Information processing system, information processing method, and program

Abstract

This invention provides an information processing system, information processing method, and program for generating website content based on strategic information. [Solution] In the information processing system, the control unit of the server device acquires keywords contained in the information of its own organization's website and keywords contained in the information of other organizations' websites, generates a screen containing keyword information related to each of the acquired keywords and multiple strategic information for content construction, generates a search results screen based on the multiple keywords related to the strategic information for content construction selected via the screen, and when content creation is instructed via instruction information that indicates which keywords to use to create the content, generates a prompt requesting the creation of website content containing the keywords corresponding to the instruction information, and acquires the content generated based on the prompt from a large-scale language model.

Description

Technical Field

[0001] The present invention relates to an information processing system, an information processing method, and a program.

Background Art

[0002] Patent Document 1 discloses a program for more easily creating article content such as a blog in consideration of SEO based on information such as words received from a user.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] Companies selling products often do not know what to write as the content of their websites in order to be displayed higher in search engines compared to the products of competing companies. In the technology of Patent Document 1, the user needs to input words. Also, it is not possible to generate website content according to the strategy of content construction.

Means for Solving the Problems

[0005] (1) An information processing system, having at least one or more control units, wherein the control unit when receiving information of its own organization's website and information of other organizations' websites, acquires keywords included in its own organization's website and keywords included in other organizations' websites, Based on the acquired multiple keywords and multiple strategic information for content construction, a screen is generated that includes information on keywords related to each of the aforementioned strategic information. Content building strategy information refers to information that indicates what kind of content will be created for the organization's website. When strategic information for content creation is selected via the aforementioned screen, a screen of search results based on multiple keywords related to the selected strategic information for content creation is generated. The search results screen includes multiple keywords related to the selected content creation strategy information, search results information obtained using each of the multiple keywords, and instruction information indicating which keywords to use to create the content. When the creation of content is instructed via the aforementioned instruction information, a prompt is generated requesting the creation of website content containing keywords corresponding to the instruction information. The content generated based on the prompt is obtained from a large-scale language model. Information processing system. (2) (1) The information processing system described above, The aforementioned strategic information includes at least: The strategic information for the content of the aforementioned organization's website is to build content that the aforementioned other organization excels at, The strategic information includes building content that the aforementioned organization excels at as content for its own website, Includes, Information processing system. (3) (2) The information processing system described above, The aforementioned strategic information includes, The content of the aforementioned organization's website includes strategic information on creating content that competes with that of other organizations. Information processing system. (4) (2) The information processing system described above, The aforementioned strategic information includes, The content of the aforementioned organization's website includes strategic information on creating content that does not compete with the aforementioned other organizations, but is synonymous within the context of the aforementioned organization's business. Information processing system. (5) (1) The information processing system described above, The aforementioned other organization is a competing organization that competes with the aforementioned self-organization. Information processing system. (6) (1) The information processing system described above, The control unit, The content obtained from the aforementioned large-scale language model is the content to be published on the organization's website. Information processing system. (7) (6) The information processing system described above, The control unit, The search ranking of the website on which the aforementioned content is posted is obtained periodically. Information processing system. (8) (1) The information processing system described above, The control unit, Based on selection operations via the screen, the system accepts information from its own website and information from the websites of other organizations. Information processing system. (9) An information processing method performed by an information processing system, Upon receiving information from the organization's own website and information from another organization's website, the organization obtains keywords contained in the organization's own website and keywords contained in the other organization's website. Based on the acquired multiple keywords and multiple strategic information for content construction, a screen is generated that includes information on keywords related to each of the aforementioned strategic information. The strategic information for content construction is information indicating what content to create as the content of a self-organized website. When the strategic information for content construction is selected via the screen, a screen of search results based on a plurality of keywords related to the selected strategic information for content construction is generated. The screen of the search results includes a plurality of keywords related to the selected strategic information for content construction, information on the search results obtained by performing a search with each of the plurality of keywords, and instruction information indicating which keyword to use to create content. When content creation is instructed via the instruction information, a prompt for requesting generation of the content of a website including the keyword corresponding to the instruction information is generated. The content generated based on the prompt is obtained from a large language model. Information processing method. (10) A program that causes a computer to function as the information processing system according to any one of (1) to (8).

