System and method for marketing projects

Abstract

System and method for marketing projects in the media and entertainment industry is disclosed. The system (100) includes a sponsor data input module (120) for registering sponsors and receiving project details. A user module includes a user registration module (140) to manage user registration, a booking module (150) for bookings, a log module (160) to receive project details, a digital wallet module (170) to get cashback via a digital wallet module (170), and single or bulk ticket bookings through a ticket booking module (180). Additionally, the system (100) includes an admin module (190) for comprehensive oversight of projects, user data, finances, and memberships. This cohesive system ensures transparency, personalized experiences, and efficient operations. Users enjoy seamless interactions, cashback incentives, and easy ticketing, while sponsors gain valuable insights into audience engagement. Overall, the platform fosters a mutually beneficial ecosystem for all stakeholders in the media and entertainment industry.

Description

[0001] SYSTEM AND METHOD FOR MARKETING PROJECTS

[0002] EARLIEST PRIORITY DATE

[0003] This Application claims priority from a Complete patent application filed in India having Patent Application No. 202421048414 filed on 24th day of June 2024 and titled SYSTEM AND METHOD FOR MARKETING PROJECTS.

[0004] FIELD OF INVENTION

[0005] Embodiments of the present disclosure relate to the field of digital marketing and audience engagement, and more particularly to, a system and method for marketing projects in the media and entertainment industry.

[0006] BACKGROUND

[0007] In the media and entertainment industry, traditional marketing methods face several significant challenges. Conventional methods of advertising and audience engagement typically involve broad and non-specific strategies, such as TV commercials, radio ads, print media, and online advertisements. These approaches often lack precise targeting and detailed feedback mechanisms, resulting in inefficiencies and suboptimal allocation of advertising budgets.

[0008] Traditional advertising methods do not provide detailed analytics on the audience. Producers and sponsors have limited information on "who" and "how many" people have been exposed to their advertisements. They often cannot access demographic data such as age, gender, location, and preferred languages, which are crucial for tailoring marketing strategies.

[0009] Without comprehensive insights, it is challenging for producers to allocate their advertising budgets effectively. There is a high risk of overspending on ineffective channels or underinvesting in more promising ones. This inefficiency leads to wasted resources and reduced return on investment (ROI).

[0010] Conventional methods often lack transparency, making it difficult for producers to track the performance of their advertising campaigns. They cannot easily verify the accuracy of the reported audience reach or engagement metrics, leading to potential discrepancies and mistrust.

[0011] Further, the traditional approaches do not adequately incentivize audience members to engage with entertainment projects. There are few mechanisms in place to reward audiences for their participation, which can result in lower engagement and loyalty. In addition, the process of purchasing tickets and obtaining cashback incentives can be cumbersome and inefficient. Audiences may need to go through multiple steps to redeem rewards, which can deter them from participating regularly. Furthermore, managing bulk ticket bookings and providing appropriate rewards for referrals are often complicated and prone to errors. Conventional systems may not have robust mechanisms to handle these scenarios efficiently, leading to potential misuse or dissatisfaction among users.

[0012] Hence, there is a need for an improved system and method for marketing projects in the media and entertainment industry, which addresses the aforementioned issue(s).

[0013] OBJECTIVE OF THE INVENTION

[0014] An objective of the present invention is to offer producers and sponsors detailed analytics on their audience.

[0015] Another objective of the present invention is to enable producers to ascertain the precise allocation of their advertising budget, ensuring that every penny is directed toward their intended target audience.

[0016] Another objective of the present invention is to provide a transparent system for tracking and verifying audience engagement and advertisement exposure.

[0017] Another objective of the present invention is to offer direct monetary incentives in the form of predefined and unconditional cashback within the ticket price.

[0018] Another objective of the present invention is to facilitate bulk ticket bookings and assign points accordingly.

[0019] Another objective of the present invention is to provide subscribers with the option to obtain membership by making a one-time investment. Another objective of the present invention is to create a seamless and engaging experience for audience members by providing notifications about new projects, easy ticket bookings, and immediate cashback, enhancing their overall satisfaction with the platform.

[0020] Another objective of the present invention is to ensure that all financial transactions, including cashback deposits and withdrawals, are conducted securely and efficiently.

[0021] Another objective of the present invention is to provide an admin dashboard that includes comprehensive details on all projects, subscribers, financial transactions, and membership information, granting administrators full control and oversight of the platform's operations.

