Information processing program, information processing device, and information processing method

Abstract

This invention provides an information processing program, an information processing device, and an information processing method that support the efficient creation of design images. [Solution] The information processing program causes the computer (control unit 11) to function as: an extraction unit that extracts a first word (request keyword) related to the design requirements from a conversation for determining the design requirements; a first calculation unit that calculates a first similarity score, which is the similarity between the meaning of the first word extracted by the extraction unit and the meaning of a second word (impression word) that expresses an impression or physiological phenomenon that the design element evokes in the observer or that the observer experiences; a determination unit that determines presentation information related to the design element for realizing the impression or physiological phenomenon expressed by the second word for which the first similarity score calculated by the first calculation unit is greater than or equal to a predetermined value; and a display control unit that displays the presentation information determined by the determination unit on the display unit 13.

Description

Technical Field

[0001] The present invention relates to an information processing program, an information processing apparatus, and an information processing method.

Background Art

[0002] Generally, design images with various designs are used for product packages, advertisements, and the like. Conventionally, methods for assisting in the production of design images have been disclosed.

[0003] For example, Patent Document 1 describes the following design production support method. Specifically, it is a method for assisting in the production of designs in content using design rules or models based on the principles of human cognitive science and visual science.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] In the production of design images, when sharing the requests of the requester between the requester and the producer, it may be difficult to share the image in the design image. Therefore, even if there is no convincing basis for the design image produced by the producer, the requester may request corrections, resulting in a problem that the production period of the design image is extended.

[0006] ]>An object of the present invention is to provide an information processing program, an information processing apparatus, and an information processing method for assisting in efficiently producing design images.

Means for Solving the Problems

[0007] To solve the above problem, the information processing program described in claim 1 is: Computers An extraction unit that extracts a first word relating to the design requirements from a conversation for determining the design requirements. A first calculation unit calculates a first similarity score, which is the degree of similarity between the meaning of the first word extracted by the extraction unit and the meaning of a second word that expresses an impression evoked in the observer by the design element or a physiological phenomenon caused in the observer. A determination unit determines presentation information relating to the design element for realizing the impression or physiological phenomenon expressed by the second word whose first similarity, calculated by the first calculation unit, is equal to or greater than a predetermined value. A display control unit that displays the information to be presented, determined by the determination unit, on the display unit. To make it function as such.

[0008] The invention described in claim 2 is an information processing program described in claim 1, The decision unit determines the presentation information for each of the multiple design elements based on a database in which the degree of meaning of the second word corresponding to the degree of the design element is associated.

[0009] The invention described in claim 3 is an information processing program described in claim 1, The determination unit determines, based on the first similarity or the statistical value of the first similarity, a direction indicating the degree to which each design element should be incorporated into the design as the presented information. The information provided includes the first similarity score for each of the first words, or a statistical value of the first similarity score.

[0010] The invention described in claim 4 is an information processing program described in claim 3, The display control unit displays an image that expresses the directionality indicating the degree to which the design elements are incorporated into the design.

[0011] The invention described in claim 5 is an information processing program described in claim 1, The display control unit displays at least one of the following on a map configured with axes indicating the degree of meaning of the second word, based on the first similarity: the first word, the centroid of the coordinate values ​​of the first word on the map, and statistical values ​​based on the coordinate values.

[0012] The invention described in claim 6 is an information processing program described in claim 1, The aforementioned computer, This unit functions as a second calculation unit that calculates a second similarity score, which is the similarity between the meaning of the first word and the meaning of a third word, a word whose meaning changes depending on the observer's experience.

[0013] The invention described in claim 7 is an information processing program described in claim 6, The display control unit displays the second similarity score or the statistical value of the second similarity score on an axis indicating the degree of novelty.

[0014] The invention described in claim 8 is an information processing program described in claim 1, The aforementioned computer, It functions as a third calculation unit that quantifies the degree of each design element constituting a predetermined design image and calculates the degree of meaning of the second word corresponding to the quantified degree of the design element. The display control unit, along with the presentation information, displays the degree of each design element constituting the predetermined design image on a map configured with axes indicating the degree of meaning of the second word, based on the degree of meaning of the second word.

[0015] The invention described in claim 9 is an information processing program described in claim 8, The display control unit displays, as the presentation information, at least one of the following on the map: the first word based on the first similarity, the centroid of the coordinate values ​​of the first word on the map, and statistical values ​​based on the coordinate values.

[0016] The invention according to claim 10 is the information processing program according to claim 8, wherein the computer is caused to function as a second calculation unit that calculates a second similarity, which is a similarity between the meaning of the first word and the meaning of a third word having a meaning whose evaluation changes depending on the experience of an observer, and the display control unit displays the second similarity or a statistical value of the second similarity and the novelty in the degree of the design elements constituting the predetermined design image on an axis indicating the degree of novelty.

[0017] The invention according to claim 11 is the information processing program according to claim 9 or 10, wherein the computer is caused to function as a fourth calculation unit that calculates a degree of match between the coordinate value of the first word on the map or the center of gravity of the coordinate values of the first word and the coordinate value of the degree of each design element constituting the predetermined design image based on the degree of meaning of the second word or the center of gravity of the coordinate values of the degree of the design element, and the display control unit displays the degree of match on the display unit.

[0018] The information processing apparatus according to claim 12 includes an extraction unit that extracts a first word related to the design requirements from a conversation for determining the design requirements, a first calculation unit that calculates a first similarity, which is a similarity between the meaning of the first word extracted by the extraction unit and the meaning of a second word that represents an impression that the design element evokes in an observer or a physiological phenomenon that occurs in the observer, a determination unit that determines presentation information regarding the design element for realizing the impression or the physiological phenomenon represented by the second word, where the first similarity calculated by the first calculation unit is equal to or greater than a predetermined value,

[0019] and a display control unit that displays the presentation information determined by the determination unit on a display unit. The information processing method described in claim 13 is: An extraction step of extracting a first word relating to the design requirements from a conversation for determining the design requirements, A first calculation step involves calculating a first similarity score, which is the degree of similarity between the meaning of the first word extracted in the extraction step and the meaning of a second word that expresses an impression evoked in the observer or a physiological phenomenon caused in the observer by the design element. A decision step to determine presentation information relating to the design element for realizing the impression or physiological phenomenon expressed by the second word whose first similarity calculated in the first calculation step is equal to or greater than a predetermined value, A display control step in which the presentation information determined in the decision step is displayed on the display unit, Includes. [Effects of the Invention]

[0020] According to the present invention, it is possible to support the efficient production of design images. [Brief explanation of the drawing]

