A method, device, medium and equipment for managing media advertising information

Abstract

The present invention relates to a method for managing media advertising placement information, comprising obtaining pharmacy sales history data within a geographical area where media advertising is to be placed; obtaining a daily sales curve for drugs treating the same type of disease based on the pharmacy sales history data; obtaining disease epidemic index information for the geographical area based on the pharmacy sales history data and the acquired disease public opinion data within the geographical area; and obtaining media advertising information for pre-placed drugs in the geographical area using a pre-configured knowledge base, the daily sales curve, and the disease epidemic index. The present invention achieves an increase in pharmacy transaction data, obtains disease epidemic trends through analysis and application of pharmacy data, and places targeted advertisements before the disease becomes prevalent. The present invention also relates to a media advertising placement information management device, a storage medium, and a device.

Description

Technical Field

[0001] The present invention relates to the field of computer technology, and in particular to a method, device, medium and equipment for managing media advertising delivery information. Background Art

[0002] Since the ad industry's inception, advertising has gradually become a common means of disseminating information in our daily lives. While advertising currently takes many forms, the four most common are print media, radio, television, and the internet. Compared to traditional media advertising, internet-based advertising offers advantages such as wide coverage, greater autonomy, accurate statistics, and easy adjustment, making it highly popular among users. Online transaction data from internet pharmacies is real-time, extensive, and authentic, dynamically reflecting the health status of drug buyers. With the increasing volume of online pharmacy transaction data, the urgent technical challenge of analyzing and utilizing this data to identify disease trends and deliver targeted advertising before disease outbreaks occur is how to effectively address these challenges. Summary of the Invention

[0003] The technical problem to be solved by the present invention is to address the deficiencies of the existing technology and provide a method, device, medium and equipment for managing media advertising delivery information.

[0004] The technical solution of the present invention to solve the above technical problems is as follows:

[0005] A method for managing media advertising information, comprising:

[0006] Obtain historical sales data for pharmacies in the geographic area where the media advertisement is to be placed;

[0007] Obtaining a daily sales curve of drugs for treating the same type of disease based on the pharmacy's historical sales data;

[0008] Obtaining disease epidemic indicator information for the geographical area based on the pharmacy sales history data and the acquired disease public opinion data within the geographical area;

[0009] The media advertising information of the pre-released medicines in the geographical area is obtained by using the pre-configured knowledge base, the daily sales volume curve and the disease prevalence index.

[0010] The beneficial effects of this method invention are: proposing a method for managing media advertising placement information, including obtaining historical sales data of pharmacies within a geographic area where media advertising is to be placed; obtaining a daily sales curve for drugs treating the same type of disease based on the historical sales data of pharmacies; obtaining disease epidemic index information for the geographic area based on the historical sales data of pharmacies and acquired disease public opinion data within the geographic area; and obtaining media advertising information for pre-placed drugs in the geographic area using a pre-configured knowledge base, the daily sales curve, and the disease epidemic index. The present invention achieves the goal of obtaining disease epidemic trends based on the increase in pharmacy transaction data through analysis and application of pharmacy data, and placing targeted advertisements before the disease becomes prevalent.

[0011] On the basis of the above technical solution, the present invention can also be improved as follows.

[0012] Furthermore, the daily sales curve of drugs for treating the same type of disease is obtained based on the pharmacy sales history data, specifically including:

[0013] Obtain historical sales data of drugs for treating the same type of disease from the pharmacy's historical sales data;

[0014] Obtaining a historical sales curve of the drugs for treating the same type of disease based on the historical sales data of the drugs for treating the same type of disease;

[0015] The drugs for treating the same type of disease whose curvature of the historical sales curve is greater than a preset curvature value are regarded as the drugs for treating the same type of disease whose sales volume is to be adjusted;

[0016] Using the historical sales curve of the drug for treating the same disease category whose sales volume is to be adjusted as the dependent variable and the promotion data of the drug for treating the same disease category as the independent variable, determining whether the historical sales volume of the drug for treating the same disease category whose sales volume is to be adjusted corresponds to the promotion data;

[0017] If so, remove the promotional data of the drug for treating the same type of disease from the historical sales volume of the drug for treating the same type of disease whose sales volume is to be adjusted, and adjust the historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted accordingly;

[0018] Based on the adjusted historical sales curve of the drug for treating the same type of disease with the sales volume to be adjusted, a daily sales volume curve of the drug for treating the same type of disease is obtained.

