Management Server

Abstract

To provide an advertisement screen providing method capable of making highly reliable additional sales to a user by grasping the reaction and interest level of a customer who viewed a PDF on a website and providing advertisements and e-mails with contents corresponding to the level of interest. [Solution] The system includes a user terminal 100, a customer terminal 110, and a management server 120 connected to the user terminal 100 and the customer terminal 110 via a network, and has a PDF analysis unit 140 that acquires customer information 300 from the customer terminal 110, extracts customer genre and behavioral data 310 contained in the customer information 300, and if the content of the extracted behavioral data 310 satisfies specified conditions, calculates the customer's interest genre and interest level according to the customer genre and the content of the behavioral data 310, and generates an analysis result 700 by including the PDF ID, interest genre, and interest level contained in the behavioral data 310.

Description

[Technical field]

[0001] The present invention relates to a management server. To Regarding. [Background technology]

[0002] Previously, users would post materials such as PDFs introducing their company's products on a website and then send advertisements or e-mails to customers who viewed them for additional sales. However, by sending advertisements or e-mails without properly understanding the customer's reaction or level of interest, the amount of information sent could be excessive or insufficient, which led to failure to gain the customer's trust and to increase the accuracy of sales. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2008-040788 A Summary of the Invention [Problem to be solved by the invention]

[0004] For example, Patent Document 1 discloses an advertisement distribution method for posting advertisement content linked to an RSS already provided by an advertiser on a Web page that serves as an advertisement medium, using a computer connected to the Internet.

[0005] However, Patent Document 1 is not intended to describe a method of providing advertising screens that can encourage users to make follow-up sales with a high probability by grasping the reaction and interest level of customers who have viewed a PDF on a website and providing advertisements and e-mails with content appropriate to that level.

[0006] The object of the present invention is to provide a method for providing advertising screens that can grasp the reaction and interest level of customers who have viewed a PDF on a website, and provide advertisements and e-mails with content appropriate to that level, thereby enabling users to make follow-up sales with a high probability. [Means for solving the problem]

[0007] Among the inventions disclosed in this application, a brief summary of representative inventions is as follows.

[0008] One embodiment of the present invention comprises a user terminal 100, a customer terminal 110, and a management server 120 connected to the user terminal 100 and the customer terminal 110 via a network, and includes a PDF analysis unit 140 that acquires customer information 300 from the customer terminal 110, extracts customer genre and behavioral data 310 contained in the customer information 300, and, if the contents of the extracted behavioral data 310 satisfy predetermined conditions, calculates the customer's interest genre and interest level according to the customer genre and the contents of the behavioral data 310, and generates an analysis result 700 by including the PDF ID, interest genre, and interest level contained in the behavioral data 310.

[0009] The management server 120 also has an advertising screen generation unit 150 that references the PDF ID included in the analysis result 700, acquires user information 200 having corresponding PDF data, extracts all advertising data 210 included in the acquired user information 200, selects advertising data 210 from the extracted advertising data 210 that corresponds to the content of the analysis result 700, and generates an advertising screen 900 based on the content of the selected advertising data 210.

[0010] The management server 120 also has an advertising screen providing unit 160 that calculates the advertisement display time according to the magnitude of the interest level numerical value included in the analysis result 700, and provides the generated advertising screen 900 and the advertisement display time to the customer terminal 110. The customer terminal 110 also displays the provided advertising screen 900 on the terminal for the advertisement display time, and when it receives an input from the customer of pressing an advertisement display area, it requests the management server 120 to generate an email screen 1200. Effect of the Invention

[0011] According to the present invention, by grasping the reaction and interest level of customers who have viewed a PDF on a website and providing advertisements and e-mails with content appropriate to that level, it is possible to encourage users to make follow-up sales with a high probability. [Brief description of the drawings]

[0012] [Figure 1] 1 is a diagram showing an outline of a configuration example of an advertising screen providing system according to an embodiment of the present invention; [Diagram 2] 2 is a diagram showing an overview of user information and advertisement data stored in a user information storage unit of a management server according to an embodiment of the present invention. FIG. [Diagram 3] 2 is a diagram showing an overview of customer information and behavior data stored in a customer information storage unit of a management server according to an embodiment of the present invention. FIG. [Figure 4] FIG. 2 is a diagram showing an overview of the entire process according to an embodiment of the present invention. [Diagram 5] 1A to 1C are diagrams illustrating an overview of a user information acquisition process and a user information storage process according to an embodiment of the present invention. [Figure 6] FIG. 2 is a diagram showing an overview of a customer information acquisition process and a customer information storage process according to an embodiment of the present invention. [Figure 7] 2A to 2C are diagrams illustrating an outline of a flow of a PDF analysis process and an analysis result according to an embodiment of the present invention. [Figure 8] FIG. 1 is a diagram showing an overview of a PDF analysis process according to an embodiment of the present invention. [Figure 9] FIG. 2 is a diagram showing an outline of an advertising screen according to an embodiment of the present invention. [Figure 10] 1 is a diagram showing an outline of an advertising screen generation process and an advertising screen storage process according to an embodiment of the present invention. FIG. [Figure 11] FIG. 2 is a diagram showing an outline of an advertising screen providing process according to an embodiment of the present invention. [Figure 12]FIG. 2 is a diagram showing an outline of a mail screen according to an embodiment of the present invention. [Figure 13] 1A to 1C are diagrams illustrating an outline of a mail screen generating process and a mail screen storing process according to an embodiment of the present invention. [Figure 14] FIG. 13 is a diagram showing an outline of a mail screen providing process according to an embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0013] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. Note that this is merely an example, and the technical scope of the present invention is not limited to this example. In addition, in all the drawings for explaining the embodiment, the same parts are generally given the same reference numerals, and repeated explanations will be omitted. <System configuration> FIG. 1 is a diagram showing an outline of a configuration example of an advertising screen providing system according to an embodiment of the present invention.

