Investment strategy data push method and device

Abstract

The embodiment of the present application provides an investment strategy data push method and device, which can be used in the field of financial technology. The method includes: sending the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for the financial user to view, and storing the historical simulated investment behavior data of each service provider user on the simulated trading platform for the financial user to review; generating corresponding investment strategy data based on the investment operation data of at least one service provider user on the simulated trading platform subscribed by the financial user, and pushing the investment strategy data to the financial user. The present application can effectively improve the applicability and reliability of the pushed content of financial investment strategies, meet the personalized needs of financial users, and effectively improve the timeliness and intelligence of the investment strategy data push process.

Description

Technical Field

[0001] The present application relates to the field of data processing technology, in particular to the field of financial technology, and specifically to a method and device for pushing investment strategy data. Background Art

[0002] In order to provide effective investment strategies to financial investment users or users with investment intentions, banks and other financial institutions usually provide financial investment data push services to authorized users.

[0003] Currently, the existing method of pushing investment strategy data is usually as follows: users subscribe to investment strategy data for a specific financial product or full market information from a financial institution, etc.; the financial institution then sends the subscribed financial product data or full market information to the user's user terminal device, allowing the user to view the financial product data or full market information from the user terminal device. However, since users cannot obtain the source of the investment strategy when subscribing to the investment strategy data, nor can they access the historical investment return data from the source, users may easily regret their subscription after subscribing, and their investment return requirements may not be met. In addition, existing investment strategy data is usually generated based on a fixed logic and cannot differentiate between different investment strategy data for users to choose from. As a result, the push content is unreliable and cannot be adapted to the user's personalized needs.

[0004] Therefore, the existing investment strategy data push methods have problems such as poor applicability and reliability of pushed content, low intelligence level of the push process and inability to meet users' personalized needs. Summary of the Invention

[0005] In response to the problems in the existing technology, the present application provides an investment strategy data push method and device, which can effectively improve the applicability and reliability of financial investment strategy push content, so that financial users can choose to subscribe to simulated investment strategy data provided by at least one service provider according to their own requirements, which can effectively meet the personalized needs of financial users and effectively improve the timeliness and intelligence of the investment strategy data push process.

[0006] To solve the above technical problems, this application provides the following technical solutions:

[0007] In a first aspect, the present application provides a method for pushing investment strategy data, comprising:

[0008] Sending the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for viewing by the financial user, and storing the historical simulated investment behavior data of each service provider user on the simulated trading platform for viewing by the financial user;

[0009] Based on the investment operation data of the user provided by at least one of the services subscribed by the financial user on the simulated trading platform, corresponding investment strategy data is generated, and the investment strategy data is pushed to the financial user.

[0010] Furthermore, the sending of income data corresponding to the simulated investment behavior data of each service providing user on the simulated trading platform to a preset display unit for viewing by the financial user includes:

[0011] Receive simulated investment behavior data of each service provider's users operating on the simulated trading platform;

[0012] Generate income data corresponding to the simulated investment behavior data of each service providing user based on a preset income calculation method;

[0013] Sorting the revenue data corresponding to each of the service providing users according to a preset sorting rule to form a revenue ranking list;

[0014] The revenue ranking list is sent to a preset display unit for display.

[0015] Furthermore, the storing of the historical simulated investment behavior data of each service providing user on the simulated trading platform for the financial user to review includes:

[0016] Dividing the entire amount of simulated investment behavior data of each service provider user on the simulated trading platform according to a preset confidentiality period into: historical simulated investment behavior data before the confidentiality period and target simulated investment behavior data within the confidentiality period;

[0017] The historical simulated investment behavior data is stored in a preset blockchain for the financial user to view in the blockchain.

[0018] Furthermore, before generating corresponding investment strategy data based on the investment operation data of the user on the simulated trading platform based on at least one of the services subscribed by the financial user and pushing the investment strategy data to the financial user, the method further includes:

[0019] Receive investment strategy subscription requests from financial users;

[0020] generating an investment strategy subscription service for the financial user based on the investment strategy subscription request, wherein the investment strategy subscription service includes simulated investment behavior data of at least one service-providing user operated on the simulated trading platform specified in the investment strategy subscription request;

[0021] Correspondingly, generating corresponding investment strategy data based on the investment operation data of the at least one service provider subscribed by the financial user on the simulated trading platform, and pushing the investment strategy data to the financial user, includes:

[0022] Periodically obtaining, at a push frequency corresponding to the investment strategy subscription service, simulated investment behavior data of at least one service-providing user specified by the investment strategy subscription service operating on the simulated trading platform;

[0023] Generate corresponding investment strategy data based on simulated investment behavior data of a user operating on the simulated trading platform according to at least one of the service-providing services specified by the investment strategy subscription service, wherein the investment strategy data includes target simulated investment behavior data in the simulated investment behavior data and / or income data corresponding to the target simulated investment behavior data;

[0024] The investment strategy data is pushed and sent to the financial user.

[0025] Furthermore, it also includes:

[0026] Sending the investment strategy subscription requirement data corresponding to each of the service providing users to the display unit for viewing by the financial user;

[0027] Correspondingly, generating the investment strategy subscription service for the financial user based on the investment strategy subscription request includes:

[0028] Acquire the investment policy subscription requirement data corresponding to at least one of the service providing users specified in the investment policy subscription request;

[0029] According to the investment strategy subscription requirement data, service registration is performed for the investment strategy subscription request and a subscription fee is deducted from the account of the financial user who issued the investment strategy subscription request, so as to generate an investment strategy subscription service for the financial user.

[0030] Furthermore, it also includes:

[0031] After deducting the subscription fee from the account of the financial user who issued the investment strategy subscription request, obtaining the corresponding subscription amount;

[0032] determining a service amount corresponding to the subscription amount based on the fee requirements specified in the investment strategy subscription requirement data;

[0033] A service fee increase process is performed on the account of the service provider user service specified in the investment strategy subscription request according to the service amount.

[0034] Furthermore, it also includes:

[0035] Receiving a service provision user registration request sent by a user;

[0036] Based on the preset service providing user registration request data, the registration fee is deducted from the account of the user corresponding to the service providing user registration request, and the user is registered as a service providing user.

[0037] In a second aspect, the present application provides an investment strategy data push device, comprising:

[0038] a review module for transmitting the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for viewing by the financial user, and storing the historical simulated investment behavior data of each service provider user on the simulated trading platform for viewing by the financial user;

[0039] A subscription module is used to generate corresponding investment strategy data based on the investment operation data of the user on the simulated trading platform based on at least one of the services subscribed by the financial user, and push the investment strategy data to the financial user.

