Control Method, Device, Terminal Device and Storage Medium for Advertising Playback

Abstract

The present invention discloses a control method, device, terminal device, and computer-readable storage medium for advertising playback. By obtaining playback information including to-be-played advertisement data and a playback layout serial number, wherein the to-be-played advertisement data includes: video advertisement data and / or picture advertisement data; adjusting the page layout of the video advertisement data and / or the picture advertisement data according to the playback layout corresponding to the playback layout serial number; and loading the page layout to perform advertisement playback on the video advertisement data and / or the picture advertisement data. The present invention can enable a user to perform advertisement playback after jointly performing page layout on video advertisements and picture advertisements, simplify the operation process of performing page layout on video advertisements and picture advertisements in different playback layouts, and meet the demand for enhancing the flexibility of digital advertisement playback.

Description

Technical Field

[0001] The present invention belongs to the technical field of advertising media, and particularly relates to a method, device, terminal device and computer-readable storage medium for controlling advertisement playback. Background Art

[0002] With the increasing development of the domestic business and consumption environment, the market demand for advertisements is also growing. Digital, networked, and information-based multimedia advertising machines have become a major highlight in the advertising media market.

[0003] Nowadays, the playback forms of digital advertisements can be divided into video advertisements and picture advertisements. When a user using an advertising machine needs to play multiple picture advertisements or play video advertisements and picture advertisements together, the traditional advertising machine needs to separately perform page layout for each video advertisement or each picture advertisement, and then load them onto the screen of the advertising machine for playback respectively.

[0004] Thus, when the existing advertisement playback method needs to play multiple different forms of advertisements, it is impossible to conveniently publish advertisement information, resulting in poor flexibility in digital advertisement playback. Summary of the Invention

[0005] The main purpose of the present invention is to provide a method, device, terminal device and computer-readable storage medium for controlling advertisement playback, aiming to conveniently publish advertisement information when playing multiple different forms of advertisements and improve the flexibility of digital advertisement playback.

[0006] To achieve the above object, the present invention provides a method for controlling advertisement playback, the method for controlling advertisement playback comprising the following steps:

[0007] Obtain playback information including advertisement data to be played and a playback format serial number, wherein the advertisement data to be played includes: video advertisement data and / or picture advertisement data;

[0008] Adjust the page layout of the video advertisement data and / or the picture advertisement data according to the playback format corresponding to the playback format serial number;

[0009] Load the page layout to play the video advertisement data and / or the picture advertisement data.

[0010] Optionally, the playback information includes: first playback information and second playback information, and the step of obtaining playback information including advertisement data to be played and a playback format serial number includes:

[0011] Respond to a preset selection operation to locally select video advertisement data and / or picture advertisement data as advertisement data to be played, and locally select a playback format serial number;

[0012] Generate first playback information based on the to-be-played advertisement data and the playback format serial number, and obtain the first playback information;

[0013] Or,

[0014] Obtain second playback information including to-be-played advertisement data and a playback format serial number sent from a preset cloud. Among them, the second playback information is generated based on the to-be-played advertisement data and the playback format serial number after selecting video advertisement data and / or picture advertisement data as the to-be-played advertisement data and selecting the playback format serial number in response to a preset selection operation.

[0015] Optionally, the playback information includes: third playback information and fourth playback information, where the third playback information and the fourth playback information include playback time periods;

[0016] The step of obtaining playback information including to-be-played advertisement data and a playback format serial number includes:

[0017] In response to a preset selection operation, select video advertisement data and / or picture advertisement data as the to-be-played advertisement data locally, select a playback format serial number locally, and select a playback time period locally;

[0018] Generate the third playback information based on the to-be-played advertisement data, the playback format serial number, and the playback time period, and obtain the third playback information;

[0019] Or,

[0020] Obtain fourth playback information including to-be-played advertisement data, a playback format serial number, and a playback time period sent from a preset cloud. Among them, the fourth playback information is generated based on the to-be-played advertisement data, the playback format serial number, and the playback time period after selecting video advertisement data and / or picture advertisement data as the to-be-played advertisement data, selecting the playback format serial number, and selecting the playback time period in response to a preset selection operation.

[0021] Optionally, the step of adjusting the page layout of the video advertisement data and / or the picture advertisement data according to the playback format corresponding to the playback format serial number includes:

[0022] In a preset video control and a preset page control, determine a target video control and / or a target picture control according to the playback format corresponding to the playback format serial number, and adjust the sizes of the target video control and / or the target picture control;

[0023] Use the target video control after adjusting the size as the playing area for the video advertisement data to adjust the page layout of the video advertisement data;

[0024] Or, use the target picture control after adjusting the size as the playing area for the picture advertisement data to adjust the page layout of the picture advertisement data;

[0025] Or, use the target video control after adjusting the size as the playing area for the video advertisement data, and use the target picture control after adjusting the size as the playing area for the picture advertisement data to adjust the page layouts of the video advertisement data and the picture advertisement data.

[0026] Optionally, the method further includes:

[0027] Increase the number of the target video controls and / or increase the number of the target picture controls in the playing format to generate a new playing format, and store the new playing format with a label.

[0028] Optionally, the step of loading the page layout to play advertisements for the video advertisement data and / or the picture advertisement data includes:

[0029] Load the page layout and play advertisements for the video advertisement data and / or the picture advertisement data according to the equal division playing method or the sequential carousel method corresponding to the playing format.

