Media content feedback method and apparatus, electronic device and storage medium

Abstract

Embodiments of the present disclosure provide a media content feedback method and apparatus, an electronic device and a storage medium. The method comprises: in response to a feedback item display operation for a first media content, displaying a plurality of content feedback items of the first media content in a content feedback dimension, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used for describing content information of the first media content; and in response to a feedback operation for a target content feedback item among the plurality of content feedback items, displaying feedback prompt information, wherein the feedback prompt information is used for prompting to adjust a recommendation degree of a second media content, and content information of the second media content is described using a content keyword corresponding to the target content feedback item.

Description

Media content feedback method, device, electronic device and storage medium

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS

[0002] This application claims priority to the Chinese patent application filed on December 20, 2023, with application number 202311766481.2 and invention name “Method, device, electronic device and storage medium for feedback of media content”. The entire contents of that application are incorporated by reference into this application. Technical Field

[0003] The embodiments of the present disclosure relate to the field of computer technology, and in particular to a method, device, electronic device, and storage medium for feedback of media content. Background Art

[0004] Currently, on some platforms, users can watch videos recommended by the platform and provide feedback on the videos recommended by the platform, such as providing feedback that they do not like a recommended video.

[0005] Summary of the Invention

[0006] The embodiments of the present disclosure provide a method, device, electronic device, and storage medium for media content feedback to enrich video feedback methods.

[0007] In a first aspect, an embodiment of the present disclosure provides a method for providing feedback on media content, including:

[0008] In response to a feedback item display operation for first media content, display multiple content feedback items for the first media content under a content feedback dimension, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe content information of the first media content;

[0009] In response to a feedback operation on a target content feedback item among the multiple content feedback items, feedback prompt information is displayed, where the feedback prompt information is used to prompt adjustment of the recommendation level of the second media content, where the content information of the second media content is described using content keywords corresponding to the target content feedback item.

[0010] In a second aspect, an embodiment of the present disclosure further provides a media content feedback device, including:

[0011] a feedback item display module, configured to, in response to a feedback item display operation for first media content, display multiple content feedback items for the first media content under a content feedback dimension, wherein different content feedback items correspond to different content keywords for the first media content, and the content keywords are used to describe content information of the first media content;

[0012] The feedback prompt module is used to display feedback prompt information in response to a feedback operation on a target content feedback item among the multiple content feedback items, wherein the feedback prompt information is used to prompt the user to adjust the recommendation level of the second media content, and the content information of the second media content is described using the content keywords corresponding to the target content feedback item.

[0013] In a third aspect, an embodiment of the present disclosure further provides an electronic device, including:

[0014] one or more processors;

[0015] a memory for storing one or more programs,

[0016] When the one or more programs are executed by the one or more processors, the one or more processors implement the media content feedback method as described in the embodiment of the present disclosure.

[0017] In a fourth aspect, an embodiment of the present disclosure further provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the media content feedback method as described in the embodiment of the present disclosure.

[0018] The media content feedback method, apparatus, electronic device, and storage medium provided by the embodiments of the present disclosure display multiple content feedback items of the first media content under a content feedback dimension in response to a feedback item display operation for first media content, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe content information of the first media content; and display feedback prompt information in response to a feedback operation for a target content feedback item among the multiple content feedback items, wherein the feedback prompt information is used to prompt an adjustment of the recommendation level of second media content, and the content information of the second media content is described using the content keywords corresponding to the target feedback item. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] The above and other features, advantages, and aspects of the various embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale.

