Information processing device and information processing method

Abstract

To increase a user's motivation to view content. [Solution] The information processing device 1 has an identification unit 135 that identifies first viewing information, which is information regarding a user's viewing history for multiple contents provided in a specified service that provides content, and second viewing information, which is information regarding the user's viewing history for a specific content that is specified in advance among the multiple contents, and a lottery unit 136 that conducts a lottery to grant a benefit to the user when the identified first viewing information satisfies a first condition or the identified second viewing information satisfies a second condition.

Description

[Technical Field]

[0001] The present invention relates to an information processing device and an information processing method. [Background technology]

[0002] BACKGROUND ART Distribution services are provided that distribute content such as videos to users via communication networks (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2009-094653 Summary of the Invention [Problem to be solved by the invention]

[0004] Content providers provide content with the aim of having the content viewed by many users, and therefore it is desirable for distribution services to increase users' willingness to view content.

[0005] The present invention has been made in consideration of these points, and aims to increase users' motivation to view content. [Means for solving the problem]

[0006] An information processing device according to a first aspect of the present invention has an identification unit that identifies first viewing information, which is information regarding a user's viewing history for a plurality of contents provided in a predetermined content-providing service, and second viewing information, which is information regarding the user's viewing history for a specific, pre-specified content among the plurality of contents, and a lottery unit that conducts a lottery to award a benefit to the user when the first viewing information identified by the identification unit satisfies a first condition or the second viewing information satisfies a second condition.

[0007] The first viewing information may be at least one of the user's total viewing time for one or more arbitrary contents provided in the specified service, the total number of views which is the number of arbitrary contents viewed by the user, the user's viewing time per content, and the number of types of content viewed by the user, and the lottery unit may conduct the lottery on the condition that the first condition is met, that is, at least one of the total viewing time, the total number of views, the viewing time per content, and the number of types of content as the first viewing information exceeds a predetermined threshold value for each.

[0008] The second viewing information may be a viewing history of the specific content, the second condition may be that the specific content has been viewed, and the lottery unit may conduct the lottery on the condition that it determines that the user has viewed the specific content based on the viewing history of the specific content as the second viewing information.

[0009] The lottery unit may conduct the lottery on the condition that the user applies for a campaign in which the right to enter the lottery is granted on the condition that the second viewing information satisfies the second condition, and on the condition that the second viewing information satisfies the second condition. The specific content may be content that can be accessed via a site related to application for the campaign.

[0010] The lottery unit may conduct the lottery when the first viewing information identified by the identification unit satisfies the first condition, or the second viewing information satisfies the second condition, and also satisfies a third condition that the viewing information has lost another lottery to award a different benefit from the benefit.

[0011] The lottery may award one of a plurality of benefits, the plurality of benefits including a predetermined benefit corresponding to the specific content, and the probability that the predetermined benefit will be awarded by the lottery conducted by the lottery unit when the third condition is met may be set higher than the probability that the predetermined benefit will be awarded by the lottery conducted by the lottery unit even when the third condition is not met.

[0012] The information processing device may further have a notification unit that notifies the user before the lottery unit draws a lottery indicating that the probability of the specified benefit being awarded by the lottery unit when the third condition is met is set higher than the probability of the specified benefit being awarded by the lottery unit when the third condition is not met. The notification unit may hold a lottery for the user to decide whether or not to enter the notification information, and notify the user of the notification information on the condition that the user wins the lottery.

[0013] The lottery may award one of a plurality of benefits, and the probability of awarding each of the plurality of benefits by the lottery held when the first viewing information satisfies a first condition may be different from the probability of awarding each of the plurality of benefits by the lottery held when the second viewing information satisfies a second condition.

[0014] The multiple benefits may include a predetermined benefit corresponding to the specific content, and the probability of the predetermined benefit being awarded by a lottery held when the second viewing information satisfies the second condition may be set higher than the probability of the predetermined benefit being awarded by a lottery held when the first viewing information satisfies the first condition.

[0015] The probability that each of the multiple benefits will be awarded by a lottery held when the first viewing information satisfies a first condition, and the probability that each of the multiple benefits will be awarded by a lottery held when the second viewing information satisfies the second condition may be set to a value higher than 0.

[0016] An information processing method according to a second aspect of the present invention includes the steps of identifying, executed by a computer, first viewing information which is information regarding a user's viewing history for a plurality of contents provided in a specified content-providing service, and second viewing information which is information regarding the user's viewing history for a specific, pre-specified content among the plurality of contents, and if the identified first viewing information satisfies a first condition or the identified second viewing information satisfies a second condition, conducting a lottery to award a benefit to the user. [Effects of the Invention]

[0017] According to the present invention, it is possible to improve the user's motivation to view content. [Brief explanation of the drawings]

[0018] [Figure 1] FIG. 1 is a diagram illustrating an overview of an information processing device. [Figure 2] FIG. 2 is a diagram illustrating a functional configuration of an information processing device. [Figure 3] FIG. 10 is a diagram illustrating an example of content meta information. [Figure 4] FIG. 10 is a diagram illustrating an example of campaign management information. [Figure 5] FIG. 10 is a diagram illustrating an example of application history information. [Figure 6] FIG. 10 is a diagram showing an example of viewing history information. [Figure 7] 10 is a flowchart showing an example of a flow of a process related to the granting of lottery tickets by the information processing device. DETAILED DESCRIPTION OF THE INVENTION

[0019] [Overview of information processing device 1] 1 is a diagram illustrating an overview of an information processing system S. The information processing system S has an information processing device 1 and a user terminal 2, and is a system that distributes content to users and conducts lotteries to award benefits.

