A method and apparatus for obtaining a notification

Abstract

The present invention discloses a method and apparatus for obtaining a notice, relating to the field of computer technology. A specific embodiment of the method includes: receiving an information publishing request message; generating and outputting a publishing monitoring signal according to the information publishing request message, where the publishing monitoring signal includes the address of the permission notice for the information; when it is monitored according to the publishing monitoring signal that the information is published, obtaining the permission notice for the information by using the address of the permission notice for the published information. Thus, this embodiment can effectively obtain the permission notice for the information without relying on the media.

Description

Technical Field

[0001] The present invention relates to the field of computer technology, and in particular, to a method and apparatus for obtaining notifications. Background Art

[0002] In the mobile Internet RTB (Real-Time Bidding) advertising mechanism, usually, the media compares multiple advertising bids of advertising demand parties to select the advertising demand party that wins the opportunity to display the current advertisement. At this time, the media needs to request the win notice in the advertising return to notify the advertising demand party that it has won the opportunity to display the advertisement.

[0003] In the prior art, the media side requests the win notice url. In the case where the technical capabilities of the media side are insufficient, request failures may occur, resulting in the lack of win notice data. Therefore, the prior art has relatively high requirements for the technical capabilities of the media side. In addition, it is necessary for the media side to first notify the advertising demand party that it has won the opportunity to display, and then display the advertisement. Therefore, there is a problem of a long docking time and docking cycle between the advertising demand party and the media side. Summary of the Invention

[0004] In view of this, embodiments of the present invention provide a method and apparatus for obtaining notifications, which can effectively request the permission to publish notifications for information without relying on the media.

[0005] To achieve the above object, according to one aspect of the embodiments of the present invention, a method for obtaining a notification is provided, including:

[0006] Receiving an information publishing request message;

[0007] Generating and outputting a publishing monitoring signal for the information according to the information publishing request message, where the publishing monitoring signal includes an address for the permission to publish the information;

[0008] When it is monitored according to the publishing monitoring signal that the information is published, obtaining the permission to publish the information by using the address for the permission to publish the information of the published information.

[0009] Preferably, after generating the publishing monitoring signal for the information, it includes:

[0010] Performing an encryption process on the generated publishing monitoring signal to output the encrypted publishing monitoring signal;

[0011] When it is monitored according to the release monitoring signal that the information is released, receive the release monitoring signal of the released information, decrypt the release monitoring signal to obtain the address of the permission-to-release notice, and then obtain the permission-to-release notice of the information.

[0012] Preferably, the release monitoring signal includes a release monitoring link, and

[0013] When it is monitored according to the release monitoring signal that the release monitoring link is triggered, obtain the permission-to-release notice of the information based on the address of the permission-to-release notice of the information for which the release monitoring link is triggered.

[0014] Preferably, the address of the permission-to-release notice includes a permission-to-release notice link, and

[0015] When it is monitored according to the release monitoring signal that the information is released, trigger the permission-to-release notice link of the released information to obtain the permission-to-release notice of the information from the server.

[0016] Preferably, after receiving the information release request message, it includes: after receiving the information release request message, output the release attribute value of the information for the release of the information, and

[0017] Use the obtained permission-to-release notice of the information to adjust the release attribute value of the information.

[0018] Preferably, store the data of the obtained permission-to-release notice in a dedicated database.

[0019] Preferably, the dedicated database includes an online dedicated database and / or an offline dedicated database.

[0020] According to another aspect of the embodiments of the present invention, there is provided an apparatus for obtaining a notice, including:

[0021] A receiving unit that receives an information release request message;

[0022] An output unit that generates and outputs a release monitoring signal of the information according to the information release request message, where the release monitoring signal includes the address of the permission-to-release notice of the information; and

[0023] An obtaining unit that, when it is monitored according to the release monitoring signal that the information is released, uses the address of the permission-to-release notice of the released information to obtain the permission-to-release notice of the information.