[0020] FIG1 is a flow chart of a method for providing feedback on media content according to an embodiment of the present disclosure;

[0021] FIG2 is a schematic diagram showing a content feedback item provided by an embodiment of the present disclosure;

[0022] FIG3 is a schematic diagram showing feedback prompt information provided by an embodiment of the present disclosure;

[0023] FIG4 is a flow chart of another method for providing feedback on media content according to an embodiment of the present disclosure;

[0024] FIG5 is a structural block diagram of a media content feedback device provided by an embodiment of the present disclosure;

[0025] FIG6 is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0026] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0027] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in a different order and / or in parallel. Furthermore, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0028] As used herein, the term "including" and its variations are open-ended, i.e., "including but not limited to." The term "based on" means "based, at least in part, on." The term "one embodiment" means "at least one embodiment," the term "another embodiment" means "at least one additional embodiment," and the term "some embodiments" means "at least some embodiments." Other terms are defined in the following description.

[0029] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0030] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, they should be understood as "one or more".

[0031] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0032] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0033] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.

[0034] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0035] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0036] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) must comply with the requirements of relevant laws, regulations and relevant provisions.

[0037] Currently, on some platforms, users can watch videos recommended by the platform and provide feedback on the videos recommended by the platform, such as feedback that they do not like a recommended video, etc. However, the video feedback method is relatively simple, resulting in users being unable to provide feedback effectively.

[0038] FIG1 is a flow chart of a method for providing feedback on media content provided by an embodiment of the present disclosure. The method can be performed by a media content feedback device, wherein the device can be implemented by software and / or hardware and can be configured in an electronic device, typically, in a mobile phone or tablet computer. The method for providing feedback on media content provided by an embodiment of the present disclosure is applicable to scenarios in which feedback is provided on media content, and is particularly applicable to scenarios in which feedback is provided on media content in the content dimension. As shown in FIG1 , the method for providing feedback on media content provided by this embodiment may include:

[0039] S101. In response to a feedback item display operation for first media content, display multiple content feedback items for the first media content under a content feedback dimension, where different content feedback items correspond to different content keywords for the first media content, and the content keywords are used to describe content information of the first media content.

[0040] The feedback item display operation can be a triggering operation for indicating the display of feedback items for media content. The execution method of the feedback item display operation is not limited. For example, the feedback item display operation can be an operation for triggering a feedback control for the media content. The feedback control can be used to trigger feedback on the media content, such as feedback on a dimension of the media content that is liked or disliked.

[0041] The first media content can be understood as the media content corresponding to the media content display operation, such as the media content of the feedback item indicated by the feedback item display operation, such as the media content currently displayed on the media content display page. Optionally, the first media content is media content in a recommended media content stream, which can be understood as a media content stream containing recommended media content, which can be the media content stream of the media content display page. In this case, the first media content can be recommended media content, such as media content recommended to the current user by the current application or server.

[0042] The first media content may have one or more feedback dimensions, such as a content feedback dimension, an author feedback dimension, a topic feedback dimension, and / or a music feedback dimension. The content feedback dimension may be a feedback dimension for the content information of the media content, which may be used to provide feedback on the content information of the media content itself; the author feedback dimension may be a feedback dimension for the author of the media content (i.e., the publisher of the media content), which may be used to provide feedback on the author of the media content; the topic feedback dimension may be a feedback dimension for the topics added to the media content, which may be used to provide feedback on the topics added to the media content; and the music feedback dimension may be a feedback dimension for the music used in the media content, which may be used to provide feedback on the music used in the media content. Here, providing feedback may include, for example, providing positive feedback or negative feedback, such as providing feedback on liking or disliking a corresponding object, which may include, for example, the content information, author, topic, and / or music corresponding to the media content.

[0043] The content information of media content may be information related to the content of the media content, such as the main theme or core content of the media content. Optionally, the content information includes a content theme and / or content elements. The content theme may be the subject of the media content; the content elements may be elements contained in the media content, such as characters, places, buildings, and / or locations appearing in the media content.

[0044] A content feedback item may be a feedback item for providing feedback on media content under a content feedback dimension. The feedback item may, for example, be an option or trigger item for providing feedback. Different content feedback items may correspond to different content keywords of the first media content. The content keywords may be keywords used to describe the content information of the first media content, such as keywords used to describe the content theme or core content of the first media content. The content keywords corresponding to different media content may not be exactly the same or completely different, depending on the content of the media content. The content keywords of the first media content may be generated based on the first media content.

