Method, electronic device and recording medium for providing after-sales service

The method addresses the challenge of providing post-purchase services for gifted products by mapping gift and user information to a unique link within the e-commerce platform, enabling efficient exchange options and fee determination based on membership status, and dynamically adapting the service page based on access time, thereby enhancing user experience and satisfaction.

WO2025110836A1PCT designated stage expired Publication Date: 2025-05-30COUPANG CORP
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Patent Information

Application Number
PCT/KR2024/095432
Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Priority Date
2023-12-22
Filing Date
2024-02-20
Publication Date
2025-05-30

AI Technical Summary

Technical Problem

Existing e-commerce platforms face challenges in providing post-purchase services, particularly for gifted products, including offering exchange options, inventory information, and determining fees based on user membership status, while also adapting the service page display based on the time of access.

Method used

The method involves receiving gift information and user details, mapping this data to a unique link for post-purchase services, and providing this link to the recipient. Upon accessing the e-commerce platform through this link, the user can engage in gift exchange procedures, with fees determined by membership status, and the service page dynamically adjusted based on access time.

Benefits of technology

This solution enables seamless post-purchase services for gifted products, including efficient exchange options and fee determination, while enhancing user experience through dynamic page adaptation based on access time, thereby improving customer satisfaction and repeat purchases.

✦ Generated by Eureka AI based on patent content.

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Abstract

A method for providing an after-sales service, according to the present disclosure, may comprise the steps of: receiving, from a first terminal of a first user, gift information and information of a second user who is to receive a gift; mapping the gift information and the information of the second user to a link for an after-sales service of the gift; providing the link to the second user on the basis of the information of the second user; and in response to accessing an e-commerce platform through the link from a second terminal of the second user, providing an after-sales service to the second user through the e-commerce platform.
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Description

Methods of providing post-purchase services, electronic devices and recording media

[0001] The present disclosure relates to a method, electronic device and recording medium for providing post-purchase service.

[0002] The development of online commerce is expanding the e-commerce market. As the number of products traded on e-commerce platforms increases, post-purchase services for these products are increasingly provided through these platforms. Post-purchase services can encompass a variety of services provided to customers after they purchase a product. Post-purchase services can play a crucial role in improving customer satisfaction, encouraging repeat purchases, and building positive brand perception. E-commerce platforms can provide post-purchase services not only via phone, but also through applications or web pages installed on the user's device.

[0003] Additionally, e-commerce platforms typically offer gifting features, in addition to allowing users to purchase products. Gifting allows users to send specific products to others as gifts. Therefore, e-commerce platforms may be highly interested in technologies that provide post-purchase services through the recipient's terminal.

[0004] According to various embodiments of the present disclosure, a technical problem is to provide a post-purchase service for a gifted product to a user who has received a gift from another user.

[0005] According to various embodiments of the present disclosure, a technical problem is to provide a user who has received a gift with a link related to a service after purchasing the gift.

[0006] According to various embodiments of the present disclosure, a technical problem is to provide a user who accesses an e-commerce platform through a link related to a post-purchase service with an exchange option for a product and inventory for each exchange option.

[0007] According to various embodiments of the present disclosure, a technical problem is to determine whether to charge an exchange fee and / or a return fee based on whether a first user who sent a gift and a second user who received the gift are membership subscribers.

[0008] According to various embodiments of the present disclosure, a technical problem is to determine a page to be displayed differently on a terminal of a gifted user based on the time of access to an e-commerce platform through a link.

[0009] In one embodiment, a method for providing a post-purchase service for a gift on an e-commerce platform, performed by an electronic device, may include: receiving gift information and information of a second user to receive the gift from a first terminal of a first user; mapping the gift information and the information of the second user to a link for a post-purchase service for the gift, wherein the link is uniquely assigned for at least a limited time to the gift information and the information of the second user; providing the link to the second user based on the information of the second user; and providing a post-purchase service to the second user through the e-commerce platform in response to access to the e-commerce platform from a second terminal of the second user through the link, wherein the post-purchase service includes a gift exchange procedure based on gift inventory information.

[0010] In one embodiment, the method may further include the step of determining a different way to provide the link based on the gift information.

[0011] In one embodiment, the method of providing the link may include at least one of providing an image representing the link to the second user, providing the link to an email address of the second user, or providing the link to the second user in a message.

[0012] In one embodiment, the image representing the link may include a QR code.

[0013] In one embodiment, the method may further include the step of determining that the method of providing the link includes providing an image representing the link to the second user, and then delivering the gift by including an image representing a link for a post-purchase service in an object enclosed with the gift.

[0014] In one embodiment, the gift exchange procedure may include: determining at least one exchange option based on gift information; transmitting inventory for at least one exchange option determined based on inventory information to a second terminal; receiving the selected exchange option from the second terminal; and determining to deliver the exchange product determined based on the selected exchange option to the second user.

[0015] In one embodiment, the step of determining at least one exchange option may include the step of determining at least one exchange option based on a product category of the gift included in the gift information.

[0016] In one embodiment, the gift exchange procedure may further include: calculating a settlement amount, which is the difference between the determined exchange product amount and the gift amount; paying the calculated settlement amount to a second user if the determined exchange product amount is less than the gift amount; and requesting payment of the calculated settlement amount to the second user if the determined exchange product amount exceeds the gift amount.

[0017] In one embodiment, the gift exchange procedure may include: determining a recommended exchange option to be provided to the second user based on the second user's data; and providing the stock of the recommended exchange option to the second terminal based on stock information.

[0018] In one embodiment, the gift exchange process may include determining whether to charge an exchange fee to the second user based on whether the first user is a member of the e-commerce platform.

[0019] In one embodiment, the gift exchange process may include determining whether to charge the second user an exchange fee based on whether the second user is a member of the e-commerce platform.

[0020] In one embodiment, the gift exchange process may include determining whether to charge an exchange fee to the second user based on whether at least one of the first user and the second user is a member subscriber of the e-commerce platform.

[0021] In one embodiment, the post-purchase service further includes a return procedure for a gift, wherein the return procedure may include: transmitting a return type query to a second terminal; and determining a return type based on a response to the return type query received from the second terminal.

[0022] In one embodiment, the return process may further include a step of determining whether to charge a return fee to the second user based on whether the first user is a member subscriber of the e-commerce platform.

[0023] In one embodiment, the return process may include determining whether to charge a return fee to the second user based on whether the second user is a member of the e-commerce platform.

