Presentation method, apparatus, device, and storage medium

Abstract

An embodiment of the present disclosure discloses a display method, an apparatus, a device and a storage medium, the method including: displaying a multimedia stream playback interface, the multimedia stream playback interface including a first multimedia content, the multimedia stream including the first multimedia content and a second multimedia content, and in response to determining that a predetermined multimedia content switching operation on the multimedia stream playback page is detected, switching the first multimedia content of the multimedia stream playback interface to the second multimedia content, where the second multimedia content or the first multimedia content includes information of a preset theme and a preset control related to the preset theme, and the preset control is configured to post a target content related to the preset theme.

Description

Technical Field

[0001] (Related Application) This application was filed with the China National Intellectual Property Administration on September 8, 2021, claiming the priority of a Chinese patent application with application number 202111051679.3, and all of its contents are incorporated herein by reference. (Technical Field) Embodiments of the present disclosure relate to the field of computer technology, for example, to display methods, devices, apparatuses, and storage media.

Background Art

[0002] With the rapid development of Internet technology, various applications have emerged, providing users with increasingly rich interaction methods and interaction experiences.

[0003] In some application platforms, users may be permitted to post various forms of multimedia resources such as images, audio, or video so that other users can view them. Users can not only post multimedia resources but also view the multimedia resources posted by other users. Users who are accustomed to viewing multimedia resources may neglect to post multimedia resources, which affects the richness of the multimedia resources on the application platform and the interactivity of users.

Summary of the Invention

[0004] Embodiments of the present disclosure provide a display method, device, storage media, and apparatus that can improve the display solution of multimedia content in related technologies.

[0005] In a first aspect, embodiments of the present disclosure provide a display method, displaying a multimedia stream playback interface, wherein the multimedia stream playback interface includes first multimedia content, and the multimedia stream includes the first multimedia content and second multimedia content; when a switching operation of predetermined multimedia content for the multimedia stream playback page is detected, switching the first multimedia content of the multimedia stream playback interface to the second multimedia content; wherein the second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme, and the preset controls are set to post target content related to the preset theme.

[0006] In a second aspect, embodiments of the present disclosure provide a display device, an interface display module configured to display a multimedia stream playback interface, wherein the multimedia stream playback interface includes first multimedia content, and the multimedia stream includes the first multimedia content and second multimedia content; a content switching module configured to switch the first multimedia content of the multimedia stream playback interface to the second multimedia content when a switching operation of predetermined multimedia content for the multimedia stream playback page is detected; Here, the second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme, and the preset controls are set to post target content related to the preset theme.

[0007] In a third aspect, an embodiment of the present disclosure provides an electronic device, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the computer program, the display method provided by the embodiment of the present disclosure is realized.

[0008] In a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium storing a computer program, and when the program is executed by a processor, the display method provided by the embodiment of the present disclosure is realized.

Brief Description of the Drawings

[0009]

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Embodiments for Carrying Out the Invention

[0010] It should be understood that the multiple steps described in the method embodiments of the present disclosure may be executed in a different order and / or in parallel. Furthermore, method embodiments may add steps and / or omit the steps shown. The scope of the present disclosure is not particularly limited in this regard.

[0011] The term "including" and its variations used herein are open-ended, that is, it means "including but not limited to". The term "based on" means "based at least in part on". The term "an embodiment" means "at least one embodiment", the term "another embodiment" means "at least one other embodiment", and the term "some embodiments" means "at least some embodiments". Related definitions of other terms are shown in the following description.

[0012] It should be noted that concepts such as "first", "second", etc. mentioned in the present disclosure are used to distinguish different devices, modules or units, and are not used to define the order or interdependence of the functions executed by these devices, modules or units.

[0013] It should be noted that the modifications of "one" and "a plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that it should be understood as "one or a plurality" unless otherwise explicitly stated in the context.

[0014] The names of messages or information that interact between multiple devices in the embodiments of the present disclosure are used only for illustrative purposes and are not intended to limit the scope of these messages or information.

[0015] In the following multiple embodiments, exemplary features and examples are provided simultaneously in each embodiment, and multiple exemplary solutions can be formed by combining the multiple features described in the embodiments. Each numbered embodiment should not be regarded as only one technical solution.

[0016] FIG. 1 is a schematic flowchart of a display method provided by an embodiment of the present disclosure. The method is executed by a display device, which can be implemented by software and / or hardware and can generally be integrated into an electronic device. As shown in FIG. 1, the method includes the following steps.

[0017] Step 101: Display a multimedia stream playback interface, where the multimedia stream playback interface includes first multimedia content, and the multimedia stream includes first multimedia content and second multimedia content.

[0018] In an embodiment of the present disclosure, the multimedia stream playback interface is a page in a preset application. The preset application provides a multimedia stream playback function and is installed on an electronic device such as a mobile phone, a tablet computer, or a computer. A user may register an account and log in to the preset application. The multimedia stream may include image content, audio content, video content, etc., and is played on the multimedia stream playback page. Generally, continuous playback of multiple multimedia contents can be realized under the operation of the user. The multimedia content includes images, audio, or video, etc., and may generally be expressed as works such as animations, songs, or short videos. The user uploads the work to be posted to the server corresponding to the preset application, and the server sends it to the preset application used by other users for display. Taking a specific application scenario as an example, if the preset application includes a short video application and the multimedia resources include short videos, the short video application is used to play the short videos posted by the user. The video author uploads the short video work taken by himself / herself to the short video platform, and the short video platform sends the short video work to the short video application used by other users for playback. Other users can view the short video work posted by the video author on the multimedia stream playback page.

[0019] One or more multimedia stream playback pages may be set in the preset application, and the sources of the multimedia content played on different multimedia stream playback pages may be different. For example, in a short video application, a video recommendation page and a friend page may be included. Here, the multimedia content played on the video recommendation page may come from the multimedia content posted by any user of the preset application, and the multimedia content played on the friend page may come from the multimedia resources posted by the users who currently have a friendship relationship with the user. The multimedia stream playback pages according to the embodiments of the present disclosure may include all the multimedia stream playback pages in the preset application, or may include any one or more predetermined multimedia stream playback pages in the preset application.

[0020] Exemplarily, the first multimedia content can be understood as the currently playing multimedia content in the multimedia stream playback interface, and the second multimedia content can be understood as the playable multimedia content other than the first multimedia content in the multimedia stream.

