Advertising System

Abstract

To provide an advertising system that enables an advertiser to easily deliver advertising information to a desired target area and distribute profits to a real store associated with a user who receives the advertising information. [Solution] An advertising system having a store member registration unit that registers customers of an affiliated store 60 having a physical store as store members 70 of the affiliated store 60, and including a service providing server 10 that provides the store member 70 with advertising information of an advertiser 80 other than the affiliated store 60 with which the store member 70 is registered, wherein the service providing server 10 is an advertising system equipped with an underwriting affiliate extraction unit that extracts affiliated stores 60 that meet the conditions specified by the advertiser 80 as underwriting affiliated stores from among the affiliated stores 60 that have given permission for the provision of the advertising information to their own store member 70, and an advertising information distribution unit that distributes the advertising information of the advertiser 80 to the store member 70 of the underwriting affiliated store.

Description

[Technical field]

[0001] The present invention relates to an advertising system. [Background technology]

[0002] As an advertising method for brick-and-mortar stores such as restaurants and beauty salons, information is posted on various reservation sites, for example. However, with this method, whether or not the advertising information reaches the user depends on the user's search behavior, making it difficult for the store to directly deliver the advertising information to the user at the timing desired.

[0003] In addition, as a means of advertising for brick-and-mortar stores, advertisements are also placed in print media such as town magazines. Although print media advertisements can target the neighborhood of the advertiser's store, there are problems such as not being able to fully include the content that the advertiser wants to promote due to space restrictions, and the advertising fee becoming expensive if the ad frame is made large.

[0004] Recently, targeted advertising using information on customers of stores has been practiced. In the advertising distribution system described in Patent Document 1, an advertising distributor acquires user information and user behavior history held by multiple affiliated companies, and distributes advertisements of manufacturers that provide products to the affiliated company's stores to users, for example.

[0005] Patent Document 2 also describes a computer system that enables targeted advertising using personal information stored in the databases of multiple affiliated companies. The computer system of Patent Document 2 provides sets of advertising spaces and personal information to advertising companies in collaboration with an operating company that cross-manages personal information stored in the databases of multiple affiliated companies and a media company that provides advertising spaces. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] JP 2015-97016 A [Patent Document 2] Patent Publication No. 2023-80907 Summary of the Invention [Problem to be solved by the invention]

[0007] The systems of Patent Documents 1 and 2 enable highly accurate targeted advertising, but these systems track the behavior of individuals and provide personal information, etc. to third-party companies. In recent years, as legislation on personal information protection has been put in place, consumers tend to avoid providing personal information, etc. to advertising companies. In addition, there was a problem that traditional targeted advertising was expensive and difficult to use, especially for small and medium-sized stores.

[0008] In recent years, large retail companies have been using customer data and purchase data from their own stores to operate advertising businesses in which manufacturers who supply products to their stores are advertisers. In such advertising businesses, retail companies can use data obtained from their own retail business in their advertising businesses. However, for operators of small and medium-sized stores, there are high barriers to developing advertising businesses that utilize customer information obtained in the course of their own business, due to the difficulty of building systems and conducting sales activities, as well as the costs involved.

[0009] The object of the present invention is to provide an advertising system that solves the above-mentioned conventional problems, makes it easier for advertisers to deliver advertising information to their desired target areas, and enables users who receive the advertising information to distribute profits to their associated physical stores. [Means for solving the problem]

[0010] In order to solve the above problems, An advertising system in which a service providing server that provides a predetermined service related to an affiliated store as a member service via the Internet, a terminal device of an affiliated store having a physical store, and a terminal device of a service member who has an account for the service are communicably connected via a network, The service providing server has an affiliated store database in which store identification information including location information of the affiliated store is registered; a store member registration unit that registers the service member who has used the affiliated store and wishes to register as a store member of the affiliated store as a store member of the affiliated store; Store members of your own store Other than our own store From among the affiliated stores that have given permission to provide advertising information , Widean underwriting franchisee extraction unit that extracts franchisees having physical stores in areas designated by the advertiser as underwriting franchisees by referring to the location information; The underwriting member store extraction unit extracted Store members of the above underwriting affiliates , different from the above underwriting affiliates The advertising system further comprises an advertising information distribution unit that distributes advertising information of advertisers.

[0012] Also ,before The service providing server selects from among the store members of the underwriting affiliated store , the advertiser desires It is preferable to have a configuration including a store member extraction unit that extracts store members who satisfy the attribute conditions.

[0013] It is also preferable that the service providing server is equipped with an exclusion condition database that stores the exclusion conditions specified by the affiliated store, and the underwriting affiliated store extraction unit is configured not to extract the affiliated store that has specified the exclusion condition as an underwriting affiliated store if the advertiser meets the exclusion condition.

[0014] It is also preferable that the service providing server is configured to include an advertisement information generating section that generates the advertisement information in accordance with content input on a screen displayed on a terminal device operated by the advertiser.

[0015] In addition, it is preferable that the service providing server is configured to include a remuneration calculation unit that calculates remuneration for the affiliated underwriting store when the advertising information of the advertiser is distributed to the store member of the affiliated underwriting store.

[0016] It is also preferable that the service providing server is configured to include a points management unit that grants points equivalent to the remuneration calculated by the remuneration calculation unit to the underwriting affiliated store.

[0017] Also ,before It is preferable that the store member registration unit is configured to register a member user who has an account for the service as a store member of the affiliated store designated by the member user based on an operation performed on a terminal device of the member user.

[0018] It is also preferable that the service providing server is configured to provide a portal site for the member users and to include a display processing unit that displays a list of the advertising information of the advertisers so that it can be viewed on the store member's personal page on the portal site.

[0019] It is also preferable that the My Page includes a display of a digital membership card for the membership service, and that the digital membership card also functions as a store membership card for the affiliated store. Effect of the Invention

[0020] The present invention makes it possible to provide an advertising system that makes it easier for advertisers to deliver advertising information to their desired target areas, and that can distribute profits to physical stores linked to users who receive the advertising information. [Brief description of the drawings]

[0021] [Figure 1] FIG. 2 is a diagram illustrating an example of a configuration of an advertisement system and a service providing server according to an embodiment. [Diagram 2] FIG. 1 is a diagram showing an outline of an advertising service provided by an advertising system according to an embodiment. [Diagram 3] FIG. 4 is a diagram illustrating an example of a service member database. [Figure 4] FIG. 13 is a diagram showing the flow when a service member is registered as a store member of an affiliated store and an example of the My Page top display. [Diagram 5] FIG. 11 is a diagram illustrating an example of a store membership registration flow. [Figure 6] FIG. 4 is a diagram illustrating an example of a store member database. [Figure 7] FIG. 11 is a diagram illustrating an example of an advertisement delivery flow according to an embodiment. [Figure 8] 13 is a diagram showing an example of an input screen displayed on the affiliated store terminal device for setting whether or not to permit distribution of advertisements from other stores and for setting exclusion conditions. FIG. [Figure 9] FIG. 4 is a diagram illustrating an example of an advertisement distribution request flow according to the first embodiment. [Figure 10]FIG. 13 is a diagram showing an example of an advertisement distribution request screen in the case where the advertiser is an affiliated store. [Figure 11] FIG. 13 is a diagram showing an example of an advertisement distribution request screen in the case where the advertiser is an affiliated store. [Figure 12] FIG. 13 is a diagram showing an example of a created advertisement selection screen in the case where the advertiser is an affiliated store. [Figure 13] FIG. 13 is a diagram showing an example of an advertisement creation format screen when the advertiser is an affiliated store. [Figure 14] FIG. 13 is a diagram showing an example of an advertisement creation format screen when the advertiser is an affiliated store. [Figure 15] FIG. 13A is a diagram showing an example of a distribution condition selection screen, and FIG. 13B is a diagram showing an example of a screen for inputting the desired number of recipients when target distribution is not performed. [Figure 16] FIG. 11 is a diagram showing an example of a flow of an advertisement distribution request and underwriting affiliated store extraction in the first embodiment. [Figure 17] 13A is a diagram showing an example of a distribution condition / number of distribution recipients confirmation screen, FIG. 13B is a distribution cost confirmation screen, and FIG. 13C is a diagram showing an example of a distribution start date selection screen. [Figure 18] FIG. 13 is a diagram showing an example of a payment method selection screen when the advertiser is an affiliated store. [Figure 19] FIG. 13 is a diagram showing an example of a flow of an advertisement delivery request and an accepting affiliated store extraction when target delivery is selected in the first embodiment. [Figure 20] FIG. 13A is a diagram showing an example of a target delivery condition selection screen, and FIG. 13B is a diagram showing an example of a delivery target number and delivery cost confirmation screen. [Figure 21] FIG. 11 is a diagram illustrating an example of a flow after advertisement information is distributed. [Figure 22] 1A and 1B are diagrams showing an example of a My Page for a store member displayed on a store member terminal device, where (a) is the My Page top screen, and (b) is the inbox top screen. [Figure 23] 13A to 13C are diagrams showing examples of the display in an affiliated store folder and examples of messages sent from affiliated stores to store members. [Figure 24] FIG. 13A is a diagram showing an example of a display of an advertising information top screen, and FIG. 13B is a diagram showing an example of advertising information displayed on a shop member terminal device. [Diagram 25] FIG. 11 is a diagram showing an example of a flow for extracting underwriting affiliated stores in the second embodiment. [Figure 26] FIG. 13 is a diagram showing an example of a desired number of recipients input / narrowing selection screen in the second embodiment. [Figure 27] A diagram showing an example of an underwriting affiliate extraction flow in the third embodiment. [Figure 28] FIG. 13 is a diagram showing an example of a store membership size narrowing down specification / desired number of recipients input screen in the third embodiment. [Figure 29] FIG. 13 is a diagram showing an example of a flow for extracting underwriting affiliated stores in the fourth embodiment. [Diagram 30] FIG. 13 is a diagram showing an example of a narrowing down specification screen in the fourth embodiment. [Diagram 31] A diagram showing an example of an underwriting affiliate extraction flow in the fifth embodiment. [Diagram 32] FIG. 13 is a diagram showing an example of a desired number of distribution establishments designation screen in the fifth embodiment. [Diagram 33] FIG. 23 is a diagram showing an example of a distribution establishment number confirmation screen in the fifth embodiment. [Diagram 34] FIG. 13 is a diagram showing an example of a distribution fee confirmation screen in the fifth embodiment. [Diagram 35] A diagram showing an example of an underwriting affiliate extraction flow in the sixth embodiment. [Diagram 36] FIG. 23 is a diagram showing an example of a narrowing down specification screen in the sixth embodiment. [Figure 37] A diagram showing an example of an underwriting affiliate extraction flow in the seventh embodiment. [Figure 38] 13 shows examples of displays on an advertiser terminal device in the seventh embodiment, where (a) is a screen for selecting target delivery conditions, and (b) is a screen for specifying the desired number of recipients. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0022] (Advertising system configuration) An example of the configuration of an advertising system 1 according to an embodiment will be described with reference to Fig. 1. As shown in Fig. 1, the advertising system 1 includes a service providing server 10, an affiliated store terminal device 20, a service member terminal device 30, a store member terminal device 31, and an advertiser terminal device 40. The service providing server 10 is connected to the affiliated store terminal device 20, the service member terminal device 30, the store member terminal device 31, and the advertiser terminal device 40 via a network NW so as to be able to communicate with each other.