[0045] Optionally, the content keywords are generated based on at least one of the media content image, media content audio, and media content text of the first media content; and / or, the content keywords are generated by a keyword extraction model, which is configured on the client or server. The media content image can be a picture of the media content, such as a picture frame (such as a video frame, etc.) and / or a picture contained in the media content; the media content audio can be audio data contained in the media content; and the media content text can be text content contained in the media content, such as the title, introduction, and / or subtitles of the media content. The keyword extraction module can be a model for extracting content keywords from the media content, which can be pre-trained and configured on the client or server. Exemplarily, after the first media content is published, the client or server can input the first media content into the keyword extraction model, analyze the media content image, media content audio, and / or media content text of the first media content through the keyword extraction model, generate multiple content keywords for the first media content based on the media content image, media content audio, and / or media content text, and output the generated multiple content keywords.

[0046] Specifically, when a feedback item display operation for the first media content is received, such as when it is detected that the current user triggers the feedback control corresponding to the first media content, multiple content feedback items 20 for the first media content under the content feedback dimension can be displayed. For example, a feedback panel 21 for the first media content can be displayed, in which multiple content feedback items 20 for the first media content under the content feedback dimension are displayed, and the content keyword corresponding to each content feedback item 20 can be displayed, as shown in FIG2 (the figure takes a negative feedback scenario as an example), so that the current user can provide feedback on the first media content under the content feedback dimension, such as which content keywords of the first media content they like or dislike.

[0047] In this embodiment, when feedback items for the first media content are displayed to the current user in response to a feedback item display operation performed by the current user, the displayed feedback items may include, but are not limited to, multiple content feedback items 20 for the first media content under the content feedback dimension. For example, feedback items for the first media content under at least two feedback dimensions, including the content feedback dimension, may be displayed. Exemplarily, as shown in FIG2 , the feedback items under the at least two feedback dimensions may include multiple content feedback items 20 for the first media content under the content feedback dimension, author feedback items 22 for the first media content under the author feedback dimension, one or more music feedback items 23 for the first media content under the music feedback dimension, and / or one or more topic feedback items 24 for the first media content under the topic feedback dimension, etc., so as to facilitate the current user to provide feedback on the first media content under different feedback dimensions, such as the content feedback dimension, the author feedback dimension, the music feedback dimension, and / or the topic feedback dimension.

[0048] When the first media content includes multiple pieces of music, the first media content may have multiple music feedback items under the music feedback dimension. Different music feedback items may correspond to different pieces of music included in the first media content, allowing users to express their likes or dislikes for the corresponding pieces of music. When the first media content is attached with multiple topic identifiers, the first media content may have multiple topic feedback items under the topic feedback dimension. Different topic feedback items may correspond to different topics attached to the first media content, allowing users to express their likes or dislikes for the corresponding topics.

[0049] In the case of displaying feedback items for a first media content under at least two feedback dimensions, the feedback items under different feedback dimensions and the multiple content feedback items under the content feedback dimension can be displayed using the same or different sorting methods. Optionally, displaying the multiple content feedback items for the first media content under the content feedback dimension includes: displaying the feedback items for the first media content under at least two feedback dimensions, the at least two feedback dimensions including the content feedback dimension, and displaying the feedback items under different feedback dimensions and the multiple content feedback items under the content feedback dimension using different sorting methods. For example, a pre-set fixed sorting method can be used to arrange and display the feedback items under different feedback dimensions. For example, as shown in FIG2 , the feedback items under different feedback dimensions can be displayed in the order of content feedback dimension - author feedback dimension - music feedback dimension - topic feedback dimension; and / or, another pre-set fixed sorting method or a sorting method corresponding to the current user can be used to arrange and display the multiple content feedback items under the content feedback dimension, so that the user can quickly locate the feedback dimension they want to view and provide feedback, thereby reducing the time spent on providing feedback.