[0040] In a third aspect, the present application provides an electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the investment strategy data push method when executing the program.

[0041] In a fourth aspect, the present application provides a computer-readable storage medium having a computer program stored thereon, which implements the investment strategy data push method when executed by a processor.

[0042] As can be seen from the above technical solution, the present application provides an investment strategy data push method and device, which includes: sending the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for viewing by the financial user, and storing the historical simulated investment behavior data of each service provider user on the simulated trading platform for viewing by the financial user;

[0043] Based on the investment operation data of at least one service provider subscribed by the financial user on the simulated trading platform, corresponding investment strategy data is generated, and the investment strategy data is pushed to the financial user. By providing the service provider with a simulated trading platform to perform simulated investment operations, a platform can be provided for the service provider to demonstrate the profitability of its own simulated investment operations without using real transaction data, thereby effectively improving the user experience of the service provider; by sending the profit data corresponding to the investment operation behavior data of each service provider on the simulated trading platform to a preset display unit for the financial user to view, the financial user who has the need to subscribe to the investment strategy can intuitively and effectively view the profit result data of the simulated investment behavior of each service provider, so that the financial user Users can subscribe to investment strategy data that meets their personalized needs according to their own requirements; by storing the investment operation behavior data of each service provider on the simulated trading platform for the financial users to view, the financial users can view the historical investment operation behavior data of the service providers they are interested in in real time, providing a more accurate and reliable data basis for the users to decide to subscribe to the investment strategy data of a certain service provider, thereby effectively improving the applicability and reliability of the financial investment strategy push content, and further improving the personalized needs of financial users; by sending the investment operation behavior data of at least one service provider subscribed by the financial user on the simulated trading platform to the financial users, the timeliness and intelligence of the investment strategy data push process can be effectively improved, so as to further improve the user experience of financial users. BRIEF DESCRIPTION OF THE DRAWINGS

[0044] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without any creative work.

[0045] Figure 1 It is a schematic diagram of the interaction between the investment strategy data push device and the user terminal device in the embodiment of the present application.

[0046] Figure 2 This is a first flow chart of the investment strategy data push method in the embodiment of the present application.

[0047] Figure 3 This is a second flow chart of the investment strategy data push method in the embodiment of the present application.

[0048] Figure 4This is a third flow chart of the investment strategy data push method in the embodiment of the present application.

[0049] Figure 5 This is a fourth flow chart of the investment strategy data push method in the embodiment of the present application.

[0050] Figure 6 This is a fifth flow chart of the investment strategy data push method in the embodiment of the present application.

[0051] Figure 7 This is the sixth flow chart of the investment strategy data push method in the embodiment of the present application.

[0052] Figure 8 This is the seventh flow chart of the investment strategy data push method in the embodiment of the present application.

[0053] Figure 9 It is a structural diagram of the investment strategy data push device in an embodiment of the present application.

[0054] Figure 10 This is a schematic diagram of the logical interactions of various devices in the investment strategy recommendation system in the application example of this application.

[0055] Figure 11 It is a schematic diagram of the processing flow of the simulated transaction and performance display device in the application example of this application.

[0056] Figure 12 This is a schematic diagram of the processing flow of the investment behavior details query device in the application example of this application.

[0057] Figure 13 It is a schematic diagram of the processing flow of the investment service ordering device in the application example of this application.

[0058] Figure 14 It is a schematic diagram of the processing flow of the investment behavior recommendation sending device in the application example of this application.

[0059] Figure 15 It is a schematic structural diagram of an electronic device in an embodiment of the present application. DETAILED DESCRIPTION

[0060] To make the purpose, technical solutions, and advantages of the embodiments of this application more clear, the technical solutions in the embodiments of this application will be clearly and completely described below in conjunction with the drawings in the embodiments of this application. Obviously, the described embodiments are part of the embodiments of this application, not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by ordinary technicians in this field without making creative efforts are within the scope of protection of this application.

[0061] It should be noted that the investment strategy data push method and device disclosed in this application can be used in the field of financial technology, and can also be used in any field other than the field of financial technology. The application field of the investment strategy data push method and device disclosed in this application is not limited.

[0062] In view of the problems existing in the existing investment strategy data push methods such as poor applicability and reliability of pushed content, low intelligence level of the push process and inability to meet the personalized needs of users, an embodiment of the present application provides an investment strategy data push method, which sends the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for financial users to view, and stores the historical simulated investment behavior data of each service provider user on the simulated trading platform for the financial users to review; generates corresponding investment strategy data based on the investment operation data of at least one service provider user on the simulated trading platform subscribed by the financial user, and pushes the investment strategy data to the financial user; by providing the service provider user with a simulated trading platform to perform simulated investment operations, it is possible to provide the service provider user with a platform to demonstrate the profitability of its own simulated investment operations without using real transaction data, thereby effectively improving the user experience of the service provider user; by displaying each service provider user on the simulated trading platform The income data corresponding to the investment operation behavior data is sent to a preset display unit for financial users to view, so that financial users who need to subscribe to investment strategies can intuitively and effectively view the income result data of the simulated investment behavior of each service provider, so that financial users can subscribe to investment strategy data that meets their personalized needs according to their own requirements; by storing the investment operation behavior data of each service provider on the simulated trading platform for the financial users to review, the financial users can view the historical investment operation behavior data of the service providers they are interested in in real time, providing a more accurate and reliable data basis for the users to decide to subscribe to the investment strategy data of a certain service provider, thereby effectively improving the applicability and reliability of the financial investment strategy push content, and further improving the personalized needs of financial users; by sending the investment operation behavior data of at least one service provider subscribed by the financial user on the simulated trading platform to the financial user, the timeliness and intelligence of the investment strategy data push process can be effectively improved, so as to further improve the user experience of the financial users.

[0063] Based on the above content, the present application also provides an investment strategy data push device for implementing the investment strategy data push method provided in one or more embodiments of the present application. The investment strategy data push device can be a functional module in a system such as a financial system of a financial institution, or can be an independent system, specifically embodied as an independent server; the investment strategy data push device can be connected to the simulated trading platform and multiple user terminal devices, and can also be connected to the background servers of each application. Figure 1 The investment strategy data push device is respectively communicated with the simulated trading platform, the blockchain, the display unit and each user terminal device.