[0024] In one embodiment, the return procedure may further include the step of determining whether to charge a return fee to the second user based on whether at least one of the first user and the second user is a member subscriber of the e-commerce platform.

[0025] In one embodiment, the method may further include a step of differently determining a page to be displayed on the second terminal based on a time point of access to the e-commerce platform through a link from the second terminal.

[0026] In one embodiment, the step of differently determining the page to be displayed on the second terminal may include, if the time of access to the e-commerce platform is before acceptance of the gift, determining the page to be displayed on the second terminal as a first page on which a question on whether to accept the gift and a request for entering delivery address information are displayed; if the time of access to the e-commerce platform is after acceptance of the gift and before completion of delivery, determining the page to be displayed on the second terminal as a second page on which the delivery status of the gift is displayed; and if the time of access to the e-commerce platform is after completion of delivery of the gift, determining the page to be displayed on the second terminal as a third page on which a post-purchase service is provided.

[0027] In one embodiment, the step of providing a post-purchase service to a second user may include: determining whether the second user is a member of an e-commerce platform; providing a post-purchase service to the second user through the e-commerce platform in response to the second user being a member of the e-commerce platform; and providing phone connection information for the post-purchase service to the second user in response to the second user not being a member of the e-commerce platform.

[0028] According to various embodiments of the present disclosure, a post-purchase service for a gifted product can be provided to a user who has received a gift from another user.

[0029] According to various embodiments of the present disclosure, a link related to a service after purchasing a gift may be provided to a user who received the gift.

[0030] According to various embodiments of the present disclosure, a user accessing an e-commerce platform through a link related to a post-purchase service may be provided with an exchange option for a product and inventory for each exchange option.

[0031] According to various embodiments of the present disclosure, it may be determined whether to charge an exchange fee and / or a return fee based on whether the first user who sent the gift and the second user who received the gift are membership subscribers.

[0032] According to various embodiments of the present disclosure, the page displayed on the terminal of a gifted user can be determined differently based on the time of access to the e-commerce platform through the link.

[0033] FIG. 1 is a diagram illustrating a system for providing post-purchase services according to various embodiments of the present disclosure.

[0034] FIG. 2 is a block diagram illustrating an electronic device according to various embodiments of the present disclosure.

[0035] FIG. 3 is a diagram illustrating a method for providing post-purchase services through a link according to various embodiments of the present disclosure.

[0036] FIG. 4 is a drawing illustrating a screen for asking questions about reasons for exchange and return according to various embodiments of the present disclosure.

[0037] FIG. 5 is a drawing illustrating a screen in which post-purchase services through exchange and return are provided according to various embodiments of the present disclosure.

[0038] FIGS. 6A and 6B are drawings illustrating a method for providing an exchange option according to a product according to various embodiments of the present disclosure.

[0039] FIGS. 7A to 7C are drawings illustrating screens that are displayed differently depending on the point in time when access is made through a link according to various embodiments of the present disclosure.

[0040] FIG. 8 is a diagram illustrating a method for providing a link as a message according to various embodiments of the present disclosure.

[0041] FIG. 9 is a diagram illustrating a method for providing post-purchase service via telephone according to various embodiments of the present disclosure.

[0042] FIG. 10 is a flowchart illustrating a method by which a server provides post-purchase services according to various embodiments of the present disclosure.

[0043] The embodiments of this disclosure are provided for the purpose of illustrating the technical concepts of this disclosure. The scope of rights under this disclosure is not limited to the embodiments presented below or the specific descriptions of these embodiments.

[0044] All technical and scientific terms used in this disclosure, unless otherwise defined, have the meanings commonly understood by those of ordinary skill in the art to which this disclosure pertains. All terms used in this disclosure have been selected for the purpose of more clearly explaining this disclosure and are not intended to limit the scope of rights under this disclosure.

[0045] Expressions such as “including,” “comprising,” “having,” and the like used in this disclosure should be understood as open-ended terms that imply the possibility of including other embodiments, unless otherwise stated in the phrase or sentence in which the expression is included.

[0046] The singular forms described in this disclosure may include plural meanings unless otherwise stated, and the same applies to the singular forms described in the claims.

[0047] The expressions “first,” “second,” etc. used in this disclosure are used to distinguish between multiple components, and do not limit the order or importance of the components.

[0048] The term "unit" as used herein refers to software or hardware components such as field-programmable gate arrays (FPGAs) and application specific integrated circuits (ASICs). However, "units" are not limited to hardware and software. "Units" may be configured to reside on an addressable storage medium, and may be configured to execute one or more processors. Thus, by way of example, "units" include components such as software components, object-oriented software components, class components, and task components, as well as processors, functions, properties, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functionality provided within a component and "unit" may be combined into a smaller number of components and "units" or further separated into additional components and "units."

[0049] The expression "based on" as used in this disclosure is used to describe one or more factors that influence the decision, act of judgment, or action described in the phrase or sentence containing the expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0050] In this disclosure, when a component is referred to as being "connected" or "connected" to another component, it should be understood that the component can be directly connected or connected to the other component, or can be connected or connected via a new other component.

[0051] Hereinafter, embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings, identical or corresponding components are assigned the same reference numerals. Furthermore, in the description of the embodiments below, redundant descriptions of identical or corresponding components may be omitted. However, even if a description of a component is omitted, it is not intended that such component is not included in any embodiment.

[0052] FIG. 1 is a diagram illustrating a system for providing post-purchase services according to various embodiments of the present disclosure. An electronic device (110) and a user terminal (120, hereinafter referred to as "terminal") are connected via a network and can communicate with each other. The electronic device (110) may be a server or a separate terminal distinct from the terminal (120).

[0053] The terminal (120) may be implemented as a terminal capable of transmitting and receiving various information to and from the electronic device (110) via a network. For example, the terminal (120) may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of the terminal (120) is not limited thereto, and the terminal (120) may be any device that includes an input / output interface capable of receiving information from a user or outputting information to a user, and that can communicate with the electronic device (110) or other devices via a network. The terminal (120) may provide information received from the electronic device (110) to the user, and may receive input from the user and transmit it to the electronic device (110). The input obtained from the user may include various forms of input, such as a click using a mouse, a touch using a touchpad or a touch screen, voice recognition, or other electronic input.

[0054] A network may serve to connect an electronic device (110) and a terminal (120) or other external device. For example, the network may provide a connection path so that the terminal (120) can be connected to the electronic device (110) and transmit and receive packet data with the electronic device (110). The network may be implemented as any type of wired or wireless network, such as a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or Wibro (Wireless Broadband Internet).

