Method for carrying out interactive exchange on social media network

Abstract

The present application discloses a method for performing an interactive exchange over a social media network, the method comprising a sequence of steps (i., ii., iii., iv., v.) performed in sequence, comprising receiving an interaction request (i.), verifying the interaction request (ii.), providing only a link (iii., iv.) of content for performing an interactive behavior to the verified user, and checking whether the interactive behavior (v.) has been performed. In a preferred aspect, the method implements a reward mechanism, ensuring a balance between all users who initiate the request and provide interaction, thereby promoting transparency and fairness between all user identities when performing the interactive behavior.

Description

TECHNICAL FIELD

[0001] The present application relates generally to social media network technology, and more particularly to a method and system for interactive exchange on a social media network. BACKGROUND

[0002] One of the most effective ways to spread and acquire information is through direct personal network of relationships, i.e. social media networks. A social media network is composed of individuals and their personal relationships with other individuals, through which social information and opportunities can be exchanged.

[0003] Computer-based social media networks, such as Facebook, Twitter, Instagram or LinkedIn, provide individuals (users) with the opportunity to maintain, nurture and develop relationships with other users. These social media networks usually allow users to view the user identity of other users and to establish a connection with users who either have an existing real-life relationship or wish to establish a real-life social or business relationship.

[0004] Typically, after establishing a connection through a computer-based social media network, users can exchange social media content, such as communications, photos or other media content. In particular, social media networks allow their users to exchange content more efficiently, thus enabling them to receive social media interactions. This term (social media interaction) refers to the interaction of the target audience (other users of the social media network) with the content shared by the user. Such interaction can vary from one social media network to another, but it usually includes feedback input in the form of clicks or alphanumeric text.

[0005] In fact, interaction is one of the most important indicators for the management of a social media network, as it can be used to measure the resonance of the target audience with the social media content. This indicator is particularly important in the field of marketing, for example, where social media networks can be used to spread new brands or products, and therefore it is necessary to obtain such data reliably and as accurately as possible, in order to be able to adjust and improve the dissemination strategies used on social media networks according to the dynamic characteristics of the digital environment, for example.

[0006] However, the way automated interactions are carried out by fake users or potentially harmful user profiles is growing, which has a very negative impact on the operation of social media networks, especially in terms of user effort, which refers to the volume and quality of interactions received by a user in relation to the social media content shared. This results in contaminated interaction indicators, which do not provide a true reflection of how the audience interacts with the content. In addition, automated interactions also contribute to the spread of false information, which leads to a decrease in the quality of online communities.

[0007] The present application aims to solve the above-mentioned problems in an innovative way. SUMMARY

[0008] Therefore, the present application aims to provide a method for exchanging interactions on social media networks.

[0009] By avoiding automated interactions, among other advantages, the method proposed in the present application ensures that the operation of social media networks is transparent and fair in terms of user effort for all users, prevents the spread of false information and thus avoids a decrease in the quality of online communities.

[0010] In an advantageous embodiment of the method proposed in the present application, the method comprises the steps of: receiving an interaction request from at least one user of a social media network; the interaction request comprising at least one link pointing to social media content for receiving an interaction, the social media content being associated with at least one social media network user identity related to the user; performing a user identity assessment, comprising querying a user identity database containing an updated list of approved user identities to verify whether the user identity associated with the social media content for receiving an interaction is contained in the list; and if the user identity is contained in the list of approved user identities, authenticating the user identity; performing a link quality assessment to reject or approve the social media content for receiving an interaction; verifying the interaction request if the social media content is approved and is associated with at least one authenticated user identity; inputting the link comprised in the valid interaction request into a pool of exchanges; providing the link from the pool of exchanges to at least one user identity related to the user intended to perform the interaction action; the at least one user identity being contained in the list of approved user identities of the user identity database; checking whether the at least one user identity performed the interaction action.

[0011] Thus, the method provides a better way to ensure that interactions exchanged on social media networks are of high quality and to ensure that social media networks are secure and fraud-free. In the context of the present application, high quality interactions are actual interactions between at least two verified user identities, one verified user identity requesting an interaction and the other verified user identity providing an interaction on content that meets the requirements for an interaction.

[0012] Another object of the present application is to provide a system for exchanging interactions on social media networks.

