the information sent in step S142, it sends a prompt to the generation AI device 3 requesting that a summary including answers to multiple types of questions be generated based on the content of the target company's corporate information. Figure 11 shows an example prompt P11 for this step S241.

[0096] (Step S341) When the generation AI device 3 receives the prompt sent in step S241, it processes this prompt and generates a summary of the company information (hereinafter also referred to as a first summary).

[0097] (Step S342) Then, the generation AI device 3 transmits the generated summary (first summary) of the company information to the information processing device 2.

[0098] (Step S242) For example, the information processing device 2 acquires word-of-mouth data about the target company from a review site, for example, by scraping. Then, when the information processing device 2 receives the first summary sent in step S342, it sends a prompt to the generation AI device 3 requesting that a summary including answers to multiple questions be generated based on the store information and word-of-mouth data. Figure 11 shows an example prompt P12 for step S242.

[0099] (Step S343) When the generation AI device 3 receives the prompt sent in step S242, it processes the prompt and generates a summary of the store information and word-of-mouth data (hereinafter also referred to as a second summary).

[0100] (Step S344) Then, the generation AI device 3 transmits the generated summary (second summary) of the store information and word-of-mouth data to the information processing device 2.

[0101] (Step S243) When the information processing device 2 receives the second summary sent in step S344, it sends a prompt to the generation AI device 3 requesting that the first summary and the second summary be assigned to one of four categories, for example, "management, customer, product / service, store," and generated as itemized lists. Figure 13 shows an example prompt P13 for step S243.

[0102] (Step S345) When the generation AI device 3 receives the prompt sent in step S243, it processes the prompt and generates items related to "management, customers, products and services, and stores."

[0103] (Step S346) Then, the generation AI device 3 transmits the generated items related to “operation, customers, products and services, and stores” to the information processing device 2.

[0104] (Step S244) When the information processing device 2 receives the items sent in step S346, it sends a prompt requesting that daily posts for a predetermined period be generated based on the items. An example prompt P14 of this step S244 is shown in Figure 14.

[0105] (Step S347) When the generation AI device 3 receives the prompt sent in step S244, it processes this prompt and generates daily posts for a predetermined period.

[0106] (Step S348) Then, the generation AI device 3 transmits the generated daily posting message for the predetermined period to the information processing device 2.

[0107] (Step S245) When the information processing device 2 receives the daily posted message for the predetermined period transmitted in step S348, the information processing device 2 transmits the daily posted message for the predetermined period to the terminal 1-i.

[0108] (Step S143) When the terminal 1-i receives the daily posted messages for the predetermined period transmitted in step S245, the terminal 1-i displays the daily posted messages for the predetermined period, thereby enabling the user of the terminal 1-i to easily obtain the daily posted messages for the predetermined period.

[0109] Thus, in the second embodiment, the processor 26 of the information processing device 2 outputs a first prompt to the generation AI device 3 requesting that at least one piece of information from among the target company's corporate information, store information, and word-of-mouth reviews be classified into a predetermined type of information and generated. Then, the processor 26 outputs a second prompt to the generation AI device 3 requesting it to generate answers to multiple types of questions for the target company based on a specified type of information generated by the generation AI device 3 by processing this first prompt. The processor 26 then processes this second prompt and outputs a third prompt to the generation AI device 3 requesting that the device 3 collect answers related to at least one category from those generated by the generation AI device 3 to generate a summary. Then, processor 26 processes this third prompt and outputs a fourth prompt to AI generation device 3, requesting that AI generation device 3 generate daily posts for a predetermined period based on the summaries generated by AI generation device 3.

[0110] According to this configuration, the generation AI device 3 generates daily posts for a specified period, making it easier to obtain daily posts for a specified period and reducing the effort required for posting for promotional purposes.

[0111] Here, the corporate information of the target company may be information that has been summarized by transcribing audio data of an interview with the target company and processing the resulting text data with the generation AI device 3. This generates daily posts based on the interviews with the target company. The store information may also include the store's preferences and / or characteristics, which allows a daily post to be generated based on the store's preferences and / or characteristics.

[0112] At least a part of the information processing device 2 described in the above embodiment may be configured with hardware or software. If configured with software, a program that realizes at least a part of the functions of the information processing device 2 may be stored in a computer-readable recording medium and read and executed by a computer. The recording medium is not limited to removable media such as magnetic disks and optical disks, but may also be fixed recording media such as hard disk drives and memories.

[0113] In addition, a program that realizes at least a part of the functions of the information processing device 2 may be distributed via a communication line (including wireless communication) such as the Internet. Furthermore, the program may be encrypted, modulated, or compressed and distributed via a wired line or wireless line such as the Internet, or stored on a recording medium.

[0114] Furthermore, the information processing device 2 may be functioned by one or more information devices. When multiple information devices are used, at least one of the devices may be a computer, and the computer may execute a predetermined program to realize the functions as at least one means of the information processing device 2.

[0115] In the method invention, all processes (steps) may be realized by automatic control using a computer. Alternatively, each process may be performed by a computer, with progress control between processes being performed manually. Furthermore, at least some of the processes may be performed manually.

