Modular point-of-sale display, draught beverage dispenser and draught beverage point-of-sale management system

Abstract

Modular point-of-sale display comprising: - a tubularly shaped housing arranged to be inserted in a tubular shaped mounting arrangement of a draught beverage dispenser; - a display module connected to the housing and arranged to display content and for covering an opening of the tubular shaped mounting arrangement of the draught beverage dispenser; - a printed circuit board comprising a controller and a data storage, said data storage operatively connected to the controller and the controller operatively connected to the display module, wherein the controller is arranged to display content stored on the data storage on the display module; and - wherein the printed circuit board has at least one curved edge and wherein the printed circuit board is provided in the tubularly shaped housing such that curved edge follows the radius of the inner diameter of the tubularly shaped housing.

Description

[0001] P138059NL00

[0002] Title: Modular point-of-sale display, draught beverage dispenser and draught beverage point-of-sale management system

[0003] TECHNICAL FIELD

[0004] The various aspects and examples thereof relate to the field of modular point-of-sale displays, a draught beverage dispenser for dispensing draught beverages comprising a modular point-of-sale display and a draught beverage point-of-sale management system for comprising the modular point-of-sale display for managing content of a draught beverage dispenser.

[0005] BACKGROUND

[0006] Point-of-sale displays are a common sight in the public space, such as for example festivals, bars and restaurant. A point-of-sale display is commonly used to indicate for a consumer where a certain product is sold, e.g. a brand of beer in a bar. Thus, a point-of-sale display often works both as a way for helping a consumer as well as a way of branding.

[0007] Point-of-sale displays are commonly provided in fixed sizes, that correspond with a point-of-sale mounting system already present. Digital point-of-sale displays, i.e. point-of-sale displays that comprise a digital display screen for depicting interactive digital content, are known but are often too large to fit in a point-of-sale mounting system resulting in a expansive overhaul of the existing point-of-sale mounting system. In particular, point-of-sale displays with additional utility features may find it difficult to be convenient and cost effectively provided in an existing point-of-sale mounting system.

[0008] SUMMARY

[0009] It is preferred to provide a device for displaying interactive digital content in a point-of-sale setting. A first aspect provides a modular point-of-sale display comprising a tubularly shaped housing arranged to be inserted in a tubular shaped mounting arrangement of a draught beverage dispenser, a display module connected to the housing and arranged to display content and for covering an opening of the tubular shaped mounting arrangement of the draught beverage dispenser. The display further comprises a printed circuit board comprising a controller and a data storage, said data storage operatively connected to the controller and the controller operatively connected to the display module, wherein the controller is arranged to display content stored on the data storage on the display module. The printed circuit board has at least one curved edge and the printed circuit board is provided in the tubularly shaped housing such that curved edge follows the radius of the inner diameter of the tubularly shaped housing.

[0010] By providing a modular point-of-sale display, interactive digital content may be shown to consumers in a point-of-sale setting, e.g. a setting in which a consumer may be exposed to branding material. Examples of such a setting may be a bar, a restaurant or any other such location. The interactive digital content may comprise branding, advertisements, special effects and / or progress indicators, for example to indicate the progress of preparation of a product for consumption. The content being shown on the display may be time specific, such that certain content, for example content related to promotions or sales, may be shown exclusively during certain festive days or events. This may advantageously allow for preplanning of content, such that content may be prepared ahead of time. For example, for a national holiday, content may be prepared and stored ahead of time, e.g. days, weeks, months or even years ahead of the actual national holiday. The dimensions of the tubular shaped housing ensure interchangeability with tap lenses commonly used for branding on draught beverage dispensers, as such tap lenses are commonly provided on a tubular shaped mounting arrangement. In addition, by providing a printed circuit board having at least one curved edge, it is possible to equip the printed circuit board with all of the components required for operation of the modular point-of-sale module, while it fits seamlessly in the tubularly shaped housing as the curved edged follows the radius of the inner diameter of the tubularly shaped housing. This allows the tubularly shaped housing to exhibit certain dimensions which specifically coincide with the dimensions of conventional analog tap lenses, ensuring interchangeability between conventional analog tap lenses and modular point-of-sale displays according to the invention without modification of the draught beverage dispenser on which tap lenses are to be attached.