[0022] BRIEF DESCRIPTION

[0023] In accordance with an embodiment of the present disclosure, a system for marketing at least one project is provided. The system includes a processing subsystem hosted on a server. The processing subsystem is configured to execute on a network to control bidirectional communications among a plurality of modules. The processing subsystem includes a sponsor module including a sponsor data input module configured to receive register details of at least one of a corresponding sponsor and a producer to enable sponsor registration on a platform and to receive a plurality of details of the corresponding at least one project. The processing subsystem also includes a user module operatively coupled to the sponsor module. The user module includes a user registration module configured to register a plurality of users upon receiving corresponding user details. The user module also includes a booking module configured to receive at least one booking from the corresponding one or more users. The user module further includes a log module configured to receive at least one of details of claimed, approved, transaction, and upcoming projects. The user module further includes a digital wallet module configured to serve as a repository for cashback amounts, allowing the one or more users to accumulate funds or convert into cash. The user module also includes a ticket booking module configured to facilitate one of single and bulk ticket bookings, providing details of projects, booked tickets, ticket history, or a combination thereof. The processing subsystem further includes an admin module operatively coupled to the user module, and configured to comprise details on at least one of information on all projects, total number of users subscribed, personal information, financial details, membership information, and transaction history, and a combination thereof. In accordance with another embodiment of the present disclosure, a method for marketing at least one project is provided. The method includes receiving registration details of at least one of a corresponding sponsor and a producer to enable sponsor registration on a platform. The method also includes receiving a plurality of details of the corresponding at least one project. The method further includes registering a plurality of users upon receiving corresponding user details. The method also includes receiving at least one booking from the corresponding one or more users. The method also includes receiving at least one of details of claimed, approved, transaction, and upcoming projects. The method also includes serving as a repository for cashback amounts, allowing the one or more users for accumulating funds or converting into cash. The method also includes facilitating one of single and bulk ticket bookings, providing details of projects, booked tickets, ticket history, or a combination thereof. The method also includes incorporating details on information of the at least one project, total number of users subscribed, personal information, financial details, membership information, and transaction history, and a combination thereof.

[0024] To further clarify the advantages and features of the present disclosure, a more particular description of the disclosure will follow by reference to specific embodiments thereof, which are illustrated in the appended figures. It is to be appreciated that these figures depict only typical embodiments of the disclosure and are therefore not to be considered limiting in scope. The disclosure will be described and explained with additional specificity and detail with the appended figures.

[0025] BRIEF DESCRIPTION OF THE DRAWINGS

[0026] The disclosure will be described and explained with additional specificity and detail with the accompanying figures in which:

[0027] FIG. l is a block diagram representation of a system for marketing projects in the media and entertainment industry in accordance with an embodiment of the present disclosure;

[0028] FIG. 2 is a block diagram of a computer or a server in accordance with an embodiment of the present disclosure; and

[0029] FIG. 3 illustrates a flow chart representing the steps involved in a method for marketing projects in the media and entertainment industry. Further, those skilled in the art will appreciate that elements in the figures are illustrated for simplicity and may not have necessarily been drawn to scale. Furthermore, in terms of the construction of the device, one or more components of the device may have been represented in the figures by conventional symbols, and the figures may show only those specific details that are pertinent to understanding the embodiments of the present disclosure so as not to obscure the figures with details that will be readily apparent to those skilled in the art having the benefit of the description herein.

[0030] DETAILED DESCRIPTION

[0031] For the purpose of promoting an understanding of the principles of the disclosure, reference will now be made to the embodiment illustrated in the figures and specific language will be used to describe them. It will nevertheless be understood that no limitation of the scope of the disclosure is thereby intended. Such alterations and further modifications in the illustrated system, and such further applications of the principles of the disclosure as would normally occur to those skilled in the art are to be construed as being within the scope of the present disclosure.

[0032] The terms “comprises”, “comprising”, or any other variations thereof, are intended to cover a non-exclusive inclusion, such that a process or method that comprises a list of steps does not include only those steps but may include other steps not expressly listed or inherent to such a process or method. Similarly, one or more devices or subsystems or elements or structures or components preceded by "comprises... a" does not, without more constraints, preclude the existence of other devices, sub-systems, elements, structures, components, additional devices, additional sub-systems, additional elements, additional structures or additional components. Appearances of the phrase "in an embodiment", "in another embodiment" and similar language throughout this specification may, but not necessarily do, all refer to the same embodiment.

[0033] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the art to which this disclosure belongs. The system, methods, and examples provided herein are only illustrative and not intended to be limiting. In the following specification and the claims, reference will be made to a number of terms, which shall be defined to have the following meanings. The singular forms “a”, “an”, and “the” include plural references unless the context clearly dictates otherwise.

