Information processing system, information processing device, program, and information processing method

Abstract

This invention provides an information processing system, information processing device, program, and information processing method for delivering content, including digital advertisements, outdoors. [Solution] An information processing system 10 comprises: an information processing device that stores attribute information relating to the user's attributes acquired by a user terminal 100 via a user information acquisition means installed in an application program stored in a user terminal owned by the user; a signage device which is a display device that is connected to the information processing device in a communicable manner, installed in any facility, and displays arbitrary content; and a beacon which is positioned in association with the signage device and transmits a signal containing arbitrary individual identification information. The system performs a receiving process to receive attribute information and individual identification information transmitted from the user terminal when the user terminal receives a signal transmitted by the beacon, and a distribution process to distribute arbitrary content to the signage device based on the attribute information and individual identification information received in the receiving process.

Description

Technical Field

[0001] The present invention relates to an information processing system, an information processing apparatus, a program, and an information processing method, and particularly to an information processing system, an information processing apparatus, a program, and an information processing method for distributing advertisement information.

Background Art

[0002] With the progress of digital technology and network environments, recent advertisements for advertising objects such as products and services have become widespread as so-called digital advertisements distributed as digital content on the Internet.

[0003] This type of digital advertisement has also become widespread in outdoor advertising. For example, a technique is known in which a digital advertisement corresponding to the attributes of a user is distributed to a digital signage device installed in a facility where an unspecified number of people gather, etc., to promote an increase in the advertising effect in outdoor advertising.

[0004] Patent Document 1 discloses a technique for collecting the browsing history of a website by a user terminal based on the terminal ID and cookie ID of the user terminal, while collecting the behavior history of the user terminal, determining the attributes of the user based on the collected browsing history and behavior history, and displaying information corresponding to the determined attributes on a digital signage.

Prior Art Documents

Patent Documents

[0005]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0006] By the way, if a method can be provided to deliver digital advertisements outdoors to a large number of advertisers, it would be convenient for advertisers because they would not need to build their own digital advertising delivery technology.

[0007] The present invention has been made in view of the above circumstances, and aims to provide an information processing system, information processing device, program, and information processing method that can provide a method for delivering content including digital advertisements outdoors. [Means for solving the problem]

[0008] To achieve the above objective, the information processing system according to the present invention comprises: an information processing device that stores attribute information relating to the user's attributes acquired by the user terminal via a user information acquisition means installed in an application program stored in the user terminal owned by the user; a display device that is communicably connected to the information processing device, installed in any facility, and displays arbitrary content; and a signal transmitting device that is arranged in association with the display device and transmits a signal including arbitrary individual identification information. The information processing device performs a receiving process to receive attribute information and individual identification information transmitted from the user terminal when the user terminal receives a signal transmitted by the signal transmitting device, and a distribution process to deliver arbitrary content relating to an advertiser to the display device based on the attribute information and individual identification information received in the receiving process.

[0009] According to this, a method can be provided that delivers content tailored to the user to a display device. For example, if the content is advertising information, the advertiser of that advertising information does not need to build the technology to deliver the advertising information themselves, and can focus on their own products and services.

[0010] In particular, since the display device can be deployed in any facility, it can provide a method for delivering user-friendly content outdoors.

[0011] The attribute information stored in the information processing device of this information processing system is obtained by the user terminal via the user information acquisition means when the application program is downloaded to the user terminal, and then transmitted to the information processing device.

[0012] If the information processing device of this information processing system does not receive attribute information and individual identification information, it will deliver information related to the download of the application program as content to the display device.

[0013] The information processing device in this information processing system receives location information acquired by the user terminal and stores the received location information in association with attribute information stored in the information processing device.

[0014] The attribute information processed by this information processing system includes at least one of the following: unique identification information assigned to the user terminal, the user's gender, the user's age, the user's occupation, and the user's family structure.

[0015] The display device of this information processing system may consist of a signage device, and the signal transmitting device may consist of a beacon.

