Information Interaction Method, Device, Terminal and Storage Medium

Abstract

An embodiment of the present invention discloses an information interaction method, device, terminal, and medium. The method includes: displaying an interaction component in a multimedia playback interface of target multimedia data; if the interaction component is triggered, displaying an information input interface; the information input interface includes: an information input area and a node selection area, the node selection area includes at least one interaction node option, and one interaction node option corresponds to a playback moment of a playback screen of the target multimedia data; selecting a target interaction node option in the node selection area according to an option selection instruction, and obtaining target interaction information in the information input area; when the playback screen corresponding to the target playback moment of the target interaction node option is displayed, displaying the target interaction information. The embodiments of the present invention can effectively improve the diversity of information interaction methods, thereby enhancing the user viscosity of the multimedia playback client.

Description

Technical Field

[0001] The present invention relates to the field of Internet technologies, specifically to the field of multimedia technologies, and particularly to an information interaction method, an information interaction device, a terminal, and a computer storage medium. Background Art

[0002] With the development of Internet technologies, more and more multimedia playback clients support information interaction functions; such that during the playback of multimedia, users can, through this information interaction function, in the multimedia playback interface, for some relatively wonderful or interesting playback images in the multimedia, publish some interactive information (such as bullet screen information, comment information, etc.) that can express their own thoughts or viewpoints for other users to view. Research shows that current information interaction functions only support users to publish interactive information for the currently displayed playback image, and their information interaction methods are relatively single; based on this, how to enrich the information interaction method to increase the user viscosity of multimedia playback clients has become a research hotspot. Summary of the Invention

[0003] Embodiments of the present invention provide an information interaction method, device, terminal, and computer storage medium, which can effectively increase the diversity of information interaction methods, thereby increasing the user viscosity of multimedia playback clients.

[0004] On the one hand, embodiments of the present invention provide an information interaction method, and the method includes:

[0005] Display an interaction component in the multimedia playback interface of target multimedia data, where the target multimedia data includes multiple playback images;

[0006] If the interaction component is triggered, display an information input interface; the information input interface includes: an information input area and a node selection area, the node selection area includes at least one interaction node option, and one interaction node option corresponds to the playback moment of one playback image of the target multimedia data;

[0007] Select a target interaction node option in the node selection area according to an option selection instruction, and obtain target interaction information in the information input area;

[0008] When the playback image corresponding to the target playback moment of the target interaction node option is displayed, display the target interaction information.

[0009] On the other hand, embodiments of the present invention provide an information interaction device, and the device includes:

[0010] A display unit, configured to display an interaction component in the multimedia playback interface of target multimedia data, where the target multimedia data includes multiple playback images;

[0011] The display unit is further configured to display an information input interface if the interactive component is triggered; the information input interface includes: an information input area and a node selection area, and the node selection area includes at least one interactive node option, and one interactive node option corresponds to a playing moment of a playing screen of the target multimedia data;

[0012] The processing unit is configured to select a target interactive node option in the node selection area according to an option selection instruction, and obtain target interactive information in the information input area;

[0013] The display unit is further configured to display the target interactive information when the playing screen at the target playing moment corresponding to the target interactive node option is displayed.

[0014] In one implementation, a node marking component is further included in the multimedia playing interface, and the playing moment corresponding to any interactive node option in the node selection area refers to: when the node marking component is triggered, the playing moment of the target playing screen in the target multimedia data being played in the multimedia playing interface;

[0015] Any one of the interactive node options includes at least one of the following: the playing moment of the target playing screen, and a screenshot image corresponding to the target playing screen.

[0016] In yet another implementation, the display unit can also be configured to:

[0017] If the node marking component is triggered, display marking information in the multimedia playing interface, and the marking information includes at least one of the following: a marking icon and a marking prompt;

[0018] Wherein, the marking icon is used to mark the playing moment of the target playing screen in the target multimedia data, and the marking prompt is used to prompt success or failure of the marking.

[0019] In yet another implementation, a playing progress bar of the target multimedia data is displayed in the multimedia playing interface, and the marking information includes the marking icon; correspondingly, when the display unit is configured to display the marking information in the multimedia playing interface if the node marking component is triggered, it can specifically be configured to:

[0020] If the node marking component is triggered, display the marking icon at a target position in the playing progress bar of the target multimedia data;

[0021] Wherein, the target position refers to the playing progress position in the playing progress bar for indicating the playing progress of the target playing screen of the target multimedia data.

[0022] In another implementation, the display unit is further configured to:

[0023] In the multimedia playback interface of the target multimedia data, display an entry for playback settings of the target multimedia data;

[0024] If the playback settings entry is triggered, display a function settings interface for the node marking function, where the function settings interface includes: a function button for turning on or off the node marking function;

[0025] If the function button is executed to turn on, update the display state of the function button to the on state;

[0026] Return from the function settings interface to the multimedia playback interface, and display the node marking component in the multimedia playback interface.

[0027] In another implementation, when the display unit is configured to display the function settings interface for the node marking function if the playback settings entry is triggered, it may specifically be configured to:

[0028] If the playback settings entry is triggered, display the playback settings interface of the target multimedia data, where the playback settings interface at least includes an entry for function settings of the node marking function;

[0029] If the function settings entry is triggered, display the function settings interface of the node marking function.

[0030] In another implementation, the multimedia playback interface further includes a sharing entry; correspondingly, the display unit is further configured to:

[0031] If the sharing entry is triggered, switch from the multimedia playback interface to the sharing interface of the social platform; the sharing interface at least includes: a sharing button for sharing the target multimedia data;

[0032] In response to a trigger operation on the sharing button in the sharing interface, switch from the sharing interface to the social interface of the social platform;

[0033] Display a target sharing notification of the target multimedia data in the social interface.

[0034] In another implementation, the triggering moment of the node marking component is earlier than the triggering moment of the sharing entry, and the target sharing notification carries the playback link of the target multimedia data and the playback moment of at least one target playback picture in the target multimedia data; correspondingly, the display unit is further configured to:

[0035] If the target sharing notification is triggered, displaying a link playback interface of the target multimedia data according to the playback link of the target multimedia;

[0036] In the link play interface, at least one marking icon is displayed according to the play time of the at least one target play picture, and one marking icon is used to mark the play time of one target play picture;

[0037] In response to a selection instruction for the at least one mark icon, a target playback screen of the playback moment marked by the selected mark icon is displayed.

[0038] In another embodiment, the triggering time of the interactive component is earlier than the triggering time of the sharing entrance, the target sharing notification also carries the target interaction information; the playback time of the at least one target playback screen includes the target playback time, and the at least one mark icon includes the first mark icon for marking the target playback time; accordingly, the display unit can also be used to:

[0039] If the selected mark icon is the first mark icon, the target interaction information is displayed when the target playback screen at the target playback moment is displayed.

[0040] In still another implementation manner, if the at least one mark icon further includes a second mark icon in addition to the first mark icon, the first mark icon and the second mark icon are displayed distinguishably in the link playback interface.

[0041] In another embodiment, in the link playback interface, after displaying at least one marking icon according to the playback time of the at least one target playback screen, the display unit may further be used to:

[0042] Prompt information is displayed at the display position of the first mark icon; the prompt information is used to prompt that the target mark icon is associated with a piece of interactive information.

[0043] In yet another embodiment, when the display unit is used to display the prompt information at the display position of the first mark icon, it can be specifically used to:

[0044] Detecting the position where the input focus stays in the link playback interface;

[0045] If the stop position is the display position of the first mark icon, prompt information is displayed at the display position of the first mark icon.

[0046] In another aspect, an embodiment of the present invention provides a terminal, the terminal including an input device and an output device, the terminal further including:

[0047] a processor adapted to implement one or more instructions; and,

[0048] A computer storage medium storing one or more instructions, wherein the one or more instructions are suitable for being loaded by the processor and executing the following steps:

[0049] Displaying an interactive component in a multimedia playback interface of target multimedia data, wherein the target multimedia data includes a plurality of playback screens;

[0050] If the interactive component is triggered, an information input interface is displayed; the information input interface includes: an information input area and a node selection area, the node selection area includes at least one interactive node option, and one interactive node option corresponds to the playing time of one playing screen of the target multimedia data;

[0051] Selecting a target interactive node option in the node selection area according to an option selection instruction, and acquiring target interactive information in the information input area;

[0052] When the playback screen of the target playback moment corresponding to the target interaction node option is displayed, the target interaction information is displayed.

[0053] In another aspect, an embodiment of the present invention provides a computer storage medium, wherein the computer storage medium stores one or more instructions, wherein the one or more instructions are suitable for being loaded by a processor and executing the following steps:

[0054] Displaying an interactive component in a multimedia playback interface of target multimedia data, wherein the target multimedia data includes a plurality of playback screens;

[0055] If the interactive component is triggered, an information input interface is displayed; the information input interface includes: an information input area and a node selection area, the node selection area includes at least one interactive node option, and one interactive node option corresponds to the playing time of one playing screen of the target multimedia data;

[0056] Selecting a target interactive node option in the node selection area according to an option selection instruction, and acquiring target interactive information in the information input area;

[0057] When the playback screen of the target playback moment corresponding to the target interaction node option is displayed, the target interaction information is displayed.

[0058] The embodiment of the present invention can display an interactive component that facilitates information interaction for users in the multimedia playback interface of the target multimedia data. If the interactive component is triggered, the information input interface can be displayed; and an information input area and a node selection area including at least one interactive node option are provided in the information input interface, and an interactive node option corresponds to the playback time of a playback screen of the target multimedia data. The user can accurately select the playback screen of interest by selecting the target interactive node option in the node selection area, and publish the corresponding target interactive information for the playback screen in the information input area, thereby triggering the terminal to synchronously display the target interactive information when displaying the playback screen of the target playback moment corresponding to the target interactive node option. It can be seen that the embodiment of the present invention provides users with at least one interactive node option, allowing users to publish interactive information for other playback screens other than the current playback screen, effectively improving the diversity of information interaction methods, thereby improving the user stickiness of the multimedia playback client. BRIEF DESCRIPTION OF THE DRAWINGS

[0059] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the accompanying drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the accompanying drawings described below are some embodiments of the present invention. For ordinary technicians in this field, other accompanying drawings can be obtained based on these accompanying drawings without paying any creative work.