[0034] Embodiments of the present disclosure relate to the field of digital marketing and audience engagement, and more particularly to, a system and method for marketing projects in the media and entertainment industry. The system includes a processing subsystem hosted on a server. The processing subsystem is configured to execute on a network to control bidirectional communications among a plurality of modules. The processing subsystem includes a sponsor module including a sponsor data input module configured to receive register details of at least one of a corresponding sponsor and a producer to enable sponsor registration on a platform and to receive a plurality of details of the corresponding at least one project. The processing subsystem also includes a user module operatively coupled to the sponsor module. The user module includes a user registration module configured to register a plurality of users upon receiving corresponding user details. The user module also includes a booking module configured to receive at least one booking from the corresponding one or more users. The user module further includes a log module configured to receive at least one of details of claimed, approved, transaction, and upcoming projects. The user module further includes a digital wallet module configured to serve as a repository for cashback amounts, allowing the one or more users to accumulate funds or convert into cash. The user module also includes a ticket booking module configured to facilitate one of single and bulk ticket bookings, providing details of projects, booked tickets, ticket history, or a combination thereof. The processing subsystem further includes an admin module operatively coupled to the user module and configured to comprise details on at least one of information on all projects, total number of users subscribed, personal information, financial details, membership information, and transaction history, and a combination thereof.

[0035] FIG. l is a block diagram representation of a system for marketing projects in the media and entertainment industry in accordance with an embodiment of the present disclosure. The system (100) includes a processing subsystem (105) hosted on a server (108). In one embodiment, the server (108) may include a cloud-based server. In another embodiment, parts of the server (108) may be a local server coupled to a user device (not shown in FIG.1). The processing subsystem (105) is configured to execute on a network (115) to control bidirectional communications among a plurality of modules. In one example, the network (115) may be a private or public local area network (LAN) or Wide Area Network (WAN), such as the Internet. In another embodiment, the network (115) may include both wired and wireless communications according to one or more standards and / or via one or more transport mediums. In one example, the network (115) may include wireless communications according to one of the 802.11 or Bluetooth specification sets, or another standard or proprietary wireless communication protocol. In yet another embodiment, the network (115) may also include communications over a terrestrial cellular network, including, a global system for mobile communications (GSM), code division multiple access (CDMA), and / or enhanced data for global evolution (EDGE) network.

[0036] The system (100) includes a sponsor module (110) including a sponsor data input module (120). The sponsor data input module (120) is configured to receive registration details of at least one of a corresponding sponsor and a producer to enable sponsor registration on a platform. In one embodiment, receiving registration details may include capturing essential information required to enable the sponsor or producer to register on the platform. The registration details may include a variety of personal and professional information, ensuring that the sponsor or producer is properly identified and authenticated. In such embodiment, the details may include details sponsor or producer name, organization name, designation, and role of the sponsor or producer. This information may be critical for establishing the identity of the user and associating them with their respective projects.

[0037] The sponsor data input module (120) is also configured to receive a plurality of details of the corresponding at least one project. In one embodiment, the plurality of details received by the module may include a release date which may be the scheduled release date of the project, which is essential for planning and marketing activities; censor certificate details which may include information regarding the censor certificate, which may include the certificate number, type, and any related compliance information; a declaration which may be a formal declaration by the sponsor or producer regarding the authenticity and compliance of the project details provided; number of screens which may include the total number of screens and / or theatres where the project may be showcased, which helps in understanding the reach and scale of the project; Authorized Bank Details which may include bank account details authorized for financial transactions related to the project which may ensure that all monetary transactions, including ticket sales and cashback, are processed securely and accurately; ticket discounts which may include information on any discounts offered per ticket, which can be used to attract a larger audience and enhance the project's marketability, or the like.

[0038] The system (100) also includes a user module (130) operatively coupled to the sponsor module (110). The user module (130) includes a user registration module (140) which is configured to register a plurality of users upon receiving corresponding user details. In one embodiment, the user details may include personal information such as name, age, gender, and contact details (e.g., email address, phone number). This information may be used to create a user profile and personalize the user experience. The user details may also include bank wallet details which may be information related to the user's digital wallet, including bank account or payment gateway details. This may be essential for processing cashback transactions and other financial activities on the platform. The user details may further include preferences and interests wherein the users may provide information about their interests and preferences, which may help the platform tailor notifications and recommendations for upcoming projects that align with the user's tastes.

[0039] The user module (130) also includes a booking module (150) configured to receive at least one booking from the corresponding one or more users. In one embodiment, the user details making the booking may be retrieved from the user registration module (140), further, information about the project, event, or film for which the ticket may be being booked. This may include the title, screening date, time, venue, and seat selection if applicable.