[0021] Step 102, when a switching operation of a predetermined multimedia content for the multimedia stream playback page is detected, switch the first multimedia content of the multimedia stream playback interface to the second multimedia content, where the second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme, and the preset control is set to post target content related to the preset theme.

[0022] In an embodiment of the present disclosure, the multimedia content being played in the multimedia stream playback interface may include preset theme information and preset controls related to the preset theme. The preset theme can be understood as a theme for which content submission is currently recommended to the user. By displaying the preset theme information, the user is encouraged to submit multimedia content related to the theme. The preset control can be understood as an operation entry for submitting target content related to the preset theme. Together with the display of the preset control, it can further reduce the difficulty for the user to submit content, improve the user's enthusiasm for submitting new content, and further increase the probability of the user submitting new content. The target content can be understood as content related to the preset theme that the current user intends to submit.

[0023] In an embodiment of the present disclosure, there is no limitation on the specific expression forms of the preset theme information and the preset controls. Exemplarily, the preset theme information may be displayed in forms such as text, images, or videos. Taking one specific theme as an example, assuming the preset theme is "student days", the multimedia content may include text such as "Let's share ourselves in student days", images such as graduation photos, videos of students' military training, etc. The content for displaying the preset theme may include content provided by the preset application platform, content submitted by other users other than the current user in the preset application, content related to the current user, etc., and is not specifically limited.

[0024] Exemplarily, preset conditions may be set for the information of the preset theme and the appearance timing of the preset control. When the preset conditions are met, multimedia content including the preset theme and the preset control can be played on the multimedia stream playback interface. For example, the preset conditions may be associated with the current user, and the preset theme and the preset control may be displayed to the current user at a more appropriate timing. The preset conditions may be set according to actual requirements. Generally, factors such as whether the user is a new user of the preset application, the latest multimedia content posting time of the user, the recent multimedia resource posting frequency of the user, and the number of times the preset theme has been displayed to the user may be considered.

[0025] For example, the preset conditions include at least one of the following: the current user has not posted multimedia content within the recent first preset duration; the number of multimedia contents cumulatively posted by the current user within the recent second preset duration is less than the threshold value of the preset number; multimedia content including the preset theme and the preset control has not been played to the current user within the recent third preset duration; the cumulative number of times of multimedia content including the preset theme and the preset control played to the current user within the recent fourth preset duration is less than the preset number threshold; a plurality of multimedia contents in a predetermined multimedia stream queue corresponding to the multimedia stream playback page have already been displayed to the current user. In this way, by reasonably setting the preset presentation conditions, the presentation effect can be ensured. In order to determine the presentation timing more accurately, the preset presentation conditions can be set by combining two or more of the above conditions.

[0026] The first preset duration, the second preset duration, the third preset duration, and the fourth preset duration can be set according to actual requirements, and the multiple preset durations may be the same or different. For example, the first preset duration may be one month. If the current user has not posted multimedia content within the last month, the preset conditions are met. The threshold of the number of presets can be set according to the second preset duration. For example, the second preset duration may be two months, and the threshold of the number of presets may be three. If the number of multimedia contents posted by the current user within the last two months is less than three, the preset conditions are met.

[0027] Exemplarily, on a multimedia stream playback page, there is generally a corresponding multimedia stream queue, and the preset application is sequentially played according to the arrangement order of the multimedia contents in the multimedia stream queue. A predetermined multimedia stream queue may be determined according to a corresponding recommended algorithm, updated in real time, updated periodically, or updated when an event is triggered. For multiple multimedia contents in a predetermined multimedia stream queue, if the current user has already viewed them, it is not possible to push the multimedia contents that the user has not viewed from the current multimedia stream playback page, and the user may be prompted to post multimedia contents by themselves, which can enrich the functions of the preset application and improve the user experience. For example, on a friends page, if the number of users (abbreviated as friend users) who have a friendship relationship with the current user is small, or the number of short videos recently posted by friend users is small, the current user may view the short videos that they have not viewed within a short period of time, and there may be no short videos that the user has not viewed when entering the friends page. At this time, it is considered to meet the preset conditions.

[0028] Exemplarily, the information of the preset theme and the preset control related to the preset theme may be included in the first multimedia content. In this case, the first multimedia content may be the first multimedia content played when entering the multimedia stream playback page. In other words, before entering the multimedia stream playback page or before the first multimedia content is played after entering the multimedia stream playback page, if it is determined that the setting conditions are met, the information of the preset theme and the preset control are displayed to the current user by playing the first multimedia content. When the current user intends to post target content related to the preset theme, it can be posted via the preset control. When the current user wishes to continue browsing the multimedia content, an operation to switch a predetermined multimedia content on the multimedia stream playback page is input, and the first multimedia content played on the multimedia stream playback interface can be switched to the second multimedia content. Here, the specific form and input method of the operation to switch the predetermined multimedia content are not limited. For example, it may be an upward slide operation acting on the multimedia stream playback page.

[0029] Exemplarily, the information of the preset theme and the preset control related to the preset theme may be included in the second multimedia content. In this case, the first multimedia content may be any multimedia content played after entering the multimedia stream playback page. When a switching operation of a predetermined multimedia content for the multimedia stream playback page is detected and it is determined that the setting conditions are met, the switching of the first multimedia content on the multimedia stream playback interface may be the second multimedia content including the preset theme and the preset control.

[0030] In the display method provided by the embodiments of the present disclosure, a multimedia stream playback interface is displayed. The multimedia stream playback interface includes first multimedia content. The multimedia stream includes first multimedia content and second multimedia content. When a switching operation of a predetermined multimedia content for the multimedia stream playback page is detected, the first multimedia content in the multimedia stream playback interface is switched to the second multimedia content. Here, the second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme. The preset control is set to post target content related to the preset theme. By adopting the above technical solution, the multimedia content in the multimedia stream playback interface includes preset theme information and controls related to the preset theme. During the process of the user viewing the multimedia content in the multimedia stream playback interface, the preset theme and the corresponding controls play a role in prompting the user to post content related to the preset theme, assisting the user in determining the theme of the posted content, reducing the difficulty of content posting, increasing the enthusiasm of the user to post new content, further increasing the probability of the user posting new content, enriching the multimedia content in the application platform, enhancing user activity, improving the traffic efficiency of the application, and ultimately increasing the utilization rate of related resources such as the corresponding platform or server.