[0014] As shown in FIG. 1, the advertising screen providing system includes a user terminal 100, a customer terminal 110, and a management server 120 that is communicatively connected to the user terminal 100 and the customer terminal 110 via a network.

[0015] The user terminal 100 is a terminal owned by a user who is a user of this system. The customer terminal 110 is a terminal owned by a customer who is a business destination of the user.

[0016] The management server 120 has a user information memory unit 130, an advertising data memory unit 131, a customer information memory unit 132, an analysis result memory unit 133, an advertising screen memory unit 134, an email screen memory unit 135, a PDF analysis unit 140, an advertising screen generation unit 150, an advertising screen provision unit 160, an email screen generation unit 170, and an email screen provision unit 180.

[0017] The user information storage unit 130 stores user information 200 (described later, FIG. 2). The advertisement data storage unit 131 stores advertisement data 210. The customer information storage unit 132 stores customer information 300 (described later, FIG. 3). The analysis result storage unit 133 stores analysis results 700 (described later, FIG. 7). The advertisement screen storage unit 134 stores an advertisement screen 900 (described later, FIG. 9). The mail screen storage unit 135 stores a mail screen 1200 (described later, FIG. 12).

[0018] The PDF analysis unit 140 acquires customer information 300 from the customer terminal 110, extracts the customer genre and behavioral data 310 contained in the customer information 300, and if the contents of the extracted behavioral data 310 satisfy specified conditions, calculates the customer's interest genre and interest level according to the customer genre and the contents of the behavioral data 310, and generates an analysis result 700 by including the PDF ID, interest genre, and interest level contained in the behavioral data 310.

[0019] The advertising screen generation unit 150 references the PDF ID included in the analysis result 700, acquires user information 200 having corresponding PDF data, extracts all advertising data 210 included in the acquired user information 200, selects advertising data 210 that corresponds to the content of the analysis result 700 from the extracted advertising data 210, and generates an advertising screen 900 based on the content of the selected advertising data 210.

[0020] The advertising screen providing unit 160 calculates the advertisement display time according to the magnitude of the interest level value included in the analysis result 700, and provides the generated advertising screen 900 and the advertisement display time to the customer terminal 110. In addition, the customer terminal 110 displays the provided advertising screen 900 on the terminal for the advertisement display time, and when a pressing input of the advertisement display area 910 is received from the customer, a request is made to the management server 120 to generate a mail screen 1200.

[0021] The mail screen generating unit 170 generates a mail screen 1200 based on the advertisement data 210 that is the source of the advertisement screen 900 provided to the customer terminal 110 and the user information 200 that includes the advertisement data 210 .

[0022] The mail screen providing unit 180 provides the generated mail screen 1200 to the customer terminal 110 . <User information storage unit> FIG. 2(a) is a diagram showing an outline of an example of the configuration of user information 200 stored in the user information storage unit 130 of the management server 120 in one embodiment of the present invention.

[0023] As shown in FIG. 2(a), the user information 200 is made up of data items such as a user ID, a user name, contact information, PDF data, and advertisement data 210.

[0024] The user ID indicates a code for identifying the user by the management server 120. The user name indicates the name or title of the user. The contact information indicates the contact information of the user.

[0025] The PDF data indicates information in Portable Document Format (PDF) that lists information about the product or service that the user wishes to sell. The PDF data includes information such as a PDFID and a URL. The PDFID indicates a code that the management server 120 uses to identify the PDF. The URL indicates the address of the website where the PDF is uploaded.

[0026] The PDF data also includes PDF files (with the extension ".PDF") that a user uploads to his / her own homepage or a specific website. The PDF data includes, for example, all data used when a user uploads a PDF file to his / her own homepage or the like and allows a customer, who is a sales destination, to view the PDF. In other words, by referring to the PDF data, the management server 120 can easily grasp data related to the PDF that the user has allowed a customer to view (which PDF it is, which website it is on, what the content of the PDF is, etc.).

