Information provision system

Abstract

The object of the present invention is to provide an information providing system capable of increasing a user's purchasing motivation. [Solution] The information provision system includes a signage device that displays regular content including product images and text information related to the products, and a terminal device that transmits user identification information.When the signage device receives the identification information from the terminal device, it switches the regular content to custom content tailored to the user, and the custom content includes the same text information as the regular content, and the product image has been changed based on user preference information obtained based on the identification information.

Description

[Technical field]

[0001] The present invention relates to an information providing system that provides information such as signage used in stores and the like. [Background technology]

[0002] Conventionally, information provision systems such as signage systems that install display devices in facilities such as stations or stores to transmit information such as advertisements or news have been known. Methods for improving users' purchasing motivation using signage systems have also been proposed. For example, Patent Document 1 proposes detecting a mobile terminal within a specified distance from a signage device, and outputting special offer information associated with the signage if the time spent within the range of the mobile terminal is equal to or longer than a set time. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2022-53502 Summary of the Invention [Problem to be solved by the invention]

[0004] In a normal signage device, the content to be displayed and the display time are determined by the content distributor. Therefore, if the displayed signage does not interest the user, the user will pass by without looking at the signage, and even if special information is provided as in Patent Document 1, the requirement for the stay time is not met, and it is not possible to increase purchasing motivation.

[0005] The present invention has been made to solve the above-mentioned problems, and has an object to provide an information providing system capable of increasing a user's willingness to purchase. [Means for solving the problem]

[0006] The information providing system according to the present invention includes a signage device that displays normal content including an image of a product and text information related to the product, a terminal device that transmits identification information of a user, A management server that manages user identification information, preference information, and product inventory, and an information acquisition device that acquires image information of the user; when the signage device receives identification information from the terminal device, the signage device switches normal content to custom content according to the user, the custom content includes the same text information as the normal content, and an image of a product is changed based on preference information of the user acquired based on the identification information; The preference information includes preference information of the user's family, and the custom content is modified based on the preference information of the family; The custom content includes product location information, and the location information differs depending on whether the product is in stock or not. When the product is in stock, the location information is information about the display location of the product in the store, and when the product is out of stock, the location information is information that guides the user to an EC site. The custom content is further changed according to the analysis result of the image information, the signage device transmits the analysis result of the image information to a management server, and the management server stores the analysis result of the image information as preference information, the product is clothing, the preference information includes a preferred length, a preferred silhouette, and important details regarding the clothing, and the important details include functionality or price of the clothing. . Effect of the Invention

[0007] According to the information providing system of the present invention, by displaying custom content including product images that have been changed based on the user's preference information, it is possible to increase the user's purchasing motivation. [Brief description of the drawings]

[0008] [Figure 1] 1 is a schematic configuration diagram of a signage system according to a first embodiment. [Diagram 2] 1 is an example of a sample product according to the first embodiment. [Diagram 3] 2 is an example of a packaged product according to the first embodiment. [Figure 4] 1 is a control block diagram of a signage system according to a first embodiment. [Diagram 5] 4 is a diagram showing a flow of content display in the signage system in accordance with the first embodiment. FIG. [Figure 6] 4 is an example of normal content displayed on the signage device according to the first embodiment. [Figure 7] 4 is an example of custom content displayed on the signage device according to the first embodiment. [Figure 8] 13 is a diagram showing an example of a changed custom content displayed on the signage device 1 according to the first embodiment. [Figure 9] FIG. 11 is a control block diagram of a signage system according to a second embodiment. [Figure 10] FIG. 11 is a diagram showing a flow of content display in the signage system according to the second embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] An information providing system according to an embodiment of the present invention will be described below with reference to the drawings. A signage system will be described below as an example of an information providing system. Note that in each drawing, the same or corresponding parts are given the same reference numerals, and their description will be omitted or simplified as appropriate. Furthermore, the shape, size, arrangement, etc. of the configurations shown in each drawing can be changed as appropriate within the scope of the present invention.

[0010] Embodiment 1 Fig. 1 is a schematic configuration diagram of a signage system 100 according to a first embodiment. The signage system 100 of the present embodiment provides signage in an apparel store that sells clothing. As shown in Fig. 1, the signage system 100 includes a signage device 1, a terminal device 2, and a management server 3. Fig. 1 shows an example in which one signage device 1 is provided, but the number of signage devices 1 may be two or more.