[0016] To achieve the above objective, the information processing device according to the present invention includes a storage area in which attribute information relating to the user's attributes is stored via a user information acquisition means installed in an application program stored in a user terminal owned by the user. The device performs a receiving process to receive attribute information and individual identification information transmitted from the user terminal when the user terminal receives a signal including individual identification information of the signal transmitting device transmitted by the signal transmitting device, and a distribution process to distribute arbitrary content relating to an advertiser to a display device installed in any facility associated with the signal transmitting device, based on the attribute information and individual identification information received in the receiving process.

[0017] To achieve the above objective, the present invention provides an information processing device implemented by a computer, which has a storage area where attribute information relating to the user's attributes, acquired by the user terminal via a user information acquisition means installed in an application program stored in the user terminal owned by the user, is stored. The device performs a receiving process to receive attribute information and individual identification information transmitted from the user terminal when the user terminal receives a signal transmitted by the signal transmitter that includes individual identification information of the signal transmitter, and a distribution process to distribute arbitrary content relating to an advertiser to a display device installed in any facility associated with the signal transmitter, based on the attribute information and individual identification information received in the receiving process.

[0018] To achieve the above objective, the information processing method according to the present invention involves an information processing device implemented by a computer, which has a storage area where attribute information relating to the user's attributes, acquired by the user terminal via a user information acquisition means installed in an application program stored in the user terminal owned by the user, is stored. The device performs a receiving process to receive attribute information and individual identification information transmitted from the user terminal when the user terminal receives a signal transmitted by the signal transmitter that includes individual identification information of the signal transmitter, and a distribution process to distribute arbitrary content relating to an advertiser to a display device installed in any facility associated with the signal transmitter, based on the attribute information and individual identification information received in the receiving process. [Effects of the Invention]

[0019] This invention provides a method for delivering user-specific content to a display device. [Brief explanation of the drawing]

[0020] [Figure 1] This is a block diagram illustrating the general configuration of an information processing system according to an embodiment of the present invention. [Figure 2] This is a block diagram illustrating the general configuration of the information processing device of the information processing system according to this embodiment. [Figure 3] It is also a block diagram for explaining the outline of the functions of the information processing apparatus of the information processing system according to the present embodiment. [Figure 4] It is also a diagram for explaining the outline of the attribute information processed in the information processing system according to the present embodiment. [Figure 5] It is also a diagram showing an example of the advertisement information processed in the information processing system according to the present embodiment. [Figure 6] It is also a flowchart for explaining the outline of the processing of the information processing system according to the present embodiment. [Figure 7] It is also a diagram for explaining the outline of the configuration of the user terminal accessible to the information processing system according to the present embodiment. [Figure 8] It is also a diagram for explaining the outline of the configuration of the application program stored in the user terminal accessible to the information processing system according to the present embodiment. [Figure 9] It is also a diagram for explaining the outline of the functions of the user terminal accessible to the information processing system according to the present embodiment.

Embodiments for Carrying Out the Invention

[0021] Next, based on FIGS. 1 to 9, an information processing system according to an embodiment of the present invention will be described.

[0022] First, prior to the description of the information processing system, the outline of the configuration of the user terminal accessible to the information processing system of the present embodiment will be described based on FIGS. 7 to 9.

[0023] In the present embodiment, the user terminal is implemented by a smartphone, which is a portable information terminal. However, it may be implemented by any information processing terminal such as a tablet computer, a desktop computer, or a notebook computer.

[0024] Figure 7 is a block diagram illustrating the general configuration of the user terminal. As shown in the figure, the user terminal 100 mainly comprises a control unit 101, a display 102, and sensors 103.

[0025] In this embodiment, the control unit 101 controls the display 102, sensors 103, and other parts of the user terminal 100, and is composed of, for example, a processor, memory, storage, and a transmitting / receiving unit.

[0026] In this embodiment, the control unit 101 stores various application programs, including an application program that can access the information processing system.

[0027] In this embodiment, the display 102 displays various screen interfaces of the application program executed on the user terminal 100.

[0028] This display 102 is a so-called touch panel that accepts information input by contact with the display surface, and is implemented using various technologies such as resistive touch and capacitive touch.

[0029] In this embodiment, information for operating the application program is input via the display 102. This information is input based on arbitrary actions by the user on the display 102 (for example, actions such as tapping or swiping the screen, or dragging and dropping icons displayed on the screen).

