Promotion of ticket sales

Abstract

In the present invention, a ticket management device has one or a plurality of processors. The one or plurality of processors performs a process including: identifying cells within a range that is based on the location of the venue of an event and according to the time from the current time to the time of the event, wherein the event can be attended using a ticket; acquiring the number of user terminals currently connected to the identified cells; determining whether or not the acquired number of user terminals is greater than or equal to the number of tickets available for sale; and if it is determined that the number of user terminals is greater than or equal to the number of tickets, notifying the user terminals currently connected to the cells that tickets can be purchased.

Description

Technical Field

[0001] This disclosure relates to promoting ticket sales.

Background Art

[0002] Generally, participants in an event such as a concert or a sports game purchase tickets from the event organizer in advance and present the tickets at the event venue on the event day to enter. In recent years, tickets are issued as electronic tickets, and ticket information is stored in a terminal device such as a smartphone carried by the user.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, for example, when a participant who has purchased a ticket cancels their participation in the event, there is a problem that waste occurs in the facilities of the event venue. That is, since the canceled participant does not come to the event venue, facilities such as seats for this participant are not used effectively, and the event organizer also suffers a disadvantage.

[0005] This disclosure has been made in view of the above, and an object thereof is to provide a promotion of ticket sales that can achieve effective use of the facilities of the event venue.

Means for Solving the Problems

[0006] According to one aspect of the present disclosure, a ticket management device has one or more processors. The one or more processors identify cells within a range based on the venue location of an event that can be participated in by tickets and within a range corresponding to the time from the current time to the time of the event, obtain the number of user terminals connected to the identified cells, determine whether the obtained number of user terminals is equal to or greater than the number of tickets that can be sold, and when it is determined that the number of user terminals is equal to or greater than the number of tickets, execute a process including notifying that ticket purchase is possible for the user terminals connected to the cells.

[0007] Further, according to one aspect of the present disclosure, a sales promotion method includes identifying cells within a range based on the venue location of an event that can be participated in by tickets and within a range corresponding to the time from the current time to the time of the event, obtaining the number of user terminals connected to the identified cells, determining whether the obtained number of user terminals is equal to or greater than the number of tickets that can be sold, and when it is determined that the number of user terminals is equal to or greater than the number of tickets, notifying that ticket purchase is possible for the user terminals connected to the cells.

Brief Description of the Drawings

[0008]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Embodiments for Carrying Out the Invention

[0009] Hereinafter, an embodiment according to the present disclosure will be described with reference to the accompanying drawings. The embodiments described below are examples and are not to be construed as being limited by this description.

[0010] FIG. 1 is a diagram showing an example of a sales promotion system according to an embodiment. The sales promotion system shown in FIG. 1 promotes the sale of tickets for an event held at the event venue V, and particularly promotes the sale of surplus tickets generated by cancellations. This sales promotion system includes a ticket management device 100 and a map information system 200, and the ticket management device 100 is connected to a mobile network having a base station 10 and a user terminal (hereinafter also referred to as "UE") 20.

[0011] The base station 10 forms a cell within the reach of radio waves and executes wireless communication with the user terminal 20 within the cell. Each cell formed by the base station 10 is assigned a cell ID, which is identification information, and it is possible to identify the base station 10 that forms each cell from the cell ID.

[0012] When the user terminal 20 is within the cell formed by the base station 10, it executes wireless communication with the base station 10 that forms this cell. Among these user terminals 20, the user terminals 20 of the participants who participate in the event held at the event venue V store the ticket information of the tickets necessary to participate in the event. Therefore, for example, by presenting the ticket information stored in the user terminal 20, the participants in the event can enter the event venue V and participate in the event.

[0013] The ticket management device 100 manages the ticket information stored in the user terminal 20. The ticket management device 100 stores the ticket information issued to the user terminal 20 of the participant who purchased the ticket in association with the identification information of the user terminal 20. And when there are surplus tickets generated by cancellation before the start of the event, the ticket management device 100 notifies the sale of the surplus tickets to the user terminals 20 of users who are likely to purchase tickets. Note that the configuration and operation of the ticket management device 100 will be described in detail later.

[0014] The map information system 200 stores map information, collects dynamic information such as weather and traffic information, and is a system capable of processing map information and searching for complex information. As such a map information system 200, for example, there is a dynamic map system. The map information system 200 receives a request from the ticket management device 100 and searches for cells within a predetermined range centered on the event venue V. At this time, the map information system 200 also searches for the weather and traffic information between each cell and the event venue V, and notifies the ticket management device 100 of the weather and traffic information together with the search results of the cells.

