ICT-based Inter-Enterprise Network Marketing System and Its Driving Method

Abstract

The present invention relates to an ICT-based business-to-business network marketing system and its operating method for attracting members and selling on a B2B basis, and has the following advantages: a request receiving unit that receives a network marketing participation request from a terminal of a business sales member who wants to participate in product promotion and sales, a transaction relationship creating unit that creates a transaction relationship between the business sales member who wants to participate in promotion and sales and the business purchasing member when a purchase request is received from a terminal of a business purchasing member who wants to do business with the business sales member who wants to participate in promotion and sales, and a network tree creating unit that forms a network tree by applying the transaction relationship created between the business sales member and the business purchasing member in the transaction relationship creating unit, thereby providing an ICT-based business-to-business network marketing system and its operating method that can realize user recruitment and maximization of transaction volume through business-to-business network marketing.

Description

Technical Field

[0001] The present invention relates to a network marketing operation method and system based on the Internet, and more particularly, to an inter-enterprise network marketing system based on ICT that conducts member recruitment and sales based on B2B and a driving method thereof.

Background Art

[0002] In business-to-business (B2B) transactions on the Internet, generally, a company that intends to conduct B2B sales on the Internet opens an Internet site, and an employee of the company that wishes to conduct B2B transactions with the said company connects to the Internet site to conduct B2B transactions.

[0003] However, the function of a conventional community is simply to enable information sharing among members who participate in the community with the same purpose, and even a conventional B2B site has to simply open a direct transaction site for its own transactions.

[0004] On the other hand, in B2B transactions, there is a limit in that excessive fees are added for bid agency.

[0005] There are several types of conventional network marketing methods, such as pyramid, multi-level marketing, diamond bank system, and multi-level marketing. These marketing methods have in common that each individual recruits other individuals, and provides a certain number of points of profits to the upline who joined earlier from the sales and income of the members who joined later, and recruits many down partners, i.e., later-level members, to increase sales. Some of these network marketing methods select daily necessities as network marketing items, generate sales and return them as profits, or purchase expensive products once and distribute the profits, but later-level members often purchase the products at a price higher than the market price, resulting in no income and loss.

[0006] Even if it is a system in which daily necessities are selected as network marketing items and no member loses out, it takes a lot of time and effort to reach the level you want, and even if you put in a lot of time and effort, there is a problem in that less than 1% of people are able to reach the level they want.

[0007] This is because in conventional network marketing systems, the amount of purchases made by members is converted into sales and returned as profits, so that members who consume have little sales and no income, or even if they do, it is at a negligible level. The sales revenue of a member is added to the sales of higher ranking members and generated as profits, so the system favors a very small number of members who work very hard or who joined early, and lower ranking members have to be satisfied with purchasing and using the products they want to buy.

[0008] In addition, in the case of existing Group Purchasing Organizations (GPOs), there is little access for small retailers, pharmaceutical companies, and medical device companies. On the other hand, there is a risk that fairness issues will be raised due to the participation of certain companies and related parties in the GPOs. [Prior art documents]

Patent Document

[0009]

Patent Document 1

Patent Document 2

Summary of the Invention

Problems to be Solved by the Invention

[0010] The present invention has been derived in such a technical background, and aims to provide an ICT-based business network marketing system and its driving method that can realize user recruitment and transaction volume maximization through business member network marketing.

[0011] Also, it aims to provide an independent and fair service platform that is not subject to the control and domination of a specific company for each enterprise.

[0012] Also, it aims to provide an ICT-based business network marketing system and its driving method that can collect business-to-business transaction-related big data, quantitatively analyze the collected data, utilize it for creating analysis reports and transaction predictions, and contribute to the formation of a sound business transaction culture between selling enterprises and purchasing enterprises.

Means for Solving the Problems

[0013] The present invention for achieving the above problems includes the following configuration.