[0055] In one embodiment, the electronic device (110) may receive gift information and information about a second user to receive the gift from a first terminal of a first user. For convenience of explanation, the first user may be a user who sent a gift to another user, and the second user may be a user who received a gift from the first user. The first user and the second user are distinguished from each other for convenience of explanation, and the present invention is not limited thereto. The first terminal may be a terminal corresponding to the first user, and the second terminal may be a terminal corresponding to the second user. The gift information may include information related to a gift sent by the first user to the second user. For example, the gift information may include at least one of a product name of the gift, a product category of the gift, inventory information of the gift, exchange options for the gift, or a gift message (e.g., text written by the first user). The second user information may include at least one of an account of the second user, a name of the second user, or an address of the second user, as information related to the second user to receive the gift.

[0056] In one embodiment, the electronic device (110) may map gift information and the second user's information to a link for post-purchase services for the gift. The link may be a digital reference to data that the user can access by clicking or tapping. The link may be uniquely assigned to the gift information and the second user's information for at least a limited period of time. The electronic device may uniquely assign a link to the gift information and the second user's information corresponding to a gift sent by the first user to the second user for a limited period of time (e.g., up to two weeks from the date the second user receives the gift). Accordingly, for a limited period of time, the second user may receive post-purchase services corresponding to specific gift information through the link mapped to the specific gift information and the second user's information.

[0057] In one embodiment, upon receiving gift information, the electronic device (110) may create a new link or use an existing link to map the link to the gift information and the second user's information. This allows the user who selects the link to receive post-purchase services corresponding to the mapped gift information. If the second user accesses the e-commerce platform through the link, the electronic device (110) may identify the gift information mapped to the link. Based on the identified gift information, the electronic device (110) may provide the second user with post-purchase services for the gift.

[0058] In one embodiment, the electronic device (110) may provide a link to the second user based on the second user's information. The electronic device (110) may determine a different method of providing the link based on the gift information. The method of providing the link may include at least one of providing an image representing the link to the second user, providing the link to the second user's email, or providing the link to the second user via a message. The image representing the link may include, for example, a barcode or a QR (Quick Response) code. The image representing the link may be included in an object included in a gift received by the second user. The second user may scan the QR code included in the object to receive the post-purchase service. In another example, the electronic device (110) may provide the link by sending the link to the second user's email. The second user may receive the post-purchase service through the link received in his / her email. In another example, the electronic device (110) may provide the link by sending the link to the second user via a message. If the second user selects the received message, the post-purchase service may be provided through the link. For example, messages can take various forms, such as SMS (Short Message Service), LMS (Long Message Service), and MMS (Multimedia Message Service). Messages can be transmitted via messenger applications, social networking applications, and the like. For example, if a user selects a message received via a messenger application, the second user can receive post-purchase services via a link included in the message. In another example, if a user selects a message received via a social networking application, the second user can receive post-purchase services via a link included in the message.

[0059] In one embodiment, the electronic device (110) may provide a post-purchase service to the second user through the e-commerce platform in response to the second user's second terminal accessing the e-commerce platform via a link. The e-commerce platform may be a platform that allows users to trade goods or services online. The user may access the e-commerce platform through his or her account. In response to the second user accessing the e-commerce platform, the screen of the second user's second terminal may display an application and / or webpage of the e-commerce platform. The electronic device (110) may provide the second user with a post-purchase service corresponding to the gift information mapped to the link through the application and / or webpage of the e-commerce platform.

[0060] In one embodiment, the post-purchase service may include a gift exchange procedure based on gift inventory information. The electronic device (110) may determine at least one exchange option based on the gift information. Specifically, at least one exchange option may be determined based on the product category of the gift included in the gift information. This is because exchange options may vary for each gift. For example, if the gift is clothing, exchange options may include color, size, etc. If the gift is cosmetics, exchange options may include color, capacity, case design, etc. If the gift is a bag, exchange options may include color, size, material, and strap. If the gift is a watch, exchange options may include another watch from the same brand, a watch band for the same watch, etc.

[0061] In one embodiment, the electronic device (110) may transmit to the second terminal the inventory of at least one exchange option determined based on inventory information. The inventory of each exchange option may correspond to the determined exchange option. For example, if the gift product category is clothing, the red color of a size L T-shirt may have 10 in stock, the blue color may have 5 in stock, and the black color may have 3 in stock. In one embodiment, the second terminal may display the inventory of each exchange option on the screen. In another embodiment, the second terminal may not display the inventory of each exchange option on the screen, but may display only exchange options that are in stock.

[0062] In one embodiment, the electronic device (110) may receive a selected exchange option from the second terminal. For example, the gift may be a T-shirt, and the selected exchange option may be "Size: L, Color: Red."

[0063] The electronic device (110) may determine to deliver the exchange product determined based on the selected exchange option to the second user. For example, the electronic device (110) may determine to deliver the exchange product of a "Size: L, Color: Red" T-shirt to the second user.

[0064] In one embodiment, post-purchase services may be provided differently based on whether the second user's second terminal has the e-commerce platform application installed. For example, in response to the fact that the second terminal has the e-commerce platform application installed, the second terminal may execute the application and perform post-purchase service procedures through the application. For example, in response to the fact that the second terminal does not have the e-commerce platform application installed, the second terminal may perform post-purchase service procedures through a webpage. In another example, in response to the fact that the second terminal does not have the e-commerce platform application installed, the electronic device (110) may provide the second user with call connection information for post-purchase services.

[0065] As described above, a link is provided to the user who received the gift, allowing the user to receive post-purchase services through various methods, and the user can exchange and / or return the gifted item through the link. The second user who received the gift may have difficulty exchanging or returning the gift for various reasons. One reason may be that the second user does not use the e-commerce platform from which the first user purchased the gift. If the second user does not use the e-commerce platform, it may be difficult for the second user to exchange or return the gift received. Therefore, the electronic device (110) can provide post-purchase services through the above-described operation, allowing the second user to conveniently exchange or return the gift, regardless of whether the second user uses the e-commerce platform from which the first user purchased the gift.

