How to obtain product information

Abstract

To facilitate speedy access to information on a plurality of related commodities.SOLUTION: Sales promotion items of commodities 1 installed around and at the front of a store and in the vicinity of the commodities 1 include: an information presentation surface 2A on which multiple pieces of display information 2Aa related to the plurality of commodities 1 are displayed; and a plurality of proximity wireless communication tags 3 arranged corresponding to two or more pieces of specific display information 2Aa selected from the multiple pieces of display information 2Aa displayed on the information presentation surface 2A. Each of the proximity wireless communication tags 3 stores URL information that is a jump destination to information related to the corresponding specific display information 2Aa.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a promotional item for a product, that is, a so-called promotional POP (hereinafter also referred to as promotional POP), and a technique relating to its use. [Background technology]

[0002] Promotional POP, unlike advertisements that are distributed or inserted, is placed around the store, in front of the store, or in the product display area, and displays information about the product, such as detailed product information or information that encourages customers to purchase the product.

[0003] An example of an invention using a near field communication tag as a promotional POP is described in Patent Document 1. Patent Document 1 describes a case where circular promotional POPs are placed in front of the front and rear rows of a group of products placed on a product shelf. One NFC tag is embedded in the promotional POP, and URL information that points to a word-of-mouth information site for the product is stored in the NFC tag. Then, by holding a smartphone over the promotional POP of Patent Document 1, information on the corresponding product can be obtained.

[0004] Here, NFC tags allow easier access to information than two-dimensional codes that require the activation of a camera, but are more expensive than two-dimensional codes. For this reason, providing NFC tags to all products is costly. In contrast, in Patent Document 1, a single NFC tag is provided on a promotional POP at the front of identical products lined up in front of and behind each other on a display shelf, thereby reducing costs. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] JP 2018-163632 A Summary of the Invention [Problem to be solved by the invention]

[0006] However, the method described in Patent Document 1 is based on the idea of ​​placing one promotional POP with an embedded NFC tag for one type of product. In other words, since a promotional POP with an embedded NFC tag corresponding to each product is provided, information on each product can be obtained by holding a smartphone over the promotional POP corresponding to each product to be compared. As a result, the method described in Patent Document 1 has a problem in that when there are multiple products to be compared, it is difficult for the terminal user to quickly access information on multiple products.

[0007] Here, when multiple promotional POPs with built-in NFC tags are arranged alongside multiple products lined up horizontally, it is difficult for the terminal user to recognize each promotional POP as an individual POP and hold it up in succession to read the information. Also, since each promotional POP with built-in NFC tag is individually installed, it is not positioned on a single plane, which creates psychological resistance to smoothly moving the smartphone.

[0008] The present invention has been made in view of the above-mentioned points, and has an object to make it easier to quickly access information on a plurality of related products. [Means for solving the problem]

[0009] In order to solve the problem, one aspect of the present invention is a product promotional material that is placed around a store, in front of a store, or near a product, and includes an information presentation surface on which a plurality of display information related to a plurality of products is displayed, and a plurality of near field communication tags arranged in correspondence with specific display information that is two or more pieces of display information selected from the plurality of display information displayed on the information presentation surface, and each of the near field communication tags stores URL information that is a jump destination to information related to the corresponding specific display information. Effect of the Invention

[0010] According to one aspect of the present invention, since multiple pieces of display information related to multiple products are displayed on one information presentation surface, the terminal user can easily recognize the multiple pieces of display information as a series of related information. Then, by simply moving a portable mobile terminal (such as a smartphone) equipped with an RFID reader along the information presentation surface, it becomes possible to smoothly and continuously access multiple pieces of product information. As a result, for example, even if there are multiple products to compare, it becomes possible to quickly access (obtain) the multiple pieces of information. [Brief description of the drawings]

[0011] [Figure 1] FIG. 1 is a schematic perspective view illustrating an example of a promotional POP according to an embodiment of the present invention. [Diagram 2] FIG. 2 is a diagram showing the back side of the information presentation surface. [Diagram 3] FIG. 1 is a diagram illustrating an example of a system configuration according to an embodiment based on the present invention. [Figure 4] 13A and 13B are schematic diagrams showing examples of other information presentation surfaces. [Diagram 5] FIG. 13 is a diagram showing an example of movement of a smartphone. [Figure 6] 1A and 1B are diagrams illustrating an example of displaying a plurality of pieces of display information on an information presentation surface. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0012] Next, an embodiment of the present invention will be described with reference to the drawings. Here, the drawings are schematic, and the relationship between the thickness and planar dimensions of each part, the ratio of each part, etc. differ from the actual ones. In addition, the embodiments shown below are examples of configurations for embodying the technical idea of ​​the present disclosure, and the technical idea of ​​the present disclosure is not limited to the shapes, structures, etc. of the components described below. The technical idea of ​​the present disclosure can be modified in various ways within the technical scope defined by the claims. In addition, the same symbols are used for the same configurations.