[0060] Figure 1 is a schematic diagram of the architecture of an information interaction system provided by an embodiment of the present invention;

[0061] Figure 2 is a flow chart of an information interaction method provided by an embodiment of the present invention;

[0062] Figure 3a is a schematic diagram of displaying an interactive component provided by an embodiment of the present invention;

[0063] Figure 3b is a schematic diagram of a display information input interface provided by an embodiment of the present invention;

[0064] Figure 3c is a schematic diagram of another display information input interface provided by an embodiment of the present invention;

[0065] Figure 3d is a schematic diagram of selecting a target interactive node option in a node selection area provided by an embodiment of the present invention;

[0066] Figure 3e is a schematic diagram of displaying input information input by a target user in an information input area provided by an embodiment of the present invention;

[0067] Figure 3f is a schematic diagram of displaying interactive prompts provided by an embodiment of the present invention;

[0068] Figure 3g It is a schematic diagram of synchronously displaying target interactive information when displaying a playback picture at a target playback moment, provided by an embodiment of the present invention;

[0069] Figure 3h It is a schematic diagram of jumping from a playback screen at a target playback moment to a playback interface displayed when an interactive component is triggered, provided by an embodiment of the present invention;

[0070] Figure 3i It is a schematic diagram of synchronously displaying target interactive information when displaying a playback interface displayed when an interactive component is triggered, provided by an embodiment of the present invention;

[0071] Figure 4 is a flow chart of an information interaction method provided by another embodiment of the present invention;

[0072] Figure 5a is a schematic diagram of displaying a playback setting entry provided by an embodiment of the present invention;

[0073] Figure 5b is a schematic diagram of a display function setting interface provided by an embodiment of the present invention;

[0074] Figure 5c is a schematic diagram of another display function setting interface provided by an embodiment of the present invention;

[0075] Figure 5d It is a schematic diagram of updating the display state of a function button in a function setting interface to an on state provided by an embodiment of the present invention;

[0076] Figure 5e is a schematic diagram of a display node marking component provided by an embodiment of the present invention;

[0077] Figure 5f is a schematic diagram of displaying marking information provided by an embodiment of the present invention;

[0078] Figure 5g is another schematic diagram of displaying marking information provided by an embodiment of the present invention;

[0079] Figure 5h is a schematic diagram of a display information input interface provided by an embodiment of the present invention;

[0080] Figure 5i is a schematic diagram of displaying at least one platform option in a multimedia playback interface provided by an embodiment of the present invention;

[0081] Figure 5jIt is a schematic diagram provided by an embodiment of the present invention for switching from a multimedia playback interface to a sharing interface of a social platform;

[0082] Figure 5k It is another schematic diagram provided by an embodiment of the present invention for switching from a multimedia playback interface to a sharing interface of a social platform;

[0083] Figure 5l It is a schematic diagram provided by an embodiment of the present invention for displaying a target sharing notification;

[0084] Figure 5m It is a schematic diagram provided by an embodiment of the present invention for displaying a link playback interface;

[0085] Figure 5n It is another schematic diagram provided by an embodiment of the present invention for displaying a link playback interface;

[0086] Figure 5o It is a schematic diagram provided by an embodiment of the present invention for displaying target interaction information;

[0087] Figure 5p It is a schematic diagram provided by an embodiment of the present invention for displaying a prompt message;

[0088] Figure 6 It is a schematic diagram of an application process of an information interaction method provided by an embodiment of the present invention;

[0089] Figure 7 It is a schematic diagram of the structure of an information interaction device provided by an embodiment of the present invention;

[0090] Figure 8 It is a schematic diagram of the structure of a terminal provided by an embodiment of the present invention. Detailed implementation manners

[0091] Next, the technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present invention.

[0092] In the embodiments of the present invention, multimedia refers to the integration of multiple media, which may include various media forms such as text, sound, and images; correspondingly, multimedia data may include data such as music and videos. Among them, videos may include but are not limited to: film and television videos, live videos, short videos, and so on. The so-called film and television video refers to: a video that is pre-shot based on the plot of a play and produced according to the captured images. The so-called live video refers to: a video produced by real-time capturing of live content; here, the live broadcast is an information network publishing method with a two-way communication process that synchronously produces and publishes the development process of an event at the scene as the event occurs. The so-called short video refers to: a video with a short duration spread on new Internet media.

[0093] In order to enable a user to publish interactive information on at least one playback screen of multimedia data during the playback of the multimedia data, an information interaction system is first proposed in an embodiment of the present invention. Among them, the interactive information refers to information used for interactive communication; it may include, but is not limited to: comment information, bullet screens, etc.; the so-called bullet screen refers to information that floats and is displayed during the process of watching a video. Refer to Figure 1 As shown, the information interaction system may at least include: at least one terminal 11 and a media server 12. Among them, the terminal 11 refers to any device with multimedia playback function and human-computer interaction function, and specifically may include, but is not limited to: smart TVs, smartphones, tablets, laptops, desktop computers, and so on; various clients can run on the terminal 11, such as multimedia playback clients (such as video clients, music clients), social clients (such as instant messaging clients, content sharing clients), and so on. Any terminal 11 and the media server 12 can communicate through any communication method, such as mobile communication based on the 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), Worldwide Interoperability for Microwave Access (WiMAX), or computer network communication based on the TCP / IP protocol suite (TCP / IP Protocol Suite, TCP / IP), User Datagram Protocol (UDP) protocol, etc.

[0094] The media server 12 here refers to a data resource (such as a data file) that can provide multimedia data for the terminal 11 and a server that receives and distributes interactive information about the multimedia data. Specifically, it can be an independent physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms, and so on. Among them, cloud computing is a computing model. By distributing computing tasks on a resource ground composed of a large number of computers, various application systems can obtain computing power, storage space, and information services as needed. The network that provides resources can be called the "cloud". The resources in the "cloud" support functions such as being obtained at any time, used on demand, and expanded at any time. That is to say, cloud computing is the product of the development and integration of traditional computer and network technologies such as grid computing, distributed computing, parallel computing, utility computing, network storage technologies, virtualization, and load balance. Big data refers to a data set that cannot be captured, managed, and processed by conventional software tools within a certain time range. It is a massive, high-growth, and diverse information asset that requires a new processing mode to have stronger decision-making power, insight discovery power, and process optimization ability.

[0095] It should be understood that Figure 1 it only exemplarily represents the architecture of the information interaction system involved in the embodiments of the present invention and does not limit the specific architecture of the information interaction system. For example, Figure 1 only 4 terminals are shown in the illustrated information interaction system; however, in other embodiments, the number of terminals included in the information interaction system is not limited to 4. For another example, Figure 1 only the media server is included in the illustrated information interaction system; however, in other embodiments, if the multimedia playback client supports a sharing function that can share multimedia data with other users through other clients (such as social clients), then in addition to the media server, the information interaction system may further include the background servers of other clients, such as the background server of the social client (i.e., the social server), and so on.

[0096] Based on the above information interaction system, an embodiment of the present invention proposes an information interaction solution to enrich the diversity of information interaction methods, thereby enhancing the user viscosity of the multimedia playback client. In a specific implementation, this information interaction solution can be executed by any terminal (subsequently referred to as the target terminal) in the above information interaction system, and its general principle is as follows: During the process of playing multimedia data, the target terminal can select one or more playback screens from the multimedia data. Then, corresponding node interaction options can be generated respectively according to the playback moments of the selected playback screens; and when it is detected that the target user (i.e., the user using the target terminal) has a need to publish target interaction information, these interaction node options are provided to the target user, so that the target user can perform an option selection operation on these interaction node options to bind the target interaction information to the target playback moment corresponding to the target interaction node option selected by the target user. Correspondingly, after the target terminal detects a send instruction for the target interaction information from the target user, it can send the target playback moment and the target interaction information to the media server together, so that the media server binds the target interaction information and the target playback moment. After the binding is successful, the media server can also send the target interaction information and the target playback moment to each terminal (i.e., the target terminal and other terminals except the target terminal) together, so that when each terminal plays multimedia data and displays the playback screen corresponding to the target playback moment, the target interaction information can be synchronously displayed. It should be noted that in the above principle, the node interaction options can also be generated by the target terminal according to the playback moments of the selected playback screens after detecting that the target user has a need to publish target interaction information.

[0097] It can be seen that the information interaction solution proposed in the embodiment of the present invention can achieve: When the user has a need to send interaction information at any time, one or more node interaction options can be provided to the user, so that the user can accurately select the playback moment of the playback screen that the user is interested in by performing a selection operation on these interaction node options, and publish the target interaction information to the selected playback moment. That is, it enables the user to publish interaction information for other playback screens except the current playback screen, effectively enhancing the diversity of information interaction methods, thereby improving the user viscosity of the multimedia playback client.

[0098] Based on the above description, an embodiment of the present invention proposes an information interaction method; this information interaction method can be executed by the target terminal in the above information interaction system, and the target terminal here is any terminal in the information interaction system. Please refer to Figure 2 , this information interaction method may include the following steps S201 - S204:

[0099] S201, display an interaction component in the multimedia playback interface of the target multimedia data.

[0100] Among them, the target multimedia data may include, but is not limited to: music, film and television videos, live videos, short videos, etc.; the target multimedia data may include multiple playback screens, and each playback screen has a corresponding playback time. It should be noted that the playback time of the first playback screen (i.e., the first playback screen) in the target multimedia data can be defaulted to 0 seconds, and the playback times of all other playback screens are relative to the playback time of the first playback screen in the target multimedia data, rather than the system time of the target terminal; that is to say, the playback times of each playback screen mentioned in the embodiments of the present invention are all relative conceptually. For example, when the system time of the target terminal is 12:10, the 100th playback screen in the target multimedia data is played; since there is a 30-second interval between the 100th playback screen and the first playback screen, the playback time of the 100th playback screen is the 31st second, rather than the system time of 12:10. It should also be noted that when the target multimedia data is music, the playback screens it includes can be the screens for displaying each lyric in the music; for the convenience of description, subsequent descriptions will be made by taking the target multimedia data as a video (such as film and television videos, live videos, etc.) as an example.

[0101] During the playback of the target multimedia data, the target terminal can directly display the interaction component 30 in the multimedia playback interface of the target multimedia data. Or, during the playback of the target multimedia data, the target terminal can first display each playback screen of the target multimedia data in the multimedia playback interface in sequence; after detecting a trigger operation (such as a touch operation, a click operation, a press operation, a voice control operation, etc.) by the target user on the multimedia playback interface, then display the interaction component 30 in the multimedia playback interface of the target multimedia data, as Figure 3a shown. It should be noted that Figure 3a only exemplarily represents the display form (such as the display shape, display position, etc.) of the interaction group 30, and does not limit the display form of the interaction component.

[0102] S202, if the interaction component is triggered, then display the information input interface.