[0064] The investment strategy data push device can receive an investment strategy subscription request from a user-end device held by a financial user, and generate an investment strategy subscription service for the financial user based on the investment strategy subscription request, wherein the investment strategy subscription service includes simulated investment behavior data of at least one service provider user specified in the investment strategy subscription request operating on the simulated trading platform, and generates corresponding investment strategy data based on the investment operation data of at least one service provider user subscribed to by the financial user on the simulated trading platform, and pushes the investment strategy data to the financial user; the investment strategy data push device can also receive a service provider user registration request from a user-end device held by the service provider user; based on preset service provider user registration requirement data, deduct the registration fee from the account of the user corresponding to the service provider user registration request, and register the user as a service provider user, and then send the income data corresponding to the simulated investment behavior data of each service provider user operating on the simulated trading platform to a preset display unit for the financial user to view, and store the historical simulated investment behavior data of each service provider user on the simulated trading platform for the financial user to review.

[0065] In an actual application scenario, the investment strategy data pushing device can be implemented by a server; the server can be communicatively connected to at least one user terminal device.

[0066] It is understood that the user terminal device may include a smart phone, a tablet electronic device, a network set-top box, a portable computer, a desktop computer, a personal digital assistant (PDA), a vehicle-mounted device, a smart wearable device, etc. Among them, the smart wearable device may include smart glasses, a smart watch, a smart bracelet, etc.

[0067] In another practical application scenario, the portion of the investment strategy data push device that pushes investment strategy data can be executed on a server as described above, or all operations can be completed on the user-end device. The specific selection can be based on the processing capabilities of the user-end device and the limitations of the user's usage scenario. This application does not impose any restrictions on this. If all operations are completed on the user-end device, the user-end device may also include a processor for the specific processing of the investment strategy data push.

[0068] The aforementioned user-end device may include a communication module (i.e., a communication unit) that can establish a communication connection with a remote server to implement data transmission with the server. The server may include a server on the task scheduling center side, and in other implementation scenarios, may also include a server on an intermediate platform, such as a server on a third-party server platform that has a communication link with the task scheduling center server. The server may include a single computer device, a server cluster consisting of multiple servers, or a server structure of a distributed device.

[0069] The server and the user terminal device may communicate using any suitable network protocol, including network protocols that have not yet been developed as of the filing date of this application. Examples of such network protocols include TCP / IP, UDP / IP, HTTP, and HTTPS. Furthermore, examples of such network protocols include RPC (Remote Procedure Call Protocol) and REST (Representational State Transfer) protocols, which are used on top of the aforementioned protocols.

[0070] In one or more embodiments of the present application, the financial institutions, system providers, etc. mentioned in this application all refer to institutions such as banks that provide investment strategy data push services, and the investment strategy data push device is an investment strategy data push device held by financial institutions such as banks or system providers.

[0071] In one or more embodiments of the present application, the service providing user or service provider mentioned in the present application refers to a user of a financial institution used to obtain simulated investment behavior data on a simulated trading platform. It can be understood that the service providing user or service provider sending or receiving data refers to the service providing user or service provider sending or receiving data to at least one of the investment strategy data push device, blockchain, display unit and simulated trading platform through the user terminal device held by it, via a third-party server, etc.

[0072] In one or more embodiments of the present application, the financial users, ordinary users, or subscribing users mentioned herein refer to users who intend to order investment strategy data, have subscribed to investment strategy data, or have permission to view investment strategy data, but are not service providers. It is understood that the sending or receiving of data by a financial user, ordinary user, or subscribing user refers to the sending or receiving of data by the financial user, ordinary user, or subscribing user, via a third-party server, etc., to at least one of the investment strategy data push device, blockchain, display unit, and simulated trading platform, using the user terminal device held by the financial user, ordinary user, or subscribing user.

[0073] The details are described in detail through the following embodiments and application examples.

[0074] In order to solve the problems of the existing investment strategy data push method, such as poor applicability and reliability of push content, low intelligence level of the push process and inability to meet the personalized needs of users, the present application provides an embodiment of an investment strategy data push method, see Figure 2 The investment strategy data pushing method executed by the investment strategy data pushing device specifically includes the following contents:

[0075] Step 100: Send the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for financial users to view, and store the historical simulated investment behavior data of each service provider user on the simulated trading platform for the financial users to review.

[0076] In step 100, the display unit may be a display interface of a preset service system, and the display interface may have a search function. Financial users can log in to the display interface of the service system to view the income data corresponding to the simulated investment behavior data of each service provider user operating on the simulated trading platform.

[0077] Among them, the specific method of storing the historical simulated investment behavior data of each service provider user on the simulated trading platform can be: storing the historical simulated investment behavior data of each service provider user on the simulated trading platform in a preset public storage platform, so that the financial user can log in to the public storage platform to view the historical simulated investment behavior data of each service provider user on the simulated trading platform.

[0078] Step 200: Generate corresponding investment strategy data based on the investment operation data of the user on the simulated trading platform based on at least one of the services subscribed by the financial user, and push the investment strategy data to the financial user.

[0079] In step 200, the investment strategy data may include all or part of the investment operation data of one or more service providers provided to the user on the simulated trading platform. Specifically, push requirement parameters may be generated based on the push requirement data pre-entered by the financial user. The push requirement parameters may be subsequently written into the corresponding investment strategy subscription service. Each time the investment strategy subscription service is called, the investment strategy data required by the financial user may be generated based on the push requirement parameters.

[0080] From the above description, it can be seen that the investment strategy data push method provided in the embodiment of the present application provides a platform for service providers to display the profitability of their own simulated investment operations without using real transaction data by providing a simulated trading platform for service providers to perform simulated investment operations, thereby effectively improving the user experience of service providers; by sending the profit data corresponding to the investment operation behavior data of each service provider on the simulated trading platform to a preset display unit for financial users to view, financial users who need to subscribe to investment strategies can intuitively and effectively view the profit result data of the simulated investment behavior of each service provider, so that financial users can subscribe to investment strategies that meet their personalized needs according to their own requirements. investment strategy data; by storing the investment operation behavior data of each service provider on the simulated trading platform for the financial user to view, the financial user can view the historical investment operation behavior data of the service provider who is interested in real time, and provide a more accurate and reliable data basis for the user to decide to subscribe to the investment strategy data of a certain service provider, thereby effectively improving the applicability and reliability of the financial investment strategy push content, and further improving the personalized needs of the financial user; by sending the investment operation behavior data of at least one service provider subscribed by the financial user on the simulated trading platform to the financial user, the timeliness and intelligence of the investment strategy data push process can be effectively improved, so as to further improve the user experience of the financial user.

[0081] In order to improve the convenience and intuitiveness of financial users in viewing the income data of each service provider on the display unit, an embodiment of the investment strategy data push method provided in this application is provided. Figure 3 Step 100 of the investment strategy data push method specifically includes the following:

[0082] Step 110: Receive simulated investment behavior data of each service provider user on the simulated trading platform.

