Mobile terminal, digital ticket display method and computer program

The mobile terminal optimizes advertisement visibility based on user boarding status, ensuring clear digital ticket presentation and effective advertisement viewing, addressing the balance between ticket usability and advertising interference.

JP7827615B2Active Publication Date: 2026-03-10TOYOTA JIDOSHA KK +1
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Patent Information

Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
Filing Date
2022-12-28
Publication Date
2026-03-10

AI Technical Summary

Technical Problem

Existing digital ticket systems fail to balance the benefits of displaying advertisements with the visibility and usability of digital tickets during user boarding and disembarking, leading to potential interference with ticket presentation.

Method used

A mobile terminal with a display that adjusts the advertisement area based on user boarding or disembarking conditions, using position detection and sensor inputs to control the visibility of digital tickets and advertisements, ensuring optimal visibility during ticket presentation.

Benefits of technology

Enhances the visibility of digital tickets during boarding and disembarking while allowing users to view advertisements effectively during non-boarding times, achieving a balance between ticket usability and advertising benefits.

✦ Generated by Eureka AI based on patent content.

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Abstract

To achieve the merit of a digital ticket and the merit of advertisement display.SOLUTION: A portable terminal 3 carried by a user comprises: a display 35 configured to display both a digital ticket 333 for using a bus 2 and an advertisement; and a processor 31 that controls the display 35. The processor 31 controls the display 35 to display the digital ticket 333, and when a predetermined condition indicating that the user is getting on or off the bus 2 is established, controls the display 35 to reduce the display area of the advertisement compared to when the predetermined condition is not established.SELECTED DRAWING: Figure 6
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Description

[Technical Field]

[0001] The present disclosure relates to a mobile terminal, a method for displaying a digital ticket, and a computer program. [Background technology]

[0002] Digital tickets are increasingly being introduced to public transportation such as trains and buses. For operators, digital tickets offer the advantage of reducing costs by eliminating the need to send out paper tickets. For users, digital tickets also offer benefits such as smoother boarding and disembarking, the fact that users no longer need to carry around paper tickets, preventing them from getting lost, and simplified procedures from purchase to receipt.

[0003] When using a digital ticket, please use the ticket face and QR code (registered trademark) that state the terms of use. ) are displayed on the screen (display) of the user's mobile device. It is conceivable to display advertisements on the mobile device screen in addition to the digital ticket. For example, Japanese Patent Application Laid-Open No. 2020-46931 (Patent Document 1) discloses that advertisements are displayed when a user gets off a public transport vehicle or when passing through a ticket gate to check their public transport ticket (see paragraphs

[0056] to

[0059] ). [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Publication No. 2020-46931 Summary of the Invention [Problem to be solved by the invention]

[0005] Displaying advertisements is not only beneficial to businesses in terms of advertising revenue, but also to users, as they can obtain information about products and / or services that they are interested in. It is desirable to balance the benefits of digital tickets with the benefits of displaying advertisements, considering the actual usage scenarios of digital tickets.

[0006] The present disclosure has been made to solve the above-mentioned problems, and one of the purposes of the present disclosure is to combine the benefits of digital tickets with the benefits of advertising displays. [Means for solving the problem]

[0007] (1) According to a first aspect of the present disclosure, a mobile terminal carried by a user includes a display configured to display both a digital ticket for use in public transport and an advertisement, and a control device that controls the display. The control device controls the display to display the digital ticket, and also controls the display to reduce the display area of ​​the advertisement when a predetermined condition indicating that the user is boarding or disembarking from public transport is met compared to when the predetermined condition is not met.

[0008] (2) The control device controls the display so that both the digital ticket and the advertisement are displayed when the specified condition is not met, while controlling the display so that the digital ticket is displayed and the advertisement is not displayed when the specified condition is met.

[0009] In the above configurations (1) and (2), when a predetermined condition is met (when the user is getting on or off public transport), the advertisement display area is reduced (or hidden). This reduces the impact that the advertisement may have on the visibility of the digital ticket, improving the visibility of the digital ticket, making it easier for the user to present the digital ticket and for the driver to check it. On the other hand, when the predetermined condition is not met (when the user is not getting on or off public transport), the advertisement is displayed larger, making it easier for the user to check the content of the advertisement. Therefore, the above configurations (1) and (2) make it possible to achieve both the benefits of digital tickets and the benefits of advertisement display.

