A method, apparatus, storage medium, and electronic device for placing advertisements on charging piles.

Abstract

This invention discloses a method, apparatus, storage medium, and electronic device for advertising on charging piles. The method involves: acquiring user identity information; determining recommended advertisements based on the user identity information and a preset advertising strategy; obtaining corresponding user preference data based on the user identity information and automatically filtering the recommended advertisements based on the user preference data; and delivering the filtered advertisements to users through the charging piles using the preset advertising strategy. This method, by recommending advertisements based on the preset advertising strategy, can improve the speed of identification and advertising sensitivity for operators of charging pile advertising; and by automatically filtering the recommended advertisements based on user preference data, it reduces disturbance to end users.

Description

Technical Field

[0001] This invention relates to the field of advertising technology, specifically to a method, apparatus, storage medium, and electronic device for advertising on charging piles. Background Technology

[0002] Smart charging pile advertising machines enable interconnection between people, vehicles, and charging piles. Existing smart charging pile advertising machine systems can effectively monitor and manage electric vehicle charging stations and distributed charging piles. By setting up functional modules such as charging pile real-scene monitoring, charging pile fault tracking, data collection, and data display by area in the system, the system can realize the customization of charging piles and charging stations, data backend development, and multi-platform front-end applications. However, the system has not yet realized automatic advertising distribution and filtering, and its level of intelligence is poor. Summary of the Invention

[0003] In view of this, embodiments of the present invention provide a method, apparatus, storage medium and electronic device for placing advertisements on charging piles, in order to solve the technical problem that the existing intelligent charging pile advertising machine system lacks advertising distribution and intelligent filtering functions.

[0004] The technical solution proposed in this invention is as follows:

[0005] The first aspect of this invention provides a method for advertising on charging piles, the method comprising: obtaining user identity information; determining advertisements to be recommended based on the user identity information and a preset advertising strategy; obtaining corresponding user preference data based on the user identity information and automatically filtering the advertisements to be recommended based on the user preference data; and delivering the filtered advertisements to users through the charging piles using the preset advertising strategy.

[0006] Optionally, determining the advertisement to be recommended based on the user identity information and a preset advertising delivery strategy includes: obtaining historical interest advertisement data corresponding to the user identity information; determining the recommendation level of the corresponding advertisement to be delivered based on the preset advertising delivery strategy; and determining the advertisement to be recommended based on the historical interest advertisement data and the recommendation level.

[0007] Optionally, obtaining the corresponding user preference data based on the user identity information includes: obtaining historical question data and corresponding reply data posted by the user corresponding to the user identity information; determining the replies that the user corresponding to the user identity information is interested in from the reply data; and determining the corresponding user preference data based on the historical question data and the replies that the user is interested in.

[0008] Optionally, the step of using a preset advertising strategy to deliver filtered advertisements to users through charging piles includes: using the preset advertising strategy to deliver the filtered advertisements to the corresponding charging pile advertising machine for display and playback.

[0009] A second aspect of this invention provides a charging pile advertising delivery device, comprising: an acquisition module for acquiring user identity information; a determination module for determining an advertisement to be recommended based on the user identity information and a preset advertising delivery strategy; a filtering module for acquiring corresponding user preference data based on the user identity information and automatically filtering the advertisement to be recommended based on the user preference data; and a delivery module for delivering the filtered advertisement to the user through the charging pile using a preset advertising delivery strategy.

[0010] Optionally, the device further includes: a first acquisition module, configured to acquire historical interest advertising data corresponding to the user's identity information; a first determination module, configured to determine the recommendation level of the corresponding advertisement to be delivered according to a preset advertising delivery strategy; and a second determination module, configured to determine the advertisement to be recommended based on the historical interest advertising data and the recommendation level.

[0011] Optionally, the device further includes: a second acquisition module, configured to acquire historical question data and corresponding reply data posted by the user corresponding to the user identity information; a third determination module, configured to determine the replies that the user corresponding to the user identity information is interested in from the reply data; and a fourth determination module, configured to determine corresponding user preference data based on the historical question data and the replies that the user is interested in.

[0012] Optionally, the device further includes: a first delivery module, used to deliver the filtered advertisements to the corresponding charging pile advertising machine for display and playback using a preset advertising delivery strategy.

