System and method for displaying digital content to a user

Abstract

The invention relates to a digital media platform that is capable of displaying digital content in real time by way of one stream or a multistream that is location-tagged. More particularly, the platform enables users to view a plurality of media content representations (such as livestreams) on a user interface that classifies content based on content type and geographical location. Each media content representation is assigned classifier and location labels, allowing users to filter, search, and select streams based on their interests and proximity. The system supports multistream viewing, end-to-end encryption, real-time messaging, and user authentication, and includes promotional overlays and customizable user profiles. A location tagging feature allows content to be geographically anchored, enhancing authenticity and enabling event-specific group sharing. The invention addresses limitations of conventional livestream platforms by enhancing discoverability, multi-streaming, and real-world event integration in a secure, interactive environment.

Description

[0001] SYSTEM AND METHOD FOR DISPLAYING DIGITAL CONTENT TO A USER

[0002] FIELD OF APPLICATION OF THE INVENTION

[0003] The present invention relates to a system and method for displaying digital content to a user. More particularly, the invention relates to a system and method for displaying user selected or user specific digital content streamed in real time.

[0004] BACKGROUND TO THE INVENTION

[0005] Livestreaming has transformed the way we consume content, offering real-time interaction and engagement that prerecorded videos simply cannot match. The emergence of livestreaming platforms like Twitch, YouTube Live, Facebook Live, and more recently, TikTok Live, has created new opportunities for content creators and audiences alike. These platforms allow users to broadcast live video to a global audience, enabling real-time communication and fostering a sense of community and immediacy. Livestreams can cover a wide range of topics, from gaming, music, and art to educational tutorials, news, and personal vlogs, making them incredibly versatile and appealing to diverse audiences.

[0006] The shareability of livestreams on these platforms significantly enhances their reach and impact. When a livestream is shared, it can attract a larger audience beyond the immediate followers of the creator. Social media integration allows viewers to share livestreams on various platforms such as Twitter, Facebook, and Instagram, amplifying the content's visibility. This viral potential is a key advantage of livestreaming, as it can lead to exponential growth in viewership. Moreover, the real-time nature of livestreams means that shared content can spark immediate engagement, with new viewers joining the conversation as it unfolds, contributing to a dynamic and interactive experience. Livestream platforms also offer various features to enhance shareability and engagement. For instance, Twitch allows streamers to create clips of their livestreams, which are short, shareable segments that highlight key moments. YouTube Live enables embedding of livestreams on external websites, broadening their accessibility. Facebook Live allows for reactions and comments that appear in real-time, fostering a sense of community among viewers. These features not only make it easier for audiences to share content but also help maintain viewer interest by highlighting exciting or significant parts of a livestream.

[0007] The monetization potential of livestreaming is another aspect that has drawn content creators to these platforms. Platforms like Twitch and YouTube Live offer various revenue streams, including ad revenue, sponsorships, and viewer donations. Streamers can also offer subscription services, where viewers pay a monthly fee for exclusive content and perks. This financial incentive has led to the rise of professional streamers who make a living through their livestreams. The ability to share livestreams widely is crucial for these streamers, as it helps grow their audience and, consequently, their income. Despite the numerous advantages, the landscape of livestreaming is not without its challenges. One significant disadvantage is the limitation of sharing and viewing only one livestream at a time. This constraint can be particularly frustrating for viewers who have multiple interests or follow several streamers. Unlike prerecorded content, where users can watch multiple videos simultaneously or in quick succession, livestreams require real-time attention, making it impossible to engage with more than one stream at a time effectively. This limitation can lead to a fragmented viewing experience, where audiences must constantly switch between streams, potentially missing out on important moments in each. The problem is compounded when major events overlap. For example, during a significant gaming tournament or a global event like a concert, multiple interesting streams might be live simultaneously. Viewers are then forced to choose one over the others, which can be disappointing and reduce overall engagement. This issue is not just a minor inconvenience; it affects viewer retention and satisfaction. Streamers also feel the impact, as they compete for viewers' attention, which can split their audience and reduce potential revenue. Another significant challenge is the difficulty of discovering relevant livestreams that align with individual interests. While platforms employ algorithms to recommend content, these systems are not foolproof and can sometimes miss the mark. The sheer volume of live content available at any given moment can be overwhelming, making it hard for users to find streams that are truly relevant to them. Unlike on-demand content where algorithms can rely on extensive viewing history and preferences, the real-time nature of livestreaming means that recommendations must be timely and accurate, which is a complex task.