[0014] That is, an ICT-based inter-enterprise network marketing system according to an embodiment of the present invention includes a request receiving unit that receives a network marketing participation request from a terminal of a business sales member for participating in product publicity and sales, and a transaction relationship generation unit that generates a transaction relationship between a business sales member and a business purchase member when a purchase request is received from a terminal of a business purchase member who wishes to transact with the business sales member for participating in publicity and sales, and a network tree forming unit that forms a network tree by applying the transaction relationship generated between the business sales member and the business purchase member by the transaction relationship generation unit.

[0015] On the other hand, a driving method of an ICT-based inter-enterprise network marketing system includes a step in which a request receiving unit receives a network marketing sales participation request from a terminal of a business sales member for participating in product publicity and sales, a step in which a transaction relationship generation unit generates a transaction relationship between a business sales member and a business purchase member when a purchase request is received from a terminal of a business purchase member who wishes to transact with the business sales member for participating in publicity and sales, and a step in which a network tree forming unit forms a network tree by applying the transaction relationship generated between the business sales member and the business purchase member.

Advantages of the Invention

[0016] According to the present invention, there is an effect that it is possible to provide an ICT-based inter-enterprise network marketing system and a driving method thereof that can realize user recruitment and maximization of transaction volume through inter-enterprise network marketing among corporate members.

[0017] In addition, it is possible to provide an independent and fair service platform that is not subject to the control and domination of a specific company for each enterprise.

[0018] In addition, it is possible to collect big data related to business-to-business transactions, quantitatively analyze the collected data, utilize it for creating analysis reports and transaction predictions, and contribute to the formation of a sound business transaction culture between selling companies and purchasing companies.

Brief Description of the Drawings

[0019]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Modes for Carrying Out the Invention

[0020] It should be noted that the technical terms used in the present invention are only used to explain specific embodiments and are not intended to limit the present invention. Also, the technical terms used in the present invention should be interpreted in the meaning generally understood by those with ordinary knowledge in the technical field to which the present invention belongs, unless otherwise defined in the present invention, and should not be interpreted in an overly comprehensive meaning or an overly narrowed meaning.

[0021] Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[0022] FIG. 1 is a block diagram showing the configuration of an ICT-based inter-enterprise network marketing system according to an embodiment of the present invention.

[0023] An ICT-based inter-enterprise network marketing system 10 according to an embodiment includes a service platform that can provide a purchasing agency service for enterprises in various fields in a new form of operation method.

[0024] In one embodiment, the network marketing system 10 can be applied to business-to-business (B2B) transactions in the packaging material industry, or in the food industry, the beauty industry, or the eyewear industry. However, it is not limited thereto.

[0025] As long as the network marketing system 10 only has basic financial soundness and ethics, anyone can enter the store and promote and sell their own products. In addition, it enables independent and fair participation in transactions that are not under the control of a specific company. Moreover, it can provide a service platform that allows direct selection and purchase by user groups other than tendering agencies.

[0026] An inter-enterprise network marketing system 10 according to an embodiment can be applied to business-to-business (B2B) transactions in specific fields with a large volume of purchases and transactions. It can incorporate network marketing into business-to-business transactions to provide enterprise purchase product-related rewards, and provide a service platform where the utilization of rewards can be carried out in various ways. In particular, it can provide a revenue structure that enables additional revenue creation for enterprises in various fields such as non-profit organizations and the medical field.

[0027] Specifically, as shown in FIG. 1, the network marketing system 10 according to an embodiment includes a request receiving unit 110, a transaction relationship generating unit 120, a network tree forming unit 130, a transaction information providing unit 140, a storage unit 150, an understanding unit 160, a calculation unit 170, a compensation payment unit 180, and an analysis report providing unit 190.

[0028] The request receiving unit 110 receives a network marketing participation request from a business sales member terminal 20 held by a business sales member who participates in product promotion and sales. In one embodiment, the business sales member is interpreted to include a company that sells by providing a supply volume according to the needs of other companies, such as a pharmaceutical company or a medical device distributor.

