Medical Sales Support Information Processing Device and Method

Abstract

It is necessary to support efficient marketing and sales promotion activities by pharmaceutical companies, thereby enabling reductions in marketing costs and optimization of pharmaceutical costs, and ultimately improving the social situation in which lives that could be saved are not being saved. [Solution] An acquisition unit that acquires data including the attributes of each physician, the history or schedule of sales promotion activities including sending email newsletters to the physician, notifications of opening the email newsletters, web interviews, or face-to-face interviews, or the results of the sales promotion activities; and a storage unit that stores a program and the data. The present invention provides a device, program, or method having medical sales support information processing technology, which includes a calculation unit that calls the aforementioned program and data, calculates the probability of use or prescription using a statistical method including logistic regression analysis, or calculates recommended sales activities using a logit function based on the probability of use or prescription, and an output unit that shows the recommended sales activities calculated by the calculation unit.

Images