[0008] Users often rely on platform search functions, trending lists, or external social media recommendations to discover livestreams. However, these methods can be hit or miss. Trending lists tend to feature only the most popular streams, which might not always align with niche interests. Search functions depend heavily on the accuracy of titles and tags used by streamers, which can be inconsistent. Social media recommendations are subject to the user's existing network, potentially limiting exposure to new or diverse content. For streamers, discoverability is a significant hurdle. New or lesser-known streamers can struggle to attract viewers in a saturated market. Without a substantial following or external promotion, it can be challenging to break through the noise. This challenge is exacerbated by the platform's algorithms that often prioritize streams with higher viewership, creating a feedback loop that makes it difficult for newcomers to gain traction.

[0009] These challenges highlight a fundamental issue in the current livestreaming ecosystem: the balance between offering a vast array of content and ensuring that content is easily discoverable and accessible. The inability to view multiple streams simultaneously and the difficulty in finding relevant livestreams can deter potential viewers from fully engaging with the platform. It also creates a barrier for streamers trying to reach a broader audience, limiting the growth potential of their channels.

[0010] To address these issues, platforms could explore innovative solutions such as multistream viewing options, where users can watch multiple streams in a split-screen format. This feature would allow viewers to engage with several streams concurrently, enhancing their overall experience. Improved search and recommendation algorithms that factor in real-time viewer preferences and behaviour could also help users discover relevant content more effectively. Additionally, better support and visibility for new or niche streamers could diversify the content landscape and provide viewers with more varied and interesting options. Given the above, it is clear that there exists a present need for a livestreaming platform which addresses the shortcomings described above.

[0011] OBJECT OF THE INVENTION

[0012] It is accordingly an object of the present invention to provide a system and method that seeks to, at least partially, overcome or lessen the above disadvantages and / or will be a useful alternative to existing platforms for displaying live digital content.

[0013] SUMMARY OF THE INVENTION

[0014] According to a first aspect, there is provided a digital media platform for displaying digital content in real time, the digital media platform comprising: a memory comprising machine-executable code; a graphical user interface communicatively coupled to a memory, wherein the graphical user interface is configured to display one or more media content representation; a classification module comprising machine executable code stored in the memory for classifying media content representations according to a type of media content to derive a classifier label; a labelling module comprising machine executable code stored in the memory, wherein the labelling module is configured to derive a location label for each media content representation in real time by calculating and updating a distance value between a user device and the location where the media content representation is generated, wherein the labelling module is further configured to perform continuous updates with low latency based on changes in the location of the user device; a selection module comprising machine executable code stored in the memory for allowing a user to select one or more media content representations based on one or more classifier label, location label, or a combination thereof; and a processor coupled to the memory, the processor configured to execute the machine executable code to cause the processor to: a) display one or more media content representations on the graphical user interface; b) classify one or more media content representations using the classification module to derive one or more classifier labels; c) calculate, in real time, one or more distance values using the labelling module by comparing the location of the user device with a location associated with each media content representation, and derive one or more corresponding location labels; d) display one or more media content representations on the graphical user interface based on the derived location labels, wherein the display is updated continuously with low latency based on changes in the location of the user device; and e) enable a user to, via the selection module, select one or more media content representations according to one or more classifier label or location label, or classifier label and location label in combination.