[0015] FIG. 2 is a block diagram showing the configuration of the ticket management device 100 according to an embodiment. The ticket management device 100 shown in FIG. 2 includes a communication interface unit (hereinafter abbreviated as "communication I / F unit") 110, a ticket information storage unit 120, a cancellation processing unit 130, a target cell acquisition unit 140, an exclusion cell determination unit 150, a UE number determination unit 160, and a notification control unit 170.

[0016] The communication I / F unit 110 has an interface for communicating with the base station 10, the user terminal 20, and the map information system 200, and transmits and receives various types of information. Specifically, the communication I / F unit 110 transmits a search request for cells within a predetermined range centered on the event venue V, receives the search results from the map information system 200, or transmits a report request for the number of user terminals 20 connected to the base station 10 of each cell, and receives a report in response to the request from the base station 10.

[0017] The ticket information storage unit 120 stores the ticket information issued to the user terminal 20 in association with the identification information of the user terminal 20. That is, when the user purchases a ticket to participate in an event, the ticket information storage unit 120 stores the ticket information including information such as the event date and time, the venue, and the seat type in association with the identification information of the user terminal 20 of this user. In addition, when the user cancels the participation in the event, the ticket information storage unit 120 stores that the ticket information associated with the identification information of the user terminal of this user has been canceled, and stores that an excess ticket has occurred.

[0018] When the cancellation processing unit 130 receives a cancellation request for canceling a ticket from the user terminal 20 of a user who has already purchased a ticket, the cancellation processing unit 130 executes a cancellation process for canceling the ticket information associated with this user terminal 20. Note that the cancellation processing unit 130 may execute processes such as determining whether the user can arrive at the event venue V by the start time of the event based on, for example, the position information of the user terminal 20, and checking whether there is a cancellation for the user terminal 20 for which it is difficult to arrive at the event venue V.

[0019] The target cell acquisition unit 140 sends a search request to the map information system 200 to request a search for cells located within a range corresponding to the grace period from the current time to the start of the event, centered on the event venue V. Specifically, the target cell acquisition unit 140 sends a search request to the map information system 200 to request a search for cells included in a circle having a radius corresponding to the grace period, centered on the event venue V. For example, the target cell acquisition unit 140 calculates the distance that can be moved to the event venue V during the grace period by multiplying the grace period by a predetermined coefficient, and requests a search for cells included in a circle having the calculated value as the radius. The search request sent by the target cell acquisition unit 140 requests a search for cells located within the range, and also requests a search for weather and traffic information between each of the cells in the search result and the event venue V.

[0020] Then, the target cell acquisition unit 140 acquires a search result corresponding to a search request from the map information system 200. That is, the target cell acquisition unit 140 acquires the cell IDs of cells within a predetermined range centered on the event venue V, and acquires the weather and traffic information between each cell and the event venue V.

[0021] When the search result of cells is acquired by the target cell acquisition unit 140, the target cell acquisition unit 140 excludes the cells determined to be excluded cells by the exclusion cell determination unit 150 from the cells in the search result, and determines the remaining cells as target cells to be notified of ticket sales. Then, the target cell acquisition unit 140 notifies the cell IDs of the target cells to the UE number determination unit 160.

[0022] In addition, the target cell acquisition unit 140 transmits a search request to the map information system 200 to request a search for adjacent cells of the cells already acquired as search results according to an instruction from the UE number determination unit 160. That is, the target cell acquisition unit 140 requests a search for adjacent cells adjacent to the cells within the range where the search result has already been obtained. Then, the target cell acquisition unit 140 acquires the cell IDs of the adjacent cells adjacent to the outside of the already searched range, and acquires the weather and traffic information between each cell and the event venue V.

[0023] When the search result of cells is acquired by the target cell acquisition unit 140, the exclusion cell determination unit 150 refers to the weather and traffic information of the route from each cell to the event venue V, and determines the cells where an abnormality in the weather or traffic situation has occurred on the route as exclusion cells. That is, the exclusion cell determination unit 150 determines the cells that are difficult to move to the event venue V during the grace period as exclusion cells. The exclusion cell determination unit 150 notifies the cell IDs of the cells determined to be excluded cells to the target cell acquisition unit 140.

