Management device, investigation method, and program
The management device helps shops analyze and respond to competitive privilege trends by identifying, calculating, and displaying privilege ratios, addressing the challenge of making informed privilege decisions.
Patent Information
- Application Number
- JP2024162559
- Authority / Receiving Office
- JP · JP
- Patent Type
- Patents
- Current Assignee / Owner
- Filing Date
- 2024-09-19
- Publication Date
- 2025-07-18
- Estimated Expiration
- 2044-09-19
AI Technical Summary
Shops with limited transaction experience struggle to determine whether and how to grant privileges to items that compete with their offerings, lacking adequate judgment materials for making informed decisions.
A management device that manages privilege grants across multiple shops, includes a search unit to identify items matching shopper criteria, an extraction unit to isolate items for investigation, a calculation unit to determine privilege ratios, and an output unit to display trend data, enabling shops to make informed decisions on privilege strategies.
Enables shops to effectively analyze and respond to competitive privilege trends, enhancing their decision-making on granting privileges to items.
Smart Images

Figure 0007710584000001_ABST
Abstract
Description
Technical Field
[0001] The present invention relates to a management device, an investigation method, and a program.
Background Art
[0002] In electronic commerce such as online shopping, there is known a technique of granting a privilege to a shopper who has performed a target action such as purchasing an item to be traded (for example, Patent Document 1).
Prior Art Documents
Patent Documents
[0003]
Patent Document 1
Summary of the Invention
Problems to be Solved by the Invention
[0004] In such a technique, as a privilege, electronic money or points corresponding to a certain percentage of the purchase price of an item are reduced. In this case, for each item to be listed, the shop listing the item needs to determine whether to grant a privilege and set the details of the privilege such as the reduction rate for the item for which it has been determined to grant a privilege.
[0005] However, a shop with no transaction experience or shallow transaction experience may be confused about whether to grant a privilege and the details of the privilege to be granted. Further, for example, when a privilege is granted to an item that competes with an item listed by the shop, the shop may make a decision to grant a privilege in order to compete with the competing item. Therefore, there is a demand for providing a shop with judgment materials for granting a privilege.
[0006] The present invention has been made in view of the above circumstances, and an object thereof is to provide a management device, an investigation method, and a program capable of investigating the trend of giving privileges to items that compete with items offered by shops.
Means for Solving the Problems
[0007] To solve the above problems, a management device according to the present invention is a management device that manages whether to give privileges to items offered from a plurality of shops to an electronic market, a search unit that searches for items that satisfy the search conditions set by each shopper among the offered items and provides a list of the search results together with information on whether privileges are given to the items included in the list; an extraction unit that extracts a list including an item to be investigated from the provided list; a calculation unit that calculates the ratio of the items to which privileges have been given among the items included in the extracted list; an output unit that outputs the calculated ratio; and includes.
Effects of the Invention
[0008] According to the present invention, it is possible to provide a management device, an investigation method, and a program capable of investigating the trend of giving privileges to items that compete with items offered by shops.
Brief Description of the Drawings
[0009]
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
Figure 6
Figure 7
Figure 8
Figure 9
Figure 10
Figure 11
Figure 12
Figure 13
Embodiments for Carrying Out the Invention
[0010] The management device, the investigation method, and the program according to the embodiments for carrying out the present invention will be described in detail with reference to the drawings. In the drawings, the same or corresponding parts are denoted by the same reference numerals. Note that this embodiment is for explanation purposes and does not limit the scope of the present invention. Therefore, those skilled in the art can adopt embodiments in which each of these elements or all of these elements are replaced with equivalents thereof, and these embodiments are also included in the scope of the present invention.