[0011] In a further implementation of the modular point-of-sale display, the printed circuit board further comprises a wireless module arranged to operably connect the controller to a central wireless module. This allows for remote control of the content being shown on the modular point-of-sale display. The central wireless module is preferably implemented as a cloud computing system, such that the computing services associated with the modular point-of-sale display, such as servers, storage, databases, networking, software, analytics and intelligence, are delivered over the internet, without direct active management of such resources by a party not being the cloud service provider. For example, a bar and / or a brewery may use and control the modular point-of-sale display, but the central wireless module may be facilitated by a third party. Specifically, the hardware of such a cloud computing system may be provided by the third party, the software operating on the hardware may be provided by another party while the end product may be exploited by a bar and I or brewery. In addition, it is possible to establish a connection with a content management system. Such content management system may be a centrally organized system such that the content being displayed on the modular point-of-sale displays can be managed centrally and remotely. Furthermore, it is optionally possible to establish a connection between a first modular point-of-sale display and one or more other modular point-of-sale displays or any other components having a wireless connection with the central wireless module, such as smartphones, tables or other devices. Additionally or alternatively, the wireless module can be arranged to operably connect the controller to one or more sensing devices. Such sensing devices may comprise detection sensors to sense the presence of one or more persons, and may further comprise detection sensors to estimate the age and / or gender of one or more persons in the proximity of the sensing devices. Thus, data may be locally collected regarding a person in proximity to the modular point-of-sale device. For example, a group of persons may be equipped with a bracelet used to determine their proximity to the point-of-sale display, and their proximity to the modular point-of-sale display may be used to perform statistical analysis of the space in which the modular point-of-sale device is provided. In another example, a person may wear a device that can be used to determine if they are above the legal age to allow the consumption of alcohol. Bar personal for example may provide a wearable for people above a certain age, wherein the wearable can be detected by the point-of-sale display. If the person carrying the wearable is of drinking-age, i.e. above the legal age to consume alcohol, the point-of-sale display may display this information accordingly to bar personal, or may even mechanically or electronically allow dispensing of the draught beverage.

[0012] In another implementation of the modular point-of-sale display, the display module is a round display having a resolution of at least 150 PPI. This allows for high resolution digital content to be shown on the modular point-of-sale display, improving the visibility and clarity of the content being shown to enhance consumer experience.

[0013] Furthermore, it is preferred to provide a draught beverage dispenser with a modular point-of-sale display capable of displaying interactive content.

[0014] A second aspect provides a draught beverage dispenser comprising a base and a point-of-sale display mounting arrangement attached to the base, said point-of-sale display mounting arrangement comprising a tubularly shaped holder having an opening facing away from the user of the draught beverage dispenser during use, a dispensing nozzle provided downstream of a draught beverage source and a controllable valve moveable between an open position, in which the dispensing nozzle is in fluid connection with the draught beverage source, and a closed position, in which the dispensing nozzle is isolated from the draught beverage source and a modular point-of-sale display according to any of the preceding claims, wherein the modular point-of-sale display is mounted to the display mounting arrangement such that the housing of the modular point-of-sale display is provided in the tubularly shaped holder and the display of the modular point-of-sale arrangement covers the opening of the tubularly shaped holder. The data storage comprises a first content and, if the controllable valve is in an open position, said first content is displayed on the display of the modular point-of-sale display.

[0015] By providing a draught beverage dispenser wherein the position of the controllable valve determines the content being displayed on the display of the modular point-of-sale display, in particular when a beverage is being dispensed, it is possible to differentiate the content being shown on the display depending on distinct situations. For example, during dispensing of a beverage, it is for example possible to show information related to the preparation process of the beverage, to program special lighting effects and / or to display payment information.

