Information processing method and program

Abstract

The aim is to increase the effectiveness of advertising using SNS. [Solution] An information processing method that causes an information processing device to execute a process of awarding points to a user who is linked to an advertiser via a message function of a communication application that allows the exchange of messages between specific persons, wherein the information processing device is capable of creating an account for the user via an authentication page linked in the advertiser's room in the message function of the communication application, and the information processing method includes a posted information display step.

Description

[Technical field]

[0001] The present invention relates to an information processing method and a program. [Background technology]

[0002] Patent Document 1 discloses technology related to sponsor advertisements (television advertising) for television programs, but with the spread of the Internet, the advertisements we see are shifting from television to advertisements on the web and SNS (Social Network Service). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2010-283782 A Summary of the Invention [Problem to be solved by the invention]

[0004] For example, we consider a method to increase the effectiveness of advertising by having advertisers themselves place advertisements on SNS and provide some kind of incentive to those who spread the advertisements on SNS. With this method, if the advertisement being spread is for a product with age restrictions (e.g., alcohol products), it may become necessary to verify the age of the person spreading the advertisement each time. This may cause the person to find the verification procedure troublesome and stop spreading the advertisement. In this case, there is a concern that the effectiveness of the advertisement due to its spreading may be reduced.

[0005] The present invention aims to improve the effectiveness of advertising using SNS. [Means for solving the problem]

[0006] According to the present invention, there is provided an information processing method for causing an information processing device to execute a process of granting points to a user linked to an advertiser via a message function of a communication application capable of exchanging messages with a specific person, the information processing device being capable of creating an account for the user via an authentication page linked to a room of the advertiser in the message function of the communication application, and in creating the account, the information processing device acquires age information of the user and information regarding consent to a terms of use via the communication application, the information processing method comprising a posted information display step, in which the information processing device displays the posted information so that information regarding an advertisement of the advertiser can be acquired by a user terminal, the posted information has content corresponding to the age information of the user and is information to be posted on a posting page of an SNS (Social Network Service) application linked to the communication application, the posting function of the SNS application having a function allowing unspecified persons to view the posted content, and the message function of the communication application includes a number of messaging services, including LINE, WhatsApp, WeChat, Telegram, Messenger, Viber, Kakao Talk, Snapchat, QQ The information processing method includes using at least one of the following social networking applications: a social networking service (SNS) application that uses ...

[0007] According to the present invention, the information (posted information) that a user spreads is obtained from an information processing device, but since the information processing device has previously acquired the user's age information and information regarding consent to the terms of use, the user does not need to authenticate the age information, etc., every time the user obtains posted information (every time an advertisement is placed on behalf of an advertiser). This effectively reduces the burden of the authentication procedure, and in addition, combined with the incentive of points being awarded, the spread of posted information related to the advertiser's advertisement is promoted, and the advertising effect using SNS is improved. [Brief description of the drawings]

[0008] [Figure 1] FIG. 1 shows an example of a system configuration of an information processing system 100 that performs an information processing method according to an embodiment. [Diagram 2] FIG. 2 is a block diagram showing a hardware configuration of the information processing device 1. As shown in FIG. [Diagram 3] FIG. 3 is a functional block diagram of the control unit shown in FIG. [Figure 4] FIG. 4 is an explanatory diagram that shows a screen when a communication application is started, and shows a list of specific people with whom messages can be exchanged using the communication application. [Diagram 5] FIG. 5 is an explanatory diagram that shows a typical display screen of a message room for a specific person (ABCXYZ Beer Co., Ltd.) on the screen shown in FIG. [Figure 6] FIG. 6 is an explanatory diagram that shows a schematic screen on which information relating to age authentication is displayed. [Figure 7] FIG. 7 is an explanatory diagram that shows a schematic screen on which information related to the terms of use is displayed. [Figure 8] FIG. 8 is an explanatory diagram that shows a typical screen on which the conditions for awarding points and the like are displayed. [Figure 9] FIG. 9 is an explanatory diagram that illustrates a screen displayed when the user terminal 3 acquires posted information. [Figure 10] FIG. 10 is an explanatory diagram that illustrates a screen that is displayed after the user terminal 3 acquires the posted information. [Figure 11] FIG. 11 is an explanatory diagram showing an example of a My Page (management screen) of each account of the information processing device 1. As shown in FIG. [Figure 12] FIG. 12 shows an example of a management screen showing posting statuses of various accounts (only Patent Jiro and Trade Hanako are shown here) registered in the information processing device 1. [Figure 13]FIG. 13 is a schematic diagram showing a state in which an advertisement is transmitted from the information processing device 1 to the user (user terminal 3) via a communication application. [Figure 14] FIG. 14 is an example of a flowchart illustrating a process related to various authentications and posting of posted information in the information processing method according to the embodiment. [Figure 15] FIG. 15 is an example of a flowchart showing a process related to point allocation determination and point allocation in the information processing method according to the embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. Various characteristic features shown in the following embodiment can be combined with each other. Also, each characteristic feature can be an invention independently.

[0010] 1. System configuration of information processing system 100 As shown in Fig. 1, the information processing system 100 includes an information processing device 1, an external server, and a user terminal 3. In the embodiment, the external servers include a communication server 2A, an SNS server 2B, and an environmental information server 2C. These are connected to each other so as to enable the exchange of information via a communication network 4 (e.g., the Internet, etc.). The communication network 4 may be a closed network, partly or entirely separated from the Internet.

[0011] Each component of the information processing system 100, such as the information processing device 1, has one or more functions (functional units), and each component may be configured as a single device as shown in Fig. 1, or may be configured as multiple independent devices configured to be able to exchange information. The same applies to each functional unit, such as the control unit 12 of the information processing device 1, which will be described later. Each component included in the information processing system 100 will be further described below.

[0012] The information processing method (information processing) executed by the information processing device 1 of the information processing system 100 includes a process of awarding points to a user who is associated with an advertiser via a message function of a communication application that enables the exchange of messages between specific persons. Specifically, when a user spreads information (posted information, described later) including an advertiser's advertisement through a social network service (SNS), the user is given points to the user's account in the information processing device 1. In other words, when the user cooperates in increasing the advertising effectiveness of the advertisement related to the advertiser, the user is given points to the account registered in the information processing device 1. Since the points can be exchanged for, for example, predetermined objects, the user has an incentive to spread information including the advertiser's advertisement through the SNS, and the advertiser's advertisement is effectively made known to the public.