[0040] Upon receiving the booking request, the booking module (150) may process the information and confirms the booking. In one embodiment, the booking may go through verification for ensuring that the requested seats or tickets are available, and the user details are accurate and payment processing wherein handling of the financial transaction may happen using the user’s registered bank wallet details.

[0041] In one specific embodiment, once the booking is confirmed, the booking module (150) may issue a digital ticket to the user, which may include ticket number, event details, barcode / QR code, or the like. In such embodiment, the Users can manage their bookings by viewing booked tickets upon accessing details of all booked tickets, including history and upcoming events; and through cancellations and modifications which may allow users to cancel or modify their bookings according to platform policies. In one exemplary embodiment, a user may log into the platform and may navigates to the booking module (150) to book tickets for an upcoming film. The user may select the film, chooses a date and time, and picks their preferred seats. The booking module (150) may further process this request, verifies seat availability, and processes the payment using the user’s registered bank wallet details. Upon successful booking, a ticket with a unique identifier and event details may be issued to the user, and the predefined cashback amount may be immediately credited to the user’s digital wallet. The user can view and manage this booking through their account. In one embodiment, the cashback may be applicable not limited for withdrawn tickets from a particular ticketing platform, but also extended to any hard copy of tickets withdrawn from ticket counter window at the theatres, purchased with hard cash by the customer, or the like. Additionally, this benefit may be available to both subscribers and non-subscribers alike, as a means of attracting new customers. This process may automatically do the verification by scanning the photo of the ticket and cash back will be transferred immediately.

[0042] Furthermore, the user module (130) includes a log module (160) configured to receive at least one of details of claimed, approved, transaction, and upcoming projects. In one embodiment, the log module (160) may be configured to receive and record various types of details from different platform activities, such as claimed details which may include Information about claims made by users, such as cashback claims or ticket refund requests which may include the date of the claim, the amount claimed, and the status of the claim; approved details which may include records of approved claims, indicating successful processing of user requests. This includes details such as approval date, approved amount, and any notes or comments related to the approval; transaction details which may include comprehensive logs of all financial transactions on the platform, which may include ticket purchases, cashback payments, refunds, and any other monetary exchanges. Each transaction log includes the date, amount, transaction ID, and involved parties; upcoming projects which may include Information about future projects or events that users might be interested in such as project titles, release dates, descriptions, and any promotional details provided by sponsors, or the like.

[0043] In one exemplary embodiment, a user may log into the platform and navigate to the log module (160) to check the status of a cashback claim they made for a recent ticket purchase. The log module may display the claim details, including the date it was made, the amount claimed, and its current status (e.g., pending approval). The user may also view their transaction history to confirm that the ticket purchase and subsequent cashback have been correctly logged. Additionally, user may also browse through the list of upcoming projects to find events they might be interested in attending.

[0044] The user module (130) also includes a digital wallet module (170) configured to serve as a repository for cashback amounts, allowing the one or more users to accumulate funds or convert into cash. In one embodiment, the digital wallet module (170) may be configured to receive cashback amounts from various transactions performed on the platform, such as ticket purchases, promotions, and other incentivized activities. Upon completion of a qualifying transaction, the digital wallet module (170) may automatically credit the corresponding cashback amount to the user’s digital wallet.

[0045] In another embodiment, the digital wallet module (170) may enable the users to accumulate cashback amounts in their digital wallet over time. The digital wallet module (170) may keep a running balance of all cashbacks received, providing users with a real-time view of their available funds. Further the users may view detailed records of all cashback transactions, including dates, amounts, and sources of cashback, through a user-friendly interface.

[0046] In yet another embodiment, the digital wallet module (170) may allow the users to convert accumulated funds into cash. Users may also initiate a withdrawal request once their balance reaches a minimum. The digital wallet module (170) may process the withdrawal request, transferring the specified amount to the user’s registered bank account. The transfer time may be subject to the processing time of the respective banks.

[0047] In one exemplary embodiment, a user may purchase a ticket for an upcoming film through the platform. Upon completing the purchase, the booking module (150) may credit a predefined cashback amount to the user’s digital wallet. The user may log into their account and checks their digital wallet balance, which now reflects the recent cashback. Over the next pre-defined time, the user may accumulate additional cashback from other purchases. Once their balance exceeds the minimum threshold, the user may decide to withdraw the funds. The user initiates a withdrawal request, and the digital wallet module (170) processes the request, transferring the funds to the user’s registered bank account. The user may also notice that their balance surpasses certain amount, earning them bonus points that they can use for future benefits on the platform.