[0030] In this embodiment, the sensors 103 consist of various sensors such as a GPS sensor, a gyro sensor, a depth sensor, and an acceleration sensor, and acquire location information regarding the location where the user terminal 100 is located, as well as information regarding the orientation of the user terminal 100.

[0031] Based on location information and orientation information of the user terminal 100 acquired by these sensors 103, the behavioral history of the user who owns the user terminal 100 can be understood.

[0032] In this embodiment, the acquired location information and information regarding the orientation of the user terminal 100 are transmitted by the transceiver unit constituting the control unit 101 to the information processing device described later.

[0033] Figure 8 is a diagram illustrating the schematic configuration of an application program stored in the user terminal 100 and accessible to the information processing system. In this embodiment, the application program 110 is provided to the user, who is a consumer, by a business operator such as a company, and is assumed to provide information for the purpose of promoting products and services offered by that business operator to the user.

[0034] In this embodiment, the application program 110 is equipped with an SDK 111, which is a means for acquiring user information. In this embodiment, the SDK 111 is pre-installed in the application program 110 by a service provider that provides services using an information processing system, as described later.

[0035] This SDK 111 acquires attribute information, described later, regarding the user's attributes that the user enters when downloading the application program 110 to the user terminal 100, and transmits it to the information processing device. It also receives signals transmitted by beacons, described later, and upon receiving these signals, transmits the attribute information stored in the user terminal 100 to the information processing device.

[0036] Figure 9 is a block diagram illustrating the general functions of the user terminal 100. As shown in the figure, the user terminal 100 includes an acquisition processing unit 200 and a transmission processing unit 201, and these acquisition processing unit 200 and transmission processing unit 201 are realized by the execution of an application program 110 stored in the control unit 101.

[0037] In this embodiment, the acquisition processing unit 200 performs a process to acquire attribute information, and the transmission processing unit 201 performs a process to transmit the attribute information acquired by the acquisition processing unit 200 to the information processing device.

[0038] Next, an outline of the configuration of the information processing system according to this embodiment will be described.

[0039] Figure 1 is a block diagram illustrating the general configuration of the information processing system according to this embodiment. As shown in the figure, the information processing system 10 mainly comprises an information processing device 20, a signage device 30 which is a display device, a beacon 40 which is a signal transmitting device, and a motion sensor 50. The information processing device 20, the signage device 30, and the motion sensor 50 are connected to each other via a network N such as the Internet, while the beacon 40 is associated with the signage device 30 and constitutes part of the information processing system 10.

[0040] In this embodiment, the information processing device 20 is managed by a service provider 1 that provides services using the information processing system 10, and the signage device 30, beacon 40, and motion sensor 50 are deployed in any facility 2A.

[0041] In particular, in this embodiment, it is assumed that the signage device 30, beacon 40, and motion sensor 50 are installed in the toilet of facility 2A, but the embodiment is not limited to this.

[0042] In this embodiment, it is assumed that facility 2A is managed by advertiser 2, a business that provides any product or service to user 3, a consumer, while utilizing a service using information processing system 10 provided by business operator 1.

[0043] On the other hand, facility 2A is not necessarily managed by advertiser 2, but may also be managed by a different business operator (presumably a business operator that provides any product or service to user 3).

[0044] In this case, the business operator other than advertiser 2 may be another advertiser using the service provided by business operator 1 using the information processing system 10, or it may not be an advertiser at all.

[0045] In this embodiment, the user terminal 100 is configured to access the information processing device 20 of the information processing system 10 via the network N and is owned by user 3.

[0046] In this embodiment, the service using the information processing system 10 is a service that distributes advertising information from various advertisers to the signage device 30.

[0047] In this embodiment, advertiser 2 may be multiple different businesses or a single business. If advertiser 2 is multiple different businesses, facility 2A managed by advertiser 2 may be an office (including branches, stores, etc.) managed by each business, or if advertiser 2 is a single business, it may be each of that business's offices (including each branch, store, etc.).

[0048] Advertiser 2 is presumably a business that provides facilities such as entertainment facilities or restaurants to User 3 as Facility 2A, but is not limited to these. It could also be a business that provides Facility 2A to User 3 as a store selling any product, or a business that provides any product or service to User 3.