[0023] The service providing server 10 is a server computer that provides an advertising service and is operated by a service provider 50 shown in Fig. 2. As shown in Fig. 2, a plurality of affiliated stores 60 are affiliated with the advertising service. The advertising service is a service that targets a plurality of affiliated stores 60 having physical stores, store members 70 who are customers of the affiliated stores 60 and are registered as store members of the affiliated stores 60, and advertisers 80, and specifically, it provides the store members 70 with advertising information of advertisers 80 different from the affiliated stores 60 with which the store members 70 are registered as store members.

[0024] 1, the service providing server 10 has a control unit 11 and a storage unit 12 as functional elements. The control unit 11 includes at least one processor. The control unit 11 of the embodiment includes a store member registration unit 11a. The store member registration unit 11a of the embodiment registers customers of an affiliated store 60 having a physical store as store members of the affiliated store 60.

[0025] The storage unit 12 is a HDD, a RAM (Random Access Memory), etc. The storage unit 12 stores an affiliated store database 12a, a service member database 12b, a store member database 12c, an advertiser database 12d, etc. In the present specification, "database" may be abbreviated to "DB". The service providing server 10 may be composed of multiple servers.

[0026] The service provider 50 may provide a membership-based comprehensive Internet service to users. The service provider 50 of the embodiment provides, as the comprehensive Internet service, a store membership registration service (described in detail below) for affiliated stores 60, a reservation service, a point granting service, an online shopping service, and the like. The service provider 50 of the embodiment also provides, to the affiliated stores 60 of the comprehensive Internet service, a store membership registration service, a customer management service, a point management service, a coupon issuing service, a message delivery service, an online sales management service, and the like. The advertising service of the embodiment is included in the comprehensive Internet service.

[0027] The affiliated store 60 is a business operator having at least one actual store. The affiliated store 60 in the embodiment is a business operator that has joined the Internet comprehensive service and obtained a store account, and that uses the advertising service. In the embodiment, the affiliated store 60 is in the position of an underwriter that permits the distribution of advertising information of an advertiser 80 to its own store's store members 70, and can also be in the position of an advertiser that requests the distribution of its own store's advertising information to the store members 70 of other affiliated stores 60.

[0028] The type of business of the affiliated store 60 is not limited, and examples include hairdressing salons, beauty salons, restaurants, retail stores, etc. Various information on the affiliated store 60 is registered in the affiliated store database 12a. In addition to store identification information such as an affiliated store ID issued to the affiliated store 60, the store name, type of business, and address of the affiliated store, information on staff of the affiliated store 60, etc. may be registered in the affiliated store database 12a.

[0029] The affiliated store terminal device 20 is a computer device operated by a manager and / or staff of the affiliated store 60, and is installed, for example, in the physical store of the affiliated store 60. The affiliated store terminal device 20 may also include a computer device installed in a location other than a physical store. For example, the affiliated store terminal device 20 may include a computer device installed in the head office or headquarters of the affiliated store 60 which has multiple physical stores. The affiliated store terminal device 20 is not limited to a stationary computer device, and may include a portable terminal device such as a smartphone terminal or tablet terminal.

[0030] A store member 70 is a user who is registered as a store member of an affiliated store 60 in a store member registration service provided by a service provider 50. In order to become a store member of an affiliated store 60 in the store member registration service of the embodiment, it is a prerequisite that the user is a member user (hereinafter referred to as a "service member") who has an account for the Internet comprehensive service provided by the service provider 50. The flow of store member registration will be described in detail later.

[0031] The service member terminal device 30 is a terminal device operated by the service member. The store member terminal device 31 is a terminal device operated by the store member 70. The service member terminal device 30 and the store member terminal device 31 may be, for example, a mobile terminal device such as a smartphone terminal or a tablet terminal, but are not limited to these, and may also include a stationary personal computer.

[0032] The advertiser 80 is an advertising entity that wishes to use the advertising system 1 to deliver advertisements primarily targeting a specific region, and is, for example, a business entity that has a brick-and-mortar store, a business entity that has a trade area in a specific region, etc. In the advertising system 1 of the embodiment, the advertiser 80 may or may not be an affiliated store 60.

[0033] In the embodiment, in addition to businesses that sell products or provide services in local brick-and-mortar stores, personnel dispatching agencies, large-scale businesses that want to sell products or services in a specific area, etc. can also be advertisers 80. For advertisers 80 like these who do not necessarily require customer management services, etc. provided by the service provider 50, various affiliation forms may be prepared, such as affiliated store registration limited to advertising requests, for example.

[0034] The advertiser terminal device 40 is a computer device operated by the advertiser 80, and is installed, for example, in a store or business premises of the advertiser 80. The advertiser terminal device 40 is not limited to a stationary computer device, and may include a mobile terminal device such as a smartphone terminal or a tablet terminal.

[0035] (Overview of the store member registration system) The advertising system 1 of the embodiment includes a store member registration system that registers a customer as a store member of the affiliated store 60. Here, an overview of the store member registration system of the embodiment will be described.

[0036] The service providing server 10 of the embodiment provides a predetermined service related to the affiliated store 60 as a membership service via the Internet. It is assumed that the store member 70 in the embodiment is a service member who has an account (user account) of the Internet comprehensive service. In this embodiment, account registration for the Internet comprehensive service is performed on a service membership registration page (not shown) displayed on an application of the Internet comprehensive service installed on the user's terminal device or on a website of the Internet comprehensive service.

[0037] In the embodiment, the user identification information input by the user to the service member registration page is registered in the service member DB 12b. In the service member DB 12b of the example shown in FIG. 3, the user identification information of the service member and the service member ID assigned to the service member are registered in association with each other. The user identification information in the embodiment includes at least the name, date of birth, sex, email address, and passwords used for various authentications on the service member site and application of the user. In addition, a telephone number, an address, etc. may be arbitrarily included as the user identification information.

[0038] The service providing server of the embodiment issues a digital membership card, such as a two-dimensional code or a barcode, including at least a service member ID, to a service member who has registered an account.

[0039] Furthermore, the service providing server 10 of the embodiment provides a portal site for service members to the service member terminal device 30. The portal site may be provided via a website accessible via a browser, or an application installed on a smartphone, tablet terminal, or the like. The service providing server 10 of the embodiment allows service members to carry out reservation procedures for the affiliated store 60, store membership registration procedures, and the like, through the portal site.