[0103] In an embodiment of the present invention, the information input interface may include: an information input area 31 and a node selection area 32. Among them, the node selection area 32 may include at least one interactive node option 321, and one interactive node option 321 may correspond to the playback moment of a playback screen of the target multimedia data. Specifically, any interactive node option 321 may be generated according to the playback moment corresponding to the any interactive node option 321, and / or the screen image of the playback screen corresponding to the playback moment of the any interactive node option 321; that is, any interactive node option 321 may include at least one of the following: the playback moment corresponding to the any interactive node option 321, and the screen image of the playback screen corresponding to the playback moment of the any interactive node option 321. Among them, the screen image may be the playback screen corresponding to the playback moment of the any interactive node option 321; or the screen image may be a screenshot image obtained by taking a screenshot of the playback screen corresponding to the playback moment of the any interactive node option 321. For the convenience of description, unless otherwise specified, the following will be described by taking each interactive node option 321 including: the playback moment corresponding to each interactive node option, and the screenshot image of the playback screen corresponding to the corresponding playback moment as an example.

[0104] In one implementation manner, the playback moment corresponding to any interactive node option 321 in the node selection area 32 may refer to: the playback moment of the wonderful playback screen (or high-energy playback screen) selected from the target multimedia data according to the screen content of each playback screen in the target multimedia data; the high-energy playback screen here refers to: a playback screen that can arouse the resonance of more users, or a playback screen with relatively intense screen content. Correspondingly, any interactive node option 321 in this implementation manner may include at least one of the following: the playback moment of the wonderful playback screen (or high-energy playback screen), and the screenshot image corresponding to the wonderful playback screen (or high-energy playback screen).

[0105] In another implementation manner, the playback moment corresponding to any interactive node option 321 in the node selection area 32 may refer to: the playback moment of the popular playback screen selected from the target multimedia data according to the number of historical interaction information corresponding to each playback screen in the target multimedia data; the popular playback screen here refers to: a playback screen in the target multimedia data whose corresponding number of historical interaction information is greater than the number threshold, and the number threshold may be set according to experience values or business requirements. Correspondingly, any interactive node option 321 in this implementation manner may include at least one of the following: the playback moment of the popular playback screen, and the screenshot image corresponding to the popular playback screen.

[0106] In another embodiment, a node marking component can also be provided for the target user in the multimedia playback interface, enabling the target user to select and mark the playback moment of the target playback screen that they are interested in through this node marking component. Then, in this embodiment, the playback moment corresponding to any interactive node option 321 in the node selection area 32 can refer to: when the node marking component is triggered, the playback moment of the target playback screen in the target multimedia data being played in the multimedia playback interface. For example, when the node marking component is triggered, the 100th frame playback screen (i.e., the target playback screen) in the target multimedia data is being played in the multimedia playback interface, and the playback moment of this 100th frame playback screen is the 31st second, then there is an interactive node option 321 corresponding to the playback moment of the 31st second. Correspondingly, any interactive node option 321 in this embodiment may include at least one of the following: the playback moment of the target playback screen, and the screenshot image corresponding to the target playback screen.

[0107] In the specific implementation process of step S202, when the target user wants to post target interactive information, a corresponding triggering operation (such as a touch operation, a click operation, a press operation, a voice control operation, etc.) can be performed on the interactive component to trigger the target terminal to display an information input interface. Correspondingly, if the target terminal detects that the interactive component is triggered, it can display the above-mentioned information input interface. In a specific implementation, if the target terminal detects that the interactive component is triggered, it can switch from the multimedia playback interface of the target multimedia data to the information input interface to display the information input interface, as Figure 3b shown; in this specific implementation, only the interface content of the information input interface can be displayed on the display screen of the target terminal. In another specific implementation, if the target terminal detects that the interactive component is triggered, it can directly display the information input interface in the upper layer interface of the multimedia playback interface of the target multimedia data, as Figure 3c shown; in this specific implementation, the interface size of the information input interface can be less than or equal to the size of the multimedia playback interface; and when the interface size of the information input interface is less than the size of the multimedia playback interface, in addition to displaying the interface content of the information input interface, the display screen of the target terminal can also display some interface content of the multimedia playback interface (such as the interactive information displayed in the multimedia playback interface, some picture content of the current playback screen being displayed in the multimedia playback interface, etc.).

[0108] It should be noted that Figure 3b and Figure 3cThey are only exemplary display schematic diagrams of the information input interface and do not limit it. Moreover, in practical applications, the playback times corresponding to the respective interactive node options in the node selection area of the information input interface can be the playback times of the same type of playback screen or the playback times of different types of playback screens. The embodiments of the present invention do not limit this. Specifically, when the playback times corresponding to the respective interactive node options in the node selection area are the playback times of the same type of playback screen, the playback times corresponding to the respective interactive node options in the node selection area can all be the playback times of the wonderful playback screens (high-energy playback screens) mentioned above, or all be the playback times of the popular playback screens mentioned above, or all be the playback times of the target playback screens marked by the user through the node marking component. When the playback times corresponding to the respective interactive node options in the node selection area are the playback times of different types of playback screens, there may be a part of the interactive node options in the node selection area whose corresponding playback times are the playback times of the wonderful playback screens (high-energy playback screens) mentioned above, and the corresponding playback times of another part of the interactive node options are the playback times of the target playback screens marked by the user through the node marking component; or, there may be a part of the interactive node options in the node selection area whose corresponding playback times are the playback times of the popular playback screens mentioned above, and the corresponding playback times of another part of the interactive node options are the playback times of the target playback screens marked by the user through the node marking component, and so on.

[0109] S203. Select a target interactive node option in the node selection area according to the option selection instruction, and obtain target interactive information in the information input area.

[0110] In a specific implementation, the target user can select a target interactive node option in the node selection area according to their own needs. Correspondingly, the target terminal can select the target interactive node option (such as the first interactive node option) in the node selection area according to the option selection instruction of the target user, as Figure 3d shown. In addition, the target user can input the target interactive information to be published in the information input area; correspondingly, the target terminal can display the input information input by the target user in real time in the information input area, as Figure 3eAs shown. The terminal can also detect in real time whether there is an information sending instruction from the target user for the input information displayed in the information input area. The information sending instruction may include, but is not limited to: a click or press instruction for the send button in the information input area, a voice control instruction for controlling the target terminal to send information, and so on. If the target terminal detects the information sending instruction, it can obtain the input information displayed in the information input area as the target interaction information; and associate the target interaction information with the target playback time corresponding to the target interaction node option, so that when the playback screen at the target playback time corresponding to the target interaction node option is displayed, the target interaction information can be synchronously displayed.

[0111] Optionally, the target terminal can also send the target interaction information and the target playback time corresponding to the target interaction node option to the media server together, so that the media server binds the target interaction information and the target playback time. After successful binding, the media server can also generate display indication information for the target interaction information according to the target playback time. The display indication information is used to indicate that when the target multimedia data is played to the target playback time, the target interaction information is displayed. Then, the media server can send the target interaction information and the display indication information to each terminal communicating with the media server together, so that each terminal can synchronously display the playback screen and the target interaction information at the target playback time when it detects that the target multimedia data is played to the target playback time during the playback of the target multimedia data.

[0112] S204, when the playback screen at the target playback time corresponding to the target interaction node option is displayed, display the target interaction information.

[0113] In one implementation, after the target terminal obtains the target interaction information and associates the target interaction information with the target playback time, it can return to the multimedia playback interface and display an interaction prompt in the multimedia playback interface, such as Figure 3fAs shown; wherein, the interactive prompt can be used to prompt the target user that the target interactive information has been associated with the target playback moment. In this implementation manner, the target user can manually input a screen playback instruction for the playback screen at the target playback moment; so that the target terminal can, according to the screen playback instruction, jump from the current playback screen (i.e., the playback interface displayed when the interactive component is triggered) to the playback screen corresponding to the target playback moment in the multimedia playback interface, and synchronously display the target interactive information. Among them, the screen playback instruction can be a gesture sliding instruction for the target user to slide left or right at any position in the multimedia playback interface; or, if the multimedia playback interface includes a playback progress axis of the target multimedia data, the screen playback instruction can be an instruction for the target user to control the playback progress axis; or, if there is a quick button for jumping to the playback screen at the target playback moment in the multimedia interface, the screen playback instruction can be a click or press instruction for the quick button, etc.

[0114] In another implementation manner, after the target terminal obtains the target interactive information and associates the target interactive information with the target playback moment, it can also return to the multimedia playback interface and directly display the playback screen at the target playback moment in the multimedia playback interface, and synchronously display the target interactive information, as Figure 3g shown. In this implementation manner, after the target terminal displays the playback screen at the target playback moment and the target interactive information, it can continue to play other playback screens in the target multimedia data that are after the playback screen at the target playback moment. Or, the target terminal can also provide a screen return button on the playback screen at the target playback moment; after detecting a trigger operation by the target user on the screen return button, the target terminal can directly jump from the playback screen corresponding to the target playback moment to the playback interface displayed when the interactive component is triggered, as Figure 3h shown; and continue to play other playback screens in the target multimedia data that are after the playback screen displayed when the interactive component is triggered.

[0115] It should be noted that the target playback time corresponding to the above-mentioned target interaction node option may be earlier than the playback time of the playback screen displayed when the interaction component is triggered, may be later than the playback time of the playback screen displayed when the interaction component is triggered, or may be the same as the playback time of the playback screen displayed when the interaction component is triggered. The embodiments of the present invention do not limit this. Among them, when the target playback time is earlier than the playback time of the playback screen displayed when the interaction component is triggered, it can be known from the relevant descriptions of the above steps S201-S204 that the embodiments of the present invention can realize that after the target user plays a part or all of the playback screens of the target multimedia data, the target playback time of the playback screen of interest can be directly reviewed and selected through the interaction node option to accurately send the target interaction information, without the target user spending a lot of time to perform multiple repeated time positioning operations to find the target playback time; it can effectively reduce the user operation cost and time cost, improve the diversity of information interaction methods and the convenience of information interaction, thereby enhancing user stickiness. When the target playback time is later than the playback time of the playback screen displayed when the interaction component is triggered, it can be known from the relevant descriptions of the above steps S201-S204 that the embodiments of the present invention can realize that the target user can send the interaction information in advance for the target playback time of interest without waiting for the arrival of the target playback time; it can effectively improve the diversity of information interaction methods and the convenience of information interaction, thereby enhancing user stickiness.

[0116] It should also be noted that if the target user only inputs the target interaction information in the information input area and does not select the target interaction node option in the node selection area to select the target playback time; then after the target terminal detects the information sending instruction, it can associate the obtained target interaction information with the current playback time (that is, the playback time of the playback screen displayed when the interaction component is triggered), so as to realize the synchronous display of the playback screen of the current playback time and the target interaction information sent by the target user in the multimedia playback interface, as Figure 3i shown.