[0050] In this embodiment, in response to the current user's feedback item display operation for the first media content, multiple content feedback items for the first media content under the content feedback dimension can be displayed. The display order of the multiple content feedback items can be flexibly set as needed. Optionally, the display of the multiple content feedback items for the first media content under the content feedback dimension includes: displaying the multiple content feedback items for the first media content under the content feedback dimension in a preset order; or displaying the multiple content feedback items for the first media content under the content feedback dimension in an order corresponding to the current user. This further enriches the display method of the content feedback items.

[0051] For example, a preset order for displaying each content feedback item can be pre-set, so that when a feedback item display operation is received, multiple content feedback items of the first media content under the content feedback dimension can be displayed according to the preset order; or, multiple content feedback items of the first media content under the content feedback dimension can be displayed in an order corresponding to the current user, such as displaying the multiple content feedback items of the first media content under the content feedback dimension according to the display order or priority set by the current user, and / or the current user's historical feedback times, etc. In this case, when different users view the content feedback items of the same media content, the display order of the content feedback items of the media content may be different.

[0052] Taking into account that user preferences generally do not change significantly in a short period of time, in other words, the content keywords that users like or dislike generally do not change significantly in a short period of time, therefore, with the user's full authorization, the user's historical feedback times for different content keywords (i.e., content feedback items) can be obtained, and multiple content feedback items of the first media content under the content feedback dimension can be displayed in descending order according to the user's historical feedback times for each content keyword. For example, assuming that the first media content contains three content keywords "mother-in-law and daughter-in-law life", "rural life" and "home-cooked meals", the current user has reported that he is not interested in "home-cooked meals" 3 times, "mother-in-law and daughter-in-law life" 1 time, and "rural life" 0 times in the past n days, then these three content keywords of the first media content can be displayed in the order of "home-cooked meals" - "mother-in-law and daughter-in-law life" - "rural life" to facilitate the current user to quickly locate.

[0053] At this time, optionally, the displaying of multiple content feedback items of the first media content under the content feedback dimension in an order corresponding to the current user includes: displaying multiple content feedback items of the first media content under the content feedback dimension in order from high to low number of historical feedback times, where the number of historical feedback times is the number of times the current user has historically provided feedback on the content feedback item.

[0054] The number of historical feedbacks for a certain content feedback item may be understood as the number of times the user has selected and provided feedback on the content feedback item before the current moment or within a recent preset time period (eg, n days).

[0055] S102: In response to a feedback operation on a target content feedback item among the multiple content feedback items, display feedback prompt information, where the feedback prompt information is used to prompt an adjustment of a recommendation level of second media content, where content information of the second media content is described using content keywords corresponding to the target content feedback item.

[0056] The feedback operation may be an operation for indicating feedback on one or more content feedback items, such as triggering an operation of a confirmation control after selecting one or more content feedback items. The feedback operation may include a positive feedback operation and / or a negative feedback operation. A positive feedback operation may be used to provide positive feedback on the first media content, such as expressing a preference for the content keywords corresponding to the corresponding content feedback item, or expressing interest in the content keywords corresponding to the corresponding content feedback item. A negative feedback operation may be used to provide negative feedback on the first media content, such as expressing a dislike for the content keywords corresponding to the corresponding content feedback item, or expressing a lack of interest in the content keywords corresponding to the corresponding content feedback item.

[0057] The target content feedback item may be the content feedback item corresponding to the feedback operation. In other words, the content feedback item indicated by the feedback operation, such as a selected content feedback item. The second media content may be described using the content keywords corresponding to the target content feedback item. For example, the content keywords of the second media content may include at least one content keyword corresponding to the target content feedback item. The feedback prompt information may be information used to prompt adjustment of the recommendation level of the second media content.