[0016] In a further implementation, the data storage comprises second content. If the controllable valve is in a closed position, the second content is played. This allows specific content being displayed before and after the preparing of a beverage, wherein said specific content may be distinct from the content being displayed during dispensing of the beverage. During a situation in which the draught beverage dispenser is idle, the display can for example be configured to show information, marketing materials or branding associated with the type of beverage available in said dispenser. In an implementation of the draught beverage dispenser, the tubular shaped holder has an inner diameter of 53,34 mm or 86,36 mm. These dimensions are commonly known in the technical field as 2,1 inch and 3,4 inch respectively. In this way, the dimensions of the holder are in conformity with the dimensions of holders of conventional fish eye shaped tap lenses. Such conformity ensures interchangeability of point-of-sale displays according to the invention and conventional point-of-sale displays. Additionally or alternatively, the tubular shaped holder and the modular point-of-sale display both have an outer diameter of 77,23 mm or 115,87 mm, ensuring that the outer contour of the circumference of the modular point-of-sale display is flush with the outer diameter of the tubular shaped holder. This may further ensure interchange ability of point-of-sale displays according to the invention and conventional point-of-sale displays and may prevent ingresses between the point-of-sale display and the tubular shaped holder, thus reducing the chance of liquid build-up on the inside of the draught beverage dispenser and possible resulting damage.

[0017] In again another implementation, the first content is preloaded by the controller when the controllable valve is in a closed position. In this context, preloading is to be understood as the process of loading the content which will be shown on the display within after an undetermined time. This may for example be achieved by having a data storage comprising quickly accessible memory, e.g. a volatile memory. The controller may then preload the content on the quickly accessible memory, by transferring said content from a memory which requires a considerable longer time to be accessed because it may be located remotely and / or it may comprise high volume memory hardware which generally features slower accessing speeds. This allows for a seamless and smooth transition of the content being display when starting to prepare a beverage or after finishing to prepare said beverage.

[0018] In yet a further implementation, the transition from playing the second content to playing the first content is an instantaneous transition, preferably a cut transition. This allows the display to instantaneously reflect the mode of operation of the controllable valve. By providing an instantaneous and undelayed transition of the content being shown, the limited time during which a consumer interacts with the display is maximized. In addition, the sudden transition from the first content to the second content or vice versa may invite the consumer to temporarily focus with high intensity on the content being shown on the display.

[0019] In yet another implementation, the controllable valve comprises a tap handle, said tap handle arranged to move between an open and a closed position corresponding to the open and closed position of the controllable valve, and a motion sensor arranged to determine the position of the tap handle. This allows for data related to the position of the controllable valve to be tracked, which further allows deduction of relevant insights from said data. The insights may provide valuable data related to the relevance and frequency of use of individual draught beverage dispensers and may encourage a revision of the spatial arrangement of the dispensers to increase efficiency of use in a cost effective way.

[0020] Again a further implementation comprises one or more additional modular point-of-sale displays. The controller of each of the one or more additional modular point-of-sale displays is operably connected to the corresponding controllable valve. The data storage of each of the one or more additional modular point-of-sale displays comprises first content and if the controllable valve is in the open position, the first content is displayed on the corresponding display of each of the one or more additional modular point-of-sale displays. In this way, it may be possible to display the first content over multiple displays simultaneously. This may be advantageous to draw the attention of a customer when a specific beverage is dispensed at a location away from the location of a specific one or more additional modular point-of-sale displays. Alternatively, each of the modular point-of-sale displays may show unique content, identical content, or a multiple number of displays may cooperate to each show a part of a specific content, such that the cooperating displays provide the effect of a single large display by cooperatively combining a multiple number of modular point-of-sale displays.

