Printed materials

Abstract

To provide a printed matter which has an easy and inexpensive configuration, can be used effectively by a recipient, and can be possessed by the recipient for a long period of time, thereby making it possible to obtain a higher advertising effect.SOLUTION: A printed matter (1-2) formed of a mount (10) which is a sheet-shaped member, comprises: an eyeglass frame part (20) formed of a display that imitates a shape of an eyeglass frame printed on the mount (10); an eyeglass lens part (30) formed of a display that imitates a shape of an eyeglass lens printed on the mount (10); a first information display (61) formed of a character, symbol, or drawing printed on the eyeglass lens part (30); and a first separation line (51) provided along a borderline between the eyeglass frame part (20) and the eyeglass lens part (30) on the mount (10), wherein the mount (10) can be separated along the first separation line (51) using hands.SELECTED DRAWING: Figure 5

Description

[Technical Field]

[0001] The present invention relates to a printed matter made of a sheet-like material such as a mount, and more particularly to a printed matter having an indication imitating the shape of an eyeglass frame printed on a sheet-like material. [Background technology]

[0002] Conventionally, as shown in Patent Document 1, for example, printed matter such as flyers and direct mail has been generally used as a medium for advertising stores, products, services, etc. Advertising using such printed matter as a medium can be distributed to an unspecified number of people at a relatively low cost, and is therefore widely used as an advertising means by various sales organizations.

[0003] Furthermore, printed materials and other media distributed as advertisements must be designed in various ways to attract as much interest as possible from the recipient. To achieve this, for example, eye-catching advertising media are created by using flashy printing patterns and displays, or by using creative text.

[0004] However, because the purpose of printed advertisements such as flyers and direct mail is only to show the information written on them, they are usually either thrown away as garbage immediately after being viewed by the recipient, or in the case of paper media, they are often collected as recyclable resources, making it difficult for people to keep printed materials for long periods of time.

[0005] As a means to address the above-mentioned issues, a common practice in the past has been to distribute novelty products such as pocket tissues with printed advertising material attached. This method allows recipients to keep the printed advertising material while using the pocket tissues or the like. This allows recipients to use the distributed material effectively and increases the effectiveness of the advertisements printed on it. However, the use of novelty products such as pocket tissues increases the unit price of advertising, which raises the problem of increased advertising costs. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] Japanese Patent Application Laid-Open No. 2010-167764 Summary of the Invention [Problem to be solved by the invention]

[0007] To provide a printed matter that has been made in view of the above points, and has a simple and inexpensive structure, can be effectively used by a recipient of the distributed material, and can be kept by the recipient for a longer period of time, thereby achieving a higher advertising effect. [Means for solving the problem]

[0008] In order to solve the above-mentioned problems, the printed matter of the present invention is a printed matter (1) made of a sheet-like member (10), and includes an eyeglass frame portion (20) consisting of a marking imitating the shape of an eyeglass frame printed on the sheet-like member (10), an eyeglass lens portion (30) consisting of a marking imitating the shape of an eyeglass lens printed on the sheet-like member (10), a first information marking (61) consisting of a letter, symbol or figure printed on the eyeglass lens portion (30), a first separation line (51) provided along the boundary line between the eyeglass frame portion (20) and the eyeglass lens portion (30) on the sheet-like member (10), and a second separation line (52) provided along the outline of the eyeglass frame portion (20) on the sheet-like member (10), and the sheet-like member (10) is configured to be separable by hand along the first separation line (51) and the second separation line (52).

[0009] Alternatively, the printed matter of the present invention is a printed matter (1-2) made of a sheet-like member (10), and is characterized in that it comprises an eyeglass frame portion (20) consisting of a mark imitating the shape of an eyeglass frame printed on the sheet-like member (10), an eyeglass lens portion (30) consisting of a mark imitating the shape of an eyeglass lens printed on the sheet-like member (10), a first information mark (61) consisting of letters, symbols or figures printed on the eyeglass lens portion (30), and a first separation line (51) provided along the boundary line between the eyeglass frame portion (20) and the eyeglass lens portion (30) on the sheet-like member (10), and the sheet-like member (10) is configured to be separable by hand along the first separation line (51).