[0031] In some embodiments, when the second multimedia content includes preset theme information and preset controls related to the preset theme, the second multimedia content includes at least one predetermined multimedia resource related to the preset theme, or when the first multimedia content includes preset theme information and preset controls related to the preset theme, the first multimedia content includes at least one predetermined multimedia resource related to the preset theme. During the process of a user browsing the multimedia content played on the multimedia stream playback interface, play the predetermined multimedia resource related to the preset theme, use the predetermined multimedia resource to provide intuitive reference information to the current user, thereby reducing the difficulty of the current user's multimedia content submission, and increasing the probability of the user submitting multimedia content after browsing the second multimedia content. Hereinafter, the second multimedia content will be taken as an example for description, and the related solutions can also be applied to the first multimedia content.

[0032] In some embodiments, the preset control is set to post target content based on the predetermined multimedia resource. The predetermined multimedia resource is not only used as reference information, but can also be directly applied to the submission of new content through the preset control, further reducing the submission cost of new content.

[0033] In some embodiments, the predetermined multimedia resource may include a multimedia resource that performs a similar function, or a multimedia resource that has a relationship with the current user. The specific relationship is not limited. For example, it may include a multimedia resource created or being created by the current user and stored in a preset application but not yet posted, such as a multimedia resource stored in a draft box. It may also include a multimedia material that can be directly posted as a multimedia resource stored in an electronic device by the current user, such as a video file. It may also include multimedia content browsed or posted by the current user in a preset application, etc.

[0034] In some embodiments, the predetermined multimedia resource may include at least one preset template related to the preset theme and / or a multimedia resource generated by the at least one preset template. The preset template includes information on the generation method of the multimedia resource. Here, the preset template matches the preset theme. By playing the predetermined multimedia resource, the current user can more intuitively view the preset template or the effect of the multimedia resource generated by the preset template, which is convenient for the user to post target content using the preset template, improves the content posting efficiency, and at the same time, the posted content can be adapted to the preset theme.

[0035] Exemplarily, in order to improve the quality of the submitted multimedia content and have more users view it, when a user creates multimedia content, several processes may be performed. The process may be complex. If the user performs all of them manually, more effort is required, and the difficulty of submitting multimedia content increases. Therefore, a preset template can be provided to the user. The preset template includes generation method information, and the user can directly use the preset template and the customized multimedia materials prepared by himself / herself to generate multimedia content that matches the effect of the preset template.

[0036] Exemplarily, when the predetermined multimedia resource includes a plurality of preset templates related to the preset theme, and the plurality of preset templates correspond to different types, multimedia content can be generated by the plurality of preset templates. When the predetermined multimedia resource includes multimedia resources generated by a plurality of preset templates, and the plurality of preset templates correspond to different types, multimedia content can be generated by the plurality of preset templates. For example, when the plurality of preset templates include a preset shooting template and a preset editing template, the target content can be generated by using these two templates simultaneously.

[0037] In some embodiments, the preset template includes a preset shooting template, and the generation method information corresponding to the preset shooting template includes image processing information and / or sound effect processing information related to the multimedia material shooting process. Here, image processing includes, for example, adding a beauty effect, adding a sticker, or style processing (such as anime style, sketch style, or oil painting style, etc.), and sound effect processing includes, for example, adding BGM or adjusting narrator voice effects, and the corresponding information includes, for example, the algorithms or materials necessary for the realization of the corresponding processing. Also, the image processing information and the sound effect processing information may exist simultaneously. For example, a preset shooting template created for a certain theme (such as the Olympic theme) may include an Olympic theme song, etc.

[0038] In some embodiments, the preset template includes a preset editing template, and the generation method information corresponding to the preset editing template includes the editing method information of the multimedia material. It can be understood that the preset application has an editing function, and the editing function is a function of obtaining multimedia resources such as an edited video by performing processing operations such as selecting, editing, splicing, or arranging multimedia materials. The editing template is used to obtain multimedia resources such as an edited video by editing the multimedia material, and the editing template may include editing method information. The editing template is used to instruct to edit the multimedia material to be edited into multimedia resources according to the editing method in the editing template, that is, the edited video obtained by editing with the editing template is consistent with the editing method included in the editing template, and the editing effect can be achieved. Here, the multimedia material may include, for example, images, videos, or audios, etc.

[0039] When a predetermined multimedia resource generated by a preset shooting template or a preset editing template is played on a multimedia stream playback page, the predetermined multimedia resource is regarded as a sample of the shooting template or the editing template, enabling the user to more intuitively view the shooting effect or the editing effect, stimulating the current user's creation inspiration, enhancing the enthusiasm for creation, helping to generate and post the same multimedia resource by the preset shooting template or the preset editing template, and further enriching the multimedia content in the preset application.

[0040] In some embodiments, when the predetermined multimedia resource includes a multimedia resource related to the current user, the preset control is set to post target content based on the multimedia resource related to the current user. The user can directly utilize the predetermined multimedia resource by the preset control to post the resource, reducing the difficulty of creation and improving the posting efficiency.

[0041] For example, the multimedia resource related to the current user may include the multimedia resource identified by the current user in the preset identifier method. The preset identifier method includes, for example, the trigger of the like control, the trigger of the favorite control, or the addition to the draft box. That is, the predetermined multimedia resource may include the multimedia resource that the user likes, favorites, or saves in the draft box. Also, the predetermined multimedia resource may include the multimedia resource historically posted by the user. Exemplarily, the user may post the predetermined multimedia resource as the target content to be posted, or may post the target content to be posted obtained by further editing based on the predetermined multimedia resource.

[0042] Exemplarily, the predetermined multimedia resource may be multimedia content posted during a historical period corresponding to the current time (for example, within the same date as the current date of the previous year). At this time, the preset control may repost the multimedia content, or after adding the multimedia materials of this time (for example, this year) to the basis of the multimedia content, obtain the target content and post it.

[0043] In some embodiments, when the predetermined multimedia resource includes at least one preset template related to the preset theme and / or a multimedia resource generated by the at least one preset template, the preset control is set to post the target content based on the at least one preset template. With the preset control, it is possible to easily adopt the preset template to generate multimedia content to be posted, and further improve the posting efficiency of the multimedia content.

