Traffic monitoring service processing method and electronic device

Abstract

Embodiments of the present application disclose a traffic monitoring service processing method and an electronic device. The method comprises: acquiring a target image and related identification information, wherein the related identification information comprises identification information of a target commodity and / or a first user; generating an information code according to the related identification information and adding the information code to the target image, so as to publish content in a content publishing system by using the image to which the information code is added; after receiving a search request initiated by a second user in a commodity information service system by means of image search, judging whether there is a valid information code in the input search image; if there is, adding a traffic source identification related to a content publisher recommendation to the current search behavior, so as to parse the related identification information according to the information code and provide traffic monitoring information for the first user. Through the embodiments of the present application, a service of monitoring an effect of a "talent recommendation" operation strategy can be provided for a merchant user.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of traffic monitoring, in particular to a traffic monitoring service processing method and an electronic device. BACKGROUND

[0002] In some large promotion activities or other scenarios, merchants in a commodity information service system often have marketing plans such as "preheating" of their participating commodities through some channels. One way is to recommend to consumers through media content platforms inside or outside the site. Specifically, the merchant can provide some "influencers" or other content publishers of the media content platform with samples of their commodities, and the content publishers can shoot and recommend photos or videos related to specific commodities and publish them on the media content platform. In this way, the user-published content can guide consumers to be interested in the commodity, that is, the "influencer recommendation" method is used to "preheat" the commodity.

[0003] Among them, since the commodity information service system and the media content platform may belong to different network sites, it is usually difficult to directly provide links to specific commodities in the commodity information service system in the content publishing content. In this case, if a consumer is interested in a commodity in the media content platform and has the desire to purchase (commonly known as "grass planting"), he or she may need to manually open the application client of the commodity information service system and then actively search for the specific commodity in the commodity information service system by inputting the store name or inputting the picture, etc.

[0004] The existence of the above situation may at least cause the following problems: the merchant usually needs to know the effect of the specific operation strategy for strategy optimization in the subsequent operation process, etc. For example, in the foregoing "influencer recommendation" operation strategy, it may be necessary to obtain how many times the specific "influencer" publishing content has guided the commodity search operation for the recommended commodity, and even how many visits and purchase rates have been converted, etc. However, since the consumer needs to actively initiate a search in the commodity information service system to obtain commodity information, it is difficult for the commodity information service system to determine whether the specific search process is initiated after being "grass planted" from the media content platform, which makes the existing commodity information service system unable to provide the merchant user with a service of monitoring the effect of the "influencer recommendation" operation strategy.

[0005] Therefore, how the commodity information service system provides the merchant user with a service of monitoring the effect of the "influencer recommendation" operation strategy becomes a technical problem to be solved by those skilled in the art. SUMMARY

[0006] The application provides a traffic monitoring service processing method and an electronic device, which can provide a service for a merchant user about monitoring the effect of a "talent recommendation" operation strategy.

[0007] The application provides the following solutions:

[0008] A traffic monitoring service processing method comprises the following steps:

[0009] Obtaining a target image and related identification information, wherein the related identification information comprises identification information of an associated target commodity and / or a first user;

[0010] Generating an information code according to the related identification information and adding the information code to the target image, so as to publish content in a content publishing system by using the image added with the information code;

[0011] After receiving a search request initiated by a second user through image search in a commodity information service system, judging whether there is a valid information code in the input search image;

[0012] If there is, adding traffic source identification related to content publisher recommendation to the current search behavior, so as to parse the related identification information according to the information code and provide traffic monitoring information for the first user.

[0013] The adding of the traffic source identification related to content publisher recommendation to the current search behavior comprises:

[0014] Parsing the identification information of the target commodity according to the information code;

[0015] Adding the traffic source identification related to content publisher recommendation and the identification information of the target commodity to the current search behavior, so as to provide traffic monitoring information for the first user in the commodity dimension.

[0016] The related identification information further comprises publisher identity identification information of the image.

[0017] The adding of the traffic source identification related to content publisher recommendation to the current search behavior comprises:

[0018] Parsing the publisher identity identification information according to the information code;

[0019] Adding the traffic source identification related to content publisher recommendation and the publisher identity identification information to the current search behavior, so as to provide traffic monitoring information for the first user in the publisher dimension.

[0020] The obtaining of the target image and the related identification information further comprises:

[0021] Obtaining information of a landing page related to the target commodity and / or the first user;

[0022] After the related identification information is parsed according to the information code, further comprising:

[0023] Providing link information of the landing page in a target resource position in a search result page, so that the second user accesses the landing page through the link information.

[0024] Further comprising:

[0025] After the landing page is accessed, adding the traffic source identification to an operation behavior of the second user on the target commodity on a subsequent link, so as to provide a traffic monitoring service for the first user.

[0026] Further comprising:

[0027] Obtaining configuration information of a link image display style of the landing page, so as to provide link information of the landing page in the target resource position according to the configuration information.

[0028] Further comprising:

[0029] Providing a plurality of optional display styles for the first user, so as to generate a corresponding link image according to the display style selected by the first user and the provided material.

[0030] The information code comprises hidden information added to the image by digital image watermarking technology.

[0031] A method for providing search result information, comprising:

[0032] Obtaining a target image and configuration information of a landing page, the landing page comprising a page related to a target commodity and / or a first user;

[0033] Generating an information code according to the related identification information and adding it to the target image, so as to publish content in the content publishing system by using the image added with the information code;

[0034] After receiving a search request initiated by a second user through image search, judging whether there is a valid information code in the input search image;

[0035] If there is, parsing the related identification information according to the information code, and providing link information of the landing page in a target resource position in a search result page, so that the second user accesses the landing page through the link information.