[0010] According to the printed matter of the present invention, when the printed matter is used as a distribution item for advertising, the recipient can manually separate the eyeglass lens portion from the eyeglass frame portion along the first separation line. This separates the printed matter into an eyeglass frame portion that resembles an actual eyeglass frame and a card-shaped eyeglass lens portion. The recipient can then enjoy wearing the eyeglass frame portion on their face in this state, just like wearing actual eyeglasses. Furthermore, the card-shaped eyeglass lens portion can be kept by the recipient as an information card containing various advertising information. This simple and inexpensive configuration allows recipients to effectively use the distribution item and allows recipients to keep the information card for a longer period of time, resulting in a printed matter with a higher advertising effect.

[0011] In this printed matter, the sheet-like member 10 is made of paper, and the first separation line 51 and the second separation line 52 may be cut lines that connect only a portion of the sheet-like member 10 and cut the other portion. In this case, as one embodiment, the first separation line 51 and the second separation line 52 may be perforations formed in the sheet-like member 10.

[0012] According to this configuration, since the sheet-like member is made of paper, the unit cost of the printed matter can be kept lower, the handleability of the printed matter can be improved, and the degree of freedom in printing can be increased, thereby improving the convenience of displaying information. Furthermore, since the first separation line and the second separation line are cutting lines, such as perforations formed in the sheet-like member, where only a part of the sheet-like member is connected and the other part is cut, the person receiving the printed matter can easily and reliably separate the eyeglass frame part and eyeglass lens part from the sheet-like member by hand.

[0013] The printed matter may further comprise a second information display (62) consisting of letters, symbols or figures printed on the eyeglass frame portion (20), or a third information display (63) consisting of letters, symbols or figures printed on the sheet-like member (10) outside the outline of the eyeglass frame portion (20).

[0014] According to these configurations, by further providing a second information display consisting of letters, symbols or figures displayed on the eyeglass frame, or a third information display consisting of letters, symbols or figures displayed outside the outline of the eyeglass frame, it is possible to display even more information on the printed matter. Therefore, when the printed matter is used as an advertising medium, more effective advertising becomes possible.

[0015] In addition, in this printed matter, at least one of the first information display (61), the second information display (62), and the third information display (63) may be a display including information related to advertising.

[0016] This configuration allows the printed matter to function as an advertisement. In particular, if at least one of the first information display displayed on the eyeglass lens portion and the second information display displayed on the eyeglass frame portion contains advertising information, not only the printed matter itself but also the eyeglass frame portion or eyeglass lens portion after separation from the sheet-like member can be used as an advertising medium.

[0017] In addition, in this printed matter, the outline of the sheet-like member (10) may match the outline of the eyeglass frame portion (20).

[0018] With this configuration, the outline of the sheet-like member matches the outline of the eyeglass frame portion, so that the printed material itself has a shape that resembles eyeglasses or eyeglass frames, making it easy to arouse greater interest in the recipient of the printed material.

[0019] The reference numerals in parentheses above are examples of the present invention and correspond to the reference numerals of corresponding components in the embodiments described below. [Effects of the Invention]

[0020] According to the present invention, a printed matter can be obtained that has a simpler and cheaper configuration, can be effectively used by the recipient, and can be kept by the recipient for a longer period of time, thereby achieving a high advertising effect. [Brief explanation of the drawings]

[0021] [Figure 1] FIG. 1 is a diagram showing a printed matter according to a first embodiment of the present invention. [Figure 2] FIG. 2 is a diagram showing the detailed structure of the first separation line, and is a partially enlarged view of the X portion in FIG. 1. [Figure 3] FIG. 10 is a diagram showing another example of the configuration of a printed matter. [Figure 4] 1 is a diagram showing a mount of a printed matter, an eyeglass frame part separated from the mount, and an eyeglass lens part separated from the eyeglass frame part. FIG. [Figure 5] FIG. 10 is a diagram showing a printed matter according to a second embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0022] Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[0023] [First embodiment] 1 is a diagram showing a printed matter according to a first embodiment of the present invention. In the following explanation of each embodiment of the present invention, the printed matter of the present invention will be described as being used as a distribution medium for advertising at an eyeglass store that manufactures and sells eyeglasses.