[0027] The advertisement data 210 indicates information about advertisements for products and services that the user wishes to sell, which the user terminal 100 acquires by accepting input from the user (details will be described later).

[0028] 2(b) is a diagram showing an outline of an example of the configuration of advertisement data 210 included in user information 200 stored in user information storage unit 130 of management server 120 in one embodiment of the present invention. Advertisement data 210 is composed of data items such as advertisement ID, genre, area, price, detailed description, etc.

[0029] The advertisement ID indicates a code for the management server 120 to identify the advertisement data 210. The genre indicates the field to which the product or service that the user introduces in the advertisement belongs. For example, the genre may be SNS, food, electronic equipment, etc.

[0030] The area indicates the area where the user desires to sell the product or service and where the sales destination (customer) is located. For example, the area may be the Tokyo metropolitan area, Hokuriku, Tokai region, etc. The size of the area is not particularly limited, and may be indicated by city, ward, town, or village.

[0031] The price indicates the selling price of the product or service desired by the user. For example, the price may be 15,000 yen, 8,000 yen, etc.

[0032] The detailed description is a detailed description of the product or service that the user is introducing in the advertisement. For example, the detailed description is information that shows the product's specifications such as size and color, or the detailed contents of the service in text or images. The detailed description also includes advertisement copy such as "Average age 60s!? 98% of those taught SNS marketing have been successful in monetizing." Alternatively, the advertisement copy may be automatically generated from the product or service specification description. <Customer information storage section> FIG. 3(a) is a diagram showing an outline of an example of the configuration of customer information 300 stored in the customer information storage unit 132 of the management server 120 in one embodiment of the present invention.

[0033] As shown in FIG. 3( a ), customer information 300 is made up of data items such as a customer ID, a customer name, contact information, a customer category, and behavior data 310 .

[0034] The customer ID indicates a code by which the management server 120 identifies a customer. The customer name indicates the name of the customer. For example, the customer name is indicated as "XX Co., Ltd." The customer genre indicates the attributes of the customer. For example, the customer genre is electronic equipment, SNS, medical, etc.

[0035] The behavior data 310 indicates information on the behavior of a customer when viewing a PDF file, which is acquired by the customer terminal 110 by accepting an input from the customer (details will be described later).

[0036] 3(b) is a diagram showing an outline of an example of the configuration of behavior data 310 included in customer information 300 stored in customer information storage unit 132 of management server 120 in one embodiment of the present invention. The behavior data 310 is composed of data items such as viewed PDF, number of accesses, duration of stay, number of viewed pages, and access time.

[0037] The viewed PDF indicates information about the PDF that the customer viewed. For example, the viewed PDF indicates the PDFID, i.e., it is indicated as "PDFID: XXX". The PDF in this case indicates the one that the user uploaded to the website to introduce the product.

[0038] The number of accesses indicates the number of times a customer accessed a website containing a PDF in order to view the PDF. In other words, it indicates the number of times a customer viewed a PDF. For example, the number of accesses may be indicated as "3 times."

[0039] The visit duration indicates the time that a customer stayed on the website containing the PDF to view the PDF. In other words, it indicates the time (in seconds or minutes) that the customer viewed the PDF. For example, the visit duration may be indicated as "12 minutes."

[0040] The number of pages viewed indicates the number of pages scrolled by a customer on a website that contains a PDF file in order to view the PDF file. In other words, it indicates the number of pages of the PDF file that the customer viewed. For example, the number of pages viewed may be indicated as "10".

[0041] The access time indicates the time when the customer accessed the website containing the PDF in order to view the PDF. In other words, it indicates the time when the customer viewed the PDF. For example, the access time could be "'23 / 6 / 1 19:30". <Overall processing> FIG. 4 is a diagram showing an overview of the entire process in one embodiment of the present invention.

[0042] First, in S401, the management server 120 performs a user information acquisition process and a user information storage process (described later with reference to FIG. 5).

[0043] Next, in S402, the management server 120 performs a customer information acquisition process and a customer information storage process (described later with reference to FIG. 6).

[0044] Next, in S403, the management server 120 performs a PDF analysis process (described later with reference to FIGS. 7 and 8).

[0045] Next, in S404, the management server 120 performs an advertisement screen generation process and an advertisement screen storage process (described later with reference to FIG. 9 and FIG. 10).

[0046] Next, in S405, the management server 120 performs an advertisement screen providing process (described later with reference to FIG. 11).

[0047] Next, in S406, the management server 120 performs a mail screen generation process and a mail screen storage process (described later with reference to Figs. 12 and 13). If a mail screen is not to be generated, the management server 120 ends this process.

