MESSAGE PROVIDING DEVICE, MESSAGE PROVIDING METHOD, AND PROGRAM

Abstract

Conventionally, in order to prevent a user from becoming bored, a provider prepares a plurality of motivating messages for performing a predetermined behavior, such as a health behavior, and then provides a predetermined motivating message to the user. The purpose of the present invention is to provide a motivating message which is effective for each individual user.　The present invention provides a message providing apparatus for providing a user with a motivating message for starting a predetermined behavior, the message providing apparatus comprising: a motivating effect presence / absence determination unit 12 for determining, on the basis of user characteristics, the presence or absence of a motivating effect with respect to a plurality of message groups having similar motivation tendencies for the user; and a message selecting unit 13 for selecting, on the basis of the result of determination by the motivating effect presence / absence determination means, a predetermined motivating message in a predetermined message group among the plurality of message groups.

Description

[Technical field]

[0001] The present disclosure relates to a message providing device, a message providing method, and a program. [Background technology]

[0002] In terms of preventing the onset of lifestyle-related diseases and dieting, it is important for modern people to incorporate into their daily lives the behaviors recommended by supporters such as doctors and public health nurses. For this reason, it is desirable to provide motivational support for users to take healthy actions such as walking, exercise, climbing stairs, low-calorie meals, and low-glycemic index meals even when supporters are not watching.

[0003] Conventionally, it has been proposed to provide a plurality of motivational messages for performing health behavior to the user so that the user does not get bored (see Non-Patent Document 1). [Prior art documents] [Non-patent literature]

[0004] [Non-Patent Document 1] "A study of intervention messages in decision-making for health behaviors - Nudges (progress reports) for changing users' perceptions of non-implementation of daily behaviors", Tae Sato et al., Preliminary poster session at the 13th Annual Meeting of the Japanese Association of Behavioral Economics, Internet<URL:http: / / www.abef.jp / conf / 2019 / common / doc / poster / P07_PR0025.pdf> Summary of the Invention [Problem to be solved by the invention]

[0005] However, in Non-Patent Document 1, although characteristics that apply to most humans are taken into consideration, the characteristics vary from person to person, and the characteristics of each individual are not taken into consideration.

[0006] The present invention has been made in consideration of the above circumstances, and has an object to provide a motivational message that is effective for each individual. [Means for solving the problem]

[0007] In order to solve the above problems, The present disclosure relates to A message providing device that provides a motivational message for initiating a predetermined action to a user, the device comprising: According to each condition expression of the plurality of message groups, A motivation effect determination means for determining the presence or absence of a motivation effect based on a user characteristic, and a motivation effect determination means for determining the presence or absence of a motivation effect based on the motivation effect determination means. If it is determined that the motivational effect exists, a predetermined motivational message in a predetermined message group of the plurality of message groups; A message selection means for selecting a message; Have The plurality of groups of messages are a group of messages that appeal to the value of recommended actions by using the user's current actions as the subject of the sentence and adding the effect of numerical notation, a group of messages that appeal to the value of future health linked to the user himself, a group of messages that appeal to additional benefits in addition to the original purpose, and a group of messages that appeal to the advantages and disadvantages using personal experiences and examples, and appeal to the value of recommended actions by using the effect of numerical notation and using recommended actions as the subject of the sentence. The message providing device is characterized in that Effect of the Invention

[0008] As described above, the present invention has the effect of being able to provide motivational messages that are effective for each individual. [Brief description of the drawings]