[0011] (Overall Configuration) FIG. 1 is an explanatory diagram showing the cooperation between the management device 100 and other devices. Hereinafter, description will be made with reference to this figure. As shown in FIG. 1, the management device 100 according to the embodiment of the present invention is communicably connected to a shopper terminal 200 and a shop terminal 300 via a communication network 400. In FIG. 1, one shopper terminal 200 and one shop terminal 300 are illustrated, but the applicable numbers of the shopper terminals 200 and shop terminals 300 are not limited thereto, and a plurality of shopper terminals 200 and shop terminals 300 may be applicable.
[0012] The management device 100 is composed of, for example, a sales server (server computer) or the like, and is operated by an operator who provides e-commerce services such as an online mall, an online shopping site, an auction site, and a free market site.
[0013] The management device 100 provides information on items sold in the e-commerce service to the shopper terminal 200 and sells the items desired by the shopper. For example, the management device 100 sells items in a plurality of stores (virtual stores), searches for items that match the search conditions set by the shopper, and generates an item list showing the list of the searched items. This item list includes privilege information which is information on the privileges given to the shopper by purchasing each item. The privilege is, for example, electronic money that can be used at the time of settlement of the e-commerce service. The privilege information includes, for example, the reduction rate of the electronic money. The management device 100 stores the generated item list every time an item search is executed by the shopper.
[0014] Note that the privilege is not limited to electronic money, and may be anything that is beneficial to the user, such as points that can be used at the time of settlement or electronic coupons that discount the payment amount.
[0015] In addition, the management device 100 outputs the trend of privilege granting for other competing items that compete with the items being offered by the shop. Specifically, the management device 100 extracts an item list that includes items being offered by the shop from the generated item lists. The management device 100 calculates the ratio of competing items with privileges among the competing items included in the extracted item list. The management device 100 outputs, for example, the time change of the daily ratio within a preset period (e.g., the past week, etc.) to the shop. By viewing the output result output from the management device 100, the shop can know the trend of privilege granting for competing items that compete with the items being offered, and can decide whether to grant privileges to the items being offered.
[0016] The shopper terminal 200 is an information terminal (so-called computer) such as a smartphone, tablet, or PC (Personal Computer), and is a terminal used by a shopper who browses and purchases items sold by a shop in the electronic market. The shopper installs an e-commerce app on the shopper terminal 200, launches the e-commerce app, and uses the e-commerce service.
[0017] The shopper terminal 200 receives an input of search conditions from the shopper, accesses the management device 100 via the communication network 400, and instructs the management device 100 to search for items, etc.
[0018] The shop terminal 300 is an information terminal (so-called computer) such as a smartphone, tablet, or PC (Personal Computer), and is a terminal used by a shop (shop manager) that offers items in the electronic market.
[0019] The store terminal 300 accesses the management device 100 via the communication network 400, manages the items put up for sale by the store, such as adding benefits to the items, editing item information, etc., and displays the output results regarding the trends of benefit conferral for competing items output by the management device 100. Here, examples of the screens displayed on the store terminal 300 are shown in FIGS. 2 and 3. FIG. 2 is an example of a management page 310 for managing the items currently on sale, and FIG. 3 is an example of an output result page 320 for displaying the output results by the management device 100.
[0020] As illustrated in FIG. 2, the management page 310 is a page for individually managing the items currently on sale, and an edit button 31 for editing item information, a benefit setting button 32 for adding benefits to the items, and an acquisition button 33 for acquiring the trends of benefit conferral for competing items are arranged.
[0021] For example, when the edit button 31 is clicked by the store, the page transitions to an edit page for editing item information. The shopper can edit various item information such as the item's image, name, category, price, delivery method, and description on the edit page.
[0022] Also, when the benefit setting button 32 is clicked by the store, the page transitions to a setting page for setting benefits for the item. The store can add benefits to the items currently on sale by setting the presence or absence of benefit conferral, the reduction rate, the target period, etc. on the setting page. Note that the setting page is not limited to transitioning from the management page 310 of an individual item. For example, it may also transition from the my page or the list page of the items currently on sale. In that case, on the setting page, the item to which the benefit is to be added, the reduction rate, and the target period may be set respectively.