Effect of the Invention

[0006] It is possible to generate the content of a website according to the content construction strategy without the user inputting words for content generation.

Brief Description of the Drawings

[0007] [Figure 1] FIG. 1 is a diagram showing an example of the system configuration of an information processing system. [Figure 2] FIG. 2 is a diagram showing an example of the hardware configuration of a server device. <00001A06> [Figure 3] FIG. 3 is a diagram showing an example of a project creation screen. [Figure 4] FIG. 4 is a sequence diagram showing an example of information processing in an information processing system. [Figure 5]Figure 5 shows an example of a strategy selection screen. [Figure 6] Figure 6 is a diagram illustrating the details of the strategy selection buttons displayed on the strategy selection screen. [Figure 7] Figure 7 shows an example of a keyword selection screen. [Figure 8] Figure 8 shows an example of the article generation screen. [Figure 9] Figure 9 shows an example of the article generation screen. [Figure 10] Figure 10 shows an example of the article generation screen. [Figure 11] Figure 11 shows an example of the article generation screen. [Figure 12] Figure 12 shows an example of a content screen. [Figure 13] Figure 13 shows an example of an article confirmation screen. [Figure 14] Figure 14 shows an example of an administration screen. [Modes for carrying out the invention]

[0008] Embodiments of the present invention will be described below with reference to the drawings. The various features shown in the embodiments below can be combined with each other.

[0009] 1. System Configuration Diagram Figure 1 shows an example of the system configuration of the information processing system 1000. As shown in Figure 1, the information processing system 1000 includes, as a system configuration, a server device 100, a client device 110, a large-scale language model system 120, and a keyword DB 130. The server device 100, the client device 110, the large-scale language model system 120, and the keyword DB 130 are communicated together via a network 150. The network 150 includes a WAN (Wide Area Network) and / or a LAN (Local Area Network) constructed by wire and / or wireless. The network 150 may also include a telephone network.

[0010] The server device 100 is a web server that, in response to requests from the client device 110, executes the processing related to the server device 100 shown in the sequence diagram in Figure 4 (which will be described later) (which involves providing the content described later).

[0011] The client device 110 is a client that sends requests and other information to the server device 100. The client device 110 is also a device used by users of the information processing system 1000. Users of the information processing system 1000 are those who request the generation of content for their organization's website.

[0012] Keyword DB130 is a database that centrally manages data related to keywords and other information contained in websites on the internet. Keyword DB130 may be an external service operated by a designated company. Furthermore, the server device 100 may acquire and use the data managed by Keyword DB130 via an API provided by the external service. The data managed by KeywordDB130 (hereinafter also referred to as keyword data) includes keywords, page URLs, content titles, meta descriptions, header tags, image alt attributes, search volume, keyword difficulty, click-through rate, conversion rate, etc. Keywords are all keywords contained within the website. Page URLs are the URLs of the web pages that contain the keywords. Content titles are the titles of the web pages. Meta descriptions are the descriptive text for the web pages. Header tags are heading tags such as H1 and H2. Image alt attributes are the descriptive text for the images (text information that replaces images when they cannot be displayed for any reason on the website). Search volume is the number of times a keyword is searched. Keyword difficulty is an indicator of how difficult it is to rank highly for a keyword. Click-through rate is the click-through rate of the keyword. Conversion rate is the conversion rate from a keyword.

[0013] The large-scale language model system 120 is a system that provides large-scale language model services. A large-scale language model is a computer language model composed of an artificial neural network with a large number of parameters, and is a language model trained using a vast amount of unlabeled text through self-supervised or semi-supervised learning.

[0014] Although Figure 1 shows only one client device 110 included in the information processing system 1000 for the sake of simplicity, the information processing system 1000 may include multiple client devices 110.