[0058] Exemplarily, when a feedback operation is received for a target content feedback item in the content feedback items, such as when it is detected that the current user triggers the confirmation control 25 (as shown in FIG2 ) after selecting one or more content feedback items, the content feedback item 20 of the first media content can be canceled, such as canceling the feedback panel 21, and displaying feedback prompt information 30, as shown in FIG3 (taking a negative feedback scenario as an example in the figure), to prompt the current user that the feedback is successful and adjust the recommendation of the media content of the type corresponding to the target feedback item (i.e., the second media content).

[0059] The media content feedback method provided in this embodiment, in response to a feedback item display operation for a first media content, displays multiple content feedback items for the first media content under the content feedback dimension, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content; in response to a feedback operation for a target content feedback item among the multiple content feedback items, feedback prompt information is displayed, and the feedback prompt information is used to prompt the user to adjust the recommendation level of the second media content, and the content information of the second media content is described using the content keyword corresponding to the target feedback item. This embodiment utilizes the above technical solution to support users to provide feedback based on different content keywords under the content feedback dimension, which can refine the feedback granularity of the content feedback dimension, enrich the feedback method of media content, and improve the feedback effect of media content.

[0060] FIG4 is a flow chart of another media content feedback method provided by an embodiment of the present disclosure. The solution in this embodiment can be combined with one or more optional solutions in the above embodiments. Optionally, the first media content is media content in a recommended media content stream, the feedback operation includes a negative feedback operation, and the media content feedback method provided by this embodiment further includes: updating the recommended media content stream, wherein the recommendation level of the second media content in the recommended media content stream after the update is lower than the recommendation level of the second media content in the recommended media content stream before the update.

[0061] Accordingly, as shown in FIG4 , the media content feedback method provided in this embodiment includes:

[0062] S201. In response to a feedback item display operation for first media content, multiple content feedback items for the first media content under a content feedback dimension are displayed, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe content information of the first media content, and the first media content is media content in a recommended media content stream.

[0063] S202. In response to a feedback operation on a target content feedback item among the multiple content feedback items, feedback prompt information is displayed, where the feedback prompt information is used to prompt adjustment of a recommendation level of second media content, where content information of the second media content is described using content keywords corresponding to the target content feedback item, and the feedback operation includes a negative feedback operation.

[0064] S203: Update the recommended media content stream, wherein the recommendation level of the second media content in the recommended media content stream after the update is lower than the recommendation level of the second media content in the recommended media content stream before the update.

[0065] In this embodiment, after detecting that the user performs a feedback operation on the target content feedback item, the recommendation degree of the second media content can also be adjusted based on the feedback operation performed by the user, such as adjusting the recommendation weight, recommendation priority, recommendation ratio and / or recommendation quantity of the second media content in the recommended media content stream.

[0066] For example, the feedback operation performed by the user can be used to instruct adjustment of the recommendation level of the second media content. For example, when the feedback operation performed by the user is a positive feedback operation, it can be used to instruct an increase in the recommendation level of the second media content; when the feedback operation performed by the user is a negative feedback operation, it can be used to instruct a decrease in the recommendation level of the second media content. Therefore, when subsequently constructing or updating the recommended media content stream, the amount of second media content included in the recommended media content stream can be determined based on the adjusted recommendation level of the second media content.

[0067] Taking a negative feedback operation as an example, after detecting that the current user has performed a feedback operation on a target content feedback item, the recommended media content stream containing the first media content can be updated to reduce the degree of recommendation of the second media content in the media content stream. For example, the recommendation weight, recommendation priority, recommendation ratio, and / or number of recommendations of the second media content in the recommended media content stream can be reduced. The timing of updating the recommended media content stream is not limited. For example, the recommended media content stream can be updated upon receiving a feedback operation on the target content feedback item from the current user, upon preloading one or more media content in the recommended media content stream, or upon receiving an update operation on the recommended media content stream from the current user. The specific configuration can be set as needed.

[0068] The media content feedback method provided in this embodiment reduces the recommendation level of media content having content keywords corresponding to one or more content feedback items based on the user's negative feedback operation on one or more content feedback items. It can refine the feedback granularity of the content feedback dimension and improve the adjustment effect of the media content recommendation level.