[0036] A traffic monitoring service processing apparatus, comprising:

[0037] A demand obtaining unit is configured to obtain a target image and related identification information, the related identification information including identification information of an associated target commodity and / or a first user;

[0038] An information code adding unit is configured to generate an information code according to the related identification information and add the information code to the target image, so as to publish content in the content publishing system by using the image with the added information code;

[0039] An information code identifying unit is configured to, after receiving a search request initiated by a second user in a manner of image search, judge whether there is a valid information code in the input search image;

[0040] A traffic identification adding unit is configured to, if there is, add a traffic source identification related to content publisher recommendation to a current search behavior, so as to parse the related identification information according to the information code and provide traffic monitoring information for the first user.

[0041] An apparatus for providing search result information, comprising:

[0042] A demand obtaining unit is configured to obtain a target image and configuration information of a hosting page, the hosting page including a page related to an associated target commodity and / or a first user;

[0043] An information code adding unit is configured to generate an information code according to the related identification information and add the information code to the target image, so as to publish content in the content publishing system by using the image with the added information code;

[0044] An information code identifying unit is configured to, after receiving a search request initiated by a second user in a manner of image search, judge whether there is a valid information code in the input search image;

[0045] A link providing unit is configured to, if there is, parse the related identification information according to the information code and provide link information of the hosting page in a target resource position in a search result page, so that the second user accesses the hosting page through the link information.

[0046] A computer readable storage medium, having stored thereon a computer program, the program being executed by a processor to implement the steps of the method of any one of the preceding.

[0047] An electronic device, comprising:

[0048] One or more processors; and

[0049] a memory associated with the one or more processors, the memory for storing program instructions that, when read and executed by the one or more processors, perform the steps of any of the preceding methods.

[0050] According to the specific embodiments provided in the present application, the present application discloses the following technical effects:

[0051] Through the embodiments of the present application, in the case that the first user needs to adopt a marketing scheme such as "talent recommendation", for an image that needs to be published through a content publishing system, an information code can be added to the image by the commodity information service system before the publication, and the information code can be generated according to the target commodity associated with the specific image and / or the identification information of the first user. In this way, after the publisher completes the publication of the image with the added information code in the content publishing system, the second user can browse to the specific image through the content publisher system, and if it is necessary to query the information of the related commodity / store, etc., the image can be saved and a search is initiated in the commodity information service system through the image. The commodity information service system can then judge the search image, and if it contains a valid information code, it can be determined that the traffic source of the image is the recommendation of the content publisher in the content publishing system, and therefore, the traffic source identification can be added to the search behavior of the specific second user, and further, the identification can be used to provide the first user with traffic monitoring information. For example, the number of times of the return flow of the corresponding commodity / store in the commodity information system generated through the recommendation of the content publisher can be counted, and the like. In this way, the first user can be facilitated to determine the effect of the marketing scheme of "talent recommendation", and further, the marketing scheme can be optimized.

[0052] Of course, implementing any product of the present application does not necessarily need to achieve all the advantages described above at the same time. BRIEF DESCRIPTION OF DRAWINGS

[0053] In order to more clearly illustrate the technical solutions of the embodiments of the present application or the prior art, the following will briefly introduce the drawings needed to be used in the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can also be obtained from these drawings without creative labor.

[0054] Figure 1 is a schematic diagram of the system architecture provided by the embodiments of the present application;

[0055] Figure 2 is a flowchart of the first method provided by the embodiments of the present application;

[0056] Figures 3-1 to 3-3 is a schematic diagram of the search result interface provided by the embodiments of the present application;

[0057] Figure 4 is a flowchart of a second method provided by an embodiment of the present application;

[0058] Figure 5 is a schematic diagram of a first device provided by an embodiment of the present application;

[0059] Figure 6 is a schematic diagram of a second device provided by an embodiment of the present application;

[0060] Figure 7 is a schematic diagram of an electronic device provided by an embodiment of the present application. DETAILED DESCRIPTION

[0061] The technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only some of the embodiments of the present application, but not all the embodiments of the present application. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art belong to the scope of protection of the present application.

[0062] First of all, it needs to be explained that the present inventors have found in the process of implementing the present application that, from the perspective of a merchant, in a content publishing system, the specific selectable "influencers" can be divided into two categories, namely KOC (Key Opinion Consumer) and KOL (Key Opinion Leader), which generally refer to content publishers who can influence the consumer behavior of their friends, "fans" (followers), etc. Both of these two types of people are indispensable channels in the current "influencer recommendation" marketing scenario. Among them, compared with KOL, KOC has fewer "fans" and less influence, but its advantage lies in that it is more vertical and lower in price (the merchant can obtain KOC's recommendation of the merchant's goods at a lower cost). Therefore, the number of KOCs selected by the merchant in the "influencer recommendation" marketing scenario may be relatively large. Through KOC influencer distribution, a brand can help accumulate word-of-mouth, increase user trust, etc.

[0063] However, as described in the background section, since the specific content publishing system may belong to an off-site system relative to the product information service system, and it is difficult to directly mount the product link in the product information service system when publishing content in the content publishing system, the data for "grass-planting" consumers in the content publishing system lacks a return link, the merchant cannot evaluate the effectiveness of the specific operation strategy, and thus cannot optimize the "influencer" channel investment, and cannot deposit and re-operate users. Especially in the case of recommendation by KOC, since the content publishing system may limit some of its behaviors, it is difficult to monitor the KOC's lead-in situation even through the content publishing system.

[0064] Based on the above, in the embodiments of the present application, the commodity information service system is used to monitor the commodity diversion of the content publisher, and thus the marketing effect of the "talent recommendation" can be better measured for the merchant user. Specifically, the target image (for example, a photo taken by the "talent" with commodity / store information, etc.) to be published through the content publishing system can be determined (before the publication, the "talent" provides the image to the first user, and the first user can provide the image to the commodity information service system for processing), and some related identification information can also be obtained, for example, the ID of the target commodity and / or the ID of the first user. In an optional manner, the identification information of the specific "talent" can also be included, etc. Then, the commodity information service system can generate a specific information code according to the above-mentioned related identification information, and then add the information code to the image. Then, the image with the added information code is returned to the first user, and the first user returns the image with the added information code to the "talent", which is published in the content publishing system by the "talent".