[0066] FIG. 2 is a block diagram of an electronic device according to an embodiment of the present disclosure. In one embodiment, the electronic device (200) may be a server or a terminal. The electronic device (200) may be the same as the electronic device (110) of FIG. 1. In one embodiment, the electronic device (200) may include a communication circuit (210), one or more processors (220), and / or one or more memories (230) as components. In one embodiment, at least one of the components of the electronic device (200) may be omitted, or another component may be added to the electronic device (200). In one embodiment, additionally or alternatively, some of the components may be implemented in an integrated manner, or may be implemented as a single or multiple entities. In the present disclosure, one or more processors (220) may be expressed as a processor (220). Unless explicitly stated otherwise in the context, the expression “processor (220)” may mean a set of one or more processors. In the present disclosure, one or more memories (230) may be expressed as memories (230). The expression "memory (230)" may mean a set of one or more memories, unless the context clearly indicates otherwise. In one embodiment, at least some of the components inside / outside the electronic device (200) may be connected to each other via a bus, a General Purpose Input / Output (GPIO), a Serial Peripheral Interface (SPI), a Mobile Industry Processor Interface (MIPI), or the like, and may exchange information (data, signals, etc.).

[0067] The communication circuit (210) can communicate with the user's terminal and an external device. The communication circuit (210) can perform wireless or wired communication between the electronic device (200) and the terminal. For example, the communication circuit (210) can perform wireless communication according to a method such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth (Bluetooth), NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit (210) may perform wired communication according to a method such as Universal Serial Bus (USB), High Definition Multimedia Interface (HDMI), Recommended Standard-232 (RS-232), or Plain Old Telephone Service (POTS). In one embodiment, the electronic device (200) may be implemented by being integrated with another device. In this case, the communication circuit (210) may function as a connection circuit or interface connecting the electronic device (200) and the other device.

[0068] The processor (220) can control at least one component of the electronic device (200) connected to the processor (220) by running software (e.g., commands, programs, etc.). In addition, the processor (220) can perform various operations related to the present disclosure, such as calculations, processing, data generation, and processing. In addition, the processor (220) can load data from the memory (230) or store data in the memory (230). Furthermore, the processor (220) can transmit and receive various information with the user's terminal and external devices through the communication circuit (210). In one embodiment, the processor (220) can control the communication circuit (210) to transmit various information, such as information on various pages, to the user's terminal.

[0069] The memory (230) can store various information (data). The information stored in the memory (230) is information acquired, processed, or used by at least one component of the electronic device (200), and may include software (e.g., commands, programs, etc.). The memory (230) may include volatile and / or non-volatile memory. In the present disclosure, the commands or programs are software stored in the memory (230), and may include an operating system for controlling the resources of the electronic device (200), an application, and / or middleware for providing various functions to the application so that the application can utilize the resources of the electronic device (200). In one embodiment, the memory (230) may store commands that, when executed by the processor (220), cause the processor (220) to perform operations. The memory (230) may store at least a portion of information received from the terminal via the communication circuit (210) and / or information transmitted to the terminal via the communication circuit (210). The processor (220) can store at least a portion of information received from the terminal through the communication circuit (210) and / or information transmitted to the terminal through the communication circuit (210) in the memory (230).

[0070] Hereinafter, the operations described as being performed by the electronic device in FIGS. 3 to 9 can be understood as being performed by the processor (220) of the electronic device (200) described in FIG. 2.

[0071] FIG. 3 is a diagram illustrating a method for providing post-purchase services through a link according to various embodiments of the present disclosure.

[0072] In one embodiment, a case is described where the method of providing a link is determined to provide an image representing the link to the second user. The image representing the link may be a QR code (320). The object enclosed in the gift may take various forms. For example, the object may be a gift paper card, a gift plastic card, a gift box, etc. The object (310) may include an image representing the link. If the object (310) is a gift paper card, a QR code (320) may be printed on the gift paper card. The object (310) may include information regarding how to use the service after purchase. For example, the object (310) may include a message such as, "To exchange or return a gift, scan the QR code printed on the gift paper card." When the second user scans the QR code (320) using a second terminal, the second user may access an e-commerce platform via the QR code (320). When accessing the e-commerce platform, the second terminal may display a screen (300). The screen (300) may be a screen on which an application and / or webpage of an e-commerce platform is executed.

[0073] The screen (300) may display a post-purchase service procedure. For example, the post-purchase service procedure may include a product selection procedure (350) for selecting products to exchange and / or return, a reason selection procedure (360) for selecting reasons for exchange and / or return, or a solution selection procedure (370) for selecting specific solutions for exchange and / or return.

[0074] The screen (300) may correspond to a product selection procedure (350). The screen (300) may display at least one gift (product) that is subject to exchange and / or return. The processor (220) may determine at least one gift to be displayed on the screen (300) based on gift information mapped to the link. For example, the product determined based on the gift information mapped to the link may be cosmetics (330). To receive post-purchase service for the cosmetics (330), the second user may select cosmetics (330) and then select the next procedure object (340). If the next procedure object (340) is selected, the processor (220) may proceed with the post-purchase service procedure using the reason selection procedure (360). For another example, if the first user gifts multiple products to the second user, the gift information may include multiple gifts. In this case, the number of gifts displayed on the screen (300) may be multiple, and the second user may select at least one of them.

[0075] FIG. 4 is a drawing illustrating a screen for asking questions about reasons for exchange and return according to various embodiments of the present disclosure.

[0076] In one embodiment, the screen (400) may be a screen corresponding to the reason selection procedure (360). In response to a gift being selected in the product selection procedure (350) and the next procedure object (340) being selected, the screen (400) corresponding to the reason selection procedure (360) may be displayed on the second terminal. The exchange and / or return reason selection area (410) may display multiple reasons. After a reason is selected, if the next procedure object (420) is selected, the processor (220) may proceed with the post-purchase service procedure to the solution selection procedure (370).

[0077] FIG. 5 is a drawing illustrating a screen in which post-purchase services through exchange and return are provided according to various embodiments of the present disclosure.

[0078] In one embodiment, the screen (500) may be a screen corresponding to a solution selection procedure (370). In response to a reason being selected in the reason selection procedure (360) and the selection of the next procedure object (420), the screen (500) corresponding to the solution selection procedure (370) may be displayed on the second terminal. The screen (500) may display at least one of a gift (510) for which a service is to be provided after purchase, a reason (520) selected in the reason selection procedure (360), a solution selection area (530) for selecting a solution such as an exchange (531) and / or a return (532), a delivery address input area (540) for receiving the gift, a place to retrieve the gift input area (550), or a retrieve method selection area (560). In response to the exchange (531) being selected in the solution selection area (530), the processor (220) may proceed with a gift exchange procedure. In response to selecting "Return" (532) in the solution selection area (530), the processor (220) may initiate a gift return process. The delivery address input area (540) may be an area for displaying or entering the location where the second user received the gift. The gift pickup location input area (550) may be an area for entering a pickup location where the delivery person can retrieve the gift. The pickup method selection area (560) may be an area for entering information to provide the delivery person with a specific method for retrieval. For example, the pickup method may include at least one of: retrieving the gift at the doorstep of the house, the second user directly delivering the gift to the delivery person, retrieving the gift at a specific location (e.g., a security office, stairwell, rooftop, etc.), or the second user delivering the gift to a location contracted with an e-commerce platform and having the delivery person retrieve the gift at that location. By providing the second user with various gift pickup methods, the user can conveniently receive services related to gift exchange and / or return.