[0030] Optionally, after the step of loading the page layout to play advertisements for the video advertisement data and / or the picture advertisement data, the method further includes:

[0031] Obtain new playing information including the serial number of the new playing format;

[0032] Adjust the new page layout of the video advertisement data and / or the picture advertisement data according to the new playing format corresponding to the serial number of the new playing format;

[0033] Load the new page layout to play advertisements for the video advertisement data and / or the picture advertisement data.

[0034] In addition, to achieve the above object, the present invention further provides a control device for advertisement playing, characterized in that the control device for advertisement playing includes:

[0035] An obtaining module, configured to obtain playing information including advertisement data to be played and a serial number of a playing format, wherein the advertisement data to be played includes: video advertisement data and / or picture advertisement data;

[0036] An adjustment module, configured to adjust the page layout of the video advertisement data and / or the picture advertisement data according to the play format corresponding to the play format serial number;

[0037] A play module, configured to load the page layout to play the video advertisement data and / or the picture advertisement data.

[0038] In addition, to achieve the above object, the present invention further provides a terminal device, where the terminal device includes: a memory, a processor, and a control program for advertisement play stored on the memory and executable on the processor. When the control program for advertisement play is executed by the processor, the steps of the control method for advertisement play as described above are implemented.

[0039] In addition, to achieve the above object, the present invention further provides a computer-readable storage medium, characterized in that a control program for advertisement play is stored on the computer-readable storage medium. When the control program for advertisement play is executed by a processor, the steps of the control method for advertisement play as described above are implemented.

[0040] A control method, device, terminal device, and computer-readable storage medium for advertisement play according to an embodiment of the present invention. The control method for advertisement play includes: obtaining play information including advertisement data to be played and a play format serial number, where the advertisement data to be played includes: video advertisement data and / or picture advertisement data; adjusting the page layout of the video advertisement data and / or the picture advertisement data according to the play format corresponding to the play format serial number; and loading the page layout to play the video advertisement data and / or the picture advertisement data.

[0041] The technical solution of the present invention is applied in the process of playing advertisements on an advertisement machine. By a user selecting video advertisement data and / or picture advertisement data as the advertisement data to be played, and selecting a play format serial number of a play format for playing the advertisement data to be played, the advertisement data to be played and the play format serial number are used as play information in the process of playing advertisements on the advertisement machine, and the advertisement machine obtains the play information. Then, the advertisement machine adjusts the page layout of the video advertisement data and / or the picture advertisement data according to the play format corresponding to the play format serial number, and finally loads the video advertisement data and / or the picture advertisement data to the screen of the advertisement machine based on the adjusted page layout to play the video advertisement data and / or the picture advertisement data.

[0042] Compared with the traditional method of separately laying out the page for video ads and picture ads and then loading them onto the screen for ad playback, the present invention obtains the video ad data and / or picture ad data to be played and the playback layout, and adjusts the page layout of the video ad data and / or picture ad data according to the playback layout for ad playback. Thus, the present invention enables users to perform page layout for video ads and picture ads together for ad playback, greatly simplifying the operation process of laying out the page for video ads and picture ads in different playback layouts, further meeting the need for conveniently publishing ad information and enhancing the flexibility of digital ad playback. BRIEF DESCRIPTION OF THE DRAWINGS

[0043] Figure 1 is a schematic diagram of the device structure of the hardware operating environment of the terminal device involved in the solution of the embodiment of the present invention;

[0044] Figure 2 is a schematic flowchart of the first embodiment of the control method for ad playback of the present invention;

[0045] Figure 3 is a schematic diagram of the application scenario for obtaining playback information involved in an embodiment of the control method for ad playback of the present invention;

[0046] Figure 4 is another schematic diagram of the application scenario for obtaining playback information involved in an embodiment of the control method for ad playback of the present invention;

[0047] Figure 5 is a schematic diagram of the operation process involved in an embodiment of the control method for ad playback of the present invention;

[0048] Figure 6 is the playback page layout involved in an embodiment of the control method for ad playback of the present invention;

[0049] Figure 7 is the playback layout involved in an embodiment of the control method for ad playback of the present invention;

[0050] Figure 8 is a schematic diagram of the functional modules of an embodiment of the control device for ad playback of the present invention.

[0051] The realization, functional features, and advantages of the object of the present invention will be further described in conjunction with the embodiments with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE EMBODIMENTS

[0052] It should be understood that the specific embodiments described herein are only used to explain the present invention and are not used to limit the present invention.

[0053] Refer to Figure 1 , Figure 1The figure is a schematic diagram of the device structure of the hardware operating environment of the terminal device involved in the embodiment of the present invention.

[0054] The terminal device in the embodiment of the present invention may be a digital sign, an advertising machine integrated with a digital sign system. Of course, the terminal device may also be a smart phone, a PC (Personal Computer), a tablet computer, a portable computer, and so on.

[0055] As shown in Figure 1 the terminal device may include: a processor 1001, such as a CPU, a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. Among them, the communication bus 1002 is used to realize the connection and communication between these components. The user interface 1003 may include a display screen (Display), an input unit such as a keyboard (Keyboard). Optionally, the user interface 1003 may further include a standard wired interface and a wireless interface. The network interface 1004 may optionally include a standard wired interface and a wireless interface (such as a Wi-Fi interface). The memory 1005 may be a high-speed RAM memory or a stable memory (non-volatile memory), such as a disk memory. Optionally, the memory 1005 may also be a storage device independent of the aforementioned processor 1001.