[0015] The digital media platform may comprise a user profile module comprising user credentials that are unique to a particular user. The user credentials may be selected from the group consisting of a user name, user surname, user identification number, user avatar, user profile picture, user interest information, or combinations thereof. The platform may further comprise a messaging module which allows for one user to transmit digital messages to one or more users. The messaging module may be facilitated by an Agora API for enabling real-time communication between users.

[0016] The platform may comprise a filter module which allows for a user to apply one or more filters that are applied dynamically in real time by the processor for filtering media content representations according to a user’s preference. The user preference may be capable of being modified according to the user’s interests selected from the group consisting of adventure, sport, entertainment, music, travel, exploration, technology, fashion, business, economics, festivals, gaming, geocaching, wildlife, or combinations thereof. The user preference may be capable of being modified according to the user’s predetermined distance from the current location of the user. The platform may further comprise an encryption module which allows for data and information to be end-to-end encrypted. The platform may further comprise an authentication module to allow a user to receive a unique code on their preferred digital device to authenticate their identity. The user may only be granted access to their user profile of the digital media platform once they have been successfully authenticated.

[0017] The user interface may allow for a plurality of media content representations to be displayed at the same time. The media content representations may be one or more livestream. The GUI may be further configured to display stream density in a heatmap format when the map view is zoomed out. The plurality of media representations may be displayed as a multicast or a multistream. The platform may be capable of dynamically receiving user requests. The GUI may be further configured to allow a user to toggle between multiple simultaneous livestreams associated with the same event.

[0018] The platform may be capable of being hosted on a server which allows for a plurality of media content representations to be displayed to a plurality of users on a plurality of user devices. The processor may be further configured to execute a communications module that utilizes a REST API, the REST API being capable of being deployed on a server to enable communication between the digital media platform and one or more user devices. The server may be a MongoDB server.

[0019] The processor may be further configured to execute a data reception module that dynamically receives a datastream comprising user location data, the datastream enabling the real-time updating and display of media content representations on the user interface based on the user location data.

[0020] The GUI may interface further comprises a promotional content layer that is capable of being displayed as an overlay on the graphical user interface. The overlay may comprise promotional content that is streamed in real time as an additional overlay that is superimposed over one or more real time streams. The promotional content layer may comprise a plurality of sections that are capable of being purchased by one or more purchaser for displaying promotional content. The cost of each section may be associated with its size or display duration, or size and display duration in combination.

[0021] The classification module may be capable of labelling each media content representation with metadata selected from the group consisting of category, start time, end time, location, general content tags, or combinations thereof.

[0022] The platform may a location tag module communicatively coupled to the memory to allow a user to dynamically generate a location tag on a map region, wherein the location tag is capable of being visualized on one or more graphical user interface by one or more user. The location tag may further comprise a location label that provides descriptive information relating to one or more landmarks or objects located at or proximate to the location associated with the location tag. The location tag may be stored as a binary large object on a blob storage system.

[0023] The continuous updates performed by the labelling module and the corresponding low- latency display of media content representations in step d) may be executed with a latency between 200 milliseconds and 300 milliseconds upon detecting a change in user device location exceeding 5 meters. The platform may comprise a server module comprising machine-executable code stored in the memory, the server module allowing for the classification, labelling, and selection operations to be performed remotely on a server and to transmit results in real time on a user device.

[0024] The platform may comprise one or more APIs are secured using AuthO tokens to authenticate user access or API requests.