[0011] The signage device 1 is installed on a wall or shelf in an apparel store, and displays content related to clothing items. The terminal device 2 is a terminal device such as a tablet or smartphone carried by a user who comes to the store to shop. The terminal device 2 in this embodiment is a tablet mounted in a shopping cart and used as a POS terminal for registering and paying for products by the user. The signage device 1 and the terminal device 2 are capable of wireless communication via wireless LAN, infrared rays, Bluetooth (registered trademark), or the like.

[0012] Management server 3 has a POS server function for managing product information on products handled in the store and user information on users who use the store, and a content server function for managing content displayed on signage system 100. Signage device 1, terminal device 2, and management server 3 can communicate with each other via a network 200 such as the Internet, either wired or wirelessly.

[0013] First, a store in which the signage system 100 of the present embodiment is installed will be described. As shown in FIG. 1, the store in which the signage system 100 of the present embodiment is installed is divided into a shelf 5 on which sample products 50 are displayed and a shelf 6 on which packaged products 60 are displayed. The sample products 50 are products for users to check the feel and texture of the products and to try on, and one product for each type and size is hung on a hanger in an unpackaged state and displayed on the shelf 5. The packaged products 60 are products purchased by users, and are packaged in a package 61 and displayed on the shelf 6. The display method of the sample products 50 and the packaged products 60 is not limited to the example of FIG. 1. For example, the sample products 50 may be hung on a single hanger placed independently of the shelf 5.

[0014] Fig. 2 shows an example of a sample product 50 according to the first embodiment. As shown in Fig. 2, a tag 51 is attached to the sample product 50. In addition to product information such as the product name, price, and size that is typically found on a tag, the tag 51 also contains identification information 52 for linking the tag 51 to a packaged product 60. Furthermore, to prevent a user from accidentally purchasing the sample product 50, the tag 51 does not contain a barcode used for payment for the product.

[0015] FIG. 3 is an example of a packaged product 60 in the first embodiment. As shown in FIG. 3, the packaged product 60 is folded and packed in a package 61. At least a part of the package 61 is transparent or translucent. In addition to the packaged product 60, a specification sheet 62 is packed in the package 61. The specification sheet 62 is a substitute for the tag of the packaged product 60, and in addition to product information such as the product name, price, and size that are written on a general tag, identification information 63 for linking the packaged product 60 to the sample product 50 is written on the specification sheet 62. The identification information 63 is, for example, a shelf number, and a user tries on the sample product 50, and when purchasing the sample product 50, the user purchases the packaged product 60 having the same identification information 63 as the identification information 52 on the tag 51.

[0016] As described above, by separating the sample product 50 for trying on or for checking the texture, etc., from the packaged product 60 that is actually purchased, there are various advantages, as follows. First, after trying on the sample product 50, the customer can always purchase a new packaged product 60. This reduces the effort required of the store clerk to prepare a new product. Also, in stores that sell both food and clothing, customers may be reluctant to put unpackaged clothing in the same cart as food, but by using packaged products 60, this reluctance can be reduced.

[0017] Furthermore, in the past, when a store clerk puts out merchandise, it was necessary to take the time to unpack the simple packaging of the delivered merchandise, hang them on hangers and arrange them on the shelves, but in this embodiment, the packaged products 60 can be arranged on the shelves as they were when they were delivered. This significantly reduces the time required for putting out merchandise, and also reduces costs because hangers for display are no longer necessary. Also, because purchased items are packed in packages 61, there is less damage when they are returned. Furthermore, because it is possible to compress and display the merchandise, the number of merchandise that can be displayed on the shelves increases compared to the past, and the amount of stock can be seen at a glance.

[0018] Next, a description will be given of signage system 100 according to the present embodiment. Fig. 4 is a control block diagram of signage system 100 according to the first embodiment. As shown in Fig. 4, signage device 1 includes control device 11, storage device 12, communication device 13, display device 14, and operation device 15. Control device 11, storage device 12, and communication device 13 are configured as, for example, a set-top box, and control the display of content on display device 14.

[0019] The control device 11 is composed of a processor such as a CPU that executes a program stored in the storage device 12, a dedicated processing circuit such as an ASIC or an FPGA, or both. The control device 11 controls the display of content on the display device 14 according to the display information of the content stored in the storage device 12 and information received from the management server 3. The control device 11 also transmits information input via the communication device 13 and the operation device 15 to the management server 3.