[0069] FIG5 is a block diagram of a media content feedback device provided by an embodiment of the present disclosure. The device can be implemented by software and / or hardware, and can be configured in an electronic device, typically a mobile phone or a tablet computer, and can provide feedback on the media content by executing a media content feedback method, such as providing feedback on the media content in the content dimension. As shown in FIG5 , the media content feedback device provided by this embodiment may include: a feedback item display module 501 and a feedback prompt module 502, wherein,

[0070] A feedback item display module 501 is configured to, in response to a feedback item display operation for first media content, display multiple content feedback items for the first media content under a content feedback dimension, wherein different content feedback items correspond to different content keywords for the first media content, and the content keywords are used to describe content information of the first media content;

[0071] The feedback prompt module 502 is used to display feedback prompt information in response to a feedback operation on a target content feedback item among the multiple content feedback items. The feedback prompt information is used to prompt the user to adjust the recommendation level of the second media content. The content information of the second media content is described using the content keywords corresponding to the target content feedback item.

[0072] The media content feedback device provided in this embodiment responds to a feedback item display operation for a first media content through a feedback item display module, and displays multiple content feedback items for the first media content under the content feedback dimension, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe the content information of the first media content; and responds to a feedback operation for a target content feedback item among the multiple content feedback items through a feedback prompt module, and displays feedback prompt information, and the feedback prompt information is used to prompt the adjustment of the recommendation level of the second media content, and the content information of the second media content is described using the content keyword corresponding to the target feedback item. This embodiment utilizes the above technical solution to support users to provide feedback based on different content keywords under the content feedback dimension, which can refine the feedback granularity of the content feedback dimension, enrich the feedback method of media content, and improve the feedback effect of media content.

[0073] Optionally, the content information includes content theme and / or content elements.

[0074] Optionally, the feedback item display module 501 can be specifically used to: display feedback items of the first media content under at least two feedback dimensions, the at least two feedback dimensions including a content feedback dimension, and different sorting methods are used to display feedback items under different feedback dimensions and multiple content feedback items under the content feedback dimension.

[0075] Optionally, the feedback item display module 501 includes: a first display unit, used to display multiple content feedback items of the first media content under the content feedback dimension in a preset order; or, a second display unit, used to display multiple content feedback items of the first media content under the content feedback dimension in an order corresponding to the current user.

[0076] Optionally, the second display unit can be specifically used to: display multiple content feedback items of the first media content under the content feedback dimension in descending order of historical feedback times, where the historical feedback times are the number of times the current user has historically provided feedback on the content feedback item.

[0077] Optionally, the first media content is media content in a recommended media content stream, and the feedback operation includes a negative feedback operation. The media content feedback device provided in this embodiment may also include: an updating module, used to update the recommended media content stream, wherein the recommendation level of the second media content in the recommended media content stream after the update is lower than the recommendation level of the second media content in the recommended media content stream before the update.

[0078] Optionally, the content keywords are generated based on at least one of the media content picture, media content audio and media content text of the first media content; and / or, the content keywords are generated by a keyword extraction model, and the keyword extraction model is configured on the client or server.

[0079] The media content feedback apparatus provided in the embodiments of the present disclosure can execute the media content feedback method provided in any embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects of executing the media content feedback method. For technical details not fully described in this embodiment, please refer to the media content feedback method provided in any embodiment of the present disclosure.

[0080] Reference is now made to FIG6 , which illustrates a schematic diagram of the structure of an electronic device (e.g., a terminal device) 600 suitable for implementing embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic device illustrated in FIG6 is merely an example and should not limit the functionality or scope of use of the embodiments of the present disclosure.

[0081] As shown in Figure 6, the electronic device 600 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 601, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage device 608 into a random access memory (RAM) 603. Various programs and data required for the operation of the electronic device 600 are also stored in the RAM 603. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input / output (I / O) interface 605 is also connected to the bus 604.