[0048] Furthermore, the user module (130) includes a ticket booking module (180) configured to facilitate one of single and bulk ticket bookings, providing details of projects, booked tickets, ticket history, or a combination thereof. In one embodiment, the ticket booking module (180) allows users to book tickets for individual events or projects. Users may browse through a list of available projects, view detailed information about each event, including the title, description, release date, venue, and seat availability. In such embodiment, the booking process may include selection through which the users select the event and choose their preferred date, time, and seats; confirmation through which the ticket booking module (180) verifies seat availability and processes the booking; payment in which the users complete the payment through their registered bank wallet details; and a ticket issuance in which a digital ticket is issued upon successful payment, including all necessary event details and a unique identifier (e.g., QR code) for entry.

[0049] In another embodiment, the ticket booking module (180) allows users to make bulk bookings for multiple tickets, catering to groups and large gatherings. Users may select the number of tickets they wish to purchase in bulk categories such as E Bond (2 tickets), E Family (4 tickets), E Treat (10 tickets), and E Party (at least 20 tickets). Similar to single bookings, the process may involve selection, confirmation, payment, and issuance of digital tickets. In such embodiment, the users making bulk bookings may receive additional points or star ratings as an incentive, although cashback benefits are limited to single ticket amounts to prevent misuse.

[0050] In one exemplary embodiment, a user may log into the platform and may navigate to the ticket booking module (180) to book tickets for an upcoming film. The user may select the film, chooses a screening date and time, and selects their preferred seats. The ticket booking module (180) may verify seat availability and processes the payment through the user’s registered bank wallet details. Upon successful payment, a digital ticket may be issued, which the user can view in their booked tickets section. Additionally, the user can make a bulk booking for an upcoming concert, selecting 10 tickets under the E Treat category. The ticket booking module (180) may process the bulk request, issues digital tickets for all 10 seats, and updates the user's ticket history and star rating. The system (100) further includes an admin module (190) operatively coupled to the user module (130). The admin module (190) is configured to comprise details on at least one of information on all projects, total number of users subscribed, personal information, financial details, membership information, and transaction history, and a combination thereof. In one embodiment, the admin module (190) may maintain detailed records of all projects available on the platform. The administrators can view comprehensive information about each project, including project title and description which may be basic details about the project; release dates, censor certificate details; declaration; number of screens, or the like.

[0051] In another embodiment, the admin module (190) may provide real-time statistics on the total number of users subscribed to the platform. In such embodiment, the admins may access user demographics and engagement metrics such as user growth trends, active users, user segmentation, or the like. In yet another embodiment, the admin module (190) may securely store and manages personal information of all users and sponsors registered on the platform. Also, the comprehensive financial data may be managed within the admin module (190).

[0052] In one exemplary embodiment, an administrator may log into the admin module (190) to review the platform’s performance over the past month. Using the centralized dashboard, they may view key metrics such as the total number of active projects, new user subscriptions, and financial transactions. The administrator navigates to the project management section to update details of an upcoming film release, ensuring all information is accurate and up-to-date. They may then generate a financial report to analyse ticket sales revenue and cashback distributions, identifying trends and opportunities for improvement. Lastly, the administrator may review user membership statuses, managing exclusive benefits and tracking points accumulation to enhance user engagement and loyalty.

[0053] In one exemplary embodiment, the system (100) may include an analysis module configured to generate detailed analytics on audience engagement, wherein the report comprising at least one of view counts, demographic breakdowns, and geographic distributions, allowing producers to tailor their marketing strategies; and to generate one or more reports summarizing the one or more users’ claimed, approved, and pending cashback transactions to provide transparency and easy tracking for the one or more users. In such embodiment, the analysis module may track view counts, demographic breakdowns, and geographic distributions, offering valuable insights that help producers tailor their marketing strategies effectively. Additionally, the analysis module may summarize users' claimed, approved, and pending cashback transactions, ensuring transparency and easy tracking for users. Integrated with other platform components such as the user, booking, and digital wallet modules, the analysis module may employ robust security measures to protect data and provides an intuitive interface for accessing analytics and reports.

[0054] In another exemplary embodiment, the system (100) may include a membership module configured to provide a one-time investment and to get membership to access exclusive benefits, for the one or more users. In such embodiment, upon payment, users may receive membership status, granting them perks such as preferential access to industry events, continuous points accumulation, early access to exclusive content, and occasional surprise rewards. This module may integrate with the user module for seamless status updates and the digital wallet module for secure financial transactions. It employs robust security measures, including data encryption and access control, to protect user information. The user-friendly interface provides a membership dashboard for managing benefits and points, enhancing user engagement and loyalty while offering a personalized and rewarding experience.

