Method for attracting indoor design clients through internet media

Abstract

The invention provides a method for attracting indoor design clients through internet media, which comprises the following steps: generating internal media content of an indoor target space by equipment, uploading the indoor media content to a social media platform, checking interest indexes such as page view, comment number, like number, sharing amount and the like of the internal media content, and displaying the internal media content in the social media platform. And evaluating the content effect of the indoor media content based on the interest index.

Description

TECHNICAL FIELD

[0001] The following embodiments relate to a technology for providing a method of attracting an indoor customer through internet media. BACKGROUND

[0002] Conventional methods of attracting an indoor customer are costly and difficult to target, inefficient, and geographical advertisements are limited in terms of covering a wider audience.

[0003] In addition, it is difficult for customers to obtain sufficient information about the quality and price of indoor services, which leads to reliability problems, making it difficult to make a decision, and it is difficult to choose because it is not easy to find examples of work or customer reviews of an interior decorator.

[0004] In addition, interior decoration trends change rapidly, and conventional marketing methods are insufficient to convey the latest trends to customers.

[0005] Therefore, in order to improve this, a method of attracting an indoor customer through internet media, contacting potential customers with specific interests, and providing useful information and promoting the expertise of a company by creating automated interior content.

[0006] In particular, social media such as YouTube, Instagram, and Facebook can be used to share visually appealing content, increase interaction with customers, and enhance real-time communication by using live streaming and story functions.

[0007] In this way, an interior decoration company can address existing problems and efficiently and effectively attract more customers and improve satisfaction by automating interior decoration content generation.

[0008] Therefore, a technology is needed to provide a method of attracting an indoor customer through internet media.

[0009] PRIOR ART DOCUMENTS

[0010] PATENT DOCUMENTS

[0011] (Patent Document 1) Korean Patent No. 10-2547493 B1

[0012] (Patent Document 2) Korean Patent No. 10-2003481 B1

[0013] (Patent Document 3) Korean Patent No. 10-1415665 B1

[0014] (Patent Document 4) Korean Patent No. 10-2119868 B1 SUMMARY

[0015] PROBLEMS TO BE SOLVED BY THE INVENTION

[0016] Embodiments aim to provide a method of attracting indoor customers through internet media.

[0017] Embodiments aim to provide a method of creating interior media content for an interior target space and suggesting a time to upload the content.

[0018] Embodiments aim to provide a method of generating summary content of interior media content and evaluating the effectiveness of the content.

[0019] Embodiments aim to provide a method of automatically generating representative keywords, titles, and thumbnails for interior media content.

[0020] The purpose of the present invention is not limited to the above-mentioned purposes, and other unmentioned purposes can be clearly understood from the following description.

[0021] Means for solving the problem

[0022] According to one embodiment, in a method of attracting indoor customers through internet media, it can include creating interior media content for an interior target space, uploading the interior media content to a social media platform, checking interest indicators including the number of views, the number of comments, the number of likes, and the number of shares of the interior media content, and evaluating the content effect of the interior media content according to the interest indicators.

[0023] The step of creating interior media content for an interior target space is a step of receiving interior construction information including 2D drawings of each space, 3D drawings, construction costs of each space, construction periods of each space, images before and after interior construction from a user terminal, and a stage of creating comparison content by checking images after interior construction of the same space corresponding to the video before interior construction according to the interior construction information, which can include the creation of interior media content including interior construction information and comparison content, and the upload time suggestion of the interior media content.

[0024] The step of creating comparison content is to analyze the video before and after interior decoration construction and the video before and after interior decoration construction, then splice the video before and after construction corresponding to the same space, make the video before and after interior decoration, display the construction cost of each space and the construction period of each space in text format, and the brightness of the image before and after interior construction, to maximize the difference before and after interior construction, and the operation of controlling brightness, saturation, and contrast.

[0025] The step of suggesting the upload time of the internal media content is: an operation of checking the average upload period according to the past upload period of the internal media content of the user, an action of suggesting the average upload time of the internal media content based on the average upload period, an operation of receiving the number of interior decoration times per month of the user from the user terminal in the past, an action of checking the month in which the number of interior decoration times in the past month exceeds the standard value, and if the number of interior construction times in the month is higher than the standard value, it can include an action of proposing to shorten the upload time by applying a shortened upload period shorter than the average upload period.