[0019] Furthermore, the disease epidemic index information of the geographical area is obtained based on the pharmacy sales history data and the acquired disease public opinion data in the geographical area, specifically including:

[0020] Taking the historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted as the dependent variable and the sales time as the independent variable, determining whether the historical sales volume of the drug for treating the same type of disease whose sales volume is to be adjusted corresponds to the sales time;

[0021] If so, the drug for treating the same type of disease whose sales volume is to be adjusted is a seasonal drug;

[0022] Otherwise, the drug for treating the same type of disease whose sales volume is to be adjusted is a non-seasonal drug;

[0023] Inputting the pharmacy sales history data and the acquired disease public opinion data in the geographical area into a classification model of disease epidemic risk to obtain disease epidemic risk information in the geographical area;

[0024] Based on the seasonal drugs and the disease epidemic risk information, disease epidemic index information of the geographical area is obtained.

[0025] Furthermore, the use of the pre-configured knowledge base, the daily sales volume curve, and the disease epidemic index information to obtain media advertising information of the pre-released drugs in the geographical area specifically includes:

[0026] Obtaining media advertising information of the pre-released seasonal medicine in the geographical area by using a pre-configured knowledge base, a daily sales curve of the pre-released seasonal medicine, and the disease epidemic index information;

[0027] Obtaining media advertising information for the pre-released non-seasonal drugs in the geographic area using a pre-configured knowledge base, a daily sales curve of the pre-released non-seasonal drugs, and the disease epidemic index information;

[0028] The pre-configured knowledge base is established based on the available medicines corresponding to the disease categories.

[0029] Furthermore, the use of the pre-configured knowledge base, the daily sales volume curve, and the disease epidemic index information to obtain media advertising information of the pre-released drugs in the geographical area specifically includes:

[0030] Dividing the daily sales volume curve of the seasonal drug into a first sales volume curve and a second sales volume curve, wherein the first sales volume curve is a curve portion of the daily sales volume curve of the seasonal drug in which the average daily sales volume of the seasonal drug within a period of time is greater than a preset average value, and the second sales volume curve is a curve portion of the daily sales volume curve of the seasonal drug in which the average daily sales volume of the seasonal drug within a period of time is less than the preset average value;

[0031] matching the first sales volume curve with the disease epidemic indicator information based on the preconfigured knowledge base;

[0032] If there is an attribute indicator matching the first sales volume curve in the disease epidemic indicator information, then using the attribute indicator as first placement strategy information for the media advertisement of the seasonal drug;

[0033] matching the second sales volume curve with the disease epidemic indicator information based on the preconfigured knowledge base;

[0034] If there is an attribute indicator matching the second sales volume curve in the disease epidemic indicator information, using the attribute indicator as second placement strategy information for the media advertisement of the seasonal drug;

[0035] Based on the first delivery strategy information and the second delivery strategy information, media advertising information of the pre-delivered seasonal medicines in the geographical area is obtained.

[0036] Furthermore, the use of the pre-configured knowledge base, the daily sales volume curve, and the disease epidemic index information to obtain media advertising information of the pre-released drugs in the geographical area specifically includes:

[0037] Based on the preconfigured knowledge base, matching the daily sales volume curve of the non-seasonal drug with the disease epidemic index information;

[0038] If there is an attribute indicator in the disease epidemic index information that completely matches the daily sales volume curve of the non-seasonal drug, then the attribute indicator is used as the third placement strategy information of the media advertisement of the non-seasonal drug;

[0039] If no completely matching condition attribute can be found, determining an attribute index whose matching degree reaches a set matching threshold, and using the attribute index as fourth placement strategy information for the media advertisement of the non-seasonal drug;

[0040] Based on the third delivery strategy information and the fourth delivery strategy information, media advertisement information of the pre-delivery non-seasonal medicine in the geographical area is obtained.