[0013] A third aspect of the present invention provides a computer-readable storage medium storing computer instructions for causing the computer to perform the charging pile advertising placement method as described in the first aspect and any one of the first aspects of the present invention.

[0014] A fourth aspect of the present invention provides an electronic device, including: a memory and a processor, wherein the memory and the processor are communicatively connected to each other, the memory stores computer instructions, and the processor executes the computer instructions to perform the charging pile advertising placement method as described in the first aspect and any one of the first aspects of the present invention.

[0015] The technical solution provided by this invention has the following effects:

[0016] The charging pile advertising delivery method provided in this invention involves: acquiring user identity information; determining recommended advertisements based on the user identity information and a preset advertising delivery strategy; acquiring corresponding user preference data based on the user identity information and automatically filtering the recommended advertisements based on the user preference data; and delivering the filtered advertisements to users through the charging pile using the preset advertising delivery strategy. This method, by recommending advertisements according to the preset advertising delivery strategy, can improve the speed of identification and advertising sensitivity for charging pile advertising operators; and by automatically filtering the recommended advertisements based on user preference data, it reduces disturbance to end users. Attached Figure Description

[0017] To more clearly illustrate the specific embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the specific embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present invention. For those skilled in the art, other drawings can be obtained from these drawings without creative effort.

[0018] Figure 1 This is a flowchart of a charging pile advertising placement method according to an embodiment of the present invention;

[0019] Figure 2 This is a structural block diagram of a charging pile advertising device according to an embodiment of the present invention;

[0020] Figure 3 This is a schematic diagram of the structure of a computer-readable storage medium provided according to an embodiment of the present invention;

[0021] Figure 4 This is a schematic diagram of the structure of an electronic device provided according to an embodiment of the present invention. Detailed Implementation

[0022] To make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present invention, not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of the present invention.

[0023] This invention provides a method for placing advertisements on charging piles, such as... Figure 1 As shown, the method includes the following steps:

[0024] Step S101: Obtain user identity information. Specifically, when a user charges at a charging station, they scan a QR code on the charging station. After scanning the QR code, the user logs into their corresponding account, and the user's identity information can be obtained based on that account information.

[0025] Step S102: Determine the advertisements to be recommended based on the user identity information and the preset advertising delivery strategy. Specifically, the advertising delivery backend first determines which advertising content, i.e., the advertisements to be recommended, can be delivered to the corresponding user based on the obtained user identity information. Then, the pre-set advertising delivery strategy is used to more accurately determine the delivery order of the advertisements to be recommended, achieving more accurate recommendations. The advertising delivery strategy is determined according to different delivery principles, and may include centralized delivery strategies, continuous delivery strategies, intermittent delivery strategies, etc. This invention does not specifically limit this, as long as the requirements are met.

[0026] Step S103: Obtain corresponding user preference data based on the user identity information and automatically filter the advertisements to be recommended based on the user preference data. Specifically, user preference data can be determined based on the user's viewing behavior data of historically delivered advertisements during the charging process at the charging station. For example, by capturing the user's behavior of closing advertisements and swiping away advertisements, advertisements that the user is not interested in can be identified, while advertisements that the user is interested in can be identified by capturing the user's behavior of watching advertisements and the duration of watching advertisements. Based on this user preference data, unfriendly or user-disliked advertisements in the advertisements to be recommended can be distinguished and automatically filtered, which can improve the accuracy of the advertisements to be recommended and enhance the user experience of the corresponding terminal.

[0027] Step S104: Utilize a preset advertising delivery strategy to deliver filtered advertisements to users via charging stations. Specifically, according to the preset advertising delivery strategy, filtered advertisements are delivered to users on the corresponding charging stations to achieve precise targeting. The advertising delivery strategy generally refers to an advertising timing strategy, which specifies the time, frequency, and order of advertisement content. This strategy can include advertising time-limit strategies, advertising point-of-use strategies, advertising time strategies, and advertising frequency strategies. In this embodiment of the invention, the preset advertising delivery strategy can be expressed as precisely targeting advertisements to users based on their identity information while they are using the charging station.

[0028] The charging pile advertising placement method provided in this invention recommends advertisements according to a preset advertising placement strategy, which can improve the quick identification and advertising sensitivity of charging pile advertising operators; and automatically filters the recommended advertisements based on user preference data, reducing disturbance to end customers.