[0021] [Figure 1] This is a block diagram showing the functional configuration of the information processing apparatus in the first embodiment of the present invention. [Figure 2] This figure shows an example of a correlation model that illustrates the relationship between the degree of a design element and the degree of its impact. [Figure 3] This figure shows examples of sample images used to evaluate the impression of design elements. [Figure 4] This is a flowchart showing the direction guidance process performed by the information processing device. [Figure 5] This is an example of a display screen. [Figure 6] This diagram shows examples of proposed design directions. [Figure 7] This figure shows an example of an image used for reference information. [Figure 8]This figure shows an example of an image used for reference information. [Figure 9] This figure shows an example of a two-dimensional map where requested keywords are plotted. [Figure 10] This figure shows an example of a two-dimensional map displaying the range of requested keywords. [Figure 11] This is a flowchart showing the degree of matching determination process performed by the information processing device. [Figure 12] This figure shows an example of a two-dimensional map plotting the degree of each design element that makes up an input image and their respective centroids. [Figure 13] This figure shows an example of a two-dimensional map displaying the centroid of the degree of design elements that make up the input image. [Figure 14] This figure shows an example of a display screen showing the degree of match. [Figure 15] This flowchart shows the novelty display process performed by the information processing device. [Figure 16] This figure shows an example of a two-dimensional map with the centroid and extent of a typical design plotted. [Figure 17] This figure shows an example of a display screen that incorporates the requested "novelty." [Figure 18] This figure shows an example of a two-dimensional map plotting the degree of design elements that make up an input image, along with the centroid and range of a typical design. [Figure 19] This figure shows an example of a display screen that shows the requested level of "novelty" and the level of "novelty" in the input image. [Figure 20] This figure shows an example of a report output in the matching degree determination process of the second embodiment. [Figure 21] This is a flowchart of the conventional direction guidance process. [Modes for carrying out the invention]

[0022] Embodiments of the present invention will be described below with reference to the drawings. However, the scope of the invention is not limited to the illustrated examples.

[0023] [First Embodiment] A first embodiment of the present invention will be described. Figure 1 shows the functional configuration of the information processing device 10 in the first embodiment. As shown in Figure 1, the information processing device 10 includes a control unit 11, an operation unit 12, a display unit 13, a communication unit 14, an audio input unit 15, a storage unit 16, etc., and each unit is connected by a bus. The information processing device 10 is a computer device such as a PC (Personal Computer).

[0024] The control unit 11 includes a CPU (Central Processing Unit), RAM (Random Access Memory), etc., and comprehensively controls the processing operations of each part of the information processing device 10. Specifically, the CPU reads various processing programs stored in the memory unit 16, loads them into the RAM, and performs various processing operations in cooperation with those programs.

[0025] The operation unit 12 includes a keyboard equipped with cursor keys, character input keys, number input keys, various function keys, etc., and a pointing device such as a mouse. The operation unit 12 outputs operation signals input by key operations on the keyboard and / or mouse operations to the control unit 11. The operation unit 12 may also include a touch panel stacked on the display unit 13, accept user input on the display screen, and output operation signals to the control unit 11 according to the position of the touch operation.

[0026] The display unit 13 is equipped with a monitor such as an LCD (Liquid Crystal Display) and displays various screens according to the instructions of the display signals input from the control unit 11.

[0027] The communication unit 14 is equipped with a network interface, etc. The communication unit 14 transmits and receives data with external devices connected via a communication network such as a LAN (Local Area Network), WAN (Wide Area Network), or the Internet.

[0028] The audio input unit 15 is equipped with a microphone or the like, and acquires audio signals such as the user's voice, converts them into audio data, and outputs them to the CPU 11.

[0029] The storage unit 16 includes an HDD (Hard Disk Drive), non-volatile semiconductor memory, etc., and stores various processing programs, data necessary for executing those programs, and so on.

[0030] The memory unit 16 stores the psychological effects database 161. The psychological effect DB161 stores a correlation model (see Figure 2) created based on the correspondence between the degree of a given design element and the degree of the impression that the design element evokes in the observer. Alternatively, the psychological effect DB161 may store a correlation model created based on the correspondence between the degree of a given design element and the degree of the physiological phenomenon that the design element causes in the observer.

[0031] The degree of design elements includes layout concentration, which indicates the degree to which the constituent elements of an image are concentrated in one place or scattered. The degree of design elements includes layout orientation dynamism, which is the degree to which the elements of an image are aligned at an oblique angle other than horizontal or vertical. The degree of design elements includes the maximum string thickness within the text contained in the image. The degree of design elements includes the ratio of the largest text area to the total area of ​​the image containing the text. The degree of design elements includes the percentage of the image area occupied by the largest non-textual motif relative to the total image area. Motifs include, for example, letters such as the alphabet, numbers, and shapes, and constitute the design. The degree of design elements includes the linearity or curvature of the outlines of the image's constituent elements. The degree of design elements includes the color difference between the representative color that dominates the entire image and each individual color. The representative color that dominates the entire image is the color that occupies the largest area after the pixel values ​​of each pixel that makes up the image have been reduced in color. Each individual color is orange, yellow, red, black, gray, purple, blue, brown, green, pink, white, etc. The degree of design elements includes the number of colors that make up the image. The degree of design elements includes color contrast in the colors that make up the image. The degree of design elements may include quantitative values ​​representing design elements other than those mentioned above.

[0032] In this embodiment, the degree of impression stored in the psychological effect DB161 is expressed by impression words, which are words that represent that impression. Impression words include adjectives, adjectival nouns, figurative expressions, etc. The impression words include the first impression word, "powerful," the second impression word, "active," and a third impression word that expresses a specific impression for each design element. The third impression word is, for example, "innovative." In the following, several impressionistic words will also be referred to as second words. The psychological effect database (DB161) stores a correspondence between each of multiple design elements and the degree of meaning of a second word that corresponds to the degree of the design element.

[0033] The Psychological Effects DB161 is pre-created by associating the degree of impression obtained from multiple subjects, who are design professionals or laypeople, evaluating the impression of each sample image, with the degree of the design elements contained in that sample image. In evaluating the impression of the sample image, participants will respond as a percentage how closely the impression they felt was evoked by the sample image is related to the meaning of the impression word, relative to the degree to which the design elements contained in the sample image are present. Figure 3 shows an example of a sample image. In the example shown in Figure 3, the elliptical shapes that make up the image are scattered, and the layout concentration value in this sample image indicates that it is scattered. The subjects evaluated the sample image shown in Figure 3, for example, 50% as having a "powerful" impression, 90% as having an "active" impression, and 70% as having a "lively" impression.