[0013] In a preferred version of the system, it comprises: one or more social media network databases; the one or more social media network databases describe one or more social media networks, the one or more social media networks defining user identities connected by relationships in the network; at least one processor for implementing the method for exchanging interactions on social media networks described in the present application. BRIEF DESCRIPTION OF DRAWINGS

[0014] Figure 1 A schematic view of the steps of the method for exchanging interactions on social media networks described in the present application is shown, in which the reference signs represent: i. receiving an interaction request; ii. verifying the interaction request; iii. inputting the valid interaction request to the exchange pool; iv. providing the link from the exchange pool to the user identity; v. checking whether the interaction behavior was performed.

[0015] 1 - processor for implementing the method of steps i to v.

[0016] Figure 2 A flowchart relating to the interaction request verification process is shown, in which the reference signs represent: i. receiving an interaction request; ii. verifying the interaction request; ii.1. performing a user identity assessment; ii.2 querying the user identity database; ii.3 performing a link quality assessment; iii. inputting the valid interaction request to the exchange pool; iv. providing the link from the exchange pool to the user identity; v. checking whether the interaction behavior was performed.

[0017] 1 - Processor for implementing steps i to v; 2 - Database of user identities.

[0018] Figure 3 A flowchart showing an embodiment of the method described in the present application, in which the reference signs represent: i. Receiving an interaction request; ii. Verifying the interaction request; ii.1 Performing a user identity assessment; ii.3 Performing a link quality assessment; ii.4 Storing the link pointing to the approved social media content into a link database; ii.5 Selecting from the database the link assigned with an enabled status; iii. Inputting the link assigned with an enabled status into a pool of exchange; 1 - Processor for implementing steps i to v; 3 - Link database.

[0019] Figure 4 A flowchart showing an embodiment of the method described in the present application, in which an incentive mechanism for controlling the exchange of interactions between user identities of a social media network is implemented, in which the reference signs represent: i. Receiving an interaction request; ii. Verifying the interaction request; ii.1 Performing a user identity assessment; ii.3 Performing a link quality assessment; ii.6 Determining the number of points for each user submitting an interaction request; iii. Inputting the link assigned with an enabled status into a pool of exchange; iv. Providing the link from the pool of exchange to the user identities; v. Checking whether an interaction behavior is performed.

[0020] 1 - Processor for implementing steps i to v; A - Incentive mechanism.

[0021] Figure 5 A flowchart showing an embodiment of the system described in the present application for the exchange of interactions on a social media network, in which the reference signs represent: 1 - Processor for implementing steps i to v; 2 - Database of user identities; 3 - Link database; 4 - User computer; 5 - Server; 6 - Social media network database; 7 - Network. DETAILED DESCRIPTION

[0022] More general and advantageous embodiments of the purposes of the present application have been described in the summary section. These embodiments are described below according to other advantageous and / or preferred embodiments implementing the purposes described.

[0023] A first purpose of the present application relates to a method for exchanging interactions on a social media network.

[0024] In the context of the present application, a user of a social media network is a person associated with at least one user identity. A user identity serves as a representative of the user in a specific social media network and is a collection of settings and information associated with the user, which can be for example age, gender, portrait photo or other personal characteristics such as knowledge or professional skills. A user identity has a corresponding profile page where the above information can be presented, as well as other types of social data related to the social media content shared to the social media network using the user identity are recorded.

[0025] Furthermore, in the context of the present application, a social media content is a content shared by a user identity on a social media network. The content can involve a text update, a photo, a graphic or a video, and is associated with a link pointing to a resource such as a website, on which the content can be accessed through the link.

[0026] Based on the above definitions, an exchange interaction and an interaction behavior can represent an interaction as described below, which is performed on a social media content shared on a social media network and occurs between two or more users, each represented by their respective user identity. Such an interaction is achieved through a behavior performed on the social media content, which can take the form of a feedback input provided by a user of the social media network through their respective user identity, and can take different forms according to the specifics of the social media network.

[0027] The concept of exchange interaction assumes a certain logic and reasonableness of the process of requesting and providing an interaction on a currently shared social media content, in order to facilitate the exchange of interactions performed between user identities without affecting the operation of the social media network in terms of for example transparency and fairness to its users (in terms of user effort rate).