[0040] When a service member logs in to the portal site using the service member terminal device 30, the My Page of the service member's account is displayed on the screen of the service member terminal device 30 (see FIG. 4(a)). The My Page in the example shown in FIG. 4(a) includes a display of a two-dimensional code Q that serves as a digital membership card for the Internet comprehensive service. The digital membership card may be a barcode.

[0041] 4 and 5, an example of the flow when a customer of an affiliated store 60 registers as a store member of the affiliated store 60 will be described below. In the example shown in Figures 4 and 5, a service member who uses the affiliated store 60 and wishes to register as a store member of the affiliated store 60 performs an operation to register as a store member using the service member terminal device 30.

[0042] (Step S101) The service provider 50 issues a store membership registration code to the affiliated store 60 in advance. In the embodiment, the store membership registration code is a two-dimensional code (QR code (registered trademark: the same applies below)). The two-dimensional store membership registration code may include information such as store identification information that identifies the physical store of the affiliated store 60. In addition, if the affiliated store 60 is a business type where services are provided by a staff member (such as a hairdressing salon or beauty salon), the two-dimensional member registration code may include staff identification information that identifies the staff member. In the embodiment, the store membership registration code can be shown to the customer by being printed and posted in the physical store of the affiliated store 60, or by being displayed on the screen of the store terminal device 40.

[0043] (Step S102) As shown in FIG. 4(b), service member A visits a physical store of affiliated store 60 (e.g., hair salon A) and receives a service or purchases a product.

[0044] (Step S103) The service member is presented with a two-dimensional code for store member registration by a store staff member of affiliated store 60 (hair salon A). The two-dimensional code for store member registration may be presented within the store only to customers who have used the store. Furthermore, an expiration date may be set for the two-dimensional code for store member registration obtained by the customer. The expiration date may be a short period of time, such as 10 minutes. With this configuration, it is possible to prevent people who do not use the physical store from registering as store members.

[0045] (Step S104) The service member reads the two-dimensional code for store member registration while logged in with the portal site or portal app displayed on the screen of his / her service member terminal device 30. In this embodiment, the store member registration unit 11a of the service providing server 10 registers the service member as a store member of the affiliated store 60 designated by the service member (hair salon A in this example) based on the operation performed on the service member terminal device 30 (reading the two-dimensional code for store member registration in this example).

[0046] In this embodiment, the two-dimensional code for shop member registration is read by the service member terminal device 30 displaying the portal site, and a shop member registration request is automatically transmitted from the service member terminal device 30 to the service providing server 10.

[0047] (Step S105) The store member registration unit 11a of the service providing server 10 that has received the store member registration request extracts the user identification information of service member A included in the store member registration request from the service member DB 12b, and performs a process of registering the extracted user identification information in the store member DB 12c (see FIG. 6) in association with the store identification information of the affiliated store 60 (hair salon A). As a result, service member A is registered as a store member 70 of the store 60 (hair salon A). When the store member registration is completed, the control unit 11 executes a process of displaying a message (e.g., "Shop added") indicating the completion of store member registration on the screen of the service member terminal device 30 of service member A (see FIG. 4(c)). When the store member registration is completed, the two-dimensional code Q, which is a digital membership card for the Internet comprehensive service, also functions as a store membership card for the affiliated store 60.

[0048] 6, the name, date of birth, gender, and email address are registered as user identification information of the store member 70. The store member DB 12c of the embodiment is configured to register the address, telephone number, etc. of the store member 70, and to register the personal information of the store member 70 to a minimum extent. However, if the store member 70 gives permission, the address and telephone number can be registered in the store member DB 12c.

[0049] In an embodiment, the affiliated store 60 can view its own store member DB 12c from the management screen of the affiliated store terminal device 20. The affiliated store 60 may be able to view all items stored in the store member DB 12c, or the items viewable from the affiliated store terminal device 20 may be limited.

[0050] The procedure is not limited to the above, and may be configured such that a store member registration page (not shown) is displayed on the screen of the service member terminal device 30 that reads the two-dimensional code for store member registration, and the intention to register as a store member can be expressed from this page. Also, store member registration may be performed by the service member displaying the two-dimensional code Q, which is his / her own digital membership card, on the screen of the service member terminal device 30 and having the affiliated store terminal device 30 read it.

[0051] If a customer who visits a store is not a service member, the customer may complete service member registration (account creation) for the Internet comprehensive service at the storefront and then register as a store member. Also, the customer may be able to simultaneously register as a service member and a store member on a page that is displayed by reading a two-dimensional code for store member registration at the storefront of the affiliated store 60.

[0052] (Message delivery) The service providing server 10 of the embodiment shown in FIG. 1 includes a message generating unit 11b and a message delivering unit 11c, and has a function of delivering messages to service members and shop members 70.

[0053] The message generating unit 11b generates various messages related to notifications, coupon distribution, etc., sent from the service provider 50 or the affiliated store 60 to the service members or the store members 70 of the affiliated store 60. The message generating unit 11b may automatically generate messages according to the contents entered on a setting screen displayed on the screen of the affiliated store terminal device 20, for example.

[0054] The message delivery unit 11c delivers the message generated by the message generation unit 11b to the service member or store member 70. In the embodiment, the message delivery unit 11c delivers the message to the service member's account. For example, the message delivery unit 11c can deliver a message addressed to the service member to an inbox displayed on the service member's personal page on the portal site. This allows the affiliated store 60 to freely deliver its own store's business information, advertising information, and the like to its store members 70. The message delivery unit 11c may send emails, deliver messages via various message services, or send notifications by push notifications or in-app messages, as necessary.

[0055] (Points Management) The service providing server 10 of the embodiment shown in FIG. 1 includes a points management unit 11d and has a function of granting points to service members and store members 70. The points management unit 11d may perform a process of granting points common to all affiliated stores to service members. The points management unit 11d may also perform a process of granting store-specific points that can be used only at stores that have registered as store members to store members 70, or affiliated store-specific points that can be used at the store and group stores. The points management unit 11d may also have a function of granting points to affiliated stores 60. The points management unit 11d of the embodiment can grant points to affiliated stores 60 as a reward for other store advertisement delivery, which will be described later.

[0056] (Advertising Service Overview) Next, an outline of an advertising service realized by the advertising system 1 of the embodiment will be described with reference to FIG.

[0057] In step S1 (store membership registration), a service member uses a physical store of an affiliated store 60 and registers as a store member of the affiliated store 60 at the physical store. As described above, this store membership registration is performed using the comprehensive Internet service provided by the service provider 50. In the example shown in FIG. 2, there are multiple store members 70 linked to each of the affiliated store 60A (a hair salon in X city) and the affiliated store 60B (a nail salon in Y city). Note that one service member can become a store member of multiple affiliated stores 60.

[0058] In step S2 (registration of permission / exclusion conditions for other-store advertisement distribution), the affiliated store 60 selects whether or not to permit the service provider 50 to distribute advertisement information of an advertiser 80 other than its own store to its own store members 70 (hereinafter, sometimes referred to as "other-store advertisement distribution"). In addition, in the embodiment, the affiliated store 60 that has permitted other-store advertisement distribution can set exclusion conditions for the advertisers 80. This allows, for example, the affiliated store 60 to specify that advertisers 80 of the same industry should be excluded, and to refuse the distribution of advertisement information of the same industry to its own store members 70 in other-store advertisement distribution.

[0059] In step S3 (request for advertisement distribution and selection of distribution conditions), the advertiser 80 (80C) requests the service provider 50 to distribute the advertisement information of its store. In addition, various distribution conditions related to the distribution of the advertisement information are selected. The distribution conditions are, for example, the location conditions of the affiliated store 60. This enables the advertiser 80C, which is, for example, a restaurant having a brick-and-mortar store in City X, to distribute advertisement information to the store member 70 of the affiliated store 60A having a store in the same City X.

[0060] In this example, the advertiser 80C is also an affiliated store 60 of the Internet comprehensive service provided by the service provider 50. In the embodiment, advertisement distribution requests can also be received from advertisers 80D and 80E that are not affiliated stores 60.

[0061] In step S4 (extraction of affiliated stores 60 satisfying the delivery conditions), the service provider 50 extracts, from among the multiple affiliated stores 60, affiliated stores 60 that satisfy the delivery conditions designated by the advertiser 80C.

[0062] In step S5 (distributing advertisements to store members of extracted affiliated stores 60), advertisement information of the advertiser 80C is distributed to store members 70 of some or all of the affiliated stores 60 in the group of affiliated stores 60 extracted in step S4.

[0063] In step S6 (reward payment), the service provider 50 pays a reward to the affiliated store 60 to which the other-store advertisement was distributed to the store member 70 of the service provider 50 according to the number of distributions.

[0064] (System Functionality) The control unit 11 of the service providing server 10 of the embodiment shown in Figure 1 includes an advertising request information management unit 11e, a distribution condition management unit 11f, an advertising information generation unit 11g, an underwriting affiliate extraction unit 11h, a store member extraction unit 11i, an advertising information distribution unit 11j, a display processing unit 11k, and a reward calculation unit 11L.