[0034] Next, the operation of the information processing device 10 will be described. Figure 4 is a flowchart showing the direction guidance process performed by the information processing device 10. The direction guidance process is realized through software processing involving the cooperation of the CPU of the control unit 11 and the program stored in the storage unit 16. The information processing device 10 performs direction suggestion processing to propose design directions to the user, who is the creator, in order to fulfill the client's requests for the finished product.

[0035] (Direction guidance processing) The control unit 11, for example, displays the display screen 131 shown in Figure 5 on the display unit 13. Next, the control unit 11 receives a click operation on the recording button 131a provided on the display screen 131. The creator clicks the recording button 131a via the operation unit 12 and hears the client's requests regarding the finished product. When the control unit 11 receives a click operation of the recording button 131a, it acquires audio data of the client's requests regarding the production via the audio input unit 15 (step S1).

[0036] Next, the control unit 11 performs a predetermined speech recognition process on the request audio data acquired in step S1 to identify the content of the audio, that is, the words a person is speaking. Based on this identification result, the control unit 11 converts the audio data into text that represents the content of the audio. Next, the control unit 11 displays the text representing the content of the audio in the transcription area 131b provided on the display screen 131 (step S2). The text representing the content of the audio is the text that represents the client's request for the production.

[0037] Next, the control unit 11 extracts a predetermined number of adjectives and nouns in order of their frequency of appearance in the text representing the request displayed in step S2. The extracted adjectives and nouns are request keywords that indicate the client's requests for the product. The control unit 11 displays the extracted request keywords in the request keyword area 131c provided on the display screen 131 (step S3). For example, in the example shown in Figure 5, the request keywords are "fragrance," "release," "package," "new," etc. The requested keywords could be, for example, "proud," "nostalgic," "caring," "reckless," or "family." Below, multiple requested keywords will also be referred to as the first word. In step S3, the control unit 11 functions as an extraction unit that extracts a first word relating to the design requirements from a conversation for determining the design requirements. Step S3 is an extraction step.

[0038] The control unit 11 may, via the operation unit 12, accept input of words as requested keywords from the creator in the additional keyword area 131d provided on the display screen 131.

[0039] Next, the control unit 11 calculates the similarity between the meaning of each request keyword extracted in step S3 and the meaning of the impression words stored in the psychological effect DB 161 that represent the impression given to a viewer when the degree of the design element is increased. Furthermore, the control unit 11 calculates the similarity between the meaning of each request keyword extracted in step S3 and the meaning of the impression words stored in the psychological effect DB 161 that represent the impression given to a viewer when the degree of the design element is decreased. In other words, the control unit 11 calculates a first similarity, which is the similarity between the meaning of each request keyword and the meaning of each impression word (step S4). Specifically, the control unit 11 inputs the request keywords extracted in step S3 and the impression words stored in the psychological effect DB 161 that correspond to increasing the degree of the design element into a dictionary-based natural language processing model designed for sentiment analysis. Furthermore, the control unit 11 inputs the request keywords extracted in step S3 and the impression words stored in the psychological effect DB 161 that correspond to decreasing the degree of the design element into the natural language processing model. The control unit 11 obtains the first similarity score as the output of the natural language processing model. In step S4, the control unit 11 calculates the first similarity score, which is the similarity between the meaning of the requested keyword (first word) and the meaning of the impression word (second word). The control unit 11 functions as a first calculation unit. Step S4 is the first calculation step.

[0040] Next, based on the calculation result in step S4, the control unit 11 displays text indicating meaningful impression words whose similarity to the meaning of the requested keyword is a predetermined value (for example, 50%) or more in the requested image area 131e provided on the display screen 131 (step S5). Hereafter, "the degree to which an impressionistic word has meaning and whose similarity to the meaning of the requested keyword is above a predetermined value" will also be referred to as "the degree to which the requested impressionistic word is desired." For example, let's consider the case where the requested impression word is "active," which indicates a relatively high degree of dynamism. In this case, the control unit 11 displays the text "moving," which indicates "active," in the requested image area 131e. This section explains the case where the requested impression word is "strong," which represents a relatively high degree of force. In this case, the control unit 11 displays the text "strongly assertive," which indicates "strong," in the requested image area 131e.

[0041] Next, the control unit 11 performs the following processing on the closeness between the representative color that occupies the entire image as a degree of design element and each individual color. Specifically, the control unit 11 performs cluster analysis on the degree of each requested impression word and the color difference between the representative color that occupies the entire image and each individual color. Based on the results of this analysis, the control unit 11 identifies the color of the cluster that is closest to the degree of each requested impression word (step S6). In other words, the control unit 11 identifies the color that is classified into the cluster that is closest to the meaning of the impression that each color brings to the viewer and the meaning of the requested keyword.

[0042] Next, the control unit 11 determines the recommended direction for each design element based on the first similarity (step S7). The recommended direction for each design element is the recommended direction for incorporating the design element into the design. Specifically, the control unit 11 sets the threshold for the first similarity to 50%. For example, regarding the design element "dynamic layout orientation," the control unit 11 determines that the recommended orientation should be "increased" if the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased is 50% or more. The control unit 11 determines that the recommended direction to "decrease" the "layout concentration" design element is when the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased is less than 50%. The control unit 11 determines that the recommended direction to "increase" is when the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased is 50% or more, regarding the design element "number of colors". The control unit 11 determines that the recommended direction for the design element "maximum string thickness" is to "increase" if the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased is 50% or more. The control unit 11 determines that the recommended direction for the design element "color contrast" should be "increased" if the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased is 50% or more. The control unit 11 determines that the recommended direction should be "increased" if the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased is 50% or more, regarding the design element "linearity". The control unit 11 determines that the recommended direction should be "closer" if the design element "closeness to orange, yellow, or red" is determined to belong to the cluster with the highest primary similarity compared to other colors. In step S7, the control unit 11 determines presentation information regarding design elements for realizing an impression or physiological phenomenon expressed by an impression word (second word) whose first similarity is greater than or equal to a predetermined value. The control unit 11 functions as a determination unit. Step S7 is a determination step. The information provided includes recommended directions for the degree to which each design element is used.

[0043] In step S7, the control unit 11 may determine the recommended direction for the degree of each design element based on statistical values ​​(mean, median, etc.) of the similarity between the meaning of each requested keyword and the meaning of the impression word.

[0044] Next, the control unit 11 generates the list shown in Figure 6 and displays it on the display screen 131 (step S8). The table includes the design elements, the recommended direction for the degree of the design elements determined in step S7, the impression conveyed to the observer by the design in that recommended direction, and the first similarity.