[0028] The implementation of the method can be by means of APIs (Application Programming Interfaces) to integrate into various social media networks. These APIs provide access to key functionalities and data of social media networks such as user identities, interaction behaviors and content creation tools, which can be processed according to the embodiments to be described below.

[0029] In a preferred embodiment of the method for the exchange of interactive engagement on social media networks according to the present application, the method for the exchange of interactive engagement on social media networks comprises an ordered sequence of steps as shown in Figure 1

[0030] In a first step (i.), an engagement request issued by a user of at least one social media network is received. The engagement request can comprise at least one link pointing to social media content for receiving the engagement, said social media content being associated with at least one user identity related to the user requesting the engagement.

[0031] In a second step (ii.) of the method according to the embodiments of the present application, the received engagement request is validated as shown in Figure 2

[0032] More specifically, the user identity assessment can comprise a query to a user identity database (2) containing an updated list of approved user identities (ii.2) to verify whether the user identity associated with the social media content for receiving the engagement is contained in the list. If said user identity is contained in the list of approved user identities, the user identity is validated.

[0033] The link quality assessment (ii.3) is then used to reject or approve the social media content for receiving the engagement in order to prevent non-compliant or non-standard content as well as malicious content from being shared on social media networks. This further assessment phase comprises a check whether the link complies with a set of established requirements, which can relate to the type and format of the social media content associated with the link, the type of engagement to be requested and the social media network on which the engagement is to be performed.

[0034] The engagement request can be validated if the corresponding social media content is approved and associated with at least one validated user identity. Otherwise, the engagement request can be rejected without performing any engagement behavior.

[0035] The third step (iii.) of the method according to the embodiments of the present application comprises the input of the link comprised in the valid engagement request into an exchange pool.

[0036] ​​In the fourth step (iv.) of the method according to embodiments of this application, a link from the exchange pool is provided to at least one user identity associated with the user intending to perform the interactive action. The user identity corresponds to a valid user identity included in the list of approved user identities in the user identity database (2). This ensures that the interactive exchange takes place between users identified and verified using the method according to embodiments of this application, thereby ensuring the high quality of the exchanged interaction.

[0037] Therefore, one advantage of this approach is that it can create a controlled ecosystem of user identities for those who want to provide and receive interactions, thereby ensuring that the identities of users participating in the interactions and the content involved in the interactions comply with established requirements.

[0038] Finally, the fifth step (v.) of the method according to the embodiments of this application involves checking whether the at least one user identity has performed an interactive action.

[0039] In one embodiment of the method according to the present application, the step of performing user identity assessment includes: Receive user identity that is associated with a user on a social media network who intends to receive interaction; The first level of multi-stage control processing is executed, which includes checking whether the user's identity meets a set of preset requirements and confirming the ownership of the user's identity; and If a user's identity meets the group's preset requirements and their ownership is confirmed, then that user's identity is added to the list of approved user identities.

[0040] In another embodiment of the method according to the present application, the step of updating the exchange pool using the link included in the valid interaction request is further included.

[0041] In another embodiment of the method in this application, such as Figure 3 As shown, the method further includes the following steps: Links used for approved social media content are stored in the link database (3) (ii.4); Assign an enabled, pending, or canceled status to each link in the linked database (3); and Select the links (ii.5) that are assigned to the enabled state from the link database (3) and input them into the exchange pool.

[0042] More specifically, in another embodiment, the method can comprise assigning to a link stored in the link database (3) a to-be-processed status, the link assigned to-be-processed status being associated with a user identity not contained in the list of approved user identities in the user identity database (2). In this case, the user identity assessment (ii.1) is performed periodically to verify whether the user identity is contained in the list of approved user identities. Once the verification is positive, the status of the link can be changed from to-be-processed to enabled status, so as to verify the interaction request (ii.).

[0043] Moreover, in another embodiment, the method can also comprise periodically monitoring the enabled links in the link database (3) so as to change the status of each link from enabled to cancelled status in case the corresponding social media content of the link is outdated social media content, wherein outdated social media content means content that is no longer available for interaction or the number of interactions received in a predetermined time period has not reached a predetermined number.