[0010] (3) The mobile terminal further includes a position detection device that detects the position information of the mobile terminal. The control device determines that the predetermined condition is met when the moving speed of the mobile terminal is slower than a reference speed, and determines that the predetermined condition is not met when the moving speed of the mobile terminal is faster than the reference speed.

[0011] (4) The mobile terminal further includes a sensor that detects rotational movement of the mobile terminal. The control device determines that the predetermined condition is met when a user operation of presenting the digital ticket to a transportation facility crew member is detected based on the detection result of the sensor, and determines that the predetermined condition is not met when the user operation is not detected.

[0012] (5) The mobile terminal further includes a position detection device that detects position information of the mobile terminal. The control device determines that the predetermined condition is met when the position detection device detects that the mobile terminal is closer to a transportation boarding / alighting point than a predetermined distance, and determines that the predetermined condition is not met when the position detection device does not detect that the mobile terminal is closer to the transportation boarding / alighting point than the predetermined distance.

[0013] According to the above configurations (3) to (5), it is possible to appropriately determine whether the predetermined condition is met or not, that is, whether the user is getting on or off the means of transportation.

[0014] (6) A method for displaying a digital ticket for a user to use public transportation according to a second aspect of the present disclosure includes a step of displaying both the digital ticket and an advertisement on a display of a mobile terminal, wherein the displaying step includes a step of reducing the display area of ​​the advertisement when a predetermined condition indicating that the user is getting on or off the public transportation is met compared to when the predetermined condition is not met.

[0015] (7) A computer program according to a third aspect of the present disclosure causes a mobile terminal to execute the digital ticket display method described in (5) above.

[0016] According to the method (6) or the computer program (7) above, similar to the configuration (1) above, it is possible to achieve both the advantages of a digital ticket and the advantages of displaying advertisements. [Effects of the Invention]

[0017] According to the present disclosure, it is possible to achieve both the benefits of digital tickets and the benefits of advertising displays. [Brief explanation of the drawings]

[0018] [Figure 1] 1 is a diagram illustrating an overall configuration of a digital ticket management system according to an embodiment of the present disclosure. [Figure 2] FIG. 2 illustrates an example of a server configuration. [Figure 3] FIG. 2 is a diagram illustrating an example of a configuration of a mobile terminal. [Figure 4] FIG. 10 is a diagram showing an example of a display mode of a display of a mobile terminal. [Figure 5] FIG. 10 is a diagram showing an example of a display mode of the display of the mobile terminal after switching. [Figure 6] 10 is a flowchart showing an example of a processing procedure for displaying a digital ticket according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0019] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings. In the drawings, the same or corresponding parts are designated by the same reference numerals, and description thereof will not be repeated.

[0020] [Embodiment Mode] <System configuration> 1 is a diagram schematically illustrating the overall configuration of a digital ticket management system according to an embodiment of the present disclosure. The digital ticket management system 100 includes a server 1, a plurality of public transportation vehicles (buses in this example) 2, and a plurality of mobile terminals 3. The public transportation is not limited to buses, but may also be a train, a ship, or a combination of these.

[0021] 2 is a diagram showing an example of the configuration of server 1. Server 1 is typically an operator server operated by an operator of bus 2. Server 1 includes, for example, a processor 11, a memory 12, a storage 13, and a communication module 14.

[0022] The processor 11 is a microprocessor such as a CPU (Central Processing Unit) or an MPU (Micro-Processing Unit). The memory 12 is a volatile memory such as a RAM (Random Access Memory). The processor 11 reads a system program 131 and a control program 132 (described later), expands them into the memory 12, and executes them to realize various processes.

[0023] The storage 13 is a rewritable nonvolatile memory such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a flash memory. The storage 13 stores a system program 131 including an OS (Operating System), a control program 132 including computer-readable code necessary for control calculations, an operation database 133, and a fare table 134. The operation database 133 stores the operation schedule and operation history of each of the multiple buses 2. The fare table 134 manages the fares (digital ticket fares) for each of the operation routes of the multiple buses 2.

[0024] The communication module 14 includes a communication interface with a network such as the Internet, etc. The communication module 14 is configured to enable two-way communication with external devices of the server 1 (such as a plurality of buses 2 and a plurality of mobile terminals 3).

[0025] 3 is a diagram showing an example of the configuration of the mobile terminal 3. The mobile terminal 3 is a terminal carried by a user (passenger) using the bus 2, and is, for example, a smartphone, a tablet, or a smartwatch. The mobile terminal 3 may be a laptop PC (Personal Computer). The mobile terminal 3 includes, for example, a processor 31, a memory 32, a storage 33, a communication module 34, a display 35, a GPS (Global Positioning System) module, and an attitude sensor 37.