[0044] In some embodiments, the preset control is set to post the target content using the multimedia resource generated by the at least one preset template. With the preset control, it is possible to easily post the multimedia content using the multimedia resource generated by at least one preset template, and further improve the posting efficiency of the multimedia content.

[0045] In some embodiments, the number of the predetermined multimedia resources is plural. Thereby, more choices can be provided to the user, and the flexibility of content submission can be improved. For example, some or all of the plurality of predetermined multimedia resources may correspond to the same preset theme, or each predetermined multimedia resource may correspond to a different preset theme. When the predetermined multimedia resources include multimedia resources generated by a preset template, some or all of the plurality of predetermined multimedia resources may correspond to the same preset template, or each predetermined multimedia resource may correspond to a different preset template.

[0046] In some embodiments, when the second multimedia content or the first multimedia content is played on the multimedia stream playback page, it includes sequentially playing a plurality of predetermined multimedia resources on the multimedia stream playback page. Thereby, a plurality of predetermined multimedia resources can be continuously pushed to the user automatically, and the user can view richer predetermined multimedia resources. Here, for the situation where a plurality of predetermined multimedia resources correspond to the same preset template, a plurality of samples have the effect of viewing the preset template more completely, and it can be more accurately determined whether the current user uses the preset template. For the situation where a plurality of predetermined multimedia resources correspond to a plurality of preset templates, there is an effect of sequentially viewing different preset templates, which facilitates the current user to select a preset template that can satisfy.

[0047] In some embodiments, when the second multimedia content or the first multimedia content is played on the multimedia stream playback page, it includes displaying a plurality of predetermined multimedia resources at a plurality of playback positions in the multimedia stream playback page. Thereby, a plurality of predetermined multimedia resources can be pushed to the user at one time, and the user can quickly browse richer predetermined multimedia resources. The specific number of playback positions is not limited. Generally, one predetermined multimedia resource is played at one playback position. The distribution method of the playback positions is also not limited and can be set according to the number of playback positions. For example, when the number of playback positions is four, a distribution method like a "field" shape can be designed on the multimedia stream playback page. Here, for the situation where a plurality of predetermined multimedia resources correspond to the same preset template, there is an effect that the preset template can be browsed more comprehensively and collectively through a plurality of samples, and it is possible to more accurately determine whether the current user applies the preset template. For the situation where a plurality of predetermined multimedia resources correspond to a plurality of preset templates, there is an effect of browsing different preset templates collectively, and the current user can quickly select a satisfactory preset template. For example, the number of preset controls may be plural, and the specific number may coincide with the number of playback positions.

[0048] In some embodiments, after displaying the preset control, it further includes displaying a submission process page based on the preset theme, and the submission process page includes a material selection page, a shooting page or a submission page. Here, the submission process page includes the pages related to the multimedia content submission process, generally including at least one of a material selection page, a shooting page and a submission page, and may also include other pages.

[0049] In some embodiments, when the submission process page includes a material selection page, in response to a trigger operation of the preset control, enter a multimedia material acquisition page, acquire multimedia materials based on the multimedia material acquisition page, and further include generating target content to be submitted by using the preset editing template and the multimedia materials. By triggering the preset control, the user can easily enter the multimedia material acquisition page, and the page can acquire multimedia materials locally stored in the electronic device (such as images stored in an album, videos, etc., and audio stored in other file folders), edit the multimedia materials acquired by the preset editing template, generate the target content to be submitted, and improve the generation efficiency and submission efficiency of multimedia content.

[0050] In some embodiments, when the submission process page includes a shooting page, in response to a trigger operation of the preset control, enter the shooting page, acquire the shooting page image, and further include generating target content to be submitted by using the preset shooting template and the image. By triggering the preset control, the user can easily enter the shooting page, and the page can load materials related to the preset shooting template, such as stickers, etc., facilitate the user to preview the shooting effect in real time on the shooting page, process the image acquired in real time by the preset shooting template, generate the target content to be submitted, and improve the generation efficiency and submission efficiency of multimedia content.

[0051] In some embodiments, when the submission process page includes a submission page, in response to a trigger operation on the preset control, enter the submission page, and further include generating target content to be submitted by the multimedia resources related to the current user and / or the preset template. By triggering the preset control, the user can easily enter the submission page, quickly generate and submit the target content to be submitted by the multimedia resources related to the current user and / or the preset template, and further improve the submission efficiency.

[0052] FIG. 2 is a schematic flowchart of another display method provided by an embodiment of the present disclosure. The embodiments of the present disclosure are improved based on a plurality of exemplary solutions in the above embodiments, and the method includes the following steps.

[0053] Step 201, display a multimedia stream playback interface, where the multimedia stream playback interface includes first multimedia content.

[0054] Exemplarily, assume that the multimedia stream playback interface is a video recommendation page in a short video application. The first multimedia content is any short video on the video recommendation page.

[0055] FIG. 3 is an interaction schematic diagram of the display method provided by an embodiment of the present disclosure. For example, as shown in FIG. 3, play a short video including Pierrot on the video recommendation page.

[0056] Step 202: When a switching operation of a predetermined multimedia content for the multimedia stream playback page is detected, switch the first multimedia content of the multimedia stream playback interface to the second multimedia content, where the second multimedia content includes a predetermined multimedia resource related to the preset theme and a preset control related to the preset theme, and the predetermined multimedia resource includes a multimedia resource generated by a preset shooting template.

[0057] Exemplarily, when a switching operation of a predetermined multimedia content for the multimedia stream playback page is detected, it is determined whether the preset conditions are met. The preset conditions are, for example, that the current user does not post multimedia content within the most recent first preset duration, and multimedia content including the preset theme and the preset control is not played for the current user within the most recent third preset duration. If the preset conditions are met, switch the first multimedia content of the multimedia stream playback interface to the second multimedia content. If the preset conditions are not met, switch the first multimedia content of the multimedia stream playback interface to a third multimedia content different from the second multimedia content.

[0058] As shown in FIG. 3, the switching operation of the predetermined multimedia content may be an upward slide operation. If the preset conditions are met, it is switched to the playback of the second multimedia content. The second multimedia content includes the first multimedia resource 301 generated by a preset shooting template related to the dynamically played preset theme, and also includes a shooting control 302 (preset control). The user can view the shooting effect of the preset shooting template on the video recommendation page.

[0059] Step 203: Enter the shooting page in response to a trigger operation of the preset control.