[0079] In response to the selection of return (532) in the solution selection area (530), the processor (220) may proceed with the return procedure for the gift. The return procedure is described below.

[0080] Post-purchase services may further include a return procedure for gifts. The processor (220) may query the second terminal regarding the return type. For example, the return type query may be displayed in the return method selection area (560). The second terminal may transmit a response to the return type query to the processor (220) based on the return type entered through the return method selection area (560). The processor (220) may determine the return type based on the response.

[0081] In one embodiment, the processor (220) may determine whether to charge a return fee to the second user based on whether the first user is a member of an e-commerce platform. The membership of the e-commerce platform may be a paid membership. A paid membership may allow a user to pay a certain amount of money and receive differentiated services compared to other users who are not members of the paid service. Accordingly, users who are members of the paid service may receive various benefits (e.g., free shipping, expedited shipping, product discounts, accrual of a certain percentage of the product price, etc.) compared to users who are not members. The processor (220) may determine whether the user is a member based on the user's account information.

[0082] In one embodiment, the processor (220) may not charge a return fee to the second user if the first user is a member of the e-commerce platform. The second user may return the gift free of charge. Conversely, the processor (220) may charge a return fee to the second user if the first user is not a member of the e-commerce platform. The second user may exchange the gift for free. By charging the return fee to the second user based on whether the first user is a member, the processor may encourage the first user who gives the gift to another user to sign up for membership. This is because the first user who gives the gift to another user may not want to burden the second user with return fees, and may instead choose to give the gift to the second user after signing up for membership. In another embodiment, the processor (220) may determine whether to charge a return fee to the second user based on whether the first user is a member of the e-commerce platform at time 1, when the first user purchases the product to be gifted to the second user, at time 1. If the first user is a member at time 1, the processor (220) may not charge the return fee to the second user. In another embodiment, the processor (220) may determine whether to charge a return fee to the second user based on whether the first user is a member of the e-commerce platform at a second point in time when the second user requests a post-purchase service (e.g., at the point in time when the second user requests an exchange and / or return). If the first user is a member at the second point in time, the processor (220) may not charge the second user a return fee.

[0083] In one embodiment, the processor (220) may determine whether to charge a return fee to the second user based on whether the second user is a member of the e-commerce platform. If the second user is a member of the e-commerce platform, the processor (220) may not charge the return fee to the second user. The second user may return the gift free of charge. Conversely, if the second user is not a member of the e-commerce platform, the processor (220) may charge the return fee to the second user. The second user may exchange the gift only after paying the return fee. In another embodiment, the processor (220) may determine whether to charge a return fee to the second user based on whether the second user is a member of the e-commerce platform at a first point in time, when the first user purchases a gift to be given to the second user. If the second user is a member at the first point in time, the processor (220) may not charge the return fee to the second user. In another embodiment, the processor (220) may determine whether to charge a return fee to the second user based on whether the second user is a member of the e-commerce platform at a second point in time when the second user requests a post-purchase service (e.g., at the point in time when the exchange and / or return is requested). If the first user is a member at the second point in time, the processor (220) may not charge the second user a return fee.

[0084] In one embodiment, the processor (220) may determine whether to charge a return fee to the second user based on whether at least one of the first user or the second user is a member subscriber of the e-commerce platform. The processor (220) may not charge a return fee to the second user if both the first user and the second user are members subscriber of the e-commerce platform, if the first user is a member subscriber of the e-commerce platform but the second user is not a member subscriber of the e-commerce platform, or if the second user is a member subscriber of the e-commerce platform but the first user is not a member subscriber of the e-commerce platform. Conversely, the processor (220) may charge a return fee to the second user if neither the first user nor the second user is a member subscriber of the e-commerce platform. In another embodiment, the processor (220) may determine whether to charge a return fee to the second user based on whether at least one of the first user or the second user is a member subscriber at a first time point when the first user purchases a product to be gifted to the second user. If at least one of the first user or the second user is a membership subscriber at a first point in time, the processor (220) may not charge a return fee to the second user. In another embodiment, the processor (220) may determine whether to charge a return fee to the second user based on whether at least one of the first user or the second user is a membership subscriber of the e-commerce platform at a second point in time when the second user requests a post-purchase service (e.g., at the time when the exchange and / or return is requested). If at least one of the first user or the second user is a membership subscriber at the second point in time, the processor (220) may not charge a return fee to the second user. FIGS. 6A and 6B are diagrams illustrating a method for providing an exchange option for a product according to various embodiments of the present disclosure.

[0085] In one embodiment, the processor (220) may determine at least one exchange option based on the product category included in the gift information. For example, in response to the product category of the gift being clothing, the processor (220) may determine the exchange option based on color and / or size. In another example, in response to the product category of the gift being cosmetics, the processor (220) may determine the color, capacity, and / or case design as the exchange option. In another example, in response to the product category of the gift being a bag, the processor (220) may determine the color, size, material, and / or bag strap as the exchange option.

[0086] The screen (600) of FIG. 6A may be a screen for exchanging a T-shirt (610). For example, since the T-shirt (610) is a garment, the processor (220) may determine the exchange options for the T-shirt (610) by color and size. The screen (600) may include a color selection area (620) and a size selection area (630). The processor (220) may transmit the inventory for each exchange option to the second terminal based on inventory information. The inventory for each exchange option may or may not be displayed on the screen (600).

[0087] In one embodiment, the second terminal may display out-of-stock exchange options differently from in-stock options on the screen (600). For example, out-of-stock exchange options may not be displayed on the screen (600). In another example, the processor (220) may display out-of-stock exchange options on the screen (600) in a different display method (e.g., highlighted in yellow, displayed in a lighter color than other exchange options) than in-stock exchange options. In another example, if an out-of-stock exchange option is selected, a notification message indicating that the corresponding exchange option is out of stock may be displayed on the screen (600).