[0013] The above-mentioned specific party is a party capable of communicating with each other using a predetermined communication application (the communication application will be described in 1-2-1 below). The specific party may be a person or a company. In the embodiment, the specific party includes an advertiser who requests to place an advertisement. In the following description, the embodiment will be described by taking as an example a case where the advertiser is a beer manufacturer called "ABCXYZ Beer Co., Ltd." Note that the advertiser is not particularly limited to manufacturers, and may be any target that wishes to spread advertisements, and the type of business is not particularly limited. In the following description, the case where the name of the user (account name) using the user terminal 3 is "Patent Jiro" is taken as an example. Fig. 4 is an example of a screen that can be displayed when Patent Jiro starts a communication application using the user terminal 3, but to Patent Jiro, "Patent Taro", "Design Hanako", "Practical Jiro", "Trademark Yasuko", "ABCXYZ Beer Co., Ltd", "Tokyo Hanaya" and "Intellectual Property Taro" are other people and specific persons.

[0014] 1-1. Information processing device 1 The information processing device 1 can register a user account through an account registration page linked in an advertiser's room of a message function of a communication application (such as LINE). As shown in FIG. 2, the information processing device 1 has a communication unit 10, a memory unit 11, a control unit 12, an output unit 13, and an input unit 14, and these components are electrically connected within the information processing device 1 via a communication bus 15. As shown in FIG. 3, the control unit 12 includes an acquisition unit 120, an authentication unit 121, a posting information providing unit 122, a point allocation unit 123, a point allocation determination unit 124, an advertisement generation unit 125, an advertisement transmission unit 126, and a management unit 127.

[0015] Each component of the information processing device 1 may be realized by software or by hardware. When realized by software, various functions can be realized by a CPU executing a computer program. The program may be stored in a non-transitory computer-readable recording medium, or may be provided so as to be downloadable from an external server, or may be realized by so-called cloud computing, which reads out a program stored in an external storage unit and realizes the function. When realized by hardware, it can be realized by various circuits such as ASIC, FPGA, or DRP. In the embodiment, various information and concepts including the same are handled, and these are represented by high and low signal values ​​or quantum bits as a binary bit collection consisting of 0 or 1, and communication and calculation can be performed by the above software or hardware aspects. The software may be a general-purpose OS or a dedicated OS.

[0016] The communication unit 10 may employ a wired communication means such as USB, IEEE1394, Thunderbolt (registered trademark), wired LAN network communication, etc. The communication unit 10 may employ a configuration in which it is connected to the communication network 4 via a wireless communication means such as wireless LAN network communication, mobile communication such as 3G / LTE / 5G, Bluetooth (registered trademark) communication, etc. The communication unit 10 may also employ a configuration in which the above-mentioned wired communication means and wireless communication means are used in combination.

[0017] The storage unit 11 stores, for example, various values ​​such as various programs, constants, variables, and setting values ​​of the information processing device 1 executed by the control unit 12. The storage unit 11 also stores, for example, information to be processed by each functional unit (an acquisition unit 120, an authentication unit 121, a post information providing unit 122, a point granting unit 123, a point granting determination unit 124, an advertisement generation unit 125, and a management unit 127) of the information processing device 1 described later. The storage unit 11 may be a storage device such as a solid state drive (SSD), a random access memory (RAM) that stores temporarily necessary information (arguments, arrays, etc.) related to program calculations, etc. In addition to the storage unit 11, the information processing device 1 may also use an external storage unit (for example, an external storage medium, a cloud, etc.).

[0018] The control unit 12 is configured to execute processing and control related to information processing of the information processing device 1. The control unit 12 can be configured, for example, with a central processing unit (CPU), and in the embodiment, the control unit 12 is an example of a processor capable of executing programs related to each step of a flowchart described later. The control unit 12 realizes various functions related to the information processing device 1, for example, by reading out a program stored in the storage unit 11. Furthermore, the information processing of the software in the information processing device 1 is realized, for example, by the control unit 12 as hardware processing various programs stored in the storage unit 11.

[0019] The output unit 13 is, for example, a display unit of the information processing device 1. The output unit 13 may be, for example, included in the housing of the information processing device 1 or may be externally attached. The output unit 13 displays a screen of a graphical user interface (GUI) that can be operated by a user. For example, the output unit 13 may be a display device such as a CRT display, a liquid crystal display, an organic EL display, a plasma display, or an electronic paper display, as well as a display device such as a light that can be turned on or a projector. It is optional whether or not the information processing device 1 includes the output unit 13. For example, the output of the information processing device 1 may be displayed on a display unit that is located at a location independent of the location where the information processing device 1 is installed. The output unit 13 may also have a device that outputs audio.

[0020] The input unit 14 is configured to receive, for example, an operation input made by a user of the information processing device 1. The input unit 14 may be included in the housing of the information processing device 1, or may be attached externally. For example, a touch panel, a switch button, a mouse, a keyboard, etc. may be adopted as the input unit 14. It is optional whether or not the information processing device 1 includes the input unit 14. For example, the information processing device 1 may receive an operation input to the information processing device 1 via an information processing terminal located at a location independent of and separate from the location where the information processing device 1 is installed.

[0021] 1-2. External Server 1-2-1.Communication Server 2A The communication server 2A has a function that enables those (specific parties) whose accounts are registered on the communication server 2A to exchange messages with each other. The communication server 2A has various functions such as a function for processing requests from clients, a function for forwarding messages, a function for authenticating users, a function for storing data, etc. Specific parties can exchange messages with each other by starting up a predetermined communication application related to the communication server 2A.

[0022] In one embodiment, the message function of the communication application uses at least one of LINE, WhatsApp, WeChat, Telegram, Messenger, Viber, Kakao Talk, Snapchat, and QQ Mobile. Although it is not necessary to use these communication applications, these communication applications are suitable for the embodiment. Note that although these applications are functionally similar, the embodiment is applicable even if the name is changed. Also, the communication application may or may not have a calling function.

[0023] Fig. 4 is an example of a screen displayed when Patent Jiro launches a communication application using the user terminal 3. In Fig. 4, the screen displays a list of message rooms a1 to a7 of each specific person. For example, when the user (Patent Jiro) selects the message room a5 of ABCXYZ Beer Co., Ltd., the screen transitions to a message room display screen displaying details of the message with ABCXYZ Beer Co., Ltd., as shown in Fig. 5. In this way, the user (Patent Jiro) cooperates with ABCXYZ Beer Co., Ltd., which is the advertiser in this embodiment, via the message function of the communication application.