[0049] Next, we will describe the specific configuration of each part of the information processing system 10.

[0050] For the sake of convenience in explaining this embodiment, the signage device 30, beacon 40, and motion sensor 50 will be described first, followed by a description of the configuration of the information processing device 20.

[0051] The signage device 30 mainly comprises a control unit and a display. The control unit controls the display and other parts of the signage device 30, and is composed of, for example, a processor, memory, storage, and a transmitting / receiving unit.

[0052] The display shows any content, including moving images and still images. In this embodiment, the content displayed is advertising information containing advertisements for products or services offered by advertiser 2.

[0053] The beacon 40 is an information transmitting device that utilizes low-power short-range wireless communication (BLE: Bluetooth Low Energy). In this embodiment, it transmits signals within a radius of several meters to several tens of meters. In this embodiment, the signals transmitted by the beacon 40 include a beacon ID, which is individual identification information unique to each beacon 40 and is assigned to each beacon 40.

[0054] In this embodiment, the beacon 40 is positioned in association with the signage device 30. That is, the beacon 40 is associated with any signage device 30 by being positioned in close proximity to the signage device 30 or by being positioned integrally with the signage device 30.

[0055] The motion sensor 50 emits a detection signal when it detects a person. In this embodiment, when a user 3 enters the toilet in facility 2A where the motion sensor 50 is located, it generates a detection signal and transmits it to the information processing device 20.

[0056] In this embodiment, the information processing device 20 is implemented by, for example, a desktop or notebook computer.

[0057] Figure 2 is a block diagram illustrating the general configuration of the information processing device 20. As shown in the figure, the information processing device 20 mainly comprises a processor 21, memory 22, storage 23, a transmitting / receiving unit 24, and an input / output unit 25, which are electrically connected to each other via a bus 26.

[0058] The processor 21 is an arithmetic unit that controls the operation of the information processing device 20, controls the transmission and reception of data between each element, and performs processing necessary for the execution of application programs.

[0059] In this embodiment, the processor 21 is, for example, a CPU (Central Processing Unit), and it executes the application program loaded into the memory 22 described below to perform each process.

[0060] Memory 22 is implemented by main memory, which consists of volatile memory devices such as DRAM (Dynamic Random Access Memory).

[0061] This memory 22 is used as a workspace for the processor 21, while also storing the BIOS (Basic Input / Output System) and various configuration information that are executed when the information processing device 20 starts up.

[0062] Storage 23 stores data used for various processes by application programs and the like.

[0063] The transmitting / receiving unit 24 connects the information processing device 20 to the network N. This transmitting / receiving unit 24 may support wireless communication standards such as Wi-Fi, or it may be equipped with a short-range communication interface such as Bluetooth® or BLE (Bluetooth Low Energy).

[0064] The input / output unit 25 is connected to information input devices such as keyboards and mice, and output devices such as displays, as needed. In this embodiment, a keyboard, mouse, and display are connected, respectively.

[0065] The bus 26 transmits, for example, address signals, data signals, and various control signals between the connected processor 21, memory 22, storage 23, transceiver 24, and input / output unit 25.

[0066] In this embodiment, the information processing device 20 may be logically implemented in a cloud environment.

[0067] Figure 3 is a block diagram illustrating the general functions of the information processing device 20. As shown in the figure, the information processing device 20 comprises an input receiving unit 20a, an attribute information storage unit 20b, a detection signal receiving unit 20c, a receiving processing unit 20d, an association processing unit 20e, an advertising information storage unit 20f, a selection processing unit 20g, and a distribution processing unit 20h.

[0068] The input receiving unit 20a, detection signal receiving unit 20c, receiving processing unit 20d, association processing unit 20e, selection processing unit 20g, and distribution processing unit 20h are realized by executing a program stored in memory 22 with the processor 21, while the attribute information storage unit 20c and advertising information storage unit 20f are realized by partitioning the storage area of ​​storage 23.

[0069] In this embodiment, the input receiving unit 20a performs a process to receive user 3 attribute information that is entered when the application program 110 is downloaded to the user terminal 100, and the received attribute information is stored in the attribute information storage unit 20b.