[0056] Those skilled in the art can understand that Figure 1 the structure of the terminal device shown in

[0057] does not limit the terminal device, and it may include more or fewer components than shown in the figure, or combine some components, or have different component arrangements. Figure 1 As shown in

[0058] In the Figure 1 shown terminal, the network interface 1004 is mainly used to connect to the background server and communicate with the background server for data; the user interface 1003 is mainly used to connect to the client and communicate with the client for data; and the processor 1001 may be used to call the control program for advertising playback stored in the memory 1005 to implement various embodiments of the control method for advertising playback of the present invention.

[0059] Based on the above terminal device, various embodiments of the control method for advertising playback of the present invention are proposed. In various embodiments of the control method for advertising playback of the present invention, the control method for advertising playback of the present invention is applied to the process of advertising playback by the above terminal device.

[0060] Please refer to Figure 2 ​Figure 2 This is a schematic flowchart of the first embodiment of the control method for advertising playback in the present invention. In the first embodiment of the control method for advertising playback in the present invention, the control method for advertising playback in the present invention includes:

[0061] Step S10: Obtain playback information including the advertisement data to be played and the playback layout serial number, where the advertisement data to be played includes: video advertisement data and / or picture advertisement data;

[0062] In this embodiment, the terminal device performs a selection operation locally by the user to use the selected video advertisement data and / or picture advertisement data as the advertisement data to be played, and together with the selected playback layout serial number by the user, generates playback information, and obtains this playback information.

[0063] In addition, the user performs a selection operation in the cloud to use the video advertisement data and / or picture advertisement data as the advertisement data to be played, and together with the playback layout serial number, generates playback information. Then, the user sends this playback information to the terminal device through the cloud, and the terminal device obtains this playback information.

[0064] It should be noted that in this embodiment, the advertisement data to be played obtained by the terminal device includes multiple video advertisement data and / or picture advertisement data, or only includes a single video advertisement data and / or picture advertisement data.

[0065] Step S20: Adjust the page layout of the video advertisement data and / or the picture advertisement data according to the playback layout corresponding to the playback layout serial number;

[0066] In this embodiment, after the terminal device uses the video advertisement data and / or picture advertisement data selected locally by the user as the advertisement data to be played by responding to the selection operation performed by the user, and determines the playback layout serial number selected locally by the user, it further adjusts the page layout of the video advertisement data and / or picture advertisement data in the advertisement data to be played according to the playback layout corresponding to this playback layout serial number.

[0067] Optionally, in some feasible embodiments, the above step S20 may include the following steps:

[0068] Step S201: In a preset video control and a preset page control, determine the target video control and / or target picture control in the playback layout corresponding to the playback layout serial number, and adjust the size of the target video control and / or the target picture control;

[0069] In this embodiment, the terminal device determines, in a preset page control, a target video control and / or a target picture control for laying out the to-be-played advertisement data in the play information according to the play layout corresponding to the play layout serial number in the acquired play information, and adjusts the sizes of the target video control and / or the target picture control according to the play layout.

[0070] It should be noted that, in this embodiment, the preset page control is a control pre-configured by the terminal device for page layout of the to-be-played advertisement data, and the page control may specifically include a video control and a picture control. Exemplarily, please refer to Figure 6 the shown play page layout. The terminal device controls the shown play layout by placing a video control and three picture controls in a page layout file, where the three picture controls are specifically Picture Control 1, Picture Control 2, and Picture Control 3. Figure 7

[0071] Figure 7 It should be noted that, for the play layout shown in Figure 7 in this embodiment, the play layout can be divided into eight play layouts and each play layout has a corresponding play layout serial number (i.e., the play layout serial number specifically includes 1 to 8). Among them, the four landscape play layouts from left to right are Play Layout 1, Play Layout 2, Play Layout 3, and Play Layout 4, and the four portrait play layouts from left to right are Play Layout 5, Play Layout 6, Play Layout 7, and Play Layout 8. Among them, Play Layout 5 is the play layout obtained by rotating Play Layout 1 by 90 degrees, Play Layout 6 is the play layout obtained by rotating Play Layout 2 by 90 degrees, Play Layout 7 is the play layout obtained by rotating Play Layout 3 by 90 degrees, and Play Layout 8 is the play layout obtained by rotating Play Layout 4 by 90 degrees.

[0072] Exemplarily, in this embodiment, if the play layout corresponding to the play layout serial number "1" acquired by the terminal device is Play Layout 1, then Video Control 1 and Picture Control 1 are determined as the target controls, and then, according to Play Layout 1, the sizes of Video Control 1 and Picture Control 1 are adjusted to "fill the full screen". For another example, if the play layout corresponding to the play layout serial number "2" acquired by the terminal device is Play Layout 2, then Video Control 1 and Picture Control 1 are determined as the target controls, and then, according to Play Layout 2, Video Control 1 and Picture Control 1 are adjusted to be "half the size of the screen" respectively.

[0073] Step S202: Use the target video control with the adjusted size as the playing area for the video advertisement data to adjust the page layout of the video advertisement data;

[0074] In this embodiment, the terminal device determines a target video control in a preset video control, adjusts the size of the target video control, and then uses the adjusted layout of the target video control as the playback area for the video advertisement data in the acquired playback information. In this way, the page layout adjustment of the video advertisement data is completed.

[0075] Exemplarily, in this embodiment, if the terminal device determines Video Control 1 as the target video control in the page controls including video controls and picture controls according to Playback Layout 1, and adjusts the size of Video Control 1 to fill the screen, then the entire Video Control 1 is used as the playback area for the acquired video advertisement data.