[0024] In Fig. 4, icon b1 is an icon for transitioning to a home screen of a communication application. Icon b2 is an icon for transitioning to a screen displaying a list of message rooms a1 to a7 of specific users, and icon b2 is selected in Fig. 4. Although a description of the home screen is omitted, the home screen allows various management operations, such as changing the status information of one's own account, to be performed.

[0025] As shown in FIG. 5, the message room a5 has display areas Rg1 to Rg3 as areas in which some information is displayed.

[0026] The display area Rg1 is an area where messages exchanged with a specific person (here, ABCXYZ Beer Co., Ltd.) are displayed. The display area Rg2 is an area displayed above the display area Rg1, and although nothing is displayed here, it is possible to display, for example, an advertisement.

[0027] The display area Rg3 is an area displayed below the display area Rg1. In the embodiment, the display area Rg1 displays advertisement information c1. As an example, the advertisement information c1 displays text information such as "When you post with a specific hashtag or mention...". In addition, an object c2 that can be selected by the user is displayed in the display area of ​​the advertisement information c1. The object c2 is configured so that the user can select it by a selection operation. The object c2 is a link for communication between the user terminal 3 and the information processing device 1.

[0028] The display location of the advertisement information c1 is not limited to within the message room shown in Fig. 5, and may be the display area Rg1 or the display area Rg2. Similarly, the object c2 may be displayed in the display area Rg1 or the display area Rg2. Moreover, the object c2 does not have to be displayed within the display area of ​​the advertisement information c1, and may be displayed separately (displayed outside the display area of ​​the advertisement information c1).

[0029] 1-2-2.SNS Server 2B The posting function of the SNS application related to the SNS server 2B has a function that allows unspecified persons to view the posted contents. In other words, the SNS server 2B has a function that allows a person who has an account registered in the SNS server 2B to post some information to unspecified persons and display the information to unspecified persons. The function provided by the SNS server 2B may be such that unspecified persons can view the posted information even if they do not have an account registered in the SNS server 2B. In one example of the embodiment, the posting function of the SNS application uses at least one of Facebook, X (formerly Twitter), Instagram, TikTok, BeReal., Pinterest, and YouTube. It is not necessarily required to use these SNS applications, but these communication applications are suitable in the embodiment. It is to be noted that although these applications are functionally similar, the embodiment can be applied even if the names are changed.

[0030] 1-2-3.Environmental Information Server 2C The environmental information server 2C has a function of providing environmental information corresponding to location information. In other words, the environment, such as air pressure and temperature, may change depending on the location, and the environmental information server 2C is configured to be able to acquire environmental information that may change depending on such location. Specifically, the information processing device 1 acquires location information corresponding to the location of the user terminal 3 from the user terminal 3 via a communication application related to the communication server 2A. Then, the information processing device 1 acquires environmental information corresponding to the location information of the user terminal 3 via the environmental information server 2C.

[0031] The information processing device 1 may be configured to, for example, acquire environmental information for all of Japan at a corresponding time from the environmental information server 2C in a lump sum, and select from the environmental information information information that corresponds to the position of the user terminal 3. Alternatively, the information processing device 1 may be configured to output only position information that corresponds to the position of the user terminal 3 to the environmental information server 2C, and acquire environmental information corresponding to that position information as a response from the environmental information server 2C.

[0032] In an embodiment, the environmental information includes at least one of air pressure, temperature, perceived temperature, humidity, wind speed, and weather. In an embodiment, the environmental information preferably includes air pressure, more preferably includes air pressure and perceived temperature, and more preferably includes all of air pressure, temperature, perceived temperature, humidity, wind speed, and weather.

[0033] 1-3. User terminal 3 The user terminal 3 is, for example, a smartphone, a tablet, a notebook PC, a desktop PC, or the like, and any device capable of communicating with the information processing device 1 or the like can be used. In the embodiment, the operation (selection operation) on the user terminal 3 may include, for example, a user's tapping operation with a finger or a tapping operation with a device such as an electronic pen in the case of a smartphone or tablet. Also, in the case of a notebook PC or desktop PC, it may include, for example, an operation of selecting by clicking with a mouse or an operation of selecting by tapping on a touchpad. Also, if the notebook PC or desktop PC has a touch screen, it may include an operation with a finger or an electronic pen, similar to a smartphone.

[0034] 2. Functional configuration The functional configuration of the information processing device 1 according to this embodiment will be described with reference to Fig. 3. Information processing by software stored in the storage unit 11 is specifically realized by the control unit 12, which is an example of hardware, and each functional unit included in the control unit 12 is executed. Here, the focus will be on the functional description of each functional unit, and the flow of the control flow will be described in detail later in "3. Flow of information processing in the information processing system 100".

[0035] 2-1. Acquisition part 120 The acquisition unit 120 has a function of acquiring various information to be processed by the control unit 12. Here, acquisition can include both receiving data stored in the storage unit 11 and generating the information by performing arithmetic processing within the information processing device 1.

[0036] The acquisition unit 120 has a function of acquiring location information of the user terminal 3. The method by which the acquisition unit 120 acquires location information from the user terminal is not particularly limited, but for example, a location information acquisition function of a communication application can be adopted. Note that the location information of the user terminal 3 does not necessarily need to be precise, and may be accurate to, for example, a prefecture level or a city, ward, town, or village level. The acquisition unit 120 has a function of acquiring environmental information corresponding to the position information of the user terminal 3. The environmental information can be acquired from an environmental information server 2C, which is an external server.

[0037] The acquisition unit 120 has a function of acquiring information related to authentication in the authentication unit 121 described later (for example, information related to age verification and consent to terms of use).

[0038] 2-2. Authentication section 121 The information processing device 1 has a function of performing authentication when registering an account in the information processing device 1. Specifically, the information processing device 1 performs authentication by requesting consent regarding age information and terms of use. In addition, in the embodiment example, consent to rules regarding the conditions for point allocation is also requested. The authentication unit 121 has functions related to these authentications.

[0039] In the embodiment, by using the service provided by the information processing device 1, the user (here, Patent Jiro) can receive points as a reward, but as a condition for receiving the points, the user needs to spread information including the advertiser's advertisement using SNS. Here, the information to be spread may include content that is not desirable for those who are not of age. For example, products such as alcoholic products and tobacco can only be used after reaching adulthood, but it is not desirable for those who are not of age to spread such products using SNS. For this reason, the information processing device 1 according to the embodiment employs a configuration in which authentication is performed in advance when using the service of the information processing device 1.

[0040] When the authentication unit 121 determines that the user meets the age requirements, the agreement to the terms of use, and the agreement to the rules regarding the conditions for point allocation, the authentication unit 121 completes authentication of the user and generates an account for the user on the information processing device 1.