[0045] In the list, the colors that are classified into the cluster closest to the meaning of the desired keyword and the meaning of the color identified in step S6 (i.e., the impression that the color gives to the viewer) are displayed as design elements. In the example shown in Figure 6, the cluster colors that are closest to the meaning of the desired keyword and the meaning of the color identified in step S6 are "orange, yellow, or red". For the design elements "dynamics suitable for layout," "number of colors," "maximum text weight," "color contrast," and "linearity," the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased is 50% or higher. Therefore, the recommended direction for the design element is "increase." In this case, the "first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased" for "dynamics suitable for layout," "number of colors," "maximum text weight," "color contrast," and "linearity" is displayed as the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased. On the other hand, for "layout concentration" as a design element, the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased is less than 50%. Therefore, the recommended direction for this design element is to "decrease" it. In this case, the "first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is increased in the recommended direction" corresponding to "layout concentration" is displayed, which is the first similarity between the meaning of the requested keyword and the meaning of the corresponding impression word when the degree of the design element is reduced.

[0046] The control unit 11 may generate and display a list for each requested keyword. Alternatively, the control unit 11 may generate and display a list that includes statistical values ​​(mean, median, etc.) of the similarity between the meanings of multiple requested keywords and their meanings in impression words.

[0047] Next, as shown in Figure 5, the control unit 11 displays text indicating the recommended direction for the degree of the design element determined in step S7 in the recommended image area 131f provided on the display screen 131 (step S9). The control unit 11 may accept a click operation from the creator on the text displayed in the recommended image area 131f via the operation unit 12. In this case, the control unit 11 may display reference information corresponding to the clicked text on the display screen 131. For example, when the text "Represented in yellow, green, or blue" is clicked, the control unit 11 displays an image of an example color scheme in an image as reference information (see Figure 7). When the text "Diagonal layout with a concentration level of 70% or more" is clicked, the control unit 11 displays an image of the layout as reference information (see Figure 8). The reference information in question is an image that expresses the direction of how much design elements should be incorporated into the design.

[0048] Next, the control unit 11 performs the following processing based on the similarity between the meaning of each requested keyword and the meaning of each impression word. Specifically, the control unit 11 plots each requested keyword on a map composed of axes indicating the degree of meaning of the impression word and displays it on the display screen 131 (step S10), thereby ending the direction suggestion process. In this embodiment, the axes in the two-dimensional map are an axis indicating the degree of the first impression word, "powerful," and an axis indicating the degree of the second impression word, "active." In steps S8 to S10, the control unit 11 displays the information on the display unit 13. The control unit 11 functions as a display control unit. Steps S8 to S10 are display control steps. The information provided includes the similarity (first-degree similarity) between the meaning of the requested keyword and the meaning of the impression word, or a statistical value of the first-degree similarity. The information provided includes text indicating recommended approaches for each design element. The information presented includes a map composed of axes that show the degree of meaning of impression words plotted for each requested keyword.

[0049] Figure 9 shows an example of a two-dimensional map where each desired keyword is plotted. In the example shown in Figure 9, the desired keywords are "proud," "nostalgic," "caring," "reckless," and "family." For example, the similarity between the meaning of "proud" and the meaning of "strong" is 60% or more and less than 70%. The similarity between the meaning of "proud" and the meaning of "active" is 60% or more and less than 70%. The similarity between the meaning of "nostalgic" and the meaning of "strong" is 50% or more and less than 60%. The similarity between the meaning of "nostalgic" and the meaning of "active" is 30% or more and less than 40%.

[0050] Furthermore, in step S10, the control unit 11 plots and displays the centroid of the coordinate values ​​of each request keyword on the map, as shown in Figure 9. The centroid of the coordinate values ​​of each request keyword on the map is the average value of the similarity between the meaning of each request keyword and the meaning of each impression word.

[0051] In step S10, the control unit 11 may plot and display the statistical values ​​(such as the median) of the coordinate values ​​of each request keyword on the map. In step S10, the control unit 11 may display the coordinate values ​​of each request keyword on the map in a simplified manner. Specifically, as shown in Figure 10, the control unit 11 displays on the map the area encompassing the coordinate values ​​of each request keyword on the map.

[0052] In step S10, the control unit 11 may plot and display each requested keyword on a one-dimensional axis. Specifically, the one-dimensional axis is an axis representing the impression words "stimulating" and "calm" (see Figures 9 and 10). An impression word that is "powerful" with relatively high "strength" and "active" with relatively high "dynamism" is "stimulating." On the other hand, an impression word that is "weak" with relatively low "strength" and "calm" with relatively low "dynamism" is "calm."

[0053] In step S10, the control unit 11 may plot and display each requested keyword on a three-dimensional axis. Specifically, the three-dimensional axis is the axis for the first impression word, "powerful," the second impression word, "active," and the third impression word.

[0054] After the above direction suggestion process is executed, the creator will create a design image by referring to the text indicating the recommended direction based on the degree of the design elements displayed on screen 131, the map plotted with requested keywords, etc. After the creator has produced the design image, the information processing device 10 determines the degree to which the created design image matches the client's requirements for the product.

[0055] Figure 11 is a flowchart showing the degree of matching determination process performed by the information processing device 10. The degree of matching determination process is realized by software processing through the cooperation of the CPU of the control unit 11 and the program stored in the storage unit 16. The information processing device 10 determines the degree of matching between the design image created by the creator and the client's requests for the finished product by performing a matching degree determination process.

[0056] (Matching Degree Determination Process) The control unit 11 acquires, for example, the design image to be judged, which is input via the communication unit 14 (step S11). Hereinafter, the design image to be judged will also be referred to as the input image. Next, the control unit 11 quantifies the degree of the design elements that make up the input image acquired in step S11 (step S12).

[0057] Next, the control unit 11 converts the degree of the design element quantified in step S12 into the degree of the first impression word, "strength," and the degree of the second impression word, "active," based on the correlation model stored in the psychological effect DB 161 (step S13). In step S12, the control unit 11 quantifies the degree of each design element that constitutes a predetermined design image. In step S13, the control unit 11 calculates the degree of meaning of the impression word (second word) corresponding to the degree of the quantified design element. The control unit 11 functions as a third calculation unit.

[0058] Next, the control unit 11 performs the following processing based on the degree of meaning of the impression words converted in step S13. Specifically, the control unit 11 plots the degree of each design element constituting the input image acquired in step S11 on a map with the first impression word, "powerful," and the second impression word, "active," as axes, and displays it on the display screen 131 (step S14). In other words, the control unit 11 performs the following processing based on the degree of meaning of the second word corresponding to the degree of each design element constituting a predetermined design image. Specifically, the control unit 11 displays the degree of each design element constituting a predetermined design image on a map composed of axes indicating the degree of meaning of the second word.

