Advertising management device, advertising management method, and program

Abstract

[Problem] To display on a map a result of a comparison of an advertising condition of an advertiser and at least one of a plurality of items of position information and peripheral region information. [Solution] An advertisement management device comprising: a position information acquisition means for acquiring position information about a plurality of advertisement display means; a periphery information acquisition means for acquiring periphery information about the periphery of the advertisement display means; a comparison means for comparing an advertising condition specified by an advertising client and at least one of the position information and the periphery information; and a display means for associating the position information of each of the advertisement display means with the comparison result from the comparison means and displaying the result on a map.

Description

Advertising management device, advertising management method, and recording medium

[0001] The present disclosure relates to an advertisement management device, an advertisement management method, and a recording medium.

[0002] Patent document 1 discloses an advertising display device that selects advertising content based on location information, local time information, and attributes of people around a vehicle to which a distribution device is connected, distributes the advertising content to the vehicle via a network, and displays the advertising content on displays located on the exterior and interior of the vehicle.

[0003] Patent document 2 discloses an advertising display device that can acquire captured images and vehicle location information using a panoramic camera, estimate the gender and age of people present in the captured images, select advertising information corresponding to the attributes and location information of the people, and display the selected advertising information on the vehicle's display.

[0004] JP 2021-512438 A JP 2016-065938 A

[0005] The following analysis has been provided by the inventor. Advertisers want to deliver targeted advertising, such as goods and services, to consumers in an appropriate and timely manner. For example, businesses display advertising content on digital signage in commercial facilities or on the street to attract customers and promote the goods and services they offer.

[0006] In this regard, the distribution devices that distribute advertising content in Patent Documents 1 and 2 are limited to a configuration in which advertising content is distributed to a single vehicle based on location information, local time information, and attributes of people around the vehicle to which the distribution device is connected, and the advertising content is displayed on the display of the vehicle. This makes it difficult for advertisers to provide more appropriate advertising content to desired consumers.

[0007] The present disclosure aims to provide an advertisement management device, an advertisement management method, and a recording medium that can provide appropriate advertising content to consumers.

[0008] According to a first aspect, there is provided an advertisement management device comprising: a location information acquisition means for acquiring location information of a plurality of advertisement display means; a surrounding information acquisition means for acquiring surrounding information around the advertisement display means; a comparison means for comparing advertising conditions designated in advance by an advertiser with at least one of the location information and the surrounding information; and a display means for associating the comparison results of each of the advertisement display means with the location information of each of the advertisement display means and displaying them on a map.

[0009] According to a second aspect, there is provided an advertising management method which acquires location information of a plurality of advertising display means, acquires surrounding information around the advertising display means, compares advertising conditions specified in advance by an advertiser with at least one of the location information and the surrounding information, associates the results of the comparison with the location information of each of the advertising display means, and displays the results on a map.

[0010] According to a third aspect, there is provided a recording medium having recorded thereon a program that causes a computer to execute the following processes: a process of acquiring location information of a plurality of advertisement display means; a process of acquiring surrounding information around the advertisement display means; a process of comparing advertising conditions designated in advance by an advertiser with at least one of the location information and the surrounding information; and a process of associating the results of the comparison with the location information of each of the advertisement display means and displaying the results on a map.

[0011] This program is input to the computer device via an input device or externally via a communication interface, stored in a storage device, and drives the processor according to predetermined steps or processes. This program can also display the processing results, including intermediate states, at each stage via a display device, or can communicate with the outside via the communication interface. For example, a computer device for this purpose typically includes a processor, a storage device, an input device, a communication interface, and, if necessary, a display device, all of which are connectable to each other via a bus. This program can also be recorded on a computer-readable (non-transitive) storage medium.

[0012] According to the present disclosure, appropriate advertising content can be provided to consumers.