[0041] The authentication unit 121 is configured to display a screen for age authentication (age confirmation) on the user terminal 3, as shown in Fig. 6. The screen shown in Fig. 6 has information d1 for age confirmation and an object d2 for acquiring information related to age confirmation from the user. Information d1 includes text information for age verification, such as "Age Verification" and "Are you over 20 years old?", as well as graphic information to draw attention. Whether or not information d1 includes graphic information is optional. Various settings are possible for the age for age verification, but for example, being of age (over 20 years old) can be used. This age value can also be changed. This makes it possible to respond to cases where, for example, the age at which one can consume luxury goods such as alcoholic products or tobacco changes due to legal changes, or where the content being advertised is not about such luxury goods.

[0042] The object d2 is adapted to select "Yes" or "No", but is not limited thereto. For example, the object d2 may be adapted to have the user input a specific age. When "No" is selected in the object d2, text information may be displayed to the effect that the service related to the information processing device 1 cannot be used.

[0043] The authentication unit 121 is configured to display a screen for consenting to the terms of use on the user terminal 3, as shown in Fig. 7. The screen shown in Fig. 7 has information e1 regarding the terms of use, and an object e2 for acquiring information on whether or not the user consents to the terms of use from the user. The information e1 includes text information such as "Please be sure to read" to indicate the terms of use. The information e1 may also include graphic information. For example, the object e2 is configured to prompt the user to select "Yes" or "No." If "No" is selected in the object e2, text information may be displayed to the effect that the service related to the information processing device 1 cannot be used.

[0044] Also, here, the authentication for the judgment regarding age authentication (age verification) (FIG. 6) and the authentication regarding consent to the terms of use (FIG. 7) are described as being displayed on separate screens, but this is not limited thereto, and authentication may be performed at once on one screen. In other words, both information asking whether the user is 20 years of age or older and information asking whether the user consents to the terms of use may be displayed on one display screen, and objects for obtaining consent may also be displayed on this display screen.

[0045] The authentication unit 121 is configured to display, on the user terminal 3, a screen for obtaining consent to rules regarding the conditions for point allocation, as shown in FIG. The display screen shown in FIG. 8 includes information f1 about the rule, and an object f2 for obtaining consent (confirming understanding) about the rule. The object f2 may be in a form in which "Yes (I agree to the rules)" or "No (I do not agree to the rules)" is selected, like the object d2 or the object e2. In this case, when "No" is selected, text information to the effect that the service related to the information processing device 1 cannot be used may be displayed.

[0046] 2-3. Posting Information Section 122 As shown in FIG. 9, the post information providing unit 122 has a function of providing users with information including advertisement contents related to an advertiser, for dissemination on SNS. In other words, the post information providing unit 122 is configured to display, on the user terminal 3, a screen for providing the user with information including advertisement contents related to the advertiser, as shown in FIG. On this screen, information for acquiring advertisement contents related to the advertiser (here, information g1 and information g2) is displayed.

[0047] The information g1 includes an object g11 for causing the user terminal 3 to acquire advertisement information, and information g12 indicating the advertisement information to be acquired. The information g2 also includes an object g21 for causing the user terminal 3 to acquire advertisement information, and information g22 indicating the acquired advertisement information. As shown in FIG. 9, when an object g11 or an object g21 is selected by a user, the corresponding posted information is copied to the user terminal 3.

[0048] 9, the post information providing unit 122 is configured to display a screen on the user terminal 3 that allows the user to select and acquire information for stories posting (see g1, g11, and g12) and information for feed posting (see g2, g21, and g22). That is, in the embodiment, the posting function of the SNS application includes feed posting and stories posting. Note that the configuration is not limited to that shown in FIG. 9, and the post information providing unit 122 may be configured to display only one of information for stories posting and information for feed posting.

[0049] In addition, feed posts are displayed larger than story posts on the home screen of a social networking site, and story posts will not be displayed larger unless they are selected. In addition, while feed posts are posts that do not disappear unless a deletion operation is performed, stories posts are posts that automatically disappear after a specified period of time (for example, 24 hours).

[0050] In the embodiment, the above-mentioned stories posting and feed posting (examples of Instagram posting) are described as examples, but the posting method is not limited to these, and a posting method according to the SNS application to be used can be used. The posting function of the SNS application includes at least one of posting by text information, posting by still images, posting by video, and posting by audio. The posting function of the SNS application may include a plurality of posting methods (two examples, Stories posting and Feed posting, are given in the embodiment, but three or more methods may be used). Note that in the embodiment, the posting function of the SNS application may be one posting method, not a plurality of methods.

[0051] Moreover, the posted information provided by the posted information providing unit 122 is stored in advance in the storage unit 11. Moreover, the information stored in the storage unit 11 may be, for example, received from an advertiser, may be automatically generated within the information processing device 1 based on information received from an advertiser, or may be obtained from an external server that generates posted information that enhances advertising effectiveness.

[0052] As shown in FIG. 10, when an object g11 or object g21 is selected by a user, the posting information providing unit 122 is configured to display a message that the posting information has been copied to the user terminal 3 and an object to make it easier to post to an SNS. Specifically, when objects g11, g21 shown in Fig. 9 are selected, a screen as shown in Fig. 10 is displayed. This screen includes information h1 notifying that the advertising information (posted information) has been copied to the user terminal 3, information h2 relating to rules related to point allocation, and an object h3 for launching an SNS application. This allows the user to know that the information to be posted has been properly copied to the user terminal 3.

[0053] When the user selects and operates "Post" of the object h3, the information processing device 1 (post information providing unit 122) automatically launches a predetermined SNS application (for example, Instagram, etc.) on the user terminal 3. This allows the advertiser-related information to be spread on the SNS just by a simple operation of pasting the information copied to the user terminal 3, thereby reducing the workload associated with posting. In addition, instead of being configured to automatically launch a predetermined SNS application, for example, a screen may be displayed for the user to select which SNS application to launch, and when the user makes a selection, the corresponding SNS application may be launched. Furthermore, the information processing device 1 may be configured so that the post information providing unit 122 omits the process of displaying the screen shown in Fig. 10. In this case, the user himself / herself launches an SNS application and pastes the information.

[0054] 2-4.Points Assignment Unit 123 The point giving unit 123 has a function of giving points to the account of the user who posted the posted information when the point giving determination unit 124 decides to give points. In other words, when the point giving unit 123 determines that the posted information has been posted to the posting page while satisfying a predetermined condition, it gives points to the account of the user. Note that the points given to the user are linked to the account in this information processing device 1. Information related to the account managed by the information processing device 1 will be described in the management unit 127 described later.