[0009] [Figure 1] FIG. 1 is a schematic diagram of a communication system. [Diagram 2] FIG. 2 is a diagram illustrating an electrical hardware configuration of the message providing device. [Diagram 3] FIG. 2 is a diagram illustrating an electrical hardware configuration of a communication terminal. [Figure 4] FIG. 2 is a functional block diagram of a message providing device. [Diagram 5] FIG. 13 shows the data structure of a user characteristic check item DB. [Figure 6] FIG. 13 shows the data structure of a user characteristic check item DB. [Figure 7] FIG. 13 shows the data structure of a user characteristic check item DB. [Figure 8] FIG. 13 shows the data structure of a user characteristic check item DB. [Figure 9] FIG. 13 shows the data structure of a user characteristic check item DB. [Figure 10] FIG. 13 shows the data structure of a user characteristic check item DB. [Figure 11] FIG. 13 shows the data structure of a user characteristic answer DB. [Figure 12] 13 is a diagram showing the data structure of a message group effect presence / absence determination result DB. [Figure 13] FIG. 13 shows a message DB. [Figure 14] FIG. 13 is a diagram showing a message presentation history DB. [Figure 15] FIG. 1 is a diagram showing the results of a study that led to the present invention. [Figure 16] FIG. 1 is a diagram showing the results of a study that led to the present invention. [Figure 17] FIG. 1 is a diagram showing the results of a study that led to the present invention. [Figure 18] FIG. 1 is a diagram showing the results of a study that led to the present invention. [Figure 19] FIG. 1 is a diagram showing the results of a study that led to the present invention. [Figure 20] FIG. 1 is a diagram showing the results of a study that led to the present invention. [Figure 21] FIG. 2 is a diagram showing a decision tree for the first message group as a result of the investigation that led to the present invention. [Figure 22] FIG. 13 is a diagram showing a decision tree for the second message group as a result of the research that led to the present invention. [Diagram 23] FIG. 13 is a diagram showing a decision tree for the third message group, which is the result of the research that led to the present invention. [Figure 24] FIG. 13 is a diagram showing a decision tree for the fourth message group, which is the result of the research that led to the present invention. [Diagram 25] 13 is a flowchart showing a process for determining whether or not a motivation effect is present. [Figure 26]1 is a flow chart illustrating a process for selecting and presenting a motivational message. [Figure 27] FIG. 13 is a diagram showing a conditional expression for determining the effect flag of the first message group. [Figure 28] FIG. 13 is a diagram showing a conditional expression for determining the effect flag of the second message group. [Figure 29] FIG. 13 is a diagram showing a conditional expression for determining the effect flag of the third message group. [Diagram 30] FIG. 13 is a diagram showing a conditional expression for determining the effect flag of the fourth message group. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0010] Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

[0011] [System configuration of the embodiment] First, an outline of the configuration of a communication system according to the present embodiment will be described with reference to Fig. 1. Fig. 1 is a schematic diagram of a communication system according to an embodiment of the present invention.

[0012] 1, a communication system 1 of this embodiment is constructed by a message providing device 3 and a communication terminal 5. The communication terminal 5 is managed and used by a user Y.

[0013] The message providing device 3 and the communication terminal 5 can communicate with each other via a communication network 100 such as the Internet. The communication network 100 may be connected in either a wireless or wired manner.

[0014] The message providing device 3 is composed of one or more computers. When the message providing device 3 is composed of multiple computers, it may be referred to as a "message providing device" or a "message providing system."

[0015] The message providing device 3 is a device that provides a motivational message to the user Y to start a predetermined behavior. Here, healthy behavior such as walking, exercise, and climbing stairs will be described as the predetermined behavior of the user Y. The message providing device 3 outputs the motivational message. Examples of the output method include sending a motivational message to the communication terminal 5, thereby displaying or printing the motivational message on the communication terminal 5 side, displaying the motivational message on a display connected to the message providing device 3, and printing the motivational message on a printer or the like connected to the message providing device 3.

[0016] The communication terminal 5 is a computer, and a notebook computer is shown as an example in Fig. 1. In Fig. 1, a user Y operates the communication terminal 5.

[0017] [Hardware configuration] <Hardware configuration of the message providing device> Next, the electrical hardware configuration of the message providing device 3 will be described with reference to Fig. 2. Fig. 2 is a diagram showing the electrical hardware configuration of the message providing device.

[0018] As shown in FIG. 2, the message providing device 3 is a computer and includes a CPU (Central Processing Unit) 301, a ROM (Read Only Memory) 302, a RAM (Random Access Memory) 303, a HD (Hard Disk) 304, a HDD (Hard Disk Drive) controller 305, an external device connection I / F (Interface) 308, a network I / F 309, a bus line 310, and a media I / F 314.

[0019] Of these, the CPU 301 controls the overall operation of the message providing device 3. The ROM 302 stores programs used to drive the CPU 301, such as an IPL (Initial Program Loader). The RAM 303 is used as a work area for the CPU 301.

[0020] The HD 304 stores various data such as programs. The HDD controller 305 controls reading and writing of various data from and to the HD 304 under the control of the CPU 301. Instead of the HD 304 and the HDD controller 305, a solid state drive (SSD) and an SSD controller may be installed.