[0020] The information processing device 1 is a computer that realizes a distribution platform for providing a content distribution service, which is a predetermined service that provides content to users, and also conducts a lottery to award benefits to users. The content includes various videos and music, such as short videos, movies, dramas, anime, and sports. The content includes content that can be viewed for free and paid content that can be viewed by paying a fee using a predetermined payment method. The user terminal 2 is a terminal such as a smartphone or tablet, and has installed thereon a viewing application for viewing content distributed by the information processing device 1. In the following description, the viewing application is referred to as a viewing app. In the following description, the content distribution service is simply referred to as a distribution service.

[0021] The information processing device 1 distributes content to, for example, a user terminal 2 running a viewing application ((1) in FIG. 1). A user of the user terminal 2 can view the content distributed from the information processing device 1 by using the viewing application. The user terminal 2 transmits, to the information processing device 1, for example, a content ID as content identification information for identifying the content displayed on the user terminal 2 via the viewing application, i.e., the content viewed by the user, and a user ID as user identification information for identifying the user of the user terminal 2 ((2) in FIG. 1). The information processing device 1 stores viewing history information that associates at least the user ID and content ID received from the user terminal 2 ((3) in FIG. 1).

[0022] The information processing device 1 refers to the viewing history information and identifies first viewing information and second viewing information, which are information related to the user's viewing history ((4) in FIG. 1). The first viewing information is information related to the user's viewing history for a plurality of contents provided in the distribution service. The second viewing information is information related to the user's viewing history for a specific content that is designated in advance among the plurality of contents.

[0023] Then, when the identified first viewing information satisfies the first condition or the identified second viewing information satisfies the second condition, the information processing device 1 conducts a lottery to award a benefit to the user ((5) in FIG. 1). The information processing device 1 awards the benefit to the user based on the result of the lottery ((6) in FIG. 1).

[0024] In this way, the user desires to receive a benefit and tries to view the content so that the first viewing information satisfies the first condition or the second viewing information satisfies the second condition. Therefore, the information processing device 1 can increase the user's motivation to view the content.

[0025] [Functional configuration of information processing device 1] Next, a description will be given of the functional configuration of the information processing device 1. Fig. 2 is a diagram showing the functional configuration of the information processing device 1. The information processing device 1 has a communication unit 11, a storage unit 12, and a control unit 13.

[0026] The communication unit 11 is a communication interface for transmitting and receiving data to and from an external device that provides content for distribution and the user terminal 2 via a communication network such as a mobile phone line, the Internet, or a wireless LAN.

[0027] The memory unit 12 is a storage medium that stores various types of data, and includes a read-only memory (ROM), a random access memory (RAM), a hard disk, a solid-state drive (SSD), a flash memory, etc. The memory unit 12 stores programs executed by the control unit 13. The memory unit 12 stores programs that cause the control unit 13 to function as a registration unit 131, a reception unit 132, a distribution unit 133, a memory control unit 134, an identification unit 135, a lottery unit 136, a benefit granting unit 137, and a notification unit 138.

[0028] The storage unit 12 also stores content meta information, which is information related to content distributed through the distribution service. Fig. 3 is a diagram showing an example of content meta information. As shown in Fig. 3, the content meta information is associated with a content ID for identifying the content. As shown in Fig. 3, the content meta information is associated with at least one of the content name, the series corresponding to the content, the original author of the content, the director who produced the content, the screenwriter, one or more performers appearing in the content, the content distributor, and the content provider.

[0029] A content distributor is, for example, a user of a distribution service who creates content such as original videos and distributes the content using the distribution service. A content provider is, for example, a distribution company that produces content itself or has a production company produce content and provides the content to various platforms including distribution services. A content provider may include a content distributor.

[0030] The storage unit 12 also stores campaign management information for managing a campaign for granting users a lottery ticket for a lottery related to the granting of a benefit. Fig. 4 is a diagram showing an example of the campaign management information. As shown in Fig. 4, the campaign management information is information that associates a campaign ID as campaign identification information for identifying the campaign, the content of the lottery ticket granted in the campaign, and granting conditions including one or more conditions for granting the lottery ticket to the user.