[0065] That is, in the embodiments of the present application, before the "talent" publishes a certain image, the commodity information service system first adds an information code to the image, and then the "talent" publishes it. After the user views the image content published by the "talent" in the related client of the content publishing system, the user may be "grassed", and may also want to search for the commodity in the commodity information service system. At this time, the user can be guided to save the image and then initiate an image search in the specified commodity information service system through the text content published by the "talent" when publishing the image, etc. Correspondingly, after receiving the image search request of the user, the commodity information service system can first determine whether the image has a valid information code, and if so, it can be determined that the search behavior comes from the diversion of the "talent recommendation". At the same time, since the commodity ID, the first user ID, etc. can be parsed from the information code, the number of times of the "talent recommendation" diversion obtained by the commodity or the first user can be recorded for providing to the first user. In addition, if the "talent" identification is also included in the information code, the diversion effect statistics in the "talent" dimension can also be realized, for example, the number of times of successfully diverting the same commodity to the commodity information service system by different "talents", etc.

[0066] Wherein, when the first user provides the target image and the related identification information to the commodity information service system, the target image and the related identification information can be sent to the background staff of the system through some instant communication tools, or the operation entrance for submitting the specific image and the related identification information can be provided in the workbench provided by the commodity information service system for the first user, so that the first user can complete the information submission through the workbench, and the informationization degree is improved.

[0067] When the information code is added to the image, the specific information code form can be various, and in the preferred embodiment, the information code can be in the form of "dark code", for example, the hidden information code is added to the image through the digital image watermark technology, so as to avoid affecting the display effect of the image.

[0068] Specifically from the system architecture, see Figure 1In the commodity information service system, the embodiment of the application provides a traffic monitoring service for a first user (a merchant), mainly monitors the actual backflow of a marketing scheme of "talent recommendation" outside the commodity information service system, so as to optimize the use of the marketing scheme in the subsequent process. Specifically, after the merchant selects some content publishers ("talents") to help it recommend goods / stores, the merchant can usually send samples of its goods to the "talents", and the "talents" publish content by taking photos, videos, and other image methods of trying on and trying out. Alternatively, the "talents" are invited to the physical store of the merchant to take pictures, and so on. However, in the embodiment of the application, the merchant can require the "talent" to take specific images, and then return the images to the merchant, and then submit them to the commodity information service system for code processing before publishing. Specifically, the "talent" and the merchant can interact with the images through instant messaging and other ways. After receiving the images to be published from the "talent", the merchant can submit the images, merchant ID, product ID, and other identification information to the commodity information service system through the merchant workbench. Then, the commodity information service system can generate an information code according to the merchant ID, product ID, and other identification information, and add it to the specific image, and then return the image with the added information code to the merchant. The merchant can then return the image with the added information code to the "talent", and the "talent" publishes the image with the added information code through the content publishing system. In this way, the consumer user can browse the specific "talent recommendation" content through the content publishing system. Among them, since the information code added in the specific image may be in the form of a dark code, that is, the user may not be able to observe it with the naked eye, the content publisher can also prompt the consumer user to save the image in the additional text content, and then initiate an image search in the designated commodity information service system. In this way, if the consumer user is interested in the goods / stores in the image content, the consumer user can save the specific image locally, and then initiate an image search using the consumer-side client of the designated commodity information service system. Correspondingly, after receiving the image search request, the server of the commodity information service system can first determine whether there is a valid information code in the image, if there is, the merchant ID, product ID, and other identification information can be identified, and it can be determined that the search request originates from the guidance of the content publishing system, that is, it belongs to the backflow of the "talent recommendation" marketing scheme to the commodity information service system. Therefore, the search behavior can be added with the corresponding traffic source identifier, and the backflow effect information can be provided to the corresponding merchant using the identifier.

[0069] The specific implementation scheme provided by the embodiment of the application is described in detail below.

[0070] Firstly, the embodiment of the application provides a traffic monitoring service processing method from the perspective of a service end of a commodity information service system, referring to Figure 2 The method can specifically include the following steps.

[0071] S201: Obtain a target image and related identification information, wherein the related identification information includes identification information of an associated target commodity and / or a first user.

[0072] The target image can be specifically an image of a target commodity / store that needs to be promoted through a "talent recommendation" mode. The target commodity can be a commodity that needs to be marketed through a "talent recommendation" mode. Generally, the first user can preselect a "talent" and provide the "talent" with a commodity in the form of a sample or the like, and the "talent" can take an image such as a photo or a video. Then, the "talent" can publish content in the form of a graphic or a short video in a content publishing system. The target store can be an offline physical store associated with the first user, and the first user can invite the "talent" to take an image in the physical store, and the like. In the embodiment of the application, the "talent" can be required to provide the first user with the image after taking the image, and then publish the image after completing the coding process.

[0073] Therefore, the image of the target commodity can be an image taken by the "talent" through processes such as trying on, applying, and evaluating the target commodity, and the image needs to be published through the content publishing system. Alternatively, the image of the target store can be an image taken by the "talent" of the environment of the store, the main commodities, and the like in the physical store of the first user, and the image needs to be published through the content publishing system.

[0074] Of course, in actual applications, the specific image can also be directly provided by the first user, and the content publisher such as the "talent" is only responsible for publishing. In this case, the image of the specific target commodity can be an image of a certain target commodity provided by the first user to the "talent" for publishing, and the like.