[0024] The printed matter 1 shown in Fig. 1 is a printed matter made of a paper mount (sheet-like member) 10 having a rectangular (oblong) outer shape, and includes an eyeglass frame portion 20 consisting of an indication imitating the shape of an eyeglass frame printed on the mount 10, and an eyeglass lens portion 30 consisting of an indication imitating the shape of an eyeglass lens also printed on the mount 10. The eyeglass lens portion 30 is printed in an area inside the lens mounting portions 21a, 21a of the eyeglass frame portion 20 on the mount 10. The dimensions (size) of the eyeglass frame portion 20 and the eyeglass lens portion 30 can be the same as those of an actual eyeglass frame and eyeglass lens.

[0025] The paper material constituting the mount 10 is not particularly limited, and various paper materials such as ordinary cardboard or printer paper can be used. The mount 10 may have a glossy coating on its surface. It is desirable that the mount 10 has an appropriate thickness (for example, about 0.2 mm to 1.5 mm), which can improve the feel and design of the simulated eyeglasses (or sunglasses, the same applies hereinafter) formed by the eyeglass frame portion 20 described below, and can also increase durability.

[0026] Similar to an actual eyeglass frame, the eyeglass frame unit 20 includes a front frame 21 and a pair of temples 23, 23 connected to both sides of the front frame 21 via hinges 22, 22. The front frame 21 has a pair of annular rims 24, 24 that constitute lens mounting portions 21a, 21a where eyeglass lenses are attached in an actual eyeglass frame, and are symmetrically connected by a central connecting portion 25. Raised nose pads 26, 26 are provided on the outer surfaces (inward-facing outer surfaces) of both rims 24, 24 below the connecting portion 25 of the front frame 21. The hinges 22, 22 may be formed by previously scoring (creasing) the surface of a backing board 10 for folding.

[0027] In addition, in the printed matter 1 of this embodiment, the eyeglass lens portion 30 is a replica of the lens portion of actual eyeglasses, and as an example, is a portion printed on the backing sheet 10 in a color different from that of the eyeglass frame portion 20. The printed matter 1 has a first separation line 51 provided along the boundary line between the eyeglass frame portion 20 and the eyeglass lens portion 30 on the backing sheet 10, and a second separation line 52 provided along the outline of the eyeglass frame portion 20 on the backing sheet 10.

[0028] FIG. 2 is a diagram showing the detailed structure of the first separation line, and is a partial enlargement of the X portion of FIG. 1. As shown in FIG. 2, in this embodiment, the first separation line 51 is a cutting line in which only at least a portion of the backing sheet 10 is connected and the remaining portions are cut. This cutting line can be configured as shown in FIG. 2(a), in which only connection portions 51a provided at several locations along the line are connected and the remaining portions are cut to form cut portions 51b. Alternatively, as shown in FIG. 2(b), it can be configured as a so-called perforation in which connected connection portions 51a and cut cut portions 51b are alternately arranged. In either configuration, the first separation line 51 is a line formed on the backing sheet 10 along the boundary between the eyeglass frame portion 20 and the eyeglass lens portion 30, allowing for easy manual separation. The eyeglass lens portion 30 can be manually separated from the eyeglass frame portion 20 along this first separation line 51. Note that, although detailed illustration and description are omitted, the second separation line 52 has a similar configuration to the first separation line 51.