[0024] When the UE number determination unit 160 is notified of the cell ID of the target cell from the target cell acquisition unit 140, it inquires of the base station 10 of the target cell about the number of user terminals 20 connected to the target cell. Then, the UE number determination unit 160 acquires the number of surplus tickets generated by cancellation (hereinafter referred to as "cancellation number") from the ticket information storage unit 120, and compares the total number of user terminals 20 connected to the target cell (hereinafter referred to as "connected UE number") with the cancellation number.

[0025] When the connected UE number is equal to or greater than the cancellation number, the UE number determination unit 160 notifies the cell ID of the target cell to the notification control unit 170. Also, when the connected UE number is less than the cancellation number, the UE number determination unit 160 instructs the target cell acquisition unit 140 to search for adjacent cells of the searched cell. That is, when the connected UE number is less than the cancellation number, the UE number determination unit 160 instructs to search for adjacent cells in order to expand the target cell to adjacent cells. Then, the UE number determination unit 160 acquires the connected UE number again for the target cell expanded to adjacent cells, and compares it with the cancellation number.

[0026] When the notification control unit 170 is notified of the cell ID of the target cell from the UE number determination unit 160, it causes the base station 10 of the target cell to send a confirmation message to the user terminal 20 in the target cell to confirm whether it is registered as a user terminal 20 capable of purchasing a ticket. That is, the notification control unit 170 broadcasts a confirmation message to the user terminal 20 in the target cell to confirm, for example, whether an application for ticket purchase is installed. Then, the notification control unit 170 sends a notification message indicating that ticket purchase is possible to the user terminal 20 that replies that it is registered in response to the confirmation message. Further, the notification control unit 170 executes a sales process for selling tickets to the user terminal 20 that replies that it wishes to purchase a ticket in response to the notification message, and stores the ticket information in the ticket information storage unit 120.

[0027] Next, a ticket management method by the ticket management apparatus 100 configured as described above will be described with reference to the flowchart shown in FIG. 3.

[0028] Before the start of the event, ticket information is stored in the ticket information storage unit 120 of the ticket management apparatus 100 in association with the identification information of the user terminal 20 of the user who purchased the event ticket. When a cancellation request for canceling the ticket is received from these user terminals 20, a cancellation process for canceling the ticket information associated with the user terminal 20 is executed by the cancellation processing unit 130 (step S101). Surplus tickets generated by the cancellation process can be grasped from the ticket information storage unit 120, and the number of cancellations can be obtained by referring to the ticket information storage unit 120.

[0029] When the cancellation process is executed by the cancellation processing unit 130, the standby time from the current time to the start of the event is calculated by the target cell acquisition unit 140 (step S102). Then, at the timing when the standby time reaches a predetermined time, a search request for searching for cells located within a range corresponding to the standby time centered on the event venue V is transmitted to the map information system 200 (step S103). Specifically, for example, by multiplying the standby time by a predetermined coefficient, a distance that can be traveled to the event venue V during the standby time is calculated, and a search for cells included in a circle having the calculated value as the radius is requested.

[0030] The map information system 200 receives the search request and searches for cells within the specified range. Further, the map information system 200 searches for weather and traffic information of the route from each of the searched cells to the event venue V, and transmits the weather and traffic information together with the cell ID of the searched cells to the ticket management apparatus 100.

[0031] The search results are obtained by the target cell acquisition unit 140 of the ticket management device 100, and the exclusion cell determination unit 150 determines whether there is an exclusion cell in the cells of the search results (step S104). Specifically, the weather and traffic information of the route from each cell of the search results to the event venue V is referred to, and a cell in which an abnormality in the weather or traffic situation has occurred on the route is determined as an exclusion cell. Then, the target cell acquisition unit 140 excludes the exclusion cells from the cells of the search results, and the remaining cells are determined as target cells that are the target of ticket sales notification. In this way, by excluding cells where it is difficult to move to the event venue V from the target cells, it is possible to exclude users who have difficulty participating in the event from the target of ticket sales. The cell ID of the target cell is notified to the UE number determination unit 160.

[0032] When the cell ID of the target cell is notified, the UE number determination unit 160 makes an inquiry about the number of user terminals 20 connected to each base station 10 of the target cell. When the number of user terminals 20 connected from each base station 10 is returned, the UE number determination unit 160 calculates the total number of user terminals 20 connected to the target cell (connected UE number), and compares the connected UE number with the cancellation number (step S106). That is, the cancellation number is acquired from the ticket information storage unit 120, and it is determined whether the connected UE number is equal to or greater than the cancellation number.