[0075] As for the relevant identification information, it can specifically include the ID of the specific target commodity and / or the ID of the first user, and such relevant identification information is mainly used to generate a specific information code, so that subsequent decoding can not only determine the traffic source of the specific search behavior, but also determine which merchant and which commodity. Among them, the ID of the target commodity and the ID of the first user can be provided only one or both. This is because, in the case of providing only the first user ID, it is equivalent to receiving the image search request of the consumer user, and only the first user ID can be parsed from the information code. At this time, if the commodity ID is also needed, the commodity information service system can basically determine the ID of the corresponding target commodity through image comparison and other methods (only compare in the goods associated with the first user ID, no need to search the whole network) through the first user ID and the current image. If only the ID of the target commodity is included in the information code, it is equivalent to parsing the ID of the target commodity from the information code, but at this time, the commodity information service system can also directly query the associated first user ID according to the ID of the target commodity, etc.

[0076] In addition, when submitting the code request, the specific relevant identification information provided can also include the identification of the specific content publisher, and at this time, the identification of the specific content publisher can also be reflected in the information code. In this way, the identification of the content publisher can also be parsed from the search image submitted by the consumer user, so as to realize traffic monitoring in the dimension of the content publisher. For example, for the same first user and the same commodity, the number of times of backflow brought by each content publisher can be counted, etc.

[0077] When specifically implemented, as described above, the commodity information service system can have multiple ways to obtain the image information of the target commodity. For example, the first user can submit the image that needs to be coded and the foregoing relevant identification information through a specified instant messaging system. Alternatively, in another way, in order to facilitate information processing, an entrance for submitting such code request can also be provided in the merchant workbench provided by the commodity information service system, so that the first user can submit the image of the target commodity and the relevant identification information through the merchant workbench.

[0078] S202: Generate an information code according to the relevant identification information, and add it to the target image, so as to use the image added with the information code to publish content in the content publishing system.

[0079] After receiving the target image and the related identification provided by the first user, an information code can be generated according to the specific related identification information and added to the specific image. As described above, the specific related identification can include the identification of the first user and / or the identification of the target commodity, and in an optional manner, can also include the identification of the content publisher, etc. That is, the identification information can be carried by the information code, so that after receiving the image search request of the second user, the above identification information can be identified from the specific search image to provide traffic monitoring services to the first user.

[0080] The specific information code can have various forms. For example, it can include a two-dimensional code, etc., but since the two-dimensional code and other information codes are public in terms of encoding and decoding, they are easy to identify and target, and there is a certain security risk. In addition, since the two-dimensional code and other similar information need to be displayed in plain code, after being added to the image, it may cause obstruction to part of the content in the image, and it is also not beautiful, and it may be easy to tamper, smudge, crop, etc.

[0081] Therefore, in the preferred embodiment, the specific information code can be generated in the form of digital image watermark technology. The so-called digital image watermark refers to a technology for hiding information in an image by modifying the pixel content of the digital image. In this way, the specific information code can exist in the form of a secret code, which is a kind of information that cannot be detected by the naked eye, so that it can avoid causing obstruction to the image content, etc. Moreover, the encoding and decoding process of such a secret code can be encrypted, which can improve the security of the information.

[0082] In addition, when implemented, the related identification provided by the first user can be more, for example, including the ID of the first user, the ID of the target commodity, the identification of the content publisher, etc. Therefore, if the identification information is directly used to generate the information code, there can be problems such as information loss in the encoding and decoding process, or it is not easy to decode. Therefore, in an optional embodiment, the specific related identification information can be converted into a secret code sequence, and only this secret code sequence is added to the image. At the same time, the correspondence between the secret code sequence and the specific related identification information, etc. can be saved in the database. In this way, in the subsequent process of receiving the search request, the secret code sequence can be first parsed from the image, and then the secret code sequence is converted into the specific related identification information by querying the database, so as to obtain the identification information related to the current image.

[0083] Thus, in implementation, a database of secret code sequences can be maintained, and each time a secret code sequence is needed for an image, a new secret code sequence can be read from the database and added to the image of the target product, and meanwhile, the correspondence between the secret code sequence and the identification information of the image can be saved in another database (for example, a secret code information database) and the secret code sequence database can be updated.

[0084] In summary, through the above steps S201 and S202, the information code can be added to the image to be published, and then the image with the added information code can be returned to the first user by the product information service system, and the first user can return it to the content publisher, and then the content publisher can use the image with the added information code to publish the content in the content publishing information. In order to facilitate the viewer user to know how to obtain the information of the related product / store in the specific image, in an optional manner, for the image of the picture type, the content publisher can be required to guide the viewer to save the image and initiate the image search in the designated product information service system to obtain the information of the related product / store when publishing the image-text content. Or, for the image of the video type, the way to obtain the information of the specific product / store can be directly added during the recording of the video, and so on.

[0085] S203: After receiving the product search request initiated by the second user through the image search in the product information service system, it is determined whether there is a valid information code in the input search image.

[0086] After the content publisher publishes the image with the added information code in the content publishing system, the specific consumer user can browse the specific content through the content publishing system. As described above, since the specific content can include prompt information on how to obtain the product information, the consumer can save the image in the specific content to the local terminal device (for example, the album of the mobile phone, etc.) if interested in the specific product or merchant, etc. during the browsing of the content. Then, the application presentation client of the related product information service system can be opened in the terminal device, and the search can be initiated with the saved image.

[0087] Accordingly, the server of the product information service system can receive the search request and then judge the specific search image to determine whether it contains a valid information code. The validity of the information code refers to the fact that other information codes may exist in the same image, and only those generated using the encoding rules used in the aforementioned code-breaking process are considered valid (and usually only such information codes can be decoded correctly). For example, if a specific coded sequence is added to the image as an information code according to a certain encoding rule, the corresponding decoding rule can be used to attempt to decode the information code. If it can be decoded correctly and the specific coded sequence is found to belong to a sequence generated in the coded sequence database, then it proves that a valid information code exists in the image. Afterwards, the coded information database can be queried to convert the coded sequence into specific coded information, such as product ID, merchant ID, content publisher identifier, etc.