[0023] Also, when the acquisition button 33 is clicked by the store, the process transitions to the output result page 320 that displays the trends of privilege grants for competing items. For example, as illustrated in FIG. 3, on the output result page 320, the ratio of privilege grants for competing items of the item "Item A" under investigation is displayed by a line graph on a daily basis.
[0024] Returning to FIG. 1, the communication network 400 can include various types of networks. For example, a wide area network (WAN) such as a local area network (LAN) or the Internet, a telecommunication network such as a public switched telephone network (PSTN), a wireless network, a public switched network, a satellite network, a cellular network, a public land mobile network (PLMN), a metropolitan area network (MAN), a private network, an ad hoc network, an intranet, an optical fiber-based network, etc., or a combination of these or other types of networks.
[0025] (Functional Configuration of the Management Device) Next, the functional configuration of the management device 100 will be described with reference to FIG. 4. The management device 100 includes an item database (DB) 110, a search unit 120, a search result storage unit 130, an extraction unit 140, a calculation unit 150, and an output unit 160.
[0026] The item DB 110 is a database storing information about items traded in the e-commerce service. The item DB 110 includes privilege information which is setting information of privileges assigned to each item. Here, an example of the item DB 110 is shown in FIG. 5. The item DB 110 includes "item ID" which is information uniquely identifying an item, "item name" indicating the name of the item, "shop ID" which is information uniquely identifying the shop offering the item, "category" indicating the category of the item, "price" indicating the price of the item, presence or absence of privilege assignment for the item, reduction rate, "privilege information" indicating the target period, "sales status" indicating the sales status of the item, and other information. Note that although the illustrated item DB 110 is simplified, the actual item DB 110 includes information on all items of all shops. Also, the information included in the item DB 110 is not limited to these, and may include any information such as the color and size of the item, the manufacturer of the item, the listing date, the delivery method, the purchase date when purchased by the shopper, and the like.
[0027] Returning to FIG. 4, the search unit 120 executes a search process based on the search conditions set by the shopper, and generates an item list which is a list of items matching the search conditions. Specifically, the search unit 120 acquires the search conditions from the shopper terminal 200. For example, when a search keyword is input by the input operation of the shopper on the shopper terminal 200, the input search keyword is transmitted to the management device 100. When the search unit 120 receives the search keyword, it searches the item DB 110 based on the search keyword, extracts items matching the search conditions, and generates an item list. Note that the input of the search conditions is not limited to the case of inputting a search keyword, and may be input by selecting attribute information such as the category, size, color, and manufacturer of the item from predetermined options.
[0028] Here, an example of the item list is shown in FIG. 6. The item list includes "Rank" indicating the rank of the items included in the item list, "Item ID" indicating the item ID of the items that match the search conditions, "Item Name" indicating the name of each item, "Benefit Information" indicating the information on the benefits granted to each item, "Price" indicating the price of each item, and "Sales Status" indicating the sales status of the item. The "Rank" is set according to any rules such as, for example, the degree of relevance to the search conditions, the number of clicks on the sales page of the item, the evaluation of the shop that offers the item, the presence or absence of benefits, and the remaining time until the end of the target period for which the benefits are granted. Also, the item list may include the category of the item and other attribute information. The search unit 120 associates the generated item list with a search ID and a search time for uniquely identifying the item list, and stores it in the search result storage unit 130.
[0029] In addition, the search unit 120 provides the generated item list to the shopper terminal 200. Specifically, the search unit 120 generates a list page for displaying the item list on the shopper terminal 200, and displays the generated list page on the display screen of the shopper terminal 200.