[0013] 1 is a diagram illustrating a configuration of an embodiment of the present disclosure and an example of an image displayed on a display means. FIG. 2 is a flow chart illustrating the operation of an embodiment of the present disclosure. FIG. 3 is a diagram illustrating a configuration of an advertisement management device of a first embodiment of the present disclosure. FIG. 4 is a table illustrating advertising conditions 1 to 3 requested by an advertiser. FIG. 5 is a diagram illustrating an example of an image displayed on a display unit of the advertisement management device of the first embodiment of the present disclosure. FIG. 6 is a diagram illustrating an example of presenting advertising content to people in a car using the advertisement management device of the first embodiment of the present disclosure. FIG. 7 is a table illustrating element attributes inferred by the advertisement management device. FIG. 8 is a diagram illustrating an advertisement management method using the advertisement management device of the first embodiment of the present disclosure. FIG. 9 is a diagram illustrating an example in which the advertisement management device of the second embodiment of the present disclosure is applied to a movie theater. FIG. 10 is a diagram illustrating an example of an image displayed on a display unit of the advertisement management device of the second embodiment of the present disclosure. FIG. 11 is a diagram illustrating a configuration of a computer constituting the advertisement management device of the present disclosure.

[0014] First, an overview of one embodiment of the present disclosure will be described with reference to the drawings. Note that the reference numerals in this overview are added to each element for convenience as an example to facilitate understanding, and are not intended to limit the present invention to the illustrated form. Furthermore, connecting lines between blocks in the drawings and the like referred to in the following description include both bidirectional and unidirectional lines. Unidirectional arrows are used to schematically indicate the flow of main signals (data) and do not exclude bidirectionality. A program is executed via a computer device, which includes, for example, a processor, a storage device, an input device, a communication interface, and, if necessary, a display device. Furthermore, this computer device is configured to be able to communicate with internal or external devices (including computers) via the communication interface, whether wired or wireless. Furthermore, although ports or interfaces exist at the input / output connection points of each block in the drawings, they are not shown.

[0015] As shown in FIG. 1 , one embodiment of the present disclosure is an advertisement management device 10 including a location information acquisition means 11, a surrounding information acquisition means 12, a comparison means 13, and a display means 14. The location information acquisition means 11 acquires current location information of multiple advertisement display means for displaying advertisement content. When the advertisement display means D1 and D2 are installed inside or outside the vehicles V1 and V2, the location of the vehicles is identified using location information obtained from a known navigation device that uses GPS signals. Note that the location information acquisition means 11 may acquire location information from the vehicles V1 and V2 via a mobile communication network such as a fifth-generation mobile communication system or LTE (Long Term Evolution), or via a roadside device. Furthermore, the location information acquisition means 11 may acquire the location information by actively transmitting the information at predetermined time intervals from the advertising vehicles V1 and V2, or by requesting the advertising vehicles V1 and V2 to transmit their location information.

[0016] The surrounding information acquisition means 12 acquires surrounding information about the surroundings of the advertisement display means D1, D2. The surrounding information is information about people around the advertisement display means D1, D2, and the number of people, their attributes, etc. are extracted based on video information captured by a camera.

[0017] The comparison means 13 compares the advertising conditions designated in advance by the advertiser with at least one of the location information and the surrounding information regarding the advertisement display means D1, D2, and generates a comparison result. The display means 14 displays the comparison result generated by the comparison means 13 in association with the location information of each advertisement display means D1, D2.

[0018] The camera C used in the surrounding information acquisition means 12 may be a fixed camera or a PTZ (Pan Tilt Zoom) camera. Also, an omnidirectional camera capable of capturing 360-degree images and videos may be used to acquire video information about the surroundings of the camera.

[0019] The advertisement management device 10 operates as follows. When the advertisement management device 10 is started, position information of multiple advertisement display units D1 and D2 is acquired (S101 in FIG. 2). Because the advertisement display units D1 and D2 are configured to be mounted externally to the vehicles V1 and V2, the advertisement display units D1 and D2 are acquired from the position information of each vehicle V1 and V2 using an on-board navigation device. Furthermore, the surrounding information acquisition unit 12 acquires surrounding information of the multiple advertisement display units D1 and D2 (S101 in FIG. 2). For example, surrounding information related to the number and attributes of people around the advertisement display units D1 and D2 is acquired based on video captured and transmitted by a camera C installed on a street (S101 in FIG. 2). Next, the comparison unit 13 compares advertising conditions previously specified by the advertiser with at least one of the position information and the surrounding information, and generates a comparison result (S102 in FIG. 2). Furthermore, the comparison results 1 and 2 for each of the advertisement display means D1 and D2 are associated with the location information for each of the advertisement display means D1 and D2, and are displayed on a map (S103 in FIG. 2). Based on the displayed comparison results 1 and 2, the user of the advertisement management device 10 can manage the distribution, stopping, etc. of the advertisement content presented for each of the multiple advertisement display means.