[0076] Step S203: Alternatively, use the target picture control after adjusting its size as the playback area for the picture advertisement data to adjust the page layout of the picture advertisement data;

[0077] In this embodiment, the terminal device determines a target picture control in a preset page control, adjusts the size of the target picture control, and then uses the adjusted layout of the target picture control as the playback area for the picture advertisement data in the acquired playback information. In this way, the page layout adjustment of the picture advertisement data is completed.

[0078] Exemplarily, in this embodiment, if the terminal device determines Picture Control 1 and Picture Control 2 as the target picture controls in the page controls including video controls and picture controls according to Playback Layout 3, and adjusts the sizes of Picture Control 1 and Picture Control 2 to be half of the screen respectively, then the terminal device uses Picture Control 1 and Picture Control 2 each occupying half of the screen as the playback areas for the two acquired picture advertisement data respectively.

[0079] Step S204: Use the target video control after adjusting its size as the playback area for the video advertisement data, and use the target picture control after adjusting its size as the playback area for the picture advertisement data to adjust the page layouts of the video advertisement data and the picture advertisement data.

[0080] In this embodiment, the terminal device simultaneously determines a target video control and a target picture control in a preset page control, adjusts the sizes of the target video control and the target picture control, and further uses the adjusted layout of the target video control as the playback area for the video advertisement data in the acquired playback information, and uses the adjusted layout of the target picture control as the playback area for the picture advertisement data in the playback information. In this way, the page layout adjustments of both the video advertisement data and the picture advertisement data are completed.

[0081] Exemplarily, in this embodiment, if the terminal device determines the video control 1 as the target video control and the picture control 1 as the target picture control in the page control including the video control and the picture control according to the playback layout 2, and adjusts the sizes of the video control 1 and the picture control 1 to be one-half of the screen respectively, the terminal device uses the video control 1 occupying one-half of the screen as the playback area for the passed video advertisement data, and the picture control 1 occupying one-half of the screen as the playback area for the passed picture advertisement data.

[0082] Step S30: Load the page layout to play the video advertisement data and / or the picture advertisement data.

[0083] In this embodiment, after the terminal device adjusts the page layout of the video advertisement data and / or the picture advertisement data according to the playback layout, it loads the video advertisement data and / or the picture advertisement data onto the front-end screen according to the adjusted page layout, so as to play the video advertisement data and / or the picture advertisement data through the front-end screen.

[0084] Optionally, in some feasible embodiments, the above step S30 may include the following steps:

[0085] Step S301: Load the page layout and play the video advertisement data and / or the picture advertisement data according to the equal-division playback mode or the sequential carousel mode corresponding to the playback layout.

[0086] In this embodiment, when the terminal device plays the video advertisement data and / or the picture advertisement data, it can load the video advertisement data and / or the picture advertisement data through the equal-division playback mode or the sequential carousel mode corresponding to the playback layout, so as to play the video advertisement data and / or the picture advertisement data in a split-screen form or in a carousel form.

[0087] Exemplarily, as Figure 7 shown in the playback layout, in this embodiment, if the terminal device uses the video control 1 and the picture control 1 that fill the screen as the video playback area and the picture playback area respectively according to the playback layout 1 to complete the page layout adjustment of the video advertisement data and the picture advertisement data, then according to the sequential carousel mode of the playback layout 1, it first loads the video advertisement data onto the screen for playback, and then switches to load the picture advertisement data onto the screen for playback.

[0088] Alternatively, if the terminal device adjusts the page layout of the video advertisement data and the picture advertisement data according to Playback Format 2, with the video control 1 and the picture control 1 each occupying half of the screen as the video playback area and the picture playback area respectively, and then plays the video advertisement data and the picture advertisement data on the screen in a split-screen equal-playback manner according to Playback Format 2.

[0089] Thus, in this embodiment, the terminal device performs a selection operation locally by the user to select the video advertisement data and / or picture advertisement data selected by the user as the advertisement data to be played, generates playback information together with the playback format serial number selected by the user, and obtains the playback information; then, the terminal device further adjusts the page layout of the video advertisement data and / or picture advertisement data in the advertisement data to be played according to the playback format corresponding to the playback format serial number; finally, after the terminal device adjusts the page layout of the video advertisement data and / or picture advertisement data according to the playback format, it loads the video advertisement data and / or picture advertisement data onto the front-end screen according to the adjusted page layout to play the video advertisement data and / or picture advertisement data through the front-end screen.

[0090] Thus, the present invention realizes that the user performs advertisement playback after performing page layout for video advertisements and picture advertisements together, greatly simplifies the operation process of performing page layout for video advertisements and picture advertisements in different playback formats, further meets the need for conveniently publishing advertisement information, and improves the flexibility of digital advertisement playback.

[0091] Optionally, based on the first embodiment of the control method for advertisement playback of the present invention, a second embodiment of the control method for advertisement playback of the present invention is proposed.

[0092] In this embodiment, the playback information obtained by the terminal device includes: first playback information and second playback information. The above step S10, obtaining playback information including advertisement data to be played and a playback format serial number, may include the following steps:

[0093] Step S101: Respond to a preset selection operation to locally select video advertisement data and / or picture advertisement data as the advertisement data to be played, and locally select a playback format serial number;

[0094] It should be noted that, in this embodiment, the preset selection operation may be a selection operation performed by the user on the visual graphic interface output by the terminal device to select the video advertisement data and / or picture advertisement data that needs to be played.

[0095] In this embodiment, when the terminal device receives the selection operation performed by the user, it immediately responds to the selection operation to use the video advertisement data and / or picture advertisement data locally selected by the user through the selection operation as the advertisement data to be played, and determines the playback format serial number locally selected by the user through the selection operation.

