Sales promotion system and sales promotion management system

Abstract

To provide a sales promotion system capable of changing a benefit given to a purchaser for an intangible asset. [Solution] The sales promotion management system 3 has a sales promotion management unit 31 that manages sales promotion information for products, a purchase information management unit 32 that manages purchase information sent from a purchaser terminal by a purchaser who has purchased a product, and grants new benefits to purchasers who have been issued an NFT based on NFT issuance information provided from the NFT management system, and makes it possible to change the benefits, and a comparison unit 33 that identifies product information for the product based on read information of a code attached to the product sent from the purchaser terminal, and if it is determined that the identified product information matches the product information included in the purchase information and the result of comparing it with the purchase information is correct, grants the purchaser the right to receive an NFT and provides entitlement information regarding the purchaser who was granted the right to the NFT management system.

Description

[Technical field]

[0001] The present invention relates to a sales promotion system and a sales promotion management system. [Background technology]

[0002] In the past, to promote sales of products, stickers were attached to the exterior of the product or application codes were printed on the product to encourage customers to purchase the product. Purchasers could receive special benefits by collecting stickers or accessing a special website using the application code.

[0003] Patent document 1 discloses a technology in which points generated by lottery results are exchanged for coupons upon request from a purchaser terminal, the coupons are associated with a purchaser ID and stored in a storage means, the store's discount amount associated with use of the coupon is associated with the store ID and stored in the storage means, and the total store's discount amount stored in the storage means is updated when the store's discount amount is settled with the product's manufacturer. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2024-56113 A Summary of the Invention [Problem to be solved by the invention]

[0005] As mentioned above, conventional sales promotion measures tend to increase the cost of sales promotion because they require printing stickers to be attached to product packaging, etc. In addition, the stickers are discarded after the sales promotion period ends, which can waste resources.

[0006] In the technology disclosed in the above-mentioned Patent Document 1, points are awarded to a purchaser as a result of a lottery according to a request from the purchaser's terminal, and resources are not wasted. However, in the technology described in Patent Document 1, it was not possible to change points once they had been distributed to a purchaser.

[0007] The present invention has been made in view of the above circumstances, and has an object to make it possible to change the privilege for an intangible asset even after the intangible asset has been given to a purchaser. [Means for solving the problem]

[0008] The sales promotion system according to the present invention includes a sales promotion management system that manages product sales promotion, and an intangible asset management system that manages intangible assets. The sales promotion management system has a sales promotion management unit that manages sales promotion information for products, a purchase information management unit that manages purchase information sent from a purchaser terminal by a purchaser who has purchased a product, and grants new benefits to purchasers to whom intangible assets have been issued based on intangible asset issuance information provided from the intangible asset management system, and makes it possible to change the benefits, and a comparison unit that identifies product information for the product based on read information of a code attached to the product sent from the purchaser terminal, and if it is determined that the identified product information matches the product information contained in the purchase information and that the result of comparing the purchase information with reference information regarding the product is correct, grants the purchaser the right to receive the intangible asset and provides entitlement information regarding the purchaser who has been granted the right to the intangible asset management system. The intangible asset management system has an intangible asset issuing unit that issues intangible assets to purchasers based on the right grant information, and an intangible asset management unit that manages the intangible assets issued to the purchasers and provides the sales promotion management system with intangible asset issuance information indicating that the intangible asset has been issued to the purchaser. Effect of the Invention

[0009] According to the present invention, an intangible asset is provided to a purchaser in response to the purchaser's purchase of a product, and the benefit for the intangible asset can be changed. The above-described sales promotion system is one aspect of the present invention, and a sales promotion management system reflecting one aspect of the present invention is configured in the same manner as the above-described sales promotion system. Problems, configurations and effects other than those described above will become apparent from the following description of the embodiments. [Brief description of the drawings]

[0010] [Figure 1] 1 is a block diagram showing an example of the overall configuration of a sales promotion system according to a first embodiment of the present invention. [Diagram 2] 1 is a diagram showing an example of the configuration of each database included in a sales promotion management system according to a first embodiment of the present invention; [Diagram 3] A diagram showing an example of the configuration of each database provided in an NFT management system according to the first embodiment of the present invention. [Figure 4] A diagram showing an example of the configuration of each database provided in an NFT management system according to the first embodiment of the present invention. [Diagram 5] 1 is a block diagram showing an example of the hardware configuration of a computer according to a first embodiment of the present invention. [Figure 6] A flowchart showing examples of actions of a purchaser terminal, a sales promotion management system, and an NFT management system according to the first embodiment of the present invention. [Figure 7] 4A to 4C are diagrams showing an example of transition of screens displayed on a purchaser terminal in response to an action of a purchaser according to the first embodiment of the present invention. [Figure 8] 1 is a flowchart explaining the process from issuance of an NFT to displaying my page according to the first embodiment of the present invention. [Figure 9] 5A to 5C are diagrams illustrating an example of transition of screens displayed on a purchaser terminal according to the first embodiment of the present invention. [Figure 10] FIG. 11 is a block diagram showing an example of the overall configuration of a sales promotion system according to a second embodiment of the present invention. [Figure 11] 11 is a flowchart explaining the process from issuance of an NFT to displaying my page according to the second embodiment of the present invention. [Figure 12] 13A to 13C are diagrams illustrating an example of transition of screens displayed on a purchaser terminal according to the second embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings. In this specification and the drawings, components having substantially the same functions or configurations are designated by the same reference numerals, and redundant description will be omitted.

[0012] [First embodiment] FIG. 1 is a diagram showing an example of the overall configuration of a sales promotion system 1 according to the first embodiment. The sales promotion system 1 is a system for promoting product sales, and includes a purchaser terminal 2 used by purchasers, a sales promotion management system 3 that grants purchasers the right to receive NFTs (Non-Fungible Tokens), and an NFT management system 5. The purchaser terminal 2, the sales promotion management system 3, and the NFT management system 5 can communicate with each other via the Internet N. NFT is non-fungible digital data created based on the blockchain and is an example of an intangible asset in this embodiment. NFT is used as proof of purchase of a product.