[0015] Here, the information processing system described in the claims may consist of multiple devices or of a single device. If the information processing system described in the claims consists of a single device, an example of a single device is a server device 100. If it consists of multiple devices, an example of multiple devices is a cloud system that provides the functions of the server device 100. The cloud system may consist of, for example, multiple server devices.

[0016] 2. Hardware Configuration Figure 2 shows an example of the hardware configuration of server device 100. As shown in Figure 2, the server device 100 includes, as a hardware configuration, a control unit 210, a storage unit 220, a communication unit 230, and a communication bus 240. The control unit 210, the storage unit 220, and the communication unit 230 are electrically connected within the server device 100 via the communication bus 240.

[0017] The control unit 210 is, for example, a central processing unit (CPU) and performs overall control over the server device 100.

[0018] The storage unit 220 is one of the following: HDD (Hard Disk Drive), ROM (Read Only Memory), RAM (Random Access Memory), SSD (Solid State Drive), or any combination thereof, and stores data used by the program and control unit 210 when executing processing based on the program (for example, information input and / or selected via a screen displayed on a display of a client device, information about keywords obtained from the keyword DB 130, data output by the large-scale language model system 120, etc.).

[0019] In this specification, the data used by the control unit 210 when executing processing based on the program is described as being stored in the storage unit 220, but it may also be stored in the storage unit of another device that can communicate with the server device 100. In other words, the data may be stored in the storage unit of any device as long as the control unit 210 can access or retrieve it. The functions of the server device 100 are realized when the control unit 210 executes processing based on the program stored in the storage unit 220.

[0020] The communication unit 230 connects the server device 100 to the network 150 and manages communication with other devices. The communication unit 230 may be a wired communication means such as USB, IEEE1394, Thunderbolt®, or wired LAN network communication, and may also include wireless LAN network communication, mobile communication such as 3G / LTE / 5G, or Bluetooth® communication as needed. In other words, it is more preferable to implement it as a collection of these multiple communication means. That is, the server device 100 may communicate various information from the outside via the communication unit 230 and the network 150.

[0021] Note that the number of hardware components constituting the server device 100 is not limited to one; there may be multiple components. Furthermore, the server device 100 may have hardware configurations other than those shown in Figure 2.

[0022] 3. Information Processing The information processing of the embodiment will be described below.

[0023] (1) Overview of the process When the control unit 210 receives information from its own organization's website and information from another organization's website, it retrieves keywords contained in its own organization's website and keywords contained in the other organization's website. "Own organization" refers to the organization to which the user belongs. An example of "own organization" is one's own company. "Another organization" refers to an organization other than the one to which the user belongs. An example of another organization is another company. In the following, "own organization" will also be referred to as "one's own company," and "other organization" will also be referred to as "another company." The control unit 210 generates a screen containing information on keywords related to each of the strategic information sets, based on the acquired keywords and the strategic information sets for content creation. The strategic information sets for content creation refers to information indicating what kind of content to create for the organization's website. When strategic information for content creation is selected via the screen, the control unit 210 generates a search results screen based on multiple keywords related to the selected strategic information for content creation. The search results screen includes multiple keywords related to the selected strategic information for content creation, search results for each of the multiple keywords, and instruction information indicating which keywords to use to create the content. When the control unit 210 receives an instruction to create content via instruction information, it generates a prompt requesting the generation of website content that includes keywords corresponding to the instruction information. Based on the prompt, the control unit 210 retrieves the generated content from the large-scale language model.

[0024] With this configuration, website content can be generated according to the content building strategy without the user having to input words to generate the content. For the sake of simplicity, the specifications use an article (text content) as an example of content, but content is not limited to articles. Content may also be video data, image data, or audio data.

