Smart traditional market platform
The smart traditional market platform addresses the challenges of product visualization and customer trust by integrating offline product management with online ordering and 3D modeling, while also optimizing traffic flow, thereby enhancing sales and customer experience.
Patent Information
- Application Number
- PCT/KR2023/021779
- Authority / Receiving Office
- WO · WO
- Patent Type
- Applications
- Current Assignee / Owner
- Priority Date
- 2023-10-23
- Filing Date
- 2023-12-28
- Publication Date
- 2025-05-01
AI Technical Summary
Traditional markets face challenges in providing an effective online shopping experience, especially for fresh food products, due to limitations in product visualization and reliability, leading to decreased sales and customer trust.
A smart traditional market platform is developed, integrating offline product management with online ordering and inventory management. The platform includes a mobile app for customers to search and order products, a 3D modeling-based roadmap for navigation, and a live commerce service for product promotion. Additionally, it utilizes big data analysis to optimize traffic flow and provide real-time congestion information.
The platform enhances customer trust by providing intuitive product visualization through 3D models, increases sales by facilitating online ordering, and improves traffic management within traditional markets, creating a more efficient and customer-friendly shopping experience.
Smart Images

Figure KR2023021779_01052025_PF_FP_ABST
Abstract
Description
Smart Traditional Market Platform
[0001] The present invention relates to a smart traditional market platform that activates product transactions in traditional markets through an offline platform.
[0002] As is well known, existing online shopping malls and open markets do not allow you to see the actual product and only allow you to obtain limited information through representative images, which leads to frequent returns and exchanges.
[0003] In particular, in the case of fresh food such as agricultural, livestock and fishery products, it is difficult to check their condition, which lowers customers' confidence in freshness, leading to decreased sales and a vicious cycle.
[0004] As a related art, Korean Patent Publication No. 2001-0079194 discloses a method for arranging products on an electronic shopping mall website using a 3D virtual reality image on the Internet according to the prior art, as illustrated in FIG. 1, a web information DB (100) storing various form information including windows required when registering as a member or checking the status of product delivery, a member information DB (200) storing user personal information including authentication means required when purchasing a product and information on products purchased by the user, a video information DB (300) storing store appearances of offline department stores or large discount stores by filming them as videos so that when a user purchases a product online, the store appearance of the offline department store or large discount store where the actual product is sold is output as a video, and a floor-by-floor store virtual reality information DB (400) storing 3D virtual reality information imaged with the same layout structure as the store appearances of the offline department store or large discount store, It is composed of an administrator server (500) that operates a web information DB (100), a member information DB (200), a video information DB (300), and a floor-by-floor store virtual reality information DB (400), and a user terminal (700) connected to the Internet (600), thereby facilitating product purchase.
[0005] However, since it only provides video information of the store and limited product information, there are limitations in inducing product purchases, and although it provides 3D virtual reality information, there are limitations in providing a visual offline shopping experience. Therefore, a technology is required that can provide an actual shopping experience in an offline traditional market, thereby increasing sales while maintaining demand for offline store employees.
[0006] <Prior Art Literature>
[0007] (Patent Document 1) Korean Patent Publication No. 2001-0079194 (Method for arranging products on an electronic shopping mall website using 3D virtual reality images on the Internet)
[0008] (Patent Document 2) Korean Patent Publication No. 10-2014-0123202 (Traditional Market Marketing Service Provision System, October 22, 2014)
[0009] (Patent Document 3) Korean Patent Publication No. 10-2064403 (Traditional Market Fire Prevention Device, February 11, 2020)
[0010] The technical task of the present invention is to provide a smart traditional market platform that can further activate product transactions in traditional markets through online and offline platforms.