[0013] (Purchaser's device) The purchaser terminal 2 is a smartphone, a tablet terminal, or the like used by a purchaser. The purchaser terminal 2 includes a display unit 21, an input unit 22, a control unit 23, a position acquisition unit 24, a photographing unit 25, a recording unit 26, and a communication unit 27. Products that a purchaser can purchase include not only physical objects (e.g., food, books, tickets), but also services provided to purchasers (e.g., beauty, massage, lessons, etc.).

[0014] The display unit 21 displays screens generated by the sales promotion management system 3 and the NFT management system 5. The input unit 22 is used by the purchaser to input information according to the items displayed on the screen. The display unit 21 and the input unit 22 may be used as an integrated touch panel display device.

[0015] The control unit 23 controls the operation of each functional unit of the purchaser terminal 2. For example, the control unit 23 causes the display unit 21 to display a screen based on screen information acquired by the communication unit 27 from the sales promotion management system 3 and the NFT management system 5. The control unit 23 also controls the transmission of registration information input by the purchaser on the screen using the input unit 22 to the sales promotion management system 3 or the NFT management system 5 via the communication unit 27.

[0016] The control unit 23 also controls the operation of the photographing unit 25, and controls the transmission of purchase information read from the image photographed by the photographing unit 25 to the sales promotion management system 3 via the communication unit 27. Furthermore, the control unit 23 controls the transmission of user information input by the purchaser to the screen using the input unit 22 to the NFT management system 5 via the communication unit 27.

[0017] The position acquisition unit 24 acquires the current position of the purchaser terminal 2. The position acquisition unit 24 can acquire the current position of the purchaser terminal 2 based on a beacon signal wirelessly acquired from an access point. The position acquisition unit 24 can also acquire the current position of the purchaser terminal 2 based on a GPS signal acquired by a GPS signal receiver (not shown) built into the purchaser terminal 2. The current position of the purchaser terminal 2 acquired by the position acquisition unit 24 is transmitted to the sales promotion management system 3 via the communication unit 27 as position information.

[0018] The photographing unit 25 is, for example, a camera, and obtains read information by reading a code (such as a two-dimensional code, a three-dimensional code, or a numerical value, a symbol, etc.) attached to the exterior of a product purchased by a purchaser. The read information includes, for example, a JAN (Japanese Article Number) code. The photographing unit 25 also generates a photographed image of a receipt given to a purchaser by a store when the purchaser purchases a product.

[0019] By providing the photographing unit 25 with an OCR function, the photographing unit 25 can read characters printed on a receipt and use the read information as purchase information. The read information and purchase information are sent to a sales promotion management site (see FIG. 7 described later) operated by the sales promotion management system 3. The sales promotion management site is a site provided for each business operator that implements sales promotion measures in marketing, and purchasers can access the sales promotion management site.

[0020] The recording unit 26 records the information input by the purchaser via the input unit 22, the position information acquired by the position acquisition unit 24, the images captured by the imaging unit 25, and the like.

[0021] The communication unit 27 is capable of communicating with the sales promotion management system 3 and the NFT management system 5. Under the control of the control unit 23, the communication unit 27 transmits to the sales promotion management system 3 the registration information input from the input unit 22, the purchase information read from the image captured by the photographing unit 25, and the location information acquired by the location acquisition unit 24. The communication unit 27 also acquires screen information such as an operation screen generated by the sales promotion management system 3 and the NFT management system 5. Under the control of the control unit 23, the communication unit 27 also transmits user information to the NFT management system 5.

[0022] (Sales promotion management system) The sales promotion management system 3 includes a sales promotion management unit 31, a purchase information management unit 32, a collation unit 33, a screen generation unit 34, and a communication unit 35. The sales promotion management system 3 also includes a purchaser DB 41, a sales promotion DB 42, an NFT issuance management DB 43, and a benefit DB 44.

[0023] The sales promotion management unit 31 manages the sales promotion information of products stored in the sales promotion DB 42. The sales promotion management unit 31 can also change the benefits for NFTs for each sales promotion. Furthermore, the sales promotion management unit 31 can manage the number of NFTs issued to purchasers for each sales promotion based on the NFT issuance information (information including issued NFTs) received from the NFT management system 5. Therefore, the sales promotion management unit 31 can measure the effectiveness of sales promotions based on the number of NFTs actually issued for the sales promotions implemented.

[0024] The purchase information management unit 32 manages purchase information transmitted from the purchaser terminal 2 by a purchaser who has purchased a product. The purchase information includes information about the product purchased by the purchaser (information read from the photographed image of the receipt). For this reason, the purchase information management unit 32 stores the registration information received from the purchaser terminal 2 in the purchaser DB 41 when registering with the sales promotion management site, and stores the purchase information received from the purchaser terminal 2 in the NFT issuance management DB 43. At this time, the purchase information management unit 32 records the store information (store name or store code) of the product purchased by the purchaser, the identification information (JAN code or product name) of the purchased product, the purchase date and time, and the purchase price included in the purchase information uploaded from the purchaser terminal 2 as one record in the NFT issuance management DB 43.

[0025] Furthermore, when a purchaser performs an operation to request the issuance of an NFT, the purchase information management unit 32 acquires location information of the purchaser terminal 2 and stores the location information in the NFT issuance management DB 43. Therefore, the purchase information management unit 32 can manage the region where the sales promotion was carried out and the region where the purchase information was input based on the location information. Furthermore, the purchase information management unit 32 can grant a new benefit to a purchaser to whom an NFT has been issued, based on the NFT issuance information provided by the NFT management system 5, and can make the benefit changeable.

[0026] The collation unit 33 is an AI (Artificial Intelligence) that has a function of collating purchase information with reference information related to a product. The reference information is information that the collation unit 33 reads from the sales promotion DB 42. The sales promotion DB 42 is used as a master. The collation unit 33 collates the read information of the code attached to the product, which is sent from the purchaser terminal 2, with the reference information to identify the product information of the product.