[0013] As shown in FIG. 1, this embodiment is an example of a promotional POP 2 (sales promotion item) for a product 1 that is placed near the product 1. (composition) In the example of Fig. 1, multiple types of products 1 are arranged (displayed) in a row horizontally, and an information display surface 2A of a promotional POP 2 is arranged in front of them. Note that Fig. 1 shows only the first row of products 1, but products 1 of the same type may be lined up behind them.

[0014] In the promotional POP 2 of this embodiment, an information presentation surface 2A is arranged in front of the products 1 lined up in a horizontal row. That is, the information presentation surface 2A is installed in front of the multiple types of products 1 that are displayed. On the information presentation surface 2A, multiple pieces of display information 2Aa are displayed in an arrangement that corresponds to the arrangement of the multiple types of products 1 that are displayed. Each piece of display information 2Aa usually describes the price, appealing points, etc. of the product 1 behind it.

[0015] In this embodiment, multiple types of products 1 are arranged side by side in a horizontal direction. The information presentation surface 2A extends in a strip shape along the arrangement direction of the multiple types of products 1, and display information 2Aa relating to each corresponding product 1 (rear product 1) is arranged near (in front of) the corresponding product 1. The information presentation surface 2A in this embodiment is flat. The information presentation surface 2A may be an arc-shaped curved surface along the arrangement direction of the products 1.

[0016] Further, the near field wireless communication tag 3 is arranged corresponding to each piece of display information 2Aa. In this embodiment, as shown in Fig. 2, the near field wireless communication tag 3 is arranged on the rear side of the information presentation surface 2A at a position overlapping each piece of display information 2Aa. The near field wireless communication tag 3 may be embedded in the paper surface.

[0017] It is not necessary to provide the near field communication tags 3 in correspondence with all the pieces of display information 2Aa. The near field communication tags 3 may be provided in correspondence with only the main pieces of display information 2Aa among the pieces of display information 2Aa. However, since the present embodiment is characterized in that a plurality of pieces of product information can be presented on one information presentation surface 2A, two or more near field communication tags 3 are provided in correspondence with one information presentation surface 2A.

[0018] The near field communication tag 3 is a tag that performs near-contact wireless communication. Examples of the near field communication tag 3 include an IC tag and an NFC tag. In this embodiment, the near field communication tag 3 is an NFC tag. The storage unit 3A of each of the near field communication tags 3 stores URL information that is a jump destination to information relating to the corresponding display information 2Aa.

[0019] The above-mentioned proximity wireless communication tag 3 is capable of reading the URL information in the proximity wireless communication tag 3 by bringing a portable mobile terminal 10 capable of reading the proximity wireless communication tag 3 close to the corresponding information display on the information presentation surface 2A.

[0020] A portable mobile terminal 10 capable of reading a near field communication tag 3 includes, for example, a tag reader 10A, a communication unit 10B, and a display unit 10C, as shown in FIG.

[0021] The tag reading unit 10A performs near-contact communication with the near-field communication tag 3 to read information stored in the storage unit 3A of the near-field communication tag 3. In this embodiment, since the information to be read is URL information, the communication unit 10B acquires corresponding site information (information related to the display information 2Aa) from the server 12 of the address of the URL information via the communication network 11 based on the URL information read by the tag reading unit 10A, and displays the acquired information on the display unit 10C. The process up to the display of this information is automatically executed. The information related to the display information 2Aa is usually information related to the corresponding product 1, but also includes secondary information that is not directly related to the product 1.

[0022] (Operation etc.) In the promotional POP 2 of this embodiment, since a plurality of pieces of display information 2Aa related to a plurality of products 1 are displayed side by side on one information presentation surface 2A, the terminal user can easily recognize the plurality of pieces of display information 2Aa as a series of related information. Then, as shown by the arrow in FIG. 1, by simply moving a portable mobile terminal 10 (such as a smartphone) equipped with an RFID reading unit along the information presentation surface 2A, a plurality of pieces of product information can be automatically and smoothly and continuously displayed on the display unit 10C of the terminal 10. Then, if there is a display that interests the user, the user can stop moving the terminal 10 at that position and check it. Note that, although FIG. 1 shows an example in which the terminal 10 is moved by sliding it from left to right, it may be moved back and forth from left to right to display a comparison and consideration.

[0023] Even if a near-field communication tag 3 is provided corresponding to all information display units 10C, information will not be displayed in positions passed at a speed greater than a certain level. By slowing down the moving speed at the information display unit 10C of interest, it is possible to display only the information corresponding to the desired information display unit 10C.

[0024] As a result, in this embodiment, even if there are multiple products to be compared, it becomes possible to quickly access (obtain) information on the multiple products.

[0025] (Modification) (1) In the above description, the information display surface 2A is arranged near the displayed product 1, but the present invention is not limited to this. For example, the promotional POP 2 may be a signboard-like promotional POP 2 as shown in Fig. 4, and may be placed at the edge of the corresponding product group.