[0060] Exemplarily, during the process of a user browsing the first multimedia resource 301, if the user is interested in the shooting effect and wants to shoot a short video with a similar effect, the shooting control 302 is triggered by clicking or the like to enter the shooting page.

[0061] Step 204: Obtain an image based on the shooting page, and generate target content to be posted according to the preset shooting template and the image.

[0062] Exemplarily, after shooting a video screen based on the shooting page and generating a short video to be posted according to the preset shooting template and the shot video screen, the user triggers the post button, that is, completes the posting of a new short video.

[0063] In the display method provided by the embodiments of the present disclosure, during the process of a user browsing multimedia content in the multimedia stream playback interface, the multimedia resources and preset controls generated by the preset shooting template among the multimedia content are played. The multimedia resources and preset controls serve to present content related to the preset theme expressed by the preset shooting template to the user. By triggering the preset control, the user can quickly enter the shooting page and quickly generate multimedia content to be posted based on the real-time captured screen and the preset shooting template, effectively reducing the difficulty of content posting, enhancing the user's enthusiasm for posting new content, enriching the multimedia content in the application platform, increasing user activity, improving the traffic efficiency of the application, and improving the utilization rate of relevant resources of the corresponding platform or server.

[0064] Figure 4 is a schematic flowchart of another display method provided by an embodiment of the present disclosure. The embodiment of the present disclosure is improved based on a plurality of exemplary solutions of the above embodiment, and the method includes the following steps.

[0065] Step 401, display a multimedia stream playback interface, where the multimedia stream playback interface includes first multimedia content.

[0066] Exemplarily, assume that the multimedia stream playback interface is a friend page in a short video application. The first multimedia content is any short video in the friend page.

[0067] Figure 5 is an interaction schematic diagram of another display method provided by an embodiment of the present disclosure. For example, as shown in Figure 5, it is a short video taken by a user's friend on a video recommendation page.

[0068] Step 402, when a switching operation of a predetermined multimedia content for the multimedia stream playback page is detected, switch the first multimedia content of the multimedia stream playback interface to second multimedia content, where the second multimedia content includes predetermined multimedia resources related to a preset theme and preset controls related to the preset theme, and the predetermined multimedia resources include multimedia resources generated by a preset editing template.

[0069] Exemplarily, when a switching operation of a predetermined multimedia content for a multimedia stream playback page is detected, it is determined whether preset conditions are satisfied. The preset conditions are, for example, that a plurality of multimedia contents in a predetermined multimedia stream queue corresponding to the multimedia stream playback page have already been displayed to the current user, and the current user has not posted multimedia content within the most recent first preset duration. When the preset conditions are satisfied, the first multimedia content of the multimedia stream playback interface is switched to the second multimedia content. When the preset conditions are not satisfied, the first multimedia content of the multimedia stream playback interface is switched to the third multimedia content, and the third multimedia content is the multimedia content that has already been displayed to the current user.

[0070] As shown in FIG. 5, the switching operation of the predetermined multimedia content may be an upward slide operation. If the short video recently posted by the user's friend has already been viewed by the current user and the current user has not posted new content for a long time, the playback is switched to the second multimedia content. The second multimedia content includes a plurality of second multimedia resources 501 generated by a preset editing template related to a dynamically played preset theme, and also includes a plurality of editing controls 502 (preset controls). The user can view the shooting effects of different preset editing templates on the friend page, which is convenient for quickly selecting a favorite editing template to create a short video.

[0071] Step 403: Enter the multimedia material acquisition page in response to the trigger operation of the preset control.

[0072] Exemplarily, during the process of a user viewing a plurality of second multimedia resources 501, if the user is interested in a certain editing effect and wants to edit a short video with a similar effect, a certain editing control 502 is triggered by clicking or the like to enter a multimedia material acquisition page, for example, a photo or video selection page of an album.

[0073] Step 404: Obtain multimedia materials based on the multimedia material acquisition page, and generate target content to be submitted by the preset editing template and the multimedia materials.

[0074] Exemplarily, directly select materials such as local photos or videos from the media material acquisition page, generate a short video to be submitted by the selected preset editing template and the selected materials, and then the user can trigger the submission button to complete the submission of the new short video.

[0075] Note that after triggering the preset control, enter the shooting page, and generate target content to be submitted by the current shooting image and the preset editing template.

[0076] In the display method provided by the embodiments of the present disclosure, during the process of a user browsing multimedia content in a multimedia stream playback interface, multimedia resources and preset controls generated by a preset editing template among the multimedia content are played. The multimedia resources and preset controls serve to present content related to the preset theme expressed by the preset editing template to the user. By triggering the preset control, the user can quickly enter a multimedia material acquisition page, and based on the selected multimedia materials and the preset editing template, quickly generate the multimedia content to be posted, effectively reducing the difficulty of content posting, enhancing the user's enthusiasm for posting new content, enriching the multimedia content in the application platform, increasing user activity, improving the traffic efficiency of the application, and ultimately improving the utilization rate of related resources such as the corresponding platform or server.

[0077] FIG. 6 is a schematic flowchart of yet another display method provided by the embodiments of the present disclosure. The embodiments of the present disclosure are improvements based on multiple exemplary solutions of the above embodiments, and the method includes the following steps.

[0078] Step 601, display a multimedia stream playback interface, where the multimedia stream playback interface includes first multimedia content.

[0079] Exemplarily, the multimedia stream playback interface is a video recommendation page in a short video application. The first multimedia content is any short video in the video recommendation page.

[0080] FIG. 7 is an interaction schematic diagram of another display method provided by the embodiments of the present disclosure. For example, as shown in FIG. 7, play a short video including a clown on the video recommendation page.

[0081] Step 602, when a switching operation of a predetermined multimedia content for the multimedia stream playback page is detected, switch the first multimedia content of the multimedia stream playback interface to the second multimedia content, where the second multimedia content includes a predetermined multimedia resource related to the preset theme and a preset control related to the preset theme, and the predetermined multimedia resource includes a multimedia resource currently having a relationship with the user.

[0082] As shown in FIG. 7, the switching operation of the predetermined multimedia content may be an upward slide operation, and switch to the playback of the second multimedia content. The second multimedia content includes a third multimedia resource 701 currently having a relationship with the user related to the preset theme, and a preset control 702. Exemplarily, the third multimedia resource includes video content or music that the current user has liked or collected.