[0020] The storage device 12 is composed of a volatile memory such as a RAM, a non-volatile memory such as a ROM, a HDD, a flash memory, or both, and stores the content downloaded from the management server 3 in association with the display information of the content. The storage device 12 also stores various programs executed by the control device 11 and various data required for executing the programs.

[0021] The communication device 13 communicates with the management server 3 via the network 200, and downloads content and content display information from the management server 3. In addition, the communication device 13 receives information transmitted from the terminal device 2, and transfers it to the management server 3.

[0022] The display device 14 is, for example, a liquid crystal display, and displays content under the control of the control device 11. The operation device 15 is a touch panel formed integrally with the display device 14, and receives input from the user.

[0023] The contents displayed on the signage device 1 of this embodiment include normal contents that are displayed according to a preset schedule, and custom contents that are displayed when a user carrying a terminal device 2 is near the signage device 1. These contents are created in advance as moving images or still images, provided to the signage device 1 from the management server 3, and stored in the storage device 12.

[0024] The normal content is, for example, an advertisement for a new product or information about seasonal recommended products, and is repeatedly displayed at a set time. The custom content is normal content customized based on user identification information transmitted from a terminal device 2 near the signage device 1. The content display information includes a display schedule for the normal content, layout information for each content, etc. The display information is provided by the management server 3 in association with each content.

[0025] The terminal device 2 comprises a control device 21, a storage device 22, a communication device 23, a display device 24, an operation device 25, and a reading device 26. The control device 21 is composed of a processor such as a CPU that executes a program stored in the storage device 22, a dedicated processing circuit such as an ASIC or FPGA, or both. The control device 21 registers an item read by the reading device 26 as an item to be purchased, settles the bill, and performs a settlement process for the settled item. The terminal device 2 of this embodiment accepts prepaid cards, Payment can be made by credit card, electronic money, or barcode. The storage device 22 is composed of a volatile memory such as a RAM, a non-volatile memory such as a ROM, a HDD, or a flash memory, or both, and stores various programs executed by the control device 21 and various data required for executing the programs.

[0026] The communication device 23 is a network interface that transmits and receives data via wireless communication with the signage device 1 and the management server 3. When a user logs in to the terminal device 2, the communication device 23 transmits information entered at the time of login to the management server 3 as user identification information. The communication device 23 also transmits the user identification information as a beacon at regular time intervals. When a product is registered in the terminal device 2, the communication device 23 transmits information about the registered product to the management server 3 as registration information, and when a payment is made by the user, the communication device 23 transmits information about the payment to the management server 3 as payment information.

[0027] The display device 24 is, for example, a liquid crystal display, and displays information on registered products, information on product adjustment and settlement, and notifications from the management server 3. The operation device 25 is, for example, a touch panel formed integrally with the display device 24. The operation device 25 is operated by the user to log in when starting to use the service, manually register products without barcodes, give payment instructions, select a payment method, and input information for payment (such as a PIN number).

[0028] The reading device 26 is a device that irradiates a laser scanning line onto a commodity and reads a barcode attached to the commodity. The commodity information read by the reading device 26 is transmitted to the control device 21. The reading device 26 may also include a card reader that reads information on a prepaid card or credit card, a scanner that reads information on electronic money or a barcode, or a camera.

[0029] The management server 3 includes a control device 31, a storage device 32, and a communication device 33. The control device 31 is configured with a processor such as a CPU that executes a program stored in the storage device 12, a dedicated processing circuit such as an ASIC or FPGA, or both. The management server 3 manages the content displayed on the signage device 1, user information related to users, and product information related to products in the store. Specifically, the control device 31 stores the registration information registered on the terminal device 2, settles and settles accounts, and extracts user preference information and inventory information.

[0030] The storage device 32 has a user information database 321, a product information database 322, and a content information database 323. In addition, in Fig. 4, "database" is abbreviated to "DB."

[0031] The user information database 321 stores user information including the identification information, name, address, and preference information of the user who uses the terminal device 2. The preference information is information indicating preferences regarding clothing, and includes information such as a favorite color (light or dark), a favorite length, a favorite silhouette, and important features (functionality, price, etc.). The preference information may also include information such as the user's age, sex, height, and build. This information is input by the user when registering as a member, and is stored in the user information database 321.

[0032] Product information database 322 stores product information on products in the store, registration information received from terminal device 2, and inventory information indicating the presence or absence of stock of each product in the store or the number of products in stock. The registration information includes information such as the product department (category), product code, product name, product quantity, and price. Content information database 323 stores normal content and custom content to be displayed on signage device 1, and display information of the content.