[0024] According to another aspect of an embodiment of the present invention, there is provided an electronic device for obtaining a notification, including:

[0025] One or more processors; and

[0026] A storage device for storing one or more programs,

[0027] When the one or more programs are executed by the one or more processors, the one or more processors implement the method as described in the above aspect of the embodiment of the present invention.

[0028] According to another aspect of an embodiment of the present invention, there is provided a computer-readable medium having a computer program stored thereon, and when the program is executed by a processor, the method as described in the above aspect of the embodiment of the present invention is implemented.

[0029] One embodiment of the above invention has the following advantages or beneficial effects: It is possible to effectively request permission to publish information (such as advertisements) from other parties such as advertising demand parties without relying on the media, thereby reducing the development cost of the media side, optimizing the interaction process between the media side and other parties such as advertising demand parties, reducing the docking time between the media and other parties, reducing the requirements for the technical capabilities of the media side, and reducing the occurrence of request failures for the media side to publish notifications (such as win notices).

[0030] The further effects of the above non-conventional alternative methods will be described in conjunction with specific embodiments below. BRIEF DESCRIPTION OF THE DRAWINGS

[0031] The drawings are used to better understand the present invention and do not constitute an improper limitation of the present invention. Among them:

[0032] Figure 1 is a schematic diagram of the main process of the method for obtaining a notification according to an embodiment of the present invention;

[0033] Figure 2 is a flowchart of a specific example of the method for obtaining a notification according to an embodiment of the present invention;

[0034] Figure 3 is a schematic diagram of the main modules of the device for obtaining a notification according to an embodiment of the present invention;

[0035] Figure 4 is an exemplary system architecture diagram to which an embodiment of the present invention can be applied;

[0036] Figure 5 is a schematic diagram of the structure of a computer system of a terminal device or a server suitable for implementing an embodiment of the present invention. DETAILED DESCRIPTION OF THE EMBODIMENTS

[0037] The following describes exemplary embodiments of the present invention with reference to the accompanying drawings. Various details of the embodiments of the present invention are included to facilitate understanding, and they should be considered merely exemplary. Therefore, those of ordinary skill in the art should recognize that various changes and modifications can be made to the embodiments described herein without departing from the scope and spirit of the present invention. Similarly, descriptions of well-known functions and structures are omitted in the following description for clarity and conciseness.

[0038] Figure 1 is a schematic diagram of the main process of a method for obtaining a notice according to an embodiment of the present invention. As Figure 1 shown, the method for obtaining a notice includes: step S101, receiving an information publishing request message; step S102, generating and outputting a publishing monitoring signal for the information according to the information publishing request message, where the publishing monitoring signal includes the address of the permission notice for the information; step S103, when it is monitored according to the publishing monitoring signal that the information is published, obtaining the permission notice for the information by using the address of the permission notice for the published information.

[0039] Preferably, after generating the publishing monitoring signal for the information, it includes: encrypting the generated publishing monitoring signal and outputting the encrypted publishing monitoring signal; when it is monitored according to the publishing monitoring signal that the information is published, receiving the publishing monitoring signal of the published information, decrypting the publishing monitoring signal to obtain the address of the permission notice, and then obtaining the permission notice for the information.

[0040] Preferably, the publishing monitoring signal includes a publishing monitoring link, and when it is monitored according to the publishing monitoring signal that the publishing monitoring link is triggered, obtaining the permission notice for the information based on the address of the permission notice for the information triggered by the publishing monitoring link.

[0041] Preferably, the address of the permission notice includes a permission notice link, and when it is monitored according to the publishing monitoring signal that the information is published, obtaining the permission notice for the information from the server by triggering the permission notice link of the published information.

[0042] Preferably, after receiving the information publishing request message, it includes: outputting the publishing attribute value of the information for the purpose of publishing the information according to the information publishing request message, and adjusting the publishing attribute value of the information by using the obtained permission notice for the information.

[0043] The method for obtaining a notice according to an embodiment of the present invention may further include, for example: storing the data of the obtained permission notice in a dedicated database.