[0027] If the collation unit 33 determines that the identified product information matches the product information included in the purchase information and that the result of collation of the purchase information with the reference information related to the product is correct, the collation unit 33 grants the purchaser the right to receive the NFT. The right to receive the NFT is sent to the purchaser as an attachment or written in an email based on information such as an email address registered by the purchaser. The collation unit 33 also provides the NFT management system 5 with right grant information related to the purchaser to which the right was granted.

[0028] Furthermore, after determining that the result of comparing the purchase information with the reference information is correct, the matching unit 33 may determine whether the location information transmitted from the purchaser terminal 2 and stored in the NFT issuance management DB 43 is valid. If the matching unit 33 determines that the location information is valid, it may grant the purchaser the right to receive the NFT.

[0029] The collation unit 33 manages information about purchasers who have been granted the right to receive an NFT. For example, when the collation unit 33 receives NFT issuance information, which is information about a purchaser to whom the NFT management system 5 has issued an NFT, from the NFT management system 5, the collation unit 33 registers information indicating that the NFT has been issued (for example, "Completed") in the NFT issuance item of the NFT issuance management DB 43.

[0030] In addition, when purchase information is uploaded from the purchaser terminal 2, the matching unit 33 refers to the records in the NFT issuance management DB 43 to ensure that purchase information photographed from a single receipt is not uploaded multiple times, thereby not granting the right to receive an NFT multiple times for a single product.

[0031] Furthermore, when the information on the product does not match the reference information, the collation unit 33 determines that the collation result is incorrect and prompts the purchaser to re-enter the purchase information. For example, when the product name specified from the read information does not match the product name included in the purchase information, the collation unit 33 determines that the collation result is incorrect.

[0032] In addition, the location of the purchaser terminal 2 when the product is purchased may differ from the location of the purchaser terminal 2 when the purchaser performs an operation to request the granting of an NFT, but this in itself is not a problem. However, if a large amount of purchase information is sent together with the same location information for products purchased at a certain store, there is a high possibility that the purchase information is fraudulent.

[0033] Also, the collation unit 33 may be able to determine from the location information that it is impossible to register the product at the purchase date and time included in the purchase information. In such a case, the collation unit 33 determines that the collation result is incorrect. Note that if the collation unit 33 determines that the collation result is incorrect even when the purchase information is re-entered multiple times, it can determine that the purchase information is fraudulent and reject subsequent re-entry.

[0034] The screen generation unit 34 generates a screen for registering purchaser information on a sales promotion management site, a screen for scanning a JAN code, a screen for photographing a receipt, etc., and displays them on the display unit 21 of the purchaser terminal 2 to prompt the purchaser to operate them. In addition, the screen generation unit 34 generates an NFT management page (my page 113 shown in FIG. 9 described later) including the NFT issued to the purchaser based on the NFT issuance information provided from the NFT management system 5, and displays it on the purchaser terminal 2. Each screen is displayed on the display unit 21 by a web browser or an application installed on the purchaser terminal 2.

[0035] The communication unit 35 is capable of communicating with the purchaser terminal 2 and the NFT management system 5. Under the control of the sales promotion management unit 31, the communication unit 35 receives from the purchaser terminal 2 the registration information input from the input unit 22 of the purchaser terminal 2, the read information and purchase information read from the captured image captured by the photographing unit 25, and the location information acquired by the location acquisition unit 24. The communication unit 35 also transmits screen information of each screen generated by the screen generation unit 34 to the purchaser terminal 2. Furthermore, the communication unit 35 transmits information about the purchaser who has been granted the right to receive an NFT to the NFT management system 5, and receives NFT issuance information from the NFT management system 5.

[0036] 2 and 3 are diagrams showing examples of the configuration of each database included in the sales promotion management system 3. FIG. 2 has items such as age, sex, address, name, email address, and purchaser ID of the purchaser registered on the sales promotion management site. Of these items, the items other than the location information are registration information registered from the registration site via the purchaser terminal 2.

[0037] The age item stores the age of the purchaser. The gender item stores the gender of the purchaser. The address field stores the address of the purchaser. Note that the address does not need to be detailed and may only include information such as the prefecture.

[0038] The name item stores the name of the purchaser. The email address field stores the email address at which the purchaser can be contacted. The purchaser ID item stores a purchaser ID that is managed by the sales promotion management system 3 and uniquely identifies a purchaser.

[0039] 2 has the following items: business name, promotion name, promotion period, promotion item name, JAN code, store, and price. Of these items, the promotion period, promotion item name, JAN code, and store are used by the collation unit 33 as reference information.

[0040] The business name field stores the name of the business implementing the sales promotion. The promotion name field stores the name of the promotion. The promotion period item stores the promotion period.

[0041] The promotion item stores the name of the promotion item (promotion item name). The JAN Code item stores the JAN code that uniquely identifies the promotional item. The store code of the store that sells the promotional item is stored in the store item. The sales price item stores the sales price of the promotional item. The sales price may be set to a range that allows for discounts and the like.

[0042] 3 has items such as store, JAN code, purchase date and time, purchase price, purchaser ID, location information, matching result, and NFT issuance. The items of store, JAN code, purchase date and time, and purchase price are used by the matching unit 33 as purchase information.

[0043] The store item stores the store code of the store where the purchaser purchased the product. In the collation by the collation unit 33, it is checked whether the store code is included in the sales promotion DB 42 as a handling store.

[0044] The JAN code field stores the JAN code attached to the promotion item. The collation by the collation unit 33 checks whether the JAN code attached to the promotion item matches the JAN code in the promotion DB 42. The purchase date and time field stores the date and time when the purchaser purchased the product. In the comparison by the comparison unit 33, it is checked whether the purchase date and time is within the promotion period in the sales promotion DB 42.