[0021] The external device connection I / F 308 is an interface for connecting various external devices, such as a display, a speaker, a keyboard, a mouse, a USB (Universal Serial Bus) memory, and a printer.

[0022] The network I / F 309 is an interface for performing data communication via the communication network 100. The bus line 310 is an address bus, a data bus, or the like for electrically connecting each component such as the CPU 301 shown in FIG.

[0023] Furthermore, the media I / F 314 controls reading and writing (storing) of data from and to a recording medium 313 such as a flash memory. The recording medium 313 includes a DVD (Digital Versatile Disc) and a Blu-ray Disc (registered trademark).

[0024] <Hardware configuration of communication terminal> Next, the electrical hardware configuration of the communication terminal 5 will be described with reference to Fig. 3. Fig. 3 is a diagram showing the electrical hardware configuration of the communication terminal.

[0025] As shown in FIG. 3, the communication terminal 5 is a computer and is equipped with a CPU 501, a ROM 502, a RAM 503, a HD 504, a HDD controller 505, a display 506, an external device connection I / F (Interface) 508, a network I / F 509, a bus line 510, a pointing device 512, and a media I / F 514.

[0026] Of these, the CPU 501 controls the overall operation of the communication terminal 5. The ROM 502 stores programs, such as an IPL, used to drive the CPU 501. The RAM 503 is used as a work area for the CPU 501.

[0027] The HD 504 stores various data such as programs. The HDD controller 505 controls reading and writing of various data from and to the HD 504 under the control of the CPU 501. Instead of the HD 504 and the HDD controller 505, an SSD and an SSD controller may be installed.

[0028] The display 506 is a type of display means such as a liquid crystal or organic EL (Electro Luminescence) that displays various images. The external device connection I / F 508 is an interface for connecting various external devices. In this case, the external devices are a display, a speaker, a keyboard, a mouse, a USB memory, a printer, etc.

[0029] The network I / F 509 is an interface for performing data communication via the communication network 100. The bus line 510 is an address bus, a data bus, or the like for electrically connecting each component such as the CPU 501 shown in FIG.

[0030] The pointing device 512 is a type of input means for selecting and executing various instructions, selecting a processing target, moving a cursor, etc. When user Y uses a keyboard, the function of the pointing device 512 may be turned off. The media I / F 514 controls reading and writing (storing) data from and to a recording medium 513 such as a flash memory. The recording medium 513 includes DVDs, Blu-ray Discs (registered trademarks), and the like.

[0031] [Functional configuration of the message providing device] Next, the functional configuration of the message providing apparatus will be described with reference to FIG. 4. FIG. 4 is a functional configuration diagram of the message providing apparatus according to an embodiment of the present invention.

[0032] In FIG. 4, the message providing apparatus 3 includes a user characteristic acquisition unit 11, a motivation effect presence / absence determination unit 12, a message selection unit 13, and a message presentation unit 14. Each of these units is a function realized by an instruction from the CPU 301 in FIG. 2 based on a program.

[0033] Furthermore, in the RAM 303 or the HD 304 in FIG. 2, a user characteristic check item DB (Data Base) 21, a user characteristic response DB 22, a message group effect presence / absence determination result DB 23, a message DB 24, and a message presentation history DB 25 are constructed. Each of these DBs is configured by a table as shown below.

[0034] <DB Configuration> (User Characteristic Check Item DB) FIGS. 5 to 10 are data configuration diagrams of the user characteristic check item DB. Here, for the sake of the size relationship that can be drawn in the drawings, one user characteristic check item DB is described by being divided into six.

[0035] In the user characteristic check item DB 21, for each ID (Identification) for identifying a check item, a check item, a question sentence, options, a message group ID to be determined, and a message group name to be determined are associated and managed.

[0036] The check items are roughly classified into time-related thinking tendencies (procrastination tendency (1-1), childhood summer vacation homework planning (3-4)), calorie knowledge (1-2), daily activity tendency (1-3), user's personality (neurotic tendency (1-4, 3-3), extroversion (1-5, 3-1), conscientiousness (3-2, 4-1), and behavioral change stage regarding health behavior (2-1). Note that although the options are finely classified in Figs. 5 to 10, they may be made into a binary categorical scale such as "yes" and "no."