[0048] Next, in S407, the management server 120 performs a mail screen providing process (described later with reference to FIG. 14). <User information storage process> 5(a) is a diagram showing an overview of the user information storage process in one embodiment of the present invention. A method in which the management server 120 stores the user information 200 will be described below.

[0049] First, in S501, the management server 120 provides a user information input screen to the user terminal 100. Next, in S502, the user terminal 100 displays the user information input screen on the display.

[0050] Thereafter, when the user uses the system according to the present invention for the first time, or when the user changes and updates the advertisement data 210, in S503, the user terminal 100 accepts input of user information 200 from the user. Note that the user information 200 accepted from the user at this time includes the advertisement data 210.

[0051] Next, in S504, the user terminal 100 transmits to the management server 120 the user information 200 inputted and accepted in S503.

[0052] Next, in S505, the management server 120 receives the user information 200 transmitted in S504, thereby acquiring the user information 200. Next, in S506, the management server 120 assigns a user ID to the received user information 200, and stores the user information 200 inputted in S503 in the user information storage unit 130. In addition, the management server 120 stores the advertisement data 210 included in the user information 200 in the advertisement data storage unit 131. <User information acquisition process> 5(b) is a diagram showing an overview of the user information acquisition process in one embodiment of the present invention. A method in which the management server 120 acquires the user information 200 will be described below.

[0053] When the user uses the system according to the present invention for the second or subsequent time, the user terminal 100 accepts input of a user ID from the user in S507.

[0054] Next, in S508, the user terminal 100 transmits to the management server 120 the user ID inputted in S507.

[0055] Thereafter, in S509, the management server 120 acquires from the user information storage unit 130 the user information 200 corresponding to the key of the user ID transmitted in S508. <Customer information storage processing> 6(a) is a diagram showing an overview of the customer information storage process in one embodiment of the present invention. A method in which the management server 120 stores the customer information 300 will be described below.

[0056] First, in S601, the management server 120 provides a customer information input screen to the customer terminal 110. Next, in S602, the customer terminal 110 displays the customer information input screen on the display.

[0057] Thereafter, when the customer uses the system according to the present invention for the first time, or when the behavioral data 310 is changed and updated, in S603, the customer terminal 110 accepts input of customer information 300 from the customer. Note that the customer information 300 accepted from the customer at this time includes the behavioral data 310.

[0058] Next, in S604, the customer terminal 110 transmits to the management server 120 the customer information 300 inputted and accepted in S603.

[0059] Next, in S605, the management server 120 receives the customer information 300 transmitted in S604, thereby acquiring the customer information 300.

[0060] Next, in S606, the management server 120 adds a customer ID to the received customer information 300, and stores the customer information 300 inputted in S603 in the customer information storage unit 132. <Customer information acquisition process> 6(b) is a diagram showing an outline of the customer information acquisition process in one embodiment of the present invention. A method in which the management server 120 acquires the customer information 300 will be described below.

[0061] When the customer uses the system according to the present invention for the second time or later, at S607, the customer terminal 110 accepts the input of the customer ID from the customer. The customer ID is included in the customer information 300.

[0062] Next, at S608, the customer terminal 110 transmits the customer ID received at S607 to the management server 120.

[0063] After that, at S609, the management server 120 acquires the customer information 300 corresponding to the key of the customer ID transmitted at S608 from the customer information storage unit 132. <Flow of PDF analysis process and analysis results> FIG. 7 is a diagram showing an overview of the flow of PDF analysis processing and analysis results in an embodiment of the present invention.

[0064] As shown in FIG. 7, first, a customer (customer ID: 0001) views a PDF file (hereinafter abbreviated as PDF) uploaded by the user to the company's website. At this time, the customer accesses the website that displays the PDF from the customer terminal 110 and views the PDF on the display displayed on the customer terminal 110.

[0065] Next, the customer terminal 110 analyzes the actions associated with the customer's PDF viewing by using a well-known PDF tracking tool or the like, and acquires action data 310 such as the viewed PDF (PDF ID), stay time, number of viewed pages, and number of accesses. The customer terminal 110 also has customer information 300, and the customer information 300 includes a "customer genre".

[0066] Next, when the customer logs in to the system, the management server 120 acquires the customer information 300 and the action data 310 from the customer terminal 110. Then, the management server 120 determines whether the content of the action data 310 meets a predetermined condition, and when the predetermined condition is met, calculates the interest genre and the degree of interest from the "customer genre" and the content of the action data 310.

[0067] The case where the predetermined conditions are met means that the numerical values of all items included in the action data 310 are greater than a predetermined numerical value, or the numerical values of some items are greater than the predetermined numerical value. For example, if the action data 310 is "number of viewed pages: 10, stay time: 12 minutes" and the predetermined conditions are "number of viewed pages: 8, stay time: 5 minutes", since the numerical values of all items included in the action data 310 are greater than the predetermined numerical value, it is determined that the content of the action data 310 meets the predetermined conditions. Note that the numerical values of each item of the predetermined conditions are set in advance and are not particularly limited.