[0020] 1, comparison results 1 and 2 for advertisement display means D1 and D2 are shown on a map using balloons, with the location information of advertisement display means D1 and D2 associated with comparison results 1 and 2. However, the method of associating location information with comparison results is not limited to the display method shown in FIG. 1, and can be changed as desired as long as the comparison results and the current locations of the advertisement display means corresponding to the comparison results can be recognized.

[0021] The advertising display means D1, D2 are signage capable of displaying advertising content, and include displays and projectors capable of displaying still images and videos, speakers capable of displaying audio, etc. More specifically, the advertising display means are not limited to movable billboards and displays mounted on the exterior or interior surfaces of the advertising vehicles V1-V2, or billboards and displays fixedly placed on the exterior walls or interior surfaces of public or private facilities or on the street, but also include screens installed in movie theaters, theaters, theme park attraction facilities, etc. Note that advertising vehicles are not limited to trucks that display advertisements on the sides (exterior surfaces) of their bodies with the primary purpose of advertising or promoting the things they want to promote, but also include taxis, buses, trains, airplanes, motorcycles, bicycles, kick scooters, etc. that can display advertisements on the exterior or interior of the vehicle.

[0022] In the above embodiment, the configuration is described in which the advertisement display means is disposed outside the vehicle, and the surrounding information acquisition means is configured to use surrounding information about people outside the vehicle, but the comparison result may also be generated using surrounding information about people inside the vehicle. Similarly, in a configuration in which the advertisement display means is disposed inside the vehicle, the surrounding information acquisition means uses at least one of people inside the vehicle and people outside the vehicle as surrounding information to acquire the comparison result.

[0023] Furthermore, in the above embodiment, the comparison result is obtained by the comparison means using location information and surrounding information, but it is also possible to compare only one of the location information and the surrounding information with the advertising conditions. For example, if the advertising display means is installed in a fixed location, the location information is known in advance, so it is also possible to obtain surrounding information about the advertising display means and compare it with the advertising conditions. Also, depending on the advertising conditions, if the purpose is to display an advertisement to people in a specific location (for example, people at a beach), and the location information of the advertising display means is important, it is also possible to compare the advertising conditions with the location information.

[0024] [First embodiment] A first embodiment will be described, which is an advertising management device 100 that mainly uses an advertising vehicle to display advertising content. As shown in Fig. 3, the advertising management device 100 includes a database 101 that stores map information and surrounding information, a database 102 that stores advertising conditions and advertising content previously requested by an advertiser, a location information acquisition unit 111 corresponding to the location information acquisition means 11, a surrounding information acquisition unit 112 corresponding to the surrounding information acquisition means 12, an analysis and comparison unit 113 corresponding to the comparison means 13, and a display unit 114 corresponding to the display means 14.

[0025] In order to identify the current locations where the advertising vehicles V1 to V3 are currently traveling, the location information acquisition unit 111 identifies the locations of the vehicles using location information obtained from a known navigation device that uses GPS signals and is installed in the advertising vehicles V1 to V3. Possible methods for the location information acquisition unit 111 to acquire location information from the advertising vehicles V1 to V3 include via a mobile communication network such as a fifth-generation mobile communication system or LTE (Long Term Evolution), or via a roadside device. The method for acquiring the vehicle location information may be one in which the advertising vehicles V1 to V3 actively transmit the information at predetermined time intervals, or one in which the location information acquisition unit 111 requests the advertising vehicles V1 to V3 to transmit their location information.