[0029] 1, the printed matter 1 includes a first information display 61 consisting of letters, symbols, or figures displayed (printed) on the eyeglass lens portion 30, a second information display 62 consisting of letters, symbols, or figures displayed (printed) on the eyeglass frame portion 20, and a third information display 63 displayed (printed) on the outside of the eyeglass frame portion 20 on the mount 10. In the printed matter 1 shown in FIG. 1, the first information display 61 includes various information displays such as the name, address, telephone number, and URL of the store (eyeglass store) or factory (eyeglass manufacturing factory), as well as a catchphrase for the store. Similarly, the second information display 62 includes information displays such as the name, address, telephone number, and URL of the store (eyeglass store) or factory (eyeglass manufacturing factory), and the third information display 63 includes information such as the store's name, address, and telephone number.

[0030] FIG. 3 is a diagram showing another example of the configuration of a printed matter. The printed matter 1 shown in FIG. 3 differs from the printed matter 1 shown in FIG. 1 in the specific content of the first information display 61. That is, in the printed matter 1 shown in FIG. 3, the first information display 61 includes information display such as a store advertisement and a two-dimensional code such as a QR code (registered trademark). By reading a two-dimensional code such as a QR code (registered trademark) with a reader of an information terminal device such as a smartphone, it is possible to display information such as the store's website on the information terminal device. In other respects, the printed matter 1 shown in FIG. 1 is the same as the printed matter 1 shown in FIG. 1. Note that the specific content of the first information display 61, second information display 62, and third information display 63 shown in FIGS. 1 and 3 is merely an example, and the display may include information other than these.

[0031] The printed matter 1 configured as described above can be used as advertising materials, such as flyers and direct mail. In this case, the printed matter 1 is distributed together with the mount 10. The recipient of the printed matter 1 separates the eyeglass frame portion 20 from the mount 10 along the second separation line 52, as shown in FIG. 4, and then separates the eyeglass lens portion 30 from the eyeglass frame portion 20 along the first separation line 51. As a result, the eyeglass frame portion 20, which resembles an actual eyeglass frame, and two card-shaped eyeglass lens portions 30, each having an outline approximately oval or rectangular, are separated from the mount 10 of the printed matter 1, as shown in the figure. The recipient can then enjoy wearing the eyeglass frame portion 20 on their face in this state, just like actual eyeglasses. The two card-shaped eyeglass lens portions 30 can also be kept as shop cards containing various information about the store, by being placed in a wallet or notebook.

[0032] As described above, the printed matter 1 of this embodiment is a printed matter made of a backing sheet 10, which is a sheet-like member, and is equipped with an eyeglass frame portion 20 consisting of a marking imitating the shape of an eyeglass frame printed on the backing sheet 10, an eyeglass lens portion 30 consisting of a marking imitating the shape of an eyeglass lens printed on the backing sheet 10, a first information marking 61 consisting of letters, symbols or figures printed on the eyeglass lens portion 30, a first separation line 51 arranged along the boundary line between the eyeglass frame portion 20 and the eyeglass lens portion 30 on the backing sheet 10, and a second separation line 52 arranged along the outline of the eyeglass frame portion 20 on the backing sheet 10, and the backing sheet 10 is configured to be able to be separated by hand along the first separation line 51 and the second separation line 52.

[0033] According to the printed matter 1 of this embodiment, when the printed matter 1 is used as a distribution item for advertising, the recipient can manually separate the eyeglass frame portion 20 and the eyeglass lens portion 30 from the mount 10 along the first separation line 51, and then manually separate the eyeglass lens portion 30 from the eyeglass frame portion 20 along the second separation line 52. As a result, the mount 10 of the printed matter 1 is separated into the eyeglass frame portion 20, which resembles an actual eyeglass frame, and the card-shaped eyeglass lens portion 30. The recipient can then enjoy wearing the eyeglass frame portion 20 on their face in this state, just like wearing actual eyeglasses. Furthermore, the card-shaped eyeglass lens portion 30 can be kept by the recipient of the printed matter 1 as an information card containing various information related to the advertisement. Therefore, the printed matter can be effectively used by the recipient with a simple and inexpensive configuration, and can be kept by the recipient (the card containing information related to the advertisement) for a longer period of time, resulting in a printed matter with a higher advertising effect.