[0117] In an embodiment of the present invention, an interactive component facilitating user information interaction can be displayed in the multimedia playback interface of target multimedia data. If the interactive component is triggered, an information input interface can be displayed; and an information input area and a node selection area including at least one interactive node option are provided in the information input interface. One interactive node option corresponds to the playback moment of a playback screen of the target multimedia data. This enables the user to accurately select the playback screen they are interested in by selecting the target interactive node option in the node selection area, and post corresponding target interactive information for this playback screen in the information input area, thereby triggering the terminal to synchronously display the target interactive information when displaying the playback screen corresponding to the target playback moment of the target interactive node option. It can be seen that in the embodiment of the present invention, by providing at least one interactive node option for the user, the user can post interactive information for other playback screens except the current playback screen, effectively enhancing the diversity of information interaction methods, and thus improving the user viscosity of the multimedia playback client.

[0118] Based on the relevant descriptions of the above method embodiments, an embodiment of the present invention further provides a flowchart of another information interaction method; this information interaction method can be executed by the target terminal in the above-mentioned information interaction system, and the target terminal here is any terminal in the information interaction system. In the embodiment of the present invention, it is mainly described by taking an example where a node marking component is included in the multimedia playback interface, and the playback moment corresponding to any interactive node option in the node selection area refers to: when the node marking component is triggered, the playback moment of the target playback screen in the target multimedia data being played in the multimedia playback interface. It should be understood that when the playback moments corresponding to the respective interactive node options in the node selection area refer to the playback moments of the wonderful playback screens (high-energy playback screens) or popular playback screens in the target multimedia data mentioned in the above-mentioned embodiments of the present invention, the implementation manners of the relevant steps involved can refer to the relevant descriptions of the embodiments of the present invention.

[0119] Please refer to Figure 4 , this information interaction method may include the following steps S401 - S409:

[0120] S401, in the multimedia playback interface of the target multimedia data, display the playback setting entry of the target multimedia data.

[0121] In a specific implementation, the target terminal can directly display the playback setting entry 51 of the target multimedia data in the multimedia playback interface of the target multimedia data. In another specific implementation, during the playback of the target multimedia data, the target terminal can first sequentially display each playback screen of the target multimedia data; after detecting a trigger operation (such as a touch operation, a click operation, a press operation, a voice control operation, etc.) by the target user on the multimedia playback interface, the playback setting entry 51 of the target multimedia data is then displayed in the multimedia playback interface of the target multimedia data, such as Figure 5a as shown. It should be noted that Figure 5a merely exemplarily represents the display form (such as the display shape, the display position, etc.) of the playback setting entry of the target multimedia data, and does not limit the display form of this playback setting entry.

[0122] S402, if the playback setting entry is triggered, then display the function setting interface of the node marking function.

[0123] In a specific implementation, the target user can perform a corresponding trigger operation (such as a click operation, a press operation, etc.) on this playback setting entry; correspondingly, if the target terminal detects that the playback setting entry is triggered, it can display the function setting interface of the node marking function. Among them, this function setting interface can include: a function button 52 for turning on or off the node marking function. In practical applications, the interface size of the function setting interface can be less than or equal to the interface size of the multimedia playback interface, and the transparency of the function setting interface can be set according to business requirements or empirical values. For the convenience of explanation, in the following, it is assumed that the interface size of the function setting interface is less than the interface size of the multimedia playback interface as an example for explanation.

[0124] In one embodiment of step S402, if the playback setting entry is triggered, the target terminal can directly display the function setting interface of the node marking function, such as Figure 5b as shown. In another embodiment of step S402, if the playback setting entry is triggered, the target terminal can first display the playback setting interface of the target multimedia data; this playback setting interface at least includes the function setting entry 53 of the node marking function, and the transparency of the playback setting interface can be set according to actual business requirements, and it can be set to 0%, 20%, etc. If this function setting entry 53 is triggered, the function setting interface of the node marking function can be displayed, such as Figure 5c as shown. It should be noted that Figure 5b and Figure 5c merely exemplarily represent the display method and the display form of the function setting interface, and do not limit it; for example, in other embodiments, in the case of directly displaying the function setting interface as shown in Figure 5b , in addition to including the function setting button, the function setting interface can also include Figure 5cMultiple buttons in the shown playback settings interface, such as a cache button for caching target multimedia data, a favorite button for favoriting target multimedia data, and so on.

[0125] S403, if the function button is executed to be turned on, update the display state of the function button to the on state.

[0126] S404, return from the function settings interface to the multimedia playback interface, and display the node marking component in the multimedia playback interface.

[0127] In steps S403 - S404, after the target terminal displays the function settings interface for the node marking function through step S402, the target user can perform an operation to turn on the function button to turn on the node marking function. Correspondingly, if the target terminal detects that the function button 52 in the function settings interface is executed to be turned on, it can update the display state of the function button to the on state, as Figure 5d shown. Then, the target terminal can directly and automatically return from the function settings interface to the multimedia playback interface, or it can also return from the function settings interface to the multimedia playback interface after detecting an interface return operation of the target user to the multimedia playback interface (such as an operation of clicking the interface return button, an operation of clicking on the blank area of the terminal screen other than the function settings interface, an operation of closing the function settings interface, etc.). And display the node marking component 54 in the multimedia playback interface, as Figure 5e shown.

[0128] After displaying the node marking component 54, the target user can, during the playback of the target multimedia data, perform a corresponding triggering operation on the node marking component 54 to mark the playback moment of the target playback screen that the user is interested in. Correspondingly, during the playback of the target multimedia data, if the target terminal detects that the node marking component is triggered, it can record the playback moment of the target playback screen of the target multimedia data being played in the multimedia playback interface when the node marking component is triggered. Optionally, the target terminal can also take a screenshot of the target playback screen being played when the node marking component is triggered, and record the screenshot image obtained, so as to subsequently generate an interactive node option based on the recorded playback moment and screenshot image. Further, if the node marking component is triggered, the target terminal can also display marking information in the multimedia playback interface through step S405 to intuitively inform the target user that the playback moment that the target user wants to mark has been successfully recorded.

[0129] S405, if the node marking component is triggered, display marking information in the multimedia playback interface.

[0130] In the implementation of the present invention, the marking information may include at least one of the following: a marking icon and a marking prompt. Among them, the marking icon can be used to mark the playing moment of the target playing screen in the target multimedia data, and the marking prompt is used to prompt the success or failure of the marking; for the convenience of description, hereinafter, the example where the marking information includes a marking icon and a marking prompt will be used for illustration. In a specific implementation, the specific implementation manner of step S405 may at least include the following two types:

[0131] In one implementation manner, if the node marking component is triggered, the target terminal can directly display the marking icon in the icon display area of the multimedia playing interface; the marking icon can be a thumbnail of the corresponding picture of the target playing screen, or an icon composed of the playing moment of the target playing screen and a time icon, and so on. Moreover, the target terminal can also display the marking prompt at any position in the multimedia playing interface. Taking the icon display area being located on the left side of the multimedia playing interface and the marking icon being the thumbnail of the corresponding picture of the target playing screen as an example, the schematic diagram of the target terminal displaying the marking icon 55 and the marking prompt 56 in the multimedia playing interface can be seen Figure 5f as shown

[0132] In another implementation manner, a playing progress bar of the target multimedia data is displayed in the multimedia playing interface; then if the node marking component is triggered, the target terminal can display the marking icon at the target position in the playing progress bar of the target multimedia data. Among them, the target position refers to the playing progress position in the playing progress bar that indicates the playing progress of the target playing screen of the target multimedia data; the marking icon can be an icon in the shape of a geometric figure such as a small dot icon or a five-pointed star icon, or an icon in other shapes such as a bubble icon or a small flag icon. Moreover, the target terminal can also display the marking prompt at any position in the multimedia playing interface. Taking the marking icon being a small dot icon as an example, the schematic diagram of the target terminal displaying the marking icon 55 and the marking prompt 56 in the multimedia playing interface can be seen Figure 5g as shown

[0133] It should be noted that the target user can perform multiple triggering operations on the node marking component according to their own needs; correspondingly, each time the target terminal detects that the node marking component is triggered, it will record the playing moment of the target playing screen played when the node marking component is triggered and the corresponding screenshot image, and can display the corresponding marking information. Such as Figure 5f or Figure 5gAs shown, when the target terminal displays the playback screen at 29 minutes and 40 seconds in the multimedia playback interface and detects that the node marking component is triggered, the playback moment of 29 minutes and 40 seconds and the corresponding screenshot image can be recorded at this time, and the corresponding marking information is displayed. Then, the remaining playback screens in the target multimedia data can be continued to be played; when the playback screen at 35 minutes and 03 seconds is displayed in the multimedia playback interface and the node marking component is detected to be triggered again, the target terminal can record the playback moment of 35 minutes and 03 seconds and the corresponding screenshot image again, and display the corresponding marking information, and so on.

[0134] S406, display an interactive component in the multimedia playback interface of the target multimedia data.

[0135] It should be noted that the specific implementation manner of step S406 can refer to step S201 in the above-mentioned invention embodiment, which will not be elaborated here; moreover, the execution of step S406 and the foregoing steps S401 - S405 has no sequential order. That is, steps S401 - S405 can be executed first, and then step S406; or step S406 can be executed first, and then steps S401 - S405; or steps S401 - S405 and step S406 can be executed simultaneously.

[0136] S407, if the interactive component is triggered, display an information input interface.

[0137] After the target user marks at least one playback moment using the node marking component, the target user can continue to watch the remaining playback screens of the target multimedia data. When the target user wants to publish the target interactive information, the target user can perform a corresponding triggering operation on the interactive component in the multimedia playback interface to trigger the target terminal to display the information input interface, as Figure 5h shown. Among them, the information input interface includes: an information input area 57 and a node selection area 58; the node selection area 58 includes at least one interactive node option 581, and one interactive node option 581 corresponds to the playback moment of a playback screen of the target multimedia data. And referring to Figure 5h shown, each interactive node option 581 can include: the playback moment of the target playback screen marked by the target user using the node marking component, and the screenshot image corresponding to the target playback screen.

[0138] S408, select a target interactive node option in the node selection area according to the option selection instruction, and obtain the target interactive information in the information input area.

[0139] S409, when the playback screen at the playback moment corresponding to the target interactive node option is displayed, display the target interactive information.

[0140] It should be noted that for the specific implementation manners of steps S408 - S409, reference may be made to steps S203 - S204 in the above - mentioned invention embodiments, which will not be elaborated here.