[0026] In the creation stage of the interior media content of the interior target space, and in the stage of creating the summary content of the interior media content, and in the stage of inserting the summary content into the introduction of the interior media content, more content can be included.

[0027] The step of creating the summary content is: an operation of checking the total length of the internal media content, an operation of checking the text data (including text design and text content) in the internal media content, an operation of extracting the point of the first main scene based on the text data whose text font size exceeds the preset reference value, an operation of extracting the point of the second main scene based on the text data whose character number exceeds the preset standard, and an operation of creating the extracted first main scene and second main scene as the summary content in the form of a slide, but the summary content can be generated in percentage of the total length of the internal media content.

[0028] According to the above-mentioned evaluation of the content effectiveness of the internal media content according to the interested index; it is an operation of calculating the first ratio of the number of comments to the number of views, the second ratio of the number of likes to the number of views, and the third ratio of the number of shares to the number of views, and when the first ratio, the second ratio and the third ratio all exceed the respective preset ratio standard, the action of evaluating the effect of the internal media content as "high", and the action of checking the change of the interest index in the internal media content after inserting the summary content; the operation of calculating the fourth ratio of the number of comments to the number of views, the fifth ratio of the number of likes to the number of views, and the sixth ratio of the number of shares to the number of views according to the changed interest index, the operation of comparing the first ratio and the fourth ratio, the second ratio and the fifth ratio, the third ratio and the sixth ratio respectively, and the operation of comparing the fourth ratio when comparing each of the above ratios, and if the values of the fifth ratio and the sixth ratio are larger, it can include the action of evaluating the content effectiveness of the summary content as "high".

[0029] In the stage of generating the interior media content of the interior target space, it can further include setting representative keywords based on the text data of the interior media content, determining the title of the interior media content, and creating a thumbnail of the interior media content.

[0030] The step of setting representative keywords can include an operation of identifying keywords having a frequency of occurrence exceeding a standard frequency in the text data as main keywords, an operation of checking the main keywords for an internally related keyword, and an operation of setting a main keyword having the highest frequency of occurrence among the internally related keywords identified as representative keywords.

[0031] The step of determining an internal media content title is an operation of checking the monthly average search volume of the main keywords, an operation of assigning a first weight to the main keywords in proportion to the average search volume of the last three months, an operation of creating a first title candidate by arranging the main keywords in order of the highest first weight, an operation of checking the frequency of occurrence of the main keywords in the text data, an operation of assigning a second weight to the main keywords in proportion to the frequency of occurrence, an operation of creating a second title candidate by arranging the main keywords in order of the second weight, an operation of checking the performance data of each keyword based on the analysis of the internal media content of the user for the last year, an operation of assigning a third weight to the main keywords in proportion to the effect of each keyword, an operation of arranging the main keywords in order of the highest third weight, and an operation of creating a third title candidate by arranging the main keywords in order of the third weight, placing the representative keywords in front of the first title candidate, the second title candidate, and the third title candidate, determining a final first title, a final second title, and a final third title version, and checking the title version having the highest number of views after uploading the final first title version, the final second title version, and the final third title version of the different titles of the internal media content, and by checking the keyword ranking method of the title version having the highest number of views, you can include an operation of suggesting a keyword ranking method when creating a title for the next internal media content.

[0032] The step of creating an indoor media content thumbnail based on a 2D drawing is an operation of confirming the space having the largest area in the indoor target space as a representative space, an operation of selecting a photo as a thumbnail background image inside the representative space, an operation of setting the font size, font color, and font of the representative keywords, and an operation of displaying the set representative keywords above the background image, setting the font size to be greater than a preset reference ratio according to the horizontal and vertical lengths of the background image, setting the font color to be a complementary color of the representative color by extracting the representative color of the background image, and setting the font to be a font having a similarity greater than a preset standard to the indoor style by checking the internal style based on the representative keywords.

[0033] The live indoor content is broadcast to attract indoor customers; and edited content of the live indoor content is suggested. The steps of suggesting the edited content of the live indoor content include checking the real-time chatting speed, the real-time viewing number, the frequency of the positive expression, creating a first time zone-specific portion having a higher real-time chatting speed than a standard speed as a first clip, creating a second time zone-specific portion having a higher real-time viewing number than a standard number as a second clip, the number of the positive expression used can include creating a third time zone-specific portion having a higher frequency than a standard frequency as a third clip, creating the edited content of the live indoor content based on the first clip, the second clip, and the third clip, and suggesting the edited content including a reason for creating each clip.