[0011] In order to achieve the aforementioned purpose, an embodiment of the present invention comprises: a store terminal installed in each store of a traditional market to perform product management, order management, sales management, delivery management, customer management, sales management, revenue management, and inventory management; a consumer terminal owned by a consumer visiting or planning to visit a traditional market, on which a traditional market shopping-related app is installed, and which performs product search, ordering, delivery request, inventory identification, and return request through the traditional market shopping-related app; And the traditional market shopping related app is distributed to the consumer terminal, and a DB that updates and stores store business information such as business type, location, 3D structure, products for sale, business hours, business days, temporary closure, reviews and ratings in real time by categorizing each store by area / industry within the traditional market, a store information storage module that receives and stores product information, order information, sales information, delivery information, customer information, business information, sales information, return information and inventory information from the store terminal, a product transaction module that receives an order, delivery and inventory identification request from the consumer terminal and transmits it to the store terminal to perform order, delivery, return and inventory confirmation, a guidance information provision module that provides route information and traffic information near the traditional market by linking with a geographic information system and a traffic information system, respectively, and a 3D information provision module that provides traditional market roadmap information based on 3D modeling and the store business information and parking lot information to the consumer terminal, including an integrated management server;
[0012] Here, a live commerce service provider may further include a live commerce service provider that provides product sales broadcasts for daily special products, new products, seasonal popular products, inventory clearance products, online group purchases, auction products, and bundled products for specific store groups to the consumer terminals to enable product transactions for the products.
[0013] In addition, for products for which a product transaction has been made by the live commerce service provider, the products are collected from the store, classified, and stored in a storage box assigned to each consumer terminal, and the integrated management server transmits electronic key information and storage box location information of the storage box to the consumer terminal based on the roadmap information, and when the electronic key information is input into the storage box, the door lock of the storage box can be opened.
[0014] In addition, the storage box is composed of a general storage box, a refrigerated storage box, and a frozen storage box, and products can be classified and stored in the corresponding storage box according to the product storage method.
[0015] Additionally, the locker may be placed at the entrance area of a traditional market or at the entrance of a parking lot connected to a traditional market.
[0016] In addition, the integrated management server may provide an auction service or a group purchasing service for products on the web or in the traditional market shopping app, collect and classify the products from the corresponding store, store them in a storage box assigned to each consumer terminal, transmit electronic key information and storage box location information of the storage box to the consumer terminal based on the roadmap information, and open the door lock of the storage box when the electronic key information is entered into the storage box.
[0017] In addition, the 3D information provision module can analyze real-time flow pattern information of consumers passing through a traditional market based on the roadmap information to calculate the congestion level and provide congestion level information and detour information to the consumer terminal.
[0018] In addition, the 3D information provision module can construct big data on the flow pattern information of consumers passing through the traditional market by time zone, day, week, month, and season based on the roadmap information, and can simulate the expected passage pattern of the traditional market to disperse congestion using the big data, thereby deriving an optimal passage route.
[0019] In addition, when a dangerous situation occurs, the integrated management server can analyze the congestion level and provide guidance information to disperse evacuation routes outside the traditional market through a broadcasting system, or can provide guidance to two or more evacuation routes through LED guidelines installed in the passageways of the traditional market.
[0020] In addition, the 3D modeling-based traditional market roadmap information and store business information can be displayed and provided through kiosks installed in each area of the traditional market.
[0021] In addition, the present invention further includes an augmented reality providing unit that constructs an augmented reality-based traditional market model using the 3D modeling-based traditional market roadmap information and the store information provided from the 3D information providing module, and the augmented reality providing unit can display and provide the store business information to the consumer terminal on the traditional market model.
[0022] In addition, the integrated management server includes a 3D modeling module that constructs a 3D virtual reality shopping mall with the same store structure and product composition corresponding to the actual floor-by-floor location and store products of each store in a traditional market by 3D modeling, and enables the consumer to access the virtual reality shopping mall through the consumer terminal and perform product purchases.
[0023] According to the present invention, it is possible to activate product transactions in traditional markets through online and offline platforms, provide recommendation information on similar products when the product being purchased is out of stock, display the traditional market, each store, passageways, and parking lots constructed based on 3D modeling through a 3D viewer of a traditional market shopping app so that consumers can intuitively identify them, and provide a pleasant traffic environment by calculating the congestion level through big data analysis.
[0024] Figure 1 illustrates an example of a traditional market marketing service provision system using conventional technology.