[0029] The request receiving unit 110 can receive a product promotion and sales participation request through a dedicated application installed on the business sales member terminal 20.

[0030] In an additional aspect of the present invention, as an example, the network marketing system 10 can further perform an approval procedure for business sales members who have been qualified through a self-inspection process. In the case of a wholesaler, it provides, through a dedicated application, whether it meets the storage warehouse area standard according to the permission standard, whether warehouse commission operation is possible, and question items for establishing a management system for the wholesaler.

[0031] Alternatively, the network marketing system 10 can authenticate whether it meets the KGSP standards supervised by the local government through a dedicated application installed on the business sales member terminal 20, and various materials that can confirm the financial status, materials related to the breakdown of payment settlements with existing contract companies, etc. are uploaded, and the basic financial soundness and ethics of the business sales member can be confirmed.

[0032] Then, it can be implemented to determine whether a company is suitable for product promotion and sales participation based on the materials uploaded through a dedicated application, and to permit participation when certain criteria are met. At this time, determining whether a company is suitable for product promotion and sales participation can be implemented by applying various criteria.

[0033] When participating as a business sales member in the network marketing system 10 according to an embodiment of the present invention, it is characterized in that it can be directly selected from the business purchase member group without going through the bidding process and the transaction can be successfully completed. That is, when certain criteria are met without the intervention or domination of external forces or powers, a new form of service platform can be proposed that can be directly selected from business purchase members and the direct transaction between enterprises can be successfully completed.

[0034] Thereby, in the case of existing small and medium-sized wholesalers, pharmaceutical companies, and medical device companies, the limitations of low accessibility to demand enterprises such as medical institutions and excessive bidding agency fees can be overcome.

[0035] When the transaction relationship generation unit 120 receives a purchase request from the business purchase member terminal 30 held by another business purchase member who wishes to transact with the business sales member who participates in promotion and sales, it generates a transaction relationship between the business sales member who participates in promotion and sales and the business purchase member.

[0036] At this time, generating a transaction relationship is interpreted to include a series of processes in which a contract document including a predetermined unit price list is presented and a contract is concluded through a consent process between the business sales member and the business purchase member.

[0037] The process of concluding a contract can include the process of creating an electronic contract document between a business sales member and a business purchasing member and inputting the electronic signatures of both sides. At this time, necessary documents such as a business registration certificate required for the contract can also be uploaded in the form of an image. In addition, the electronic contract document includes the quantity of goods delivered, schedule, and settlement-related information according to the transaction contract.

[0038] The network tree forming unit 130 applies the trading relationship generated between the business sales member and the business purchasing member by the trading relationship generating unit 120 to form a network tree.

[0039] Figures 2 to 4 are exemplary diagrams for explaining the network tree generated by the network marketing system according to an embodiment and the revenue structure thereby.

[0040] As shown in Figure 2, the network tree forming unit 130 can form a network tree based on member A. Here, the members directly in a trading relationship with member A can be four members, namely Aa, Ab, Ac, and Ad. In addition, members other than members Aa, Ab, Ac, and Ad directly in a trading relationship can be members in an indirect trading relationship.

[0041] The grasping unit 160 grasps the number of members and the trading volume in a trading relationship with business purchasing members who wish to conduct transactions based on the network tree formed by the network tree forming unit 130.

[0042] Then, the calculating unit 170 calculates the estimated payment points based on the trading volume grasped by the grasping unit 160.

[0043] Specifically, as can be seen from Figures 3 and 4, the calculating unit 170 calculates the estimated payment points by applying different point payment rates according to trading volume intervals.

[0044] To explain the point calculation by consumable trading in Figure 3, first, the calculating unit 170 grasps the total number of members connected to the network tree based on member A and the average trading volume for each member.

[0045] Then, the transaction volume of Member A (Line) calculated by the number of members * average transaction volume is used to grasp the corresponding transaction volume interval point payment rate.