[0068] And, for example, when the customer genre is "SNS" and the action data 310 is as described above, the management server 120 calculates it as "interest genre: SNS" and "degree of interest: 80" because the degree of interest is considered to be high. The degree of interest indicates that the higher the numerical value, the higher the degree of the customer's interest, and the value is indicated by, for example, 0 to 100, etc., but is not particularly limited.

[0069] After that, the management server 120 associates the calculated interest genre and degree of interest with the PDFID for identifying the PDF viewed by the customer, generates it as one analysis result 700, and stores it in the analysis result storage unit 133.

[0070] In this way, by obtaining the PDF viewed by the customer, the field of the customer's interest obtained based on the customer's actions at that time, and the analysis result 700 indicating the degree of the degree of interest, the management server 120 can grasp the customer's interests and needs and provide an advertisement screen or a mail screen by the process described later, and can make the user perform more accurate additional sales. <PDF Analysis Process> FIG. 8 is a diagram showing an overview of the PDF analysis process in an embodiment of the present invention.

[0071] First, in S801, the PDF analysis unit 140 of the management server 120 acquires the customer information 300 from the customer information storage unit 132, and extracts the customer genre and the action data 310 included in the customer information 300.

[0072] Next, in S802, the PDF analysis unit 140 determines whether the contents of the behavior data 310 extracted in S801 (such as the number of accesses, the duration of stay, and the number of pages viewed) satisfy a predetermined condition. If the contents of the behavior data 310 satisfy the predetermined condition, the PDF analysis unit 140 proceeds to step S803. If the contents of the behavior data 310 do not satisfy the predetermined condition, the PDF analysis unit 140 ends this step.

[0073] Specifically, as described above, when the numerical values ​​of all items included in the behavior data 310 exceed a predetermined numerical value, or when the numerical values ​​of some items exceed a predetermined numerical value, the PDF analysis unit 140 determines that the "predetermined condition is satisfied." For example, when the behavior data 310 is "number of pages viewed: 10, duration of stay: 12 minutes" and the predetermined condition is "number of pages viewed: 8, duration of stay: 5 minutes," the numerical values ​​of all items included in the behavior data 310 exceed the predetermined numerical values, and therefore the PDF analysis unit 140 determines that the contents of the behavior data 310 satisfy the predetermined condition. Note that the numerical values ​​of each item of the predetermined condition are set in advance and are not particularly limited.

[0074] Next, in S803, the PDF analysis unit 140 refers to the customer genre extracted in S801 and the contents of the behavioral data 310 (number of accesses, duration of stay, number of pages viewed, etc.), and calculates the customer's "interest genre" and "interest level" accordingly.

[0075] For example, if the extracted customer genre is "SNS", the contents of the behavior data 310 are "number of pages viewed: 10, duration of stay: 12 minutes", and all items exceed the predetermined conditions at a high level, the management server 120 calculates "interest genre: SNS" and the degree of interest is high, so that "interest level: 80" is calculated. The higher the interest level, the higher the customer's interest level, and the value is expressed as, for example, 0 to 100, but is not particularly limited. The method of calculating the interest level is also preset and is not particularly limited.

[0076] Next, in S804, the PDF analysis unit 140 generates an analysis result 700 by including the PDF ID, which is information contained in the "viewed PDF" from the behavioral data 310 extracted in S801, and the "interest level" calculated from each item linked to it.

[0077] For example, the analysis result 700 is generated as follows: "PDF ID: XXX, customer (ID: 0001)'s genre of interest is SNS, and the interest level is 80." In other words, the analysis result 700 includes the PDF ID (PDF viewed by the customer), the genre of interest, and the interest level (calculated from the customer's behavior data 310).

[0078] Next, in S805, the PDF analysis unit 140 stores the analysis result 700 generated in S803 in the analysis result storage unit 133.

[0079] Next, in S806, the PDF analysis unit 140 requests the advertising screen generation unit 150 to perform advertising screen generation processing.

[0080] In this way, by calculating the "interest genre" and "interest level" based on the customer's behavioral data when viewing a PDF, the management server 120 can understand the customer's areas of interest and the level of interest, and then provide the customer with the most suitable advertising screen 900.

[0081] That is, the user who is the provider (advertiser) of the advertisement screen 900 can make additional sales with a high probability to the customers who viewed the PDF. <Advertisement screen> FIG. 9 is a diagram showing an outline of an advertisement screen 900 according to an embodiment of the present invention.

[0082] 9, the advertisement screen 900 includes an advertisement display area 910 and a PDF display area 920. The advertisement screen 900 is displayed on the customer terminal 110.

[0083] The advertisement display area 910 displays the contents of items such as genre, area, price, detailed description, etc., included in the advertisement data 210 extracted from the advertisement data storage unit 131. For example, the advertisement display area 910 displays an advertisement copy such as "Average age 60s!? 98% of those taught SNS marketing succeeded in monetization."