[0025] (2) Details of the process

[0026] Figure 3 shows an example of a project creation screen 300 generated by the control unit 210 based on a request from the client device 110 and displayed on the client device 110. A project is a series of activities that are temporarily organized and carried out over a predetermined period of time in order to achieve the objective of creating content for a given website. The project creation screen 300 includes input area 310, selection area 320, input area 330, and input area 340. Input area 310 is for entering the URL (Uniform Resource Locator) of your company's website. Selection area 320 is for selecting the target region for search engines. The target region for search engines is the geographical area that search engines use to refine their search results. In selection area 320, you can select one country from a list of countries, such as United States or Japan. Input area 330 is for entering the URL of another company's website. Here, "another company" refers to a competitor of your company. Input area 340 is for entering a description of the project. When information is selected and / or entered on the project creation screen and the submit button is selected, the sequence SQ410 shown in Figure 4 (described later) is executed.

[0027] Figure 4 is a sequence diagram showing an example of information processing in the information processing system 1000. Note that Figure 4 shows the main information processing, and detailed information processing is omitted. Screen transitions, etc., are controlled by the control unit 210 of the server device 100, and the screen is displayed on the display of the client device 110, etc.

[0028] In sequence SQ401, the control unit 210 receives website information via a screen displayed on the client device 110, as shown in Figure 3. Here, the website information consists of the URL of the company's own website entered in input area 310 and the URLs of competitor websites entered in input area 330. The processing of sequence SQ401 is an example of a process that receives information from both the organization's own website and the websites of other organizations.

[0029] In sequence SQ402, the control unit 210 obtains keyword data related to the website from the keyword DB 130 based on the website information obtained through a screen as shown in Figure 3. The control unit 210 generates a screen (hereinafter also referred to as the strategy selection screen) for selecting a strategy based on the information from the website and the acquired keywords. In sequence SQ403, the control unit 210 transmits the strategy selection screen to the client device 110. The control unit of the client device 110 displays the received strategy selection screen on a display or the like.

[0030] Figure 5 shows an example of the strategy selection screen 500. As shown in Figure 5, the strategy selection screen 500 includes the URL of the company's website 510, the URL of a competitor's website 520, a button to add a competitor's site 530, and a group of strategy selection buttons 540. The URL of the company's website 510 is the URL of the company's website entered on the project creation screen 300. The URL of a competitor's website 520 is the URL of a competitor's website entered on the project creation screen 300. The button to add a competitor's site 530 is a button for adding a competitor's website URL. A button is an example of a GUI component. The group of strategy selection buttons 540 is a group of buttons for selecting one strategy from several strategies. The strategies include a catch-up strategy, a strengthening strategy, a competitive strategy, and a complementary strategy.

[0031] Figure 6 is a diagram illustrating the details of the strategy selection button group 540 displayed on the strategy selection screen 500. The strategy selection button group 540 includes a catch-up button 610, an enhance button 620, a competition button 630, and a complement button 640. The Catch-Up Button 610 is a button for selecting the Catch-Up Strategy. The Catch-Up Strategy is a strategy to build content on your own organization's website that is in which other organizations excel. The number displayed within the Catch-Up Button 610 (86 in the example in Figure 6) is the number of Catch-Up Keywords. Catch-Up Keywords are the number of keywords for which other organizations' websites are ranked, but your own website is not ranked. The Enhancement button 620 is a button for selecting an Enhancement Strategy. An Enhancement Strategy is a strategy to build content on your organization's website that your organization excels at. The number displayed within the Enhancement button 620 (14 in the example in Figure 6) is the number of Enhancement Keywords. Enhancement Keywords are the number of keywords that are ranked on your organization's site but not on other organizations' websites. The Competition Button 630 is a button for selecting a competitive strategy. A competitive strategy is to create content on your organization's website that competes with other organizations. The number displayed within the Competition Button 630 (1 in the example in Figure 6) is the number of competitive keywords. Competitive keywords are the number of keywords for which both your organization's site and other organizations' sites are ranked. The Complement button 640 is for selecting a complementary strategy. A complementary strategy is a strategy to build content for your organization's website that does not compete with other organizations but is synonymous within the context of your organization's business. The number displayed within the Competition button 630 (136 in the example in Figure 6) is the number of complementary keywords. Complementary keywords are the number of keywords for which neither your organization's site nor other organizations' sites are ranked.