[0034] Furthermore, in the printed matter 1 of this embodiment, the sheet-like member is a paper backing 10, and the first separation line 51 and the second separation line 52 are cutting lines such as perforations in which only a portion of the backing 10 is connected and the other portion is cut.

[0035] According to this configuration, by using a paper mount 10 as the sheet-like member, the unit cost of the printed matter 1 can be kept lower, the handleability of the printed matter 1 can be improved, and the degree of freedom in printing can be increased, thereby improving the convenience of displaying information. Furthermore, since the first separation line 51 and the second separation line 52 are cutting lines that can be cut by hand, such as perforations formed in the mount 10, the person who receives the printed matter 1 can easily and reliably separate the eyeglass frame portion 20 and eyeglass lens portion 30 from the mount 10 by hand.

[0036] In addition, the printed matter 1 of this embodiment further includes a second information display 62 consisting of letters, symbols or figures displayed on the eyeglass frame portion 20, and a third information display 63 consisting of letters, symbols or figures displayed on the backing 10 outside the outline of the eyeglass frame portion 20.

[0037] With these configurations, the second information display 62 displayed on the eyeglass frame part 20 and the third information display 63 displayed on the mount 10 allow even more information to be displayed on the printed matter 1. Therefore, when the printed matter 1 is used as an advertising medium, more effective advertising becomes possible.

[0038] Furthermore, in the printed matter 1 of this embodiment, at least one of the first information display 61, the second information display 62, and the third information display 63 is a display that includes information related to advertising.

[0039] This configuration allows the printed matter 1 to function as an advertisement. In particular, since at least one of the first information display 61 displayed on the eyeglass lens part 30 and the second information display 62 displayed on the eyeglass frame part 20 contains information related to advertising, it becomes possible to provide value as an advertising medium not only for the printed matter 1 itself, but also for the eyeglass frame part 20 or the eyeglass lens part 30 after separation from the mount 10.

[0040] Second Embodiment Next, a second embodiment of the present invention will be described. In the description of the second embodiment and the corresponding drawings, components that are the same as or equivalent to those in the first embodiment are given the same reference numerals, and detailed descriptions of those components will be omitted below. Furthermore, matters other than those described below and those not shown in the drawings are the same as those in the first embodiment. This also applies to the other embodiments described below.

[0041] Fig. 5 is a diagram showing a printed matter according to a second embodiment of the present invention. In the printed matter 1 of the first embodiment shown in Fig. 1, the eyeglass frame portion 20 is printed on a paper mount 10 having a rectangular (oblong) outer shape, so that the outer contour of the mount 10 and the outer contour of the eyeglass frame portion 20 are different lines. In contrast, in the printed matter 1-2 of the second embodiment shown in Fig. 5, the outer contour of the mount 10 coincides with the outer contour of the eyeglass frame portion 20. In other words, the outer contour of the mount 10 is the shape of the eyeglass frame portion 20.

[0042] According to the printed matter 1-2 of this embodiment, the outline of the mount 10, which is a sheet-like member, matches the outline of the eyeglass frame portion 20, so that the printed matter 1 itself has a shape that resembles eyeglasses or eyeglass frames. Therefore, since the printed matter 1 itself becomes an imitation of eyeglasses, it is possible to easily arouse greater interest in the recipient of the printed matter 1.

[0043] Although the embodiments of the present invention have been described above, the present invention is not limited to the above embodiments and various modifications are possible within the scope of the claims and the technical concept described in the specification and drawings. For example, the printed matter of the present invention includes printed matter printed by a printer (such as a laser printer or an inkjet printer). Furthermore, the sheet-like member is not limited to a paper member (backing sheet 10) and may be a sheet-like member made of synthetic resin such as polypropylene, polyethylene, or polyethylene terephthalate.

[0044] Furthermore, in the above embodiment, the eyeglass frame portion 20 and eyeglass lens portion 30 of the backing sheet 10 are shown to be separable at the first separation line 51 or the second separation line 52, but the eyeglass frame portion 20 and eyeglass lens portion 30 may also be (peelably) attached to the backing sheet 10 and configured to be separable from the backing sheet 10 by peeling them off by hand.