[0088] Screen (601) of FIG. 6B may be a screen for exchanging lipstick and 50 ml of essence (640). There may be cases where a single gift includes two or more products. Even in such cases, the processor (220) may provide product-specific exchange options so that the second user can exchange each product individually. For example, screen (601) may display a lipstick color selection area (650) and an essence volume selection area (660).

[0089] In one embodiment, the second user may select one or more exchange options. For example, the second user may select two colors, red and pink, from the lipstick color selection area (650). The second user may have received one lipstick as a gift, but may wish to purchase additional lipsticks. Accordingly, the processor (220) may enable the second user to purchase additional lipsticks in addition to exchanging them. In the case of additional purchases, the processor (220) may request payment of the additional amount from the second user.

[0090] In another embodiment, the processor (220) may determine at least one exchange option based on the product name included in the gift information. For example, in response to the product name of the gift being related to "Lipstick from Company A," the processor (220) may determine a lipstick color provided by Company A as the exchange option.

[0091] In one embodiment, the processor (220) may calculate a settlement amount, which is the difference between the determined exchange item amount and the gift amount. There may be a difference between the exchange option selected by the second user and the gift amount gifted by the first user. Therefore, the processor (220) may settle the difference and either pay the difference to the second user or request additional payment. If the determined exchange item amount is less than the gift amount, the processor (220) may pay the calculated settlement amount to the second user. For example, if the gift amount gifted by the first user is 10,000 won and the exchange item selected by the second user is 8,000 won, the processor (220) may pay the difference, 2,000 won, to the second user. Conversely, if the determined exchange item amount exceeds the gift amount, the processor (220) may request the second user to pay the calculated settlement amount. For example, if the amount of the gift gifted by the first user is 10,000 won and the amount of the exchange product selected by the second user is 16,000 won, the processor (220) may request payment of the difference of 6,000 won from the second user.

[0092] In one embodiment, the processor (220) may determine recommended exchange options to provide to the second user based on the second user's data. In one embodiment, demographic characteristics may be extracted based on the user's data. For example, the processor (220) may determine recommended exchange options based on the second user's age, gender, etc. For example, the processor (220) may use demographic characteristics to identify which exchange options users of a specific age group prefer. In another example, the processor (220) may use demographic characteristics to identify which exchange options users of a specific gender prefer. The processor (220) may use demographic characteristics to provide the user's preferred exchange options as recommended exchange options. For example, if the second user is a "male," the processor (220) may identify colors primarily preferred by other male users and determine "black" and "blue" among the colors of the T-shirt (610) as recommended exchange options. In another embodiment, the processor (220) may determine a recommended exchange option to be provided to the second user based on the second user's log data included in the second user's data. The processor (220) may identify a record of the second user accessing an e-commerce platform and searching for or purchasing a product, as included in the log data. The processor (220) may identify the user's preferred exchange option based on the product search history and / or product purchase history. For example, if the second user has purchased 50 ml of essence a certain number of times or more, the processor (220) may determine that the second user prefers a 50 ml volume when purchasing essence products. Accordingly, the processor (220) may determine 50 ml as the recommended exchange option. The processor (220) may also determine an exchange option with similar characteristics to the recommended exchange option as the recommended exchange option.For example, the processor (220) may determine 10 ml and 100 ml, which have relatively similar capacities to the recommended exchange option of 50 ml among the possible exchange options, as recommended exchange options. However, the processor (220) may not determine 200 ml and 1000 ml as recommended exchange options.

[0093] In one embodiment, the processor (220) may provide the second terminal with the inventory of recommended exchange options based on inventory information. For example, in response to determining that essence capacities of 10 ml, 50 ml, and 100 ml are recommended exchange options, the processor (220) may provide the second terminal with the inventory of 10 ml, 50 ml, and 100 ml, respectively.

[0094] In one embodiment, the processor (220) may determine whether to charge a second user an exchange fee based on whether the first user is a member of an e-commerce platform. If the first user is a member of the e-commerce platform, the processor (220) may not charge the second user an exchange fee. The second user may exchange the gift for free. Conversely, if the first user is not a member of the e-commerce platform, the processor (220) may charge the second user an exchange fee. The second user may exchange the gift for free. Charging the second user an exchange fee based on whether the first user is a member may encourage the first user who gives the gift to another user to sign up for membership. This is because the first user who gives the gift to another user may dislike having the second user pay an exchange fee. In another embodiment, the processor (220) may determine whether to charge a second user an exchange fee based on whether the first user is a member of the e-commerce platform at a first point in time, when the first user purchases a product to be gifted to the second user. If the first user is a member subscriber at the first point in time, the processor (220) may not charge the second user an exchange fee. In another embodiment, the processor (220) may determine whether to charge the second user an exchange fee based on whether the first user is a member subscriber of the e-commerce platform at the second point in time when the second user requests a post-purchase service (e.g., when requesting an exchange and / or return). If the first user is a member subscriber at the second point in time, the processor (220) may not charge the second user an exchange fee.

[0095] In one embodiment, the processor (220) may determine whether to charge the second user an exchange fee based on whether the second user is a member of an e-commerce platform. If the second user is a member of the e-commerce platform, the processor (220) may not charge the second user an exchange fee. The second user may exchange the gift for free. Conversely, if the second user is not a member of the e-commerce platform, the processor (220) may charge the second user an exchange fee. The second user may exchange the gift for free by paying the exchange fee. In another embodiment, the processor (220) may determine whether to charge the second user an exchange fee based on whether the second user is a member of an e-commerce platform at a first point in time, when the first user purchases a product to be gifted to the second user. If the second user is a member at the first point in time, the processor (220) may not charge the second user an exchange fee. In another embodiment, the processor (220) may determine whether to charge an exchange fee to the second user based on whether the second user is a member of the e-commerce platform at a second point in time when the second user requests a post-purchase service (e.g., at the point in time when the exchange and / or return is requested). If the first user is a member at the second point in time, the processor (220) may not charge the second user an exchange fee.

[0096] In one embodiment, the processor (220) may determine whether to charge the second user an exchange fee based on whether at least one of the first user or the second user is a member subscriber of the e-commerce platform. The processor (220) may not charge the second user an exchange fee if both the first user and the second user are members subscriber of the e-commerce platform, if the first user is a member subscriber of the e-commerce platform, and if the second user is a member subscriber of the e-commerce platform. Conversely, the processor (220) may charge the second user an exchange fee if neither the first user nor the second user is a member subscriber of the e-commerce platform. In another embodiment, the processor (220) may determine whether to charge the second user an exchange fee based on whether at least one of the first user or the second user is a member subscriber at a first time point when the first user purchases a gift item for the second user. If at least one of the first user or the second user is a member subscriber at the first time point, the processor (220) may not charge the second user an exchange fee. In another embodiment, the processor (220) may determine whether to charge the second user an exchange fee based on whether at least one of the first user or the second user is a member of the e-commerce platform at a second point in time when the second user requests a post-purchase service (e.g., at the point in time when the second user requests an exchange and / or return). If at least one of the first user or the second user is a member at the second point in time, the processor (220) may not charge the second user an exchange fee.