[0055] The points given by the point giving unit 123 may be changed according to various conditions. In the embodiment, for example, the points given by a feed post (700 points in the embodiment) are set to be higher than the points given by a story post (500 points in the embodiment). In other words, in the embodiment, the points given are different depending on the posting method.

[0056] Also, for example, this may be achieved by an operator of the information processing device 1 changing the points to be awarded via the input unit 14, or the points to be awarded may be automatically changed by executing a predetermined process.

[0057] Note that the various conditions used by the point allocating unit 123 are not limited to these. For example, the points allocated may be changed depending on the time of posting, or high points may be set for the account of a specific user randomly selected from multiple accounts. Also, high points may be set for those who are recognized as having a high ability to effectively spread posted information, and high points may be set for those who post infrequently. In addition, the value may be changed according to the number of times the content is viewed (condition b) described below. If the number of times the content is viewed is large, the value may be set high, and if the number of times the content is viewed is small, the value may be set low.

[0058] 2-5.Point allocation determination unit 124 The point allocation determination unit 124 has a function of determining whether or not the posted information is posted on the posting page while satisfying a predetermined condition. If the content posted by the user on the SNS is immediately deleted, or if the information that the advertiser expects to spread is not posted appropriately, the advertising effect of the advertiser will be weakened, and points should not be granted to such a person. Therefore, the information processing device 1 is provided with the point allocation determination unit 124 to avoid such a situation.

[0059] The predetermined conditions in the point allocation determination unit 124 include at least one of the following: (condition a) the posted information is posted on the posting page for a predetermined period of time or more; and (condition b) the posted information is viewed a predetermined number of times or more. In the embodiment, in the case of a feed post, (condition a) is adopted, and in the case of a stories post, (condition b) is adopted. The predetermined time period (condition a) may be, for example, 30, 36, 42, 48, 54, 60, 66, 72, 78, 84, 90, or 96 hours, or may be within a range between any two of the values ​​exemplified here (72 hours in one embodiment, as shown in FIG. 8). In addition, the predetermined number of views (condition b) may be, for example, 50, 60, 70, 80, 90, 100, 200, 300, 400, 500, 600, 700, 800, 900, 1000, 1500, 2000, 2500, 3000, 3500, 4000, 4500, 5000, 6000, 7000, 8000, 10,000, 20,000, 30,000, 40,000, 50,000, 60,000, 70,000, 80,000, 90,000, or 100,000, and may be within a range between any two of the numbers exemplified here.

[0060] 2-6. Advertisement generation unit 125 The advertisement generation unit 125 has a function of generating an advertisement (advertising information) to be transmitted to the user terminal 3 via a communication application related to the communication server 2A. The advertisement information k generated by the advertisement generation unit 125 is appropriately transmitted to a message room, as shown in Fig. 13. That is, this advertisement information k is appropriately transmitted from the information processing device 1 to the message room in the user terminal 3 via the communication application (via the communication server 2A). In addition, it is preferable that the advertisement generation unit 125 transmits the advertisement using a communication application related to the communication server 2A, but is not limited to this, and may be, for example, a web advertisement (for example, an advertisement on a specific site on the Internet or an advertisement on an SNS), direct mail, etc. In other words, the advertisement generated by the advertisement generation unit 125 is more effective for a person whose situation (environmental information and posting tendency) is known, but it may be issued as an advertisement for unspecified persons. In the embodiment, an example will be described in which advertisement information k is transmitted from the information processing device 1 to a message room in the user terminal 3 via a communication application.

[0061] The advertisement information k may or may not have an object (link) attached to it for receiving the spread information (see FIG. 9). By attaching the object, users are encouraged to post and the advertiser's information is spread, so that the advertisement effect can be improved.

[0062] 13, the advertisement information k may be displayed in the display area Rg2 or Rg3, or may be displayed in the display area Rg1. As for the advertisement content, since the room belongs to ABCXYZ Beer Co., Ltd., it may be advertisement content for ABCXYZ Beer Co., Ltd., but it may also be advertisement content for other companies, or it may include advertisements for both.

[0063] Also, the relationship between the information processing device 1 and Patent Jiro may be that of a specified party, and an account of the information processing device 1 may be registered in the communication application of Patent Jiro. That is, although not shown in Fig. 4, the account of the information processing device 1 may also be present on the screen of this account list. In this case, the advertisement information k may be output to a message room with the information processing device 1. Here, the communication application may have a function to place the account that received the message at the top of the account list. In the example of FIG. 4, the message received from "Patent Taro" is the most recent and is therefore at the top. When advertising information k is sent as a message, the account will come up to the top even if it is buried in the bottom row of FIG. 4. This makes it easier for Patent Jiro to recognize the advertisement, improving the advertising effect on the user.

[0064] The advertisement generation unit 125 has a function of determining the contents of the advertisement, the timing of transmitting the advertisement, and the target (users having accounts of the information processing device 1) to which the advertisement is to be transmitted. The advertisement generation unit 125 can determine the contents of the advertisement, the timing of transmitting the advertisement, and the target (user having an account of the information processing device 1) to which the advertisement is to be transmitted, based on the environmental information. For example, it is considered that the hotter the day (the higher the sensible temperature), the more people will want to drink beer from ABCXYZ Beer Co., Ltd. For this reason, for example, when the sensible temperature meets a predetermined condition (for example, exceeds a threshold sensible temperature), it can be determined to transmit an advertisement for beer from ABCXYZ Beer Co., Ltd., and to set as many targets as possible for transmitting the advertisement. Also, for example, when the atmospheric pressure is low, there is a possibility that the number of people complaining about feeling unwell may increase, so when the atmospheric pressure is low, it may be decided to transmit an advertisement for health foods using yeast, for example, instead of an advertisement for beer.

[0065] In addition, the advertisement generation unit 125 can also determine the content of the advertisement, the timing of transmitting the advertisement, and the target of the advertisement (users who have accounts on the information processing device 1) based on the posting tendency of the users. Note that the term "user" here may be singular or plural. If it is singular, the advertisement will be based on an analysis and evaluation of an individual user of the account. If it is plural, the advertisement will be based on an analysis and evaluation of multiple users. Furthermore, posting trends are, for example, the time when a user's posting frequency increases and the type of advertisements that the user likes to post. For example, when a user posts more about beer than about health foods, it can be determined to send advertisements related to beer. In other words, some users may be biased in the types of information they post when spreading it on SNS, and the user may tend to avoid posting about health foods and actively post about beer. In this case, it is highly likely that the user has a high interest in beer, so advertisements for beer from ABCXYZ Beer Co., Ltd. are sent to the user. The statistical method for grasping the posting tendency is not particularly limited, but for example, a histogram according to time can be created and the time with the highest posting frequency can be used. A histogram can also be used for the type of advertisement.