[0034] The device according to one embodiment can be controlled in combination with hardware by a computer program stored on a medium to perform any one of the above-described methods.

[0035] Effects of Invention

[0036] Embodiments can provide a way to attract indoor customers through internet media.

[0037] Embodiments can provide a method to create indoor media content of an indoor target space and suggest a time to upload the content.

[0038] Embodiments can provide a method to generate summarized content of indoor media content and evaluate the effectiveness of the content.

[0039] Embodiments can provide a method to automatically generate representative keywords, titles, and thumbnails for indoor media content.

[0040] Embodiments can help an interior decorator to automatically create and manage indoor media content containing indoor information using internet media, thereby ensuring competitiveness and improving operational efficiency.

[0041] On the other hand, the effects of embodiments are not limited to the above-mentioned effects, and those skilled in the art can clearly understand other effects not mentioned from the following description. BRIEF DESCRIPTION OF DRAWINGS

[0042] Figure 1 FIG. 1 is a diagram outlining a system configuration according to a diaphragm.

[0043] Figure 2 FIG. 2 is a flowchart for explaining a process of attracting indoor customers through internet media according to a daily embodiment.

[0044] Figure 3 FIG. 3 is a flowchart for explaining a process of creating indoor media content of an indoor target space according to an embodiment.

[0045] Figure 4 FIG. 1 is a flowchart illustrating a process of generating comparison content based on a pre-construction indoor video and a post-construction indoor video according to an embodiment.

[0046] Figure 5 FIG. 2 is a flowchart illustrating a process of suggesting an internal media content upload time according to an embodiment.

[0047] Figure 6 FIG. 3 is a flowchart illustrating a process of creating summary content of internal media content according to an embodiment.

[0048] Figure 7 FIG. 4 is a flowchart illustrating a process of evaluating content effectiveness of internal media content based on an index of interest according to an embodiment.

[0049] Figure 8 FIG. 5 is a flowchart illustrating a process of setting representative keywords based on text data of internal media content according to an embodiment.

[0050] Figure 9 FIG. 6 is a flowchart illustrating a process of determining a title of internal media content according to an embodiment.

[0051] Figure 10 FIG. 7 is a flowchart illustrating a process of creating a thumbnail of internal media content according to an embodiment.

[0052] Figure 11 FIG. 8 is a flowchart illustrating a process of suggesting an edit content of real-time internal content according to an embodiment.

[0053] Figure 12 FIG. 9 is a preliminary schematic diagram of a structure of an apparatus according to an embodiment. DETAILED DESCRIPTION

[0054] Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, the embodiments can be modified in various ways, and the scope of the patent application is not limited or restricted by the embodiments. Any modification, equivalence, or substitution of the embodiments should be understood to be included in the scope of the claims.

[0055] The detailed structure or function description of the embodiments is for illustrative purposes only, and can be changed and implemented in various forms. Therefore, the embodiments are not limited to the specific form of disclosure, and the scope of the specification includes changes, unifications, or substitutions included in the descriptive idea.

[0056] Terms such as "first" or "second" can be used to describe various components, but the interpretation of these terms should be made only to distinguish one component from another. For example, a first component can be named a second component, and likewise, a second component can be named a first component.

[0057] When a component is referred to as "connected" to another component, it should be understood that it can be directly connected to the other component or connected to the other component with another component in between.

[0058] The terms used in the embodiments are only for illustrative purposes and should not be construed as limiting. The singular expression includes the plural expression unless the context clearly indicates otherwise. In this specification, the term "include" or "have" should be understood to mean the presence of features, numbers, steps, actions, components, parts, or combinations thereof described herein, and should not exclude the presence or addition of one or more other features, numbers, steps, actions, components, parts, or combinations thereof.

[0059] Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person of ordinary knowledge in the art to which the embodiments belong. Terms defined in a commonly used dictionary should be interpreted as having a meaning consistent with its meaning in the relevant description, and should not be interpreted in an idealistic or overly formal sense unless specifically defined in this application.

[0060] In addition, when describing the drawings, the same reference signs should be given to the same components regardless of the drawing codes, and the same repeated description should be omitted. When describing the embodiments, if it is judged that a detailed description of the relevant notification technology can unnecessarily obscure the gist of the embodiments, detailed explanation should be omitted.