[0026] Furthermore, the surrounding information acquisition unit 112 of this embodiment acquires video information acquired by cameras C1 to C2, C4, and C5 arranged at predetermined positions and movable cameras C3 and C6 mounted on vehicles V3 and V4, and converts the video information into video information that can be processed by the analysis and comparison unit 113 described below. Note that cameras C1 to C7 may be, for example, fixed cameras or PTZ (Pan Tilt Zoom) cameras. Furthermore, cameras C1 to C7 may be omnidirectional cameras capable of capturing 360-degree images and videos, and may acquire video information about the surroundings of the cameras.

[0027] In this embodiment, the advertising vehicles V1, V2, and V4 themselves are not equipped with cameras that acquire information about the surroundings of the advertising vehicles. However, because the movements and flow of people around the advertising vehicles change every moment, providing video cameras in the advertising vehicles V1, V2, and V4 to acquire surrounding information can improve the accuracy of matching estimation in the comparison unit, which will be described later. The advertising vehicle V4 is a bus that can accommodate passengers, and is equipped with a display D5 for presenting advertisements to passengers and a camera C6 for acquiring information about the surroundings inside the vehicle.

[0028] The analysis and comparison unit 113 constituting the comparison means 13 has an analysis function for analyzing video and a comparison function for comparing the collected surrounding information with the advertising conditions previously requested by the advertiser. The analysis and comparison unit 113 acquires video information from cameras C1 to C7 processed by the surrounding information acquisition unit 112, and analyzes the number and attributes of people appearing in the video information. In addition, location information about the locations where the video information was acquired is also acquired from the moving cameras C3 and C6.

[0029] In order to analyze the attributes of people shown in the video information, the analysis and comparison unit 113 uses a known people flow analysis method to digitize and analyze the movement lines and attributes of people, thereby generating attribute data such as the number of people, age, gender, clothing, etc. The analysis and comparison unit 113 may generate the attribute data in a form that does not include video, from the perspective of privacy. Note that the vehicle on which the camera C3 is mounted is equipped with a known navigation device, similar to the advertising vehicles V1 to V3 described above, and the video information acquired by the camera C3 is linked to location information.

[0030] Furthermore, the analysis and comparison unit 113 has a comparison function that compares the surrounding information provided by the location information acquisition unit 111 and surrounding information acquisition unit 112 of the advertising vehicles V1, V3, and V4 with the advertising conditions specified in advance by the advertiser, and calculates the degree of matching between the two.

[0031] An example of the comparison function of the analysis and comparison unit 113 will be described below. FIG. 4 shows advertising conditions 1 to 3 required by an advertiser. The advertising conditions include the type of advertising content and element attributes for specifying the target audience for the advertising content. For example, the advertising content of advertising condition 1 is related to a cram school, and the element attributes of advertising condition 1 are location, age, gender, and clothing, which are "near the school," "teenager," "male," and "uniform," respectively.

[0032] FIG. 5 shows an example of an image displayed on the display unit 114 of the advertising management device 100 according to the first embodiment. The area displayed on the map in FIG. 5 is divided into multiple areas, each of which is assigned a symbol X1 to X3, Y1 to Y3, and Z1 to Z3 (a rectangular area indicated by a dashed line). For example, from the image captured by camera C5 located in area Z3, age, gender, and clothing are identified from among four element attributes. Furthermore, the location of camera C5 is determined by referencing map information stored in advance in database 101, and information on school B6 located at the corresponding location is acquired. For example, if the element attribute of advertising condition 1 shown in FIG. 4 can be inferred from the image information captured by camera C5, the inferred element attribute is compared with the element attribute of the advertising condition, and the degree of matching is calculated.

[0033] As shown in Fig. 6, advertising content is displayed on a display D5 installed inside the advertising vehicle V4. In this case, surrounding information is acquired based on video information captured by a camera C6 installed inside the vehicle. Furthermore, since the advertising vehicle V4 is traveling in area Z1 (see Fig. 5), the interior of the vehicle is also recognized as area Z1.