[0096] Exemplarily, as Figure 3 shown in the application scenario of obtaining playback information, in this embodiment, when the terminal device detects that the user is using the advertising machine to play advertisements, it outputs a visual graphic interface to the user for the user to perform a selection operation through the instruction control displayed on the visual graphic interface. Thus, when the terminal device detects the selection operation performed by the user, it immediately responds to the selection operation to use the video advertisement data and / or picture advertisement data selected by the user in the local database as the advertisement data to be played, and determines the playback format serial number selected by the user from the playback format serial numbers corresponding to one or more playback formats stored locally.

[0097] Step S102: Generate first playback information according to the advertisement data to be played and the playback format serial number, and obtain the first playback information;

[0098] In this embodiment, after the terminal device uses the video advertisement data and / or picture advertisement data as the advertisement data to be played by responding to the selection operation performed by the user and determines the playback format serial number, it immediately encapsulates the advertisement data to be played and the playback format serial number together to generate the first playback information, and then obtains the first playback information.

[0099] Step S103: Obtain second playback information including the advertisement data to be played and the playback format serial number sent from a preset cloud, where the second playback information is generated according to the advertisement data to be played and the playback format serial number after responding to a preset selection operation to select the video advertisement data and / or picture advertisement data as the advertisement data to be played and select the playback format serial number.

[0100] It should be noted that in this embodiment, the preset cloud may specifically be the cloud service platform connected to the above-mentioned one or more terminals.

[0101] In this embodiment, the cloud service platform responds to the selection operation performed by the user when logging in to the platform, uses the video advertisement data and / or picture advertisement data locally selected by the user from the cloud service platform as the advertisement data to be played, and after determining the play layout serial number locally selected by the user through this selection operation on the cloud service platform, generates second play information together with the advertisement data and the play layout serial number. Then, the cloud service platform further sends the second play information to the terminal device selected by the user for playing the advertisement data to be played, so that the terminal device obtains the second play information.

[0102] It should be noted that, in this embodiment, the second play information may also include the advertisement data to be played and the play layout serial number locally selected by the user on the user terminal. That is, the user locally selects video advertisement data and / or picture advertisement data as the advertisement data to be played on the user terminal, then encapsulates the advertisement data to be played and the selected play layout serial number together to generate the second play information. Finally, the user uploads the second play information to the above-mentioned cloud service platform through the user terminal, and selects the terminal device for playing the advertisement data to be played on this platform. Then, the cloud service platform further sends the second play information to the terminal device selected by the user, and the terminal device obtains the second play information.

[0103] Optionally, in some feasible embodiments, the play information obtained by the terminal device includes: third play information and fourth play information, where the third play information and the fourth play information include a play time period. The step S10 of "obtaining play information including advertisement data to be played and a play layout serial number" may further include the following steps:

[0104] Step S104: Locally select video advertisement data and / or picture advertisement data as the advertisement data to be played, locally select a play layout serial number, and locally select a play time period in response to a preset selection operation;

[0105] In this embodiment, when the terminal device receives the selection operation performed by the user, it immediately responds to the selection operation to use the video advertisement data and / or picture advertisement data locally selected by the user through this selection operation as the advertisement data to be played, determine the play layout serial number locally selected by the user through this selection operation, and determine the play time period locally selected by the user through this selection operation.

[0106] Exemplarily, such as Figure 3The application scenario for obtaining playback information shown. In this embodiment, when the terminal device detects that a user is using an advertising machine to play an advertisement, it outputs a visual graphical interface to the user, so that the user can perform a selection operation through the instruction controls displayed on the visual graphical interface. Thus, when the terminal device detects the selection operation performed by the user, it immediately responds to the selection operation to use the video advertisement data and / or picture advertisement data selected by the user through this selection operation in the local database as the advertisement data to be played, determine the playback format serial number corresponding to each of the one or more playback formats stored locally by the user through this selection operation, and determine the playback time period selected by the user locally through this selection operation (the playback time period can specifically be the start time of playing the advertisement and the duration of playing the advertisement).

[0107] It should be noted that in this embodiment, when the terminal device detects that the pre-point time reaches the start moment of the playback time period selected by the user, it immediately adjusts the page layout for the video advertisement data and / or picture advertisement data in the advertisement data to be played according to the process described in step S20 above, and then loads the adjusted page layout to the front-end screen to play the video advertisement data and / or picture advertisement data.

[0108] Step S105: Generate the third playback information according to the advertisement data to be played, the playback format serial number, and the playback time period, and obtain the third playback information;

[0109] In this embodiment, after the terminal device uses the video advertisement data and / or picture advertisement data as the advertisement data to be played by responding to the selection operation performed by the user, and determines the playback format serial number and the playback time period, it immediately packages the advertisement data to be played, the playback format serial number, and the playback time period together to generate the third playback information, and then obtains the third playback information.

[0110] Step S106: Obtain the fourth playback information including the advertisement data to be played, the playback format serial number, and the playback time period sent from a preset cloud. Among them, the fourth playback information is generated according to the advertisement data to be played, the playback format serial number, and the playback time period after responding to the preset selection operation to select the video advertisement data and / or picture advertisement data as the advertisement data to be played, select the playback format serial number, and select the playback time period.

[0111] In this embodiment, the above cloud service platform responds to the user's selection operation to use the video advertisement data and / or picture advertisement data locally selected by the user from the cloud service platform as the advertisement data to be played, determines the playback format serial number locally selected by the user through this selection operation on the platform, and determines the playback time period locally selected by the user through this selection operation on the platform. After that, the advertisement data, the playback format serial number, and the playback time period are encapsulated together to generate the fourth playback information. Then, the cloud service platform further sends the fourth playback information to the terminal device selected by the user to play the advertisement data to be played, so that the terminal device obtains the fourth playback information.