[0088] S204: If it exists, add a traffic source identifier related to the content publisher's recommendation to the current search behavior, so as to parse the relevant identifier information according to the information code and provide traffic monitoring information to the first user.

[0089] After identifying a valid information code within a specific search image and extracting various relevant identifiers from it, a traffic source identifier related to content publishing can be added to the current search behavior. That is, as long as a valid information code exists in a specific search image, it can be determined that the search image originates from the "influencer recommendation" feature in the content publishing system. Therefore, a corresponding traffic source identifier can be added to this search behavior. Furthermore, since specific first-user identifiers and other information can also be extracted from the information code, traffic monitoring services can be provided to the first user based on the aforementioned traffic source identifiers. For example, the number of times the first user returns to the product information service system to perform searches or other operations through the "influencer recommendation" feature in the content publishing system during a single activity can be counted.

[0090] In specific implementation, if the information code also includes the target product's identification information, the target product's identification information can be parsed from the information code, and a traffic source identifier related to content publication and the target product's identification information can be added to the current search behavior. This allows for traffic monitoring services for the first user at the product level. In other words, it not only records specific search behaviors related to "influencer recommendations," but also identifies which specific product was searched, thereby determining the return traffic received by each product within the "influencer recommendation" marketing campaign.

[0091] In addition, if the specific related identification information further includes image publisher identification information, the publisher identification information can also be parsed according to the information code, and the traffic source identification related to the published content and the publisher identification information are added for the current search behavior, so as to provide the traffic monitoring service for the first user in the publisher dimension. That is, in the same marketing scheme, the specific first user can select multiple different "influencers" for the same target product, and by adding the "influencer" identification in the specific image, the product information service system can not only record the specific traffic related to the "influencer recommendation", but also can count which specific "influencer" brings these traffics, thereby helping the first user to optimize the subsequent marketing scheme. Of course, in the specific implementation, more refined backflow monitoring information in the product and content publisher dimensions can also be provided to help the first user determine which "influencers" are more suitable for recommending which products, and the like.

[0092] In actual application, in the embodiment of the application, by adding the information code to the image, the product information service system can not only obtain whether the traffic source of the specific image search behavior is "influencer recommendation", and because the specific product identification, first user identification and the like can be parsed from the information code, the second user can also be better positioned to the target product. That is, in the ordinary image search process, the search image is mainly matched and judged with the main image of multiple products in the product library through the image recognition algorithm, multiple products with similar degrees meeting the search conditions are determined and returned to the user. However, this way is actually limited by the accuracy of the image recognition algorithm, especially when searching through the images saved in the "influencer recommendation" scene, because the photos taken by the "influencers" and the shooting angle, method and the like of the merchants when publishing in the system can be obviously different, which will all lead to that the specific recognition degree cannot be guaranteed, and finally lead to that more accurate search results cannot be provided for the user, and the like. In addition, for multiple images with the same or similar content, there is also the problem of being unable to distinguish the source (specifically from which merchant or store), and the like.

[0093] In the embodiment of the application, because the specific product identification, first user identification and the like can be parsed from the information code, after the second user initiates the search using an image, the specific target product or target first user can be more accurately positioned, thereby more accurate search results can be provided for the second user.

[0094] In a specific implementation, a link to a specific identified landing page associated with the target product or the first user can be provided in a target resource position (e.g., a top resource position, and can also be a resource position with a larger size, e.g., occupying the full screen horizontally, etc.) of a search result page. In a default state, a detail page of the specific target product can be directly provided as the landing page, i.e., the second user can directly enter the detail page of the target product through the target resource position in the search result page for browsing.

[0095] Alternatively, in another way, the landing page can also be configured by the second user. That is, in an actual application, the specific image can guide the user to browse the detail page of the specific product, and can also guide the user to browse the store page of the first user, or other pages specially built for the "expert recommendation" scenario, e.g., a page dedicated to a certain series of newly updated products in a specific store, etc. In this case, the first user can also configure the landing page information when submitting the specific image and the related identification information. In this way, the product information service system can determine the link information of the landing page and save it. After receiving the search request of the second user and parsing the associated related identification information according to the information code, the link information of the landing page can be provided in the target resource position of the search result page, so that the second user can access the landing page through the link information.

[0096] In addition, different configurations can also be made to the specific link image display style (which can be referred to as "landing style") for various types of landing pages. For example, for the case of the detail page of the target product, the link image can be simply combined according to the main image of the product, the title, etc., or in a specific implementation, an "enter store" operation option can also be added to the link image of the target product, so that the second user can directly enter the store page associated with the first user for browsing. For example, the landing style can be as shown in 31 of FIG. 31. Figure 3-1

[0097] If the store page of the first user is required as the landing page, or other specially built pages, etc., the first user can also configure the link image display style of the landing page, so as to provide the link information of the landing page in the target resource position according to the specific configuration information.

[0098] ​More specifically, the first user can be provided with selectable display styles, so that the first user can select a display style from the selectable display styles, and the first user can be provided with materials for generating the link image according to the prompt information, such as a picture, a text, and the like. In this way, the commodity information service system can generate a corresponding link image according to the display style selected by the first user and the materials provided by the first user. When a second user initiates a commodity search using the image saved from the content publishing system, the specific configured link can be displayed in a resource position (for example, a top pit position, and the like) in a search result page, and the specific link image can be displayed, which can be generated according to the style selected by the client and the materials submitted. For example, a display style of a link image can be as shown in 32 in Figure 3-2 , or another display style can be as shown in 33 in Figure 3-3 , and the like.

[0099] In addition, in a specific implementation, after the receiving page is accessed, the operation behavior of the second user on the target commodity on the subsequent link can be added with a traffic source identifier related to the "expert recommendation", so as to provide the first user with more rich and detailed traffic monitoring information. For example, the "expert recommendation" can be monitored for the actual access amount guided to the receiving page, the transaction amount of the commodity, and the like, and the related data can be fed back to the first user, and the like.