[0044] In another embodiment of the method of the present application, before providing the link from the exchange pool to the at least one user identity related to the user intending to perform the interaction action (iv.), the method can also comprise: performing a second level multi-phase control process comprising checking whether the user identity complies with a set of preset requirements and confirming the user identity ownership; if the user identity complies with the set of preset requirements and its user identity ownership is confirmed, keeping the user identity in the list of approved user identities of the user identity database (2); or, if at least one of the preset requirements is not met or the user identity ownership is not confirmed, removing the user identity from the list of approved user identities of the user identity database (2).

[0045] The steps of this second level multi-phase control are aimed at monitoring the user identities previously approved in the first level multi-phase control steps, ensuring that only user identities that remain compliant with the requirements that make all user identities valid are interacted with. In other words, this step allows confirming whether the user identities that have already passed the verification in the first level multi-phase control process (typically in case of a request for interaction) still comply with the requirements to allow them to be able to interact again through the social media network for requesting or providing an interaction. In this way, it is ensured that the interactions currently exchanged between user identities have a high quality, since any interaction through the social media network requires a user verification step.

[0046] More specifically, the first and second level multi-phase control processes use the user identity data extracted from the social media network database (6) for their processing, wherein the preset requirements to be used for checking the user identity comprise at least one or a combination of the following: Public type identity: The user identity must be a public identity, i.e. allowing other user identities of the social media network to view the user identity page and access the shared social media content. On the other hand, a private user identity does not allow access to its social data, so it cannot be authenticated. Therefore, an interaction request issued by a private user identity will be rejected.

[0047] Identity creation date, number of social media content associated with the user identity and / or ratio of followers and followed of the user identity: This allows to detect fake or potentially harmful user identities created specifically for requesting or providing interactions, which can represent a malicious behavior of the users of the social media network. This negatively affects not only the quality of the generated interactions, but also the transparency and fairness between all users of the social media network (in terms of user effort rate).

[0048] Detecting anthropomorphic social media content behavior associated with the user identity: Allows to detect social media content behavior performed by automated programs, commonly known as bots, thus excluding user identities controlled by such bots and eliminating automated interactions.

[0049] With regard to the user identity ownership confirmation performed in the first and second level multi-stage control process, the process can include the following steps: Requesting a user related to the user identity whose ownership is going to be tested to perform a predetermined ownership behavior in the social media network; Checking whether the user has performed the predetermined ownership behavior by checking the user identity data; If the user has performed the ownership behavior, confirming the user identity ownership.

[0050] More specifically, the ownership behavior can refer to one or a combination of the following social media content behaviors: interaction with a specific social media content and / or configuration of specific user identity profile information. The user interaction can be achieved through a feedback input to the social media content, which can be a click, a text composed of alphanumeric characters or non-alphanumeric characters and / or an image or video file. While the configuration of the user identity profile information can refer to the addition of a predetermined code or tag in said identity profile information.

[0051] In another embodiment of the method of the application, the interaction request can further comprise interaction indicators. One of such indicators can refer to the type of social media content action for which the request is made to perform the interaction action, i.e. the required feedback input is provided through a click, a text and / or any other type of feedback input allowed by the social media network.

[0052] Another configurable interaction indicator refers to the target group of social media user identities for which the content to which the interaction is made is intended. This indicator allows to limit the interaction within a specific group of user identities, which have the same interest related to the content.

[0053] The number of interaction clicks required to be reached in the interaction action can also be taken as an interaction indicator. This indicator allows to enable all validated users to perform the interaction action continuously until the indicator is reached.

[0054] In another embodiment of the method of the application, the exchange pool implements control logic to organize the links to be provided to the associated user identities of the users intended to perform the interaction action. Said control logic is used to prioritize the links according to predetermined priority rules such as FIFO logic.

[0055] Alternatively, the priority rules can be based on a set of interaction indicators. More specifically, the priority rules can be based on the number and / or type of user social media content actions, e.g. the user’s interaction with specific social media content through feedback inputs to the social media content. As previously mentioned, the feedback inputs can be materialized through a click, a text composed of alphanumeric characters or non-alphanumeric characters and / or an image or video file.

[0056] In a preferred aspect of the method of the application, the method of the embodiments of the application further comprises the step of implementing an interaction reward mechanism (A).

[0057] Said reward mechanism (A) can comprise the following steps: Generating a predetermined number of interaction points to be assigned to each user, wherein each user has at least one associated user identity included in a list of validated user identities of a user identity database; Deducting a predetermined number of points from the user for each interaction requested; Awarding a predetermined number of points to the user for each interaction action performed.