[0025] Figure 2 illustrates a schematic configuration diagram of a smart traditional market platform according to an embodiment of the present invention.
[0026] Figure 3 illustrates an implementation diagram of the smart traditional market platform of Figure 2.
[0027] Figure 4 illustrates a storage box of the smart traditional market platform of Figure 2.
[0028] <Explanation of symbols>
[0029] 110: Store terminal
[0030] 120: Consumer Terminal
[0031] 130: Integrated Management Server
[0032] 131: DB
[0033] 132: Store information storage module
[0034] 133: Commodity Trading Module
[0035] 134: Guidance information provision module
[0036] 135: 3D information provision module
[0037] 140: Live Commerce Service Provider
[0038] 141: Smart Cart
[0039] 142: Storage
[0040] 150: Drone
[0041] Hereinafter, an embodiment of the present invention having the above-described features will be described in more detail with reference to the attached drawings.
[0042] The smart traditional market platform according to an embodiment of the present invention includes a store terminal (110) installed in each store of a traditional market to perform product management, order management, sales management, delivery management, customer management, sales management, revenue management, and inventory management, a consumer terminal (120) owned by a consumer visiting or planning to visit a traditional market, which has a traditional market shopping-related app installed and performs product search, order, delivery request, inventory identification, and return request through the traditional market shopping-related app, and an integrated management server (130) composed of a DB (131), a store information storage module (132), a product transaction module (133), a guidance information provision module (134), and a 3D information provision module (135), and the main purpose is to activate product transactions in a traditional market through an online and offline platform.
[0043] Hereinafter, with reference to the drawings, the smart traditional market platform of the aforementioned configuration will be described in detail as follows.
[0044] First, the store terminal (110), referring to FIGS. 2 and 3, is installed in each store of a traditional market to perform product management, order management, sales management, delivery management, customer management, sales management, revenue management, and inventory management, and transmits the relevant information to the integrated management server (130) so that the product transaction history of each store can be managed in an integrated manner, and the relevant information can be built into big data and analyzed to determine the timing, number of times held, and scale of events such as special sales to stimulate sales.
[0045] Here, the store terminal (110) may be a POS (point of sales) terminal, but various smart devices such as a PC or laptop may also be used.
[0046] Next, the consumer terminal (120) is a terminal owned by a consumer who is visiting or planning to visit a traditional market. Referring to FIGS. 2 and 3, a traditional market shopping related app is installed, and through the traditional market shopping related app, product search, ordering, delivery request, inventory identification, and return request for purchased products can be performed, and the information can be transmitted to the store terminal (110) via the integrated management server (130).
[0047] Next, the integrated management server (130), referring to FIG. 2, distributes a traditional market shopping related app to a consumer terminal (120), and is composed of a DB (131), a store information storage module (132), a product transaction module (133), a guidance information provision module (134), and a 3D information provision module (135), so as to relay product transactions between the store terminal (110) and the consumer terminal (120), and to provide various information for visits and online / offline purchases to the consumer terminal (120).
[0048] That is, DB (131) categorizes each store by area / industry within the traditional market, and stores store business information such as industry, location, 3D digital structure of store, products sold, business hours, business days, temporary closure, reviews and ratings by updating in real time, and transmits the information to a consumer terminal (120) to identify the store business information.
[0049] In addition, the store information storage module (132) receives and stores product information, order information, sales information, delivery information, customer information, business information, sales information, return information, and inventory information from the store terminal (110), analyzes transaction history for each store, and generates and provides advice information to maximize the overall sales of the traditional market, such as changing the location of the store, changing the type of business, and improving the service of the store.
[0050] In addition, the product transaction module (133) receives a request for order, delivery, and inventory identification from a consumer terminal (120) and transmits the request to a store terminal (110) to perform order, delivery, return, and inventory confirmation, and transmits the delivery process to the consumer terminal (120), or when the product in question is out of stock, generates recommendation information for similar products and transmits it to the consumer terminal (120).