[0065] The advertising request information management unit 11e acquires advertising request information input on a screen (see FIG. 13) displayed on the advertiser terminal device 40. The advertising request information is, specifically, information on the specific contents of an advertisement, such as wording, images, links, etc., to be included in the advertising information.

[0066] The distribution condition management unit 11f acquires distribution conditions inputted on a screen (see FIG. 15(a) etc.) displayed on the advertiser terminal device 40. The distribution conditions are various conditions related to the form of distribution of advertising information and distribution destination extraction, and may include regional conditions desired by the advertiser 80 and attribute conditions of the store members 70 desired by the advertiser 80. In addition, the distribution condition management unit 11f acquires exclusion conditions, etc. designated by the affiliated store 60 from the affiliated store terminal device 20.

[0067] The advertisement information generating unit 11g generates advertisement information in accordance with the contents inputted on the screen (see FIG. 13) displayed on the advertiser terminal device 40. The advertisement information generating unit 11g of the embodiment generates advertisement information based on the advertisement request information acquired by the advertisement request information managing unit 11e.

[0068] The underwriting franchisee extraction unit 11h extracts, as an underwriting franchisee, a franchisee 60 that satisfies the conditions specified by the advertiser 80 from among the franchisees 60 that have given permission to provide advertising information to their own store members 70. In an embodiment, the conditions include at least the regional conditions desired by the advertiser 80, and the underwriting franchisee extraction unit 11h extracts a franchisee 60 that has a physical store in an area that matches the regional conditions. In addition, in an embodiment, when the advertiser 80 meets an exclusion condition, the underwriting franchisee extraction unit 11h performs processing not to extract the franchisee 60 that specified the exclusion condition as an underwriting franchisee.

[0069] The store member extraction unit 11i extracts store members 70 who satisfy attribute conditions desired by the advertiser 80 from among the store members 70 of the underwriting affiliated stores.

[0070] The advertising information distribution unit 11j distributes the advertising information generated by the advertising information generation unit 11g to the store members 70 of the affiliated stores 60 extracted by the underwriting affiliated store extraction unit 11h. In the embodiment, the advertising information distribution unit 11j distributes the advertising information to the account of the store member 70. For example, the advertising information distribution unit 11j can distribute the advertising information to an inbox displayed on a service member's personal page on a portal site. The advertising information distribution unit 11j may send emails or messages in various messaging services, or may notify by push notification or in-app message, as necessary.

[0071] In this way, in the advertisement delivery system 1 of the embodiment, other-store advertisements are delivered to the store members 70 of the affiliated stores 60 that are extracted as underwriting affiliated stores from among the affiliated stores 60. Note that other-store advertisements may be delivered to the store members 70 of the underwriting affiliated stores that are further narrowed down based on attribute conditions.

[0072] The display processing unit 11k controls the display of data on each terminal device included in the advertising system 1. The display processing unit 11k controls a store management screen displayed on the affiliated store terminal device 20, an input screen for advertising request information displayed on the advertiser terminal device 40, and the display of a portal site. For example, the display processing unit 11k in the embodiment displays a list of advertising information of an advertiser 80 so that it can be viewed on the My Page of a store member 70 on the portal site.

[0073] The remuneration calculation unit 11L calculates remuneration for an underwriting affiliated store when advertising information of an advertiser 80 is distributed to a store member 70 of the underwriting affiliated store.

[0074] Moreover, the storage unit 12 of the service providing server 10 of the embodiment includes an advertiser database 12d, an advertising request information database 12e, a distribution condition database 12f, and an exclusion condition database 12g.

[0075] The advertiser DB 12d stores information on advertisers 80 who request advertisement distribution.

[0076] The advertisement request information DB 12e stores advertisement request information acquired by the advertisement request information management unit 11e.

[0077] The distribution condition DB 12f stores the distribution conditions acquired by the distribution condition management section 11f.

[0078] The exclusion condition DB 12g stores the exclusion conditions acquired by the distribution condition management unit 11f.

[0079] (Operation of the advertising system of the first embodiment) Next, the operation of the advertisement system 1 of the first embodiment will be described with reference to FIG.

[0080] (Step S1: Store member registration) The store membership registration (step S1 in FIG. 2, FIG. 5) is as described above, and the explanation will be omitted here.

[0081] (Step S2: Registration of other store advertisement distribution permission and exclusion conditions) Step S2 (registration of other store advertisement distribution permission / exclusion conditions) shown in Fig. 7 will be described. The display processing unit 11k of the embodiment displays an input screen (see Fig. 8) on the screen of the affiliated store terminal device 20 for inputting whether or not to permit distribution of other store advertisements to the store member 70 of the affiliated store 60. In the embodiment, advertisement information of the advertiser 80 can be distributed only to the store member 70 of the affiliated store 60 that has permitted distribution of other store advertisements to the store member 70 of the affiliated store 60.

[0082] In the input screen shown in the example of FIG. 8, when an operation to permit other store advertisement distribution is performed (the "Permit" checkbox is checked), an input item for setting exclusion conditions for the advertiser 80 is displayed. In this example, the industry of the advertiser 80 can be selected as an exclusion condition. This allows the franchisee 60 to set so that advertising information of other companies in the same industry is not distributed to its own store members 70 when it becomes an underwriting franchisee. The exclusion conditions entered in the input screen shown in FIG. 8 are transmitted to the service providing server 10, and the distribution condition management unit 11f executes a process of registering the exclusion conditions in the exclusion condition DB 12g.

[0083] (Step S3-1: Ad delivery request / delivery condition selection) Step S3-1 (advertisement distribution request / distribution condition selection) shown in FIG. 7 will be described. In the embodiment, advertisement request information is transmitted from the advertiser terminal device 40 to the service providing server 10. Hereinafter, with reference to FIG. 9 and the like, a distribution condition selection flow among the flows in which the advertiser 80 requests advertisement distribution will be described. Note that in the embodiment, the advertiser 80 may be the affiliated store 60 or may not be the affiliated store 60. For convenience, a terminal device operated by the advertiser 80 who is the affiliated store 60 (for example, the advertiser 80C shown in FIG. 2) is referred to as the advertiser terminal device 41, and a terminal device operated by the advertiser 80 who is not the affiliated store 60 (for example, the advertiser 80D shown in FIG. 2) is referred to as the advertiser terminal device 42. The advertiser terminal device 41 may be the affiliated store terminal device 20.

[0084] (Step S301) A person in charge of the advertiser 80C shown in FIG. 9 (a restaurant in X City in the example shown in FIG. 2) uses the advertiser terminal device 41 to log in to an affiliated store page (not shown) of the Internet comprehensive service provided by the service providing server 10.

[0085] (Step S302) Next, the logged-in affiliated store page transitions to an other-store advertising menu page (not shown). On the other-store advertising menu page, the other-store advertising distribution request menu is selected to display an advertising distribution request screen (see FIG. 10). The advertising distribution request screen of the example shown in FIG. 10 displays a "Request a new advertisement" button for requesting other-store advertising distribution, as well as the points held by the affiliated store 60 and the number of other-store advertising orders placed this year. The advertising distribution request screen may also display a list of past requests for other-store advertising distribution, or may include a button for transitioning to a detailed screen of the request history (such as the text of the advertising information and distribution conditions) and a button for transitioning to an invoice issuance screen for requested advertising.

[0086] (Step S303) When the person in charge of the advertiser 80C presses the "Request a new advertisement" button, a pop-up message (see FIG. 11) is displayed, prompting the user to select whether or not to use a previously created advertisement. A previously created advertisement is, for example, advertisement information requested in the past for advertisement distribution for another store, or advertisement information saved as a draft. In the embodiment, if the advertiser 80 is an affiliated store 60 (i.e., if the advertiser has a store account for the comprehensive Internet service provided by the service provider 50), the advertiser can use a previously created advertisement when requesting advertisement distribution, eliminating the need to newly input all the information each time a request is made.

[0087] (Step S304) When the user selects to use a previously created advertisement in step S303, the screen transitions to a previously created advertisement selection screen shown in Fig. 12. When the user selects an advertisement to be used from the list of previously created advertisements displayed and presses the "Select this advertisement" button, the screen transitions to a delivery condition selection screen (see Fig. 15(a)) in step S310.

[0088] (Step S305) If it is selected not to use the created advertisement in step S303, the screen transitions to an advertisement creation format screen shown in FIG. 13. In this example of the advertisement creation format screen, the contents of the advertisement information can be input into an input form and set. The contents of the input form provided in the advertisement creation format screen include an image to be included in the advertisement information, various comments, the contents of the benefit and the benefit usage expiration date when a benefit is set, a forwarding URL link, and a button to transition to this URL. When the contents of the advertisement information are input using these forms and the "Confirm" button is pressed, the screen transitions to a confirmation screen shown in FIG. 14. In this example of the confirmation screen, a button to display a preview of the advertisement information, a correction button, a draft save button, and a registration button are displayed. When the contents of the advertisement information are confirmed and the "Register" button is pressed, the screen transitions to a distribution condition selection screen (see FIG. 15(a)) in step S310.