[0066] Furthermore, the advertisement generation unit 125 can also determine the content of the advertisement, the timing of sending the advertisement, and the target (users who have accounts on the information processing device 1) to whom the advertisement is sent based on both environmental information and the posting tendencies of the users.

[0067] Furthermore, the advertisement generation unit 125 may have a function of randomly determining. For example, when the number of posts by a user is small, it is assumed that it is difficult to determine what kind of advertisement is effective for the user and when it is effective to transmit the advertisement to the user. In such a case, the advertisement generation unit 125 may have a function of randomly determining the content of the advertisement and the timing of transmitting the advertisement. Furthermore, the advertisement generation unit 125 may have a function of randomly determining the user (user who has an account of the information processing device 1) who transmits the advertisement. The method of randomly determining these is not particularly limited, and for example, a configuration can be adopted in which one of multiple advertisement contents is selected by using a random number. The same applies to the transmission timing and the transmission recipient.

[0068] The advertisement generation unit 125 may generate an advertisement based on environmental information for a recent predetermined period. The nearest predetermined period is, for example, from x hours before the current time to y hours after the current time. Specifically, x (hours) may be, for example, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, or 24, and may be within a range between any two of the numerical values ​​exemplified here. Specifically, y (hours) may be, for example, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, or 24, or may be within a range between any two of the numerical values ​​exemplified here. In addition, the advertisement generation unit 125 may generate an advertisement based on environmental information beyond the most recent predetermined period. In this case, the environmental information is useful because it can predict the environment of the future to some extent, but allows the user to prepare for future situations.

[0069] The advertisement generation unit 125 may determine the content of the advertisement, the timing of sending the advertisement, and the recipients (users who have accounts on the information processing device 1) to which the advertisement is sent in accordance with a predetermined algorithm, or may determine the contents using a machine learning model.

[0070] 2-7. Advertisement sending unit 126 The advertisement transmitting unit 126 is configured to transmit the advertisements generated by the advertisement generating unit 125 to various terminals. The transmission timing can be in accordance with the timing determined by the advertisement generating unit 125.

[0071] 2-8. Management Department 127 11 shows an example of a management screen (my page) of an account (Patent Jiro's account in FIG. 11) in the information processing device 1. The management unit 127 is configured to manage the management screen having information as shown in FIG. 11 when authentication is completed in the authentication unit 121.

[0072] The management unit 127 is configured to display, for example, the points that each account has acquired, which corresponds to the display j1. Furthermore, the management unit 127 is configured to display objects j2 that can be exchanged for the accumulated points. The management unit 127 is also configured to display a display j3 showing text information related to posting rules so that post information can be posted using various SNSs. Furthermore, the management unit 127 is configured to display an object j4 to be selected when posting posted information. When this object j4 is selected, the display screen transitions to, for example, the screen shown in FIG.

[0073] The information processing device 1 is capable of managing each post so that the posting status of each user can be understood. Specifically, as shown in Fig. 12, the management unit 127 manages each posting status. Post T1, post T2, and post T3 are independent of each other. For example, each post includes information such as the poster (account name), post information, post date, post time, post location, temperature, perceived temperature, wind speed, humidity, air pressure, weather, and whether or not points were awarded. The post T1 is marked as “already awarded” because the conditions for point awarding have been met. Therefore, the points relating to this post are awarded to Patent Jiro’s account by the point awarding unit 123. Post T2 is currently being judged (under review) as to whether the conditions for point allocation are met. For example, a predetermined amount of time has not passed since posting, or a predetermined number of views has not been reached. This post T2 is continuously judged (monitored) by the point allocation judgment unit 124. Post T3 is a post for which the conditions for point allocation were not met and points were not allocated. In other words, post T3 is a post for which it was determined that points should not be allocated (NG post). For example, a situation may be considered in which, although the posting information provided by the posting information providing unit 122 should have been posted, other information was posted instead.

[0074] The screen shown in FIG. 12 is a screen that can be viewed by the administrator of the information processing device 1. In addition, in order for Patent Jiro himself to understand the status of his posts, it is preferable that the management unit 127 is configured to display for each post the posting information, posting date, posting time, and whether or not points have been awarded.

[0075] 3. Information Processing Flow of Information Processing System 100 The program according to the embodiment executes each step (information processing method) described below. The flowchart described here is an example, and the control flowchart of the information processing device 1 can be modified by changing the order, omitting, etc.

[0076] 3-1. Flow of authentication and posting of posted information With reference to FIG. 14, a flow relating to various authentications and posting of posted information will be described.

[0077] (Step S000) This flow starts when the user (Patent Jiro) selects the object c2 shown in Fig. 5. When the authentication unit 121 determines that this selection has been performed, the process proceeds to step S001. It should be noted that step S000 is not limited to being triggered by the selection operation of object c2 shown in FIG. 5, but may be triggered, for example, by a person who has an account selecting object j4 on his / her My Page shown in FIG. 11.

[0078] (Step S001) The authentication unit 121 judges whether or not the user (Patent Jiro) already has an account. If the user has an account, the process proceeds to step S008. If the user does not have an account, the process proceeds to step S002.

[0079] (Step S002) The authentication unit 121 causes the user terminal 3 to display an age authentication screen shown in FIG.

[0080] (Step S003) The authentication unit 121 performs a determination regarding age authentication. If the authentication unit 121 determines that the age authentication is appropriate (if "Yes" shown in Figure 6 is selected), it proceeds to step S004, and if it determines that the age authentication is inappropriate (if "No" shown in Figure 6 is selected), it proceeds to step S013. 6 is selected, information corresponding to the selection is sent to the information processing device 1 via the communication application, the acquisition unit 120 acquires this information, and the authentication unit 121 makes a decision based on the information. The same applies to the case where "No" is selected.

[0081] (Step S004) The authentication unit 121 causes the user terminal 3 to display a screen for consent to the terms of use shown in FIG.

[0082] (Step S005) If the authentication unit 121 determines that consent to the terms of use has been obtained (if "Yes" shown in FIG. 7 is selected), it proceeds to step S006, and if it determines that consent has not been obtained (if "No" shown in FIG. 7 is selected), it proceeds to step S013. The processing of the information corresponding to the selection is similar to that described in (step S003).