[0045] The purchase price item stores the purchase price of the product purchased by the purchaser. The purchase price is not a subject of collation by the collation unit 33, but may be included in the collation. For example, if the purchase price is extremely lower or higher than the sales price in the sales promotion DB 42, there is a high possibility of a fraudulent transaction, and the collation unit 33 determines that the collation result is incorrect.

[0046] The purchaser ID item stores the purchaser ID assigned to the purchaser at the time of registration on the registration site. The location information item stores location information of the purchaser terminal 2 at the time when the purchaser registered the purchase information.

[0047] The collation result item stores the collation result by the collation unit 33. If the result of collation of the purchase information with the reference information related to the product is correct, GOOD is stored, and if not, BAD is stored. The NFT issuance item stores information indicating whether or not the NFT management system 5 has issued an NFT to the purchaser. If the NFT management system 5 has issued an NFT, "Done" is stored, and if the NFT has not been issued, "Not yet" is stored.

[0048] The benefit DB 44 shown in the lower part of FIG. 3 has items such as purchaser ID, JAN code, benefit, and benefit period. The purchaser ID field stores the purchaser ID. Note that the purchaser ID in the benefit DB 44 is limited to the purchaser to whom the NFT was issued. The JAN code field stores a JAN code. Note that the JAN codes in the bonus DB 44 are limited to JAN codes for which NFTs have been issued.

[0049] The benefit item stores the benefit given to the purchaser for the NFT issued to them. The bonus period item stores the bonus period of the bonus. If different bonuses are given to purchasers who purchase one product, the bonus periods may be different or may overlap. For example, multiple bonuses may be given to one product.

[0050] (NFT Management System) Returning to the explanation of Figure 1. The NFT management system 5 is an example of an intangible asset exchange that manages NFTs granted to purchasers at the instruction of the sales promotion management system 3. The NFT management system 5 also manages NFTs held by users other than purchasers who have been granted the right to receive NFTs, so in the explanation of the NFT management system 5, purchasers may be referred to as users.

[0051] The NFT management system 5 includes an NFT issuing unit 51, an NFT management unit 52, a screen generating unit 53, and a communication unit 54. The NFT management system 5 also includes a user DB 56 and an NFT management DB 57.

[0052] The NFT issuing unit 51 (an example of an intangible asset issuing unit) issues an NFT to the purchaser based on the right granting information. However, before the NFT issuing unit 51 issues an NFT, the purchaser must register user information on an NFT management site managed by the NFT management system 5. Therefore, the NFT issuing unit 51 issues an NFT to the purchaser when the purchaser information indicated in the right granting information is the same as the purchaser information registered in advance.

[0053] The NFT management unit 52 (an example of an intangible asset management unit) manages the NFTs issued to the purchaser, and provides NFT issuance information indicating that an NFT has been issued to the purchaser to the sales promotion management system 3. For this reason, the NFT management unit 52 records user information registered by the purchaser via the registration site in the user DB 56. User information relating to users other than the purchaser who have been granted the right to receive an NFT is also registered in the user DB 56.

[0054] The screen generation unit 53 generates a registration site screen and an NFT management screen for managing NFTs held by the purchaser, and displays them on the display unit 21 of the purchaser terminal 2. Each screen is displayed by a web browser or an application installed on the purchaser terminal 2.

[0055] The communication unit 54 is capable of communicating with the purchaser terminal 2 and the sales promotion management system 3. Under the control of the NFT issuing unit 51, the communication unit 54 receives registration information input from the input unit 22 of the purchaser terminal 2. The communication unit 35 also transmits screen information of each screen generated by the screen generation unit 53 to the purchaser terminal 2. Furthermore, the communication unit 35 receives right granting information from the sales promotion management system 3, and transmits NFT issuance information to the sales promotion management system 3.

[0056] The user DB56 stores user information registered through the NFT management site operated by the NFT management system5. The NFT management DB 57 manages the NFTs granted to the user. The NFTs granted to the user are managed by the wallet ID and the NFT issuing token_ID.

[0057] FIG. 4 is a diagram showing an example of the configuration of each database provided in the NFT management system 5. 4 has items such as the user's age, sex, address, name, purchaser ID, and NFT issuing user ID. The right grant information including information about the purchaser stored in the user DB 56 is provided from the sales promotion management system 3 to the NFT management system 5.

[0058] The age item stores the age of the purchaser specified by the sales promotion management system 3. The gender item stores the gender of the purchaser. The address field stores the address of the purchaser. The name item stores the name of the purchaser. The purchaser ID item stores a purchaser ID that is managed by the sales promotion management system 3 and uniquely identifies a purchaser. The NFT issuing user ID item stores an NFT issuing user ID managed by the NFT management system 5 that uniquely identifies the user who grants the NFT.

[0059] The NFT management DB57 shown in the lower part of Figure 4 has items for NFT issuing user ID, wallet ID, and NFT issuing token_ID. The NFT issuing user ID field stores the NFT issuing user ID. The user DB 56 and the NFT management DB 57 are linked by the same NFT issuing user ID. The wallet ID field stores a wallet ID that uniquely identifies the wallet assigned to the NFT issuing user. The NFT issued token_ID field stores the NFT issued token_ID that uniquely identifies the NFT issued to the purchaser.

[0060] When the purchase information management unit 32 of the sales promotion management system 3 receives NFT issuance information including information on the purchaser ID linked to the NFT issuing user ID from the NFT management DB 57, it registers "Completed" in the NFT issuance item in the NFT issuance management DB 43. If the purchase information management unit 32 has not received NFT issuance information, it determines that an NFT has not been issued for the purchaser ID, and leaves the NFT issuance item in the NFT issuance management DB 43 as "Not yet."

[0061] <Example of computer hardware configuration> Next, the hardware configuration of the computer 100 constituting each device of the sales promotion system 1 will be described. 5 is a block diagram showing an example of a hardware configuration of the computer 100. The computer 100 is an example of hardware used as a computer capable of operating as the purchaser terminal 2, the sales promotion management system 3, and the NFT management system 5 according to the present embodiment. In the purchaser terminal 2, sales promotion management system 3, and NFT management system 5 of this embodiment, each functional block is configured by a calculator 100 (computer) executing a program, and each functional block works together to realize the sales promotion management method shown in Figure 6 described below.