[0083] Step 120: Generate income data corresponding to the simulated investment behavior data of each service providing user based on a preset income calculation method.

[0084] Step 130: Sort the revenue data corresponding to each of the service providing users according to a preset sorting rule to form a revenue ranking list.

[0085] Step 140: Send the revenue ranking list to a preset display unit for display.

[0086] Step 150: The historical simulated investment behavior data of each service providing user on the simulated trading platform is stored for the financial user to review.

[0087] Specifically, users register and use a fixed amount of simulated funds on a simulated trading platform to invest in banking products and generate returns. Users then register themselves as service providers, whose investment details and returns are visible to other users. Service providers can also set pricing for their investment services and offer subscriptions to subscribers, generating revenue from subscription fees. After successful subscription, the recommendation system sends SMS messages to subscribers detailing their investment activity when the service provider completes a transaction in the simulated system. Subscribers can then choose to complete the recommended investment activity in a real banking system based on the received information. System service providers (e.g., banks) earn revenue by sharing registration fees or subscription fees from users who display their investment activity and performance.

[0088] From the above description, it can be seen that the investment strategy data push method provided in the embodiment of the present application, by sorting the income data corresponding to each of the service providing users according to a preset sorting rule to form an income ranking list, and sending the income ranking list to a preset display unit for display, can effectively improve the convenience and intuitiveness of financial users in viewing the income data of each service providing user on the display unit, and thus can further improve the satisfaction of financial users after subscribing to the investment strategy data.

[0089] In order to improve the immutability and reliability of historical simulated investment behavior data, an embodiment of the investment strategy data push method provided in this application is provided. Figure 4 Step 150 of the investment strategy data push method specifically includes the following:

[0090] Step 151: Divide the entire amount of simulated investment behavior data of each service provider user on the simulated trading platform into: historical simulated investment behavior data before the confidentiality period and target simulated investment behavior data within the confidentiality period according to the preset confidentiality period.

[0091] Step 152: Storing the historical simulated investment behavior data in a preset blockchain for the financial user to view in the blockchain.

[0092] Specifically, the core of the investment behavior details query device adopts blockchain technology. According to the confidentiality period of investment details set by parameters (such as 24 hours a day), the full amount of investment details data before the confidentiality period is registered on the blockchain based on the current time.

[0093] All subscribed users can query the investment transaction details currently on the chain by service provider. That is, the investment transaction details of the service provider before the confidentiality period are visible and queryable to all registered users, and subscribed users can use this as a reference for deciding whether to subscribe.

[0094] From the above description, it can be seen that the investment strategy data push method provided in the embodiment of the present application can effectively improve the non-tamperability and reliability of the historical simulated investment behavior data by storing the historical simulated investment behavior data in a preset blockchain for the financial users to review in the blockchain, so that financial users can review accurate historical simulated investment behavior data; by setting a confidentiality period, financial users who have not subscribed to the investment strategy push service can only review the historical simulated investment behavior data, but cannot review the real-time target simulated investment behavior data, thereby also ensuring the rights and interests of service providers and improving the user experience of service providers and financial users.

[0095] In order to improve the timeliness and intelligence of investment strategy data push, an embodiment of the investment strategy data push method provided in this application is provided. Figure 5 The investment strategy data push method may further include the following contents before step 200:

[0096] Step 010: Receive an investment strategy subscription request sent by a financial user;

[0097] Step 020: Generate an investment strategy subscription service for the financial user based on the investment strategy subscription request, wherein the investment strategy subscription service includes at least one service specified in the investment strategy subscription request providing simulated investment behavior data of the user operating on the simulated trading platform.

[0098] Correspondingly, step 200: generating corresponding investment strategy data based on the investment operation data of the at least one service provider subscribed by the financial user on the simulated trading platform, and pushing the investment strategy data to the financial user, specifically includes the following:

[0099] Step 210: Periodically obtain simulated investment behavior data of at least one service-providing user operating on the simulated trading platform specified by the investment strategy subscription service at a push frequency corresponding to the investment strategy subscription service.

[0100] Step 220: Generate corresponding investment strategy data based on the simulated investment behavior data of the user operating on the simulated trading platform according to at least one of the services specified by the investment strategy subscription service, wherein the investment strategy data includes the target simulated investment behavior data in the simulated investment behavior data and / or the income data corresponding to the target simulated investment behavior data.

[0101] Step 230: Push the investment strategy data to the financial user.

[0102] From the above description, it can be seen that the investment strategy data push method provided in the embodiment of the present application can effectively improve the timeliness and intelligence of investment strategy data push, and can effectively improve the user experience of financial users by periodically obtaining the simulated investment behavior data of at least one service provider specified by the investment strategy subscription service operating on the simulated trading platform at the push frequency corresponding to the investment strategy subscription service.

[0103] In order to enable financial users to know the subscription requirements of each service provider before subscribing to an investment strategy, an embodiment of the investment strategy data push method provided in this application is provided. Figure 6 The investment strategy data push method further specifically includes the following contents:

[0104] Step 160: Send the investment strategy subscription requirement data corresponding to each of the service providing users to the display unit for the financial user to view.

[0105] Correspondingly, step 020 in the investment strategy data push method specifically includes the following content:

[0106] Step 021: Obtain the investment policy subscription requirement data corresponding to at least one of the service providing users specified in the investment policy subscription request.

[0107] Step 022: Based on the investment strategy subscription requirement data, service registration is performed for the investment strategy subscription request and subscription fee deduction is performed on the account of the financial user who issued the investment strategy subscription request to generate an investment strategy subscription service for the financial user.

[0108] Specifically, subscribers can query the service prices and asset return performance display and rankings provided by service providers, and choose to subscribe to the services provided by specific service providers based on the service prices. After the subscription is completed, it will be recorded in the subscription registration book and the subscription fee will be deducted.

[0109] From the above description, it can be seen that the investment strategy data push method provided in the embodiment of the present application sends the investment strategy subscription requirement data corresponding to each of the service providing users to the display unit for financial users to view, so that financial users can know the subscription requirements of each of the service providing users before subscribing to the investment strategy, thereby further improving the success rate of financial users subscribing to investment strategies, and effectively improving the satisfaction of financial users and service providing users.

[0110] In order to provide the corresponding service fees to the service provider in a timely and accurate manner, an embodiment of the investment strategy data push method provided in this application is provided. Figure 7 The investment strategy data push method further includes the following contents after step 022:

[0111] Step 023: After deducting the subscription fee from the account of the financial user who issued the investment strategy subscription request, the corresponding subscription amount is obtained.