[0030] Here, an example of the list page 210 generated by the search unit 120 is shown in FIG. 7. The illustrated example is a display example of the list page 210 generated by the search unit 120 when the search keyword "sneaker" is set. As shown in the figure, on the list page 210, objects 21 representing the outlines of items are arranged side by side based on the ranks set in the item list illustrated in FIG. 6. The object 21 includes, for example, a thumbnail image, price, and the like. Further, when a privilege is granted to an item, the search unit 120 superimposes and arranges a privilege icon 22 for displaying privilege information on the corresponding object 21, and arranges and displays character information 23 indicating the cash value corresponding to the reduced electronic money below the object 21. When any of the objects 21 is clicked by the shopper, the search unit 120 displays the sales page of the corresponding item. Note that when the objects 21 cannot be collectively displayed on the list page 210, the search unit 120 may display all the objects 21 on the list page 210 by scrolling the list page 210 vertically. Note that the sales page is an example of detailed information.
[0031] Returning to FIG. 4, the search result storage unit 130 stores the item list generated by the search unit 120 and stores a search result management table for managing the item list. Here, an example of the search result management table is shown in FIG. 8. As shown in the figure, the search result management table includes a "search ID" for uniquely identifying the item list generated by the search unit 120, a "search date and time" indicating the date and time when the search unit 120 executed the search, a "shopper ID" which is information for uniquely identifying the shopper who instructed the search, and information on "search results" indicating the items included in the item list. In the "search results", the item IDs of the items included in the item list are stored, and when a plurality of items are included, the item IDs are stored in descending order of rank from left to right.
[0032] Returning to FIG. 4, the extraction unit 140 extracts an item list that includes the item to be investigated. Specifically, the extraction unit 140 refers to the search result management table illustrated in FIG. 8 stored in the search result storage unit 130, and extracts an item list that includes the item to be investigated, using the item ID of the item to be investigated as a key. The extraction unit 140 may extract an item list for a preset period such as the past one week or the past one month, or may extract an item list for a period arbitrarily set by the store. Details of the processing of the extraction unit 140 will be described later.
[0033] The calculation unit 150 calculates the ratio of items to which benefits are given for competing items that compete with the item to be investigated. Specifically, the calculation unit 150 derives the granting ratio by dividing the total number of all items included in the item list extracted by the extraction unit 140, excluding the item to be investigated, by the number of items to which benefits are given. Also, when the extraction unit 140 extracts a plurality of item lists, the calculation unit 150 may calculate the granting ratio for each item list and calculate the average of the granting ratios of each item list. Note that the granting ratio may be calculated by dividing the total number of items excluding the duplication of items included in the plurality of extracted item lists by the number of items excluding the duplication of items to which benefits are given. The calculation unit 150 calculates, for example, the granting ratio within the set period on a daily basis.
[0034] The output unit 160 outputs the calculation result calculated by the calculation unit 150. For example, based on the calculation result by the calculation unit 150, the output unit 160 generates an output result page 320 for displaying the time change of the daily granting ratio within the set period on the store terminal 300. The output unit 160 generates, for example, an output result page 320 that represents the daily granting ratio as a line graph, as illustrated in FIG. 3. Note that it is not limited to a line graph, and it may be displayed in any format such as a table format, a bar graph, or a band graph.
[0035] (Physical Configuration of the Management Device) The management device 100 having the functional configuration described above physically includes, as shown in FIG. 9, a CPU (Central Processing Unit) 11 that executes processing according to a program, a RAM (Random Access Memory) 12 that is a volatile memory, a ROM (Read Only Memory) 13 that is a non-volatile memory, a storage unit 14 that stores data, an input unit 15 that receives input of information, a display unit 16 that visualizes and displays information, and a communication unit 17 that transmits and receives information, and these are connected via an internal bus 99.
[0036] The CPU 11 executes various processes by reading a program stored in the storage unit 14 into the RAM 12 and executing it. As the main functions provided by the program, the CPU 11 executes the processes by a search unit 120, an extraction unit 140, a calculation unit 150, and an output unit 160.