[0031] The lottery rights granted to users through campaigns include, for example, a lottery right to enter a lottery that awards points that can be used with a specified payment method as a benefit, a lottery right to enter a lottery to win a specified ticket, a lottery right to enter a lottery to change the contents of a specified ticket, and a lottery right to award a benefit such as the right to watch paid content provided by a content provider for free. Points can be used in distribution services. Here, a lottery to change the contents of a specified ticket is, for example, an upgrade lottery that can upgrade the contents of a ticket to a higher value, such as changing an A-seat ticket to an S-seat ticket or changing a single-seat ticket to a pair ticket. Note that if a user does not win the upgrade lottery, the user may be able to upgrade the contents of the ticket by paying money. Furthermore, points are assumed to be usable in distribution services, but they may also be points that can be used in services other than the distribution service, such as payment services.

[0032] The conditions for granting the lottery ticket include, as a prerequisite for granting the lottery ticket, that the user has applied for a campaign granting the lottery ticket. The campaigns include campaigns that are open to any user who uses the distribution service, and campaigns that are open to users who have lost a lottery on an external site. The conditions for granting the lottery ticket may also include at least one of content viewing conditions, which are conditions related to viewing the content, and service usage conditions, which are conditions related to the distribution service.

[0033] The content viewing conditions are set by combining a viewing period condition, a continuous viewing condition, a total viewing time condition, a total number of viewings condition, a viewing time condition per content, a content type condition, and a specified content condition.

[0034] The specified content condition is, for example, that a user view one or more pieces of content designated by a content provider or a distribution service provider. In the example shown in FIG. 4, it can be seen that the specified content condition for each campaign ID is set to all content distributed by the distribution service or specific content distributed by Company N. Note that the specified content condition may also be viewing content that corresponds to content meta information designated by the content provider or distribution service provider, such as viewing content from the X series or content featuring actor E. This content meta information may include content from the series, original author, actor, screenwriter, director, content distributor, etc.

[0035] The viewing period condition is, for example, a condition indicating the viewing period of the content specified by the specified content condition. The continuous viewing condition is, for example, that the continuous viewing time of the content specified by the specified content condition exceeds a set threshold. The total viewing time condition is, for example, that the total viewing time of the target content specified by the target content condition exceeds a set threshold. The total number of views condition is, for example, that the total number of views of the target content specified by the target content condition exceeds a set threshold.

[0036] The viewing time condition is that the viewing time per content item specified by the target content condition by the user exceeds a set threshold.The content type condition is that the type of content item viewed by the user exceeds a set threshold.

[0037] In this embodiment, when the target content specified by the specified content condition is all content distributed by the distribution service, at least one of a continuous viewing condition, a total viewing time condition, a total number of views condition, a viewing time per content condition, and a content type condition is set as the content viewing condition in addition to the specified content condition. Also, when the target content specified by the specified content condition is not all content distributed by the distribution service, only the specified content condition, or the specified content condition and a total number of views condition is set as the content viewing condition.

[0038] In the following description, the content viewing conditions set when the target content specified by the specified content conditions is all content distributed by the distribution service are referred to as the first conditions, and the content viewing conditions set when the target content specified by the specified content conditions is not all content distributed by the distribution service are referred to as the second conditions.

[0039] The service usage conditions may include, for example, that the user is a user of the distribution service, that the user has been assigned a user ID, and that the distribution service is available to the user. However, the service usage conditions are not limited to this. The service usage conditions may also include a condition indicating that the user is using a subscription service that allows the user to view specified content provided by a content provider or a distribution service provider in the distribution service, on the condition that the user pays a regular fee.

[0040] The same benefit may be awarded to the user through a lottery corresponding to each campaign, or one of multiple benefits with different contents may be awarded to the user. Furthermore, one lottery corresponding to one campaign may award one of multiple benefits with different contents to the user. Furthermore, the multiple benefits corresponding to each campaign may include a predetermined benefit corresponding to specific content designated as the designated content condition. Furthermore, the multiple benefits may include benefits that are guaranteed to be obtained, benefits that require a further lottery whose contents are determined by the further lottery, and benefits whose availability is determined by a further lottery.

[0041] Furthermore, the probability of receiving a predetermined benefit through a lottery may vary depending on, for example, the content of the benefit conditions. For example, the probability of receiving a predetermined benefit through a lottery that can be held by satisfying a predetermined condition may be set higher than the probability of receiving a predetermined benefit through a lottery that can be held even if the predetermined condition is not satisfied, i.e., the probability of receiving a predetermined benefit through a lottery that can be held by satisfying a benefit condition that does not include the predetermined condition. Here, the predetermined condition may be, for example, losing another lottery that can be held to receive a different benefit from the benefit received through the lottery, i.e., not receiving another benefit in the other lottery. In this way, by giving preferential treatment to users who have lost out on other benefits, the probability that users who have lost out on other benefits will use the distribution service can be increased.

[0042] Furthermore, the probability that each of the multiple benefits will be awarded by the lottery held when a first condition as a content viewing condition is satisfied may be different from the probability that each of the multiple benefits will be awarded by the lottery held when a second condition as a content viewing condition is satisfied. Furthermore, the probability that a predetermined benefit will be awarded by the lottery held when a first condition is satisfied and the probability that a predetermined benefit will be awarded by the lottery held when a second condition is satisfied may be set to a value higher than 0.