[0044] The dedicated database according to an embodiment of the present invention includes, for example, an online dedicated database and / or an offline dedicated database.

[0045] According to the notification acquisition method of the embodiments of the present invention, it is possible to effectively request the permission to publish information (such as advertisements) from other parties such as advertisement demand parties without relying on the media, thereby reducing the development cost of the media side, optimizing the interaction process between the media side and other parties such as advertisement demand parties interacting with it, reducing the docking time between the media and other parties, reducing the requirements for the technical capabilities of the media side, and reducing the occurrence of request failures for the media side to publish notifications (such as winnotice).

[0046] The following references Figure 2 to further describe specific examples of the notification acquisition method according to the embodiments of the present invention.

[0047] Figure 2 The notification acquisition method is described by taking the acquisition of the winning bid notification winnotice of an advertisement as a specific example. In Internet RTB advertising, it is necessary to perform exposure monitoring. If an advertisement is exposed, it means that the advertisement has won the opportunity to be displayed. Therefore, in Figure 2 the specific example, by adding win noticeurl to the exposure monitoring information, when the exposure monitoring of the advertisement demand side is requested, the advertisement demand side requests the win noticeurl in the exposure monitoring, so that there is no need for the media side to request the win notice url.

[0048] As Figure 2 shown, first, the media side 10 sends advertisement request information to multiple advertisement demand sides 20 to notify the advertisement demand sides 20 of the opportunity for advertisement bidding (step S1). The advertisement demand sides 20 receive the advertisement request information from the media side 10 (step S2), and then generate advertisement data for the advertisement to be bid based on the received advertisement request information (step S3). The advertisement data includes advertisement attribute information (the release attribute value of the information), and the advertisement attribute information includes, for example, the bid price, exposure time, and exposure position of the advertisement for advertisement bidding.

[0049] Then, based on the received advertisement request information, the advertisement demand sides 20 generate an exposure monitoring url and a win notice url for the advertisement to be bid (steps S4 and S5), and perform splicing processing on the generated exposure monitoring url and win notice url (step S6). The splicing processing is, for example, the processing of merging the exposure monitoring url and the win notice url into one url.

[0050] The advertising demand side 20 uses the spliced exposure monitoring URL and win notice URL as the exposure monitoring information of the to-be-auctioned advertisement, and encrypts this exposure monitoring information to ensure the confidentiality and integrity of the information (step S7). Then, each advertising demand side 20 returns the advertisement data of the to-be-auctioned advertisement and the encrypted exposure monitoring information to the media side 10 (step S8).

[0051] Next, based on the advertisement bids in the advertisement data received from each advertising demand side 20, the media side 10 conducts a competitive bidding ranking for the advertisements of multiple advertising demand sides 20 (step S9). Specifically, the media side 10 compares the bids for the advertisement made by each advertising demand side 20, and takes the advertising demand side 20 with the highest bid as the winning advertising demand side. The media side 10 exposes the advertisement of the winning advertising demand side 20 by, for example, displaying the advertisement of the winning advertising demand side 20 on the collection screen (step S10).

[0052] At this time, when the advertisement of the winning advertising demand side 20 is displayed, the media side 10 triggers the exposure monitoring URL of the displayed advertisement (step S11), and this exposure monitoring URL is transmitted to the advertising demand side 20. The advertising demand side 20 receives the exposure monitoring URL triggered by the media side 10's request (step S12), and parses the exposure monitoring URL according to the decryption protocol (step S13). After the exposure monitoring URL is parsed, the advertising demand side 20 triggers the win notice URL therein, and, for example, obtains the win notice data from the server (step S14). The win notice includes, for example, the advertisement price, exposure time, and exposure position of the competitive bidding victory. Using the win notice, the advertisement attribute information of the advertisement competitive bidding can be adjusted to optimize the advertisement competitive bidding.