[0026] The processor 31 is a microprocessor such as a CPU or an MPU. The memory 32 is a volatile memory such as a RAM. The processor 31 reads a system program 331 and a control program 332 (described later), expands them into the memory 32, and executes them to realize various processes.

[0027] The storage 33 is a rewritable nonvolatile memory such as a flash memory. The storage 33 stores a system program 331 including an OS, a control program 332 including computer-readable code necessary for control calculations, and a digital ticket 333. The digital ticket 333 will be described with reference to FIGS. 4 and 5.

[0028] The communication module 34 includes a communication interface that complies with a wireless communication standard. The wireless communication standard may be LTE (Long Term Evolution) such as 4G or 5G, or a wireless LAN (Local Area Network) such as Wi-Fi (Wireless Fidelity), or both. The communication module 34 is configured to enable bidirectional communication with the server 1.

[0029] The display 35 is a mobile display such as an organic electroluminescence (EL) display or a liquid crystal display. The display 35 is configured to display various information in accordance with control commands from the processor 31. In this example, the display 35 is a display with a touch panel that can accept input operations from the user.

[0030] The GPS module 36 acquires information (GPS information) indicating the current location of the mobile terminal 3 based on signals from multiple artificial satellites, and outputs the GPS information to the processor 31. Note that the mobile terminal 3 may include a beacon receiver (not shown) instead of or in addition to the GPS module 36. The GPS module 36 and / or the beacon receiver correspond to the "position detection device" according to the present disclosure.

[0031] The attitude sensor 37 is, for example, a three-axis acceleration sensor, a three-axis gyro sensor, or a geomagnetic sensor. The attitude sensor 37 detects the attitude (rotational movement) of the mobile terminal 3 and outputs the detection result to the processor 31. The attitude sensor 37 corresponds to the "sensor" according to the present disclosure.

[0032] A control program 332 (application software) for purchasing and displaying digital tickets 333 is installed in the mobile terminal 3. By operating the mobile terminal 3, the user can purchase a desired digital ticket 333 for the route of the bus 2. Furthermore, by operating the mobile terminal 3 to display the face of the digital ticket 333 on the display 35, the user can present the digital ticket 333 to a crew member (such as the driver) of the bus 2 when getting on or off the bus 2. This allows the user to prove that they (and their family members, etc.) are legitimate passengers.

[0033] <Digital tickets and advertising displays> 4 is a diagram showing an example of the display aspect of the display 35 of the mobile terminal 3. A digital ticket 333 is displayed on the display 35. As shown in FIG. 4, the digital ticket 333 includes, for example, the range of travel permitted (within the city in this example), the validity period of the digital ticket 333 (six hours in this example), the remaining time (more than two hours in this example), and the number of adults / children (one of each in this example). However, the type of digital ticket 333 is not limited to a free pass as shown in FIG. 4, and any type may be used.

[0034] The mobile terminal 3 displays an advertisement in addition to the digital ticket 333. When the user touches the display area of ​​the advertisement, the user is connected to an external site of the advertiser, and the screen transitions to display more detailed advertisement content.

[0035] Displaying such advertisements is not only beneficial to businesses in terms of advertising revenue, but also beneficial to users, as users can obtain information about products and / or services that they are interested in. It is desirable to achieve both the benefits of digital ticket 333 and the benefits of displaying advertisements, considering actual usage scenarios of digital ticket 333.

[0036] Therefore, in this embodiment, the display modes of the digital ticket 333 and advertisements are switched depending on the user's operation on the mobile terminal 3 and / or the traveling status of the bus 2. More specifically, when the user is not getting on or off the bus 2 (typically, when the bus 2 is traveling), not only the digital ticket 333 but also the advertisements are displayed in normal size, thereby obtaining the advantages of both the digital ticket 333 and the advertisement display described above. In contrast, when the user is getting on or off the bus 2, the display modes of the digital ticket 333 and advertisements are switched so that the digital ticket 333 is displayed while the advertisements are displayed at a smaller size than normal.