[0070] Figure 4 is a diagram illustrating the general structure of attribute information. As shown in the diagram, attribute information consists of various pieces of information about user 3's attributes, such as advertising ID, gender, age group, occupation, and family structure.

[0071] In this embodiment, the advertising ID is a UUID (Universally Unique Identifier), which is a unique identifier assigned to each individual user terminal 100, and this advertising ID is associated with advertising information described later.

[0072] The detection signal receiving unit 20c shown in Figure 3 receives the detection signal transmitted from the motion sensor 50. In this embodiment, it receives the detection signal detected by the motion sensor 50 when a user 3 enters the toilet in facility 2A.

[0073] In this embodiment, the receiving processing unit 20d performs the process of receiving attribute information (advertising ID) transmitted from the user terminal 100 when the user terminal 100 receives a signal transmitted by the beacon 40, and the beacon ID included in the signal transmitted by the beacon 40 (receiving processing).

[0074] Furthermore, in this embodiment, the receiving processing unit 20d performs the process of receiving location information of the user terminal 100 transmitted from the user terminal 100.

[0075] In this embodiment, the association processing unit 20e associates the location information acquired by the receiving processing unit 20d with the attribute information stored in the attribute information storage unit 20b and performs the process of storing it in the attribute information storage unit 20b as attribute information.

[0076] In other words, the association processing unit 20e performs a process to overwrite the attribute information stored in the attribute information storage unit 20b by associating location information with the attribute information stored in the attribute information storage unit 20b. As a result, the user 3's activity history is supplemented to the attribute information.

[0077] The advertising information storage unit 20f stores advertising information, which is the content displayed on the signage device 30. In this embodiment, the advertising information stored in the advertising information storage unit 20f includes various advertisements related to products or services offered by advertiser 2.

[0078] In this embodiment, this advertising information is stored in the attribute information storage unit 20c in association with the advertising ID of the attribute information stored therein. That is, according to the attribute information of each user 3, the same ID as the advertising ID of the attribute information is assigned to the advertising information, thereby associating advertising information suitable for each user 3.

[0079] Figure 5 shows an example of advertising information. If advertiser 2's business is, for example, a service that provides entertainment facilities to user 3, then the advertising information is expected to be a promotion related to advertiser 2's service, as shown in the figure.

[0080] Specifically, these may be direct promotions related to the service, such as advertising information AD1 and advertising information AD2 (for example, discounts on service fees for a certain period of time), or they may be indirect promotions, such as advertising information AD3, that encourage the download of an application program 110 related to advertiser 2's service, as shown in Figure 8.

[0081] In this embodiment, the selection processing unit 20g shown in Figure 3, when the receiving processing unit 20d receives attribute information transmitted from the user terminal 100 and the beacon ID included in the signal transmitted by the beacon 40, compares the received attribute information with the attribute information stored in the attribute information storage unit 20b and executes a process to select advertising information suitable for the user 3 who owns the user terminal 100 from the advertising information storage unit 20f.

[0082] For example, in Figure 4, when attribute information and a beacon ID are received from user terminal 100 of user 3 to whom advertising ID "A" is assigned, the advertising information to which advertising ID "A" is assigned (for example, advertising information AD1 shown in Figure 5) is selected based on a comparison between the received attribute information and the attribute information stored in the attribute information storage unit 20b.

[0083] Furthermore, in Figure 4, when attribute information and a beacon ID are received from the user terminal 100 of user 3 to whom advertising ID "D" is assigned, the advertising information to which advertising ID "D" is assigned (for example, advertising information AD2 shown in Figure 5) is selected based on a comparison between the received attribute information and the attribute information stored in the attribute information storage unit 20b.

[0084] On the other hand, if attribute information and beacon IDs are not received from any user terminal 100 of any user 3, the system selects advertising information (for example, advertising information AD3 shown in Figure 5) to which an arbitrary advertising ID has been assigned (or which no advertising ID has been assigned) based on the detection signal from the motion sensor 50.

[0085] In this embodiment, the distribution processing unit 20h performs the process of distributing the arbitrary advertising information selected by the selection processing unit 20g to the signage device 30 associated with the beacon 40 corresponding to the beacon ID contained in the signal transmitted by the beacon 40 (distribution processing).