[0062] The computer 60 includes a CPU (Central Processing Unit) 61, a ROM (Read Only Memory) 62, and a RAM (Random Access Memory) 63, each of which is connected to a bus 64. The computer 60 further includes a display device 65, an input device 66, a non-volatile storage 67, and a network interface 68.

[0063] The CPU 61 reads out the program code of the software that realizes each function according to this embodiment from the ROM 62, loads it into the RAM 63, and executes it. Variables, parameters, etc. generated during the calculation processing of the CPU 61 are temporarily written to the RAM 63, and these variables, parameters, etc. are read out as appropriate by the CPU 61. The operation of each functional part of the purchaser terminal 2, the sales promotion management system 3, and the NFT management system 5 is realized by the CPU 61, the ROM 62, and the RAM 63.

[0064] The display device 65 is, for example, a liquid crystal display monitor, and displays the results of processing performed by the computer 60 to the purchaser. The input device 66 is, for example, a keyboard, a mouse, etc., and allows the purchaser to input predetermined operations and give instructions. In the purchaser terminal 2, the display device 65 corresponding to the display unit 21 and the input device 66 corresponding to the input unit 22 are configured as touch panel displays.

[0065] The non-volatile storage 67 may be, for example, a hard disk drive (HDD), a solid state drive (SSD), a flexible disk, an optical disk, a magneto-optical disk, a CD-ROM, a CD-R, a magnetic tape, or a non-volatile memory. In addition to an operating system (OS) and various parameters, a program for making the computer 60 function is recorded in the non-volatile storage 67. The ROM 62 and the non-volatile storage 67 record programs and data required for the CPU 61 to operate. That is, the ROM 62 and the non-volatile storage 67 are used as an example of a computer-readable non-transient storage medium that stores a program executed by the computer 60. The functions of the recorder and DB of the purchaser terminal 2 and each system are realized by the non-volatile storage 67.

[0066] For example, a NIC (Network Interface Card) or the like is used as the network interface 68. The network interface 68 is capable of transmitting and receiving various types of data between devices via a LAN (Local Area Network), a dedicated line, or the like connected to a terminal of the NIC. The function of the communication unit of each system is realized by the network interface 68.

[0067] <Examples of actions by buyers and each system> Next, examples of actions of the purchaser terminal 2 used by the purchaser, the sales promotion management system 3, and the NFT management system 5 will be described with reference to the flowchart shown in FIG. 6 and the example screen transitions shown in FIG. FIG. 6 is a flowchart showing examples of actions of the purchaser terminal 2, the sales promotion management system 3, and the NFT management system 5. FIG. 7 shows an example of transition of screens displayed on the purchaser terminal 2 in response to actions of the purchaser.

[0068] First, the actions of the purchaser and the actions of the sales promotion management system are described. A purchaser accesses a sales promotion management site managed by the sales promotion management system 3 via a Web browser (S1).

[0069] When a purchaser accesses the sales promotion management site, an email address input screen 101 shown in Fig. 7, which is generated by the screen generation unit 34 of the sales promotion management system 3, is displayed on the display unit 21 of the purchaser terminal 2. The purchaser needs to register as a member in order to use the sales promotion management system 3. For this purpose, the purchaser inputs the email address to be used (S2) and presses the send button.

[0070] The sales promotion management unit 31 of the sales promotion management system 3 sends an email containing a URL for registering purchaser information to the email address entered by the purchaser (S11). When the purchaser receives the email, he / she accesses the registration site for purchaser information from the URL written in the email (S3). Next, the purchaser sets the email address as the purchaser ID shown in Figure 2, decides on a password, and begins membership registration on the registration site (S4).

[0071] When the purchaser accesses the registration site in step S3, a password determination screen 102 shown in FIG. 7, which is generated by the screen generation unit 34 of the sales promotion management system 3, is displayed on the display unit 21 of the purchaser terminal 2. The purchaser enters the same password twice to determine the password, starts membership registration, and presses the "Next" button on the password determination screen 102.

[0072] 7, and displays the purchaser information input screen 103 on the display unit 21 of the purchaser terminal 2 (S12). When the purchaser inputs purchaser information such as age, sex, address, and name (S5), the input purchaser information is sent to the sales promotion management system 3.

[0073] Next, the purchaser presses the "Next" button on the purchaser information input screen 103. As a result, the purchaser's membership registration is completed. 2, the purchaser information and the purchaser ID generated by the sales promotion management unit 31 in association with the purchaser information are recorded as registration information in the purchaser DB 41. In addition, the screen generation unit 34 generates a member registration completion screen 104 shown in FIG. 7, and displays the member registration completion screen 104 on the display unit 21 of the purchaser terminal 2.

[0074] Next, the purchaser presses the "Next" button on the member registration completion screen 104. The screen generation unit 34 generates the code scan screen 105 shown in FIG. 7, and displays the code scan screen 105 on the display unit 21 of the purchaser terminal 2 (S13). The code scan screen 105 is used, for example, by the purchaser to scan a code printed or affixed to an item. If the purchaser has already completed the member registration, the above-mentioned steps S1 to S4, S11, and S12 are skipped, and the process starts from step S5.

[0075] Next, the purchaser operates the photographing unit 25 of the purchaser terminal 2 to photograph and scan the JAN code printed or attached to the product (S6). Then, the information of the scanned JAN code is sent to the sales promotion management system 3 as read information.

[0076] Next, the purchaser presses the "Next" button on the code scan screen 105. The screen generation unit 34 generates the receipt scan screen 106 shown in Fig. 7, and displays the receipt scan screen 106 on the display unit 21 of the purchaser terminal 2 (S14). The receipt scan screen 106 is used to scan the purchase receipt that the purchaser receives when purchasing the product. The purchaser then operates the photographing unit 25 of the purchaser terminal 2 to photograph and scan the purchase receipt (S7). Then, information on the scanned purchase receipt is sent to the sales promotion management system 3 as purchase information.