[0034] The matching degree can be calculated using a known method. For example, the evaluation value indicating whether an element attribute matches is expressed as a binary value of 1 or 0, with the weight of the element attribute "location" being 0.2, the weight of "age" being 0.3, the weight of "gender" being 0.3, and the weight of "clothing" being 0.2. Here, if the estimated evaluation values ​​of "location," "age," and "gender" are 1 and the evaluation value of "clothing" is 0, the matching degree in area Z3 is 0.8 (80%). For example, if the threshold for selecting whether or not to advertise is 80%, the advertiser or operator issues a command to present advertising content on the display D1 of the vehicle V1. Of course, a configuration in which a threshold for the matching degree is set in advance and predetermined advertising content is delivered and presented to displays located or traveling in an area exceeding the threshold can also be applied. In this embodiment, the matching degree is expressed as a percentage (%), but a configuration in which it is expressed using symbols such as a circle (○), a triangle (△), or an X (X) can also be applied. For example, a numerical range of the degree of matching can be set for each of the symbols ○, △, and X, and the degree of matching can be expressed by the symbols ○, △, X, etc., so that the user can easily recognize the degree of matching.

[0035] Note that the displays D1, D2, D4, and D5 mounted on the exterior of the advertising vehicle shown in Figure 5 are configured to present advertising content to people walking outdoors, but there are also configurations in which displays installed inside the vehicle are used to present advertising content to passengers in taxis, buses, trains, etc. Figure 6 shows an example in which advertising content is presented on display D5 mounted inside vehicle V4. In this case, surrounding information is acquired based on video information from camera C6. Furthermore, since advertising vehicle V4 is traveling in area Z1 (see Figure 5), the interior of the vehicle is also recognized as area Z1, and the matching degree is calculated.

[0036] In the case of advertising condition 3, when the matching degree is calculated, the matching degree in area Z3 is 100%. This is because the evaluation values ​​of the element attributes "location," "gender," "age," and "clothing" estimated based on the surrounding information acquired by camera C6 are 1, and the matching degree is 100%.

[0037] In the case of advertising condition 2, when the matching degree is calculated in the same way as advertising condition 1, the matching degree in area Y3 is 0.5. The evaluation values ​​of "location" and "gender" estimated based on the surrounding information acquired by camera C2 are 1, and the evaluation values ​​of "age" and "clothing" are 0, resulting in a matching degree of 50%.

[0038] In this embodiment, four element attributes are used when calculating the matching degree, but the number of element attributes can be increased or decreased as appropriate. For example, weather information and event information of the location where the matching degree is estimated can be included. If the weather information and event information can be acquired from a communication network via a communication interface provided in the advertisement management device 100, the event information can also be used as an element attribute.

[0039] Furthermore, the walking speed and direction of a person can also be used as element attributes used to compare the degree of matching. For example, if a function for setting the advertising fees to be charged to advertisers is provided, it is possible to configure the advertising fee when a person's moving speed exceeds a threshold to be lower than the advertising fee when the moving speed does not exceed the threshold.

[0040] Second Embodiment The second embodiment is an example in which an advertising management device is applied to a generally enclosed facility such as a movie theater, a theater, or a theme park. This embodiment differs from the first embodiment, in that advertising content is presented to people who are moving around, in that the target audience members to whom advertising content is presented remain largely stationary for a certain period of time. For example, a movie theater may include a screen S for screening movies, a projector P for projecting the movie onto the screen S, a camera C5 for capturing images of viewers, and chairs CH for the viewers to sit on. Surrounding information is acquired from the image captured by the camera C5, the viewers' attributes are analyzed, and the degree of match between the viewers' element attributes and the element attributes of the advertising conditions is calculated and displayed on the layout image of theaters T1 to Tn (see FIG. 9 ). If the degree of match exceeds a predetermined threshold, advertising content can be configured to be displayed on the screen S via the projector P.

[0041] When the advertising management device disclosed herein is applied to a complex facility having multiple theaters T1 to Tn, it is possible to collectively recognize the degree of matching between audience members at each theater T1 to Tn, thereby enabling comprehensive management of advertising content presented at each theater T1 to Tn (see Figure 9).