[0051] In addition, the guidance information provision module (134) is linked to the geographic information system and the traffic information system, respectively, to provide route information for the store to be visited and traffic information and parking lot information near the traditional market to the consumer terminal (120).
[0052] Here, the guidance information provision module (134) can provide real-time parking information on the number of available parking spaces and parking fees of parking lots with available parking spaces in the order of the closest parking lot to the traditional market and the outermost parking lot to the consumer terminal (120).
[0053] In addition, the 3D information provision module (135) provides 3D modeling-based traditional market roadmap information, store business information, and parking lot information to the consumer terminal (120).
[0054] For example, the 3D information provision module (135) can display a traditional market, each store, passageway, and parking lot built based on 3D modeling through a 3D viewer of a traditional market shopping app, allowing consumers to intuitively identify them.
[0055] Meanwhile, the 3D information provision module (135) may analyze real-time flow pattern information of consumers passing through a traditional market based on roadmap information to calculate the congestion level and transmit the congestion level information and detour information to a consumer terminal (120), thereby providing a pleasant traffic environment on crowded market days or weekends.
[0056] In addition, the 3D information provision module (135) constructs big data on the flow pattern information of consumers passing through the traditional market by time zone, day, week, month, and season based on the roadmap information, and uses the big data to simulate the expected passage pattern of the traditional market to disperse congestion and derive the optimal passage route, so that this can be reflected when the traditional market is reorganized or rebuilt in the future.
[0057] In addition, kiosks (not shown) installed in each area of the traditional market can be used to display and provide 3D modeling-based traditional market roadmap information and store business information, thereby increasing consumer convenience.
[0058] Meanwhile, referring to FIG. 3, through the live commerce service provider (140), product sales broadcasts for daily special products, new products, seasonal popular products, inventory clearance products, online group purchases, auction products, and bundled products for specific store groups can be provided to consumer terminals (120) so that product transactions for the corresponding products can be made through live commerce.
[0059] Here, as illustrated in FIG. 4, for products traded by the live commerce service provider (140), the products may be sent by courier delivery, but the products may be collected manually or by a smart cart (141) from the store, classified, and stored in a storage box (142) assigned to each consumer terminal (120), and the integrated management server (130) may transmit electronic key information and storage box location information of the storage box (142) to the consumer terminal (120) based on roadmap information, and when the corresponding electronic key information such as a keypad, barcode, or QR code is input into the storage box (142), the door lock of the storage box (142) may be opened.
[0060] Alternatively, for the convenience of consumers who visit multiple stores and purchase a large number of products, the integrated management server (130) may allocate a storage box (142) for temporary storage between purchases.
[0061] Meanwhile, the storage box (142) is composed of a general storage box, a refrigerated storage box, and a frozen storage box, and the purchased products are classified and stored in the corresponding storage box (142) according to the product storage method, so that refrigerated or frozen products can be stored without risk of spoilage even in the summer.
[0062] Additionally, for the convenience of consumer access, it may be desirable for the locker (142) to be placed at the entrance area of a traditional market or the entrance to a parking lot connected to a traditional market.
[0063] In addition, a solar power facility is installed on the roof of the storage box (142), so that even when the external power supply is cut off due to a power outage or the like, the power stored in the ESS (Energy Storage System) from the solar panel can be used to continuously operate the refrigerator and freezer storage boxes, and the door lock of the storage box can be operated normally. In addition, a CCTV is installed in the surrounding area of the storage box (142) to enhance security, and a camera (not shown) is combined with the smart cart (141), so that the image captured by the camera is transmitted in real time to the consumer terminal (120), so that the process of moving from the store to the storage box (142) can be transparently confirmed.
[0064] In this way, the integrated management server (130) provides storage information of a storage box (142) for products purchased online to the consumer terminal (120), so that the consumer can quickly pick up the product without wasting time.
[0065] In addition, the integrated management server (130) may provide an auction service or a group purchase service for products on the web or in a traditional market shopping app, collect and classify products from the relevant store, store them in a storage box (142) assigned to each consumer terminal (120), transmit electronic key information and location information of the storage box to the consumer terminal (120) based on roadmap information, and open the door lock of the storage box (142) when the electronic key information is input into the storage box (142).