[0037] (User characteristic response DB) 11 is a diagram showing the data structure of the user characteristic answer DB 22. In the user characteristic answer DB 22, the numbers selected from the options of each check item are managed for each user ID for identifying a user.

[0038] (Message group effectiveness determination results DB) 12 is a data configuration diagram of the message group effect determination result DB 23. In the message group effect determination result DB 23, a flag indicating the presence or absence of a motivational effect of each message group is associated and managed for each user ID. A flag of "1" indicates a motivational effect, and a flag of "0" indicates no motivational effect.

[0039] (Message DB) 13 is a data configuration diagram of the message DB 24. In the message DB 24, for each message ID for identifying a message, a message group ID for identifying the message and a syntax indicating the content of the message are associated and managed. Note that when the message selection unit 13 described below searches the message DB using the message group ID as a search key, the child number (for example, "1" in "4-1") may be ignored.

[0040] (Message presentation history DB) 14 is a data configuration diagram of the message presentation history DB 25. The message presentation history DB 25 manages user IDs, message IDs, message group IDs, and the number of presentations of motivation messages in association with each other.

[0041] <Each function configuration> Next, each functional configuration of the message providing device will be described with reference to FIG.

[0042] The user characteristic acquisition unit 11 presents a question to the user Y and acquires an answer from the user Y.

[0043] The motivational effect determination unit 12 determines the presence or absence of a motivational effect for a group of messages that have similar motivational tendencies of a user, based on the user's characteristics such as time-related thinking tendencies.

[0044] The message selection unit 13 selects a predetermined motivational message in a predetermined message group from among a plurality of message groups, based on the result of the determination by the motivational effect determination unit 12.

[0045] The message presenting unit 14 outputs the message selected by the message selecting unit 13 from the message providing device 3 as a motivational message for starting health behavior.

[0046] Each of these units 11 to 14 will be described in detail later.

[0047] [Processing or Action] Next, the processing or operation of this embodiment will be described in detail with reference to FIGS.

[0048] <Results of investigation that led to the present invention> First, the results of the investigation that led to the present invention will be described with reference to FIGS.

[0049] We conducted a questionnaire survey to confirm whether people who read the motivational messages were motivated to start health behaviors. This is disclosed in the reference ("Consideration of intervention messages in decision-making for health behaviors - Verification of the effectiveness of motivational nudge messages" 14th Annual Meeting of the Japanese Society of Behavioral Economics, http: / / www.abef.jp / conf / 2020_archive / common / doc / program / P01.pdf).

[0050] Using the survey results, a cluster analysis was conducted on the similarity of the motivational effects of motivational messages, resulting in the results shown in Figures 15 to 19 (four message groups), and message characteristics were observed in each group, as shown in Figure 20. This study is based on these survey results.

[0051] Figure 15 shows the results of hierarchical cluster analysis. Hierarchical cluster analysis is a method of grouping (clusters) in order from the most similar combinations, and the process can be expressed as a hierarchy, ultimately resulting in a dendrogram like the one in Figure 15. Here, the case where the Ward Method is used as a method for measuring the distance between clusters is shown. The upper part of Figure 15 shows the dissimilarity of two clusters. For example, messages (1) and (6) are merged at a dissimilarity of about 80. The smaller the dissimilarity value, the closer (more similar) the clusters are to each other.

[0052] Also, here, as an example, a case is shown in which the reference value sv is set to a dissimilarity of about 175. This reference value sv is a value when each message is divided into four groups.

[0053] Figures 16 to 20 show information indicating the message identification number for identifying the message and the content of the motivational message for healthy behavior for each message group classified by the hierarchical cluster analysis. Figures 16 to 20 show motivational messages when divided into four groups by the hierarchical cluster analysis shown in Figure 15.

[0054] Moreover, four groups of messages with similar motivational tendencies are shown in Fig. 20. Fig. 20 is a diagram showing group characteristics and specific examples of the characteristics for each message group No. for identifying the message group. As shown in Fig. 20, message characteristics appear in each group, and message group No. 4 shows two characteristics.