[0041] Another technical solution of the present invention to solve the above technical problems is as follows:

[0042] A media advertising information management device, comprising:

[0043] A collection module for acquiring historical sales data of pharmacies in the geographical area where the media advertisement is to be placed;

[0044] a calculation module for obtaining a daily sales curve of drugs for treating the same type of disease based on the pharmacy sales history data; and obtaining disease epidemic index information for the geographical area based on the pharmacy sales history data and the acquired disease public opinion data for the geographical area;

[0045] The matching module is used to obtain media advertising information of pre-released drugs in the geographical area by using a pre-configured knowledge base, the daily sales volume curve and the disease epidemic index.

[0046] Furthermore, the calculation module is specifically used to obtain historical sales data of drugs for treating the same type of diseases from the pharmacy sales history data;

[0047] Obtaining a historical sales curve of the drugs for treating the same type of disease based on the historical sales data of the drugs for treating the same type of disease;

[0048] The drugs for treating the same type of disease whose curvature of the historical sales curve is greater than a preset curvature value are regarded as the drugs for treating the same type of disease whose sales volume is to be adjusted;

[0049] Using the historical sales curve of the drug for treating the same disease category whose sales volume is to be adjusted as the dependent variable and the promotion data of the drug for treating the same disease category as the independent variable, determining whether the historical sales volume of the drug for treating the same disease category whose sales volume is to be adjusted corresponds to the promotion data;

[0050] If so, remove the promotional data of the drug for treating the same type of disease from the historical sales volume of the drug for treating the same type of disease whose sales volume is to be adjusted, and adjust the historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted accordingly;

[0051] Based on the adjusted historical sales curve of the drug for treating the same type of disease with the sales volume to be adjusted, a daily sales volume curve of the drug for treating the same type of disease is obtained.

[0052] In addition, the present invention provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of the media advertising delivery information management method described in any one of the above technical solutions.

[0053] The present invention also provides an electronic device, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor. When the processor executes the program, the steps of the media advertising delivery information management method as described in any one of the above technical solutions are implemented.

[0054] Advantages of additional aspects of the present invention will be given in part in the following description and in part will be obvious from the following description, or will be learned through practice of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS

[0055] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the following briefly introduces the drawings required for use in the embodiments of the present invention or the description of the prior art. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0056] Figure 1 A flow chart of a method for managing media advertisement delivery information according to the present invention;

[0057] Figure 2 This is a module diagram of a media advertisement delivery information management device of the present invention. DETAILED DESCRIPTION

[0058] The following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the accompanying drawings. Obviously, the described embodiments are part of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative efforts should fall within the scope of protection of the present invention.

[0059] like Figure 1 The method for managing media advertisement delivery information according to an embodiment of the present invention includes the following steps:

[0060] 110. Obtain historical sales data for pharmacies in the geographic area where the media advertisement is to be placed.

[0061] 120. Based on the pharmacy's historical sales data, obtain a daily sales curve for drugs treating the same type of disease.

[0062] 130. Obtain disease epidemic indicator information for the geographical area based on the pharmacy sales history data and the acquired disease public opinion data for the geographical area.

[0063] 140. Obtain media advertising information of pre-released drugs in the geographical area using a pre-configured knowledge base, the daily sales volume curve, and the disease prevalence index.

[0064] It should be understood that obtaining the pharmacy sales history data of all pharmacies in a certain area includes daily sales data of various categories of drugs, such as drugs for respiratory infections, cardiovascular and cerebrovascular diseases, and allergic diseases.

[0065] By acquiring disease public opinion data from the internet, we can obtain epidemic information about diseases in a geographic area, including when and which diseases have high sales of drugs, and whether the corresponding diseases are more common in the public opinion data. By using the pre-configured knowledge base, the daily sales curve, and the disease epidemic indicators, we can obtain media advertising information for pre-released drugs in the geographic area, allowing us to promote drugs for corresponding diseases in the corresponding media in advance for the next year.

[0066] A media advertising information management method proposed based on the above-mentioned embodiment includes obtaining historical sales data of pharmacies in the geographical area where media advertising is to be placed; obtaining a daily sales curve for drugs treating the same type of disease based on the historical sales data of pharmacies; obtaining disease epidemic index information for the geographical area based on the historical sales data of pharmacies and the acquired disease public opinion data in the geographical area; and obtaining media advertising information for pre-placed drugs in the geographical area using a pre-configured knowledge base, the daily sales curve, and the disease epidemic index. The present invention achieves the purpose of obtaining disease epidemic trends based on the increase of pharmacy transaction data through analysis and application of pharmacy data, and placing targeted advertisements before the disease becomes prevalent.