[0066] In addition, the integrated management server (130) can, in case of a dangerous situation such as a fire, gas leak, flooding, or random crime, analyze the level of congestion in real time and provide guidance information through a broadcasting system to disperse evacuation routes outside the traditional market, or can provide guidance through two or more guidance routes through LED guidelines installed in the passageways of the traditional market to enable dispersed evacuation without safety accidents.
[0067] Here, referring to Fig. 3, by transmitting images taken from a drone (150) flying over a traditional market to an integrated management server (130), it is possible to monitor dangerous situations such as fire, gas leak, flooding, and random crimes in real time, thereby further enhancing stability.
[0068] Meanwhile, through an augmented reality provision unit (not shown), a traditional market model based on augmented reality is constructed using 3D modeling-based traditional market roadmap information and store information provided from a 3D information provision module (135), and the augmented reality provision unit displays and provides store business information to a consumer terminal (120) on the traditional market model, thereby providing various shopping information about stores in the vicinity while visiting the traditional market on-site.
[0069] In addition, the integrated management server (130) includes a 3D modeling module (not shown) that constructs a 3D virtual reality shopping mall with the same store structure and product composition corresponding to the floor-by-floor location and store products of each actual store in a traditional market by 3D modeling, and connects to the virtual reality shopping mall through a consumer terminal (120) and links with the store terminal (110) of each store in the real world to perform product purchases in the same manner as offline purchases.
[0070] For example, a virtual reality shopping mall provides, through identification of QR codes corresponding to products displayed in actual agricultural and livestock products and food stores, overlapping information on stocking, production site, price information, and freshness information on a 3D product image for each product to a consumer terminal (120), through identification of QR codes corresponding to products displayed in actual fashion stores for clothing, beauty, and miscellaneous goods, overlapping information on stocking, price information, and brand information on a 3D product image for each product to a consumer terminal (120), and upon request from a consumer terminal (120), providing product purchase guide information sorted by trend, new product, and popularity, respectively, and upon identification of QR codes corresponding to products displayed in an actual home appliance store, overlapping information on stocking, price information, and brand information on a 3D product image for each product to a consumer terminal (120), and upon request from a consumer terminal (120), providing product purchase guide information sorted by function demonstration video information, brand, item, function, new product, and popularity, respectively, and providing product purchase guide information sorted by displaying in an actual sports / leisure store. By identifying a QR code corresponding to a product, demonstration video information, stock information, price information, and brand information may be overlapped and provided on a 3D product image for each product to a consumer terminal (120), and product purchase guide information may be provided by sorting them by brand, function, new product, and popularity upon a request from a consumer terminal (120), and by identifying a QR code corresponding to a product displayed in an actual overseas luxury goods store, stock information, price information, brand information, and logo information may be overlapped and provided on a 3D product image for each product to a consumer terminal (120), and product purchase guide information may be provided by sorting them by brand, logo, new product, and popularity upon a request from a consumer terminal (120).
[0071] Therefore, by configuring the smart traditional market platform as described above, traditional market product transactions can be activated through online and offline platforms, and similar product recommendation information can be provided when the product you want to purchase is out of stock, and the traditional market, each store, passageway, and parking lot built based on 3D modeling can be displayed through the 3D viewer of the traditional market shopping app so that consumers can intuitively identify them, and through big data analysis, the congestion level can be calculated to provide a pleasant traffic environment.
[0072] The embodiments described in this specification and the configurations illustrated in the drawings are only the most preferred embodiments of the present invention and do not represent all of the technical ideas of the present invention. Therefore, it should be understood that there may be various equivalents and modified examples that can replace them at the time of filing this application.