[0059] Figure 12 shows an example of a two-dimensional map plotting the degree of each design element that makes up the input image. In the example shown in Figure 12, the degrees of each design element that makes up the input image are "layout dynamism," "layout concentration," "maximum string thickness," "linearity," "color contrast," "number of colors," "closeness between the representative color that occupies the entire image and color 1," and "closeness between the representative color that occupies the entire image and color 2."

[0060] Furthermore, in step S14, the control unit 11 plots and displays the centroid of the coordinate values ​​of the degree of each design element constituting the input image as "Your Design" on the map, as shown in Figure 12.

[0061] Furthermore, in step S14, the control unit 11 displays the centroid of the coordinate values ​​of each requested keyword derived in the direction suggestion process on the map based on the first similarity. In step S14, the control unit 11 may display on the map an area encompassing the coordinate values ​​of each request keyword derived in the direction suggestion process, as shown in Figure 13. In step S14, the control unit 11 may display each of the requested keywords derived in the direction suggestion process on the map based on the first similarity. In step S14, the control unit 11 may display statistical values ​​(such as the median) based on the coordinate values ​​of each requested keyword derived in the direction suggestion process based on the first similarity on the map.

[0062] In step S14, the control unit 11 may display a simplified coordinate value of the degree of each design element constituting the input image. Specifically, the control unit 11 may display on the map an area encompassing the coordinate values ​​of the degree of each design element constituting the input image on the map.

[0063] Next, the control unit 11 calculates the degree of match between the input image and the client's requests for the finished product (step S15). Specifically, the control unit 11 calculates the degree of match b (%) using the following formula (1) based on the distance a between the centroid of the coordinate values ​​of each design element constituting the input image on the map and the centroid of the coordinate values ​​of each request keyword.

[0064]

number

[0065] In step S15, the control unit 11 calculates the degree of agreement between the centroid of the coordinate values ​​of the requested keyword (first word) on the map and the centroid of the coordinate values ​​of the degree of each design element constituting the input image, based on the degree of meaning of the impression word (second word) corresponding to the degree of each design element constituting the input image. The control unit 11 functions as a fourth calculation unit. In step S15, the control unit 11 may calculate the degree of match b(%) based on the distance between the coordinate values ​​of each design element constituting the input image on the map and the coordinate values ​​of each requested keyword.

[0066] Next, as shown in Figure 14, the control unit 11 displays the degree of matching 131g calculated in step S15 on the display screen 131 (step S16), and terminates the degree of matching determination process. In step S16, the control unit 11 displays information 131h, which is the criterion for judging the degree of matching, on the display screen 131. The criterion for judging the degree of matching is not limited to the example shown in Figure 14, and may be a value corresponding to the industry, purpose, etc., in which the design image to be judged is handled.

[0067] After the above matching degree determination process is executed, the creator uses the map plotted on the display screen 131 showing the degree of each design element constituting the input image, the degree of matching between the input image and the client's requests for the finished product, etc., to determine whether the client's requests for the finished product have been fulfilled in the created design image. If the client's requests for the finished product have not been fulfilled, the creator modifies the created design image. Next, the creator has the information processing device 10 execute the matching degree determination process again on the modified design image.

[0068] [Second Embodiment] Next, a second embodiment to which the present invention is applied will be described. Since the information processing device in the second embodiment has the same configuration as the information processing device 10 shown in the first embodiment, Figure 1 will be reused, and its configuration will not be illustrated or described. The configuration and processing characteristic of the second embodiment will be described below.

[0069] In step S10 of the direction indication process in the second embodiment, the control unit 11 displays the "novelty" of the client's request for the product on the map. "Novelty" is the third type of word, as its meaning can change depending on the observer's experience. Figure 15 is a flowchart showing the novelty display process performed by the information processing device 10. The novelty display process is realized through software processing involving the cooperation of the CPU of the control unit 11 and the program stored in the memory unit 16.

[0070] (Novelty display processing) The control unit 11 acquires, for example, multiple market design images input via the communication unit 14 (step S21). When a creator is producing a design image for a whiskey label, in step S21, the creator inputs multiple design images of major whiskey labels available on the market into the information processing device 10.

[0071] Next, the control unit 11 quantifies the degree of each of the design elements that make up the design image for each of the multiple design images acquired in step S21 (step S22).

[0072] Next, the control unit 11 performs the following processing for each of the multiple design images acquired in step S21, based on the correlation model stored in the psychological effect DB 161. Specifically, the control unit 11 converts the degree of the design element quantified in step S22 into the degree of the first impression word, "strength," and the degree of the second impression word, "active" (step S23).

[0073] Next, the control unit 11 performs the following processing based on the degree of the impression words converted in step S23. Specifically, the control unit 11 plots the degree of each design element constituting the multiple design images acquired in step S21 on a map with the first impression word, "powerful," and the second impression word, "active," as axes (step S24).

[0074] Next, the control unit 11 plots the centroid of the coordinate values ​​of the degree of each design element on the map plotted in step S24 as the "centroid of the collected design" on the map, as shown in Figure 16. The "centroid of the collected design" is the centroid of a typical design. Furthermore, the control unit 11 displays a predetermined range from the "centroid of the collected design" on the map as the "typical design range" on the map (step S25). Designs that fall within the "typical design range" are designs that resemble typical examples and are "typical" designs that evoke impressions such as "safe" or "commonplace" in the observer. Designs that go beyond the "typical design range" but remain within a defined range evoke an impression of moderate novelty in the observer and are "novel" designs that easily attract the observer's interest. Designs that fall beyond the realm of "innovative design" are "eccentric" designs that are too bizarre for observers to be recognized or accepted.

[0075] In step S25, the control unit 11 plots and displays the centroid of the coordinate values ​​of each request keyword on the map derived in the direction suggestion process, as shown in Figure 16. Furthermore, the control unit 11 displays the area on the map that encloses the coordinate values ​​of each request keyword on the map.

[0076] Next, the control unit 11 calculates a second similarity score, which is the similarity between the meaning of each request keyword obtained in the direction suggestion process and the meaning of "novelty" (step S26). Specifically, the control unit 11 inputs each request keyword and "unconventionality" into the natural language processing model. The control unit 11 obtains the second similarity score as the output of the natural language processing model. In this case, if the similarity to the meaning of "unconventionality" is 0-40%, it is interpreted as meaning "commonplace" and having a high similarity to the meaning of "typical." If the similarity to the meaning of "unconventionality" is 40-65%, it is interpreted as meaning "novel and intriguing" and having a high similarity to the meaning of "novelty." If the similarity to the meaning of "unconventionality" is 65% or higher, it is interpreted as meaning "too unconventional to be recognized or accepted" and having a high similarity to the meaning of "unconventionality." It is desirable to adjust the boundary thresholds for each region indicated by the above values ​​to the optimal value depending on the computational model used (image classification model, etc.). In step S26, the control unit 11 calculates a second similarity score, which is the similarity between the meaning of the requested keyword (first word) and the meaning of "novelty" (third word). The control unit 11 functions as a second calculation unit.