[0089] Advertisement creation is not limited to inputting information into the advertisement creation format screen, and for example, when an advertisement with a more sophisticated design is desired, the advertisement creation may be requested from a separate advertisement creation request form. Also, when the advertiser 80 already has advertisement data created by another company, the advertisement may be registered using a file upload function.

[0090] (Steps S306 to S309) Here, an example of a flow from advertisement distribution application to inputting on the advertisement creation format screen in the case where the advertiser 80 is the advertiser 80D who is not the affiliated store 60 will be described. The advertiser 80D applies for advertisement distribution from an application screen (not shown) for visitors provided by the service providing server 10 (Step S306). In the application screen of the embodiment, it is confirmed whether or not the user agrees to the terms of use (Step S307). If the user does not agree, the advertisement distribution request is not possible (Step S308). If the user agrees, the screen transitions to an advertisement creation format screen (not shown) (Step S309). The advertiser 80D creates an advertisement by inputting necessary information on the advertisement creation format screen, and also inputs store information such as the store name and address.

[0091] In addition, the application screen may allow the advertiser 80D to select whether or not to join the Internet comprehensive service. If the advertiser 80D joins the Internet comprehensive service, it is not necessary to input store information on the advertisement creation format screen. After the advertiser 80D inputs the advertisement information, etc., the process proceeds to step S310. The flow from step S310 onwards is generally the same for both advertisers 80C and 80D.

[0092] (Step S310) In the delivery condition selection screen shown in FIG. 15(a), the advertiser 80 (80C, 80D) selects the delivery conditions he or she desires. In this example of the delivery condition selection screen, the "Delivery format" item allows the user to select whether or not to enable the highlighting option. By adding the highlighting (special information) option, the advertisement display can be highlighted on the destination store member terminal device 31 (see FIG. 22). Specific examples of highlighting will be described later. In addition, in the "Display size" item, the display size of the advertisement information can be selected. In the "Delivery period" item, the display period in the inbox of the advertisement information delivered to the store member 70's account can be set.

[0093] (Regional conditions) In addition, in the embodiment, the advertiser 80 can specify the desired regional conditions for the destination of the advertising information. In the example of the distribution condition selection screen shown in FIG. 15(a), the regional conditions are specified in the item "regional conditions of the underwriting affiliated store". In the embodiment, the regional conditions can be specified at the level of "prefecture" or "city, ward, and county". In this distribution condition selection screen, the prefecture and city, ward, and county can be selected using check boxes. Only one prefecture may be selected and multiple cities, ward, and county may be selected, or multiple prefectures and multiple cities, ward, and county may be selected. Also, an area selection screen such as Kanto and Kansai may be displayed before the prefecture selection.

[0094] When the advertiser 80 specifies a regional condition, the service providing server 10 (underwriting franchise extraction unit 11h) selects the destination of the advertising information from a population made up of store members 70 of the franchisees 60 that have physical stores in areas that match the specified regional condition. In other words, the regional condition in the embodiment is used to extract underwriting franchisees by comparing it with the information on the physical store location of the franchisees 60, and is not used to directly extract store members 70 who reside in areas that match the regional condition by comparing it with the address information of the store members 70.

[0095] In the advertising system 1 of the embodiment, since the store members 70 of the affiliated store 60 are likely to live in an area close to the physical store of the affiliated store 60, it is possible to realize an advertising distribution service that can easily deliver advertising information to a target area desired by the advertiser 80 without directly extracting store members 70 that match the area conditions. Also, in this embodiment, it is possible to realize an advertising system 1 that can easily deliver advertising information to a target area desired by the advertiser 80 without referring to personal information of the store members 70. A specific extraction flow by the service providing server 10 will be described in steps S401 and after.

[0096] (attribute condition) (Step 311) In the delivery condition selection screen of the embodiment (see FIG. 15(a)), in the target delivery condition specification field, the advertiser 80 can specify attribute conditions to further narrow down the target of the delivery destination of the advertising information. Examples of attribute conditions that can be specified include attribute conditions (gender, age, etc.) of the store members 70 who are the delivery targets, and store conditions (industry type, average customer spending, etc.) of the affiliated stores 60 extracted as underwriting affiliated stores. Note that a configuration may be adopted in which an optional fee is added to the specification of target delivery conditions.

[0097] (Step S312) When each delivery condition is entered on the delivery condition selection screen (see FIG. 15(a)) and the "Next" button is pressed, the entered delivery conditions are sent to the service providing server 10. Note that the flow for the steps thereafter differs depending on whether or not target delivery conditions are specified. First, the flow for when the target delivery option is not specified will be explained with reference to FIG. 16, and the flow for when the target delivery option is specified will be explained later with reference to FIG. 19.

[0098] (Step S4: Extraction of participating stores) The service providing server 10 in the embodiment extracts the underwriting affiliated stores that satisfy the distribution conditions and the like received from the advertiser terminal device 40, and transmits the total number of the store members 70 who are the distribution targets to the advertiser terminal device 40. The extraction flow after step S401 shown in FIG. 16 is as follows.

[0099] (Step S401) The distribution conditions received by the service providing server 10 are stored in the distribution condition DB 12f. The underwriting franchise extraction unit 11h refers to the distribution condition DB 12f and the franchise DB 12a, and extracts franchisees 60 that satisfy the area condition specified by the advertiser 80. For example, if the advertiser 80C (a restaurant in X City) specifies X City as the area condition for the underwriting franchisees, franchisees 60 that have physical stores in X City are extracted as candidate underwriting franchisees.

[0100] (Step S402) Next, the underwriting franchise extraction unit 11h refers to the exclusion condition DB 12g and the advertiser DB 12d to determine whether any of the franchisees 60 extracted as candidate underwriting franchisees in step S401 include a franchisee 60 that has set the industry of the advertiser 80 as an exclusion condition, and if so, excludes that franchisee 60 from the candidate underwriting franchisees. For example, when the industry of the advertiser 80C is a restaurant, if the candidate underwriting franchisees include a franchisee 60 that specified "restaurant" as the "industry of advertiser to exclude" in step S2, excludes that franchisee 60 from the candidate underwriting franchisees.

[0101] (Steps S403, S404) Next, the service providing server 10 calculates the total number of store members 70 of all the affiliated stores 60 extracted as candidate underwriting affiliated stores, and transmits this as the number of available deliveries to the advertiser terminal device 40. The number of available deliveries is displayed, for example, on a desired number of deliveries input screen shown in FIG. 15(b).

[0102] (Step S313) The advertiser 80 inputs the desired number of recipients on the screen for inputting the number of recipients (see FIG. 15(b)) with reference to the number of recipients that can be delivered to. When the advertiser 80 presses the “Confirm delivery conditions and number of recipients” button, the information on the desired number of recipients is transmitted to the service providing server 10.

[0103] (Step S405) The number of recipients received by the service providing server 10 is stored in the distribution condition DB 12f. In the embodiment, the underwriting franchise extraction unit 11h refers to the distribution condition DB 12f, the franchise DB 12a, and the store member DB 12c, and randomly extracts franchisees 60 that will become underwriting franchisees so that the total number of store members approximates the number of recipients. In the present embodiment, the store members 70 of each franchisee 60 extracted at this time as an underwriting franchisee become the recipients, and advertising information of the advertiser 80 is distributed to them.

[0104] (Step S406) The service providing server 10 causes the advertiser terminal device 40 to display the number of distribution targets (see FIG. 17(a)).

[0105] (Step S314) The advertiser 80 checks the delivery conditions / number of delivery recipients confirmation screen shown in the example of Fig. 17(a), and if the number of delivery recipients is approved, proceeds to step S315. The advertiser 80 who wishes to change the number of delivery recipients can press the "Modify" button to return to step S310 or S313 and reset the delivery conditions and the desired number of delivery recipients.

[0106] (Step S407) The service providing server 10 calculates a delivery fee according to the number of delivery targets approved by the advertiser 80, and causes the advertiser terminal device 40 to display the calculated fee as an estimate (see FIG. 17(b)).

[0107] (Step S315) The advertiser 80 checks the distribution cost confirmation screen shown in Fig. 17(b), and if the advertiser 80 approves the presented distribution cost, he / she presses the "Select distribution start date" button and proceeds to step S316. If the advertiser 80 wants to adjust the distribution cost, he / she presses the "Modify" button and returns to step S310 or S313, where he / she can reset the distribution conditions and the desired number of people to whom the advertisement is to be delivered.