[0112] Exemplarily, as Figure 4 shown in another application scenario of obtaining playback information. In this embodiment, before using the advertising machine to play advertisements, the user first logs in to the above cloud service platform. The cloud service platform then outputs a visual graphic interface from the user terminal device. In this way, the user can select video advertisement data and / or picture advertisement data as the advertisement data to be played through this interface, and at the same time select a playback format serial number from the playback format serial numbers corresponding to one or more playback formats stored in the cloud service platform, and select a playback time period through the interface. After that, the cloud service platform encapsulates the advertisement data to be played, the playback format serial number, and the playback time period selected by the user together to generate the fourth playback information, and sends the fourth playback information to the terminal device selected by the user. The terminal device receives the fourth playback information, and after detecting that the current time reaches the start moment of the playback time period subsequently, immediately plays the video advertisement data and / or picture advertisement data according to the processes of step S20 and step S30 above.

[0113] In the embodiment of the present invention, by means of the user locally selecting the advertisement data to be played, the playback format, and the playback time period in response to a preset selection operation on the terminal device, and generating playback information from the advertisement data, the playback format, and the playback time period, and by means of encapsulating the advertisement data, the playback format, and the playback time period into playback information from the cloud and sending the playback information to the local terminal device, it is realized that the user can conveniently select the advertisement data to be played, the playback format, and the playback event list for the terminal device to play the advertisement data to be played, improving the flexible and intelligent playback of advertisement data.

[0114] Optionally, based on the first embodiment of the control method for advertisement playback of the present invention, a third embodiment of the control method for advertisement playback of the present invention is also proposed.

[0115] In this embodiment, the control method for advertisement playback of the present invention may further include the following steps:

[0116] Step A: Increase the number of the target video controls and / or increase the number of the target picture controls in the playback layout to generate a new playback layout, and label and store the new playback layout.

[0117] In this embodiment, the terminal device can also increase the number of the target video controls and / or increase the number of the target picture controls on the already stored playback layout to generate a new playback layout, label the new playback layout, and store it locally or share and store it on the above-mentioned cloud service platform. In this way, subsequently, the playback layout serial number corresponding to the new playback layout selected by the user through a selection operation executed locally by the user or through logging in to the cloud service platform can be selected, the page layout of the video advertisement data and / or the picture advertisement data can be adjusted according to the new playback layout, and the adjusted page layout can be loaded onto the front-end screen to implement playing the video advertisement data and / or the picture advertisement data according to the new playback layout.

[0118] In this embodiment, the embodiment of the present invention generates a new playback layout by increasing the number of the target controls and adopting different playback methods for the target controls, thereby extremely increasing the expandability of the digital signage playback layout and improving the flexibility of advertisement playback.

[0119] Optionally, in some feasible embodiments, after loading the page layout to play the video advertisement data and / or the picture advertisement data in the above step S30, the advertisement playback control method of the present invention may further include the following steps:

[0120] Step S40: Obtain new playback information including a new playback layout serial number;

[0121] In this embodiment, the terminal device responds to a selection operation executed locally by the user and encapsulates the newly selected playback layout serial number by the user and the to-be-played advertisement data (including video advertisement data and picture advertisement data) selected by the user to generate new playback information, and obtains the new playback information.

[0122] In addition, in some feasible embodiments, the user can also select a new playback layout serial number by logging in to the cloud service platform to execute a selection operation, generate new playback information together with the selected to-be-played advertisement data (including video advertisement data and / or picture advertisement data), and then the cloud service platform sends the new playback information to the terminal device selected by the user, and the terminal device obtains the new playback information.

[0123] Step S50: Adjust the new page layout of the video advertisement data and / or the picture advertisement data according to the new playback layout corresponding to the new playback layout serial number;

[0124] In this embodiment, after the terminal device uses the video advertisement data and / or picture advertisement data selected locally by the user as the advertisement data to be played by responding to the selection operation performed by the user, and determines the new play layout serial number selected locally by the user, the terminal device further adjusts the page layout of the video advertisement data and / or picture advertisement data in the advertisement data to be played according to the new play layout corresponding to the new play layout serial number.

[0125] Step S60: Load the new page layout to play the advertisement for the video advertisement data and / or the picture advertisement data.

[0126] In this embodiment, after the terminal device adjusts the page layout of the video advertisement data and / or picture advertisement data according to the new play layout, the terminal device loads the adjusted page layout to the front-end screen of the video advertisement data and / or picture advertisement data, and plays the video advertisement data and / or picture advertisement data through the front-end screen.

[0127] In the embodiment of the present invention, by obtaining the new play layout serial number in the new play information, the new page layout of the video advertisement data and / or picture advertisement data in the advertisement data to be played is re-adjusted according to the new play layout corresponding to the new play layout serial number, and the new page layout is loaded to play the advertisement for the video advertisement data and / or picture advertisement data. Thus, the present invention realizes convenient and fast switching of the play layout of the digital signage, extremely reduces the operation of the user for switching the play layout during advertisement playing, and improves the flexibility of digital advertisement playing.

