Information processing device, method, program and system

Abstract

We can provide a detailed analysis of viewing time over a specified period. [Solution] The program causes the processor to execute an acquisition step, a first calculation step, a second calculation step, and a presentation step. In the acquisition step, first viewing data, which is data collected in conjunction with the viewing of broadcast recipients, is acquired by using a broadcast receiver connected to the Internet. In the first calculation step, based on the first viewing data, the difference between the ideal viewing rate, calculated using the number of viewers who left as a predetermined value and the number of viewers who entered as a measured value, and the actual measured viewing rate is calculated for a predetermined period of time. In the second calculation step, the difference is divided by a predetermined length of time, and then further divided by the actual measured viewing rate to calculate an evaluation value, which is the degree of viewer outflow per unit time for a predetermined period of time. In the presentation step, the evaluation value is presented to the user.

Claims

1. A program to be executed by a computer having a processor and memory, wherein the program is to be executed by the processor, The acquisition step involves obtaining first viewing data, which is data collected in conjunction with the viewing of a broadcast receiver by using a broadcast receiver connected to the Internet, Based on the first viewing data, for a predetermined period of time, The ideal viewership rating is calculated by fixing the number of viewers who left the network at a predetermined value and using the number of viewers who entered the network as an actual measured value. Actual measured viewership ratings, The first calculation step is to calculate the difference, A second calculation step involves dividing the difference by the predetermined time length and then dividing it again by the measured viewership rating to calculate an evaluation value, which is the degree of viewer attrition per unit time for the predetermined time; A presentation step in which the aforementioned evaluation value is presented to the user, A program that executes the command.

2. The predetermined time is either the time for each program or the time for each component of the program. The program according to claim 1.

3. The acquisition step further acquires the attributes of the broadcast recipient, The first calculation step calculates the difference between the ideal viewership rating and the measured viewership rating for a predetermined time period, based on the first corrected data calculated by correcting the first viewing data based on the attributes. The program according to claim 1 or claim 2.

4. The acquisition step further acquires second viewing data, which is data collected in connection with the viewing of the broadcast recipient without using the broadcast receiver connected to the Internet. The first calculation step calculates the difference between the ideal viewership rating and the measured viewership rating for a predetermined time period, based on the second corrected data calculated by correcting the first viewership data based on the second viewership data. The program according to claim 1 or claim 2.

5. An information processing apparatus comprising a control unit and a storage unit, wherein the control unit is The acquisition step involves obtaining first viewing data, which is data collected in conjunction with the viewing of a broadcast receiver by using a broadcast receiver connected to the Internet, Based on the first viewing data, for a predetermined period of time, The ideal viewership rating is calculated by fixing the number of viewers who left the network at a predetermined value and using the number of viewers who entered the network as an actual measured value. Actual measured viewership ratings, The first calculation step is to calculate the difference, A second calculation step involves dividing the difference by the predetermined time length and then dividing it again by the measured viewership rating to calculate an evaluation value, which is the degree of viewer attrition per unit time for the predetermined time; A presentation step in which the aforementioned evaluation value is presented to the user, An information processing device that performs the following actions.

6. A method to be performed on a computer comprising a processor and memory, wherein the processor The acquisition step involves obtaining first viewing data, which is data collected in conjunction with the viewing of a broadcast receiver by using a broadcast receiver connected to the Internet, Based on the first viewing data, for a predetermined period of time, The ideal viewership rating is calculated by fixing the number of viewers who left the network at a predetermined value and using the number of viewers who entered the network as an actual measured value. Actual measured viewership ratings, The first calculation step is to calculate the difference, A second calculation step involves dividing the difference by the predetermined time length and then dividing it again by the measured viewership rating to calculate an evaluation value, which is the degree of viewer attrition per unit time for the predetermined time; A presentation step in which the aforementioned evaluation value is presented to the user, How to do it.

7. An acquisition means for acquiring first viewing data, which is data collected in connection with the viewing of broadcasts by broadcast receivers connected to the Internet, Based on the first viewing data, for a predetermined period of time, The ideal viewership rating is calculated by fixing the number of viewers who left the network at a predetermined value and using the number of viewers who entered the network as an actual measured value. Actual measured viewership ratings, A first calculation means for calculating the difference, A second calculation means calculates an evaluation value, which is the degree of viewer attrition per unit time for the predetermined time, by dividing the difference by the predetermined time length and further dividing by the measured viewership rating. A means for presenting the aforementioned evaluation value to the user, A system that is equipped with [the following].

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