[0067] Furthermore, step 120 specifically includes:

[0068] The historical sales data of drugs for treating the same type of diseases are obtained from the pharmacy's historical sales data.

[0069] According to the historical sales data of the drugs for treating the same type of diseases, a historical sales curve of the drugs for treating the same type of diseases is obtained.

[0070] The drugs for treating the same type of disease whose curvature of the historical sales curve is greater than the preset curvature value are regarded as the drugs for treating the same type of disease whose sales volume is to be adjusted.

[0071] The historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted is used as the dependent variable, and the promotion data of the drug for treating the same type of disease is used as the independent variable to determine whether the historical sales volume of the drug for treating the same type of disease whose sales volume is to be adjusted corresponds to the promotion data.

[0072] If so, the promotional data of the drug for treating the same type of disease is removed from the historical sales volume of the drug for treating the same type of disease whose sales volume is to be adjusted, and the historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted is adjusted accordingly.

[0073] Based on the adjusted historical sales curve of the drug for treating the same type of disease with the sales volume to be adjusted, a daily sales volume curve of the drug for treating the same type of disease is obtained.

[0074] Furthermore, step 130 specifically includes:

[0075] The historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted is used as the dependent variable, and the sales time is used as the independent variable to determine whether the historical sales volume of the drug for treating the same type of disease whose sales volume is to be adjusted corresponds to the sales time.

[0076] If so, the drug for treating the same type of disease whose sales volume is to be adjusted is a seasonal drug.

[0077] Otherwise, the drugs for treating the same type of diseases whose sales are to be adjusted are non-seasonal drugs.

[0078] The pharmacy sales history data and the acquired disease public opinion data in the geographical area are input into a classification model of disease epidemic risk to obtain disease epidemic risk information of the geographical area.

[0079] Based on the seasonal drugs and the disease epidemic risk information, disease epidemic index information of the geographical area is obtained.

[0080] Furthermore, step 140 specifically includes:

[0081] 141. Obtain media advertising information of the pre-released seasonal medicines in the geographic area by utilizing a pre-configured knowledge base, a daily sales volume curve of the pre-released seasonal medicines, and the disease epidemic index information.

[0082] 142. Obtain media advertising information of the pre-released non-seasonal drugs in the geographic area by utilizing a pre-configured knowledge base, a daily sales curve of the pre-released non-seasonal drugs, and the disease epidemic index information.

[0083] The pre-configured knowledge base is established based on the available medicines corresponding to the disease categories.

[0084] Furthermore, step 141 specifically includes:

[0085] The daily sales volume curve of the seasonal drug is divided into a first sales volume curve and a second sales volume curve, wherein the first sales volume curve is a curve portion of the daily sales volume curve of the seasonal drug in which the average daily sales volume of the seasonal drug within a period of time is greater than a preset average value, and the second sales volume curve is a curve portion of the daily sales volume curve of the seasonal drug in which the average daily sales volume of the seasonal drug within a period of time is less than the preset average value.

[0086] Based on the preconfigured knowledge base, the first sales volume curve is matched with the disease epidemic indicator information.

[0087] If there is an attribute indicator matching the first sales volume curve in the disease epidemic index information, the attribute indicator is used as the first placement strategy information of the media advertisement for the seasonal drug.

[0088] Based on the preconfigured knowledge base, the second sales volume curve is matched with the disease epidemic indicator information.

[0089] If there is an attribute indicator matching the second sales volume curve in the disease epidemic indicator information, the attribute indicator is used as the second placement strategy information of the media advertisement for the seasonal drug.

[0090] Based on the first delivery strategy information and the second delivery strategy information, media advertising information of the pre-delivered seasonal medicines in the geographical area is obtained.

[0091] Furthermore, step 142 specifically includes:

[0092] Based on the preconfigured knowledge base, the daily sales volume curve of the non-seasonal drug is matched with the disease epidemic index information.