[0029] As an optional implementation of this invention, step S102 includes: obtaining historical interest ad data corresponding to the user's identity information; determining the recommendation level of the corresponding ad to be delivered according to a preset ad delivery strategy; and determining the ad to be recommended based on the historical interest ad data and the recommendation level.

[0030] First, based on the obtained user identity information, the historical advertising data of the corresponding user can be obtained on the corresponding charging station. For example, based on the characteristics of the user's logged-in account (such as account balance, number of logins, etc.), the duration of the user's use of the corresponding charging station can be determined, and the corresponding advertisements to be recommended can be determined based on the duration; or based on the user's historical operation habits, it can be determined which advertisements the user is interested in or not interested in, and the corresponding advertisements to be recommended can be further determined.

[0031] Next, the recommendation level of the advertisement to be recommended is determined. Specifically, the advertisements to be recommended are recommended according to the preset advertising strategy at different levels. For example, if the hotel advertising strategy corresponds to recommendation level 1 and the scenic spot advertising strategy corresponds to recommendation level 2, then when the determined advertisements to be recommended include both hotel and scenic spot advertising information, the hotel advertising information is recommended first, and then the corresponding scenic spot advertising information is recommended.

[0032] Multiple advertising strategies can also correspond to a recommendation level. For example, hotel advertising strategies 1, 2, and 3 all correspond to recommendation level 1.

[0033] In one embodiment, multiple charging stations are deployed in a resort, each equipped with an advertising machine. When user A scans any charging station to charge, if it is determined that the user's scanned login account is a first-time login, advertisements such as hotel information and attraction information can be recommended to the user. If it is determined that the user's scanned login account is not a first-time login, advertisements can be recommended to the user based on the account's historical operation habits (such as directly deleting certain advertisements or browsing certain advertisements and the duration of browsing). For example, if the user's historical advertising interest data indicates a preference for browsing hotel-related advertisements, then more hotel-related advertisements will be recommended to the customer.

[0034] As an optional implementation of this invention, obtaining corresponding user preference data based on the user identity information includes: obtaining historical question data and corresponding reply data posted by the user corresponding to the user identity information; determining the replies that the user is interested in from the reply data; and determining the corresponding user preference data based on the historical question data and the replies that the user is interested in. Specifically, firstly, the browsing time of the historical questions posted by the user and the corresponding replies is obtained based on the user's scanned login account. Then, the browsing time of the corresponding replies can be used to determine the replies that the user is interested in, and further, the advertising data that the user is interested in, i.e., the user preference data, can be determined.

[0035] In one embodiment, the user has historically posted some questions about hotel advertisements, such as questions about hotel prices and facilities. Based on factors such as the time the user spends browsing the answers to the corresponding questions, it can be determined that the user prefers to view responses about low hotel prices and good facilities. Therefore, it can be further determined that the user prefers hotel advertisements with better cost performance (i.e., low price and good facilities). Thus, hotel advertisements with high prices and poor facilities are automatically filtered out from the advertisements to be recommended.

[0036] Finally, the filtered advertisements are displayed and played automatically on the corresponding charging station advertising machines until the designated playback time is reached. The playback time can be determined based on external factors such as the advertising operator's budget.

[0037] This invention also provides a charging pile advertising placement device, such as... Figure 2 As shown, the device includes:

[0038] The acquisition module 201 is used to acquire user identity information; for details, please refer to the relevant description of step S101 in the above method embodiment.

[0039] The determining module 202 is used to determine the advertisement to be recommended based on the user identity information and the preset advertising delivery strategy; for details, please refer to the relevant description of step S102 in the above method embodiment.

[0040] The filtering module 203 is used to obtain corresponding user preference data based on the user identity information and to automatically filter the advertisements to be recommended based on the user preference data; for details, please refer to the relevant description of step S103 in the above method embodiment.

[0041] The delivery module 204 is used to deliver filtered advertisements to users through charging piles using a preset advertising delivery strategy; for details, please refer to the relevant description of step S104 in the above method embodiment.

[0042] The charging pile advertising delivery device provided in this embodiment of the invention recommends advertisements according to a preset advertising delivery strategy, which can improve the speed of identification and advertising sensitivity for operators who publish advertisements at charging piles; it also automatically filters the recommended advertisements based on user preference data, reducing disturbance to end customers.