[0033] As a result of this determination, if the connected UE number is less than the cancellation number (step S106 No), the target cell acquisition unit 140 is instructed to search for adjacent cells in order to increase the target cell and increase the connected UE number. Then, a search request for adjacent cells adjacent to the cells already obtained as search results is transmitted to the map information system 200 by the target cell acquisition unit 140 (step S107). Specifically, a search for adjacent cells adjacent to the outside of the already searched range is requested.

[0034] The map information system 200 receives a search request and searches for the specified adjacent cells. Also, the map information system 200 searches for the weather and traffic information of the routes from each of the adjacent cells of the search results to the event venue V, and transmits the weather and traffic information to the ticket management device 100 together with the cell IDs of the adjacent cells of the search results.

[0035] The search results of the adjacent cells are acquired by the target cell acquisition unit 140 of the ticket management device 100. When cells within the range centered on the event venue V are searched, the presence or absence of excluded cells is determined in the same manner (step S104), and the remaining adjacent cells after excluding the excluded cells are included in the target cells. Then, the number of connected UEs of the target cells is acquired (step S105), and again, the number of connected UEs and the number of cancellations are compared by the UE number determination unit 160 (step S106).

[0036] As a result of the determination in step S106, if the number of connected UEs is equal to or greater than the number of cancellations (step S106 Yes), the cell ID of the target cell is notified to the notification control unit 170. Then, the notification control unit 170 broadcasts a confirmation message to the user terminal 20 present in the target cell to confirm whether it is registered as a user terminal 20 capable of purchasing a ticket (step S108). This confirmation message may, for example, confirm whether an application for ticket purchase is installed.

[0037] When a response from the user terminal 20 is obtained for the confirmation message, the notification control unit 170 transmits a notification message notifying that the ticket can be purchased to the registered user terminal 20 (step S109). Then, when there is a response from the user terminal 20 wishing to purchase a ticket, the notification control unit 170 executes a sales process for selling the ticket (step S110), and the ticket information is stored in the ticket information storage unit 120.

[0038] In this way, cells located at positions where it is possible to move to the event venue V during the grace period until the event starts are determined as target cells, and user terminals 20 present in the target cells are informed of ticket sales. For this reason, it is possible to increase the likelihood of ticket purchases and sell many surplus tickets, and it is possible to increase the number of participants in the event and make effective use of the facilities at the event venue V.

[0039] FIG. 4 is a sequence diagram showing a sales promotion method in the above-described sales promotion system.

[0040] When the grace period until the event starts reaches a predetermined time, the ticket management device 100 sends a search request to the map information system 200 to request a search for cells located within a range corresponding to the grace period centered on the event venue V (step S201). For example, the ticket management device 100 requests a search for cells located within a circle having a radius equal to the distance obtained by multiplying the grace period by a coefficient, where the coefficient is the distance that can be traveled per unit time. The map information system 200 that receives the search request searches for cells within the specified range and searches for weather and traffic information on the route from each cell to the event venue V. Then, the map information system 200 sends a search result including the cell ID of the cell obtained by the search and the weather and traffic information to the ticket management device 100 (step S202).

[0041] When the ticket management device 100 receives the search result, it determines the presence or absence of excluded cells by referring to the weather and traffic information on the route from each cell to the event venue V (step S203). That is, for cells where there is an abnormality in the weather or traffic conditions on the route to the event venue V, it is considered difficult to move to the event venue V during the grace period, so such cells are determined as excluded cells to be excluded from the target cells. Then, the ticket management device 100 inquires about the number of user terminals 20 that are connected to the base station 10 of the target cells remaining after excluding the excluded cells from the cells in the search result (step S204). The base station 10 of each target cell reports the number of user terminals 20 present in the cell formed by the own station to the ticket management device 100 (step S205).

[0042] When the ticket management device 100 is reported the number of connected user terminals 20 from each base station 10 of the target cell, it calculates the number of connected UEs by summing up the number of user terminals 20. Then, the ticket management device 100 compares the number of connected UEs with the number of surplus tickets generated by cancellation (cancellation number) to determine whether a sufficient number of user terminals 20 are connected to the target cell as the target for notification (step S206).