[0042] (Hardware Configuration) In each embodiment of the present disclosure, each component of each device represents a functional unit block. Some or all of the components of each device are realized by an arbitrary combination of an information processing device 900 and a program, for example, as shown in FIG. 9 . FIG. 9 is a block diagram showing an example of the hardware configuration of the information processing device 900 that realizes each component of each device. The information processing device 900 includes, as an example, the following configuration: - CPU (Central Processing Unit) 901 - ROM (Read Only Memory) 902 - RAM (Random Access Memory) 903 - Program 904 loaded into RAM 903 - Storage device 905 that stores the program 904 - Drive device 907 that reads and writes to a recording medium 906 - Communication interface 908 that connects to a communication network 909 - Input / output interface 910 that inputs and outputs data - Bus 911 that connects each component

[0043] Each component of each device in each embodiment is realized by the CPU 901 acquiring and executing a program 904 that realizes the function. That is, the CPU 901 in FIG. 16 executes an information collection program and a reproduction image program, and performs an update process for each calculation parameter stored in the RAM 903, the storage device 905, etc. The program 904 that realizes the function of each component of each device is stored in advance in, for example, the storage device 905 or the ROM 902, and is read by the CPU 901 as needed. The program 904 may be supplied to the CPU 901 via the communication network 909, or may be stored in advance on the recording medium 906, and the drive device 907 may read the program and supply it to the CPU 901.

[0044] There are various variations in the method of realizing each device. For example, each device may be realized by any combination of a separate information processing device 900 and a program for each component. Furthermore, multiple components of each device may be realized by any combination of a single information processing device 900 and a program. That is, each unit (processing means, function) of the event video creation device shown in the first to third embodiments can be realized by a computer program that causes a processor installed in the device to execute each of the above-mentioned processes using its hardware.

[0045] In addition, some or all of the components of each device may be realized by other general-purpose or dedicated circuits, processors, etc., or a combination of these. These may be configured by a single chip, or by multiple chips connected via a bus.

[0046] Some or all of the components of each device may be realized by a combination of the above-mentioned circuits and programs.

[0047] When some or all of the components of each device are realized by multiple information processing devices, circuits, etc., the multiple information processing devices, circuits, etc. may be centrally or decentralized. For example, the information processing devices, circuits, etc. may be realized as a client-server system, a cloud computing system, or the like, in a form in which each device is connected via a communication network.

[0048] It should be noted that the above-described embodiments are preferred embodiments of the present disclosure, and the scope of the present disclosure is not limited to only the above-described embodiments. In other words, those skilled in the art can modify or substitute the above-described embodiments to construct various modified forms without departing from the gist of the present disclosure.

[0049] A part or all of the above-described embodiments can be described as, but not limited to, the following supplementary notes.

[0050] [Supplementary Note 1] An advertisement management device comprising: a location information acquisition means for acquiring location information of a plurality of advertisement display means; a surrounding information acquisition means for acquiring surrounding information around the advertisement display means; a comparison means for comparing advertising conditions previously specified by an advertiser with at least one of the location information and the surrounding information to acquire a degree of matching; and a display means for associating the comparison result by the comparison means with the location information of each of the advertisement display means and displaying it on a map. [Supplementary Note 2] The advertisement display means can display advertisement content based on the comparison result. [Supplementary Note 3] The comparison result is a degree of matching. [Supplementary Note 4] If the degree of matching exceeds a predetermined threshold, the advertisement display means can display advertisement content corresponding to the degree of matching that exceeds the threshold. [Supplementary Note 5] The map is divided into a plurality of areas, and the comparison means can acquire a degree of matching for each area. [Supplementary Note 6] The advertisement display means can display the degree of matching for each area. [Supplementary Note 7] The advertisement display means can display the type of advertisement content. [Supplementary Note 8] The advertising conditions can include the type of the advertising content and element attributes. [Supplementary Note 9] An advertising management method comprising: acquiring location information of a plurality of advertising display means; acquiring surrounding information around the advertising display means; comparing advertising conditions previously specified by an advertiser with at least one of the location information and the surrounding information; associating the results of the comparison with the location information of each of the advertising display means and displaying them on a map. [Supplementary Note 10] A recording medium having recorded thereon a program that causes a computer to execute the following processes: acquiring location information of a plurality of advertising display means; acquiring surrounding information around the advertising display means; comparing advertising conditions previously specified by an advertiser with at least one of the location information and the surrounding information; and associating the results of the comparison with the location information of each of the advertising display means and displaying them on a map. Note that the forms of Supplements 9 to 10 above can be expanded into the forms of Supplements 2 to 8, as with Supplementary Note 1.