[0058] Through this reward mechanism (A), a balance is ensured between all user identities that make interaction requests and provide interactions, which facilitates ensuring transparency and fairness between all user identities (in terms of user effort rate) when performing interaction actions. That is, a user identity can only participate in the ecosystem if it has performed both actions.

[0059] In the context of the reward mechanism (A), in another embodiment of the method of the present application, the user identity assessment (ii.1) performed to verify the identity of the user requesting the interaction can comprise the following steps: Figure 4 determining (ii.6) the number of points assigned to each user submitting an interaction request (i.); rejecting the interaction request (i.) in the interaction request verification step (ii.) if the number of points assigned to the relevant user is less than the predetermined number of points deducted from the user for submitting the interaction request.

[0060] Accordingly, a user wanting to request an interaction (i.) must have enough points to do so. This means that at any time, the user must also provide the interaction. This ensures that the exchanged interactions are of high quality and that users only receive reward points for interactions that they have correctly completed and that the interactions made through the social media network are secure and fraud-free.

[0061] Accordingly, the step of checking whether the user identity performed the interaction behavior (v.) in the method of the present application can also comprise rewarding the user associated with the user identity performing the interaction behavior with a predetermined number of points if the user identity performed the interaction behavior.

[0062] Furthermore, the number of points deducted for the user identity requesting the interaction can be determined according to one or more combinations of the following: the type of social media content behavior required; the target group; and / or the number of interaction clicks required to be reached.

[0063] Accordingly, the number of points rewarded for the user performing the interaction behavior can be determined according to one or more combinations of the following: the type of social media content behavior required; and / or the target group.

[0064] More specifically, the type of social media content behavior can refer to at least one or a combination of the following: feedback input; the feedback input can be a click, text composed of alphanumeric characters or non-alphanumeric characters and / or an image or video file; social media content, which can be video content, the social media content behavior being the viewing of the video content for at least a predetermined period of time.

[0065] In another embodiment of the method of the present application, the step of providing the at least one user identity associated with the user intended to perform the interaction behavior with an interaction link (iv.) from the exchange pool can comprise:​ analyzing historical interaction data of the user identities and providing an interaction link to at least one user identity based on the historical interaction data; and / or categorizing the user identities and social media content for which interaction is requested and providing an interaction link to at least one user identity whose identity matches at least one category of the social media content.

[0066] The category of the user identity or content can be based on a combination of one or more of: demographic criteria; and / or interaction criteria, taking into account the number of followers, the number of people followed, and / or the number of social media content associated with the user identity.

[0067] In this way, user identities can be segmented based on interaction history, location, and other social data. This information helps to generate reports on audience demographics, interests, and performance of user identities on social media networks.

[0068] In another embodiment of the method of the present application, the method according to an embodiment of the present application can further comprise the steps of: inputting historical interaction data related to the user identities and the social media content into a predictive analytics engine; executing a predictive model by the predictive analytics engine based on at least the historical interaction data of the user identities and the category of the user identities and the social media content; and outputting an interaction suggestion to a user intending to perform an interaction action.

[0069] Predictive analytics helps users make informed decisions about their interaction strategy. To this end, natural language processing tools can be used to help users identify relevant content and engage meaningfully with their audience. More specifically, these tools can optimize the interaction process by analyzing historical interaction data and using this information to predict which type of interaction is most effective for each user identity. Furthermore, personalized interaction suggestions can be generated based on the user’s interaction history, preferences, and interests.

[0070] The method further comprises obtaining and processing data related to the interaction actions, thereby generating: performance reports for each user identity, including interaction rates, reach, and growth; comparative reports for multiple user identities, enabling users to see how they are performing; analysis of interaction trends over time, highlighting changes in interaction rates or other metrics; and / or data visualization tools to help users understand their data and identify trends.

[0071] A second object of the present application relates to a system for interactive exchange on a social media network.

[0072] The system can comprise: one or more social media network databases (6) describing one or more social media networks defining user identities connected by relationships in a network (7); a group of one or more processors (1) and databases (2, 3) for implementing the methods described in the present application.