[0026] (2) Furthermore, the example in Figure 4 is an example in which multiple pieces of display information 2Aa regarding product 1 are displayed in a matrix on the information presentation surface 2A. In this case, it is preferable that near-field communication tags 3 are arranged in a matrix corresponding to each piece of display information 2Aa. In this case, multiple pieces of display information 2Aa are arranged on a two-dimensional plane, so that multiple pieces of product information can be accessed continuously by smoothly moving the terminal 10 up, down, left, and right along the information presentation surface 2A, as shown in Figure 5. The plurality of pieces of display information 2Aa may be arranged in a non-matrix form, such as a circular ring form.

[0027] (3) Fig. 6 shows another example of a plurality of pieces of display information 2Aa displayed on the information presentation surface 2A. In this example, each of the plurality of pieces of display information 2Aa does not specifically identify a particular product 1, but by holding the terminal 10 over the display information 2Aa, a list of the products 1 corresponding to the display information 2Aa is displayed on the terminal 10. Also in this example, by moving the terminal 10 along the information presentation surface 2A, it is possible to smoothly access other information.

[0028] (4) Fig. 6 illustrates an example in which a specific product 1 is specifically displayed on the terminal 10 from one piece of display information 2Aa, but is not limited to this. By accessing a plurality of pieces of display information 2Aa along the plurality of pieces of display information 2Aa displayed on the information presentation surface 2A, each piece of display information 2Aa and information corresponding to that display information 2Aa may be selected so as to guide the user to the specific product 1.

[0029] For example, the display information 2Aa 1 may be written with content that prompts the terminal user to make a predetermined judgment (such as ``Do you want to brighten your eyes?''), and the display displayed when the terminal 10 is held over the display information 2Aa 1 may be a display that instructs the next display information 2Aa to which the terminal 10 should be held based on the judgment result (such as ``If it is..., move terminal 10 to the display diagonally lower right'').

[0030] (5) The information presentation surface 2A on which the multiple pieces of display information 2Aa are displayed is preferably a flat surface or a curved surface without an inflection point. The terminal 10 is easier to move around if there is a smooth surface between adjacent pieces of display information. Moreover, it is preferable that the distance between adjacent pieces of display information is within 20 cm. (6) Product 1 may also be real estate such as a house, a restaurant, or a tourist spot. (7) There is no particular limit to the configuration of the promotional POP2 itself. For example, the promotional POP2 may be composed of a single tray or multiple trays, and complex configurations are also included. However, the promotional POP2 must have an information display surface on which multiple pieces of display information are displayed.

[0031] (others) The present disclosure may also have the following configuration. (1) A product promotional material that is placed around a store, in front of a store, or near a product, comprising an information presentation surface on which a plurality of pieces of display information related to a plurality of products are displayed, and a plurality of near-field communication tags arranged in correspondence with specific display information that is two or more pieces of display information selected from the plurality of display information displayed on the information presentation surface, and each of the near-field communication tags stores URL information that is a jump destination to information related to the corresponding specific display information.

[0032] (2) A product promotional item in which the information presentation surface is placed in front of multiple types of products on display, and the multiple pieces of display information are displayed on the information presentation surface in an arrangement that corresponds to the arrangement of the multiple types of products on display.

[0033] (3) A sales promotion item for products in which the multiple types of products are displayed in a horizontal row, the information presentation surface extends along the direction in which the multiple types of products are arranged, display information regarding each product is arranged near a corresponding product, and the multiple near-field communication tags are arranged along the display direction and correspond to specific display information selected from the multiple display information.

[0034] (4) A plurality of pieces of display information relating to products are displayed in a matrix on the information presentation surface, and the near field communication tags are arranged in a matrix corresponding to each piece of specific display information.

[0035] (5) The information presentation surface on which the plurality of pieces of display information are displayed is either flat or curved with no inflection points.

[0036] (6) A method for acquiring product information in a promotional item for a product, the promotional item having an information presentation surface on which a plurality of pieces of display information are displayed, and on which a plurality of near-field communication tags are provided corresponding to the plurality of pieces of display information, each of which stores URL information that provides a link to information about the product, the method comprising moving a portable mobile terminal having a reading unit capable of wireless communication with the near-field communication tags along the information presentation surface, thereby continuously acquiring information about a plurality of products. [Explanation of symbols]

[0037] 1 item 2 Promotional POP (sales promotional materials) 2A Information presentation surface 2Aa Display information (specific display information) 3. Near Field Communication Tags 3A storage section 10. Portable mobile terminals 10A Tag reader 10B Communication Department 10C Display section 11. Communications Network 12 Server

Claims

[Claim 1] A method for acquiring product information comprising: a promotional item for a product having an information presentation surface on which a plurality of pieces of display information are displayed, and a plurality of near-field communication tags are provided corresponding to the plurality of pieces of display information, each of which stores URL information that is a destination for accessing information relating to the product; moving a portable mobile terminal equipped with a reading unit capable of wireless communication with the near-field communication tags along the information presentation surface, thereby continuously acquiring information relating to a plurality of products.

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