[0045] Furthermore, when the printed matter of the present invention is used as an advertising medium, it can be distributed not only by hand delivery to the recipient, but also by mail such as direct mail or by parcel delivery.

[0046] In addition, in the above embodiment, the printed matter of the present invention was described as being used as an advertising distribution material (advertising medium), but in addition to this, the printed matter of the present invention can also be used for the following purposes.

[0047] (1) Bingo Cards When the printed material is used as a bingo card, the first information displayed on the eyeglass lens portion can contain the necessary information for the bingo card. In this case, the printed material is distributed to party participants, etc. People who receive the printed material can enjoy the bingo game by wearing the eyeglass frame portion on their face like real glasses, and using the eyeglass lens portion as a bingo card.

[0048] (2) Scratch cards and other lottery cards When the printed matter is used as a lottery card such as a scratch card, the first information display displayed on the eyeglass lens portion can include information about a lottery such as a raffle. In this case, the printed matter is distributed to people who purchase products or receive services. In this case, people who receive the printed matter can enjoy wearing the eyeglass frame portion on their face like real glasses, and can also enjoy the lottery by using the eyeglass lens portion as a lottery ticket.

[0049] (3) Business cards When the printed matter is used as a business card, the first information display displayed on the eyeglass lens portion can include the information to be printed on the business card (company name, name, company address, telephone number, email address, etc.). In this case, the printed matter can be handed over to others as a business card. In this case, the person who receives the printed matter as a business card can enjoy wearing the eyeglass frame portion on their face like real glasses, while keeping the eyeglass lens portion as a business card.

[0050] (4) Questionnaire When the printed material is used as a questionnaire, the first information display displayed on the eyeglass lens portion can include information about the questionnaire (specific details of the questionnaire and answer fields, as well as a two-dimensional code such as a QR code (registered trademark) that includes link information to a website where the questionnaire information is posted). In this case, the printed material can be handed over to others as a questionnaire. In this case, a person who receives the printed material as a questionnaire can also enjoy wearing the eyeglass frame portion on their face like real glasses, and use the eyeglass lens portion to answer the questionnaire. [Explanation of symbols]

[0051] 1,1-2 Printed matter 10 Mount 20 Eyeglass frame section 21 Previous Frame 21a,21a Lens attachment part 22,22 Hinge part 23,23 Crane 24,24 rim section 25 Connecting part 26 Nose pad 30 Eyeglass lens section 51 First Separation Line 51a Connection 51b Cut section 52 Second Separation Line 61 First information display 62 Second information display 63 Third information display

Claims

1. A printed matter made of a sheet-like member, an eyeglass frame portion consisting of an indication imitating the shape of an eyeglass frame printed on the sheet-like member; a spectacle lens portion consisting of an indication imitating the shape of a spectacle lens printed on the sheet-like member; An information display consisting of letters, symbols or figures, to the eyeglass lens portion, or The eyeglasses frame portion is provided with a lens portion, and the eyeglasses frame portion is provided with a lens portion. An information display consisting of printed characters, symbols or figures; Separation lines including a first separation line provided along the boundary line between the eyeglass frame portion and the eyeglass lens portion in the sheet-like member; Equipped with The sheet-like member is configured to be separable by hand along the separation line. A printed matter characterized by:

2. the sheet-like member is made of paper, The separation line is a cutting line along which only at least a portion of the sheet-like member is connected and the other portion is cut.

2. The printed matter according to claim 1.

3. The separation line is a perforation formed in the sheet-like member.

3. The printed matter according to claim 2.

4. The information display is a display including information about an advertisement.

4. The printed matter according to claim 1, wherein the printed matter is a sheet of paper.

5. The outline of the sheet-like member coincides with the outline of the eyeglass frame portion.

5. The printed matter according to claim 1.

6. The separation line further includes a second separation line provided along the outline of the eyeglass frame portion of the sheet-like member.

5. The printed matter according to claim 1.

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