[0084] The advertisement copy displayed in the advertisement display area 910 is stored in advance as "detailed description" data in the advertisement data 210, and the most suitable one is selected according to the content of the genre, area, and price. Alternatively, the advertisement copy may be automatically generated by artificial intelligence (AI) based on the data of the genre, area, price, and detailed description. There is no particular limitation on the way the advertisement display area 910 is displayed.

[0085] Furthermore, when advertisement display area 910 receives a pressing input (click, tap, or the like) from a customer who has viewed advertisement screen 900, it requests mail screen generating unit 170 to generate mail screen 1200.

[0086] The PDF display area 920 displays the contents of the PDF data (and the website to which the PDF file is uploaded) extracted by the advertising screen generating unit 150 with reference to the PDF ID included in the analysis result 700. In other words, the PDF display area 920 displays the PDF page viewed by the customer.

[0087] For example, the PDF display area 920 displays the contents of the PDF file (text, figures, etc.) such as "Cooking oil ion reduction device XXX", "Oil lasts 1.5 to 3 times longer!", etc. Note that there is no particular limitation on how the PDF display area 920 is displayed.

[0088] In this way, by generating the advertisement screen 900 and providing it to the customer terminal 110, the management server 120 can automatically provide advertisements for products that the customer is highly interested in on behalf of the user. In other words, the user can save the trouble of providing advertisements to customers, and can also reduce the waste of providing advertisements to customers who are not interested in the products. <Advertising screen generation process> FIG. 10 is a diagram showing an outline of the advertising screen generation process in one embodiment of the present invention.

[0089] First, in S1001, the advertising screen generating unit 150 of the management server 120 receives the request to generate the advertising screen 900 requested in S806.

[0090] Next, in S1002, the advertising screen generating unit 150 acquires the analysis result 700 stored in S805 from the analysis result storage unit 133.

[0091] Next, in S1003, the advertisement screen generating unit 150 refers to the PDF ID included in the analysis result 700 acquired in S1002, and acquires from the user information storage unit 130 the user information 200 having the corresponding PDF data.

[0092] For example, when a customer views a PDF (say PDFID:0003) related to an SNS product on a website, the advertising screen generation unit 150 refers to the PDFID (i.e., PDFID:0003 viewed by the customer) included in the analysis result 700 generated based on the behavioral data 310 at the time of the viewing, and retrieves user information 200 having PDF data including the same PDFID:0003 from the user information storage unit 130.

[0093] Next, in S1004, the advertising screen generating unit 150 refers to the advertising ID of the advertising data 210 included in the acquired user information 200, and extracts from the advertising data storage unit 131 all of the advertising data 210 owned by the user.

[0094] Next, in S1005, the advertising screen generating unit 150 selects, from the advertising data 210 extracted in S1004, the advertising data 210 that corresponds to the content of the analysis result 700 acquired in S1002.

[0095] For example, in the previous example, the advertising screen generation unit 150 selects advertising data 210 that displays “advertising for customers with a high interest in SNS” from among the advertising data 210 of a user who has PDF data including PDFID:0003 (genre: SNS).

[0096] Next, in S1006 , the advertising screen generating unit 150 generates the advertising screen 900 based on the contents of the selected advertising data 210 .

[0097] Specifically, the advertisement screen generating unit 150 generates the advertisement screen 900 by providing an advertisement display area 910 based on the contents of items such as genre, area, price, and detailed description among the items included in the selected advertisement data 210. The advertisement screen generating unit 150 generates the advertisement screen 900 by displaying, for example, an advertisement copy such as "Average age 60s!? 98% of those who learned SNS marketing succeeded in monetization" in the advertisement display area 910.

[0098] Furthermore, the advertisement screen generating unit 150 generates the advertisement screen 900 by including a PDF display area 920. The PDF display area 920 displays the PDF page viewed by the customer. That is, when a customer views a certain PDF and exhibits behavior indicating high interest, an advertisement is displayed on the viewed PDF page as the advertisement screen 900 from the analysis result 700 generated based on the behavior data 310. The advertisement display area 910 is not particularly limited in the way it is displayed, but may be a so-called pop-up display or the like.

[0099] Next, in S1007, the advertising screen generating unit 150 stores the generated advertising screen 900 in the advertising screen storage unit 134.

[0100] Next, in S1008 , the advertising screen generation unit 150 requests the advertising screen providing unit 160 to provide the advertising screen 900 . <Advertising screen provision processing> FIG. 11 is a diagram showing an outline of a configuration example of the advertising screen providing process in one embodiment of the present invention.

[0101] First, in S1101, the advertising screen providing unit 160 of the management server 120 receives the request to provide the advertising screen 900 requested in S1008.