[0112] Step 024: Determine the service amount corresponding to the subscription amount based on the fee requirements specified in the investment strategy subscription requirement data.

[0113] Step 025: Perform service fee increase processing on the account of the service provider user service specified in the investment strategy subscription request according to the service amount.

[0114] From the above description, it can be seen that the investment strategy data push method provided in the embodiment of the present application determines the service amount corresponding to the subscription amount based on the fee requirements specified in the investment strategy subscription requirement data, and increases the fee for the account of the service provider user specified in the investment strategy subscription request based on the service amount. This can provide the corresponding service fee to the service provider user in a timely and accurate manner, thereby effectively improving the user experience of the service provider user.

[0115] In order to improve the registration reliability of service providers, an embodiment of the investment strategy data push method provided in this application is provided. Figure 8 The investment strategy data push method may further include the following contents before step 100:

[0116] Step 001: Receive a service provider user registration request sent by a user.

[0117] Step 002: Based on the preset service provider user registration request data, the registration fee is deducted from the account of the user corresponding to the service provider user registration request, and the user is registered as a service provider user.

[0118] From the above description, it can be seen that the investment strategy data push method provided in the embodiment of the present application can effectively improve the registration reliability of service provider users by deducting the registration fee from the target user's account based on preset registration requirements and registering the target user as a service provider user. It can also effectively improve the user experience of financial institutions that provide simulated investment service environments such as simulated trading platforms.

[0119] From the software level, in order to solve the problems of the existing investment strategy data push method, such as poor applicability and reliability of push content, low intelligence level of the push process and inability to meet the personalized needs of users, the present application provides an embodiment of an investment strategy data push device for executing all or part of the content of the investment strategy data push method, see Figure 9 The investment strategy data push device specifically includes the following contents:

[0120] The review module 10 is used to send the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for financial users to view, and store the historical simulated investment behavior data of each service provider user on the simulated trading platform for the financial users to review.

[0121] In the review module 10, the display unit may be a display interface of a preset service system, and the display interface may have a search function. Financial users can log in to the display interface of the service system to view the income data corresponding to the simulated investment behavior data of each service provider user operating on the simulated trading platform.

[0122] Among them, the specific method of storing the historical simulated investment behavior data of each service provider user on the simulated trading platform can be: storing the historical simulated investment behavior data of each service provider user on the simulated trading platform in a preset public storage platform, so that the financial user can log in to the public storage platform to view the historical simulated investment behavior data of each service provider user on the simulated trading platform.

[0123] The subscription module 20 is configured to generate corresponding investment strategy data based on the investment operation data of the user on the simulated trading platform based on at least one of the services subscribed to by the financial user, and push the investment strategy data to the financial user.

[0124] In the subscription module 20, the investment strategy data may include all or part of the investment operation data of one or more service providers in the simulated trading platform. Specifically, push requirement parameters may be generated based on the push requirement data pre-entered by the financial user. The push requirement parameters may then be written into the corresponding investment strategy subscription service. Each time the investment strategy subscription service is called, the investment strategy data required by the financial user may be generated based on the push requirement parameters.

[0125] The embodiment of the investment strategy data push device provided in this application can be specifically used to execute the processing flow of the embodiment of the investment strategy data push method in the above embodiment. Its functions will not be described in detail here, and reference can be made to the detailed description of the above method embodiment.

[0126] From the above description, it can be seen that the investment strategy data push device provided by the embodiment of the present application, by providing a simulated trading platform for service providers to perform simulated investment operations, can provide service providers with a platform for displaying the profitability of their own simulated investment operations without using real transaction data, thereby effectively improving the user experience of service providers; by sending the profit data corresponding to the investment operation behavior data of each service provider on the simulated trading platform to a preset display unit for financial users to view, financial users who have investment strategy subscription needs can intuitively and effectively view the profit result data of the simulated investment behavior of each service provider, so that financial users can subscribe to investment strategies that meet their personalized needs according to their own requirements. investment strategy data; by storing the investment operation behavior data of each service provider on the simulated trading platform for the financial user to view, the financial user can view the historical investment operation behavior data of the service provider who is interested in real time, and provide a more accurate and reliable data basis for the user to decide to subscribe to the investment strategy data of a certain service provider, thereby effectively improving the applicability and reliability of the financial investment strategy push content, and further improving the personalized needs of the financial user; by sending the investment operation behavior data of at least one service provider subscribed by the financial user on the simulated trading platform to the financial user, the timeliness and intelligence of the investment strategy data push process can be effectively improved, so as to further improve the user experience of the financial user.

[0127] To further illustrate this solution, this application also provides a specific application example of an investment strategy data push method implemented based on an investment strategy recommendation system. To allow users to experiment and become familiar with investment trading operations, the banking system has currently established trading simulation systems similar to account-based precious metals and account-based crude oil, enabling simulated trading of sales or investment products in real banking systems. Based on the construction of this simulation system, in order to enhance the banking system's customer acquisition and revenue generation capabilities, while also addressing the problems of ordinary users having no experience in investing in financial products, no specific investment strategies, and no performance reference recommendation channels, a solution for an investment behavior recommendation system based on a simulated trading platform is proposed.

[0128] The application example of this application is to enhance the customer acquisition and revenue-generating capabilities of the bank's investment platform system, and to build a platform for users to query each other's investment behavior and capital return rate, as well as customize recommended information.

[0129] See also Figure 10 The investment strategy recommendation system in this application example consists of a simulated trading and performance display device, an investment behavior detail query device, an investment service subscription device, and an investment behavior recommendation delivery device. It provides services for both service provider users and subscriber users.

[0130] (1) The overall process of the main functions is as follows: users register and use a fixed amount of simulated funds on the simulated trading platform to invest in bank products and obtain investment income. Users can register themselves as service providers, and their investment behavior details and capital return rate can be displayed to other users. In addition, service providers can price their own investment operation services and provide them to subscribed users for subscription, with subscription fees as income. After successful subscription, the recommendation system will send the specific investment operation behavior to the subscribed user via SMS when the service provider completes the transaction operation in the simulated system. Subscribed users can choose to complete the investment operation in the real bank system based on the recommended investment operation behavior information received. System service providers (such as banks) obtain income by collecting registration fees or subscription fees from users who display investment behavior and performance.

[0131] (2) Simulated trading and performance display device

[0132] See also Figure 11 Specifically, it includes customer registration, customer information form, allocation of initial simulated funds, customer-initiated investment transactions, customer transaction details form, transaction details pushed to the investment behavior details query device, customer registration services, and provides pricing information, service information form, customer position form, business calculation and display, and related information is passed to the subscription recommendation device; the simulated transaction and performance display device is specifically used to implement the following content:

[0133] 1. The simulated investment system provides the same financial management or investment product information, quotes, and trading services as a real banking system. The only difference is that it uses simulated funds instead of real funds. The returns obtained are virtual and are only used for performance display and ranking.