[0055] FIG. 2 is a block diagram of a computer or a server in accordance with an embodiment of the present disclosure. The server (200) includes processor(s) (230), and memory (210) operatively coupled to the bus (220). The processor(s) (230), as used herein, means any type of computational circuit, such as, but not limited to, a microprocessor, a microcontroller, a complex instruction set computing microprocessor, a reduced instruction set computing microprocessor, a very long instruction word microprocessor, an explicitly parallel instruction computing microprocessor, a digital signal processor, or any other type of processing circuit, or a combination thereof.

[0056] The memory (210) includes several subsystems stored in the form of executable program which instructs the processor (230) to perform the method steps illustrated in FIG. 1. The memory (210) includes a processing subsystem (105) of FIG.1. The processing subsystem (105) further has following modules: a sponsor data input module (120), a user registration module (140), a booking module (150), a log module (160), a digital wallet module (170), a ticket booking module (180) and an admin module (190).

[0057] The sponsor data input module (120) is configured to receive registration details of at least one of a corresponding sponsor and a producer to enable sponsor registration on a platform and to receive a plurality of details of the corresponding at least one project. The user registration module (140) is configured to register a plurality of users upon receiving corresponding user details. The booking module (150) is configured to receive at least one booking from the corresponding one or more users. The log module (160) is configured to receive at least one of details of claimed, approved, transaction, and upcoming projects. The digital wallet module (170) is configured to serve as a repository for cashback amounts, allowing the one or more users to accumulate funds or convert into cash. The ticket booking module (180) is configured to facilitate one of single and bulk ticket bookings, providing details of projects, booked tickets, ticket history, or a combination thereof. The admin module (190) operatively coupled to the user module (130), and configured to comprise details on at least one of information on all projects, total number of users subscribed, personal information, financial details, membership information, and transaction history, and a combination thereof.

[0058] The bus (220) as used herein refers to internal memory channels or computer network that is used to connect computer components and transfer data between them. The bus (220) includes a serial bus or a parallel bus, wherein the serial bus transmits data in bit-serial format and the parallel bus transmits data across multiple wires. The bus (220), as used herein, may include but not limited to, a system bus, an internal bus, an external bus, an expansion bus, a frontside bus, a backside bus and the like.

[0059] FIG. 3 illustrates a flow chart representing the steps involved in a method for marketing projects in the media and entertainment industry. The method (300) includes receiving registration details of at least one of a corresponding sponsor and a producer to enable sponsor registration on a platform in step 310. More specifically, the method (300) involves the reception of registration details from either a corresponding sponsor or a producer, facilitating their registration on a platform. This process allows sponsors to efficiently register and participate in the platform's activities. By providing their registration details, sponsors gain access to the platform's features and services, enabling them to engage with projects and audiences effectively. This step streamlines the registration process, ensuring seamless onboarding for sponsors and producers alike.

[0060] The method (300) also includes receiving a plurality of details of the corresponding at least one project in step 320. More specifically, a plurality of details pertaining to at least one corresponding project are obtained. This step encompasses gathering various project- specific information necessary for its inclusion and promotion on the platform. Such details may cover crucial aspects like release dates, censor certificate information, declarations, the number of screens allocated, authorized bank details, and any applicable ticket discounts. By receiving these project-specific details, the platform ensures comprehensive and accurate representation, facilitating smooth navigation and interaction for both producers and audiences.

[0061] Furthermore, the method (300) includes registering a plurality of users upon receiving corresponding user details in step 330. More specifically, a plurality of users may be registered upon the reception of their respective user details. This step involves capturing and storing user-specific information necessary for their enrolment and participation on the platform. By registering users based on their provided details, the platform enables seamless access to its features and services. This step ensures efficient onboarding for users, allowing them to engage with projects, access exclusive benefits, and interact with the platform's community.

[0062] The method (300) also includes receiving at least one booking from the corresponding one or more users in step 340. More specifically, this step encompasses the process of users making reservations or bookings for projects or events available on the platform. By receiving these bookings, the platform facilitates user engagement and interaction with its offerings. This allows users to access desired content, participate in events, and contribute to the platform's activities. The reception of bookings ensures a streamlined experience for users, enabling them to conveniently access and enjoy the platform's offerings.