[0033] The communication device 33 communicates with the signage device 1 via the network 200, and provides content and content display information to the signage device 1. In addition, the communication device 33 transmits preference information and inventory information to the signage device 1 in response to a request from the signage device 1. Furthermore, the communication device 33 communicates with the terminal device 2 via the network 200, and transmits information related to the payment for registered products of the terminal device 2.

[0034] 5 is a diagram showing a flow of content display in signage system 100 according to embodiment 1. First, signage device 1 downloads the content and display information of the content from management server 3 (S1). The downloaded content and display information are stored in storage device 12 of signage device 1. Then, signage device 1 displays the normal content on display device 14 according to the display schedule of the display information (S2).

[0035] Fig. 6 is an example of normal content 140 displayed on signage device 1 according to embodiment 1. As shown in Fig. 6, normal content 140 includes normal image 141 of a product and text information 142 showing product information in text. Normal image 141 includes an image of clothing, which is the product, and a model wearing the clothing. The product information includes the product brand name, product name, product description, and price. The product description includes information such as the product's features, material, size options, and color options. Note that the product information may include information other than the above.

[0036] Returning to Fig. 5, when starting shopping, the user of terminal device 2 inputs the user's identification information into terminal device 2 (S3). Here, the user's membership number may be input as the identification information using operation device 25, or the identification information may be input by reading a membership card or prepaid card with reading device 26. Then, the identification information is transmitted from terminal device 2 at predetermined time intervals (S4).

[0037] When the terminal device 2 approaches the signage device 1, the signage device 1 receives the identification information transmitted from the terminal device 2 (S5). As an example, when the terminal device 2 transmits the identification information using Bluetooth (registered trademark), the signage device 1 receives the identification information when the distance between the terminal device 2 and the signage device 1 is within 10 m.

[0038] The signage device 1 transfers the identification information received from the terminal device 2 to the management server 3 (S6). If multiple terminal devices 2 are located near the signage device 1, the identification information of the terminal device 2 that is closest (has the strongest radio wave strength) is transferred to the management server 3. Upon receiving the identification information from the signage device 1, the management server 3 extracts user preference information corresponding to the identification information from the user information database 321 (S7), and transmits the extracted preference information to the signage device 1 (S8).

[0039] Based on the preference information received from management server 3, signage device 1 selects custom content stored in storage device 12 (S9), and switches the normal content displayed on display device 14 to the custom content (S10).

[0040] FIG. 7 is an example of the custom content 140A displayed on the signage device 1 according to the first embodiment. As shown in FIG. 7, the custom content 140A includes a custom image 141A of a product and text information 142 of product information. The text information 142 is the same as that of the normal content. The custom image 141A is obtained by changing the normal image 141 of the normal content 140 based on the preference information. For example, if the user prefers dark colors in the preference information, the color of the clothes in the custom image 141A is changed to a darker color than the color of the clothes in the normal image 141 among the colors being developed, as shown in FIG. 7. In addition, the age, sex, height, and physique of the model in the custom image 141A are changed according to the age, sex, height, and physique of the user included in the preference information. In this way, in the custom content 140A, the displayed product and product information are the same as those in the normal content 140, and only the image of the product is customized, so that the attention of the user can be attracted to the product that the store wants to sell.

[0041] If the user's preferred length, silhouette, important details, etc. are set in the preference information, the product displayed in customized content 140A may be changed from the product displayed in normal content 140. In this case, not only custom image 141A in customized content 140A but also text information 142 of the product information are changed to that of the customized product. Here, for example, information related to length and silhouette is linked to the product code, and a product with a product code corresponding to the preference information is selected and displayed as customized content 140A.

[0042] Returning to Fig. 5, it is determined whether operation device 15 of signage device 1 has been operated (S11). Here, it is determined whether operation device 15 of signage device 1, which is configured as a touch panel, has been touched by a user. If operation device 15 has not been operated (S11: NO), the display of custom content 140A continues.

[0043] On the other hand, if the operating device 15 has been operated (S11: YES), the signage device 1 transmits to the management server 3 a stock confirmation request for the product currently displayed on the display device 14 (S12). Upon receiving the stock confirmation request from the signage device 1, the management server 3 extracts stock information for the corresponding product from the product information database 322 (S13) and transmits the information to the signage device 1 (S14).