[0134] 2. User registration: The user completes the registration process by submitting personal information and paying the registration fee.

[0135] 3. After successfully registering, service users will receive a specific amount of initial simulated funds (e.g. RMB 100,000).

[0136] 4. After obtaining simulated funds, you can buy or sell financial products or investment products in the simulation system, and register the user's product holdings and transaction details.

[0137] 5. Calculate the total asset income of registered users based on product quotes or income information and user holdings as performance, and display and rank them.

[0138] 6. Registered users can register themselves as investment service providers. System providers (e.g., banks) can charge registration fees based on system parameter settings. Service providers can set an appropriate service period and price (e.g., 100 yuan per year) based on performance for other users to subscribe to.

[0139] 7. The list of service providers and performance rankings are provided to subscribed users for query, and a search function is provided simultaneously.

[0140] (3) Investment behavior details query device

[0141] See also Figure 12 Specifically, it includes a customer transaction details table, investment behavior details of the simulated investment and performance display device obtained at regular intervals, and investment behavior details of registered customers before the set acquisition time parameter (such as 24 hours). If yes, the investment behavior details are stored in the blockchain, and subscribing customers can query the registered investment behavior details. The investment behavior detail query device is specifically used to implement the following contents:

[0142] 1. The core of the investment behavior detail query device adopts blockchain technology. According to the investment detail confidentiality period set by parameters (such as 24 hours a day), the full amount of investment detail data before the confidentiality period is registered on the blockchain based on the current time.

[0143] 2. All subscribed users can query the investment transaction details currently on the chain by service provider. That is, the investment transaction details of service providers before the confidentiality period are visible and available to all registered users. Subscribed users can use this as a reference for deciding whether to subscribe.

[0144] (4) Investment service subscription device

[0145] See also Figure 13 Specifically, it includes a customer information table, a performance display table, a registered service price table, a subscribing customer querying the registered customer's performance and service price, a subscribing customer choosing whether to subscribe, and if so, registering in a subscription register (registering payment status and term information, etc.), collecting subscription fees, and processing subscription fee profit sharing. The investment service subscription device is specifically used to implement the following:

[0146] 1. Subscribers can check the service prices and asset return performance display and rankings provided by service providers, and choose to order services provided by specific service providers based on the service prices.

[0147] 2. After the subscription is completed, it will be registered in the subscription register and the subscription fee will be deducted.

[0148] 3. The subscription fee is divided between the service provider and the system provider according to the system parameter settings.

[0149] (5) Investment behavior recommendation sending device

[0150] See also Figure 14 Specifically, the service provider completes the investment behavior, determines whether the service is registered, and if so, checks whether there is a subscription record. If so, a behavior recommendation SMS is sent to the subscribing customer, and the customer completes the investment transaction in the real bank system. The investment behavior recommendation sending device is specifically used to implement the following contents:

[0151] 1. When a registered user of the simulation system completes an investment transaction, the system determines whether the user is registered as a service provider. If yes, the system proceeds to the next step; otherwise, the system terminates the process.

[0152] 2. Traverse all subscribers of the service provider and send a text message to each subscriber. The message contains the service provider's specific investment information, including product name, transaction direction, product price, transaction amount, etc.

[0153] 3. Subscribers can use the recommended investment information they receive to make actual investment decisions based on their own circumstances within the bank's real-world system. Subscribers can also choose to renew their subscription after expiration, or choose to subscribe to other service providers based on their own returns.

[0154] From the above content, it can be seen that the investment strategy data push method based on the investment strategy recommendation system provided by the application example of this application has the following advantages:

[0155] 1. Leverage the advantages of the bank's simulated trading system to improve the bank's customer acquisition capabilities, attract users to use the bank's simulated trading system, and extract commissions from them through profit sharing parameter configuration to increase the bank's income model;

[0156] 2. Build a simulated trading and investment recommendation platform that allows users to familiarize themselves with the trading operations of bank investment products and to interact with each other to make recommendations. Service providers can generate subscription fees by continuously improving their investment performance in the simulated trading system. Subscribers can receive real-time, simple, clear, and effective investment recommendations for the platform.

[0157] 3. The service provider can put the investment operation records of the simulation system on the blockchain, and use confidentiality time parameters to control access rights. The blockchain's tamper-proof and traceable features can be used to ensure that transaction information is authentic, reliable and traceable.

[0158] From a hardware perspective, in order to address the issues of existing investment strategy data push methods, such as poor applicability and reliability of pushed content, low intelligence in the push process, and inability to meet users' personalized needs, the present application provides an embodiment of an electronic device for implementing all or part of the content of the investment strategy data push method. The electronic device specifically includes the following:

[0159] Figure 15 Schematic block diagram of the system structure of the electronic device 9600 according to an embodiment of the present application. Figure 15 As shown, the electronic device 9600 may include a central processing unit 9100 and a memory 9140; the memory 9140 is coupled to the central processing unit 9100. It is worth noting that the Figure 15 is exemplary; other types of structures may also be used to supplement or replace this structure to implement telecommunication functions or other functions.

[0160] In one embodiment, the investment strategy data push function may be integrated into the central processing unit. The central processing unit may be configured to perform the following control:

[0161] Step 100: Send the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for financial users to view, and store the historical simulated investment behavior data of each service provider user on the simulated trading platform for the financial users to review.

[0162] Step 200: Generate corresponding investment strategy data based on the investment operation data of the user on the simulated trading platform based on at least one of the services subscribed by the financial user, and push the investment strategy data to the financial user.

[0163] From the above description, it can be seen that the electronic device provided in the embodiment of the present application, by providing a simulated trading platform for service providers to perform simulated investment operations, can provide service providers with a platform for displaying the profitability of their own simulated investment operations without using real transaction data, thereby effectively improving the user experience of service providers; by sending the profit data corresponding to the investment operation behavior data of each service provider on the simulated trading platform to a preset display unit for financial users to view, financial users who have the need to subscribe to investment strategies can intuitively and effectively view the profit result data of the simulated investment behaviors of each service provider, so that financial users can subscribe to investment strategies that meet their personalized needs according to their own requirements. Data; by storing the investment operation behavior data of each service provider on the simulated trading platform for the financial user to view, the financial user can view the historical investment operation behavior data of the service provider of interest in real time, and provide a more accurate and reliable data basis for the user to decide to subscribe to the investment strategy data of a certain service provider, thereby effectively improving the applicability and reliability of the financial investment strategy push content, and further improving the personalized needs of the financial user; by sending the investment operation behavior data of at least one service provider subscribed by the financial user on the simulated trading platform to the financial user, the timeliness and intelligence of the investment strategy data push process can be effectively improved, so as to further improve the user experience of the financial user.