[0021] Again a further implementation comprises one or more additional point-of-sale display mounting arrangements attached to the base, and wherein each of the one or more additional modular point-of-sale displays is mounted to the corresponding one or more additional display mounting arrangements such that the housing of each of the one or more additional modular point-of-sale displays is provided in the corresponding tubularly shaped holder and the display of each of the one or more additional modular point-of-sale arrangements covers the opening of the corresponding tubularly shaped holder of the one or more additional display mounting arrangements. This allows a multiple number of point-of-sale displays to be mounted on the draught beverage dispenser. Each point-of-sale display may correspond to a different beverage, thus allowing for multiple beverages to be dispensed at a draught beverage dispenser.

[0022] Furthermore, it is preferred to provide a draught beverage point-of-sale management system for centrally managing the content being shown on a modular point-of-sale display.

[0023] A third aspect provides a draught beverage point-of-sale management system comprising a draught beverage dispenser and a content management system comprising a central controller and a central data storage operably connected to the central controller. The central controller is operably connected to a central wireless module and the central wireless module arranged to operably connect the central controller to a wireless module of a point-of-sale display. Furthermore, the central data storage comprises first content to be displayed and second content to be displayed. The content management system is arranged to transfer the first content and the second content from the central data storage to the data storage of a point-of-sale display.. By providing a draught beverage point-of-sale management system with a central controller, a central data storage and a central wireless module, the content being shown on a point-of-sale display can be managed centrally and from a remote location by means of a wireless connection. In addition, the central data storage may hold a wide variety of content, which requires a storage volume exceeding the available volume on the data storage associated with an individual modular point-of-sale. By means of the wireless connection, the content to be shown in a particular instance may be copied from the central data storage to the relevant data storage associated with an individual modular point-of-sale display.

[0024] In an implementation of the draught beverage point-of-sale management system the second content may comprise a plurality of media assets for being displayed on the point-of-sale display. The controller can be arranged to display at least one media asset of the plurality of media assets on the display module.

[0025] In a further implementation, the first content comprises a single media asset for being displayed on the point-of-sale display.

[0026] In again another implementation, the content management system can be arranged to at least partially overwrite at least one of the first content and the second content stored on the data storage with at least one of the first content and the second content stored on the central data storage.

[0027] In yet a further implementation of the draught beverage point-of-sale management system the content being displayed on the display has an unique identification number. The controller of the point-of-sale display is further arranged to transfer the identification number of the content being displayed by the display module to the content management system. This allows for remotely observing the content being displayed on each of the individual point-of-sale displays while minimizing the data usage required to convey such information. In a again another implementation, the content management system is connected to enterprise resource planning software. This allows the content management system to be seamlessly integrated with existing business software supporting a variety of business processes.

[0028] In yet a further implementation, the content management system is arranged to be provided with content and updates, and to have analytic data extracted from the content management system. This allows the content being displayed and the software operating the modular point-of-sale display to be updated remotely. In addition, it is possible to deduce relevant insights from data obtained by operation of the draught beverage dispenser.

[0029] BRIEF DESCRIPTION OF THE DRAWINGS

[0030] The various aspects and examples thereof will now be discussed in conjunction with drawings. In the drawings:

[0031] Figure 1 shows a modular point-of-sale display;

[0032] Figure 2 shows an exploded view of the modular point-of-sale display;

[0033] Figure 3 shows a draught beverage dispenser comprising the modular point-of-sale display; and

[0034] Figure 4 shows a block diagram of a draught beverage point-of-sale management system for use with the draught beverage dispenser.

[0035] DETAILED DESCRIPTION

[0036] Figure 1 shows a modular point-of-sale display 1 having a circular display module arranged to display content. The display module is surrounded at its edge 3 by a bevelled ring 4 and covered by a circular transparent lens cover 2 for protection of the display module. The bevelled ring 4 comprises metal chrome material. The circular transparent lens cover 2 comprises polymethyl methacrylate (PMMA) material. In other implementations, the ring 4 may have a different shape and may comprise different materials, and the lens cover 2 may have a different shape, color and level of transparency and comprise different materials.