[0046] The calculation unit 170 calculates the total points by applying the overall tree based on Member A. Here, the points obtained by subtracting the points paid to Members Aa, Ab, Ac, and Ad directly connected to Member A can be paid.

[0047] That is, in FIG. 3, Member A calculates the total points (11,935,000) based on the total 341 members connected to Member A. Here, the points (9,350,000) paid to Members Aa, Ab, Ac, and Ad are subtracted, and the points (2,585,000) are paid. Thereby, an opportunity to create infinite additional income through network marketing can be provided.

[0048] Then, the compensation payment unit 180 pays the estimated payment points calculated by the calculation unit 170 to the business purchasing members as compensation.

[0049] At this time, the points paid by the compensation payment unit 180 can be used for at least one of the item purchase cost settlement, leisure and tour services, car purchase / lease, and insurance / financial product services on the service platform provided by the network marketing system 10 according to an embodiment. However, it is not limited thereto and is construed to include various forms of compensation.

[0050] FIG. 5 is an exemplary diagram for explaining the information provided by the transaction information providing unit according to an embodiment of the present invention.

[0051] In one aspect of the present invention, in response to a transaction information request from the business purchase member terminal 30 for participating in publicity and sales, the transaction information providing unit 140 provides the number of direct transaction relationships and the number of indirect transaction relationship information with business sales members for participating in publicity and sales based on the network tree formed by the network tree forming unit 130.

[0052] In one embodiment, when the transaction information providing unit 140 connects to and logs in to a dedicated web page of the service platform provided by the network marketing system 10 or executes a dedicated application, it can provide information as shown in FIG. 3.

[0053] Specifically, it provides the rank information assigned on the network tree of the business purchase member, the total point information held by the business purchase member, the number of directly connected companies and indirectly connected companies, and the incremental information of directly connected companies and indirectly connected companies compared to the previous month.

[0054] In addition, it provides a list of directly connected companies and newly updated point usage destination information. It also further provides purchase history information using the service platform provided by the network marketing system 10 according to one embodiment. It can also provide total purchase amount information for transactions eligible for point payment.

[0055] According to an additional aspect of the present invention, the analysis report providing unit 190 collects transaction breakdown big data of business sales members participating in product publicity and sales by region, and provides an analysis report created by quantitatively analyzing the collected big data to the business purchase member terminal 30.

[0056] The storage unit 150 stores transaction breakdown information of business sales members participating in product publicity and sales. It also stores breakdown information of purchase transactions made by business purchase members using the network marketing system 10 according to one embodiment.

[0057] The analysis report providing unit 190 can extract and collect, by region, the transaction breakdown big data of business sales members who participate in product publicity and sales and are stored in the storage unit 150.

[0058] In one example, big data transactions in the healthcare field are collected at each hospital department (including Chinese medicine hospitals) at the national and regional levels, quantitatively analyzed, and an analysis report is created.

[0059] Then, the network marketing system 10 can provide the analysis report created by the analysis report providing unit to the business purchase terminal, so that it can be provided as information that the business purchase terminal can utilize for transaction prediction. Thereby, the business purchase member can provide objective analysis information to the business sales member who intends to participate in publicity and sales before forming a transaction relationship, and the business purchase member can determine whether to form a transaction relationship based on the analysis information.

[0060] That is, according to one embodiment, by providing objective and accurate information based on existing transaction breakdowns before forming a transaction relationship, it is possible to contribute to the formation of a healthy business transaction culture between the selling enterprise and the purchasing enterprise.

[0061] FIG. 6 is a flowchart of a driving method of an inter-enterprise network marketing system based on ICT according to an embodiment of the present invention.

[0062] The request receiving unit receives a network marketing sales participation request from the terminal of a business sales member who participates in product publicity and sales (S300).

[0063] In one embodiment, a business sales member who participates in product publicity and sales is interpreted to include enterprises that sell by providing a supply volume according to the needs of other enterprises, such as a pharmaceutical company or a medical device sales company.