[0128] In addition, the embodiment of the present invention further provides a control device for advertisement playing. Please refer to Figure 8 , Figure 8 which is a schematic diagram of the function modules of an embodiment of the control device for advertisement playing of the present invention. As Figure 8 shown, the control device for advertisement playing of the present invention includes:

[0129] Obtaining module 10: configured to obtain play information including advertisement data to be played and a play layout serial number, where the advertisement data to be played includes: video advertisement data and / or picture advertisement data;

[0130] Adjusting module 20: configured to adjust the page layout of the video advertisement data and / or the picture advertisement data according to the play layout corresponding to the play layout serial number;

[0131] Playing module 30: configured to load the page layout to play the advertisement for the video advertisement data and / or the picture advertisement data.

[0132] Optionally, the obtaining module 10 includes:

[0133] The first response unit: for responding to a preset selection operation to locally select video advertisement data and / or picture advertisement data as the advertisement data to be played, and locally select a play layout serial number;

[0134] The first generation unit: for generating first play information according to the advertisement data to be played and the play layout serial number, and obtaining the first play information;

[0135] The first acquisition unit: for acquiring second play information including advertisement data to be played and a play layout serial number sent from a preset cloud. Wherein, the second play information is generated according to the advertisement data to be played and the play layout serial number after responding to a preset selection operation to select video advertisement data and / or picture advertisement data as the advertisement data to be played, and select a play layout serial number.

[0136] The second response unit: for responding to a preset selection operation to locally select video advertisement data and / or picture advertisement data as the advertisement data to be played, locally select a play layout serial number, and locally select a play time period;

[0137] The second generation unit: for generating the third play information according to the advertisement data to be played, the play layout serial number and the play time period, and obtaining the third play information;

[0138] The second acquisition unit: for acquiring fourth play information including advertisement data to be played, a play layout serial number and a play time period sent from a preset cloud. Wherein, the fourth play information is generated according to the advertisement data to be played, the play layout serial number and the play time period after responding to a preset selection operation to select video advertisement data and / or picture advertisement data as the advertisement data to be played, select a play layout serial number, and select the play time period.

[0139] Optionally, the adjustment module 20 includes:

[0140] The determination unit: for determining a target video control and / or a target picture control in the play layout corresponding to the play layout serial number in a preset video control and a preset page control, and adjusting the sizes of the target video control and / or the target picture control;

[0141] The first adjustment unit: for using the target video control with the adjusted size as the play area of the video advertisement data to adjust the page layout of the video advertisement data;

[0142] The second adjustment unit: It is used to use the target picture control after adjusting the size as the playing area of the picture advertisement data to adjust the page layout of the picture advertisement data;

[0143] The third adjustment unit: It is used to use the target video control after adjusting the size as the playing area of the video advertisement data, and use the target picture control after adjusting the size as the playing area of the picture advertisement data to adjust the page layout of the video advertisement data and the picture advertisement data.

[0144] Optionally, the advertisement playing device includes:

[0145] The generation module: It is used to increase the number of the target video controls and / or increase the number of the target picture controls in the playing format to generate a new playing format, and label and store the new playing format.

[0146] Optionally, the playing module 30 includes:

[0147] The first playing unit: It is used to load the page layout and perform advertisement playing on the video advertisement data and / or the picture advertisement data according to the equal division playing method or the sequential carousel method corresponding to the playing format.

[0148] The third acquisition unit: It acquires new playing information including the serial number of the new playing format;

[0149] The fourth adjustment unit: It adjusts the new page layout of the video advertisement data and / or the picture advertisement data according to the new playing format corresponding to the serial number of the new playing format;

[0150] The second playing unit: It loads the new page layout to perform advertisement playing on the video advertisement data and / or the picture advertisement data.

[0151] Wherein, the function realization of each module in the above advertisement playing control device corresponds to each step in the embodiment of the above advertisement playing control method, and its function and realization process will not be elaborated here one by one.

[0152] The present invention also provides a computer-readable storage medium, on which an advertisement playing control program is stored. When the advertisement playing control program is executed by a processor, it realizes the steps of the advertisement playing control processing method described in any one of the above embodiments.

[0153] The specific embodiment of the computer-readable storage medium of the present invention is basically the same as each embodiment of the above advertisement playing control method, and will not be elaborated here.

[0154] The present invention also provides a computer program product, which includes a computer program. When the computer program is executed by a processor, it implements the steps of the control method for advertisement playback described in any of the above embodiments.

[0155] The specific embodiments of the computer storage medium of the present invention are basically the same as those of the above embodiments of the control method for advertisement playback, and will not be elaborated here.

[0156] It should be noted that in this article, the terms "include", "comprise" or any other variant thereof are intended to cover non-exclusive inclusion, so that a process, method, article or system including a series of elements not only includes those elements, but also includes other elements not explicitly listed, or further includes elements inherent to such a process, method, article or system. Without further limitation, an element defined by the statement "including a..." does not exclude the existence of additional identical elements in the process, method, article or system including the element.

[0157] The serial numbers of the above embodiments of the present invention are only for description and do not represent the advantages or disadvantages of the embodiments.

[0158] Through the description of the above embodiments, those skilled in the art can clearly understand that the above embodiment methods can be implemented by means of software plus a necessary general hardware platform. Of course, they can also be implemented by hardware, but in many cases the former is a better implementation method. Based on such an understanding, the technical solution of the present invention, in essence, or the part that contributes to the prior art, can be embodied in the form of a software product. The computer software product is stored in a storage medium as described above (such as ROM / RAM, magnetic disk, optical disc), and includes several instructions for causing a terminal device (which may be a mobile phone, a computer, a server, or a network device, etc.) to execute the methods described in various embodiments of the present invention.