[0141] Optionally, the target terminal may also provide a sharing entry for the target user in the multimedia playback interface, so that the target user can share the relevant information of the target multimedia data with other users by performing a triggering operation on the sharing entry. Correspondingly, if the sharing entry is triggered, the target terminal can switch from the multimedia playback interface to the sharing interface of the social platform; the sharing interface at least includes: a sharing button for sharing the target multimedia data. Among them, the social platform may include, but is not limited to: social clients such as instant messaging clients, content sharing clients, etc.; or an information flow display platform provided by the social client, such as the Moments provided by the WeChat client, the QQ Space provided by the QQ client, etc.

[0142] In a specific implementation, if the sharing entry is triggered, the target terminal can directly switch from the multimedia playback interface to the sharing interface of the system - default social platform. Or, if the sharing entry is triggered, the target terminal can first display at least one platform option 59 in the multimedia playback interface, as Figure 5i shown; then, according to the selection instruction of the target user for at least one platform option 59, switch from the multimedia playback interface to the sharing interface of the social platform corresponding to the selected platform option. Specifically, if the social platform corresponding to the selected platform option is a social client, the target terminal can first switch from the multimedia playback interface to the user selection interface of the social client, and the user selection interface may include user identifiers of at least one user (such as user names, network nicknames, social accounts, etc.). Then the target terminal can detect the user selection instruction of the target user for the user selection interface, and can display a sharing interface containing the user identifier of the selected sharing user according to the user selection instruction of the target user for the user selection interface, as Figure 5j shown. If the social platform corresponding to the selected platform option is an information flow display platform provided by the social client, the target terminal can directly switch from the multimedia playback interface to the sharing interface corresponding to the information flow display platform, as Figure 5k shown.

[0143] Then, the target terminal can respond to the triggering operation on the sharing button in the sharing interface and switch from the sharing interface to the social interface of the social platform. Among them, if the social platform is a social client, the social interface can be the conversation interface between the target user and the sharing user; if the social platform is an information flow display platform, the social interface can be the information display interface of the information flow display platform (such as the Moments interface).

[0144] Specifically, the target terminal can respond to a trigger operation on the sharing button in the sharing interface, and send a sharing request carrying the media information of the target multimedia data to the media server, so as to request the media server to generate a target sharing notification according to the media information of the target multimedia data, and send the target sharing notification to the social platform within the target terminal and the social platform used by the sharing user through the social server. Among them, the media information of the target multimedia data can at least include: the user identifier of the target user sharing the target multimedia data, the media identifier of the target multimedia data (such as the media name), the storage address of the media file, and so on. Optionally, if the target user performs the trigger operation on the sharing entry after using the node marking component to mark at least one playing moment, the media information of the target multimedia data can also include at least one playing moment marked by the target user. Further, if before the target user performs the trigger operation on the sharing entry, the target user also selects a target playing moment from the marked at least one playing moment and sends target interaction information for the target playing moment, the media information of the target multimedia data can also include the target playing moment selected by the user and the corresponding target interaction information. It should be noted that the embodiments of the present invention only exemplarily list the content included in the media information of the target multimedia data, and are not exhaustive.

[0145] After the target terminal receives the target sharing notification sent by the social server through the social platform, it can switch from the sharing interface to the social interface of the social platform and display the target sharing notification of the target multimedia data in the social interface; taking the social interface as the conversation interface as an example, the schematic diagram of displaying the target sharing notification can be seen Figure 5l as shown. It should be noted that in other embodiments, after the target terminal receives the target sharing notification sent by the social server through the social platform, it can also directly display a successful sharing prompt in the sharing interface to prompt the target user that the target multimedia data has been successfully shared with the sharing user; instead of performing the step of switching from the sharing interface to the social interface of the social platform. In this implementation manner, the target terminal can display the target sharing notification of the target multimedia data in the social interface after detecting the operation of the target user manually opening the social interface of the social platform. Similarly, after the social server sends the target sharing notification to the social platform used by the sharing user, the terminal device used by the sharing user can also prompt the sharing user to receive the target sharing notification, and display the target sharing notification of the target multimedia data in the social interface after detecting that the sharing user opens the social interface.

[0146] In practical applications, both the sharing user and the target user can view the playback moments marked by the target user by performing a triggering operation on the target sharing notification in the social interface displayed on their respective terminals. Since the product presentations brought to the sharing user and the target user after they perform the triggering operation on the target sharing notification are the same, the following mainly takes the target user's performance of the triggering operation on the target sharing notification as an example to elaborate on the specific implementation manner of how the target terminal displays the playback moments marked by the target user; for the specific implementation manner of how the terminal device used by the sharing user displays the playback moments marked by the target user after the sharing user performs the triggering operation on the target sharing notification, reference can be made to the relevant descriptions in the embodiments of the present invention.

[0147] Specifically, if the triggering moment of the node marking component is earlier than the triggering moment of the sharing entry, that is, the target user performs the triggering operation on the sharing entry after using the node marking component to mark at least one playback moment; then the target sharing notification may carry the playback link of the target multimedia data and the playback moments of at least one target playback screen in the target multimedia data. The playback link may include at least one of the following: a mini-program link, an H5 (5th generation HTML) web page link, etc.; the mini-program link here refers to a link that can enter the multimedia playback mini-program running in the social client and play the target multimedia data in the multimedia playback mini-program. Then, if the target sharing notification is triggered, the target terminal may display the link playback interface of the target multimedia data according to the playback link of the target multimedia; and in the link playback interface, at least one marking icon is displayed according to the playback moments of at least one target playback screen, and one marking icon is used to mark the playback moment of one target playback screen. The marking icons displayed in the link playback interface may include, but are not limited to: the thumbnail of the corresponding target playback screen, or an icon composed of the playback moment of the target playback screen and a time icon, an icon in a geometric shape, or an icon in other shapes. The specific implementation manner of displaying at least one marking icon in the link playback interface can be referred to the specific implementation manner of displaying the marking image in the multimedia playback interface mentioned in step S405 above, and will not be elaborated here.

[0148] After at least one marker icon is displayed, the target user can also trigger the target terminal to perform a screen switch by clicking on each marker icon. Correspondingly, the target terminal can also respond to a selection instruction for at least one marker icon and display a target playback screen at the playback moment marked by the selected marker icon. For the convenience of explanation, hereinafter, it will be described by taking the marker icons being displayed on the playback progress axis of the target multimedia data in the linked playback interface and the marker icons being small dot icons as an example. It should be noted that when the target terminal displays the linked playback interface, the placement direction of the target terminal (such as horizontal or vertical) can be considered; if the placement direction of the target terminal is horizontal, the linked playback interface can be displayed in full-screen playback mode. If the placement direction of the target terminal is vertical, the linked playback interface can be displayed in a non-full-screen playback mode, such as Figure 5m as shown; in this case, after receiving a full-screen playback instruction (such as a trigger instruction for a full-screen playback button), the terminal can switch from the non-full-screen playback mode to the full-screen playback mode and display the linked playback interface in the full-screen playback mode, such as Figure 5n as shown. It should be noted that Figure 5m - Figure 5n merely exemplarily shows a display schematic diagram of the linked playback interface and does not limit it.

[0149] Furthermore, if the trigger moment of the interactive component is earlier than the trigger moment of the sharing entry, that is, the target user marks at least one playback moment using the node marking component and then performs a trigger operation on the sharing entry after posting target interactive information for the target playback moment among the at least one playback moment; then the target sharing notification also carries the target interactive information. Correspondingly, the playback moment of at least one target playback screen can include the target playback moment, and at least one marker icon can include a first marker icon for marking the target playback moment. Then, if the selected marker icon is the first marker icon, when displaying the target playback screen at the target playback moment, the target terminal can also display the target interactive information, such as Figure 5o as shown. Optionally, if at least one marker icon further includes a second marker icon other than the first marker icon, the first marker icon and the second marker image can be differently displayed in the linked playback interface; the different display here can include: displaying the first marker icon and the second marker icon using different display parameters (such as color, shape, etc.). For example Figure 5m - Figure 5o as shown, the first marker icon can be displayed in black, and the second marker icon can be displayed in gray. By differently displaying the first marker icon and the second marker icon, the difference between the first marker icon with target interactive information and the second marker icon without target interactive information can be more intuitively reflected, enabling the user to quickly identify the first marker icon.

[0150] Optionally, in the link playback interface, after displaying at least one mark icon according to the playback time of at least one target playback screen, in order to intuitively prompt the user that the playback time corresponding to the first mark icon has the target interactive information, the target terminal may also display prompt information at the display position of the first mark icon; the prompt information may be used to prompt that the target mark icon is associated with a piece of interactive information. Specifically, the prompt information may be displayed in the form of a pop-up window, bubble, etc.; for ease of explanation, the following description will be taken as an example of displaying the prompt information in the form of a bubble. In one embodiment, the prompt information may be directly displayed at the display position of the first mark icon, such as Figure 5p As shown. In another embodiment, considering that there are multiple first mark icons, if the prompt information corresponding to each first mark icon is directly displayed, it may result in too much prompt information corresponding to each first mark icon, thereby occupying more display area of ​​the link playback interface and affecting the user's perception. Based on this, the target terminal can also first detect the stop position of the input focus (such as a mouse) in the link playback interface; if the stop position is the display position of the first mark icon, the prompt information can be displayed at the display position of the first mark icon.

[0151] It should also be noted that, when the playback time of at least one target playback screen includes the target playback time, that is, when the target sharing notification carries the target interactive information, the target terminal can also directly locate and display the playback screen and target interactive information of the target playback time in the link playback interface according to the target playback time after displaying the link playback interface of the target multimedia data; that is, in this case, after the target user performs a trigger operation on the target sharing notification, the playback screen and target interactive information of the target playback time can be directly seen in the link playback interface. In addition, after the target terminal displays the link playback interface through the above steps, the target user can also publish interactive information for the playback time corresponding to each mark icon in the link playback interface.

[0152] It should be understood that in actual applications, the target terminal can also receive other sharing notifications shared by other sharing terminals, and display the other sharing notifications. In addition, the target user can also perform a trigger operation on the other sharing notifications to view at least one playback moment marked by the user of the other sharing terminal through the node marking component. Correspondingly, when other sharing notifications are triggered, the target terminal can also display the corresponding link playback interface according to the playback link carried by other sharing notifications, and display at least one marking icon in the link playback interface according to at least one playback moment carried by other sharing notifications, and execute subsequent related steps. Its specific implementation method can refer to the relevant steps after the target sharing notification mentioned above is triggered, which will not be repeated here.