[0097] FIGS. 7A to 7C are drawings illustrating screens that are displayed differently depending on the point in time when access is made through a link according to various embodiments of the present disclosure.

[0098] In one embodiment, the processor (220) may determine a different page to be displayed on the second terminal based on the time of access to the e-commerce platform through the link from the second terminal.

[0099] In one embodiment, if the point of access to the e-commerce platform is before the acceptance of the gift, the processor (220) may determine the page displayed on the second terminal as the first page (700), which displays a question about whether to accept the gift and a request to enter shipping address information. FIG. 7A is a diagram exemplarily illustrating the first page (700). The first page (700) may include at least one of a gift acceptance deadline display area (710), a shipping address information input area (720), a shipping type selection area (730), or a gift acceptance object (740). The gift acceptance deadline may mean a restriction that the second user can only accept the gift within a certain period of time, and cannot accept the gift after the certain period of time has elapsed. If the gift acceptance object (740) is selected, the gift may be delivered to the shipping address entered through the shipping address information input area (720).

[0100] In another embodiment, the processor (220) can provide post-purchase services even if the user accesses the e-commerce platform before accepting the gift. Even if the user accesses the e-commerce platform before accepting the gift, the second user can select an exchange option. The second user can then receive a product corresponding to the selected exchange option as a gift.

[0101] In one embodiment, if the processor (220) accesses the e-commerce platform after the gift is accepted and before delivery is completed, the processor (220) may determine the page displayed on the second terminal to be the second page (701) that displays the gift delivery status. FIG. 7B is an exemplary diagram illustrating the second page (701). The second page (701) may display the delivery status corresponding to the access point. The processor (220) may also provide post-purchase services during the period after the gift is accepted and before delivery is completed. For example, if the second user selects the exchange request object (760), the second user may receive the gift as an exchange product. If the processor (220) receives a request to exchange the gift with the exchange option selected by the second user after the gift is accepted and before delivery is completed, the processor (220) may decide to cancel the delivery of the gift currently being delivered and deliver a new exchange product. For example, if the exchange request object (760) is selected, screen (600) or screen (601) may be displayed on the second terminal.

[0102] In one embodiment, if the point of access to the e-commerce platform is after the delivery of the gift, the processor (220) may determine the page displayed on the second terminal to be the third page (702) where the post-purchase service is provided. The third page (702) may display the delivered gift and an exchange request object (780). If the exchange request object (780) is selected, an exchange option based on the gift information may be provided to the second user. For example, screen (600) or screen (601) may be displayed on the second terminal.

[0103] FIG. 8 is a diagram illustrating a method for providing a link as a message according to various embodiments of the present disclosure.

[0104] In one embodiment, the processor (220) may provide a link to a second user via a message. For example, if a first user sends a gift to a second user, the first user may send a gift transfer message to the second user via a message. The processor (220) may include a link mapped to the gift information in the gift transfer message. Accordingly, if the second user selects the gift transfer message included in the message, the second user may receive post-purchase services for the gift.

[0105] For example, a gift transmission message (810) sent by a first user, David, may be displayed in a messenger chat room (800). If a second user selects the gift transmission message (810), a screen (801) may be displayed on the second terminal. The screen (801) may include a gift message digital card (830) sent by the first user to the second user and a delivery address information input area (850).

[0106] FIG. 9 is a diagram illustrating a method for providing post-purchase service via telephone according to various embodiments of the present disclosure.

[0107] In one embodiment, the processor (220) may provide the second user with phone connection information for post-purchase services. For example, the object (910) enclosed in the gift may include phone connection information (920). The phone connection information (920) may be displayed as text (e.g., "If you wish to exchange or refund, please call our customer service center at 1234-1234") or as a QR code. If the phone connection information (920) is displayed as a QR code, the second user can scan the QR code using a second terminal. If the QR code is scanned, a phone connection for post-purchase services may be established. The processor (220) may determine a phone number for post-purchase services based on the gift information mapped to the QR code and establish a phone connection using that phone number. This is because the phone number for post-purchase services may vary for each product. Therefore, the processor (220) may determine a phone number for post-purchase services based on the product category included in the gift information. When a phone call is made for post-purchase service, a screen (900) may be displayed on the second terminal.

[0108] In one embodiment, the processor (220) may determine whether the second user is a member of the e-commerce platform. The member may be different from the membership subscriber. The member may refer to a user with an account registered with the e-commerce platform. The membership subscriber may refer to a member who has signed up for a paid membership through an account registered with the e-commerce platform. In response to the second user being a member of the e-commerce platform, the processor (220) may provide post-purchase services to the second user through the e-commerce platform. For example, the processor (220) may provide post-purchase services to the second user through the e-commerce platform's application and / or webpage. In response to the second user not being a member of the e-commerce platform, the processor (220) may provide the second user with phone connection information for post-purchase services. If the second user is not a member of the e-commerce platform, the e-commerce platform's application is likely not installed on the second terminal. Additionally, if the second user is not a member of the e-commerce platform, the second user must be provided with a registration process, making it difficult for the second user to receive post-purchase services. Therefore, if the second user is not a member of the e-commerce platform, the processor (220) can conveniently provide post-purchase services via a phone call.

[0109] Through the above-described method, post-purchase services can be provided to the second user receiving the gift, regardless of whether the second user is a member of the e-commerce platform. This allows the first user giving the gift to conveniently exchange or return the gift, increasing the likelihood of the second user purchasing the gift through the e-commerce platform without any burden. This allows the processor (220) to increase product purchases through the e-commerce platform.

[0110] FIG. 10 is a flowchart illustrating a method by which a server provides post-purchase services according to various embodiments of the present disclosure.

[0111] In one embodiment, the server may receive gift information and information of a second user to receive the gift from a first terminal of a first user (1010).

[0112] In one embodiment, the server may map gift information and information of a second user to a link for post-purchase services of the gift (1020).

[0113] In one embodiment, the server may provide a link to the second user based on information about the second user (1030).