[0032] When a strategy is selected using the strategy selection button group 540 on the strategy selection screen 500 in Figure 5, strategy information indicating the selected strategy is transmitted from the client device 110 to the server device 100 in sequence SQ404. In this specification, the explanation will be based on the assumption that the catch-up button 610 is selected from the strategy selection button group 540. When the control unit 210 receives strategic information, it generates a keyword selection screen based on keywords corresponding to the strategic information (in the example of the specification, catch-up keywords).

[0033] Figure 7 shows an example of the keyword selection screen 700. Tab 710 is the tab for catch-up strategies. In Figure 7, Tab 710 is displayed in a manner that indicates the catch-up strategy is selected. Tab 720 is the tab for strengthening strategies. Tab 730 is the tab for competitive strategies. Tab 740 is the tab for complementary strategies. You can also change your strategy by selecting any of the tabs from Tab 710 to Tab 740, and a keyword selection screen corresponding to the changed strategy will be displayed.

[0034] In the example of the keyword selection screen 700 in Figure 7, a list of keyword data related to catch-up keywords is displayed. The order of the keyword data list can be changed according to the selection made with the selection button 750. With the selection button 750, for example, you can select descending order of competitor site ranking, ascending order of competitor site ranking, descending order of monthly search volume, ascending order of monthly search volume, descending order of keyword difficulty, ascending order of keyword difficulty, etc.

[0035] Keyword data 760 is one of the keyword data included in the list of keyword data related to catch-up keywords. Keyword data 760 includes catch-up keyword 761, information on your organization's website related to catch-up keyword 761 762, information on other organizations' websites related to catch-up keyword 761 763, keyword metric information related to catch-up keyword 761 764, and an article generation button 765. Keyword metrics include search volume and keyword difficulty (KD). Keyword difficulty is an indicator of how difficult it is to aim for a high ranking in search engines for a particular keyword. High keyword difficulty means that the sites that rank highly for that keyword are in a very strong position, such as having many backlinks or rich content. In other words, it means that it is very difficult to rank highly for that keyword. Low keyword difficulty means that there are few sites that rank highly and there is little competition, so it is relatively easy to aim for a high ranking.

[0036] When a keyword is selected in the keyword list on the keyword selection screen 700, and the article generation button corresponding to the keyword is selected, the selected keyword is sent from the client device 110 to the server device 100 in sequence SQ406. When the control unit 210 receives the selected keyword (a catch-up keyword in the example of the specification), it generates an article generation screen 800 and displays it on the display of the client device 110.

[0037] Figure 8 shows an example of the article generation screen 800. The article generation screen 800 shows an example where "design differences" is selected as the catch-up keyword in Figure 7. The article generation screen 800 includes a button 810 to get headline suggestions and an article generation button 820. When the button 810 to get headline suggestions is selected, in sequence SQ407, the control unit 210 generates a prompt that includes keywords and instruction information to generate an article headline (title) corresponding to the keywords, and sends the generated prompt to the large-scale language model system 120.

[0038] In sequence SQ408, the control unit 210 acquires multiple suggested headlines output from the large-scale language model system 120. In sequence SQ409, the control unit 210 generates an article generation screen 900, which includes multiple headline options, and displays it on the display of the client device 110.

[0039] Figure 9 shows an example of the article generation screen 900. The article generation screen 900 includes multiple headline suggestions. The user can select one headline suggestion from the multiple suggestions. When one headline suggestion is selected from the multiple suggestions, the control unit 210 controls the display of the selected headline suggestion (headline suggestion 1020 in the example of Figure 10) in the title area 1030, as shown in Figure 10.

[0040] Figure 10 shows an example of the article generation screen 1010. The title area 1030 is an area where the selected headline suggestion is displayed and where user editing is accepted. The article generation screen 1010 includes a button 1040 for customizing the article structure. When the button 1040 for customizing the article structure is selected, the title (headline) displayed in the title area 1030 is sent from the client device 110 to the server device 100 in sequence SQ410.