[0025] According to a second aspect thereof, there is provide a method of displaying digital content in real time on a digital media platform, wherein the steps are performed by one or more processors executing machine-executable instructions stored in a memory of the digital media platform, the method comprising the steps of: a) displaying, on a user device having a graphical user interface, one or more media content representations associated with the digital media platform; b) classifying each media content representation, using a classification module, according to a type of media content displayable on the user interface to derive a classifier label; c) calculating a distance value by comparing the location of the user device to a location at which the media content representation is generated, and deriving a location label for each media content representation based on the distance value; d) displaying, on the graphical user interface, one or more media content representations based on the derived classifier label or the location label, or the derived classifier label and location label in combination, wherein steps (c) and (d) are performed continuously with low latency based on changes in the location of the user device to ensure responsiveness in media content display; and e) enabling a user, via a selection module accessible on the user interface, to select one or more of the media content representations according to the classifier label or the location label, or the classifier label and the location label in combination.

[0026] The calculation of the distance value and the derivation of the location label in step (c) may be performed continuously and are triggered upon detecting a change in the location of the user device exceeding 5 meters, and wherein the calculation and derivation are executed with a latency between 200 milliseconds and 300 milliseconds. According to a third aspect thereof, there is provided a computer program product a machine-readable medium carrying instructions which, when executed by a processor, cause the processor to perform the method as described above.

[0027] According to a fourth aspect thereof, there is provided a data processing device comprising means for carrying out the steps of the method as described above According to a fifth aspect thereof, there is provided a computer-readable storage medium comprising instructions which, when executed by a computer, cause the computer to carry out the steps of the method as described above.

[0028] The above and other characteristics, features and advantages of the present invention will become apparent from the following detailed description, taken in conjunction with the accompanying drawing which illustrate, by way of example, the principles of the invention. This description is given for the sake of example only, without limiting the scope of the invention. The reference figures quoted below refer to the attached drawings.

[0029] BRIEF DESCRIPTION OF THE DRAWINGS

[0030] Preferred embodiments of the invention are described below with reference to the accompanying figures, wherein:

[0031] Figures 1 - 11 is a series of screengrabs from the digital platform to visualize the features thereof.

[0032] The presently disclosed subject matter will now be described more fully hereinafter with reference to the accompanying Example, in which representative embodiments are shown. The presently disclosed subject matter can, however, be embodied in different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the embodiments to those skilled in the art.

[0033] DESCRIPTION OF PREFERRED EMBODIMENTS OF THE INVENTION

[0034] A non-limiting example of a preferred embodiment of the invention is described in more detail below, with reference to Figures 1 to 11 . With reference to Figure 1 , there is provided a digital media platform 2 which allows a user to either sign up or login with existing user credentials to utilise the platform. The second screen indicates that a user can also login using existing either an existing Apple or Google profile.

[0035] With reference to Figure 2, there is provided a first image of a geographical location 4 which is capable of being filtered with a series of buttons 6 to view a plurality of live streams. A dot included in each button serves to indicate that a livestream is currently active. Each stream instance 8 is capable of being indicated by individual map markers, but on zooming out, they will appear as a heat map when viewing a larger region. The second image displays various group names 12 whereby tapping on this card or button will direct the user directly to the stream. The group name icon 12 is also easily identified by it including a text description of the group particulars. Individual streams 14 not assigned to a group simply include an icon. Where several streams are included in the group, a user will be directed to the most popular or most viewed stream first. Where several streams are concentrated in a location, there is provided a button 16 indicating the number of claims that can be viewed when clicking on the button or zooming in on the map. The total number of streams 18 located in the geographical location can also be accessed by pulling up the list located at the bottom of the display (either by finger swipe up or clicking on the button).

[0036] With reference to Figure 3, there is provided a breakdown of user’s groups 20 which can be accessed by a button labelled “More •••” button located towards the end of the series of buttons 6 illustrated on Figure 2. A further button is provided to create a group 22. On selected the “Beach yoga” group 20 the user is subscribed to, a plurality of stream instances 24 for this group is displayed on the map. The filter for this particular group can be cancelled by clicking on the “X” icon provided. The user can also access a list of all live streams in this particular group 26 by pulling up display located at the bottom of the screen.