[0083] Step 603, enter the posting page in response to the trigger operation of the preset control.

[0084] As shown in FIG. 7, the user selects "To Post" as the content to be posted for the third multimedia resource and enters the posting page. The user may further edit based on the third multimedia resource and select "To Edit".

[0085] Step 604, generate the target content to be posted based on the multimedia resource related to the current user.

[0086] Exemplarily, when the user selects "To Post", the preset application directly generates the target content to be posted based on the third multimedia resource, displays it on the posting page, and after the user clicks the posting button, the target content can be posted.

[0087] In the display method provided by the embodiments of the present disclosure, during the process of a user browsing multimedia content in a multimedia stream playback interface, the multimedia resources and preset controls related to the current user among the multimedia content are played. The multimedia resources and preset controls play a role in prompting the user to post content based on the displayed multimedia resources. By triggering the preset controls, the user can quickly enter the posting page, effectively reduce the difficulty of content posting, improve the convenience of posting operations, enrich the multimedia content in the application platform, increase user activities, improve the traffic efficiency of the application, and ultimately improve the utilization rate of related resources such as the corresponding platform or server.

[0088] FIG. 8 is a structural block diagram of a display device provided by an embodiment of the present disclosure. The device can be implemented by software and / or hardware, and is generally integrated into an electronic device to display multimedia content by executing the display method. As shown in FIG. 8, the device includes an interface display module 801 configured to display a multimedia stream playback interface, where the multimedia stream playback interface includes first multimedia content, and the multimedia stream is set to include first multimedia content and second multimedia content; and a content switching module 802 configured to switch the first multimedia content of the multimedia stream playback interface to the second multimedia content when a switching operation of a predetermined multimedia content for the multimedia stream playback page is detected. Here, the second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme, and the preset controls are set to post target content related to the preset theme.

[0089] In the display device provided in the embodiments of the present disclosure, the multimedia content in the multimedia stream playback interface includes preset theme information and controls related to the preset theme. During the process of the user browsing the multimedia content in the multimedia stream playback interface, the preset theme and the corresponding controls play a role of prompting the user to post content related to the preset theme, assisting the user in determining the theme of the posted content, reducing the difficulty of content posting, enhancing the user's enthusiasm for posting new content, reducing the probability of the user posting new content, enriching the multimedia content in the application platform, enhancing user activities, improving the traffic efficiency of the application, and ultimately improving the utilization rate of related resources such as the corresponding platform or server.

[0090] For example, when the second multimedia content includes preset theme information and preset controls related to the preset theme, the second multimedia content includes at least one predetermined multimedia resource related to the preset theme, or when the first multimedia content includes preset theme information and preset controls related to the preset theme, the first multimedia content includes at least one predetermined multimedia resource related to the preset theme.

[0091] For example, the preset controls are set to post target content based on the predetermined multimedia resources.

[0092] For example, the predetermined multimedia resource includes a multimedia resource having a relationship with the current user.

[0093] For example, the predetermined multimedia resource includes at least one preset template related to the preset theme and / or a multimedia resource generated by the at least one preset template, and the preset template includes generation method information of the multimedia resource.

[0094] For example, the preset template includes a preset shooting template and / or a preset editing template, the generation method information corresponding to the preset shooting template includes image processing information and / or sound effect processing information related to the multimedia material shooting process, and the generation method information corresponding to the preset editing template includes editing method information of the multimedia material.

[0095] For example, when the predetermined multimedia resource includes a multimedia resource related to the current user, the preset control is set to post target content based on the multimedia resource related to the current user, and / or when the predetermined multimedia resource includes at least one preset template related to the preset theme and / or a multimedia resource generated by the at least one preset template, the preset control is set to post target content based on the at least one preset template.

[0096] For example, the preset control is set to post target content based on the multimedia resource generated by the at least one preset template.

[0097] For example, the number of the predetermined multimedia resources is plural, When the interface display module plays the second multimedia content or the first multimedia content on the multimedia stream playback page, it is set to sequentially play a plurality of predetermined multimedia resources on the multimedia stream playback page, or to display a plurality of predetermined multimedia resources at a plurality of playback positions in the multimedia stream playback page.

[0098] For example, the device After displaying the preset control, it further includes a submission process page display module configured to display a submission process page based on the preset theme, and the submission process page is set to include a material selection page, a shooting page or a submission page.

[0099] For example, the device When the submission process page includes a material selection page, it further includes a first response module configured to enter a multimedia material acquisition page in response to a trigger operation of the preset control, and a first content generation module configured to acquire multimedia materials based on the multimedia material acquisition page and generate target content to be submitted by the preset editing template and the multimedia materials.

[0100] For example, the device When the submission process page includes a shooting page, it further includes a second response module configured to enter a shooting page in response to a trigger operation of the preset control, and a second content generation module configured to acquire an image based on the shooting page and generate target content to be submitted by the preset shooting template and the image.

[0101] For example, the device When the submission process page includes a submission page, a third response module configured to enter the submission page in response to a trigger operation of the preset control; And a third content generation module configured to generate target content to be submitted based on the multimedia resources related to the current user and / or the preset template.

[0102] Hereinafter, referring to FIG. 9, it is a schematic structural diagram of an electronic device 900 suitable for implementing an embodiment of the present disclosure. The electronic device in the embodiment of the present disclosure includes, but is not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, personal digital assistants (PDAs), tablet computers (PADs), portable media players (PMPs), in-vehicle terminals (such as in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic device shown in FIG. 9 is merely an example and does not limit the functions and usage ranges of the embodiments of the present disclosure in any way.

[0103] As shown in FIG. 9, the electronic device 900 includes a processing device (such as a central processing unit, a graphics processor, etc.) 901 that can execute various appropriate operations and processes according to a program stored in a read-only memory (ROM) 902 or a program loaded from a storage device 908 into a random access memory (RAM) 903. Various programs and data necessary for the operation of the electronic device 900 are further stored in the RAM 903. The processing device 901, the ROM 902, and the RAM 903 are connected to each other via a bus 904. An input / output (I / O) interface 905 is also connected to the bus 904.

[0104] Generally, the I / O interface 905 is connected to input devices 906 such as touchscreens, touch pads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, output devices 907 such as liquid crystal displays (LCDs), speakers, vibrators, storage devices 908 such as magnetic tapes, hard disks, and communication devices 909. The communication device 909 enables the electronic device 900 to communicate with other devices wirelessly or wiredly to exchange data. Although FIG. 9 illustrates the electronic device 900 equipped with various devices, it should be understood that it is not necessary to implement or include all the illustrated devices. Alternatively, more or fewer devices may be implemented or included.