[0082] Typically, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. Although FIG. 6 shows the electronic device 600 with various devices, it should be understood that not all of the devices shown are required to be implemented or present. More or fewer devices may alternatively be implemented or present.

[0083] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 609, or installed from the storage device 608, or installed from the ROM 602. When the computer program is executed by the processing device 601, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0084] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0085] In some embodiments, the client and server can communicate using any currently known or later developed network protocol, such as HTTP (HyperText Transfer Protocol), and can be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or later developed network.

[0086] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0087] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device: in response to a feedback item display operation for first media content, displays multiple content feedback items for the first media content under a content feedback dimension, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe content information of the first media content; in response to a feedback operation for a target content feedback item among the multiple content feedback items, displays feedback prompt information, and the feedback prompt information is used to prompt adjustment of the recommendation degree of second media content, and the content information of the second media content is described using the content keywords corresponding to the target content feedback item.

[0088] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on the remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0089] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0090] The units involved in the embodiments described in this disclosure may be implemented in software or hardware, wherein the name of a module does not, in some cases, limit the unit itself.

[0091] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0092] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0093] According to one or more embodiments of the present disclosure, Example 1 provides a method for providing feedback on media content, including:

[0094] In response to a feedback item display operation for first media content, display multiple content feedback items for the first media content under a content feedback dimension, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe content information of the first media content;

[0095] In response to a feedback operation on a target content feedback item among the multiple content feedback items, feedback prompt information is displayed, where the feedback prompt information is used to prompt adjustment of the recommendation level of the second media content, where the content information of the second media content is described using content keywords corresponding to the target content feedback item.

[0096] According to one or more embodiments of the present disclosure, Example 2 is based on the method described in Example 1, wherein the content information includes content topics and / or content elements.

[0097] According to one or more embodiments of the present disclosure, Example 3, according to the method of Example 1, wherein presenting multiple content feedback items of the first media content in a content feedback dimension includes:

[0098] Feedback items of the first media content in at least two feedback dimensions are displayed, where the at least two feedback dimensions include a content feedback dimension, and feedback items in different feedback dimensions and multiple content feedback items in the content feedback dimension are displayed in different sorting manners.

[0099] According to one or more embodiments of the present disclosure, Example 4 is the method according to Example 1, wherein presenting multiple content feedback items of the first media content in a content feedback dimension includes:

[0100] Displaying multiple content feedback items of the first media content under the content feedback dimension in a preset order; or

[0101] Multiple content feedback items of the first media content under the content feedback dimension are displayed in an order corresponding to the current user.

[0102] According to one or more embodiments of the present disclosure, Example 5 is the method according to Example 4, wherein presenting multiple content feedback items of the first media content under the content feedback dimension in an order corresponding to the current user includes:

[0103] Multiple content feedback items of the first media content under the content feedback dimension are displayed in descending order of the number of historical feedbacks, where the number of historical feedbacks is the number of times the current user has historically provided feedback on the content feedback item.

[0104] According to one or more embodiments of the present disclosure, Example 6 is the method according to any one of Examples 1-5, wherein the first media content is media content in a recommended media content stream, the feedback operation includes a negative feedback operation, and the method further includes:

[0105] The recommended media content stream is updated, wherein the recommendation level of the second media content in the recommended media content stream after the update is lower than the recommendation level of the second media content in the recommended media content stream before the update.

[0106] According to one or more embodiments of the present disclosure, Example 7 is based on the method described in any one of Examples 1-5, wherein the content keywords are generated based on at least one of the media content picture, media content audio, and media content text of the first media content; and / or, the content keywords are generated by a keyword extraction model, and the keyword extraction model is configured on the client or server.