[0114] In one embodiment, the server may respond to a connection to the e-commerce platform via a link from a second terminal of a second user, and provide a post-purchase service to the second user via the e-commerce platform (1040).

[0115] Although the process steps, method steps, algorithms, etc., are described in a sequential order in the drawings illustrated in FIG. 10, such processes, methods, and algorithms may be configured to operate in any suitable order. In other words, the steps of the processes, methods, and algorithms described in various embodiments of the present disclosure need not be performed in the order described herein. Furthermore, even if some steps are described as being performed asynchronously, in other embodiments, such some steps may be performed concurrently. Furthermore, the illustration of a process by depiction in the drawings does not imply that the illustrated process excludes other variations and modifications thereof, nor does it imply that the illustrated process or any of its steps is essential to one or more of the various embodiments of the present disclosure, nor does it imply that the illustrated process is preferred.

[0116] While the method has been described through specific embodiments, the method can also be implemented as computer-readable code on a computer-readable recording medium. A computer-readable recording medium includes any type of recording device that stores data that can be read by a computer system. Examples of computer-readable recording media include ROMs, RAMs, CD-ROMs, magnetic tapes, floppy disks, optical data storage devices, etc. Furthermore, the computer-readable recording medium can be distributed across network-connected computer systems, so that the computer-readable code can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the above embodiments can be readily inferred by programmers skilled in the art to which the present disclosure pertains.

Claims

1. A method for providing after-sales service for a gift on an e-commerce platform, performed by an electronic device. A step of receiving gift information and information of a second user to receive the gift from a first terminal of a first user; A step of mapping the gift information and the second user's information to a link for a service after purchase of the gift, wherein the link is uniquely assigned to the gift information and the second user's information for at least a limited time; providing the link to the second user based on the information of the second user; and In response to access to the e-commerce platform through the link from the second terminal of the second user, a step of providing a post-purchase service to the second user through the e-commerce platform, wherein the post-purchase service includes an exchange procedure for the gift based on inventory information of the gift. A method comprising:

2. In paragraph 1, Step of determining the method of providing the link differently based on the gift information above A method further comprising:

3. In paragraph 2, A method of providing the link, wherein the method comprises at least one of providing an image representing the link to the second user, providing the link to an email address of the second user, or providing the link to the second user as a message.

4. In paragraph 3, A method wherein the image representing the above link includes a QR code.

5. In paragraph 3, In response to determining that the method of providing the above link is to provide an image representing the above link to the second user, a step of determining to deliver the above gift by including an image representing the above link for the post-purchase service in the object enclosed with the above gift A method further comprising:

6. In paragraph 1, The procedure for exchanging the above gift is: A step of determining at least one exchange option based on the above gift information; A step of transmitting the stock of at least one exchange option determined based on the stock information to the second terminal; A step of receiving a selected exchange option from the second terminal; and A step of determining to deliver the exchange product determined based on the above selected exchange option to the second user. A method comprising:

7. In paragraph 6, The step of determining at least one exchange option is: A step of determining at least one exchange option based on the product category of the gift included in the gift information. A method comprising:

8. In paragraph 6, The procedure for exchanging the above gift is: A step of calculating a settlement amount, which is the difference between the amount of the exchanged product determined above and the amount of the gift; If the amount of the exchanged product determined above is less than the amount of the gift, the step of paying the calculated settlement amount to the second user; and If the amount of the exchanged product determined above exceeds the amount of the gift, a step of requesting payment of the calculated settlement amount to the second user A method further comprising:

9. In paragraph 1, The procedure for exchanging the above gift is: A step of determining a recommended exchange option to be provided to the second user based on the data of the second user; and A step of providing the stock of the recommended exchange option to the second terminal based on the stock information. A method comprising:

10. In paragraph 1, The procedure for exchanging the above gift is A step for determining whether to charge an exchange fee to the second user based on whether the first user is a member of the e-commerce platform. A method comprising:

11. In paragraph 1, The procedure for exchanging the above gift is A step of determining whether to charge an exchange fee to the second user based on whether the second user is a member of the e-commerce platform. A method comprising:

12. In paragraph 1, The procedure for exchanging the above gift is A step of determining whether to charge an exchange fee to the second user based on whether at least one of the first user or the second user is a member of the e-commerce platform. A method comprising:

13. In paragraph 1, The above post-purchase service further includes a return procedure for the above gift, The above return procedure is, A step of transmitting a return form query to the second terminal; and A step of determining a return type based on a response to the return type query received from the second terminal. A method comprising:

14. In paragraph 13, The above return procedure is, A step for determining whether to charge a return fee to the second user based on whether the first user is a member of the e-commerce platform. A method further comprising:

15. In paragraph 13, The above return procedure is, A step for determining whether to charge a return fee to the second user based on whether the second user is a member of the e-commerce platform. A method comprising:

16. In paragraph 13, The above return procedure is, A step of determining whether to charge a return fee to the second user based on whether at least one of the first user or the second user is a member of the e-commerce platform. A method further comprising:

17. In paragraph 1, A step of differently determining the page displayed on the second terminal based on the time of access to the e-commerce platform through the link from the second terminal A method further comprising:

18. In paragraph 17, The step of differently determining the page displayed on the second terminal is: If the point of access to the e-commerce platform is before the acceptance of the gift, a step of determining the page displayed on the second terminal as the first page where a question on whether to accept the gift and a request for entering delivery address information are displayed; If the point of access to the e-commerce platform is after the acceptance of the gift and before the completion of delivery, a step of determining the page displayed on the second terminal as the second page where the delivery status of the gift is displayed; and If the point of access to the above e-commerce platform is after the completion of delivery of the above gift, a step of determining the page displayed on the above second terminal as the third page where the service is provided after the purchase A method comprising:

19. In paragraph 1, The step of providing post-purchase service to the above second user is: A step of determining whether the second user is a member of the e-commerce platform; In response to the second user being a member of the e-commerce platform, a step of providing a post-purchase service to the second user through the e-commerce platform; In response to the second user being not a member of the e-commerce platform, a step of providing the second user with telephone connection information for the post-purchase service. A method comprising:

20. In electronic devices, processor; and Memory storing instructions configured to be executed by the processor Including, An electronic device, wherein when the above instructions are executed by the processor, the processor is configured to perform the method of any one of claims 1 to 19.

21. In a non-transitory computer-readable recording medium recording a computer program to be executed by a processor, A non-transitory computer-readable recording medium, wherein the computer program, when executed by the processor, causes the processor to perform the method of any one of claims 1 to 19.

Citation Information

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