[0064] At this time, receiving product publicity and sales participation invitations can be realized through a dedicated application installed on the business sales member terminal.

[0065] In an additional aspect of the present invention, as an example, the driving method of the network marketing system can further perform an approval process for business sales members who meet the qualifications through a self-inspection process. In the case of wholesalers, it is provided through a dedicated application whether it meets the storage warehouse area standard according to the permission standard, whether warehouse consignment operation is possible, and question items for establishing a management system for wholesalers.

[0066] Or, the driving method of the network marketing system can include materials for verifying whether it meets the KGSP standards supervised by local governments through a dedicated application installed on the business sales member terminal, materials for checking the financial status, materials related to the breakdown of payment settlements with existing contracting companies, etc., and various materials for checking whether the business sales member has basic financial soundness and ethics are uploaded.

[0067] Then, based on the materials uploaded to the dedicated application, it can be embodied to determine whether the company is suitable for product publicity and sales participation, and permit participation when it meets the predetermined criteria.

[0068] The driving method of the network marketing system according to an embodiment of the present invention is characterized in that when participating as a business sales member, it can be directly selected from the business purchase member group without going through the bidding process and succeed in the transaction. That is, when meeting the predetermined criteria without the intervention or domination of external forces or powers, it can be directly selected as a business purchase member, and a new form of service platform that can succeed in business transactions between enterprises can be proposed.

[0069] Accordingly, in the case of existing small and medium-sized wholesalers, pharmaceutical companies, and medical device companies, it is possible to overcome the limitations of low accessibility to demand enterprises such as medical institutions and excessive bidding agency fees.

[0070] And when a purchase request is received from the terminals of a business sales member who wishes to conduct transactions with a business purchase member who wishes to participate in publicity and sales and a business purchase member (S310), a transaction relationship between the business sales member and the business purchase member for participating in publicity and sales is generated (S320).

[0071] At this time, generating a transaction relationship is interpreted to include a series of processes in which a contract document including a predetermined unit price list is presented and a contract is concluded through a process of reaching an agreement between the business sales member and the business purchase member.

[0072] The process of concluding a contract can include a process of creating an electronic contract document between the business sales member and the business purchase member and inputting electronic signatures on both sides. At this time, necessary documents such as a business registration certificate required for the contract can also be uploaded in image form. In addition, the electronic contract document includes information related to the quantity of goods delivered, schedule, and settlement according to the transaction contract.

[0073] Then, the network tree forming unit applies the transaction relationship generated between the business sales member and the business purchase member to form a network tree (S330).

[0074] As shown in FIG. 2, the network tree forming unit can form a network tree based on member A. Here, the members directly in a transaction relationship with member A can be four members, Aa, Ab, Ac, and Ad. Members other than members Aa, Ab, Ac, and Ad who are directly in a transaction relationship can be members in an indirect transaction relationship.

[0075] After that, in response to a transaction information request from the terminal of a business purchasing member who wishes to conduct a transaction (S340), the transaction information providing unit provides information on the number of direct transaction relationships and the number of indirect transaction relationships with the terminal of the business purchasing member who wishes to conduct a transaction based on the network tree formed by the network tree forming unit (S350).

[0076] In one embodiment, when the transaction information providing unit connects to and logs in to a dedicated web page of the service platform provided by the network marketing system or executes a dedicated application, it can provide transaction information as shown in FIG. 5.

[0077] Specifically, it provides grade information assigned on the network tree of the business purchasing member, total point information held by the business purchasing member, the number of directly connected companies and indirectly connected companies, and incremental information on directly connected companies and indirectly connected companies compared to the previous month.

[0078] In addition, it provides a list of directly connected companies and newly updated point destination information. It also further provides purchase history information using the service platform provided by the network marketing system according to one embodiment. Moreover, it can provide total purchase amount information for transactions eligible for point payment.