[0107] According to one or more embodiments of the present disclosure, Example 8 provides a media content feedback device, including:

[0108] a feedback item display module, configured to, in response to a feedback item display operation for first media content, display multiple content feedback items for the first media content under a content feedback dimension, wherein different content feedback items correspond to different content keywords for the first media content, and the content keywords are used to describe content information of the first media content;

[0109] The feedback prompt module is used to display feedback prompt information in response to a feedback operation on a target content feedback item among the multiple content feedback items, wherein the feedback prompt information is used to prompt the user to adjust the recommendation level of the second media content, and the content information of the second media content is described using the content keywords corresponding to the target content feedback item.

[0110] According to one or more embodiments of the present disclosure, Example 9 provides an electronic device, including:

[0111] one or more processors;

[0112] a memory for storing one or more programs,

[0113] When the one or more programs are executed by the one or more processors, the one or more processors implement the media content feedback method as described in any one of Examples 1-7.

[0114] According to one or more embodiments of the present disclosure, Example 10 provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the media content feedback method as described in any one of Examples 1-7.

[0115] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, but also includes other technical solutions formed by any combination of the above-mentioned technical features or their equivalents without departing from the above-mentioned disclosed concepts. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0116] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0117] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

1. A media content feedback method, comprising: In response to a feedback item display operation for a first media content, display a plurality of content feedback items of the first media content under a content feedback dimension, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe content information of the first media content; In response to a feedback operation on a target content feedback item among the multiple content feedback items, feedback prompt information is displayed, wherein the feedback prompt information is used to prompt adjustment of a recommendation degree of a second media content, and content information of the second media content is described using content keywords corresponding to the target content feedback item. 2 . The method according to claim 1 , wherein the content information comprises content theme and / or content element.

3. The method according to claim 1, wherein the presenting of the plurality of content feedback items of the first media content under the content feedback dimension comprises: Feedback items of the first media content in at least two feedback dimensions are displayed, where the at least two feedback dimensions include a content feedback dimension, and feedback items in different feedback dimensions and multiple content feedback items in the content feedback dimension are displayed in different sorting modes.

4. The method according to claim 1, wherein the presenting of the plurality of content feedback items of the first media content under the content feedback dimension comprises: Displaying multiple content feedback items of the first media content under the content feedback dimension in a preset order; or The multiple content feedback items of the first media content under the content feedback dimension are displayed in an order corresponding to the current user.

5. The method according to claim 4, wherein the step of displaying the plurality of content feedback items of the first media content under the content feedback dimension in an order corresponding to the current user comprises: Multiple content feedback items of the first media content under the content feedback dimension are displayed in descending order of the number of historical feedback times, where the number of historical feedback times is the number of times the current user has historically provided feedback on the content feedback item.

6. The method according to any one of claims 1 to 5, wherein the first media content is media content in a recommended media content stream, the feedback operation comprises a negative feedback operation, and the method further comprises: The recommended media content stream is updated, wherein the recommendation level of the second media content in the recommended media content stream after the update is lower than the recommendation level of the second media content in the recommended media content stream before the update.

7. According to any one of the methods described in claims 1-5, the content keywords are generated based on at least one of the media content picture, media content audio and media content text of the first media content; and / or, the content keywords are generated by a keyword extraction model, and the keyword extraction model is configured on the client or the server.

8. A media content feedback device, comprising: A feedback item display module is used to display the feedback item of the first media content in response to the feedback item display operation. a plurality of content feedback items of a media content under a content feedback dimension, wherein different content feedback items correspond to different content keywords of the first media content, and the content keywords are used to describe content information of the first media content; A feedback prompt module is used to display feedback prompt information in response to a feedback operation on a target content feedback item among the multiple content feedback items, wherein the feedback prompt information is used to prompt adjustment of the recommendation degree of the second media content, and the content information of the second media content is described using content keywords corresponding to the target content feedback item.

9. An electronic device, comprising: at least one processor; as well as a memory communicatively connected to the at least one processor; wherein, The memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor can perform the media content feedback method according to any one of claims 1 to 7.

10. A computer-readable storage medium storing computer instructions, wherein the computer instructions are used to enable a processor to implement the media content feedback method according to any one of claims 1 to 7 when executed.

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