[0055] As shown in Figure 20, the group characteristics can be broadly categorized into the following four types. Message group No. 1: A group of messages that emphasize the value of recommended actions by using "current actions" as the main subject of the sentence and incorporating numerical notation. Message group No. 2: Messages that promote future health benefits linked to the user Message group No. 3: Messages that promote additional benefits in addition to the original purpose (killing two birds with one stone) Message group No. 4: (4-1) Messages that appeal to merits and demerits using personal experiences and case studies, (4-2) Messages that appeal to the value of recommended actions by using the "recommended action" as the main subject of the sentence and adding the effect of numerical notation. Then, the relationship between the user characteristics and the motivational effect between the message groups was analyzed using a decision tree, and the results shown in FIGS. 21 to 24 were obtained.

[0056] The present embodiment is based on the above-mentioned research results.

[0057] <Processing or operation of the present invention> Next, the processing or operation of the present invention based on the above-mentioned investigation results will be described with reference to FIGS.

[0058] (Determining whether or not there is a motivational effect) First, the process of determining whether or not there is a motivational effect will be described with reference to Fig. 25. Fig. 25 is a flowchart showing the process of determining whether or not there is a motivational effect.

[0059] 25, the user characteristic acquisition unit 11 refers to the user characteristic check item DB 21 and presents a question and options to the user Y using a predetermined application or the like (S11). Then, the user characteristic acquisition unit 11 acquires answers (options) to the question through input by the user Y (S12). The user characteristic acquisition unit 11 also registers the acquired results in the user characteristic answer DB 22 (S13).

[0060] Next, the user characteristic acquisition unit 11 requests the motivation effect determination unit 12 to determine whether or not there is a motivation effect (S14). In response, the motivation effect determination unit 12 acquires a user characteristic answer for each message group from the user characteristic answer DB 22 (S15).

[0061] Next, the motivation effect determination unit 12 uses the acquired user characteristic answer to determine the presence or absence of a motivation effect for all of the multiple message groups in Fig. 20 (S16). In this case, the motivation effect determination unit 12 determines the presence or absence of an effect for each message group in accordance with the conditional expressions shown in Figs. 27 to 30.

[0062] Fig. 27 is a diagram showing a conditional expression for determining the effect presence / absence flag of a first message group. Fig. 28 is a diagram showing a conditional expression for determining the effect presence / absence flag of a second message group. Fig. 29 is a diagram showing a conditional expression for determining the effect presence / absence flag of a third message group. Fig. 30 is a diagram showing a conditional expression for determining the effect presence / absence flag of a fourth message group.

[0063] Next, the motivation effect determination unit 12 stores the determination result (effect presence / absence determination flag information for each message group) in the message group effect presence / absence determination result DB 23 (S17).

[0064] (Selection and presentation of motivational messages) Next, the process of selecting and presenting a motivation message will be described with reference to Fig. 26. Fig. 26 is a flowchart showing the process of selecting and presenting a motivation message. Note that steps S21 to S28 in Fig. 26 are processes performed by the message selection unit 13.

[0065] First, the message selection unit 13 acquires a message group ID indicating a predetermined group of messages with an effective flag of 1 from the message group effectiveness judgment result DB 23 among the judgment results for the relevant user (S21). Then, the message selection unit 13 refers to the message presentation history DB 25 using the acquired message group ID (one or more) as a search key (S22).

[0066] Next, the message selection unit 13 judges whether there is a presentation history for all messages (S23). If there is a presentation history (S23; YES), the message selection unit 13 selects one message ID or a pre-specified number of message IDs in ascending order of the number of histories (S24).

[0067] On the other hand, if there is no presentation history in step S23 (S23; NO), the message selection unit 13 judges whether there are multiple messages without presentation history or the number of messages is equal to or greater than the specified number (S25). If there are multiple message IDs without presentation history or the number of messages is equal to or greater than the specified number (S25; YES), the message selection unit 13 randomly selects one or the specified number of message IDs from the message IDs without presentation history (S26).

[0068] On the other hand, in the above step S25, if there are multiple message IDs without presentation history or the number is less than or equal to the specified number (S25; NO), the message selection unit 13 selects all message IDs without presentation history (one or the number within the specified number), and if the number is less than the specified number, it randomly selects message IDs with presentation history in order of the least number of histories, up to the specified number (S27).

[0069] Next, after steps S24, 26, and 27, the message selection unit 13 selects a motivation message by reading a message related to the selected message ID from the message DB, and passes the selected motivation message to the message presentation unit (S28).