[0037] The RAM 12 is used as a work area for the CPU 11. The ROM 13 stores a control program, BIOS (Basic Input Output System), etc. that the CPU 11 executes for the basic operation of the management device 100.
[0038] The storage unit 14 includes a hard disk drive, stores the program executed by the CPU 11, and stores various data used during program execution. The storage unit 14 functions as an item DB 110 and a search result storage unit 130.
[0039] The input unit 15 is a user interface including a keyboard, a mouse, a communication device, etc. The display unit 16 is a display device such as a liquid crystal display or an organic EL (Electro Luminescence) display that visualizes and displays information.
[0040] The communication unit 17 is a network terminal device or a wireless communication device that connects to a network, and a serial interface or a LAN (Local Area Network) interface that connects to them.
[0041] (Item list generation process) Next, the operation of the management device 100 will be described with reference to FIGS. 10 and 11. First, with reference to FIG. 10, a process of generating an item list showing a list of items that match the search conditions set by the shopper will be described. When the shopper operates the shopper terminal 200 to start an e-commerce application pre-installed in the shopper terminal 200 and accesses a search page for searching for items, the management device 100 starts an item list generation process.
[0042] First, the search unit 120 waits for search conditions (step S101). Specifically, when the shopper terminal 200 makes an input of a search keyword or a selection of options regarding the attributes of an item on the search page, the input search query is transmitted to the management device 100.
[0043] When the search unit 120 receives a search query from the shopper terminal 200, it determines that it has acquired the search conditions (step S102; Yes) and proceeds to step S103. On the other hand, when the search unit 120 does not receive a search query from the shopper terminal 200, it determines that it has not acquired the search conditions (step S102; No), returns to step S101, and waits for the search conditions.
[0044] Next, the search unit 120 generates an item list based on the search conditions acquired in step S102 (step S103). Specifically, the search unit 120 searches the item DB 110, extracts items that match the acquired search conditions, and generates an item list exemplified in FIG. 6. When the search unit 120 reads the "target period" of the "privilege information" in the item DB 110 and determines that the current date for executing the search is within the set "target period", it stores the information of the "reduction rate" set in the item DB 110 in the "privilege information" column of the item list.
[0045] Next, the search unit 120 provides the list page 210 to the shopper terminal 200 (step S104). Specifically, based on the item list generated in step S103, as illustrated in FIG. 7, the search unit 120 arranges the objects 21 of the items included in the item list in the display order based on the set rank, and generates a list page 210 in which the privilege icon 22 and the character information 23 are arranged for the items with privileges. The search unit 120 transmits the URL (Uniform Resource Locator) of the generated list page 210 to the shopper terminal 200, and causes the shopper terminal 200 to display the list page 210.
[0046] Next, the search unit 120 saves the item list (step S105). Specifically, the search unit 120 associates the item list generated in step S103 with a search ID and a search date and time for uniquely identifying the item list, and stores it in the search result storage unit 130. Next, the search unit 120 adds a new record to the search result management table illustrated in FIG. 8, stores information in the items of "search ID", "search date and time", "user ID", and "search result", updates the search result management table, and ends the item list generation process.
[0047] (Output process) Next, with reference to FIG. 11, the output process for outputting the trend of privilege granting of items competing with the item to be investigated by the management device 100 will be described.
[0048] The extraction unit 140 waits for an execution instruction for the output process (step S201). Specifically, when the shop operates the shop terminal 300 to access the management page 310 of the item to be investigated illustrated in FIG. 2 and the acquisition button 33 is clicked, the shop terminal 300 transmits an execution instruction together with the item ID of the item.
[0049] Next, when the extraction unit 140 receives an execution instruction for output processing from the shop terminal 300 (step S202; Yes), it proceeds to step S203. On the other hand, when the extraction unit 140 does not receive an execution instruction for output processing from the shop terminal 300 (step S202; No), it returns to step S201 and waits for an execution instruction.