[0077] Next, the control unit 11 averages the secondary similarity scores calculated for each requested keyword in step S26, and sets the average value of the secondary similarity scores as the "novelty" that fulfills the client's requests for the finished product (step S27). Hereafter, the "novelty" that fulfills the client's requests for the finished product will also be referred to as the requested "novelty". Next, the control unit 11 displays the "novelty" requested by the client, which was derived in step S27, on the display screen 131 (step S28), and then terminates the novelty display process. In step S28, the control unit 11 may display the second similarity calculated for each requested keyword as the name of the requested keyword on the display screen 131. In step S28, the control unit 11 may display the second similarity statistics (median, etc.) calculated for each requested keyword on the display screen 131.

[0078] Figure 17 shows an example of a display screen 131 that shows the requested "novelty." In the example shown in Figure 17, the control unit 11 plots the requested "novelty" as "recommended points based on requests" 131i on an axis indicating the degree of "novelty". On the axis of "originality," "0" represents the coordinate value of the "center of gravity of the collected designs." In the example shown in Figure 17, the range of "0" to "40" on the "novelty" axis is the "typical design range." Designs that fall within the range of "0" to "40" on the "novelty" axis are "typical" designs. The range of "40" to "65" on the "novelty" axis is the "novel design range." Designs that fall within the range of "40" to "65" on the "novelty" axis are "novel" designs. The range of "65" to "100" on the "novelty" axis is the "unconventional design range." Designs that fall within the range of "65" to "100" on the "novelty" axis are "unconventional" designs.

[0079] Next, the matching degree determination process in the second embodiment will be described. In the matching degree determination process of the second embodiment, the information processing device 10 performs the following processes in addition to the matching degree determination process of the first embodiment. Specifically, in step S14, the control unit 11 further plots and displays the centroid of the coordinate values ​​of the degree of each design element on the map derived in the novelty display process as the "centroid of the collected design" on the map. The centroid of the coordinate values ​​of the degree of each design element on the map derived in the novelty display process is the centroid of a typical design. Furthermore, the control unit 11 displays a predetermined range from the "centroid of the collected design" on the map as the "typical design range". Figure 18 shows an example of a two-dimensional map plotting the degree of each design element that makes up the input image, along with the centroid and range of a typical design.

[0080] Next, the control unit 11 calculates the "novelty" of the input image. Specifically, the control unit 11 calculates the "novelty" c(%) of the input image using the following formula (2) based on the distance d between "your design" and "the centroid of the collected designs".

[0081]

number

[0082] Next, as shown in Figure 19, the control unit 11 plots the calculated "novelty" 131j of the input image on the "novelty" axis and displays it on the display screen 131. Furthermore, the control unit 11 plots the requested "novelty" 131i on the "novelty" axis. In other words, the control unit 11 displays the requested "novelty" 131i, which is the second similarity or a statistical value of the second similarity, on an axis indicating the degree of novelty. Furthermore, the control unit 11 displays the "novelty" 131j, which is the degree of novelty in the design elements that make up the input image, on an axis indicating the degree of novelty. The control unit 11 then performs steps S15 and S16, which are the same as in the first embodiment.

[0083] The control unit 11 may output the report 200 shown in Figure 20 during the matching degree determination process of the second embodiment. In the example shown in Figure 20, Report 200 includes the design image 201 to be evaluated. Report 200 includes multiple design images 202 from the market obtained in step S21 of the novelty display processing. Report 200 includes the content of the interview 203 from when the client's requests for the product were heard in step S1 of the direction suggestion processing. Report 200 includes the degree of match 204 between the design image to be evaluated and the client's requests for the product, calculated in step S15 of the match degree evaluation processing. Report 200 includes a one-dimensional map 205 of "novelty". In the one-dimensional map 205 of "novelty", the requested "novelty" and the "novelty" in the design image to be evaluated are displayed on the "novelty" axis. Report 200 includes a two-dimensional map 206. The two-dimensional map 206 is a map with the first impression word, "powerful", and the second impression word, "active", as its axes. In the two-dimensional map 206, the degree and centroid of design elements in the design image being evaluated, along with the centroid and range of a typical design, are plotted. Furthermore, the centroid and range of the coordinate values ​​of the requested keywords are plotted in the two-dimensional map 206.

[0084] [Comparison of Examples and Comparative Examples] Next, we will describe a comparison between the design images produced in Examples 1 and 2, which apply the present invention, and the design images produced based on a conventional design image production support method, which is a comparative example.

[0085] This section explains conventional methods for supporting the creation of design images. Figure 21 shows a flowchart of the direction indication process for design images in conventional design image production support methods. The information processing device 10 performs a conventional direction indication process to indicate direction in a design image, solely from the perspective of visual attention, memorability, and readability.

[0086] (Conventional direction-finding process) The creator will produce the design image. The creator will use a font in the design image that is larger than the JIS standard for "minimum readable character size by age." The creator will set the background to black and the text to white in the design image to maximize the contrast between the text and the background. Next, the creator inputs the created design image into the information processing device 10. The control unit 11 of the information processing device 10 acquires a design image input via, for example, the communication unit 14 (step A1).

[0087] Next, the control unit 11 generates a spleness map for the design image acquired in step A1 (step A2). Next, the control unit 11 receives a request from the user, the creator, via the operation unit 12 to specify a text area in the design image acquired in step A1. Then, the control unit 11 analyzes and quantifies the attention-grabbing nature of the specified text area based on the significance map generated in step A2 and displays it on the display unit 13 (step A3).

[0088] Next, the control unit 11 determines whether the attention given to the character area specified by the user is greater than or equal to a predetermined value (for example, 7%) (step A4). If the attention given to the text area specified by the user is above a predetermined value (Step A4; YES), this means that the specified text area in the design image is "easy to visually attract attention to and easy to remember." In this case, the control unit 11 displays on the display unit 13 that the created design image is acceptable (Step A5), and terminates the conventional direction guidance process.

[0089] On the other hand, if the attention level of the character area specified by the user is below a predetermined value (Step A4; NO), the control unit 11 displays a message on the display unit 13 recommending that the design image be modified (Step A5), and terminates the conventional direction guidance process. In this case, the creator modifies the created design image and has the information processing device 10 execute the conventional direction guidance process again for the modified design image.