[0153] In an embodiment of the present invention, a node marking component can be displayed in the multimedia playback interface of target multimedia data, so that the user can mark the playback moments of at least one playback screen that the user is interested in through the node marking component. After the user marks at least one target playback moment using the node marking component, when the target terminal detects that the user has a need to publish interactive information, corresponding node interaction options can be displayed respectively according to the marked target playback moments by the user, so that the user can accurately select the playback screen that the user is interested in by selecting the target interaction node option in the node selection area, and publish corresponding target interactive information in the information input area for the playback screen, thereby triggering the terminal to synchronously display the target interactive information when displaying the playback screen corresponding to the target playback moment of the target interaction node option; this can reduce the pain point that the user must send target interactive information when the playback screen of interest is displayed, and can effectively improve the diversity of information interaction methods. Moreover, the embodiment of the present invention also supports the user to share the marked target playback moments and the sent target interactive information with other users, which can further improve the diversity of information interaction methods, thereby increasing the user stickiness of the multimedia playback client.

[0154] Based on the relevant descriptions of the above embodiments, taking the target multimedia data as a movie or TV video and the target interactive information as bullet comments as an example, and combined with Figure 6 the flowchart shown below to further elaborate on the specific application process of the above-mentioned information interaction method:

[0155] In a specific application, user A can open a target video on a video app (application) to start watching; correspondingly, the target terminal can respond to the viewing instruction of user A for the target video and play the target video in the video playback interface (i.e., the multimedia playback interface). During the playback of the target video, user A can first enable the bullet comment marking function (i.e., the node marking function mentioned above), so that the target terminal displays a node marking component in the video playback interface. The specific implementation manner for user A to enable the bullet comment marking function can refer to the relevant descriptions of steps S401 - S403 in the above-mentioned invention embodiment, which will not be elaborated here.

[0156] When user A sees a playback screen of interest (such as playback screen a), the user can use the node marking component to mark the playback moment of this wonderful playback screen. At this time, the target terminal can record the playback moment of this playback screen a and the corresponding screenshot image, and display a corresponding small dot icon (i.e., the marking icon) on the playback time axis of the target video. The specific display schematic diagram can refer to that mentioned in the previous embodiment Figure 5gAs shown. Additionally, the target terminal can also send the recorded playback time and the screenshot image to the media server for storage. User A continues to watch the target video. If User A sees a new interesting playback screen (such as playback screen b) again, User A can use the node marking component to mark the playback time of this playback screen b again. At this time, the target terminal needs to record the playback time of this playback interface b and the corresponding screenshot image again, and display corresponding small dot icons on the playback timeline of the target video, and so on.

[0157] After User A finishes watching the target video, User A can click on the interaction component in the video playback interface to edit the barrage; at this time, the target terminal can display an information input interface, and display one or more interactive node options generated according to the previously recorded playback time and the corresponding screenshot image in the node selection area of the information input interface, as mentioned in the foregoing embodiments Figure 5h As shown. User A can select a target interactive node option according to the playback time that User A wants to send, so as to send the barrage to the target playback time corresponding to the target interactive node option. If User A does not select a target interactive node option, the barrage input by User A can be sent to the playback time of the current playback screen.

[0158] After User A sends the barrage, User A can click on the sharing component in the video playback interface to trigger the target terminal to display platform options of at least one social platform, as mentioned in the foregoing embodiments Figure 5i As shown. Then, User A can select a social platform from the at least one platform option to trigger the target terminal to display the sharing interface of the selected social platform, and click the sharing button in the sharing interface to implement video sharing. At this time, the target terminal can send a sharing request to the media server to request the media server to generate a target sharing notification about the target video. The sharing notification can carry information such as the playback link of the target video, at least one playback time marked by User A, and the barrage at the target playback time. Then, the media server can send the sharing notification to the social platforms in the target terminal of User A and the social platforms in the terminal device of User B through the social server.

[0159] After User B receives the target sharing notification in the social platform, User B can click on the target sharing notification to open the playback link. At this time, the terminal device of User B can display the link playback interface of the target video according to the playback link of the target video; and in the link playback interface, display at least one marking icon according to the playback time of at least one target playback screen. Optionally, the terminal device of User B can automatically position the playback to the playback screen at the target playback time when User A sent the barrage and display the barrage.

[0160] In an embodiment of the present invention, a node marking component can be displayed in the multimedia playback interface of target multimedia data, so that a user can mark the playback moments of at least one playback screen of interest through the node marking component. After the user marks at least one target playback moment using the node marking component, when the target terminal has a need to publish interactive information, the target terminal can respectively display corresponding node interaction options according to the marked target playback moments, so that the user can accurately select the playback screen of interest by selecting the target interaction node option in the node selection area, and publish corresponding target interactive information in the information input area for the playback screen, thereby triggering the terminal to synchronously display the target interactive information when displaying the playback screen at the target playback moment corresponding to the target interaction node option; this can reduce the pain point that the user must send target interactive information when the playback screen of interest is displayed, and can effectively improve the diversity of information interaction methods. Moreover, the embodiment of the present invention also supports the user to share the marked target playback moments and the sent target interactive information with other users, which can further improve the diversity of information interaction methods, thereby increasing the user viscosity of the multimedia playback client.

[0161] Based on the description of the above embodiment of the information interaction method, an embodiment of the present invention also discloses an information interaction device, and the information interaction device can be a computer program (including program code) running in the above-mentioned target terminal. This information interaction device can execute Figure 2 or Figure 4 the method shown. Please refer to Figure 7 , the information interaction device can run the following units:

[0162] A display unit 701, configured to display an interaction component in the multimedia playback interface of target multimedia data, where the target multimedia data includes multiple playback screens;

[0163] The display unit 701 is further configured to display an information input interface if the interaction component is triggered; the information input interface includes: an information input area and a node selection area, and the node selection area includes at least one interaction node option, and one interaction node option corresponds to the playback moment of one playback screen of the target multimedia data;

[0164] A processing unit 702, configured to select a target interaction node option in the node selection area according to an option selection instruction, and obtain target interactive information in the information input area;

[0165] The display unit 701 is further configured to display the target interactive information when the playback screen at the target playback moment corresponding to the target interaction node option is displayed.

[0166] In one embodiment, the multimedia playback interface further includes a node marking component. The playback moment corresponding to any interactive node option in the node selection area refers to: when the node marking component is triggered, the playback moment of the target playback screen in the target multimedia data being played on the multimedia playback interface;

[0167] Any of the interactive node options includes at least one of the following: the playback moment of the target playback screen, and the screenshot image corresponding to the target playback screen.

[0168] In another embodiment, the display unit 701 can also be used for:

[0169] If the node marking component is triggered, mark information is displayed on the multimedia playback interface. The mark information includes at least one of the following: a mark icon and a mark prompt;

[0170] Among them, the mark icon is used to mark the playback moment of the target playback screen in the target multimedia data, and the mark prompt is used to prompt whether the marking is successful or failed.

[0171] In another embodiment, a playback progress bar of the target multimedia data is displayed on the multimedia playback interface, and the mark information includes the mark icon. Correspondingly, when the display unit 701 is used to display mark information on the multimedia playback interface if the node marking component is triggered, it can specifically be used for:

[0172] If the node marking component is triggered, the mark icon is displayed at a target position on the playback progress bar of the target multimedia data;

[0173] Among them, the target position refers to the playback progress position on the playback progress bar for indicating the target playback screen of the target multimedia data.

[0174] In another embodiment, the display unit 701 can also be used for:

[0175] Display a playback setting entry of the target multimedia data on the multimedia playback interface of the target multimedia data;

[0176] If the playback setting entry is triggered, a function setting interface for the node marking function is displayed. The function setting interface includes: a function button for enabling or disabling the node marking function;

[0177] If the function button is executed to perform an enabling operation, the display state of the function button is updated to the enabled state;

[0178] Return from the function setting interface to the multimedia playback interface, and display the node marking component in the multimedia playback interface.

[0179] In another implementation, when the display unit 701 is used to display the function setting interface of the node marking function if the playback setting entry is triggered, it can specifically be used for:

[0180] If the playback setting entry is triggered, display the playback setting interface of the target multimedia data, and the playback setting interface at least includes a function setting entry for the node marking function;

[0181] If the function setting entry is triggered, display the function setting interface of the node marking function.

[0182] In another implementation, the multimedia playback interface further includes a sharing entry; correspondingly, the display unit 701 can also be used for:

[0183] If the sharing entry is triggered, switch from the multimedia playback interface to the sharing interface of the social platform; the sharing interface at least includes: a sharing button for sharing the target multimedia data;

[0184] In response to a trigger operation on the sharing button in the sharing interface, switch from the sharing interface to the social interface of the social platform;

[0185] Display the target sharing notification of the target multimedia data in the social interface.

[0186] In another implementation, the triggering moment of the node marking component is earlier than the triggering moment of the sharing entry, and the target sharing notification carries the playback link of the target multimedia data and the playback moment of at least one target playback picture in the target multimedia data; correspondingly, the display unit 701 can also be used for:

[0187] If the target sharing notification is triggered, display the link playback interface of the target multimedia data according to the playback link of the target multimedia;

[0188] In the link playback interface, display at least one marking icon according to the playback moment of the at least one target playback picture, and one marking icon is used to mark the playback moment of one target playback picture;

[0189] In response to a selection instruction for the at least one marking icon, display the target playback picture at the playback moment marked by the selected marking icon.

[0190] In another implementation, the triggering moment of the interactive component is earlier than the triggering moment of the sharing entry, and the target sharing notification further carries the target interaction information; the playing moments of the at least one target playing screen include the target playing moment, and the at least one marking icon includes the first marking icon for marking the target playing moment; correspondingly, the display unit 701 may further be configured to:

[0191] If the selected marking icon is the first marking icon, when displaying the target playing screen at the target playing moment, display the target interaction information.

[0192] In another implementation, if the at least one marking icon further includes a second marking icon other than the first marking icon, the first marking icon and the second marking icon are differently displayed in the linked playing interface.

[0193] In another implementation, in the linked playing interface, after displaying at least one marking icon according to the playing moments of the at least one target playing screen, the display unit 701 may further be configured to:

[0194] Display a prompt message at the display position of the first marking icon; the prompt message is used to prompt that the target marking icon is associated with an interaction information.

[0195] In another implementation, when the display unit 701 is configured to display a prompt message at the display position of the first marking icon, it may specifically be configured to:

[0196] Detect the staying position of the input focus in the linked playing interface;

[0197] If the staying position is the display position of the first marking icon, display a prompt message at the display position of the first marking icon.