[0083] (Step S006) The authentication unit 121 causes the user terminal 3 to display a screen for consenting to the rules relating to point allocation, as shown in FIG.

[0084] (Step S007) The authentication unit 121 judges whether or not agreement regarding the rules has been obtained. If it is determined that consent has been obtained (if object f2 shown in FIG. 8 has been selected), the process proceeds to step S008, and if consent has not been obtained (if object f2 shown in FIG. 8 has not been selected), step S006 continues to be displayed. If it is determined that no selection operation has been performed for a predetermined period of time or longer, the process may exit the loop process from step S007 to step S006 and proceed to step S013. Moreover, the processing of the information corresponding to the selection is similar to that described in (step S003).

[0085] Although not shown as a step, if consent is obtained in step S007, all authentication is completed. As a result, the management unit 127 creates an account for the user (Patent Jiro) in the information processing device 1. That is, in the information processing device 1, it is possible to create an account for the user through an authentication page (see Figs. 6 to 8) linked in the room (see Fig. 5) of the advertiser (ABCXYZ Beer Co., Ltd.) in the message function of the communication application.

[0086] (Step S008: Posted information display step) As shown in FIG. 9, the posted information providing unit 122 displays on the user terminal 3 a screen for providing the user with information (posted information) including advertisement contents related to the advertiser.

[0087] (Step S009) The posted information providing unit 122 determines whether the object g11 or the object g21 shown in FIG. 9 has been selected. The processing of the information corresponding to the selection is similar to that described in (step S003).

[0088] (Step S010) As shown in FIG. 10, the post information providing unit 122 displays information h1, information h2, and an object h3.

[0089] (Step S011) The post information providing unit 122 determines whether or not the object h3 is selected. The processing of the information corresponding to the selection is similar to that described in (step S003).

[0090] (Step S012: Environmental information acquisition step) Since the user selected to post to the SNS in step S011, the post information providing unit 122 processes information so that the user terminal 3 starts an SNS application. That is, the information processing device 1 processes information so that an SNS application linked to a communication application starts. The communication application and the SNS application do not necessarily have to be linked together. In this case, the user can simply start up the SNS and post the copied information.

[0091] Also, in step S012, the acquisition unit 120 acquires the location information of the user terminal 3. In addition, the acquisition unit 120 also acquires environmental information corresponding to this location information. The posted information copied via step S009 is associated with the location information and the environmental information. The timing at which the acquiring unit 120 acquires the location information and the environmental information may be before or after this step. In other words, any timing may be used as long as it is not too far from the time when the user posts information to the SNS. In other words, the acquiring unit 120 may acquire location information corresponding to the location of the user terminal 3 when the user terminal 3 posts information, and may also acquire environmental information corresponding to this. For example, even when the posted information is copied in step S009, the time lag until the posted information is posted is not considered to be large, so the timing of acquisition may be when the posted information is copied in step S009. Also, for example, the timing of acquisition may be when the user posts the posted information on the SNS.

[0092] After that, this flow ends (step S014). When the SNS application is started, the user pastes the copied information stored in a storage unit (not shown) of the user terminal 3 as post information into the posting page of the SNS.

[0093] (Step S013) The authentication unit 121 causes the user terminal 3 to display text information indicating that the service related to the information processing device 1 cannot be used, and this flow ends (step S014).

[0094] 3-2. Flow of point allocation and point allocation With reference to FIG. 15, a flow relating to the determination of point allocation and point allocation will be described.

[0095] (Step T000) It is assumed that a user (Patent Jiro) has completed posting information to the SNS after going through the flow shown in Fig. 14. This flow is executed upon completion of posting. This flow is executed for each post.

[0096] (Step T001: Judgment step) The point allocation determination unit 124 determines whether or not the posting information has been posted to the SNS (posting page) while satisfying a predetermined posting condition. If the condition is met, the point-granting determination unit 124 proceeds to step T002, and if the condition is not met, the point-granting determination unit 124 proceeds to step T003.

[0097] (Step T002) The point-granting determination unit 124 determines whether or not to decide not to grant points to the posted information (whether or not to determine that the posted information is NG). For example, if the content posted to the SNS differs from the posting information shown in FIG. 9, the point-granting determination unit 124 determines that the content is NG. Furthermore, even if the same content as the posting information shown in Figure 9 is posted on an SNS, if the point allocation judgment unit 124 determines that the posting information has been deleted without waiting for a predetermined time (72 hours in this embodiment), it will make a decision to certify it as NG. In addition, even if the same content as the posting information shown in Figure 9 is posted on an SNS, if the point allocation determination unit 124 determines that the posting information was deleted before the predetermined number of posts was reached, it will make a decision to certify it as NG.

[0098] (Step T003: point allocation step) The point giving unit 123 gives the predetermined points to the user's account, and then this flow ends (Step T005).

[0099] (Step T004) The point-granting determination unit 124 cancels the continuous monitoring state (determination state) of the posted information for which the NG certification has been determined, and this flow ends (Step T005).

[0100] 3-3. Flow of advertisement generation and transmission The flow of advertisement generation and advertisement transmission will be described below (the flowchart will be omitted).

[0101] (U001: Ad generation step) The advertisement generation unit 125 generates an advertisement based on the environmental information and the posting tendency of the user. For the environmental information and the posting tendency, the position information and the environmental information acquired in step S012 of FIG. 14 and the posting information corresponding thereto can be used.

[0102] (U002: Advertisement sending step) The advertisement transmission unit 126 transmits the advertisement generated by the advertisement generation unit 125 to the user terminal 3 via a communication application. This advertisement is displayed as advertisement information k shown in FIG. 13, for example. Alternatively, the advertisement information k may be displayed in a message room with the information processing device 1. Alternatively, it may be a web advertisement, a direct mail, or the like.

