TV Metadata Utilization System

Abstract

To analyze a TV program broadcast in real time by statistical processing from TV metadata and predict which information actually leads to the purchase of a product.SOLUTION: A TV metadata utilization system is provided with POS data transmission means and / or TV metadata transmission means for transmitting POS data 2 and / or TV metadata 5 to a database 15 of a service providing server 3 in real time via a communication line, and an information analysis C for inferring, if the POS data of a product increases, an in-program broadcast of the product from the TV metadata by statistical processing based on each index data 6 including seasonal factors, audience rate, performers, program titles, broadcasting stations, broadcasting time zones, and length of referral time, depending on an information system of the service providing server, and for analyzing how the product sold at a store is affected by the TV program.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a TV metadata utilization system for analyzing the effectiveness of commercials in real time by statistical processing of POS data and TV metadata. [Background technology]

[0002] Conventionally, the contents of TV programs are stored in a text database. In other words, information about the TV program, and information about the products, tourist spots, stores, music, and celebrities featured in the commercials are constantly recorded in the database and saved as TV metadata.

[0003] As a result, the vast amount of information released from TV metadata and commercial information is integrated with information sources to conduct secondary research, and information on products, tourist destinations, stores, music, celebrities, etc. introduced on TV is provided as secondary metadata to Internet and mobile sites, such as online shopping sites, travel sites, gourmet information sites, music sites, and other online services, allowing users to instantly search these sites. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] None Summary of the Invention [Problem to be solved by the invention]

[0005] However, it was unclear which information about TV programs and products advertised in commercials actually led to purchases.

[0006] Therefore, the present invention has been devised in consideration of the various conventional circumstances described above, and has an object to provide a TV metadata utilization system that analyzes TV program broadcasts in real time by statistical processing of POS data and TV metadata, and predicts (determines) which information from the TV metadata actually led to the purchase of a product. [Means for solving the problem]

[0007] In order to solve the above-mentioned problems, the present invention is characterized by comprising: a POS data transmission means for transmitting POS data of a product purchased by a user who has watched a TV program broadcast at a store using a card or mobile terminal from a data transmission unit of a store terminal via a network to a network communication control unit of a service providing server in real time via a communication line; a TV metadata transmission means for transmitting TV metadata, which is updated and accumulated as necessary regarding the product featured in the TV program broadcast, to a database of the service providing server in real time via a communication line; and an information analysis means for, when the POS data of the product increases, the service providing server performs analysis on an operation unit and display unit of the service providing server using statistical processing based on each index data including at least one of seasonal factors, audience rating, performer, program title, broadcast station, broadcast time, and introduction time length, determining from the TV metadata whether the product was broadcast within the program, and analyzing how the product sold in the store was influenced by the TV program.

[0008] The information analysis means links the service providing server with the tweet information about the product, thereby analyzing how the product sold in the store was influenced by the TV program. Effect of the Invention

[0009] According to the present invention, it is possible to provide a TV metadata utilization system that analyzes TV program broadcasts in real time using statistical processing of POS data and TV metadata, and predicts (determines) which information from the TV metadata actually led to the purchase of a product. [Brief description of the drawings]

[0010] [Figure 1] 1 is a diagram illustrating a TV metadata utilization system showing one embodiment of the present invention. [Diagram 2] (a) and (b) show the results of an analysis that explains the increase in references to the ingredients corned beef hash and coconut oil on a TV program, the number of tweets after the program, and sales. [Diagram 3] 2 is a block diagram showing an example of communication between a service providing server, a store terminal, and a broadcast station terminal via a network. FIG. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A TV metadata utilization system according to an embodiment of the present invention will be described in detail below with reference to the accompanying drawings.

[0012] In this embodiment, as shown in Figures 1 and 3, a user P is interested in the performers, the music played, the product R displayed on the screen, and the features of the product R in a TV program commercial broadcast Q. For example, when the user P finds a food or dish that he or she likes, he or she may want to buy or try it.