[0053] Finally, the advertising demand side 20 backflows / stores the obtained win notice data into a dedicated database, for example, an online database and / or an offline database (step S15). Through the model, using the win notice data in the online database and / or the offline database, optimization of, for example, advertisement competitive bidding can be performed.

[0054] According to Figure 2A specific example of the method for obtaining the shown notice can effectively request the win notice of the advertisement by the advertisement demand side 20 without relying on the media side 10. Furthermore, it can reduce the development cost of the media side 10, optimize the interaction process between the media side 10 and the advertisement demand side 20 that interacts with it, reduce the docking time between the media and the advertisement demand side 20, lower the requirements for the technical capabilities of the media side 10, and reduce the occurrence of request failures for the win notice of the media side 10.

[0055] Figure 3 It is a schematic diagram of the main modules of the notice obtaining device according to an embodiment of the present invention. As Figure 3 shown, the notice obtaining device 200 includes: a receiving unit 201 that receives an information release request message; an output unit 202 that generates and outputs a release monitoring signal for the information according to the information release request message, where the release monitoring signal includes the address of the permission notice for the information to be released; and an obtaining unit 203 that, when it monitors that the information is released according to the release monitoring signal, uses the address of the permission notice for the released information to obtain the permission notice for the information.

[0056] Preferably, the output unit 202 encrypts the generated release monitoring signal to output the encrypted release monitoring signal. And when the obtaining unit 203 monitors that the information is released according to the release monitoring signal, it receives the release monitoring signal of the released information, decrypts the release monitoring signal to obtain the address of the permission notice, and then obtains the permission notice for the information.

[0057] Preferably, the release monitoring signal includes a release monitoring link, and when the obtaining unit 203 monitors that the release monitoring link is triggered according to the release monitoring signal, it obtains the permission notice for the information based on the address of the permission notice for the information where the release monitoring link is triggered.

[0058] Preferably, the address of the permission notice includes a permission notice link, and when the obtaining unit 203 monitors that the information is released according to the release monitoring signal, it triggers the permission notice link of the released information to obtain the permission notice for the information from the server.

[0059] Preferably, the output unit 202 outputs the release attribute value of the information according to the information release request message for the release of the information, and the obtaining unit 203 adjusts the release attribute value of the information by using the obtained permission notice for the information.

[0060] The notice obtaining device according to an embodiment of the present invention may also include, for example: a storage unit that stores the data of the obtained permission notice in a dedicated database.

[0061] The dedicated database according to an embodiment of the present invention includes, for example, an online dedicated database and / or an offline dedicated database.

[0062] The notification acquisition device according to an embodiment of the present invention can effectively request permission to publish information (such as advertisements) from other parties such as advertising demand parties without relying on media, thereby reducing the development cost of the media side, optimizing the interaction process between the media side and other parties such as advertising demand parties interacting with it, reducing the docking time between the media and other parties, reducing the requirements for the technical capabilities of the media side, and reducing the occurrence of request failures for permission to publish notifications (such as winnotices) on the media side.

[0063] Figure 4 An exemplary system architecture 400 to which the notification acquisition method or the notification acquisition device according to an embodiment of the present invention can be applied is shown.

[0064] As Figure 4 shown, the system architecture 400 may include terminal devices 401, 402, 403, a network 404, and a server 405. The network 404 is used to provide a medium for communication links between the terminal devices 401, 402, 403 and the server 405. The network 404 may include various connection types, such as wired, wireless communication links, or fiber optic cables, etc.

[0065] Users can use the terminal devices 401, 402, 403 to interact with the server 405 through the network 404 to receive or send messages, etc. Various communication client applications may be installed on the terminal devices 401, 402, 403, such as shopping applications, web browser applications, search applications, instant messaging tools, email clients, social platform software, etc. (for example only).

[0066] The terminal devices 401, 402, 403 may be various electronic devices with a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, and desktop computers, etc.

[0067] The server 405 may be a server providing various services, such as a background management server (for example only) that supports shopping websites browsed by users using the terminal devices 401, 402, 403. The background management server may analyze and process data such as product information query requests received, and feedback the processing results (such as target push information, product information - for example only) to the terminal devices.