[0108] (Steps S316-S317) The advertiser 80 sets the distribution start date on the distribution start date selection screen shown in FIG. 17(c). When the advertiser 80 presses the "Select payment method" button on the same screen, the screen transitions to the payment method selection screen shown in FIG. 18(a) and (b). If the advertiser 80 is an affiliated store 60, the advertiser 80 (80C) can select payment with the points granted by the service provider 50 for part or all of the payment of the advertisement distribution fee. If the advertiser 80 is not an affiliated store 60, the payment method selection screen (not shown) does not display the option of point payment, and payment methods such as account transfer and credit card payment can be selected. When the advertiser 80 (80C, 80D) specifies the payment method and presses the "Next" button, the screen transitions to the completion screen shown in FIG. 18(c), and the advertisement distribution request is completed.

[0109] (Targeted Delivery) Next, with reference to FIG. 9, FIG. 19, etc., a flow of an advertisement delivery request and acceptance affiliated store extraction in the case where the advertiser 80 desires targeted delivery in the first embodiment will be described.

[0110] (Step S311) When "targeted delivery" is selected in step S311 shown in FIG. 9 (see FIG. 15), the process proceeds to the advertisement delivery request / accepting affiliated store extraction flow shown in FIG.

[0111] (Steps S401 to S404) Steps S401 to S404 shown in Fig. 19 are the same as the extraction flow when target distribution is not performed, so the explanation will be omitted. The number of people to whom the target distribution can be performed when target distribution is performed is displayed on the target distribution condition selection screen shown in Fig. 20(a), for example.

[0112] (Step S321) The advertiser 80 inputs the target delivery conditions on the target delivery condition selection screen (see FIG. 20(a)) with reference to the number of available recipients displayed on the screen.

[0113] (attribute condition) In the target delivery condition selection screen of the embodiment, the gender condition and the age condition of the store member 70 can be selected as the attribute condition. In the target delivery condition selection screen of the example shown in Fig. 20(a), the age condition of the store member 70 to be the delivery destination can be specified by checking a check box for each decade or by inputting a range. Multiple selections for each age may be possible.

[0114] (Store conditions) In the target distribution condition selection screen of the embodiment, the customer unit price and the business type of the underwriting affiliated store can be specified as the store condition. The store condition is not limited to these, and other indicators such as the store membership size of the affiliated store 60 may be selectable.

[0115] When the advertiser 80 who has input each target delivery condition presses the "display refined results" button, the specified target delivery conditions are transmitted to the service providing server 10. The target delivery conditions received by the service providing server 10 are stored in the delivery condition DB 12f.

[0116] (Step S421) When the advertiser 80 designates a store condition as a target delivery condition, the underwriting franchisee extraction unit 11h extracts, as an underwriting franchisee, a franchisee 60 that satisfies the designated store condition from among the underwriting franchisee candidates.

[0117] (Step S422) When the advertiser 80 specifies attribute conditions of the store members 70 as target delivery conditions, the store member extraction unit 11i extracts, as delivery targets, store members 70 who satisfy the specified attribute conditions from among the store members 70 of each underwriting affiliate extracted in step S421, for example by referring to the delivery condition DB 12f and the store member DB 12c.

[0118] (Step S423) The service providing server 10 calculates the number of recipients extracted in step S422 and a corresponding delivery cost, and causes the advertiser terminal device 40 to display the calculated cost as an estimate (see FIG. 20(b)).

[0119] (Step S322) The advertiser 80 checks the screen for confirming the number of recipients and delivery costs shown in Fig. 20(b), and if the presented details are acceptable, presses the "Select delivery start date" button and proceeds to step S323. If the advertiser 80 wishes to adjust the delivery costs, etc., he or she can press the "Modify" button to return to step S310 or S321 and reset the delivery conditions, etc.

[0120] (Steps S323 to S324) Selection of the distribution start date and payment method is the same as in the case of no target distribution, so the explanation will be omitted.

[0121] (Data check process) In the embodiment, a data check process is provided in which, after the completion of an advertisement distribution request from the advertiser 80, a person in charge at the service provider 50 determines whether the URL link or image file included in the advertisement information is fraudulent. The determination of the URL link or image file may be performed by the service providing server 10. Examples of redirect destinations of fraudulent URL links include harmful sites such as fraudulent sites, and sites that are completely unrelated to the advertiser 80. Examples of fraudulent image files include images that are completely unrelated to the advertiser 80, images that are contrary to public order and morals, and images that include information that leads to unrelated sites.

[0122] If it is determined that there is a problem with the URL link or the image file, the service providing server 10 sends a message requesting data correction to the advertiser terminal device 40. If there is no problem with the URL link or the image file, or if the problem has been corrected, the data check process is completed. By configuring the advertising system 1 of the embodiment to perform such a data check, it is possible to increase the safety of the advertising service and improve the user's sense of security.

[0123] (Step S5: Delivery of advertising information) Next, step S5 (distribution of advertising information) shown in Fig. 7 will be described. In the embodiment, the advertising information generation unit 11g refers to the advertising request information DB 12e to generate advertising information to be distributed to the store member 70. As shown in Fig. 24(b), the advertising information in the embodiment may include an image, store information of the advertiser 80, benefits such as coupons, a button to transition to a reservation page, and the like.

[0124] The advertising information generated by the advertising information generation unit 11g is distributed to the store members 70 extracted as the distribution targets in step S4. In the embodiment, the advertising information distribution unit 11j distributes the advertising information of the advertiser 80 to an inbox displayed on the service member personal page of the store member 70 who is the distribution target. Hereinafter, with reference to FIG. 21 etc., a flow after the advertising information is distributed to the store member 70 will be described.

[0125] (Step S501) The advertising information distribution unit 11j of the service providing server 10 distributes advertising information of the advertiser 80 to the store members 70 who are distribution targets.

[0126] (Step S502) In the embodiment, the distributed advertising information arrives at the inbox of the My Page for service members viewed on the store member terminal device 31. FIG. 22(a) is an example of the display of the My Page top screen in a portal application for an Internet general service installed on the store member terminal device 31. The My Page top screen in this example displays a two-dimensional code Q that serves as a digital membership card. The My Page top screen may be provided with a special information display area AD1 in which advertising information of an advertiser 80 who has selected the highlighting option or a thumbnail image thereof is displayed. In addition, the My Page top screen in the embodiment displays a button for transitioning to a reception box ("Message BOX" in the figure) that stores various messages and the like distributed by the message distribution unit 11c. Pressing this button transitions to the reception box top screen shown in FIG. 22(b).

[0127] 22(b), the top screen of the inbox displays folders in which various messages are grouped and stored. In the embodiment, the display processor 11k generates folders for each type of message sender, and displays a screen indicating that messages corresponding to each folder are stored.

[0128] The top screen of the inbox in the embodiment (FIG. 22(b)) displays an affiliated store folder F1 in which messages from affiliated stores 60 who have registered as store members are stored. In the affiliated store folder F1 in the embodiment, a marker is displayed when there are unread messages. When the affiliated store folder F1 in the embodiment is selected, folders for each affiliated store 60 are displayed (see FIG. 23(a)), and when the folder for one affiliated store 60 is selected, messages from that affiliated store 60 are displayed in a list (see FIG. 23(b)). The affiliated store 60 can freely distribute text messages (see FIG. 23(c)) and messages with benefits such as coupons (see FIG. 23(d)) to its store members at any time.

[0129] In addition, the top screen of the inbox in the embodiment (FIG. 22(b)) displays an advertisement information folder F2 in which advertisement information of the advertiser 80 is stored. The advertisement information folder F2 may display folders of more detailed classifications. In the example shown in FIG. 22(b), a special advertisement information folder F21 in which advertisement information of the advertiser 80 who selected the highlighting option is stored, and a normal advertisement information folder F22 ("From the surrounding area" folder in the figure) in which advertisement information of the advertiser 80 who did not select the highlighting option is stored are provided. In the embodiment, a read advertisement information storage folder F23 ("Saved BOX" folder in the figure) is generated in which advertisement information opened by the store member 70 is stored among the advertisement information of the advertiser 80 stored in the special advertisement information folder F21 and the normal advertisement information folder F22. Each folder may display information indicating the number of unread messages and information indicating an overview of newly arrived unread messages.

[0130] When any of the advertising information folders F2 is opened, the advertising information top screen shown in FIG. 24(a) is displayed. In this example, tabs TB are provided according to the classification of the advertising information folder F2. When any of the tabs TB is selected, advertising information in the advertising information folder F2 corresponding to the tab TB is displayed in a list. In this example, unread advertising information in the list is marked. In addition, the name of the advertiser 80 and the expiration date are displayed in each advertising information. The listed advertising information may be displayed by filtering, for example, by the type of business of the advertiser 80. In addition, the store member 70 may be configured to transition to a setting screen from a "display setting" button and set display / non-display for each type of advertising information. With such a configuration, the store member 70 can customize the reception of information according to his / her own interests.

[0131] An example of advertisement information of an advertiser 80 who used other store advertisement distribution is shown in Fig. 24(b). The advertisement information in this example was generated by the advertisement information generation unit 11g based on the information input by the advertiser 80 on the advertisement creation format screen (see Fig. 13). The contents of the advertisement information are not limited to this example.