[0086] When the distribution processing unit 20h distributes advertising information to the signage device 30, the distributed advertising information is displayed on the signage device 30.

[0087] Next, an overview of the processing of the information processing system 10 according to this embodiment will be described.

[0088] Figure 6 is a flowchart illustrating the general processing of the information processing system 10. For example, when user 3 enters the restroom of facility 2A, which is equipped with a signage device 30, a beacon 40, and a motion sensor 50, in step S1, the motion sensor 50 detects user 3.

[0089] When the motion sensor 50 detects user 3, the motion sensor 50 generates a detection signal and transmits the generated detection signal to the information processing device 20.

[0090] Here, the beacon 40 installed in the toilet of facility 2A is emitting a signal, and in step S2, when the user terminal 100 of user 3 who has entered the toilet of facility 2A receives the signal from the beacon 40, the user terminal 100 transmits attribute information (advertising ID) and beacon ID to the information processing device 20.

[0091] In the following step S3, the information processing device 20 receives the attribute information and beacon ID transmitted from the user terminal 100 (reception process). In step S4, the received attribute information is compared with the attribute information stored in the information processing device 20 to select advertising information suitable for user 3.

[0092] For example, as shown in Figure 4, user 3, who is assigned ad ID "A", is in their "20s", is a "student", and is "single". Therefore, ad information suitable for user 3 with these attributes (for example, ad information AD1 shown in Figure 5) is selected based on the ad ID assigned to that ad information.

[0093] For example, ad information AD1 is a promotion offering a discount every day for those who go to karaoke in the morning. Since this is suitable for user 3, who is a single student with relatively more free time, ad information AD1 is assigned the ad ID "A".

[0094] When an advertisement information AD1 suitable for user 3 is selected, in step S5, the selected advertisement information AD1 is delivered to the signage device 30 associated with the beacon 40 corresponding to the received beacon ID (delivery process).

[0095] When the selected advertising information AD1 is delivered to the signage device 30, the delivered advertising information AD1 is displayed on the signage device 30, so that user 3, who enters the restroom in facility 2A, will be able to view the advertising information AD1 that is appropriate for them.

[0096] On the other hand, if, in step S2, the user terminal 100 of user 3 who entered the toilet in facility 2A does not receive a signal from beacon 40, it is assumed that the application program 110 shown in Figure 8 has not been downloaded to user 3's user terminal 100.

[0097] In this case, in step S6, based on the detection signal from the motion sensor 50, an advertisement prompting user 3 to download the application program 110 (advertisement information AD3 shown in Figure 5) is selected, and in step S5, the selected advertisement information AD3 is delivered to the signage device 30.

[0098] When the selected advertising information AD3 is delivered to the signage device 30, the delivered advertising information AD3 will be displayed on the signage device 30, prompting user 3, who has entered the restroom in facility 2A, to download the application program 110.

[0099] By the way, when user 3 downloads the application program 110, location information of the user terminal 100 is sent to the information processing device 20 in real time. When the information processing device 20 receives the location information, it performs a process to overwrite the attribute information stored in the attribute information storage unit 20b by associating the location information with the attribute information stored in the attribute information storage unit 20b.

[0100] This is expected to improve the accuracy of selecting advertising information suitable for user 3, as user 3's behavioral history will be supplemented with attribute information.

[0101] In this way, we can provide advertiser 2 with a method for delivering advertising information suitable for user 3 to the signage device 30. As a result, advertiser 2 does not need to build its own advertising information distribution technology and can focus on its own products and services.

[0102] In particular, in this embodiment, since the signage device 30 is installed in any facility 2A, it is possible to provide advertisers 2 with a method for delivering advertising information suitable for users 3 as outdoor advertisements.

[0103] The present invention is not limited to the embodiments described above, and various modifications are possible without departing from the spirit of the invention.

[0104] In the above embodiment, we described a case in which the SDK 111 is installed in the application program that advertiser 2 provides to user 3, and advertiser 2's advertising information is delivered to the signage device 30. However, the embodiment is not limited to this case.