[0077] Next, the purchaser finishes the purchaser's action by pressing the "Next" button on the receipt scan screen 106. When the "Next" button on the receipt scan screen 106 is pressed, the location information acquired by the location acquisition unit 24 of the purchaser terminal 2 is sent to the sales promotion management system 3, and the location information is registered in the NFT issuance management DB 43. However, a screen including a button for selecting whether or not the purchaser allows the transmission of the location information of the purchaser terminal 2 may be displayed next to the receipt scan screen 106.

[0078] The collation unit 33 of the sales promotion management system 3 accesses the sales promotion DB 42 to identify the product purchased by the purchaser (S15). Specifically, the collation unit 33 identifies the product name of the product purchased by the purchaser by comparing the JAN code, which is the read information acquired from the purchaser terminal 2, with the JAN code stored in the JAN code item of the sales promotion DB 42 shown in FIG.

[0079] Next, the verification unit 33 checks the purchase receipt (S16). As shown on the receipt scan screen 106 in Fig. 7, the purchase receipt includes purchase information such as the name of the store where the purchaser purchased the product (convenience store AA store), the store address (CC town, BB ward, Tokyo), telephone number (99-9999-9999), purchase date (Tuesday, October 1, 2024, 8:30), purchased product (ticket), and purchase price (5,000 yen). The comparison unit 33 uses AI with a learning model to compare various pieces of information written on the purchase receipt and the position at which the information is written, with the purchase information sent from the purchaser terminal 2 and the reference information in the sales promotion DB 42 shown in Figure 2.

[0080] The collation unit 33 performs a collation process in step S16 to determine whether the product name identified from the JAN code of the product purchased by the purchaser matches the product name listed on the purchase receipt. If the collation in step S16 results in a match, the collation unit 33 confirms that the purchaser actually purchased the product at the store. If the purchaser attempts to register the same purchase receipt twice, the collation unit 33 can reject purchase information that has been sent to the sales promotion management system 3 more than once.

[0081] Furthermore, if it can be confirmed that the purchase date and time included in the purchase information is before the start date or after the end date of the sales promotion period, the collation unit 33 can reject the purchase information sent to the sales promotion management system 3. If the result of the collation by the collation unit 33 is that there is no problem with the purchase information, GOOD is stored in the collation result of the NFT issuance management DB 43, and if there is an error, BAD is stored in the collation result. A purchaser who sends purchase information for which BAD is stored in the collation result is not given the right to receive an NFT, and therefore no NFT is issued.

[0082] Then, the collation unit 33 accumulates purchase information indicating where, what product, when, and for how much the purchaser purchased in the NFT issuance management DB 43 (S17). As described above, the NFT issuance management DB 43 stores the purchase date and time of the product purchased by the purchaser, location information at the time of registering the purchase receipt, etc. The screen generation unit 34 generates a My Page shown in FIG. 8, which will be described later, so that the purchaser can view the product purchase history.

[0083] If the comparison result in step S16 is incorrect, the screen generation unit 34 displays a message on the display unit 21 of the purchaser terminal 2 to the effect that the registered JAN code is incorrect. Then, the screen generation unit 34 causes the code scan screen 105 to be re-displayed on the display unit 21 (S18), and prompts the purchaser to scan the JAN code. After the JAN code has been scanned, the screen generation unit 34 causes the receipt scan screen 106 to be re-displayed on the display unit 21, and prompts the purchaser to scan the receipt. However, if the comparison result is incorrect, the process may end (S18).

[0084] When the JAN code and the purchase receipt are rescanned (S19), the sales promotion management system 3 again performs the processes from step S15 onwards to identify the product and check the purchase receipt, and then ends this process.

[0085] On the other hand, if it is determined in step S17 that the comparison result is correct, the purchase information management unit 32 generates an NFT issuance URL (S21). The screen generation unit 34 generates an NFT issuance instruction screen 111 shown in FIG. 9 and displays it on the display unit 21 of the purchaser terminal 2 (S22). The NFT issuance URL is information that enables the purchaser to access the NFT issuing site provided by the NFT management system 5. In addition, the comparison unit 33 provides the NFT management system 5 with right granting information related to the purchaser who has granted the right to receive an NFT.

[0086] Figure 8 is a flowchart that explains the process from issuing an NFT to displaying your personal page. As shown in FIG. 6, the purchaser can access the NFT issuance site by pressing the NFT issuance button on the NFT issuance instruction screen 111 displayed on the display unit 21 in step S22.

[0087] Before granting an NFT, the NFT management system 5 needs to register the purchaser as a user who will use the NFT management system 5. After the purchaser registers his / her user information, etc. through the NFT issuing site, the purchaser can store the NFT issued by the NFT issuing unit 51 in the wallet assigned to him / her.

[0088] When a purchaser who is registered as a user in the NFT management system 5 instructs the issuance of an NFT, the NFT issuing unit 51 of the NFT management system 5, which handles the issuance of NFTs, issues an NFT to the purchaser (S23).

[0089] After issuing an NFT to the purchaser, the NFT issuing unit 51 provides NFT issuance information to the sales promotion management system 3 via the communication unit 54 (S24). Next, the screen generation unit 53 generates an NFT issuance screen 112 shown in FIG. 9 and displays it on the display unit 21 of the purchaser terminal 2 (S25). The NFT is issued in the form of, for example, an electronic card on which an image of an idol or other character is displayed. The content of the NFT issuance screen 112 shown by a dashed line in FIG. 9 indicates that the purchaser has acquired an NFT from an external service or an external wallet as viewed from the sales promotion management system 3. That is, the purchaser can check the NFT issued to him / her by looking at the NFT issuance screen 112.