[0159] The above are only the preferred embodiments of the present invention, and do not limit the patent scope of the present invention accordingly. Any equivalent structure or equivalent process transformation made by using the content of the specification and drawings of the present invention, or directly or indirectly applied in other related technical fields, shall be equally included in the patent protection scope of the present invention.

Claims

1. A control method for advertisement playback, characterized in that, The control method for advertisement playback includes: Obtaining playback information including advertisement data to be played and a playback format serial number, where the advertisement data to be played includes: video advertisement data and / or picture advertisement data; Adjusting the page layout of the video advertisement data and / or the picture advertisement data according to the playback format corresponding to the playback format serial number; Loading the page layout to play the advertisement for the video advertisement data and / or the picture advertisement data; The step of adjusting the page layout of the video advertisement data and / or the picture advertisement data according to the playback format corresponding to the playback format serial number includes: Determining a target video control and / or a target picture control in the preset video control and the preset page control according to the playback format corresponding to the playback format serial number, and adjusting the size of the target video control and / or the target picture control; Taking the target video control with the adjusted size as the playback area for the video advertisement data to adjust the page layout of the video advertisement data; Or, taking the target picture control with the adjusted size as the playback area for the picture advertisement data to adjust the page layout of the picture advertisement data; Or, taking the target video control with the adjusted size as the playback area for the video advertisement data, and taking the target picture control with the adjusted size as the playback area for the picture advertisement data to adjust the page layout of the video advertisement data and the picture advertisement data.

2. The control method for advertisement playback according to claim 1, characterized in that, The playback information includes: first playback information and second playback information. The step of obtaining the playback information including advertisement data to be played and a playback format serial number includes: Responding to a preset selection operation to locally select video advertisement data and / or picture advertisement data as the advertisement data to be played, and locally select a playback format serial number; Generating first playback information according to the advertisement data to be played and the playback format serial number, and obtaining the first playback information; Or, Obtaining second playback information including advertisement data to be played and a playback format serial number sent from a preset cloud, where the second playback information is generated according to the advertisement data to be played and the playback format serial number after responding to a preset selection operation to select video advertisement data and / or picture advertisement data as the advertisement data to be played, and select a playback format serial number.

3. The control method for advertisement playback according to claim 1, characterized in that, The playback information includes: third playback information and fourth playback information, where the third playback information and the fourth playback information include a playback time period; The step of obtaining the playback information including advertisement data to be played and a playback format serial number includes: Responding to a preset selection operation to locally select video advertisement data and / or picture advertisement data as the advertisement data to be played, locally select a playback format serial number, and locally select a playback time period; Generating the third playback information according to the advertisement data to be played, the playback format serial number, and the playback time period, and obtaining the third playback information; Or, Obtain fourth playback information sent from a preset cloud, including to-be-played advertisement data, a playback layout serial number, and a playback time period, where the fourth playback information is generated according to the to-be-played advertisement data, the playback layout serial number, and the playback time period after a preset selection operation is responded to select video advertisement data and / or picture advertisement data as the to-be-played advertisement data, select the playback layout serial number, and select the playback time period.

4. The control method for advertisement playing according to claim 1, characterized in that, The method further includes: Increase the number of the target video controls and / or increase the number of the target picture controls in the playback layout to generate a new playback layout, and store the new playback layout with a label.

5. The control method for advertisement playback according to claim 1, wherein The step of loading the page layout to play the video advertisement data and / or the picture advertisement data includes: Load the page layout and play the video advertisement data and / or the picture advertisement data according to the equal division playback mode or the sequential carousel mode corresponding to the playback layout.

6. The control method for advertisement playback according to claim 1, wherein, After the step of loading the page layout to play the video advertisement data and / or the picture advertisement data, the method further includes: Obtain new playback information including a new playback layout serial number; Adjust the new page layout of the video advertisement data and / or the picture advertisement data according to the new playback layout corresponding to the new playback layout serial number; Load the new page layout to play the video advertisement data and / or the picture advertisement data.

7. A control device for advertisement playback, characterized in that, The control device for advertisement playback includes: An obtaining module, configured to obtain playback information including to-be-played advertisement data and a playback layout serial number, where the to-be-played advertisement data includes: video advertisement data and / or picture advertisement data; An adjustment module, configured to adjust the page layout of the video advertisement data and / or the picture advertisement data according to the playback layout corresponding to the playback layout serial number; A playback module, configured to load the page layout to play the video advertisement data and / or the picture advertisement data; The adjustment module is further configured to determine a target video control and / or a target picture control in the preset video control and the preset page control according to the playback layout corresponding to the playback layout serial number, and adjust the sizes of the target video control and / or the target picture control; The adjustment module is further configured to use the target video control with the adjusted size as the playback area of the video advertisement data to adjust the page layout of the video advertisement data; or use the target picture control with the adjusted size as the playback area of the picture advertisement data to adjust the page layout of the picture advertisement data; or use the target video control with the adjusted size as the playback area of the video advertisement data and use the target picture control with the adjusted size as the playback area of the picture advertisement data to adjust the page layout of the video advertisement data and the picture advertisement data.

8. A terminal device, characterized in that, The terminal device includes: a memory, a processor, and a control program for advertisement playback stored on the memory and executable on the processor. When the control program for advertisement playback is executed by the processor, the steps of the control method for advertisement playback according to any one of claims 1 to 6 are implemented.

9. A computer-readable storage medium, characterized in that, A control program for advertisement playback is stored on the computer-readable storage medium. When the control program for advertisement playback is executed by a processor, the steps of the control method for advertisement playback according to any one of claims 1 to 6 are implemented.

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