[0102] Next, in S1102, the advertising screen providing unit 160 extracts from the customer information storage unit 132 the customer information 300 corresponding to the customer ID for which the advertising screen 900 is to be provided.

[0103] Next, in S1103, the advertising screen providing unit 160 extracts the advertising screen 900 stored in S1007 from the advertising screen storage unit 134.

[0104] Next, in S1104, the advertising screen providing unit 160 calculates the advertisement display time according to the magnitude of the value of the "degree of interest" included in the analysis result 700 acquired in S1002.

[0105] For example, if the interest level value included in the analysis result 700 is "80", the advertising screen providing unit 160 calculates the advertisement display time as "80 seconds". Note that the advertisement display time is indicated as, for example, 0 to 100 seconds, but is not particularly limited. In addition, the method of calculating the advertisement display time is preset and is not particularly limited.

[0106] Next, in S1105, the advertising screen providing unit 160 provides the customer terminal 110 with information on the advertising screen 900 extracted in S1103 and the advertisement display time calculated in S1104.

[0107] Next, in S1106, the customer terminal 110 displays the provided advertisement screen 900 on the display of the terminal for the time period (information) of the provided advertisement display time. For example, if the advertisement display time is calculated and provided by the advertisement screen providing unit 160 as "80 seconds", the customer terminal 110 displays the provided advertisement screen 900 on the display of the terminal for only 80 seconds.

[0108] Next, in S1107, the customer terminal 110 determines whether or not a pressing input on the advertisement display area 910 has been received from the customer. If a pressing input on the advertisement display area 910 has been received from the customer, the customer terminal 110 proceeds to step S1108. If a pressing input on the advertisement display area 910 has not been received from the customer, the customer terminal 110 ends this step.

[0109] Next, in S1108, the management server 120 requests the mail screen generating unit 170 to generate the mail screen 1200.

[0110] In this way, by generating the advertisement screen 900 and providing it to the customer terminal 110, the management server 120 can automatically provide advertisements for products that the customer is highly interested in on behalf of the user. In other words, the user can save the trouble of providing advertisements to customers, and can also reduce the waste of providing advertisements to customers who are not interested in the products.

[0111] Furthermore, since the advertising screen 900 has the advertising display area 910, the management server 120 can request the mail screen generating unit 170 to generate the mail screen 1200 when a pressing input is received from a customer who has viewed the advertising screen 900. <Mail screen> FIG. 12 is a diagram showing an outline of a mail screen 1200 according to an embodiment of the present invention.

[0112] 12, the email screen 1200 includes an email display area 1210 and an email text display area 1220. The email screen 1200 is displayed on the customer terminal 110.

[0113] The email display area 1210 displays the email address of the customer terminal 110 providing the email screen 1200, the email address of the sender user, and the like.

[0114] Specifically, the email address of the destination customer is displayed by referencing the customer information 300 and extracting the email address from the corresponding customer's contact information. Also, the email address of the sender user is displayed by referencing the user information 200 having the advertisement data 210 from which the advertisement screen 900 provided to the customer terminal 110 is generated and extracting the email address from the corresponding user's contact information. Note that there is no particular limitation on the way the email display area 1210 is displayed.

[0115] The email text display area 1220 displays the contents of the email body provided to the customer. Specifically, the email text display area 1220 references the advertising data 210 from which the advertising screen 900 provided to the customer terminal 110 was generated, and displays a template text that is set in advance based on the contents of the advertising copy and the like included in the advertising data 210. Alternatively, the email text display area 1220 displays text that is automatically generated by AI based on the contents of the advertising copy and the like included in the advertising data 210. There is no particular limitation on the way in which the email text display area 1220 is displayed. <Mail screen generation process> FIG. 13 is a diagram showing an outline of the mail screen generation process in one embodiment of the present invention.

[0116] First, in S1301, the mail screen generating unit 170 of the management server 120 receives the request to generate the mail screen 1200 requested in S1108.

[0117] Next, in S1302, the mail screen generating unit 170 acquires from the advertisement screen storage unit 134 the advertisement screen 900 provided to the customer terminal 110 in S1105.

[0118] Next, in S1303, the mail screen generating unit 170 extracts from the advertisement data storage unit 131 the advertisement data 210 that is the basis for generating the advertisement screen 900 acquired in S1302.

[0119] Next, in S1304, mail screen generating unit 170 refers to the advertisement ID linked to advertisement data 210 extracted in S1303, and acquires user information 200 having the corresponding advertisement data 210 from user information storage unit .

[0120] Next, in S1305, the mail screen generating unit 170 generates the mail screen 1200 based on the advertisement data 210 extracted in S1303 and the user information 200 acquired in S1304.

[0121] Specifically, the email text display area 1220 refers to the advertising data 210 from which the advertising screen 900 provided to the customer terminal 110 was generated, and displays a preset template text based on the contents of the advertising copy and the like included in the advertising data 210. Alternatively, the email text display area 1220 displays a text that is automatically generated by AI based on the contents of the advertising copy and the like included in the advertising data 210. Note that there is no particular limitation on the way in which the email text display area 1220 is displayed.