[0090] When the purchase information management unit 32 of the sales promotion management system 3 receives the NFT issuance information provided from the NFT issuing unit 51 in step S24, it manages the information of the NFT issued to the purchaser (S31). For example, the purchase information management unit 32 changes the NFT issuance of the record of the corresponding purchaser ID in the NFT issuance management DB 43 from "not yet" to "completed" based on the NFT issuance information. In addition, the purchase information management unit 32 records the information of the purchaser to whom the NFT was issued and the benefit in the benefit DB 44.

[0091] Next, we will explain the actions of a purchaser who has received an NFT. The purchaser operates the input unit 22 of the purchaser terminal 2 to input a viewing instruction for My Page 113 that only the purchaser can access (S41). The screen generation unit 53 of the NFT management system 5 generates My Page 113, shown in FIG. 9, reflecting the information of the issued NFT, and displays My Page 113 on the display unit 21 of the purchaser terminal 2 (S32).

[0092] My Page 113 displays a list of NFTs acquired by the purchaser. The content of My Page 113 indicated by a dashed line in FIG. 9 is a list of NFTs acquired from external services or external wallets as viewed from the sales promotion management system 3. The NFTs acquired by the purchaser may be the result of different sales promotions. The NFTs displayed in the list may include an NFT code (numbers such as NFT01, NFT02, etc. shown in the figure) that can identify the NFT, as well as an image of a character, along with the acquisition date and product on which the purchaser acquired the NFT.

[0093] The purchaser can display the product purchase history on My Page 113 (S42) and check the product purchase history and information on issued NFTs.

[0094] The purchase information management unit 32 of the sales promotion management system 3 can also change the benefit for the NFT issued to the purchaser (S33). The benefit DB 44 stores information about the purchaser to whom the NFT was issued. Since the JAN code is for an NFT that has already been issued, the purchase information management unit 32 can identify that an NFT has been issued for a product identified by this JAN code. The purchase information management unit 32 can also change the benefit from AA1 to AA2. The screen generation unit 34 may display information about the changed benefit on My Page 113.

[0095] In the sales promotion system 1 according to the first embodiment described above, an NFT is issued to a purchaser by scanning a code attached to a product purchased by the purchaser and the receipt with the purchaser terminal 2. Unlike conventional bonuses, the content of an NFT can be changed even after it is issued to a purchaser. This allows businesses that promote sales to streamline measures for conventional "purchase bonuses," enabling more extensive marketing. Furthermore, instead of providing real supplements to purchasers, businesses can enhance customer experience and increase sales effectiveness by creating new value and promoting sales through NFTs.

[0096] The sales promotion system 1 allows businesses to digitally check purchase data and manage products without making any special changes to existing products. In conventional purchase promotion measures, it was common to attach real benefits to products. On the other hand, the sales promotion system 1 according to the first embodiment uses NFTs (intangible rights and digital content), making it unnecessary to provide physical accessories. Therefore, when businesses change NFTs, they no longer need to replace stickers or reprint exteriors, as was previously done, which saves resources.

[0097] The big advantage of NFTs is that their value can be freely adjusted even after distribution. Conventional physical rewards are difficult to change once they are provided, but NFTs can be used for various purposes such as admission tickets, participation tickets, and product exchange tickets while still serving as proof of purchase. For example, a specific NFT displayed on My Page 113 can be used as a ticket, allowing only the purchaser to whom this NFT was issued to participate in a limited event.

[0098] In addition, when purchasing other products, the purchaser can receive a discount on the product or a free product by showing the seller a specific NFT displayed on My Page 113. In this way, the purchaser can flexibly increase the value of the purchase benefit after purchasing the product or provide points in a new form according to the purchaser's needs.

[0099] Furthermore, before an NFT is issued, purchase information read from a photographed image of a receipt is always registered in the NFT issuance management DB 43. Information on NFTs that have actually been issued is also stored in the NFT issuance management DB 43. Conventionally, it was not possible to measure when the promotional expenses for sales promotion were paid as a reward, but with the sales promotion system 1, it is easy to confirm how many NFTs have been issued to a purchaser, and the reward for sales promotion can be reliably measured.

[0100] [Second embodiment] Next, a sales promotion system according to a second embodiment of the present invention will be described. This sales promotion system has a configuration incorporating the functions of the NFT management system 5 according to the first embodiment. FIG. 10 is a block diagram showing an example of the overall configuration of a sales promotion system 1A according to the second embodiment. The sales promotion system 1A includes a purchaser terminal 2 and a sales promotion management system 3A connected via the Internet N or the like.

[0101] An example of the configuration of the purchaser terminal 2 is the same as that shown in FIG. The sales promotion management system 3A includes an NFT issuing unit 36, an NFT management unit 37, a user DB 45, and an NFT management DB 46 in addition to each functional unit of the sales promotion management system 3 shown in FIG.

[0102] The functions of the NFT issuing unit 36 ​​and the NFT management unit 37 are the same as the NFT issuing unit 51 and the NFT management unit 52 of the NFT management system 5 shown in Fig. 1. Note that since the sales promotion management system 3A itself can issue and manage NFTs, the exchange of right grant information and NFT issuance information according to the first embodiment is not necessary.

[0103] Furthermore, the functions of the user DB 45 and the NFT management DB 46 are the same as the user DB 56 and the NFT management DB 57 of the NFT management system 5 shown in Fig. 1. The user DB 45 may be configured to be integrated with the purchaser DB 41.

[0104] Fig. 11 is a flowchart for explaining the process from issuing an NFT to displaying My Page in the sales promotion system 1A according to the second embodiment. In the sales promotion system 1A according to the second embodiment, after the process of the flowchart shown in Fig. 6 according to the first embodiment, the process of the flowchart shown in Fig. 11 is executed.

[0105] When the NFT issuing unit 36 ​​issues an NFT to a purchaser (S51), the NFT management unit 37 manages information about the issued NFT (S52). The NFT management unit 37 records information about the issued NFT in the NFT management DB 46, and the purchase information management unit 32 registers "Completed" in the NFT issuance item of the NFT issuance management DB 43.