[0050] Next, the extraction unit 140 extracts an item list including the item to be investigated (step S203). Specifically, the extraction unit 140 identifies the item to be investigated based on the item ID included in the execution instruction received in step S202. Next, the extraction unit 140 refers to the search result management table illustrated in FIG. 6, and extracts an item list in which the "search date and time" is within the set period and the item ID to be investigated is included in the "search result", using the item ID of the item to be investigated as a key.
[0051] Next, the calculation unit 150 calculates the ratio of the privileges given to the competing items that compete with the item to be investigated (step S204). Specifically, the calculation unit 150 divides the total number of items excluding the item to be investigated among the items included in the item list extracted in step S203 illustrated in FIG. 6 by the number of items with privileges set in the "privilege information" to derive the privilege granting ratio. Also, when a plurality of item lists with the same search date are extracted, the calculation unit 150 calculates the granting ratio for each item list, calculates the average of the granting ratios of each item list, and calculates the daily granting ratio.
[0052] Next, the output unit 160 outputs the calculation result by the calculation unit 150 (step S205). Specifically, the output unit 160 generates an output result page 320 for displaying the time change of the daily granting ratio on the shop terminal 300 based on the calculation result by the calculation unit 150. For example, as illustrated in FIG. 3, the output unit 160 generates an output result page 320 representing the daily granting ratio as a line graph, transmits the URL of the generated output result page 320 to the shop terminal 300 to display the output result page 320, and ends the process.
[0053] As described above, the management device 100 searches for items that match the search conditions set by the shopper and saves the item list of the searched items. The management device 100 calculates the granting ratio to which benefits are given for competing items that compete with the items currently on sale from the item list that includes the items currently on sale in the shop. The management device 100 outputs the calculated granting ratio to the shop terminal 300. Therefore, the shop can know the trend of benefit granting for competing items and can determine whether to give benefits to the items currently on sale. For example, when the granting ratio of competing items increases, the shop can make a determination such as giving benefits to the items under investigation as well to counteract it.
[0054] (Modification example) In the above embodiment, the output unit 160 has been described as outputting the ratio to which benefits are given for competing items, but it is not limited to this. The output unit 160 may output the ratio for each type of benefit, for example, for each reduction rate of electronic money as illustrated in FIG. 12. In this case, in step S204, the calculation unit 150 may calculate the number of items for each reduction rate of electronic money based on the information regarding the reduction rate stored in the "benefit information" of the item list illustrated in FIG. 6, and calculate the granting ratio for each reduction rate. The output unit 160 may generate an output result page 320a that displays the granting ratio for each reduction rate by a broken line of different types for each reduction rate as illustrated in FIG. 12. Thereby, in addition to determining whether to give a benefit, the shop can know the judgment material for determining the reduction rate to be set. When different benefits such as electronic money, points, and coupons can be given as benefits, the granting ratio for each of electronic money, points, and coupons may be calculated.
[0055] Also, in the above-described embodiment, the output unit 160 has been described as outputting the granting ratio of benefits on a daily basis, but it may output the granting ratio for an arbitrary unit period such as every three days or every week. In this case, in step S203, the extraction unit 140 may classify and extract the item list for each unit period with reference to the "search date and time" in the search result management table illustrated in FIG. 8. Then, the calculation unit 150 may calculate the granting ratio for each unit period classified by the extraction unit 140.