[0132] (Steps S503 to S505) It is preferable that it is possible to count whether the advertising information has been opened and read by the store member 70. In the embodiment, advertising information opened within a predetermined opening validity period is saved in the read advertising information storage folder F23 (Step S504). The service providing server 10 executes a storage count when a piece of advertising information is saved in the read advertising information storage folder F23 (Step S505). This makes it possible to feed back the opening rate of the advertising information to the advertiser 80.

[0133] (Steps S506-507) In the embodiment, advertising information that has not been opened within a predetermined valid opening period is automatically deleted after the expiration date (Step S506), and the service providing server 10 executes a non-save count (Step S507). With this configuration, old advertising information that has expired is automatically deleted, so that the store member 70 is not required to take the time to manage messages in the folder, and an easy-to-read display can be automatically maintained.

[0134] (Steps S508 to S512) In the embodiment, when the opened advertisement information contains special information such as a coupon, the use of the special information can be managed. The special information is displayed in the form of, for example, a two-dimensional code, a barcode, or a coupon number in the advertisement information (see FIG. 24(b)). When the special information contained in the advertisement information is used within the validity period (specifically, when the store member 70 presents the special information at the store of the advertiser 80 (step S510)), the advertiser terminal device 40 reads the special information and performs accounting (step S511). At this time, the advertiser terminal device 40 transmits information indicating that the special information has been used to the service providing server 10, and the service providing server 10 counts the use of the special information (step S512). With this configuration, the advertiser 80 can be fed back the number of times the advertisement information led to store visits and usage.

[0135] (Steps S513-S514) If the store member 70 does not use the benefit included in the advertising information within the validity period, the advertising information is automatically deleted from the read advertising information storage folder F23 (Step S513). When the advertising information is deleted, the service providing server 10 counts the amount of unused advertising information (Step S514). With this configuration, it is possible to provide feedback to the advertiser 80 on the unused rate of advertising information, etc.

[0136] (Step S515) Notification of various count results is periodically transmitted from the service providing server 10 to the advertiser terminal device 40 (Step S515). The timing and number of count notifications can be appropriately determined.

[0137] As described above, in the embodiment, since the advertisement information is delivered to the inbox in the portal site or the portal app, the service providing server 10 can easily manage information such as deleting expired messages and saving opened messages. With such a configuration, the store member 70 who is the recipient does not need to set message sorting or delete old messages by himself, as is the case with e-mail, for example. In addition, in the case of general promotional e-mails sent by e-mail, since mainly only the subject is displayed in the inbox, there is a problem that the e-mail tends to be buried among other e-mails and the opening rate is low. According to the present embodiment, the advertisement information or a thumbnail image thereof is displayed on the My Page or at the top of the inbox, so that the advertisement content is likely to catch the eye.

[0138] (Step S6: Reward calculation / reward granting process) As described above, according to this embodiment, after an underwriting affiliated store is extracted, advertising information is distributed to the store member 70 linked to this affiliated store 60. Therefore, it becomes possible to distribute profits associated with the advertisement distribution to the affiliated store 60, which is a physical store linked to the user (store member 70) who receives the advertising information.

[0139] The service provider 50 in the embodiment pays a predetermined remuneration to the affiliated store 60 that is extracted as an underwriting affiliated store and distributes other store advertisements to the store members 70 of the own store. In the embodiment, the remuneration calculation unit 11L of the service providing server 10 calculates the remuneration for the affiliated store 60 according to, for example, the number of distribution targets. The remuneration amount calculated by the remuneration calculation unit 11L is notified to the affiliated store 60 at a predetermined timing. The affiliated store 60 may be able to select a method of receiving the remuneration on a management screen displayed on the affiliated store terminal device 20. It is preferable that the remuneration can be received in multiple ways, such as bank transfer, points, and offsetting with various fees. The service providing server 10 executes a remuneration granting process based on the receiving method designated by the affiliated store 60. When the affiliated store 60 wishes to receive points, the point management unit 11d executes a process of granting points equivalent to the remuneration calculated by the remuneration calculation unit 11L to the affiliated store 60.

[0140] In the embodiment, an affiliated store 60 having a physical store can automatically obtain advertising fees by distributing advertisements of other stores to its own customers, the store members 70. Furthermore, in the present embodiment, advertisements can be distributed to the store members 70 without personal information of the store members 70 being provided to third parties such as advertisers 80.

[0141] (Other embodiments) The advertising system 1 can be embodied in various ways, particularly in the extraction process of the underwriting affiliates. Hereinafter, embodiments in which the extraction process is different will be mainly described. Note that descriptions of parts similar to the first embodiment will be omitted. For convenience, the diagrams showing the extraction flow in the following embodiments show only an excerpt of the operation of the service providing server 10.

[0142] Second embodiment The flow of extracting an underwriting affiliated store in the second embodiment will be described with reference to FIG.

[0143] (Steps S401 to S403) Steps S401 to S403 shown in FIG. 25 are the same as those in the first embodiment, and therefore the description thereof will be omitted.

[0144] (Step S431) The service providing server 10 causes the advertiser terminal device 40 to display the total number of store members (number of people to which messages can be delivered) of all the extracted candidate underwriting member stores (see FIG. 26). The example of the screen shown in FIG. 26 for inputting and narrowing down the number of people to which messages can be delivered displays an input field in which the number of people to which messages can be delivered can be input with the number of people to which messages can be delivered being the upper limit, and an anonymized list for narrowing down the candidate underwriting member stores.

[0145] In this example, the anonymized list includes business type information, customer unit price information, and the like, of the franchisees 60 extracted as candidates for underwriting franchisees. In this example, the customer unit price information is shown in a schematic manner such that the number of stars increases as the customer unit price increases, but is not limited to this. In the anonymized list, the franchisees 60 extracted as candidates for underwriting franchisees may be listed one by one, or multiple franchisees 60 may be listed by aggregating the business type information and customer unit price information. The advertiser 80 can check the selection field of the store attribute that he / she wants to extract as an underwriting franchisee. In conjunction with this checking operation, the number of target recipients when narrowed down by the checked attribute is displayed in the "Number of target recipients" field displayed below the anonymized list. The advertiser 80 can narrow down the candidates for underwriting franchisees so as to approximate the number of people to whom the advertiser wishes to deliver.

[0146] (Step S432) The underwriting affiliate extraction unit 11h extracts underwriting affiliates based on the narrowing down specification of the advertiser 80. The store members 70 of each affiliated store 60 extracted as the underwriting affiliates become the distribution targets. The service providing server 10 calculates the distribution cost according to the number of distribution targets and presents it to the advertiser 80.

[0147] Third embodiment The flow of extracting an underwriting affiliated store in the third embodiment will be described with reference to FIG. 27 etc.

[0148] (Steps S401 to S402) Steps S401 to S402 shown in FIG. 27 are the same as those in the first embodiment, and therefore the description thereof will be omitted.

[0149] (Step S441) The service providing server 10 classifies the member stores 60 extracted as candidate member stores by the number of store members. In this example, the number of store members is divided into units of 100, but the classification is not limited to this.

[0150] (Step S442) The service providing server 10 causes the advertiser terminal device 40 to display the number of store members for each store member size for the member stores 60 extracted as candidate underwriting member stores (see FIG. 28). Note that the store member size narrowing down designation / desired number of recipients input screen shown in FIG. 28 also displays the total number of store members for all the candidate underwriting member stores as the upper limit of the number of recipients.

[0151] In the example shown in Fig. 28, the number of store members for each store member size is displayed in a list in the "Narrow down affiliated stores in designated area" field. The advertiser 80 can select the store member size that they wish to extract as an underwriting affiliated store by checking it in the selection field. The advertiser 80 also inputs the number of people they wish to deliver to on the same screen.

[0152] (Step S443) The underwriting franchise extraction unit 11h randomly extracts underwriting franchisees from among the franchisees 60 that correspond to the store membership scale specified by the advertiser 80, so as to approximate the desired number of people to be delivered. The store members 70 of each franchisee 60 randomly extracted as underwriting franchisees become the delivery targets. The service providing server 10 calculates the delivery cost according to the number of delivery targets and presents it to the advertiser 80.

[0153] (Fourth embodiment) The flow of extracting underwriting affiliated stores in the fourth embodiment will be described with reference to Fig. 29 etc. In the fourth embodiment, the underwriting affiliated store candidates narrowed down by the advertiser 80 specifying the store member size and the number of people to whom they wish to be delivered in step S442 in the third embodiment can be further narrowed down by industry and average customer price.

[0154] (Step S451) The service providing server 10 causes the advertiser terminal device 40 to display an anonymized list including business type information and customer unit price information for the candidate underwriting member stores narrowed down in step S442 (see FIG. 30). The anonymized list of the fourth embodiment also includes store member scale information. The display of other items may be the same as the anonymized list of the second embodiment.