[0105] For example, a business operator (A) that provides any product or service to user 3 may have SDK 111 installed in an application program provided to user 3, and based on attribute information and beacon ID transmitted from the user terminal 100 where this application program is stored, a different business operator (B) may advertise the information displayed on the signage device 30.

[0106] In this case, the facility where the signage device 30 is installed may be a facility managed by business operator (A), a facility managed by business operator (B), or a facility managed by a different business operator from business operator (A) and business operator (B).

[0107] In the above embodiment, we described a case where content as advertising information (which is assumed to be image information) is displayed on a display device as a signage device 30. However, for example, the content may be audio information, and the display device may be a sound amplifier (speaker device) that outputs sound.

[0108] In the above embodiment, the case in which the information processing device 20 is logically implemented in a cloud environment was described, but the information processing device 20 may also be implemented by a computer deployed to the business operator 1. [Explanation of symbols]

[0109] 1 business operator 2. Advertisers 3 users 10 Information Processing Systems 20 Information Processing Devices 30. Signage devices (display devices) 40. Beacon (signal transmitter) 100 user terminals

Claims

1. An information processing device that stores attribute information relating to the user's attributes, which is acquired by the user terminal via a user information acquisition means installed in an application program stored on the user terminal owned by the user; A display device that is communicatively connected to the information processing device and installed in any facility, and which displays any content, The system comprises a signal transmitting device arranged in association with the display device and transmitting a signal containing arbitrary individual identification information, The aforementioned information processing device is When the user terminal receives the signal transmitted by the signal transmitting device, a receiving process is performed to receive the attribute information and individual identification information transmitted from the user terminal. A distribution process is performed to distribute arbitrary content to the display device based on the attribute information and individual identification information received in the reception process. Information processing system.

2. The attribute information stored in the information processing device is When the application program is downloaded to the user terminal, it is acquired by the user terminal via the user information acquisition means and transmitted to the information processing device. The information processing system according to claim 1.

3. The aforementioned information processing device is If the attribute information and individual identification information are not received, information regarding the download of the application program is distributed to the display device as content. The information processing system according to claim 1 or 2.

4. The aforementioned information processing device is The system receives location information acquired by the user terminal and stores the received location information in association with the attribute information stored in the information processing device. The information processing system according to claim 1 or 2.

5. The aforementioned attribute information is, The unique identification information assigned to the user terminal includes at least one of the user's gender, the user's age, the user's occupation, and the user's family structure. The information processing system according to claim 1 or 2.

6. The display device is composed of a signage device, and the signal transmitting device is composed of a beacon. The information processing system according to claim 1 or 2.

7. The system includes a storage area in which attribute information relating to the user's attributes, which is acquired by the user terminal via a user information acquisition means installed in an application program stored on the user terminal owned by the user, A receiving process that receives the attribute information and individual identification information transmitted from the user terminal when the user terminal receives a signal transmitted by the signal transmitting device that includes the individual identification information of the signal transmitting device, A distribution process that distributes arbitrary content to a display device installed in any facility associated with the signal transmitting device, based on the attribute information and individual identification information received in the reception process, An information processing device that performs the following actions.

8. An information processing device implemented by a computer has a storage area in which attribute information relating to the user's attributes, acquired by the user terminal via a user information acquisition means installed in an application program stored in the user terminal owned by the user, A receiving process that receives the attribute information and individual identification information transmitted from the user terminal when the user terminal receives a signal transmitted by the signal transmitting device that includes the individual identification information of the signal transmitting device, A distribution process that distributes arbitrary content to a display device installed in any facility associated with the signal transmitting device, based on the attribute information and individual identification information received in the reception process, A program that executes the command.

9. An information processing device implemented by a computer has a storage area in which attribute information relating to the user's attributes, which is acquired by the user terminal via a user information acquisition means installed in an application program stored in the user terminal owned by the user, A receiving process that receives the attribute information and individual identification information transmitted from the user terminal when the user terminal receives a signal transmitted by the signal transmitting device that includes the individual identification information of the signal transmitting device, A distribution process that distributes arbitrary content to a display device installed in any facility associated with the signal transmitting device, based on the attribute information and individual identification information received in the reception process, An information processing method that performs the following.

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