[0198] According to an embodiment of the present invention, Figure 2 or Figure 4 Each step involved in the method shown may be executed by each unit in the Figure 7 information interaction device shown. For example, Figure 2 Steps S201 - S202 and step S204 shown in Figure 7 may be executed by the display unit 701 shown in Figure 7 , and step S203 may be executed by the processing unit 702 shown in Figure 4 . Again, for example, Figure 7 Steps S401 - S407 and step S409 shown in Figure 7executed by the processing unit 702 shown in, etc.

[0199] According to another embodiment of the present invention, Figure 7 Each unit in the information interaction device shown can be separately or all combined into one or several other units to form, or a certain one (or some) of the units can be further split into multiple smaller units in terms of function to form, which can achieve the same operation without affecting the realization of the technical effects of the embodiments of the present invention. The above units are divided based on logical functions. In practical applications, the function of one unit can also be realized by multiple units, or the functions of multiple units can be realized by one unit. In other embodiments of the present invention, based on the information interaction device, other units can also be included. In practical applications, these functions can also be assisted by other units and can be realized by the cooperation of multiple units.

[0200] According to another embodiment of the present invention, it can be achieved by running a computer program (including program code) capable of executing the respective steps involved in the corresponding method shown in Figure 2 or Figure 4 on a general computing device such as a computer including processing elements and storage elements such as a central processing unit (CPU), a random access storage medium (RAM), a read-only storage medium (ROM), etc., to construct an information interaction device as shown in Figure 7 and to implement the information interaction method of the embodiments of the present invention. The computer program can be recorded on, for example, a computer-readable recording medium, loaded into the above computing device through the computer-readable recording medium, and run therein.

[0201] In the multimedia playback interface of the target multimedia data in the embodiments of the present invention, an interaction component convenient for users to perform information interaction can be displayed. If the interaction component is triggered, an information input interface can be displayed; and an information input area and a node selection area including at least one interaction node option are provided in the information input interface. One interaction node option corresponds to the playback moment of a playback screen of the target multimedia data. So that the user can accurately select the playback screen they are interested in by selecting the target interaction node option in the node selection area, and publish the corresponding target interaction information in the information input area for this playback screen, thereby triggering the terminal to synchronously display the target interaction information when displaying the playback screen corresponding to the target playback moment of the target interaction node option. It can be seen that the embodiments of the present invention provide at least one interaction node option for users, enabling users to publish interaction information for other playback screens except the current playback screen, effectively enhancing the diversity of information interaction methods, and thus improving the user viscosity of the multimedia playback client.

[0202] Based on the descriptions of the above method embodiments and apparatus embodiments, embodiments of the present invention further provide a terminal. Please refer to Figure 8 , the terminal at least includes a processor 801, an input device 802, an output device 803, and a computer storage medium 804. Among them, the processor 801, the input device 802, the output device 803, and the computer storage medium 804 in the terminal can be connected through a bus or other means.

[0203] The computer storage medium 804 can be stored in the memory of the terminal. The computer storage medium 804 is used to store a computer program. The computer program includes program instructions. The processor 801 is used to execute the program instructions stored in the computer storage medium 804. The processor 801 (or CPU (Central Processing Unit, central processor)) is the computing core and control core of the terminal, which is suitable for implementing one or more instructions, specifically suitable for loading and executing one or more instructions to implement the corresponding method flow or corresponding function; in one embodiment, the processor 801 described in the embodiments of the present invention can be used for a series of information interaction processing, specifically including:

[0204] Display an interaction component in the multimedia playback interface of the target multimedia data, where the target multimedia data includes multiple playback screens;

[0205] If the interaction component is triggered, display an information input interface; the information input interface includes: an information input area and a node selection area. The node selection area includes at least one interaction node option, and one interaction node option corresponds to the playback moment of one playback screen of the target multimedia data;

[0206] Select a target interaction node option in the node selection area according to an option selection instruction, and obtain target interaction information in the information input area;

[0207] When the playback screen at the target playback moment corresponding to the target interaction node option is displayed, display the target interaction information, and so on.

[0208] In one implementation manner, the processor 801 can also be used to execute:

[0209] If the node marking component is triggered, display marking information in the multimedia playback interface. The marking information includes at least one of the following: a marking icon and a marking prompt; where the marking icon is used to mark the playback moment of the target playback screen in the target multimedia data, and the marking prompt is used to prompt successful or failed marking.

[0210] In yet another implementation manner, the processor 801 can also be used to execute:

[0211] In the multimedia playback interface of the target multimedia data, display an entry for playback settings of the target multimedia data; if the entry for playback settings is triggered, display a function settings interface for the node marking function, and the function settings interface includes: a function button for turning on or off the node marking function; if the function button is executed to turn on, update the display state of the function button to the on state; return from the function settings interface to the multimedia playback interface, and display the node marking component in the multimedia playback interface.

[0212] In another implementation, when the entry for playback settings is triggered and the function settings interface for the node marking function is displayed, the processor 801 can be used to execute:

[0213] If the entry for playback settings is triggered, display a playback settings interface for the target multimedia data, and the playback settings interface at least includes an entry for function settings of the node marking function; if the entry for function settings is triggered, display the function settings interface for the node marking function.

[0214] In another implementation, the multimedia playback interface further includes a sharing entry; correspondingly, the processor 801 can be used to execute:

[0215] If the sharing entry is triggered, switch from the multimedia playback interface to the sharing interface of the social platform; the sharing interface at least includes: a sharing button for sharing the target multimedia data; in response to a trigger operation on the sharing button in the sharing interface, switch from the sharing interface to the social interface of the social platform; display a target sharing notification of the target multimedia data in the social interface.

[0216] In another implementation, the trigger moment of the node marking component is earlier than the trigger moment of the sharing entry, and the target sharing notification carries a playback link of the target multimedia data and the playback moment of at least one target playback picture in the target multimedia data; correspondingly, the processor 801 can be used to execute:

[0217] If the target sharing notification is triggered, display a link playback interface of the target multimedia data according to the playback link of the target multimedia; in the link playback interface, display at least one marking icon according to the playback moment of the at least one target playback picture, and one marking icon is used to mark the playback moment of one target playback picture; in response to a selection instruction for the at least one marking icon, display the target playback picture at the playback moment marked by the selected marking icon.

[0218] In another implementation, the triggering moment of the interactive component is earlier than that of the sharing entry, and the target sharing notification further carries the target interaction information; the playing moments of the at least one target playing screen include the target playing moment, and the at least one marking icon includes a first marking icon for marking the target playing moment; correspondingly, the processor 801 can be used to execute:

[0219] If the selected marking icon is the first marking icon, then when displaying the target playing screen at the target playing moment, display the target interaction information.

[0220] In another implementation, if the at least one marking icon further includes a second marking icon other than the first marking icon, the first marking icon and the second marking icon are differently displayed in the linked playing interface.

[0221] In another implementation, after displaying at least one marking icon according to the playing moments of the at least one target playing screen in the linked playing interface, the processor 801 can be used to execute:

[0222] Display a prompt message at the display position of the first marking icon; the prompt message is used to prompt that the target marking icon is associated with an interaction information.

[0223] In another implementation, when displaying the prompt message at the display position of the first marking icon, the processor 801 can be used to execute:

[0224] Detect the staying position of the input focus in the linked playing interface; if the staying position is the display position of the first marking icon, then display the prompt message at the display position of the first marking icon.

[0225] An embodiment of the present invention further provides a computer storage medium (Memory). The computer storage medium is a memory device in the terminal for storing programs and data. It can be understood that the computer storage medium here can include both the built-in storage medium in the terminal and, of course, the extended storage medium supported by the terminal. The computer storage medium provides a storage space, and this storage space stores the operating system of the terminal. And, one or more instructions suitable for being loaded and executed by the processor 801 are stored in this storage space. These instructions can be one or more computer programs (including program codes). It should be noted that the computer storage medium here can be a high-speed RAM memory, or a non-volatile memory, such as at least one disk memory; optionally, it can also be at least one computer storage medium located far from the aforementioned processor.

[0226] In one embodiment, one or more instructions stored in a computer storage medium may be loaded and executed by a processor 801 to implement the corresponding steps of the method in the above-described embodiment of the information interaction method; specifically, one or more instructions in the computer storage medium are loaded and executed by the processor 801 to perform the following steps:

[0227] Display an interaction component in the multimedia playback interface of the target multimedia data, where the target multimedia data includes multiple playback screens;

[0228] If the interaction component is triggered, display an information input interface; the information input interface includes: an information input area and a node selection area, and the node selection area includes at least one interaction node option, and one interaction node option corresponds to the playback moment of one playback screen of the target multimedia data;

[0229] Select a target interaction node option in the node selection area according to an option selection instruction, and obtain target interaction information in the information input area;

[0230] When the playback screen at the target playback moment corresponding to the target interaction node option is displayed, display the target interaction information.

[0231] In one implementation manner, the multimedia playback interface further includes a node marking component, and the playback moment corresponding to any interaction node option in the node selection area refers to: when the node marking component is triggered, the playback moment of the target playback screen in the target multimedia data being played in the multimedia playback interface; any interaction node option includes at least one of the following: the playback moment of the target playback screen, and the screenshot image corresponding to the target playback screen.

[0232] In yet another implementation manner, the one or more instructions may also be loaded and specifically executed by the processor 801:

[0233] If the node marking component is triggered, display marking information in the multimedia playback interface, where the marking information includes at least one of the following: a marking icon and a marking prompt; wherein, the marking icon is used to mark the playback moment of the target playback screen in the target multimedia data, and the marking prompt is used to prompt success or failure of the marking.

[0234] In yet another implementation manner, a playback progress bar of the target multimedia data is displayed in the multimedia playback interface, and the marking information includes the marking icon; correspondingly, when if the node marking component is triggered, and marking information is displayed in the multimedia playback interface, the one or more instructions are loaded and specifically executed by the processor 801:

[0235] If the node marking component is triggered, the marking icon is displayed at a target position in the playback progress axis of the target multimedia data; wherein, the target position refers to the playback progress position in the playback progress axis for indicating the playback progress of the target playback screen of the target multimedia data.

[0236] In another implementation, the one or more instructions may also be loaded and specifically executed by the processor 801:

[0237] In the multimedia playback interface of the target multimedia data, a playback setting entry of the target multimedia data is displayed; if the playback setting entry is triggered, a function setting interface for the node marking function is displayed, and the function setting interface includes: a function button for turning on or off the node marking function; if the function button is executed to perform an on operation, the display state of the function button is updated to the on state; returning from the function setting interface to the multimedia playback interface, and the node marking component is displayed in the multimedia playback interface.