[0043] Furthermore, the probability that a predetermined benefit will be awarded in the lottery held when the second condition is met may be set higher than the probability that a predetermined benefit will be awarded in the lottery held when the first condition is met. In this way, by increasing the reward that can be obtained by satisfying the second condition, which is stricter than the first condition, it is possible to increase the motivation of users to satisfy the second condition.

[0044] Furthermore, a user ID for using the distribution service may be associated with a user rank determined based on the usage of the distribution service, and the higher the user rank, the higher the probability that a relatively valuable perk among multiple perks will be granted. This will encourage users to use the distribution service in order to obtain valuable perks, thereby increasing the frequency with which users use the distribution service.

[0045] The funds for the rewards are provided, for example, by a content provider, a content creator, or a distribution service provider. The source of the funds for the rewards varies depending on the conditions for granting the rewards. For example, a content provider or a content creator provides the funds for the rewards that are granted on the condition that a user views multiple pieces of content provided or created by the content provider or creator. On the other hand, a distribution service provider not only provides the funds for the rewards that are granted on the condition that a user views multiple pieces of content provided or created by a single content provider or creator, but also provides the funds for the rewards that are granted on the condition that a user views multiple pieces of content provided or created by each of multiple content providers or creators.

[0046] The control unit 13 is, for example, a CPU (Central Processing Unit). The control unit 13 executes the programs stored in the storage unit 12, thereby functioning as a registration unit 131, a reception unit 132, a distribution unit 133, a storage control unit 134, an identification unit 135, a lottery unit 136, a benefit granting unit 137, and a notification unit 138.

[0047] The registration unit 131 accepts registration of content to be distributed from, for example, a terminal used by a content provider or a distribution service provider. For example, the registration unit 131 accepts content to be distributed and meta information of the content from a terminal used by the content provider or the distribution service provider. The registration unit 131 stores the content to be distributed in the storage unit 12, and also stores the content meta information in the storage unit 12.

[0048] Furthermore, the registration unit 131 receives the benefit, the details of the lottery for granting the benefit, and the conditions for granting the user the right to enter the lottery. Upon receiving the benefit, the details of the lottery, and the conditions for granting the user the right to enter the lottery, the registration unit 131 generates a campaign ID for identifying the campaign, and stores the campaign ID, the received benefit, the details of the lottery, and the conditions for granting the user the right to enter the lottery in the storage unit 12 in association with each other as campaign management information.

[0049] The reception unit 132 receives, from the user, an application for a campaign corresponding to a benefit. For example, the reception unit 132 displays an application reception page as a site related to campaign applications in a viewing app that enables the user to view content distributed by the distribution unit 133. In response to the user performing an application operation in the viewing app for a campaign to which the user wishes to apply from among one or more campaigns, the user terminal 2 transmits application request information including a campaign ID corresponding to the selected campaign and the user ID to the information processing device 1.

[0050] Although the accepting unit 132 has been described as causing the application acceptance page to be displayed on the user terminal 2, this is not limiting. For example, if a campaign is limited to users who lost a lottery on an external site, a special site provided by a device different from the information processing device 1 and viewable by users who lost the lottery may be displayed on the user terminal 2. In this case, for example, an email containing a link to the special site may be sent exclusively to users who lost the lottery, and the special site may be displayed on the user terminal 2 when the users select the link contained in the email. Then, in response to a user performing an application operation for the campaign on the site, the user terminal 2 may transmit application request information including a campaign ID corresponding to the campaign and a user ID to the information processing device 1.

[0051] Furthermore, if a campaign is one in which viewing specific content distributed through a distribution service grants a lottery ticket, the specific content may be content accessible through a campaign application site. In this case, the campaign application acceptance page serving as the campaign application site may include a link to a page on the distribution service where the specific content can be viewed. This allows users to quickly view the specific content in order to receive a lottery ticket.

[0052] When the reception unit 132 receives application request information from the user terminal 2, it associates the campaign ID and user ID included in the application request information with each other and stores them as application history information in the storage unit 12. Fig. 5 is a diagram showing an example of application history information. As shown in Fig. 5, it can be seen that the campaign ID corresponding to the campaign in which the user wished to apply and the user ID of the user are stored in association with each other.

[0053] The distribution unit 133 distributes the content to be distributed to the user terminal 2. For example, as described above, a viewing app that enables the user to view the content distributed by the distribution unit 133 is installed in the user terminal 2. The viewing app is an application that can switch the content to be displayed on the display unit of the user terminal 2 by accepting a vertical swipe operation, a horizontal swipe operation, a vertical flick operation, or a horizontal flick operation on the touch panel of the user terminal 2 as a content viewing operation.

[0054] The distribution unit 133 distributes popular content and content specified by the content distributor or the distribution service provider to the user terminal 2 on which the viewing application is running, as content for each of a plurality of genres indicating the type of content.

[0055] When the viewing app receives a vertical swipe operation or a vertical flick operation, the viewing app can switch the genre of content, for example, between short videos, movies, dramas, anime, and sports. In response to a vertical swipe operation or a vertical flick operation being performed in the viewing app, the distribution unit 133 distributes content corresponding to the switched genre to the user terminal 2. In addition, in response to a horizontal swipe operation or a horizontal flick operation being performed in the viewing app, the distribution unit 133 distributes content of a different genre to the content displayed on the display unit to the user terminal 2, for example.