[0079] In one aspect of the present invention, the grasping unit grasps the number of members and the transaction volume in a transaction relationship with business purchasing members based on the network tree formed by the network tree forming unit (S360).

[0080] Then, the calculation unit calculates the predicted points to be paid based on the transaction volume grasped by the grasping unit (S370).

[0081] Specifically, as can be seen from FIGS. 3 and 4, the calculation unit calculates the predicted points to be paid by applying different point payment rates according to transaction volume intervals.

[0082] Regarding the point calculation by consumable trading in FIG. 3, first, the calculation unit grasps the total number of members connected in the network tree and the average transaction volume per member based on Member A.

[0083] Then, using the transaction volume of Member A (Line) calculated by the number of members * average transaction volume, the corresponding transaction volume interval point payment rate is grasped.

[0084] The calculation unit calculates the total points by applying the entire tree based on Member A. Here, the points that can be paid are the points obtained by subtracting the points paid to Members Aa, Ab, Ac, and Ad who are directly connected to Member A.

[0085] As an example, in FIG. 3, Member A calculates the total points (11,935,000) based on the total number of 341 members connected to Member A. Here, the points (9,350,000) paid to Members Aa, Ab, Ac, and Ad are subtracted, and the points (2,585,000) are paid. Thereby, an opportunity to create infinite additional income through network marketing can be provided.

[0086] Thereafter, the compensation payment unit pays the estimated payment points calculated by the calculation unit to the business purchasing members as compensation (S380).

[0087] At this time, the points paid to the business purchasing members as compensation can be used for at least one of the item purchase expenses settlement, leisure and tour services, car purchase / lease, and insurance / financial product services in the service platform provided by the network marketing system according to an embodiment. However, it is not limited to this, and it can be implemented in various compensation forms.

[0088] Thereafter, the analysis report providing unit collects the big data of the transaction breakdown of the business sales members who participate in product promotion and sales by region, and provides an analysis report created by quantitatively analyzing the collected big data to the business purchasing member terminal (S390).

[0089] The driving method of the network marketing system can provide the analysis report created by the analysis report providing unit to the business purchase terminal, so that it can be provided as information that the business purchase terminal can utilize for transaction prediction. Thereby, before forming a transaction relationship, the business purchase member can provide objective analysis information to the business sales member who intends to participate in publicity and sales, and the business purchase member can decide whether to form a transaction relationship based on the analysis information.

[0090] That is, according to one embodiment, by providing objective and accurate information based on the existing transaction breakdown before forming a transaction relationship, it is possible to contribute to the formation of a sound business transaction culture between the selling enterprise and the purchasing enterprise.

[0091] The method described above can be embodied in the form of program instruction words that can be implemented by an application or executed through various computer components, and can be recorded on a computer-readable recording medium. The computer-readable recording medium can include program instruction words, data files, data structures, etc. alone or in combination.

[0092] The program instruction words recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may also be those known and usable by those skilled in the computer software field.

[0093] Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, and hardware devices specially configured to store and execute program instruction words such as ROMs, RAMs, and flash memories.

[0094] Examples of program instruction words include not only machine language code created by a compiler but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device can be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.

[0095] As described above with reference to the embodiments, it should be understood that those skilled in the art in the relevant technical field can make various modifications and changes to the present invention without departing from the spirit and scope of the present invention described in the claims.

Explanation of Reference Numerals

[0096] 10: Network marketing system 20: Business sales member terminal 30: Business purchase member terminal 110: Request receiving unit 120: Transaction relationship generation unit 130: Network tree formation unit 140: Transaction information providing unit 150: Storage unit 160: Grasping unit 170: Calculation unit 180: Compensation payment unit