[0043] As an optional embodiment of the present invention, the device further includes: a first acquisition module, configured to acquire historical interest advertising data corresponding to the user identity information; a first determination module, configured to determine the recommendation level of the corresponding advertisement to be delivered according to a preset advertising delivery strategy; and a second determination module, configured to determine the advertisement to be recommended based on the historical interest advertising data and the recommendation level.

[0044] As an optional implementation of this invention, the device further includes: a second acquisition module, configured to acquire historical question data and corresponding reply data posted by the user corresponding to the user identity information; a third determination module, configured to determine, from the reply data, the replies that the user corresponding to the user identity information is interested in; and a fourth determination module, configured to determine corresponding user preference data based on the historical question data and the replies that the user is interested in.

[0045] As an optional implementation of the present invention, the device further includes: a first delivery module, used to deliver the filtered advertisement to the corresponding charging pile advertising machine for display and playback using a preset advertising delivery strategy.

[0046] For a detailed description of the functions of the charging pile advertising placement device provided in this embodiment of the invention, please refer to the description of the charging pile advertising placement method in the above embodiments.

[0047] This invention also provides a storage medium, such as... Figure 3 As shown, a computer program 301 is stored on it. When executed by a processor, this program implements the steps of the charging pile advertising method described in the above embodiments. The storage medium also stores audio and video stream data, feature frame data, interactive request signaling, encrypted data, and a preset data size. The storage medium can be a magnetic disk, optical disk, read-only memory (ROM), random access memory (RAM), flash memory, hard disk drive (HDD), or solid-state drive (SSD), etc.; the storage medium may also include combinations of the above types of memory.

[0048] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. The program can be stored in a computer-readable storage medium, and when executed, it can include the processes of the embodiments of the above methods. The storage medium can be a magnetic disk, optical disk, read-only memory (ROM), random access memory (RAM), flash memory, hard disk drive (HDD), or solid-state drive (SSD), etc.; the storage medium can also include combinations of the above types of memory.

[0049] This invention also provides an electronic device, such as... Figure 4 As shown, the electronic device may include a processor 41 and a memory 42, wherein the processor 41 and the memory 42 may be connected via a bus or other means. Figure 4 Taking the example of a connection between China and Israel via a bus.

[0050] Processor 41 can be a central processing unit (CPU). Processor 41 can also be other general-purpose processors, digital signal processors (DSPs), application-specific integrated circuits (ASICs), field-programmable gate arrays (FPGAs), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or combinations of the above types of chips.

[0051] The memory 42, as a non-transitory computer-readable storage medium, can be used to store non-transitory software programs, non-transitory computer-executable programs, and modules, such as the corresponding program instructions / modules in the embodiments of the present invention. The processor 41 executes various functional applications and data processing of the processor by running the non-transitory software programs, instructions, and modules stored in the memory 42, thereby implementing the charging pile advertising placement method in the above method embodiments.

[0052] The memory 42 may include a program storage area and a data storage area. The program storage area may store applications required for operating the device and at least one function; the data storage area may store data created by the processor 41, etc. Furthermore, the memory 42 may include high-speed random access memory and may also include non-transitory memory, such as at least one disk storage device, flash memory device, or other non-transitory solid-state storage device. In some embodiments, the memory 42 may optionally include memory remotely located relative to the processor 41, and these remote memories may be connected to the processor 41 via a network. Examples of such networks include, but are not limited to, the Internet, corporate intranets, local area networks, mobile communication networks, and combinations thereof.

[0053] The one or more modules are stored in the memory 42, and when executed by the processor 41, they perform actions such as... Figure 1 The charging pile advertising placement method in the illustrated embodiment.

[0054] For specific details regarding the aforementioned electronic devices, please refer to the relevant documentation. Figure 1 The relevant descriptions and effects in the illustrated embodiments are for understanding purposes only and will not be repeated here.

[0055] Although embodiments of the invention have been described in conjunction with the accompanying drawings, those skilled in the art can make various modifications and variations without departing from the spirit and scope of the invention, and such modifications and variations all fall within the scope defined by the appended claims.