[0037] With reference to Figure 4, there is provided a breakdown of different groups 28 including some graphic images for use of illustrations. The breakdown of different groups 28 shown is related to the total number of streams 18 of Figure 2. An additional distance filter 30 allows the user to filter the number of streams in the nearby location of the user. Once filtered to, i.e. 10 km as seen in the second image, a series of nearby streams are displayed.

[0038] With reference to Figure 5, there is provided a first image where a user can change the settings of the livestream 32, which includes changing the group related to the stream, who has access to view the stream, hide location, camera switch, switching to a chat box, and more. The record button 34 starts the stream. In this embodiment, the user can select different cameras, but also has the options of integrating the DJI unmanned aerial vehicles software 36. When streaming starts, the different settings are illustrated as individual buttons 38. Moreover, users can chat in the chat box 40 and the display screen shows how many members are streaming 42 and how many viewers 44 are watching this stream.

[0039] With reference to Figure 6, there is provided a minimized view 46 when accessing the setting button including two opposing arrows. The user can redirect the display back to the stream by clicking on the associated button 48 or clicking on the button included on the minimized view 46. Scrolling up from the scroller 50 button moves on to the next stream in this group.

[0040] With reference to Figure 7, the user is capable of performing a text search by clicking on the search icon 52. In this example, the user has entered in the text “Stand”, which then displays various associated results. In the second display, the user has entered in the text "Strand street” 54 and clicked on the Locations button 56.

[0041] With reference to Figure 8, there is provided a display of the “Beach sunrise” group 58. The user is capable of joining the group with a join button 60 or to message users of the group with a message button 62. The user will be able to view streams currently being streamed 64, upcoming streams 66, and members of the group 68. Once the user has joined the group by an administrator providing approval for their request to join, the user will be able to visualize upcoming streams and also stream to the group 70.

[0042] With reference to Figure 9, there is provided a display for visualizing the members 72 of the group. On clicking on the message button 74, the user is capable of visualizing the various message chains between other users.

[0043] With reference to Figure 10, there is provided an individual message chain with another user. Each user is capable of sharing live locations, streams, messages, and media content. Each user has an associated user profile with unique user information. Further buttons for continuously sharing the user’s location 76 and camera feed 78 are provided.

[0044] With reference to Figure 11 , there is provided a display of the user’s number of groups and number of friends. Moreover, clicking on the plus button 80 allows the user to create a new group and choose whether chat with the newly created group is open to members only or to the public. Once created, the user will be afforded an opportunity to invite friends to the group to be members.

[0045] Advantages:

[0046] The invention as described is capable of being applied to any type of event that includes, for example, a long-distance race (i.e. a marathon) or the Dakar Rally. A unique group is created for each event at one or more locations associated therewith. Competitors partaking in the event will be able to stream their progress in real time while viewers can monitor the progress of fellow competitors have made in from the starting point to the current location or finishing location. In addition, a stream will be generated or initiated that shows each competitor’s point-of-view or cockpit view. Viewers will be enabled, through use of the platform, to freely switch between the streams in real time and can also view multiple streams simultaneously. The location tagging of all content (other than streams) allows for users to share moments / events with the extra factor of location sharing. This adds a layer of authenticity to content posts as it is inherently tied to a specific location. The location sharing aspect for normal events like music shows allow organizers to create a group for the event for marketing that will allow users to create content for the event in real time and allow organizers the ability to sell ad space on the event group page.

[0047] The above-mentioned features enable the invention to be a social media platform with real world communities as the focal point. It provides for real world communities that can gather in a real-world location that continuously share real world movements and experiences in real time to the rest of the community that is not able to attend events in person. It further also allows users to view live events in real time similar to a type of pay per view for events such as music festivals or other types of shows.