[0093] If there is an attribute indicator in the disease epidemic index information that completely matches the daily sales volume curve of the non-seasonal drug, the attribute indicator is used as the third placement strategy information of the media advertisement of the non-seasonal drug.

[0094] If no completely matching condition attribute can be found, an attribute index whose matching degree reaches a set matching threshold is determined, and the attribute index is used as fourth placement strategy information for the media advertisement of the non-seasonal drug.

[0095] Based on the third delivery strategy information and the fourth delivery strategy information, media advertisement information of the pre-delivery non-seasonal medicine in the geographical area is obtained.

[0096] like Figure 2 As shown, a media advertising information management device includes:

[0097] The collection module is used to obtain historical sales data of pharmacies in the geographical area where the media advertisement is to be placed.

[0098] The calculation module is used to obtain the daily sales curve of drugs for treating the same type of diseases based on the pharmacy sales history data; and obtain the disease epidemic index information of the geographical area based on the pharmacy sales history data and the disease public opinion data obtained in the geographical area.

[0099] The matching module is used to obtain media advertising information of pre-released drugs in the geographical area by using a pre-configured knowledge base, the daily sales volume curve and the disease epidemic index.

[0100] Furthermore, the calculation module is specifically used to obtain historical sales data of drugs for treating the same type of diseases from the pharmacy sales history data;

[0101] Obtaining a historical sales curve of the drugs for treating the same type of disease based on the historical sales data of the drugs for treating the same type of disease;

[0102] The drugs for treating the same type of disease whose curvature of the historical sales curve is greater than a preset curvature value are regarded as the drugs for treating the same type of disease whose sales volume is to be adjusted;

[0103] Using the historical sales curve of the drug for treating the same disease category whose sales volume is to be adjusted as the dependent variable and the promotion data of the drug for treating the same disease category as the independent variable, determining whether the historical sales volume of the drug for treating the same disease category whose sales volume is to be adjusted corresponds to the promotion data;

[0104] If so, remove the promotional data of the drug for treating the same type of disease from the historical sales volume of the drug for treating the same type of disease whose sales volume is to be adjusted, and adjust the historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted accordingly;

[0105] Based on the adjusted historical sales curve of the drug for treating the same type of disease with the sales volume to be adjusted, a daily sales volume curve of the drug for treating the same type of disease is obtained.

[0106] In addition, the present invention provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of the media advertising delivery information management method described in any one of the above technical solutions.

[0107] The present invention also provides an electronic device, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor. When the processor executes the program, the steps of the media advertising delivery information management method as described in any one of the above technical solutions are implemented.

[0108] In the above embodiments, the description of each embodiment has its own focus. For parts that are not described or recorded in detail in a certain embodiment, reference can be made to the relevant description of other embodiments.

[0109] Those skilled in the art will appreciate that the units and algorithm steps of each example described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. Professionals and technicians can use different methods to implement the described functions for each specific application, but such implementation should not be considered beyond the scope of the present invention.

[0110] In the embodiments provided by the present invention, it should be understood that the disclosed devices / terminal equipment and methods can be implemented in other ways. For example, the device / terminal equipment embodiments described above are merely illustrative. For example, the division of the modules or units is merely a logical function division. In actual implementation, there may be other division methods, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of devices or units, which can be electrical, mechanical or other forms.

[0111] The units described as separate components may or may not be physically separate, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed across multiple network units. Some or all of these units may be selected to achieve the purpose of this embodiment according to actual needs.

[0112] In addition, the functional units in the various embodiments of the present invention may be integrated into a single processing unit, each unit may exist physically separately, or two or more units may be integrated into a single unit. The aforementioned integrated units may be implemented in the form of hardware or software functional units.

[0113] If the integrated module / unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium.

[0114] Based on this understanding, the present invention implements all or part of the processes in the above-mentioned embodiment method, and can also be completed by instructing the relevant hardware through a computer program. The computer program can be stored in a computer-readable storage medium. When the computer program is executed by the processor, it can implement the steps of the above-mentioned various method embodiments. The computer program includes computer program code, and the computer program code can be in source code form, object code form, executable file or some intermediate form. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, USB flash drive, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium. It should be noted that the content contained in the computer-readable medium can be appropriately increased or decreased according to the requirements of legislation and patent practice in the jurisdiction. For example, in some jurisdictions, according to legislation and patent practice, computer-readable media do not include electric carrier signals and telecommunication signals.