[0238] In another implementation, when the playback setting entry is triggered and the function setting interface for the node marking function is displayed, the one or more instructions are loaded and specifically executed by the processor 801:

[0239] If the playback setting entry is triggered, a playback setting interface of the target multimedia data is displayed, and the playback setting interface at least includes a function setting entry for the node marking function; if the function setting entry is triggered, the function setting interface for the node marking function is displayed.

[0240] In another implementation, the multimedia playback interface further includes a sharing entry; correspondingly, the one or more instructions may also be loaded and specifically executed by the processor 801:

[0241] If the sharing entry is triggered, the interface is switched from the multimedia playback interface to the sharing interface of the social platform; the sharing interface at least includes: a sharing button for sharing the target multimedia data; in response to a trigger operation on the sharing button in the sharing interface, the interface is switched from the sharing interface to the social interface of the social platform; a target sharing notification of the target multimedia data is displayed in the social interface.

[0242] In another implementation, the triggering moment of the node marking component is earlier than the triggering moment of the sharing entry, and the target sharing notification carries the playback link of the target multimedia data and the playback moment of at least one target playback screen in the target multimedia data; correspondingly, the one or more instructions may also be loaded and specifically executed by the processor 801:

[0243] If the target sharing notification is triggered, a link playback interface for the target multimedia data is displayed according to the playback link of the target multimedia; in the link playback interface, at least one marker icon is displayed according to the playback time of the at least one target playback screen, and one marker icon is used to mark the playback time of one target playback screen; in response to a selection instruction for the at least one marker icon, the target playback screen at the playback time marked by the selected marker icon is displayed.

[0244] In another implementation manner, the triggering time of the interaction component is earlier than the triggering time of the sharing entry, and the target sharing notification further carries the target interaction information; the playback time of the at least one target playback screen includes the target playback time, and the at least one marker icon includes the first marker icon for marking the target playback time; correspondingly, the one or more instructions can also be loaded and specifically executed by the processor 801:

[0245] If the selected marker icon is the first marker icon, the target interaction information is displayed when the target playback screen at the target playback time is displayed.

[0246] In another implementation manner, if the at least one marker icon further includes a second marker icon other than the first marker icon, the first marker icon and the second marker icon are displayed differently in the link playback interface.

[0247] In another implementation manner, after at least one marker icon is displayed according to the playback time of the at least one target playback screen in the link playback interface, the one or more instructions can also be loaded and specifically executed by the processor 801:

[0248] Prompt information is displayed at the display position of the first marker icon; the prompt information is used to prompt that the target marker icon is associated with an interaction information.

[0249] In another implementation manner, when the prompt information is displayed at the display position of the first marker icon, the one or more instructions are loaded and specifically executed by the processor 801:

[0250] Detect the staying position of the input focus in the link playback interface; if the staying position is the display position of the first marker icon, the prompt information is displayed at the display position of the first marker icon.

[0251] In an embodiment of the present invention, an interactive component facilitating user information interaction can be displayed in a multimedia playback interface of target multimedia data. If the interactive component is triggered, an information input interface can be displayed; and an information input area and a node selection area including at least one interactive node option are provided in the information input interface. One interactive node option corresponds to the playback moment of a playback screen of the target multimedia data. This enables the user to accurately select the playback screen they are interested in by selecting the target interactive node option in the node selection area, and post corresponding target interactive information for this playback screen in the information input area, thereby triggering the terminal to synchronously display the target interactive information when displaying the playback screen corresponding to the target playback moment of the target interactive node option. It can be seen that in the embodiment of the present invention, by providing at least one interactive node option for the user, the user can post interactive information for other playback screens except the current playback screen, effectively enhancing the diversity of information interaction methods, and thus improving the user viscosity of the multimedia playback client.

[0252] It should be noted that, according to one aspect of the present application, a computer program product or a computer program is further provided. The computer program product or the computer program includes computer instructions, and the computer instructions are stored in a computer-readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the methods provided in various optional manners in the information interaction method embodiments as described above Figure 2 or Figure 4 shown.

[0253] Moreover, it should be understood that the above-disclosed are only the preferred embodiments of the present invention, and of course, the scope of the rights of the present invention cannot be limited thereby. Therefore, equivalent changes made according to the claims of the present invention still fall within the scope covered by the present invention.

Claims

1. An information interaction method, characterized in that Including: Displaying an interaction component and a node marking component in a multimedia playback interface of target multimedia data, where the target multimedia data includes multiple playback screens; If the node marking component is triggered, a marking icon is displayed in the multimedia playback interface, and the marking icon is used to mark the playback moment of a target playback screen in the target multimedia data; the target playback screen refers to: the playback screen displayed in the multimedia playback interface when the node marking component is triggered; If the interaction component is triggered, an information input interface is displayed; The information input interface includes: an information input area and a node selection area, the node selection area includes at least one interaction node option, one interaction node option corresponds to the playback moment of one playback screen of the target multimedia data, and among the at least one interaction node option, there is an interaction node option whose corresponding playback moment is the playback moment of the target playback screen marked by the node marking component; Selecting a target interaction node option in the node selection area according to an option selection instruction, and obtaining target interaction information in the information input area; When the playback screen at the target playback moment corresponding to the target interaction node option is displayed, the target interaction information is displayed.

2. The method according to claim 1, characterized in that, Any one of the interaction node options includes at least one of the following: the playback moment of the corresponding playback screen, and the screenshot image corresponding to the corresponding playback screen.

3. The method according to claim 2, characterized in that, The method further includes: If the node marking component is triggered, a marking prompt is displayed in the multimedia playback interface; Wherein, the marking prompt is used to prompt success or failure of marking.

4. The method according to any one of claims 1 to 3, characterized in that, A playback progress bar of the target multimedia data is displayed in the multimedia playback interface, and if the node marking component is triggered, displaying the marking icon in the multimedia playback interface includes: If the node marking component is triggered, the marking icon is displayed at a target position in the playback progress bar of the target multimedia data; Wherein, the target position refers to the playback progress position in the playback progress bar for indicating the target playback screen of the target multimedia data.

5. The method according to claim 2, characterized in that, The method further includes: Displaying an entry for playback settings of the target multimedia data in the multimedia playback interface of the target multimedia data; If the playback settings entry is triggered, a function settings interface for the node marking function is displayed, and the function settings interface includes: a function button for turning on or off the node marking function; If the function button is executed to perform an on operation, the display state of the function button is updated to the on state; Returning from the function settings interface to the multimedia playback interface, and displaying the node marking component in the multimedia playback interface.

6. The method according to claim 5, wherein The if the playback settings entry is triggered, displaying the function settings interface for the node marking function includes: If the playback settings entry is triggered, a playback settings interface of the target multimedia data is displayed, and the playback settings interface at least includes an entry for the function settings of the node marking function; If the function settings entry is triggered, the function settings interface for the node marking function is displayed.

7. The method according to claim 2, characterized in that, The multimedia playback interface further includes a sharing entry, and the method further includes: If the sharing entry is triggered, switch from the multimedia playback interface to the sharing interface of the social platform; the sharing interface at least includes: a sharing button for sharing the target multimedia data; In response to a trigger operation on the sharing button in the sharing interface, switch from the sharing interface to the social interface of the social platform; Display a target sharing notification of the target multimedia data in the social interface.

8. The method according to claim 7, wherein The triggering moment of the node marking component is earlier than the triggering moment of the sharing entry, and the target sharing notification carries the playback link of the target multimedia data and the playback moment of at least one target playback picture in the target multimedia data; the method further includes: If the target sharing notification is triggered, display a link playback interface of the target multimedia data according to the playback link of the target multimedia data; In the link playback interface, display at least one marking icon according to the playback moment of the at least one target playback picture, and one marking icon is used to mark the playback moment of one target playback picture; In response to a selection instruction for the at least one marking icon, display the target playback picture at the playback moment marked by the selected marking icon.

9. The method according to claim 8, characterized in that, The triggering moment of the interaction component is earlier than the triggering moment of the sharing entry, and the target sharing notification further carries the target interaction information; the playback moment of the at least one target playback picture includes the target playback moment, and the at least one marking icon includes a first marking icon for marking the target playback moment; the method further includes: If the selected marking icon is the first marking icon, display the target interaction information when displaying the target playback picture at the target playback moment.

10. The method according to claim 9, wherein If the at least one marking icon further includes a second marking icon other than the first marking icon, the first marking icon and the second marking icon are differently displayed in the link playback interface.

11. The method according to claim 9, characterized in that After displaying at least one marking icon according to the playback moment of the at least one target playback picture in the link playback interface, it further includes: Display a prompt message at the display position of the first marking icon; the prompt message is used to prompt that the first marking icon is associated with an interaction message.

12. The method according to claim 11, wherein Displaying a prompt message at the display position of the first marking icon includes: Detect the staying position of the input focus in the link playback interface; If the staying position is the display position of the first marking icon, display a prompt message at the display position of the first marking icon.

13. An information interaction device, characterized in that, Includes: A display unit, configured to display an interaction component and a node marking component in a multimedia playback interface of target multimedia data, where the target multimedia data includes a plurality of playback pictures; The display unit is further configured to, if the node marking component is triggered, display a marking icon in the multimedia playback interface, where the marking icon is used to mark the playback moment of the target playback picture in the target multimedia data; the target playback picture refers to the playback picture displayed in the multimedia playback interface when the node marking component is triggered. If the interaction component is triggered, an information input interface is displayed. The information input interface includes: an information input area and a node selection area. The node selection area includes at least one interaction node option. One interaction node option corresponds to the playback moment of a playback picture of the target multimedia data. Among the at least one interaction node option, there is an interaction node option whose corresponding playback moment is the playback moment of the target playback picture marked by the node marking component. The processing unit is configured to select a target interaction node option in the node selection area according to an option selection instruction, and obtain target interaction information in the information input area. The display unit is further configured to display the target interaction information when the playback picture at the target playback moment corresponding to the target interaction node option is displayed.

14. A terminal, comprising an input device and an output device, characterized in that, It further includes: a processor adapted to implement one or more instructions; and a computer storage medium storing one or more instructions, where the one or more instructions are adapted to be loaded and executed by the processor to perform the information interaction method according to any one of claims 1-12.

15. A computer storage medium, characterized in that, The computer storage medium stores one or more instructions, where the one or more instructions are adapted to be loaded and executed by the processor to perform the information interaction method according to any one of claims 1-12.

16. A computer program product, characterized in that, The computer program product includes computer instructions, and when the computer instructions are executed by the processor, the information interaction method according to any one of claims 1-12 is implemented.

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