[0105] According to an embodiment of the present disclosure, the process described above with reference to the flowchart may be implemented as a computer software program. For example, an embodiment of the present disclosure provides a computer program product including a computer program carried on a non-transitory computer-readable medium, where the computer program includes program code for executing the method shown in the flowchart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication device 909, or installed from the storage device 908, or installed from the ROM 902. When this computer program is executed by the processing device 901, the above functions defined in the method of the embodiment of the present disclosure are realized.

[0106] Note that the computer-readable medium described in the present disclosure may be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. The computer-readable storage medium may be, for example, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof, but is not limited thereto. More specific examples of the computer-readable storage medium may include an electrical connection having one or more conductors, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above, but is not limited thereto. In the present disclosure, the computer-readable storage medium may be any tangible medium that includes or stores a program, and this program may be used by or in combination with an instruction execution system, apparatus, or device. In the present disclosure, the computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier, and carry computer-readable program code. Such a propagated data signal may include, but is not limited to, an electromagnetic signal, an optical signal, or any suitable combination of the above. The computer-readable signal medium may be any computer-readable medium other than a computer-readable storage medium that transmits, propagates, or transfers a program used by or in combination with an instruction execution system, apparatus, or device. The program code included in the computer-readable medium may be transferred by any suitable medium such as a wire, an optical fiber cable, a radio frequency (RF), or any suitable combination of the above, but is not limited thereto.

[0107] The computer-readable medium may be included in the electronic device or may be separate and not incorporated into the electronic device.

[0108] The computer-readable medium stores one or more programs, and when the one or more programs are executed by an electronic device, the electronic device displays a multimedia stream playback interface, the multimedia stream playback interface includes first multimedia content, the multimedia stream includes first multimedia content and second multimedia content, and when a switching operation of a predetermined multimedia content for the multimedia stream playback page is detected, switching the first multimedia content of the multimedia stream playback interface to the second multimedia content, where the second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme, and the preset control is set to post target content related to the preset theme. Computer program code for performing the operations of the present disclosure can be written in one or more programming languages or combinations thereof, including, but not limited to, object-oriented programming languages (such as Java, Smalltalk, C++), and conventional procedural programming languages (such as the "C" language or similar programming languages). The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer via any type of network, such as a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., connected via the Internet using an Internet service provider).

[0109] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram may represent a module, a program segment, or a portion of code, which includes one or more executable instructions for implementing the specified logical function. Also, it should be noted that in some alternative implementations, the functions shown in the boxes may occur in a different order than that shown in the accompanying drawings. For example, two boxes shown consecutively may actually be executed substantially in parallel, or depending on the related functions, may be executed in the reverse order. Further, each box in the block diagrams and / or flowcharts, and combinations of boxes in the block diagrams and / or flowcharts, may be implemented in a dedicated hardware-based system that performs the specified functions or operations, or may be implemented in a combination of dedicated hardware and computer instructions.

[0110] The modules described in the embodiments of the present disclosure may be implemented by software or by hardware. Here, the name of the module does not constitute a limitation of the module itself in a given situation. For example, the interface display module may also be described as "a module for displaying a multimedia stream playback interface, the multimedia stream playback interface includes a first multimedia content, and the multimedia stream includes the first multimedia content and a second multimedia content".

[0111] The functions described above in this specification may be executed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary hardware logic components that may be used include Field Programmable Gate Array (FPGA), Application Specific Integrated Circuit (ASIC), Application Specific Standard Parts (ASSP), System-on-a-chip (SOC), Complex Programmable Logic Device (CPLD), and the like.

[0112] In the context of the present disclosure, a machine-readable medium may be a tangible medium that includes or stores a program used by or in combination with an instruction execution system, apparatus, or device. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium includes, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination thereof. More specific examples of a machine-readable storage medium include electrical connections based on one or more wires, portable device disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fibers, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination thereof.

[0113] According to one or more embodiments of the present disclosure, a display method is provided. displaying a multimedia stream playback interface, where the multimedia stream playback interface includes first multimedia content, and the multimedia stream includes first multimedia content and second multimedia content; when a switching operation of predetermined multimedia content for the multimedia stream playback page is detected, switching the first multimedia content in the multimedia stream playback interface to the second multimedia content; wherein the second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme, and the preset controls are set to post target content related to the preset theme.

[0114] According to one or more embodiments of the present disclosure, when the second multimedia content includes preset theme information and preset controls related to the preset theme, the second multimedia content includes at least one predetermined multimedia resource related to the preset theme, or when the first multimedia content includes preset theme information and preset controls related to the preset theme, the first multimedia content includes at least one predetermined multimedia resource related to the preset theme.

[0115] According to one or more embodiments of the present disclosure, the preset controls are set to post target content based on the predetermined multimedia resources.

[0116] According to one or more embodiments of the present disclosure, the predetermined multimedia resources include multimedia resources having a relationship with the current user.

[0117] According to one or more embodiments of the present disclosure, the predetermined multimedia resource includes at least one preset template related to the preset theme and / or a multimedia resource generated by the at least one preset template, and the preset template includes generation method information of the multimedia resource.

[0118] According to one or more embodiments of the present disclosure, the preset template includes a preset shooting template and / or a preset editing template, the generation method information corresponding to the preset shooting template includes image processing information and / or sound effect processing information related to the multimedia material shooting process, and the generation method information corresponding to the preset editing template includes editing method information of the multimedia material.

[0119] According to one or more embodiments of the present disclosure, when the predetermined multimedia resource includes a multimedia resource related to the current user, the preset control is set to post target content based on the multimedia resource related to the current user, and / or when the predetermined multimedia resource includes at least one preset template related to the preset theme and / or a multimedia resource generated by the at least one preset template, the preset control is set to post target content based on the at least one preset template.

[0120] According to one or more embodiments of the present disclosure, the preset control is set to post target content using the multimedia resource generated by the at least one preset template.