[0056] Furthermore, in response to the reception unit 132 receiving the participation in a predetermined campaign, the distribution unit 133 displays a viewing screen for viewing specific content that is required for receiving a benefit corresponding to the predetermined campaign. Then, in response to an operation to view the specific content on the viewing screen, the distribution unit 133 distributes the specific content to the user terminal 2.

[0057] The storage control unit 134 stores viewing history information indicating the viewing history of content on the user terminal 2 in the storage unit 12. For example, the viewing application determines that the user has viewed content when the content has been viewed continuously for a predetermined period of time or more. Then, the viewing application transmits to the information processing device 1 viewing history information that associates the user ID of the user terminal 2, the content ID of the content determined to have been viewed by the user, the viewing start time when the display of the content started, and the viewing end time when the display of the content ended.

[0058] When the storage control unit 134 receives the viewing history information, it stores the received viewing history information in the storage unit 12. Fig. 6 is a diagram showing an example of the viewing history information. As shown in Fig. 6, it can be seen that the user ID, content ID, viewing start time, and viewing end time are associated with each other.

[0059] The identification unit 135 identifies first viewing information, which is information about a user's viewing history for a plurality of contents provided in the distribution service, and second viewing information, which is information about the user's viewing history for a specific content designated in advance among the plurality of contents. For example, the identification unit 135 identifies the first viewing information and the second viewing information by referring to the application history information, the benefit management information, and the viewing history information, on the condition that the user has applied for a campaign in which a benefit is awarded.

[0060] For example, the identification unit 135 acquires the user ID by receiving the user ID of the user of the user terminal 2 from the user terminal 2 at the timing when the viewing app is executed on the user terminal 2 or when the viewing app is displayed on the display unit of the user terminal 2. Upon acquiring the user ID, the identification unit 135 refers to the application history information and identifies the campaign ID corresponding to the campaign to which the user of the user ID has applied. The identification unit 135 refers to the grant history information that associates the user ID with the campaign IDs of campaigns for which the user has been granted a lottery ticket, and identifies the campaign IDs of campaigns for which the user has not been granted a lottery ticket, among the campaign IDs corresponding to campaigns to which the user has applied.

[0061] The specification unit 135 refers to the campaign management information and extracts the granting conditions associated with the specified campaign ID, that is, the granting conditions corresponding to the campaign for which the user has not been granted a lottery ticket.

[0062] If the target content specified by the specified content condition included in the specified grant condition is all content distributed by the distribution service, the identification unit 135 refers to the viewing history information and extracts the viewing history for the period indicated by the viewing period condition included in the specified grant condition, which corresponds to the user with the specified user ID. The identification unit 135 then identifies the first viewing information based on the extracted viewing history.

[0063] Here, the first viewing information is, for example, at least one of the following: the user's total viewing time for one or more arbitrary contents provided by the distribution service (all contents distributed by the distribution service), the total number of views which is the number of arbitrary contents viewed by the user, the user's viewing time per content, and the number of genres of content viewed by the user.

[0064] 4, if the campaign management information is CP31, the campaign ID is associated with "2024 / 2 / 1 to 2024 / 3 / 31" as a viewing period condition and a total viewing time condition as a granting condition. In this case, the identifying unit 135 extracts the viewing history for the viewing period indicated by the viewing period condition, and identifies the total viewing time of all content of the user as the first viewing information based on the extracted viewing history.

[0065] In addition, if the specified content conditions included in the identified grant conditions do not apply to all content distributed by the distribution service, the identification unit 135 refers to the viewing history information and extracts, as second viewing information, the viewing history of the specific content indicated by the specified content conditions during the period indicated by the viewing period conditions in the identified grant conditions, corresponding to the user with the identified user ID.

[0066] 4, if the campaign management information is CP12 and the campaign ID identified by the identification unit 135 is CP12, the campaign ID is associated with "content distributed by company N with content ID C0100" as the specified content condition and "2024 / 3 / 1 to 2024 / 3 / 31" as the viewing period condition. In this case, the identification unit 135 extracts, as the second viewing information, the viewing history of the content with content ID C0100 during the viewing period indicated by the viewing period condition.

[0067] In addition, the identification unit 135 may identify the first viewing information and the second viewing information based on the viewing history for the viewing period indicated by the viewing period condition included in the identified granting condition, regardless of the specified content condition included in the identified granting condition.

[0068] When a user has applied for a campaign in which a benefit is to be awarded, and the first viewing information identified by the identification unit 135 for the campaign satisfies a first condition or the second viewing information identified by the identification unit 135 for the campaign satisfies a second condition, the lottery unit 136 holds a lottery to award the benefit to the user. When the first viewing information identified for the campaign satisfies the first condition or the second viewing information identified for the campaign satisfies the second condition, the lottery unit 136 awards a lottery ticket to the user, and holds a lottery when it accepts the use of the lottery ticket.