[0164] In another embodiment, the investment strategy data push device can be configured separately from the central processing unit 9100. For example, the investment strategy data push device can be configured as a chip connected to the central processing unit 9100, and the investment strategy data push function can be realized through the control of the central processing unit.

[0165] like Figure 15 As shown, the electronic device 9600 may further include: a communication module 9110, an input unit 9120, an audio processor 9130, a display 9160, and a power supply 9170. It is worth noting that the electronic device 9600 does not necessarily have to include Figure 15 In addition, the electronic device 9600 may also include all components shown in Figure 15 For components not shown, reference may be made to the prior art.

[0166] like Figure 15 As shown, the central processing unit 9100 is sometimes also referred to as a controller or operation control, and may include a microprocessor or other processor device and / or logic device. The central processing unit 9100 receives input and controls the operation of various components of the electronic device 9600.

[0167] Memory 9140 can be, for example, one or more of a cache, flash memory, hard drive, removable media, volatile memory, non-volatile memory, or other suitable devices. It can store the aforementioned failure-related information and also store programs that execute the relevant information. The CPU 9100 can execute the programs stored in memory 9140 to implement information storage or processing.

[0168] The input unit 9120 provides input to the central processing unit 9100. The input unit 9120 may be, for example, a keypad or touch input device. The power supply 9170 is used to provide power to the electronic device 9600. The display 9160 is used to display objects such as images and text. The display may be, for example, an LCD display, but is not limited thereto.

[0169] The memory 9140 may be a solid-state memory, such as a read-only memory (ROM), a random access memory (RAM), or a SIM card. Alternatively, it may be a memory that retains information even when power is off, can be selectively erased, and is provided with more data. Examples of such memory are sometimes referred to as EPROMs. The memory 9140 may also be some other type of device. The memory 9140 includes a buffer memory 9141 (sometimes referred to as a buffer). The memory 9140 may include an application / function storage unit 9142 for storing application programs and function programs or processes for executing the operation of the electronic device 9600 by the central processing unit 9100.

[0170] The memory 9140 may also include a data storage unit 9143 for storing data, such as contacts, digital data, pictures, sounds, and / or any other data used by the electronic device. The driver storage unit 9144 of the memory 9140 may include various driver programs for communication functions of the electronic device and / or for executing other functions of the electronic device (such as messaging applications, address book applications, etc.).

[0171] The communication module 9110 is a transmitter / receiver 9110 that transmits and receives signals via an antenna 9111. The communication module (transmitter / receiver) 9110 is coupled to the central processor 9100 to provide input signals and receive output signals, which may be the same as in a conventional mobile communication terminal.

[0172] Based on different communication technologies, multiple communication modules 9110 can be provided in the same electronic device, such as a cellular network module, a Bluetooth module, and / or a wireless local area network module. The communication module (transmitter / receiver) 9110 is also coupled to a speaker 9131 and a microphone 9132 via an audio processor 9130 to provide audio output via the speaker 9131 and receive audio input from the microphone 9132, thereby implementing common telecommunication functions. The audio processor 9130 may include any suitable buffer, decoder, amplifier, etc. Furthermore, the audio processor 9130 is also coupled to the central processing unit 9100, enabling local recording via the microphone 9132 and playback of stored audio via the speaker 9131.

[0173] The embodiments of the present application also provide a computer-readable storage medium capable of implementing all steps of the investment strategy data push method in the above-mentioned embodiments. The computer-readable storage medium stores a computer program. When the computer program is executed by a processor, the computer program implements all steps of the investment strategy data push method in the above-mentioned embodiments, where the execution subject is a server or a user terminal. For example, when the processor executes the computer program, the following steps are implemented:

[0174] Step 100: Send the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for financial users to view, and store the historical simulated investment behavior data of each service provider user on the simulated trading platform for the financial users to review.

[0175] Step 200: Generate corresponding investment strategy data based on the investment operation data of the user on the simulated trading platform based on at least one of the services subscribed by the financial user, and push the investment strategy data to the financial user.

[0176] As can be seen from the above description, the computer-readable storage medium provided in the embodiment of the present application can provide a platform for service providers to display the profitability of their own simulated investment operations without using real transaction data by providing a simulated trading platform for service providers to perform simulated investment operations, thereby effectively improving the user experience of service providers; by sending the profit data corresponding to the investment operation behavior data of each service provider on the simulated trading platform to a preset display unit for financial users to view, financial users who need to subscribe to investment strategies can intuitively and effectively view the profit result data of the simulated investment behaviors of each service provider, so that financial users can subscribe to investment strategies that meet their personalized needs according to their own requirements. Strategy data; by storing the investment operation behavior data of each service provider on the simulated trading platform for the financial user to view, the financial user can view the historical investment operation behavior data of the service provider of interest in real time, providing a more accurate and reliable data basis for the user to decide to subscribe to the investment strategy data of a certain service provider, thereby effectively improving the applicability and reliability of the financial investment strategy push content, and further improving the personalized needs of financial users; by sending the investment operation behavior data of at least one service provider subscribed by the financial user on the simulated trading platform to the financial user, the timeliness and intelligence of the investment strategy data push process can be effectively improved, so as to further improve the user experience of the financial user.

[0177] Those skilled in the art will appreciate that embodiments of the present invention may be provided as methods, apparatus, or computer program products. Thus, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to magnetic disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

[0178] The present invention is described with reference to flowcharts and / or block diagrams of methods, devices (apparatus), and computer program products according to embodiments of the present invention. It should be understood that each process and / or block in the flowchart and / or block diagram, as well as a combination of processes and / or blocks in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to produce a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 a process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0179] These computer program instructions may also be stored in a computer readable memory that can direct a computer or other programmable data processing device to work in a specific manner, so that the instructions stored in the computer readable memory produce an article of manufacture comprising an instruction device, which implements the process Figure 1 a process or multiple processes and / or boxes Figure 1 The function specified in one or more boxes.

[0180] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operational steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing the instructions executed on the computer or other programmable device for implementing the process. Figure 1 a process or multiple processes and / or boxes Figure 1 A step that specifies a function in one or more boxes.