[0041] Upon receiving a title, in sequence SQ411, the control unit 210 generates a prompt that includes the title and instruction information for generating an article structure corresponding to the title, and transmits the generated prompt to the large-scale language model system 120. In sequence SQ412, the control unit 210 acquires the article structure output from the large-scale language model system 120. In sequence SQ413, the control unit 210 generates an article generation screen 1100, including the article structure, and displays it on the display of the client device 110.

[0042] Figure 11 shows an example of the article generation screen 1100. The article generation screen 1100 includes an article structure area 1110, an article number selection area 1120, and a generate button 1130. The article structure area 1110 is an area where the article structure is output and where user editing is possible. The article number selection area 1120 is an area where the number of articles to generate is selected. The generate button 1130 is a button that instructs the generation of articles.

[0043] When the generate button 1130 is selected, in sequence SQ414, the article configuration in the article configuration area 1110 and the number of articles selected in the article number selection area 1120 are transmitted from the client device 110 to the server device 100. Upon receiving the article structure and number of articles, in sequence SQ415, the control unit 210 generates a prompt including the title, article structure, number of articles, and instruction information for generating articles, and transmits the generated prompt to the large-scale language model system 120.

[0044] In sequence SQ416, the control unit 210 acquires content equal to the number of articles output from the large-scale language model system 120. In sequence SQ417, the control unit 210 generates a content screen 1200 containing information about the acquired content and displays it on the display of the client device 110. Figure 12 shows an example of the content screen 1200. The content screen 1200 contains information about the content generated by the large-scale language model system 120. This information includes the content title 1210, strategy, and the date the content was generated. Content screen 1200 is an example screen when the number of articles is specified as 1.

[0045] The content title 1210 is configured to be selectable by the user. When the content title 1210 is selected, the control unit 210 generates an article confirmation screen 1300 and displays it on the display of the client device 110. Figure 13 shows an example of the article confirmation screen 1300. As shown in Figure 13, the article confirmation screen 1300 includes the article 1310, a download button 1320, a copy button 1330, and article information 1340. Article 1310 is the content of a specific article generated by the large-scale language model system 120. The download button 1320 is a button for downloading the article content to the client device 110. Users can download the article and upload it to their designated website. The copy button 1330 is a button for copying the article. Users can copy the article and paste it into an article on their designated website to upload the article content. Article information 1340 is information about the article. Examples of article information 1340 include the number of characters in the article, the frequency of keyword occurrences within the article, the keyword occurrence rate within the article, and time information indicating the time saved by automatically generating the article.

[0046] The control unit 210 may also obtain the search ranking of the website on which the content is posted. The control unit 210 obtains the search ranking of the website when searching for multiple predetermined keywords, for example, using a predetermined tool (e.g., Google® Search Console). Note that Google Search Console is just one example, and other search ranking check tools (or search ranking check services) may be used to obtain the search ranking.

[0047] The control unit 210 may periodically (for example, daily or weekly) perform a process to obtain the search ranking of the website on which the content is posted. This is an example of a process to periodically obtain the search ranking of the website on which the content is posted. The control unit 210 may also, upon request, generate a screen such as the one shown on the management screen 1400 and control it to be displayed on the client device 110. Figure 14 shows an example of the management screen 1400.

[0048] The administration panel 1400 includes graph 1410. Graph 1410 is a graph showing the change in the search ranking of a website where content is displayed over time. The Y-axis (vertical axis) of graph 1410 represents the search ranking. The X-axis (horizontal axis) of graph 1410 represents the date.

[0049] The control unit 210 may also display an object for changing the strategy (a string 1420 suggesting a strategy change and a GUI component 1430 instructing a strategy change) on the management screen 1400 if the search ranking of the website on which the content is displayed remains below a predetermined rank for a predetermined period (for example, if it remains below 100th place for a week). The GUI component 1430 indicates that the "Catch-up Strategy" is currently selected, and that one of the other strategies, "Enhancement Strategy," "Competitive Strategy," and "Complementary Strategy," can be selected.