[0069] The lottery unit 136 grants the right to enter the lottery on the condition that a first condition is satisfied, for example, that at least one of the total viewing time, the total number of views, the viewing time per content, and the number of types of content as the first viewing information identified in response to a campaign to which the user has applied exceeds a predetermined threshold value for each of the first viewing information.

[0070] For example, if the campaign management information is the example shown in Fig. 4 and the identified campaign ID is CP31, the first condition is that the total viewing time of all the content by the user is equal to or longer than three hours, which is set as a threshold value. If the total viewing time of all the content by the user as the identified first viewing information is equal to or longer than three hours, the lottery unit 136 determines that the first condition is met and grants the user the right to enter lottery Y.

[0071] 4 and the identified campaign ID is CP12, the second condition is to view a specific content having a content ID of C0100. The lottery unit 136 determines whether the second condition is met, that is, whether the user has viewed the specific content, based on the viewing history of the specific content having a content ID of C0100 as the identified second viewing information. Then, the lottery unit 136 grants a right to enter a lottery for a XX ticket, on the condition that the second condition is met.

[0072] Furthermore, if the awarding conditions include a third condition of having lost another lottery for awarding a different benefit from the benefit, the lottery drawing unit 136 awards the right to enter the lottery if the first viewing information satisfies the first condition or the second viewing information satisfies the second condition, and also if the third condition is satisfied. For example, if the campaign management information is the example shown in FIG. 4 and the identified campaign ID is CP31, the third condition is that the user has applied for a benefit awarding campaign CP31 that is limited to those who lost lottery X on an external site. In this case, it is determined that the third condition is satisfied if the application history information associates the user ID with CP31, which is the campaign ID of the campaign.

[0073] In response to the granting of the lottery right to the user, the lottery unit 136 causes the notification unit 138, which will be described later, to notify the user of information indicating that the lottery right has been granted. In addition, in response to granting the lottery right, the lottery unit 136 associates the user ID of the user with the campaign ID corresponding to the lottery right and stores them as grant history information in the storage unit 12. Thereafter, when the lottery unit 136 accepts the use of the lottery right granted to the user, it conducts a lottery corresponding to the lottery right.

[0074] The benefit granting unit 137 grants a benefit to the user based on the result of the lottery drawn by the lottery unit 136. As described above, the benefits granted to the user include the granting of points that can be used for a predetermined payment method such as code payment, and the granting of the right to view paid content provided by a content provider for free or at a discount. In response to granting a benefit to the user, the benefit granting unit 137 causes the notification unit 138, described below, to notify the user of grant information indicating that the user has been granted a benefit.

[0075] In response to the lottery unit 136 granting a lottery right to a user, the notification unit 138 notifies the user terminal 2 of information indicating that the lottery right has been granted. In addition, in response to the benefit granting unit 137 granting a benefit to a user, the notification unit 138 notifies the user terminal 2 of grant information indicating that the benefit has been granted to the user.

[0076] In addition, the notification unit 138 notifies the user of notification information indicating that the probability of a predetermined benefit being awarded by the lottery performed by the lottery unit 136 when the third condition is satisfied is set higher than the probability of a predetermined benefit being awarded by the lottery performed by the lottery unit 136 even when the third condition is not satisfied, before the lottery is performed by the lottery unit 136.

[0077] For example, the notification unit 138 may refer to the application history information, and when the user has applied for a campaign that includes the third condition in the grant conditions, may notify the user of the notification information at the timing when the viewing app is executed on the user terminal 2 or the timing when the viewing app is displayed on the display unit of the user terminal 2. In this case, the notification unit 138 may hold a lottery for the user to decide whether or not to receive the notification information, and may notify the user of the notification information on the condition that the user has won the lottery.

[0078] [Operation flow] Next, a description will be given of the flow of processing related to the granting of lottery tickets by the information processing device 1. Fig. 7 is a flowchart showing an example of the flow of processing related to the granting of lottery tickets by the information processing device 1. It should be noted that it is assumed that application history information corresponding to a user is stored in the storage unit 12 at the start of this flowchart.

[0079] First, the identification unit 135 acquires the user ID by receiving the user ID of the user of the user terminal 2 from the user terminal 2 at the timing when the viewing app is executed on the user terminal 2 or the viewing app is displayed on the display unit of the user terminal 2 (S1). Next, the identification unit 135 refers to the grant history information and the application history information to identify the campaign IDs of campaigns for which the user has applied and for which the lottery ticket has not been granted (S2).

[0080] The specifying unit 135 extracts, from among the multiple granting conditions indicated by the campaign management information, granting conditions corresponding to lottery rights not associated with the specified campaign ID, i.e., lottery rights not granted to the user (S3). Subsequently, the specifying unit 135 selects one of the extracted granting conditions (S4).