Claims

1. A method for placing advertisements on charging piles, characterized in that, Includes the following steps: Obtain user identity information, which is the account information logged in by the user when charging by scanning the QR code on the charging pile; The advertisements to be recommended are determined based on the user identity information and the preset advertising delivery strategy. The preset advertising delivery strategy is determined according to different delivery principles, including centralized delivery strategy, continuous delivery strategy, and intermittent delivery strategy. The corresponding user preference data is obtained based on the user identity information, and the advertisements to be recommended are automatically filtered based on the user preference data. The user preference data is determined based on the viewing behavior data of the corresponding user on the historical advertisements during the charging process at the charging station. The viewing behavior data includes the user's viewing behavior and viewing duration. The user's viewing behavior includes the user's closing of advertisements and the user's swiping away of advertisements. Filtered advertisements are delivered to users through charging stations using a preset advertising delivery strategy. The preset advertising delivery strategy is used to indicate the specific time, frequency and order of advertisement program content, including advertising time limit strategy, advertising point strategy, advertising time strategy and advertising frequency strategy. The step of determining the advertisement to be recommended based on the user identity information and the preset advertising delivery strategy includes: Obtain historical interest advertising data corresponding to the user's identity information, wherein the user's identity information includes the user's account balance and login count; The recommendation level of the corresponding advertisement to be delivered is determined according to the preset advertising delivery strategy, wherein one recommendation level corresponds to one or more preset advertising delivery strategies; The ads to be recommended are determined based on the historical interest data and the recommendation level.

2. The method according to claim 1, characterized in that, The step of obtaining corresponding user preference data based on the user identity information includes: Obtain the historical question data and corresponding reply data posted by the user corresponding to the user's identity information; Determine the responses that the user is interested in from the response data, corresponding to the user's identity information; The corresponding user preference data is determined based on the historical question data and the responses that the user is interested in.

3. The method according to claim 1, characterized in that, The method of delivering filtered advertisements to users via charging stations using a preset advertising delivery strategy includes: The filtered advertisements are displayed and played on the corresponding charging pile advertising machines using a preset advertising strategy.

4. A charging pile advertising placement device, characterized in that, include: The acquisition module is used to acquire user identity information, which is the account information logged in by the user when charging by scanning the QR code on the charging pile; The determination module is used to determine the advertisement to be recommended based on the user identity information and the preset advertising delivery strategy. The preset advertising delivery strategy is determined according to different delivery principles, including centralized delivery strategy, continuous delivery strategy, and intermittent delivery strategy. The filtering module is used to obtain corresponding user preference data based on the user identity information and automatically filter the advertisements to be recommended based on the user preference data. The user preference data is determined based on the viewing behavior data of the corresponding user on historical advertisements during the charging process at the charging station. The viewing behavior data includes the user's advertising viewing behavior and viewing duration. The user's advertising viewing behavior includes the user closing the advertisement and the user swiping away the advertisement. The delivery module is used to deliver filtered advertisements to users through charging piles using a preset advertising delivery strategy. The preset advertising delivery strategy is used to indicate the specific time, frequency and order of advertisement program content, including advertising time limit strategy, advertising time point strategy, advertising time strategy and advertising frequency strategy. The device further includes: The first acquisition module is used to acquire historical interest advertisement data corresponding to the user identity information, wherein the user identity information includes the user's account balance and login count; The first determining module is used to determine the recommendation level of the corresponding advertisement to be delivered according to the preset advertising delivery strategy, wherein one recommendation level corresponds to one or more preset advertising delivery strategies; The second determining module is used to determine the advertisement to be recommended based on the historical interest advertisement data and the recommendation level.

5. The apparatus according to claim 4, characterized in that, The device further includes: The second acquisition module is used to acquire the historical question data and corresponding reply data of the user corresponding to the user identity information; The third determining module is used to determine, from the response data, the response that the user's identity information corresponds to a response that the user is interested in; The fourth determining module is used to determine the corresponding user preference data based on the historical question data and the responses that the user is interested in.

6. The apparatus according to claim 4, characterized in that, The device further includes: The first delivery module is used to deliver filtered advertisements to the corresponding charging pile advertising machines for display and playback using a preset advertising delivery strategy.

7. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores computer instructions for causing the computer to execute the charging pile advertising placement method as described in any one of claims 1-3.

8. An electronic device, characterized in that, include: The system includes a memory and a processor, which are communicatively connected to each other. The memory stores computer instructions, and the processor executes the computer instructions to perform the charging pile advertising placement method as described in any one of claims 1-3.

Images