[0044] The signage device 1 changes the custom content based on the stock information received from the management server 3 (S15). Fig. 8 shows an example of changed custom content 140B displayed on the signage device 1 according to the first embodiment. Fig. 8(a) shows an example of a display when the product is in stock, and Fig. 8(b) shows an example of a display when the product is out of stock. Custom content 140B includes product position information 143 according to the stock.

[0045] 8(a), when a product is in stock, the shelf number on which the product is displayed is displayed as product location information 143. The shelf number is identification information 63 described on a specification sheet 62 of a packaged product 60.

[0046] On the other hand, as shown in Fig. 8(b), if the product is out of stock, a two-dimensional code for directing the user to an EC site is displayed as product location information 143. In this way, by displaying product location information 143 according to stock in custom content 140B, it is possible to provide information for purchasing the product to customers who show an interest in the signage. This can increase the user's purchasing opportunities.

[0047] As described above, in the signage system 100 of this embodiment, the displayed content can be switched based on the preference information of a user near the signage device 1. This makes it possible to provide an image of the product when the user actually uses (wears) it, thereby improving the user's motivation to purchase. It also makes it possible to reduce the effort required for store clerks to switch content depending on the user.

[0048] 5 are not essential and can be omitted. In this case, operation device 15 of signage device 1 does not have to be a touch panel integrally configured with display device 14. Alternatively, signage device 1 may not have an operation device 15.

[0049] Embodiment 2 A second embodiment will now be described. Fig. 9 is a control block diagram of a signage system 100A according to the second embodiment. As shown in Fig. 9, the signage system 100A of the present embodiment differs from the first embodiment in that it includes an information acquiring device 4 in addition to a signage device 1, a terminal device 2, and a management server 3. Note that the information acquiring device 4 may be configured separately from the signage device 1, or may be configured as a part of the signage device 1.

[0050] The information acquisition device 4 is attached to the display device 14 of the signage device 1 and is a device that acquires information about people in front of the display device 14. The information acquisition device 4 is, for example, a camera that captures images of people, or a LiDAR (Light Detection And Ranging) that acquires data such as people's movements and rough body sizes, or a combination of these. The information acquisition device 4 is connected to the signage device 1 so as to be able to communicate with it by wire or wirelessly, and the image information acquired by the information acquisition device 4 is output to the control device 11 of the signage device 1.

[0051] FIG. 10 is a diagram showing a flow of content display in signage system 100A according to embodiment 2. The content shown in FIG. 10 is displayed in parallel with the content displayed in FIG. 5. As shown in FIG. 10, first, similarly to embodiment 1, signage device 1 downloads the content and display information of the content from management server 3 (S1). The downloaded content and display information are stored in storage device 12 of signage device 1. Then, signage device 1 displays normal content on display device 14 according to the display schedule of the display information (S2).

[0052] Then, the information acquiring device 4 acquires image information of a person in front of the signage device 1 (S20). The image information acquired by the information acquiring device 4 is transmitted to the signage device 1 (S21). The signage device 1 analyzes the image information received from the information acquiring device 4 (S22). Here, the signage device 1 analyzes the image information using a known image recognition technology, and detects the color or shape of the person's clothes in the image, or the person's age, sex, physique, etc.

[0053] Then, based on the analysis result of the image information, signage device 1 selects custom content stored in storage device 12 (S23), and switches the normal content displayed on display device 14 to the custom content (S24). That is, in this embodiment, image information of a person acquired by information acquisition device 4 is analyzed, and the analysis result is used as preference information of the user. For example, if the analysis result of the image information shows that the user is wearing dark-colored clothes, the color of the clothes in custom image 141A is changed to a darker color than the color of the clothes in normal image 141 as shown in FIG. 7. Also, the age, sex, height, and physique of the model in custom image 141A are changed according to the age, sex, height, and physique of the person in the analysis result of the image information. Thereafter, the same processes as those in S11 to S15 of the first embodiment shown in FIG. 5 are performed.

[0054] As described above, in the signage system 100A of this embodiment, preference information can be acquired from an image of a user near the signage device 1, and the displayed content can be switched. This makes it possible to provide an image of the product when the user actually uses (wears) it, even for a user whose preference information is not stored in the management server 3, thereby improving the user's motivation to purchase. It also makes it possible to reduce the effort required for store clerks to switch content depending on the user.