[0155] (Step S452) The accepting member store extraction unit 11h extracts, as accepting member stores, member stores 60 that satisfy the conditions of store member size, industry, and average customer price specified by the advertiser 80. The store members 70 of each member store 60 extracted as accepting member stores become distribution targets. The service providing server 10 calculates the distribution cost according to the number of distribution targets and presents it to the advertiser 80.

[0156] Fifth embodiment In the first to fourth embodiments, the delivery cost is calculated based on the total number of delivery targets multiplied by the unit price per person. The fifth embodiment makes it possible to calculate the delivery cost per number of underwriting affiliates. The flow of extracting underwriting affiliates in the fifth embodiment will be described below with reference to FIG. 31 etc.

[0157] (Step S461) After steps S401 and S402, the service providing server 10 classifies the member stores 60 extracted as candidate member stores by store membership size. At this time, the number of member stores 60 for each store membership size is calculated.

[0158] (Step S462) The service providing server 10 causes the advertiser terminal device 40 to display the number of stores for each store member size for the affiliated stores 60 extracted as potential underwriting affiliated stores (see FIG. 32). The desired number of stores designation screen shown in FIG. 32 displays the total number of the candidate underwriting affiliated stores as the "number of affiliated stores in the designated area," as well as a breakdown of the number of stores for each store member size and the unit price per store, allowing the advertiser 80 to input the desired number of stores for each store member size. The advertiser 80 checks how many affiliated stores 60 of each store member size there are in the designated area and how much the unit price is, decides how many affiliated stores 60 of each size to designate, and inputs this in the desired number of stores input field.

[0159] (Step S463) The underwriting franchisee extraction unit 11h randomly extracts underwriting franchisees from among the candidate underwriting franchisees according to the desired number of distribution outlets specified by the advertiser 80. The store members 70 of each franchisee 60 extracted as an underwriting franchisee become the distribution targets. The service providing server 10 causes the advertiser terminal device 40 to display the number of extracted underwriting franchisees (see FIG. 33). Note that if there are few franchisees 60 that meet the store member size conditions specified by the advertiser 80, the number of distribution outlets (number of underwriting franchisees) may be less than the desired number of distribution outlets. The advertiser 80 can check the number of distribution outlets (number of underwriting franchisees) on the distribution outlet number confirmation screen shown in FIG. 33, and if they wish to correct it, they can reselect the desired number of distribution outlets.

[0160] When the advertiser 80 agrees to the number of distribution establishments and presses the "Confirm distribution costs" button, the screen transitions to the distribution cost confirmation screen shown in FIG. 34. In this embodiment, the distribution cost calculated based on the number of distribution establishments multiplied by the unit price per establishment is presented as the estimated amount. If the advertiser wants to modify each condition after viewing the estimated amount of distribution costs, they can press the "Modify" button and set the conditions again. After approving the estimated amount, the advertiser presses the "Select distribution start date" button to proceed to selecting the distribution start date and payment method.

[0161] Sixth embodiment In the sixth embodiment shown in Fig. 35, an anonymized list including business type information and customer unit price information is displayed on the advertiser terminal device 40 for the affiliated stores 60 that meet the store membership scale conditions specified by the advertiser 80 from among the candidate affiliated stores extracted and classified in step S461 of the fifth embodiment. This allows the advertiser 80 to specify the narrowing down conditions for the affiliated stores in more detail.

[0162] (Step S471) In step S471 shown in Fig. 35, the anonymization list shown in Fig. 36 is displayed on the advertiser terminal device 40. The display of each item in the anonymization list in the sixth embodiment may be similar to that in the fourth embodiment.

[0163] (Step S472) The accepting franchisee extraction unit 11h extracts the franchisees 60 that satisfy the conditions of store member size, industry, and average customer price specified by the advertiser 80 as accepting franchisees. The store members 70 of each franchisee 60 extracted as accepting franchisees become the distribution targets. The service providing server 10 calculates the distribution cost according to the number of distribution targets and presents it to the advertiser 80.

[0164] Seventh embodiment In the seventh embodiment shown in Fig. 37, the advertiser 80 specifies the number of people to whom the advertisement is to be delivered in the target delivery of the first embodiment. Steps S401 to S404 shown in Fig. 37 are the same as those of the first embodiment, and therefore the description thereof will be omitted.

[0165] (Step S481) When the advertiser 80 specifies store conditions on the target delivery condition specification screen shown in FIG. 38(a), the underwriting franchise extraction unit 11h extracts franchisees 60 that satisfy the specified store conditions as candidate underwriting franchisees.

[0166] (Step S482) When the advertiser 80 specifies attribute conditions for the store members 70 on the target delivery condition specification screen shown in Figure 38 (a), the store member extraction unit 11i extracts the store members 70 who satisfy the specified attribute conditions as those who satisfy the attribute conditions from among the store members 70 who are candidate underwriting affiliates extracted in step S481.

[0167] (Step S483) The service providing server 10 causes the advertiser terminal device 40 to display the number of people satisfying the attribute conditions extracted in step S482 ("total number of target members") (see FIG. 38(b)). The advertiser 80 inputs the number of people to whom the advertiser 80 wishes to deliver, with the number of people satisfying the attribute conditions as the upper limit, on the screen for designating the number of people to whom the advertiser wishes to deliver in FIG. 38(b).

[0168] (Step S484) The underwriting franchise extraction unit 11h randomly extracts franchisees 60 that will become underwriting franchisees from among the candidate underwriting franchisees so that the total number of distribution targets approximates the number of people who wish to receive the distribution. The store members 70 of each franchisee 60 extracted as an underwriting franchisee become distribution targets, and advertising information of the advertiser 80 is distributed to them.

[0169] In the seventh embodiment, the underwriting affiliates may be further narrowed down using an anonymized list including information on the affiliates 60's business type and average customer spending.

[0170] Although the present invention has been described above by taking the embodiment as an example, the present invention is not limited to the above embodiment and can be embodied in various forms. [Explanation of symbols]

[0171] 1. Advertising System 10 Service provider server 11 Control section 11a Store Membership Registration Department 11b Message Generation Unit 11c Message Delivery Section 11d Points Management Department 11e Advertising Request Information Management Department 11f Distribution Conditions Management Department 11g Advertising information generation unit 11h Underwriting Merchant Extraction Department 11i Store Member Extraction Department 11j Advertising Information Distribution Department 12 Storage section 12a Membership database 12b Service Member Database 12c Store Member Database 12f Distribution conditions database 20. Affiliated store terminal device 30 Service member terminal device 31 Store member terminal device 40 Advertiser terminal device 50 Service Providers 60 member stores 70 Store Members 80 Advertisers

Claims

1. An advertising system in which a service providing server that provides a predetermined service related to a member store as a member service via the Internet, a terminal device of a member store having a physical store, and a terminal device of a service member who has an account for the service are communicably connected via a network, The service providing server includes: an affiliated store database in which store identification information including location information of the affiliated store is registered; a store member registration unit that registers the service member who has used the affiliated store and wishes to register as a store member of the affiliated store as a store member of the affiliated store; an accepting member store extraction unit that extracts, from among the member stores that have permission to provide advertising information of stores other than its own store to its own store members, member stores that have physical stores in areas designated by the advertiser, as accepting member stores by referring to the location information; an advertising information distribution unit that distributes advertising information of an advertiser other than the underwriting affiliated store to the store members of the underwriting affiliated store extracted by the underwriting affiliated store extraction unit;

2. The service providing server includes:

2. The advertising system according to claim 1, further comprising a store member extraction unit that extracts store members that satisfy attribute conditions desired by the advertiser from among the store members of the affiliated underwriting stores.

3. The service providing server includes: an exclusion condition database for storing exclusion conditions designated by said member store; The underwriting affiliate extraction unit is 3. The advertising system according to claim 1, wherein, when the advertiser satisfies the exclusion condition, the affiliated store that specified the exclusion condition is not extracted as an underwriting affiliated store.

4. The service providing server includes:

3. The advertising system according to claim 1, further comprising an advertising information generating section for generating the advertising information in accordance with content input on a screen displayed on a terminal device operated by the advertiser.

5. The service providing server includes:

3. The advertising system according to claim 1, further comprising a remuneration calculation unit that calculates a remuneration for the affiliated underwriting store when the advertising information of the advertiser is distributed to the store member of the affiliated underwriting store.

6. The service providing server includes: The advertising system according to claim 5 , further comprising a point management unit that grants points equivalent to the remuneration calculated by the remuneration calculation unit to the underwriting affiliated store.

7. The store member registration unit, 3. The advertising system according to claim 1, further comprising: registering a member user having an account for the service as a store member of the affiliated store designated by the member user based on an operation performed on a terminal device of the member user.

8. The service providing server includes: providing a portal site for said member users; 8. The advertising system according to claim 7, further comprising a display processing unit that displays a list of the advertising information of the advertisers so that the list can be viewed on a personal page of the store member on the portal site.

9. The My Page is: Displaying a digital membership card for said membership service; The advertising system of claim 8 , wherein the digital membership card also functions as a store membership card for the affiliated store.

Images