[0068] It should be noted that the notification acquisition method provided by the embodiments of the present invention is generally executed by the server 405. Correspondingly, the notification acquisition device is generally set in the server 405.

[0069] It should be understood that Figure 4 the number of terminal devices, networks, and servers in

[0070] is merely illustrative. According to the implementation requirements, there can be any number of terminal devices, networks, and servers. Figure 5 Reference is now made to Figure 5 which shows a schematic structural diagram of a computer system 500 of a terminal device suitable for implementing the embodiments of the present invention.

[0071] As Figure 5 shown, the computer system 500 includes a central processing unit (CPU) 501, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 502 or a program loaded from a storage section 508 into a random access memory (RAM) 503. In the RAM 503, various programs and data required for the operation of the system 500 are also stored. The CPU 501, ROM 502, and RAM 503 are connected to each other via a bus 504. An input / output (I / O) interface 505 is also connected to the bus 504.

[0072] The following components are connected to the I / O interface 505: an input section 506 including a keyboard, a mouse, etc.; an output section 507 including, for example, a cathode ray tube (CRT), a liquid crystal display (LCD), etc. and a speaker, etc.; a storage section 508 including a hard disk, etc.; and a communication section 509 including a network interface card such as a LAN card, a modem, etc. The communication section 509 performs communication processing via a network such as the Internet. A drive 510 is also connected to the I / O interface 505 as required. A removable medium 511, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, etc., is installed on the drive 510 as required so that a computer program read from it can be installed into the storage section 508 as required.

[0073] Specifically, according to the embodiments disclosed in the present invention, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, the embodiments disclosed in the present invention include a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program includes program codes for performing the methods shown in the flowcharts. In such an embodiment, the computer program can be downloaded and installed from the network through the communication section 509, and / or installed from the removable medium 511. When the computer program is executed by the central processing unit (CPU) 501, the above-mentioned functions defined in the system of the present invention are executed.

[0074] It should be noted that the computer-readable medium shown in the present invention can be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of the computer-readable storage medium can include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present invention, the computer-readable storage medium can be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. And in the present invention, the computer-readable signal medium can include a data signal propagated in a baseband or as part of a carrier wave, which carries the computer-readable program code. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. The computer-readable signal medium can also be any computer-readable medium other than the computer-readable storage medium, which can send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted by any appropriate medium, including but not limited to: wireless, wire, optical cable, RF, etc., or any suitable combination of the above.

[0075] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagram may represent a module, a program segment, or a part of code that contains one or more executable instructions for implementing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the blocks may occur in a different order than marked in the accompanying drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagram or flowchart, and the combination of blocks in the block diagram or flowchart, can be implemented by a dedicated hardware-based system for performing the specified functions or operations, or can be implemented by a combination of dedicated hardware and computer instructions.

[0076] The units involved in the embodiments of the present invention can be implemented in software or in hardware. The described units can also be provided in a processor. For example, it can be described as: a processor includes a receiving unit, a generating unit, a transmitting unit, and an obtaining unit. Among them, the names of these units do not constitute a limitation to the unit itself in some cases. For example, the receiving unit can also be described as "the unit for receiving an information publishing request message".

[0077] As another aspect, the present invention also provides a computer-readable medium. The computer-readable medium can be included in the device described in the above embodiments; or it can exist alone without being assembled into the device. The above computer-readable medium carries one or more programs. When the above one or more programs are executed by a device, the device includes: receiving an information publishing request message; generating and outputting a publishing monitoring signal for the information according to the information publishing request message, where the publishing monitoring signal includes the address of the permission notice for publishing the information; when it is monitored according to the publishing monitoring signal that the information is published, obtaining the permission notice for publishing the information by using the address of the permission notice for publishing the information of the published information.