[0037] The modular point-of-sale display 1 further comprises a tubularly shaped housing 5, e.g. a circular housing with a constant radius, arranged to be inserted in a tubular shaped mounting arrangement of a draught beverage dispenser (not depicted). The display module is further arranged for covering an opening of a tubular shaped mounting arrangement. Thus, the display module can be inserted in a tubular shaped mounting arrangement, such that a narrow fit is provided, without any openings between an outer wall of the tubularly shaped housing 5 and an inner wall of the tubular shaped mounting arrangement. Preferably, the tubularly shaped housing 5 is shaped such, e.g. by having a certain outer radius, that the modular point-of-sale display 1 can be inserted snuggly in the tubular mounting arrangement such that it cannot be easily removed, e.g. by an unauthorized person. The tubularly shaped housing 5 comprises metal material and is substantially hollow, for allowing electronic components to be provided inside the housing 5. In other implementations, the tubularly shaped housing 5 may comprise other materials.

[0038] Figure 2 shows an exploded view of the modular point-of-sale display 1. In the example, the modular point-of-sale display 1 comprises the bevelled ring 4 and the circular transparent lens cover 2 for protection of a display module 7. In this example, the display module 7 is joined together with the circular transparent lens cover 2 by means of optically clear adhesive (OCA) bonding. In other implementations, the display module 7 and the circular transparent lens cover 2 may be joined together by different bonding methods. The rear end of the display module 7 is mounted on a housing front 9 and a rubber O-ring 8 is provided is provided between the display module 7 and the housing front 9 for ensuring a sealed connection. Specifically, the modular point-of-sale display 1 is provided such that the hollow inside of the housing 5 remains free of liquid when the exterior of the modular point-of-sale display 1 is exposed to said liquid. This may be in particular advantageous in a scenario where the point-of-sale display 1 is used in or near a source of liquids, e.g. a beverage dispenser. Providing a water-tight exterior ensures the inside of the point-of-sale display 1 has a significant reduction of risk of damage due to accidental liquid spills, e.g. beverage spills.

[0039] On the other side of the housing front 9, a printed circuit board 10 is provided. The printed circuit board 10 comprises a controller and a data storage and is further configured to control the display module 7. The data storage is operatively connected to the controller and the controller is operatively connected to the display module 7. The controller is further arranged to display content stored on the data storage on the display module 7. The printed circuit board 10 may further be configured to communicate and / or exchange data with other entities, such as printed circuit boards 10 of corresponding modular point-of-sale displays 1.

[0040] In the example shown, the printed circuit board 10 has at least one curved edge 12 such that it has a shape which complies with the shape of a tubular housing 5 in which the printed circuit board 10 is located. The curved edge 12 follows the radius of the inner diameter of the tubularly shaped housing. This allows a printed circuit board 10, having all the necessary components, to be provided in a relatively small space, i.e. the space defined by the interior of the housing element 5. If needed, even smaller printed circuit boards 10 may be provided, in which additional edges of the printed circuit board 10 are curved, for example a printed circuit board 10 which is circularly shaped. Such a printed circuit board 10 may fit in an even smaller housing 5, which on its turn may fit into an even smaller predefined space, e.g. a smaller mounting arrangement for a tap lens. In addition, a rubber O-ring 11 is provided between the housing front 9 and the tubular housing 5 to ensure a sealed connection. The printed circuit board 10 may be charged using wiring 24, which may be accessible from the back of the modular point-of-sale display 1, said back being a side opposite the display module 7. The wiring 24 may also function as means of transferring data, such that external data can be transferred by forming a wired connection, instead of a wireless connection.