[0056] Also, in the above-described embodiment, the management device 100 may output, instead of or in addition to the granting ratio of benefits for competing items, at least one of a viewing ratio indicating the ratio of items whose sales pages have been viewed among the competing items for which benefits have been granted, and a purchase ratio indicating the ratio of items that have been purchased among the competing items for which benefits have been granted. An example of the output result page 320b when outputting the viewing ratio and the purchase ratio in addition to the granting ratio of benefits for competing items is shown in FIG. 13. As shown in the figure, the granting ratio is displayed as a line graph at the upper part of the output result page 320b, and the viewing ratio and the purchase ratio are displayed as line graphs at the lower part. In this case, the extraction unit 140 may obtain the access log of the sales page of each item included in the item list extracted by the process of step S203, and further store information on whether or not there has been access on the processing target date in the item list. Also, the date and time when each item was purchased is further stored in the item DB 110 illustrated in FIG. 5, and in the process of step S203, the extraction unit 140 may refer to the purchase date and time item in the item DB 110 and store information on whether or not each item included in the extracted item list has been purchased on the processing target date in the item list. Then, in step S204, the calculation unit 150 may calculate the viewing ratio and the purchase ratio of the competing items with reference to the item list including information on whether or not the sales page has been viewed and whether or not each item has been purchased.
[0057] Further, the calculation unit 150 may further calculate the viewing ratio or purchase ratio of competing items included in the item list that do not have a privilege, and the output unit 160 may output output information for comparing the viewing ratio and purchase ratio of competing items with a privilege and competing items without a privilege.
[0058] Note that the management device 100 according to the above embodiment can be realized not by a dedicated device but by using a normal computer. For example, by installing the program for executing any of the above in the computer from a recording medium storing the program, the management device 100 for executing the above processing may be configured. Further, the management device 100 may be configured by a plurality of computers operating in cooperation.
[0059] Also, when the above functions are realized by sharing between the OS (Operating System) and the application or by cooperation between the OS and the application, only the part other than the OS may be stored in the medium.
[0060] It is also possible to superimpose the program on a carrier wave and distribute it via a communication network. For example, the program may be distributed in an application store (App Store) for smartphones, or the program may be posted on a bulletin board (BBS, Bulletin Board System) on the communication network and distributed via the network. Then, these programs may be started and configured to be able to execute the above processing by executing them in the same manner as other application programs under the control of the operating system.
[0061] In addition, the information stored in the memory unit 14 is collectively managed by a cloud server existing on the network, and the management device 100 may access the cloud server as needed to read and write information. In this case, the management device 100 may not include the item DB 110 and the search result storage unit 130. Further, the item list generation process and the output process by the management device 100 may be executed on the cloud based on the information stored in the cloud server.
[0062] Hereinafter, various aspects of the present disclosure will be summarized and described as appendices.
[0063] (Appendix 1) A management device that manages whether to grant privileges to items listed on an e-market from a plurality of shops, a search unit that searches for items that satisfy the search conditions set by each shopper among the listed items and provides a list of the search results together with information on whether privileges are granted to the items included in the list; an extraction unit that extracts a list including an item to be investigated from the provided lists; a calculation unit that calculates the ratio of the items to which privileges are granted among the items included in the extracted list; an output unit that outputs the calculated ratio; A management device comprising:
[0064] (Appendix 2) The extraction unit classifies and extracts the lists for each provided time, the calculation unit calculates the ratio for each classified time, the output unit outputs the time change of the ratio based on the calculation result by the calculation unit, The management device according to Appendix 1.
[0065] (Appendix 3) The calculation unit calculates the ratio for each type of privilege, The management device according to Appendix 1 or 2.
[0066] (Appendix 4) The calculation unit calculates at least one of, instead of or in addition to the ratio, the ratio of items whose detailed information has been viewed among the items to which the privilege has been granted, or the ratio of items that have been purchased among the items to which the privilege has been granted. The management device according to any one of Appendices 1 to 3.
[0067] (Appendix 5) A computer that manages whether to grant a privilege to items offered from multiple stores to an electronic market searching for items that meet the search conditions set by each shopper among the items being offered, and providing a list of the search results together with information on whether the privilege has been granted to the items included in the list; extracting a list that includes the item to be investigated from the provided lists; calculating the ratio of items to which the privilege has been granted among the items included in the extracted list; outputting the calculated ratio; An investigation method for performing the above.