[0070] Next, the message presentation unit 14 presents the message selected by the message selection unit 13 to the user A using a predetermined application or the like on the user Y side by outputting the message from the message providing device 3 as a motivational message for starting health behavior (S29). Then, the message presentation unit 14 stores information on the presented message in the message presentation history DB 25 (S30).

[0071] [Effects of the embodiment] As described above, according to this embodiment, it is possible to provide each user with a motivational message that is effective for that user from the time the user starts using the service.

[0072] 〔supplement〕 The present invention is not limited to the above-described embodiment, and may have the following configurations or processes (operations). (1) In the above embodiment, the predetermined behavior encouraged to be started by the motivational message is described as a health behavior, but the present invention is not limited to this. For example, the predetermined behavior may be a learning behavior such as school homework, preparation, review, etc. In addition, the predetermined behavior may be a student's job-seeking behavior (activity) such as filling out an application form or visiting a company. (2) The message providing device 3 of the present invention can be realized by a computer and a program. This program can be recorded on a recording medium or provided via a communication network. (3) In the above embodiment, a notebook computer is shown as an example of the communications terminal 5, but this is not limited to this and may be, for example, a desktop computer, a tablet terminal, a smartphone, a smart watch, a car navigation device, a refrigerator, a microwave oven, etc. (4) Each of the CPUs 301 and 501 may be multiple, rather than just single. (5) At least one of the processes performed by the motivational effect determination unit 12 and the message selection unit 13 may use a neural network. [Explanation of symbols]

[0073] 1. Communication Systems 3 Message Providing Device 5. Communication terminals 11 User characteristic acquisition unit (an example of a user characteristic acquisition means) 12 Motivational effect determination unit (an example of a means for determining whether or not a motivational effect exists) 13 Message selection unit (an example of a message selection means) 14 Message presentation unit (an example of a message presentation means) 21 User characteristic check item DB 22 User characteristic response DB 23 Message group effectiveness determination result DB 24 Message DB 25 Message presentation history DB

Claims

1. A message providing device that provides a motivational message to a user to initiate a predetermined action, comprising: a motivation effect determination means for determining whether a plurality of message groups having similar motivational tendencies of the user have a motivation effect based on a user characteristic in accordance with a conditional expression of each of the plurality of message groups; a message selection means for selecting a predetermined motivational message in a predetermined message group among the plurality of message groups when the motivational effect determination means determines that the motivational effect exists; having The message providing device is characterized in that the multiple message groups are a group of messages that appeal to the value of recommended actions using the user's current behavior as the subject of the sentence and the effect of numerical notation, a group of messages that appeal to future health values ​​linked to the user himself, a group of messages that appeal to additional benefits in addition to the original purpose, and a group of messages that appeal to the advantages and disadvantages using personal experiences and case studies and appeal to the value of recommended actions using the effect of numerical notation and the subject of the sentence.

2. 2. The message providing device according to claim 1, wherein the user characteristics relate to a time-related thinking tendency, calorie knowledge, a tendency of daily activity amount, personality, or a behavioral change stage regarding a predetermined behavior.

3. The message providing device according to claim 1 , A message providing device comprising a message presenting means for outputting the predetermined motivation message selected by the message selecting means from the message providing device.

4. The message providing device according to claim 1 , wherein the predetermined behavior is a health behavior, a learning behavior, or a job-seeking behavior of the user.

5. 2. The message providing device according to claim 1, wherein a neural network is used in at least one of the processes performed by said motivation effect determining means and said message selecting means.

6. A message providing method executed by a message providing device that provides a motivational message for initiating a predetermined action to a user, comprising: a motivation effect determination step of determining whether a plurality of message groups having similar motivational tendencies of the user have a motivation effect based on a user characteristic in accordance with a conditional expression of each of the plurality of message groups; a message selection step of selecting a predetermined motivational message in a predetermined message group among the plurality of message groups when the motivational effect determination means determines that the motivational effect exists; Run The message providing method is characterized in that the multiple message groups are a group of messages that appeal to the value of recommended actions using the user's current behavior as the subject of the sentence and the effect of numerical notation, a group of messages that appeal to future health values ​​linked to the user himself, a group of messages that appeal to additional benefits in addition to the original purpose, and a group of messages that appeal to the advantages and disadvantages using personal experiences and case studies and appeal to the value of recommended actions using the effect of numerical notation and the subject of the sentence.

7. A program causing a computer to execute the method according to claim 6.

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