[0181] Specific embodiments are used in the present invention to illustrate the principles and implementation methods of the present invention. The description of the above embodiments is only used to help understand the method of the present invention and its core ideas. At the same time, for those skilled in the art, according to the ideas of the present invention, there may be changes in the specific implementation methods and application scopes. In summary, the contents of this specification should not be understood as limiting the present invention.

Claims

1. A method for pushing investment strategy data, characterized in that: include: The income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform is sent to a preset display unit for viewing by the financial user, and the historical simulated investment behavior data of each service provider user on the simulated trading platform is stored on the blockchain according to the parameterized investment details confidentiality period for the financial user to review; Generate corresponding investment strategy data based on the investment operation data of at least one service provider subscribed by the financial user on the simulated trading platform, and push the investment strategy data to the financial user, wherein the investment strategy data includes all or part of the investment operation data of one or more service providers on the simulated trading platform. Generate push request parameters based on the push request data pre-entered by the financial user, write the push request parameters into the corresponding investment strategy subscription service, and generate the investment strategy data requested by the financial user based on the push request parameters each time the investment strategy subscription service is called; The step of sending the income data corresponding to the simulated investment behavior data of each service providing user on the simulated trading platform to a preset display unit for viewing by the financial user includes: Receive simulated investment behavior data of each service provider's users operating on the simulated trading platform; Generate income data corresponding to the simulated investment behavior data of each service providing user based on a preset income calculation method; Sorting the revenue data corresponding to each of the service providing users according to a preset sorting rule to form a revenue ranking list; Sending the revenue ranking list to a preset display unit for display; The financial users and subscribers are users who have the intention to subscribe to investment strategy data, have subscribed to investment strategy data, or have the authority to view investment strategy data but are not service provider users; The service providing users are users of financial institutions who operate on a simulated trading platform to obtain simulated investment behavior data.

2. The investment strategy data push method according to claim 1, characterized in that: The use of blockchain technology to store the historical simulated investment behavior data of each service provider on the simulated trading platform on the blockchain according to the parameterized investment details confidentiality period for the financial user to review includes: Dividing the entire amount of simulated investment behavior data of each service provider user on the simulated trading platform according to a preset confidentiality period into: historical simulated investment behavior data before the confidentiality period and target simulated investment behavior data within the confidentiality period; The historical simulated investment behavior data is stored in a preset blockchain for the financial user to view in the blockchain.

3. The investment strategy data push method according to claim 2, characterized in that: Before generating corresponding investment strategy data based on the investment operation data of the at least one service provider subscribed by the financial user on the simulated trading platform and pushing the investment strategy data to the financial user, the method further includes: Receive investment strategy subscription requests from financial users; generating an investment strategy subscription service for the financial user based on the investment strategy subscription request, wherein the investment strategy subscription service includes simulated investment behavior data of at least one service-providing user operated on the simulated trading platform specified in the investment strategy subscription request; Correspondingly, generating corresponding investment strategy data based on the investment operation data of the at least one service provider subscribed by the financial user on the simulated trading platform, and pushing the investment strategy data to the financial user, includes: Periodically obtaining, at a push frequency corresponding to the investment strategy subscription service, simulated investment behavior data of at least one service-providing user specified by the investment strategy subscription service operating on the simulated trading platform; Generate corresponding investment strategy data based on simulated investment behavior data of a user operating on the simulated trading platform according to at least one of the service-providing services specified by the investment strategy subscription service, wherein the investment strategy data includes target simulated investment behavior data in the simulated investment behavior data and / or income data corresponding to the target simulated investment behavior data; The investment strategy data is pushed and sent to the financial user.

4. The investment strategy data push method according to claim 3, characterized in that: Also includes: Sending the investment strategy subscription requirement data corresponding to each of the service providing users to the display unit for viewing by the financial user; Correspondingly, generating the investment strategy subscription service for the financial user based on the investment strategy subscription request includes: Acquire the investment policy subscription requirement data corresponding to at least one of the service providing users specified in the investment policy subscription request; According to the investment strategy subscription requirement data, service registration is performed for the investment strategy subscription request and a subscription fee is deducted from the account of the financial user who issued the investment strategy subscription request, so as to generate an investment strategy subscription service for the financial user.

5. The investment strategy data push method according to claim 4, characterized in that: Also includes: After deducting the subscription fee from the account of the financial user who issued the investment strategy subscription request, obtaining the corresponding subscription amount; determining a service amount corresponding to the subscription amount based on the fee requirements specified in the investment strategy subscription requirement data; A service fee increase process is performed on the account of the service provider user service specified in the investment strategy subscription request according to the service amount.

6. The investment strategy data push method according to claim 1, characterized in that: Also includes: Receiving a service provision user registration request sent by a user; Based on the preset service providing user registration request data, the registration fee is deducted from the account of the user corresponding to the service providing user registration request, and the user is registered as a service providing user.

7. An investment strategy data push device, characterized in that: include: a review module for transmitting the income data corresponding to the simulated investment behavior data of each service provider user on the simulated trading platform to a preset display unit for viewing by the financial user, and using blockchain technology to store the historical simulated investment behavior data of each service provider user on the simulated trading platform on the blockchain according to the parameterized investment details confidentiality period for viewing by the financial user; a subscription module for generating corresponding investment strategy data based on the investment operation data of at least one service provider subscribed by the financial user on the simulated trading platform, and pushing the investment strategy data to the financial user, wherein the investment strategy data includes all or part of the investment operation data of one or more service providers on the simulated trading platform; generating push request parameters based on push request data pre-entered by the financial user, writing the push request parameters into the corresponding investment strategy subscription service, and generating the investment strategy data requested by the financial user based on the push request parameters each time the investment strategy subscription service is called; The query module is specifically configured to receive the simulated investment behavior data of each service provider user on the simulated trading platform; and generate the income data corresponding to the simulated investment behavior data of each service provider user based on a preset income calculation method; Sorting the revenue data corresponding to each of the service providing users according to a preset sorting rule to form a revenue ranking list; Sending the revenue ranking list to a preset display unit for display; The financial users and subscribers are users who have the intention to subscribe to investment strategy data, have subscribed to investment strategy data, or have the authority to view investment strategy data but are not service provider users; The service providing users are users of financial institutions who operate on a simulated trading platform to obtain simulated investment behavior data.

8. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein: When the processor executes the computer program, the investment strategy data pushing method according to any one of claims 1 to 6 is implemented.

9. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the investment strategy data pushing method according to any one of claims 1 to 6 is implemented.

10. A computer program product, characterized in that The computer program product includes a computer program, and when the computer program is executed by a processor, it implements the investment strategy data pushing method according to any one of claims 1 to 6.

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