[0090] Next, we will describe the evaluation of the design images produced in Examples 1 and 2, which apply the present invention, and the design images produced by a conventional design image production support method, which is a comparative example.

[0091] In Examples 1, 2, and the Comparative Example, the created design image is assumed to be a label image for a whiskey bottle, and the bottle size and label size are standardized. The text included in the label image is "Memorable Whisky".

[0092] In Example 1, the creator uses the following as a reference to produce a design image as the final product: text indicating the recommended direction based on the degree of the design elements displayed on the display screen 131 in the direction suggestion process of the first embodiment, a map plotting requested keywords, etc.

[0093] In Example 2, the creator refers to a one-dimensional map displayed on the display screen 131 in the matching degree determination process of the second embodiment, which shows the requested "novelty" and the "novelty" in the design image to be judged. In Example 2, the "novelty" in the design image to be judged is insufficient to meet the requested "novelty," as shown in Figure 19. In this case, the creator refers to the two-dimensional map displayed on the display screen 131 in the matching degree determination process of the second embodiment described above. The two-dimensional map plots the degree and centroid of the design elements in the design image to be determined, the centroid and range of a typical design, and the centroid and range of the requested keywords. The creator modifies the degree of the design elements located far from the centroid of the requested keywords on the two-dimensional map. Furthermore, the creator modifies the design image until the centroid of the degree of the design elements in the design image to be determined exceeds the range of a typical design and falls within the range of the requested keywords. The creator considers the modified design image to be the final product.

[0094] In the comparative example, the creator uses a design image produced based on conventional direction guidance processing as the final product.

[0095] Next, we will explain the procedure for evaluating design images. The completed design images produced in Example 1, Example 2, and Comparative Example are presented to the client. Next, comments and evaluations of the completed design images are obtained from the client.

[0096] Next, we will explain the evaluation results of the design images. The final design image produced in Example 1 was deemed acceptable, with the comment being, "The color image is close to what was expected, and it's not bad, but it's somewhat lacking." The final design image produced in Example 2 received a rating better than "pass," with comments such as, "The color scheme is close to what was expected, and it's original and good." In the comparative example, the final design image produced was deemed unacceptable, receiving the comment, "The color image is different from what was expected, so it's out of the question."

[0097] As described above, in evaluating design images, color has a significant influence on the overall impression, and therefore, the image created by the colors greatly affects the evaluation results. In Example 2, the "novelty" requested by the client was more novel than typical examples. Therefore, by applying a different degree of design elements compared to other commonly seen designs, we were able to create a design image that conveyed "novelty," or originality.

[0098] [effect] As described above, the information processing program of this embodiment causes the computer (control unit 11) to function as an extraction unit that extracts a first word (request keyword) related to the design requirements from a conversation for determining the design requirements. The information processing program causes the computer (control unit 11) to function as a first calculation unit that calculates a first similarity score, which is the degree of similarity between the meaning of a first word extracted by the extraction unit and the meaning of a second word (impression word) that expresses an impression or physiological phenomenon evoked in the observer by the design element. The information processing program causes the computer (control unit 11) to function as a decision unit that determines presentation information regarding design elements for realizing an impression or physiological phenomenon expressed by a second word whose first similarity, calculated by the first calculation unit, is equal to or greater than a predetermined value. The information processing program causes the computer (control unit 11) to function as a display control unit that displays the information to be presented, determined by the decision unit, on the display unit 13. Therefore, the information displayed on the display unit 13 makes it easy to verbalize and share the visual image of the design. Even if the same words are used to express the design requirements, but different people are anticipating different visual design elements, any word can be converted into visual information representing the design element through its meaning and shared. As a result, it becomes easier to share the visual image of the design that is ultimately to be realized. This allows for easy sharing of the client's requirements and the design image between the client and the creator, thus supporting the efficient production of design images.

[0099] In the information processing program of this embodiment, the decision unit (control unit 11) determines the information to be presented based on a database in which the degree of meaning of a second word (impression word) corresponding to the degree of the design element is associated with each of the multiple design elements. This allows for more accurate determination of the information to be presented.

[0100] In the information processing program of this embodiment, the decision unit (control unit 11) determines a direction for each design element as presented information, indicating the degree to which that design element should be incorporated into the design, based on the first similarity score or the statistical value of the first similarity score. The information presented includes the first similarity score for each word, or a statistical value of the first similarity score. This allows for the quantitative display of images that people instinctively associate with others, physiological responses, etc., making it easier to share images in design.

[0101] In the information processing program of this embodiment, the display control unit (control unit 11) displays an image that expresses the directionality indicating the degree to which design elements are incorporated into the design. This makes it easy to share visual images of design images that fulfill the design requirements.

[0102] In the information processing program of this embodiment, the display control unit (control unit 11) displays at least one of the following on a map composed of axes indicating the degree of meaning of the second word (impression word) based on the first similarity: the first word, the centroid of the coordinate values ​​of the first word on the map, and statistical values ​​based on the coordinate values. This allows for a visual understanding of the direction of the impression corresponding to the design image that fulfills the design requirements.

[0103] In this embodiment, the information processing program causes the computer (control unit 11) to function as a second calculation unit that calculates a second similarity score, which is the degree of similarity between the meaning of a first word and the meaning of a third word (novelty), a word whose evaluation changes depending on the observer's experience. This allows for the acquisition of originality in design images that fulfill the design requirements.

[0104] In the information processing program of this embodiment, the display control unit (control unit 11) displays the second similarity score or the statistical value of the second similarity score on an axis indicating the degree of novelty. This allows for a visual understanding of the originality of the design image in achieving the design requirements. Sometimes, the purpose of design work is to create something "unconventional and difficult to understand," such as a novelty item. In such cases, the originality of design images that fulfill the design requirements can be used as a reference.

[0105] In this embodiment, the information processing program causes the computer (control unit 11) to function as a third calculation unit that quantifies the degree of each design element constituting a predetermined design image and calculates the degree of meaning of a second word (impression word) corresponding to the quantified degree of the design element. The display control unit (control unit 11) displays the degree of each design element constituting a predetermined design image on a map composed of axes indicating the degree of meaning of a second word, along with the displayed information, based on the degree of meaning of a second word corresponding to the degree of each design element constituting the predetermined design image. Therefore, after actually creating the design image, it is possible to quantitatively confirm whether the intended impression has been achieved in the created design image. This allows for the efficient creation of design images that are more suited to the purpose.