[0037] Fig. 5 is a diagram showing an example of the display mode of the display 35 of the mobile terminal 3 after switching. When a user gets on or off the bus 2, as shown in Fig. 5, the display area of ​​the advertisement is reduced, thereby improving the visibility of the digital ticket 333 compared to Fig. 4. This makes it easier for the user to present the digital ticket 333 to the passenger, and for the passenger to check the digital ticket 333. It also makes it possible to prevent the user from unintentionally transitioning to an external site due to an operational error such as accidentally touching an advertisement on the touch panel.

[0038] In the example of FIG. 5, advertisements are also displayed when users get on and off bus 2, but advertisements may not be displayed only when users get on and off bus 2. In other words, advertisement display may be temporarily stopped. In the present disclosure, "reducing the advertisement display area" also includes not displaying advertisements (stopping advertisement display).

[0039] <Processing flow> 6 is a flowchart showing an example of the processing procedure for displaying a digital ticket 333 according to this embodiment. The processing shown in this flowchart is called from a main routine (not shown) and executed when a predetermined condition is met (for example, at predetermined intervals). Each step is realized by software processing by the processor 31 of the mobile terminal 3 (hereinafter simply referred to as "mobile terminal 3"), but may also be realized by hardware (electrical circuits, LSI (Large Scale Integration), etc.) arranged within the processor 31. Hereinafter, steps are abbreviated as "S."

[0040] It is assumed that, prior to the processing described below, the purchase procedure for the digital ticket 333 has been completed by a user operation on the mobile terminal 3.

[0041] In S1, the mobile terminal 3 determines whether the touch panel display 35 has accepted a user operation to start displaying the digital ticket 333 (a user operation requesting the display of the digital ticket 333). If the user operation has not been accepted (NO in S1), the mobile terminal 3 ends the series of processes. If the user operation has been accepted (YES in S1), the mobile terminal 3 proceeds to S2.

[0042] In S2, the mobile terminal 3 acquires the digital ticket 333. The mobile terminal 3 may read the digital ticket 333 stored in the storage 33 of the mobile terminal 3. Alternatively, the mobile terminal 3 may receive the digital ticket 333 through communication with the server 1. The mobile terminal 3 may read a portion of the digital ticket 333 while receiving other information, such as the expiration date, through communication with the server 1.

[0043] In S3, the mobile terminal 3 acquires an advertisement through communication with the server 1. The mobile terminal 3 may acquire an advertisement according to GPS information of the mobile terminal 3. Note that the order of the processing of S2 and the processing of S3 can be reversed.

[0044] In S4, the mobile terminal 3 determines whether the user is getting on or off the bus 2 (whether the user is getting on or off the bus 2). More specifically, for example, the following three determination methods may be adopted. The mobile terminal 3 may appropriately combine these determination methods to improve the accuracy of the determination.

[0045] First, the mobile terminal 3 can acquire the moving speed of the mobile terminal 3 based on GPS information from the GPS module 36. When the moving speed of the mobile terminal 3 is faster than a reference speed (for example, 20 km / h), the mobile terminal 3 can determine that the bus 2 is moving (i.e., the user is not getting on or off the bus 2). On the other hand, when the moving speed of the mobile terminal 3 is slower than the reference speed, the mobile terminal 3 can determine that the bus 2 is stopped (i.e., the user is getting on or off the bus 2 (there is a possibility that the user is getting on or off) the bus 2).

[0046] Secondly, the mobile terminal 3 may determine whether the user is getting on or off the bus 2 based on the detection result by the attitude sensor 37. When an operation of the user presenting the digital ticket 333 to a crew member of the bus 2 (for example, an operation in which the user rotates the mobile terminal 3 to change the display orientation from the user to the other person) is detected, the mobile terminal 3 can determine that the user is getting on or off the bus 2. On the other hand, when such a user operation is not detected, the mobile terminal 3 can determine that the user is not getting on or off the bus 2.

[0047] Third, the mobile terminal 3 can determine whether the mobile terminal 3 is approaching a bus stop (a boarding and disembarking point for the bus 2) based on GPS information from the GPS module 36 (or a signal from a beacon receiver). If the mobile terminal 3 is closer to the bus stop than a predetermined distance (for example, within 30 m), the mobile terminal 3 can determine that the user is getting on or off the bus 2. On the other hand, if the mobile terminal 3 is farther from the bus stop than the predetermined distance, the mobile terminal 3 can determine that the user is not getting on or off the bus 2.

[0048] If the user is getting on or off the bus 2 (YES in S4), the mobile terminal 3 proceeds to S5. In S5, the mobile terminal 3 displays the digital ticket 333 and an advertisement with a display area reduced from the normal display area on the display 35 (see FIG. 5). Thereafter, the mobile terminal 3 proceeds to S7.