[0048] Further considerations

[0049] Aspects of the present invention may be embodied as a system, method and / or computer program product. Accordingly, aspects of the present invention may take the form of hardware, software and / or a combination of hardware and software that may generally be referred to herein as “components”, “units”, “modules”, “systems”, “elements”, or the like. It will be understood that a module as used in the claims hereunder is a set of code or a software program capable of performing one or more specific tasks. It will be further understood that each module includes a plurality of software programs or code capable of performing a same or similar function. The communicatively coupled shall refer to, but not be limited to, the exchange of information, commands, or data between devices or platforms.

Claims

CLAIM1. A digital media platform for displaying digital content in real time, the digital media platform comprising: a memory comprising machine-executable code; a graphical user interface communicatively coupled to a memory, wherein the graphical user interface is configured to display one or more media content representation; a classification module comprising machine executable code stored in the memory for classifying media content representations according to a type of media content to derive a classifier label; a labelling module comprising machine executable code stored in the memory, wherein the labelling module is configured to derive a location label for each media content representation in real time by calculating and updating a distance value between a user device and the location where the media content representation is generated, wherein the labelling module is further configured to perform continuous updates with low latency based on changes in the location of the user device; a selection module comprising machine executable code stored in the memory for allowing a user to select one or more media content representations based on one or more classifier label, location label, or a combination thereof; and a processor coupled to the memory, the processor configured to execute the machine executable code to cause the processor to: f) display one or more media content representations on the graphical user interface; g) classify one or more media content representations using the classification module to derive one or more classifier labels; h) calculate, in real time, one or more distance values using the labelling module by comparing the location of the user device with a location associated with each media content representation, and derive one or more corresponding location labels;i) display one or more media content representations on the graphical user interface based on the derived location labels, wherein the display is updated continuously with low latency based on changes in the location of the user device; and j) enable a user to, via the selection module, select one or more media content representations according to one or more classifier label or location label, or classifier label and location label in combination.

2. The digital media platform of claim 1 further comprising a user profile module comprising user credentials that are unique to a particular user.

3. The digital media platform of claim 2 wherein the user credentials is selected from the group consisting of a user name, user surname, user identification number, user avatar, user profile picture, user interest information, or combinations thereof.

4. The digital media platform of claim 1 further comprising a messaging module which allows for one user to transmit digital messages to one or more users.

5. The digital media platform of claim 4 wherein the messaging module is facilitated by an Agora API for enabling real-time communication between users.

6. The digital media platform of claim 1 further comprising a filter module which allows for a user to apply one or more filters that are applied dynamically in real time by the processor for filtering media content representations according to a user’s preference.

7. The digital media platform of claim 6 wherein the user preference is capable of being modified according to the user’s interests selected from the group consisting of adventure, sport, entertainment, music, travel, exploration, technology, fashion, business, economics, festivals, gaming, geocaching, wildlife, or combinations thereof.

8. The digital media platform of claim 6 wherein the user preference is capable of being modified according to the user’s predetermined distance from the current location of the user.

9. The digital media platform of claim 1 further comprising an encryption module which allows for data and information to be end-to-end encrypted.

10. The digital media platform of claim 1 further comprising an authentication module to allow a user to receive a unique code on their preferred digital device to authenticate their identity.11 . The digital media platform of claim 10 wherein a user is only granted access to their user profile of the digital media platform once they have been successfully authenticated.

12. The digital media platform of claim 1 wherein the user interface allows for a plurality of media content representations to be displayed at the same time.

13. The digital media platform of claim 12 wherein the media content representations are one or more livestream.

14. The digital media platform of claim 13 wherein the graphical user interface is further configured to display stream density in a heatmap format when the map view is zoomed out.

15. The digital media platform of claim 12 wherein the plurality of media representations is displayed as a multicast or a multistream.

16. The digital media platform of claim 1 being capable of dynamically receiving user requests.

17. The digital media platform of claim 1 being capable of being hosted on a server which allows for a plurality of media content representations to be displayed to a plurality of users on a plurality of user devices.

18. The digital media platform of claim 1 wherein the graphical user interface is further configured to allow a user to toggle between multiple simultaneous livestreams associated with the same event.