[0115] The embodiments described above are only used to illustrate the technical solutions of the present invention, rather than to limit the same. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that they can still modify the technical solutions described in the aforementioned embodiments, or make equivalent replacements for some of the technical features therein. These modifications or replacements do not deviate the essence of the corresponding technical solutions from the spirit and scope of the technical solutions of the various embodiments of the present invention, and should all be included in the scope of protection of the present invention.

[0116] The above are merely specific embodiments of the present invention, but the scope of protection of the present invention is not limited thereto. Any person skilled in the art can easily conceive of various equivalent modifications or substitutions within the technical scope disclosed in the present invention, and such modifications or substitutions are intended to be within the scope of protection of the present invention. Therefore, the scope of protection of the present invention shall be subject to the scope of protection of the claims.

Claims

1. A method for managing media advertising information, characterized in that: include: Obtain historical sales data for pharmacies in the geographic area where the media advertisement is to be placed; According to the pharmacy sales history data, a daily sales curve of drugs for treating the same type of disease is obtained; specifically, the method comprises: obtaining historical sales data of drugs for treating the same type of disease from the pharmacy sales history data; obtaining the historical sales curve of drugs for treating the same type of disease based on the historical sales data of drugs for treating the same type of disease; taking the drugs for treating the same type of disease whose curvature of the historical sales curve is greater than a preset curvature value as the drugs for treating the same type of disease whose sales volume is to be adjusted; taking the historical sales curve of the drugs for treating the same type of disease whose sales volume is to be adjusted as the dependent variable, and taking the promotion data of the drugs for treating the same type of disease as the independent variable, and judging whether the historical sales volume of the drugs for treating the same type of disease whose sales volume is to be adjusted corresponds to the promotion data; if so, removing the promotion data of the drugs for treating the same type of disease from the historical sales volume of the drugs for treating the same type of disease whose sales volume is to be adjusted, and adjusting the historical sales curve of the drugs for treating the same type of disease whose sales volume is to be adjusted accordingly; obtaining the daily sales curve of the drugs for treating the same type of disease based on the adjusted historical sales curve of the drugs for treating the same type of disease whose sales volume is to be adjusted; according to the pharmacy sales history data and the acquired geographical area disease public opinion data to obtain disease epidemic index information of the geographical area; using a preconfigured knowledge base, the daily sales volume curve and the disease epidemic index information to obtain media advertising information of pre-released drugs in the geographical area, wherein the preconfigured knowledge base is established based on the available drugs corresponding to the disease categories; obtaining the disease epidemic index information of the geographical area based on the pharmacy sales history data and the acquired disease public opinion data in the geographical area specifically includes: using the historical sales curve of the drug for treating the same type of disease with sales volume to be adjusted as the dependent variable and the sales time as the independent variable, and determining whether the historical sales volume of the drug for treating the same type of disease with sales volume to be adjusted corresponds to the sales time; if so, the drug for treating the same type of disease with sales volume to be adjusted is a seasonal drug; otherwise, the drug for treating the same type of disease with sales volume to be adjusted is a non-seasonal drug; inputting the pharmacy sales history data and the acquired disease public opinion data in the geographical area into a disease epidemic risk classification model to obtain disease epidemic risk information of the geographical area; obtaining disease epidemic index information of the geographical area based on the seasonal drug and the disease epidemic risk information.

2. The media advertising information management method according to claim 1, characterized in that: The method of using the pre-configured knowledge base, the daily sales volume curve and the disease epidemic index information to obtain the media advertising information of the pre-released drugs in the geographical area specifically includes: using the pre-configured knowledge base, the daily sales volume curve of the pre-released seasonal drugs and the disease epidemic index information to obtain the media advertising information of the pre-released seasonal drugs in the geographical area; using the pre-configured knowledge base, the daily sales volume curve of the pre-released non-seasonal drugs and the disease epidemic index information to obtain the media advertising information of the pre-released non-seasonal drugs in the geographical area.