[0106] Next, the screen generation unit 34 displays the NFT issuance screen 112A shown in Fig. 12 on the display unit 21 of the purchaser terminal 2 (S53). The NFT issuance screen 112A may display that an NFT has been acquired and that the NFT can be bought and sold on the NFT marketplace.

[0107] The processes of steps S32, S33, S41, and S42 relating to the display of my page 113 are the same as those described with reference to FIG. 8, and therefore a detailed description thereof will be omitted.

[0108] In the sales promotion system 1A according to the second embodiment described above, the issuance and management of NFTs can be performed by the operating company of the sales promotion system 1A, without being outsourced to an external party. This makes it possible to omit the transmission and reception of various information with external parties required for the issuance and management of NFTs, thereby speeding up processing.

[0109] [Variations] In addition, a purchaser may purchase goods or services not only using legal tender such as paper money or coins, but also using virtual currency or points. In addition, since the purchase information management unit 32 can manage the number of issued NFTs, it may be possible to give benefits (gifts, etc.) to purchasers who have issued a large number of NFTs, or to increase the probability of winning a lottery in which the purchaser wins a benefit. This motivates purchasers to collect many NFTs.

[0110] The purchaser may also transfer the NFT issued to them to another person. In this case, the information about the transfer of the NFT to another person is not included in the NFT issuance information, so the NFT issuance status in the purchaser ID record remains "completed." Therefore, the same NFT will not be issued to the purchaser again.

[0111] In addition to paper receipts, emails or the like may serve as receipts for products purchased on a website. For this reason, the purchase information management unit 32 may obtain purchase information that has been subjected to character recognition based on a screenshot of the email sent from the purchaser terminal 2, and record the purchase information in the NFT issuance management DB 43.

[0112] It should be noted that the present invention is not limited to the above-described embodiments, and various other applications and modifications are possible without departing from the gist of the present invention as set forth in the claims. For example, the above-mentioned embodiments have described the configuration of the device and system in detail and specifically in order to explain the present invention in an easily understandable manner, and are not necessarily limited to those having all of the configurations described. In addition, it is possible to replace a part of the configuration of the embodiment described here with the configuration of another embodiment, and it is also possible to add the configuration of another embodiment to the configuration of one embodiment. In addition, it is also possible to add, delete, or replace a part of the configuration of each embodiment with another configuration. In addition, the control lines and information lines shown are those that are considered necessary for the explanation, and not all control lines and information lines in the product are necessarily shown. In reality, it can be considered that almost all components are connected to each other. [Explanation of symbols]

[0113] 1...Sales promotion system, 2...Purchaser terminal, 3...Sales promotion management system, 5...NFT management system, 21...Display unit, 22...Input unit, 31...Sales promotion management unit, 32...Purchase information management unit, 33...Collation unit, 34...Screen generation unit, 51...NFT issuing unit, 52...NFT management unit, 53...Screen generation unit, 105...Code scan screen, 106...Receipt scan screen, 113...My page

Claims

1. The present invention comprises a sales promotion management system for managing sales promotion of a product, and an intangible asset management system for managing intangible assets, The sales promotion management system includes: a sales promotion management unit for managing sales promotion information of the product; a purchase information management unit that manages purchase information transmitted from a purchaser terminal by a purchaser who has purchased the product, and grants a new benefit to the purchaser to whom the intangible asset has been issued based on intangible asset issuance information provided from the intangible asset management system, and enables the benefit to be changed; a verification unit which identifies product information of the product based on read information of a code attached to the product transmitted from the purchaser terminal, and when it is determined that the identified product information matches the product information included in the purchase information and that a result of verifying the purchase information with reference information regarding the product is correct, grants the purchaser a right to receive the intangible asset, and provides entitlement information regarding the purchaser who has granted the right to the intangible asset management system; The intangible asset management system comprises: an intangible asset issuing unit that issues the intangible asset to the purchaser based on the right grant information; an intangible asset management unit that manages the intangible asset issued to the purchaser and provides the sales promotion management system with intangible asset issuance information indicating that the intangible asset has been issued to the purchaser. Sales promotion system.

2. The sales promotion management unit manages the number of the intangible assets issued to the purchaser for each sales promotion based on the intangible asset issuance information. The sales promotion system of claim 1 .

3. The purchase information management unit acquires location information of the purchaser terminal, The collation unit grants the purchaser a right to receive the intangible asset when it determines that a result of collation between the purchase information and the reference information is correct and that the location information is valid. The sales promotion system of claim 2.

4. The purchase information management unit manages the region in which the sales promotion was carried out and the region in which the purchase information was input based on the location information. The sales promotion system of claim 3.

5. The sales promotion management unit changes the reward for the intangible assets for each sales promotion. The sales promotion system of claim 4.

6. When the identified product information does not match the product information included in the purchase information or when the purchase information does not match the reference information, the collation unit determines that the result of the collation is incorrect and prompts the purchaser to re-input the purchase information. The sales promotion system of claim 5.

7. The sales promotion management system includes: and an image generating unit that generates an intangible asset management page including the intangible asset issued to the purchaser so as to be displayable on the purchaser terminal based on the intangible asset issuance information provided from the intangible asset management system. The sales promotion system according to any one of claims 1 to 6.

8. a sales promotion management department that manages product sales promotion information; a purchase information management unit that manages purchase information transmitted from a purchaser terminal by a purchaser who has purchased the product, grants a new benefit to the purchaser to whom the intangible asset has been issued, and enables the benefit to be changed; a verification unit that identifies product information of the product based on read information of a code attached to the product and transmitted from the purchaser terminal, and when it is determined that the identified product information matches the product information included in the purchase information and that the result of verifying the purchase information with reference information regarding the product is correct, grants the purchaser a right to receive the intangible asset; an intangible asset issuing unit that issues the intangible asset to the purchaser based on the right to receive the intangible asset; An intangible asset management unit that manages the intangible assets issued to the purchaser. Sales promotion management system.

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