[0041] Figure 3 shows a draught beverage dispenser 21 comprising a plurality of modular point-of-sale displays 1, i.e. two point-of-sale displays 1. The modular point-of-sale display 1 is attached to a base 6 of the draught beverage dispenser 21. The modular point-of-sale display 1 according to the example has a diameter of 77,23 mm. The modular point-of-sale display has been attached to a pre-existing mounting arrangement, specifically the mounting arrangement of an existing tap lens having an inner diameter of 53,34 mm, or 2,1 inch and an outer diameter of 77,23 mm. Alternatively, the inner diameter of the pre-existing mounting arrangement is of 86,36 mm, or 3,4 inch and an outer diameter of 115,87 mm. In the shown example the base 6 has a tube-like design, comprising a horizontal section 6’ and a vertical section 6” which supports the horizontal section 6’. The vertical section 6” may be attached to a counter-like structure (not depicted). Such a counter-like structure may be stationary, e.g. a bar counter in a bar or restaurant, or a mobile, .e.g. a mobile bar arrangement that may be used at for example festivals. Inside the base 6 there may be piping to provide a fluid connection between a draught beverage source and dispensing nozzle 14. Two handles 13, one corresponding to each point-of-sale display, are provided for manual operation of the draught beverage dispenser 21. Each handle 13 is arranged to be operated in a multiple number of positions, wherein each of the positions is associated with a flow rate at which a beverage is dispensed.

[0042] Two dispensing nozzles 14 are provided for dispensing fluid to prepare a beverage based on the position of the corresponding handle 13. Each of the dispensing nozzle 14 comprises metal material and a hollow structure allowing fluid to flow through the hollow structure. Preferably, each dispensing nozzle 14 is made of an easily cleanable material, e.g. stainless steel, such that after using the draught beverage dispenser 21 it can be conveniently cleaned, e.g. for hygienic purposes. Each handle 13 is further associated with a controllable valve moveable between an open position, in which the dispensing nozzle 14 corresponding to the handle 13 is in fluid connection with a draught beverage source, and a closed position, in which the dispensing nozzle 14 is isolated from the draught beverage source. The controllable valve is operably connected to the controller of a corresponding point-of-sale display 1, such that the movement of the handle 13, and thus actuation of the controllable 14 can be used to control the content displayed on the point-of-sale display 1. In the example, the data storage of each point-of-sale display 1 comprises first content and when the controllable valve is in an open position, by operating the handle 13, the first content is displayed on the display 7 of the modular point-of-sale display 1.

[0043] In the example, the data storage of each point-of-sale display 1 further comprises second content. If the controllable valve is in a closed position, the second content is displayed on the display 7 of the modular point-of-sale display 1. When no beverage is dispensed from the draught beverage dispenser 21 second content is displayed. This may be a still image indicative for the beverage which can be dispensed from the corresponding dispensing nozzle 14. When a beverage is dispensed, and the handle 13 is used to move the controllable valve to an open position, the first content is displayed on the display 7 of the corresponding point-of-sale display 1. The first content may be used to attract attention by showing a video, or may be used as an indication to the consumer to show how far along the dispensing process is. In order to ensure that the first content can be displayed rapidly when the control valve is opened, the first content is preloaded by the controller when the controllable valve is in a closed position. For example, the first content is prepared off-screen, e.g. not displayed on the display 7, by the controller. When the controllable valve is in an open position, or moved towards an open position from a closed position, the off-screen prepared first content is displayed on the display 7, e.g. by overwriting the second content previously displayed or by moving the second content to off- screen such that the first content is shown on-screen. This may facilitate an instantaneous transition between displaying the first content after the second content has been shown. Optionally, the transition from first content being displayed on the display 7 to second content may also be instantaneous.

[0044] In this example, a the draught beverage dispenser 21 comprises two point-of-sale displays 1, two nozzles 14 and two handles 13, each for connected to a corresponding draught beverage source. In other implementations, a different number of components may be provided, e.g. one, three or even more, allowing for more simultaneously dispensing of draught beverages. Multiple configurations may also be provided, e.g. multiple nozzles 14 associated with a single point-of-sale display 1. The draught beverage source may be the same source for all draught beverages, e.g. a fluid path exists between the draught beverage source and each of the nozzles 14 or a number of nozzles 14 may be associated with a corresponding draught beverage source. The contents of the draught beverage source, the draught beverage, may different between draught beverage sources or may be the same for at least two different draught beverage sources.