[0073] In one embodiment of the system according to the present application, as shown in Figure 5 The system of the present application can also comprise, as shown in at least one server (5) for hosting a social media network website supported by one or more social media network databases (6); said social media network providing access to at least one social media content; a server (5) connected by a network (7) for hosting a group of one or more processors (1) and databases (2, 3); a plurality of user computers (4) connected by a network (7) for interacting through a social media network website by means of user identities.

[0074] Obviously, the present application should not be limited to the embodiments described herein, and many variations can be made within the scope of the invention, for those skilled in the art.

[0075] Of course, the preferred embodiments described above can be combined in different possible forms, all of which are avoided here.

Claims

1. A method for interactive exchange on social media networks, comprising the following steps: (i.) receiving an interaction request from a user of at least one social media network; the interaction request includes at least one link pointing to social media content for receiving the interaction, the social media content being associated with a user identity from at least one social media network associated with the user; Perform user identity assessment (ii.1), including querying (ii.2) a user identity database containing an updated list of approved user identities (2) to verify whether the user identity associated with the social media content used to receive the interaction is included in the list; And if the user identity is included in the list of approved user identities, then the user identity is verified; Perform link quality assessment (ii.3) to reject or approve social media content for receiving interactions; If the relevant social media content is approved and associated with at least one verified user identity, the interaction request is verified (ii.). Input the links contained in the valid interaction request into the exchange pool (iii.). A link from the exchange pool is provided to at least one user identity (iv.) associated with a user who intends to perform an interactive action; the at least one user identity is included in a list of approved user identities in the user identity database (2); Check whether the at least one user identity has performed an interactive action (v.).

2. The method according to claim 1, wherein, Performing user identity verification (ii.1) includes: Receive user identities related to users on social media networks intended to receive interactions; The first level of multi-stage control processing is performed, including checking whether the user's identity meets a set of preset requirements and confirming the user's ownership. If a user identity meets the set of preset requirements and its ownership is confirmed, the user identity is added to the list of approved user identities.

3. The method according to any one of the preceding claims further comprises the following steps: Update the exchange pool using links included in valid interaction requests.

4. The method according to any one of the preceding claims further comprises the following steps: Links to approved social media content are stored in a link database (3) (ii.4); Assign an enabled, pending, or canceled status to each link in the link database; Input the links that are assigned to the enabled state into the exchange pool.

5. The method of claim 4, further comprising: Assign pending states to the links stored in the linked database (3); The link is related to social media content that is associated with a user identity that is not included in the list of approved user identities in the user identity database (2); Perform user identity assessment periodically (ii.1) to verify whether a user's identity is included in the list; If the user identity is included in the list of approved user identities, the link's status is changed from pending to enabled.

6. The method according to claim 4 or 5 further comprises: Regularly monitor the enabled status of links in the link database (3), and if the corresponding social media content is related to outdated social media content, change the status of the link from enabled to disabled. Outdated social media content refers to content that is no longer available for interaction, or content that has not reached the predetermined number of interaction clicks within a predetermined time period.

7. The method according to any one of the preceding claims, wherein, Before providing a link from the exchange pool to at least one user identity associated with the user intending to perform the interactive action, the method further includes the following steps: The second level of multi-stage control processing is performed, including checking whether the user's identity meets a set of preset requirements and confirming the user's ownership. If a user identity meets the set of preset requirements and its ownership is confirmed, the user identity is retained in the list of approved user identities in the user identity database (2); or, if at least one of the preset requirements is not met or the user identity ownership is not confirmed, the user identity is removed from the list of approved user identities in the user identity database (2).

8. The method according to any one of claims 2 to 7, wherein the first and second level multi-stage control processes are implemented using user identity data extracted from the social media network database (6), in, The default requirements used to verify user identity include at least one of the following or a combination thereof: Public type identity; Identity creation date; Anthropomorphic social media content behavior associated with user identity was detected; The ratio of followers of a user's identity to followers of that user's identity; and / or The amount of social media content associated with a user's identity.

9. The method according to claims 2 and 7, wherein, Verifying user ownership involves the following steps: Requesting users associated with a user's identity to perform predetermined ownership actions within a social media network; The user's identity data is examined to determine whether the user has performed the predetermined ownership action. If a user performs an ownership action, then the user's ownership is confirmed.