[0050] With this configuration, if the search ranking of content generated according to the selected strategy drops, it becomes possible to generate content related to new products or services, for example, using a different strategy.

[0051] According to this embodiment, website content can be generated according to a content building strategy without the user having to input words for content generation.

[0052] While various embodiments of the present invention have been described, these are presented as examples only and are not intended to limit the scope of the invention. Novel embodiments can be implemented in a variety of other forms, and various omissions, substitutions, and modifications can be made without departing from the spirit of the invention. Embodiments and their variations are included in the scope and spirit of the invention, as well as in the claims and their equivalents. [Explanation of symbols]

[0053] 100 Server Devices 110 Client devices 150 Networks 210 Control Unit 220 Storage section 230 Communications Department 1000 Information Processing Systems

Claims

1. An information processing system, Having at least one control unit, The control unit, Upon receiving information from the organization's own website and information from another organization's website, the organization obtains keywords contained in the organization's own website and keywords contained in the other organization's website. Based on the acquired multiple keywords and multiple strategic information for content construction, a screen is generated that includes information on keywords related to each of the aforementioned strategic information. Content building strategy information refers to information that indicates what kind of content will be created for the organization's website. When strategic information for content creation is selected via the aforementioned screen, a screen of search results based on multiple keywords related to the selected strategic information for content creation is generated. The search results screen includes multiple keywords related to the selected content creation strategy information, search results information obtained using each of the multiple keywords, and instruction information indicating which keywords to use to create the content. When the creation of content is instructed via the aforementioned instruction information, a prompt is generated requesting the creation of website content containing keywords corresponding to the instruction information. The content generated based on the prompt is obtained from a large-scale language model. Information processing system.

2. The information processing system according to claim 1, The aforementioned strategic information includes at least: The strategic information includes creating content for the aforementioned organization's website that is in which the aforementioned other organization excels, The strategic information includes creating content that the organization excels at as content for its own website, Includes, Information processing system.

3. The information processing system according to claim 2, The aforementioned strategic information includes, The content of the aforementioned organization's website includes strategic information on creating content in which the aforementioned organization competes with other organizations. Information processing system.

4. The information processing system according to claim 2, The aforementioned strategic information includes, The strategic information includes creating content for the aforementioned organization's website that does not compete with the aforementioned other organizations, but is synonymous within the context of the aforementioned organization's business. Information processing system.

5. The information processing system according to claim 1, The aforementioned other organization is a competing organization that competes with the aforementioned self-organization. Information processing system.

6. The information processing system according to claim 1, The content obtained from the aforementioned large-scale language model is the content to be published on the organization's website. Information processing system.

7. The information processing system according to claim 6, The control unit, The search ranking of the website on which the aforementioned content is posted is obtained periodically. Information processing system.

8. The information processing system according to claim 1, The control unit, Based on selection operations via the screen, the system accepts information from its own website and information from the websites of other organizations. Information processing system.

9. An information processing method performed by an information processing system, Upon receiving information from the organization's own website and information from another organization's website, the organization obtains keywords contained in the organization's own website and keywords contained in the other organization's website. Based on the acquired multiple keywords and multiple strategic information for content construction, a screen is generated that includes information on keywords related to each of the aforementioned strategic information. Content building strategy information refers to information that indicates what kind of content will be created for the organization's website. When strategic information for content creation is selected via the aforementioned screen, a screen of search results based on multiple keywords related to the selected strategic information for content creation is generated. The search results screen includes multiple keywords related to the selected content creation strategy information, search results information obtained using each of the multiple keywords, and instruction information indicating which keywords to use to create the content. When the creation of content is instructed via the aforementioned instruction information, a prompt is generated requesting the creation of website content containing keywords corresponding to the instruction information. The content generated based on the prompt is obtained from a large-scale language model. Information processing methods.

10. It is a program, Computers, A program for functioning as an information processing system according to any one of claims 1 to 8.

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