Display device for illuminating bottled beverages

The display device illuminates containerized beverages directly and uses a control unit for selective lighting patterns to attract consumer attention, addressing the issue of ineffective product highlighting in display cabinets.

JP7864684B2Active Publication Date: 2026-05-25PEPSICO INC
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Patent Information

Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
PEPSICO INC
Filing Date
2021-07-15
Publication Date
2026-05-25

AI Technical Summary

Technical Problem

Display cabinets fail to effectively attract consumer attention to products, as existing lighting systems often illuminate the cabinet interior rather than the products themselves, failing to highlight available items for purchase.

Method used

A display device with a light source positioned beneath the containerized beverages to illuminate them directly, combined with a control unit for selective illumination patterns, and a power connector for easy electrical connection.

Benefits of technology

The solution effectively draws consumer attention to the products by providing a unique visual effect, enhancing product visibility and encouraging purchases.

✦ Generated by Eureka AI based on patent content.

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Abstract

A display device for illuminating packaged beverages includes a panel having a front end opposite a rear end. The panel further includes a top surface on which a packaged beverage can be placed, the top surface having a transparent portion. A light source is disposed within the panel to illuminate the packaged beverage disposed on the top surface of the panel. The display device further includes an end cap having a front wall disposed at the front end of the panel.
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