[0078] According to the technical solution of the embodiments of the present invention, it is possible to effectively request the permission notice for publishing information (such as advertisements) by other parties such as an advertising demand side without relying on a media. Furthermore, it is possible to reduce the development cost of the media side, optimize the interaction process between the media side and other parties such as an advertising demand side that interact with it, reduce the docking time between the media and other parties, reduce the requirements for the technical capabilities of the media side, and reduce the occurrence of request failures for the permission notice for publishing the media (such as winnotice).

[0079] The above specific embodiments do not constitute a limitation to the protection scope of the present invention. Those skilled in the art should understand that various modifications, combinations, sub-combinations, and substitutions can occur depending on design requirements and other factors. Any modifications, equivalent substitutions, and improvements made within the spirit and principle of the present invention should be included within the protection scope of the present invention.

Claims

1. A method for obtaining a notification, characterized in that, Applied to the advertising demand side, including: Receiving an information release request message sent by the media side; Generating and outputting a release monitoring signal for the information according to the information release request message, wherein the release monitoring signal includes the address of the permission notice for the information; When it is monitored according to the release monitoring signal that the information is released, using the address of the permission notice for the released information to obtain the permission notice for the information; Wherein, the advertising demand side generates an exposure monitoring link and a winning bid notice link for the information. When the information of the winning advertising demand side is displayed, the media side triggers the exposure monitoring link of the displayed information, and the exposure monitoring link is transmitted to the advertising demand side. The advertising demand side parses the exposure monitoring link. After the exposure monitoring link is parsed, the advertising demand side triggers the winning bid notice link.

2. The method for obtaining a notice according to claim 1, wherein After generating the release monitoring signal for the information, including: Performing an encryption process on the generated release monitoring signal to output the encrypted release monitoring signal; When it is monitored according to the release monitoring signal that the information is released, receiving the release monitoring signal of the released information, decrypting the release monitoring signal to obtain the address of the permission notice, and further obtaining the permission notice for the information.

3. The method for obtaining the notice according to claim 1 or 2, wherein The release monitoring signal includes a release monitoring link, and When it is monitored according to the release monitoring signal that the release monitoring link is triggered, obtaining the permission notice for the information based on the address of the permission notice for the information corresponding to the triggered release monitoring link.

4. The method for obtaining the notice according to claim 1 or 2, wherein The address of the permission notice includes a permission notice link, and When it is monitored according to the release monitoring signal that the information is released, triggering the permission notice link of the released information to obtain the permission notice for the information from the server.

5. The method for obtaining the notice according to claim 1 or 2, wherein After receiving the information release request message, including: outputting the release attribute value of the information according to the information release request message for the release of the information, and Adjusting the release attribute value of the information by using the obtained permission notice for the information.

6. The method for obtaining a notification according to claim 1, characterized in that, Further including: Storing the data of the obtained permission notice into a dedicated database.

7. The method for obtaining the notice according to claim 6, wherein The dedicated database includes an online dedicated database and / or an offline dedicated database.

8. An apparatus for obtaining a notification, characterized in that, Set on the advertising demand side, including: A receiving unit that receives an information release request message sent by the media side; An output unit that generates and outputs a release monitoring signal for the information according to the information release request message, wherein the release monitoring signal includes the address of the permission notice for the information; and An acquisition unit, when it monitors that the information is published according to the published monitoring signal, acquires the permission notice of the information by using the address of the permission notice of the published information. Wherein, the advertising demand side generates an exposure monitoring link and a winning bid notice link of the information. When the information of the winning advertising demand side is displayed, the media side triggers the exposure monitoring link of the displayed information, and the exposure monitoring link is transmitted to the advertising demand side. The advertising demand side parses the exposure monitoring link, and after the exposure monitoring link is parsed, the advertising demand side triggers the winning bid notice link.

9. An electronic device for obtaining notifications, characterized in that, Comprising: One or more processors; And A storage device for storing one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the method according to any one of claims 1-7.

10. A computer-readable medium having a computer program stored thereon, characterized in that, When the program is executed by the processor, it implements the method according to any one of claims 1-7.

Images