[0116] As described above, the present invention is not limited to the above-described embodiments, and the components can be modified and embodied in practice without departing from the spirit of the invention. Furthermore, various inventions can be formed by appropriately combining multiple components disclosed in the above-described embodiments. For example, some components may be omitted from all the components shown in the embodiments. Furthermore, components from different embodiments may be appropriately combined. [Explanation of symbols]

[0117] 1-1, ..., 1-N terminals 2. Information processing equipment 21 Input Interface 22 Communication Module 23 Storage device 24 memory 25 Output Interface 26 processors S Information Processing System

Claims

1. An information processing device capable of exchanging information with a generating AI device that executes a generating AI that processes prompts and outputs information, at least one processor; The processor, when a review comment is included in a review posted about a company or store, determines whether an evaluation score attached to the post is lower than a predetermined standard or whether the post contains any negative elements; If the result of the determination is that there is a review comment in the review post for the company or store and the evaluation score is lower than the standard or there is a negative element, outputting a reply prompt to the generation AI device requesting the device to generate an appropriate reply to the review comment; a step of outputting output information using the reply sentence output from the generating AI device in response to the reply sentence prompt; An information processing device that executes the above.

2. If the result of the determination indicates that a review post for a company or store includes a review comment and the post contains a negative element, the reply prompt that requests the user to generate an appropriate reply to the review comment is a prompt that requests the user to generate a reply that conveys at least one of an apology to the customer, a declaration of improvement, and gratitude for pointing out the problem to the customer. The information processing device according to claim 1 .

3. If the result of the determination is that there is a review comment in a review post about a company or store and the evaluation score is lower than a standard or there is a negative element in the post, the processor outputs a prompt to the generation AI device requesting that an improvement plan be generated, and the processor outputs a prompt to the generation AI device in response to the prompt, as the reply message prompt, requesting that the generation AI device generate a reply message that takes into account the improvement plan output from the generation AI device or a user improvement plan based on the improvement plan. The information processing device according to claim 1 .

4. If the result of the determination is that there is a review comment in the review post for the company or store and the evaluation score is equal to or greater than a standard, the reply prompt that requests the user to generate an appropriate reply to the review comment is a prompt that requests the user to generate a reply based on at least one of the company philosophy, concept, and characteristics of the store. The information processing device according to claim 1 .

5. The processor outputs a prompt to the generating AI device requesting that the generating AI device output at least one of predetermined items using at least one of information based on answers to an interview with the company or store, an article about the company or store, and a sentence provided by the company or store; storing at least one of the predetermined items of information output from the generating AI device in response to the prompt in a storage device in association with identification information identifying the company or store; When outputting the reply prompt to the AI ​​generation device, the reply prompt includes at least one of the predetermined items of information. The information processing device according to claim 4 .

6. The information based on the answers to the interviews with the company or store is a summary of each item regarding the answers to the interviews with the company or store. The information processing device according to claim 5 .

7. If the result of the determination shows that there is no review comment in the review post for the company or store, and the evaluation score is equal to or higher than a standard, the processor generates a reply message using one of the standard phrases for at least one positive comment, and if the evaluation score is lower than the standard, the processor generates a reply message using one of the standard phrases for at least one negative comment. The information processing device according to claim 1 .

8. The processor: outputting a first prompt to the generation AI device requesting that at least one of the target company's company information, store information, and reviews be classified into a predetermined type of information and generated; outputting a second prompt to the generating AI device requesting it to generate answers to multiple types of questions for the target company based on the predetermined types of information generated by the generating AI device by processing the first prompt; outputting a third prompt to the generating AI device requesting that the generating AI device generate a summary by collecting answers related to at least one category generated by the generating AI device by processing the second prompt; A fourth prompt is output to the generating AI device, requesting the generating AI device to generate daily posts for a predetermined period based on the summaries generated by the generating AI device by processing the third prompt. The information processing device according to claim 1 .

9. The corporate information of the target company is information summarized by transcribing audio data of an interview with the target company and processing the text data with the generating AI device. The information processing device according to claim 8 .

10. The store information includes the store's special features and / or characteristics. The information processing device according to claim 8 .

11. a step in which the determination means, when a review comment is included in a review posted about a company or store, determines whether the evaluation score attached to the post is lower than a predetermined standard or whether the post contains any negative elements; a step in which the first output means outputs a reply prompt to the generation AI device requesting the device to generate an appropriate reply to the review comment when the review comment posted for the company or store has a review comment and the evaluation score is lower than the standard or the negative element is present as a result of the determination; a step in which a second output means outputs output information using the reply sentence output from the generating AI device in response to the reply sentence prompt; An information processing method comprising:

12. An information processing device capable of exchanging information with a generating AI device that executes a generating AI that processes prompts and outputs information, When a review post for a company or store includes a review comment, a procedure for determining whether the evaluation score attached to the post is lower than a predetermined standard or whether the post contains any negative elements; If the result of the determination is that there is a review comment in the review post for the company or store and the evaluation score is lower than the standard or there is a negative element, outputting a reply prompt to the generation AI device requesting the device to generate an appropriate reply to the review comment; a step of outputting output information using the reply sentence output from the generating AI device in response to the reply sentence prompt; A program to execute.

Citation Information

Patent Citations

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