3. The media advertising information management method according to claim 2, characterized in that: The method of obtaining media advertising information of pre-released drugs in the geographical area by utilizing the pre-configured knowledge base, the daily sales volume curve, and the disease epidemic index information specifically includes: dividing the daily sales volume curve of the seasonal drug into a first sales volume curve and a second sales volume curve, wherein the first sales volume curve is a curve portion of the daily sales volume curve of the seasonal drug in which the average daily sales volume of the seasonal drug is greater than a preset average value over a period of time, and the second sales volume curve is a curve portion of the daily sales volume curve of the seasonal drug in which the average daily sales volume of the seasonal drug is less than the preset average value over a period of time; dividing the first sales volume curve based on the pre-configured knowledge base into a first sales volume curve and a second sales volume curve; Matching with the disease epidemic index information; if there is an attribute indicator matching the first sales volume curve in the disease epidemic index information, using the attribute indicator as the first delivery strategy information of the media advertisement for the seasonal drug; based on the preconfigured knowledge base, matching the second sales volume curve with the disease epidemic index information; if there is an attribute indicator matching the second sales volume curve in the disease epidemic index information, using the attribute indicator as the second delivery strategy information of the media advertisement for the seasonal drug; based on the first delivery strategy information and the second delivery strategy information, obtaining the media advertisement information of the pre-delivered seasonal drugs in the geographical area.

4. The media advertising information management method according to claim 2, characterized in that: The method of using the pre-configured knowledge base, the daily sales volume curve and the disease epidemic index information to obtain the media advertising information of the pre-released drugs in the geographical area specifically includes: matching the daily sales volume curve of the non-seasonal drugs with the disease epidemic index information based on the pre-configured knowledge base; if there is an attribute indicator in the disease epidemic index information that completely matches the daily sales volume curve of the non-seasonal drugs, using the attribute indicator as the third release strategy information for the media advertising of the non-seasonal drugs; if no completely matching conditional attribute can be found, determining the attribute indicator whose matching degree reaches a set matching threshold, and using the attribute indicator as the fourth release strategy information for the media advertising of the non-seasonal drugs; and obtaining the media advertising information of the pre-released non-seasonal drugs in the geographical area based on the third release strategy information and the fourth release strategy information.

5. A media advertising information management device for implementing the media advertising information management method according to any one of claims 1 to 4, characterized in that: include: A collection module for acquiring historical sales data of pharmacies in the geographical area where the media advertisement is to be placed; A calculation module is used to obtain a daily sales curve of drugs for treating the same type of disease based on the drugstore sales history data; obtain disease epidemic index information of the geographical area based on the drugstore sales history data and the acquired disease public opinion data in the geographical area; a matching module is used to obtain media advertising information of pre-released drugs in the geographical area by using a preconfigured knowledge base, the daily sales curve and the disease epidemic index information; wherein the preconfigured knowledge base is established based on the available drugs corresponding to the disease category; the calculation module is specifically used to obtain historical sales data of drugs for treating the same type of disease from the drugstore sales history data; obtain the historical sales curve of drugs for treating the same type of disease based on the historical sales data of the drugs for treating the same type of disease; and match the historical sales data to the historical sales curve of the drugs for treating the same type of disease. The drug for treating the same type of disease whose sales curve has a curvature greater than a preset curvature value is used as the drug for treating the same type of disease whose sales volume is to be adjusted; the historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted is used as the dependent variable, and the promotional data of the drug for treating the same type of disease is used as the independent variable to determine whether the historical sales volume of the drug for treating the same type of disease whose sales volume is to be adjusted corresponds to the promotional data; if so, the promotional data of the drug for treating the same type of disease is removed from the historical sales volume of the drug for treating the same type of disease whose sales volume is to be adjusted, and the historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted is adjusted accordingly; based on the adjusted historical sales curve of the drug for treating the same type of disease whose sales volume is to be adjusted, the daily sales volume curve of the drug for treating the same type of disease is obtained.

6. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the program is executed by a processor, the steps of the media advertisement delivery information management method according to any one of claims 1 to 4 are implemented.

7. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein: When the processor executes the program, the steps of the media advertisement delivery information management method according to any one of claims 1 to 4 are implemented.

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