[0063] Further, the method (300) includes receiving at least one of details of claimed, approved, transaction, and upcoming projects in step 350. More specifically, the platform may receive essential details encompassing claimed, approved, transactional, and upcoming project information. This involves gathering data related to users' claims, approvals, transactional activities, and forthcoming projects hosted on the platform. By capturing these details, the platform may facilitate efficient management and tracking of user interactions, financial transactions, and project schedules. This ensures users have visibility into their claimed rewards, transactional histories, and upcoming project offerings. Additionally, this step enables the platform to maintain transparency and provide users with relevant updates and notifications regarding their engagements and upcoming opportunities. The method (300) also includes serving as a repository for cashback amounts, allowing the one or more users for accumulating funds or converting into cash in step 360. More specifically, functioning as a repository for cashback amounts, the method provides users with the ability to accumulate funds or convert them into cash. By serving this purpose, the platform may offer a convenient and centralized location for storing cashback earnings accrued through engagements with projects or events. Users may have the flexibility to either accumulate their earnings for future use or convert them into cash as desired. This feature enhances user satisfaction by providing them with control over their earnings and offering a seamless process for managing cashback rewards.

[0064] The method (300) also includes facilitating one of single and bulk ticket bookings, providing details of projects, booked tickets, ticket history, or a combination thereof in step 370. More specifically, the method (300) involves facilitating both single and bulk ticket bookings while furnishing users with comprehensive details regarding projects, booked tickets, ticket history, or a blend of these elements. This process may enable users to seamlessly book tickets for individual or multiple projects, accessing pertinent information about their bookings and past ticketing activities. By offering this functionality, the platform may ensure a convenient and informative experience for users, empowering them to explore, book, and track their engagements with various projects hosted on the platform.

[0065] Furthermore, the method (300) includes incorporating details on information of the at least one project, total number of users subscribed, personal information, financial details, membership information, and transaction history, and a combination thereof. More specifically, incorporating various details, the method (300) encompasses gathering information about at least one project, the total number of subscribed users, personal data, financial specifics, membership particulars, and transaction history, among other aspects. This comprehensive approach involves compiling and organizing diverse data related to projects, user demographics, financial transactions, membership status, and historical transaction records. By integrating these details, the platform offers a holistic view of its operations, facilitating efficient management and informed decision-making. This inclusive method may ensure that stakeholders have access to vital information, enhancing transparency and optimizing the platform's functionality.

[0066] In one exemplary embodiment, the method (300) may include providing detailed analytics on audience engagement to at least one sponsor, wherein the analytics comprises at least one of view counts, demographic breakdowns, geographic distributions, or a combination thereof. In another exemplary embodiment, the method (300) may include generating reports summarizing one or more users’ claimed, approved, and pending cashback transactions for providing transparency and easy tracking for users. In yet another exemplary embodiment, the method (300) may include generating a notification for the one or more corresponding users about at least one new project that match interests of the one or more users, wherein the notification comprises at least one of reminders for upcoming events.

[0067] Various embodiments of the system and method for marketing projects in the media and entertainment industry by providing a platform for marketing projects in the media and entertainment industry, producers and sponsors gain a secure and transparent avenue for promoting their content. This transparency extends to the audience as well, who benefit from detailed insights into projects, enabling informed decisions on ticket purchases. The incorporation of a membership adds another layer of value, offering users exclusive benefits and privileges in exchange for a one-time investment, fostering user loyalty and engagement. Moreover, the platform's digital wallet serves as a convenient repository for cashback amounts, empowering users to accumulate funds or convert them into cash as needed. The ability to facilitate both single and bulk ticket bookings further enhances user convenience, while the admin module provides administrators with comprehensive control and insights into platform activities. Overall, the invention streamlines the process of content promotion, ticket booking, and user engagement, creating a mutually beneficial ecosystem for producers, sponsors, and audience members alike.

[0068] The techniques described in this disclosure may be implemented, at least in part, in hardware, software, firmware, or any combination thereof. For example, various aspects of the described techniques may be implemented within one or more processors, including one or more microprocessors, digital signal processors (DSPs), application-specific integrated circuits (ASICs), field-programmable gate arrays (FPGAs), or any other equivalent integrated or discrete logic circuitry, as well as any combinations of such components. The term “processor” or “processing subsystem” may generally refer to any of the foregoing logic circuitry, alone or in combination with other logic circuitry, or any other equivalent circuitry. A control unit including hardware may also perform one or more of the techniques of this disclosure. Such hardware, software, and firmware may be implemented within the same device or within separate devices to support the various techniques described in this disclosure. In addition, any of the described units, modules, or components may be implemented together or separately as discrete but interoperable logic devices. Depiction of different features as modules or units is intended to highlight different functional aspects and does not necessarily imply that such modules or units must be realized by separate hardware, firmware, or software components. Rather, functionality associated with one or more modules or units may be performed by separate hardware, firmware, or software components, or integrated within common or separate hardware, firmware, or software components.