[0013] For example, a user P sees an advertisement in a commercial broadcast Q claiming that canned mackerel, which is a product R, lowers neutral fat levels, and goes shopping at a store S, such as a supermarket, and buys the canned mackerel. When a user P buys a canned mackerel at store S with a card 1, the POS data is read by a scanner 11 in a store terminal 10, and the POS data 2 of the product R is sent in real time by a POS data sending means A from a data sending unit 12 in the store terminal 10 via a network NW to a network communication control unit 13 in a service providing server 3 via a communication line. Note that instead of the card 1, a mobile terminal (typically a smartphone) may be used.

[0014] In the information system of the service providing server 3, the POS data is sent to and stored in a database 15 under the control of a CPU 14. The service providing server 3 is provided with an operation unit 16 and a display unit 17.

[0015] Meanwhile, TV metadata 5, which is updated and accumulated as needed, for example, information about each product R featured in a CM broadcast Q of a TV program, such as information about a certain product R being introduced by a specific performer (celebrity) on what date and month of what year, is sent in real time from the data transmitter 21 of the broadcasting station terminal 20 by the TV metadata transmission means B via the network NW to the network communication control unit 13 of the service providing server 3 via a communication line. Then, under the control of the CPU 14, it is stored in the database 15.

[0016] When the POS data 2 of the product R suddenly increases, the information analysis means C performs analysis on the operation unit 16 and the display unit 17 by statistical processing based on each index data 6 including seasonal factors, audience ratings, performers, program title, broadcasting station, broadcast time, and introduction time length by the service providing server 3, determines the commercial broadcast Q of the product R from the TV metadata 5 stored in the information system database 15, and analyzes how the product R sold at the storefront S was influenced by the TV program.

[0017] For example, the system automatically collects information in real time for reasons such as seasonal factors like summer, high viewer ratings, the high credibility (influence) of a particular performer, a particular program title, broadcast on NHK, the time slot being during evening shopping hours, being featured on a TV program, the length of the feature being 5 minutes, etc., and then quantifies and analyzes why the product sold well.

[0018] In this way, data is linked to what triggered the increase in sales this week for items that had sales the previous day. By linking with POS data2 and automatically collecting data in real time, it is possible to predict why product R is selling well, and encourage store S to stock product R.

[0019] As a result of the analysis, as shown in Figure 2(a), when a certain product from a certain prefecture was introduced on a program, the number of tweets about the certain product increased sharply after the broadcast, and online sales increased.

[0020] In addition, as shown in Figure 2(b), a certain product was introduced in the latest diet special of the program, and after the broadcast, the number of tweets about the certain product increased sharply, and the product became the number one selling product online.

[0021] By linking the information system with tweet information in this way, it is possible to predict (determine) which information from TV metadata actually led to the purchase of a product. [Explanation of symbols]

[0022] A POS data transmission method B. TV Metadata Transmission Means C Information analysis means P User Q CM Broadcast S store R product NW Network 1 Card 2. POS data 3 Service provider server 5 TV Metadata 6. Data for each indicator 10 Store terminal 11. Scanner 12 Data transmission section 13 Network communication control section 14 CPU 15 Information Systems Database 16 Control section 17 Display 20 Broadcasting station terminal 21 Data transmission unit

Claims

[Claim 1] a POS data transmission means for transmitting POS data of products purchased by a user who has watched the TV program at a store using a card or a mobile terminal from a data transmission unit of a store terminal via a network to a network communication control unit of a service providing server in real time via a communication line; a TV metadata transmission means for transmitting TV metadata, which is updated and accumulated as information about the product featured in the TV program, to a database of the service providing server in real time via a communication line; an information analysis means for, when the POS data of the product increases, identifying a commercial for the product related to the increased POS data from the TV metadata, and for quantifying, for each index data, why the product sold well based on each index data including at least one of seasonal factors, audience rating, performer, program title, broadcasting station, broadcasting time slot, and length of introduction time; a means for associating information on what triggers an increase in the POS data related to the product from each of the index data quantified by the information analysis means with the product; A TV metadata utilization system comprising:

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