[0103] Various embodiments are exemplified below. The embodiments shown below can be combined with each other. [Appendix 1] An information processing method for causing an information processing device to execute a process of granting points to a user who is associated with an advertiser via a message function of a communication application capable of exchanging messages with a specific person, the method comprising: The information processing device is capable of creating an account for the user through an authentication page linked in a room of the advertiser of the message function of the communication application; When creating the account, the information processing device acquires age information of the user and information regarding consent to a term of use via the communication application; The information processing method includes a posted information display step, In the posted information display step, the information processing device displays the posted information so that information related to the advertisement of the advertiser can be acquired by a user terminal; the posted information has content corresponding to the age information of the user and is information to be posted on a posting page of a social network service (SNS) application linked to the communication application, The posting function of the SNS application has a function that allows unspecified persons to view posted content, The message function of the communication application uses at least one of LINE, WhatsApp, WeChat, Telegram, Messenger, Viber, Kakao Talk, Snapchat, and QQ Mobile; The information processing method, wherein the posting function of the SNS application uses at least one of Facebook, X (formerly Twitter), Instagram, TikTok, BeReal., and Pinterest. [Appendix 2] 13. The information processing method according to claim 1, The method further comprises an advertisement sending step, In the advertisement transmitting step, an advertisement having content based on a posting tendency of the user's posted information is transmitted to the user terminal. [Appendix 3] 10. The information processing method according to claim 1, further comprising: In the posted information display step, the posted information and an object for causing the user terminal to acquire the posted information are displayed. [Appendix 4] An information processing method according to any one of Supplementary Note 1 to Supplementary Note 3, The method further includes a point giving step, The information processing method, in which, in the point granting step, when the posting information is posted to the posting page of the SNS application linked to the communication application, the information processing device grants points to the account. [Appendix 5] A program for executing the information processing method according to any one of claims 1 to 4.

[0104] 4. Functions and Effects of the Embodiments Advertising in various media requires a lot of money, so advertisers want to maximize the effectiveness of their advertising, but there is a limit to the effect that advertisers themselves can achieve by advertising on SNS alone. On the other hand, in the information processing device 1, when posted information related to an advertiser's advertisement is posted to the SNS application, points are given to the user's account, providing an incentive for spreading the posted information and enhancing the advertising effect. In addition, since the user obtains the posted information from the information processing device 1, not from the advertiser, and the points are also given by the information processing device 1, the burden on the advertiser itself is reduced, and the advertiser can efficiently obtain the advertising effect.

[0105] For example, we consider a method to increase the effectiveness of advertising by having advertisers themselves place advertisements on SNS and provide some kind of incentive to those who spread the advertisements on SNS. With this method, if the advertisement being spread is for a product with age restrictions (e.g., alcohol products), it may become necessary to verify the age of the person spreading the advertisement each time. This may cause the person to find the verification procedure troublesome and stop spreading the advertisement. In this case, there is a concern that the effectiveness of the advertisement due to its spreading may be reduced. In contrast, in the information processing device 1, the information (posted information) that the user spreads is acquired from the information processing device 1. The information processing device 1 acquires the user's age information and information regarding consent to the terms of use in advance. This eliminates the need for the user to authenticate age information, etc., every time the user acquires posted information (every time an advertisement is placed on behalf of an advertiser). This effectively reduces the burden of the authentication procedure, and in addition, combined with the incentive of points being awarded, the spread of posted information related to the advertiser's advertisement is promoted, and the advertising effectiveness using SNS is improved.

[0106] Advertising on television and other media is likely to require a lot of costs, so advertisers want to maximize the effectiveness of their advertising. If the advertising medium is television, and the advertisement (CM) is set to air regardless of the weather or other environmental conditions, for example, a beverage manufacturer may air an advertisement for a cold drink even when it is raining and the temperature is low, and this places a limit on the advertising effectiveness that advertisers can obtain. In contrast, the information processing device 1 is capable of transmitting advertisements to the user terminal 3 based on environmental information, making it possible to advertise in a manner that takes the environment into account, thereby enhancing the effectiveness of the advertisement. [Explanation of symbols]

[0107] 1: Information processing equipment 2A: Communication Server 2B: SNS Server 2C: Environmental information server 3: User terminal 4: Communication network 10: Communications Department 11: Storage section 12: Control section 13: Output section 14: Input section 15: Communication bus 100: Information processing systems 120: Acquisition section 121: Authentication section 122: Posting Information Department 123: Point allocation section 124: Point allocation determination unit 125: Advertising generation unit 126: Advertising transmission unit 127: Management Department Rg1:Display area Rg2:Display area Rg3:Display area c1: Advertising information c2 : object d1: Information d2 : object e1 : Information e2 : object f1 : Information f2 : object g1 : Information g11 :Object g12 :Information g2 :Information g21 :Object g22 :Information h1 :information h2 :Information h3 :Object j1 :display j2 : Target j3 :display j4 : object k: Advertising information

Claims

1. An information processing method for causing an information processing device to execute a process of granting points to a user who is associated with an advertiser via a message function of a communication application capable of exchanging messages with a specific person, the method comprising: the information processing device has a function of communicating with a user terminal via the communication application and creating an account of the user of the information processing device corresponding to the user terminal through authentication on an authentication page; the communication application has a function of displaying an object for transitioning to the authentication page for creating the account of the information processing device in a room of the advertiser in the message function of the communication application; the information processing device has a function of displaying information related to an advertisement of the advertiser on the user terminal after the account of the information processing device is created on the authentication page; the displayed information related to the advertisement of the advertiser is composed of posted information, and the information processing device has a function of providing the posted information to the user terminal when the information corresponding to the posted information is selected by the user via the user terminal; the information processing device has a function of giving points to the account of the information processing device when the posted information is posted to a posting page of an SNS (Social Network Service) application; The posting function of the SNS application has a function that allows unspecified persons to view posted content, the account of the user in the information processing device corresponds to the account of the user in the communication application and the account of the user in the SNS application; The information processing method includes a display step, an acquisition step, a posted information display step, a posted information providing step, and a point granting step, In the display step, the information processing device displays the user's age information and information regarding consent to the terms of use on the authentication page on the user terminal, and displays an object for acquiring the user's age information and information regarding consent to the terms of use on the user terminal; In the acquiring step, the information processing device acquires age information and information regarding consent to a use of the user through selection of the object by the user when creating the account of the information processing device, In the posting information display step, the information processing device displays the information related to the advertisement of the advertiser on the user terminal via a room of the advertiser in the communication application; In the posting information providing step, the information processing device provides the posted information to the user terminal when the information is selected by the user in the posting information display step; The information regarding the advertisement of the advertiser included in the posted information has content corresponding to the age information of the user, In the point granting step, when the posted information is posted on the posting page of a user who is the same user as the account of the information processing device, the information processing device grants the points to the account of the information processing device; The information processing method, wherein the posted information provided in the post information providing step is information posted on the posting page of the SNS application.

2. 2. The information processing method according to claim 1, The method further comprises an advertisement sending step, In the advertisement transmitting step, the information processing device transmits to the user terminal an advertisement having content based on a posting tendency of the already-posted information of the user.

3. 3. The information processing method according to claim 1, further comprising: In the posted information display step, the information processing device displays the posted information and an object for causing the user terminal to acquire the posted information.

4. A program for executing the information processing method according to claim 1 or 2.

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