[0043] As a result of this determination, if the number of connected UEs is less than the cancellation number, the ticket management device 100 sends a search request to the map information system 200 to request a search for adjacent cells adjacent to the outside of the already searched range in order to increase the number of connected UEs (step S207). The map information system 200 searches for the specified adjacent cells and searches for the weather and traffic information of the routes from each adjacent cell to the event venue V. Then, the map information system 200 sends a search result including the cell ID of the adjacent cells obtained by the search and the weather and traffic information to the ticket management device 100 (step S208). Even when the search result of the adjacent cells is received, the ticket management device 100 excludes the exclusion cells from the adjacent cells in the search result to determine the target cell, inquires the base station 10 about the number of user terminals 20 connected to the target cell, and compares the number of connected UEs with the cancellation number. Then, the ticket management device 100 adds adjacent cells and expands the target cell until the number of connected UEs is equal to or more than the cancellation number. until the number of connected UEs becomes equal to or more than the cancellation number.

[0044] When the number of connected UEs becomes equal to or greater than the number of cancellations, the ticket management device 100 broadcasts a confirmation message via the base station 10 of the target cell to check whether the user terminal 20 is registered as a user terminal capable of purchasing tickets (step S209). The confirmation message may, for example, check whether an application for ticket purchase is installed on the user terminal 20. The user terminal 20 that receives the confirmation message replies to the ticket management device 100 whether it is registered (step S210). Alternatively, only the registered user terminal 20 may reply to the confirmation message.

[0045] The ticket management device 100 sends a notification message to the registered user terminal 20 to notify that ticket purchase is possible (step S211). The user terminal 20 that receives the notification message replies to the ticket management device 100 with a response indicating whether it wishes to purchase a ticket (step S212). The ticket management device 100 executes a sales process to sell tickets to the user terminal 20 that wishes to purchase a ticket (step S213).

[0046] As described above, according to the present embodiment, a cell where the user terminals are located at a position where they can move to the event venue before the event starts and the total number of connected user terminals is equal to or greater than the number of surplus tickets is determined as the target cell, and the surplus tickets are sold to the user terminals present in the target cell. For this reason, it is possible to increase the possibility of ticket purchase and sell many surplus tickets, and to increase the number of participants in the event and make effective use of the facilities in the event venue V.

[0047] In the above embodiment, the UE number determination unit 160 inquires about the number of user terminals 20 connected to the base station 10 of the target cell and compares the total number of user terminals 20 connected to the target cell (connected UE number) with the number of cancellations. However, the UE number determination unit 160 does not necessarily have to compare the connected UE number with the number of cancellations.

[0048] The UE number determination unit 160 may, for example, multiply the penetration rate of the application for purchasing tickets by the number of connected UEs, and compare the number of user terminals obtained by the multiplication with the number of cancellations. The penetration rate of the application is the ratio occupied by the user terminals 20 that have installed the application among all the user terminals 20, and an estimated penetration rate in advance may be used. Also, the ratio of the user terminals 20 that reply that they are registered with respect to the confirmation message broadcast by the notification control unit 170 may be used as the penetration rate of the application.

[0049] Also, for example, when an edge device such as an edge cloud or an edge server that manages the cells of each base station 10 is connected to the base station 10, the UE number determination unit 160 may obtain, from the edge device, the number of user terminals 20 that have installed the application for purchasing tickets among the user terminals 20 connected to the target cell. In this case, the UE number determination unit 160 compares the total number of user terminals 20 that are connected to the target cell and have installed the application with the number of cancellations.

[0050] Thereby, the target cell can be determined such that the number of user terminals 20 that can actually purchase tickets is equal to or greater than the number of cancellations, and the sale of surplus tickets can be promoted more efficiently.

[0051] The ticket management device 100 according to the above-described embodiment can be configured using a processor and a memory. FIG. 5 is a block diagram showing an example of the hardware configuration of the ticket management device 100 according to an embodiment. As shown in FIG. 6, the ticket management device 100 includes a processor 101, a memory 102, a storage 103, and a communication unit 104.

[0052] The processor 101 has, for example, a CPU (Central Processing Unit), an FPGA (Field Programmable Gate Array), or a DSP (Digital Signal Processor), etc., and comprehensively controls the entire ticket management device 100 and executes various information processes.

[0053] The memory 102 has, for example, a RAM (Random Access Memory) or a ROM (Read Only Memory), etc., and stores information used for the information processes executed by the processor 101.

[0054] The storage 103 has, for example, an HDD (Hard Disk Drive) or an SSD (Solid State Drive), etc., and stores various data.

[0055] The communication unit 104 has an interface for executing wired communication or wireless communication, and communicates with the base station 10 and the map information system 200.

[0056] Note that the ticket management device 100 may have other components (not shown), such as a display and operation switches, etc.