19. The digital media platform of claim 1 , wherein the processor is further configured to execute a communications module that utilizes a REST API, the REST API being capable of being deployed on a server to enable communication between the digital media platform and one or more user devices.

20. The digital media platform of claim 19, wherein the server is a MongoDB server.

21. The digital media platform of claim 1 , wherein the processor is further configured to execute a data reception module that dynamically receives a datastream comprising user location data, the datastream enabling the real-time updating and display of media content representations on the user interface based on the user location data.

22. The digital media platform of claim 1 , wherein the graphical user interface further comprises a promotional content layer that is capable of being displayed as an overlay on the graphical user interface.

23. The digital media platform of claim 22, wherein the overlay comprises promotional content that is streamed in real time as an additional overlay that is superimposed over one or more real time streams.

24. The digital media platform of claim 23, wherein promotional content layer comprises a plurality of sections that are capable of being purchased by one or more purchaser for displaying promotional content.

25. The digital media platform of claim 24, wherein the cost of each section is associated with its size or display duration, or size and display duration in combination.

26. The digital media platform of claim 1 , wherein the classification module is further capable of labelling each media content representation with metadata selected from the group consisting of category, start time, end time, location, general content tags, or combinations thereof.

27. The digital media platform of claim 1 further comprising a location tag module communicatively coupled to the memory to allow a user to dynamically generate a location tag on a map region, wherein the location tag is capable of being visualized on one or more graphical user interface by one or more user.

28. The digital media platform of claim 27, wherein each location tag further comprises a location label that provides descriptive information relating to one or more landmarks or objects located at or proximate to the location associated with the location tag.

29. The digital media platform of claim 27, wherein the location tag is stored as a binary large object on a blob storage system.

30. The digital media platform of claim 1 , wherein the continuous updates performed by the labelling module and the corresponding low-latency display of media content representations in step d) are executed with a latency between 200 milliseconds and 300 milliseconds upon detecting a change in user device location exceeding 5 meters.31 . The digital media platform according to any one of the preceding claims further comprising a server module comprising machine-executable code stored in the memory, the server module allowing for the classification, labelling, and selectionoperations to be performed remotely on a server and to transmit results in real time on a user device.

32. The digital media platform according to any one of the preceding claims wherein one or more APIs are secured using AuthO tokens to authenticate user access or API requests.

33. A method of displaying digital content in real time on a digital media platform, wherein the steps are performed by one or more processors executing machineexecutable instructions stored in a memory of the digital media platform, the method comprising the steps of: f) displaying, on a user device having a graphical user interface, one or more media content representations associated with the digital media platform; g) classifying each media content representation, using a classification module, according to a type of media content displayable on the user interface to derive a classifier label; h) calculating a distance value by comparing the location of the user device to a location at which the media content representation is generated, and deriving a location label for each media content representation based on the distance value; i) displaying, on the graphical user interface, one or more media content representations based on the derived classifier label or the location label, or the derived classifier label and location label in combination, wherein steps (c) and (d) are performed continuously with low latency based on changes in the location of the user device to ensure responsiveness in media content display; and j) enabling a user, via a selection module accessible on the user interface, to select one or more of the media content representations according to the classifier label or the location label, or the classifier label and the location label in combination.

34. The method of claim 33, wherein the calculation of the distance value and the derivation of the location label in step (c) are performed continuously and are triggered upon detecting a change in the location of the user device exceeding 5 meters, and wherein the calculation and derivation are executed with a latency between 200 milliseconds and 300 milliseconds.

35. A computer program product a machine-readable medium carrying instructions which, when executed by a processor, cause the processor to perform the method according to claim 33.

36. A data processing device comprising means for carrying out the steps of the method according to claim 33.

37. A computer-readable storage medium comprising instructions which, when executed by a computer, cause the computer to carry out the steps of the method according to claim 33.

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