[0081] Next, the identification unit 135 extracts the viewing history for the period indicated by the viewing period condition included in the identified granting condition, and identifies the first viewing information or the second viewing information based on the viewing history (S5). For example, if the specified content condition included in the identified granting condition is all content distributed by the distribution service, the identification unit 135 identifies the first viewing information based on the viewing history. If the specified content condition included in the identified granting condition is not all content distributed by the distribution service, the identification unit 135 identifies the second viewing information based on the viewing history. Note that the identification unit 135 may identify the first viewing information and the second viewing information based on the viewing history regardless of the specified content condition.

[0082] Next, the lottery unit 136 determines whether the selected granting conditions are met, including whether the identified first viewing information satisfies the first condition or whether the identified second viewing information satisfies the second condition (S6). If the lottery unit 136 determines that the granting conditions are met (YES in S6), the lottery unit 136 proceeds to S7 and grants the user a lottery ticket associated with the granting condition. Here, the lottery unit 136 stores granting history information in the storage unit 12, which associates the user ID of the user with a campaign ID corresponding to the lottery ticket granted to the user. If the lottery unit 136 determines that the granting conditions are not met (NO in S6), the lottery unit 136 proceeds to S8.

[0083] Next, the specification unit 135 determines whether all the conditions for granting have been selected (S8). If the specification unit 135 determines that all the conditions for granting have been selected (YES in S8), it ends the process according to this flowchart, and if the specification unit 135 determines that all the conditions for granting have not been selected (NO in S8), it proceeds to S4.

[0084] [Variations] In the above embodiment, the conditions for granting the lottery right include, as a necessary condition, that the user has applied for the campaign that grants the lottery right, but this is not limited to this. For example, the conditions for granting the lottery right do not necessarily include that the user has applied for the campaign.

[0085] Furthermore, when a lottery ticket for a predetermined benefit corresponding to specific content is set as the same benefit for multiple campaigns, the probability of the user receiving the predetermined benefit (probability of winning) may be set based on the content of the reward conditions. For example, a score indicating the difficulty of satisfying each condition constituting the reward conditions is associated in advance with each condition constituting the reward conditions. The control unit 13 functions as a setting unit and, when a lottery ticket for a predetermined benefit corresponding to specific content is set as the same benefit for multiple campaigns, identifies the reward conditions corresponding to each of the multiple campaigns. The control unit 13 then sums the scores associated with each condition included in the identified reward conditions to identify the score of the identified reward condition, and sets a higher probability of the predetermined benefit being awarded the higher the score. In this way, a relatively good benefit can be awarded in return for achieving a difficult reward condition.

[0086] Furthermore, when the results of a lottery include winning and losing, the control unit 13 may store the number of times the user has lost the lottery as a lottery history.The control unit 13 may then increase the probability that a winning result will be selected in a new lottery the more times the user has lost the lottery.In this case, the increase in the probability that a winning result will be selected may be limited to a predetermined period of time or a predetermined number of lottery draws, or may end when a winning result is selected.

[0087] The notification unit 138 may notify the user of information indicating that the probability of selecting a winning item is increasing before a new lottery is held. In this way, the information processing device 1 can notify the user of the probability that the user will attempt to hold a lottery and act in a way that satisfies the award condition.

[0088] Furthermore, when the results of the lottery include both winning and losing results, the control unit 13 may issue a supplementary ticket that increases the probability of a winning result being selected in a newly held lottery in accordance with the number of times the user has lost the lottery.The control unit 13 may also increase the probability of a winning result being selected in a newly held lottery in accordance with the user's use of the supplementary ticket.

[0089] Furthermore, the distribution unit 133 distributes content to the user terminal 2 on the condition that the user ID of the user of the user terminal 2 is acquired from the user terminal 2 on which the viewing app is running, but this is not a limitation. For example, a page provided by the viewing service may be displayed on the user terminal 2 by a browser or the like. In this case, even if the distribution unit 133 is unable to acquire a user ID from the user terminal 2, it may distribute content to the anonymous user without a user ID.

[0090] In this case, the page provided by the viewing service may include terminal identification information for identifying the user terminal 2, and the user terminal 2 may transmit viewing history information to the information processing device 1 that associates the terminal identification information, instead of the user ID, the content ID of the content determined to have been viewed by the user, the viewing start time when the display of the content began, and the viewing end time when the display of the content ended, and the memory control unit 134 may store the viewing history information indicating the viewing history of the content on the user terminal 2 in the memory unit 12.

[0091] Thereafter, the storage control unit 134 may update the terminal identification information included in the viewing history to the user ID when the user of the user terminal 2 performs user registration or the like and the user ID of the user terminal 2 is identified. In this way, the information processing device 1 can determine whether the award conditions corresponding to the campaign are met based on the viewing history when the user ID cannot be identified.

[0092] [Effects of information processing device 1] As described above, the information processing device 1 according to the present embodiment identifies first viewing information, which is information about a user's viewing history for a plurality of pieces of content provided in a predetermined content-providing service, and second viewing information, which is information about the user's viewing history for a specific piece of content designated in advance among the plurality of pieces of content, and if the identified first viewing information satisfies a first condition or the identified second viewing information satisfies a second condition, a lottery is held to award a benefit to the user. In this way, the information processing device 1 can increase the user's motivation to view content.