[0100] In summary, through the embodiments of the present application, when the first user needs to use a marketing scheme such as "expert recommendation", for an image to be published through the content publishing system, the commodity information service system can first add an information code to the image before the image is published, and the information code can be generated according to the target commodity associated with the specific image and / or the identifier information of the first user. In this way, after the publisher publishes the image to which the information code is added in the content publishing system, the second user can browse the specific image through the content publisher system, and if the second user needs to query information of a related commodity / store, the second user can save the image and initiate a search in the commodity information service system through the image. The commodity information service system can judge the search image, and if the search image contains a valid information code, it can be determined that the traffic source of the search image is the recommendation of the content publisher in the content publishing system, and therefore, the traffic source identifier can be added to the search behavior of the second user, and the traffic monitoring information can be provided for the first user using the traffic source identifier. For example, the number of times of return flows of a corresponding commodity / store in the commodity information system through the recommendation of the content publisher can be counted, and the like. In this way, the first user can be facilitated to determine the effect of the marketing scheme of "expert recommendation", and the marketing scheme can be optimized.

[0101] Embodiment Two

[0102] In the foregoing embodiment one, by adding the information code to the specific image and then publishing to the content publishing system, the first user can be provided with the traffic monitoring service to help monitor the return flow obtained through the recommendation of the content publisher. On this basis, the second user can be helped to more accurately and quickly obtain the link of the required query goods / store. In actual application, the second user can also be directly helped to more accurately and quickly obtain the link of the required query goods / store through the way of adding the information code to the image. Therefore, in the embodiment two, a method for providing search result information is mainly provided, see Figure 4 , which can include:

[0103] S401: Obtain a target image and configuration information of a hosting page, the hosting page including a page related to a target good and / or a first user;

[0104] S402: Generate an information code according to the related identification information and add it to the target image, so as to publish content in the content publishing system by using the image added with the information code;

[0105] S403: After receiving a search request initiated by a second user through image search, determine whether there is a valid information code in the input search image;

[0106] S404: If there is, parse the related identification information according to the information code, and provide link information of the hosting page in a target resource position in a search result page, so that the second user accesses the hosting page through the link information.

[0107] For the parts not described in detail in the embodiment two, see the description of the embodiment one and other parts of the specification, which will not be repeated here.

[0108] It should be noted that the present application may involve the use of user data in the embodiments. In actual application, the user-specific personal data can be used in the schemes described herein within the scope allowed by applicable laws and regulations, for example, the user's explicit consent, the user's actual notification, etc.

[0109] Corresponding to the embodiment one, the present application also provides a traffic monitoring service processing device, see Figure 5 , which can include:

[0110] A demand obtaining unit 501 is configured to obtain a target image and related identification information, the related identification information including identification information of a target good and / or a first user associated therewith;

[0111] The information code adding unit 502 is configured to generate an information code according to the related identification information and add the information code into the target image, so as to publish the image added with the information code in the content publishing system.

[0112] The information code identifying unit 503 is configured to, after receiving a search request initiated by the second user through image search in the commodity information service system, determine whether there is a valid information code in the input search image.

[0113] The traffic identification adding unit 504 is configured to, if there is, add a traffic source identification related to content publishing to the current search behavior, so as to parse the related identification information according to the information code and provide traffic monitoring information for the first user.

[0114] The traffic identification adding unit 504 can be specifically configured to:

[0115] Parse the identification information of the target commodity according to the information code;

[0116] Add a traffic source identification related to content publishing and the identification information of the target commodity to the current search behavior, so as to provide traffic monitoring information for the first user in the commodity dimension.

[0117] Alternatively, the related identification information further includes: image publisher identity information.

[0118] At this time, the traffic identification adding unit 504 can be specifically configured to:

[0119] Parse the publisher identity information according to the information code;

[0120] Add a traffic source identification related to published content and the publisher identity information to the current search behavior, so as to provide traffic monitoring information for the first user in the publisher dimension.

[0121] In specific implementation, the demand obtaining unit can be specifically configured to:

[0122] When obtaining the target image and the related identification information, obtain information of a landing page related to the target commodity and / or the first user;

[0123] At this time, the apparatus can further include:

[0124] The landing page information providing unit is configured to, after parsing the associated related identification information according to the information code, provide link information of the landing page in a target resource position in a search result page, so that the second user accesses the landing page through the link information.

[0125] In addition, the flow identifier adding unit can be further configured to:

[0126] After the landing page is accessed, the flow source identifier is added to an operation behavior performed by the second user on the target commodity on a subsequent link, so as to provide a flow monitoring service for the first user.

[0127] Further, the demand obtaining unit can be specifically further configured to:

[0128] When the target image and the related identifier information are obtained, configuration information about a link image display style of the landing page is obtained, so that link information of the landing page is provided on the target resource position according to the configuration information.

[0129] In addition, the device can further include:

[0130] A candidate display style providing unit is configured to provide a plurality of optional display styles for the first user, so that a corresponding link image is generated according to the display style selected by the first user and the provided material.

[0131] The information code includes hidden information added to the image by a digital image watermarking technology.

[0132] Corresponding to the second embodiment, the application also provides a device for providing search result information, which is described in detail with reference to Figure 6 The device can further include:

[0133] A demand obtaining unit 601 is configured to obtain a target image and configuration information of a landing page, the landing page including a page related to a target commodity and / or a first user;

[0134] An information code adding unit 602 is configured to generate an information code according to the related identifier information and add the information code to the target image, so that the image added with the information code is used for content publishing in the content publishing system;

[0135] An information code identifying unit 603 is configured to, after receiving a search request initiated by a second user in a manner of image search, judge whether there is a valid information code in an input search image;

[0136] A link providing unit 604 is configured to, if there is, parse the related identifier information according to the information code, and provide link information of the landing page in a target resource position of a search result page, so that the second user accesses the landing page through the link information.