[0057] It is also possible to describe the processing by the ticket management device 100 described in the above embodiment as a program executable by a computer. In this case, it is also possible to store this program in a computer-readable and non-transitory recording medium and introduce it into the computer. Examples of such recording media include portable recording media such as CD-ROMs, DVD disks, USB memories, and semiconductor memories such as flash memories.

[0058] Note that the present disclosure is not limited to the above embodiment, and also includes various modified examples in which components are added, deleted, or converted with respect to the above-described configuration.

[0059] The present disclosure described above includes the following [1] to [6].

[0060] [1] Having one or more processors, the one or more processors identify cells within a range based on the venue location of an event that can be participated in by tickets and that are within a range corresponding to the time from the current time to the time of the event; acquire the number of user terminals connected to the identified cells; determine whether the number of acquired user terminals is equal to or greater than the number of tickets that can be sold; when it is determined that the number of user terminals is equal to or greater than the number of tickets, inform the user terminals connected to the cells that ticket purchase is possible A ticket management device that executes a process including the above.

[0061] [2] The identifying includes identifying cells within the range excluding cells with abnormal weather or traffic conditions on the route to the venue of the event among the cells within the range based on the weather or traffic conditions of the route to the venue of the event The ticket management device according to [1] above.

[0062] [3] The acquiring includes querying the base station forming the identified cells about the number of user terminals connected to the cells The ticket management device according to [1] or [2] above.

[0063] [4] The acquiring includes acquiring the number of user terminals obtained by multiplying the number of user terminals connected to the identified cells by the penetration rate indicating the ratio of user terminals capable of purchasing tickets The ticket management device according to [1] or [2] above.

[0064] [5] The acquiring From an edge device that manages specific cells, obtaining the number of user terminals that are connected to the cells and can purchase tickets The ticket management device according to [1] or [2] above.

[0065] [6] Identifying cells within a range based on the venue location of an event that can be participated in by tickets and within a range corresponding to the time from the current time to the time of the event, Obtaining the number of user terminals connected to the identified cells, Determining whether the obtained number of user terminals is equal to or greater than the number of tickets that can be sold, When it is determined that the number of user terminals is equal to or greater than the number of tickets, notifying that ticket purchase is possible for the user terminals connected to the cells A sales promotion method having the above.

Explanation of symbols

[0066] 10 Base station 20 User terminal 100 Ticket management device 101 Processor 102 Memory 103 Storage 104 Communication unit 110 Communication I / F unit 120 Ticket information storage unit 130 Cancellation processing unit 140 Target cell acquisition unit 150 Excluded cell determination unit 160 UE number determination unit 170 Notification control unit 200 Map information system

Claims

1. having one or more processors, wherein the one or more processors identify cells within a range based on the venue location of an event that can be participated in by ticket and within a range corresponding to the time from the current time to the time of the event, acquire the number of user terminals connected to the base station of the identified cells, determine whether the acquired number of user terminals is equal to or greater than the number of tickets that can be sold, and when it is determined that the number of user terminals is equal to or greater than the number of tickets, notify the user terminals connected to the base station of the cells that ticket purchase is possible A ticket management device that executes a process including the above.

2. The identifying includes identifying cells within the range excluding cells with abnormal weather or traffic conditions on the route to the venue of the event among the cells within the range based on the weather or traffic conditions of the route to the venue of the event. The ticket management device according to claim 1.

3. The acquiring includes querying the base station forming the identified cells for the number of user terminals connected to the base station of the cells. The ticket management device according to claim 1.

4. The acquiring includes acquiring the number of user terminals obtained by multiplying the number of user terminals connected to the base station of the identified cells by the penetration rate indicating the ratio of user terminals capable of purchasing tickets. The ticket management device according to claim 1.

5. The acquiring includes acquiring, from an edge device managing the identified cells, the number of user terminals that are connected to the base station of the cells and are capable of purchasing tickets. The ticket management device according to claim 1.

6. A sales promotion method in which a ticket management device identifies cells within a range based on the venue location of an event that can be participated in by ticket and within a range corresponding to the time from the current time to the time of the event, the ticket management device acquires the number of user terminals connected to the base station of the identified cells, the ticket management device determines whether the acquired number of user terminals is equal to or greater than the number of tickets that can be sold, and the ticket management device notifies the user terminals connected to the base station of the cells that ticket purchase is possible when it is determined that the number of user terminals is equal to or greater than the number of tickets. ​

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