[0106] In the information processing program of this embodiment, the display control unit (control unit 11) displays at least one of the following on the map as presentation information: a first word (request keyword) based on the first similarity, the centroid of the coordinate values ​​of the first word on the map, and statistical values ​​based on the coordinate values. This allows for quantitative verification of whether the design requirements are met in the created design images.

[0107] In this embodiment, the information processing program causes the computer (control unit 11) to function as a second calculation unit that calculates a second similarity score, which is the degree of similarity between the meaning of a first word (request keyword) and the meaning of a third word ("novelty"), a word whose evaluation changes depending on the observer's experience. The display control unit (control unit 11) displays the second similarity score or the statistical value of the second similarity score, along with the degree of originality of the design elements constituting a predetermined design image, on an axis indicating the degree of originality. This allows for quantitative verification of whether the created design images achieve the "originality" that the client desires for the final product.

[0108] In this embodiment, the information processing program causes the computer (control unit 11) to function as a fourth calculation unit that calculates the degree of agreement between the coordinate value of a first word (request keyword) on a map or the centroid of the coordinate value of the first word and the coordinate value of the degree of each design element constituting a predetermined design image or the centroid of the coordinate value of the degree of each design element, based on the degree of meaning of a second word (impression word) that corresponds to the degree of each design element constituting a predetermined design image. The display control unit (control unit 11) displays the degree of matching on the display unit 13. This allows for quantitative verification of whether the client's requests for the final product have been fulfilled in the created design images.

[0109] The descriptions in each of the above embodiments are examples of the information processing program, information processing apparatus, and information processing method according to the present invention, and are not limited thereto. The detailed configuration and detailed operation of each part constituting the apparatus can also be modified as appropriate without departing from the spirit of the present invention. For example, characteristic processes from each embodiment may be combined.

[0110] The programs for executing each process may be stored on a portable recording medium. Alternatively, a carrier wave may be used as the medium for providing the program data via a communication line. [Explanation of Symbols]

[0111] 10 Information Processing Devices 11 Control Unit (Extraction Unit, First Calculation Unit, Second Calculation Unit, Third Calculation Unit, Fourth Calculation Unit, Determination Unit, Display Control Unit) 12 Control section 13 Display section 14 Communications Department 15. Voice input section 16 Memory section 161 Psychological Effects Database

Claims

1. Computers An extraction unit that extracts a first word relating to the design requirements from a conversation for determining the design requirements. A first calculation unit calculates a first similarity score, which is the degree of similarity between the meaning of the first word extracted by the extraction unit and the meaning of a second word that expresses an impression evoked in the observer by the design element or a physiological phenomenon caused in the observer. A determination unit determines presentation information relating to the design element for realizing the impression or physiological phenomenon expressed by the second word whose first similarity, calculated by the first calculation unit, is equal to or greater than a predetermined value. A display control unit that displays the information to be presented, determined by the determination unit, on the display unit. An information processing program that functions as such.

2. The information processing program according to claim 1, wherein the determination unit determines the presentation information based on a database in which the degree of meaning of the second word corresponding to the degree of the design element is associated with each of the plurality of design elements.

3. The determination unit determines, based on the first similarity or the statistical value of the first similarity, a direction indicating the degree to which each design element should be incorporated into the design as the presented information. The information processing program according to claim 1, wherein the presented information includes the first similarity for each of the first words, or a statistical value of the first similarity.

4. The information processing program according to claim 3, wherein the display control unit displays an image expressing a directionality indicating the degree to which the design elements are incorporated into the design.

5. The information processing program according to claim 1, wherein the display control unit displays at least one of the following on a map configured with axes indicating the degree of meaning of the second word based on the first similarity: the first word, the centroid of the coordinate values ​​of the first word on the map, and statistical values ​​based on the coordinate values.

6. The aforementioned computer, The information processing program according to claim 1, which functions as a second calculation unit that calculates a second similarity, which is the similarity between the meaning of the first word and the meaning of a third word, which is a word whose evaluation changes depending on the observer's experience.

7. The information processing program according to claim 6, wherein the display control unit displays the second similarity or the statistical value of the second similarity on an axis indicating the degree of novelty.

8. The aforementioned computer, It functions as a third calculation unit that quantifies the degree of each design element constituting a predetermined design image and calculates the degree of meaning of the second word corresponding to the quantified degree of the design element. The information processing program according to claim 1, wherein the display control unit displays, together with the presentation information, the degree of each design element constituting the predetermined design image on a map configured with axes indicating the degree of meaning of the second word, based on the degree of meaning of the second word.

9. The information processing program according to claim 8, wherein the display control unit displays at least one of the following on the map as presentation information: the first word based on the first similarity, the centroid of the coordinate values ​​of the first word on the map, and statistical values ​​based on the coordinate values.

10. The aforementioned computer, This unit functions as a second calculation unit that calculates a second similarity, which is the similarity between the meaning of the first word and the meaning of a third word, a word whose meaning changes depending on the observer's experience. The information processing program according to claim 8, wherein the display control unit displays the second similarity or the statistical value of the second similarity and the degree of novelty in the design elements constituting the predetermined design image on an axis indicating the degree of novelty.

11. The aforementioned computer, It functions as a fourth calculation unit that calculates the degree of agreement between the coordinate value of the first word on the map or the centroid of the coordinate value of the first word and the coordinate value of the degree of each design element constituting the predetermined design image based on the degree of meaning of the second word or the centroid of the coordinate value of the degree of the design element. The information processing program according to claim 9 or 10, wherein the display control unit displays the degree of matching on the display unit.

12. An extraction unit that extracts a first word relating to the design requirements from a conversation for determining the design requirements, A first calculation unit calculates a first similarity score, which is the degree of similarity between the meaning of the first word extracted by the extraction unit and the meaning of a second word that expresses an impression evoked in the observer by the design element or a physiological phenomenon caused in the observer. A determination unit determines presentation information relating to the design element for realizing the impression or physiological phenomenon expressed by the second word whose first similarity calculated by the first calculation unit is equal to or greater than a predetermined value, A display control unit that displays the presentation information determined by the determination unit on the display unit, An information processing device equipped with the following features.

13. An extraction step of extracting a first word relating to the design requirements from a conversation for determining the design requirements, A first calculation step involves calculating a first similarity score, which is the degree of similarity between the meaning of the first word extracted in the extraction step and the meaning of a second word that expresses an impression evoked in the observer or a physiological phenomenon caused in the observer by the design element. A decision step to determine presentation information relating to the design element for realizing the impression or physiological phenomenon expressed by the second word whose first similarity calculated in the first calculation step is equal to or greater than a predetermined value, A display control step in which the presentation information determined in the decision step is displayed on the display unit, Information processing methods including

Images