[0068] (Appendix 6) On a computer that manages whether to grant a privilege to items offered from multiple stores to an electronic market searching for items that meet the search conditions set by each shopper among the items being offered, and providing a list of the search results together with information on whether the privilege has been granted to the items included in the list; extracting a list that includes the item to be investigated from the provided lists; calculating the ratio of items to which the privilege has been granted among the items included in the extracted list; outputting the calculated ratio; A program for causing the above to be executed.
[0069] The present disclosure can be implemented in various embodiments and variations without departing from the broad spirit and scope of the present disclosure. Also, the above-described embodiments are for explaining this disclosure and do not limit the scope of the present disclosure. That is, the scope of the present disclosure is indicated by the claims rather than the embodiments. And various modifications made within the scope of the claims and within the scope of the meaning of the disclosure equivalent thereto are considered to be within the scope of this disclosure.
Industrial Applicability
[0070] The present invention can be suitably adopted for a management device, an investigation method, and a program capable of investigating the trend of awarding privileges to items that compete with items offered by a shop.
Explanation of Signs
[0071] 100 Management device, 200 Shopper terminal, 300 Shop terminal, 400 Communication network, 110 Item DB, 120 Search section, 130 Search result storage section, 140 Extraction section 140 Calculation section, 160 Output section, 170 Modification section, 180 Output section, 210 List page, 310 Management page, 320, 320a, 320b Output result page, 21 Object, 22 Privilege icon, 23 Character information, 31 Edit button, 32 Privilege setting button, 33 Acquisition button, 11 CPU, 12 RAM, 13 ROM, 14 Storage section, 15 Input section, 16 Display section, 17 Communication section, 99 Internal bus
Claims
1. A management device for managing whether to grant privileges to items offered from multiple stores to an electronic marketplace, comprising: a search unit that searches for items that meet the search conditions set by each shopper among the offered items, and provides a list of the search results together with information on whether privileges are granted to the items included in the list; an extraction unit that extracts a list including items to be investigated from the provided list; a calculation unit that calculates the ratio of items to which privileges were granted among the items included in the extracted list; an output unit that outputs the calculated ratio; A management device comprising the above.
2. The extraction unit classifies and extracts the list for each provided time period, the calculation unit calculates the ratio for each classified time period, and the output unit outputs the time variation of the ratio based on the calculation result by the calculation unit. The management device according to Claim 1.
3. The calculation unit calculates the ratio for each type of privilege. The management device according to Claim 1 or 2.
4. The calculation unit calculates, instead of or in addition to the ratio, at least either the ratio of items for which detailed information has been viewed among the items to which the privilege was granted, or the ratio of items that were purchased among the items to which the privilege was granted. The management device according to Claim 1 or 2.
5. A computer for managing whether to grant privileges to items offered from multiple stores to an electronic marketplace, the computer executing: a step of searching for items that meet the search conditions set by each shopper among the offered items, and providing a list of the search results together with information on whether privileges are granted to the items included in the list; a step of extracting a list including items to be investigated from the provided list; a step of calculating the ratio of items to which privileges were granted among the items included in the extracted list; a step of outputting the calculated ratio. An investigation method.
6. In a computer for managing whether to grant privileges to items offered from multiple stores to an electronic marketplace, Among the items that have been produced, search for items that meet the search conditions set by each shopper, and provide a list of the search results together with information on whether or not benefits are attached to the items included in the list; Among the lists that have been provided, extract the list that includes the item to be investigated; Among the items included in the extracted list, calculate the ratio of the items to which benefits have been attached; Output the calculated ratio; A program that causes the above to be executed.
Citation Information
Patent Citations
System and method for measuring effect of sales promotion campaign, and register
JP2005128853A
Point return rate output device, point return rate output method, and point return rate output program
JP2017059059A
Computer program, terminal, and server
JP2024134379A
Sales promotion method, sales promotion system and program
JP2003187140A