[0137] In addition, the embodiment of the present application further provides a computer readable storage medium, which stores a computer program, and the program is executed by a processor to implement the steps of the method in any one of the foregoing method embodiments.

[0138] and an electronic device comprising:

[0139] one or more processors; and

[0140] a memory associated with the one or more processors, the memory configured to store program instructions that, when executed by the one or more processors, perform the steps of the method in any one of the foregoing method embodiments.

[0141] wherein, Figure 7 An exemplary shows the architecture of an electronic device, for example, the device 700 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, etc.

[0142] Referring to Figure 7 The device 700 can include one or more of the following components: a processing component 702, a memory 704, a power supply component 706, a multimedia component 708, an audio component 710, an input / output (I / O) interface 712, a sensor component 714, and a communication component 716.

[0143] The processing component 702 generally controls the overall operation of the device 700, such as operations associated with displaying, making phone calls, data communications, camera operations, and recording operations. The processing component 702 can include one or more processors 720 to execute instructions to complete all or part of the steps of the methods provided by the technical solutions of the present disclosure. In addition, the processing component 702 can include one or more modules to facilitate the interaction between the processing component 702 and other components. For example, the processing component 702 can include a multimedia module to facilitate the interaction between the multimedia component 708 and the processing component 702.

[0144] The memory 704 is configured to store various types of data to support the operation of the device 700. Examples of these data include instructions for any application or method operating on the device 700, contact data, phonebook data, messages, pictures, videos, etc. The memory 704 can be implemented by any type of volatile or non-volatile storage devices or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic storage, flash memory, magnetic disk or optical disk.

[0145] The power component 706 provides power to the various components of the device 700. The power component 706 can include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 700.

[0146] The multimedia component 708 includes a screen providing an output interface between the device 700 and a user. In some embodiments, the screen includes a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen can be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touch, swiping, and gestures on the touch panel. The touch sensors can not only sense a boundary of a touch or swiping action, but also detect duration and pressure associated with the touch or swiping action. In some embodiments, the multimedia component 708 includes a front camera and / or a rear camera. When the device 700 is in an operation mode, such as a shooting mode or a video mode, the front camera and / or the rear camera can receive external multimedia data. Each of the front and rear cameras can be a fixed optical lens system or have a focal length and optical zoom capability.

[0147] The audio component 710 is configured to output and / or input audio signals. For example, the audio component 710 includes a microphone (MIC) that is configured to receive an external audio signal when the device 700 is in an operation mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal can be further stored in the memory 704 or transmitted via the communication component 716. In some embodiments, the audio component 710 also includes a speaker for outputting audio signals.

[0148] The I / O interface 712 provides an interface between the processing component 702 and peripheral interface modules, which can be a keyboard, a click wheel, buttons, and the like. The buttons can include, but are not limited to, a home button, a volume button, a start button, and a lock button.

[0149] The sensor component 714 includes one or more sensors for providing status assessments for various aspects of the device 700. For example, the sensor component 714 can detect an open / closed position of the device 700, relative positioning of components of the device 700, such as a display and keypad of the device 700, changes in position of the device 700 or a component of the device 700, presence or absence of user contact with the device 700, orientation or acceleration / deceleration of the device 700, and temperature changes of the device 700. The sensor component 714 can include proximity sensor(s) configured to detect presence of objects in a proximity without any physical contact. The sensor component 714 can also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor component 714 can also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

[0150] The communication component 716 is configured to facilitate wired or wireless communication between the device 700 and another device. The device 700 can access a wireless network based on a communication standard, such as WiFi, or a mobile communication network standard, such as Global System for Mobile Communication (GSM), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), and others. In an exemplary embodiment, the communication component 716 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 716 can further include a Near Field Communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on Radio Frequency Identification (RFID) techniques, infrared data association (IrDA) techniques, Ultra-WideBand (UWB) techniques, Bluetooth (BT) techniques, and other techniques.

[0151] In an exemplary embodiment, the device 700 can be implemented using one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, or other electronic units to perform the methods described above.

[0152] In an exemplary embodiment, a non-transitory computer readable storage medium, such as the memory 704 including instructions, is also provided. The instructions can be executed by the processor 720 of the device 700 to complete the methods provided by the techniques of this disclosure. For example, the non-transitory computer readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disc, and an optical data storage device, and the like.

[0153] Those skilled in the art can clearly understand the application by the description of the above embodiments that the application can be implemented by means of software and the necessary universal hardware platforms. Based on such an understanding, the technical solutions of the application can be embodied in the form of a software product, and the computer software product can be stored in a storage medium, such as a ROM / RAM, a magnetic disk, an optical disk, and the like, and includes a plurality of instructions to make a computer device (which can be a personal computer, a server, or a network device, and the like) execute the methods described in each embodiment or some parts of the embodiments of the application.

[0154] Each of the embodiments in the specification is described in a progressive manner, and the same or similar parts between the embodiments can be referred to each other. Each of the embodiments focuses on the difference from other embodiments. In particular, for the system or the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the related parts can be referred to the part of the method embodiment. The above-described system and system embodiment are merely illustrative, and the units described as separate components can be or can not be physically separated, and the components displayed as units can be or can not be physical units, that is, they can be located in one place, or can be distributed on multiple network units. According to the actual needs, some or all of the modules can be selected to achieve the purpose of the embodiment. Those skilled in the art can understand and implement it without creative labor.

[0155] The flow monitoring service processing method and the electronic device provided by the application are described in detail above, and the principle and implementation manner of the application are described by applying specific examples. The above embodiment is only used to help understand the method of the application and its core idea; meanwhile, for those skilled in the art, according to the idea of the application, the specific implementation manner and application range can be changed. In conclusion, the content of the specification should not be understood as a limitation of the application.