[0055] In addition, in the signage system 100A of the present embodiment, the terminal device 2 may be omitted, and only content display may be performed based on information acquired by the information acquiring device 4. In the above embodiment, the information acquiring device 4 acquires image information of people in front of the signage device 1A, but the information acquired by the information acquiring device 4 is not limited to this. For example, the information acquiring device 4 may be attached to a wall of a store or the like, and detect people flow information indicating the movement of people within the store. In this case, the signage device 1 analyzes the people flow information received from the information acquiring device 4, and switches the content to be displayed on the display device 14.

[0056] For example, based on the people flow information, the signage device 1 measures the distance between a person and a product, determines whether a person has touched a product, or measures the time that a person stays near a product. Then, based on the analysis result of the people flow information, the signage device 1 selects custom content stored in the storage device 12 and switches the normal content displayed on the display device 14 to the custom content. In this case, the custom content is content related to a product based on the analysis result. For example, content related to a product close to a person, content related to a product touched by a person, or content related to a product where a person has stayed for a longer time than a reference time is displayed as the custom content.

[0057] The above is a description of the embodiments, but the above embodiments can be modified and combined. For example, in the above embodiments, the signage systems 100 and 100A have been described as an example of an information providing system, but the present invention is not limited to this and can be applied to a system that displays information other than signage. Furthermore, the signage device 1 is not limited to the above embodiments and may be a device that displays information other than signage. Furthermore, the signage device 1 may be configured integrally with the terminal device 2. In this case, the terminal device 2 has the functions of the signage device 1, and the normal content and custom content of the above embodiments are displayed on the terminal device 2.

[0058] In the above embodiment, product position information 143 is displayed when a user performs an operation while custom content 140A is displayed, but the present invention is not limited to this. For example, product position information 143 may be displayed when a preset time has elapsed since custom content 140A was displayed.

[0059] In the above embodiment, custom image 141A displayed in custom content 140A is an image of a model wearing a product, but an image of a user trying on the product may be displayed as custom image 141A. In this case, the trying-on image may be created by the generation AI based on the face image or physique of the user acquired by information acquisition device 4.

[0060] Furthermore, as the preference information, not only the user's preference information but also that of the family members may be registered, and in addition to the custom content 140A based on the user's preference information, custom content 140A customized based on the family members' preference information may be displayed.

[0061] Furthermore, the signage device 1 may transmit the user's identification information and an analysis result of the information about the user acquired by the information acquisition device 4 to the management server 3. The management server 3 stores the analysis result received from the signage device 1 in the user information database 321 as the user's preference information. The preference information stored in the user information database 321 may be used to customize the content displayed on the signage device 1 as described in the above embodiment, and may also be used to display recommendations when the user is shopping on an EC site. [Explanation of symbols]

[0062] 1, 1A signage device, 2 terminal device, 3 management server, 4 information acquisition device, 5, 6 shelf, 11, 21, 31 control device, 12, 22, 32 storage device, 13, 23, 33 communication device, 14, 24 display device, 15, 25 operation device, 26 reading device, 50 sample product, 51 tag, 52, 63 identification information, 60 packaged product, 61 package, 62 specification sheet, 100, 100A signage system, 140 normal content, 140A, 140B custom content, 141 normal image, 141A custom image, 142 character information, 143 location information, 200 network, 321 user information database, 322 product information database, 323 content information database.

Claims

1. a signage device that displays normal content including an image of a product and text information related to the product; A terminal device that transmits user identification information; a management server that manages the identification information and preference information of the user, and an inventory of the product; an information acquisition device for acquiring image information of the user, the signage device switches the normal content to customized content according to the user when the signage device receives the identification information from the terminal device; the custom content includes the same text information as the normal content, and the image of the product is changed based on preference information of the user acquired based on the identification information; The preference information includes preference information of the user's family members, the custom content is modified based on the preference information of the family member; The custom content includes location information of the product; The location information varies depending on the availability of the product, When the product is in stock, the location information is information regarding a display location of the product in the store, When the product is out of stock, the location information is information for guiding the user to an EC site, the custom content is further modified according to an analysis of the image information; the signage device transmits an analysis result of the image information to the management server; the management server stores an analysis result of the image information as the preference information, The product is an article of clothing; The preference information includes a preferred length, a preferred silhouette, and important details regarding the clothing item, An information providing system in which the important matters include functionality or price of the clothing item.

2. The information providing system of claim 1, wherein the preference information further includes at least one of the user's age, gender, height, and body type.

3. The said products are comprised of unpackaged sample products for trying on and packaged products packed in packages, The information providing system according to claim 1 or 2, wherein, when the product is in stock, the location information of the packaged product is displayed in the custom content.

Images