[0045] In the example, the point-of-sale display 1 can depict content using the display module 7. The content can be displayed in high-resolution, such that a consumer waiting for a beverage originating from the draught beverage dispenser 21 can see the contents clearly. A user managing the draught beverage dispenser 21, e.g. a barkeeper or restaurant owner, may determine the contents shown on the display module 7 based on content stored on the data storage of the point-of-sale display 1. This content can be video content, e.g. moving content such as looped moving content, or a static image.

[0046] Figure 4 shows a block diagram of a draught beverage point-of-sale management system for use with the draught beverage dispenser. The draught beverage point-of-sale management system comprises a draught beverage dispenser with a point-of-sale display and a content management system. The content management system comprises a central controller and a central data storage operably connected to the central controller. This may for example be a computer device, a smart phone or a tablet. The central controller is operably connected to a central wireless module arranged to operably connect the central controller to a wireless module of a point-of-sale display. The central wireless module may be a WiFi-network or a cabled internet connection, such that the content management system may be provided remote from the point-of-sale displays. This may allow a central system to control the first and second content provided to the modular point-of-sale displays. For example, this may allow a brewer to send content related to the brand to a bar such that the modular point-of-sale displays can accurately display the brand of a brewery if the draught beverage of that brand is served. The content being displayed on the display module of the point-of-sale display has a unique identification number. The controller of the point-of-sale display is arranged to transfer the unique identification number of the content being displayed by the display module to the content management system. Thus, data about which content is being displayed may be returned to the content management system so a user of the content management system can determine which content has been displayed and how often and I or for what amount of time. For example, this may allow the brewer to verify which draught beverages are sold and an estimate about total consumption may be made. Additionally or alternatively, the motion sensor of the handle may be used as an indication for the amount of time the control valve is in an open position, allowing for a relatively cheap estimation of beverages dispensed at a location.

[0047] The central data storage comprises first content to be displayed and second content to be displayed. The content management system is arranged to transfer the first content and second content from the central data storage to the data storage of a point-of-sale display, such that updated content is provided to the modular point-of-sale display. The second content stored in the central data storage comprises a plurality of media assets for being displayed on the point of sale display. For example, multiple images or videos may be provided such that someone operating or using the modular point-of-sale display may pick which content acts as second content. The first content comprises only a single media asset for being displayed on the point-of-sale display, making it not possible for a local user, e.g. a bar owner, of the point-of-sale display to determine what the first content will be, reserving this right exclusively for the user of the content management system, e.g. the brewer. The content management system is arranged to at least partially overwrite at least one of the first content and the second content stored on the data storage of a point-of-sale display with at least one of the first content and the second content stored on the central data storage, e.g. using the central controller.

[0048] In the example, an array of two point-of-sale displays associated with three draught beverage dispensers is provided. In other implementations, a varying number of point-of-sale displays and a varying number of draught beverage dispensers may be controlled by the draught beverage point-of-sale management system. Furthermore, in other implementations, the number of point-of-sale displays may deviate from the number of draught beverage dispensers.

Claims

Claims1. Modular point-of-sale display comprising:- a tubularly shaped housing arranged to be inserted in a tubular shaped mounting arrangement of a draught beverage dispenser;- a display module connected to the housing and arranged to display content and for covering an opening of the tubular shaped mounting arrangement of the draught beverage dispenser;- a printed circuit board comprising a controller and a data storage, said data storage operatively connected to the controller and the controller operatively connected to the display module, wherein the controller is arranged to display content stored on the data storage on the display module; and- wherein the printed circuit board has at least one curved edge and wherein the printed circuit board is provided in the tubularly shaped housing such that curved edge follows the radius of the inner diameter of the tubularly shaped housing.

2. Modular point-of-sale display according to claim 1, wherein the printed circuit board further comprises a wireless module arranged to operably connect the controller to a central wireless module.

3. Modular point-of-sale display according to claim 1 or 2, wherein the display module is a round display having a resolution of at least 150 PPI.