10. The method according to claim 9, wherein, Pre-defined ownership behavior refers to one or a combination of the following social media content behaviors: interaction with specific social media content and / or configuring profile information for a specific user identity; optionally, The user interaction is performed through feedback input to social media content, which is a click, text and / or an image or video file consisting of alphanumeric or non-alphanumeric characters; and Configuring user profile information involves adding predefined codes or tags to the profile information.

11. The method according to any one of the preceding claims, wherein, The interaction request further includes interaction metrics associated with one or a combination of the following: the requested user's social media content behavior, the target group among social media users, and / or the number of interaction clicks to be achieved.

12. The method according to any one of the preceding claims, wherein, The exchange pool implements control logic to organize the links to be provided to user identities associated with users who intend to perform interactive actions; The control logic is used to prioritize links according to predetermined priority rules.

13. The method according to claim 12, wherein, Priority rules are based on FIFO logic.

14. The method according to claim 12 or 13, wherein, Priority rules are based on a set of interaction metrics; optionally, priority rules are based on the quantity and / or type of user social media content behavior, such as user interaction with specific social media content through feedback input to the social media content; said feedback input is a click, text and / or image or video file consisting of alphanumeric characters or non-alphanumeric characters.

15. The method according to any one of the preceding claims, further comprising implementing an interactive reward mechanism (A), said interactive reward mechanism (A) comprising the following steps: A predetermined number of interaction points are generated for allocation to each user associated with at least one user identity, wherein the at least one user identity is included in a list of approved user identities in a user identity database; For each interaction that triggers a request, the user will be charged a predetermined number of points. Users are rewarded with a predetermined number of points for each interactive action performed.

16. The method according to claim 15, wherein, Assessing user identity (ii.1) to verify the identity of users interacting further includes: Determine (ii.6) the number of points for each user who submits an interaction request; If the number of points already allocated to the user who submitted the interaction request is less than the predetermined number of points that need to be deducted from the user for submitting the interaction request, then the interaction request is rejected.

17. The method according to claim 15 or 16, wherein, Checking whether a user has performed an interactive action (v.) further includes: If a user performs an interactive action, a predetermined number of points will be awarded to the user associated with the user who performed the interactive action.

18. The method according to any one of claims 15 to 17, wherein, The number of points to be deducted from a user's identity for a requested interaction is determined by a combination of one or more of the following: the type of social media content activity required, the target audience, or the number of interaction clicks required. The number of points awarded to a user for performing an interactive action is determined based on one or more of the following: the type of social media content action required and the target audience; Social media content behavior refers to at least one or a combination of the following: Feedback input; the feedback input is a click, text and / or an image or video file consisting of alphanumeric characters or non-alphanumeric characters; The social media content is video content, and the social media content behavior is watching the video content for at least a predetermined period of time.

19. The method according to any one of the preceding claims, wherein, The steps of providing an interaction link from the exchange pool to at least one user identity associated with the user intending to perform the interaction (iv.) include: Analyze the historical interaction data of user identities and provide interactive links to at least one user identity based on the historical interaction data; and / or The system categorizes social media content and user identities that request interaction, and provides interaction links to at least one user identity, where the social media content and the user identity match at least one category; the categories are based on one or a combination of the following: Demographic standards; Interaction criteria that take into account the number of followers of a user identity, the number of followers that the user identity follows, and / or the amount of social media content associated with the user identity.

20. The method of claim 19, further comprising the following steps: Input historical interaction data related to user identity and social media content into the predictive analytics engine; The predictive analytics engine performs a predictive model based at least on the user's historical interaction data and the categories of user identity and social media content; as well as Provide interaction suggestions to users who intend to perform interactive actions.

21. A system for interactive exchange on a social media network, the system comprising: One or more social media network databases (6); the one or more social media network databases (6) describe one or more social media networks, the one or more social media networks defining user identities connected through relationships in the network (7); A set of one or more processors (1) and databases (2, 3) for implementing the method according to any one of claims 1 to 20.

22. The system according to claim 21, wherein, The system further includes the following components connected via a network (7): At least one server (5) is used to host a social media network website supported by one or more social media network databases (6); the social media network provides access to at least one social media content; Server (5), which is connected to network (7) and is used to host a group of one or more processors (1) and databases (2, 3); Multiple user computers (4) are connected to a network (7) and are used to interact with social media network websites using user identities.

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