[0093] Furthermore, this invention will make it possible to contribute to Goal 9 of the United Nations' Sustainable Development Goals (SDGs), which is "Build resilient infrastructure, promote inclusive and sustainable industrialization, and promote innovation and resilience."

[0094] The present invention has been described above using embodiments, but the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist of the present invention. For example, all or part of the device can be configured by functionally or physically distributing or integrating any unit. Furthermore, new embodiments resulting from any combination of multiple embodiments are also included in the embodiments of the present invention. The effects of the new embodiments resulting from the combination also have the effects of the original embodiments. [Explanation of symbols]

[0095] 1. Information processing equipment 2. User terminal 11 Communications Department 12 Storage section 13 Control Unit 131 Registration Department 132 Reception Department 133 Distribution Department 134 Memory control unit 135 Specific part 136 Lottery Section 137 Benefits Granting Department 138 Notification Department S Information Processing System

Claims

1. an identification unit that identifies first viewing information, which is information about a user's viewing history for a plurality of contents provided in a predetermined service that provides content, and second viewing information, which is information about the user's viewing history for a specific content that is designated in advance among the plurality of contents; a lottery unit that performs a lottery to grant a privilege to the user when the first viewing information specified by the specification unit satisfies a first condition, when the second viewing information satisfies a second condition, or when the first viewing information satisfies the first condition or the second viewing information satisfies the second condition and also satisfies a third condition that the first viewing information has lost a lottery to grant a privilege different from the privilege; and having a probability that the predetermined benefit will be awarded by the lottery performed by the lottery unit when the third condition is satisfied is set to be higher than a probability that the predetermined benefit will be awarded by the lottery performed by the lottery unit even if the third condition is not satisfied. Information processing device.

2. the first viewing information is at least any one of a total viewing time of the user for one or more arbitrary contents provided in the predetermined service, a total number of views which is the number of the arbitrary contents viewed by the user, a viewing time of the user for each of the contents, and a number of types of contents viewed by the user; the lottery unit performs the lottery under the condition that at least one of the total viewing time, the total number of views, the viewing time per content, and the number of types of content as the first viewing information exceeds a predetermined threshold value for each of the first viewing information, thereby satisfying the first condition. The information processing device according to claim 1 .

3. the second viewing information being a viewing history of the specific content, the second condition is that the specific content has been viewed; the lottery unit performs the lottery on the condition that it is determined that the user has viewed the specific content based on a viewing history of the specific content as the second viewing information.

3. The information processing device according to claim 1 or 2.

4. the lottery unit holds the lottery on condition that the user applies for a campaign in which a lottery right for the lottery is granted on condition that the second viewing information satisfies the second condition, and on condition that the second viewing information satisfies the second condition. The information processing device according to claim 1 .

5. The specific content is content that can be accessed via a site related to the application for the campaign. The information processing device according to claim 4.

6. a notification unit that notifies the user of notification information indicating that the probability that the predetermined benefit will be awarded by the lottery performed by the lottery unit when the third condition is satisfied is set to be higher than the probability that the predetermined benefit will be awarded by the lottery performed by the lottery unit even if the third condition is not satisfied, before the lottery is performed by the lottery unit; The information processing device according to claim 1 .

7. The notification unit holds a lottery for the user as to whether or not to select the notification information, and notifies the user of the notification information on condition that the user wins the lottery. The information processing device according to claim 6.

8. Through the lottery, one of a number of benefits will be awarded, a probability that each of the plurality of benefits will be awarded by a lottery held when the first viewing information satisfies a first condition is different from a probability that each of the plurality of benefits will be awarded by a lottery held when the second viewing information satisfies a second condition; The information processing device according to claim 1 .

9. The plurality of benefits includes a predetermined benefit corresponding to the specific content; a probability that the predetermined benefit is awarded by a lottery held when the second viewing information satisfies the second condition is set to be higher than a probability that the predetermined benefit is awarded by a lottery held when the first viewing information satisfies the first condition. The information processing device according to claim 1 .

10. a probability that each of the plurality of benefits will be awarded by a lottery held when the first viewing information satisfies a first condition, and a probability that each of the plurality of benefits will be awarded by a lottery held when the second viewing information satisfies the second condition are set to a value higher than 0; The information processing device according to claim 9.

11. The computer executes Identifying first viewing information, which is information on a user's viewing history for a plurality of contents provided in a predetermined service that provides content, and second viewing information, which is information on the user's viewing history for a specific content designated in advance among the plurality of contents; a step of holding a lottery to grant a privilege, in which if the specified first viewing information satisfies a first condition, if the specified second viewing information satisfies a second condition, or if the specified first viewing information satisfies the first condition or the specified second viewing information satisfies a third condition that in addition to satisfying the first condition or the second viewing information satisfies the second condition, the user has lost a lottery to grant a privilege different from the specified privilege; having The probability that the predetermined benefit will be awarded by the lottery when the third condition is satisfied is set to be higher than the probability that the predetermined benefit will be awarded by the lottery even if the third condition is not satisfied. Information processing methods.

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