[0051] The disclosures of the above-cited patent documents are incorporated herein by reference and may be used as the basis or part of this disclosure, as necessary. Modifications and adjustments of the embodiments and examples are possible within the scope of the entire disclosure (including the claims), and further based on the basic technical concepts thereof. Furthermore, various combinations and selections (including partial deletions) of various disclosed elements (including elements of each claim, each element of each embodiment or example, each element of each drawing, etc.) are possible within the scope of this disclosure. In other words, this disclosure naturally includes various modifications and alterations that would be possible by a person skilled in the art in accordance with the entire disclosure and technical concepts, including the claims. In particular, with regard to the numerical ranges described herein, any numerical value or subrange within that range should be construed as specifically described, even if not otherwise specified. Furthermore, the disclosures of the above-cited documents, when used in part or in whole in combination with the disclosures herein as part of this disclosure, in accordance with the spirit of this disclosure, are also deemed to be included in the disclosures of this application.

[0052] DESCRIPTION OF SYMBOLS 10 Advertising management device 11 Position information acquisition means 12 Surrounding information acquisition means 13 Comparison means 14 Display means 100 Advertising management device 111 Position information acquisition unit 112 Surrounding information acquisition unit 113 Analysis and comparison unit 114 Display unit 900 Information processing device 901 CPU (Central Processing Unit) 902 ROM (Read Only Memory) 903 RAM (Random Access Memory) 904 Program 905 Storage device 906 Recording medium 907 Drive device 908 Communication interface 909 Communication network 910 Input / output interface 911 Bus C1 to Cn Cameras D1 to Dn Advertising display means (display) V1 to V4 Vehicle S Screen

Claims

1. A location information acquisition means for acquiring location information of a plurality of advertisement display means; A surrounding information acquisition means for acquiring surrounding information about the surroundings of the advertisement display means; A comparison means for comparing an advertising condition designated by an advertiser with at least one of the position information and the surrounding information; a display means for displaying on a map a comparison result by said comparison means in association with position information of each of said advertisement display means; An advertising management device comprising:

2. 2. The advertisement management device according to claim 1, wherein the advertisement display means displays advertisement content based on the comparison result.

3. 3. The advertisement management device according to claim 2, wherein the comparison result is a degree of matching.

4. If the matching degree exceeds a predetermined threshold, 4. The advertisement management device according to claim 3, wherein said advertisement display means displays advertisement content corresponding to a matching degree exceeding said threshold value.

5. 3. The advertisement management device according to claim 2, wherein the map is divided into a plurality of areas, and the comparison means obtains the degree of matching for each of the areas.

6. 6. The advertisement management device according to claim 5, wherein said display means displays said degree of matching for each of said areas.

7. 7. The advertisement management device according to claim 2, wherein the advertisement display means displays a type of the advertisement content.

8. The advertisement management device according to claim 2 , wherein the advertisement conditions include a type of the advertisement content and an element attribute.

9. Acquire location information of multiple advertising display means; Obtaining surrounding information of the surroundings of the advertisement display means; comparing advertising conditions designated in advance by an advertiser with at least one of the location information and the surrounding information; The advertisement management method further comprises: associating the result of the comparison with the position information of each of the advertisement display means and displaying the result on a map.

10. On the computer, A process of acquiring location information of a plurality of advertisement display means; A process of acquiring surrounding information of the surroundings of the advertisement display means; A process of comparing advertising conditions designated in advance by an advertising client with at least one of the location information and the surrounding information; and a program for executing a process of associating the result of the comparison with the position information of each of the advertisement display means and displaying the result on a map.