4. Draught beverage dispenser comprising:- a base and a point-of-sale display mounting arrangement attached to the base, said point-of-sale display mounting arrangement comprising a tubularly shaped holder having an opening facing away from the user of the draught beverage dispenser during use;- a dispensing nozzle provided downstream of a draught beverage source and a controllable valve moveable between an open position, in which the dispensing nozzle is in fluid connection with the draught beverage source, and a closed position, in which the dispensing nozzle is isolated from the draught beverage source;- a modular point-of-sale display according to any of the preceding claims, wherein the modular point-of-sale display is mounted to the display mounting arrangement such that the housing of the modular point-of-sale display is provided in the tubularly shaped holder and the display of the modular point-of-sale arrangement covers the opening of the tubularly shaped holder;- wherein the controller of the modular point-of-sale display is operably connected to the controllable valve; and- wherein the data storage comprises a first content and wherein, if the controllable valve is in an open position, the first content is displayed on the display of the modular point-of-sale display.

5. Draught beverage dispenser according to claim 4, wherein the data storage further comprises second content and wherein, if the controllable valve is in a closed position, the second content is displayed on the display of the modular point-of-sale display.

6. Draught beverage dispenser according to claim 4 or 5, wherein the tubular shaped holder has an inner diameter of 53,34 mm or 86,36 mm.

7. Draught beverage dispenser according to any of the claims 4-6, wherein the first content is preloaded by the controller when the controllable valve is in a closed position.

8. Draught beverage dispenser according to any of the claims 4-7, wherein the transition from playing the second content to playing the first content is an instantaneous transition, preferably a cut transition.

9. Draught beverage dispenser according to any of the claims 4-8, wherein the controllable valve comprises a tap handle, said tap handle arranged to move between an open and a closed position corresponding to the open and closed position of the controllable valve, and a motion sensor arranged to determine the position of the tap handle.

10. Draught beverage dispenser according to any of the claims 4-9, further comprising:- one or more additional modular point-of-sale displays according to any of the claims 1-3;- and wherein the controller of each of the one or more additional modular point-of-sale displays is operably connected to the corresponding controllable valve; and- wherein the data storage of each of the one or more additional modular point-of-sale-displays comprises the first content and wherein, if the controllable valve is in the open position, the first content is displayed on the corresponding display of each of the one or more additional modular point-of-sale displays.

11. Draught beverage dispenser according to claim 10, further comprising one or more additional point-of-sale display mounting arrangements attached to the base, and wherein each of the one or more additional modular point-of-sale displays is mounted to the corresponding one or more additional display mounting arrangements such that the housing of each of the one or more additional modular point-of-sale displays is provided in the corresponding tubularly shaped holder and the display of each of the one or more additional modular point-of-sale arrangementscovers the opening of the corresponding tubularly shaped holder of the one or more additional display mounting arrangements.

12. Draught beverage point-of-sale management system comprising a draught beverage dispenser according to any of the claims 4-11 and a content management system comprising a central controller and a central data storage operably connected to the central controller;- wherein the central controller is operably connected to a central wireless module;- wherein central wireless module arranged to operably connect the central controller to a wireless module of a point-of-sale display; and - wherein the central data storage comprises first content to be displayed and second content to be displayed and wherein the content management system is arranged to transfer the first content and second content from the central data storage to the data storage of a point-of-sale display.

13. Draught beverage point-of-sale management system according to claim 12, wherein the second content comprises a plurality of media assets for being displayed on the point-of-sale display, and wherein the controller is arranged to display at least one media asset of the plurality of media assets on the display module.

14. Draught beverage point-of-sale management system according to claim 12 or 13, wherein the first content comprises a single media asset for being displayed on the point-of-sale display.

15. Draught beverage point-of-sale management system according to any of the claims 12-14, wherein the content management system is arranged to at least partially overwrite at least one of the first content andthe second content stored on the data storage with at least one of the first content and the second content stored on the central data storage.

16. Draught beverage point-of-sale management system according to any of the claims 12-15, wherein the content being displayed on the display has a unique identification number and wherein the controller of the point-of-sale display is arranged to transfer the unique identification number of the content being displayed by the display module to the content management system.

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