[0069] It will be understood by those skilled in the art that the foregoing general description and the following detailed description are exemplary and explanatory of the disclosure and are not intended to be restrictive thereof.

[0070] While specific language has been used to describe the disclosure, any limitations arising on account of the same are not intended. As would be apparent to a person skilled in the art, various working modifications may be made to the method in order to implement the inventive concept as taught herein.

[0071] The figures and the foregoing description give examples of embodiments. Those skilled in the art will appreciate that one or more of the described elements may well be combined into a single functional element. Alternatively, certain elements may be split into multiple functional elements. Elements from one embodiment may be added to another embodiment. For example, the order of processes described herein may be changed and are not limited to the manner described herein. Moreover, the actions of any flow diagram need not be implemented in the order shown; nor do all of the acts need to be necessarily performed. Also, those acts that are not dependent on other acts may be performed in parallel with the other acts. The scope of embodiments is by no means limited by these specific examples.

Claims

I CLAIM:

1. A system (100) for marketing at least one project comprising: a processing subsystem (105) hosted on a server (108), wherein the processing subsystem (105) is configured to execute on a network (115) to control bidirectional communications among a plurality of modules comprising: a sponsor module (110) comprising a sponsor data input module (120) configured to: receive registration details of at least one of a corresponding sponsor and a producer to enable sponsor registration on a platform; receive a plurality of details of the corresponding at least one project; a user module (130) operatively coupled to the sponsor module (110), comprising: a user registration module (140) configured to register a plurality of users upon receiving corresponding user details; a booking module (150) configured to receive at least one booking from the corresponding one or more users; a log module (160) configured to receive at least one of details of claimed, approved, transaction, and upcoming projects; a digital wallet module (170) configured to serve as a repository for cashback amounts, allowing the one or more users to accumulate funds or convert into cash; a ticket booking module (180) configured to facilitate one of single and bulk ticket bookings, providing details of projects, booked tickets, ticket history, or a combination thereof; and an admin module (190) operatively coupled to the user module (130), and configured to comprise details on at least one of information on all projects, totalnumber of users subscribed, personal information, financial details, membership information, and transaction history, and a combination thereof.

2. The system (100) as claimed in claim 1, wherein the marketing at least one project corresponds to the marketing at least one project in a media and entertainment industry.

3. The system (100) as claimed in claim 1, wherein the plurality of details comprises at least one of a release date, censor certificate details, declaration, number of screens, authorized bank details, ticket discounts or a combination thereof.

4. The system (100) as claimed in claim 1, comprising a membership module configured to provide a one-time investment and to get membership to access exclusive benefits, for the one or more users.

5. The system (100) as claimed in claim 1, comprising an analysis module configured to: generate detailed analytics on audience engagement, wherein the report comprising at least one of view counts, demographic breakdowns, and geographic distributions, allowing producers to tailor their marketing strategies; and generate one or more reports summarizing the one or more users’ claimed, approved, and pending cashback transactions to provide transparency and easy tracking for the one or more users.

6. A method (300) for marketing at least one project comprising: receiving, by a sponsor module, registration details of at least one of a corresponding sponsor and a producer to enable sponsor registration on a platform; (310) receiving, by the sponsor module, a plurality of details of the corresponding at least one project; (320) registering, by a user registration module, a plurality of users upon receiving corresponding user details; (330) receiving, by a booking module, at least one booking from the corresponding one or more users; (340)receiving, by a log module, at least one of details of claimed, approved, transaction, and upcoming projects; (350) serving, by a digital wallet module, as a repository for cashback amounts, allowing the one or more users for accumulating funds or converting into cash; (360) facilitating, by a ticket booking module, one of single and bulk ticket bookings, providing details of projects, booked tickets, ticket history, or a combination thereof; (370) incorporating, by an admin module, details on information of the at least one project, total number of users subscribed, personal information, financial details, membership information, and transaction history, and a combination thereof. (380)7. The method (300) as claimed in claim 6, comprising providing detailed analytics on audience engagement to at least one sponsor, wherein the analytics comprises at least one of view counts, demographic breakdowns, geographic distributions, or a combination thereof.

8. The method (300) as claimed in claim 6, comprising generating reports summarizing one or more users’ claimed, approved, and pending cashback transactions for providing transparency and easy tracking for users.

9. The method (300) as claimed in claim 6, comprising generating a notification for the one or more corresponding users about at least one new project that match interests of the one or more users, wherein the notification comprises at least one of reminders for upcoming events.

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