[0121] According to one or more embodiments of the present disclosure, the number of the predetermined multimedia resources is plural, and when playing the second multimedia content or the first multimedia content on the multimedia stream playback page, further includes the step of sequentially playing a plurality of predetermined multimedia resources on the multimedia stream playback page, or displaying a plurality of predetermined multimedia resources at a plurality of playback positions in the multimedia stream playback page.

[0122] According to one or more embodiments of the present disclosure, after displaying the preset control, further includes the step of displaying a submission process page based on the preset theme, and the submission process page includes a material selection page, a shooting page or a submission page.

[0123] According to one or more embodiments of the present disclosure, when the submission process page includes a material selection page, entering a multimedia material acquisition page in response to a trigger operation of the preset control, further includes acquiring a multimedia material based on the multimedia material acquisition page, and generating target content to be submitted by the preset editing template and the multimedia material, or when the submission process page includes a shooting page, entering a shooting page in response to a trigger operation of the preset control, further includes acquiring an image based on the shooting page, and generating target content to be submitted by the preset shooting template and the image, or when the submission process page includes a submission page, entering a submission page in response to a trigger operation of the preset control, Generating target content to be posted based on the multimedia resources related to the current user and / or the preset template described above.

[0124] According to one or more embodiments of the present disclosure, a display device is provided, an interface display module configured to display a multimedia stream playback interface, the multimedia stream playback interface including first multimedia content, the multimedia stream including the first multimedia content and second multimedia content, a content switching module configured to switch the first multimedia content of the multimedia stream playback interface to the second multimedia content when a switching operation of predetermined multimedia content for the multimedia stream playback page is detected, wherein the second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme, and the preset controls are configured to post target content related to the preset theme.

[0125] Furthermore, although a plurality of operations are depicted using a particular order, this should not be construed as requiring that the operations be performed in the particular order shown or sequentially. In certain environments, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be construed as limiting the scope of the present disclosure. Specific features described in the context of a single embodiment may also be implemented in combination within a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented individually or in any suitable subcombination in a plurality of embodiments.

Claims

1. displaying a multimedia stream playback interface, wherein the multimedia stream playback interface includes first multimedia content, and the multimedia stream includes the first multimedia content and second multimedia content; responding to a switching operation of predetermined multimedia content for a multimedia stream playback page, switching the first multimedia content in the multimedia stream playback interface to the second multimedia content; and the second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme, and the preset controls are set to post target content related to the preset theme; when the second multimedia content includes the preset theme information and the preset controls related to the preset theme, the second multimedia content includes at least one predetermined multimedia resource related to the preset theme, or when the first multimedia content includes the preset theme information and the preset controls related to the preset theme, the first multimedia content includes at least one predetermined multimedia resource related to the preset theme; a display method, wherein the preset controls are set to post the target content based on the predetermined multimedia resource.

2. The method according to claim 1, wherein the predetermined multimedia resource includes a multimedia resource having a relationship with the current user.

3. The method according to claim 1, wherein the predetermined multimedia resource includes at least one preset template related to the preset theme and at least one multimedia resource generated by the at least one preset template; The method according to claim 1, wherein the preset template includes generation method information of a multimedia resource.

4. The preset template includes at least one of a preset shooting template and a preset editing template, the generation method information corresponding to the preset shooting template includes at least one of image processing information and sound effect processing information related to the multimedia material shooting process, and the generation method information corresponding to the preset editing template includes editing method information of the multimedia material, the method according to claim 3.

5. In response to determining that the predetermined multimedia resource includes a multimedia resource related to the current user, the preset control is set to post the target content based on the multimedia resource related to the current user, and In response to determining that the predetermined multimedia resource includes at least one preset template related to the preset theme and a multimedia resource generated by the at least one preset template, the preset control is set to post the target content based on the at least one preset template, at least one of which is included in the method according to any one of claims 2 to 4.

6. The method according to any one of claims 3 to 4, wherein the preset control is set to post the target content using a multimedia resource generated by the at least one preset template.

7. The number of the predetermined multimedia resources is plural, In response to determining that the second multimedia content or the first multimedia content is to be played on the multimedia stream playback page, the method includes: sequentially playing a plurality of predetermined multimedia resources on the multimedia stream playback page, or displaying a plurality of predetermined multimedia resources at a plurality of playback positions in the multimedia stream playback page, the method according to any one of claims 1 to 4.

8. After displaying the preset control, The method according to claim 4, further comprising the step of displaying a posting process page based on the preset theme, the posting process page including a material selection page, a shooting page or a posting page.

9. In response to determining that the submission process page includes the material selection page, the method further includes entering a multimedia material acquisition page in response to a trigger operation of the preset control, acquiring multimedia materials based on the multimedia material acquisition page, and generating the target content to be submitted based on the preset editing template and the multimedia materials. In response to determining that the submission process page includes the shooting page, the method further includes entering the shooting page in response to a trigger operation of the preset control, acquiring an image based on the shooting page, and generating the target content to be submitted using the preset shooting template and the image. In response to determining that the submission process page includes the submission page, the method further includes entering the submission page in response to a trigger operation of the preset control, and generating the target content to be submitted based on at least one of the multimedia resources related to the current user and the preset template. The method according to claim 8.

10. An interface display module configured to display a multimedia stream playback interface, the multimedia stream playback interface including first multimedia content, and the multimedia stream being configured to include the first multimedia content and second multimedia content; A content switching module configured to switch the first multimedia content of the multimedia stream playback interface to the second multimedia content when a switching operation of predetermined multimedia content on the multimedia stream playback page is detected; The second multimedia content includes preset theme information and preset controls related to the preset theme, or the first multimedia content includes preset theme information and preset controls related to the preset theme, and the preset control is configured to submit target content related to the preset theme. When the second multimedia content includes the information of the preset theme and the preset control related to the preset theme, the second multimedia content includes at least one predetermined multimedia resource related to the preset theme, or when the first multimedia content includes the information of the preset theme and the preset control related to the preset theme, the first multimedia content includes at least one predetermined multimedia resource related to the preset theme, A display device, wherein the preset control is set to post the target content based on the predetermined multimedia resource.

11. The apparatus according to claim 10, comprising a module configured to execute the method according to any one of claims 1 to 4, 8, and 9.

12. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein when the processor executes the computer program, the method according to any one of claims 1 to 4, 8, and 9 is realized.

13. A computer-readable storage medium storing a computer program, wherein when the computer program is executed by a processor, the method according to any one of claims 1 to 4, 8, and 9 is realized.

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