[0049] If the user is not getting on or off the bus 2 (NO in S4), the mobile terminal 3 proceeds to S6. In S6, the mobile terminal 3 displays the digital ticket 333 and an advertisement of a normal display area on the display 35 (see FIG. 4). Thereafter, the mobile terminal 3 proceeds to S7.

[0050] In S7, the mobile terminal 3 determines whether the touch panel display 35 has accepted a user operation to end the display of the digital ticket 333 (a user operation requesting the end of the display of the digital ticket 333). If the user operation has not been accepted (NO in S7), the mobile terminal 3 returns the process to S4. This allows the display of the digital ticket 333 and advertisements to continue depending on whether the user is getting on or off the train. If the user operation has been accepted (YES in S7), the mobile terminal 3 proceeds to S8.

[0051] In S8, the mobile terminal 3 ends the display of the digital ticket 333 and the advertisement on the display 35.

[0052] As described above, in this embodiment, when the user is getting on or off the bus 2, the display area of ​​the advertisement is adjusted to be smaller than when the user is not getting on or off the bus 2. A situation in which the user is not getting on or off the bus 2, such as when the bus 2 is moving, is suitable for the user to check the content of the advertisement. Therefore, by relatively increasing the display area of ​​the advertisement, the advantage of making it easier for the user to check the content of the advertisement is sufficiently large. In contrast, when the user gets on or off the bus 2, the user presents the digital ticket 333 to the bus driver, so the user does not check the content of the advertisement. Therefore, the advantage of making the digital ticket 333 easier to view by reducing the display area of ​​the advertisement is greater than the disadvantage of making it difficult to check the content of the advertisement. Therefore, this embodiment can achieve both the advantages of the digital ticket 333 and the advantages of displaying advertisements.

[0053] The embodiments disclosed herein should be considered to be illustrative in all respects and not restrictive. The scope of the present disclosure is defined by the claims, not by the description of the above embodiments, and is intended to include all modifications within the meaning and scope of the claims. [Explanation of symbols]

[0054] 100 Digital ticket management system, 1 Server, 11 Processor, 12 Memory, 13 Storage, 131 System program, 132 Control program, 133 Operation database, 134 Fare table, 14 Communication module, 2 Bus, 3 Mobile terminal, 31 Processor, 32 Memory, 33 Storage, 331 System program, 332 Control program, 333 Digital ticket, 34 Communication module, 35 Display, 36 Module, 37 Attitude sensor.

Claims

1. A method for displaying a digital ticket for a user to use a transportation facility, the method being implemented on a user's mobile terminal, comprising: displaying both the digital ticket and the advertisement on a display of the mobile device; calculating a moving speed of the mobile terminal based on the location information of the mobile terminal acquired by the mobile terminal; A method for displaying a digital ticket on a user's mobile terminal, wherein the displaying step includes a step of displaying the advertisement on the display so that the display area of ​​the advertisement is smaller when the moving speed is slower than a reference speed compared to when the moving speed is faster than the reference speed, or a step of not displaying the advertisement on the display.

2. A method for displaying a digital ticket for a user to use a transportation facility, the method being implemented on a user's mobile terminal, comprising: displaying both the digital ticket and the advertisement on a display of the mobile device; detecting rotational movement of the mobile terminal; A method for displaying a digital ticket on a user's mobile terminal, wherein the displaying step includes a step of, when a predetermined rotational movement is detected, displaying the advertisement on the display so that the display area of ​​the advertisement is smaller than when the predetermined rotational movement is not detected, or not displaying the advertisement on the display.

3. A method for displaying a digital ticket for a user to use a transportation facility, the method being implemented on a user's mobile terminal, comprising: displaying both the digital ticket and the advertisement on a display of the mobile device; calculating a distance from the mobile terminal to a boarding or disembarking point of the transportation facility based on the location information of the mobile terminal acquired by the mobile terminal; A method for displaying a digital ticket on a user's mobile terminal, wherein the displaying step includes a step of displaying the advertisement on the display so that the display area of ​​the advertisement is smaller when the distance is shorter than a predetermined distance compared to when the distance is longer than the predetermined distance, or a step of not displaying the advertisement on the display.

4. A computer program that causes the mobile terminal to execute the digital ticket display method according to any one of claims 1 to 3.

Citation Information

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