[0122] Next, in S1306, mail screen generating unit 170 stores generated mail screen 1200 in mail screen storage unit 135.

[0123] Next, in S 1307 , the mail screen generating section 170 requests the mail screen providing section 180 to provide the mail screen 1200 . <Email screen provision process> FIG. 14 is a diagram showing an outline of a configuration example of a mail screen providing process in one embodiment of the present invention.

[0124] First, in S1401, the mail screen providing unit 180 of the management server 120 receives the request to provide the mail screen 1200 requested in S1307.

[0125] Next, in S1402, the mail screen providing unit 180 extracts from the customer information storage unit 132 the customer information 300 corresponding to the customer ID for which the mail screen 1200 is to be provided.

[0126] Next, in S1403, the mail screen providing unit 180 extracts the mail screen 1200 stored in S1306 from the mail screen storage unit 135.

[0127] Next, in S1404, the mail screen providing unit 180 provides the mail screen 1200 extracted in S1403 to the customer terminal 110.

[0128] Next, in S1405, the customer terminal 110 displays the mail screen 1200 provided by the management server 120 in S1404 on the display of the terminal.

[0129] In this way, the management server 120 provides the generated email screen 1200 to the customer terminal 110, thereby enabling the user to automatically send emails to customers who are highly interested in the company's products, eliminating the need for the user to send emails to customers and allowing the user to make additional sales with a higher probability. Also, the management server 120 allows the user to instantly and easily start communicating with the user about products that are of high interest to the customer. <Effects of this embodiment> According to the embodiment of the present invention described above, the management server 120 is able to grasp the reaction and level of interest of customers who have viewed a PDF on a website, and provide advertisements and e-mails with content appropriate to that level, thereby enabling users to make follow-up sales with a high probability.

[0130] In addition, the management server 120 can automatically provide advertisements and e-mails on behalf of the user about products that the customer is interested in. In other words, the user can save the trouble of providing advertisements and e-mails to customers, and can also reduce the waste of providing advertisements and e-mails to customers who are not interested in the product.

[0131] Although the invention made by the present inventor has been specifically described based on the embodiment, the present invention is not limited to the above embodiment, and it goes without saying that various modifications can be made without departing from the gist of the invention. For example, the user terminal includes all user terminals of various types, such as notebook PCs and tablet terminals, in addition to smartphones.

[0132] In addition, the above-mentioned embodiments have been described in detail to clearly explain the present invention, and are not necessarily limited to those including all of the configurations described. In addition, it is possible to replace a part of the configuration of one embodiment with the configuration of another embodiment, and it is also possible to add the configuration of another embodiment to the configuration of one embodiment. In addition, other configurations may be added, deleted, or replaced with part of the configuration of each embodiment.

[0133] Furthermore, the above configurations, functions, and processing units may be realized in part or in whole by hardware (for example, an integrated circuit).The above configurations, functions, and processing units may be realized by software installed via a network or a storage medium such as a disk, in which a processor interprets and executes a program that realizes each function, or by a network application such as an ASP.Information such as the programs, tables, and files that realize each function can be stored in a memory, a recording device such as a hard disk or SSD (Solid State Drive), or a recording medium such as an IC card, SD card, or DVD. [Explanation of symbols]

[0134] 100 user terminals 110 Customer terminal 120 Management Server 130 User information storage unit 131 Advertising data storage unit 132 Customer information storage unit 133 Analysis result storage section 134 Advertising screen memory unit 135 Email screen memory section 140 PDF analysis department 150 Advertising screen generation unit 160 Advertising Screen Provider 170 Email screen generation section 180 Email screen provider 900 Advertising Screen 1200 Email screen

Claims

1. A management server connected to a client terminal via a network, an analysis unit that acquires customer information from the customer terminal, extracts behavioral data included in the customer information, and if the extracted behavioral data satisfies a predetermined condition, calculates an interest genre and interest level of the customer according to the content of the behavioral data, and generates an analysis result including the interest genre and the interest level; an advertising screen generation unit that acquires user information of a user who has stored information viewed by the customer at the customer terminal corresponding to the analysis result, extracts advertising data included in the acquired user information, selects advertising data corresponding to the analysis result from the extracted advertising data, and generates an advertising screen based on the content of the selected advertising data; and an advertising screen providing unit that calculates an advertisement display time according to the degree of interest included in the analysis result, and provides the generated advertising screen and the advertisement display time to the customer terminal. Management server.

2. 2. The management server according to claim 1, a mail screen generating unit that generates a mail screen based on advertisement data that is the source of generation of the advertisement screen provided to the customer terminal and user information having the advertisement data; and a mail screen providing unit that provides the generated mail screen to the customer terminal. Management server.

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