Claims
1. A store terminal installed in each store in a traditional market to perform product management, order management, sales management, delivery management, customer management, sales management, revenue management, and inventory management; A consumer terminal owned by a consumer who visits or plans to visit a traditional market, on which a traditional market shopping app is installed, and through which product searches, orders, delivery requests, inventory identification, and return requests are performed; and An integrated management server comprising a DB that distributes the traditional market shopping related app to the consumer terminal, categorizes each store by area / industry within the traditional market, updates and stores store business information such as industry, location, 3D structure, products for sale, business hours, business days, temporary closure, reviews and ratings in real time, a store information storage module that receives and stores product information, order information, sales information, delivery information, customer information, business information, sales information, return information and inventory information from the store terminal, a product transaction module that receives a request for order, delivery and inventory identification from the consumer terminal and transmits it to the store terminal to perform order, delivery, return and inventory confirmation, a guidance information provision module that provides route information and traffic information near the traditional market by linking with a geographic information system and a traffic information system, respectively, and a 3D information provision module that provides traditional market roadmap information based on 3D modeling and the store business information and parking lot information to the consumer terminal; Smart traditional market platform.
2. In paragraph 1, It is characterized by further including a live commerce service provision unit that provides product sales broadcasts for daily special products, new products, seasonal popular products, inventory clearance products, online group purchases, auction products, and bundled products for specific store groups to the consumer terminals to enable product transactions for the products. Smart traditional market platform.
3. In paragraph 2, For products for which a product transaction has been made by the above live commerce service provider, the products are collected from the relevant store, classified, and stored in a storage box assigned to each consumer terminal. The above integrated management server is characterized in that it transmits the electronic key information and the location information of the storage box to the consumer terminal based on the roadmap information, and opens the door lock of the storage box when the corresponding electronic key information is input into the storage box. Smart traditional market platform.
4. In paragraph 3, The above storage box is composed of a general storage box, a refrigerated storage box, and a frozen storage box, and is characterized in that the products are classified and stored in the corresponding storage box according to the product storage method. Smart traditional market platform.
5. In paragraph 4, The above storage locker is characterized in that it is placed at the entrance area of the traditional market or the entrance of the parking lot connected to the traditional market. Smart traditional market platform.
6. In paragraph 3, The above integrated management server provides an auction service or a group purchase service for products on the web or in the traditional market shopping related app, collects and classifies the products from the corresponding store, stores them in a storage box assigned to each consumer terminal, transmits the electronic key information and the storage box location information of the storage box to the consumer terminal based on the roadmap information, and opens the door lock of the storage box when the electronic key information is entered into the storage box. Smart traditional market platform.
7. In paragraph 1, The above 3D information provision module is characterized in that it analyzes real-time flow pattern information of consumers passing through the traditional market based on the roadmap information, calculates the congestion level, and provides congestion level information and detour information to the consumer terminal. Smart traditional market platform.
8. In paragraph 7, The above 3D information provision module is characterized in that, based on the roadmap information, it constructs big data on the flow pattern information of consumers passing through the traditional market by time zone, day, week, month, and season, and uses the big data to simulate the expected traffic pattern of the traditional market to disperse congestion and derive the optimal traffic route. Smart traditional market platform.
9. In paragraph 7, The above integrated management server is characterized in that, when a dangerous situation occurs, it analyzes the congestion level and provides guidance information through a broadcasting system to disperse evacuation routes outside the traditional market, or provides guidance through two or more guidance routes through LED guidelines installed in the passageways of the traditional market. Smart traditional market platform.
10. In paragraph 1, It is characterized in that the 3D modeling-based traditional market roadmap information and store business information are displayed and provided through kiosks installed in each area of the traditional market. Smart traditional market platform.
11. In paragraph 1, It further includes an augmented reality providing unit that constructs an augmented reality-based traditional market model using the 3D modeling-based traditional market roadmap information and the store information provided from the 3D information providing module; The augmented reality providing unit is characterized in that it displays and provides the store business information to the consumer terminal on the traditional market model. Smart traditional market platform.
12. In paragraph 1, The above integrated management server includes a 3D modeling module that builds a 3D virtual reality shopping mall with the same store structure and product composition corresponding to the actual floor location and store products of each store in the traditional market by 3D modeling. Characterized in that it allows the consumer to access the virtual reality shopping mall through the consumer terminal and purchase products. Smart traditional market platform.
Citation Information
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