Claims

1. A request receiving unit that receives a network marketing participation request from a terminal of a business sales member for participating in product promotion and sales, A transaction relationship generating unit that generates a transaction relationship between a business sales member and a business purchasing member when a purchase request is received from a terminal of a business purchasing member who wishes to transact with the business sales member for participating in promotion and sales, A network tree forming unit that forms a network tree by applying the transaction relationship generated between the business sales member and the business purchasing member by the transaction relationship generating unit, A transaction information providing unit that provides information on the number of direct transaction relationships and the number of indirect transaction relationships with the business purchasing member based on the formed network tree in response to a transaction information request from the terminal of the business purchasing member who wishes to transact, A grasping unit that grasps the number of members and the transaction volume in a transaction relationship with the business purchasing member who wishes to transact based on the formed network tree, A calculating unit that calculates an estimated payment point based on the grasped transaction volume, An IC-based inter-enterprise network marketing system including a compensation payment unit that pays the calculated estimated payment point to the business purchasing member as compensation, In the calculating unit, the estimated payment point is calculated by applying different point payment rates according to transaction volume intervals. Based on the business purchasing member who wishes to transact, the total number of members connected to the network tree and the average transaction volume per member are grasped, the point payment rate for the transaction volume interval is grasped by the product of the number of members and the average transaction volume, the total point is calculated by applying the entire tree based on the business purchasing member who wishes to transact, and the point obtained by subtracting the point paid to the member directly connected to the business purchasing member who wishes to transact from the calculated total point is calculated as the estimated payment point.

2. The point paid to the business purchasing member as compensation can be used for at least one of item purchase cost settlement, leisure and tour services, car purchase / lease, and insurance / financial product services. The inter-enterprise network marketing system based on ICT according to Claim 1.

3. An ICT-based inter-enterprise network marketing system according to claim 1, further comprising an analysis report providing unit that collects big data on the breakdown of transactions conducted by business sales members who participate in product promotion and sales at the regional unit level, and provides an analysis report created by quantitatively analyzing the collected big data to the business purchasing member terminal.

4. A step of receiving a network marketing sales participation request from the terminal of a business sales member who participates in product promotion and sales by a request receiving unit; A step of generating a transaction relationship between a business sales member who participates in promotion and sales and a business purchasing member when a purchase request is received from the terminal of the business purchasing member who wishes to transact with the business sales member who participates in promotion and sales by a transaction relationship generation unit; A step of forming a network tree by applying the transaction relationship generated between the business sales member and the business purchasing member by a network tree forming unit, and A step of further including providing, by a transaction information providing unit, information on the number of direct transaction relationships and the number of indirect transaction relationships with the terminal of the business purchasing member who wishes to transact based on the formed network tree in response to a transaction information request from the terminal of the business purchasing member who wishes to transact; A step of grasping the number of members and the transaction volume in the transaction relationship with the business purchasing member based on the formed network tree by a grasping unit; A step of calculating an estimated payment point based on the grasped transaction volume by a calculation unit; A step of further including paying, by a compensation payment unit, the calculated estimated payment point as compensation to the business purchasing member, and In the calculation unit, the estimated payment point is calculated by applying different point payment rates according to transaction volume intervals, the total number of members connected to the network tree and the average transaction volume per member are grasped based on the business purchasing member who wishes to transact, the point payment rate for the transaction volume interval is grasped by the product of the number of members and the average transaction volume, the total point is calculated by applying the entire tree based on the business purchasing member who wishes to transact, and the point obtained by subtracting the points paid to the members directly connected to the business purchasing member who wishes to transact from the calculated total point is calculated as the estimated payment point. A driving method of an ICT-based inter-enterprise network marketing system.

5. The points paid as compensation to the business purchasing members can be used for at least one of the settlement of the purchase cost of goods, leisure and tour services, purchase / lease of cars, and insurance / financial product services. A method for driving an inter-enterprise network marketing system based on ICT according to claim 4, characterized in that.

6. The method for driving an inter-enterprise network marketing system based on ICT according to claim 4, further comprising the step of collecting big data on the transaction breakdown of transactions conducted by business sales members for the analysis report providing unit to participate in product promotion and sales at the regional level, and providing an analysis report created by quantitatively analyzing the collected big data to the business purchasing member terminal.

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