Claims

1. A traffic monitoring service processing method characterized by, The method comprises: obtaining a target image and related identification information provided by a first user to a commodity information service system, the related identification information comprising identification information of an associated target commodity and / or the first user, and the target image comprising an image of a target commodity or store that the first user needs a target content publisher to publish through a content publishing system; generating an information code according to the related identification information and adding the information code to the target image, returning the target image with the added information code to the first user and providing the target image with the added information code to the target content publisher, so that the target content publisher publishes content in the content publishing system by using the target image with the added information code; after receiving a search request initiated by a second user through image search in the commodity information service system, determining whether there is a valid information code in the input search image; if there is, determining that the search image comes from a recommendation of the target content publisher in the content publishing system, and adding a traffic source identification related to the recommendation of the target content publisher to the current search behavior, so as to parse the related identification information according to the information code and provide traffic monitoring information for the corresponding first user according to the related identification information.

2. The method of claim 1, wherein: adding the traffic source identification related to the recommendation of the target content publisher to the current search behavior comprises: parsing the identification information of the target commodity according to the information code; adding the traffic source identification related to the recommendation of the target content publisher and the identification information of the target commodity to the current search behavior, so as to provide traffic monitoring information for the first user in the commodity dimension.

3. The method of claim 1 or 2, wherein: the related identification information further comprises publisher identity identification information of the image; adding the traffic source identification related to the recommendation of the target content publisher to the current search behavior comprises: parsing the publisher identity identification information according to the information code; adding the traffic source identification related to the recommendation of the target content publisher and the publisher identity identification information to the current search behavior, so as to provide traffic monitoring information for the first user in the publisher dimension.

4. The method of claim 1 or 2, wherein: when obtaining the target image and the related identification information provided by the first user to the commodity information service system, further comprising: obtaining information of a landing page related to the target commodity and / or the first user; after parsing the associated related identification information according to the information code, further comprising: providing link information of the landing page in a target resource position in a search result page, so that the second user accesses the landing page through the link information.

5. The method of claim 4, wherein, further comprising: after the landing page is accessed, adding the traffic source identification to operation behaviors of the second user on the target commodity on a subsequent link, so as to provide traffic monitoring services for the first user.

6. The method of claim 4, wherein: The obtaining of the target image and the related identification information provided by the first user to the commodity information service system further comprises: Obtaining configuration information about the link image display style of the hosting page, so as to provide link information of the hosting page in the target resource position according to the configuration information.

7. The method of claim 6, wherein, Further comprising: Providing the first user with a plurality of optional display styles, so as to generate a corresponding link image according to the display style selected by the first user and the provided material.

8. The method of any one of claims 1, wherein The information code comprises hidden information added to the image by digital image watermarking technology.

9. A method of providing search result information, characterized by, Comprising: Obtaining a target image provided by a first user to a commodity information service system and configuration information of a hosting page, the hosting page comprising a page related to a target commodity and / or a first user, the hosting page being configured according to the target image and related identification information; the target image comprising an image of a target commodity or store that the first user needs a target content publisher to publish through a content publishing system; Generating an information code according to the related identification information and adding it to the target image, returning the target image with the added information code to the first user and providing it to the target content publisher, so that the target content publisher publishes content in the content publishing system using the target image with the added information code; After receiving a search request initiated by a second user through image search, determining whether there is a valid information code in the input search image; If so, it is determined that the search image comes from a recommendation of a target content publisher in the content publishing system, the related identification information is parsed according to the information code, and link information of the hosting page is provided in a target resource position in a search result page, so that the second user accesses the hosting page through the link information and provides traffic monitoring information for the corresponding first user according to the related identification information.

10. A traffic monitoring service processing apparatus characterized by comprising: Comprising: A demand acquisition unit for acquiring a target image provided by a first user to a commodity information service system and related identification information, the related identification information comprising identification information of a target commodity and / or a first user; the target image comprising an image of a target commodity or store that the first user needs a target content publisher to publish through a content publishing system; An information code adding unit for generating an information code according to the related identification information and adding it to the target image, returning the target image with the added information code to the first user and providing it to the target content publisher, so that the target content publisher publishes content in the content publishing system using the target image with the added information code; An information code identification unit for receiving a search request initiated by a second user through image search, determining whether there is a valid information code in the input search image; A flow identifier adding unit is configured to determine, if existing, that the search image comes from a recommendation of a target content publisher in a content publishing system, and add a flow source identifier related to the target content publisher recommendation for the current search behavior, so as to parse the related identifier information according to the information code and provide flow monitoring information for the corresponding first user according to the related identifier information.

11. An apparatus for providing search result information, the apparatus comprising: Comprise: A demand obtaining unit is configured to obtain a target image provided by a first user to a commodity information service system and configuration information of a landing page, the landing page comprising a page related to a target commodity and / or the first user, the landing page being configured according to the target image and related identifier information; the target image comprising an image of a target commodity or a store which the first user needs a target content publisher to publish through a content publishing system; An information code adding unit is configured to generate an information code according to the related identifier information and add the information code to the target image, return the target image added with the information code to the first user and provide the target image added with the information code to the target content publisher, so that the target content publisher publishes content in the content publishing system by using the target image added with the information code; An information code identifying unit is configured to determine, after receiving a search request initiated by a second user in a manner of image search, whether there is a valid information code in the input search image; A link providing unit is configured to determine, if existing, that the search image comes from a recommendation of a target content publisher in a content publishing system, parse the related identifier information according to the information code, and provide link information of the landing page in a target resource position in a search result page, so that the second user accesses the landing page through the link information and provides flow monitoring information for the corresponding first user according to the related identifier information.

12. A computer readable storage medium having stored thereon a computer program, characterized in that, The program is executed by the processor to realize the steps of the method of any one of claims 1 to 9.

13. An electronic device, comprising: Comprise: One or more processors; And A memory associated with the one or more processors, the memory being configured to store program instructions, the program instructions being configured to be read and executed by the one or more processors to perform the steps of the method of any one of claims 1 to 9.

Images