[0061] The embodiments can be implemented in various types of products, including personal computers, notebook computers, tablet computers, smartphones, televisions, smart home appliances, smart cars, self-service terminals, and wearable devices.

[0062] Figure 1 is a diagram that outlines a system configuration according to a diaphragm.

[0063] Referring to Figure 1 A system according to an embodiment can include a terminal 100 of a user and a device 200, which can communicate with each other through a communication network.

[0064] First, the communication network can be configured regardless of the communication method, such as wired and wireless, and can be implemented in various forms, thereby enabling communication between servers and communication between servers and terminals.

[0065] The user's terminal 100 is a terminal used by an interior decoration company that wants to provide interior construction information including 2D drawings, 3D drawings, construction costs for each space, construction periods for each space, pre-construction videos, and post-interior construction videos, and create interior media content, and can be a desktop computer, a notebook computer, a tablet computer, a smartphone, etc. For example, the user's terminal 100 can be a smartphone, which can be employed in different ways depending on the embodiment.

[0066] The user's terminal 100 can be configured to perform all or part of the computing function, the storage / reference function, the input / output function, and the control function of a general computer, and the user's terminal 100 can be configured to perform wired and wireless communication with the device 200.

[0067] The user's terminal 100 can access a website operated by an individual or an organization that provides services using the device 200, or can install an application developed and distributed by an individual or a group that provides services using the device 200. The user's terminal 100 can be linked to the device 200 through the website or the application.

[0068] The user's terminal 100 can access the device 200 through a web page, an application, etc., which are provided by the device 200.

[0069] The device 200 can be its own server, owned by an individual or an organization that provides services using the device 200, or it can be a cloud server, or it can be a point-to-point (P2P) distributed node set. The device 200 can be configured to perform all or part of the computing function, the storage / reference function, the input / output function, and the control function of a general computer.

[0070] The device 200 can be configured to perform wired and wireless communication with the user's terminal 100, and the device 200 obtains interior construction information for an interior target space from the user's terminal 100, and based on the obtained interior construction information, can generate comparison content for comparison before and after interior construction, and can generate interior media content including the interior construction information and the comparison content.

[0071] The device 200 generates interior media content for an interior target space, uploads it to a social media platform, and can evaluate the effectiveness of the content by checking interest indicators including the number of views, the number of comments, the number of likes, and the number of shares of the content. In this process, the device 200 can help an interior decorator effectively attract customers through internet media.

[0072] The process of attracting an internal customer through an internet medium can be done through a server containing a processor that collects and processes customer information. Services can be provided through web-based or smartphone-based applications, and in some cases, neural networks or machine learning can be used for processing.

[0073] In addition, the device 200 can be in wired or wireless communication with websites including blogs, cafes, social media including Instagram, Facebook, Twitter, YouTube, and web pages including articles, and the device 200 can access the website and obtain information.

[0074] On the other hand, for ease of explanation, Figure 1 and the following description shows only one user's terminal 100, but the number of terminals can vary depending on the embodiment. There is no particular limitation on the number of terminals as long as the processing capacity of the device 200 allows.

[0075] Figure 2 is a flowchart for explaining the process of attracting an indoor customer through an internet medium according to a daily embodiment.

[0076] Referring to Figure 2 , first, in step S201, the device 200 can generate interior media content for the interior target space.

[0077] Specifically, the device 200 can receive interior construction information for the interior target space from the user's terminal 100 and generate interior media content.

[0078] At this time, the interior construction information can include 2D and 3D drawings, pre-construction and post-construction videos, construction costs, and construction periods, etc. The device 200 can generate interior media content that can intuitively express changes in the interior object space based on the interior construction information.

[0079] For example, you can create a video comparing photos or videos before and after the indoor space, or create a graphic highlighting the features and changes of each space. For details on this, see Figure 3 .

[0080] In step S202, the device 200 can upload the interior media content to a social media platform. The social media platform can include, but is not limited to, YouTube, Instagram, Facebook, and TikTok.

Claims

1. A method for attracting interior design customers through internet media, wherein, the method is performed by a device, the method comprises: creating interior media content of an interior target space; uploading the interior media content to a social media platform; checking interest indicators, including the number of views, comments, likes, and shares of the interior media content; and evaluating the content effectiveness of the interior media content according to the above interest indicators.

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